HomeMy WebLinkAbout04. VLMD Group Sales Update, June 2018
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: June 2018 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 15 Last year: 13
YTD leads generated: 111 Last year: 90
Groups booked YTD: 33 Last year: 26
Room nights in system: 39,822 Last year: 32,531
Leads in system: 53 Last year: 38
Future Pipeline: -9%
Room Nights on-the-books (current year): +57%
Room Nights on-the-books (next year): -16%
Room Nights on-the-books (all years): flat
What’s Next (July):
Luxury Meetings Summit Kansas City, MO – July 12, 2018
Luxury Meeting Summit Salt Lake City, UT – July 18, 2018
Destination West (formerly Successful Meetings) Denver – July 25-26, 2018
New York City – Smart Meetings Tradeshow and Meeting Planner Event – July 16-20, 2018
Executive Summary:
Lead generation and bookings continue to pace above 2017 and in-the-year business is up
significantly. Future year leads in the system are well above last year; however, on the books
numbers are impacted by the loss of FBLA and CML large repeat programs.
VVP attended/exhibited at 1 meeting
industry tradeshows:
390 Meeting Planner Attendees
53 One-on-one Sales Appointments
VVP hosted 1 sites and 0 FAM tour to
drive group business to Vail
1 Meeting Planner Attendees
VVP hosted 0 client events in June
VVP attended/exhibited at 14 meeting
industry tradeshows:
9,534 Meeting Planner Attendees
608 One-on-one Sales Appointments
VVP hosted 7 site and 3 FAM tours to drive
group business to Vail
45 Meeting Planner Attendees
VVP hosted 1 client event
27 Meeting Planner Attendees