Loading...
HomeMy WebLinkAbout04. VLMD Group Sales Update, June 2018 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: June 2018 Group Sales Dashboard Key Performance Indicators: New leads generated: 15 Last year: 13 YTD leads generated: 111 Last year: 90 Groups booked YTD: 33 Last year: 26 Room nights in system: 39,822 Last year: 32,531 Leads in system: 53 Last year: 38 Future Pipeline: -9% Room Nights on-the-books (current year): +57% Room Nights on-the-books (next year): -16% Room Nights on-the-books (all years): flat What’s Next (July): Luxury Meetings Summit Kansas City, MO – July 12, 2018 Luxury Meeting Summit Salt Lake City, UT – July 18, 2018 Destination West (formerly Successful Meetings) Denver – July 25-26, 2018 New York City – Smart Meetings Tradeshow and Meeting Planner Event – July 16-20, 2018 Executive Summary: Lead generation and bookings continue to pace above 2017 and in-the-year business is up significantly. Future year leads in the system are well above last year; however, on the books numbers are impacted by the loss of FBLA and CML large repeat programs. VVP attended/exhibited at 1 meeting industry tradeshows: 390 Meeting Planner Attendees 53 One-on-one Sales Appointments VVP hosted 1 sites and 0 FAM tour to drive group business to Vail 1 Meeting Planner Attendees VVP hosted 0 client events in June VVP attended/exhibited at 14 meeting industry tradeshows: 9,534 Meeting Planner Attendees 608 One-on-one Sales Appointments VVP hosted 7 site and 3 FAM tours to drive group business to Vail 45 Meeting Planner Attendees VVP hosted 1 client event 27 Meeting Planner Attendees