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HomeMy WebLinkAbout05. PR Report, August 2018 August 14, 2018 TO: Vail Local Marketing District Advisory Council FROM: Kristin Yantis & Amanda McNally, MYPR CC: Mia Vlaar, Town of Vail RE: August Public Relations Report In July, MYPR continued to host traditional media and online influencers in Vail on behalf of the VLMD. Most of the agency’s time was dedicated to setting up the media and influencer visits, hosting writers and making arrangements for the fall press trip in conjunction with Arrabelle at Vail Square. We also looked ahead at fall media placement opportunities and started pitching content. Sample Media Placements Each month we will provide the VLMDAC with highlight clips. All media clips are available in the VLMD online portal. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis. • Furthermore.com – July 18, 2018 Headline: Take An Eco-Adventure – They combine fitness, nature and sustainability. Note: Result of pitching freelance writer Cassie Shortsleeves. • WellTraveledKids.com – July 2018 Headline: Five Reasons Your Family Should Visit Colorado in the Summer Note: Result of hosting writer Michelle Donaghue earlier this summer. • Simplemost.com – July 2018 Headline: This Company Lets You Take a Llama to Lunch Note: Result of MYPR’s relationship with writer Brittany Anas. • BestProducts.com – July 9, 2018 Headline: 15 Labor Day Weekend Getaways for When You’re Not Ready for Summer to End Note: Result of hosting travel editor Jill Fergus to the June press trip. Upcoming Media Placements • Matador Network • PureWow.dom • M+C • Denver Life • Texas Lifestyle Magazine • Robb Report • Fodors.com • Frommers.com Media/Influencer Visits • July 6-9 - @The_Essentialist_ • July 8-11 – Editor of Hemispheres and Rhapsody • July 15-18 – Freelance writer for Robb Report, Modern Luxury, Austin Monthly, Austin American Statesman and others • July 15-18 – DoubleTree by Hilton Press Trip o Family Travel Magazine o Freelance writer for National Geographic, Forbes, Thrillist, WHERE, Prevention, HuffingtonPost.com, etc. o Freelance writer for Self, Robb Report, Women’s Health, Glamour, etc. • July 28 – Editor of InGoodTasteDenver.com and RealFoodTraveler.com • July 27 – Freelance writer for Harper’s Bazaar, Travel Channel, Pop Sugar Upcoming Media/Influencer Visits • Aug. 1-4 – Freelance writer/family travel influencer for Chicago Parent, Make it Better and Betweenusparents.com • Aug. 10-13 - @MikoBowen • Aug.. 13-16 - @OnlyGirl4Boyz • Aug. 13-16 - @_Cliffy_ • Aug. 13 – Freelance writer for 5280, Colorado Parent, USAToday/10Best.com and others • Aug. 25-30 – Editor of TheMoms.com • Aug. 31 to Sept. 3 - @ChristinExploring • Sept. 7-10 – Editor of BayAreaFamilyTravel.com and freelance Western Arts & Architecture, Sunset, South Bay Accent and others • Sept. 14-17 – Fall Press Trip with Arrabelle at Vail Square o Freelance writer for Vogue, W, Women’s Health and more Focus for August • Continue outreach and planning for visiting journalists and unpaid influencer. • Finalize attendees, travel arrangements and itineraries for the September press trip with Arrabelle at Vail Square. • Pitch fall messaging. • Continue to support the paid influencer program by working directly with each visitors to customize their Vail experience. • Continue to capture content and refine teen message for bigger push in 2019. • Begin planning for 2019. Upon review, please let us know if you have any questions. Thank you!