HomeMy WebLinkAbout24. VLMD Group Sales Update, September 2018
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: October 2018 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 17 Last year: 17
YTD leads generated: 177 Last year: 150
Groups booked YTD: 54 Last year: 50
Room nights in system: 47,781 Last year: 24,347
Leads in system: 36 Last year: 58
Future Pipeline: -8%
Room Nights on-the-books (current year): +55%
Room Nights on-the-books (next year): -44%
Room Nights on-the-books (all years): +1%
What’s Next (November):
Atlanta Sales Trip – November 5-7, 2018 – MPI Fall Classic, Client Event at Porsche Experience
Center, PCMA Southeast Chapter Annual Meeting
Executive Summary:
Lodging community meeting held October 30 to share 2019 travel/tradeshow schedules and
market data (geographic and vertical). Establishing group sales committee to further engage
lodging properties in group efforts moving forward.
Colorado Governor’s Conference on Tourism hosted in Va il October 28-31 with VLMD support;
550 attendees.
VVP attended/exhibited at 0 meeting
industry tradeshows:
0 Meeting Planner Attendees
0 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tour to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 0 client events in October
0 Meeting Planner Attendees
VVP attended/exhibited at 20 meeting
industry tradeshows:
11,763 Meeting Planner Attendees
837 One-on-one Sales Appointments
VVP hosted 11 site and 3 FAM tours to
drive group business to Vail
55 Meeting Planner Attendees
VVP hosted 3 client events
95 Meeting Planner Attendees