Loading...
HomeMy WebLinkAbout24. VLMD Group Sales Update, September 2018 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: October 2018 Group Sales Dashboard Key Performance Indicators: New leads generated: 17 Last year: 17 YTD leads generated: 177 Last year: 150 Groups booked YTD: 54 Last year: 50 Room nights in system: 47,781 Last year: 24,347 Leads in system: 36 Last year: 58 Future Pipeline: -8% Room Nights on-the-books (current year): +55% Room Nights on-the-books (next year): -44% Room Nights on-the-books (all years): +1% What’s Next (November): Atlanta Sales Trip – November 5-7, 2018 – MPI Fall Classic, Client Event at Porsche Experience Center, PCMA Southeast Chapter Annual Meeting Executive Summary: Lodging community meeting held October 30 to share 2019 travel/tradeshow schedules and market data (geographic and vertical). Establishing group sales committee to further engage lodging properties in group efforts moving forward. Colorado Governor’s Conference on Tourism hosted in Va il October 28-31 with VLMD support; 550 attendees. VVP attended/exhibited at 0 meeting industry tradeshows: 0 Meeting Planner Attendees 0 One-on-one Sales Appointments VVP hosted 0 site and 0 FAM tour to drive group business to Vail 0 Meeting Planner Attendees VVP hosted 0 client events in October 0 Meeting Planner Attendees VVP attended/exhibited at 20 meeting industry tradeshows: 11,763 Meeting Planner Attendees 837 One-on-one Sales Appointments VVP hosted 11 site and 3 FAM tours to drive group business to Vail 55 Meeting Planner Attendees VVP hosted 3 client events 95 Meeting Planner Attendees