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HomeMy WebLinkAbout11. VLMD Group Sales Update, November 2018 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: November 2018 Group Sales Dashboard Key Performance Indicators: New leads generated: 18 Last year: 16 YTD leads generated: 178 Last year: 185 Groups booked YTD: 53 Last year: 59 Room nights in system: 55,504 Last year: 49,846 Leads in system: 45 Last year: 48 Future Pipeline: +7.5% Room Nights on-the-books (current year): +68% Room Nights on-the-books (next year): -40% Room Nights on-the-books (all years): flat What’s Next (December): Destination CO Front Range Tradeshow – Denver, CO Lodging Partner Holiday Lunch – Denver, CO Executive Summary: Bookings and lead generation continue to maintain pace with good momentum and a solid group pipeline moving forward. Note: CVENT lead generation and booking data is not included in the above metrics. YTD bookings will be include quarterly moving forward. Our community lodging meeting was held on October 30 to share 2019 travel/tradeshow schedules and market data (geographic and vertical). A lodging sub-committee meeting will be held in January. VVP attended/exhibited at 3 meeting industry tradeshows: 123 Meeting Planner Attendees 63 One-on-one Sales Appointments VVP hosted 0 site and 0 FAM tour to drive group business to Vail 0 Meeting Planner Attendees VVP hosted 1 client events in November 29 Meeting Planner Attendees VVP attended/exhibited at 23 meeting industry tradeshows: 11,886 Meeting Planner Attendees 900 One-on-one Sales Appointments VVP hosted 11 site and 3 FAM tours to drive group business to Vail 55 Meeting Planner Attendees VVP hosted 4 client events 124 Meeting Planner Attendees