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HomeMy WebLinkAbout07. VLMD Group Sales Update, January 2019 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: January 2019 Group Sales Dashboard Key Performance Indicators: New leads generated: 22 Last year: 11 YTD leads generated: 22 Last year: 11 Groups booked YTD: 3 Last year: 2 Room nights in system: 28,093 Last year: 32,533 Leads in system: 44 Last year: 44 Group Index (summer 2018): 94% What’s Next (February): IPEC Tradeshow – San Antonio, TX Houston Rodeo VVP Client Event – Houston, TX Executive Summary: 2019 travel/trade scheduled finalized in partnership with lodging community. Working to establish lodging community task force to solidify feedback system for group sales efforts. Kim Brussow will be presenting to VLMDAC on a quarterly basis moving forward. Strong momentum on January lead generation. VVP attended/exhibited at 2 meeting industry tradeshows: 1,730 Meeting Planner Attendees 82 One-on-one Sales Appointments VVP hosted 0 site and 0 FAM tour to drive group business to Vail 0 Meeting Planner Attendees VVP hosted 0 client events in January 0 Meeting Planner Attendees VVP attended/exhibited at 2 meeting industry tradeshows: 1,730 Meeting Planner Attendees 82 One-on-one Sales Appointments VVP hosted 0 site and 0 FAM tours to drive group business to Vail 0 Meeting Planner Attendees VVP hosted 0 client events 0 Meeting Planner Attendees