HomeMy WebLinkAbout07. VLMD Group Sales Update, January 2019
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: January 2019 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 22 Last year: 11
YTD leads generated: 22 Last year: 11
Groups booked YTD: 3 Last year: 2
Room nights in system: 28,093 Last year: 32,533
Leads in system: 44 Last year: 44
Group Index (summer 2018): 94%
What’s Next (February):
IPEC Tradeshow – San Antonio, TX
Houston Rodeo VVP Client Event – Houston, TX
Executive Summary:
2019 travel/trade scheduled finalized in partnership with lodging community.
Working to establish lodging community task force to solidify feedback system for group sales
efforts.
Kim Brussow will be presenting to VLMDAC on a quarterly basis moving forward.
Strong momentum on January lead generation.
VVP attended/exhibited at 2 meeting
industry tradeshows:
1,730 Meeting Planner Attendees
82 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tour to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 0 client events in January
0 Meeting Planner Attendees
VVP attended/exhibited at 2 meeting
industry tradeshows:
1,730 Meeting Planner Attendees
82 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tours to drive
group business to Vail
0 Meeting Planner Attendees
VVP hosted 0 client events
0 Meeting Planner Attendees