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Home My WebLink About11. VLMDAC Civic Plan Update as of 2019-02-19Braun Associates Vail Local Marketing District Advisory Committee Civic Area Plan Update February 21, 2019 Braun Associates Outreach to Date: EngageVail.com Braun Associates Outreach to Date: EngageVail.com Input Numbers Braun Associates Outreach to Date: EngageVail.com Input Sources Braun Associates Outreach to Date: EngageVail.com Survey Demographics: Gender & Age Braun Associates Outreach to Date: EngageVail.com Survey Demographics: Rent or Own a Home Braun Associates Outreach to Date: EngageVail.com Survey Demographics: Household Composition Braun Associates Survey Outreach to Date: Making a Great Civic Area WHO WE HEARD FROM: 367 Contributors Through Engage Vail Braun Associates Creating a Great Civic Area Q1 - Tell us about the DOBSON ICE ARENA. Please pick where you think it is already doing great, needs minor improvements, or needs major improvements. Q2 - Expand upon your thoughts and tell us your ideas and wish list for DOBSON. Q3 - Q10 Repeat questions 1 and 2 for the other facilities (Town of Vail Library, Municipal Complex, Lionshead Parking Structure, Charter Bus Lot) Q11 - The following ingredients contribute to the vibrancy and success of a civic place. When thinking about the larger civic area, please rate each ingredient on a scale of 1 to 3 in terms of its success relative to these attributes: 1 = not important, 2 = somewhat important, 3 = very important Q12 - In the 2018 Town of Vail Community Survey, housing opportunities and environmental sustainability efforts were selected as the highest priorities for Town Council to consider in the coming months. Do you see the Civic Area as a solution for either or both of these initiatives? Q13 - The Town of Vail, which largely relies upon visitor-based revenues, seeks to be economically diverse and competitive. What long term solutions can the Civic Area provide to support the goal of being economically diverse and competitive while recognizing that Vail largely relies on visitor-based revenues? Q14 - Here's your chance to tell us your BIG IDEA for the long term success of Vail! What are your ideas for great community and civic uses? What could we add to the study area to make it a better use of civic space? Braun Associates DOBSON ICE ARENA Weaknesses: doesn’t accommodate great events or community gatherings; not a large range of things to do; not a place for year round activity and opportunity This is sample output from Engage Vail. 4240 will compile this data in a more user friendly format for final reporting and Council. Outreach to Date: EngageVail.com Survey Input Sample Braun Associates DOBSON ICE ARENA Open Ended Comments Outreach to Date: EngageVail.com Survey Input Sample 32 Hits Through Engage Vail RENOVATE 25 Hits Through Engage Vail IMPROVE ICE ARENA EXPAND RECREATION 17 Hits Through Engage Vail COMMUNITY CENTER 32 Hits Through Engage Vail IMPROVE PARKING 21 Hits Through Engage Vail SCRAPE 12 Hits Through Engage Vail Input Sample Braun Associates What do you love, what do you want to improve, what do you want to change? Outreach to Date: EngageVail.com Mapping Tool WHO WE HEARD FROM: 15 Contributors Through Engage Vail Braun Associates Outreach to Date: EngageVail.com Quick Poll What year did Dobson Ice Arena host a rodeo to entertain athletes during the World Alpine Ski Championships? WHO WE HEARD FROM: 91 Contributors Through Engage Vail Braun Associates Outreach to Date: EngageVail.com Survey Demographics: Primary Residence Zip Codes WHO WE HEARD FROM: 367 Contributors Through Engage Vail Braun Associates Outreach to Date: EngageVail.com Survey Demographics: Primary Residence Zip Codes Braun Associates Outreach to Date: EngageVail.com Survey Demographics: Relation to Vail or the Surrounding Area Braun Associates Outreach to Date: Public Presentations WHO WE HEARD FROM: 50 Participants Public Open House 12/11/18 WHO WE HEARD FROM: 25 Participants Vail Economic Advisory Council Meeting 12/11/18 WHO WE HEARD FROM: 40 Participants Presentation to Different Town Departments 12/11/18 WHO WE HEARD FROM: xx Participants Presentation to Other Groups December 2018 January 2019 WHO WE HEARD FROM: 25 Participants Presentation to Youth Council 1/17/19 Braun Associates Outreach to Date: Public Presentations Braun Associates Outreach to Date: Stakeholder Interviews Eagle River Youth Coalition Meeting January 17, 2019 ●Presentation ●Smartphone Polling ●Idea Boards Braun Associates Eagle River Youth Coalition Meeting January 17, 2019 Outreach to Date: Stakeholder Interviews Braun Associates Braun Associates Eagle River Youth Coalition Meeting January 17, 2019 Outreach to Date: Stakeholder Interviews Input Sample Braun Associates Outreach to Date: Digital & Printed Advertising Channel Content / Goal Recipients Date Vail Daily ads Promote events, Engage Vail website activities, and provide reminders Vail Daily Circulation 4 series (12/4-12/11; 12/22- 12/31; 1/6-1/24; 1/18-1/25) Project kick off announcement 560 12/06 Vail Daily article by Scott Miller Vail Daily Circulation 12/13 Postcards Mailed 9,750 Email blasts Vail Library users Vail Mail users Vail Recreation Districts users VCBA users ToV website users ToV Housing list 1,300 908 12,678 5,178 240 12/14 12/14 01/24 Weekly 01/17 01/24 Invite to ToV employees Invite to participate in survey 300 01/07 News release Press Release Press Release distribution list 01/21 Braun Associates Outreach to Date: Social Media Channel Content / Goal Recipients Date Facebook Town of Vail Facebook BOOST Town of Vail Facebook POSTS Library Facebook POSTS 2363 reached, 279 clicks 12/16-12/26 1/3, 1/12, 1/20, 1/24 1/4 Twitter Town of Vail Twitter POSTS Library Twitter POSTS Twitter followers 1/3, 1/12. 1/20, 1/24 NextDoor Posts Town of Vail NextDoor POST TBD 1/23 Eagle County Classifieds Post Newspaper post in classifieds Eagle County circulation 1/23 Vail Mom’s Post Post on Vail Mom’s group TBD 1/23 Braun Associates PUBLIC OUTREACH GOAL HOW WE WILL DO THIS MEASURABLE CRITERIA UPDATE 1/28/19 Develop a creative, innovative toolkit that incorporates opportunities for the public to be involved in the process •Launch Bang the Table to create new and multiple opportunities to participate in this project •1-2 “Pop up” micro- engagements •Launch Engage Vail •Goal of at least 100 registrations Launched 12/11 566 site registrations Orient and scale public participation efforts to the project and to the questions that the general stakeholder groups can influence •Create survey on EV that informs early planning direction and is focused on theme based questions •Meet with direct stakeholders •Goal of at least 100 Registrations •Goal of 80 Engaged Visitors 566 site registrations Met with all direct stakeholders Outreach Metrics Braun Associates PUBLIC OUTREACH GOAL HOW WE WILL DO THIS MEASURABLE CRITERIA UPDATE 1/28/19 Align public participation efforts with other communication strategies and efforts •Utilize email lists and existing stakeholder communication methods •Leverage stakeholder relationships with constituents •Initial media blast to over 10,000 people through stakeholder groups, social media, Vail Daily, and partner organizations Complete Reach they community where they are at •1-2 “Pop up” micro-engagements at existing events/gatherings •Create awareness of EV site through other gatherings/locations (banner at Dobson) •Reach at least 35 people at each event •Drive traffic from direct links and Google search Community meeting estimated 40-50 ppl Complete Integrate the use of public participation tools that create equitable opportunities for influence on the outcomes so that youth, young adults, underserved communities and other groups who are historically underrepresented •Engage Vail website •Eagle Valley Youth collaboration and program •Outreach to specific stakeholder groups •Set initial meeting with Eagle Valley Youth to get input on outreach and decide on program •Meet with Process Committee every other month ERYC meeting on Jan 17 Met with PC Nov 2018 and Jan 2019 Outreach Metrics