HomeMy WebLinkAbout13. VLMD Summer 2019 Tourism Media FlowchartMEDIA FLOWCHART / VLMD 2019 SUMMER TOURISM
Buy Detail % of Total
25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 30 7 14 21
70%
Cross-device CTV/OTT/FEP
Retargeting with Air Marketing messages
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Mobile AI posts and pictures targeting
Cross-device Premium Content targeting
Video, Carousels, Canvas, Instagram Stories
16%
Cross-device CTV/OTT/FEP
:15 video, :30 audio, display
Video, Carousel
14%
Cross-device CTV/OTT/FEP
Mobile AI posts and pictures targeting
Video, Carousel
TOTAL 560,000.00$
PAID SOCIAL
Facebook/Instagram
FRONT RANGE
DIGITAL VIDEO
SpotX
MOBILE AI
Cluep
PAID SOCIAL
Facebook
Destination
Front Range
Front Range
DIGITAL RADIO
Pandora
Destination
Front Range
Teenagers
SUPER BOOMERS
DIGITAL VIDEO
SpotX
Destination
DIGITAL VIDEO: Teenagers
SpotX
PAID SOCIAL
Facebook/Instagram
Parents
SpotX
EMX
MOBILE AI: Parents
Cluep
August September October
DESTINATION DYNAMIC FAMILIES
DIGITAL VIDEO: Parents
Media March April May June July