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HomeMy WebLinkAbout17. PR Report, January 2019 February 15, 2019 TO: Vail Local Marketing District Advisory Council FROM: Kristin Yantis and Amanda McNally, MYPR CC: Mia Vlaar, Town of Vail RE: January 2019 Public Relations Report The main focus for December and January was the annual New York media mission. In December, the agency tightened up content for NYC media materials, secured media appointments, made arrangments with dinner locations, etc. The agency also started working on arrangements for the March media tour to Los Angeles. New York Media Mission Mia Vlaar, Kristin Yantis and Amanda McNally traveled to New York Jan. 14-17 for media visits. The group had appointments with more than 50 writers scheduled for their 2.5 days in the city. The trip included a lunch, a cocktail reception and numerous one-on-one appointments. Overall, the trip was incredibly successful with a number of leads generated for summer stories. Messaging that resnoated with writers includes: • Four Seasons beer spa treatments • Hiking with llamas • Glamping • Hotel renovations Following is a sample list of media we met with during the trip: • Colorado Editor, Travel & Leisure • Lifestyle Director, People & People.com • EOC, Hemispheres • Assistant Editor, Sherman’s Travel • Feature’s Editor, Men’s Journal • Senior Editor, Fodor’s • CEO/Founder, Galavante.com • Real Weddings Editor, TheKnot.com • Founder MomTrends.com • Freelance writer for Forbes.com • Freelance writer for American Way and Worth • Freelance writer for Robb Report and Afar • Freelance writer for New York Times • Editor of Family Travel Forum • Freelance writer for Esquire and Rhapsody magazines • Managing editor of American Spa magazine • Contributor to InStyle magazine • Freelance writer for Reader’s Digest online, about.com, New York Post and others • Travel Editor, BestProducts.com • Managing Editor, Rhapsody • Freelance writer for Oyster.com and Readers Digest • Freelance writer for Parade.com • Colorado Editor, Meetings + Conventions Sample Media Placements Each month we will provide the VLMDAC with highlight clips. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis. • Austin Food Magazine – January 2019 Headline: The Guide To Food, Fun and Adventure in Vail, Colorado Link: http://austinfoodmagazine.com/vail-travel-guide/ Note: Result of hosting the managing editor summer 2018. • Forbes.com – January 2019 Headline: Your Food and Drink Guide to Vail Link: https://www.forbes.com/sites/forbestravelguide/2019/01/29/your-food-and-drink-guide-to-vail/#5a7470847edc Note: Result of hosting the writer summer 2018. • Fodors.com – November 2018 Headline: 11 Unique Playgrounds Around the World Link: https://www.fodors.com/news/photos/11-unique-playgrounds-around-the-world Note: Result of hosting the writer summer 2018. Focus for February • Contiunue follow up on all NYC media appointments. • Pitch Los Angeles writers for in-market trip March 5-8. • Prepare all materials for the event and host media in Los Angeles March 5-8. • Continue to tighten up “what’s new” message for summer 2019. • Finalize themes and hotel partnerships for summer press trips. Begin outreach to secure attendance for summer press trips. • Tighten up Families with Older Children influencer selections. • Distribute general invite for summer, one-on-one media visits. • Continue pitching “what’s new” message to targeted media.