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HomeMy WebLinkAbout32. Vail Guest ExperienceThe Vail Guest Experience Collaborative Advisory Committee Update Aligned Long-Term Strategic Visions To be the Premier International Mountain Resort Community! The World’s Premier Mountain Resort Aligned Long-Term Strategic Visions Experience: Continually innovate of our world-class mountain resort experience. Service: Provide the most seamless mountain resort experience in the world. Community: Develop a collaborative and progressive community partnership to strengthen the Brand’s global position. Culture: Develop a winning leadership culture for every department and within every employee. Growth: Achieve sustainable business growth through the resort’s focus on Experience, Service, Culture and Community. Experience: Deliver on the promise, Vail. Like nothing on earth. that also supports “preserving our natural environment” Economy: Preserve our vibrant and diverse economy that keeps Vail at the forefront of our resort competitors. Sustainability: Balance our economic, environment, and social needs to deliver a sustainable community Community: Engage our community in honoring social, recreational, cultural , and educational values that will guide sustainable strategies through our neighborhoods as the foundation of our town's continued success. Aligned Long-Term Strategic Visions Proven Collaboration Success Community Collaboration Revitalized Signature Winter Events Village Activation •Snow Days (4-Day Festival) •Spring Back (Pending TOV) •Multi-Year Burton US Open Partnership •Legacy Parades •Legacy Days (Pres Weekend) •U.S. Mountain Community Summit •Sustainable Destination Certification + Epic Promise •Collaborative Branding & Marketing Programs Experience Collaboration Focus Areas of focus for this plan will center on continued alignment and collaboration to provide a world-class experience for our collective vacationing guests and progress the tourism economy forward, focusing first on the winter season with year-round implementation to follow. Aligned Focus: World-class Guest Experience & Growth of a Sustainable Tourism Economy Goals: 1.Define the Vail Experience with a commitment to the Legacy of Excellence Vail being a Leader of Innovation for Mountain Destinations 2.Provide world-class recreational amenities both on the Mountain and in Town 3.Create a collaborative, long-range strategic plan to enhance competitiveness that will include resort programing, special events, the guest experience and municipal services Experience Collaboration Focus Recommendations to Council on Next Steps / Action Items Aligned Focus: World-class Guest Experience & Growth of a Sustainable Tourism Economy Action Items: 1.Create a customer service training program, leveraging the foundational work by the Vail Chamber & Business Association that can roll out to all Town of Vail business license holders. 2.Focus on bolstering the early winter season period, re-imagine the Thanksgiving holiday to create both on- and off-mountain guest experiences. Use as model to deploy against over timeframes in the future. 3.Collect broader community stakeholder input by way of regular agenda-presentations to the Vail Economic Advisory Council; Vail Mountain’s Legacy Circle (business-to-business stakeholders and discussion); the Vail Local Marketing District Advisory Council; Commission on Special Events; GM Round Table; and the Vail Chamber & Business Association.