HomeMy WebLinkAbout2007-01-23 Support Documentation CSE Regular Meeting
Town of Vail: Commission on Special Events Meeting
Vail Town Council Chambers
Tuesday, January 23, 2007 at 9:00 a.m.
CSE Members Present• Robert Aikens, Dave Ch,,j.;i4 Stephen Connolly, Clint Huber,
Scott Stoug,
CSE Members Akan& Meggen Kirkham, Heather Trub
Others Present- Lorelei Donaldson, Laurie Asmussen, Jeff Brausck Kaye Ferry,
Pam Brand new, Chad Young Steve )Fright and ?kzll N,,#
Dave Chapin called the meeting to order at 9:05 a.m.
Administer.Jid, a Items:
? T.J N.. Clerk Lorelei DonakL..., in .:.a,q,ointed CSE member Dave Chapin for a 2.,,.%L
term, ending December 31, 2008. Newly -rp -,:nted/,,rr-:,Aad memtc.,4 Heather Trub and
Meggen Kirkham unable to be vx,. ffi and will be sworn in at the next CSE meeting on
February 27, 2007.
? Election of tJffi??.?:
Motion to re-elect Dave Chapin as Chairman of the cap..
M/S/P: Scott Stoughton, Stepp Connolly, Unanimous
Motion to elect Stephen Connolly as Vice-Chairman of the CSE.
M/S/P: Scott Stough,y? Robert Aikens, Unanimous
? Motion to approve the minutes of the meeting of Nt,, , ember 246 20069. as presented.
M/S/P: Clint Huber, Stephen Connolly, Unanimous
Coordinator Report:
• The CSE reviewed and ,,,*. ,,, ad the amended CSE regular meeting calendar for 2007.
• Sybill ?,.,, rented the 2006 year end financial report and reported that all contracts have been
y ? . r leted and all all... "Led finds have t paid. She ;? - Aed the meetly:,.., that the
balance showing $24,000 in unallocated funds was not in fact "real," but had been re-
allocated to the Town Manager's office for the purpose of completing the Special Event
Handbook.
• Update on C.,,.LaCt Status: All proposers that were allocated CSE fiords in November for
2007 events have agreed to a..-k4 the conditions made by the CSE and to move f k ?.a.1 with
their events as pkv,...sed with the following exceptions:
o Zaring/CioffiEnter: ? L: ,ems U.Ll..Convergence Festival of Fashion and Music
o Inyodo School of Martial Arts: Sybill informed the CSE members that Jason Field
has proposed to hold the Martial Arts Festival on the weekend of April 1, and has
asked if that would impact his fimdmg allocation. CSE m...ibers were in agreement
that they had fimded the event based on it being held during a shoulder or low season
time ...iod and that the fi.A week in April had Bevel, . into a high season r.,;od.
CSE/sn Minutes: January 23, 2007 Page 1 of 4
? Motion not to fund the,Martial Arts F-v::, J if it:is,to be held on then ,,Jr
proposed. date of April 1 and to direct Sybill to contact Jason and ask him to
attend the February meeting to discuss altermi f , es.
M/SJP: Stephen Connolly; Robert.Aikens, U,,. .:?..ous
Joint Mc.,;.:..g with the VLMDAC: Sybill.:,r,,aed dud she is working with Keelli McDonald
to schedule this meeting and is h _f al that it can be part of the CSE's agenda at the ..:,.?.:
. .star ln"C..g on February 27.
Convergence F" , al Sybill informed the CSE members that she has received neither
docum;w.ttion confirming that a title sponsor for the event has secured, nor with
headliner acts, and that the conditions-placed-by the CSE on their 2007 finding allocation to
Zariug/Cioffi &A ..tai anent for the U,?Ldm?i Conti :. 6Q"ce, Festival of Fashion and Music have
therefore not been met Laurie Asmussen.:,r ,,,. b:,d that Zaring/Ciofli Ema"td:...:.ent has .;,4" wed
the Donovan Pavilion as a v "..,e for the Wel..arn- Party on Wednesday, August 22 and for the
Life Style S;,.....?? on Thursday; August 23, and that deposits to hold these dates are due this
Friday, January 26.
?.. Motion to rescind the allocation of $25,000 in 2007 r.aa bands for the Urban
Conv ?.:6 .e; re K.?fi, I of Fashion and Mme, based on thelact1hat the coudifions,for
funding have not been met
MIS/P: Stephen Connolly, Robert Aikens, p.;,, 41 with all voting in favor except
Scott Stoughton
Snow Daze. Final-Event Recap: Jeff Brausch handed out an overview outlining the inaur,.,..;1
;. ":,-0s 4t.?-???.p??Q and`weakm ?? and final budget numbers. With Vail lodging °
?b..o., nuombersup.34/o
in week 1 and 13% in week 2, W...,. _g ski school and iIh..co.Sed on-monatain revenues, as well as
packed restaL..,r alp and shops, he sL.?:,1 that the foundation for def rang Vail as "the place to be
in the early season" had L;, ,_ laid and that there are.,L. , .g exp;,,'.&dons for the event to. s uve
year after year. Dave Chapin commented on the high level of sL,., .:.r which came.fiv..._VRI, and
questioned as to the possibility of extending the event-to 3 weeks by in the usually-,
slow week after Thank.,-,,; *;A.& Jeff .:,.,,,,.led that big bands are the hookto get people to stay
overnight on the weekend, and that the cost of the event., :..ot put Highline_ Sports in a "risk
a' . 4: ,V,on, but with appropai A: °r?,.,.t it might be considered: Kaye F;,..y int.,....ed the members
that the VCBA had red a number of calls rem..; .ng the fad that there was no `Dine
Around' '..,& & ...ized this year and then .:.,,Nested that it be included in the Snow Daze event next
Jeff Brausch stated his willingness to help market it under the Snow Daze umbrella, but"
that Higbiine did not wish this as a 460, ? ..1, anent of the event He suggested a: meeting
between himsel fi Kaye, Ian Arthur, and Jam;,, Deighan to dim,.... how this migbt be facilitated.
Holidays in Vail/Final Event Recap,and aliscuasion regarding the format for the 2007 event:
Laurie Ate:. ssen distn'L.AQd a Post; Event Review which highlighted the "feel good
ad.FQ +61 " of the event, including the well received light parade fi,,._ Lionshead w
Slifer Plaza, the tree lighting cei;,:...rion and the New Year's Eve The passing of
President Ford just a few days before Christmas reinLIKU41 the realization that the event will
Aped to re-invent itself Challenges included last minute scheduling changes dictated by VRI, as
well as the President Ford Memorial Service the night before the New Year's Eve torchlight
parade- in which several hundred ski mstsu.Lt, and ski patrol parti, - .14 and whim ..; y F led in
a :;: turnout for k,a.l:.;:?,..ts in the t;e the. foll?+?:..g evening. Additionally, she questioned
whether the budget was adequate to fund the event at the level of the community's expectations.
Pam -Brandmeyer miL LA- that the Tow.. is 4:.4L:..g 4v i..,:& d:.,.,dm fi+om the CSE and the
business community as to when the trees should be lit neon year: There was.o_k..: _v_s among all
CSE/sn Minutes: January 23, 2007 Page 2 of 4
the memt,.-, that the Vail Village and Lionshead trees should be "on" by Thanksgiving but that
the tree lighting celebration should .,--- in close to Ch&i ,..,.s when there are more , ?..,jle in '
town to enjoy it. Sug&:a...ons to enhance the community a.%,..ts of the event included:
• Call the cel&."?:on the "Mayor's Tree Lighting C;...my"
• Chad Young, ?L ,..lor of VRD Youth Services, suggested piggy-backing with the Vail Daily
in 41- ",s,. g an , a. jr contest in the local schools vr!Q the "Making of Christmas" as the
theme and invite the winning author to read his essay at the with perhaps a
schol".Jup for the winner.
• Hold a &wv."ty; ve lighting e, . ;? etition among the business c I L mity, to encourage the
%.L ."t:on of a f-? we, holiday feeling m both villages by Thanksgiving.
Discussion then followed as to what options might be considered to enhance the New
Year's Eve "Ades within the community. After a brief overview of the hi.A..j of the
"curfew" for under 17's, C.......ander Steve Wright confirmed that the `problem" of too many
-W a -lers has diminished to the level where the Town might consider devel,n,:..g an outdoor
celeL.,Lon of the New Year. Age groups that are particularly disenfranchised on that evening
include the 13-17 year olds, as well as the mid-20's group who can't afford the high cost of
.g to the bars and .,4L ..."s.Ls on that night. Additionally, pe.,,..ts of young children might
take more advantage of the higher-end nesl- -! and bar,,ff....gs if there were more options
available for child.,".1/enteitainment Pam stated that the Town Manager has .; ., sed some
int;:.;.,Z in partnering through the Economic Development C. t,,. 1 with the VRI, VRD
and/or the zn",... community to ..,.be a true I" Night party or outdoor concert. New venues
coming online may open some r r , h W :,.,y to explore various alternatives. Scott Stoughton
endorsed the idea of an event for "kids," and commented that "Have a e,."4 safe New Year's
Eve, bring your kids to Vail" might be an attractive package to a promoter. Chad Young agreed
to explore the r?.?. 'bility ofthe New Year's Eve Celet., on for Youth, which was
held for many years in the Dobson A.:,.. The CSE a?;.:,v1 to consider the development of an
event for young and C..:,..t:.d Sybill to %?-k with the Police D.,, .bm:At and the VRD to
develop some ,.. for their consideration.
Proposal from Colorado Walks: Endorsement or landing
The CSE discussed a proposal to develop a "Vail Village Mile" and to hold a Pedestrian Summit
in Vail for the next 3 S?".?. There was consensus that the CSE's criteria would not
support fimding for the conf,;.x .x ce, but that the race/walk ,...,,? anent and the,..r."t on of an
id:;..Q.f around the "Vail Village Mile" might be fimded as part of a partnership with the
Economic DevelopmeA Council to sir k t of the 1::. i 6.%:.L
? Motion to endorse the proposal and send a recommendation of support to the Economic
Development CourneiiL
. M/SM: Stephen Connolly, Robert Aikens, Unanimous
New Business:
• Scott Stoughton reported that the producers of Vail Mardi Gras have W V.,...ched him to help
.?. ...ize the event within the L, :....,unity and that he has booked.,...;. "heavy ~New
Orl,." acts to enhance the r.. c component of the event.
• Dave Chapin su&,4Ld that the CSE members re-look at the. budget prior to the next meeting
with an eye to re-allo.,J;..g the $25,000 that has t :, ?... "y &3able as a .%-%.ilt of the
revocation of the Conv:..b.,.ce F,,,l: rral finding. After some discussion, the CSE ae,,,.d by
?s to look at new proposals for 2007, and to not ?,.? der increased contributions to
events that were funded at less than their original, requests, on account of the facts that all of
CSE/sn Minutes: January 23, 2007. Page 3 of 4
the producers that have pre...ay L'QQ. ally'., AiA fiords are committed to move ahead boa
their events and. that several opportinudes for new events have already surfaced.
Motion to adjourn at 11:05 am.
M&T.- Glint Huber, Stephen Connolly, Un....7. IOUs
Minutes taken and submitted by
Sybill R. Navas, CSE Coordinator
Jam.110 23, 2007
i
Approved by: J V /
Date.- 7,- aT 0 7
Next Regular CS`E Meedng:
Tuesdary, February Z7, 2007 at 9:00 a AL
Vail Town Council Chambers
CSE/sn Minutes: January 23, 2007
Page 4 of 4
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PUBLIC NO t SCE
Town of Vail: Commission on. Special Events Meeting
Vail Town Council Chambers
Tuesday, January 23, 2007 at 9:00 a.m.
AGENDA:
Admin.,!. ,r live Items: (10 minutes)
® Swear in Newly Appointed and R",.rrointed Members: Dave Chapin, Heather Trub and
Meggen Kirkham/Town Clerk Lorelei Donaldson
Election of Officers: Chairman and Vice-Chairman
o A? of the Minutes of the meeting of November 24, 2006
C, Dordinator;Report: (5 minutes)
Financial Report
-{ Update on Contract Status
• Scheduling of a joint meeting between the CSE and the VLMDAC
Con` ergence Festival: Confirm or deny funding for the proposed 2007 event. (20 minutes)
Final Event Recaps:
• Snow Daze/Jeff Brausch (20 minutes)
• Holidays in Vail and discussion regarding the format of the 2007 event/ Laurie Asmussen _
(3U minutes)
Review Proposal from Colorado Walks: Endorsement or Funding (15 minutes)
New Business: (5 minutes)
Adjournment: 10:45 a.m.
Next Regular CSE Meeting
February 27, 2007 at 9:00 a.m.
Vail Town Council Chambers
Town of Vail
Commission on S p_ecial Events Meeting
Vail Town Council Chambers
Tuesday, January 23,200-7 at 9:00 a.m.
AGENDA:
Adminij, '-, ,five Items: (10 minutes)
• Swear in Newly Appointed and &,upl ainted Members:. Dave Chapin, Heather Trub and
Meggen Kirkham/Town Clerk Lorelei Donaldson
• Election of Officers: Chairman and Vice-Chairman,
• Arr., ? d of the Minutes of the meeting of November 24, 2006
Coordinator Report: (5 minutes)
• Financial Report
• Update on.Co.,.act Status
• Scheduling of a joint meeting between the CSE and the VLMDAC
Convergence Festival: Confirm or deny funding for the proposed 2007 event. (20 minutes)
Final. Event Recaps:
• 'Snow Daze/Jeff Brausch (20 minutes)
• Holidays, in`Vail and discussion regarding the format of the 2007 event/ Laurie Asmussen
(30 minutes)
Review. Proposal from Colorado Walks: Endorsement or Funding (15 minutes)
New Business: (5 minutes)
Adjournment:. 10i45 a.m.
Next Regular CS'C' Meeting;
February 27, 2007 at 9:00 a:m.
Vail Town Council Chambers
r ;.
A
MINUTES:
Town of Vail: Commission on Special Events Meeting
Vail Town Council Chambers
Tuesday, November 28, 2006 at 9:00 a.m.
CSE Members present. Robert Aikens (arrived @ 9: 30) Stephen Connolly, Clint Huber,
Scott Stoughton, Richard tenBraak, Heather Trub, and Chairman Dave Chapin Others
Present: Dick Neal, Bill Jewitt, Pam Brandmeyer, Laurie Asnmusser; Joe Blair, Julie
Tomlinson, Kaye Ferry , Diane Moudy, Andrea Feldman Stan Zemler, Joel Heath and
Sybil! Navas
Chairman Dave Chapin called the meeting to order at 9:05 a.m..
Citizen Participation: Bill J.;; j,:14.A&Lng that he was .?;,.,.,,senting Bart and Yeti's as well
as a number of other businesses in Lionshead, requested that the traditional Lionshead
holiday tree be lit as soon as possible. He explained that waiting until the official tree
,lighting celeL."on on December 22 added to the hardships faced by the businesses due to
the ongoing construction and that having the lights come on earlier would help to V vide
a more.festive ambience. Pam Brandmeyer reported that the Council had heard this
request at their meeting last Tuesday and that Public Works was confident that they would
have the lights installed and ready to be turned on by Friday, December 1, with no
additional c,..,,...onies planned in conjunction with that event The Town is also talking
with VRI about getting power to the 4 aspen trees located near the kiosk at the ,...',,nce to
that mall- and that if power is available, these trees would also be lit as soon as possible.
Dick Neal, owner of Peregrine Liquors in Crosa..,ads, requested that the CSE consider
keeping at least 1 /3 of the Cros,...ads Parking Lot open for customer parking when events
are scheduled in that venue. He also requested that event infrastructure, particularly port-a
potties and barricades, be sited in a manner that is sensitive to the impact on the businesses
in the vicinity. He requested that the CSE consider the i:..ract of the sale of beer and wine
at events that take place directly in fiv i of his business. Stephen Connolly inf.,....ed Dick
that it is the Liquor Board which actually issues the licenses to sell wine and/or spirits. at
events. It was also suggested that Dick take his concerns regarding use of the parking lot to
the Crossroads Management C.,...r,...?, whose art,.„ gal is required for an y use of the site.
Motion to approve the minutes of the meeting of October 24, 2006, as presented.
? MIS/P: Richard tenBraak, Stephen Connolly, Unanimous.
CSE member Robert Aikens arrived at 9:30 a.m.
Coordinator Report:
• Financial Report: Sybill reported that with only 2 events funded by the CSE in "
2006 remaining, the budgets and contract completion schedule are on target Funds
contributed by Eagle County to support the America Days fireworks have been
received. She explained that the administrative budget would be credited up to
$4000 of the remaining $24,110 in order to cover the potential budget overrun
caused by a miscommunication with the Finance Department regarding the cost of
the town's share in seasonal ; ...Floyee benefits. Finally, she also informed the
CSE',i Minutc?a:No-,cmbcr?S.?006 i'a 1 ot6
1?
:;i
members that the Town Council had directed the Town Manager to take the
remainder of the CSE's 2006 budget, or arr.„?imately $20,000, for the purpose of
c-,,vleting the Special Event Guide and Handbook.
• Sybill distributed the schedule of 2007 CSE meeting dates.
• Discussion of December 2006 meeting dates:
o The CSE a6,.,:,:J by consensus to meet on Wednesday, December 6 to
review the 2007 allocations and make adjustments as necessary in the event
that the Town Council, at their meeting on Tuesday, December 5, 2006,
changes the 2007 budget allocation to the CSE upon 2° reading of
Ordinance # 28, Series 2006. If there is no change to the allocation fir,.
what was understood to have been wF..,ved at 1s` reading, the CSE will not
meet on December 6.
o December 19: Interviews for CSE applicants at Council meeting
o There will be no regular CSE meeting in December
Formalize 2007 Allocations: Kicking off the discussion, Rich tenBraak complimented the
Vail Lacrosse Shootout for their excellent event recap, which had been included in the
packet, and remarked that it provides an excellent model for what should be expected from
all of the funded events. CSE members then discussed-the 1,..,rosals for 2007 event
funding which were presented at the meeting on October 24. Dave Chapin recused himself,
and left the meeting, during all discussion regarding the Honda Session, stating that his
..,..,loyer is a host 'of.one of the event's major components. Richard tenBraak, as p...,ident
of the VCBA, recused himself and left the room during discussion of the Chamber's
r...,4Dsa1 to sponsor the Circus Chimera. An e-mail fir,,,. Jeff Brausch was presented,
stating that Highline Sports and Entertainment has not entered into any contracts with
Zaring/Ciofii Entertainment regarding the p..,i.,osed Urban Convergence Festival at Vail.
Stan Zemler/CSE Coordinator Contract: At 10:30, the event funding discussion was put
on hold to allow Stan Zemler to speak to the CSE rer,,.ding the role of the CSE
Coordinator and evolution of the duties associated with the position that have resulted in
the transition fi „... part time contract,...rloyee into a full time r it of the Town. After
recognizing the CSE for their efforts and stating his feeling that things were going quite
well, Stan explained that this conversation is not about "Sybill," but rather the position of
CSE Coordinator, and that he expects the result to take on the "look and feel of AIPP."
Stating that it is not pp-apriate to have an appointed advisory committee oversee a 'Town
of Vail ;,...rioyee, a change to the CSE ordinance will be forthcoming. He assured the CSE
that they would be included in the hiring and evaluation of whoever is taking on the
associated duties. Finally, in response to a question III, Richard tenBraak regarding
where the funding for the position would be coming fi.,..., `Stan affirmed that the position
would be funded outside of the CSE allocation from the Council.
Discussion: 2007 Event surveys and evaluation
CSE members agreed by consensus that the 2007 funds would be better spent directly
supporting events. Joel Heath, speaking for Untraditional Marketing, stated that 1000/0 of
events receiving finding &I" the CSE should be required to submit demographic and ROI
inf......ation as part of their event recap.
CSE S"I Minu,'U;: \ov?.mhcr _' , 2.,006 F'_,,2r 2 ol'o
.i4'
Further discussion of the 2007 event r.,. r , sals continued. The following motions were
made;, subject to final approval of the Town of Vail budget at 2nd reading of Ordinance
#28, Series of 2006, at-the Council's next meeting on December 5:
$0 to ZarhWCioffi Entertainment for the purpose of producing the Urban
Conv..?,; .A , .re Festival at YaiL
? M/S/F: Stephen Connolly, Robert Aikens: In favor: Connolly, Aikens, Chapin
Opposed: Huber, Trub, tenBraak, Stoughton. Motion fails: 4-3.
$90,000 to Mountain Games, LLC for the purpose of producing-the i & ?A Mountain
Games, as described in the proposal presented to the CSE on October 24.
? MIS/P: Richard tenBraak, Scott Stoughton, Unanimous.
$65,000 to the Vail Film Institute for the purpose of producing the Vail Film Festiva4
as described in. the proposal presented to the CSE on October 24.
? M/S/P: Scott Stoughton, Clint Huber, Unanimous.
CSE members requested that more resources be put into Front Range advertising, so as
not to rely only on PR and feature articles for exposure. Also, insure that the Film
Festival web-site supplies the c.,..,zt link for the Town of Vail.
$65,000 to Highline Sports and Entertainment for the purpose of producing _p ring
Back to Vail, as descnbed in the proposal presented to the CSE on October 24..
? M/S/P: Clint Huber, Heather Trub, All in favor except Stephen Connolly, orr..sed.
$55,000 to Highline Sports and Ent,, :,.inment for the purpose of producing Snow
Daze, as described in the proposal presented to the CSE on October 24..
? M/S/P: Rich tenBraak, Robert Aikens, All in favor except Stephen Connolly,
?,rr„sed.
$30,000 to Team Championships International for the purpose of producing the Kick-
It 3v3 Soccer Tournament, as described in the proposal presented to the CSE on
October 24.
? MIS/P: Scott Stoughton, Rich tenBraak, Unanimous.
$50,000 to the Meadow Drive Partnership for the purpose of producing the Vail.
K a zr's Market, as described in the proposal presented to the CSE on October 24.
? M/S/P: Robert Aikens, Scott Stoughton, Unanimous.
$50,000 to Eagle Valley Events for the purpose of producing Vail America Davs, as
described in the proposal presented to the CSE on October 24.
? M/S/P: Stephen Connolly, Scott Stoughton, Unanimous.
$40,000 to Highline Sports and Entw. Linment for the purpose of producing Gourmet
on. Gore, as described in the proposal presented to the CSE on October 24, with the
condition that the event be held over 2 days, to be determined at the dis.,. Xon, of the
event promoter.
? M/S/P: Heather Trub, Rich tenBraak, Unanimous.
l\.hf?ll'C?: N'm'cnibcf 2 . -N)00 Pa L, ^ 'J1 h
CSL,?; .
$80,000 to Highline Sports and Entertainment for the purpose of producing
Oktoberfes:4 as described' in the proposal presented to the CSE on October 24.
? - M/S/P: Clint Huber, Heather Trub, Unanimous.
$10,000 to the Vail Valley Foundation for the purpose of producing the American Ski
Classic, as described in the proposal l . w ented to the CSE on October 7A.
? M/S/P: Scott Stoughton, Robert Aikens, Unanimous.
$10,000 to King of the Mountain Volleyball for the purpose of producing the King of
the. Mountain Vo&vball Tournament as described in the proposal presented to the
CSE on October 24.
M/S/P: Clint Huber,. Scott Stoughton, Unanimous.
$10,000 to the Taste of Vail for the purpose of supporting the Lamb. Cook Ott'
component of the Taste of Vail, as described in the proposal presented to the CSE on
October 24:
M/S/P: Clint Huber, Stephen Connolly, Unanimous.
$17,500 to Eagle Valley Events for the purpose of producing the Vail Arts Festival. as
described in the proposal presented to the CSE on October 24.
? M/S/P: Scott Stoughton, Richard tenBraak, Unanimous.
No support to the 10 Annual Busker Festival, as described in the proposal presented,
to the CSE on October 24.
? M/S/P: Stephen Connolly, Clint Huber, Unanimous.
No supportto the Vail WMarathon, as described in the proposal presented to the CSE
on October 24.
? M/S/P: Scott Stoughton, Robert Aikens, Unanimous.
$26,000 to the Vail Valley Foundation for the purpose, of producing the Honda
,Session, described in the proposal . w ented to the CSE on October 24.
> .M/S/P: Richard tenBraak, Heather Trub.
Stephen Connolly opposed. Dave Chapin abstains. All others in favor: passes 5-1-1.
$5,000 to the Vail Valley Chamber and Tourism Bureau for the purpose of producing
the Yall Mardi Gros, as, described in the proposal presented to the CSE on October 24.
? M%S/P: Robert 'Aikens - Scott Stoughton, All in favor except Stephen Connolly,
crr,..,ed.
$10,000 to the Meadow Drive Partnership for the purpose of producing the Harvest
Festival, as described in the proposal presented to the CSE on October 24 and under
the condition that the Farmers'. Market is included on Sunday, September 23.
? M/S/P: Clint Huber, Heather Trub. All in favor except Stephen Connolly, opposed.
CSE members requested that, prior to the issuance of a c ?u..wct, a letter of agreement
addressed to the CSE fi,,m the Meadow Drive Partnership indicating their intent to
produce the event received no later than January 15, 2007.
CSE'sil ?1in i : No%oiihrr ?S. 2! 0()- Pa 4 of b
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$35,000 to Eagle Valley Events for the purpose of producing the Holidays in Va.if, as
described in the proposal presented to the CSE on October 24. It shall be understood
that the event will focus on the 2 week time period preceding New Year's, 'so as to
provide ent., inment and activity for the largest number of guests.
? M/S/P: Richard tenBraak, Stephen Connolly, Unanimous.
$50,000 to Resort Ent,.,. 6..inment for the purpose of providing Ambient Summer Street
Entertainment in both Vail Village and Lionshead and as described in the proposal
presented to the CSE on October 24. A schedule of performance sites and times will
be approved by.the CSE at a future date.
? M/S/P: Scott Stoughton, Stephen Connolly, Unanimous.
$259000 to Zaring/Cioffi EntL_ Wriment for the purpose of producing the Urban
ConveMence F ;u', rrl at Vail, Evidence of signed' contract with 2 headliner music' acts
and a We sponsor must be produced no later than January 15, 2007.
? M/S/P: Scott Stoughton, Richard tenBmak.
In favor: Aiken, Stoughton, tenBraak, Huber, Trub. Opposed: Connolly and
Chapin. The motion passes 5-2.
$5,000 to Inyodo Martial Arts for the purpose of producing the Vag Martial Arts
F:,,A;,yal, as described in the proposal presented to the wr, on October 24 and
conditioned on dates that are a,,,, ?, h.. ble to both Inyodo Martial Arts and the CSE.
? M/S/P: Scott Stoughton, Heather Trub. All in favor except Stephen Connolly.
No funding to the Vail Jazz Foundation for either the Jazy at the Market: series of
concerts or for the purpose of supporting the Washineton Prep High School Marching
.band's annual trip to Vail for the 4m of duly.
? MIS/P: Stephen Connolly, Robert Aikens, Unanimous.
$5000 to the Vail Chamber. and-Business Association for the purpose of supporting_
their sponsorship of the Circus. Chimera, as described in the proposal presented to the
CSE on October 24.
? M/S/P: Clint Huber, Robert Aikens. Stephen Connolly opposed, Rich tenBraak
- recused. All others in-favor. Motion passes 5-1-1.
No funding for the Italidn'FestiVail, on account of no active presentation of this event.
? M/S/P: Stephen Connolly, Robert Aikens, Unanimous.
Motion to allocate $3500 for office, meeting and miscellaneous business;eapenses
related to the management of the CSE in 2007.
? M/S/P: Stephen Connolly, Scott Stoughton, Unanimous.
Motion to support the Town of Vail Manager's recommendation. to move the CSE
Coordinator position from a contract position to full time r Y r, status under the
:supervision of Town.of Vail management.
. . ? M/S/P: Stephen Connolly, Scott Stoughton, Unanimous.
CS :is II MinutCs: \m ;mbcr ??. 2006 Paer i f 6
Motion to approve the 2007 CSE budget as presented with the event funding
allocations as approved and, subject to approval of the final Town of Vail 2007 Budget
by the Vail Town Council. (see attached spreadsheet for detailed overview.)
? M/S/P: Richard tenBraak, Clint Huber, Unanimous.
New Business: Sybill informed the CSE members that the new Code Enforcement Officer
working with the Community DeveL.,,.-ent Department has ibu.-.?; ed the sign code as
allowing the display of posters for .events in the windows of local 'businesses only as part
of a Special Event exemption clause.-She will follow up with Com Dev to help insure that
language is included in the sign code revision that accurately reflects the outcome desired
by the Town.
Motion to adjourn at 1:25 p.m.
? WS/P: Robert Aikens, Stephen Connolly, Unanimous.
Minutes taken and submitted by
Sybill R. Navas, CSE Coordinator
November 28, 2006
Approved by:
Date:
Next Regular CSE Meeting: Tuesday, January 23, 2007 at 9:.00 a.m.
8
CSF:?titl ?'I!titliCS: \u'??n;h?•: _- =0015 t'auc 6 ofb
r
2007 CSE Budget as Conditionally Approved November 28, 2006'
2007 Town Council Allocation: $750,000
Town of Vail Payroli/Coordinator Position: $48,000
Total 2007 Funds Available: $798,000.00
Event: 2007 D6 ' w,: 2007 CSE Funds
Allocated:
Vail Lacrosse Shoot-out $12500
TEVA Mountain Games May 30- Jun 3 - $90,000
Vail Film Festival Mar 29- Apr 1 $65,000
Spring Bads to Vail Apr 2-15 $65;000
Snow Daze Dec 3-16 $55,000
It '3v3 Soccer Aug 3-5 $30,000
Farmers' Market 14 Sundays, Jun 17- Sep 16 $50,000
America Days 4-Jul $50,000
Gourmet on Gore Sep 1-2, $401000
Oktoberfest Sep 7-9 & 14-16 .$80,000
Amc.?:.,*n Ski Classic Mar 21- 25 $10,000
'King of the Mtn Vollyball Tournament Jun 15-17 $10,000
Taste of Vail Apr 11-15 $10,000
Vail Arts Festival Aug 10-12 $17,500
>1stAnnual Vail Busker Festival Aug 31- Sep 3 $0
>US Half Marathon, Vail Aug 17-19 or 24-26 $0
The Session Jan 11-14 $26,000
Vail Mardi Gras Feb 18- 20 $5,000
Harvest Festival Sep 22-23 $10,000
Holidays in Vail . Dec 7-31 $35,000
Ambient Street Entertainment 11 weeks: Jun 22- Sep 3 $50,000
>Convergence Festival Aug 22-26 $25,000
Martial Arts Festival Aug 31- Sep 3 (dates flexible) $5,000
Jana at the Market & Washington Prep 10 Sundays, Jun 24- Aug 25 $0
High School Band & Ju14
Circus Chimera Aug 31- Sep 3 $5,500
>The Italian festiiVail 2-Sep $0
Total Event Allocations: $746,500
Administrative Allocations:
Coordinator Salary and Benefits $48,000
Office and .Meeting Expenses $3,500
Total Admin ,-- ie Allocations: $51400
TOTAL ALLOCATIONS: $798,000
"Pending Council's Approval of the 2007 TOV Budget'on 2nd Reading: December 5, 2006
Town. of Vail Commisslon on Special Events: 20.07 Contract and Payment Status
2007 Town Councll Allocation: $750,000
Town of Vail Payroll/Coordinator Position: $46,000
Total 2007 Funds Available: $788,000 $788,000 $788,000
Event: 2007 Dates: 2007 CSE
Contract Status: Funds Paid Out. Total Funds Amount Still
Funds Paid Out. Owed:
The Session Jan 11-14 $26;000 sent 1/17 $0 $26,000
Vail.Mardf Gras Feb 18-20. $5,000 sent 1/17 $0 $5;000
American Ski Classic Mar 21- 25 $10,000. sent 1/17 $0 $103000,
Vail Film Festival Mar 29- Apr 1' .$65,000 $0 $65,000
Spring Back to Vail Apr 2-15 $65,000. $0 $65;000
Taste of Vail Apr 11-15 $10,000 $0 : . $10;000
TEVA Mountain .Games May 30- Jun 3 $90;000- $0 $90;000
King of the Mtn Vollybell Jun 15-17 $10;000 $0 $10,000
Farmers' Market Jun 17- Sep 16 (Sundays) $50,000, $0 $50,000
Street Entertainment Jun 22- Sep 3 (11 weeks) $50,000 $0 $50,000
Vail Lacrosse Shoot-out Jun 27- Jul 4 $12,500 $0 $12,500
America-Days 4-Jul $50;000_ $0 $50,000
Kick-It 30 Soccer Aug 3- 5 $30;000 $0 . $30,000
Vail Arts Festival Aug 10-12 $175500 $0 $17,600
>Convergence Festival Aug 22-26 $25;000 $0 $25,000 .
Circus Chimera Aug 31- Sep 3 $5,500 $0 $51500
Gourmet on Gore Sep 1- 2 $4000 $0 $40;000
Oktoberfest Sep 7- 9 (LH).,and 1416 (VV) . $80;000 $0 $80,000
Harvest Festival Sep 22- 23 $10;000 $0 $10,000
Snow, Daze Dec 3-16 $55,000 $0 $55;000
Holidays in Vail Dec 31. + Other Dates TBD $35,000 $0 $35,000
Martial:Arts Festival Dates TBD $5,000 $0 $51000
Subtotal: Event Funds $748,600 $0 $746,500
Administrative Allocations:
Coordinator'Selary and Benefits $481000 $0 $48;000 .
Office and Meeting Expenses $300 _
$0 $3,500
Subtotal: Administration: $51,500. $0 $51,500
TOTAL: $788,000 $0 $7981000
CSE.FUNDS REMAINING: $0
CSE/sn 2007 Contract and Payment Status Updated : 1/18/2007 -
CSE/sn 2006 Allocations and Payment Records
Town of Vail Commission on Special: Events: 2006 Accounting of Funds Dispersed
CSE Funds Available:
Rollover from Previous Year:
Lionshead Construction Mitigation Funds
Contribution -to America Days from Eagle County
Total Funds Available:
Event:
2006 Dates:
$650,000
$0
$16.000
$6,000
$672,000
2006 Funds Contract Status:
Awarded.
1/11/2007
$672,000 $672,000
Funds Paid Out. $$$ Total Funds Amount Still
Paid Out. Owed:
$18,000 $18,000 $0
$10,000 $10,000 $0
$36666 . $18,334 $55,000 $0
$16;887 $16,887 $16,668 $50,000 $0
$5;000 $5,000 $0
$24,584 $29,584 $24,582 $78.750 $0
$2,500 $2,500 $2,500 $7,500 $0
$15,500 $15,500 ` $0
$15,750 $15,750 $16,000 $47,500 $C
$15,000 $15,000 $0
$8000 $8,000 $0
$16,667 $16,666 $8917+
$6000 $48,250 $0
$7,750 $7,750 $0-
$0 $0
$16,667 $8,333 $25,000 $0
$10,000 $5,000 $15,000 $0
$25,000 $25,000 $0
$0 $0
$33,334 $23,334 $23,332 $80.000 $0
$5,000 $10,000 - $15,000 ;0
$11,687 $11,667 $11,666 $35,000 $0
$11,667 $23,333 $35.000 $0
$10,000 $10.000 $0
$5,340 $5,340 $0
$611,590 $0
The Session Jan 12-15 $18,000 COMPLETE 6/27
American Ski Classic Mar 22-26 $10,000 COMPLETE 6/27
Vail Film Festival Mar 30-Apr 2 $55,000 COMPLETE 6/27
Spring Back to Vail Apr 3-16 $50,000 COMPLETE 7/25
Taste of Vall/Winter(Lamb Cook-off) April 5-9 $5,000 COMPLETE 5/23
Teve Mountain Games May 31- June 4 $782750 COMPLETE 7125
King of the Mountain Volleyball Jun 16.18 $7,500 COMPLETE 9/28
Vail Farmers' Market Sundays. Jun 18- Sep 17 $15,500 COMPLETE 10124
LH Busker Entertainment*lncludes
$16,000 allocated by the LH Jun 23-Sep 3 (11 weeks) $47,500 COMPLETE 10/24
Consshuction Mltlaation Committee
Vail Lacrosse Shootout Jun 24-Jul 4 $15,000 COMPLETE 11127
Vail Jazz Festival Jun 25-Aua 27 $8,000 COMPLETE 10/24
America Days*includes $6000
cont?tbution from Eagle Countv 4-Jul $48,250 COMPLETE 9126
Vail Jazz Foundation:
Washington Prep High School Band 4-Jul $7,750 COMPLETE
Avon to Vail Triathlon 26-Aug $0 CANCELLED 6127
Kick-It 30 Soccer Aug 4.8 $25,000 as!of 8/11
Vail Arts Festival Aug 11-13 $15,000 COMPLETE 9/26
Convergence Festival Postponed to 071Aug 23.27 $25,000 as of 1120
Taste of Vail/Summer August 18.20 $0 CANCELLED 6119
Oktoberfest Sep 8.10/15.17 $80,000 COMPLETE 10/24
Harvest Festival Sep 22-24 $15,000 COMPLETE 10124
Snow Daze (aka ReviVall) Dec 4-17 $35,000 COMPLETE 1/23107
Holidays in Vail Nov 25-Deo 31 $35,000 COMPLETE 1/23107
Vail's 1st Annual Martial Arts Festival September 1-4 $10,000 COMPLETE 101241
Circus Chimera/VCBA September 8, 9. 10 45,340 COMPLETE 10124
Subtotal: Eventfunds $611,580
Administrative Contracts: -
Coordinator Salary $32,500 through 12131
Expenses $3,500
Subtotal: Admin. Contracts $36,000
TOTAL: $847,590
CSE FUNDS REMAlNWG*r $24,410 I
*funda transfarred to Vail Town Manager for the purpose of completeing the Speclal Event Guide and Handbook
$30,999 $1.501
$2,797 $703
$33,796 $2,204
$846,386
$2,204
TOWN OF VA
CAMMISION ON SPEC AL EVENTS
Conirnission on Special Events
p
2007 REGULAR MON t iuY MEE t ia4G DA t hS
The regular monthly meeting of the CSE is usually held on the, fourth (4m) Tuesday bf each
month, in the Vail Town Council Chambers beginning at 9:00 a.m. Special meetings maybe
scheduled when deemed necessary.
• Early, 2007/IBD: Joint meeting between. CSE and VLMDAC
• Tuesday, January, 23
:. s Tuesday, February 27
• Tuesday, March 27
• Tuesday, April 24
• Tuesday, May 22
•. Tuesday,. June 26
• Tuesday, July 24
® Tuesday, August 28
e, Tuesday, September 25
® Tuesday, October 23: Presentation of RFP's for 2008 Events
• Tuesday, October 30: Possible Special Meeting to determine 2008 Funding Allocations
• Tuesday, November 27
• December 200711 ojy: No meeting scheduled
CSE/sn CSE 2007 Meeting Schedule Revised: 1/16/2007
Since 1993
Zaring/CIOM C..--Inment LLC
25031 West Avenue Stanford. Suite 2O
Valenda6 CA 91355.4586
ORke:661-294-9999 huc661-294-0799
www?..., :..'nment.com
October 24, 2006
?Ms..SSy?}b?i?ll ? Navas
Coo MYnYiY,1
TOWN, OF VAIL
Commission on Special Events
To benefit 75 South F....4e Road
R Vail, CO 81657
wxF RE: Urban C,., ; .j,ce F.. X.,zI at Vail
Ame Dear SYb'
*
ill,
Supported by L..." the Town of Vail's Special Events Committee,
Zaring/Cioffi Entertainment (ZCE) has spent the past year developing the Urban
Convergence Festival at Vail, which will be held August 22 - 26, 2007. Allow me to
update you on our progress ...
We are pleased to announce that the Executive Dix%..,,or of Yale University's
R ,.,,...h Prey ,,..;ion Center - Dr David Katz - will serve as the UCF's "Health
Emcee," sp-Qa heading and moderating the Festival's con&,..j,,ce elements. Through
his role as an ABC News Medical Editor, he brings with him national media exposure
during the week of the event through appearances on "Good Morning America" and
ABC News. Dr Katz also serves as the Medical Editor for Oprah Mara.ne.
Panelists in Dr Katz's health seminars will include ABC News anchor Charles
Gibson, Arkansas Governor Mike Huckabee (R), who is a likely presidential
candidate for 2008, former US Surgeon General Dr. David Satcher, Dr. Francine
Kaufman, a p..,...inent USC-based specialist in this field. Dr Katz also received a
preliminary commitment from President Bill Clinton (D), and is awaiting
confirmations K.. Oprah Winfrey and California's Governor Arnold
Schwaizenegger.
Several key urban music labels and v. ,, riders of talent have committed to k., siding
artists and financial support to the UCF, including the Def Jam Records, Interscope
Records, Motown and La Face Records, Sanctuary Artist Management and Virgin
%...,...1s. Through the efforts of Bruce Resnikoff, president of Universal Music
Group, several key UMG artists, including the Black Eyed Peas, Fergie, Pussycat
Dolls, Kanye West, Mary J. Blige and the legendary Smokey Robinson, have signed
on as "Founding Stars." So have Sanctuary client Joss Stone, Master P, Lil' Romeo,
ARtedcwArr11eW TOWN f V 1
leading hip hop choreog,.,,hers Shane Sparks (featured as a judge on "So You Think
You Can Dance"), Shabba Doo (Madonna, Janet Jackson), and Nick Lazrini ("So
You Think You Can Dance" season 2 winner), and actors Samuel L. Jackson, Dennis
Haysbert ("The Unit"), A ...,? Smits, Chris Tucker, Gary`Dourdan ("CSI") and
"Saturday Night Live's" Tim Meadows.
Several key .,.6. _Izations, including the NAACP., Metro Denver Health & Wellness
commission and the 5.,.:,:.u Actor's Guild, have lent endorsements: The Bawman
Group, a Denver-based public relations' firm which specializes in the field of health,
will manage all media outreach and onsite press relations, with rapport from Los
Angeles-based marketing agency The Marketing Division (formerly Guerilla One
Marketing), which specializes in urban initiatives. TMD will lead a comprehensive
street based experiential marketing .,....j'v ign built?around DJs and graffiti art.
ZCE has received an from Denver-based Altitude Sports & Entertainment Network to
air regional programming fi .... the event,' as well.as.additional programming support
f. Plum TV. Denver media rti.`..ers include Comcast, ALICE, CBS Outdoor
(Denver), Altitude TV and Westword. Village Voice Media's 17 weekly publications
around the country, URB Magazine, The Source, and Latino Suave Magazine will
r .,ote the event on a national basis. Additionally, Mark Burnette Productions
(producers of _"Survivor," "Rock Star: Supernova," & "The A... ?._z:ce") is handling
production and distribution of national television coverage.
ZCE's Global Partner American Airlines remains committed as the event's Official
Airline. 'MasterCard is a sponsor, as is Burn Lounge, a fast-rising competitor to
ITunes that -is the platform for downloadable music on the official "websites of Justin
Timberlake, Mary J. Blige and Kanye West, among others. The Marriott Vail and the
Loew's Denver willserve as ah official hotels. We are inactive negotiations with
Quizno's (above title sponsor), General `Motors (official vehicles), Herbalife and
Maker's Mark. This is not blue sky, this is real!
It is important to note that while WE is headquartered in Valencia. California, we
maintain a sub.,"dal Colorado r.;,yence. In July, Kevin Reese joined our Denver
office as VP of Business Devel.,:.,..:.,,, working alongside Missy Fusco, ZCE's VP &
Event Manager. Edwards resident Liz Davis serves as ZCE's local marketing
Additionally, we are in active negotiations with Vail-based Highline
Sports to become a w- .uegic partner in the Urban Convergence Festival at Vail,
providing support in various ?.,,..s, from sponsorship sales to logistics and production.
1000/0 of the proceeds will directly sL,,, ,.rt the promotion of healthy living in
America's urban communities through the Denver=based Well Nourished Foundation,
headed by former U.S. Ski 'Team member Jeff Olson. G:.'"ts will be r.v sided to
various _.64 izations and groups that exist to bring nutritional education prof, ..Ys
where they. are needed most. Identified thus far are the Robert Wood Johnson
Foundation, America on the Move, the Yale Research Prevention C:,..t.. and the
William Jefferson Clinton Foundation.
For 2007, ZCE has requested a,.i of $75,000 Lu.... the Special Events
Commission, the same amount agreed to in 2006 (of which WE only utilized
$25,000). These fimds will be used to foster the event's evolution ii,,m the
development phase to active planning.
Thank you for your time and continued support.
With regards,
John Zaring
President & CEO
Urban Convergence Festival at Vail-
. x"' ?c""'16 ud$s?ed Actu al Variance
Air $5,000.00 $0.00 ". 15,000.00
Hotel Cmtwnet;:.ww?, phone calls, etc.) $4'000 .00 $0.00 $4,000.00
CarR;, a:craxi . $3,000.00 $0.00 .,
_ $3,000.00
Gas $1;000:00 $0.00 $1;000.00
Meals & Entertainment $1,500.00 $0.00 . $1,500.00
Phone $750.00 $0:00 $750.00
Pad" $350.00: $0.00 ` 1350.00
TOTAL $15,600.00 10.00, $15,600:001
_ Air Travel - $40,000.00 _$0.00 _ _ $40,000:00
Per. Diem $10,000.00 $0.00 $101000.00,
Hotel celebs $40,000.00 $0.00 _ $40,000:00
Sponsor Rooms .$15,000.00 $0.001 $15,000.001 .
Hotel-Staff $10,000.00 $0.00 $10,000.00
Rental car $15,000.00 _ $0.00 -$15.000.00
Twd $1,000.001 $0.00 $1,000.00
Limo _ $10.000.00 $0.00 $10,000.00
Shuttle busses $0.00 $0.00 $0.00
Parkin" $750.00. $0.00 $750.00
Gasoline $4,000.00 $0.00 $.4,000:00
,TOTAL: $145,750.00. $010. $145,750:00
VENUES
-- WEDNESDAY
DONi3VAN?,PAS*nc.a4?CON NCE , ftAt.!DMEAc?'Ae v&# .
Food $101000.00. '$0.00 _$.1000000
Beverages $2;500.00 $0:00 $2,500.00
Audio Visual $2,000.00 $0.00 $2.000:00
Sound & Lights $5.000.00 $0.00 _ $5,000.00
Decollations.- _ - $1,000.00. $0.00 _ _$1.000.00
TOTAL _ $20,500.00, $0.00. $20,500.00
WEDNESDAY&MRDAY.
?7C?IN.?+r?? '??XC?:'f.:?lC?'.T; '?.1.y?,'?it,??iti"rt?:. +?.
Venu@,- $0.00 $0.00 $0.00
Sound and Lights $15000.00 $0.00- - _-$15,000.00
Generafior: $2,000.00 $0.00 $2:000.00
Mobile Stage $4,000.00 $0.00 $4,000.00
Band Fee $0.00 $0.00 $0.00,
Baddine $3.500.00 $0.00 _ - - $3,500:00 .
Green Room Food .__ :. $1,000.00. _ $0.001 $1,000.00
Green Room Beverages $1,000.00. $0.00 -11,000:00
IfteetCleaninq . $1,000.00 $0.00 $1,000.00
Bike Racks $11000.00 $0.001 _$1,000.00
(TOTAL $28,500:00 $0:001 $28.500.00
THURSDAY-FRIDAY
MXA F A OM-hi-SKOVVS
OOBSO1At
.
NIP Food-New Designer Showcase $5,000.00 $0.001 $5.000.00
VIP Beverages-New Desiqner Showcase $2,500.00 $0.00 $2,500.00
VIP Food-Fashion Fndeli $5,000.00 $0.00 $5,000.00
VIP Beve..v.-Fashion Friday $2,500.00 $0.00 $2,500.00
(VIP Tent $2,000.00 $0.00 $2,000.00
VIP Lighting $1,000.00 $0.00 $1,000.00
VIP Clime Control $1,000.00 $0.00 $1,000.00
VIP Furniture 1 $1,000.00 $0.001 $1,000.00
Pipe 8 Drapincl $10,000.00 $0.001 $10,000.00
Sound & Lights $25,000.00 $0.00+ $25,000.00
I $5,000-00 $0.001 $5,000.00
De..,,*40ns 1
$5,000.00 $0.001 $5,000.00
Vidw 1 $10,000.001 $0.001 $10.000.00
Pe. L ,. er Food & Beverage 1 $2,000.00 $0.001 $2,000.00
(TOTAL 1 $77,000.00 $0.001 $77,000.00
FRIDAY-SATURDAY
FORD AMPHffHEAFrm-COk%*cv%44
Venue $0.00 $0.00 $0.00
Sound and Lights $20,000.00 $0.00 $20,000.00
Video $10.000.00 $0.00 $10,000.00
'Fxildv Costs (manager, ticket takers, lariftial) $10,000.00. $0.00, $10,000.00,
VIP Venue Food-Red, Hot & Soul $5,000.00. $0.00. $5.000.00
VIP Venue Beverage-Red, Hot & Soul $2,500.00 $0.00 $2,500.00
VIP Venue Food-Old School Night 1 $5,000.001 $0.001 $5,000.00
(VIP Venue Beverage-Old School Night 1 $2,500.001 $0.00J $2,500.00
(Green Room Food $1,000.001 $0.00 $1,000.00
IBeverages $1,000.001 $0.001 $1,000.00
IBac[dine $8,000.00 $0.001 $8,000.00
(TOTAL $65,000.00 $0.001 $65,000.00
SATURDAY
aljb3 MARENA-6ACA . ,-. ..
Food $75,000.00 $0.00 $75,000.001
Beverages $10,000.00 $0.00 $10,000.00
Stage (Re-set) $11,500.00 $0.00 $1,500.00
Sound & Lighla (Re-set) $10,000.00. $0.00. $10,000.00
Video $10.000.00. $0.00 $10,000.00
Baddine $3,000.00 $0.00 $3.000.00
Band Fee 1 $5,000.001 $0.001 $5,000.00
IDecar & Decorations 1 $20,000.001 $0.001 $201000.00
Green Room Food & Beverage $500.001 $0.001 $500.00
(Green Room Furniture $250.001 $0.001 $250.00
Awards 1 $2,500.001 $0.001 $2,500.00
TOTAL 1 $137,750.001 $0.00 $137.750.00
SATURDAY-SUNDAY
(FORD PARK-CONCERTS,
Venue .$0.00 $0.00. $0.00
Fencing $10.000.00 $0.00 $10,000.00
Generators $25,000:00 $0.00 $25000.00
Fuel (4 days $500/daV) $2.000.00 $0.00 -$2,000.00
Maintenw..'dElectrician $5,000.00 $0.00 ..$5,000.00
Sound and Lights $50000.00 $0.00 $50,000.00
Staginq $5,000.001 $0.00 ..$5,000.00
Video $20,000.00 $0.00 $20,000.00
Baddine .$10,000.00 $0.00 $101000:00
Ticke"Facilities $10,000.00 $0.00 $10,000.00
Sanitation Facilities (250 dp $75) $20,000.00 $0.00 ... $201000.00
Dum„4t&rSern:w..,> $10,000.001 - $0.00 $,1000000
Crew Teirt - , . 1 $1.000.00 $0.00 $1,000.00
Crew Food & Bev- $5,000.00 $0.00 _ $5,000.00
Corp.. c.6 V'Ilge Tents $10,000.00 $0.00 $10,000.00
Conuan Tent $5,000.00 $0.00 $5,000.00
First Aid Tent $1,000.00 $0.00 $1,000.00
Merchandise.Tent $1.000.00 $0.00 $1.000.00
VIP Tent $10,000.00 $0:00 $10,000.00
VIP Lk.MW 42,000.00 $0.00 $2,000:00
VIP Cfimats Control $4,000.00 - $0.00 $4,000.00-
VIP Furniture .$4,000.001 $0.00 $4,000.00
VIP Carpeting 1 $10,000.001 $0.001 $10,000.0d-
VIP- Food-The Future is Now Concert 1 $5;000:00 $0.001 $5,000.00
VIP Beverage=The Future is Now Concert 1 $2;500.001 $0.001 $2,500.00
VIP Food-Closing Concert 1 $51000.001 _ $0.001 45,000.00
VIP Bet ;..4&s=Closing Concert I $2,5W.001 $0.001 $2,500.00
Green Room Tent- - - $10,000.001 $0.001 $10,000.00
Gredn'..Rdom '-htin $2,000.001 $0.001. $2.000.00
Green Room Cfi.: Control $4000:001 $0:001. $4.000.00
Green Room Furniture $500:001 $0.00 $500.00
Green Room Ca. , .:' A 1 $10,000.001 $0.00' $10,000.00
Green Room Food 1 $5,000.001 $0.001 $5,000.00
G, ; Room Bek 1 $2,500.001 $0.001 $2.500.00
(VIP Venue Sanitation' Facilities (Honeywagons) I $5,000.001 $0.001 $5,000.00
1Dnessing R. . (10 Trailers @f$1000) I $10,000.00
0 $0:001. $10.000.00
ITOTAL I $284,000.0 $0.001 $284,000.00
THURSDAY-FRIDAY, SUNDAY
Food-Healthy Confienerioe $2,500.00 $0.00' $2,500.00
Beverages+kN tt y Westyle-Conference $1,000.00 $0.00 $1,000.00
Food-HWM & Nutrition: Conference,
$2.500.00:
$0.00
$2,500.00
Beverages-Heatlh 8 Nutrition.Conference
$1,000.00
$0.00
$1,000.00
Food-Arfmts & loons Roundtable _ $2,500.00 $0.00 $2,500.00
Beverages,l4" & Icons Roundtable, $1,000.00, $0.00: $1,000:00
Audio Visual ' $1,000.00 $0.00-. $1,000.00
Panelists Per Diem $5,000.001 $0.001 $5,000.00
ITOTAL $16,500.001 $0.001 $161500.00,
rinar,MORK SHOW
Fireworks
Permit
TOTAL
SUNDAY
`:PItODUCTIDN wr?r4CE444-t"
$50,000.00 $0.00 $50,000.00
$1,000.00 $0.00 $1.000.00
$51,000.001 $0.00 $51,000.00
Office Amines $5,000.00 $0.00 $5,000.00
Offioe Supplies $500.00 $0.00 $500.00
Food $10,000.00 $0.00 $10,000.00
Beverage $5,000.00 $0.00 $5,000.00
TOTAL $20,500.00 $0.00 $20,500.00
PRODW to.&TRAILEE 4MM PARK
Trailers (2) $10,000.00 $0.00 $10,000.00-
Genc..*Lr .* $3.000.00 $0.00 $3,000.00
Fuel (7 days 9 $500/day) $3,50000 $0.00 $3,500.00
Office Machines $5,000.00 $0.00 $5;000.00
Office Supplies $500.00 $0.00 $500.00
Furniture $500.00 $0.00 $500.00
Internet. $500.00 $0.00 $500.00
Food $5,000.00 $0.00 $5,000.00
Beverage $2,500.00 $0.00 $2,500.00
TOTAL $30,500.00 $0.00 $30,500.00
GRAPHIC DESgW & PRIIAFiBMIG rt, ?e iuSSF.,B .
Graphic Design $15,000.00 $0.00 $15,000.00
Web Design $20,000.00 $0.00 $20,000.00
F big ,
Sponsor Brochure $5,000.00 $0.001 $5.000.00,
InVrtesJES ,. .4, am $10,000.00 $0.00 $10,000.00
Event Programs $30,000.00 $0.00 $30,000.00
Fivers $10,000M $0.00' $10,000.00
Kick-off Party $400.00 $0.00 $400.00
VIP Event rickets 1 $400.00 $0.00 $400.00
Gala Tickets $400.00 $0.001 $400.00
Event Posters 1 $10,000.001 $0.001 $10,000.00
Credential 1 $4,000.001 $0.001 $4,000.00
1 Letterhead 1 $500.001 $0.001 $500.00
1 Auction Fmovi . ?. $2,500.00 $0.001 $2,500.00
ISqnNe $20,000.00 $0.00 $20,000.00
ITOTAL 1 $128,200.001 $0.00 $128,200.00
CLOTHING 0 lbcnk.jfAk„w.-::
T-ShIrIS-?c .l'Ltip®rrt5 $20,000.00 $0.00 $20,000.00
S1 hirts- c.L,,*4,*.,6 $20,000.00 $0.00 $20,000.00
bi,parfici paMs
Ha
$20,000.00
$0.00
$20,000.00
Volunteer Shirts $5,000.00 $0.00 $5,000.00
Festival Shirts-mbfc (10.000 C $8) $80,000.00 $0.00 $80,000.00
Festival Sweatshirfs-public (10,000 9 $12) $120,000.00 $0.00 $120,000.00
Festival Hats-pubfrc (10,000 (a,) $5) $50,000.00 $0.001 $50,000.00
Celebrity Product $20,000.001 $0.00! $20,000.00
Gift bags $2,500.00 $0.00 _.$2,5W.00
Towels $1,500.00 $0.00 $1,500.00
TOTAL $339,000.00 $0.00 i",00 m
Ct3isA?UNICIQwT10N:??;'???????
C60 Phone $10,000.00 $0.00 $10,000.00
Radios $10,000.00 $0.00-, $10,000.00
TOTAL '$20,000.00 $0.00 $20,000.00
SHIIN':DTJ!16Es
;??
?11 Mot,
-Fed-Ex $5,000:00 $0.00' $5,000.00'
UPS $5,000.00 $0.00 $5,000.00
ABF $1,000.00 $0.00 $1,000.00
Postare $500.00. $0.00 $500.00
Air Cargo $5,000.00 $0.00 $5,000:00 '
TOTAL $16,500.00 $0.00 $16,500.00
ZCE Staff Expenses $7,000.00 $0.00 $7,000.00
SuboonLamp'W.. Expenses $10,000.00 $0.00 $10,000.00
TOTAL $17,000.00 $0.001 $17,000.00
SUSCOMT'RACTORS;'? w
Event Manaqer (8 weeks $1500) $12,000.00 $0.00 $12,000.00'
Pmducbw ''''2nager (12 wedit $1000) $12,000.00 $0.00 $12;000.00
?!ent Cr :seeks $1000) $8,000.00 $0.00 $8,000.00
3eks 9 $1500)' $3.000.00 $0.00 $3,000.00
Fa :%s :. (5 weeks 0 $2000 $10,000.00 $0.00 $10.000.00
Fashion ?: lra? r (5 weeks 9 $1500) $7,500.00 $0.00. $7,500.00
Venue (l weeks:941000) . $2,000:00. $0.00 $2;000.00
Venus _ qer-fore:` ?'ark (2 weeks Q1$1000) $2,000.00 $0.00 $2;000:00
ks ( $1000) $2,000.00 $0.00 $2,000.00
St.,ge Mar- ^s $1000) $2,000.00 $0.00 $2,000.00
S. Q Ma a (aj1$1000) $2,000.00 $0.001 $2,000.00
.,....... $1000). 1 $10,000.001. $0.001 $10,000.00
Tr ::y;art; :_. :>: tMana$er (2 weeks @! $1500) 1 $3,000.001 $0.001 $3,000.00
Trans„,,.;,auon Coordinator (I Week `9$1000) 1 $1,000.00 $0.001 $1,000.00
ITransportation Assistant (1 week 9 $750) 1 5750.001 $0:001 $750.00
ITr nsoorla w Assistant (1 week $750) 1 $750.001 ,
$0.001 $750.00
..Volunteer Manages (8 w&JJ . OR $1500) 1 $12,000.001 $0.001 $12,000.00
Vok ; C... linator (2 weeks Q 1000) 1 $8,000.001 .$0.001 $8,000.00
Volunteer G. , '71 , f,..r (2 weeks (P 1000) 1 $8,000.001 $0.001 $8,000.00
IVoluntm Coordinator (2 weeks 91000) 1 $8,000.001 $0.001 $8,000.00
Event Coordinator (4 weeks 9 $1000) $4,000.001 $0.001 $4,000.00
Ops Coo.J?.cita (1 week $1000) $1,000.001 $0.001 $1,000.00
10ps Coordinator (1 week $1000) 1 $11000.001 $0.001 $1,000.00
1Ops Coo. L..tor (1 week 9 $1000) $1,000:001 $0.001 $1;000.00
100s Coordinator (1 week $1000 $1,000.001 $0.001 $1,000.00
10ps Assistant (1 week 0 $750) $750.001 $0.001 $750.00
IOps Assistant (1 week $750) 1 $750.001 $0:001 $750.00
Hospitality Coord:...iLr (1 week 0 $1000) 1 $1,000.001 $0.00 $1,000.00
Hospitality Assistant (1 week 9 $750) 1 $750.001 $0.00 $750:00
Production Asst $500.00 $0.00 $500.00
Production Asst $500.00 $0.00 $500.00
Production Asst $500.00 $0.00 $500.00
Production Asst $500.00 $0.00 $500.00
ProduX... Asst $5w.00 $0.00 $500.00
TOTAL $127,750.00 $0.00 $127,750.00
Gobos $3,000.00 $0.00 $3,000.00'
PSA editing/dupficatioNproduction $7,500.00 $0.00 $7,500.00
Petty Cash (tips, etc) $10,000.00 $0.00 $10,000.00
Posterui$ $2,000.00 $0.00 $2,000.00
Car Stickers $1,000.00 $0.00 $1,000.00
TOTAL $23,500.00 $0.00 $23,500.00
Bookkeeping Services $30,000.00
Once ProcesskgW3wldnq $20,000.00
Accou" Services $50,000.00
Lem Sen.,., $20,000.00
TOTAL $120,000.001
SERVICES'
PR & Marketing
Street Teams
Ad%,.:A;&inq
Security
DJ's
Graffiti Artists
Local logistics
Website
Ticlketinp Services
Police & Fire
Permits
Insurance
JTOTAL
POST-EVENT
Printing
Gifts
Air
'Hote ntemetA,?.? , Phone, Etc.)
Car Rental
Meals & Ente, went
Phone
Panting
Gas
Marketinq Recap/Copying&Binding 1
ITOTAL I
$50,000.00
$10,000.00
$250,000.00
$50,000.00
$10,000.00'
$5,000.00
$25,000.00
$5,000.00
$2.500.00
$10,000.00
$5,000.001
$50,000.001
$472,500.001
$250.00
$6,000.00
$4,000.00
$2,000.00
$1,500.00
$1,000.00
$500.00
$100.00
$400.00
$10,000.001
$25,750.001.
$0.00
$0.00
$0.00
$0.00
$0.00,
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.001
$0.001
$0.001
$0.001
$0.00-
$0.00
$0.00
$0.00
$0.00
$0.00
?. $0.00
$0.001
$0.001
$0.001
$0.001
PRODbr;, r rOM = '
IZCE Production Fee $250,000.001 $0.001
$30„000.00
$20,000.00
$50,000.00
$20,000.00
$120,000.00,
$50,000.00
$10,000.00
$250,000.00
$50,000.00
$10,000.00
$5,000.00
$25,000.00
$5,000.00
$2,500.00
$10,000.00
$5,000.00
$50,000.00
$472,500.00
$250.00
$6,000.00
$4,000.00
$2,000.00
$1,500.00
$1,000.00
$500.00
$100.00
$400.00
$10,000.00
$25,750.00
$250,000.001
Highline Sports Fee $100,000.00 $0.00 . . $100,000.00
Sales Commission Fee (25%) $856,250.00 $0.00 $856,250.00
TOTAL $1,=;250.00 ' $0.00. $1,206,250.401
In-Title °Presentir f Sponsof $695,000.00 $0.00 $695,000.00
Vail Special E% ::.,b Grant $75,000.00 $0.00 $75,000.00
Platinum Sponsor - Closing Concert $150,000.00 $0.00 $150,000:00
Platinum Sponsor - Gala $150,000.00 $0.00 41501000.00
Platinum S...6war - Kick-off Party $150,000.00 $0.00 _ -- $150;000:00
Platinum-Sponsor - Street Con., is $150,000.00 $0.00 $150,000.00
Platinum Sponsor - Artists & Ions Roundtable. $150,000.00 $0.00 $1501000.00 =
Platinum Sponsor - Saturday Concert $150,000.00 $0.00 $150,000.00
Platinum Sponsor = Fashion Series (Dobson Ice A $150,000.00 $0.00. $150,000.00.
Platinum S.....w.r - Red, Hot & Soul $150,000.00 $0.00 $150;000:00
Platinum Sponsor -Old School Night $150,000:00. $0.00 . ... $150,000:00
Cola S„ W sor - lards Zone of Golden Peak $95,000:00 $0.00 $95,000:00
Gold Sponsor- DJ Club Scene $95.000.00 $0.00. $95,000.00
Gold Std,.. s... - Hospitality House $95,000.40 $0.00 $95,000.00
Gold Sponsor - Fireworks . $95,000.00 $0.00 $95,000:00
Gold Sponsor -Graffito Art Live $95;000.00 $0.00 $95;000.00
Gold Sponsor" Street Dance Per lbrma,.?w $95,000.00 $0.001 $95,000.00
Gold Sponsor- Interactive House $95,000.00 $0.001 $95,000.00
Sihrer - New Music Showcase
iSihrer - Fore! Park VIP Venue 1 $50,000.00
$50,000.00 $0.001
$0.001 ' . $50,000.00
$50,000.00
Silver -- Thursday After-party I $50,000.00 $0.001 $50,000.00
Silver - Friday After-party $50,000:001 $0-001 $50,000.00
Silm - Saturday After-party I $50,000.001 $0.001 $50,000.00
(Bronze + $35,000.001 40.001 $35,000.00
1B.", -.,a 1 $35,000.001 $0.001: $35;000:00
1B.,,.,.:& 1 $35,000.001 .$0:001 $35;000:00
113ronze 1 $35,000.001 $0.001 $35,000.00
IMisc. Sponsorships & Rights 1 $250,000.001 $0:001 $250,000.00
TOTAL I $3,425,000.001 $0.001 $3A25.000.00
1 E1r.t 1,;_RE1lWE1
Platinum Badges.(1500 f.11 $450) $675,000.00 $0.00 $675,000.00'
Gold Badges (1000 Q $250) - $250,000.00 $0.00 .$250,000:00
Thursdatr Fashion Tickets (1000 $50) $50.000.001 $0.00 $50,000.00
Friday Fashion rickets (1000 $50) $50,000.00 $0.001 $50,000.00
Red Hot & Soul Tickets-GA (1300 x $65) $84,500.40 $0.00. $84,500.00
Red Hot & SoulTickets4Reserved (1240 x $40) 1 $49,600.00 $0.00 $49,600.00
Old School Tickets-Reserved (1300x$65) $84,500.?? $0-W' $84,500:00
Old School Tickets-GA (1240 x $40) $49,600.00. $0.00 $49,600.00
SaturidaXConcert rickets (25,000 (Q $75) $1,875,000.00 $0.001 : $1,875,000.00
Sunday Concert rickets (25,000 $100) $2,500,000.001 $0.001 $2,500,000.00
Gala Tickets (750 9 $350) 1 $262,500.001- ,
$0.001 $262,500.00
Artists & loons Roundtable (500 $50) 1 $25,000.001 $0.001 $25,000.00
Concessions' 1 $50,000.0 $0.001 $50,000.00
T-shirts (10,000 0 $20) 1 0
$200,000.00 $0.001 $200,000.00
Sweatshirts (10,000 0 $40) 1 $400,000.001 $0.001 $400,000.00
Hats (10,000 0 $15)
TOTAL
MONEY FOR EVENT
COST FOR EVENT
CONTINGENCY FUND (5%)
Variance
$150,000.00 $0.00 $150,000.00
$6,755,700.00 $0.00 $6.755.700.00
$10,180,700.00" $0.00" $10,180,700.00
$3,389,050.00 $0.00 $3,389,050.00
$169,452.50 $0.00 $84,726.25
$6,622,197.50 $0.00 $6,706,923.75
**50,000 spz.,14,rs x 40% buying oon?.a,*ons @ $10 per person x 25%
i
ArriaL6.
AN URGENT NEED... ft
F^ c _ CDC estimates that Urban Americans have a greater
each year in risk of the following diseases than
-- odatsd with any other ethnc group: .
tutrition & lack of physical
eft. a ' .Heart O'.:o :...:'e
we, n ?
Childhood obesity and other
C (such as heart
. *StMke
-Diabetes
r
Q. , and drabstss) are
-Hypertension
MWi7\?
a
degert: , ;. AM?? -High Ch., J
generation of Am:,.:.. , _ ?- -1
1i q? Obesity
5
HMOs rwayaua.-
FACT. Today, most young people see
music and fashion as ft defining elements
of their culture.
Until healthy lifestyle L r....as cool, hip and
l led into pop culture, our children's
health will continue to .!: ,:.. rate.
Aufflasf 22 - 26, 2007
Vary, CO
TWO
CONCEPT
A ywt 22 - 26, 2twi
The Vision
The Urban Com Fashion & Music
Fes" at Vag is a celebration of urban culture -
a'must-attend" annual American happening.
The Mission
For'K4ist celebrities, leading artists, and
v';,; .dries of urban culture to drive mea,,,.- ; ?...
media . n to the challenges created by
poor nutrition and unhealthy lifestyles in urban
America.
The Promise
M.. n%., raked by the Urban Conve., : r.:
Fes" will fund grants in urban .. , unities
with the goat of reducing the incidence of
chronic & 1, c,,;: Native &,,""
FOUNDING TARS
Artists Universal Music Group
with urban music mid taahiat beir?g the detmirg The music industry teaft and ifs artists nave
.: for ore youth, edt artier can do i ... J wfth ZCE to brkg irs , :. , . and
Ad ttmga. The bk wkV leaders and wo y of music from a diverse family of
t :. w, : mere of A :...:'s urban aalWre - acoors, nA PM rebels which Induft . ?". ,,..,, :; Isww
?rtartatrrers, rra., .,:.,: ,artists..,. Def Jwn, Motown and LaFace R:...: , .
as - - -
Fotstding Stars in Urban Can :. •,, :..:...
Stack Eyad Peen - Kenya west
.teY-Z -tea UP
- Pusaywt oafs - ui2aA to P. .' ' , ?,.
Strafe wade. -SnICIwF..i -1 6k hAft
madwP
-lit Romeo -Shadba•pao
- Shane Speft ! y£
By steppirg up and - ;, dtange, these area
few of the erd8ffi who will be a part of somethrrg much ~ <T
bigger than , :. tuts They wS help., ake the J
Urban C., , a place to carre, get edut?ted, a ^
P4:1 std play.
Fe,pb
Min
;.. 7asPuay?000e '
®
9mmosy Rmueon
2
ELEMENTS
Conference
Dr. David L Katz M.D.,
authority on nutrition,
weight control, and
chronic A.
prevention, will be the
guiding force behind
the Fes6vafs daily
m:. i1.Gw4'.
Fashion
i
Or David 1letz IILD.
aae xaa ?N?oet Conea?tor
apse, eream??aresor
Music & Dance
Urban .: NL,, dancers,
DJs and performers wig
attract audi?oes from
Denver and beyond for
shows in a pristine
setting.
Legacy
The the holiest, and the
most sr.. ,: y yhil urban fashion
will be invited,
affording the public a c to
preview fire latest in urban
fashion.
The Urban cornrergence
Fes>ilva/will shine a
spotlight on the future of
urban fashion and music
by honoring the artisans
and industry leaders who
led a cultural revolution.
SCHEDULE
50L: J :: `?y Celebrity/Artist/Designer Arrivals
Opening Press C., .... -:,- Donovan Pavilion
VIP Vftkx me Party - Dmwvan Pavilion
Thursday Healthy Lffe style Conkrence
Fashion Shows - Dobson Arena
New DesignedNew Music St.. .,c :.
"Red, Hot S Sour Concert at Ford Amphitheatre
Friday Health & Nutrrlion Corrfarence
Fashion Shows - Dobson Arena
Old School Night at Ford Amphitheatre
'Ourdav Live Music -'The Future is Now" - Ford Park
Gala & Awards Shaw at the Marriott Vail
Sunday Artists 81ConS Roundtable Disco - h', ',.,I
Ckxft Concert- Ford Park
3
I '`- QFF.1 EP
About us...
Faada6 in 1993 2xE :,, :.:. . s? ase8np som of
ft moat eraJmg and me y powft in the
oo rftby.. H*fa-dsWpliaerfo
„. anra,+?. zcs: ? Horywooa. ,
pioCircer of W& "=W s-M events, da.Uft
IfeWns . ,. for me pw*r,
a„eu,e??me.
1. our cm , ,. ,... , of ,.. urd ,, .., sverd
Mwan
i suppwm Mss end odebddsa for
.... ,and ........... ?
a c:
ebanR ? R Avehrsss
Cause Marketing.
Holiywwow We
s,.. , orlAeLbban4.,, .,,: .: rimer
Vaiwg i, all ... brcwlsd in the
podmcft of the event : IOD% o10m
aoea ravs+us ? . ; .., :. fiom the seb or Octets,
eenea wean h@dM YdOadVO ,
•(/d. , -1 ., 416Meaereac
- since 1993 -
zar6glaalR -' UL
25MIWest Avanmgmnfor4 Sune20
Valencia, CA 9135S4586
ONke661-2994999 Fmc661-2940799
IN"...,. , .,tom
Em VP. Biafxe QA x2Ob
bdof"tom
4
s
TOWN OF PAIL
commission on Speclai Events
C... dl??t - fit) PS?4,, L_cZ-(
/Vet 4S_'
p? c t?
August, 2005
TO: Special Event Producers
Subject: Funding Requests for Special Events in 2006
Attached are an application and guidelines for producers of Special Events who are seeking funding from-
the Vail Commission on Special Events (CSE) for events in 2006. The CSE will give particular attention to
proposals for an event which would take place annually in the later part of August. Examples of participant and
ambient events that were funded by the CSE in 2005 include:
• American Ski Classic
• The Session
• Spring Back to Vail.
• TEVA Mountain Games
• King. of the Mountain Volleyball
Tournament
q The Graze at Vail
a Summer Street Entertainment
e Vail Lacrosse Shoot-out
• Vail America Days
• Kick-It 3. X 3 Soccer Tour
• Vail Arts Festival
• Oktoberfest in Vail Village and
Lionshead
• Holidays in Vail
• Vail Film Festival
Vail Summer Film Screenings
• Jazz at the Market
• Taste of Vail: Colorado Lamb Cook-off
• Lionshead Easter Egg Hunt
• "Y05" Drug and Alcohol Free New
Year's Eve Celebration
• Gourmet on Gore
• Mardi Gras Vail
• TriAmerica Avon/Vail Triathlon
The Town of Vail Council has defined the following events as "qualifying cultural events." These events
..fall outside the funding authority of.the Commission, and their producers should address any funding needs
directly to the Town Council.
a BRAVO! Vail Valley Music Festival
• Vail International. Dance Festival
0. Hot Summer Nights
• Budweiser Street Beat
• Skating Club of Vail/ 8 Days at Dobson
Arena
Producers of all other events should submit the attached application, plus 15 copies, to the C........ission
on Special Events by 5:00 p.m. on Friday, October 14, 2005. Applicants may be asked to present their proposals
to the CSE and/or to answer questions on November 11, 2005, and will be notified of their status by December
2, 2005..Additionally, all Event Producers who, are contemplating holding an event in Vail in 2006 should plan
to.attend the Annual Event Review meeting on October 25, 2005, at 8:30 a.m. in theVail. Town Council
Chambers.
Please address any questions to:
Sybill Navas,. Coordinator, Commission on Special Events
E-mail: soecialeventsQvaileov.com
Phone: 970 376-2394 or FAX: 970 476-7141
TOV/CSE' -.1 - 2006 Application for Funds
Town of Vail
Commission on Special Events
2006 Event Funding Guidelines and Aunlication
The mission of the Vail Commission on Special Events (CSE) is to support street
entertainment and special events for vitality, year-round fun, sense of community and
increased quality of experience for guests and residents.
To qualify for funding review, events must support the LSE's strategic priorities
and meet the following requirements:
¦ The event(s) must take place predominately within the Town of Vail.
¦ Applications must be complete, providing all inf'?..- uation and attachments
requested on the application form. Incomplete applications will not be reviewed.
¦ Applicants must request a specific dollar amount and a brief explanation of how
the requested funds will be utilized.
¦ Funding allocations will be made directly to the entity whose name appears on' the
application. All Town of Vail permits and documentation required for the
production of the event must be filed under the name of the event producer as it
appears on the.funding application.
¦ Applicants must provide 15 copies of each application for distribution to the CSE
members and staff. Please submit the application in a format which can be easily
copied; i.e. not bound.
The CSE will measure events using the following criteria:
¦ Potential for positive economic impact to the retail, restaurant and lodging sectors
of the community,
Alignment with the target market as defined. by the Vail Local Marketing District
Experience and' qualifications of the event producer
¦ Opportunity to leverage funding with sponsorships and/or media exposure so as to
"stretch the impact of the CSE's contribution
¦ The event is proposed.for a time of year that supports the CSE's goal of ensuring
a calendar of events that will stimulate the local business economy throughout the
year
¦ Contribution to Sense of Community
Although the CSE believes that events should become self-supporting over time, and be
weaned from public funding after establishing a solid foundation of sponsorships and
other revenues, it recognizes that there are some events which the community expects
that are likely to require continued subsidies. Examples include the 4th of July
celebrations and the Christmas tree lighting CciciuonieS.
TOV/CSE -2- 2006 Application for Funds
The CSE's strategic priorities are:
¦ To ensure that visitors leave Vail with the intention to "definitely return."
¦ To attract new and to facilitate existing events that have a large number of
participants who will return, year after year.
¦ To develop and maintain a calendar of events that will ensure a balance of activity
and entertainment options for visitors throughout the year and that will help to
stimulate the economic'vitality of the community year round.
¦ To evaluate and advocate for icon events that are attracted and funded by others.
An endless array of events exists, each having different attributes and benefits. The
CSE _has developed the following categories of events to establish a common vocabulary:.
Icon Those "mega" events, occurring infrec}uently Advocacy
and requiring extensive community and
volunteer involvement
Participant Events characterized by a large participant Recruitment, facilitation and
base site improvement _
Ambient Locally-produced events designed to enhance Seed.fUnding. and promotion
the experience of existing guests, increase
their intent to return and increase visitor
spending
-The CSWs top strategic priority is to entice. visitors to return to Vail. Therefore,
the CSE will prioritize "Ambient" events when themaximum number of visitors is here
to enjoy them. Concurrently, with the goal of stimulating the economy during the slower
periods of the year, the CSE will recruit and give preference to "Participant" events in
June or September. ,The CSE does not have funding available to support "Icon" events,
but will review proposals for this type of event and forward a recommendation to council.
Additional information on these categories can be found in the "Vail Commission on
Special Events Strategic Plan 2002-2005" which can be accessed on-line at
www.vailizov.com, click on "Doing Business," then "Special Events."
It is the intent of the CSE to align itself with the target market identified by the Vail
Local Marketing District, therefore:
Priority will be given to events that attract and entertain visitors with the..,
following demos, aphic profile:
o 35-64 Years of Age
o High Level of Education
o White Collar Manager/Owner/Professional
o Household Income > $ l OOK
¦ Events that appeal to visitors who have an interest in cultural activities as well as
:participant events that occur annually are strongly encouraged.
TOV/CSE
-3-
2006 Application for Funds
All event producers receiving funding will be expected to present, to the Commission
on Special Events within, 90 days of the close of their event a written, post-event follow-
.up document which must include:
¦ An overview outlining the event's strengths, and weaknesses: specifically, what
went well and what measures could be taken to improve the event
a A detailed event budget showing actual profit and loss numbers and how the CSE
funding was utilized
® A detailed overview of the marketing that was implemented to promote the event
® Survey results showing the estimated effect on the following, per the CSE
Criteria:
o Attendance numbers and demographic profile
o Economic impacts to the retail, restaurant and lodging sectors of the
community
o Visitor Intent to Return ¦ Potential for growth and the development of sponsorships and media exposure
¦ How did the event impact Vail's Sense of Community?
Finally, in consideration of the receipt of funds from-the CSE, the Event PiLu jL,oter
must agree to the placement of the Town of Vail logo and the ThinkSummer.ThinkVail
logo on, marketing and promotional materials associated with the event as appropriate to
the level of sponsorship. Upon its request, the Event Promoter will provide the CSE with
copies of any film or photographs fig... the event for the purpose of promoting the Town
of Vail.
Completed Applications may be mailed or hand delivered to:
Town of Vail
Commission on Special Events
75 South Frontage Road
Vail, CO 81657
For additional information, please contact Sybill Navas, Special Events Coordinator, at .
si3ecialeventsaa.vailsov.com, or at 970 376-2394.
TOV/CSE -4- 2006 Application for Funds
I.
v
VAIL COMMISSION ON SPECIAL EVENTS
EVENT- FUNDING APPLICATION
Please print or type all information
? EVENT: Vail Convergence Festival
A PROPOSED DATE(S): August 22-27.2006
? AMOUNT OF CASH FUNDING REQUES i bi : $150.000
• PRODUCING EN i rr Y: Zaring/Cioffi Entertainment, LLC
President or Executive Director's Name: John Zarine
Name and Title of Person C...1,1eting the Application: John Zarin. President &
CEO
Address: HO: 25031 W. Avenue Stanford. Suite 20. Valencia. CA 91355
CO Office: 7063. Shawnee Street. Aww... CO 80016
Telephone:. 661/2949999-x206 Cell:310/779-2292 FAX: 661 /294-0799
CO Phone- 363-956-1718 (Missv Fusco. VP & Event Manager)
WEBSITE: www.zcent&tainment.com
E-Mail Address: izarineatcentertainment.com
Organization's tax status: For Profit X Non-Profit* Not-for-Profit*
Non-Profit (5010-3); or Not-for-Profit (501C-6) organizations, please attach current
State Department of Revenue Certificate with this application.
Tax payer ID# Information has h;n requested fi?,?.. Organization.
o Does the Event benefit a charity? Yes. X No
o If yes, please name the beneficiary: Well Nourished. Foundation
0
Mission Statement:
To bring nutritional education pro.,uj,?s and scientific research to maket. .
Number of years your organization has been in business: 4
• Brief Description of the Event:
An 'annual, nationally relevant "destination" festival celebrating the mainstream status of
urban fashion and the music that inspires it. Funds senerated by the sales of tickets. auction.
revenues. -concession shares. nrogram sales, etc. would directly benefit the-Denver' based
Well Nourished Foundation; which promotes healthvlifestvles in urban America.
* Describe where event will be located within the Town of Vail:
The event is anticipated be held at various indoor and outdoor venues throuehout Vail,
including the -Dobson Ice Arena, Checkpoint Charlie, Golden Peak at Vail Resorts. The
Vail Vallev Foundation's Ford Amoh_ itheatre. the Cascade Resort. Marriott Hotel and other,
areas still to be identified.
* Will any portion of the event take place outside of the Town of Vail?
Yes X ` No If yes, please explain:
TOV/CSE -.5- 2006 Application for Funds
• Please describe briefly how you will use the funds that you are requesting fi... the CSE:
WE will use funds 'provided by the CSE to 1) cover pre-production.-costs associated with
' ' w..otion of the event
launchine the Vail Convergence Festival. including the plannine and-,.
to 'potential cash and in-kind sponsors. artists. celebrity participants and media partners; 2)
cover costs associated with the production of the event.and:_3) to hire a local marketing
LQUiLesentative to work with local businesses to maximize the event's activation on a local,
level.
.o Will additional in-kind services be required 11--.L1 the Town of Vail? Yes X No
If yes, please explain,..including a description of anticipated impacts on Town of Vail
services: i:e. bus service, parking; traffic control, street closures, etc: The event promoter will
be charged for all labor, materials: and equipment unless such services are specifically ex,...r,ed
and 4rv red as part of the Special Event Permit.
It is anticipated that various;in-kind services will be requested of the Town of Vail. including -use
of parking lots:. bus service. traffic control. street closures. nolice_ and fire services. trash
collection.' use of 'barricades and other special event sienaee. use of citv-owned venues and
promotional support (such as the erection of street banners)
T!3 ibis a: New event X . Existing event Number of years in existence
:ion(s) of event in previous years:
Number of participants (athletes, artists, exhibitors;. etc.) anticipated
Nc.nber of volunteers needed 300.400 Number of event staff 40
Total Number of spectators anticipated _Various. denendine uton events within the festival;
several thousand are expected to attend and stav in Vail
Local 20 % In=state (non-local)_ 60 % Out of State - 20%
• If possible, would you intend to host the event in Vail beyond 2005? Yes X No
If yes, for how many years beyond 2005? -Held on an annual basis
• Do you anticipate requesting funding fi ?.A. the. CSE next year? Yes X No
If yes, in what amount? _ 50 to 100%'of 2006 funding
REQUIRED ATTAt-ruvIENTS (incomplete applications will not be considered):
? Detailed event budget, including all anticipated revenues and expenses.
? Marketing plan and detailed explanation of potential for 'sponsorships and media
exposure.
? Previous . year's event evaluation, including income and expense statement (if
existing event).
? Pastor projected demographics of event attendees and spending.
TOV/CSE
-6-
2006 Application for Funds ,
? Brief description of potential . benefits to the Town of Vail, including an estimated #
of in... c,...ental room nights and increased spending generated.
? What return on investment should the Town of Vail expect?.
? Organization rosters naming:
¦ All officers and respective,positions
¦ Board of Directors and positions
The CSE a j,..,ciates the inclusion of any additional support materials, such as videotapes,
programs, news articles and other printed materials.
PLEASE SUBNHT 15 COr LtS (at least one formatted so as to be easily copied, Le.
unbound, 8 %:, x 11 size) OF THE .COMPLETED APPLICATION AND REQUIRED
ATTACHMENTS TO:
Vail Commission on Special Events
C/o Sybill Navas
Town of Vail
75 S. Frontage Rd.
Vail, CO 81657
For information and questions call Sybill Navas at 970 376-2394.
EVENT NAME:
PROPOSED DATES:
Funding in the amount of was arr...ved by the CSE on (date)
Subject'to the following conditions:
Signature: CSE Coordinator
Signature: Applicant
Unless otherwise specified in the contract, CSE funds will be distributed per the following
formula:
¦ 1/3 of the amount upon the signing of a contract stipulating the terms of the CSE's
funding allocation.
¦ 1/3 of the amount-upon verification of the placement of the first advertising
¦ 1/3 of the amount upon the completion of the event.
TOV/CSE -7- 2606 Application for Funds
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Acd t onal days available at discounted rates.
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3- Apres Ski Party Vendetta's
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China and remaining bowls open
11 am Free Ski Tips Mid Vail
Ski School Desk
12pm Snowball Eating Contest Mid Vail
11 am Free Ski Tips Mid Vail
Ski School Desk
7:00pm- Speed Dating Bar Party Red Lion
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11 am Free Ski Tips Mid Vail
Ski School Desk
9pm Streetwater Gallery Samana
Fashion Show & Post Party
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All Day Her Turn Women's Ski/ Vail Ski & Snowboard
Snowboard Clinic School
l l am Free Ski Tips Mid Vail
Ski School Desk
COLirluiG 3- Apres Ski Party Los Amigos
CROWS 6:OOpm
Dec. 9th All Day Her Turn Women's Ski/ Vail Ski & Snowboard
Snowboard Clinic School
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12-fpm Snowman King of the Hill Mid Vail / Look Ma
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Page 1 of 2 1
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1 lam Free Ski Tips Mid Vail
Ski School Desk
' All Day Football Mania, Broncos vs. San Vail Village &
Diego 2:15pm Vail Mountain
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1lam Free Ski Tips Mid Vail
'
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MASTER 3- Apres Ski Party Tap Room
MIKE 6:00pm
' Dec. 16th All Day Chill & Relax Up to You
11 am Free Ski Tips Mid Vail
Ski School Desk
' 12pm Snowball Eating Contest Mid Vail
All Day Ladies' Day Vail Sports
' 9pm Bar Party Ski Bar
11 am Free Ski Tips Mid Vail
Ski School Desk
' All Day Retro Ski and Ride Day Vail Mountain
3- Karacke Apres Party Garfinkels
' 6:OOpm
8:30am
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Base of Gondola
11 am Free Ski Tips Mid Vail
' Ski School Desk
2pm Adventure Ridge Grand Opening Adventure Ridge at
Eagle's Nest
11 am Free Ski Tips Mid Vail
Ski School Desk
3- Apres Ski Party Los Amigos
6:00pm
' 2:00- Dummy Gelunde World Golden Peak
5:00pm Championships
5pm Free Concert & Street Party w/ Vail Crossroads
' Mix Master Mike of the Beastie
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Page 2 of 2
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2006 Vail Snow Daze Recap Report
TOV Commission on Special Events
• Target a youth-minded, adventure seeking audience, but with average age of
40 and HHl of $100,000K+. Younger demo for weekend events.
• Attract additional Vail Visitors for the first few weeks of the season from in and
out of Colorado.
• Entice early season visits.
• Differentiate Vail Mountain and the Town of Vail as THE PLACE TO BE EARLY
SEASON.
• Attract incremental Vail spending $$$ (Lodging, F&B, Merchandise, Lift Tix,
etc.) during a typical slow period.
EVENT OVERVIEW -
The overriding goal of 2006 Vail Snow Daze was to get visitors to Vail to spend money during
the typically slower time of early December. Overall, the event was an inaugural success with
lodging booked and packed restaurants and shops.
• Marketing and PR campaigns were very successful - major coverage generated over 28
million impressions and well over $200,000.00 in value.
• Media included television, radio, print, new media and more
• Strong sponsorship for a first year event - with room to grow
• Two free concerts in Vail Village - Devon Allman Band and Mix Master Mike
• Counting Crows concert at Ford Park - Town Jammed around concerts
Bar parties took place on eight nights during week in town. Additional parties and special
promotions, which were not part of the official schedule, were held in town after each
concert.
• On-mountain events included the inaugural Dummy Gelunde World Championships, Snow
Dance and Vail Birthday Celebration
Lodging up 33.5% in Vail Village Week 1 and 13.3% in Week 2
• Out of State Skier Visits up 36.6% YOY Week 1 and 16.4% Week 2
BUDGET
2006 Vail Snow Daze Income Statement
(as of 1/15/2007)
INCOME: Actual
420 Sponsorships 439,500.00
421 Entry Fees 500.00
421.5 Ticket Sales 160,049.50
422 F&B Sales 47,970.00
Total Income 648,019.50
EXPENSES:
510 Event Ops - misc 37,569.00
517 Entertainment/ Bands 343,035.75
519 Event Pro motions/Advertising 2,133.40
520 Event Merchandise 2,277.00
525 Event Supplies 15,317.52
526 F&B Expenses 23,535.57
527 Equipment Rental 17,982.42
' 528 Per Diems 0.00
530 Portable Toilets 4,000.00
533 Prize Money / Appearance Fees 3,750.00
' 535 Public Relations 0.00
538 Venue Rental / Site Fees 0.00
543
550 Wardrobe/ Uniforms
Event Insurance 0.00
32,675.00
555 Equipment Repairs 482.00
605 Outside Commission Expense 0.00
t 617 Bank/CC Charges 0.00
620 Auto Expense 0.00
625 Library Items 0.00
' 626 Pre-press/Design 2,558.25
627 Licenses and Permits 800.00
628 Printing and Reproduction 6,417.56
630 Office/Computer Supplies 82.00
631 Office Expenses 268.00
636 Postage & Delivery 569.86
638 Web Site / E-Mail 2,359.44
640 Event Travel 304.00
641 Meals/ Entertainment 77.36
669 Contract Labor 7,450.00
' 670 Payroll Expenses 76,290.00
680 Taxes - Federal, State, Local 0.00
' Total Expenses 579,934.13
Net Income 68,085.37
MARKETING OVERVIEW
See Media Coverage and Public Relations Media Highlights
RESULTS
• Estimated event attendance: 15,000
• Estimated Incremental Room Nights and Revenue Generated by Vail Snow Daze. The
numbers below are final estimates for the 2006 event.
Incremental Room Nights
Estimated attendance:
Those who came just for the event:
Those staying in Town of Vail lodging:
Average nights stay in Vail:
Total Incremental Room Nights:
15,000
70%
68%
2.0
14,280
Incremental Spending
Estimated attendance per day:
Average amount spent:
Event Days:
' Subtotal spent on dining & shopping:
1,150
$200
13
$2,990,000
Average lodging price per person per night:
Incremental room nights:
Subtotal spent on lodging:
Number of days in Vail not for event:
Number of people staying additional days:
1 Average amount spent per day:
Subtotal spent on non-event days:
Total Estimated Incremental Spending:
$250
14,280
$3,570,000
1.0
2,000
$200
400,000
$6,960,000
POTENTIAL FOR GROWTH AND DEVELOPMENT FOR SPONSORSHIP AND
MEDIA EXPOSURE
For 2007 and beyond, Highline will tweak the event and continue to bring in national acts that
draw large crowds and destination visitors. We now have a tried and tested foundation in place
from which to continue expanding the reach of both sponsorship and media coverage.
HOW DID THE EVENT IMPACT VAIL'S "SENSE OF COMMUNITY"?
' For an inaugural event, Vail Snow Daze did an amazing job of impacting Vail's sense of
community. The event, especially the concerts, really create a space and place for bringing the
community together.
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Remember being a kid and getting a Snow Day? Vail
Snow Daze recaptured that carefree feeling by throwing
the biggest early-season bash the mountains have ever
seen. Featuring a super charged mix of music, parties
and on-hill antics, attendees enjoyed the early season
snow and unmatched terrain in Vail's Back Bowls. Vail
Snow Daze officially jump started the winter season with
an authentic Snow Dance, Dummy Gelunde World
Championships, numerous bar parties, concerts with
Counting Crows, Mix Master Mike, Devon Allman and
more!
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Town of Vail's Integrated Components
TOWN SVE,
Print
Vail Snow Daze was promoted across the U.S. via national,
regional and local publications. Multiple 4-color ads promoting the
event were published in national print magazines Ski, Skiina and
' Table. Additionally, an extensive advertising campaign included
ads on the Front Range of Colorado via the Denver Post, Rockv
91 Mountain News, Westword, Colorado Dailv, and in the high
m country's Vail Dailv.
' PR
Multiple Press Releases were sent to local, regional and national
media outlets to gamer exposure, increase participation and
1 ultimately continue to elevate the awareness and interest of Vail
Snow Daze as the biggest early season bash in the mountains.
Direct Email
r7 Permission-based emails and online newsletters featuring Vail
Snow Daze were sent out by Vail Resorts, Ski.net and the
Westword to a qualified database highlighting event offerings. The
1 emails referred to event schedules, upcoming concert reminders,
and other Vail Snow Daze activities.
' Event Collateral
Collateral materials were distributed throughout the Rocky
Mountain region. Materials included full-color posters and rack
1 cards with Town of Vail's logo prominently featured.
BAGWDL 1 Television
Custom :30 spots aired on Comcast's ESPN, ESPN2, MTV, VH1
and Weather Channel. Vail Snow Daze spots, multiple television
1 interviews and event features were broadcast throughout the Vail
Valley, including KVBA TV8. Event management mentioned Town
' of Vail multiple times throughout the campaign.
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Radio
More than four hundred (400) radio spots, live mentions and in-studio
interviews promoted Vail Snow Daze and its sponsors, including TOV.
Radio buys were placed on Vail's KZYR The Zephyr 97.7 FM,
Denver's KBCO and 99.5 The Mountain, as well as Summit County's
KTUN, JACK FM, KFMU and Aspen's KSPN and KSMT.
Online
Vailsnowdaze.com featured event information, TOV logo & I.D.,
hyperlinks, pictures and much more. Vail Snow Daze also received
features and hyperlinks on popular sites globally, including vail.com
and visitvailvallev.com.
]gnacLe
31
TOV's logo was included on one (1) double-sided 4'x 20' Town
banner positioned in Lionshead for two weeks. On-site, TOV signage
was prominently displayed in each event venue. Extensive TOV
signage was placed at one the Ford Park Headliner concert and a
Crossroads Mix Master Mike and Devon Allman concert, as well as
the Dummy Gelunde World Championships.
Event Announcer
The event's professional announcer mentioned the Town of Vail
multiple times throughout Vail Snow Daze.
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Ak"ioz4I 1?w ed&"Radio Ad :60 Second Spot, Week One
The producers of Spring Back to Vail are teaming up with Vail Mountain to bring
you Vail Snow Daze, a celebration of early season snow and mountain lifestyle
December 4th-17th featuring the multi-platinum Counting Crows performing live in
concert Saturday, December gth at Ford Park.
Music Break
That's right, the Counting Crows are coming to Vail. Tickets are on sale locally
starting Oct. 13 at Crossroads Market in Vail, Bottle and Cork in Edwards, and
La Scala Restaurant in Eagle, and are only $35 in advance. And $50 after Nov.
30, so get 'em early! No tickets will be available at the door.
Music Break
Remember being a kid and getting a Snow Day? Recapture that carefree
feeling with Vail Snow Daze, a super charged mix of music, parties and on-hill
antics. Play hooky from your day-to-day routine and enjoy the early season
snow, the Dummy Gelunde World Championships and an encore performance
by Mix Master Mike of the Beastie Boys FREE in concert. Officially jumpstart the
winter season with Vail Snow Daze Dec. 4-17 featuring the Counting Crows.
For more info visit vailsnowdaze.com. Vail Snow Daze is sliding your way thanks
to Vail Mountain, Bacardi, Town of Vail and Skiing Magazine and is sponsored in
part by Dancing Bull Wine, CME, Vail Dentistry, Vail Daily, KVBA TV8 and KZYR
the Zephyr. Vail Snow Daze is a Highline Sports & Entertainment production.
Dummy Gelunde Radio Ad :60 Second Spot, Week Two
The wacky minds behind World Pond Skimming Championships now bring you.
Dummy Gelunde World Championships, December 16 at Golden Peak. In the
sport of Dummy Gelunde, teams of three create a dummy, attach it to skis or a
snowboard, and launch it down an on-snow course in hopes of victory and
sometimes the agony of defeat. Spectators may witness a cardboard box
snowcat with a dummy inside attached to skis, or a ski patroller dummy.
Anything goes, well almost. Registration is now open. The competition is limited
to 25 teams. Visit vailsnowdaze.com for more info.
Vail Snow Daze is sliding your way thanks to Vail Mountain, Town of Vail,
Bacardi, Coors Light, Skiing Magazine, Dancing Bull Wine and is sponsored in
part by Salomon, CME, Liberty Skis, Marriott, Vail Dentistry, Denver Newspaper
Agency, KVBA-TV8, Vail Daily and KZYR-the Zephyr.
5
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2 Oct &Nov
Skiinq____ FP- 4C Issue ,400,060
2 Oct & Nov
Ski FP 4C Issue 400,000
Skinet.com 1.Nov to Dec 400,000
Ski.net e-newsletter , 1 Nov to Dec 400,000
1 a• Peaks Maq- 200,000
Table Magazine FP_ 4C 1 Nov Issue 25,000
Va l lm
nwe'sn°aoepwIs°n a-u 57S[V:.V?F:L+7_N!151W4V - ._ - --- -r --_ --_-
Westword FP _4C- 1 265,0,00
1/3P_BW _ 3 265,000
Westword_Online_
BannerAd- __265;000
Denver PostlRockv Mtn. News I FP BW 1 I 1,178,204
_._l2c6Ix:6in 4 - I .=.1,178.204
Best of Winter Promol Banner Ad 1 f 11178,204
Travel-SweepstakesAdlBanner Ad 16 I 1,178,204
Colorado Dailv 11/21 BW 12 1 20.000
1/21 BW
- - (Dec). 1 - 40.000
-.?n>a - .. ° I --I - -
27:60 spots
99.5 The Mountain_ w/o_Nov.,6:_ 3_live mention
27:60 spots
w/o Nov 13 3 live mention
27 :60 spots
w/o- Nov 20 3 .live mention
27:60 and -:30
' spots 11/27- 5 ticket
BACAM . KBCO - --- - - - - 11/30 giveaways
' 500:30 second
Comcast spots 11/6-12/8
ESPN, ESPN2,
ESPN, ESPN2, MTV, VH1,Weathei MTV, VH1 and
t Chan Weather
1.00 spots aired
in 5 zones in-4
5 zone area wk period
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Va.11 Resorts
Vail Emountain Mail Snow Daze 45,000
Vail Emountain Mail Ooenino Day 47;000
Vail Mail Snow Daze In-State 10,000
Vail-Emountain-Mail'" - Retail. 45;000
Vail Emountain Mail Bia Snow 10:896
Vail Steeosavers:Nevirsletter Mention 100;000
Vail Steeosavers Menton
* 100.000
_
Vail o-M-
-.. --
Siaoature Events Pape All Season 22,000
Events Calendar w/ Link All Season
_ _=_4:119500
Home Page Presence All Season 7.023,854
Prlnt/EleetroniC 38194.698
Sept-8-10, 15-17,
TV 8 TV Soot Nov. 1-Dec 1.7
ILiveInterviews 15 Ticket giveawa-,
Vail Dally IFP- 4C 120 - ------134000
112P 4C 4 13.000
-I Custom 4C. 1 13.000
Vail Birthdav Ad 1 13.000
NRC.Radio I ---- - ---_--- .._ .
KTUN The Eaale
JACK EM- - - - - - .=-1 - --- - - _ _ - - - -I -
KSPN I, I
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KFMU -- 1, - - -_ 1 - _
KSMT The Mountain I I
Phone Interview: on KNFO
KTUN & KSKE I Live interview
KSMT Phone-interview,
Radio Free Mintum I PSA's ( I Ticket
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rK^rZYR The Zeohvr, snots_1.0/13-12/7. _
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VIE Coro Win Ski Show I _ -_ - " - I - -
Ft LauderdaleF " - I 10/6-10/8
Chiq_ 6ol 1 - I. 11/6
Bostonl I I 11116=11L1
LosAnaelesl '-_ - _--------__ _
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Business TechExoo . I I
Outside Magazine Powder -
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Plav Promo - -- - -- - - -
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Chicapol 1 1 9114
_ B )n I 1 9/14
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Los Angel I 1 _ _9/14
Welcome Ski Riders I I _ 9/8
Brew aftheZ66 - -- _ . ---------__ I_-- _-- -- _ _ _ _ '.I_ - _ _,919
CSU Snowrider Exoo 1 I 1 9/14
Univ of Co Health Sciences 9/13=14,1.0/12
Denver Ski Exoo I I I 112/11/:
Sniagqrab-Ski Sale I _ I 9/1:=9/4
Oktobertest Expo Space 1 I 19/7-10 &.15-17
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1
Eale Valley,
2006 Holidays in Vail
Post-Event Review
Event Dates: December 22 - 31, 2006
Original Event Goals: 1) To celebrate the traditional Tree lighting in Vail
Village
2) To incorporate the Lionshead area in the tree
lighting ceremony
3) To continue the annual New Year's Eve fireworks
celebration
Event Components:
• Light parade from Lionshead to Slifer Plaza, along Meadow Drive, featuring 4
themed floats, decorated fire truck, snowplow, parade characters, horse & buggies, a
draft-horse wagon with Santa, Vail police and mayor Slifer.
• Community caroling groups and soloist singers participated in the Tree Lighting by
Mayor Slifer
• Reindeer petting zoo
• New Year's Eve fireworks at Golden Peak following the torchlight ski down on Vail
Mountain
Event Venues:
Estimated Attendance:
Challenges:
Meadow Drive: Light Parade
Slifer Plaza: Tree lighting
Golden Peak: Torchlight ski down/
Fireworks
2,000 - Light parade and tree lighting
1,500 - Torchlight Ski Down/Fireworks
1) Community Expectations of this event
2) Event's Identity-moving forward without President Ford
3) Inability to control VRI decisions re: scheduling and personnel guarantees
4) Budget to appropriately meet expectations
Vail Arts Festival i Event Consulting, Planning, Production and Management
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EAGLE VALLEY EVENTS, INC. 1 , PO Box 115 1 Eagle, Colorado 81631 1 phone 970.376.3756 1 fax 970.328.5681 1 laurie@vailartsfestival.com
HOLIDAYS IN VAIL 2006 BUDGET
CSE Contribution $35,000
Expenses:
Advertising/Promotions 4,000
_ Printing lposters/brochures
Newspaper ads
Event supplies 2,800
Signage
Street-banners
Dec?rations/candles
Operating Expenses 13-1875
Entertainment
Stage/Sound Rental
Equipment Rental
Children's Entertainment
Ligh# Parade.
Fireworks 10,000
Administrative Expenses 4,850
Staffing
Management Fee
Permits
Insurances
Total Expenses.: $35,525
DECEMSEl- 18-21, 2006
Kids! Enter to win a carriage ride in the Holidays in Vail parade
procession! Free registration at any Meadow Drive business.
Drawing to be held December 21, 2006.
FRIDAY, DECEMBER 22, 2006
PARADE PROCESSION: 5 pm
Starts in Lionshead (East Lionshead Circle to Meadow Drive)
and ends in Slifer Plaza (near Covered Bridge)
SLIFER PLAZA TREE LIGHTING: 6 pm
Ceremonial lighting of Vail's Christmas Tree
Free Entertainment • Hot Chocolate • Santa - Carolers
FRIDAY, SATURDAY AND SUNDAY
DECEMBER 22, 23, 24, 2'006
Free Gift Wrapping: 12 noon - 4 pm
Crossroads Market
SUNDAY, DECEMBER 31, 2006
TORCHLIGHT SKI DOWN: 5 pm
Golden Peak
NEW YEAR'S EVE FIREWORKS DISPLAY: 5:30 PM
(Following Torchlight Ski Down)
For more information: Call 477-3699 Presented by