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HomeMy WebLinkAbout2007-03-27 Support Documentation CSE Regular MeetingMINUTES: Town of Vail: Commission on Special Events Meeting Vail Town Council Chambers Tuesday, February 27, 2007 CSE Members Present: Dave Chapin, Clint Huber, Me,., i Kirkham, Scott Stoughton and Heather Trub CSE Members Absent. Robert Aikens and Stephen Connolly Others Present: Pam Brandmeyer, Laurie Asmussen, Kaye Ferry , Matt Green, Kevin Reese, Kris Friel, Greg Raffle, Lourdes Ferzacca and Sybill Navas Immediately following the adjournment of the joint meeting between the VLMDAC and the CSE Chairman Dave Chapin called the meeting to order at 10:15 am. Administrative Items: • Pam Brandmeyer, acting as deputy for Town Clerk Lorelei Donaldson, swore in newly appointed and reappointed CSE Members, Meggen Kirkham and Heather Trnb, for terms ending D-..-ber 31, 2008. • Sybill reported a couple of c...;,ctions to the minutes which had been wi,,p.:,Ssed by Stephen Connolly. After some discussion, it was moved to ar,r. u re the minutes as presented- NUS/P: Clint Huber, Scott Stoughton, Unanimous. Coordinator Report: (5 minutes) • Financial A ?F,..,adsheet was presented showing financial distributions to date. • Martial Arts Festival: Jason Field has indicated that he will produce the event over Labor Day weekend, as was r.,..rased in his application for CSE funds. CSE members a&,:.:,d by consensus to accept these dates. Special Event Guide and Application: Pam Brandmeyer, accompanied by Kris Friel and Greg Raffle, reviewed the pro&..s to date on the production of the S,-,,:al Event Guide and Application. As directed by the Town Council, a subcommittee consisting of herself, Greg Raffle of the TOV- IT Dept, Kris Friel of the Community Information Dept., Mike Vaughan ....,venting the Fire Dept and the ERC, and Heather Trub from the CSE met to review the RFP's that the CSE had a:..,.,*,red from their process last summer. After considi-,.:on, all were in ae,.. ?:.,..ent that the project would require significant TOV staff input and that the project could be done most efficiently and cost effectively in-house, with the addition of a web-design contractor. A meeting of local event produ-.,,.,, followed and their suggestions were then presented to the ERC for their input prior to a con„.,:aal presentation to the Town Council. The finished product is intended to be an informative piece with forms attached that can be printed out or downloaded and completed online. At their meeting on February 6, the Town Council w,,.oved the recommendation and finding to proceed in 2007, with a goal of completion by mid- May. CSE members agreed with the recommendation by consensus, adding the suggestion that it be kept as simple as possible and the request that they might review the draft before the document is finalized. CSE;sn Minutcs: Februarv 27. 2007 Pa-c I of 3 Harvest Festival: Lourdes F:,.Aacca, President of the Meadow Drive Partnership, explained that it would not be possible to produce a weekend long event, as in their original proposal which sought $32,000, with only a $10,000 allocation It is the Partnership's intention to host a "glorified" Farmers' Market on Sunday, September 23- utilizing the vendors who are willing to extend their season another week and augmenting the scene with a "Harvest" theme. She stressed that without the Harvest Festival, there would be no final Farmers' Market on the 23rd, and that the business community sees this as an opportunity to take advantage of the peak of the aspen colors. There was ,.-e question as to whether the event could be moved to Saturday in order to incentivize overnight visits, but Lourdes stated that they would not be able to get the remaining Farm;,.,,' Market vendors to aa. to the change of day. The CSE agreed by consensus to ?rY ie the change from a 2 day event to a 1 day event and maintain their allocation of $10,000 for the Harvest Festival as described. BBQ on Bridge Street: Matt G.,,;- and Kaye Ferry explained an event proposal and funding request in the amount of $23,000 for a BBQ on Bridge Street, produced by the VCBA, to be held on Saturday, June 23, 2007. The event is. intended to be a family-oriented, ambient event for locals to kick-off of the summer season, modeled aft the Chili Cookoft which was produced by the VCBA for several years before it combined with the Big Wheel race. Meggen Kirkham moved to approx e a $20,000 allocation to the VCBA, and the motion was seconded by Heather Trub. During discussion, other CSE members asked for additional information on potential sponsors, the possibility of combining musical entertainment with the already funded ,L i,.t entertainment program and more specifics on the plan and theme of the event. Meggen amended her motion to condition the allocation on this request, and Heather amended her second. The motion passed 41, all voting in favor except Dave Chi,:.. who was opposed. Matt and Kaye agreed to the requested information at the CSE meeting in March, prior to final appro,.dl. Colorado Walks: Event ..,.q osal and funding request in the amount of $12,500 to support the "Vail Village Mile," to be held on Saturday, September 22, 2007. Jan Ward and Gay Page were unable to be r.?ent on account of poor road conditions from Denver. After brief discussion, it was moved to allocate $5,000 for the walk-run component of the proposal. VS/P: Meggen Kirkham, Heather Trub, Unanimous. New Business: Kaye Ferry, referring to the ongoing dissatisfaction with the mixed array of tents that are part of most events in Vail as opposed to the classier look of events in Beaver Creek resulting fi „... their requi..-ent that all of the tents be identical and sport the resort logo, presented the CSE with the suggestion that the VCBA would purchase tents of a high quality that would bear the VCBA logo and would r: aide them for rent to event lucers in Vail. She requ:..,iQ1 that the CSE implement a requi. Q-ent for all event promoters to use these tents before renting or borrowing from other sou...,-., and that the VCBA would gua."ee a competitive rental fee..CSE members ae,.A to consider this item at the March meeting in order to give local event producers an opportunity to give their input. Kevin Reese, .:.r.:.yenting Zaring/Cioffi Entertainment, updated the CSE members on the ......:,..t status of the Urban Convergence Festival. He ini ed the CSE that MTV had decided that the timing of the event would not work out for them to be the exclusive media sponsor of the event, leaving the door open for discussions about a major media partnership for the UCF with Nickelodeon and BET. It is anticipated that when the media partnership agreements have been confirmed, Zaring/Cioffi will be in a position to secure $3 million in sponsorship support for the event. Although multiple sponsorship prospects are pending, the a j,.:,:....ants have not L... finalized as of March 2, 2007. He highlighted the charity invoh,i of the event with the CSF'sn MInutcs: Fchruary 27, 2007 Pau, c 2 cif, "I highly visible issue of childhood obesity, which has resulted in .,?..,..g celebrity support and interest. Motion to adjourn at 12:00 p.m. M/S/P: Clint Huber, Meggen Kirkham, Unanimous. Minutes taken and submitted by Sybill R. Navas, CSE Coordinator February 27, 2007 Approved by: Date: Next Regular CSE Meeting: March 27, 2007 at 9:00 am. Vail Town Council Chambers CS E. sn Mimics: Fcbruary 27. 2007 Pagc 3 of 3 T' MINUTES Town of Vail: Commission on SDecial.Events Meeting Vail Town Council Chambers.. Tuesday, March 27, 2007 at 9:00 a.m. CSE Members Present-, Robert Aikens, Stephen Connolly, Meggen Kirkham, Heather Trub, Clint Huber and Chairman Dave Chapin CSE Member Absent Scott Stoughton others"?i:h:LY4. Kaye Ferry, Matt Mire,' Diane llloudy, Tracy Fernandez, Maren Lantzy, Pam Brandmeyer, Joe Blair, Matt. Green, Richard tenBraak, Ron Weinstein, Steve Rosenthal, Laurie Asmussen, Lourdes Femacca, John C„?,.vell and Sybill X.. &&* Chairman Dave Chapin called the meeting to order at 9:05 a.m. AdminL&A Jive Items: ? Motion.to 4rr?? ire the minutes of the meeting of February 27, 2007, with c......ctions to the motion allo., . 4 funds to Colorado Walks for the "Vail Village Mile" and to the VCBA for the BBQ on Bridge Street as noted by Sybill. M/S/P: Clint Huber, M.q?&;.. KirkLa., U.. -:.ous Stephen Connolly, who had not been r...sent at the February CSE meeting, asked.5,-, q,ly, why, under the exact same conditions'as last year, an RFP had not been issued prior to the funding decisions that were made at that meeting. He stated that he had spoken with some of our regular event producing vendors and they thougbt it was in_.p. _ ,.::ate to a&, without an RFP. " Sybill explained that the Colorado Walks application had submitted to the Town Manager at the time of last fall's funding process, but had Lor,.i forwarded to the CSE a few days after the RFP deadline. The CSE, having allocated all available funding for 2007 event's in December, forwarded an endorsement of the event to the T , y ?.. Manager for consid... on by the Economic Devel..l,,_ent Council. When additional fimding became available last month, Stan 7..emler directed the CSE to look at the_,, sal again and make a more specific determination. Dave Chapin added that the' CSE has a history over several y ..? of allowing :; ,-A promoters,to r....ent r.,trosals to the CSE when'money is available v. L Ae of the regular fall allocation procedure and that there was no action taken that was without precedent. Coordinator Report: Sybill Y... ted the cti......t .cial YVts.tit and in., ::..A the CSE that the Circus "Chimera had been cancelled, fi:,:,:..g up an additional $5500 in the budget. She also Ld that Jason Fields has r.„ .„wed to hold the Vail Martial, Arts Festival over the.-weekend of October 13-14. CSE members agreed by consensus to accept these dates as an alternative to Labor Day weekend, since they fall in what would be considered a slow period. CSE Board Member Teaming: Matt Mire reviewed the requi:r,...ents dictated by the-Colorado Statutes with.;.; ..1 to-m;.c.L;..g notices and record keeping, ex ,,,t:, c,......unications, conflict of int..,,6t and the need to support any and all decisions that the CSE might make with explicit findings. Discussion of Tent PurMhase and &A , .:.t 1 Proposal from the VCBA At the last CSE meeting; under "New Business," Kaye Ferry proposed to the members that the " VCBA would be int:,.?ted in.purcL.,.?..g a number of k,. 6 displaying the VCBA logo that they would rent at a compQdt; ire rate to event producers for their Vail events, and .?.,..asted that the CSE/sn Minutes: March 27. 2007 Page 1 of 3 CSE mandate use of these 6,..6 in lieu of those a„... a variety of alto...a.: ire soti..,.,a for the pi..r,,se of creating a more unif%j.... aesthetic. Rich tenBraak, President of the VCBA; distributed a handout illustrating several logo display options that might be considered as part of the proposal to 1..,.1ide up to 35 tents for rental, at a rate gua.a..teed to be with ......;w.t rental to producers of events within the Town of Vail. Several members of the VCBA Board of Directors; including Steve Rosenthal, John Cogswell and Lourdes F;.?acca, spoke on behalf of the proposal citing the "classier" that e4,Q.6 in Beaver Creek have as a result of the requi.;,...ent that all event producers use tents slanting the Beaver Creek logo, or if there are none available, then white. Sybill reported that she had c„..?,dted with Matt, Mire on the legality of imposing the mandate to use tents with the TOV/VCBA and/or VRI logo and that his opinion was that it would be OK so long as it was applied uniformly=.i.e.-.all event promoters would have to use the logo tents even in lieu of ones that they might own of "rent elsewhere, until the supply was gone. She added that Stan Zemler had exv.;_? discomfort with the idea of a town board directing the use of a specific vendor. Diane Moudy and Laurie Asmussen both stated that this req".....ew would have a L x impact on their event budgets, as their events utilize mostly tents that are already ??..ed. Sybill also r.;,,ented an email send by Rick Scalpello which stated that the Farmers' Market would not be in favor of this suggestion. Joe Blair, speaking on behalf of local event promoters, made the following ", . .:.... "Its: ¦ Beaver Creek tents should not be allowed at Vail events. Sponsors need to be r.vtected- if they can't bring their own logo tents, they perceive less value in their participation. ® He volunteered to be ra. L of a process to bring a resolution to the discussion that would be fair to all concerned, while enhancing Vail's image and L .L ..d. CSE members ;.,?,p.; 6sed a variety of positions, during discussion. Meggen Kirkham stated that she -vas uncomfortable passing along an,additional cost to producers who already own tents and , with dictating a policy that favors one business over another.: She added that, 'in her opinion, the variety of colors and styles .,.,.:L" a more f,,,; m atmosphere. the other point of view, Dave Ch,,+:.i. noted that the idea has come up several. times over the last couple of years and ffim someday this decision would need to be made. Clint Huber felt that passing the cost of these rentals onto the event would not en,,.?...age the r? ih of events. ? Stephen Connolly moved that, inconsideration of the : U-3 :.dly made by the Town Manager and the Town Attorney, the CSE should not .,..,a;e a mandate to event promoters to rent ;,.ii, fi.,... any, dul:tf. After additional discussion, the motion was seconded by Robert Aikens. Clint Hubr, Stephen Connolly and Robert Aikens voted in favor. Meggen Kirk:.,...., Heather Trub and Dave Chapin qtr..., opposed. Due to a tie vote, the motion failed. Members voting in opposition did so because they felt that a more in depth discussion of the issues might reveal alternatives that could lead to L... ,.riling the look of Vail's events. Budget and Event Format deta7 for BBQ on Bridge Street/Kaye Ferry Conf.. a or deny the $20,000 allocation made to the VCBA by the CSE on February 27, which was contingent on final are..;., ial of a more detailed event L=...&: and budget Rich tenBraak and Matt Green presented an updated ?;...r budget and stated that the Colorado R"i4,...a..t Association, in light of their with a similar event in Frisco, has a,,.,, A- to lend their exp.,. tise., When asked about the sponsorship commitments of Coke, Das am'' and Coors, Matt stated that their r;..6...F-Lon was not yet defined, but that it ...,ti ld most likely. take the fv.... of r.vriding product to the event. Ron W;.:..alw:.,t, ?--.L.g the,..,' ire impact on CSE'sn Minutes: March 27. 2007 PaLYe 2 of 3 businesses that was historically generated by the Chili Cook-off on the 3rd weekend in June, encouraged the CSE to &.r. .,..re the event funding. Dave Chapin voiced his ,, ort of the Q, r% .based on the ?,,.?. timing- and ref - _-d to the ,,,;,?ments made by Kelli McDonald at the joint meeting with the VLMDAC that implied that the biggest opportunities to enhance revenues he in May and June. Stephen Connolly ?U,.dihat although this is a much needed, event, he +o.,..ld not support it because of his lack of confid:....,, that the VCBA could pull it off ? Motion to confir.m the CBE's allocation of $20,000 to the event, as presented. M/S/P: Robert Aikens,. Meggen KirkLa...r. Voting in favor were Heather Trub, Dave Chapin,'Meggen Kirkham and Robert Aiken: Clint Huber and Stephen Connally *0..J0;; arr..?d The motion passed with a vote of 42. r` Ambient Summer Street Ent;:.. "Anm?ent: Schedule and Venues Diane Moudy of Resort Entertainment a suggested schedule of entertainment times and venues to the CSE members. After some discussion, the following was aYp..,ved by consensus. 'DAY: TE%M: Music: LIONSHEAD Friday 4-7pm Entrance to Mall .Saturday 1-5pm East Entrance to Mall . Sunday. 1-5pm East Entrance to Mall Music: VAI L Music: VAI L VILLAGE #1 VILLAGE #2 BUSKERS Slifer Plaza none Roving: 1 each in W and LH Slifer Plaza Upper Wall Roving: 1 each. Street in V V and LH Q,., Creek. Up,,.;- Wall Roving: 1 each, P..,u.enade - Street. in VV and LH New Business: Stephen Connolly requested that the CSE take some time to reassess the philosophy on funding before the allocation process comes around again in the fall. He asked the CSE to consider the following issues: ¦ Calendar: where do the eN lie, where is the money best st,:,. - ® Look at the and more ..a..,fully evaluate who we are doing business with. He stated that-the track record with outside promoters has not been good and , .L ja% wed doubts that some of the small events p.., ride a worthwhile return. Pam Brandmeyer announced that Kelli McDonald would be ,..,l:numg her role as the fulfillment agent for the Vail Local Marketing District as an ?..:.?oyee of the ..u of Vail, and that she would also be taking on& broader .wv--sibilities of overseeing the Town's Economic Devel- r,L.sent policies. Motion to adjourn at. 11:10 AML MIS/P: Stephen Connolly, Robert Aiken," Unanimous Minutes taken and submitted by. Sybill R Navas, CSE Coordinator ' March 27, 2007 Approved b ?1v Y= / Date: `-? "'Nex?Regula S'E Meeting: April 24,-2007 at 9:00 a. m. Vail Town Council Chambers CSE/sn Minutes: March 27. 2007 Paze 3 of 3 4 MINUTES: Town of Vail: Commission on Special Events Meeting Vail Town Council Chambers Tuesday, February 27, 2007 CSE Members Present.- Dave Chapin, Clint Huber, Meggen Kirkham, Scott Stoughton and Heather Trub t,a& Members Absent: Robert Aikens and Stephen Connolly Others Present: Pam Brandmeyer, Laurie Asmussen, Kaye Ferry, Matt Green, K,:,,,+, Reese, Kris Friel, Greg Raile, Lourdes Ferzacca and Sybill Navas Immediately following the adjournment of the joint meeting between the VLMDAC and the CSE Chairman Dave Ch, r called the meeting to order at 10:15 am. Administrative Items: • Pam Brandmeyer, acting as deputy for Town Clerk Lorelei Donaldson, swore in newly appointed and reappointed CSE Members, Meggen Kirkham and Heather Trub, for terms ending D;-,-ber 31, 2008. • Sybill reported a couple of c.,...ctions to the minutes which had been .,,r.-ssed by Stephen Connolly. After some discussion, it was moved to arry?, re the minutes as presented. MISM: Clint Huber, Scott Stoughton, Unanimous. Coordinator Report: (5 minutes) • Financial Report: A ,r.adsheet was r=,,,ented showing financial distributions to date. • Martial Arts Festival: Jason Field has indicated that he will produce the event over Labor Day weekend, as was r,. .,r . sed in his application for CSE funds. CSE members agreed by consensus to accept these dates. Special Event Guide and Application: Pam Brandmeyer, accompanied by Kris Friel and Greg Raile, reviewed the prosm.,s to date on the production of the Sj, :,.,:al Event Guide and Application. As directed by the Town Council, a subcomm:tL" c.,-,:sting of herself, Greg Raile of the TOV- IT Dept, Kris Friel of the Community Information Dept., Mike Vaughan W.r...,enting the Fire Dept and the ERC, and Heather Trub fi..m the CSE met to review the RFP's that the CSE had received from their process last summa. After consideration, all were in a&.:..-ent that the project would regL,;... signifi"..d TOV staff input and that the project could be done most efficiently and cost effectively in-house, with the addition of a web-design contractor. A meeting of local event producers followed and their suggestions were then presented to the ERC for their input prior to a conceptual presentation to the Town Council. The finished product is to be an informative piece with forms attached that can be printed out or downloaded and completed online. At their meeting on February 6, the Town Council apex *red the #.?,.-endation and finding to proceed in 2007, with a goal of completion by mid- May. CSE members agreed with the recommendation by consensus, adding the suggestion that it be kept as simple as possible and the request that they might review the draft before the document is finalized. CSE/sn Revised Minutes: February 27. 2007 Page I of 3 A, Harvest Festival; Lourdes F..,,&cca, President of the Meadow Drive P,. L.. 6hip, explained that it would not be possible to produce a weekend long event, as r.: aented in then original :. r .4k1 which sought $32,000, with only a $10,000 allocation. It is the Partnership's intention to host a ..glorified" Farmers' Market on Sunday, September 23 utilizing the vendors who are4illing to extend their season another week and augmenting :the scene with. a "Harvest" theme. She stressed that without the Harvest Festival, I,";, would be no final Farmers' Market on the 23`d, and that the business community sees this as an opportunity to take advantage of the peak of the aspen colors. There was some question as to whether the event could be moved to Saturday in order to in.,:...'.:vize overnight 'visit s, but Lourdes stated that they would;'not be able to get the:remairiing .Farmers' Market vendors to ate.:.:, to the change of day: The CSE agreed by consensus to r ?e the change from a 2 day event to a 1 day event and.maintain their allocation of $10,000 for the Harvest Festival as described. BBQ en Bridge Street: _ Matt G.". and. Kaye Ferry explainecl an event r.. ,asal and funding request in the amount of $23,000 for a BBQ on Bridge Street, produced by-the VCBA, to be held on Saturday, June 23, 2007. The event is intended to be a family-oriented; ambient event for locals to kick-off of the summer y.")n, modeled after the Chili Cookoikwhich was produced by the VCBA for several before it combined with the Big Wheel race. Colorado Walks: Event y...rosal and funding request in the amount of $12,500 to support, the "Vail Village Mile," to be held on Saturday, September-22,2007. Jan Ward and Gay Page were. unable to be present on account of poor road conditions from Denver. ? After brief discussion, Meggen Kirkham moved to allocate $5,000 for the "Vail Village Mile" walk run component of the proposal and $209000 to the VCBA for the purpose of putting on the BBQ on Bridge Street During dis..ion, other CSE memL 4i.4 asked that the VCBA come back with additional information on potential sponsors, the possibility of combining musical entertainment with'the already fimded street entertainment pro6..,,..a and more.,r.,:fics on the plan and theme of the event Meggen. amended her motion to condition the VCBA's portion of the allocation on this - pest, and Heather amended her .: n. The motion passed 41, all, voting in favor ex.,ir. Dave Chapin who was opposed. Matt and Kaye a&, V V J to p. "yent the requested. information at the CSE meeting in March, prior to final a.rY.u' ?al. M/SM: Meggen Kirkham, Heather Trub, passes 41 with Dave Chapin r;r -.?. New Business: Kaye Ferry, referring to the ongoing dissatisfaction with the mixed array of tents that are part of most events in Vail as opposed 'to the classier look of events in Beaver Creek resulting from then refit.... " ,ent that all of the tents be identical and sport the resort logo, presented, the CSE with the suggestion that the VCBA would purchase t:...4 'of a high quality that would bear the VCBA logo and would j. aide them for rent to event produ..".. in VaiL She requested that. the CSE implement a requi."an ent.for allrevent r,, :oters to use thesetents before renting or b.L ring from other sou... 4 ,.and that the VCBA would. guauauutee a competitive.a,..L, d fee. CSE members agreed to consider' this item at the March meeting in order to give local event producers an opportunity to give their input Kevin Reese, L ;,,,.:,renting Zaring/Cioffi Entertainment, updated the CSE members on the .,....;,. l status of the U.La... Convergence Festival. He informed the CSE that MTV had decided that the timing of the event would not work `out for them to be the exclusive media ?r . sor of the event, leaving the door open for discussions about a major media partn,-,Lj? for the UCF with Nickelodeon and BET. It is anticipated that when the media partnership agreements have been CSE%sn Revised Minutes: February 27, 2007 Pa,c 2 of 3 I confirmed, Zaring/Cioffi will be in a position to secure $3 million in ak,...sorship support for the event. Although multiple sponsorship prospects are pending, the agreements have not been finalized as of March 2, 2007. He highlighted the charity involvement of the event with the highly visible issue of childhood obesity, which has resulted in .?.....g celebrity support and interest. Motion to adjourn at 12:00 p.m. M/S/P: Clint Huber, Meggen Kirkham, Unanimous. Minutes taken and submitted by Sybill R. Navas, CSE Coordinator February 27, 2007 Approved by ? Date: March 27. 2007 Ni?." Regular CS'E Meeting: March 27, 2007 at 9:00 am. Vail Town Council Chambers CSE/sn Revised Minutes: February 27, 2007 Pale 3 of 3 Town of Vail, 1 Commission on Svecial_Events Meeting' Vail Town Council Chambers Tuesday, March 27, 2007 at 9:00 a.m. AGENDA: Admin.-,-d Aive Items: (5 minutes) • A,1... val of the Minutes of the meeting of February 27, 2007 Coordinator Report: (5. minutes) • Financial Report • Circus Chimera cancellation e Martial Arts Festival/Jason Fields P.-,,osed Dates: October 13-14, 2007 CSE Board Member Training: Matt Mire (20 minutes) Discussion of Tent Purchase and Rental Proposal' fa om the VCBA (20 minutes) At the last CSE meeting, under "New Business," Kaye Ferry $0 to the memL::.., that the VCBA would be interested in purchasing a number of canopies displaying the VCBA logo that they would ..;,-L al .a. comp,?LL re; rate to event producers for their Vail events, and requested that the CSE mandate use of these u....? in lieu of those fi,.... a variety of alternative sources for the purpose of .,.:,ding a more uniform aesthetic. Budget and Event Format detail for BBQ on"Bridge Street/Kaye F,,.,, (15 minutes) Confirm or deny the $20,000.allocation.made to the VCBA by the CSE on February 27, which' was contingent on final a, ual of a more detailed event format and budget: Ambient Summer St. , Lt Entertainment: Schedule and Venues/Diane Moudy (20 minutes) Provide direction to Resort Ent- with regard to venues and schedules for the summer ambient street enL. L,? .....ent in Vail Village and Lionshead. 'New Business: (5 minutes) Adjournment: 10:30 a.m. Next Regular CSE Meeting: April 24,200 at 9:00 a.m. Vail Town Council Chambers MINUTES: Joint Meeting: Vail Local Marketing District Advisory Council (VLMDAC) and Commission on Special Events (CSE) Tuesday, February 27, 2007 @ 9:00 a.m. VLMDAC Members Present. Ian Arthur, Bob Llewellyn, Chris Romer, Pam Stenmark and Richard tenBraak CSE Members Present. Dave Chapin, Clint Huber, Meggen Kirkham, Scott Stoughton and Heather Trub Odws Present Kelli McDonald Julie Tomlinson, Pam Brana meyer and Sybill Navas CSE Chairman Dave Chairman opened the meeting by welcoming the VLMDAC members and staff and followed by inviting everyone to introduce themselves. Online Calendar of Events: Kelli McDonald and Julie Tomlinson presented a handout illustrating the new process that has been implem:.. L .1 to insure that information on upcoming events in the Town of Vail is listed on the Summer Events Calendar at Vail.,.,.,.... Event produ.,i,sy will have the ability to submit an event listing directly on the Vail Summer Calendar of Ev.,iLi, landing page or utilize a direct URL to submit their information. Additionally, the VLMD Marketing Coordinator and the RTP Content Manager will proactively review events by mining local ressoi".,.,4 and utilizing information provided by the CSE Coordinator, and will upload e% ;,.L that meet the ued ?..A":a on a weekly basis. Vail Resorts will continue to be. :. , „..sible for maintaining the calendar listings fom November l through April 30. Kelli added that traffic to the VLMD site has ;-. ,sed 8-fold since it was moved to Vail.com. CSE: The list of ev,-6 receiving funding allocations from the CSE for 2007 was reviewed. It was explained that the marketing and PR of all of these events is left to the producers themselves. VLMDAC members requested additional information with regard to which events might be ,.,...,h,::;,,. 1 ambient, partici,,..4-,.. j or of the level to attract destination guests. Adding that the ambient es ;,Y , .w t" to the visitors that are already here and that the parti ;gory ell :,x.44 do not require additional marketing elf. ! ,r?,,, Ian Arthur stated that the VLMD would be most in11...,,,led in helping to r:. ,;...ote the "destination" events, or those which have the power to attract visitors on their own merits, and especially those which are family oriented. VLMD: Kelli McDonald distributed an outline of the 2007 campaign plan and highlighted the Concierge Program, which 1 v aides full service vacation planning for visitors, the nationalld,..?,L-ation PR pro6.ic ...? which is run by Peeples, Inc., and cross marketing efforts designed to bring the wLti.. vL:t,.. back in the summi.,. She added that, since 2006 tax re-venues had L ., ,. g,, a than originally bud,, w;J . ,l, the VLMDAC would be going to the Town Council in March for supplemental finding of $250,000, which could be applied to targeting specific items for Front Range marketing efforts. Noting that Vail is a "fixed cost business," and that the greatest benefit lies in evening out the spikes in occupancy, Kelli stated that the biggest opportunity for increased business lies in May and June and that any events we can push to the shoulder seasons will ,,..,.ride a greater economic benefit. How can we improve the syn j,? between the marketing efforts of the VLMD and Special Events being held in Vail from May to October? Following discussion, both groups at,.rd to pursue the following opportunities: • The CSE will work together with the VLMD staff to r,.i+are some questions related to how ?yi...W affect the guest,.;.+".ence which will be ' 60 u:.i6 7.d lied into the intercept surveys that the VLMD undertakes during the summer. • Take adv,uAt.ge of opportunities to better promote ambient events locally with better signage, adding Street Ent:..L. nment schedules to "This Week in Vail" and insuring that concierges are r . aided a full list of available entertainment and activities. • Recognizing that Vail faces a lot of competition from neighboring communities, develop a .,l.r *c plan to evaluate which events best diff:..:..?l:ate Vail from th e ....y..i.&tition and take advantage of Vail's strongest attributes. • Meet together quarterly. It would be particularly beneficial to meet in mid-summer, prior to the budgeting r ".od and before the CSE begins to consider all., ?: "ons for the following year. • Promote the building of an "events' center in Vail, as opposed to a "conf:,.i...ce" center. Pam Brandmeyer added that there may be an opportunity to move forward with this idea, as the Town Council will be conducting a poll to ferret out ideas for alternative uses for the ConL.:..,,ce Center Funds (which now total almost $9M) with the in: ?, J ;on of developing a ballot question for the November election. The meeting adjourned at 10:10 a.m. Minutes taken and submitted by Sybill R. Navas, CSE Coordinator February 27, 2007 V Vail Chamber & Business Association Wednesday, March 21, 2007 Commission on Special Events Town of Vail 75 S. Frontage Rd. Vail, CO 81657 Dear Members of the Commission on Special Events: 241 S. Frontage Rd. E., Suite 2 Vail, Colorado 81657 Phone: 970.477.0075 FAX: 970.477.0079 E-mail: info C vailchamber.org Web Site: www.vailchamber.orp, CAX CL 07 In response to the business community's request for a "kick-off to summer" event, the VCBA is proposing a family event for Saturday, June 23. It is loosely based off the success of the Big Wheel/Chili Cookoff and will fill a niche at that time of year that has not been filled. There is generally a lull between the Teva Games and the 4th of July festivities and this event will provide continuity for merchants and visitors alike. The event will take place on Bridge Street and upper and lower Gore Creek Drive. We have decided to put a fresh spin on the event and feature BBQ, as it lends itself to a western theme. Promoting it as a family event will draw the local community into town to kick-off the summer. For the inaugural year, we are proposing a small, one-day event. It is our hope that in subsequent years, it will grow in size and popularity, expanding to a weekend-long event with more activities, restaurant participation, and additional entertainment with a larger geographic draw. We have commitments from Coors, Coca-Cola, and Dasani to sponsor the event and are in the process of working out the details. Additionally, three restaurants have already signed up to participate! Resort Entertainment is also in the process of coordinating street entertainment for that weekend and we will work with them to complement what they have in place. The VCBA is excited about this event and look forward to working with the Commission on Special Events and the business community to produce an event which is beneficial to the Town of Vail. We appreciate your support. S' rely, K VC rry Executive Director Vail Chamber Board of Directors Rich tenBraak. President Manor Vail Marka Brenner Blue Sky Mortgage Lourdes Ferzacca, Vice President La Tour John Cogswell The Squash Blossom Ron Weinstein, Sec.-Treas Roxy Steve Rosenthal Colorado Footwear Kaye Ferry, Executive Director K. Ferry, Inc. VAIL CHAMBER & BUSINESS ASSOCIATION ?` BRIDGE STREET BBQ BONANZA-SATURDAY, JUNE 23, 2007 FUNDING PROPOSAL REVENUE BEER SALES $3,960 ENTRY/PARTICIPATION FEES Giant Moonhounce 400 Dunk Tank 400 Dog Show/Contest 50 TOTAL REVENUE $4,810 EXPENSES CONCERT Band Fee $3,000 Stage/Tent Rental (20'x 20') 1,750 BEER TENT Coors sponsored beer (55 cs (i $18/cs) 990 Tent Rental (20'x 20') 250 OTHER EVENT TENT RENTALS 4 tents (d: $125 ea (10'x 10') & chairs Cu! 1.25 ea 610 GIANT MOONBOUNCE Rental ($2001hr for 6 hrs) 1,200 Delivery 165 Attendant (6 hrs Cd) $10/hr) 60 PONY RIDES $300/hr for 4 horses for 6 hrs 1,800 PUPPET SHOW Performers ($1000 for 3 hrs) 1,000 DUNK TANK Rental ($200 for 6 hrs) 200 Delivery 165 Attendant (6 hrs (%7 $10/hr) 60 DOG SHOW/AGILITY CONTEST *details forthcoming Equipment for course 160 Attendants (4 ppl for 2 hrs @? $10/hr) 80 Prizes-donated U STORYTELLING Featuring Frank Doll-1 hour/donated (l ADVERTISING Vail Daily (2 full-page & 2 half-page/full color) 2,945 Sandwich boards for event schedules 900 Flyers-distributed to local business 120 SECURITY 8 ppl (g, $35/hr (1 @ beer tent plus 7 t? entrances/exits for 6 hrs ea) 1,680 ID check station (2 ppl for 6 hrs L$10/hr) 120 3 roaming volunteers 0 MANAGEMENT FEE VCBA labor, office expense 3,500 TOV PERMITS Special Events 50 Amplified Sound 50 Liquor 50 INSURANCE Special Event/general liability 3.000 TOTAL EXPENSES $23,905 TOTAL EXPENSES OVER REVENUES $19,095 i0v ryl *. DENVER & THE WEST SUNDAY, MARCH 18, Give 'er an A! Give 'er a W! Give 't an A! Give 'er an R! Give"er a D! Save the cheerleader, save the world. And save me a seat at the Vail Film Festival. Way-hot a.,:-?..,s Hayden I who plays tite indestructibl leader on "Heroes," is honc the Breakthrough Actor of Award. The fr , . J is Mari zg-April L Sophia Bush, who starred in "The Hitcher" and CVs "One Tree Hill," gets the Rising Star BILL M Award, and legendary di- Denver Post St rector/actor Harold Ra- mis gets the Gold Summit Award. Sean Cross, who presents the-festival with his brother Scott Cross, says the fest is developing nicely, now in its fourth year. "It keeps getting better as there is more awareness about with the public and the industry," Scott says. He figures the clips reel at the Ramis salute will "blow people away," with scenes from "Animal House," "Stripes," "Ghostbusters" and "Groundhog Day." All of the stars in town will be hanging at parties, receptions and screenings. ° Ibis isn't a , A. :z-rope kind of festi- val," says Scott "It's just Ind back, casual" For info, go to vailfilmf..? :..1org. )me fans, you can bid to be a Age at the four-day tryout ses- ons. The auction ends Monday ght. It was at s5775 Friday, and l $ to Broncos Charities. Yft our song Here's Stephen Colbert on "The Colbert Report" last TED week on Colorado's choice of Columnist a second state song: "Relax, America. 'Rocky Mountain High' is not about drugs. On the other hand, `Thank God rm a country Boy'. is. 'When the sun's comin' up, I got cakes on the griddle...' is clearly a reference to blond Lebanese hash." is off Husband-head Here comes the judge Broncos cheerleader auditions start March 25. Go to denverbroncos.com to get the deets if you want to dance or want to be a judge. A judge? In a d.:..- come true for Rifle couple Heidi and Paul Rice are fea- tured on tonight's "Dateline" (6 p.m., SUSA-Channel 9). Nope, it's not "To Catch A Predator." It's a story on sports- obsessed men and the they ignore. Heidi is a humor columnist for the Glenwood Springs Post Independent and often writes about Paul, calling him "hus- band-head." She was in cahoots with "Dateline" to.secretly videotape hus- band-head while he watched a Monday night Packers game from his couch at home - drinking beer, ignoring his wife, drinking beer, chthe team and ask- ing his wife to L.:..,y him more beer. "He was a good sport about this," she says. Are they going to have friends over for Director/ Stephen Col- actor Harold bert hashes Ramis 9,v4a,?", out the mean- reaches the ings of two film Summit. , songs. Ell a vL,, L4 party? "Oh, no," says Hei. "We're going to hide under the bed city spirit Judy Collins postponed her show s Paramount on Friday night. She ma to town, but her band was caught ii NYC with the weather. Tix honoree reskedded date: March 25 .. Sen. Ba Obama in town today, 4:30 to 6:3o p Sherman Street Event Complex. Tt price of admission has been lowere from sioo to a "suggested donation s25. His handlers want r ?..r,le more money. There is also a dinner at Jai Crowe's Englewood home - for $z,; You can see Sen. John Kerry and To Heim: Kerry for free n a.m. April 15 a Tattered Cover LoDo... Sez who: - all right letting yourself go as long ; you can get yourself back." Mick Jai Bill Husted's column q, - Sunda Tuesday, Thursday and Friday. Hus also appears Tuesdays and Fridays "Good Day Colorado" on Fox 3i. Yo reach him at 3o3-M-1486 or at Iihusted@denverpostcom. Take a p Husted's next column at denverpostbioghouse.cont/husted. Vail Pest be cheer for Hayc Page 1 of 5 This help? 10' x 10'Tent Um =11? 1 i Mike "Mac" McMenamy Omni Promotional 800-419-6664 From: Ubby McCarthy [mailto:libby@vailchamber.org] Sent: Monday, March 05, 2007 10:21 AM To: 'Mac McMenamy U" Subject: RE: Tent Quote This could definitely be a possibility. We're just playing around with looks right now. Could we also see all three logos on just one side, and then our logo paired with vail on one side, and our logo paired with the town of vail logo on another (two logos on two sides)? Thanks much, Libby McCarthy Vail Chamber & Business Association Li bbv@VailChamber.oro, r .. va i Sides 1 & 3 Sides 2 & 4 j. I j. i 3 i O' x 20'TE 3/8/2007 Town of Vail Commission o i Special Events: 2007 Contract and Payment. Status 1 _ 2007 Town Council Allocation: $750,000. 2007 CSE Total Funds Event: 2007 Dates: Contract Status: Fonds Paid Out. The Session Vail Mardi Gras American Ski Classic Vail Film Festival Spring Back to Vail Taste of Vail TEVA Mountain Games King of the Mtn Vollyball Farmers' Market Street Entertainment BBO on Bridge St Vail Lacrosse Shoot-out America Days Kick-It 30 Soccer Vail Arts Festival Circus Chimera Gourmet on Gore Oktoberfest Harvest Festival Colorado Walks:Race/Walk Snow Daze Holidays in Vail Martial .Arts .Festival Subtotal: Event Funds Jan 11-14 Feb 18-20 Mar 21- 25 Mar 29- Apr 1 Apr 2-15 Apr 11-15 May 30- Jun 3 Jun 1b-1,7 Jun 17- Sep 16 (Sundays) Jun 22- Sep 3 (11 weeks) 23-Jun Jun 27- Jul 4 4-Jul Aug 3- 5 Aug 10-12 Aug 31- Sep 3 Sep 1- 2 Sep 7- 9 (LH) and 1'4-16 (VV) 23-Sep 23-Sep Dec 3-16 Dec 31 + Other Dates TBD Oct 13-14 Administrative Allocations: - Office and Meeting Expenses TOTAL ALLOCATIONS: C8E FUNDS REMAINING: CSE/sn Funds $26,000 $5,000 $10;000 $65;000 $65;000 $10,000 $90,000 $10,000 $50,000 $50,000 $20,000 $12,600 $50,000 $30;000 $17,500 $0 $40;000 $80;000 $10,000 $5;000 $55,000 $35,000 $5,000 $741,000 $3,500 $744,500 $5;500 as of 2/9 as of 2/9 as of 3/2 as of 3/3 as of 3119 as of 219 as of 219 submitted'2 on 3/20 as of 2/9 as of 2/9 as of 3/2 as of 2/9 CANCELLED as of 2/9 as-of 219 $26,000 $5,000 $10,000 $21;667 $21,667 $21,667 $21,667 $10;000 $30,000 $3,400 $12,500 $16,667 $10,000 $5,834 $13,334 $26,667 submitted 3/16 as of 2/9 $18,334 as of 2/9 $11,667 2007 Contract and Payment Status Pa/d Out: $26,000 $5,000 $10,000 $43,334 $43,334 $10,000 $30;000 $3,400 $0 $0 $12,5001 $16,6871 $10,0001 $5,8341 $01 $13,3341 $26;6671 $01 Amount Still $0 $0 $0 $29;666 $21;666 $0 $60;000 $6,600 $50,000 $50,000 $0 $33,333 $20,000 $11,666 $0 $26,666 $53,333 $10;000 $18,334 $36,666 .$11,667 $23,333 $0 $5,000 $286,0711 $454,929 $64 $286,135 $3,436 $458,365 Updated: 3/22/2007 MIND it hS: Town of Vail: Commission on Special Events Meeting Vail Town Council Chambers . Tuesday, February 27, 2007 CSE Members Present Dave Chapin, Clint Huber, Meggen Kirkham, Scott Stoughton and Heather Trub CSE Members Absent. Robert Aikens and Stephen Connolly Others Present: Pam Bran6neyer, Laurie Asmussen, Kaye Ferry, Matt Green, Kevin Reese, Kris Friel, Greg Raffle, Lourdes Ferzacca and Sybill Navas Immediately following the adjournment of the joint meeting between the VLMDAC and the CSE Ch: ?*L an Dave Cht ,1- called the meeting to order at 10:15 a.m. Administrative Items: • Pam Brandmeyer, acting as deputy for Town Clerk Lorelei Donaldson, swore in newly appointed and - err,:nted CSE Members, Meggen Kirkham and Heather Trub, for terms ending December 31, 2008. • Sybill reported a couple of corrections to the minutes which had been ?,1.r.,,ssed by Stephen Connolly. After some discussion, it was moved to arr. re the minutes as V.,,ented. M/S/P: Clint Huber, Scott Stoughton, Unanimous. Coordinator Report: (5 minutes) • Financial Report: A ?r.,.adsheet was presented showing financial distributions to date. • Martial Arts Festival: Jason Field has indicated that he will produce the event over Labor Day w o;1end, as was r, -r . sed in his application for CSE fiords. CSE members agreed by consensus to accept these dates. Special Event Guide and Application: Pam Brandmeyer, accompanied by Kris Friel and Greg R.aile, reviewed the progress to date on the production of the Special Event Guide and Application. As d:.:...r by the Town Council, a sul, , ,mittee consisting of &...yJf, Greg We of the TOV- IT Dept, Kris Friel of the Community Information Dept., Mike Vaughan . Qua w ending the Fire Dept and the ERC, and Heather Trub fi.,m the CSE met to review the RFP's that the CSE had received their process last summer. After consid.,4on, all were in agreement that the . ,5. ;ect would . jL ;; significant TOV staff input and that the project could be done most efficiently and cost efr;,.Lvely in-house, with the addition of a web-design contractor. A m;.:.C.:..g of local event pr+odu. ".I. followed and their suggestions were then r.?,.?ented to the ERC for their input prior to a eon.,;.,.jal to the Town Council. The finished product is intended to be an informative piece with fomns attacbed that can be prwl d out or downloaded and completed online. At their rr ...LL4 on February 6, the Town Council app.., red the recommendation and funding to proceed in 2007, with a goal of completion by mid- May. CSE members agreed with the recommendation by consensus, adding the suggestion that it be kept as simple as possible and the request that they might review the draft before the document is finalized. CSE/sn Revised Minutes: February 27, 2007 Page l of 3 HarvestFestival: Lourdes F;,.A,.cca, President of the Meadow Drive Partnership, explained that it would not be possible to produce a weekend long event, as ,-.amted in their original prop.. which sought'$32,000, with only a $10,000 allocation. It is the Partnership's intention to host a "glorified" F......ers' Market on Sunday, September 23- utilizing the vendors who are willing to extend their season another week and augmenting the scene with a "Harvest" theme. She stressed that without the Harvest Festival, there would be no final Farmers' Market on the 23rd, and that the business community sees this as an opportunity to take advantage of the'peak of the aspen colors. There was some question as to whether the event could be moved to Saturday in order to incentivize overnight visits, but Lourdes stated that they would not beable to get the remaining Farmers' Market, vendors to a,,.. to the change of day. The CSE agreed by consensus to r te'the change from a 2..&y event to a 1 day event and maintain their allocation of $10,000 for the Harvest F,,.,;; gal as described. BBQ on Bridge Street: Matt G.". and Kaye Ferry explained an event r r W oal and finding request in the amount of $23,000 for. a BBQ on Bridge Street, produced by the VCBA, to be held on Saturday, June 23, 2007. The event is intended to be it family-oriented, ambient event for locals to kick-off of the summer season, modeled after the Chili Cookoff, which was produced by the VCBA for several yes before it combined with the Big Wheel race. Colorado Walks: Event ,..,,ogal and funding request in the amount of $12,500 to, support the "Vail Village Mile," `to be held,on Saturday, S-,,?,:,?:.ber 22, 2007:.Jan Ward and Gay Page were unable to be r.-gent on a.r;....mt of poor road conditions from Denver. ? -. After brief discussion, Meggen Kirkham moved to allocate $5,000 for the "Vail Village Mile" walk ran component of the proposal and $20,000 to the VCBA for the purpose.of putting on the BBQ on Bridge Street. During dion, other CSE members asked,that the VCBA come back with additional information on potential Isponsors,.the possibility of combining musical entertainment with xhe already fimded 44 ,:.t entertainment program and more specifics on the plan and theme of the event .M;:,.. amended her motion to condition the VCBA's portion of the.allocatiion on this .:., . est, and 1YIY?W3 amended h .?i. a.-A. The motion passed.4-1, all voting in favor except Dave Chapin who was .?Y used: Matt and Kaye ate. 1 to r.:,.,ent the requested information at the CSE meeting in March, prior to final M/SM: Meggen Kirkham, Heather Truk pates 4-1 with Dave Chapin r r med. New Business: Kaye Ferry, ref,...:ng to the ongoing dissatisfaction with the mixed array of tents that are part of most ev:,..L. in Vail as opposed to the classier look of events in Beaver Creek resulting . their requirement that all of the tents be identical and sport the resort logo, presented the CSE with the' suggestion that the VCBA would purchase tents of a high quality that would L:,". the VCBA logo and would `i :. side them for rent to event producers in VaiL She requested that the CSE implement a requ:.... ent for all event proma ..y to use these tents before . ,?,.Lng or L ... King fiom other sources, and that the VCBA would'gu,., ..tee a competitive rental fee.: CSE members a,. ,A to considef'this item at the March m;.,;. .g in order to give local event producers an opportunity to give their input Kevin Reese, . ??,. renting Zaring/Cioff Entertainment, updated the CSE members on the cL..:....1 status of the Urban Convergence Festival. He informed the CSE that MTV had decided that the timing of the ivent would not work out for them to be the exclusive media sponsor of the event, leaving the door i ?... for discussions about a major media partnership for the UCF with Nickelodeon and BET. It is anticipated that when the media partnership ae,:,: -ents have been CSE/sn Revised Minutes: February 27. 2007 Pa,e 2 of 3 confirmed, Zaring/Cioffi will be in a position to secure $3 million in dl ... sorship support for the event. Although multiple sponsorship prospects are pending, the agreements have not been finalized as of March 2, 2007. He highlighted the charity involvement of the event with the highly visible issue of childhood obesity, which has resulted in ?:. ,g celebrity support and interest. Motion to adjourn at 12:00 px& M/S/P: Clint Huber, Meggen Kirkham, Unanimous. Minutes taken and submitted by Sybill R Navas, CSE Coordinator February 27, 2007 Approved by/ Date: March 27.2007 v CSE/sn Next Regular CSE Meeting: March 27, 2007 at 9:00 anL Vail Town Council Chambers Revised Minutes: February 27. 2007 Nee 3 of 3 ?77/07 v tavuhi e- -?Sm u,ss&? 9, e- C., 4_,A ? eoxf cv?n)"? bt:R -Q 0-7 ! r? - ? Imo- -• ???' - ?? r E-1> 211 Ali 4-1 T ? u- vlo Ja lit l if Y ?J 6T- 1 GC S?,?t n j lt/ et- ?) ? b f ?G? x vs dlf- -fit ?VZ f --- G S 1. -nIL UG ?J L/G IO-Z ---? - - - - - - - - -- - --------------------------------------- s t LJ.-e Z v , i U - ?C ZAM'le . s . - 1511,14? ,5 X Aye r? f- __ -- 1 v /? -------------------- 15 S?- ?? sl A, 15V( -774?1 /5 1 /' w n 4 i ?- o J ? D ? i G? 640 it J 10, L11116 -? l mss,<«., ???1 v Q--- /ov l c? / //C? • " -? ?/l1v ?? X77 /?il? - J ` Z* 94 C4 ?- G 7 A/e, } ` v i <14 l?'r1 ?--- l o--e? s 01-2 -- - ---- -- ?-U a -- - - ?`"° 67' U _ -- -. _- ? -..._-A/' (J ? lam- -G-? G_!?r?` C?? " ?/?- _ _.. ?J ? `,' ? ? ' ? _ ?? 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