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Home My WebLink About2007-04-24 Support Documentation CSE Regular MeetingMINUTES: Town of Vail Commission on Snecial Events Meeting Vail Town Council Chambers Tuesilay, Apra 24, 2007 at 9:00 a.m. CSE Mmbers Phsart Heather Truk &e#m Camolly, Scott SOMOAM& K-,w r K Clint Huber and Cha.,', A, A A A JI)M C Ak 1.4 4. k,4.j,, Men&w .4hunk Robert AiJA,, O&M P Store Zemler, Kepi McDmald "k 0"&, John Monson Porn Brm&neyer, hdie Tomlinson, Meisha? Lawson Monies McCafferty, Dwight H>,„,.,:, A6 , Kaye Ferry, Chad Young and Sybill Navas Chairman Dave Chapin called the meeting to order at 9.-05 a.m. Stan Zemler hdredo nd Kdfi McDaaaW anew paeritio, a, Eeearoroe mkt Manager for the Town of Vail. He explained that appronri ely 70% of hear time would be spot in co on of her pow as the program manager of the Vail Local Marketing District Advisory Council and that the remaining 30'/0 of her ?..'. would be devoted to improving the overall i]OW1.: and Coordme?tinn related to stimulating c vim in the Town of Vail. In this role, she will be evaluating a broad awry of oppot *nnnities, including impr+nvi the."j, G •t.,.j between promotion, activities and iconic activities; L. sy where the Town • of Vail is spending upwards of SW per year. Additionally, Kelli will work with the CSE and the E,,,-.t:. C ordinow to coordine relameom6nps behm n the VLMD, the wrr and others involved in supporting tL:.y, activities- In closing, Stan shed that he doesn't expect the rile of the t sr, to change or be a1&,.1 A dilf';.a :.?,zly. Administrative Items: • Mahon to eve the Minutes of the meets of March 27, 2007, as written. MWP: Stephen Connolly, Sett Stoughton, Unanimous Democratic Nadon d C wmdm (W44L-t, Angast 25-28,2N& Kelli McDonald infiermed the CSE that a task f.,..,:, working through the VLAolDAC, has been meeting with the intent to better undLi..,:,. 1 how to capture the dal large group that will be attending the DNCinLII. ,? ,,,L, particularly the L; y L con i ngent of media and -,r . i . 0 „: -,-1\7. ;.r'> :,,v i,- atives. Silt stated that they have been in dL Y E ans with the Vail Vary Foundation, to develop a dutrkd e n emba event of iconic scale, which would oc cur just prior to the convention, in p ip with a national oration such as Bobby Kennedy Jr's "Waterlc?:?. rv:? and added that the CSE maybe ached to .,ipport this event_ Deveb*mesd of specific Quesfiom to Special Events hr inihmm on tie VUWs murcept surveys this sammerfflm Tent, VRi Reumvb Dnnxnr and Keffi McDond& Kdhi Kim's apologia. !. for not being w, w . 4 char to the inclement driving conditions over Vail Y L..,. Kelli then bfinnned the CSE members that the last int:., .j,t surveys had L". • conducted in the summ" of 2005, and the., :.,Jts from those sur%,,, j 4 indicated that the numbers of people owing to Vail to attend special events has been trending upwards. This summer, a • total of 1200 intercept surveys are scheduled to be taken every TI , --day, Friday and Saturday between Aesnoriaal Day and Labor Day. The inter is to add a couple of questions that would best provide meaningful i nf+o for the CSE as they make their fin a huding decisions. Following brief di, o ww k , ? (ME mem: 6, feh that the inionnation. that would be most useful would be knowing which rent bight people to town, and then what type of event they would like to see, without pnwigling a specific ale choice list. Kai agreed OD bring bick a final drag of the updated swmi j' to the May r-M um6w. Caordbutor Report: Sybill repotted chat Robert Aikens abet due to family health issues, and dw it seem., likely he will miss at 1the t,sr. meetings. CSE members ei p.--%sed their concern, and , ie? wied that he migm participate by Phone. S*H I.JO 14 6 1 that she would follow up with Lavlei as to who options are poser-W CSE members reviewed the dent financial report. SyWH wed the members that the status of the Harvest gal is tenuous due to construction activities along Meadow Drive. CSE members questioned wheffia an a16envoe site might be owed, but Sybill fidt that the Meadow DrhPartnenhip would not be interested in moving thew u?..110 another area of the village. CSE members &mc Wd that SyM report on the c .v?, ?: , ,,!,at the May ,.., .. Ming and that she i6otnn the Meadow Dfh PwL. ; ..]rip that a firm commitment as to whether or not the event will occur will be regained before the June 1Lsr. nunting so than m tie jent of cancellation there would be time to reallocate the funds for an alternative amt in the A& FWA R of nw& ffiurA Gras V&& Julie Tomlinson, of the Vail Valley Partnership, accompanied • by Menha Lawson and Momca McCaferty, showed a video of this 's Mardi Gras eel....l:on and distributed a recap of the event. Disc of I I I A I s tae ash the 1c1ew? Yews Eve hs W& Vail Police Chief Dwight Hen mngear and Chad Young, Director of Youth Services for the Vail Rem D:761-11 .2 joined in a d r y:?u. to help determine what, if any, ?",.options should be added to the New Year's Eve f-,.: lilies. Dave Chapin began by stating that "families are back." Stephen Connolly, m observing that VRI has baked away from paivaling soy soft of acbvdm for families or c hikken on New Year's Eve,that we should bok at And oar goals and expectations are. He'..?. if "we an trying to solve a problem that d. wR i't exist`." and "since we have broken the back of the Bridge S6 :.:a melee, are we we need to be?" Dwight expanded on the obsuvation by stabon that the Police Dept. had no last year and oonnplimentod the Town of Vail and the Council for supporting the ddficulties actiow that have moved us to the cxa>?t , Anch once again prop :r1 w. for an enjoyable family eel:.bradon. He added, hogcrea "-, that pule;.:..... to be aging for a non-alcohol, family friendly, 1st Night type ,?..G. He cited Wbisdees.,.,..,...,..,,U 1B` Night celebration which is strongly supported by the town government Pam Breyer,......Aed that the Town of Vail gets many.y..:aC:ons as to what is available for families. She added that Bill k..,w r.. had yi 6"wNI61 tbalthe Arrabelle Place could ?'• ride an excellent site for 69 type of cekUadm Clad Yang slated that the VRD also gets many questions about what options are available for families and stated that there is a need to fill this hole if we are to remain • competitive. He reviewed the hi,,.J. , .,? of the VRD's G: a o Night panty which ?...,, held in the OSOY uomWidle scba *a it 1? that VW didn°t P?°eive f yews an3 I'? ffis,e wed ? not berm. Dobson A? for e' b?g rme of tom. ?,paro? ?`nct . not lik lY evesbe tb? °`?' Dabs+o'n ?V?- ' enR- Cbad a ost 100 ' to mod to oaf value vibom"We m Widow $Fa?ty s of they slid zWtW" 17 added oat be 94 O rm ad VO 6- is a cbnlle W Pa'°' excelled venire for this type wed bars- vvoul?' ? Cbad n Pave Q° vim. able to go 'D butdIA ibcDmovan ; S164 to tlae s.' , s . it is 90 UIS be" of its nvw m? of foar.` Vith idds eveI because *0 'imu w as to sawe Way audience is would Iptovide closed by 9 'he Meadow D&C .He d? ito Of p that is 00t, VmW . CSE s °° evett to an a m following loci` New ?a be di? to Wow was ooh with re8 Loyd. the eve9'm an P? a 4 In mod, there cagmt be fosred n f ERC D& able. Mead, Drove site isun? ova be ddamitked by as if the Nie °. fir, ttre i ao CSE. if a Via' Drive Pa m' U be made *00 t? fun&g t° an .d *e s Festi? be ' • Final fi.e,sbould the gaavest altesvzfiVe pio3ect- at '®:44 S-18- Cry, U Motion- ? ? t HujWfSWp 11p- as ?ator tak+? d sab?? S xa?, CSE Co'a 24? 2007 Approved b ular etingo Next JveA` 2007 at 9=00 a.m' may a,nherN may 22, V ail Tnu'?? Council Ch PUisLIC NOiICt;: Town of Vail: Commission'on Special Events Meeting Vail Town Council Chambers Tuesday, April 24, 2007, at 9:00 a.m. AGENDA: AdminL.-i .tive Items: (5 minutes) • Arr.vial of the Minutes of the meeting of March 27, 2007 Stan Zemler: Introduction of the role of Kelli McDonald in her,new position with regard to the CSE. (10 minutes) Democratic National. Convention, August 25-23,2008/ Kelli McDonald: Update on planning pro.. to take ad% C-L ge of the r ?hmity to bring people- to Vail before the Convention in Denver. (15 minutes) Dcwebpment of Questions sp.. M tic to Special Events for inclusion on the VLMD's intercept sore. ?,J .Ahis summer/Kim Teot, VRi Research Director and Kelli McDonald (15. minutes) Coordinator wort: • Financial Report Discussion of Opportunities to enhance the New Y,,,,' s Eve Celebrations in Vail (20 minutes) Final Report: Mardi Gras Vail/Julie Tomlinson cf 4/12 (20 minutes) New Business:. (5 minutes) Adjournment: 10:35 a.m. Town of Vail Commission on Suecial Events MeetinLy Vail Town Council Chambers Tuesday, April 24, 2007 at 9:00 a.m. AGENDA: Administrative Items: (5 minutes) • Arj,..,val of the Minutes of the meeting of March 27, 2007 Stan Zemler: Introduction of the role of Kelli McDonald in her new position with ; . -,i rd to the CSE. (10 minutes) Democratic National Convention, August 25-28,2008/ Kelli McDonald: Update on planning pro..:. to take adh,..t"ge of the opportunity to bring people to Vail before the Convention in Denver. (15 minutes) Development of Questions specific to Special Events for inclusion on the VLMD's intercept .p..a ,,:q.?, this summer/Kim Teot, VRI Research Director and Kel i McDonald (15 minutes) Coordinator Report: (5 minutes) • Financial Report Discussion of Opportunities to enhance the New Year's Eve Celebrations in Vail (20 minutes) Final Report: Mardi Gras Vail/Julie Tomlinson cf- 4/12 (20 minutes) New Business: (5 minutes) Adjournment: 10:35 a.m. Next Regular CSE Meeting: May 22, 2007 at 9:00 a.m. Vail Town Council Chambers J MINUTES Town of Vail: Commission on SDecial Events Meeting Vail Town Council Chambers Tuesday, March 27, 2007 at 9:00 a.m. CSE Members Presenw Robert Aikens, Stephen Connolly, Me6694 r Kirkham, Heather Trub, Clint Huber and Chairman Dave Chapin CSE Member Aheat Scott Stoughton O& m Ph zone Kaye Ferry, Matt Mire, Diane Moudy, Tracy Fernandes Maren Lantzy, Pam Brandmeyer, Joe Blair, Matt Green, Richard tenBraak Ron Weinstein, Steve Rosenthal, Laurie Asmussen, Lourdes Ferzacca, John Cogswell and Sybill Navas Chairman Dave Chapin called the meeting to order at 9:05 am. Administrative Items: ? Motion to,, j,. v?e the minutes of the meeting of February 27, 2007, with c. ,..t,-Ions to the motion all.,..Lng funds to Colorado Walks for the "Vail Village Mile" and to the VCBA for the BBQ on Bridge Street as noted by Sybill. M/S/P: Clint Huber, Meggen Kirkham, Unanimous Stephen Connolly, who had not been r...,ent at the February CSE meeting, asked -':-rly, why, under the exact same conditions as last year, an RFP had not been issued prior to the funding decisions that were made at that meeting. He stated that he had spoken with some of our regular event producing vendors and they thought it was inappro0 -1 to allocate without. an RFP. Sybill explained that the Colorado Walks application had been submitted to the Town Manager at the time of last fall's finding process, but had been forwarded to the CSE a few days after the RFP deadline. The CSE, having all... "W all available finding for 2007 in D ,,.,:...aber, forwarded an endorsement of the event to the Town Manager for consid:..,-:,on by the Economic Developm.:, I Council. When additional finding 1, ;, .,,.,.e available last month, Stan Zemler dir.;,. t:,1 the CSE to look at the proposal again and make a more specific determination. Dave Chapin added that the CSE has a hi,L„YI over several of allowing event prom.A,.,, to present .? r sals to the CSE when m- , ;,I is available outside of the. ;,6Jar fall allocation and that there was no action taken that was without precedent. Coordinator Report: Sybill the cL..,:...i and informed the CSE that the Circus Chimera had L QQ.. cancelled, Ti ":ng up an additional $5500 in the budget. She also that Jason Fields has r•,.p to hold the Vail Martial Arts Festival over the weekend of October 13-14. CSE memL:.., ae,.:.A by consensus to accept these dates as an alterative to Labor Day weekend, since they fall in what would be considered a slow j, .od. CSE Board Member Training: Matt Mire reviewed the requi.Q...ents dictated by the Colorado Statutes with regard to meeting notices and record k.., ,.ng, ex parte communications, conflict of interest and the need to spport any and all decisions that the CSE might make with explicit findings. Discussion of Tent Purchase and Rental Proposal from the VCBA At the last CSE meeting, under "New Business," Kaye Ferry ,....vosed to the members that the VCBA would be inL.,.,xd in j. , j?, .. a number of tents displaying the VCBA logo that they would rent at a c,,,"j., Lve rate to event producers for their Vail events, and requ..AQ1 that the V CSE mandate use of these tents in lieu of those i... a variety of alternative sources for the purpose of..."Xng a more uniform aesthetic. Rich tenBraak, President of the VCBA, distributed,a handout illwLal:ng several logo display. options that might be considered as part of the proposal to .,..ride up to 35 tents for .Z..W, at a rate guaranteed to be ;.2itive with ?xrentcompanies, to Pro&- ".$ of events within.the Town of VaiL Several meml, of the VCBA Board of Directors; including Steve Rosenthal, John Cogswell and Lourdes: F;,.,.cca, spoke on behalf of the ..,.,nasal citing the "classier" err "..4-ce that events in Beaver Creek have as a result of the requi.;,.:.ent that all event producers use tents sporting the Beaver Creek logo, or if there are none available, then white. Sybill reported that she had consulted with Matt Mire on the legality of imposing the mandate to use teats with the TOVNCBA-and/or VRI logo and that his opinion was that it would be OK so long as it was applied uniformly- i.e. all eventprom.,,"4 would have to usethe logo tents even in lieu of ones that they might own or rent elm until the supply was gone. She added that Stan Zemler had ei.Y.,.med discomfort with the idea of a town board directing the use of a specific vendor. Diane Moudy and Laurie Asmussen both stated that this requirement would have a impact on their event budgets, as their events utilize: mostly tents that are already owned: Sybill also a , n - '? send by Rick Scalpello which- stated that the Farmers' Market would not be in favor of this suggestion. Joe Blair, speaking on behalf of local event promoters, made the` following comments: ¦ Beaver Creek t" should not be allowed at Vail ¦ Sponsors need to be protected-.,if they can't bring their own logo tents, they r:,...:,:ve less value in their participation. ¦ He volunt"..id to be part of a process to bring a.resolution to the discussion' that would be fair.to all con-.....4 while enhancing Vail's image and brand.' CSE memL,:.:. a variety of p??:l:ons during discussion. Meggen Kirkham stated that she was uncomfortable r...w,:..g along an additional cost to producers who already own tents and with dictating a policy that favors one over another. She added that, in her opinion, the variety of colors and styles creates a ho a &A m almospl. w : Rij., i j . , _g the other point of view, Dave Chapin n that the idea has come up several times over the last couple of years and that someday this decision would need to be made. Clint -Huber felt that passing the cost of these rentals onto the event r L .otees would not en ?e the grow th of events. ? Stephen Connolly moved that, in ?..s:.;! ;i. , :,on of the _ .. ? . t4 , ;,?, . zedly made by the Town Manager and the Town Attorney, the CSE should not ...,,ate a mandate to event promoters to rent teats from an'. designated entity-After additional discussion, the motion was seconded by Robert Aikens. Clint Huber, Stephen Connolly and Robert Aikens voted in favor. Meggen Kirkham, Heather Trub and Dave Chapin were ,. j, L ' 4. Due to a tie vote, the motion failed MemL:..? voting in opposition did so because they felt that a more in depth discussion of the issues might reveal alternatives that could lead to Li : ring the look of Vail's events. Budget and Event Format detail for BBQ on Bridge StreebXaye F?,.. j Confirm or deny the $20,000 allocation made to the VCBA by the CSE on February 27, which was contingent on final c .r.., al of a nh..., detailed event and budget. Rich tenBraak and Matt G.:,;, r;aented an updated event budget and stated that the Colorado R:,Aa.nant Association, in light of their involvement with a similar event in Frisco, has a&-;. ;.3 to lend their,,ir ".:se. When asked about the sponsotship commitments of Coke, Dasam and Coors, Matt stated that their parpation'was not yet defined,, but tbai it would most likely take the form of riding product to the event. Ron W,:,-,, citing the, re unpact On ( 1ti1-.,,11 Mintncr,. \Liruh 27. 2007 1, u?: _ l businesses that was, historically generated by the Chili Cook-off on the 3rd weekend in June, encouraged the CSE to are,.„ ie the event funding. Dave Chapin voiced his support of the event based on the timing- and reL.**,.d to the comm,,-6 made by Kelli McDonald at the joint meeting with the VLMDAC that implied that the biggest opportunities to enhance revenues lie in May and June. Stephen Connolly stated that although this is a much need.1 event, he would not support it L;... 4jse of his lack of confidence that the VCBA could pull it off. ? Motion to confirm the CSE's allocation of $20,000 to the event, as presented. M/S/P: Robert Aikms, Meggen Kirkham. Voting in favor were Heather Tnub, Dave Chapin, Meggen Kirkham and Robert Aikens. Clint Huber and Stephen Connolly were.. j The motion passed with a vote of 4-2. Ambient Summer Street Entertainment. Schedule and Venues Diane Moudy of Resort Entertainment y. ,.aented a suggested schedule of ent:,, LLi-MA times and venues to the CSE members. After some discussion, the'following was arr ... ved by consensus., + Music: Music: VAIL Music: VAIL ' DAY: TIME: BUSKERS LIONSHEAD VILLAGE #1 .. VILLAGE #2 E"l.`"'ce to Slifer Plaza' none Friday 4-7pm Ea Roving: 1 each _ Mall Mall in W and LH East Entrance. to Slifer Upper Wall Saturday 1-5pm Plaza Roving: 1 each Mall Street in W and LH Sunday 1-5pm East Entrance to Gore Creek Urr,:,. Wall Roving: 1 each Mall Promenade SLR"& in W and LH New Business: Stephen Connolly requested that the CSE take some time to reassess the philosophy on funding before the allocation process comes around again m the fall. He asked the CSE to consider the following issues: ¦ Calendar: where do the events lie, where is the m..:..l best spent ¦ Look at the r - ...oters and more i, ."'Qy evaluate who we are doing business with. He stated that the track re...,.d with outsider:. ,oters has not been good and doubts that some of the small events r:. ride a worthwhile return. Pam Brandmeyer announced-that Kel i`McDonald would be continuing her role as the fiilfilhnent agent for the Vail Local Marketing District as an employee of the Town of Vail, and that she would also be taking on the broader responsibilities of overseeing the Town's Economic Development policies. Motion to adjourn at 111-10 a.= M/W: Stephen Connolly, Robert Aikens, Unanimous Minutes taken and submitted by Sybill R. Navas, CSE Coordinator March 27, 2007 Approved by: Date: Next Regular.. CS'E Meeting: April 24, 2007 at 9:00 a.m. Vail Town Council Chambers gown of-Vail Commission on Special Events: 2007 Contract and P'ayrnent Status 2007 Town Council Allocation: $780,000 Event: The Session Vail Mardi Gras American Ski Classic Vail Film Festival Spring Back to Vail Taste of Vail TEVA Mountain. Games King of the Mtn _Vollyball Farmers' Market Street Entertainment BBQ on Bridge St Vail Lacrosse Shoot-out America Days Kick-It 3v3 Soccer Vail Arts-Festival - Circus Chimera Gourmet on Gore Oktoberfest Harvest Festival Colorado, Walks:Race/Walk Snow Daze Holidays in Vail Martial Arts Festival' Subtotal: Event Funds 2007 Dates: Jan 11-14 Feb 18-20 . Mar 21- 26 Mar 29- Apr 1 Apr 2=16 Apr 11-16 . May,-,30-,Jun 3, . Jun 15=17 Jun-17- Sep 16 (Sundays) Jun 22- Sep 3 (11 weeks) 23-Jun Jun 27- Jul 4 4-Jul Aug 3- 6 Aug 10-12 Aug 31- Sep 3 Sep 1-2 Sep 7- 9 (LH) and 14--let(w) 23-Sep 23-Sep Dec'3-16 Dec 31 + Other Dates TBD Oct 13-14 Administrative Allocations: Office,and Meeting Expenses TOTAL ALLOCATIONS: CSEFUNDS REMAINING: CSE/sn 2007 CSE Contract Status: Funds Paid Out: Total Funds Amount Still Funds Paid Out. Owed: $26,000 as of 2/9 $26,000. $2610001 $0 $6,000 as of 2/9 $5,000 $6,0001 $0 $10,000 as of 3/2 $10,000 $10;0001 $0 $65,000. as of-4/13 $211667 $21,667 $21,666 16510001 . $0 $661000• as of 4/16 $21,667 $21,667 $43;334 _ $21,666. $10,000 as of 2/9 $10,000 $101000 . $0 $901000 as of 2/9 $30,000 $30,000 $60,000 $10,000 as* of 3/23 $3,400 $3,300 $6,7001 $3,300 $50,000 $01 $60,000 $50,000 $01 $50,000 $20,000 sent 4/16 1 1 1 $20,000 $1200 as of 2191 $12,5001 1 1 $12,5001 $0 $50000 as of 219 $16,6671 1 $16,6671 $33,333 $30,000 as of 3/2 $10,0001 1 $1010001 $20,000 $17,500 as.of 2/91 $5,8341 1 $5,8341 $11,666- $0 CANCELLED 1 I I $01, $0 .$40;000 as:of'2/91 _ $13,3341 1 1 $13,3341 $26,666 $80,000 as of 2/91 $26,667 1 1 $26,6671 $53',333 $10,000 . . I ( 1 $01 $10,000 $6,000 as of 3/231 $5;000 ( I $6;0001 $0 $56,000 as of 2/91 $18,334 1 1 $183341 $36666 $35,000 as of 2/91 $11,6671 I 1 $11,8671 $23,333 46,000 1 I I 1 $0 $5,000 $741,0001 I I I $316,037 $424,963 $%5001 1 I I 1 I 1 1 $641 I $3,438 $744,5001 I I I $516,1011 $428,389 $5,8001 I I I I I 2007-Contract and, Payment Status.. Updated: 4/18/2007 AA&4# wallyaLLEY PR RTRER SHIP' Me chamber b raurrsm Bureau 2007 Vail Mardi Gras Town of Vail CSE Event Recap & Results `I aissez les bons . L, "t,s rouler!" 2007 Vail Mardi Gras Final Budget Poster printing Advertising: Vail Daily Print Advertising: Radio - NRC & KZYR Advertising: TV8 Advertising: Vail com Advertising: VV Partnership Emails Emails (Steep, Emtn, Ad Hocs) Mardi Gras On-Mountain Signage t??aal.`..?..:.s?s Vail PM/Live Entertainment Production VV Partnership Event Coordination Musician Lodging Vail PM/ Avalon Entertainment Scramble Campbell Event Painting ?? =& Fxpensw - TOV Special Event Permit Fees TOV Barricade Fee King Cake Babies Event Schwag Face Painter Parade Prizes Vail Mountain CSE Coors Contribution Volvo TOTALBUDGET" DtrrZK.ENCE $ 1051.02 $ 2,990.33 $ 1,500.00 $ 1,250.00 NC NC NC $ 190.00 $ 6,000.00 $ 7,500.00 $ 2,384.65 $ 500.00 $ I1000.00 $ 150.00 $ 200.00 $ 2.00 $ 2,482.00 $ 300.00 $ 1,500.00 I $ 2,000.00 $ 20,000.00 1 $ 5,000.00 $ 2,000.00 $ 0 0 . 00 22,00 .. ..: R a Y... ' $ yy / y ( \ '.47liAAU.,. $ 0 Vail Mardi Gras 2007 - Laissez les bons temps rouler! Vail Mardi Gras 2007 Event Evaluation 02.18.07 Masquerade Apris Party at Garfinkers Estimated # of Attendees: I,000 • Live DJ, Peter Blick • Bead distribution • Drink specials John Lee Hooker, Jr. at Samana Lounge Estimated # of Attendees: 150 - sold out event • An evening of blues with Gra?....?y nominated artist John Lee Hooker, Jr. • Live painting by Scramble Campbell "Sunday with John Lee Hooker, Jr. was sold out and a verygreat audience. People loved the blues and also enjoyed seeingScmrnble Campbell paint the show live There was a festive atmosphere ra the roorni" Scott stoughton, Samana Lounge Vail Mardi Gras 2007 - Laissez les bons temps rouler! Vail Mardi Gras 2007 Event Evaluation 0219.07 World's Highest Low Country Crawfish Boil on Vail Mountam Estimated # of Attendees: I,000 • 600 Is of crawfish available for purchase at Eagle's Nest on Vail Mountain • Live music from Little Hercules & Tony Gulizia All Stars • 161 crawfish meals purchased 96 gumbo meals purchased • Live event entertainment from Avelon Entertainment • Live painting by Scramble Campbell • Free face painting for kids • Drink specials • Bead distribution 2007 Vs 2006 2007 Vs 2006 Venue Crawfish Bost Date % Variance President's Day % Vafance 2/26/07 2/20/06 Market Place $3,348 1 25.93% 1 $3,2I5 24.64% Blue Moon 1 $225 I 4.40% 1 $1,031 -I62% Gondoly's Pizza $12511 -37.1% 1 $478i 29.11% F&B Total I $2,322.00 1 -6.78%1 $2,662.00. 37.57% **The above figures are change in revenue NOT total revenue numbers Tony G All Stars at Samana Lounge Estimated # of Attendees: 150 • Live music with Tony G All Stars `?Monday with Tony GAIL Stars brought out.? great = ofguests and locals a like., The music was fun and the energy rn Samaria was stellar.," Scott Swzotl Q, SIMaaa Lounge Vail Mardi Gras 2007 - Laissez les bons temps rouler! Vail Mardi Gras 2007 Event Evaluation 07 ?r).07 Fat Tuesday Parade & Festivities in Vail Village Estimated # of Attendees: 5,000 • Parade through Vail Village from International Bride to Seibert Circle • Parade participation included: 10 floats, 2 hummers, fire truck, police car & I Volvo • Live parade broadcast & emcee from NRC radio • King Cake eating contest following parade, winner received dinner for two at Game Creek • Live event entertainment from Avelon Entertainment • Free face painting for kids • Best float contest - cash prizes for top three floats • Bead distribution Official Fat Tuesday Parry at Club 8150 Estimated # of Attendees: 400 • Live entertainment from Henry Butler, The Motet & The Anders Osborne Band • Live painting by Scramble Campbell • Live event entertainment from Avelon Entertainment Vail Mardi Gras 2007 - Laissez les bons temps rouler! Vail Mardi Gras. 2007 Event Evaluation Daily 0218.07 - 02.20.07 Taste of New Orleans restaurant event 14 Restaurants partiapated • Each restaurant offered a New Orleans themed drink, soup, appetizer or entree special • Restaurant specials featured in Vail Daily advertisements A1p;....,.,e II Shrimp gumbo Blue Tiger Cafe Bnrion, hurricanes, chicken gumbo Chaps ' BBQ shrimp over dirty rice Garfunkel's' Bacardi hurricanes T l,Cpur Seafood gumbo Mme -I nna Crawfish Diablo, brie beignets Moe's BBQ Red beans & rice, jambalaya Montauk _ Creole jambalaya, fresh oysters Rockefeller _ Ocotillo New Orleans crab benedict, blackened chicken & rice, bananas foster Red Lion Southern Comfort hurricanes, turkey & sausage gumbo, muffuletta, crawfish etouffee, Bourbon S- bread pudding Sandbar Chicken & sausage gumbo, Sandbar hurricanes Starbucks Virgin pomegranate hurricane & . «e... Up the Creek Oyster & shrimp po boy, Cajun BBQ shrimp, crusty French bread Blu's Restaurant Muffuletta sandwich, red beans & rice with andouille sausage, hurricanes King & Queen of Vail Mardi Gras Contest • Call .for nominations for King and Queen candidates in Vail Daily advertisements • 71 nominations received Voting for King and Queen took place online at www.vaildailv.com • 3,853 online votes received • All King and Queen candidates paraded in Lakota. Guides hummers in Fat Tuesday parade • Winning King and Queen each received an 07/08 restricted Vail Resorts ski pass Vail Mardi Gras 2007 - Laissez les bons temps rouler! Vail Mardi Gras 2007 Event Strengths & Weaknesses "77ie Mardi Gras event as a whole took a giant leap forward toward becoming a successful, well attended and recognized event The music was world class, the production went ofwithout major problems and the audiences weregrinning ear to ear. I think there is huge potential to take this event to an even higher level next year and attract a larger crowd. Everyone working on the event was professional and dedicated, for me it was a pleasuref' Scott Stoughton, Samana Lounge Vail Mardi Gras Strengths • Mix of r---unt, bar, town and on-mountain events • Attendance numbers at all events • Complete line-up of live music & ambient entertainment • Community participation in King/Queen contest • Extensive local marketing & promotion of the event Vail Mardi Gras Weaknesses • 2007 event same weekend as President's Day • Parade crowd control • After-parade festivities - poor attendance, poor emcee • Float contest judging disorganized • Minimal event participation from local businesses/retailers Suggestions for L. r-ved Event • Additional entertainers at all events (jugglers, stilt walkers, etc.) • Gain more participation from restaurants & retailers • Gain more community participation from school groups, clubs, etc. • Hire security to control parade crowd • Research feasibility of holding a street concert after parade • Increase number of businesses (outside of Vail Resorts & VVP) that participate in parade • Secure A-list band(s) for Fat Tuesday concert Vail Mardi Gras 2007 - Laissez les bons temps rouler! Steepsavers E-mail Feb. 71- E-mountain mail I9-Jan, Vail PM Local Email Blast Vail PM Front Range Email Blast Signature Events Page AH'Season Home Page Presence Jan: 29 - Feb. 20 k. Mardi Gras Page All Season Events Calendar All Season Mardi Gras Package - Out of State Offer 1-Jan Mardi Gras Web Package - In State Offer VaiIPM Front Page Article 2/ H - 2/20 Vai1PM Front Page Blog 2/11-2/20 1 Official Mardi Gras : Feb. I - Feb. 20. Entertainment Feb. 9.- Feb. 20 Vail Mardi Gras 2007 Event.Marketing SOMMEN IlState Colorado Resorts; Database see attached. EWERS 0= 125000 $5,000 = Out of State Database see attached 269,000 $5,000 VaiIPM Email List 3000 Local and Regional emails (Image Mag Blasi) 5500 Events Page - Signature Event 100,000 $1'000 Mardi Gras Logo linked to Mardi Gras page 3,000,000 $30,000 http://vad.snow.com/winter/ae.events.fdmf 11,552 $115 estival.asp http://vaiisnow.com/winter/ae.events.calen dar.asp?sdate=3/ I /2007 + 50,000 11 $500 OOS Package 4 Niahts & 4 Davs of Skiina + Mardi _ Gras Celebration IS Package Vail's Mardi Gras starting at $144 ner person ner night 14997 +14997 I I? I 1'500'Collector's'Edition Posters Distributed throughout Vail Valley 1200 Entertainment Focused Posters Distributed throughout Vail Valley Vail Mardi Gras 2007 Event Marketing: TV8 Feb. I - Feb. 20 :30 Mardi-Gras Spot 2/I6, 2/'I9, 2/20 Live Interviews Almost Live Show Episodes on TV-8 (4pm & I2am) TV-8 Activities Slides Slides that aired day of event Regional Print Vag Daily I/26 K/Q Nomination/Parade Quarter Page I/30 K/Q Nomination/Parade Quarter Page 2/1 K/Q Nominatiori/Parade Quarter Page 2/6 K/Q Nomination/Parade Quarter Page 2/7 K/Q Nomination/Parade Quarter Page 2/8 K/Q.Nomination/Parade Quarter Page 2/I3 Schedule of Events/Artists Quarter Page 2/I5 Schedule of Events/Artists Quarter Page 2/16 Schedule of Events/Taste Full Page 2/17 'Schedule of Events/Taste Full Page 2/18 Schedule of Events/Taste Full Page 2/I9 . Schedule of.Events/Taste Full Page 2/20 Schedule of Events/Taste Full Page Regional Radio KZYR The Zephyr Feb 9 - Feb. 20 KZYR The Zephyr . Feb. 16 Last DJ Show NRC-.KTUN, JACK,,KSKE. Feb 9 - Feb. 20 154:60/:30 commercial spots TOTALS 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 Vail Valley 50:60 spots, liner notes & Last DT 2/24 13,574,046 1110M $ I,250 $517.83 $517.83 $517.83 $517.83 $517.83 $517.83 $51733 $517.83 $I,77ID2 $1,771.02 $ I,77I.02 $ I,77I.02 $1,771.02 $500 $ I,000 $57,362.74 Vail Mardi Gras 2007 - Laissez les bons temps rouler! Vail Mardi Gras 2007 Event Public Relations I-IG8QI7IIC/L?r?CW Topic. < Wire feed Jan. 3I; 2007 Beaver Creek and Vail receive more than a foot of snow in 24 hours Friskier Magazine Newsletter Jan 3I, 2007 Mardi Gras at Vail Vail Daily Feb. 2, 2007 Who's Yom Mardi Gras King and Queen? Vail Valley Partnership Newsletter Feb. 6, 2007 Event promotions SteepSavers Feb. 9, 2007 Mardi Gras in the Mountains Vail Daily Feb. I4, 2007 Vail announces finalists for Mardi Gras King and Queen Town of Vail (newsletter) Feb. I2, 2007 Mardi Gras Vail Valley Partnership Newsletter Feb. I3, 2007 I Event promotions KTUN I Feb. I4, 2007 I Event mention Vail Daily ( Feb. IS, 2007 I Online poll: Who should be the new King and Queen of Vail Mardi Gras? Vail Daily I Feb. I6, 2007 King for a Day: Vail Rolls Out the Red Carpet for Mardi Gras Starting Sunday KOA (Denver) Feb. I6, 2007 I Event mention KZYR- Last DJ Feb. I6, 2007 Event promotions TV8 I Feb. I7, 2007 I Event mention TV8 Feb. I8, 2007 Tony G Vail Daily I Feb. I8, 2007 I Blues with a Vengeance KZYR I Feb. I9, 2007 I Crawfish Boil remote Vail Valley Partnership Newsletter I Feb. 20, 2007 Event promotions Vail Daily I Feb. 20, 2007 I Mardi Graaas (front page photo) Weather Channel Feb. 20, 2007 I Event mention KTUN I Feb. 20, 2007 , Parade remote TV8 Feb. 20, 2007 Event promotions Vail Daily Feb. 2I, 2007 I Beads, bands blast Mardi Gras fun TV8 + Feb. 2 I, 2007 Event promotions Vail Mardi Gras 2007 Visitor Stats & Intent to Return Vail M.,?* Comparison 2006 vs. 2007 Vail Mardi Gras - Feb. 18 - 20 Act Vs BRt % Variance Act Vs Previous % Variance Skier Visits 2,609 5.6% 3,253 71% Lift Revenue $ I54,742.00 6.2% $305,432.00 13.11% Ski School $172,175.00 13.6% $246,983.00 20.72% Mountain Dining $34,755.00 8.2%1 $20,773.00 4.76% The above figures are change in skier visit #'s NOT total skier visits Total Revenue $361,672.00 33.7%1 $573,188 45.7% 5.6% variance to budget 71% variance to last year (President's Weekend) Vail Mountain Research Findings L. week of Mardi Gras - week ending 2/25/07 • Overall experience 4.5 out of 5 • Net Promoter Score of 85 (year average of 84.5) 0 61.5% of visitors OOS • 7.5% of visitors IS overnight • 12.2% of visitors International • 81.2% of visitors Overnight Guests • 18.8% of visitors locals or instate day • 76.8% of overnight guests staying in Vail Vail Mardi Gras 2007 - Laissez les bons temps router! a4 rr ? 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