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HomeMy WebLinkAbout2007-05-22 Support Documentation CSE Regular Meeting MINUTES: TovVn of Vail: Commission on Snecial Events Meeting. Vail Council. Chambers Tuesday, May 22, 2007 at 9:00 a.m. CSE Members Present: Stephen Connolly, Meggen Kirkham (@ 930), Scott Stoughton, Heather Trub,, and Ch.,.:, ,,,,an Dave Ch.?,CSE MentberAbsent Clint Huber Others Precept: Kelli McDo_naI4 Matt Greene, Laurie Asmussen, JeffBrausch and Sybill Navas Chaim Dave Chapin called the meeting to order at 9:05.a.m. AdmikLL"tive Items: ? Motion to al y.,,ve the minutes of the meeting of April 24,.2007, as presented. M/S/P: Stephen Connolly, Scott Stoughton,. Unanimous Coordinator Report: Sybill reported to the CSE on the following matters: • Robert Aikens has resigned fi,... the CSE due to family illness. • The Meadow Drive Partnership has confirmed that they are committed to move forward with the Harvest Festival on September 23, and that construction activities along Meadow Drive will not impact the event significantly. • Financial Report: The CSE reviewed the q..;,adsheet. All accounts and funds are.on schedule.. Int:., _,j. t Surveys: KeW McDonald...:,-,ented the final. ti ;...-,;on of the mtercept .?,.* 11-Y scheduled to be taken in both Vail Village and Lionshead daily fig,... May.30 through. Labor Day, with a goal of 1200 c. _.t letions. Questions have been included to.help the CSE identify what type of event will attract the most interest. A number of questi ons are focused on the shopping ;;1.r;;..ence in Vail in an atbo.. rt to glean ig ,_.- ..ation as to . e-,L other towns Vail might be.l.a;.., business to. Each survey is to take 5'to 6 minutes- if it they are taking too long, Kelli indicated that a couple of the "sh. ,r,:ng" questions maybe eliminated.. The results will be presented to the CSE in October. Review of CSE Funding P phy in W of upcoming t%jeje and worVwg VLMD and development of the 2008 Request to Count for 4_.&L Funds: Stating the fact the VLMD: and the CSE are;philosophically aligned to,... ...ote ;.„..omic vitality and in.,.;,4se guest visitation within the Town of Vail and noting that this year'.s CSE budget "happens" to be 41 % of the VLMD collections of last j w., Stephen Connolly rxc,? the CSE with a suggestion . -that the CSE's budget be tied to a % of the VLMD collections. of the previous year which are known by the end of March. With a goal of L ,..lining the CSE's RFP process, he ...;,rased that the benefits of this concept might include: ® Allocations could be made earlier in the year, enabling event producers to plan earlier • Re-allocations, if an event r?.,.,:..oter `returned" their allocation for one reason or another, could be made earlier in the year and might provide opportunity for the CSE to issue a 2nd UP without rushing to the end of the year. • Fund balance at the end of the year would be returned to the General Fund CSE/sn Minutes: May 22, 2007 Page 1 of 2 t ? Following discussion, Stephen Connolly moved to Sybill toter:, a draft budget' request for any..,' tral at the June CSE meeting based on 45% of the 2007 VLMD budget. Meggan Kirkham seconded the motion, which passed unanimously. Final Reports/Spring Back to Vail (SB2V): Jeff Brauusch distributed an,,,, and final budget iUwL"4IIg that this year's SB2V was the most successful by far, that sponsorship support is strong, attendance was record-breaking and VRI is c,.'x..-itted to continued support as well. Acknowledging this as a "pivotal" year, he stated that the turnaround in the budget could be attributed to better Jr-u.,orship, 4Lv"& 4`1'k L . the ski vu,urauy, Highhne's ,.&J over booking the entertainment (no MTV involvement) and the excellent weather. Scott Stoughton .':, ar?LJ that the weekend concerts were clearly the big highlight but that the impact of booking the acts late results in losing the opportunity to market the event early. He asked how the mid- week energy could be bo6,.QX .d. Jeff affmned that the 6 are the big &a to, and added that they are looking at ways to condense the event and develop a more festival like atmosphere by sh.,. b:;,.ing the overall time frame without losing the critical bookings over 2 weekends. Update from. Laurie Asmussen on potential New Year's Eve Activities: Laurie informed the CSE that she is investigating with VRI the possibility of opening up the Torchlight Parade/Ski Down for public tion, but that it is u...,,listic to expect any significant additions to this year's event with 50% of the budget already going to fh Q works. She added that she may partner with the R".",L;on District, YL, ..., . Services, on an t *" for y g people at Donovan Pavilion and that she hopes to present a r..,'rasal in the fall to develop a family-friendly, 1" Night celebration at Arrabelle for next year. New Business: Dave Chapin.,lat,;d that he had attended some of the W.-ation meetings on the r.'„Vosed redevel..r.uent of the Lionshead Parking Structure and encouraged the other CSE members to pay attention to the potential of this project The meeting was adjourned at 10:50 a.m. Minutes taken and submitted by Sybill R. Navas, CSE Coordinator May 22, 2007 Approved by: Date: L eve Chaph Next Regular CSE Meeting: June 259 2007 at 9:00 a.m. Vail Town Council Chambers CSE/sn Minutes: May 22, 2007 Page 2 of 2 PUBLIC NOTICE: Town of Vail: Commission on Special Events Meeting Vail Town Coune7. Chambers Tuesday, May 22, 2007 at 9:00 a.m. AGENDA: Administrative Items: (5 minutes) • Approval of the Minutes of the meeting of April 24, 2007 Coordinator Report: (5 minutes) • Financial Report • Status of Harvest Festival relative to Meadow Drive construction activities Intercept Survey& Kelp McDonald will., I u w+ ?,, L the fim1 It &-% D= of the u? +i Lei y wbn~h will be taken throughout the summer. (10 minutes) Review of t:.%& Funding PhilIosopfry in ftW of upcoming RFP sod working with V11ND: (30 minutes) Preli®iaary Budget Discussion: DmdFme fac application to Caused for 2008 fun& is June 29 (20 minutes) Final Reporb Spring Back to Vail: Jeff Brausch (20 minutes) Update from Laurie Asmassen ee potial New Year's Eve Activities (10 minutes) New Business: (5 minutes) . Adjournment: 10:45 a.m. Next Regular CSE Meeting. June 25, 2007 at 9:00 a.m. Vail Town Council Chammbers Town of Vail Commission on Special Events Meeting Vail Town Counci Chambers Tuesday, May 22, 2007 at 9:00 a.m. AGENDA: Administrative Items: (5 minutes) • Approval of the Minutes of the meeting of April 24, 2007 Coordinator Report: (5 minutes) • Financial R:j, „mot o Status of Harvest Festival relative to Meadow Drive construction activities In"?..6Ept Surv. A; j.& . Kent MeDmMwill rw w+ u ..1 tits final a yR : E : trf fire y..? v? y which w!ll be taken throughout the summer. (10 inirna".) Review of CSE F'und'ing Philosophy in light of upcoming RFP and working with VLMD: (30 minutes) Pi .1minary Budget : Deane for appfiCafiOn ID CanWi1 for 2008 funds is Jane 29 (20 minutes) Irmal Reports/Spring Back to Vasil: Jeff Brausch (20 minutes) Update from Laurie Asmss sea on potential New Year's Eve Aetivities (10 minutes) New Business: (5 minutes) Adjournment: WAS a m. Next Regular CSE Meeting: June 25, 2007 at 9:00 a.m. Vail Town Council C,'hamherc MINUTES Town of Vail Commission on Special Events Meeting Vail Town Council Chambers Tuesday, April 24, 2007 at 9:00 a.m. CSE Members P, 6 ,me Hewher Tnrb, Step m Commlly, Scott S orr a? M.y, w ? . Kim Clint Huber and Ch.1,A ; , . J ; have C11'jj-jj'j ; CSE Mem&ff A Robert.4&ens O tkers Phzent Stmt Zemler, KeUi McD nak Mike Ortiz; John M, Pmn L dmeyer, Julie Tomlinson, Meisha Lawson Monica McCafferty, Dwight H.. W ?,??.+ ,Kaye Ferry, Chad Young and Sybill Navas Chah man Dave Chapin called the meeting to order at 9:05 a.m. Stan Ze®ler introduced KeM Mel)e?ld's new position as Ewe Do i elopmremt Manager for the Twn of Vail. Re,..,+1ow' d that approadaanel3 70% of her time would be spent in continuation of her position as the program of the Vail Local Marketing District Advisory Council and that the remaining 30% of her time would be devoted to improving the ,,o, -..& imtafitoe and cooed"ioatim related to stimulatim economic vitality in the Town of Vail. In this role, she will be evaluating a broad arras of opportumbes, including im?ng &C.1 V J., 4 ,&.; k ;,1w?+een promotion, activities and iconic activities; a.,;.ay " ;, the Town of Vail .ding qm m: h6 of UM per Additionally, Kelli will work with the CSE and the S1, E Caowfindor to coordinate zeIo?ips L the VLMD, the tbz and othii.s involved in supporting these aX ,'des. In dosi Stan stared that he doesn't ?,..t the role of the t sib to change or be affected diG;;..,:.. dy. Administrative Items: • Motion to approve the Minutes of the meeting of March 27, 2007, as written. M/S/P: &-: Then Conn Aly, Scott Stoughton, Unanimous Democratic National Coerve3908 MOC16 A 25-2& 20010 I li McDortdd mf zm d the CSE that a task f... ?:, worlang throes the VLMDAC, has been meeting with the iuIent to betas t ; ? ..hand how m w j of 6 ? L the influcutL3 L,, .,6 4 getup that will be attending the DNC in Denver, par 'arly the large aontin6 u.;l of media and.". She stated that they have been in with the Vail Valley Foundation to develop a citable media event of iconic scale, which would occur jest prior to the convention, in partnership with a national orS, iization such as Bobby Kennedy h.'s "Waterk;,.r,-s," and added that the CSE may be approached to support this event. Development of Questions a to Special Eve for hmdusim an the VLM Ws intercept surveys this su?meriKi® Tom, VRI Reseweb bluster and KAi McDowmhL Kehl v;..y.: a.aw 1 Kim's apologiia, for not being due to the inclement driving conditions over Vaal r tea. Kelli then Wormed the t, 6r. memL..., that the last mt.. ..j.t surveys had L..- conducted in the shmaim" of 2005, and the .,; ;,,? :,lts from those.*". +w, j s indicated that the numbers of people coming to Vail to attend ?,, L,.:al et ?. has L,,.;.. trending upwards. This y.imm", a totat of 1200 intercept surveys are scheduled to be taken I every TI s Jay, Friday and Saturday L , ill. Memorial Day and Labor Day. The, intent is to add a couple of questions that would best provide meaningfid mfornzation for the t,= as they make their future finding d '.R am Following brief dL ' 'CSE meml, s felt that the infimabon. that would be most useful would be knowing wl>ic? brought people to town, and then what ! } ,, ;, of event they would like to see, without paoviiiW a specific choice list. Kelh.agreed to bring back a final draft of the updated survey to the MW t br: mee&g. Color Report: Sybill reported that Robert Aikens was absent due to family health issues, and that it likely he willmiss at least the next 2 CSE meetings. CSE members ?r.,..md their ecnm; aard'su&;.? i L 1 *0 he might P 6e by piooe. Sybill &L 1A that the would follow up with Lorelei as to what opitiow are possible. t;6r: memL n?ri: I the carrrent financial report. Sybill ft&rm;,1 the memL k..s that the status ofthe Harvest F_,S A is tenuous due to construction activities along:Meadow Drive. CSE men; ;. questio6ed,whether an atea she be considered, b d Sybill f+e1t that the Meadow Drive P,:,. t ..µ ::,hip would not be interested in moving the . ?i :: to another area of tine village. CSE. meml. ..,directed that Sybill report on the construction :.r at the May meeting and'that she Wozm the Meadow Dm F,:, l,. ?,..?hip that- a firm cgmmitment as to whether or_ not. the event will occur will be required before the Japer 6r so that-in dle'.L rva of ; cancellation time would be time to reallocate the fiords for an alternative event in the fail.. . Fhad Reps kMardi .Gras Vain Julie Tomlinson, of the_ Vail Valley Part.:;..,. P' accompanied by Meisha Uwson and Monica McCar,.,. I, showed a 'video of this-year's Mardi=Gras celeL.,.Con and distributed a're'cap of the event. Dbeussion of epporb®i?s to embimm the Now Yews Eve eve ®Va& Vail Police Chief Dwight Henninger and Chad Young, II; :. of Youth Sen ::., ,,., for the Vail Recreation Districtjoined in a c man to help determine what, if any, q_A;...Lvnmeat options should be added to.the New Year's Eve-°y..:: Ades. Dave Chapin L ;,Oan by ;,:?;ng that "families are back." Stephen Connolly, in observing that VRI. has bac.k;ed away from. providing any sort of activities for families or children on New Year's Eve, . ,?6 .4.J,. 1 that vice sho old loom at what oar L. and ?r ?...wlions are. He,..L:.d if "we are trying to solve a problem that d.:..uXt exist?". and ".`since. we . have broken the back of the Bridge S.- melee, are we .vu L" c.. we need to be?" Dwight expanded on the observatkm by statim that the Police Dept: had;no dimes last year and c omplim:.-_;, I the Town of Vail and the Couaeil for supporting the actions that. have moved us to the caure?t Win, which ?.. again provides for, an enjoyable family celebration. He'wU6d, however, that people .? to be asking for a non alcohol, family friendly, 14 Night type'eveirt. He 1'' Night cerebrum which is strongly supp J ;,d by the town government. Pam that the Town of Vail gets many questions as to what is available-for fignifies, She added that Bill J had j,.' - A tin the Aaabelle Plate could Y,Y V' ride an excellent site for that type of celebration. . Chad Young stated that the VRD also many ,g";,? about what options are ,available for families and stated that there is a need to fill this hole if we are to competitive. He reviewed the hi, of the VRD's Casino Night party which %"W held in the Dobson A . . - for a nummber of y I S and noted that it had appealed mostly to middle schook a group that is not likely to be caw...6 trouble in other.,.,..W*. He added that VRI didn't pevicen,-,i the : , 16 L 1 to W nti = supporting the event L :..» .se of the high cost per i _..4om and not L:..-.use t:a;,y did not appreciate the value of the event Chad int:...I i in providing a party that would appeal tD the :17 20 old group, who are more amdons to be out an tlPcir own, but not able to go into the bars. Chad added Chad it is a challen to provide a party aooe in Dobson L i.,.& use it is to L but that the Donot. ?.l Pavilion might be an excellent verule for this type of event t ....,ue of its more intimate scale. GOIItLOIIy y .wUl that, VRI mi& open the toc ski down to the public, which. would provide an exciting activity as well as helping too solve The '..,P , 60f too few ?i ids parfiicipati?o&'He closed by 4- ? ? ilatmg that our most likely ate...,.... is a family of four with kids under si<.??; .?. New Business. CSE nmw; ", eonmaned the of or not the Meadow 916 Partnership could be '.: io 41 1 to move the,,,., : t to an area of the village. that is not impacted by In the end, is . ,:..,, s with regard to the following: , ii • The' Meadow Drive Pmtneriihip gannet be forced to hold the event in an alternate beation if the Meadow Drive site is unavailable. • . If the eventcs to c ,, ar, the location will bet-ton ined by ? V J t...' : .., n between the ERC and the Meadow Drive Partnership. • Final decision on the .!P%; !? 6,? of the ,;, . s:...t will be made at the.hme CM meei? so as to r,. !ride time,should the Harvest F:,. A be ?,..,elled, to.reallocate the funds to an aft_,. _?ve project. Motion to adjourn at 1®:4® a x& M/S/P: Clint Huber/Stephen Connolly, Unanimous Minutes taken and submitted by Sybill R. Navas, CSE Coordinator April 24; 2007 Approved by:. Date: .. Dave Chapin, Chairman Next Regular CSC' Meeting May 22, 2007 at 9:00 a.m. Vail Town Council C:'hamherc Town-of Vail Commission-on-Special Events: 2007 Contract and Payment Status 2007 Town Council Allocation: $780,000 Event: 2007 Dates: 2007 CSE . Fe d Contract Status: Funds Paid Out: Total Funds Amount SON n s Paid Out. Owed: The Session Jan 11-14 $26,000 Recap 6/261 $26,000 $26,000 $0, Vail Mardi Gras Feb 18-20 $6,000 COMPLETEI $5,000 $5,000 $0 'American Ski Classic Mar 21- 25 $10,000 Recap 6/26 $10,000 $10,000. $0 Vail Film Festival Mar, 29- Apr 1 $65,000 Recap 8126 $2107 $21,667 $21,6661 $65,0001 $0 Spring Back to Vail Apr 2-16 $66,000 COMPLETE $21,667 $21,667 $21,6661 $66;0001 $0 Tastelof Vail Apr 1-1-16 $10,000 Recap 6126 $10,000. . 1 $10,0001 $0 TEVA Mountain Games May 30- Jun 3 ' $901000 as of 6/111 $3010001 $30,000 1 $60;000. $301000 . King of the MM Vollyball -Jun 16-17 $10,000 as of 301 $3,4001 $3;300 1 $6,700 $3,300:, Farmers' Market Jun 17- Sep 16 (Sundays) $50,000 sent 4/271 I 1 $01 $60,000 Street' Entertainment Jun 22- Sep 3 (11 weeks) $50,000 sent 41271 I I 1 $01 $60;000 BBQ on Bridge St 23-Jun 1 $20,000.' as of 4127. $6,6671 I 1 $6,867 : $13,333 Vail Lacrosse Shoot-out Jun 27= Jul 41 $12,800 °. as of 2/9 $12,5001 I 1 $12,800 $0 America.Days 4-Jul1 $50;060 as.of 2191 $161,6671 $16,6671 $33,333 Kick-It 3v3 Soccer Aug 3- 61 $30,0001 as of 3/21 $10,0001 $10,0001 $20,000 Vail Arts Festival Aug 10- .121 $17,6001 as of 2/91 $518341 1 $5;8341 $11',668 Circus Chimera Aug 31- Sep 31 $01 CANCELLED I 1 $01 $0 Gourmet on Gore - Sep 1- 21 $409000-1 ..as of 2/9 $13,334 1 1 $1303341 $26,888 Oktoberfest Sep 7- 9 (LH) and 14-16:(VV)1 $80,000 as of 2/9 $26,6671 I 1 $26,6671 $63,339 Harvest:Fesdval., 23-Sept $10,000' I I I 1 $01 $10,000 Colorado Walks:Race/Walk '23-Sept $51000 1 as of 3/231 $5,0001 I 1 $5,0001 $0 Snow,Daze Dec 3-191 4650000 1 as of 2/91 $18,3341 1 $18,3341 $36,666 Holidays In Vail Dec 31 + Other Dates TBD1 $36,0001 as.of 2191 $11,6671 1 $11,6671 $23,333 Martial Arts Festival Oct 13-141 $6,000 sent 41271 1 I 1 $01 $6,000 8W*dal: Event Funds -1 I $741,000 1 I I I 1 $374,3701 $386,830 Administrative Allocations: Office and Meeting Expenses 1 $3,8001 I I I I I I $641 $3,436 TOTAL ALLOCATIONS: I $744,800 1 I I I I $374,434 $370,088 CSE FUNDS REMAINING: 1 $898001 I I I 1 CSE/sn 2007 Contract and Payment Status Updated: 5/17/2007 TOW OF VA rV.JJ6 .,,VJ, AJAPWWU. 4%WVJ:d August, 2006 TO: Sa.:,..J Event Producers Subject: Funding Requests for Special E,%,_6 in 2007 A.1.,., lad are an application and for producers of Speciail Ev io ; .Wl who are fimdi®g from .11 the Vail Commission on Special Ev,."L (CSE) for a%,;,. -LA in 2(107. The t bn will give particular atta+tion to proposa', for an event which would take pace annually in the later part of June, the later part of August or Labor Daly , , kend. Examples of et w that ? ?. fimded by the CSE in 2006 include: • American Ski C".. • The Session • Spring Back to Vail • TEVA Mountain Games • King of the Morin Volleyball Tournament • Busker Ml t in Lionshead • Vail La....,,,,;: Shoot-out • Vail Amer" Days • Kick-It 3 X 3 Soccer Tour • Vail Arts Festival Oboberfest in Vail Village and • Lion,,:' b.i 3 • Vaal Film Festival • Vail r'......:w..' Market • .iaa at the Mary • Taste of Vail: Colorado Lamb Cook-off • C:.,..4 Chimera • Vail's First Annual Festival of Martial Arts • Snow Daze • Holidays in Vail The Town of Vail Coemcil has d-riumd the following at 4 I:,, as "gratifying cultural ;. rents." These fall outside the funding authority of the Commi....:..,., and their producers should ad.:.:.... any fandmg . . ;?? to the Town Council. • BRAVO! Vail Valley Music Festival • Vail Daw- Festival • Hot Summer Nights • Bud Lfe Street Beat • Skating Club of Vail! 8 Days at Dobson Arena Prod...,a4 of all other et, ;,„ .. should.., bamit the attached application, ph n 15 copies, to the Ca ion on Special Events by 5:00 p.n. on Monday, October 16, 2006. Appr., ; (..* will lave an opportunity to present their proposals to the CSE on October 24, 2006 and may be awed to meet with CSE members on Wednesday, O..kker 25 to answer questions. Appr, wr71 be notified of their status by II:. ,:,k..ber 1, 2006. Please adkL;,.... any qr i..t':,::.% to: Sybill Navas, Coordinator, Commission on Special Events E-mail: snecialeventsavaileov.com Phone: 970 376-2394 or FAX: 970 476-7141 TOWSE - t - 20(17 Application for Fins Town of Vail Commission on Special Events 2007 Event Fmw&q Guidelism and Action The mission of the Vail Commission on Special Events (CSE) is to support street entertainment and special em i4, for economic vitality, ,year round fun, sense of community and increased quality of r;. perience for guests and residents. To gaaW for fuadmg review, events most support the t,.sj&'s strategic priorities and meet the Mewing requirements: ¦ The event(s) must take place pred®i®dely within the Town of VaiL ¦ Applications must be complete, providing all information and aftwAhm k , s requested on the application form. I..,„ omplete applications will not be reviewed. ¦ Applic ants must .. a., , ;.,,:Ec dollar amount and a brief explanation of how the ., :, 4 .,,ted finds will be utilized_ ¦ Funding allocations will be made directly to the entity whose name appears on the application. All Town of Vail permits and docvmenLAon requi ;, 1 for the production of the event most be Eled under the name of the event producer as it i ?? an the qWfication. ¦ Applicants must provide 15 co*-; , of each application fce distribution to the t,ar; members and staff. Pl--w-- submit the application on 8 %2 x l 1 paper and unbound. The 4-a r, win measure events using the farrowing erawia: ¦ Potential for positive economic iruapact to the mail, rest and lodging, .., an of the community • Alignment with the L:.& mark:A as defined by the Vail Local Marketing District ¦ E. ik, ,, '. , L 6o 6 and qualif iaas of the event producer ¦ Opportunity to leverage finding with sponsorslap6 and/or media emmme so as to ".V" &W-LP the impact of the CSE's contribution • The rent is proposed for a time of year that supports the CSE's goal of ensuring a calendar of ev," that will stimulate the local busing,,, economy dvougWw the year ¦ Contribution to Sense of Community For more detailed information regarding the cams used by the CSE to evaluate the potential of event proposals, p". review the "Vail Commi.%.,;on on Special E ,, w,y" Strategic Plan 2006-2009," which can be accessed on-line at www.vailizov.com, click on "Vail Information," then "Special Events." The plan can be fired on the Commi.,u on an Special Events web page. TOV/CSE -2- 2006 Appli w.,_' ..., for Finds VAU ' floe E`er a . fiat! ?C? by ?°the °f to of fy event Eve p? e_ 01 of t? con n, Sp?'a'l lam' ttg o"bW. on to the P. eves at agme In co, hs . ° rt ac, cast he P ° to . the even insult tt theH, -. , the Ev 6000, ` Event Of V&POSe :Oj Event w ie. Ate' d 00,00 its loquest, for the Spec Tawn, of VaA on abiP. UPW from the _ .,f? of met of the to of any., Ito copies as V ,E, vW?th f V al to , post ?. g ? Town f? ? of tb? eve, tooclww_ .7 7. P10i evt lily, what go &VS of . ?clvd' Fives' Eve Vom g sbren '.. floe. CVOO dnc CSE -Come the ewe bctakeft:' OOKOY'V WOWS evet . Gov !??i the event wentweu elo *CCSE woke" ce *t i3u?' of *e vet o A boviagV file Mors of e ad &0" C m , resin and loing tu. .0401, the Iota o to media exPoSum WwrA uny Off o Visit b0mt to e vent imand I Of for VO P VoilesyQ: paw H did M" be or'haM4 de .Acd Complei Town of Vail Events at Coon on toad Evenn+ 75 S°utt'F S. CO $165? c gy 239 Vail, a p 'on,Pl v.co or a 376-. TPI For ?tiona? eci alevents wail o 2007 ApPucW'0'farFuns -3-- -rOV ICSE 'J VAIL COMMISSION ON 6t 'jXUL EVEN c s 2007 EVENT FUNDING APPLICATION Pl W 6. Print or type A -JO ? EVENT: ? PROK6r u DATE(S): ? AMOUNT OF CASH FUNDING REQUEJ i rj.*: • PRODUCING EN Y i i f: President or Executive Director's Name: Name and Title of Peasan Comte the Applicahm Ad ,,,a: Telephone. / Cell: / FAX: / WEBal i z: E-Mail A&-".,A: G ".9g .. 'L., ,bon's taK For Profit Non-Profit' Not-for-Profit* Non-Profit (50IC 3), arNot-farms (501C-6) aaS iaitU®ns, ply,." attach c? State D;..,.: :. biment of Revenue Ceaffm ate with ibis qVlicafim Tax payer ID# o Does the Event benefit a chwity9 Yes No o If yes, pt:,..,:, name the beneficiary. Mission Statenl:,.L Number of your organization has been in :. ?..?:...:,.,.?. • Brief Des..,:.,don of the E,% ;...L • D.-a....'be vl event will be located within the Town of Vail: • Will any portico of the event take place ouW& of the Town of Vail? Yes No If yes, please explain: TOV/CSE -4- 2007 Appli ,:for Funds from the CSF;- USM05 4L f yo • please dcXiibe 140 _--- V Yes To?w° of y? Tows on ,„,?? will Sbe d f 4 grew ro exewmprod .0 ?S' ex, TW V rU Wd&OA o°r0, Wcl a e" ?? ice • + lOWS e4" If yes Pleas wws of y in even J inP?`nou's Yom" Of event "??' ems-) ad?sts, e%1m rlvaaabef ° o Monks of p put of Stow_-y--/° 00 rtvam 0/0 ?? 2005 . Local-- to m" event in 005? YOU 'Waay Yeo, Yes • If per' If yes, *00C' e ? • Do 100 a if yes, sad -? ama 7oae"a Ate' cif god oc-pewe Comol ? # . s eve ' so alaio to T°vrn of Vail of ewe p ofp''' aa,' . of V"* sod W00.0 ?s TWO. mli - ? toToof of ill ?? whit pa OfEgos at;°ns and of Di° Famds 00'7 ? ? 2 .5- -YOviCSE The CSE appreciates the inclusion. of any additional support matmia g, I h as video:,,. 6Jti Pm&.? s, nevus articles and other printed materials. PLEME SUH1' 15 r-OPM (at least one formaMd seas to. tie essify copied, Le. . a®bodmA 8 % z I I size) OF 11 tt& COMPIA& t 11 0 APPLICATION AND REQUIRED . A7TAC?18 M. Vag Coon on_ C/o SybW Navas Town of Vail 75 S. Frontage Rd. Vail, Co.81657 For additional information contact t,,r: Coordinator, Sybil] Navas at 970 376-2394 or'.- -MOM FOR CSE USE ONLY: EVENT NAME: PROPOSho DA it ra: Funding in the amount of v<. approved by the CSE on (date) Subject to the following conditions: Sib' : , ine: CSE Coordinator Signature: Applicant Unless odwrwise,, ;,,.:fled in the contract, wr, fimds wiill.be dishributed pec the following ' ¦ 1 /3 of the amount upon the sigt i of a contract s6pulating the tam of the LSE's funding all M?l:on. ® 1/3 of the amount upon submittal of a oonwl:le Special Event P"- -'I Application,'. which is due a minimum of 45 days. prior to the start of the 'evennt. ¦ .1 /3 of the amount upon the coml"o n of the event TOV/CSE -6- 2007 ApplL,--:.- for Funds CSEIsn 2007 CSE Budget Request Submitted July 2006 Commission on Special Events: 2007 Budget Proposal 2006 Allocations: Estimate for 2007. EVENT FUNDING: Multi Year Event Contracts: TEVA Mountain Games $78.500 TBD Vail Film Festival $55,000 TBD The Session $18.000 TBD Kick-It 3v3 Soccer $25,000 TBD Lacrosse Shootout'07 allocation is 2nd in 3 yr contract $15.000 $12,500 Subtotal: Multi Year Contracts $173,500 $220,000 New Events for 2007: Vail Valley Foundation/Pro-cycling Event $0 $150,000 Convergence Festival $25,000 TBD Late June/ Summer Kick-off Event TBD Subtotal: New Event Funding $25,000 $250,000 Dis- - dormry Emd FUMBW Direct Event funding to be aeocatied rirough Fag 2006 RFP Procedure* $365,590 $350,000 Street Entertainment $31.500 $32,500 Construction Mitigation Funds: managed by the CSE $16,000 $17,500 Subtotal: Discretionary Event Funds $413,090 $400,000 Total Event Funds: $611,590 $870,000 ADMINISTRATION: Coordinator Salary" $32,500 $36,500 TOV Health Care and Benefit Package $0 $12,000 Meeting and Office Expenses $2,800 $3,500 Event Evaluation and Research*** $0 $25,000 Web-Based Special Event Handbook $25,000 $0 Town of Vail: Blue Parking Pass in-kind in-kind Total Administrative Funds: $60,300 $77,000 TOTAL ALLOCATIONS: $671.890 $947.000 -This iK4des kerdulg for America Days% OkftedeA Fk9days in Vb% Fa?.% Maslmt and any o#m events receiving allocation as part of the CSE% annual fa0 RFP,. **M adman to ntanaQ n=d of the CSE BaaM and budget, this aartrac ' indides pennittng and regulatory ot :, ,ht for all Town of Val events. The , .,. - w.J reflects an -ase from 25 t0 30 hours/week with a $2.t37lhoerr »? s in the hourly viaige paid, but requests bftsion of Tow arf Vat I N insurance and recreation r?.ay berieMs ***Last year, Councal mqt J the the CSE.,tract for evert e`raktation surveys on a biannual schedule so as to be synrchron aed with the Town of Val and VLMD. CSEIsn Town of Vail Commission on. Special Events: History of Funding Requests and Allocations YEAR: Funds Available: Rollover from Previous Year: Contribution.to America Days from Eagle County: Lionshead Construction Mitigation Funds; Total Funds Available; Event: Updated 5/1812007 2003 2004 2004' 2005 2005 2006 2006 1 2007 2007 $565,000 $565,000 $565,000 $590,000 $590,000 $650,0001 $650,000 $798,000 $798,000_ - ----------- -_$11,026 $11,026 $0 $0 1 1 L $6,000 $6,000 $6,000 $6,000 1 2007 Dates $665,000 $676,026 2003 Funds 2004 Funds Allorated: Requested: Convergence Festival Aug 22-26 Spring Back to Vail Apr 2-15 $32,500 Snow Daze (RevlVaiq Dec 3-16 Teve Mountain Games May We. J6n'3 $75,000 Vail Film Festival Mar 29- Apr 1 $20,000 OktoberfesVHighline Sports Sep 7-9 & 14-16 $0 Gourmet on Gore Sep 1-2 Vail Farmers' Market _ Jun 17- Sep 16 Suns. Ambient Stieet'Entertainment" Jun 22- Sep 3 $47,000 America Days" 44ul $25,000 Taste of Vail/Winter Apr 11-151 $0 Busker Festival at Vail Aug 31- Sep'31 1 Harvest Festival Sep 22.231 1 The Session `Jan 11.141 $20,0001 Kick-It 30 Soccer Tour Aug 3.51 $0 Holidays in'Vail" (VVCTB In'03)? Dec 7- 311 _$20,000 >US Half Marathon Vail Auq 17.19 or 24=26 >The Italian festiVail 2-Sep _$15,500 $15,5001 $74,5001 $60,000 $50,000 $68,500 $47,500 $68,5001 $50,000 $56,000 $60,000 $48,250 $60,0001 $50,000 $5,0001 $25;0001 $5,0001 $50,0001 $10,000 1 ( $50,0001 $0 $32--,0001 $15,000 $50,0001 $10,000 $18,000 $25,0001 $18,001 _$40,0001 $26,000. $25,000 $50,000 $25,000 $35,0001 $30,000. ---$25,000 $40,000 $35,000 $35,000 $35,000 1 $28,000 $0 _ --- - I 1 1 $25,0001 $0 $25,000 $15,000 $30,0001 $15,0001 $20,0001 $17,500 $30,000 $20,000 $25,0001 $10,0001 $20,0001 $10,000 1 $10,0001 $10,0001 $18,0001 $5,000 King of the Mountain Volleyball j Jun 15-17 $7,500 $12,000 _ $7,500 v $10,000 87,500 $10,0001 57,5001 $15,0001 $10,000 CircusChlmeraNCBA, 1 Aug 31-Sep 31 $5,3401 $5,3401 $13,1651CANCELLE1 Lacro4se.Shootout $10;000 $10,000_ $8,000 Jun 24-Jul4 $14,000 $8,0001 420,0001 $15,0001 $12,5001 $12,500 Vail Jazz Festival` w V? Jun24'-AU25Suns. l $0 $30,000 $9,0001 $16,750 `x8,5001 $10,0001 $8,0001 $10;0001 $0 History of Funding I $576,0261 $596,066 2004 Funds 2005 Funds Allocated: Requested: $50,000. $40,0001 $75,000 $65,000 $75,0001 $40,000 $65,0001 $60,0001 $100,000 _ $16,000 $16,000 U96,660 $672,000 $672,000 $7989000.1 ;' $798,000 2005 Funds 2006 Funds 2006 Funds 2007 Funds' 2007 Funds Allocated: Requested: Allocated: Requested: Allocated: 1 $150,0001 $25,0001 $75,0001 $0 $40,0001 $100,0001 $50,0001 $100,0001 $65,000 I _ $50,0001 535,0001 $100,0001 $66,000 $90.000_ $65,000 $80,000 $78,7501 $96,0501 $90,000 .$75,000 460,000 5,85,000 555,0001 $90,0001 $66,000 $100,000 $65,000 $80,000 $80,0001 $80;0001 $60,000 $25,000 $2510001 $501000-_ $01 $75,0001 $40000 $68,5001 $55,000 _ $69,500 $25,0001 $40,0001 $50,000 $30,000 $5,0001 _ I. $10,0001. . 1 $25,000 $20,0001 $2510001 $0 $0 $30,0001 $25,000 $20,000 $25.000 Vail Arts Festival Aug 10.12 $15,000 - $25,000 $15,000 _ American Ski Classic Mar 21-.25 $25,000_ $30,0001$20,000 Martial Arta Festival _ ' Aug 31- Sep 3 CSEIsn History of Funding Total Funds Available: $565,0001 $578,028 $578,026 $596,0001 $598,000 $672,000 $672,000 2003 Funds 2064 Funds 2004 Funds .2005 Funds 2005 Funds 2006 Funds 2006 Funds Evenf: 2007 Dates Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Updated 5118/2007 $798,000 $798,000 2007 Funds 2007 Funds Requested: Allocated: 1 _ 1 _ 1 $1,288,9651 $741,000 $34,320 $48,000 $3,5001 $3,500 $13,68'1 Event Recruitment $35.000 _...... .... $40,000 $35,000 _ r $35.0001 $0 1 "Debit" Card for TOV In-kind Services 1-... . 1 1 $25,000 $01 Special Event Handbook ( 1 $25,0001 $01 1 ResearchlEvent'Evaluation ?.?. $20,000 $16,000 $20,0001 520,000 $24,0001 S01 _ Contracts Subtotal.- Admim, • ... $60519 1 8 1 ..$90:0001 r - 1 $36,0001 r r $51 500 $51,500 ta - TOTALALLOCATIONS X53,974 I $837,1001 - _ $514,8501 $1;026,850i $596,000 1 $1,278,890 $647,590 $1,340465 $792,500 FUND&REMAINING: $11,0261 $261,0741 $61,1761 $436,8501 $0 $606,890 $24,410 $542;4651 $5,500 Taste of VaiUSummer: CANCELLED $40,000 $0 Pete Seiberrs Vail Mtn?Marathon L $7,5001 So Holiday Spirit on' Meadow Drive $21,0001 $0 *Western Regional Softball $0 $1,400 $1,404L.- - -_$1;400 - $0 $01 *US Half Marathon Series $o $0 Sol- $7.000 $o $0 *Nike Jr. Golf All-Stars (3`,yrs) $0 $0 Sol $5,000 $0 $0 1 "Y08" New Year's EveforYouth. --- $4,800 $5,000 $5,0001 $5,000 $o $0 Subtotal: Event Funds $493,455 $743,600 $430,5001 $936,8501 $541,000 $1,168,890 $611,5901 Administratlve Contracts: 1. 1 . 1 Coordinator Salary 53 25 519 $33,501 $33,350 $35,000 $35,000 $32,5001 $3275001 . Expenses 1 1 $3;5001 $3,500 TOV Health Care and Benefit Package *'06 Street Entertainment Includes $16,000dn Construction Mitigation Funds. **'05 &'06 America Days: Include $6000 from,Eagle County >New eventsproposed for 2007 I l ti?' CSEIsn Total Funds Available: Event: VJF: Washington Prep HS Band Mardi Gras Vail BBQ;on Bridge ST Colorado Walks: Race/Walk Winter Street iEntertainment Wendy's Vail Challenge' Cup VRD: Easter Ega Hunt Vail Wine and Food Festival Vail Tipoff Classic Vail Style Snow Show Vail,High Altitude Training Camp VallFilm Festival:Summer Screenlnks _. _ Vail Festivalitallano Vail Classic: Criterlum Vail Classic Vall'Arts and Wine Faire -Sustainable Summit Scott Rella:. Fear No Ice Rotary Rubber Duck Race RckylCntrl J3 Alpine Jr. Olympics OktobertestlEVE (VVCTB In 03) _MRA Symposium Leadville Loop Memorial Ride l Host Communications: Soccer 1 -Halloween Block Party 1 Family Spring Carnival 1 Dine Around.Vail BridgeStreet Jam 1 Big Wheel, Brews 'n Chili (The Graze) l Avon to Vail,Trlathlon CANCELLED l Veil US Nationals,of Skateboarding Vail Armed Forces Week _ l 2007 Dates History of Funding 4-Jul Feb 18.20 23-Jun 23-Sep Updated 511812007 585;000 $5761028 $576,026[ $598,0001 $596,000 $872,000 $672;000 1 $7981000. $798,000 2003 Funds 2004 Funds 2004 Funds 2005 Funds 2005 Funds 2006 Funds 2006 Funds 2007 Funds 2007 Funds Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Requested:' Allocated: l $7,500 $0 $7,7501 S7,7501 $7,750 $0 $0 Sol $0 $25.000 $15,000 501 $5.000 $5;000 l $23,000 $20,000 I $12:5001 $5,000 $0 $01 $0 $58,0001 $0 $0 S0] $01 $20,0001 $o $1,000 $1,0001 $50,000 $0. 50 1 $0. $5,000 5o $0 $2,500 cancelled 1 .I So - SO $0 . $3'000' $0l - _ ` -- __ $19,000 ._____ $7,6001 $15,000 -- $a1 _ _ _ - 50 _ Sol- Sol $01 $10.0001 Sol Sol $10,000 S'10,0001 $25,0001 501 $01 $20,000 $14,0001 $01 Sol $5,a001 sot- 1 l $1,4001 51,4001 1 _I Sets, Jul 1-29L I 3-Sepl $o $65,000 $01 Sol 527.6551 Sol .Sol- Sol $30,0001 Sol Sa $75,0001 $10,0001 $6,0001 $25.000 $1,5001 Sol $1,700 $30,000 Sol I Sol .Sol Sol Sol $25,0001 $1,500 Sol $1,5001 $26,4001 $01 . $15,000 $o1 $8001 $1,5001 $10,0001 $01 $30,0001 $3,0001 $0 Sol Sol Sol I 52) 0,0001 $3,0001 Sol $0 $0 Sol Sol Sol Sol $01 Sal Sol Sol S1 8,3001 Sol Sol $15,0001 $01 Sol Sol $Ol Sol Sol Sol Sol $ol Sol 58,000 $20,000 510,0001 1 $ol I Sol I $0 l Sol $01 From: Sp"l Events To: skwfl@hoftOil.com CC, valldc comcastne clintroxfhotmail.",m, mldrkham@vailresorts.CDM, *.-?hton@mindspring..A.m,.hmt@vail.net Date: Monday - May 21, 2007 9:17 AM Subject: VLMD Budget Infix Per your request Ste, the foaowft Wmebon was prmAded by KM NIcDonald: My records straw the following f`or V?LMD e?;iY.-js by ycw. Couple of notes: In 2003 VLMD was still receiving $150,000 in BUSS..:.,. i License Fees and in seve®l a portion of the fund balance vas used in addition to the lodging tax for VLMD expenses. Judy and Kathleen, please let. me know if these do no moiu.li your,reoorils. 2003 $1.9 million 2004 $1.571 million 2005 $1.541 million 2006 $1.827 million 2007 $1.935 million pro?.? on the L=1 - As r as s - budgeting'bed detei .i rid as a portion. of the AND budget, not sure how that logic apples. Certainly there.is room for.adiaboration; but any bum should be developed from a strategic atandpole t. hi3,gnuch as the L= dab W can sync up with that of the VLMD and the Town of,Vail rear w. effigy: ,. i :a and a more effective outcome, rm all for it. Sybiil R. Navas . Coordi.I&L , Commission on Special Events, Tawn. of Vail 75 South frontae Road Vail, CO 81657 Phone 970 376-2394 FAX:970 476-7141 E-mail: speciafe%,C..-,,6@vaNpv aom It 2007 SUMMER TOV INTRECEPT SURVEY (draft 5/7107 - KT) 1) (ZIPCODE) What is the zip code/country of your primary residence?. 2) (GRPSIZE) What is your group size on this trip, including yourself? 3) (RECOMM) On a scale of 0 to 10 (O=Not at all likely, 5=May or may not, 10=Highly likely), how likely would you be to recommend Vail to your friends and family as a summer vacation. 4) (ACCOM) What type of accommodations are you using this trip? 1 ......... Paid lodging 2......... Friends/family 3......... 2nd home ' SKIP TO TOWN 4......... Timeshare 5......... Other 6......... Primary Residence (SKIP TO PURPOSES) 5) (VALUE) How satisfied are you with the value for price paid for this trip? 1 = Extremely dissatisfied 2= 3 = Neutral 4= 5 = Extremely satisfied 6) (TOWN) In what town or area are you staying? 1 = Arrowhead 8 = Eagle Vail 13 = Minturn 2 = Avon 20 = Eagle .14 = Steamboat Springs 3 = Beaver Creek 9 = Edwards 15 = Vail 4 = Breckenridge 10 = Frisco 16 = Wildemest 5 = Copper Mountain 11 = Glenwood Springs 17 = Winter Park 6 = Denver/Front Range 12 = Keystone 18 = Other 7 = Dillon/Silverthome 19 = Leadville 7) (FLYDRIVE) (Out of State only) Did you fly or drive to Colorado? 1 Fly 2 Drive (SKIP TO NIGHTS) 8) (AIRPORT) Which airport did you By into? 1= DIA 2 = Eagle/Vail 3 = Colorado Springs 4 = Other 5 = Grand Junction 6 = Aspen 9) (NIGHTS) How many nights are you staying in the area? 10) (PURPOSES) What is the purpose of this visit to Vail (CHECK ALL THAT APPLY)? (all but 4 go to speventimpt) 1 =Visiting friends or relatives 2 = Stop on a tour of the area/region. 3 = Outdoors trip (visiting a natural area for camping, fishing, hunting, etc.) 3 = Resort Trip (visiting a mountain resort to relax and enjoy recreation) 4 = Attend Special Event (Go to WHATSPEVENT) 5 = Previous experience 6 = Combining business with pleasure 7 = Business Trip 8 = Other (open ended) 11) (WHATSPEVENT) What special event did you attend? 1 = Teva Mountain Games 2 = Vail Arts Festival 3 = Farmer's Market 4 = Vail International Dance Festival 5 = Bravo! Vail Valley Music Festival 6 = America Days Fourth of July CAVLMD 2007120071Research\.Summer TOV Maze survey 2007 draft #5.doc 7 = Gourmet on Gore 8=Oktoberfest 9 = Other (open ended) 12) (SPEVENTIMPT)How important is it for Vail to offer a variety of special events throughout the summer? 1 = Not at all important 2 = SKIP TO WHOHERE. 3 = Neutral 4= 5 = Extremely Important 13) (WHICHSPEV) What one type of event would you most likely come back to Vail for? (Choose only one) 1 = Sporting Events 2 = Art Festivals 3 = Music Festivals 4 = Food Festivals 5 = Concerts 6 = Holiday Events (4`n of July) 7 = Seasonal Events (Oktoberbest) 14) (WHOHERE) Who are you here with? (choose only one) 1 Self 2 Spouse/Significant Other 3 Family (includes kids) 4 Friends 5 Group 6 Conference/ Wedding Group 7 Family and Friends 15) (PREVIUSV) Prior to this trip, when did you last visit Vail? 1 = This season (summer) 2 = Last season (summer or winter) 3 = More than two seasons ago 4 = First Visit 16) (ACTVITIS) Which of the following activities have you participated in (or plan to) on this trip? (Choose all that apply) ACTIVITIES: 02 = Alpine Slide 03 = Backpacking 04 = Birdwatching 05 = Camping 06 = Canoeing 07 = Climbing Wall 09 = Disc Golf 10 = Fishing 11 = Goff 13 = Hiking 14 = Horseback Riding 15 = Hot Air Ballooning 16 = Hot Springs 18 = Jeep Tours 19 = Kayaking 20 = Miniature Golf 21 = Motorcycling 22 = Mountain Biking 23 = Mountain Boarding 24 = Orienteering 25 = Paddle Boating 26 = Performing Arts/Cultural Events 27 = Rest/Relaxation 28 = Road Biking/bicyling 29 = Rock Climbing 30 = Rollerblading 32 = Self-Improvement Classes 33 = Shopping 34 = Sightseeing 35 = Spa Treatments 36 = Swimming Pool/Jacuzzi 37 = Walking 38 = Wedding/Family Event/Friends 39 = Whitewater Rafting C:\VLMD 2007\2007\Research\Summer TOV Maze survey 2007 draft #5.doc .• 40 = Scenic Chairlift Rides 41 = Tennis 42 = Interesting Architecture 43 = Historic site/area 44 = Famous landmark 45 = Fair/Festival/Exhibition 46 = Elegant Restaurant dining 47 = Unique local foods 48 = Art Gallery 49 = Museum 50 = NationallState Park 51 = Sports Event I Will need to combine to compare dining out %. Regarding your shopping experience in the town of Vail this summer, rate how well the following aspects meet your expectations. (1 = Not Meeting expectations, 3 = Met Expectations, 5 = Exceeded Expectations) 17) (SHOPV) Variety of retail options available 1 2 3 4 5 18) (SHOPHOUR) Hours of operations 1 2 3 4 5 19) (SHOPVAL) Value for price paid 1 2 3 4 5 20) (SHOPTOTAL) Total number of retail shops available 1 2 3 4 5 21) (SHOPP) Which types of retail stores did you make a purchase in: (check all that apply) a) Have not purchased anything (if checked, move onto next question) b) Clothing and Clothing Accessories c) Jewelry d) Luggage & Leather Goods e) Souvenir/Gift f) Stationary g) Confectionary h) Specialty i) Art Gallery j) Electronics k) Toys/Children's 1) Furniture/Home Furnishings m) Book Store n) Shoes and Accessories o) Sporting Goods p) Grocery/Sundries q) Florist r) Pet & Pet Supplies 22) What type of retail store were you not able to find in Vail: (check all that apply) a) Found everything (if checked, move onto next question) b) Clothing and Clothing Accessories c) Jewelry d) Luggage & Leather Goods e) Souvenir/Gift f) Stationary g) Confectionary h) Specialty i) Art Gallery j) Electronics k) Toys/Children's l) Fumiture/Home Furnishings m) Book Store n) Shoes and Accessories o) Sporting Goods p) Grocery/Sundries q) Florist r) Pet & Pet Supplies C:\VLMD 2007\2007\ResearcMSummer TOV Maze survey 2007 draft #5.doc V 23) (SHOPDOVVN) What. other towns in the area have you shopped during this trip? (Only ask to non-locals, check all that apply) a) Avon b): Beaver Creek. c) Eagle . d) Eagle-Vail, e) . Edwards f) ' .: Gypsum g) Minturn h) Silverthome (think you need to measure the bleed to the outlet stores) i) Breckenridge 24) (SHIMPROVE) How can Vail improve your shopping experience? (open ended) 25) (TOVBU.ILD) What impact did the construction have on your.visit to Vail? 1 = No effect D I SKIP TO MARRIED. . 2 = Slight effect 3 = Moderate effect 4.= Major effect 26) (BLOWHY) Explain the impact of the construction (open end) 27) (MARRIED) Are you married? 1 =YES 2=NO 28) (KIDS) Do you have children? ,11-YES 2 = NO (SKIP TO YRBORN) 29)' (KIDSHOME) Are any of your children living at home? 1.= YES 2=NO 30) (BRINGKID) Did your children accompany you on this trip? 1 =YES 2=NO 31_) (YRBORN) In what year were you born? 32) (INCNUM) Would you mind telling me which one of these your household fits into? (Show them the categories) 1 $0-$29,999 2 $30,000 $49,999 . 3 . $50,000 - $74,999 4 $75,000 -•$99,999 5 $100,000-$124,999 6 $125,000 - $149,999 7 $150,000 -.$199,999 8 $200,000-$499,999 9 $500,000-$749,999 10 $750,000-$999,999 11 $1 million and over 33) (GENDER) Gender Observation: Male Female C:IVLMD 2007\20071Research\Summer TOV Maze survey 2007 draft #5.doc Af i lo7 W,J 7 AI i 1 ! I r' .b i 1 _ _ ! ?.? 717? its --'-z ----- -- ---- - - 4 . qVop 41 74 cS j? _ _ .. 5?,.?.__.°_? '. _?... _ ?'7.vt?_`a - - __l!tti ? S3?llYz-? _G° _.• _.?G•-,Y-? ___ __?_? _,.. _ .__ .._ u s Zvvc- orl? 14 ?_ w 77;------- -6q.- I .0? -let k . - _-...._ ? . _,?_?._- ? - ? I. -..-.- _.,?.-_-....- __.. .. -- -_ _ _zt...._ b..._ _. _-__-_ __._-__ .. rte,.. ?... .. ......?? -. _r.? -.._,___- --.-°„••7--_.-.....,......._ ..?._-. -?... - =-^ -_ "- - - s.L ?1-,._ 1 4 s!? i i 1 Alt v ?: `" ? ... _? ;. .. . ? .. . _ ._ ? - -, _.._.._. ??_.._.? .. 1 ? r._ ? ?:? ? ?. ? _ ._ .?_..w4 . _ _ ?_ Y_T _ --?-___._??_s.. we ? .?. _ - ... r _ :?..?._ ___:. _ __ _ _? .. _ ._ _ . ._ _ ?.??? ._:.T.-?..- -_.?-?- .__--_-_ _____??? _ __ __.._?r..._. _.T._? ?._?. _ _?.??_.?. ? _ a T_ ._ . _ . ., .. ?, .. __ . . - ?-- ? ?? f ? /??'" ---_- -- - ?--- l?q' - ... .------ -?...?_ ?. -. _?._.- ---- - ------- - ----- - ? G _ ..? ?. ?, _ ? . ' .., '_ ,. .. ?, -= - L L - _- _-.e,_,. w _ G'' ? ? -- ., _ _ fi G ? -:??? ?:- U , S ?- ?-- . .. ,: a S .. ti e?J_ , . ?:?? ?{/ ' i ? - "{ ? ? ` .. ??. .._.? Q ._ - - - -- _. T ` G `/ ??' 9 /???? ?? ?? - N, ? ,, ? ?? ? ____ f, _ ___ ? _ _. ?,? ,.. c ? ? _ __ ___ __. ?_. 19 _, W .? _-_ ? }--- ----_ - ----- 1 _ i 9 _.? i c n _?.?. __ ?. L?__..?.._. .. II?. .?t_ - J ' ? ?. ? - TOWN OF VAIL 1 AA ° o\ A? o• R ? v P 07 'TRIM -*1 M3PX%Mff4 a 3Pa3MW'Y XW Na?R'rH AMElR=Q?* : zj' Nail ' sk'ing RACAMI TMQFVe, .s?i+?w?• ,pr„ w?a w w,rt,r.ae rwwert,+- py?w„.aw Recap Report prepared especially for Town of Vail CSE presented by Highline Sports & Entertainment 0 i t i 2007 Spring Back to Vail Recap Report TOV Commission on Special Events EVENT OVERVIEW - GOALS AND OBJECTIVES • Attract additional Vail Visitors, for the final month of the season, from in and out of Colorado. • Entice return destination visits from earlier winter bookings with value packages to include lift tickets and lodging. • Differentiate Vail in the month of April. • Target youth-minded 30 to 45 year olds. • Target attendees with Household Income over $75,000 • Attract incremental Vail spending $$$ (Lodging, Food & Bev, Merchandise, Lift Tickets, Rentals, Etc.) HIGHLIGHTS Overall, the 2007 event was very successful with greatly increased destination visits, lodge bookings and packed restaurants and shops. Marketing and PR campaigns were very strong in promoting awareness and driving event attendance • Estimated attendance/visitors to Vail during the two weeks of Spring Back to Vail: 150,000 Kid Rock live in concert at Ford Park • Free concert in Vail Village - Third World with Warren Miller movie screening • On-mountain events included World Pond Skimming Championships and Malay Day • Largest World Pond Skimming Championships event to date. • Apr6s and after dark parties took place on eight nights during Spring Back. Additional parties and special promotions, which were not part of the official SBTV schedule, were held in town after each concert. • Out of State visitors up week 1- 85% YOY and week 2 -.5% YOY Vail lodging up 31.6% YOY 11) - • Week 1 - 69% of visitors were from out of State and 19% outside U.S. • Week 2 - 56.3% of visitors were from out of State and 8.3% outside U.S. 0 85% of all event attendees came from places outside of the Vail Valley 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 EVENT BUDGET REVENUES: CSE Contribution Concert Ticket Sales Sponsorship (Net) F & B Sales Entry Fees Total Revenues EXPENSES: Event Site: Licenses & Permits Talent, Equipment & Rental Expenses: Signage & Decorations Rental Items (dumpsters, porta potties, barricades, etc.) Bands, Sound, Support, etc. Purse & Course Items Misc. Event Needs (credentials, t-shirts, travel, misc.) Manpower & Related Expenses: Labor/Announcers Town of Vail Police, Security Public Relations/Marketing/Advertising: Public Relations Advertising/Marketing Administrative: Proposals/Insurance/Supplies/Phone/Postage Management Fee Sponsor Relations: Lodging/Entertainment/Gifts/Transportation Other: F & B Venue Rentals Total Expenses: Net Income: Actual $65,000 155,590 328,000 59,310 2,565 $610,465 $575 575 11,755 20,556 327,119 9,217 24,904 393,551 62,106 13,940 76,046 11,075 26,177 37,252 29,353 25,000 54,353 17,232 17,232 26,176 2,500 28,676 $607,685 $2,780 MARKETING OVERVIEW See Media Highlights RESULTS Estimated Spring Back to Vail attendance: 26,000 • Estimated Incremental Room Nights and Revenue Generated by Spring Back to Vail. The numbers below are final estimates for the 2007 event. Incremental Room Nights Estimated event attendance: 26,000 Those who came just for the event: 65% Those staying in Town of Vail lodging: 50% Average nights stay in Vail: 4.5 Total Incremental Room Nights: 38,025 Incremental Spending Estimated attendance per day: 2,000 Average amount spent: $100 Event Days: 13 Subtotal spent on dining & shopping: $2,600,000 Average lodging price per person per night: $99 Incremental room nights: 38,025 Subtotal spent on lodging: $3,764,475 Number of days in Vail not for event: 1.0 Number of people staying additional days: 2,500 Average amount spent per day: $100 Subtotal spent on non-event days: 250,000 Total Estimated Incremental Spending: $6,614,475 POTENTIAL FOR GROWTH AND DEVELOPMENT FOR SPONSORSHIP AND MEDIA EXPOSURE Spring Back to Vail has made big strides in just four years of existence. For 2008, Vail Resorts has committed to continuing to assist in underwriting the event to bring in national acts that draw large crowds and destination visitors. This will be especially important with an Easter free April. We have a tried and tested foundation in place from which to continue expanding the reach of the event. We will look to continue to build upon sponsorship and TOV tax revenue generation. ' HOW DID THE EVENT IMPACT VAIL'S "SENSE OF COMMUNITY"? Spring Back to Vail impacts Vail's sense of community like no other event. The event, especially the headliner concerts and the Pond Skimming World Champs has truly become a springtime fixture for the Vail Valley. ' SPRINGBACKTOVAIL.COM http://springbacktovail.comJ I y 4 "law. ZPID Mon 7:oopm-on B-Ball and Beers Party - NCAA 'Tap Room 4/2 Finals ' Tue 3:0o-6:oopm Apres Ski Party jl.os Amigos j 4/3 2 Wed 3:oo-6:oopm Apres Ski Party Vendettas 4/4 ' Thu Malay Day (Click here for more info) Vail Terrain 4/S Park Fri 8:0opm-on Bar Party - The George 4/6 Sat 5:00-10:0opm Free Concert with Third World Crossroads 4/7 Featuring Warren Miller Movie ?m S forng 12-2:oopm Enitstfstim Band MidWail Sun Daily Ski and Ride Vail 4/8 Easter 'Mountain Mon Daily Ski and Ride Vail 4/9 Mountain Tue 3:00-6:0opm Apres Ski Party Los Amigos ' 4/10 Wed 8:0opm-on Ski Party The Club 4/11 Tlm S:oopm-on Streetwater Brush Battle & Body Samana 4/12 Art featuring Aquadrum Live! Fri S:oopm-on Bar Party The George 4/13 Sat 2:00-5:00pm World Pond Skimming Golden Peak 4/14 Championships S:oo-io:oopm Headliner Concert - Kid Rock Ford Park ' CLICK HERE TO PURCHASE TICKETS ONLINE Sun Daily Ski and Ride JVail 411$ Mountain " Schedule and acts are subject to change without notice 1 of 1 5/20/07 9:40 AM ooirnur_ eeem rn ve u iueo?rcTiur_ o? eu ?nr+ _ ... ., t . .:. _•,_t>._:.:.. q?n a WV? -[ ut ..rt. Co d"_. _. _.. ... ,...-._ _ 1ral-I1?9LS .0-T ? Skiing FP 4C 1 February 400,000 FP 4C 1 March/April 400,000 Ski FP 4C 1 January 400,000 FP 4C 1 March/April 400,000 Skinet.com Ongoing 400,000 Ski.net e-newsletter 400,000 Table Magazine FP 4C 1 Feb/Aoril 25.000 ?•:G?.?it•'etl° i:? ,' ..w ' _ ???*_ . s.': ,"....... "..?•r ?' p?' r? , `?- :. ... .. _ :Cuuu• ??.ur71P3?i Billboard S Colorado Blvd 228 e/s 500/o Evans 1 4 weeks N Federal 3109 w/s n/o Speer Blvd 1 4 weeks 6th Ave Osage n/s 500 e/o 1-25 1 4 weeks Westword IMP BIN 2 28-Mar. 4-Apr 265.000 Email Blast 1 2-Apr 265.000 Online BannerAd Onqoinq 265.000 Newsletter 6-Aor 265.000 The Onion FC 1/2P 2 4-Apr, 11-Apr 45.000 Newsletter 3 27-Mar, 3-Apr. 10-Aor 45,000 UM .1k. Lia"I Vail Daily FP 4C 22 Odooinq 15,000 70%P 4C 5 Ongoing 15.000 1/2P 4C 1 25-Mar 15.000 Kid Rock 47%P 4C 4 6-Apr, 8-ADr._11-Apr,13-Apr. 15.000 28-Mar, 29-Mar, 30-Mar, 31-Mar, 6-Apr, 7-Apr, 8-Apr, 9-Apr, 11- Summit Daily - Highline FP 4C 10 Apr, 13-Apr. 12.000 Summit Daily - Vail 1/2P 4C 3 24-Mar, 28-Mar, 31-Mar 12;000 Summit Daiiv - Vail 1/412 4C 4 2-4r. 6-A0r,_11-Apr, 13-Aer 12,000 28-Mar, 29-Mar, 30-Mar, 31-Mar, 6-Apr, 7-Apr, 8-Apr, 10-Apr, It- Aspen Times - Highline FP 4C 9 Apr 11,500 Aspen Times - Vail 1/2P 4C 3 24-Mar, 28-Mar. 31-Mar 11.500 Aspen Times - Vail IMP 4C 4 2-Apr, 6-Apr.11-Apr, 13-Apr 11,500 28-Mar, 29-Mar, 30-Mar; 31-Mar, 6-Apr, 7-Apr, 10-Apr, 12-Apr, 13- Gienwood'Post Independent FP 4C 9 Apr 11,500 Leedville Chronicle FP 4C 2 29 Mar, 12 Apr 4,000 r.- - . ., 4 - KYZR :60 spots 140 Weekly KTCL 10 tags Numerous Weekly KBPI 10 tags (Bacardi) Numerous Weekly KBPI 10 tags (Co Crush) Numerous Weekly KCUV :60 soots 20 Weekly Jack FM :60 spots 40 Weekly Steamboat Radio :60 soots 40 Weekly Aspen Radio :60 soots 40 Weekly KEKB :60 soots 10 2-Apr-14-Apr 95 Rock :60 spots 15 Weekly Krystal93 Liners Numerous Weekly KILO :60 soots 87 26-Mar-15-Aor KJAC :60 spots 20 Weekly KJAC :10 soots' 20 Weekly KCUV :60 spots 21 Weekly 0 spots K N N :6 KK 15 2-Apr-14-Apr .. ?y. 60 rr ? {{{r?? L111C•J1H..___- :._ '-.7 ( !- Vail Resorts Vail OOS SB2V 2 26-Jan, 20-Mar 45,000 Vail OOS Retail E-mail 1 22-Feb 47,000 Vail IS SB2V 2 15-Mar, 2-Apr 11 000 Vail Steemvers Newsletter Mention 3 29-Mar, 5-Apr, 12-Apr 125,000 Colorado Pass Club Emails Ticket Promo 3 4-Aor, 11-Apr, 13-Apr 75,000 Vail.com Signature Events Page SB2V All Season 22,000 Events Calendar w/ Link Calendar of Events All Season 4.119.500 Home Paqe Presence Event feature 22-Feb-15-Aor 7,023,854 TV 8 TV Spot 1 1-Jan-15-Aar Live interviews - HSE 15 February-April Live interviews - Vail 2 Mentions Onqoino Weekly Giveaways Ongoing Weekly Plum TV Channel 16 Live interviews - HSE 2 25-Mar, 7-Aor ??,?`-ti?art•1????a•1n7?j?%. _.,?? ? x'_?:?. :i-, a ....° i-?. ?•'. n '.?uu:u:?:c?i?(i'?'?` coiorado Crush Program 1/2P 4C Halftime Spot :30 spot Pond Footage During Game Jumbotron SB2V Loqo Bar Parties Denver area Street Teams Boulder Denver Broomfield DU. Capital Hill 3 4-Mar. 10-Mar ,16-Mar 3 4-Mar. 10-Mar. 16-Mar 1 4-Mar 4 oer Game 4-Mar. 10-Mar. 16-Mar Team of 3 29-Mar Team of 3 30-Mar Team of 3 2-Apr Team of 3 3-Apr Spring Back to Vail is recognized as the TOWN Of VAIL Nation's #1 spring party in the mountains. Covering an entire two weeks, April 2-15, 20071 SB2V featured tens of thousands of Va 111 attendees and a full compliment of not-to- be-missed events including Kid Rock live in concert, apres & nightly bar parties, a free Third World reggae concert, Warren Miller movie screening, and the ever-popular IkIPLO World Pond Skimming Championships. ? skiing i ' BAC_',4RDI M WK OF VAR! ? Vail n '10001 71, 7;7 1 ? skiing 5jtt? 0-VWZ4W Town of Vail's Integrated Components Print Spring Back to Vail was promoted across the U.S. via national, regional and local publications. Multiple 4-color ads promoting the event were published in national print magazines Ski and Skiinq. Additionally, numerous ads ran in the Front Range via the Westword and The Onion, and in the high country's Aspen Times, Summit Dailv News, Glenwood Independent, Leadville Chronicle and the Vail Dailv. PR Multiple Press Releases were sent to local, regional and national media outlets to garner exposure, increase participation and ultimately continue to elevate the awareness and interest of Spring Back to Vail as the biggest spring party in the mountains. Larae Format Billboards Multiple Spring Back to Vail billboards featuring Town of Vail's logo were placed in prominent areas throughout the Denver metro area. Direct Email Permission-based emails featuring Town of Vail's logo and I.D. were sent out to a qualified database highlighting Spring Back to Vail offerings. The emails included event schedules, upcoming concert reminders, and other pertinent information. Online newsletters from Vail Resorts, Skinet.com, Westword, In Ticketing, and The Onion also featured Spring Back to Vail. ME OF iAl' 1 1 1 ? skiing BACAMI. 1 \ J 1041 5,6f? 01V"V1UW Town of Vail's Integrated Components (Cont.) Event Collateral Collateral materials were distributed throughout the Rocky Mountain and Front Range regions. Materials included full-color posters and handbills with Town of Vail's logo prominently featured. Television Multiple television interviews, mentions, giveaways and Spring Back to Vail features were broadcast throughout the Vail Valley, including KVBA TV8 and Plum TV Channel 16. On-air personalities mentioned Town of Vail multiple times throughout. Radio More than four hundred fifty (450) radio spots, live mentions and in- studio interviews promoted Spring Back to Vail and its sponsors, including Town of Vail. Radio buys were placed on KBPI, JACK FM, Vail's KZYR The Zephyr 97.7 FM, as well as stations covering Aspen and Steamboat Springs to Summit County and the Front Range. Online S Drina backtoVail. com featured event information, Town of Vail logo , hyperlinks, pictures and much more. Spring Back to Vail also received features and hyperlinks on popular sites globally, including Vail.com skinet.com, visitVailvallev.com and freeskier.com. Sianaae Town of Vail's logo was included on the double-sided 4'x 20' Town banner positioned in Lionshead and on chairlift signage at the Vista Bahn and Gondola base areas. On-site, Town of Vail signage was featured at the Kid Rock concert at Ford Park, Third World concert at Crossroads, and the World Pond SkinI ng Championships. NWNff VARL 1 1 1 1 1 1 skiing 1 1 ? Ba.Caao1. S?r4?M'cvl??? UNP?lN+.4.W Town of Vail's Integrated Components (Cont.) VIP Hospitality Town of Vail`s logo was featured on sponsor T-shirts provided in all VIP gift bags. Event Announcer The event's professional announcer mentioned Town of Vail multiple times throughout the many SB2V events. TO ?W OF n-VAK? ? Nail. 1 1 1 1 1 r ^J 1 ? skiing ? BACARDI Aa e4ee." ,r Billboard Artwork Actual Large Format Billboard TOWN OF VAIL ? Vail 1 1 1 ? skiing ' BACARDI. Akf4" V, ed.,&" Town of Vail Banner Actual 4'x20' Double-Sided Banner TOWN OF nVAIL' Va skiing ' BACARDI TH N-ORN'ivH ? p T?•taTY ZN +? TN NOnTii syynsKO.' I? I V .x..alzs . , ti? o ' o CLL•.ixLJ'1{a.u ti7'?,.,. ?r,? .?y:.? .fin, sr1+?i?%+.. APRIL 2-15,2007 Event Poster ., --.. -- TORTN -.1- Actual 11'x17' Posters Concert Poster Nail ?. s6ng iwtww? TOWN Of VAIL Vail 1 ? skiing ' BACAItDl Ak"i,?41 V, ""/wml Handbill Actual 2'x6' Handbill NAIL GV?? Credentials skiing Ak"Ui?? 14, Actual Great"",?'_ TOWN OF VAIL 'Vail ? I skiing BACARDI Akt4"IWA'? -rt Pocket Schedule Front 1 mmv.Tl ACres bW Lpr.4 sll hrtr l.odvlaa a.lartlq I.il r..,-..???.rt 1 J 1 jT? T; rr.. coecn von tn,ra Mona .? ro.i let MUrve 1619vr T Lprta a,1'Yt7 !a A-*- u:. f lr?A 1.u4 Y MMy Art harwle? 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