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HomeMy WebLinkAbout2007-06-26 Support Documentation CSE Regular Meeting t MINUTES:'. Town of Vail: Commission on Special Events Meeting Vsl Town Coainc Chambers 'T'uesday, June 26, 2007 at 9:001 a.m. CSE Members Present. Bobby Ban$ Stephen Connolly, Clint Huber, Meggan Kirkham, Scott Stoughton and Chairman Dave Chapin CSE Members Absent. Heather Trub Others Present: Lorelei Donaldson, Kelli McDonald Michael Imhof, Joe Blair, Sean Cross, Scott Cross, Megen Museiades, JoAnn Moore, Je Brausch, Pam Brandmeyer, and Sbill Navas Chairman Dave Chapin called the meeting to order at 9:00 a.m.. Administrative Items: • Lorelei Donaldson swore in newly appointed CSE member; Bobby Bank- lo fill: the term vacated by Robert Aikens which expires December 31, 2007. ? Motion.to _,t+. ±e the minutes of the m,:,,4:"g of May22, 2007, as j,Y?.%ented:. M/S/P: Stephen Connolly, Scott Stoughton, Unanimous Coordinator Report: • The; c?.:;ul financial _%PO-adsheet was reviewed and no issues of concern were identified. • Update on America Days:.Sybill reported that, at the urging of the Lionshead business community, the decision has been made to start the July +parade in Lionshead and bring the parade through the mall for the first time in 3 years. A few of the "floats" and vehicles that. are d:;?...,ed to large to safely negotiate the comers within-the mall area will be lined up along the Frontage Rd to the west of East Lionshead Circle, and will be siphoned into :the parade by the Subway bus stop. • RFP for 2008 Events: CSE mean,:..y were encouraged to review last yeaes-RPF and be ,,,,,,.red to recommend changes or additions at the July meeting. There: was general consensus that few changes would be necessary with regard to the general criteria and format. • The final .draft of the "Special Events Guide and Application" was rk,.Lmted. g that, although there are still a few typos and some minor formatting corrections and the c,,j letion of the maps section . r,...aining to be done, Sybill the CSE that the document is jv. gently in the process of being readied for the, online format, which will include easy links one f 1... to another and which will allow event producers to fill out the document online. Noting that the length of the booklet was somewhat longer than originally: intended, she- stated that the ERC had made a conscious decision to include all the information that an event producer might require. CSE members commented that the thoroughness of the document should r re to be very helpful. FinatReports: The Session and American Sid Classic: Michael-lmhof introduced himself to the CSE and distributed an, event recap and budget for both events. Commenting that the two events have, a combined sparmin6 a demo,,t,1 hic of nearly 4 gen,,Y,t:oas,:he r. li?l the Ski Classic's value to the Vail Valley Foundation and the large amount of money it raises for the VVF's local educational grants. He explained that it is a very expensive event to put on, but that CSE/sn WNUTES: June 26, 2007 . Page 1 of 3 N, the connection to the Legends of Skiing is Lj, .. iant in helping to gain,.rpport in the V VF's bids for major i..L.--ational ev;;..t., such as the 2013 World Alpine Ski Ch,__,,:onships. The highly affluent.level of the participants is ?W ctive to small businesses in Eagle County, who see the event as an ..r. rtunity to develop business contacts. Cu.."«sting the youthful den.6,,,hic'of. The, Session, Michael'aoted that it is the only nationally televised on-snow event in Eagle or.Summit County, and except for.the X-Games, the only one in Colorado. Although the ratings for the NBC production were somewhat .disappointing, he ;.,?V ;,&sed hope that the-"marketplace," in the.form of event sponsors, will recognize the long benefit of im 4#!L.g in these t j v ?s of e? :. .wituin the next. 3-5 Next year's event dates will ' be February " & 10 shifting it away fi .... Martin Luther King bay and r . ,..fiomng it after the X-Gaames with the idea of . capitalizing on the excitement generated by that event and attracting'more of the highest level international competitors- wh.6 have piously U.;." wary of possible injurywb" might buyer= ;, .:, ?- :.d them from .._ , :.. ilfmg in Ate, ?.. the following week. Enhancem.,..u planned for next year include an ;.?i ra..led high tech Base Camp with L.- Q.r..ctive cameras and: pumping up the concert with. a "name" band. Meggan Kirkham posed the question as to how Vail mightget more exposure out of these events, given the high level of international participation: CSE members again CDWUrd,., 61 the VFF to look at ways to bring the ei:,-"." particularly the Ski Classic which has a bit:of a private r?.c feel,- more into:the community. in closing, Dave Chapin commented that the roots of the mountain and the community are in'ski racing, and it is important to keep,that connection. Finalize 2000 u &j& Budget. Noting the deadline for a&nittal. of Friday, JRW 29, Sybill r.i,iented the CSE with two : r .sals: the first as l.:. V 1 by the CSE at the May 22 meeting based on an amount .: Y. _xnting 45 % of the 2007 VLMD budget; and a s.,..,...d Alternate P..,j,.sal.based on the Town Manager'.sz,,;,w"-on to al1:TOV d:.',,_ :.ents that submittals should reflect no more that a 2.5% in...;,as;,: Pam explained that the Town Manager's office would be unlikely to support the con.;.,,- of L-:ug the LSE's budget on a % of the VLMD budget, or the level of in...:,ase proposed in that option. Stressing that the VLMD funds are generated by a dedicated tax source and that the CSE funds come-fi; "*. the Fund.and are ,. .,,,5?;.dered to be-more dis..r:;-unary when weighed against the .4 L?. municipal service needs which'the Town is ;,.Ly:,cted to meet, she att?,..,,;zd to disc.,;....: ge the CSE members 2, this _c.,h. Stephen Connolly, commenting that special events are an investment, not an expense, urged the CSE to consider the rationale for the VLMD % L.,W concept as o:&4,,.:bed in the minutes of the May meeting and to s ,,,.,.,.e the office/meeting expenses and ?,..l,:ng_pass items from the event funding budget. Other memL:,.4 ;,4LJ'F i,,,sed con,,:,._ that event. promoters'would be requesting allocations not limited by a 2.5% increase, and that it would be difficult, if not impossible, to nuL;"L in even•the current calendar of with ..,:.,h limited finds, and would certainly make it challenging to attract or develop new events. Pam explained that if an opportunity for an "iconic" event would come up, the proposal could be.. to the Town Council with a recommendation f u". the CSE. Bobby Bank.,;,.. :...y..:, .:rued k;, the dollar amount at. a level commen,,:...," ? with the Town Manager's direction, and to include an explanation to the Council which would stress th_ e benefits of transitiorung to the % of VLMD -budget ,.,.,..,xh in future years. Meggan Kirkham moved to request a 3% in..,.ase over this year's funding allocations, . with the justification that events continue to bring in W. ;. ,.? business to Vail throughout the year. The motion failed for lack of a second. CSE/sn MINUTES: June 26, 2007 . Page 2 of 3 ? Scott Stoughton moved to request-a, totalbudget of $ !l Wi inclusive of the CSE Coordinator salary and benefits. The motion was seconded by Stephen Connolly. tV.sj& members Stoughton, Kuidiam, Huber'and Bank voted in favor of the motion. Dave Chapin voted in. opposition, citing his belief that the CSE- should respect the Town M p ..n to SM 41LI part?.LillStepp CO also vow . l .L{r t.r ? opposition. The motion passed 42. Vail Film Festival/Final Report. Sean and Scott Cross thanked the CSE for their continued st r,, , Z and distributed a final.;...:,,, and budget of this year's event. Highlighting the continued ,., N Ah of the Film F?:yll ral, . ? ? in the,-.,,. of film submittals and the su.... "' " of the .v., " writing problu..., as well as the. ;..,.,gnitiofi of the high quality of the event particularly from within the film industry,-they stated that the Vail.F:;y:: ial was now recognized as one of the top 10 in the world. The affiliation with Product RED is one, of which they are particularly proud, as it r. 6rides global exposure and.3,,.k cs to the.quality'of the eventthatthey would want to partner with such a small event as the Vail Film Festival. CSE members commented that more films g,..?.d toward children and Vail's Spanish speaking visitors would be a wel6ome addition. Additional suggestions included a broader advertising r. Bence on the Front Range, particularly in publications such as West Word.'Finally, the Arrabelle Plaza was mentioned as a possible venue for outdoor s...:.:._Lings. New Business: Stephen,Connolly suggested that, in light of his continued interest in"fostering alignment between the actions of the two b. " .. {:s, the.CSE mewl.:,.s .:.;,:.: Oe the minutes of the VLMDAC. and that the CSE,minutes be sent to'the VLMDAC mewl, ?., as well. Sybill indicated that she would follow up to insure this would happen. The question was.asked, "How does an event become "culturally designated," and thereby qualify to apply directly to x .' cil for funding?' Stephen added that the Vail Film, Festival might be a likely candidate for this evolution. Motion to adjourn at ? 11:10 a.m.` ? -'M/S/P: Stephen Connolly, Scott Stoughton, Unanimous Minutes taken and submitted by .. Sybill R.. Navas, CSE Coordinator June 26, 2007 n Approved bys `ffive AM C "ha?ima n Date: -?-?-? 7 Next Regular C',SE Meeting July 24, 2007 at 9:00 a.m. .Vail Town Council Chambers .. CSE/sn MINUTES: June 26, 2007 Page 3 of 3 j x b ,, i {{ r q t t y { +. ? ? ,, ?• i ' . , t ,? f i ?, i ! r 1 ? x ? 1 F r - i _ j' ? y .. ,? t tr `t 4 t % ti ?e¢ t ;It ? 1 1 { t ?' ? ' r t j t r 1 ,l , ?\Yhvnv?t? 1111 I ?? --,.. 10 ?y f7 )4 j4- I S? 16 ? ?- - 571 ?' 04 11 V J 17 ' '+ v 10 55 - - h dti_ 3 >> GO I Fes- . /If , 1 S 0 "? J 10, V ??. s?k411- Igiv - you __- PA l ? - n ?-5y C - ?- ?` -54 t9 G ( cl- ?0-0 ! - : ?s6 K 11 ?rl ?I / ? Lam- h I J /? /e lU?-- s ,???? ,?'??? i?? I ?.i ?i y ,? ??. PU&LIC NO i ICE: Town of Vail: Commission on Special Events Meeting Vail Town Council Chambers Tuesday, June 26, 2007 at 9:00 a.m. AGENDA: AdminLl.. Jive Items: (5 minutes) • Swear in newly 4.,p a inted CSE member, Bobby Bank, to fill the term vacated by Robert Aikens which expires December 31, 2007/Lorelei Donaldson • At,t,.., ral of the Minutes of the meeting of May 22, 2007 Coordinator Report: (15 minutes) • Financial Report • Update on America Days • RFP for 2008 Events: Review last year's RPF, which is included in your packets, for discussion at the July 24 CSE meeting. • Special Event Guide and Application Final Reports: (15 minutes per event) The Session: Michael Imhof Ski Classic: Michael Imhof Film Festival: Sean and Scott Cross Finalize 2008 CSE Budget: Review the Draft Proposal, based on an amount as a % of the 2007 VLMD budget, as directed by the CSE at the May 22 meeting. The deadline for application to Council for 2008 funds is June 29. (30 minutes) New Business: (5 minutes) Adjournment: 10:55 a.m. Next Regular CSE Meeting: July 24, 2007 at 9:00 a.m. Vail Town Council Chambers Town of Vail Commission on Suecial Events Meeting Vail Town Council Chambers Tuesday, June 26, 2007 at 9:00 a.m. AGENDA: Administrative Items: (5 minutes) • Swear in newly appointed CSE member, Bobby Bank, to fill the term vacated by Robert Aikens which ;,,?.p:res December 31, 2007/Lorelei Donaldson • ArY.,u gal of the Minutes of the meeting of May 22, 2007 Coordinator Report: (15 minutes) • Financial Report • Update on America Days • RFP for 2008 Events: Review last year's RPF, which is included in your packets, for discussion at the July 24 CSE meeting. • Special Event Guide and Application Final Reports: (20 minutes per event) The Session: Michael Imhof Ski Classic: Michael Imhof Film Festival: Sean and Scott Cross Finalize 20M CSE Budget: Review the Draft PropwA based on an amount as a % of the 2007 VLMD budget, as directed by the CSE at the May 22 meeting. The deadline for application to Council for 2008 funds is June 29. (30 minutes) New Business: (5 minutes) Adjournment: 10:55 a.m. Next Regular CSE Meeting: July 24, 2007 at 9:00 a.m. Vail Town Council Chambers MINUTES: Town of Vail: Commission on Snecial Events Meeting Vail Town Council Chambers Tuesday, May 22, 2007 at 9:00 a.m. CSE Members Present. Stephen Connolly, Meggen Kirkham (@ 9.•10), Scott Stoughton Heather Trub, and Chairman Dave Chapin CSE Member Absent: Clint Huber Others Present: Kell, McDonald, Matt Greene, Laurie Asmussen, Je ,ffBrausch and Sybill Navas Chairman Dave Chapin called the meeting to order at 9:05 am. Administrative Items: ? Motion to approve the minutes of the meeting of April 24, 2007, as presented. M/S/P: Stephen Connolly, Scott Stoughton, Unanimous Coordinator Report: Sybill reported to the CSE on the following matters: • Robert Aikens has resigned from the CSE due to family illness. • The Meadow Drive Partnership has confirmed that they are committed to move forward with the Harvest Festival on September 23, and that construction activities along Meadow Drive will not impact the event significantly. • Financial Report: The CSE reviewed the ,F.,.,dsheet. All accounts and funds are on schedule. Intercept Surveys: Kelli McDonald the final version of the survey scheduled to be taken in both Vail Village and Lionshead daily fig,... May 30 through Labor Day, with a goal of 1200 completions. Questions have been included to help the CSE identify what type of event will attract the most interest. A number of questions are focused on the shopping :,.,,r;,Y:ence in Vail in an ?dG:,- ,l to glean information as to what other towns Vail might be losing business to. Each survey is expected to take 5 to 6 minutes- if it c,j,;,a.b they are taking too long, Kelli indicated that a couple of the "sh. , : ng" questions may be eliminated. The results will be presented to the CSE in October. Review of car, Funding Philosophy in W of upcoming REP and worl®g with VLMD and development of the 2008 Request to Council for CSE Funds: Stating the fact the VLMD and the CSE are philosophically aligned to promote economic vitality and increase guest visitation within the Town of Vail and noting that this year's CSE budget "happens" to be 41 % of the VLMD collections of last year, Stephen Connolly r.liJ? J'?J the CSE with a suggestion that the CSE's budget be tied to a % of the VLMD collections of the previous year- which are known by the end of March. With a goal of ,L,;,,uJining the CSE's r rr process, he proposed that the benefits of this concept might include: • Allocations could be made earlier in the year, enabling event producers to plan earlier • Re-allocations, if an event promoter "returned" their allocation for one reason or another, could be made earlier in the year and might provide opportunity for the CSE to issue a 2nd RFP without rushing to the end of the year. • Fund balance at the end of the year would be returned to the General Fund CSE/sn Minutes: May 22, 2007 . Page 1 of 2 ? Following discussion, Stephen Connolly;moved to direct Sybill to a draft budget. request for Vy..,.ral at the June CSE meeting based on 45% of the 2007 VLM_ D budget. Meggan Kirkham seconded the motion, which passed unanimously. Final Reports/Spring Back to Vail (SB2V)s Jeff-Brausch distributed an event and final budget illustrating that this year's SB2V was the most successful by far, that sponsorship support is strong, attendance was record-breaking and VRI is committed to continued support as well. Acknowledging this as a "pivotal" year, he stated that the turnaround in the'budget could be attributed to, better 4,, ,.. sorship, .,t_ .g support from. the "ski company, Highline's over " booking the entertainment. (no MTV involvement) and the excellent weather. Scott Stoughton remarked -that ,the weekend concerts were clearly the big highlight but that the impact of booking the acts late results in losing the opportunity to market the event early. He asked how the mid- week energy could be bolt" ;, L Jeff affi.....: d that the con.,:,.6 are the big L" q, and added that they are looking at ways to condense the event and develop a more festival like atmosphere by shortening the overall time frame without losing. the critical bookings over 2 weekends. Update from Laurie Asmussen on potential New Year's Eve Aetiviti j: Laurie informed the CSE that she is investigating with VRI the possibility of opening up the'Torchlight Parade/Sid Down for public participation, but that it is L.-,.Aistic to ,_,,,..,t any significant additions to this year's event with 50% of the budget already going to fireworks. She added that she may partner with the R_._,Jon District, Youth Services, on an event for young people at.Donovan Pavilion and that she hopes to present a',r "r.. sal in the fall to develop a family-friendly, 1' Night celebration at Arrabelle for next year. New Business: Dave Chapin.,l ,-;1 that he had attended some of the information meetings on the." k" „nosed redevel..l *?...ent of the Lionshead Parking Structure and encouraged the other CSE members to pay attention to the potential of this project: The meeting was adjourned at 10:50 a.m. Minutes taken and submitted by Sybill R. Navas, CSE Coordinator May 22, 2007 Approved by: Date: Dave Chapin, Chairman `Next Regular. CSE Meeting June 25, 2007 at 9:00 a.m. Vail Town Council Chambers CSE/sn Minutes: May 22, 2007 Page 2 of 2 Town of Vail Commission o i Special Events: 2007 Contract and Payment Status I 2007 Town Council Allocation: Event: The Session Vail Mardi Gras American Ski Classic Vail Film Festival Spring Back to Vail Taste of Vail TEVA Mountain Games King of the MM Vollybail Farmers! Market Street Entertainment 680 on Bridge St Vail Lacrosse Shoot-out America Days Kick-It 30 Soccer Vail Arts Festival Circus Chimera Gourmet on Gore Oktoberfest Harvest Festival Colorado Walks:Race/Waik Snow Daze Holidays in Vail Martial Arts Festival Subtotal: Event Funds $780,000 2007 Dates: 2007 CSE Contract Status: Funds Paid Out: Funds Jan 11-14 $26,000 Recap 6/26 $26,000 Feb 18-20 $5,000 COMPLr fli $5,000 Mar 21- 25 $10,000 Recap 6/26 $10,000 . . Mar 29. Apr_ 1 $65,000 _Recap 6/26 $21,667_ $21,687 Apr 2-15 $65,000 -COMPLETE $21,667 $21,867 _Apr 11-15 $10,000 Recap 6/26 $10,000 May 30- Jun3 $90,000 as of 5/11 $30,000 $30,000 Jun 15-17 $10,000 as of 3/23 $3,400 $3,300 Jun 17- _Sep 16 Sundays) $b AO _ sent 4/27 Jun 22- Sep 3 (11 weeks $50,000 as of 5/18 $25,00-0 23-Jun $20,000 as of 4/27 $6,W/ Jun 27- Jul 4 $12,500 as of 2/9 $12,500 4-Jul $50,000 as of 2/9 $16,667 Aug 3-_5 - $30,000 as of 3/2 $10,000 Aug 10-12 $17,500 as of 2/9 $5,834 Aug 31- Sep3 $0 CANCELLED _Sep 1- 2 $40,000 - as of 2/9 $13434 Sep 7- 9 (LH) and 14-16 (W) _$80,000 as of 2/9 $26,667 23-Sep $10,000 23-Sep $5,000 as of 3/23 - $5,000 Dec 3-16 $55,000 as of 2/9 $18,334 Dec 31 + Other Dates TBD $35,000 as of 2/9 $11,667 Oct 13-14 $5,000 as of 6/1 $5,000 ST41,000 Administrative Allocations: Office and Meeting Expenses TOTAL ALLOCATIONS: CSE FUNDS REMAINING: $3,800 $74x,500 $5,500 $21,666 $21,666 Total Funds Amount $011 Paid Out., Owed: $26,000 $0 $5,000 $0 $10,000 $0 $65,000 $0 $65,000 $0 $10,000 $0 $60,000 $30,000 $8,700 $3,300 $0 $50,000 $25,000 _ $25,000 $6,667 $13,333 $12,600 $0 $16,667 $33,333 $10,000 $20,000 $5,834 $11,666 $0 $0 $13,334 $28,666 $26,667 $53,333 $0 $10,000 $5,000 $0 $18,334 $38,666 $11,667 $23,333 $5,000 $0 $389,370 $341,630 $905 $2,695 $400,276 $344,225 CSE/sn 2007 Contract and Payment Status Updated: 6/19/2007 TH OF VAI August, 2006 TO: Special Event Producers Subject: Funding Requests for Special Events in 2007 Attached are an application and guidelines for producers of Special Ev-6 who are seeking finding from the Vail Commission on Special Events (CSE) for e,%,;,-6 in 2007. The CSE will give ,,.Uular attention to prop.,," for an event which would take place annually in the later part of June, the later part of August or Labor Day weekend. Examples of events that were funded by the CSE in 2006 include: • American Ski Classic • The Session • Spring Back to Vail • TEVA Mountain Games • King of the Mountain Volleyball Tournament • Busker Entertainment in Lionshead • Vail Lacrosse Shoot-out • Vail America Days • Kick It 3 X 3 Soccer Tour • Vail Arts Festival • Oktobeifest in Vail Village and Lionshead • Vail Film Festival • Vail Farmers' Market • Jazz at the Market • Taste of Vail: Colorado Lamb Cook-off • Circus Chimera • Vail's First Annual Festival of Martial Arts • Snow Daze • Holidays in Vail The Town of Vail Council has defined the following events as "qualifying cultural events." These events fall outside the finding authority of the Commission, and their producers should address any fimding needs directly to the Town Council. • BRAVO! Vail Valley Music Festival • Vail L..,:,L..ational Dance Festival • Hot Summer Nights • Bud Lite S..:,:,: Beat • Skating Club of Vail/ 8 Days at Dobson Arena . Producers of all other events should w .. 1 the attached application, phis IS copies, to the Commission on Special Events by 5:00 p.m. on Monday, October 16, 2006. Appli-,."6 will have an -,, r mity to their 1,..,v teals to the CSE on October 24, 2006 and may be asked to meet with CSE m:,...bers on Wednesday, October 25 to answer questions. Applicants will be notified of their status by December 1, 2006. Please address any questions to: Sybill Navas, Coordinator, Commission on Special Events E-mail: snecialeventsavaileov.com Phone: 970 376-2394 or FAX: 970 476-7141 TOV/CSE -1- 2007 Application for Funds Town of. Vail Commission on Special Events 2007 Event Funding Guidelimes-and.Aunlication The mission-of the Vail Commission on Special Events (CSE) is to support street entertainment and special events for economic vitality, year-round fun,' sense of community and increased quality of experience for guests and residents. To qualify for fanding review, events must support'the CSE's strategic priorities and meet the following requirements: The event(s),-6.,t take ply;, r,. ;, kzninately within the Town of Vail. ¦.j Applications must be complete, r,,, . -aiding all inL., .. ation and attachments requested on the application f. Incomplete applications will not be reviewed: • Applicants must request a specific dollar amount and. a brief explanation of how the requested finds will be utilized.- Funding allocations will be made directly to the entity whose name. app,,., on the application. All Town of Vail 1, :.i..:l, and documentation -required. for the production of the event must be filed under the name of the event producer as it ,,Vr:, u, on the finding applicatiiorL ¦ Appli.,&.a, must r aide 1S copies of each application for distribution to the CSE members and staff. Please submit the application-on 8 %2 xl T paper and unbound. The CSE wiD measure events =in. the following criteria. ¦ Potential for positive economic impact to the retail, restaurant and lodging sectors of the community ¦ Alignment with the target market as defined by the Vail Local Marketing District Experience and qualifications of the event producer Opportunity to leverage finding with sponsorships and/or media exposure so as to. ' the. impact of the CSE's contribution ¦ The event is r..,rosed for a time of year that supports the CSE's goal of ensuring a calendar of events. that will stimulate the local business t.....am) throughout the year • Contribution to Sense of Community For more'detailed information .:.6,Z. _g the ....".a ..aJ by the CSE.to evaluate the potential of event'L .r.osals, please.review the "Vail Commission on Special Events Strategic Plan 2006-2009," which can be accessed on-line at www.vaileov.com; click on "Vail In:. Ation," then "St, :...:al Ei _-L." The plan can be found on. the Commission on Special Events web page. TOV/CSE -2- 2006 Application for Funds t-> E; f In consi&.4"on of the receipt of fiords ?. „? .the CSE, the Event Promoter will insure that the event is listed 'on the..online c... unity event calendar by submitting a Sr:,.W `Event SNAPSHOT, which can be, accessed on-the 5,,,.':al Events page of the Town of Vail website. Additionally, the Event Promoter must agree to the placement of the Town of Vail logo oil, s,.:xting and promotional 'materials associated with the event as brr. „Y.:ate to the= level of 'sponsorship. Upon its request,. the Event P..,_oter will r . ride the CSE with copies of any film or photo -.Fhs fi.'?_. the event for the purpose of promoting the Town of Vail. Finally; all event prvd?h,:..? lO.YVl wing finding will be ?.r:.Yled to prc..t to the CL....uission on Special Evi,_I:? within 90 days -of the close of their event a written, post- event follow-up document which must include: • An overview outlining the event's strengths and weaknesses: specifically, what went well and what ngmuQes could be taken to improve the ,,; ¦ A detailed event budget showing actual profit and numbers and how-the CSE finding was utilized ¦ A detailed overview of the marketing that was, implemented to promote the event ¦ Survey results showing the estimated effect on the following, per the CSE Criteria: o Attendance numbers and demo6.,4.hic profile o Economic impacts to the retail, restaurant and lodging sectors of the community o Visitor Intent to Return • Potential for growth and the deveL,,r...ent of sr.,..sorships and media exposure ¦ How did the event impact Vail's Sense of Community? Completed Applications may be mailed or hand delivered to: Town of Vail Commission on Special Events 75 South r.,. .;w Road Vail, CO 81657 For additional information,.please c..,.L ct Sybill Navas, Sk r...al Events Coordinator,. at snecialeventsa,vailcov.com, or at 970 376-2394. TOV/CSE -3- 2007 Application for Funds Ni VAIL COMNIISSION ON SPECIAL EVENTS 2007 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: ? PROPOSED DATE(S): ? AMOUNT OF CASH FUNDING REQUESTED: • PRODUCING EN i i i Y: President or Executive Director's Name: Name and Title of Person C?,...pleting the Application: Address: Telephone: / Cell: / FAX: WEBSTIE: E-Mail Address: Organization's tax status: For Profit Non-Profit* Not-for-Profit* Non-Profit (501C-3), or Not-for-F.. .51(501C-? J,&, please attach ..j rent State D.,,,- Lent of Revenue Certificate with this application. Tax payer ID# o Does the Event benefit a charity? Yes No o If yea, please name the beneficiary: Mission Statement: Number of years your organization has L.... in business: • Brief Description of the Event: • Describe where event will be lo..,. ,Qd w the Town of Vail: • Will any portion of the event take place outside of the Town of Vail? Yes No If yes, please explain: TOWSE -4- 2007 Application for Funds • Please describe briefly how you will use the fiords that you are requesting 1;.._ the CSE: • Will additional in-kind services be required from the T..,, ?_ of Vail? Yes No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic sl..,c;l closures, etc. The event ?,,.....oter will be charged for all labor, materials and equipment unless such services are snecifically exempted and approved as part of the Sr...LA Event • Is this a: New event Existing event Number of years in existence Location(s) of event in previous years: • Number of particir«..6 (athletes, artists, exhibitors, etc.) anticipated Number of volunteers needed Number of event staff Total Number of aF,:,..LAv.6 anti..:r A.3 Local % In-state (non-local) % Out of State % • If possible, would you intend to host the event in Vail beyond 2005? Yes No If yes, for how many years beyond 2005? • Do you anti .',,, . regi.,,,?:..g finding :L,-- the CSE next y i, . ? Yes No If yes, in what amount? REQU tED ATrA'L nAENTS: ? Detailed event budget, including all anti_-, ?:1 rL%:....:.s and Va+c'_a- S. ? Marketing plan and detailed explanation of for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or,. , .;;,..L. d demob..,..,hics of event attendees and gr,:..ding. Brief description of potential benefits to the Town of Vail, including an estimated # of in.,.,;...ental room nights and increased spending generated. What return on inv_, f ent should the Town of Vail ? 0.6, _ization rosters naming: ¦ All officers and .r..,F,ective positions ¦ Board of Directors and positions TOV/CSE -5- 2007 Application for Funds r The CSE apr.;,,.:ates the inclusion of any additional 6.ipport m4?,?.:als, such as videos vi-s prograrris, news articles and other printed nul":als. PLEASE SUBMIT 15 COPIES (at least one formatted so. as to. be easily copied, .:i.e. unbound, 8 % a 11 size) OF TIC COMPU& P," APPLICATION AND REQUIRED ATTACffi1ru Y .,*.TO: Vail Commission on E). c..,:al Events C/o Sybill Navas Town of Vail 75 S. F....-4e Rd. Vail, CO 81657 For additional information c.,utact CSE Coordinator, Sybill Navas at 970 376-2394 or ales $ov..,.,... FOR CSE USE ONLY: EVENT NAME: PROPOSED DATES: Funding in the amount of Subject to the following conditions: was arr,r,ved by the CSE on (date) Signature: CSE Coordinator " Signature: Applicant Unless otherwise specified in the contract, CSE fiords will be distributed per the following formula: ¦ . 1/3 of the amount upon the signing of a ,-,1,Aating the of the CSE's funding allocation. _ ¦ ` 1/3 of the amount upon submittal of a L,.,...Jete Special Event Permit Application, which is due a minimum of 45 days prior to the start of the event:. ¦ 1 /3 of the amount upon the completion of the event. TOV/CSE -6- 2007 Application for Funds i TOWN OF VA COM MI310N ON SPEC LAL EVENTS MEMO: 2008 CSE Funding Request TO: Vail Town Council, Stan Zemler FROM: Sybill Navas, CSE Coordinator DATE: June 29, 2007 CSE BUDGET: 2007ACTUAL 2008 REQUEST EXPLANATION: Total Event Funds: $746,500 $851,500 Office and Meeting $3,500 $3,500 No Change: includes $125 per month for Expenses:. home offlee expense reimbursement Town Council $750,000 $855,000 *Based on 45% of the VLMD's Allocation to CSE: collections in 2006 which were $1.9M **At 40% of VLMD budget this number is $760,000 Plus: CSE $48,000 $48,000 General Fund.- 2008 salary will be based Coordinator Salary on the overall TOV wage increase policy, and Benef& which is yet to be determined Total CSE Funds: $798,000 $903,000 Other: TOYParking: TOV Parking: For CSE Coordinator Use: meeting and Blue Pass Blue Pass event attendance. *While recognizing that, unlike the VLMD's lodging tax based budget, the t,oa.'s funding comes from the Town's General Fund, the CSE presents the following rationale for basing the amount of the CSE's allocation on the VLMD's collections: • Philosophically, the VLMD and the CSE are aligned in the PL.,. -ae of pramoting vitality and increased visitation, particularly in the summer and shoulder seasons. • The VLMD collections are an indicator of the economic health of the community, therefore tying the CSE's allocation to that number should coincide with what level of discretionary funding is likely to be available to the Town. • The CSE's RFP process could occur much earlier in the year. The CSE's allocation currently is finalized quite late in the year, which means that event r,,...uoters do not know what the level of sponsorship they will receive until near the end of the calendar year. This is p,..i;culady difficult for events that take place in the I' quarter of the year, such as the Film Festival and The Session. If a percentage of the VLMD collections was established as'a base, then the amount that the CSE would have available to allocate would be known by the 1s` of April and would create the opportunity for the RFP process to occur earlier in the year as well. It has b,:, .." a long term goal to r,, side at least an 18 month lead-time to develop events. • Finally, this would provide time for. event promoters to fully evaluate, the allocation received and. determine whether or not'the event is viable at the level of funding granted. If the allocation should be declined, as has L :.:..? the case a few times in the last couple of S 4;?-, adequate time. would . . Q..ain to re=allocate the finding for an alternate event.. A copy of the CSVs budget showing specific funding allocations made in 2007 is attached. 2007 AlonS E:r r 2WI event ? 30. jLm 3 14-16 Gameg TE'JA W-7- 1 00 2 Banc 1o V W29-W' s F W3- snow Va0 F?? snow ? , 4.??u1 17-sea 16 ) 1 j { .we jw 27-- SeP G X31 +TB? sued anet on NN i, V$a Aug 3- 14 Ka?-W 343 SOCCO .? 11 The session Z 12 rfaA iAds FOGINSA iWX6 0 1 21- 25 s Arty C 17 Ham Vow 15 IWO Co 22-W Ta?stv Ya4 ew Feb is-20 ,,VA va?5 t ? W i3-i4 Va wtolw A? Few Wei Go= $80,000 $80,000 $65,00 $65,000 $65,000 $56,400 iwl? $54,000 $40,000 $35,000 $30,000 $26,000 $20,000 $17,500 $12,500 $10,000 $10,000 $10,000 $14,000 $5,000 $5'.000 $5,000 .rout E'er Aw and, 9 des TpTA1- A'-L nib: C $741 $3,500 $740" $5,500 CsE 2W csE-sn lVul Vl VAI / COS WISION ON x cW.J EVENTS DRALP ! . AL Y tiRNA t h PROPOSAL, MEMO: CSE Fm mrmg Request TO: Van THE CAU13Ck SAM Tyr FROM.- SON 149WAS6 k1JAIL Cam DATE: dine 29, 2007 CSE BUDGET: 2007Actaal Total E, 1W 4 J! Funds: $746,500 Owe and Afeeting $3,500 E .i, .,uses: Town Csaaeil Alloemfafn to Gl= Plow CSE Coordinator Salary and Benefits S754M 20W Req#mg $765,250 EacplaAat?ion: $3,500 No change: includes $125 per month for home office expense reimbursement 2.5% Increase, in accordance with the TOV $768,738 Manager's direction to all dep..,,...ents. General Fund. 2008 salary will be based on $48,000 $48,000 the overall TOY wage increase policy, which is yet to be determined Total CSE Funds: $798,000 Other: TOV Parking: Blue Pass $816,750 TOV Parking: For CSE Coordinator Use: meeting and event Blue Pass attendance. A copy of the r.'.a 's bad shmw1mg specifie fmWftg Hoeatioa? mok in 2067 d aged. IAFT Honda Session At Vail Dates: January 11-14, 2007 Attendance: 15,200 On Site Over 3 Days Website: Demographics - Psychographics ? Age - 75% between age 9 - 34 ? Lead Active Lives ? Gender Split - 60% Males 40% Female ? Heavy Technology Users ? Geographic Origin - Top 20 US DMAs ? Young & Hip.....Trendsetters ? Affluent ? Educated ? Early Adopters I swim W?? MEDIA ? One (1) Hour NBC Time Buy ? Highest Quality Telecast Production One (1) Minute Vail, CO-specific Vignette within 1 HR NBC Program Full page Honda Session ad in Transworld's Snowboarding publication plus material incremental Vail, CO & Session value delivered through Transworld cooperative partnership ? Select Partner Brands Yielded 194mm Impressions Additional TV/Media value delivered VIA: Rush, Kinetic, RSN AND Fuel TV ? NBC Rating.08? Cannibalized reach due to ABC Ski Tour overlap with & Session on NBC NBC Production used 13 cameras providing dynamic visual content and capturing all the Rails and Slopestyle action. 2007 Honda Session Key Differentiators Session 07 marked the first time a 1260 Expanded, compelling Honda Base Camp attracts and holds consumer interest and presence at both Vail & Golden Peak. r $124K in Prize $. Unmatched in North America. More people watched Session than NHL all star game (Versus). r Strong and ever growing brand equity in big-air-under-the-lights concept. r Session Attracts 45-50 of THE best riders in the world. Ranked #2 Snowboard Event in North America, Top 5 in The World. The only network televised snowboard event in Eagle or Summit County Session's success and continued year over year growth helps ensure fans, athletes and spectator desire to return each year. (3&1/2 rotations) had been landed during a US competition. a Session Economic Impact $54,000 'artci)ant and Vendor _odging $46,000 Sodia, , =ood & 3everage & =ntertainment • $16,000 Commercia S)ot Costs TOV / VRI Outdoor J"e, Vetwor c • $12,000 1 Board Va ue TOV and W l S:)ectator S pending -15,200 C 100 += 1.5 M • $18,000 _oca vledlia )urc lase • $275,000 nfrastruc#ure, Equi )ment, =aci ides, ectric, _a nor and Contract _a nor • $295,000 Vationa. Media S)end 9J rr 00 AHg I 0 PJL' '- T LLI V} n: ?]?`F1 ??i?3jfo?J Strategic Event Date Change to February 8-109 2008. (Shifted away from MLK and now 1 Week Post X Games 'I HR NBC Time Buy New Special HDTV Production (Show) for International Distribution VIA Satellite! New-Live Web Cast to be hosted by 4-6 key Session partners New Web- based consumer interaction with Session and Athletes Base Camp, further developed and enhanced to attract spectators and fans Additional investment will go to Free Concert and the securing of a band Marketing and promotion for Session 2008 will begin in earnest mid July 2007 Securing and promoting the best athletes early on, i.e. Shawn White will assist with the hype and rear wting value for 08. Sponsor revenue YTD for 2008 Session currently up $110,000 over 2007 The aesthetic value of living within our wonderful Vail community is undeniable. The Session is committed to providing the Vail community with the best possible athletic events hosted, conveniently in our very unique back yard. 2007 American Ski Classic Dates: March 21-25, 2007 Attendance: 3,400 On Site Over 4 Days Website: www.vvf.org Demographics - Psychographics ? Age - 75% age 35-64,15% 65+ ? Lead Active Lives ? Gender Split - 55% Males 45% Female ? VP, SVP & C Level Executives ? Geographic Origin - Top 20 US DMAs with material % from abroad. ? Highly Affluent - Avg. HHI $250k/yr ? Highly Educated 73% College Degrees ? Travel Frequently for Business & Pleasure s2u-ntrw Participation as an American Ski Classic Partner is as much about a premium brands ability to connect with qualified, active and affluent consumers from around the world as it is about skiing. d¦!¦¦-AIa2 Uft _lrira&-"12Eb?1"4=w!-0-L"-C"6ir MEDIA ? One Hour Program for National Syndication ? Highest Quality Telecast Production by Jalbert Productions ? Multiple Vail, CO Vignettes ? Full page ad in Ski Racing publication ? Syndication ......... 86% are Network affiliates. ? One hour nationally syndicated television show to 72 % of USTVHH - 4th quarter 2007 (over 7 Million viewers) ? RSN television release 82 million hits ? Vail, CO branding in HD Pioneer Vision corporate video segment for trade shows and demos 0 2007 American Ski Classic Key Differentiators domestic and Intl. Legends provide intangible but highly valuable ambassadors for 2013 World Championship bid on behalf of Vail and Beaver Creek Longest standing legend and celebrity ski race of its kind in North America y Celebrating its 26TH Anniversary in Vail Although small in comparison to other large mountain based events, ASC provides select brands unprecedented access to niche demographic. For 25 years an event loved, supported and attended by Gerald R. Ford v Expense heaver event infuses significant money into Vail VIA client entertainment and F&B. 2007 brought two internationally recognized legends into the ASC fold; Kjetil Andre Aamodt and Lasse Kjus. I 2007 American Ski Classic 3ud Jg i'' S''ree--- 3ea--- -Sou Asy um 3,500 :) us a??---end Free Concert r 2007 American Ski Classic Eco io r'c I npac--- 0 $104,000 Generated at Mountains of Hope - 100% to Eag!Ie County Education (Grants) • 500 Guests in Vail Hotel rooms • $189,000 Participant and vendor lodging • $211,000 Social, Food & Beverage & Entertainment • $30,000 Commercial Value TQV and VRI • $12,000 Local Media Spend • $144,000 National Media Spend • $368,000 Infrastructure, Equipment, Facilities, Electric, Labor and Contract Labor • Exposure to Vail Community by participating with Vail Businesses • Event Date Change to March 26-30, 2008. • Upgraded event; infrastructure, sponsorship rights and benefits and legends attendance in a push to further position Vail and Beaver Creek as site 2013 World Championship to be announced May 2008 in South Africa. • Significant additional investment will go towards free concert (Bud Light StreetBeat) VFr CFZte11 v L ?oa.,t?,wide 2007 - onda Session And 200-7 Coun- -rywide American Sri C assic ian ( you -for your su ))or--,." VAELVAU.k:Y FOUNUAnON r4 4 ?ypg?•r'?r V F+` ? ? '? ?'• _ ?? L t? 41 ? + l ?6?'*• ,',4 l.."?' ?:d '"{? ""?•it3'. ? tt ??y?: 1? i?? tFA; ?6t ?i}!?( p , L F, '''???CJJ '1 .?I?_JC? ?r?b •iC.S 'u.;' 4l +J ? YJ tl:?V'20?'gm :'M ? f 'L ; fit, y '??! ', "??,?` `?,q? •,`G` i, I-N L At . ?' str"'411 r r: rT 9` r S4 " r 5+! ' ??? 63.4 ??? t ? r ? 3- .,- Ape a eta t . t i y) fl-l e_. _r 4 ?.t . + tr rfti ` Vd 1 fig.. -? Lu SV Best Life Subaru Fandango -on-der Airlines Esuranc W ireh-nape Stella Artois C xcedrin Cosmopolitan Resort & Casivic; LS ?? J SUBARU ?°`} et 117 c r. ? ? ,r I 4 ? 'ifs Z rfi ?1 Local sponsors. 'srwn Of 'did C SE H Resorts VC BA Vail Dail Slifer, Smith and Frampton frizzlen Pierce Architects The Red Lion 6 .eats NRC Broadcasting Dollar Rental Car -tore UPS S T V8 Plum T is Week in Denver t? Y a. & ap ' IN }} p Ef?.l;. ? ?` i 1 ?° '? ,GIs •F" i? Snow Cake rM 4 h Weaver and an Rho: kn,-- n u Knoc kid &J p Judd p t `. ? flll w- t The 40' vear-cid" Virgivi. Starring Katherine H i p Seth Rogan and ??'aLfl' Rudd 250 HimmCdKev ?n att lan D r f fl t ,. `FESTIVAL hi a Bush, actr4?ss ?b+ (`q?!(??{j?{`??y ?j F? `$w? (['j1??p e tl ???jj}d ?S'° 'yq ?? t K. ?` [4 ( 9 ^' fi ASS U V/{Y C t G ??7+'? `O6? s ,q?y-, +?.7 ?' " ;, VAII cr } lq k 2?! f era ?? -ia' calf d Esposo o, actor D.B. S e e s, actor, director Adam Kaa-ss n Produce 411 ME) ------ --- --- - e vi Submissions ILI u;ul. 1k-5ki? y,.,•- fi-Tk .. ,, •r `j ???'>ik34l+.?C"., tk?t 'c sir+: f,: -r .z ? ( v ? .cry ? ?!y 3 .e r SC - o ? 1 ?f'"y 1 y- P f - r • - t l -?.a .di ? ??rYl # hfi S A?.. ?? i '.i l.'- • 'j 1 ir.: ? ? 'eft ?? " 4 .....41 ..V'r`..3K lt?`C'N?? .. •? {{ tt e>t' f?'''?k s '_ 4+7N` ^ 77. The 001 Vail Film Festival received over 100 million media knpressions Major Media h-npressicns: Hetild iVianid TV Men's Health n-wi The Wall Street Journal The New York Post MTV Forbes The Los Angeles Times KSKL The New York Daily News Chicago TribLUIe PlU0111 V Seattle Times Washington Post KUSA (NB`- Col.u4 cido) :: Meta o Reader- D allds Observer V8 Media impressions 150,000,000 112, 500,000 75,000,000 37,500,000 2004 I , 2005 2006 E 2007 i i j ............... ....... -.... .. ... z007 VFF _ l/FF;T ' A 8?- _ ; 1 V?s3 2004 2005 2000- 2007 t^ Y kz 15 000 , , 1 2 000 , c kt - _ 6 000 , 3 0003 ,, (((»>ttt ,37 p+i . Attend ees TAW 1? b •fiw ,v `dt `.-.ty'N,. `^;Y? 'i'o'..+'"'' t .2 r .'?•? ' r y+' ' P?;? '•?iti `?G^,6t .. <p-.. 3.; 1 ?.,,, of r'?¢ .. r 5 - `J . t> ? v?s+ ' :z ? •-n ?9,ka' . 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"fry [`?. ?l, r? t An Dual Screenwrou I I i LGM- l L a Over 300 submissions Win'ning scripts.1 FesiLival reading 4 I. by we-known u, I Scripts, read i f w 1-- A : Ice s t (ul G r = a v e 6, e nt s zou '-fo R Gold mi-nit Award for Harold Rarnis - acc?d-icrned. Anirrial House Stripes, Groundhog Dciy, Caddyshock, Back to School, Armlyze This, Beckazzled Sophia Buss - fio m anti teievision actress star of s One free Hill, recently starre In The Hitc er ?i Hayden Pane'tti care - te?ev?sion I actress Star of NBCS HL-)v-oes 2 0 st 4 V Ina w Wl'? t lps i ma . IOT ?ta?ent d-Os Stu O. agenctes S ,,,n,al<.e r$ 6? Jib ,- actOTS ,,,OducieTs s ?: 3 ti TT?n _ d' cross 4 year Jiroughout the m? major in p ludg Mc tU product (RED) 5 L f. t ry ?; d_? t SS ILI I P --oduc-: RED) Founded by Bono of U2 and Bobby Shriver, (RED) inspires, connects, and empowers people and business to do what they already do, shop, and do good at the same time. Buy (RED) and help eliminate AIDS in Africa. (RED) Partners: GAP, Sprint, Motorola, Apple, American Express, MySpace, AOL (RED) Vision Short Film Contest This year, (RED) and the Vail Film Festival are very proud to offer a special new (RED) Short Film category. (RED) has partnered exclusively with the Vail Film Festival for this contest. a t 11 t `S F VIZ4 t (7 A Global Campaign: (RED) will promote the Vail Film Festival (RED) Vision Short Film Contest world-wide through its media partners. Vail Film Festival contributes 25% of the entry fees for the (RED) Short Film Category to the Global Fund to fight AIDS in Africa. Winning films will be screened at the 2008 Vail Film Festival ,a Vail Film Festival Media Coverage and Activity Report 2007 Estimated program impressions to date: 2006 Estimated program impressions: Broadcast Media Coverage Date Placement 03/17/07 Vail Film Festival Interview - • Scott/Sean/Megen 03/24107 Vail Film Festival Interview - • Scott/Sean/Megen 03/27107 Vail Film Festival Interview - • Scott/Sean/Megen 03/29/07 VFF Filmmaker Interview - • Daydreamer f 03/30/07 Vail Film Festival 03/30/07 VFF Filmmaker Interviews - • The E, iL=preneur • No Unwounded Soldiers 03/30/07 VFF Filmmaker Interviews - • The Entrepreneur • No Unwounded Soldiers 03/30/07 VFF Filmmaker Interviews - • The Entrepreneur • No Unwounded Soldiers 03/30/07 VFF Filmmaker Interviews - • Sinner • Two Tickets to Paradise Outlet Good Morning Vail Good Morning Vail Good Morning Vail 50.457.373 34,807,274 + Good Morning Vail Fox - KDVR Plum TV (8am-9:45am) MomingNoon & Night Show Plum TV (12pm-1:45pm) MomingNoon & Night Show Plum TV (8pm-9:45pm) MomingNoon & Night Show Good Morning Vail Impressions 70,000 70,000 70,000 70,000 54,860 55,000 55,000 55,000 70,000 Broadcast Media Coverage Cont. Date Placement 03/31/07 VFF Musician Interview - s AM 03/31/07 VFF Filmmaker Interviews - • Sinner •. Do it for Johnny 03/31/07 VFF Filmmaker Interviews - • Sinner • Do it for Johnny Outlet Good Morning Vail Plum TV (8am-9:45am) MomingNoon & Night Show Plum TV (12pm-1:45pm) MomingNoon & Night Show Impressions 70,000 55,000 55,000 03/31/07 VFF Filmmaker Interviews - • Sinner • Do it for Johnny 03/31/07 VFF Musician Interview - • Cary Brothers 04/01/07 VFF Filmmaker Interviews - • Two Tickets to Paradise • Daydreamer VFF Tribute Award Interviews - • Sophia Bush • Harold Ramis 04/01/07 VFF Filmmaker Interviews - • Two Tickets to Paradise • Daydreamer VFF Tribute Award Interviews - • Sophia Bush • Harold Ramis 04/01/07 VFF Filmmaker Interviews - • Two Tickets to Paradise • Daydreamer VFF Tribute Award Interviews - • Sophia Bush • Harold Ramis 04/01/07 VFF Musician Interview - • Buddy Plum TV (8pm-9:45pm) MomingNoon & Night Show Good Morning Vail Plum TV (8am-9:45am) MomingNoon & Night Show Plum TV (12pm-1:45pm) MomingNoon & Night Show Plum TV (8pm-9:45pm) MomingNoon & Night Show Good Morning Vail 55,000 70,000 55,000 55,000 55,000 70,000 -- 1,109,860 TOTAL 17' Radio Coverage Date Placement Outlet Impressions 03/24/07 Vail Film Festival Interviews - VIP DENVER - 12,800 • Scott/Sean/Megen KNUS Radio VFF Filmmaker Interviews - • Two Tickets to Paradise 03/26/07 VFF Filmmaker Interviews - NRC Radio 120,000 • Two Tickets to Paradise 03/28/07 VFF Filmmaker Interviews - NRC Radio 120,000 • Recycled Life 03/29/07 VFF Filmmaker Interviews - NRC Radio 120,000 • Daydreamer • No Unwounded Soldiers • Oscar Wilde Can Keep . His Quotes 03/30/07 VFF Tribute Award Interviews - NRC Radio 120,000 • Sophia Bush VFF Filmmaker Interviews - • Sinner • Do it for Johnny TOTAL 5 492,800 Print Media Coverage Date Placement Publication Impressions 02/11/07 A flurry of film fests in state First Denver Post 1,023,740 Bolder, then Vail 03/17/07 Panettiere to be honored in Vail Denver Post 1,023,740 03/18/07 Get Outta Here! Tips for The Gazette 254,979 Roaming the Rockies 03/25/07 Colorado Sunday: As snow Denver Post 1,023,740 fades, hills come alive with film fests 03/28/07 Vail Film begins; see a few Vail Daily 40,300 trailers .03/28/07 Vail Film Pest Schedule Vail Daily 40,300 03128/07 Festival to give Tribute Awards Vail-Daily 40,300 03/28/07 When Justice goes Gonzo Vail Trail 39,000 03/29/07 Score Music at the Film Festival Vail Daily 40,300 03/29/07 Vail Film Festival. The Directors Vail Daily 40,300 Speak Date Placement 03/29/07 Big movie, little movie 03/30/07 The Vail Film Festival 04/01/07 Another year, another film festival 04/02/07 A Ghostbuster visits the Vail Valley 04/09/07 Mixed Media: British GQ, Details and Best Life party out west 04/09/07 Memo Pad: Taking Space... Gearing up... New style Summer Top Ten Coolest Film Festivals 07' July/Aug Vail Film Festival 07' Total: 18 Online Media Coverage Date Placement Nov 06'- Vail Film Festival March 07' Oct 06'- Screenwriting Contests & Markets Jan 07' Online Nov 06'- March 2007 - Film Festivals March 07' Nov 06'- Conferences March 07' Nov 06'- 2007 Vail CO Calendar of Events March 07' Nov 06'- Mountain Events - March 2007 March 07' Nov 06'- Best Life Vail Film Festival March 07' Nov 06'- Vail Film Festival March 07' Nov 06'- Event Results March 07' Nov 06'- Vail Events Calendar March 07' Nov 06'- Vail Film Festival March 07' Nov 06'- Vail Film Festival March 07' Nov 06'- Vail City Insider: Vail Film Festival March 07' Nov 06'- Vail Film Festival March 07' Nov 06'- Vail Film Festival March 07' Publication Vail Daily Rocky Mountain News Vail Daily Vail Daily DNR Women's Wear Daily Movie Maker Best Life Magazine Print Media Coverage Cont. Impressions 40,300 694,281 40,300 40,300 62,448 174,472 216,000 2,250,000 7,084,800 Outlet VisitorslWeek Dfgdocs.com - Moviebytes.com - Kodak.com - Booger. com - Vacationsmadeeasy.com - Mediaguide.snow.com -- Skitown.com - Filmclub.com - Westword.com - Rsn.com - Zwire.com - Answers.com - Marriot.com - Travelmax.com - Frommer's.com 1,072,745 Online Media Coverage cont. Date Placement March 07' Vail Film Festival 01/09/07 2007 Vail Film Festival 02/02/07 Vail Film Festival Screenwriting Competition 02/11/07 A flurry of film fests in state First Bolder, then Vail 03/06/07 Vail Film Festival 03/09/07 Vail Film Festival Announces 2007 Tribute Award Recipients 03/12/07 Vail Film Festival Announces 2007 Tribute Award Recipients! 03/12107 Vail Film Festival 03117/07 Panettiere to be honored in Vail 03/18/07 Happenings 03/20/07- 2007 Vail Film Festival Honorees 04/20/07 03/20/07- Intriguing Film Lineup at Vail Festival 04/20/07 03/20/07- O&A with Filmmaker Marc Benardout 04/20/07 03/20/07- Vail Film Festival - Calendar of 04/20/07 Events 03/20/07- Vail Film Festival 04/05/07 03125/07 Colorado Sunday: As snow fades, hills come alive with film fests 03/25/07 Vail Film Festival 03/28/07 Best Life Vail Film Festival 03/28/07 Vail Film begins; see a few trailers 03/28/07 Vail Film Pest Schedule 03/28/07 Festival to give Tribute Awards 03/2.8./07 Lifestyle Trends in the Vail Valley 03/28/07 When Justice goes Gonzo 03129/07 Film Festival Selections The Knife Grinder's Tale 03/29/07 Vail Film Festival 03/29/07 THEM (ILS) Screens at the Vail Film Festival 03129/07 Vail Film Festival 03/29/07 (RED) Announces New Film Category for 2008 Vail Film Festival 03/29/07 Score Music at the Film Festival 03/29/07 Vail Film Festival. The Directors Speak 03129/07 What's going on outlet Vail.snow.com Tvdevelop.com Filmmakers.com DenverPost.com Colorado Film Society Newsletter Monstersandcritics. com Gofilmfest.com Colorado Skiers Connection Denverpost.com American Profile.60m Reeltalkreviews.com Reeltalkreviews.com Reeltalkreviews.com Vail.net Visitvailvalley.com DenverPost.com 995themountain. com Skitown.com VailDaily.com VailDaily.com VailDaily.com VailTrail.com VailTrail.%^011 Usc.edu Gofilmfest.com Darkskyfi Ims. com Wcities.com Boston.com VailDaily.com VailDaily.com Plumtv.com Visitors/Week 961,368 3,000,000 12,302 961,368 2,740 2,740 2,740 961,368 19,998 119,092 119,092 119,092 103,331 103,331 152,814 119,092 119,092 21,000 Online Media Coverage cont. Date Placement Outlet Visitors/Week 03/29107 Big movie, little movie VailDaily.com 119,092 03/39/07 (RED) Announces New Film Category Marketwatch.com 4,149,372 for 2008 Vail Film Festival Filmmakers Asked to Draw on Creativity to Raise Awareness of (RED) and the Fight Against AIDS in Africa 03/30107 Welcome to Vail-lywood Plumtv.com 21,000 03/30/07 Vail Film Festival Gofilmfest.com 16,535 03/29/07- Features: Vail Film Festival wreimage.com 2,000,000 04/29/07 03/30/07 "Snow Cake" and uRed Road" Indiewire.com 3,000,000 Bookend Vail Film Festival 03/30/07 The Vail Film Festival RockyMountainNews.com 749,996 04/01/07 Another year, another film festival VailDaily.com 119,092 04/02/07 Epson Plays Major Roles in Vail Film Wach.com - Festival and MethodFest 04/02/07 Epson Plays Major Roles in Vail Film Indfilmco-op.org - Festival and MethodFest 04/02/07 Epson Plays Major Roles in Vail Film Betanews.com - Festival and MethodFest 04/02/07 Epson Plays Major Roles in Vail Film Digitalmedia.net - Festival and MethodFest 04/02/07 Epson Plays Major Roles in Vail Film Sys-con.com - Festival and MethodFest 04/02/07 Epson Plays Major Roles in Vail Film Broadcastnewsroom.com - Festival and MethodFest 04/02/07 Sophia Bush at the 2007 Vail Film Blogowogo.com - Festival 04/02/07 A Ghostbuster visits the Vail Valley VailDaily.com 119,092 04/03/07 Vail Film Festival in Vail, Co Vacationsmadeeasy.com - 04/03/07 Vail Film Festival: Rated #8 for all Vail Yahoo Travel. com 13,622,640 things to do 04/04/07 Professor's war film debuts at film Quinnipiac Chronicle festival 04/06/07 Vail Film Festival: a celebration of Chicago Maroon.com 28,500 excess 04/06/07 Film Festival News: Vail presents MonstersandCritics.com 3,000,000 eight awards 04/09/07 Standing up to Raging Bull New York Post. com 606,816 04/09/07 Memo Pad: Taking Space ... Gearing Women's Wear Daily.com 38,049 up... New style 04/09/07 Magazine Seen:. Vail Film. Festival Foliomag.com 3,387 04/17/07 Face Time Mediaweek.,,,i m 181,788 Airing 2007 Vail Film Festival Coverage Maniatv.com 6,000,000 04/02/07- 04/20/07 Summer Top Ten Coolest Film Festivals Moviemaker.com 21,249 07' TOTAL 69 I - 41,769,913 VFF 2007 Collateral and Advertising Collateral Postcards Car Decals VFF'Staff TShirts 3-Fold Brochures Program Guides Schedules VFF'Banner VFF'Posters VFF Sponsor Slide VFF promotional Slide VFF'Sponsor Poster Newspaper Vail'Daily Vail Trail ' Summit?Daily News Aspen Times Glenwood ;Springs Post Independent Eagle•Valley Enterprise Boulder We" Magazine Beat Life magazine Vail Beaver Creek.Magazine Radio KSPN, KSMT KNFO KFMU, KIDN, KRMR KSKE KTUN Jack FM KCMV KCUV The Mountain Television TV8 PlumTV TV5.Vail BTV, Boulder Comcast Internet Fandango mewsletter Fandango, Banner Ad ValllFilm Festival website Vail'Film Festival newsletter This:Week in Denver 995theMountain.com Vail 1Resorts marketing (see Vail Resorts marketing doe) Vieitvailvalley.com Slifer Smith &' Frampton newsletter Placement postcards distributed in Vail Valley, Denver,rand Boulder Decals placed on 16 cars; driven In7Vail 200 Festival!Staff and Volunteers,wore VFF Staff Shirts. Brochures distributed throughout Vail Valley Program Guides avallable in Welcome Tent, Will Call; and Theaters Schedules available in Welcome Tent, Will Call, and Theaters Banner displayed atWelcome Tent in Vail Village 400 small posters, and 20 large posters displaved throughout Vail Valley Official Sponsor Slide shown before all festival films Shown for month leading up to festival In Cascade and Crossroads Welcome Tent, Will Call, Theaters Vail Valley Vail Valley Breckenridge, Frisco, Keystone, Copper Mtn., CO Aspen, CO Glenwood Springs, CO Eagle Valley, CO . Boulder, CO Nationwide 265 locations throughout Colorado (Aspen, Breckenridge, Glenwood Springs) (Aspen, Avon, Glenwood Springs) (Steamboat) (Vail,Valley, Westem CO) (Vail Valley, Western CO) Vall Valley, Westem'CO) . Nall Valley, Westem.CO) IDenver . Metro I Denver Metro Nail Valley Vail Valley, Aspen, Hampton, Nantucket, Telluride, Martha's Vineyard Vall Valley I Boulder IColorado - Statewide IEmail Blast I Website I Website IEmail Blast I Website (Website I Webske: I Webske I Email Blast Exposure 5000 postcards 30,000 people in:Vail during display dates 30,000 people inMail during display dates 6000 brochures 3500 Program:Guides 7500 Schedules. 30,000 people imVail during display dates 30,000ipeoplein-Vail during display dates 15.0001 Impressions 40,0001impressions I20,000ampressions 352,000 impressions (16,000 per day x 22 days) 88,000 impressions (11,000 per week x 8 days)' 240,000 Impressions (12,000 per day x 20 days) 230,000 Impressions (1:1500 per day x 20 days) 1200,000 Impressions (10,000 per day x 20 days) 1310,000 Impressions (15,500 per day x 20 days) 175,000 Impressions (25000 per week x 3 days) 1 1,495 14,700,000 (25,000 x 188 spots) 14,114,000 (22,000 x 187 spots 13,366,000 (18,000 x 187 spots) 15,076,000 (27,000 x 188 spots) 140 spots 140 spots 120 spots 130spots 140'spots I 17,256, I 11,400,000 Impressions (70,000 viewers x 20 spots) 112;000,000 Impressions (600,000 viewers in all markets x 20 spots) 1200,000 Impressions (20,000 x 10 spots) 1210,000.ImpressIons(35;000 x 6 spots) 124,500,000 Impressions (250,000 viewers x 98 spots) 1 38,310, 12,500,000 people 1500,000 people 160,000 unlaus visitors 160,000 Impressions (5000 recipients x 12 newsletters) 112,000 people 13,735,900 impressions 217,000 ,000 000 000 125,000 people - r ?' VFF 2007 Collateral and Advertising Collateral Placement Postcards postcards distributed in Vail Valley, Denver, and Boulder Car Decals Decals placed on 16 cars,.drivenin Vail VFF Staff TShirts 200 Festival Staff and Volunteers wore VFF Staff Shirts 3-Fold Brochures Brochures distributed throughout Vail Valley Program'.Guides Program Gukies:avatiabk:an Welcome.Tent, Will Call, and Theaters Schedules Schedules available in Welcome Tent, Will Call, and Theaters VFF Banner Banner displayed at We:,....,.;. Tent in Vail Village VFF Posters 400 small posters, and!20 large posters displayed throughout Vail Valley VFF Sponsor Slide Official Sponsor Slide shown before all festival films VFF promotional Slide Shown for month leading up to festival in Cascade and Crossroads VFF Sponsor Poster Welcome Tent, Will Call, Theaters Newspaper Vail Daily Vail Valley Vail Trail Vail Valley Summit Daily News Breckenridge, Frisco, Keystone, Copper Mtn., CO Aspen Times Aspen, CO Glenwood Springs Post Independent Glenwood Springs, CO Eagle Valley Enterprise Eagle Valley, CO Boulder Weekly Boulder, CO. Magazine Best Life magazine Nationwide Vail Beaver Creek Magazine 265 locations throughout Colorado Radio KSPN, KSMT KNFO KFMU, KIDN, KRMR KSKE KTUN Jack FM KCMV KCUV The Mountain Television TV8 PlumTV TV5 Vail BTV Boulder Comcast (Aspen, Breckenridge, Glenwood Springs) (Aspen, Avon, Glenwood Springs) (Steamboat) (Vail'Valley, Western CO) Vail Valley, Western CO) Vail Valley, Western CO) Vail Valley; Western CO) Denver Metro Denver Metro Vail Valley Vail Valley, Aspen, Hamptons, Nantucket, Telluride, Martha's Vineyard Vail Valley Boulder Colorado - Statewide Internet Fandango newsletter Fandango Banner Ad Vai[Film Festival website Vail'Film Festival newsletter This Week in Denver 995theMountain.com Vail Resorts marketing (see Vail Resorts marketing doc) MsitVailValley.com - . Slifer Smith A Frampton newsletter Email Blast Website, Websfte Email Blast Websne Webefte Webefte Websfte Email Blast Exposure 5000 postcards 30,000 people in Vail during. display dates 30,000 people in Vail during display dates 6000. brochures 3500 Program Guides 7500 Schedules 30,000 people in Vail during display dates 30,000 people in Vailduring display dates 15,000 Impressions 40,000 impressions 20,000 impressions 217,000 352;000 Impressions (16,000 per.day x 22 days) 88000 impressions (11;000 per week x 8 days) 24,000 impressions (12,000 per dayx 20 days) 230,000 impressions (11500, per dayx 20 days) 200,000! Impressions (10,000, per dayx 20 days) 310,000 Impressions (15,500 per day x 20 days) 75,000 impressions (25000 per week x 3 days) 1,495.000 4,700,000 (25,000 x 188 spots) 4,114.000 (22,000 x 187 spots 3,366,000 (18,000 x 187 spots) 5,076.000 (27,000 x 188 spots) 40 spots 40 spots 20 spots 30 spots 40 spots 17,256,000 1,400,000 impressions (70,000 viewers x 20 spots) 12,000,000. impressions (600,000 viewers in all markets x 20 spots) 200,000 impressions (20,000 x 10 spots) 210,000 impressions(35,000 x 6 spots) 24,500,000 impressions (250,000 viewers x 98 spots) 38,310,000 2,500,000 people 500.000 people 80,000 unique visitors 60,000 impressions (5000 recipients x 12 newsletters) 12,000 peopie 3,735,900 impressions 25.000:people l /} Vail Chamber & BusinessAssociation newsletter, Email Blase 1200 businesses, Wirelmage.oom Website 2,000,000. unique visitors Total Collateral andlAd Impressions 8,907,100 66.185,100 2007 Vail Film Festival Operating Budget REVENUE' Corporate Sponsorship: BestLife magazine Town of Vail Fandango Starbucks Esurance - Excedrin Casino Fritzlen Pierce Architects Vail Resorts MetaFoundry Vincent PR KSKE,The Eagle,Choice FM Radio Slifer Smith & Frampton Vail Daily Manor Vail - Willows Vail. Racquet Club Simba Run Mountain Haus Evergreen) Apollo Park Destination, Resorts . Sitzmark Vail Resort Rentals; Colorado Mountain'Express Larkspur Sonnenalp Withoutabox:com. Total Corporate Sponsorships I Individuat.gifts, grants and contributions; Receipts: admissions, sates, or services Total Revenue EXPENSES . Development,& Compensation Marketing Expenses FundraisingExpenses 250,0001 65,0001 . 25,0001 25,0001 14,000 10,000 10,000 1,500 15,000 134,000 5,000 22,000 3,500 35,000 5,000 5,000 5,000 5,000 4,000 4,000 4,000 4,0001 3;5001 3,5001 2;0001 3,0001 1,5001 8,000 1 672,5001 1 5,0001 25,0001 702,5001 280,500, 500 Cash 1'50000 65000 14,000 10,000 10,000 1,500 8000 258500 50001 1 25,0001 1 2886001 1 47000 500 In-Kind 100;000 25,000 25;000 . 15,000 134,000 5,000 22,000 3500 35,000 5,000 5,000 5,000 5,000 4,000 4,000 4,000 4,000 3,500 3i;50-0- 2,000 3,000 1,500 1 414,000 414,000 233,500 cl 0 Staff Compensation 60,0001 Sub-Total;Development & Compensation 341,0001 General and Administrative Office Expense (rent, utilities) 12,092 Utitilities (phones) 60000 Computer:Purchases 1,500 Computer Services 1,700. Supplies/Miscellaneous 2,500. Merchandise 4;500 Local Transportation & Lodging 59,500' Travel Exd 22,000.1 Staff, and Volunteer Expenses 7,9001 Credit Card Fees 1,3001 Secured Server Rental(online sales) 1,500.1 Legal fees 2;500 Shipping 3,000 Accounting 6,5001 Storage 2,1601 Insurance 11,3031 Sub-Total General and Administrative ?. 145,9551 General Production I Website Administration and Design 1 29,500 Awards 1 2;5001 Miscellaneous 2,0001 Sub-Total General Production.- . 34,0001 Promotion/Advertising Publicist I I 1710001 Design Fees/Branding; 1 42,500 Design/Layout Fees 1 43,500 Tickets/Programs & ,Event Rel. 1 4,0001. Print 22,5001 Sub-Total 129,5001 Event Expenses Evening Events 1 24,0001 . Morning and Daytime Events 1 4,5001 Theater Venue 1 7,5001 Digital Theater Venue.& Setup I 8,0001 Panel Venue 01, 60000 .$107,500.00 120921 . 6000 1500 1700 2500.. 4506 10000 20,000 7900 1,300 1500 2500 3000 6500 2160 11303 94455 95001 25001 20001 14000) 120001 I 175001 295001 15,000 45001 7,500 j 8;0001 01. 233,500 49,500 2,000 51,500 20,000 20;000 1 5,000 42,500 43,500 ' 4,000 1 5,000 1 100,000 9,000 Sub-Total Evening Event. Expenses 4.411000 35,000 9,000 Contingency 5,000 5,000 Grand Total Expenses 699,455 $285,455 414,000 Net. Income 3;046 $31045 0 ti?