HomeMy WebLinkAbout2007-06-26 Support Documentation CSE Regular Meeting
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MINUTES:'.
Town of Vail: Commission on Special Events Meeting
Vsl Town Coainc Chambers
'T'uesday, June 26, 2007 at 9:001 a.m.
CSE Members Present. Bobby Ban$ Stephen Connolly, Clint Huber, Meggan Kirkham, Scott
Stoughton and Chairman Dave Chapin CSE Members Absent. Heather Trub Others Present:
Lorelei Donaldson, Kelli McDonald Michael Imhof, Joe Blair, Sean Cross, Scott Cross, Megen
Museiades, JoAnn Moore, Je Brausch, Pam Brandmeyer, and Sbill Navas
Chairman Dave Chapin called the meeting to order at 9:00 a.m..
Administrative Items:
• Lorelei Donaldson swore in newly appointed CSE member; Bobby Bank- lo fill: the term
vacated by Robert Aikens which expires December 31, 2007.
? Motion.to _,t+. ±e the minutes of the m,:,,4:"g of May22, 2007, as j,Y?.%ented:.
M/S/P: Stephen Connolly, Scott Stoughton, Unanimous
Coordinator Report:
• The; c?.:;ul financial _%PO-adsheet was reviewed and no issues of concern were identified.
• Update on America Days:.Sybill reported that, at the urging of the Lionshead business
community, the decision has been made to start the July +parade in Lionshead and bring
the parade through the mall for the first time in 3 years. A few of the "floats" and
vehicles that. are d:;?...,ed to large to safely negotiate the comers within-the mall area will
be lined up along the Frontage Rd to the west of East Lionshead Circle, and will be
siphoned into :the parade by the Subway bus stop.
• RFP for 2008 Events: CSE mean,:..y were encouraged to review last yeaes-RPF and be
,,,,,,.red to recommend changes or additions at the July meeting. There: was general
consensus that few changes would be necessary with regard to the general criteria and
format.
• The final .draft of the "Special Events Guide and Application" was rk,.Lmted. g that,
although there are still a few typos and some minor formatting corrections and the
c,,j letion of the maps section . r,...aining to be done, Sybill the CSE that the
document is jv. gently in the process of being readied for the, online format, which will
include easy links one f 1... to another and which will allow event producers to fill
out the document online. Noting that the length of the booklet was somewhat longer than
originally: intended, she- stated that the ERC had made a conscious decision to include all
the information that an event producer might require. CSE members commented that the
thoroughness of the document should r re to be very helpful.
FinatReports: The Session and American Sid Classic: Michael-lmhof introduced himself to
the CSE and distributed an, event recap and budget for both events. Commenting that the two
events have, a combined sparmin6 a demo,,t,1 hic of nearly 4 gen,,Y,t:oas,:he r. li?l the Ski
Classic's value to the Vail Valley Foundation and the large amount of money it raises for the
VVF's local educational grants. He explained that it is a very expensive event to put on, but that
CSE/sn WNUTES: June 26, 2007 . Page 1 of 3
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the connection to the Legends of Skiing is Lj, .. iant in helping to gain,.rpport in the V VF's bids
for major i..L.--ational ev;;..t., such as the 2013 World Alpine Ski Ch,__,,:onships. The highly
affluent.level of the participants is ?W ctive to small businesses in Eagle County, who see the
event as an ..r. rtunity to develop business contacts.
Cu.."«sting the youthful den.6,,,hic'of. The, Session, Michael'aoted that it is the only
nationally televised on-snow event in Eagle or.Summit County, and except for.the X-Games, the
only one in Colorado. Although the ratings for the NBC production were somewhat
.disappointing, he ;.,?V ;,&sed hope that the-"marketplace," in the.form of event sponsors, will
recognize the long benefit of im 4#!L.g in these t j v ?s of e? :. .wituin the next. 3-5
Next year's event dates will ' be February " & 10 shifting it away fi .... Martin Luther King bay and
r . ,..fiomng it after the X-Gaames with the idea of .
capitalizing on the excitement generated by that
event and attracting'more of the highest level international competitors- wh.6 have piously
U.;." wary of possible injurywb" might buyer= ;, .:, ?- :.d them from .._ , :.. ilfmg in Ate, ?.. the
following week. Enhancem.,..u planned for next year include an ;.?i ra..led high tech Base Camp
with L.- Q.r..ctive cameras and: pumping up the concert with. a "name" band.
Meggan Kirkham posed the question as to how Vail mightget more exposure out of these
events, given the high level of international participation: CSE members again CDWUrd,., 61 the
VFF to look at ways to bring the ei:,-"." particularly the Ski Classic which has a bit:of a private
r?.c feel,- more into:the community. in closing, Dave Chapin commented that the roots of the
mountain and the community are in'ski racing, and it is important to keep,that connection.
Finalize 2000 u &j& Budget. Noting the deadline for a&nittal. of Friday, JRW 29,
Sybill r.i,iented the CSE with two : r .sals: the first as l.:. V 1 by the CSE at the May 22
meeting based on an amount .: Y. _xnting 45 % of the 2007 VLMD budget; and a s.,..,...d
Alternate P..,j,.sal.based on the Town Manager'.sz,,;,w"-on to al1:TOV d:.',,_ :.ents that
submittals should reflect no more that a 2.5% in...;,as;,: Pam explained that the
Town Manager's office would be unlikely to support the con.;.,,- of L-:ug the LSE's budget on
a % of the VLMD budget, or the level of in...:,ase proposed in that option. Stressing that the
VLMD funds are generated by a dedicated tax source and that the CSE funds come-fi; "*. the
Fund.and are ,. .,,,5?;.dered to be-more dis..r:;-unary when weighed against the .4 L?.
municipal service needs which'the Town is ;,.Ly:,cted to meet, she att?,..,,;zd to disc.,;....: ge the
CSE members 2, this _c.,h.
Stephen Connolly, commenting that special events are an investment, not an expense,
urged the CSE to consider the rationale for the VLMD % L.,W concept as o:&4,,.:bed in the
minutes of the May meeting and to s ,,,.,.,.e the office/meeting expenses and ?,..l,:ng_pass items
from the event funding budget. Other memL:,.4 ;,4LJ'F i,,,sed con,,:,._ that event. promoters'would be
requesting allocations not limited by a 2.5% increase, and that it would be difficult, if not
impossible, to nuL;"L in even•the current calendar of with ..,:.,h limited finds, and would
certainly make it challenging to attract or develop new events.
Pam explained that if an opportunity for an "iconic" event would come up, the proposal
could be.. to the Town Council with a recommendation f u". the CSE.
Bobby Bank.,;,.. :...y..:, .:rued k;, the dollar amount at. a level commen,,:...," ? with the
Town Manager's direction, and to include an explanation to the Council which would stress th_ e
benefits of transitiorung to the % of VLMD -budget ,.,.,..,xh in future years.
Meggan Kirkham moved to request a 3% in..,.ase over this year's funding allocations, .
with the justification that events continue to bring in W. ;. ,.? business to Vail throughout the
year. The motion failed for lack of a second.
CSE/sn MINUTES: June 26, 2007 . Page 2 of 3
? Scott Stoughton moved to request-a, totalbudget of $ !l Wi inclusive of the CSE
Coordinator salary and benefits. The motion was seconded by Stephen Connolly.
tV.sj& members Stoughton, Kuidiam, Huber'and Bank voted in favor of the motion.
Dave Chapin voted in. opposition, citing his belief that the CSE- should respect the
Town M p ..n to SM 41LI part?.LillStepp CO also vow .
l .L{r t.r ?
opposition. The motion passed 42.
Vail Film Festival/Final Report. Sean and Scott Cross thanked the CSE for their continued
st r,, , Z and distributed a final.;...:,,, and budget of this year's event. Highlighting the continued
,., N Ah of the Film F?:yll ral, . ? ? in the,-.,,. of film submittals and the su.... "' " of the .v., "
writing problu..., as well as the. ;..,.,gnitiofi of the high quality of the event particularly from
within the film industry,-they stated that the Vail.F:;y:: ial was now recognized as one of the top
10 in the world. The affiliation with Product RED is one, of which they are particularly proud, as
it r. 6rides global exposure and.3,,.k cs to the.quality'of the eventthatthey would want to partner
with such a small event as the Vail Film Festival.
CSE members commented that more films g,..?.d toward children and Vail's Spanish
speaking visitors would be a wel6ome addition. Additional suggestions included a broader
advertising r. Bence on the Front Range, particularly in publications such as West Word.'Finally,
the Arrabelle Plaza was mentioned as a possible venue for outdoor s...:.:._Lings.
New Business:
Stephen,Connolly suggested that, in light of his continued interest in"fostering alignment
between the actions of the two b. " .. {:s, the.CSE mewl.:,.s .:.;,:.: Oe the minutes of the VLMDAC.
and that the CSE,minutes be sent to'the VLMDAC mewl, ?., as well. Sybill indicated that she
would follow up to insure this would happen.
The question was.asked, "How does an event become "culturally designated," and
thereby qualify to apply directly to x .' cil for funding?' Stephen added that the Vail Film,
Festival might be a likely candidate for this evolution.
Motion to adjourn at ? 11:10 a.m.`
? -'M/S/P: Stephen Connolly, Scott Stoughton, Unanimous
Minutes taken and submitted by ..
Sybill R.. Navas, CSE Coordinator
June 26, 2007 n
Approved bys
`ffive AM C "ha?ima n
Date:
-?-?-? 7
Next Regular C',SE Meeting
July 24, 2007 at 9:00 a.m.
.Vail Town Council Chambers
.. CSE/sn
MINUTES: June 26, 2007
Page 3 of 3
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PU&LIC NO i ICE:
Town of Vail: Commission on Special Events Meeting
Vail Town Council Chambers
Tuesday, June 26, 2007 at 9:00 a.m.
AGENDA:
AdminLl.. Jive Items: (5 minutes)
• Swear in newly 4.,p a inted CSE member, Bobby Bank, to fill the term vacated by Robert
Aikens which expires December 31, 2007/Lorelei Donaldson
• At,t,.., ral of the Minutes of the meeting of May 22, 2007
Coordinator Report: (15 minutes)
• Financial Report
• Update on America Days
• RFP for 2008 Events: Review last year's RPF, which is included in your packets, for
discussion at the July 24 CSE meeting.
• Special Event Guide and Application
Final Reports: (15 minutes per event)
The Session: Michael Imhof
Ski Classic: Michael Imhof
Film Festival: Sean and Scott Cross
Finalize 2008 CSE Budget: Review the Draft Proposal, based on an amount as a % of the 2007
VLMD budget, as directed by the CSE at the May 22 meeting. The deadline for application to
Council for 2008 funds is June 29. (30 minutes)
New Business: (5 minutes)
Adjournment: 10:55 a.m.
Next Regular CSE Meeting:
July 24, 2007 at 9:00 a.m.
Vail Town Council Chambers
Town of Vail
Commission on Suecial Events Meeting
Vail Town Council Chambers
Tuesday, June 26, 2007 at 9:00 a.m.
AGENDA:
Administrative Items: (5 minutes)
• Swear in newly appointed CSE member, Bobby Bank, to fill the term vacated by Robert
Aikens which ;,,?.p:res December 31, 2007/Lorelei Donaldson
• ArY.,u gal of the Minutes of the meeting of May 22, 2007
Coordinator Report: (15 minutes)
• Financial Report
• Update on America Days
• RFP for 2008 Events: Review last year's RPF, which is included in your packets, for
discussion at the July 24 CSE meeting.
• Special Event Guide and Application
Final Reports: (20 minutes per event)
The Session: Michael Imhof
Ski Classic: Michael Imhof
Film Festival: Sean and Scott Cross
Finalize 20M CSE Budget: Review the Draft PropwA based on an amount as a % of the 2007
VLMD budget, as directed by the CSE at the May 22 meeting. The deadline for application to
Council for 2008 funds is June 29. (30 minutes)
New Business: (5 minutes)
Adjournment: 10:55 a.m.
Next Regular CSE Meeting:
July 24, 2007 at 9:00 a.m.
Vail Town Council Chambers
MINUTES:
Town of Vail: Commission on Snecial Events Meeting
Vail Town Council Chambers
Tuesday, May 22, 2007 at 9:00 a.m.
CSE Members Present. Stephen Connolly, Meggen Kirkham (@ 9.•10), Scott Stoughton Heather
Trub, and Chairman Dave Chapin CSE Member Absent: Clint Huber Others Present: Kell,
McDonald, Matt Greene, Laurie Asmussen, Je ,ffBrausch and Sybill Navas
Chairman Dave Chapin called the meeting to order at 9:05 am.
Administrative Items:
? Motion to approve the minutes of the meeting of April 24, 2007, as presented.
M/S/P: Stephen Connolly, Scott Stoughton, Unanimous
Coordinator Report:
Sybill reported to the CSE on the following matters:
• Robert Aikens has resigned from the CSE due to family illness.
• The Meadow Drive Partnership has confirmed that they are committed to move
forward with the Harvest Festival on September 23, and that construction activities
along Meadow Drive will not impact the event significantly.
• Financial Report: The CSE reviewed the ,F.,.,dsheet. All accounts and funds are on
schedule.
Intercept Surveys: Kelli McDonald the final version of the survey scheduled
to be taken in both Vail Village and Lionshead daily fig,... May 30 through Labor Day, with a
goal of 1200 completions. Questions have been included to help the CSE identify what type of
event will attract the most interest. A number of questions are focused on the shopping
:,.,,r;,Y:ence in Vail in an ?dG:,- ,l to glean information as to what other towns Vail might be losing
business to. Each survey is expected to take 5 to 6 minutes- if it c,j,;,a.b they are taking too long,
Kelli indicated that a couple of the "sh. , : ng" questions may be eliminated. The results will be
presented to the CSE in October.
Review of car, Funding Philosophy in W of upcoming REP and worl®g with VLMD
and development of the 2008 Request to Council for CSE Funds: Stating the fact the VLMD
and the CSE are philosophically aligned to promote economic vitality and increase guest
visitation within the Town of Vail and noting that this year's CSE budget "happens" to be 41 %
of the VLMD collections of last year, Stephen Connolly r.liJ? J'?J the CSE with a suggestion
that the CSE's budget be tied to a % of the VLMD collections of the previous year- which are
known by the end of March. With a goal of ,L,;,,uJining the CSE's r rr process, he proposed
that the benefits of this concept might include:
• Allocations could be made earlier in the year, enabling event producers to plan earlier
• Re-allocations, if an event promoter "returned" their allocation for one reason or another,
could be made earlier in the year and might provide opportunity for the CSE to issue a 2nd
RFP without rushing to the end of the year.
• Fund balance at the end of the year would be returned to the General Fund
CSE/sn Minutes: May 22, 2007 . Page 1 of 2
? Following discussion, Stephen Connolly;moved to direct Sybill to a draft budget.
request for Vy..,.ral at the June CSE meeting based on 45% of the 2007 VLM_ D budget.
Meggan Kirkham seconded the motion, which passed unanimously.
Final Reports/Spring Back to Vail (SB2V)s Jeff-Brausch distributed an event and final
budget illustrating that this year's SB2V was the most successful by far, that sponsorship support
is strong, attendance was record-breaking and VRI is committed to continued support as well.
Acknowledging this as a "pivotal" year, he stated that the turnaround in the'budget could be
attributed to, better 4,, ,.. sorship, .,t_ .g support from. the "ski company, Highline's over "
booking the entertainment. (no MTV involvement) and the excellent weather. Scott Stoughton
remarked -that ,the weekend concerts were clearly the big highlight but that the impact of booking
the acts late results in losing the opportunity to market the event early. He asked how the mid-
week energy could be bolt" ;, L Jeff affi.....: d that the con.,:,.6 are the big L" q, and added that
they are looking at ways to condense the event and develop a more festival like atmosphere by
shortening the overall time frame without losing. the critical bookings over 2 weekends.
Update from Laurie Asmussen on potential New Year's Eve Aetiviti j: Laurie informed the
CSE that she is investigating with VRI the possibility of opening up the'Torchlight Parade/Sid
Down for public participation, but that it is L.-,.Aistic to ,_,,,..,t any significant additions to this
year's event with 50% of the budget already going to fireworks. She added that she may partner
with the R_._,Jon District, Youth Services, on an event for young people at.Donovan Pavilion
and that she hopes to present a',r "r.. sal in the fall to develop a family-friendly, 1' Night
celebration at Arrabelle for next year.
New Business: Dave Chapin.,l ,-;1 that he had attended some of the information meetings on the."
k" „nosed redevel..l *?...ent of the Lionshead Parking Structure and encouraged the other CSE
members to pay attention to the potential of this project:
The meeting was adjourned at 10:50 a.m.
Minutes taken and submitted by
Sybill R. Navas, CSE Coordinator
May 22, 2007
Approved by: Date:
Dave Chapin, Chairman
`Next Regular. CSE Meeting
June 25, 2007 at 9:00 a.m.
Vail Town Council Chambers
CSE/sn Minutes: May 22, 2007 Page 2 of 2
Town of Vail Commission o i Special Events: 2007 Contract and Payment Status
I
2007 Town Council Allocation:
Event:
The Session
Vail Mardi Gras
American Ski Classic
Vail Film Festival
Spring Back to Vail
Taste of Vail
TEVA Mountain Games
King of the MM Vollybail
Farmers! Market
Street Entertainment
680 on Bridge St
Vail Lacrosse Shoot-out
America Days
Kick-It 30 Soccer
Vail Arts Festival
Circus Chimera
Gourmet on Gore
Oktoberfest
Harvest Festival
Colorado Walks:Race/Waik
Snow Daze
Holidays in Vail
Martial Arts Festival
Subtotal: Event Funds
$780,000
2007 Dates: 2007 CSE Contract Status: Funds Paid Out:
Funds
Jan 11-14 $26,000 Recap 6/26 $26,000
Feb 18-20 $5,000 COMPLr fli $5,000
Mar 21-
25 $10,000 Recap 6/26 $10,000
.
.
Mar 29. Apr_ 1 $65,000 _Recap 6/26 $21,667_ $21,687
Apr 2-15 $65,000 -COMPLETE $21,667 $21,867
_Apr 11-15 $10,000 Recap 6/26 $10,000
May 30- Jun3 $90,000 as of 5/11 $30,000 $30,000
Jun 15-17 $10,000 as of 3/23 $3,400 $3,300
Jun 17- _Sep 16 Sundays) $b AO _ sent 4/27
Jun 22- Sep 3 (11 weeks $50,000 as of 5/18 $25,00-0
23-Jun $20,000 as of 4/27 $6,W/
Jun 27- Jul 4 $12,500 as of 2/9 $12,500
4-Jul $50,000 as of 2/9 $16,667
Aug 3-_5 - $30,000 as of 3/2 $10,000
Aug 10-12 $17,500 as of 2/9 $5,834
Aug 31- Sep3 $0 CANCELLED
_Sep 1- 2 $40,000 - as of 2/9 $13434
Sep 7- 9 (LH) and 14-16 (W) _$80,000 as of 2/9 $26,667
23-Sep $10,000
23-Sep $5,000 as of 3/23
- $5,000
Dec 3-16 $55,000 as of 2/9 $18,334
Dec 31 + Other Dates TBD $35,000 as of 2/9 $11,667
Oct 13-14 $5,000 as of 6/1 $5,000
ST41,000
Administrative Allocations: Office and Meeting Expenses
TOTAL ALLOCATIONS:
CSE FUNDS REMAINING:
$3,800
$74x,500
$5,500
$21,666
$21,666
Total Funds Amount $011
Paid Out., Owed:
$26,000 $0
$5,000 $0
$10,000 $0
$65,000 $0
$65,000 $0
$10,000 $0
$60,000 $30,000
$8,700 $3,300
$0 $50,000
$25,000 _ $25,000
$6,667 $13,333
$12,600 $0
$16,667 $33,333
$10,000 $20,000
$5,834 $11,666
$0 $0
$13,334 $28,666
$26,667 $53,333
$0 $10,000
$5,000 $0
$18,334 $38,666
$11,667 $23,333
$5,000 $0
$389,370 $341,630
$905 $2,695
$400,276 $344,225
CSE/sn 2007 Contract and Payment Status Updated: 6/19/2007
TH OF VAI
August, 2006
TO: Special Event Producers
Subject: Funding Requests for Special Events in 2007
Attached are an application and guidelines for producers of Special Ev-6 who are seeking finding from
the Vail Commission on Special Events (CSE) for e,%,;,-6 in 2007. The CSE will give ,,.Uular attention to
prop.,," for an event which would take place annually in the later part of June, the later part of August or
Labor Day weekend. Examples of events that were funded by the CSE in 2006 include:
• American Ski Classic
• The Session
• Spring Back to Vail
• TEVA Mountain Games
• King of the Mountain Volleyball
Tournament
• Busker Entertainment in Lionshead
• Vail Lacrosse Shoot-out
• Vail America Days
• Kick It 3 X 3 Soccer Tour
• Vail Arts Festival
• Oktobeifest in Vail Village and
Lionshead
• Vail Film Festival
• Vail Farmers' Market
• Jazz at the Market
• Taste of Vail: Colorado Lamb Cook-off
• Circus Chimera
• Vail's First Annual Festival of Martial
Arts
• Snow Daze
• Holidays in Vail
The Town of Vail Council has defined the following events as "qualifying cultural events." These events
fall outside the finding authority of the Commission, and their producers should address any fimding needs
directly to the Town Council.
• BRAVO! Vail Valley Music Festival
• Vail L..,:,L..ational Dance Festival
• Hot Summer Nights
• Bud Lite S..:,:,: Beat
• Skating Club of Vail/ 8 Days at Dobson
Arena
. Producers of all other events should w .. 1 the attached application, phis IS copies, to the Commission
on Special Events by 5:00 p.m. on Monday, October 16, 2006. Appli-,."6 will have an -,, r mity to
their 1,..,v teals to the CSE on October 24, 2006 and may be asked to meet with CSE m:,...bers on Wednesday,
October 25 to answer questions. Applicants will be notified of their status by December 1, 2006.
Please address any questions to:
Sybill Navas, Coordinator, Commission on Special Events
E-mail: snecialeventsavaileov.com
Phone: 970 376-2394 or FAX: 970 476-7141
TOV/CSE -1- 2007 Application for Funds
Town of. Vail
Commission on Special Events
2007 Event Funding Guidelimes-and.Aunlication
The mission-of the Vail Commission on Special Events (CSE) is to support
street entertainment and special events for economic vitality, year-round
fun,' sense of community and increased quality of experience for guests and
residents.
To qualify for fanding review, events must support'the CSE's strategic priorities
and meet the following requirements:
The event(s),-6.,t take ply;, r,. ;, kzninately within the Town of Vail.
¦.j Applications must be complete, r,,, . -aiding all inL., .. ation and attachments
requested on the application f. Incomplete applications will not be reviewed:
• Applicants must request a specific dollar amount and. a brief explanation of how
the requested finds will be utilized.-
Funding allocations will be made directly to the entity whose name. app,,., on the
application. All Town of Vail 1, :.i..:l, and documentation -required. for the
production of the event must be filed under the name of the event producer as it
,,Vr:, u, on the finding applicatiiorL
¦ Appli.,&.a, must r aide 1S copies of each application for distribution to the CSE
members and staff. Please submit the application-on 8 %2 xl T paper and unbound.
The CSE wiD measure events =in. the following criteria.
¦ Potential for positive economic impact to the retail, restaurant and lodging sectors
of the community
¦ Alignment with the target market as defined by the Vail Local Marketing District
Experience and qualifications of the event producer
Opportunity to leverage finding with sponsorships and/or media exposure so as to.
' the. impact of the CSE's contribution
¦ The event is r..,rosed for a time of year that supports the CSE's goal of ensuring
a calendar of events. that will stimulate the local business t.....am) throughout the
year
• Contribution to Sense of Community
For more'detailed information .:.6,Z. _g the ....".a ..aJ by the CSE.to evaluate the
potential of event'L .r.osals, please.review the "Vail Commission on Special Events
Strategic Plan 2006-2009," which can be accessed on-line at www.vaileov.com; click on
"Vail In:. Ation," then "St, :...:al Ei _-L." The plan can be found on. the Commission on
Special Events web page.
TOV/CSE -2- 2006 Application for Funds
t->
E; f
In consi&.4"on of the receipt of fiords ?. „? .the CSE, the Event Promoter will
insure that the event is listed 'on the..online c... unity event calendar by submitting a
Sr:,.W `Event SNAPSHOT, which can be, accessed on-the 5,,,.':al Events page of the
Town of Vail website. Additionally, the Event Promoter must agree to the placement of
the Town of Vail logo oil, s,.:xting and promotional 'materials associated with the event
as brr. „Y.:ate to the= level of 'sponsorship. Upon its request,. the Event P..,_oter will
r . ride the CSE with copies of any film or photo -.Fhs fi.'?_. the event for the purpose of
promoting the Town of Vail.
Finally; all event prvd?h,:..? lO.YVl wing finding will be ?.r:.Yled to prc..t to the
CL....uission on Special Evi,_I:? within 90 days -of the close of their event a written, post-
event follow-up document which must include:
• An overview outlining the event's strengths and weaknesses: specifically, what
went well and what ngmuQes could be taken to improve the ,,;
¦ A detailed event budget showing actual profit and numbers and how-the CSE
finding was utilized
¦ A detailed overview of the marketing that was, implemented to promote the event
¦ Survey results showing the estimated effect on the following, per the CSE
Criteria:
o Attendance numbers and demo6.,4.hic profile
o Economic impacts to the retail, restaurant and lodging sectors of the
community
o Visitor Intent to Return
• Potential for growth and the deveL,,r...ent of sr.,..sorships and media exposure
¦ How did the event impact Vail's Sense of Community?
Completed Applications may be mailed or hand delivered to:
Town of Vail
Commission on Special Events
75 South r.,. .;w Road
Vail, CO 81657
For additional information,.please c..,.L ct Sybill Navas, Sk r...al Events Coordinator,. at
snecialeventsa,vailcov.com, or at 970 376-2394.
TOV/CSE -3- 2007 Application for Funds
Ni
VAIL COMNIISSION ON SPECIAL EVENTS
2007 EVENT FUNDING APPLICATION
Please print or type all information
? EVENT:
? PROPOSED DATE(S):
? AMOUNT OF CASH FUNDING REQUESTED:
• PRODUCING EN i i i Y:
President or Executive Director's Name:
Name and Title of Person C?,...pleting the Application:
Address:
Telephone: / Cell: / FAX:
WEBSTIE:
E-Mail Address:
Organization's tax status: For Profit Non-Profit* Not-for-Profit*
Non-Profit (501C-3), or Not-for-F.. .51(501C-? J,&, please attach ..j rent
State D.,,,- Lent of Revenue Certificate with this application.
Tax payer ID#
o Does the Event benefit a charity? Yes No
o If yea, please name the beneficiary:
Mission Statement:
Number of years your organization has L.... in business:
• Brief Description of the Event:
• Describe where event will be lo..,. ,Qd w the Town of Vail:
• Will any portion of the event take place outside of the Town of Vail?
Yes No If yes, please explain:
TOWSE -4- 2007 Application for Funds
• Please describe briefly how you will use the fiords that you are requesting 1;.._ the CSE:
• Will additional in-kind services be required from the T..,, ?_ of Vail? Yes No
If yes, please explain, including a description of anticipated impacts on Town of Vail
services: i.e. bus service, parking, traffic sl..,c;l closures, etc. The event ?,,.....oter will
be charged for all labor, materials and equipment unless such services are snecifically exempted
and approved as part of the Sr...LA Event
• Is this a: New event Existing event Number of years in existence
Location(s) of event in previous years:
• Number of particir«..6 (athletes, artists, exhibitors, etc.) anticipated
Number of volunteers needed Number of event staff
Total Number of aF,:,..LAv.6 anti..:r A.3
Local % In-state (non-local) % Out of State %
• If possible, would you intend to host the event in Vail beyond 2005? Yes No
If yes, for how many years beyond 2005?
• Do you anti .',,, . regi.,,,?:..g finding :L,-- the CSE next y i, . ? Yes No
If yes, in what amount?
REQU tED ATrA'L nAENTS:
? Detailed event budget, including all anti_-, ?:1 rL%:....:.s and Va+c'_a- S.
? Marketing plan and detailed explanation of for sponsorships and media
exposure.
? Previous year's event evaluation, including income and expense statement (if
existing event).
? Past or,. , .;;,..L. d demob..,..,hics of event attendees and gr,:..ding.
Brief description of potential benefits to the Town of Vail, including an estimated #
of in.,.,;...ental room nights and increased spending generated.
What return on inv_, f ent should the Town of Vail
? 0.6, _ization rosters naming:
¦ All officers and .r..,F,ective positions
¦ Board of Directors and positions
TOV/CSE -5- 2007 Application for Funds
r
The CSE apr.;,,.:ates the inclusion of any additional 6.ipport m4?,?.:als, such as videos vi-s
prograrris, news articles and other printed nul":als.
PLEASE SUBMIT 15 COPIES (at least one formatted so. as to. be easily copied, .:i.e.
unbound, 8 % a 11 size) OF TIC COMPU& P," APPLICATION AND REQUIRED
ATTACffi1ru Y .,*.TO:
Vail Commission on E). c..,:al Events
C/o Sybill Navas
Town of Vail
75 S. F....-4e Rd.
Vail, CO 81657
For additional information c.,utact CSE Coordinator, Sybill Navas at 970 376-2394 or
ales $ov..,.,...
FOR CSE USE ONLY:
EVENT NAME:
PROPOSED DATES:
Funding in the amount of
Subject to the following conditions:
was arr,r,ved by the CSE on (date)
Signature: CSE Coordinator "
Signature: Applicant
Unless otherwise specified in the contract, CSE fiords will be distributed per the following
formula:
¦ . 1/3 of the amount upon the signing of a ,-,1,Aating the of the CSE's
funding allocation. _
¦ ` 1/3 of the amount upon submittal of a L,.,...Jete Special Event Permit Application,
which is due a minimum of 45 days prior to the start of the event:.
¦ 1 /3 of the amount upon the completion of the event.
TOV/CSE -6- 2007 Application for Funds
i
TOWN OF VA
COM MI310N ON SPEC LAL EVENTS
MEMO: 2008 CSE Funding Request
TO: Vail Town Council, Stan Zemler
FROM: Sybill Navas, CSE Coordinator
DATE: June 29, 2007
CSE BUDGET: 2007ACTUAL 2008 REQUEST EXPLANATION:
Total Event Funds: $746,500 $851,500
Office and Meeting $3,500 $3,500 No Change: includes $125 per month for
Expenses:. home offlee expense reimbursement
Town Council $750,000 $855,000 *Based on 45% of the VLMD's
Allocation to CSE: collections in 2006 which were $1.9M
**At 40% of VLMD budget this number is
$760,000
Plus: CSE $48,000 $48,000 General Fund.- 2008 salary will be based
Coordinator Salary on the overall TOV wage increase policy,
and Benef& which is yet to be determined
Total CSE Funds: $798,000 $903,000
Other: TOYParking: TOV Parking: For CSE Coordinator Use: meeting and
Blue Pass Blue Pass event attendance.
*While recognizing that, unlike the VLMD's lodging tax based budget, the t,oa.'s funding comes
from the Town's General Fund, the CSE presents the following rationale for basing the amount
of the CSE's allocation on the VLMD's collections:
• Philosophically, the VLMD and the CSE are aligned in the PL.,. -ae of pramoting vitality
and increased visitation, particularly in the summer and shoulder seasons.
• The VLMD collections are an indicator of the economic health of the community, therefore tying
the CSE's allocation to that number should coincide with what level of discretionary funding is
likely to be available to the Town.
• The CSE's RFP process could occur much earlier in the year. The CSE's allocation currently is
finalized quite late in the year, which means that event r,,...uoters do not know what the level of
sponsorship they will receive until near the end of the calendar year. This is p,..i;culady difficult
for events that take place in the I' quarter of the year, such as the Film Festival and The Session. If
a percentage of the VLMD collections was established as'a base, then the amount that the CSE
would have available to allocate would be known by the 1s` of April and would create the
opportunity for the RFP process to occur earlier in the year as well. It has b,:, .." a long term goal to
r,, side at least an 18 month lead-time to develop events.
• Finally, this would provide time for. event promoters to fully evaluate, the allocation received and.
determine whether or not'the event is viable at the level of funding granted. If the allocation should
be declined, as has L :.:..? the case a few times in the last couple of S 4;?-, adequate time. would .
. Q..ain to re=allocate the finding for an alternate event..
A copy of the CSVs budget showing specific funding allocations made in 2007 is attached.
2007 AlonS
E:r
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event ? 30. jLm 3 14-16
Gameg TE'JA W-7- 1 00 2
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1 j
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NN i, V$a Aug 3- 14
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The session Z 12
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iWX6 0 1 21- 25
s
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Ham Vow 15
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Ta?stv Ya4
ew Feb is-20
,,VA va?5 t ? W i3-i4
Va wtolw A? Few
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$80,000
$80,000
$65,00
$65,000
$65,000
$56,400
iwl?
$54,000
$40,000
$35,000
$30,000
$26,000
$20,000
$17,500
$12,500
$10,000
$10,000
$10,000
$14,000
$5,000
$5'.000
$5,000
.rout E'er Aw and, 9 des
TpTA1- A'-L nib:
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$741
$3,500
$740"
$5,500
CsE 2W csE-sn
lVul Vl VAI /
COS WISION ON x cW.J EVENTS
DRALP ! . AL Y tiRNA t h PROPOSAL,
MEMO: CSE Fm mrmg Request
TO: Van THE CAU13Ck SAM Tyr
FROM.- SON 149WAS6 k1JAIL Cam
DATE: dine 29, 2007
CSE BUDGET: 2007Actaal
Total E, 1W 4 J! Funds: $746,500
Owe and Afeeting $3,500
E .i, .,uses:
Town Csaaeil
Alloemfafn to Gl=
Plow CSE
Coordinator Salary
and Benefits
S754M
20W Req#mg
$765,250
EacplaAat?ion:
$3,500 No change: includes $125 per month for home
office expense reimbursement
2.5% Increase, in accordance with the TOV
$768,738 Manager's direction to all dep..,,...ents.
General Fund. 2008 salary will be based on
$48,000 $48,000 the overall TOY wage increase policy, which is
yet to be determined
Total CSE Funds: $798,000
Other: TOV Parking:
Blue Pass
$816,750
TOV Parking: For CSE Coordinator Use: meeting and event
Blue Pass attendance.
A copy of the r.'.a 's bad shmw1mg specifie fmWftg Hoeatioa? mok in 2067 d aged.
IAFT
Honda Session At Vail
Dates: January 11-14, 2007
Attendance: 15,200 On Site Over 3 Days
Website:
Demographics - Psychographics
? Age - 75% between age 9 - 34
? Lead Active Lives
? Gender Split - 60% Males 40% Female
? Heavy Technology Users
? Geographic Origin - Top 20 US DMAs
? Young & Hip.....Trendsetters
? Affluent
? Educated
? Early Adopters
I
swim W??
MEDIA
? One (1) Hour NBC Time Buy
? Highest Quality Telecast Production
One (1) Minute Vail, CO-specific
Vignette within 1 HR NBC Program
Full page Honda Session ad in
Transworld's Snowboarding publication
plus material incremental Vail, CO &
Session value delivered through
Transworld cooperative partnership
? Select Partner Brands Yielded 194mm
Impressions
Additional TV/Media value delivered
VIA: Rush, Kinetic, RSN AND Fuel TV
? NBC Rating.08?
Cannibalized reach due to ABC Ski
Tour overlap with & Session on NBC
NBC Production used 13 cameras
providing dynamic visual content
and capturing all the Rails and
Slopestyle action.
2007 Honda Session
Key Differentiators
Session 07 marked the first time a 1260
Expanded, compelling Honda Base
Camp attracts and holds consumer interest
and presence at both Vail & Golden Peak.
r $124K in Prize $. Unmatched
in North America.
More people watched Session than
NHL all star game (Versus).
r Strong and ever growing brand equity
in big-air-under-the-lights concept.
r Session Attracts 45-50 of THE best
riders in the world.
Ranked #2 Snowboard Event in North
America, Top 5 in The World.
The only network televised snowboard
event in Eagle or Summit County
Session's success and continued year
over year growth helps ensure fans,
athletes and spectator desire to return each
year.
(3&1/2 rotations) had been landed during a
US competition.
a Session
Economic Impact
$54,000 'artci)ant and Vendor _odging
$46,000 Sodia, , =ood & 3everage & =ntertainment
• $16,000 Commercia S)ot Costs TOV / VRI Outdoor
J"e, Vetwor c
• $12,000 1 Board Va ue TOV and W l
S:)ectator S pending -15,200 C 100 += 1.5 M
• $18,000 _oca vledlia )urc lase
• $275,000 nfrastruc#ure, Equi )ment, =aci ides,
ectric, _a nor and Contract _a nor
• $295,000 Vationa. Media S)end
9J
rr 00 AHg I 0 PJL'
'- T
LLI V} n: ?]?`F1 ??i?3jfo?J
Strategic Event Date Change to February 8-109 2008. (Shifted away from MLK and now
1 Week Post X Games
'I HR NBC Time Buy
New Special HDTV Production (Show) for International Distribution VIA Satellite!
New-Live Web Cast to be hosted by 4-6 key Session partners
New Web- based consumer interaction with Session and Athletes
Base Camp, further developed and enhanced to attract spectators and fans
Additional investment will go to Free Concert and the securing of a band
Marketing and promotion for Session 2008 will begin in earnest mid July 2007
Securing and promoting the best athletes early on, i.e. Shawn White will assist with the
hype and rear wting value for 08.
Sponsor revenue YTD for 2008 Session currently up $110,000 over 2007
The aesthetic value of living within our wonderful Vail community is
undeniable. The Session is committed to providing the Vail community with the
best possible athletic events hosted, conveniently in our very unique back yard.
2007 American Ski Classic
Dates: March 21-25, 2007
Attendance: 3,400 On Site Over 4 Days
Website: www.vvf.org
Demographics - Psychographics
? Age - 75% age 35-64,15% 65+
? Lead Active Lives
? Gender Split - 55% Males 45% Female
? VP, SVP & C Level Executives
? Geographic Origin - Top 20 US DMAs with
material % from abroad.
? Highly Affluent - Avg. HHI $250k/yr
? Highly Educated 73% College Degrees
? Travel Frequently for Business & Pleasure
s2u-ntrw
Participation as an American Ski
Classic Partner is as much about a
premium brands ability to connect
with qualified, active and affluent
consumers from around the world as
it is about skiing.
d¦!¦¦-AIa2 Uft _lrira&-"12Eb?1"4=w!-0-L"-C"6ir
MEDIA
? One Hour Program for National
Syndication
? Highest Quality Telecast Production
by Jalbert Productions
? Multiple Vail, CO Vignettes
? Full page ad in Ski Racing publication
? Syndication ......... 86% are
Network affiliates.
? One hour nationally syndicated
television show to 72 % of
USTVHH - 4th quarter 2007
(over 7 Million viewers)
? RSN television release 82
million hits
? Vail, CO branding in HD
Pioneer Vision corporate video
segment for trade shows and
demos
0
2007 American Ski Classic
Key Differentiators
domestic and Intl. Legends provide
intangible but highly valuable ambassadors
for 2013 World Championship bid on behalf
of Vail and Beaver Creek
Longest standing legend and celebrity ski
race of its kind in North America
y Celebrating its 26TH Anniversary in Vail
Although small in comparison to other large
mountain based events, ASC provides
select brands unprecedented access to
niche demographic.
For 25 years an event loved, supported and
attended by Gerald R. Ford
v Expense heaver event infuses significant
money into Vail VIA client entertainment
and F&B.
2007 brought two internationally recognized
legends into the ASC fold; Kjetil Andre
Aamodt and Lasse Kjus.
I
2007 American Ski Classic
3ud Jg i'' S''ree--- 3ea--- -Sou Asy um
3,500 :) us a??---end Free Concert
r
2007 American Ski Classic
Eco io r'c I npac---
0 $104,000 Generated at Mountains of Hope - 100% to Eag!Ie County
Education (Grants)
• 500 Guests in Vail Hotel rooms
• $189,000 Participant and vendor lodging
• $211,000 Social, Food & Beverage & Entertainment
• $30,000 Commercial Value TQV and VRI
• $12,000 Local Media Spend
• $144,000 National Media Spend
• $368,000 Infrastructure, Equipment, Facilities, Electric, Labor and
Contract Labor
• Exposure to Vail Community by participating with Vail Businesses
• Event Date Change to March 26-30, 2008.
• Upgraded event; infrastructure, sponsorship rights and benefits and legends attendance
in a push to further position Vail and Beaver Creek as site 2013 World Championship to
be announced May 2008 in South Africa.
• Significant additional investment will go towards free concert (Bud Light StreetBeat)
VFr CFZte11
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?oa.,t?,wide
2007 - onda Session And
200-7 Coun- -rywide American Sri C assic
ian ( you -for your su ))or--,."
VAELVAU.k:Y
FOUNUAnON
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The 001 Vail Film Festival received over 100 million media knpressions
Major Media h-npressicns:
Hetild iVianid TV Men's Health n-wi
The Wall Street Journal The New York Post MTV
Forbes The Los Angeles Times KSKL
The New York Daily News Chicago TribLUIe PlU0111 V
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2007-'VFF ? ??i ? ? _ ??,??? S. ?''''q{. "fry [`?. ?l, r? t An Dual Screenwrou
I
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LGM- l L
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Over 300 submissions
Win'ning scripts.1
FesiLival reading
4
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by we-known u,
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Scripts, read
i
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Ice s t (ul G
r
= a v e 6, e nt s zou
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Gold mi-nit Award for
Harold Rarnis - acc?d-icrned.
Anirrial House Stripes, Groundhog Dciy,
Caddyshock, Back to School, Armlyze This, Beckazzled
Sophia Buss - fio m anti teievision actress
star of s One free Hill,
recently starre In The Hitc er
?i
Hayden Pane'tti care - te?ev?sion
I actress
Star of NBCS HL-)v-oes
2 0
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4
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Ina
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cross
4
year
Jiroughout the
m?
major
in p
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product (RED)
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ry ?;
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SS
ILI
I
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RED)
Founded by Bono of U2 and Bobby Shriver, (RED) inspires, connects, and
empowers people and business to do what they already do, shop, and do
good at the same time. Buy (RED) and help eliminate AIDS in Africa.
(RED) Partners: GAP, Sprint, Motorola, Apple, American Express,
MySpace, AOL
(RED) Vision Short Film Contest
This year, (RED) and the Vail Film Festival are very proud to offer a special
new (RED) Short Film category. (RED) has partnered exclusively with the
Vail Film Festival for this contest.
a
t
11
t `S
F
VIZ4
t (7
A Global Campaign: (RED) will promote the Vail Film Festival (RED) Vision
Short Film Contest world-wide through its media partners.
Vail Film Festival contributes 25% of the entry fees for the (RED) Short Film
Category to the Global Fund to fight AIDS in Africa.
Winning films will be screened at the 2008 Vail Film Festival
,a
Vail Film Festival
Media Coverage and Activity Report
2007 Estimated program impressions to date:
2006 Estimated program impressions:
Broadcast Media Coverage
Date Placement
03/17/07 Vail Film Festival Interview -
• Scott/Sean/Megen
03/24107 Vail Film Festival Interview -
• Scott/Sean/Megen
03/27107 Vail Film Festival Interview -
• Scott/Sean/Megen
03/29/07 VFF Filmmaker Interview -
• Daydreamer
f 03/30/07 Vail Film Festival
03/30/07 VFF Filmmaker Interviews -
• The E, iL=preneur
• No Unwounded Soldiers
03/30/07 VFF Filmmaker Interviews -
• The Entrepreneur
• No Unwounded Soldiers
03/30/07 VFF Filmmaker Interviews -
• The Entrepreneur
• No Unwounded Soldiers
03/30/07 VFF Filmmaker Interviews -
• Sinner
• Two Tickets to Paradise
Outlet
Good Morning Vail
Good Morning Vail
Good Morning Vail
50.457.373
34,807,274 +
Good Morning Vail
Fox - KDVR
Plum TV (8am-9:45am)
MomingNoon & Night
Show
Plum TV (12pm-1:45pm)
MomingNoon & Night
Show
Plum TV (8pm-9:45pm)
MomingNoon & Night
Show
Good Morning Vail
Impressions
70,000
70,000
70,000
70,000
54,860
55,000
55,000
55,000
70,000
Broadcast Media Coverage Cont.
Date Placement
03/31/07 VFF Musician Interview -
s AM
03/31/07 VFF Filmmaker Interviews -
• Sinner
•. Do it for Johnny
03/31/07 VFF Filmmaker Interviews -
• Sinner
• Do it for Johnny
Outlet
Good Morning Vail
Plum TV (8am-9:45am)
MomingNoon & Night
Show
Plum TV (12pm-1:45pm)
MomingNoon & Night
Show
Impressions
70,000
55,000
55,000
03/31/07 VFF Filmmaker Interviews -
• Sinner
• Do it for Johnny
03/31/07 VFF Musician Interview -
• Cary Brothers
04/01/07 VFF Filmmaker Interviews -
• Two Tickets to Paradise
• Daydreamer
VFF Tribute Award Interviews -
• Sophia Bush
• Harold Ramis
04/01/07 VFF Filmmaker Interviews -
• Two Tickets to Paradise
• Daydreamer
VFF Tribute Award Interviews -
• Sophia Bush
• Harold Ramis
04/01/07 VFF Filmmaker Interviews -
• Two Tickets to Paradise
• Daydreamer
VFF Tribute Award Interviews -
• Sophia Bush
• Harold Ramis
04/01/07 VFF Musician Interview -
• Buddy
Plum TV (8pm-9:45pm)
MomingNoon & Night
Show
Good Morning Vail
Plum TV (8am-9:45am)
MomingNoon & Night
Show
Plum TV (12pm-1:45pm)
MomingNoon & Night
Show
Plum TV (8pm-9:45pm)
MomingNoon & Night
Show
Good Morning Vail
55,000
70,000
55,000
55,000
55,000
70,000
-- 1,109,860
TOTAL 17'
Radio Coverage
Date Placement Outlet Impressions
03/24/07 Vail Film Festival Interviews - VIP DENVER - 12,800
• Scott/Sean/Megen KNUS Radio
VFF Filmmaker Interviews -
• Two Tickets to Paradise
03/26/07 VFF Filmmaker Interviews - NRC Radio 120,000
• Two Tickets to Paradise
03/28/07 VFF Filmmaker Interviews - NRC Radio 120,000
• Recycled Life
03/29/07 VFF Filmmaker Interviews - NRC Radio 120,000
• Daydreamer
• No Unwounded Soldiers
• Oscar Wilde Can Keep
. His Quotes
03/30/07 VFF Tribute Award Interviews - NRC Radio 120,000
• Sophia Bush
VFF Filmmaker Interviews -
• Sinner
• Do it for Johnny
TOTAL 5 492,800
Print Media Coverage
Date Placement Publication Impressions
02/11/07 A flurry of film fests in state First Denver Post 1,023,740
Bolder, then Vail
03/17/07 Panettiere to be honored in Vail Denver Post 1,023,740
03/18/07 Get Outta Here! Tips for The Gazette 254,979
Roaming the Rockies
03/25/07 Colorado Sunday: As snow Denver Post 1,023,740
fades, hills come alive with film
fests
03/28/07 Vail Film begins; see a few Vail Daily 40,300
trailers
.03/28/07 Vail Film Pest Schedule Vail Daily 40,300
03128/07 Festival to give Tribute Awards Vail-Daily 40,300
03/28/07 When Justice goes Gonzo Vail Trail 39,000
03/29/07 Score Music at the Film Festival Vail Daily 40,300
03/29/07 Vail Film Festival. The Directors Vail Daily 40,300
Speak
Date Placement
03/29/07 Big movie, little movie
03/30/07 The Vail Film Festival
04/01/07 Another year, another film
festival
04/02/07 A Ghostbuster visits the Vail
Valley
04/09/07 Mixed Media: British GQ, Details
and Best Life party out west
04/09/07 Memo Pad: Taking
Space... Gearing up... New style
Summer Top Ten Coolest Film Festivals
07'
July/Aug Vail Film Festival
07'
Total: 18
Online Media Coverage
Date Placement
Nov 06'- Vail Film Festival
March 07'
Oct 06'- Screenwriting Contests & Markets
Jan 07' Online
Nov 06'- March 2007 - Film Festivals
March 07'
Nov 06'- Conferences
March 07'
Nov 06'- 2007 Vail CO Calendar of Events
March 07'
Nov 06'- Mountain Events - March 2007
March 07'
Nov 06'- Best Life Vail Film Festival
March 07'
Nov 06'- Vail Film Festival
March 07'
Nov 06'- Event Results
March 07'
Nov 06'- Vail Events Calendar
March 07'
Nov 06'- Vail Film Festival
March 07'
Nov 06'- Vail Film Festival
March 07'
Nov 06'- Vail City Insider: Vail Film Festival
March 07'
Nov 06'- Vail Film Festival
March 07'
Nov 06'- Vail Film Festival
March 07'
Publication
Vail Daily
Rocky Mountain News
Vail Daily
Vail Daily
DNR
Women's Wear Daily
Movie Maker
Best Life Magazine
Print Media Coverage Cont.
Impressions
40,300
694,281
40,300
40,300
62,448
174,472
216,000
2,250,000
7,084,800
Outlet VisitorslWeek
Dfgdocs.com -
Moviebytes.com -
Kodak.com -
Booger. com -
Vacationsmadeeasy.com -
Mediaguide.snow.com --
Skitown.com -
Filmclub.com -
Westword.com -
Rsn.com -
Zwire.com -
Answers.com -
Marriot.com -
Travelmax.com -
Frommer's.com 1,072,745
Online Media Coverage cont.
Date Placement
March 07' Vail Film Festival
01/09/07 2007 Vail Film Festival
02/02/07 Vail Film Festival Screenwriting
Competition
02/11/07 A flurry of film fests in state First
Bolder, then Vail
03/06/07 Vail Film Festival
03/09/07 Vail Film Festival Announces 2007
Tribute Award Recipients
03/12/07 Vail Film Festival Announces 2007
Tribute Award Recipients!
03/12107 Vail Film Festival
03117/07 Panettiere to be honored in Vail
03/18/07 Happenings
03/20/07- 2007 Vail Film Festival Honorees
04/20/07
03/20/07- Intriguing Film Lineup at Vail Festival
04/20/07
03/20/07- O&A with Filmmaker Marc Benardout
04/20/07
03/20/07- Vail Film Festival - Calendar of
04/20/07 Events
03/20/07- Vail Film Festival
04/05/07
03125/07 Colorado Sunday: As snow fades,
hills come alive with film fests
03/25/07 Vail Film Festival
03/28/07 Best Life Vail Film Festival
03/28/07 Vail Film begins; see a few trailers
03/28/07 Vail Film Pest Schedule
03/28/07 Festival to give Tribute Awards
03/2.8./07 Lifestyle Trends in the Vail Valley
03/28/07 When Justice goes Gonzo
03129/07 Film Festival Selections
The Knife Grinder's Tale
03/29/07 Vail Film Festival
03/29/07 THEM (ILS) Screens at the Vail Film
Festival
03129/07 Vail Film Festival
03/29/07 (RED) Announces New Film Category
for 2008 Vail Film Festival
03/29/07 Score Music at the Film Festival
03/29/07 Vail Film Festival. The Directors
Speak
03129/07 What's going on
outlet
Vail.snow.com
Tvdevelop.com
Filmmakers.com
DenverPost.com
Colorado Film Society
Newsletter
Monstersandcritics. com
Gofilmfest.com
Colorado Skiers Connection
Denverpost.com
American Profile.60m
Reeltalkreviews.com
Reeltalkreviews.com
Reeltalkreviews.com
Vail.net
Visitvailvalley.com
DenverPost.com
995themountain. com
Skitown.com
VailDaily.com
VailDaily.com
VailDaily.com
VailTrail.com
VailTrail.%^011
Usc.edu
Gofilmfest.com
Darkskyfi Ims. com
Wcities.com
Boston.com
VailDaily.com
VailDaily.com
Plumtv.com
Visitors/Week
961,368
3,000,000
12,302
961,368
2,740
2,740
2,740
961,368
19,998
119,092
119,092
119,092
103,331
103,331
152,814
119,092
119,092
21,000
Online Media Coverage cont.
Date Placement Outlet Visitors/Week
03/29107 Big movie, little movie VailDaily.com 119,092
03/39/07 (RED) Announces New Film Category Marketwatch.com 4,149,372
for 2008 Vail Film Festival
Filmmakers Asked to Draw on
Creativity to Raise Awareness of
(RED) and the Fight Against AIDS in
Africa
03/30107 Welcome to Vail-lywood Plumtv.com 21,000
03/30/07 Vail Film Festival Gofilmfest.com 16,535
03/29/07- Features: Vail Film Festival wreimage.com 2,000,000
04/29/07
03/30/07 "Snow Cake" and uRed Road" Indiewire.com 3,000,000
Bookend Vail Film Festival
03/30/07 The Vail Film Festival RockyMountainNews.com 749,996
04/01/07 Another year, another film festival VailDaily.com 119,092
04/02/07 Epson Plays Major Roles in Vail Film Wach.com -
Festival and MethodFest
04/02/07 Epson Plays Major Roles in Vail Film Indfilmco-op.org -
Festival and MethodFest
04/02/07 Epson Plays Major Roles in Vail Film Betanews.com -
Festival and MethodFest
04/02/07 Epson Plays Major Roles in Vail Film Digitalmedia.net -
Festival and MethodFest
04/02/07 Epson Plays Major Roles in Vail Film Sys-con.com -
Festival and MethodFest
04/02/07 Epson Plays Major Roles in Vail Film Broadcastnewsroom.com -
Festival and MethodFest
04/02/07 Sophia Bush at the 2007 Vail Film Blogowogo.com -
Festival
04/02/07 A Ghostbuster visits the Vail Valley VailDaily.com 119,092
04/03/07 Vail Film Festival in Vail, Co Vacationsmadeeasy.com -
04/03/07 Vail Film Festival: Rated #8 for all Vail Yahoo Travel. com 13,622,640
things to do
04/04/07 Professor's war film debuts at film Quinnipiac Chronicle
festival
04/06/07 Vail Film Festival: a celebration of Chicago Maroon.com 28,500
excess
04/06/07 Film Festival News: Vail presents MonstersandCritics.com 3,000,000
eight awards
04/09/07 Standing up to Raging Bull New York Post. com 606,816
04/09/07 Memo Pad: Taking Space ... Gearing Women's Wear Daily.com 38,049
up... New style
04/09/07 Magazine Seen:. Vail Film. Festival Foliomag.com 3,387
04/17/07 Face Time Mediaweek.,,,i m
181,788
Airing 2007 Vail Film Festival Coverage Maniatv.com 6,000,000
04/02/07-
04/20/07
Summer Top Ten Coolest Film Festivals Moviemaker.com 21,249
07'
TOTAL 69 I - 41,769,913
VFF 2007 Collateral and Advertising
Collateral
Postcards
Car Decals
VFF'Staff TShirts
3-Fold Brochures
Program Guides
Schedules
VFF'Banner
VFF'Posters
VFF Sponsor Slide
VFF promotional Slide
VFF'Sponsor Poster
Newspaper
Vail'Daily
Vail Trail '
Summit?Daily News
Aspen Times
Glenwood ;Springs Post Independent
Eagle•Valley Enterprise
Boulder We"
Magazine
Beat Life magazine
Vail Beaver Creek.Magazine
Radio
KSPN, KSMT
KNFO
KFMU, KIDN, KRMR
KSKE
KTUN
Jack FM
KCMV
KCUV
The Mountain
Television
TV8
PlumTV
TV5.Vail
BTV, Boulder
Comcast
Internet
Fandango mewsletter
Fandango, Banner Ad
ValllFilm Festival website
Vail'Film Festival newsletter
This:Week in Denver
995theMountain.com
Vail 1Resorts marketing (see Vail Resorts marketing doe)
Vieitvailvalley.com
Slifer Smith &' Frampton newsletter
Placement
postcards distributed in Vail Valley, Denver,rand Boulder
Decals placed on 16 cars; driven In7Vail
200 Festival!Staff and Volunteers,wore VFF Staff Shirts.
Brochures distributed throughout Vail Valley
Program Guides avallable in Welcome Tent, Will Call; and Theaters
Schedules available in Welcome Tent, Will Call, and Theaters
Banner displayed atWelcome Tent in Vail Village
400 small posters, and 20 large posters displaved throughout Vail Valley
Official Sponsor Slide shown before all festival films
Shown for month leading up to festival In Cascade and Crossroads
Welcome Tent, Will Call, Theaters
Vail Valley
Vail Valley
Breckenridge, Frisco, Keystone, Copper Mtn., CO
Aspen, CO
Glenwood Springs, CO
Eagle Valley, CO .
Boulder, CO
Nationwide
265 locations throughout Colorado
(Aspen, Breckenridge, Glenwood Springs)
(Aspen, Avon, Glenwood Springs)
(Steamboat)
(Vail,Valley, Westem CO)
(Vail Valley, Western CO)
Vall Valley, Westem'CO) .
Nall Valley, Westem.CO)
IDenver . Metro
I Denver Metro
Nail Valley
Vail Valley, Aspen, Hampton, Nantucket, Telluride, Martha's Vineyard
Vall Valley
I Boulder
IColorado - Statewide
IEmail Blast
I Website
I Website
IEmail Blast
I Website
(Website
I Webske:
I Webske
I Email Blast
Exposure
5000 postcards
30,000 people in:Vail during display dates
30,000 people inMail during display dates
6000 brochures
3500 Program:Guides
7500 Schedules.
30,000 people imVail during display dates
30,000ipeoplein-Vail during display dates
15.0001 Impressions
40,0001impressions
I20,000ampressions
352,000 impressions (16,000 per day x 22 days)
88,000 impressions (11,000 per week x 8 days)'
240,000 Impressions (12,000 per day x 20 days)
230,000 Impressions (1:1500 per day x 20 days)
1200,000 Impressions (10,000 per day x 20 days)
1310,000 Impressions (15,500 per day x 20 days)
175,000 Impressions (25000 per week x 3 days)
1 1,495
14,700,000 (25,000 x 188 spots)
14,114,000 (22,000 x 187 spots
13,366,000 (18,000 x 187 spots)
15,076,000 (27,000 x 188 spots)
140 spots
140 spots
120 spots
130spots
140'spots
I 17,256,
I
11,400,000 Impressions (70,000 viewers x 20 spots)
112;000,000 Impressions (600,000 viewers in all markets x 20 spots)
1200,000 Impressions (20,000 x 10 spots)
1210,000.ImpressIons(35;000 x 6 spots)
124,500,000 Impressions (250,000 viewers x 98 spots)
1 38,310,
12,500,000 people
1500,000 people
160,000 unlaus visitors
160,000 Impressions (5000 recipients x 12 newsletters)
112,000 people
13,735,900 impressions
217,000
,000
000
000
125,000 people -
r ?'
VFF 2007 Collateral and Advertising
Collateral Placement
Postcards postcards distributed in Vail Valley, Denver, and Boulder
Car Decals Decals placed on 16 cars,.drivenin Vail
VFF Staff TShirts 200 Festival Staff and Volunteers wore VFF Staff Shirts
3-Fold Brochures Brochures distributed throughout Vail Valley
Program'.Guides Program Gukies:avatiabk:an Welcome.Tent, Will Call, and Theaters
Schedules Schedules available in Welcome Tent, Will Call, and Theaters
VFF Banner Banner displayed at We:,....,.;. Tent in Vail Village
VFF Posters 400 small posters, and!20 large posters displayed throughout Vail Valley
VFF Sponsor Slide Official Sponsor Slide shown before all festival films
VFF promotional Slide Shown for month leading up to festival in Cascade and Crossroads
VFF Sponsor Poster Welcome Tent, Will Call, Theaters
Newspaper
Vail Daily Vail Valley
Vail Trail Vail Valley
Summit Daily News Breckenridge, Frisco, Keystone, Copper Mtn., CO
Aspen Times Aspen, CO
Glenwood Springs Post Independent Glenwood Springs, CO
Eagle Valley Enterprise Eagle Valley, CO
Boulder Weekly Boulder, CO.
Magazine
Best Life magazine Nationwide
Vail Beaver Creek Magazine 265 locations throughout Colorado
Radio
KSPN, KSMT
KNFO
KFMU, KIDN, KRMR
KSKE
KTUN
Jack FM
KCMV
KCUV
The Mountain
Television
TV8
PlumTV
TV5 Vail
BTV Boulder
Comcast
(Aspen, Breckenridge, Glenwood Springs)
(Aspen, Avon, Glenwood Springs)
(Steamboat)
(Vail'Valley, Western CO)
Vail Valley, Western CO)
Vail Valley, Western CO)
Vail Valley; Western CO)
Denver Metro
Denver Metro
Vail Valley
Vail Valley, Aspen, Hamptons, Nantucket, Telluride, Martha's Vineyard
Vail Valley
Boulder
Colorado - Statewide
Internet
Fandango newsletter
Fandango Banner Ad
Vai[Film Festival website
Vail'Film Festival newsletter
This Week in Denver
995theMountain.com
Vail Resorts marketing (see Vail Resorts marketing doc)
MsitVailValley.com - .
Slifer Smith A Frampton newsletter
Email Blast
Website,
Websfte
Email Blast
Websne
Webefte
Webefte
Websfte
Email Blast
Exposure
5000 postcards
30,000 people in Vail during. display dates
30,000 people in Vail during display dates
6000. brochures
3500 Program Guides
7500 Schedules
30,000 people in Vail during display dates
30,000 people in Vailduring display dates
15,000 Impressions
40,000 impressions
20,000 impressions
217,000
352;000 Impressions (16,000 per.day x 22 days)
88000 impressions (11;000 per week x 8 days)
24,000 impressions (12,000 per dayx 20 days)
230,000 impressions (11500, per dayx 20 days)
200,000! Impressions (10,000, per dayx 20 days)
310,000 Impressions (15,500 per day x 20 days)
75,000 impressions (25000 per week x 3 days)
1,495.000
4,700,000 (25,000 x 188 spots)
4,114.000 (22,000 x 187 spots
3,366,000 (18,000 x 187 spots)
5,076.000 (27,000 x 188 spots)
40 spots
40 spots
20 spots
30 spots
40 spots
17,256,000
1,400,000 impressions (70,000 viewers x 20 spots)
12,000,000. impressions (600,000 viewers in all markets x 20 spots)
200,000 impressions (20,000 x 10 spots)
210,000 impressions(35,000 x 6 spots)
24,500,000 impressions (250,000 viewers x 98 spots)
38,310,000
2,500,000 people
500.000 people
80,000 unique visitors
60,000 impressions (5000 recipients x 12 newsletters)
12,000 peopie
3,735,900 impressions
25.000:people
l /}
Vail Chamber & BusinessAssociation newsletter, Email Blase 1200 businesses,
Wirelmage.oom Website 2,000,000. unique visitors
Total Collateral andlAd Impressions
8,907,100
66.185,100
2007 Vail Film Festival Operating Budget
REVENUE'
Corporate Sponsorship:
BestLife magazine
Town of Vail
Fandango
Starbucks
Esurance -
Excedrin
Casino
Fritzlen Pierce Architects
Vail Resorts
MetaFoundry
Vincent PR
KSKE,The Eagle,Choice FM Radio
Slifer Smith & Frampton
Vail Daily
Manor Vail -
Willows
Vail. Racquet Club
Simba Run
Mountain Haus
Evergreen)
Apollo Park
Destination, Resorts .
Sitzmark
Vail Resort Rentals;
Colorado Mountain'Express
Larkspur
Sonnenalp
Withoutabox:com.
Total Corporate Sponsorships
I
Individuat.gifts, grants and contributions;
Receipts: admissions, sates, or services
Total Revenue
EXPENSES .
Development,& Compensation
Marketing Expenses
FundraisingExpenses
250,0001
65,0001
. 25,0001
25,0001
14,000
10,000
10,000
1,500
15,000
134,000
5,000
22,000
3,500
35,000
5,000
5,000
5,000
5,000
4,000
4,000
4,000
4,0001
3;5001
3,5001
2;0001
3,0001
1,5001
8,000 1
672,5001
1
5,0001
25,0001
702,5001
280,500,
500
Cash
1'50000
65000
14,000
10,000
10,000
1,500
8000
258500
50001
1 25,0001
1 2886001
1 47000
500
In-Kind
100;000
25,000
25;000
. 15,000
134,000
5,000
22,000
3500
35,000
5,000
5,000
5,000
5,000
4,000
4,000
4,000
4,000
3,500
3i;50-0-
2,000
3,000
1,500
1 414,000
414,000
233,500
cl
0
Staff Compensation 60,0001
Sub-Total;Development & Compensation 341,0001
General and Administrative
Office Expense (rent, utilities) 12,092
Utitilities (phones) 60000
Computer:Purchases 1,500
Computer Services 1,700.
Supplies/Miscellaneous 2,500.
Merchandise 4;500
Local Transportation & Lodging 59,500'
Travel Exd 22,000.1
Staff, and Volunteer Expenses 7,9001
Credit Card Fees 1,3001
Secured Server Rental(online sales) 1,500.1
Legal fees 2;500
Shipping 3,000
Accounting 6,5001
Storage 2,1601
Insurance 11,3031
Sub-Total General and Administrative
?. 145,9551
General Production I
Website Administration and Design 1 29,500
Awards 1 2;5001
Miscellaneous 2,0001
Sub-Total General Production.- . 34,0001
Promotion/Advertising
Publicist I I 1710001
Design Fees/Branding; 1 42,500
Design/Layout Fees 1 43,500
Tickets/Programs & ,Event Rel. 1 4,0001.
Print 22,5001
Sub-Total 129,5001
Event Expenses
Evening Events 1 24,0001 .
Morning and Daytime Events 1 4,5001
Theater Venue 1 7,5001
Digital Theater Venue.& Setup I 8,0001
Panel Venue 01,
60000
.$107,500.00
120921 .
6000
1500
1700
2500..
4506
10000
20,000
7900
1,300
1500
2500
3000
6500
2160
11303
94455
95001
25001
20001
14000)
120001
I
175001
295001
15,000
45001
7,500 j
8;0001
01.
233,500
49,500
2,000
51,500
20,000
20;000
1 5,000
42,500
43,500 '
4,000
1 5,000
1 100,000
9,000
Sub-Total Evening Event. Expenses 4.411000 35,000 9,000
Contingency 5,000 5,000
Grand Total Expenses 699,455 $285,455 414,000
Net. Income 3;046 $31045 0
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