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Home My WebLink About2007-09-25 Support Documentation CSE Regular Meeting MINUTES Town of Vail: Commission on Special Events Meeting Vail Town Couddl'Chambe ft Tuesday, September 25 2007 *at 9:00 a.m. CSE Mearben PnesM4', Bobby Bank, Stephen Comiolly, Clint -Huber, Meggen. Kirkham, Scott Stoughton; Heather'Trub and Chairman Dave Chapin Otbers Present: Jeff Brausck Leon Fell, Kelli McDonald Rachel Friede, Laurie Asmussen, Diane Moudy, Andrea FeIJ*an, Kaye Ferry,, Pam.Brandmeyer and Sybill Navas AGENDA: Chairman Dave Chapin called the meeting to order at 9:00 am. Administrative Items: After brief discussion, Clint Huber moved to approve the minutes of the. m ./L g of August 28, 2007, as r.:, ,anted. ? M.W: Clint Huber, Stephen Connolly, Unanimous CSE members were presented with final reports for each of the following events: • Vail Street Sale: Kelli McDonald and. Rachel Friede :,, .red that the first year event had L ;,;," well ; ;,:ved by the m;,. ML" in Vail. Most of the 48 participants reported much red sales over the .,,r..:.. a weekend in the previous, Yew, Ply Y when the local businesses were able to capitalize on the atten&-..,, at the Duck Race and the Farmers' Pbt L;,t. The $5 allocation fivm the CSE was used to hire Mike.Griffin to. the event, as well as for some marketing. Kelli stated that they plan to make the event an amnW opportunity for the business city to close out the sumamer and ","L vitality the ?? 9 ?.,.y ?. al z? :,.:.ti at S tune when the 4jmmi. ,,. season is .... -. Jng to an end. • King of the Mom Volt ,01 Reporting a 21 in °%:. ..?uy:; Overall patticipeti% uu this year, Leon Fell "informed the ter; that the event had '.ed the goal of 3W L and was well an its way to returning to its historical hey-ays. Highlighting the successof the, junior division and the Fat JDa fighter, Father/Son oomp?itions that took place on Father's Day. he stated that the toumamew wmW soon outgww the facilities at Coed Park and that some of the c .. t._;1Jbons might have to be moved down valley. He added that, the Food and Beverage fiwilifies in Ford' Park were a beg io that venue. Lem a #Wmd he has L ;,working with USA Volleyball to develop the janior-diyisions into a nationally .'?,;,1 event. F... a community the strong opportumty for c+onfinimed gnmjh in dwjumwr division means that the oon>petitoes will ooh with their whole families and stay tmvuighout the wee=d. big" efforts bichided Altitu& ripotts, as article in Volleyball Magazine, direct mail and email blaster as well as radio and new. , "ads and rti? releases within the s jmmer chive raddiiu& tk added , dud mark-aing within the 2 &,Ujust k"'o IoY--V the event were dedi..aw&J to attracting people spectow to Vail to arch dw to zemdtiag participants. He wed numbers.of between everd, as 1000-1500 per day. CSE members gt. oned whedwr the event might be held over' 2 weekends in lieu of ?;??t.a.?ing the venue. Leon responded that the cost of producing the event would Lw "Se !. tin.'..\\ ???l!lU•.?>,: l)`I'?"__;)1)? - !':"1`_'.C I i)!?1 O exponentially'and that by the c :. of participants, .,,. ?. Wors and comr cJ.:t:ons would be diluted. No written report was distributed. • Stmt Eatertaiament: Diane 1V1oudy and Andrea Feldman of Resort Events informed the • CSE that it had L i,;," a complaint free year, for the They r.. Tided the CSE members with survey ?;,., -bs indicating strong satisL,.,:on with ttre summer -long pro& . and cited Slifer Plaza and the Core Creek Promenade as the prelL... 6 J sights for 0C w . The budget had allowed for 2 musicians and 2 buskers each scheduled day of the program and both .ors;,.),,:, J their opinion that the mix of buskers and musical performers was over the previous S?,ts' program. Vail Arts Fesfivsk Laurie Asmussen distributed a budget . , -& , and overview of this year's event. Citing. highligl? of the event as the excellent fit with the Dance Festival clientele and the venue on Liunshesd Chicle which can accommodate the 100 p well, she noted ;:..;,-dance a bit down from last summer primarily on account of bad weather on Sunday and the challenge of lnilling people to Lionshead with all of the activity focused in Vail Village and the growili of the Market. Commenting that one of the goals of the festival is to bring in sales tax dollars, she,"+pained the they nuke an effort to comer what is likely to sell best "on site when they jury the slur and added that there is a cow chall ?,. 6 with people commissioning vm& fi ni the participating artists which is L :" sent to them, tlus. w+. Ming in less sales tax for the town. She ind .,:r:, J that there is continued r assure to move the event into the mall area, but that it is too small to acoornmudate the eventanrd that,. the bus stop is a barricade to the confimrity of the vex She added that she feels it is in4 t nt for the Lionshead L9?v a..ys:s to maintain the bus service down on Iaonshead Circle, and nothave it. disrupted or moved up to the Frontage Road on b.,., ?, nt'of the event. • Gourmet on Gear Jeff &..,.,h dis& ,L ; 6 t reams and Finat Buda w:W, for both Cmunnet on Core and Oktoberfest and follm. J with a brief overview of the ?. + a con, i.;* 6 and history of Courmpt on Core. S=m did, in his opinion, Cwt on Gore has the potential to grow of any .;, rent that they (Hionne Sr ?? and E?.zw: ) do in Vail" and that it provides, an excellent balance to the Taste of Vail as a, r w : of shoes .,41.6 the excellent resWL,.,c+,.1S in the community, he di.-,.it, : J the l 11, as: o The "N.Jxl fit" for the Vail demographic that this event Pulls o The clean, el;,,, .:: venue o R:, panic ipation. and better preparation (i n- they didn't raft out of food) o a direct return on their sales- they are not L :.0 asked to dorms;. their food. Citing 4,-.6h ;.".ely positive feedback from the participating vendors,, Jeff suggsb:,J that they would like to grow the evem to include coQ a-, his .;,..and Jeffind ..? ? 3 that ::..rte Jing the event to 3 days next year would L ;,L.:;,$it the wineries and that they :,. :, .? to have to exp oid the venue up Bridge Street. He stated that the media focus had been mainly on the From R=6. and that the event attracted ao ?;;?4:..:? led l OK to 15K r ;, ? r le over the 2 days, 6 appruxi- d-*y 5000 room nights and providing the Town with an .4"*. i3ent ROI for a second year event. • Qlrbab Jeff Brausch i, w . ;,J the highlights of this year's event as: o Nun-stop • `ROompah" during the day, Y .:temporary music with an appeal to a younger audience in, the evenings , o Improved attendance: 10K-15K more people- due to good a,er o Best-ever venue set-up in Lionshead. Meggen Kirkham . &,._,Aed on the "brilliance" of adding the Gore Creek Promenade to the Vail Village venue. Sybill added that the construction in both villages had been s;,. ?_Jipitous, in that the venues had been adjusted • to accommodate the anticipated impacts and that the result had been an imp, _ led situation for all. o fun Run on Sunday.raised over $10K for the Children's Garden of Learning o Popularity of contests, i.e. Keg-bowling, Brat, eating etc. He stated that, although the .? . A.,kAV for the event was better than ever this year, success remains dependent on food and be%,..d6g sales, as well as on the w+eatmr, _ Media focus was again centered on the r.," Range, with the addition of the banners in the roundabouts. Attendance was estimated at 40K over the 6 days and S:....,, f ed an t-%, . ated 20,000 room ,may providing the town with an mated, ROI of over 350'/a Sybill affirmed that the last surveys contracted by the CSE had shown O .as providing the best ROI of any event they fiuded. Discussion followed regarding the potential conflict with the Colorado Stage Pro-cycling event, which is scheduled for the saw weekend ir12008 as the traditional dates for Oktoberfest in Lionshead. CSE members a,? , 1 not to the Oktoberfest dates. Update-on Snow Daze: Jeff.Bmusch the CSE with a revised schedule and explained that their inaa>t is to offer more activities and higher quality .,,....,errs in a more condensed time fiame, so as to maintain an intensified level of excitement and , ? w1 throughout the event and to utilize the music events Lo a1G.?.,t people to Yail in the ?..i?r .?.;:? to ski and ,.,nth:, for several days. MW*g the « „w. i will be 2 nib iA, of music at the Dobson Arena on-Thursday and Friday, eulmmating'with the Dummy Gelunde competition followed by Ludicrous and the Roots • in in Ford Park on Saturday, December 9. Sports to ,,;I with the local bars to in/, i, that high quality live will be pact of every night of the event, from Monday on. Scott ? ?.. -J that the Dobson concerts be wed to end L 10pm and 1 lpm, as the local burs bed f om the after-conaert cwwJ when ev,.?, in DOL. .? end earlier than midnight. In respwor to quesdow fam CSE mss, .ieff aff need that Vail Resorts was Amgly motive of the event and that numacm _ y ? I .J, had C6 ?,J signed. There was, ; w , .. rs fiam the CSE memL ?s that these would be ,..1,ve changes to the event plan. Coordinator Report- e Sybill tested the CSE members on,,',. .red changes t0 the Bud Lite S:. ;.;.. Beat concert series. In an effort to re-energize the event and lessen the impact of the cold weather in the early season mom, the Vail Valley Fob will produce &.%w to, ?: 9 but offer bigger name entertainment; one on the 3rd Wednesday of each month f om December to Marsh, followed by 2 ;,t., , in April to close outthe v"s.6-" It is hoped that the opening ?., i.1 on D.;...;,ber 19 will celebrate the opening of Arrabelle in Lionshead. Two additional at Gold Peak will aecompen3 The Ste, ?., and the American Ski Classic e Ar abelle applied for and red a "R,.4,.kt Liquor Lic "..,;;," the first of this type to be granted in the Town of VaiL This type of lip ...ye allows guess to .,?....? alcoholic beverages throughout the resort, including the outdoor Kaye Ferry updated the CSE on the decision made by the Local Licensing Authority at their last meeting, and explained that these is little opportunity for dim . ;,n as their actions are mandated by the laws of the State of Colorado. Disc followed as to how this may affect the opportunity of ,r ;,Vaal event produ.,"s to overlay a Si "'al Event Liquor Li..-.. over the entiime mall. o . Kick-It 30 Soccer Tournament hopes to return to Vail' again next summer and will be submitting an application to the CSE for 2008 funding. SOW stated that they.will continue to work together to try and resolve some of the issues `that have caused challenges the last couple of _years. The sheer number of events on the 4,...e weekend, including the Dance Festival and their gala, the Colorado Clay Court Tenni s. Chamlri and the Courage - Classic Bicycle Tour, ..: ? ? a situation that stretches the resoL..,of the Town and the park to a ; ? , , ,imum. The event has grown to the ?,:.L"A theft is likely they willrequire the use of some of the down valley fields next year. o The Art in Public Places board has .:..,?,'Y red appro,*al fiin the DRB for a design for the Solaris Plaza. Som:, con,,;.a. was L. ,ry s.Y:? at the Council meeting last a ?:,; k that the d ". gn would not provide an ideal forum for L,,&- i, o,,;,.,ial ev?.. , however upon review of the. p mposal the Council declined to call up the DRB J: J,1, . 6 ual. • CSE members reviewed the financial report No issues of 6, , , . I V L, „ were identified. • 2008 Budget Update: Sybill 1;,r :ad that theTown Council had passed the budget on 1 st reading at their last meeting. If there are no changes prior to Td reading, the CSE's allocation for 2008 will be $816,750, which .: ,."ants a 2.5% increase over1astyear's fimds..Given that the deadline for contribution requests had elapsed, Council left it-to the CSE to review the request,&,.,,,Y d to be forth. , Ang ' ; W _ Untraditional M,_L;, ng for $160,000 to support the TEVA Mountain Games and the World Cup Climbing Event and su& that, should the CSE determine the impact of this allocation to be outside the scope of the CSE's budget, a.4WIemental all. ,c'.',on would be considered. • Reminder: Meeting w/ERC and Event Prom. on Wednesday, October 17- Vail Library Community Room fi+om Noon-1:30. • Remind: Meeting between the VLMD and the CSE on Thursday, October 18 fi,. 8:30- 9:15 a.m. @ Vail Cascade Resort and Spa. Kelli McDonald explained that this will be the 2°d of two meetings this year between the CSE and VLMDAC. ,the firs having L i.,,_ scheduled prior tQ he start-up of the main event season and the second just prior to the CSE's major fuluding decisions, for the pt .i se of developing it strategic alliance between the two groups and ideilttf)?1?g oppoartuaities to maxumae the marketing 1,41i .r.s6;, for dry, i..,.al events supported by the CSE. The joint meeting will be followed by, a,,L of the results from last summer's intsurveys. New Business: Kaye Ferry requested the oppmumity to clarify an,-.1,,, , ?; that had L raised at last month's CSE.; during the final event report for the BBQ Bongo,, on Bridge S,, She stated her contra that during the r„ :,ration someone had remarked that musical entertainment for the event was provided as part of the overall Ambient Street Ent:,_?,nment. Prop; and therefore the met s hould have ie$.:, L, I this say a L , . She reminded the CSE meml, :..:?. that the original regt.-.a for the BBQ event was $25,000, but that the.CSE had r+eduoed their alli,.- ;on to. $20,000 .?r:,,,Xxally on ., . ,.mt of the ava;lability of the SL ;, " Entertainers to fill that function Motion to Adjourn at l LOS s.®. ? M/Srn: Bobby Bank, Stephen Com ally, Unanimous Minutes taken ,and submitted by Sybill R Navas, CSE Coordinator September 25, 2007 Approved by vti Date: Le pi? • • • 9,5-/0 -7 ? L -%_? Lau-+l'e-' A-b*Wu Q u- .? ---- ?'/`---tee 11 u / - ?- 1 kill Iz- , f S ,Ore U C ? i A"-,tom v 172?i Z4 , (/ i y \ f a.-r,, T _ ?= ` s si rte'' '741 d 1 , Z7V v a /? ?. ?-a/?-?.,- v ® ,??-- ? ? off; -? ? , U r v l 1. lw T ?` 0 '0611-11 ?A rr l?C v k d -01 - Ili Lam-, ?° 1 L? ?.t-?-? s 1? CJ 1'. s ec? L du- A*7 Z 064 S'a7all? cr??? .,? A.P?Al-I : .fir 11 ZLC ?-Bf - c -- .11 d J a? 'i cs? - 2 ?77 -e Ego - e--le -a- 0, / ??, s C--ll I/ /17 s? /13 77? i Ili i - z? //.,Os -tv, r. 0 Q Q M U d? U 4 U 0 4-+ O ti 0 0 N Sept. 7-9, in Lionshead & ' Sept. 14-16, in Vail Village mob" Oom Pah Party-Vail Style Beers, Bands, Brats and more... C4 • • VELTINS TOWN VAU 36gumd[ftr WWW.VAILOKTOBERFEST.COM A High line Sports & ;-ntc rtai anent IroductiuI .'ti'p LCO.OfaCC Vail Commission on Special Events - Recap Report - EVENT OVERVIEW - Vail Oktoberfest is a Traditional Oktoberfest Celebration - A Festival of Beer, Food, Music and Fall. This year's event covered six days, two full weekends, in Lionshead and Vail Village. The event took place September 7-9 and 14-16, 2007. Oktoberfest was produced to: • Attract additional Vail Visitors from in and out of Colorado. • Entice visits from the regional and Front Range population. • Provide added-value activity for Vail Valley residents. • Promote incremental Vail spending $$$ (Lodging, Food & Bev, Merchandise, Etc.) Event Strengths: • Strong attendance with approximately 10,000-15,000 more than last year. • Well mannered and festive audience. • Music and Children's Entertainment was well received. • Fun Run was well attended and raised close to $10,000 for the Children's Garden of Learning. • Oktoberfest games went over very well. • Unbelievable weather for the most part. This is the make or break for Oktoberfest 0 Lionshead venue was the most successful since being construction challenged. Oktoberfest, 16 to toast and 14- Two full te,nbef 7-9 in the world d veltins German raised See est celebrations n shead sere he lar9 twurst, Erd?nger more in bion ng one oft ah parties, braonstrations, and ,ids of oom and dance dem and the alpenhorn and the Rhinelandersn nt to the ail Village Helmut Fcroriskerwd o an feet In add?tio wining n its owling, te B ,ver-en o kept the ed wolverine - ge Methods' a hit Tian Swiss Duo featur sic by Hustle, T Run was also Vail Gk and Iive mu erfest Fun ,tional Brat-Eating an st -The pktob y, 6i( ethern rent's Fa and gr :zompa and parents ds. _ . h both k? ?ti?? _? ????? _ V? ti s .? y rte! `}Tip • • __. nn ?tAR , C? o `.: J vE`t'-N5?9CCI11C1(tCC EV"4 P44" L. ' N iffam P-7, f ' YEETINS MWN OF VA(L) - ?`?? 3o9crmrirtcr s04/W?w Vail Oktoberfest's Integrated Components Print Vail Oktoberfest was promoted in multiple publications, regionally and locally. Multiple full page ads ran in the Vail Dailv, Westword and The Denver Daily News. PR Multiple Press Releases were sent to local, regional and national media outlets to garner exposure, increase participation and ultimately continue to elevate the awareness and interest of Vail Oktoberfest. Direct Email Permission-based emails featuring Vail Oktoberfest and Oktoberfest Fun Run were sent out to a qualified database weeks prior to the event. Event Posters Vibrant full-color posters were distributed throughout the Vail Valley with sponsor logos prominently featured. Event Announcer The event's professional announcer mentioned sponsors multiple times throughout each weekend of Vail Oktoberfest. VELTINS \\ i ??en4.u OVVW;tW Vail Oktoberfest's Integrated Components (Cont.) Television Numerous television interviews and giveaways were broadcast throughout the Vail Valley on KVBA TV8 and PLUM. Event management mentioned sponsors multiple times during these interviews. Radio Radio spots, live mentions and in-studio interviews promoted Vail Oktoberfest, Oktoberfest Fun Run, and and its sponsors. Radio buys were placed on Vail's KZYR The Zephyr 97.7 FM. A separate radio buy promoted Vail Oktoberfest's pre-stein sales. Online '' a" '!°0k`.coer'& .co- featured event information, sponsor logos, hyperlinks, schedules, registration, pictures and much more. Sionaae FTIN' TOWN OF VAII, ?agcrnut?ter 2007.Event Income Statement (As of 9/24/2007) lRevenues: CSE Contribution $80,000 Sponsorship 44,500 F&B & Stein Sales 68,799 Total Revenues 193,299 lExpenses: Event Site: Permits 1,275 1,275 Event Equipment & Rental Expenses: Food & Bev. 25,456 Signage, Kids Activ., Steins, Decorations, Supplies, etc. 20,200 Rental Items (dumpsters, porta potties, etc.) 18,800 Bands, Stages,. Sound 45,200 109,656 Manpower & Related Expenses: Labor/Announcers 14,234 Town of Vail Police, Security 18,000 32,234 Public Relations/Marketing/Advertising: Public Relations 2150 Advertising/Marketing 14,700 16,850 Administrative: Proposals/Insurance/Supplies/Phone/Postage 12,730 Management Fee 15,000 27,730 Sponsor Relations: Lodging/Entertainment/Gifts/Transportation 1,685 1,685 Total Expenses: 189,430 Net Income: (loss) $3,869 e Attendance numbers: We estimate that during the course of the event, 40,000+ attendees moved through the event. e Demographic and visitor information profiles: Although profiles were not gathered by survey, via observation and interviews it was apparent that the 2007 Vail Oktoberfest Audience was very similar to years past. Oktoberfest captured a wide range of visitors to include young singles (21+) as well as couples and those married with children. We anticipate the Average age was 4045 with avg. HHI at $100,000+. o Estimated Incremental Room Nights and Revenue Generated by Oktoberfest... As an expected estimate, the 2007 Vail Oktoberfest booked approximately 20,000 incremental room nights and an infusion of $6,080,000 into the Town of Vail. The calculation was performed as follows: Incremental Room Nights Estimated attendance: 40,000 Those staying in Town of Vail lodging: 25% Average nights stay in Vail: 2 Total Incremental Room Nights: 20,000 Incremental Spending Estimated attendance per day: 6,500 Average amount spent per day: $100 Event days: 6 Subtotal spent on F&B, shopping & activities: $3,900,000 Average lodging price per person per night: $99 Incremental room nights: 20,000 Subtotal spent on lodging: $1,980,000 Number of days in Vail not for event: 1.0 Number of people staying addtl. days: 2,000 Average amount spent per day: $100 Subtotal spent on non-event days: $200,000 Total Incremental Spending: $6,080,000- 2007 Town of Vail Return on Investment Town of Vail Investment Total Value of Media, Public Relations and Event Related Impressions for a top-tier Presenting Sponsor (such as the Town of Vail) This number is based on the projected PR and marketing for this event and estimates from this event last year and other similar events. Return on Investment through Media, PR and Event Related Impressions alone: Est. Incremental Room Nights Generated Incremental Spending Generated Tax Receipts (Sales-4%, Lodging-9.8%) Return on Investment through Incremental Spending in the Town of Vail: $80,000 $110,000 38% 20,000 $6,080,000 $358,040 348% POTENTIAL FOR GROWTH AND DEVELOPMENT FOR SPONSORSHIP AND MEDIA EXPOSURE Vail Oktoberfest will continue to have its place as the most popular autumn event in the Town of Vail. Growth of attendance, for the most part, is all weather dependent. HOW DID THE EVENT IMPACT VAIL'S "SENSE OF COMMUNITY"? Vail Oktoberfest is the one event which truly bonds the community in a celebration of beer, food dancing and music. It is always amazing to see the variety of people, from around the community, the event draws together to party as one! l /l GOURMETONGORE.COM Ciroo Vail Daily TMWN OF VA[L AUG. 31 & SEPT. 1, 2007 LABOR DAY WEEKEND ,Iqq VAIL S `C St 'r sir a . A HIGHLINE PRODUCTION I- r Y11tiA aIT/ ?V - 2007 Event Recap - Town of Vail Commission on Special Events EVENT OVERVIEW - STRENGTHS AND WEAKNESSES The 2007 Gourmet on Gore, Friday and Saturday, August 31 and September 1, was a smashing success in only its second year running. With Vail's best restaurants in attendance, accompanied by wines and spirits from around the world, Gourmet on Gore offered culinary delights to tempt even the most discerning appetites. From gourmet sliders at the Larkspur/Larkburger booth to tempting items at La Tour, Ludwigs and Wildflower, attendees were able to stroll and sample food and wine in an open-air atmosphere with no admission charge. This unique format provided the perfect venue for an enjoyable Labor Day Weekend in Vail. For the vast majority of attendees, Vail merchants and the expo partners in attendance, the 2007 event was an overwhelming success and picked up where the inaugural 2005 event left off. Gourmet on Gore has secured a firm foothold as a marquee event during Labor Day Weekend which can be built upon for years to come. The goals and objectives accomplished for Gourmet on Gore included... • Attracting additional Vail Visitors from the regional and Front Range population and beyond for Vail 's Labor Day Weekend. • Provide value-added activityfor Vail Valley residents. • Promote incremental Vail spending SSS (Lodging, Food & Bev, Merchandise, Etc.) Event Strengths: Targeted marketing campaign pulled the "RIGHT" audience and was a very fitting event platform Strong and memorable collateral and advertising. Very clean looking venue with all white tents and nice color palette for linens, etc. Event format of...pay as you go vs. admission charge was welcoming. Very strong mix of restaurants, spirits and wines. Live jazz made for enjoyable background music. Restaurants were better prepared this year. Very strong staff. Event Weaknesses: Need to add a third day - pull more wineries and sponsors Need to expand to Bridge Street, Promenade and International MARKETING OVERVIEW Driven by a limited budget, we ran a very targeted campaign for the 2007 Gourmet on Gore. The majority of our advertising budget was spent in the Colorado front-range focusing on radio, Denver Daily News and Westword. Besides the front-range, we received strong support in the mountains from the Vail Daily, KZYR and KVBA TV8. In addition to the advertising,. we distributed collateral materials, including drink coasters, posters and more, throughout Eagle and Summit counties. A stand-alone website (gourmetongore.com) and thousands of emails pushed the event via new media. Finally, in terms of PR, press releases were sent out to numerous publications and media outlets throughout Colorado and the U.S. 2007.Inaugural Event Commission on Special Events Recap Report FINAL BUDGET ? Detailed event budget, including all revenues and expenses. Revenues: CSE Contribution $40,000 Sponsorship/ 19,250 Expo Fees Wine, Spirits, Wine Glasses, 12.612 Water (Net) Total Revenues 71,862 ?Ezpenses: Event Site: Liquor - TOV Permits 375 Event Equipment & Rental Expenses: Signage, Decorations, Supplies, Uniforms, etc. 7,200 Rental Items (dumpsters, tables, chairs, tents, porta 8,700 potties, etc.) Bands, Stages, Sound 3,500 19,400 Manpower & Related Expenses: Labor/Announcers 7,118 Town of Vail Police, Security 4.050 11,168 Public Relations/Marketing/Advertising: Public Relations 1,700 Advertising/Marketing 9,200 10,900 Administrative: Proposals/Insurance/Supplies/Phone/Postage 6,300 Management Fee 10,000 16,300 Sponsor Relations: Lodging/Entertainment/Gifts/Transportation 2,800 2,800 Total Expenses: 60,943 Net Income (Loss): $10,919 SURVEY RESULTS Attendance numbers: We estimate that during the course of the event, 10,000-15,000 attendees move through the event. • Demographic and visitor information profiles: Although profiles were not gathered by survey, via observation and interviews it was apparent that the Gourmet on Gore audience was older and typical of the much sought after high-end, high-consuming Vail audience. The event was built to capture a wide range of customers to include young singles (21+) as well as couples and families. We anticipate the Average age was 45 with HHI at $100,000++. Estimated Incremental Room Nights and Revenue Generated by Gourmet on Gore... As an expected estimate, the 2007 event booked approximately 5,000 incremental room nights and an infusion of $1,795,000 into the Town of Vail. The calculation was performed as follows: Incremental Room Nights Estimated attendance: 10,000 Those staying in Town of Vail lodging: 25% Average nights stay in Vail: 2 Total Incremental Room Nights: 5,000 Incremental Spending Estimated attendance per day: 5,000 Average amount spent per day: $100 Event days: 2 Subtotal spent on F&B, shopping & activities: $1,000,000 Average lodging price per person per night: $99 Incremental room nights: 5,000 Subtotal spent on lodging: $495,000 Number of days in Vail not for event: 1.0 Number of people staying addtl. days: 3,000 Average amount spent per day: $100 Subtotal spent on non-event days: $300,000 Total Incremental Spending: $1,795,000- 2007 Town of Vail Return on Investment Town of Vail Investment $40,000 Total Estimated Value of Media, Public Relations and Event Related Impressions for a top-tier Presenting Sponsor (such as the Town of Vail) .. This number is based on the projected PR and marketing for this event and estimates from this event last year and other similar events. $45,000 Return on Investment through Media, PR and Event Related Impressions alone: 13% Est. Incremental Room Nights Generated 5,000 Incremental Spending Generated $1,795,000 Tax Receipts (Sales 4%, Lodging-9.8%) $100,510 Return on Investment through Incremental Spending in the Town of Vail: 151% POTENTIAL FOR GROWTH AND DEVELOPMENT FOR SPONSORSHIP AND MEDIA EXPOSURE Gourmet on Gore has tremendous potential for garnering additional sponsorship and media coverage. It is our belief that many sponsors sat on the sidelines in '05 to see how the event would fair in year one. With the success, we are confident sponsorship will grow for 2006 and beyond. We have the right venue, the right format and the ideal audience! Besides sponsorship, in talking media exposure, we expect to secure a national magazine as a media partner moving forward on a trade basis. This begins to give us national reach and drive mass impressions for our marketing partners and the Town of Vail. HOW DID THE EVENT IMPACT VAIL'S "SENSE OF COMMUNITY"? Gourmet on Gore certainly impacts Vail's sense of community in a very positive manner. The event brings a broad audience together in a relaxed and comfortable atmosphere with the Town of Vail and its many merchants serving as the backdrop. Eve Ovtw.;tw VAIL, Colorado -The 2n" annual Gounnet on Gore, a food, wine and spirits open air tasting and cocktail party, held residence in the heart of Vail Village over the busy Labor Day weekend. Combining world-class wineries and spirit companies with the best food to be found in the Vail Valley, the open-air format made the traditional high-end food and wine experience more accessible to the public. An evening cocktail party kicked off the event Friday, 5-10:00p.m, along Gore Creek Drive. Attendees strolled among the fine offerings and listened to live jazz music as the sun set for the fall evening. Saturday presented an even greater assortment of vineyards, champagnes and spirits. Wine wasn't the only temptation at Gourmet on Gore as renowned chefs served culinary delights in taste-size portions throughout the day. Immi C1 'OC TOWN OF Vnn. ?,... stt? 04/t4V-UW Gourmet on Gore Integrated Components Print Gourmet on Gore was promoted in multiple publications, locally and regionally. Multiple ads in the Vail Daily, The Denver Dailv News and Westword promoted the event. PR Multiple Press Releases were sent to local, regional and national media outlets to garner exposure, increase participation and ultimately continue to elevate the awareness and interest of Gourmet on Gore. Event Coasters Colorful coasters were distributed throughout the Vail Valley to area bars and restaurants with sponsor logos and event information prominently featured. Event Posters Vibrant full-color posters were distributed throughout the Vail Valley with sponsor logos prominently featured. Event Announcer The event's professional announcer mentioned sponsors multiple times throughout the event. C '0 O,C- . . V C) 171 KVA 5?? ovw?zw Gourmet on Gore Integrated Components (Cont.) Television Multiple television interviews and giveaways were broadcast throughout the Vail Valley on KVBA TV8 and PLUM. Event management mentioned sponsors multiple times. Radio Radio spots, live mentions and in-studio interviews promoted Gourmet on Gore and and its sponsors. Radio buys were placed on Denver's KOA and Smooth Jazz stations, NPR and Vail's KZYR The Zephyr 97.7 FM. Online GourmetonGore.com featured event information, sponsor logo & I.D., hyperlinks, schedules, pictures and much more. SignacLee On-site, sponsor logos were featured on a double-sided 4'x20' town banner. Ve want to de invoCvedevery year tiv& each ofour restaurants rqm-esente?Cffs a smart t.G?igfor us. - Sonnenao Resort of vail People have Been sogoo t fw d' VAeat. Ve went t!irougfi mucfl more?oocltliat tive ever tfiaugli - Blu s Restaurant It's deer realnzce. 2veryone i's coming in lappy and raving aAout tfxfo&C 7Ve love tfiejazz musk- !ie Gowen Bear - _ A C1 00C. is 1uo110FVA1 `'.`.'.".K' . P4?44 Ak"1,?? AUG. 31 SEPT. 1 LABOR DAY WEEKEND Make your plans to visit Vail far Gourmet on Gore. For Lo ftjg o. w?Na a arlwiTS Specials call 1.800-653-4325 o.,. A:w ` V a cor P.wT II Fwee Aoml.s?oN ciroc GOURMETONGORE.COM Tow: A nICN?INS PROO?cT- -_»> Denver Daily News Ad GOURMETONGORE.COM AUG. 31 & SEPT. 1, 2007 Poster LABOR DAY WEEKEND (A((/ ?)l ?? f AUG. 31 & SEPT. 1. 2007 1 a / a LABOR DAY WEEKEND rwoao. w ?v? _ ow.?A Fw.r a. ,,o?Ai .wT .............. m Fooo. wINE & "IRITs ".1- AIR TASTING & COCKTAIL PARTY ` L VILLAGE FREE AOM159ION GOURMETONGORE.COM f G C Vail Daily RR.IRr T Coaster Vail Daily Ad C "0 C TOWN OF VAIL AUG. 31 & SEPT. 1, 2007 LABOR DAY WEEKEND ?} (,?i!(/ X11 C'? -, ??? /V A- TAIT- 6 CO-1- -11 ?i r, ! s. 1 G-' ? r' Opt .r z. rV f 4,?rmet Dollars r: osses I Wine 9f _ - _ ` r rum<r Ikri?? ?3 ?•• 2 . ( ?" .ta ? .ayJ - _. ?M a? - '?' `°?.. 'r po?xlorms_5-t tt5 c1 ta ib 7y unps. Jl ur!' Sp, 1,c _ NuYdfmxR.+ Af r c A, If47?, A tyr. ,.. r ff"( "ter or ppr up wwlwmwm? Ad? -0r7i e /I a ==4 A E Al -qqm 44 i P ar*o I s, ° fS .•1s r. ? 1, . .R e y • r. oo-?- 4 Y 3 z ichael David 'Vineyards y: . Y t rid i VAILSN18WDAZE.COM http://www.vailsnowdaze.com/ -41 f'` 7 77, 77 77-, ?1_ I V11- ocautdioE. LA11 ssr ..-yyyyyy f A i a. , Tickets on sale Now CLICK HERE TO PURCHASE TICKETS ONLINE Or purchase tickets locally in the Vail Valley at Bottle & Cork in Edwards -or- The Marketplace on Meadow Drive in Vail Village. ALL AGES SHOW. $40 advance, $50 after Nov 30 Come celebrate the start of the winter season at Vail with incredible snow, terrain openings and the biggest early season party in North America featuring a week-long calendar packed with daytime and nighttime events and activities! The Ute Indian's traditional snow dance kicks off the week, followed by daily DJ's spinning at the base areas, on-mountain bands, FREE Ski Tips from Vail Snowsports School, the celebration of Vail's birthday, snowball eating contests and more! The week is highlighted by three nights of entertainment includin, headliner bands. Ludacris and The Roots. Saturday December K (the other two nights are soon to be announced). Be sure not to miss the Dummy Gelunde World Championships - watch your favorite "dummy" crash and burn off the big airjump at Golden Peak! After dark, the fun continues with nightly entertainment all around town; bar parties, a fashion show, and Dine Around Vail (discounts at Vail's top restaurants) and more! And, all week be on the lookout for the Vail Snow Daze Angel Patrol - they will be randomly handing out 1,000 snowflakes including, FREE lunch, concert tickets, snow gear and more! Vail Snow Daze - the biggest early season party in North America - be a kid again... skip school because it's snowing in Vail! 1 of 1 9/24/07 5:38 PM The producers of the acclaimed Sprin4, Back to Vail bring you Vail Snow Daze, the country's biggest early season mountain bash! . a '7` [OKDAY, DEC 3 "?aT>f la-0kaaam IIa•a *?or aeon, D- In,,: M:YalaLt Lout[av TM •• click Inns fm mme late ??<.m /,as eltl xfm YIA V.AI rtlttakael Dank AD nn w.iomaeL e:a, erfxma. 'I AD DaY 1.000onawtlaterotvW vWmounwaaldvilLAn I iI An D•p Paao MA&VPCeaua Lalatlan TDA it uf- I " APP-- S.o.R!!. I'sid a Dian Mama wait O Lim.waa ?vaA A.r. rm mma 1"[a j DAY . DEC 4 i jtl T'9-- Yid n DoT D AWas flaha ltar at Visa a.Aa e¦ II Anp- tymdem. ri.L en,veil Vdt Mountain and VULMas. I I ap Dty pamn Ma.A'un Coates Loud=TDA Alt Day Laalm'Dp Vail sports 4 Om Tull Mme. rolb.v [an, nmre ivf" l.imshed wj, "I ....?,... ... apo BA 1.A oo llbo r Lana hill, r5A 1 Pn®[db C-tail , i aVe" Dino Meld wall B LionoAod KESDAY. DEC 5 WLD tw_ P-ski Tim Yid wdi as BcAml nm4 AD D.? N I-VIOn TDA B AD Dq t Soo Villain a ad DOmo DM Wool- TOA I i adbwrfar,mmp fa[o 1 'I All Dav !tOoaanon,fLkpnf Vail Vail Meuotaln and Vttlaiaa! i AIIDW PboraAmhUpcna[mt 1 Lousion Talk s"OoPm wafam Mwer MOrL aa.mlo, Lararlen T6A 9 1 ?a Pipe Lill Jam trim W er ttaad. •? tmfln Pane. LJea orsnm r4..aekk b' l l Tmonm:m Atmr vanY Leedom TaA i ?I awalag Man Npmd vW BLOOOMd [ i t Fliak Anm tom merT la[y, @ J THURSDAY. DEC 6 4ft wult- /ra. rdd rlan MW aW tad r[eAml ttork t ? u-MIW. Mmvruhadoor/Omdour f .?I taaooom a aan,adbradaieomud nmvaWladon./OWdoor s ell paT OJ a Omdam bs d Oooda. All Dq tWo VIIIa* and Douro Door Lofadm TaA r io- [or mpr"Imo 3 ;I AD P.T taro aaa«fuk"of vW VW Moomata and VdlaAw ,I Jul D,V Vona MYk Up Cmtert ( Loradm TOA 1 I ..fOOma.r. fYmaut Vltb-Tna LpoA4en ....... . Mamn?fmr Fa bra an TDA aveniny Dias Mound VW@IJOmAaad # -FRIDAY, DEC 7 , T 4ft `~ [OdSm ie Vail Durk rifd ,, ., ..,, ,.. LA.e Ymlo ALidwaiVlndomIO A- il 8-wb.46da#Cmtmt MIdVW/Ladear/DiVAoor 9 1 ill ney OJm Visa Sao ttameravisa Uhn All DO aoovulapanaDouro DO LCCNmTak it All On 1.000aioD'taflaktl oTwW VW Atomnfaaffi 9itl.ier" ? Ad Dq ph.. lkma up Condos Until nIr" 1, I .., •.., Coooart Dill bTaA ! Dnaea fun 7 1 I ! 1 land- CoEdit Am, Party LaoaVon TOA h tv" Some Amoaa Oau OLWnaaman d{ 1?Anq[er mme b[a URDAY. DEC 8 Owl Iomao.m 1t, "Di.ma., V W visa a b. ntiaoom Li"Music MWvdl/tadaor/Omdoar . I? Qggoam anenaallAtad kCmmrt o.Ul=P k _ ri 3Mr?oaa Oummv Gel.."W-W Caamoin-hi. Laadnn TDA f All Dq DJ at gold" peak pal olvim Cda ) AU[Ly , ZVo VU40 and Demo a- Locmdm T" . • rolb.er fpr mgrs info 'I AD Dar umlinovflakroatvW vWMOmtalnandVIUOW:''. it AD D- Phew MaA Up Contra, Local" IRA L V.ILmm TantslYOti.ekk aP.LOp.mes am tp and am Douro DOWU !I ??-,c•r.?r?-b? fa-A, yi rl.?n?.lbs a'a?aapm minor tadauloaatlTW Daopooev[ lad Park II 940pmma Cmoert After Party laud-TIIA 'I { ti-Around vaa Lind nd eIkk [m tro hAa ) -- SUNDAY. DEC 9 - AD D" [lido V.11 Momttain Vail via.*. & Vdt Mountaf aY.dak Dion, Arama VWBLambaud ? 1 cf{ek hero [m mma into /I . 2007 Post-Event Report to Commission. on Special Events Event Dates: August 10-12, 2007 Venue: East Lionshead Circle Estimated Attendance: 3,500 Event Components • 100 Artist Booths Children's "Kreative Kingdom" Art Activity area Daily street entertainers provided by the Arts Festival 2007 Highlights Event schedule coincided with Vail Intl. Dance Festival for second year All artists were refc.,-d to Lionshead-area hotels for lodging Daily lunches for artists provided through Lionshead-area restaurants • Vail Daily pullout section featuring each artist in the show • Coopc,. «u:ve effort between c„ s'" action areas and event to ensure guest access . Event Marketing Plan Breakdown of soendine Vail Arts Festival advertising dollars: • Vail Daily: _ Ads ran 14 days prior to event. '/4 page leading up to Quarter, half and full-page 4-color ads ran 14 days prior and leading up to August 10; pullout section on Aug 10 • Event Posters .250 (11" x 17") posters Radio: 8 daily/30-second spots ran 10 days prior to event on KTUN; KZYR; and Jack FM radio Roundabout banners: 20 banners were placed in West Vail.and main Vail Round-abouts seven days prior to the event Contribution to Sense of Community The Vail Arts Festival c.,.' .butes to Vail's sense of community in the following ways: History. in 'T'own: , The Vail Arts Festival is in its 23rd year in Vail. Originally started by a group of local artists,,it remains unique to the Town of Vail. Commitment to the Lionshead site:. The Vail Arts Festival....ains one of a few events that take place entirely within the Lionshead area. Recruiting and retaining support from the business community is vital to the '&v vAh and sustainability of the Festival. Commitment to showcasing unique art in a 4d. A F1,;X val, setting: Each'summer, the Vail Arts Festival strives to present a unique mix of artists. from all parts of the country to showcase their work in Vail. It is our. goal: each year to expose the .public to creative pieces of art that allow the spectator to view and purchase original works of art. Growth remains a goal of the Festival: In order to offer a unique presentation of the Festival each summer, we must constantly strive to investigate new ways to present the show to our residents and guests. It continues to be our goal to work toward a location within the Lionshead area that allows the Festival to offer more.b_ooths and entertainment sites to offer a better Festival in years to come. 2W Vail -Arts -Festival Budget Revenues TOV Sponsorship 17.500 Artist Fees 36,750 Merchandise sales 485 TOTAL $54,735 Expenses Advertising/Promotions Printing/postersbDchures Newspaper adsfirtsert Radio-Front Range 610 ...? ads Event supplies Street banners Event banners Decor Merchandise Children's Kreative Kingdom Operating Expenses Entertainment Artist lunches Lodging Sound system Equipment rental Website development Artist application website Town of Vail Business License Fees Security Private TOV Comm. Svc. Officers Administrative Expenses Permits Labor 12,780 24% 12,070 22% 10,874 20% 7,670 14% 1,800 3% 7,230 14% Insurance 1,650 TOTAL $54,074 3% August 10-11-127 2007 FREE ADMISSION . 10 TO 5 DAILY EAST LIONSHEAD CIRCLE adjacent to the lionshead parking structure Eagle Valley Events MYCfYK August 10-11-12, 2007 FREE ADMISSION . 10 TO 5 DAILY EAST LIONSHEAD CIRCLE adjacent to the lionshead parking structure 1 I Eagle Valley Events MONK? Chris Dahlquist Chris DesJardins Courtney Payne Dawn Sorrell Emily Mattern Ginger DeLater Ginger Vogt J. Anne & Ray Butler-Tweedie John Hudnut Roger Mathews Matthew Lancaster Michael Gadlin Michael Nisperos Stephen Schubert Nancy Walker Rex Foster Steven Summerville Susan Plouzek Tim Mooney Amy Heidtman Anne London Susan Westwood Barbara Colin Barbara Holloway Chailes Pletcher Tim Zandee Emily Keifer Guilloume Guilloume Heather Bennett Wei Liang John Sartin Kym Allison Lonnie Brock rl l? F P,; Aart Rietveld Carol Schinkel Deanna Henion Dehanna Jones Howie Garber Jared Steinberg Jeffrey Berryman John Burrows Robert Henion Stephen Fellerman Steven Bunnelle Tanya Garvis *?,,.... Ie Louis Cantillo Adam Homan Brandy Ladd Charlie Podrebarac Lynn Creighton Christie May Craig Riches Cynthia Duff Maria Arango Eric Carroll George Coll Greg Barnes Mark Cerny Joel Masewich Joseph Woodford Pamela Summers Marvin Blackmore Russell Davis Dale Harpe Sallyjane Bolle Stephanie Shangraw Willie Holdman Barbara Samuelson Bren Corn Carolyn Reynolds Cynthia Beller David Wang Deanna Curry-Elrod Deborah Mae Broad Gregory Story John Williams Jonathan Nicklow Katrina Ruby Kenny Tong Mary Ann Clark Michelle Henzel Pat and Emi Kanan Patrick Fallier Rebecca Villarreal Rita Orr Robb Siverson Robert Rynearson Roberto Gutierrez Rock Richardson Aimee Herring Alison Mackey Andy Rogers Barbara Marcus-McKenna Barry Namm THE VAIL DAILY 970 949.0555/vaildailycam Town of Vail ___..___.._ .•'. __ _. . Commission on Special Events Meeting -7 7 Vail Town Council Chambers Tuesday, September 25, 2007 at 9:00 a.m. AGENDA: Admin.,,Y ..tive Items: (5 minutes) • A? ., val of the Minutes of the meeting of August, 28, 2007 Final Reports: (15 minutes each event). • Vail Street Sale cf Kelli McDonald and Rachel Friede • . King of the Mountain Volleyball cf.-Leon Fell • Street Entertainment cf Andrea Feldman • Arts oral cf Laurie AA , . ssen • Oktob,."l cf. JJeff Brausch • Gourmet on Gore cf.- Jeff Brausch Update on Snow Daze: Highline Sports and Ent:.. l«:nment/Jeff Brausch (10 minutes) Coord natorReport: (10 minutes) • Financial Report` • 2008. Budget Update • Reminder: Meeting w/ERC and Event Promoters on Wee::: wday; October 17- Vail LiL?cuy C.'j....y,unity Room Noon-1:30 • Reminder: M.;.: 4.4 between the VLMD and the CSE on Thursday, October 18 fi,.;..,.. 8:30-9:15 am. Vail Cascade Resort and Spa New Business: (5 minutes) Adjournment: 11:00 a.m. Neat Regular CS'E Meeting October 23, 2007 at 9:00 a.m, - 5.-00 p.nL Vail Town Council Chambers MINUTES: Town of Vail: Commission on Special Events Meeting Vail Town Council Chambers Tuesday, August 28, 2007 at 9:00 a.m. t..%& Members Preseatt Bobby Bank, Stephen Connolly, Clint Huber, Scott Stoughton, Heather Taub and Chu,,.....,. Dave Chapin CSE Member Absent.- Meggen Kirkham Others Present. Kelli McDonald, Joel Heath, Anil.," Feldman, Diane Moudy, Laurie Asmussen, Pam firer, Matt Greene, Joyce Gedelman Viers, Rachel Friede, Lourdes F&.A cca, Michael Imhof Chairman Dave Chapin called the meeting to order at 9:05 am. Administrative Items: Motion to , ? re the minutes of the meeting of July 24, 2007 as written. ? MIS/P: Clint Huber, Bobby Bank. All in favor except Stephen Connolly, who recused himself, stating that he had not had time to review them. The motion passed 5-1. Update on TEVA Mountain Games: Joel Heath-UntraddimW Mares Amwmcmg 69 they have been r.wented with the opportunity to host the first World Cup Climbing Event on US soil in over Joel Heath indicated that they will be seeking a major in both finding and in-kind contributions to support the ?..i.r,..sion of this event. They have also asked the Town Council to... s de ;der fi a penman", climbing wall suftaNe for inter competitions which would be built somewhere in Vail. The CSE has L. , ". asked to review the proposal and to forward reoowmendation to the Town Council. Stephen Connolly opened the discussion by moving to add the email correspondence of August 27, 2007 into the record of the m,,;4 7- j,. ? M/S/P: Stephen Connolly, Scott Stoughton, All in favor except Dave Chapin. The motion passed 5-1. A copy of the c.,..,.? ....dence is attached to these minutes. Pam Brandmeyer clarified that Untraditional Marketing had sew an inquiry to the Town Manager's office indicating that they would be seeking additional zgpport for the i r: VA Mountain Cranes this year and that, in light of the addition of the World Cup Climbing event and the substantial in...;4..ye in funds that will be requested, asking whether it would be.;q.r.,-,,.:ate for them to go to Council with this request rather than to the CSE. Explaining that the Council relies on the recommendations from the CSE regarding their consid-,,Lon of event finding tint are not part of the "culturally mated" group that is identified in the Town Code, the issue is L . , . r licated by the fact that the request would be coming to the Council after the deadline for 2048 contribution requests. She stated tint with a reco?a i fiam the CSE, they could justify adding it to the list of consid:..,. ons for the 2008 budget. Joel stated that they intend to request $160,000 for this year's &. ? ? . es and that they continue to remain ,mitted to limiting their request of support from the town to I01ye of the total event budget. He emphatically added that they are not asking the CSE to review their regL&4t ow of sequence today, but rather that they are seeking di.,:, .Con as to how to proceed given the diff;,..,"ce in deadlines between the CSE and the Town Council. Following discussion CSE/sn MINUTES: Au.>ust28.2007 Pa.2t 1 of6 of the proposal, and confirmation from Joel. Heath that a temp,..".] climbing-wall would suffice to host the event in June of 2008, Stephen Connolly moved "to endorse the er', Cs of Untraditional Marketing to secure the World Cup Climbing Event in 2008 as.part of the TEVA Mountain Games." M/S/P: Stephen Connolly, Scott Stoughton All in favor except Bobby Bank, wbo voted in rr sition, stating that he felt that the motion was too vague. The motion passed 5-1. A second motion, offered by Bobby Bank, stating that "the. event has developed to the extent that. it has become."iconic," that the budget request proposed by Untraditi l Mwkedng,would fall outside the scope of the CSE's budget and that fimding consideration should be passed onto the council" died for lack of a second. Coordinator Report: • CSE members reviewed the financial,:,r. ,,L No issues of concern were identified. • Sybill informed the CSE of the following upcoming meetings: o Reschedule meeting w/ERC and Event Promoters to Wednesday; October. 17-. Vail Library Community Room from Noon-1:30 pm. o Meeting between the VLMD and the CSE on Thursday, October 18 from 8:30- 9:30 a.m. • Kick-It 3v3 Soccer Update: Stating that the growth of this event has ..:..,wed the town's resources to the limit, particularly with to parking, and that there area number of 4.. Q a where the event producer has been deficient in meeting the.town's requi.,....ents in a timely m,,anna, SybiU ti d that the town staff. is con.;:,._ad that we are challenged to - V,LV Ade the guest dud by our visitom, Notwidu. ? - all of, these .6,jzatipnal difficulties, the No" ..immunity "loves" this event, 8s it brings . several ftuswd people to Vail who stay;. am and slop in, the town; There was consensus. fivm, the CSE that this is an i L I 11 event for Vail and that we should act proactively to address these problems. St ;Then Connolly su>g$..?, a that they. mi& work direr dy with a "point r,:, bon" here in Vail, who could provide a com:,??on to the commu* and help to facilitate.the,..v,...:zation of the event. • Sybill reported that the Vail Village Mile,, the Martial.Afls Festival:and dw, Harvest . Festival were all moving ahead as planned. Adding that the Sr:....1 Event Permit application for the Harvest )^;,.? :oral had shown little diff",.,....liation from the Farmers' M.,.:,, cu, she should the Meadow Drive Partnership wish to seek fimding for . this event next year, that it be,,,. meted as a. finale to the,,,., 6xt and be mcorporaaed into that RFP. Special Promotions Permit: Rachel Friede and Kelli McDonald r, „, hided the CSE with a brief history of how this proposal ,has evolved as 'a potential opportunity to- allow individual bus t to host promotions'that are not CL.: ,,?..tly allowed under the town's code and that do not fit the guidelines for a trues "Sj ?.,, J Event." Noting that the Planning D, k.,hnent, the ERC, the VEAC and members of the bwL". 4 community have L ;,;,u strongly s< Ave of the concept, they explained that they are seeking feedback from the CSE pricw to' taking dw pnVe al to the Planning. Commission for rM-ew" then #vAy to the Council for their approval. CSE memL ;,..y were ;,_...IIy in favor of the Y,A but most-felt that it was too limiting in a number of particularly with regard to the signage and number of days that . would be allowed, both for individual L;::.ti;A., W; ;:.? abd diieb +!:..A mmabea of pm icipauts at any . given time. Dave Chapin and Scott Stougbton both e:., ,.:.. ad their opinion that the Sr 6 ,,.'al Promotions P.?....?.:?I would provide additional opportunities for businesses and that it was a CSE/sn MINUTES: Au<_ust 28. 2007 Pa=e 2 of 6 positive step to have an application that can be ad'..aed with a smaller r,..; . „ws than what is required of a major event. Stephen Connolly stated his opinion that this r ,r1 would only w:.wwc; additional "uin and paperwork and that it would be a..ble to change the Town Code to allow Z. M a ?; ,?esses more flexibility with signage and outdoor displays. Bobby Bank summarized the CSE's general position by recommending the following changes: • Allow more than 2 promotions at any time- for example, 2 each in Lionshead, W, and West Vail etc. • Increase the amount of additional signage permitted. • Offer more than 3 calendar days per year to each business. Special Event Canopies: The Rotary Club t .:.. o,,. 3 a number of canopies displaying the Beaver Creek logo that were used at last week's Duck Race in Vail Village. Lourdes F...A ac a reminded everyone tint both the VCBA and the Taste of Vail had oX.,J to buy "Vail" canop" but that neither organization's j; ,'r .i al had L ?.". supported by the CSE. CSE members were that the use of the Beaver C..,,.k ibr Vail is not d,.Z.,W but felt that prohibiting their use was not something within their authority. Heather Trub sugr;&4,cd that the issue be discussed with the ERC. Final Reports: • BBQ on Bridge Street: Matt G. z.:...e and Lourdes F....acca, representing the Vail Chamber and Business Ate. .ation, p...? nted post-event report of the first year event and distributed a final budget and event r.L.. . HighliOft- strong . WP- 11 t participation, they stated that they would like to make the event an annual kick-off to sunim r, but that more sponsorship would be required if they were to do it again. CSE mem that they might try to cultivates additional sponsorships. Heather Trub cemP the VCBA on doing a good job and noted that, in her , I., L?, ration, the event tunnout had t excellent. • America Rj m. Laurie handed out a review of the event, and noted that the final budget deficit additional advertising ei,,.-w that was incurred as a . ?6. h of changing the parade route at the last mmlute to go thorough the Lion.1 w. I WWL Thanking the Town of Vail staff for their effects, particularly Public Works, she .4-.;..ked on the total team effort that was required to make the made such a success. Colorado Stage: 2.1 International Cycle Cbmde, SeOmWbw 4-79,2N& Miebad I VAR Valley Foundation The WF has requested a $110,000 cash i?,. I to -3,4)poit this event from the Town Council The CSE was asked to review the event and forward their recommendation to the Council. Michael Imhof, r?r.;.senting the Vail Valley Foundation, distributed a full event r... j, osal and explained that the goal is to establish a long term pro- cycling race in the valley. Highlighting the growth of int.,.4L in cycling in the U.S. and the ..:..,:.pent fit with Vail of the demographic a?ociaw with the sport, the event is expected to attract over 50,000 visitors. Anchored in Vail, the 4 day event will take place throughout the valley. Loosely modeled on the former Coors Classic, with 3 pro-cycliug eves and a ride, it is hoped that the event will evolve into a full "Tour of the Rockies," with additional stages in Wyoming and Utah. After some discussion &t.rhen Connolly moved that the CSE s,, alt the effort of the Vail Valley Foundation to produce the Colorado Stage International Bicycle Cla?.,?c, September 4-7,2008.. ? MIS/P: Stephen Connolly, Clint Huber, Unanimous CSE/sn MINUTES: Au.,-,ust 28. 2007 Pa,-,e 3 of 6 New Business: Joel Heath suggested that the CSE revise their finding allocation schedule to review applicons in the early put of the summer. This would enable the CSE to submit a recommendation to the council consisting of a list of e%?.-L that the CSE determines meet the criteria described in the Strategic Plan prior to the budget appia *L Council could d= determine their allocation to the CSE based on an identified need. Sybill resod that she had conversed with a member of the Rotary Club at the Duck Race who &":.d that Beaver Creek had been courting them to move the event there and that some members felt thud the Town of Vail was not supparnn+,.6 of the event. Sybill also informed the CSE that the Lionsh eed m ;,. 8 W . W r ,y:, . ? A ,ng a group to propose a number of et .. for 2008 fi fiom the CSE, and that they had indicated their E;,.:?. that funds be all. w.u61 for weekly event, such as bringing back the Jammin' Jazz Nights, in lieu of the ?.w..+ w ambient SLi.&l entertainment program. Motion to adjourn at 11:45 am. ? MMP: Stephen Connolly, Heather Trub, Unanimous. Minutes taken and submitted by Sybill R. Navas, CSE Coordinator August 28, 2007 Approved by: Dave Chapin, Chairman Date. CSE/sn MINUTES: Au=ust 28. 2007 Pa,-,e 4 of6 From: Special Events Monday - August 27, 2007 8:24 AM To: sfcvail@hotmail.com vaddc@comcast.net, kirk ham.meggen@gmail.com, bobbybank@hotmail.com, CC: clL L...@hotmail.com, scottstoughton@undspring.com, hmt@vail.net, MMire@vailgov.com, SZemler@vailgov.com, PBrandmeyer@vailgov.com Subject: Re: UM request These questions should be addressed to the Town Merger's office.1 am following explicit direction that I was given in this matter. Certainly the CSE can discuss these issues at the meeting on Tuesday. Sybill >>> "Stephen Connolly" <sfcvail@otmail.com> 08/27/07 8:14 AM >>> But the requests c„,;,,i t due for another two months. CAn we legally review these? (WHat ...:image is this sending to UM and VVF? What about our other partners?) Do we know if Highline, Eagle Valley or Resort E...';..;ainment are asking for more money for the events we already fund? Any other prom 6 6.y out there bringing a new big idea to us? This s,. "..s to be tilting the playing field and giving UM and VVF an unfair advantage. It also shows why we need to know our budget much sooner in the,. Why do we have deadlines if prom. can come in a nythae and appromb coup .l directly? Didn't Pam say that if anything came along after our 2.5% we could go to Council (or was it to the Town Manager?) for .,-.0ement funding? Both of these "requests" s:.;,... to be inapropriate at this time. sfc Original Message From ":,r;, ,W Events" <specialevents@vailgov.com> To: <sfcvail@hotmail.com> Cc: <vaildc@comcast.net>; <kirkham.meggen@gmail.com>; <bobbybank@hotmail.com>; <clintrox@hotmail.com>; <scottstoughton@mindspring.com>; <hmt@'ail.net>; "Matt Mire" <MMire@vailgov.com>; "Stan Zemler" <SZ,emler@vailgov.com> Sent: Monday, August 27, 2007 7:25 AM Subject: Re: UM request Good Morning Stephen- The Finance Dept and the Town Manager's office have directed that the CSE review all requests for event finding and forward a rec,,;. ?.. mdation to the Council whenever an event producer intends to ask the Council for funding in an amount that may exceed the bmitWm of the CSE's budget. In the case of t 1G JA, they intend to request $160K, plus significant additional 4.tpport to build a pernnment climbing wail of the caliber that can host a world cup event. There is a similar situation with the Foundation and the Colorado Stage Bicycle Race. The Council's fast reading of the budget is on OckAw 3- if either of these entities is to .:...i1 ?e funding through the Council, they will need to review the prior to final budget.+,.,,, ., ral. Should the CSE det:,,,.L , that they would lace to consider these requests within the CSE1sn MINUTES: August 28. 2007 Page 5 of 6 confines of their own budget, then the d:.,. Aon should be given to both Joel and Michael that application should be made within the confines of the RFP. It is not intended that a funding allocation be made on Tuesday- only a da:,....ination as to whether or not the..;.., x%t should be forwarded to the council. Please call me if you have additional questions. Sybill Sybill K Navas Coordinator, Commission on Sr ?'al Events, Town of Vail 75 South Frontage Road Vail, CO 81657 Phone:970 376-2394 FAX:970 476-7141 E-mail: b,,,,.,:alevents@vailgov.com >>> "Stephen Connolly" <sfcvail@hDtmail.conv 08126/07 9:32 PM >>> Why are we reveiwing the UM request for 2008 r >: VA Games now, without a formal application, and before all of the reque=sts from the other promoters are filed? sfc Stephen Connolly sfcvail@hotnail.com 970476-1346 (home office) 970-376-5798 (mobile) CSE/sn MINUTES: Au.Lust 38. 2007 Pa,,-,e 6 of 6 VAIL STREET SALE 2007 RECAP • ` DATES: August,17 =19, Friday - Sunday • PARTICIPANTS: 48 Retailers • ESTMA i r-ty A 1 i rN'DANCE: Friday 2,260. Saturday 3,700 Sunday 6,330 TOTAL 12,290 • FUNDING: $5,000 fl. CSE covered all l..?r c...BeS for the event, including: : o Independent c....L,.ctor was hired for soli.:w4on of businesses and event management o Advertising design and production o Banner in Lionshead Mall August 13 -19 . o 3 full page ads and. 5 quarter page ads August 6 19 in the Vail. Daily 0 150 Posters displayed throughout Vail Village, Lionshead and West Vail o Presence on the www.vail.com Calendar of EN.,..6 page with 58,000 visits o Inclusion in $81.50 emals to 70,000 people o Exposure in $81.50 ads in Denver Post with 13,720,000 impressions • ri%unACK: Surveys were distributed to all participants, with the following results and comments: o . 700/0 of re:ip W , L dents said the event was,,..:...patible with the image of Vail as a world-class resort 0 90010 Of.;,,y?,, Jents said they would pard..ir?. next year. o 401/o of respond:...w said sales were better than other weekends in August 2007 o "Up 40% in sales f.,.,... same weekend in 2006" o "Good event- hope it continues" o "Seemed to bring in lots ofr?..rle" o "Sold more product by having-the display outside" o "Would like to have event more often" • SUGGESTIONS FOR'NEXT.YEAR fivm participants: o More businesses r G. Ccipating would be r.:_'?able o Begin soliciting businesses and advertising. for the event earlier next year o Good weekend to have the event _ would like it more often o Please continue the survey - like giving feedback o Do something to.attract a more high end client 75 S. Frontage Road, Vail, CO 81657 'p. (866) 650-9020 (970) 479-2100 www.vailgov.com Town of Vail Commission on Special Events: 2007 Contract.and Payment Status 2007 Town Council Allocation. - $750:000 - Event: The Session Vail Mardi Gras American Ski Classic Vail Film Festival Spring Bads to Vail Taste of Vail TEVA.Mountain Games King of the Mtn Vollybail Farmers' Market Street Entertainment BBQ on Bridge St Vail Lacrosse Shoot-out America Days KIdc-1t 30 Soccer Vail Arts Festival Circus Chimera Gourmet on Gore Oktoberfest Harvest Festivat, Colorado Walks:RaceMlalk Snow Daze Holidays. In Vail Mardal.Arts Festival Vail Street Sale Subtotal: Event Funds Administrative Allocations: TOTAL ALLOCATIONS: CSE FUNDS REMAINING: CSE/sn 2007 Dates: 2007 CSE - Funds - - - Contract Status:' Funds Paid Out. Total Funds Paid Out., Jan 11-14 $26.000 COMPLETE $26.000 $26;000 Feb 18-20 $5;000 COMPLr- i r- $5;000 $5,000 Mar 21- 25 $10,000 COMPLETE $10;000 $10,000 -Mar 29- Aor 1 $65,000 COMPLETE $21,667 $21,667 .$21,666 $65,000 Aor 2-15 $85;000 COMPUtut $21,667 $21,667 $_21,666 $65,000 Apr 11-15 $10:000 COMPLETE $10,000 $10,000 May 30- j664 $90,000 COMPLC i c $30,000 $30,000 $30,000 $90;000 dun 15-17 $10,1100 _ RECAP 9/25 $3;400 $3,300 $3,300 $10;000 Jun 17- Sep 18 (Sundays) 466I60-6-. - - as of 8/3 - $16,667 $16,667 $16,666 $50,000 Jun 22- SeD 3 0 1 weeks) $50.000 RECAP 9125 $25;000 $25,000 $50,000 - 23=Jun $20,000 COMPLETE $6,667 $13,333 $20,000 _ -Jung, - J- 414 $12,500 - as of 2/9 $12,500 - - $12,500 - - - ._ 4-Jul $50.000 COMPLETE .667 $16 $18,667 $ 16,666 $50,000 Auq 3= 5 $30.000 as.of 3/2 _ $10.000 _ $10,000 - Aug 10-12 1 7,5 00 - -_$ RECAP;9/25 $034 $11,666 $1700 Aug 31- SeD 3 _ _ . $0 CANCELLED $0 Sep 1- 2 $40,000 RECAP, 9/25 $131334 $13,333 $13,333 $40,000 Sec 7- 9 00 and 14-16 (W) $80400 RECAP 9125 $26;657 $28,867 -- - $28,686 $80,000 - - _ 23-Sep _$10.000 - - - as of 9/21! $3,334 - - - $3;334 22-Sep $5,000 as of 3/23 - - $5000 $5,000 Dec.3-16 $55,000 as of 2/9 $18,334 $16;334 Dec 31 + Other Dates TBD $35.000 as of 2/9 $ 11,867 $11,667 Oct 13-14 $5,000 - as of 811 _ $5400 $5,000 Aug 17-191 $5.000 RECAP 9/25 $5,000 $5,000 l- $746,0 _ - - _ _ $60,336 Office and Meeting Expenses 1 $32600 - - - - $1,421 $749,500 $600 - - 2007 Contract and Payment Status' Amount Still 0 $0 0 0 $0 $0 $0 0 0 $0 $0 $0 $20,000 $0 0 .0 $6sss 0 $36,666 $23,333 0 $96,666 $2,078 $650,7156 $98,744 Updated: 9120/2007 0 • • Vai_ &Lions.iead l?iusica? and Bus---%,,.er entertainment Program 2007 Survey Results 0 r 0 0 0 THE SURVEY: As it Appeared to the Res-3ondents VAIL AND LIONSHEAD ENTERTAINMENT COMMENT CARD Today's Date: 1. Were you aware of the Musical and Busker Entertainment before coming into Vail and Lionshead Villages today?: YES NO 2. Please rate your satisfaction with this summer's Vail Street Entertainment program: Please Circle: Very Pleased Neutral Not Pleased 5 ......................4........................3........................2......................1 4. Have you seen any other street entertainment this summer in Vail or another city? If so, what was it and where? 5. What changes or improvements, if any, would you suggest? 6. Your age:, Your gender: Your zip code: Number of children with you: _ For questions about the Vail and Lionshead Street Entertainment or for other entertainment needs call 970-926-7770. You can also fax this survey to: Resort Entertainment at: 970-926-7815 COLLECTION METHODS: ¦ 100 Surveys were collected by solicitation from spectators and business managers at the entertainment site. ¦The Surveys were collected the last four weeks of the Vail and Lionshead Musical and Busker Entertainment Program. 2 0 0 0 LOCAHON: Overview Question: 1. Please circle the location(s) you saw entertainment: Slifer Plaza (by Covered Bridge) Gore Creek Promenade (by Blu's Restaurant) Lionshead (by the main entrance to village) In most cases, the locations circled by respondents were similar to where the surveys were collected. LOCATION CIRCLED BY RESPONDENTS: -Most people saw entertainment at three main locations: Slifer Plaza, Gore Creek Drive, and Lionshead. -5 % of the respondents had seen entertainment at more than one location WHERE SURVEYS WERE COLLECTED: -Most of the surveys were also collected at the three main locations above. -This could be a result of Slifer Plaza, Gore Creek Drive, and Lionshead having the facilities for guests to stay and watch the entertainment. 3 LOCAHON: W iere Surveys Were' Cected Question: 1. Please circle the location(s) you saw entertainment: Slifer Plaza (by Covered Bridge) Gore Creek Promenade (by Blu's Restaurant) Lionshead Locations Where Surveys Were Collected Lionshead GC Drive 0 b GC Promenade 0 Siebert Circle Slifer Plaza . 0 10 20 30 40 50 60 Number of Surveys Collected Where Surveys Were Collected Count: Slifer Plaza 57 Siebert Circle 0 GC Promenade 7 GC Drive 14 Lionshead 22 TOTAL 100 4 • • JO CA1 ` ON v Circ-ed ,:)y - Responc _ents Question: 1. Please circle the location(s) you saw entertainment: Slifer Plaza (by Covered Bridge). Gore Creek Drive (By the Golden Bear) Gore Creek Promenade (by Blu's Restaurant) Lionshead (at the park & main entrance) Location(s) Circled 60 50 - 40 - - -- 30 - 20 -- 10 - ---- o _ l I N i N. Y N N 'O Y N CTS C Cd R L C L'm C - O tv,O a CU V to U .? W a) co Q O O U p O., O J O O o- 0 • Location(s) circled by respondents Count: Slifer Plaza 53 Siebert Circle 0 Gore Creek Promenade 7 Gore Creek Drive 12 Lionshead 24 More than one location* 4 TOTAL 100 LOCAI'--ON: :Vlore '1' lan One Location Circ--ec. Question: 1. Please circle the location(s) you saw entertainment: Slifer Plaza (by Covered Bridge) Gore Creek Promenade (by Blu's Restaurant) How many locations did respondents see entertainment at? TOTAL 5locations' 0 4locations v- - O 3locations 3' L 2locations t £ z 1location 0 1 2 3 4 Number of People Gore Creek Drive (By the Golden Bear) Lionshead (by the park or main entrance) MORE THAN ONE LOCATION CIRCLED: 5 •5% (5 out of 100) respondents circled that they had seen entertainment at multiple locations throughout Vail and Lionshead. •95% of respondents circled only one location where they had seen entertainment. 5 6 6 0 . 0 0 ?RIOR AWA--ZENESS Question: 2. Were you aware of the Musical and Busker Entertainment before coming into Vail and Lionshead Villages today? Please Circle: YES NO Prior Awareness of Street Entertainment 41% O Aw are ® Not Aware 59% Prior Awareness Count: Aware 40 Not Aware 60 Non-Response 0 TOTAL + 1001 7 0 0 0 SAYISFACTION: Overview Question: 3. Please rate your satisfaction with this summer's Street Entertainment: Please Circle: Very Pleased Neutral Not Pleased 5 ....................4......................3......................2....................1 SATISFACTION LEVEL CIRCLED BY RESPONDENTS: On a Scale of 1 (Not Pleased) to 5 (Very Pleased). Please note: Responses entered in between numbers on the scale, were recorded as .5 values. - 40% (5.0-Very Pleased) -9% (4.5) -43% (4.0) -3% (3.5) -5% (3.0-Neutral) -0% (2.5) -0% (2.0) -0% (1.5) -0% (1.0 Not Pleased) -0% (Non-Response) SATISFACTION LEVELS BROKEN INTO THREE CATEGORIES: -92% (5.0-4.0) Pleased -8% (3.5-3.0) Neutral -0% (2.5-1.0) Not Pleased -0% Non-Response 8 • • • SAYISFACTION: Circled by 3esponcents Question: 3. Please rate your satisfaction with this summer's Street Entertainment: Please Circle: Very Pleased Neutral Not Pleased 5 ....................4......................3......................2....................1 Count Non Response (0.0) 0 Not Pleased (1.0) 0 (1.5) 0 (2.0) 0 (2.5) 0 Neutral (3.0) 6 (3.5) 3 (4.0) 42 (4.5) 9 Very Pleased (5.0) 40 TOTAL 100 Very Pleased (5.0) 40% 2007 Satisfaction Neutral (3.0) 6% (4.5) 9% (3.5) 3% 1.0) 42% ? Neutral (3.0) ? (3.5) ? (4.0) ? (4.5) ¦ Very Pleased (5.0) 9 • • • SAHSFACT--ON: Ranges Question: 3. Please rate your satisfaction with this summer's Street Entertainment: Please Circle: Very Pleased Neutral Not Pleased 5 ....................4......................3......................2....................1 Satisfaction in this case was broken into three categories (as opposed to the original 10 categories): Satisfaction: In Ranges 9% 91% ® Neutral E3 Pleased 10 • • • O' HER EN' 1' ?__ZTA__NME:___N' 1': _........... ._ Had the respondents seen entertainment at other events or in other cities? Question: 4. Have you seen any other Musical or Busker Entertainment this summer in Vail, Lionshead or another city? If so, what was it and where? OTHER ENTERTAINMENT: •38% of the respondents had seen entertainment at either other Vail events or in other cities Where Other Entertainment Was Seen •13% of the respondents had seen entertainment ? Vail Events in another city Telluride Baltimore, MD Kansas City, MO ® Minturn Other Entertainment Seen ? Aspen Count: Vail Events 20 Chicago, IL ? Denver Area Minturn 3 San Fransico, C ¦ New York, NY Aspen 1 ? Naples, FL Denver Area 6 New Orleans, Nail Events Ills New Orleans, LA New York, NY 1 Naples, FL ? San Fransico, CA Naples, FL 1 New York, NY ¦ Chicago, IL New Orleans, LA 2 Denver Area ® Baltimore, MD San Fransico, CA 2 ? Telluride Aspen Minturn ? Kansas City, MO Chicago, IL 3 Baltimore, MD 2 Telluride 1 Kansas City, MO 1 TOTAL 43 1 COT\/-V---'N'I'S ON -vIPROV?YI3N'1': Overview Question: 5. What changes or improvements, if any, would you suggest? NOTE: Comments were recorded as they were written in the comments section (Question 5).Comments recorded here were actual written comments, blank comment sections were not recorded.Please see Appendix C for a list of all of the comments. •75% of comments were written in "None" •5% of comments were Praise or Thanks •5% of comments were Suggestions for Specific Entertainers •6% of comments were Requests for More Entertainment •2% of comments were Requests for Shaded Seating •2% of comments were disregarded comments or jokes •1% of comments were to Move the Location •1% of comments were to Advertise Entertainment More •1% of comments were to appeal to a wider age group •1% of comments were that the entertainment should have different hours utterent hours Uisregarded Uo, iu, Nnts (jokes) Should Uraw a crow d (Vlore Advertising Hequest for Snaae/ Seating (More entertainment (general) (Move Location Suggestions for Specfic Buskers FYaise/ I hanks None IVIAL 12 • • • COMMENTS ON IMPROVEMENT Question: 5. What changes or improvements, if any, would you suggest? Suggestions for Improvement NOTE: Any mark made in the comments section was recorded as a comment CAI including a comment of "None" t+ 75 .x ... ^, x .<..-...:x-a.?' ? h... ..q a3.<. __,.:_ _. :.._. -.. ? > : ?'S i r ,I a u £, %.••e :?, '?.^?-.{t ? b ?. ^W . e a \ai: 'a:. .._-. .::x:),---, _"i-':x'.'.:.; gx-. :•?-e=:.>. e. .:i: .:<" ..:i?rss .:-Y .'{F'Ty--..c • _ a. g? 2i x::sa::f f 5. 4 :, _.. ..K .y.. .. ?-x• -3: ;': its""'" "'F .S.£=xe.' v e E, x ;:' ?• w- . f x < 4F?` .... .. e.:, .:.. _._ _ 'f .., a ....:_ 3. ,. _ .. ? ?. ^?.<..R - _.r:<.. .. i{ _ .. ^-._ .... ..... .. ... . .. „Ne. .? .. .. .. F•,, ... .._ ?T fit,: <..: V « _ o. 4? _, _;..•.,-, ., t _ z._,<:. f < t " .. .. I 1 ?? ?„?? ... °?t:v<_?,-t. .• ,- .t? .??tb'n i A? ?En: r3A':£d?ff.? ? o?b? ??•? . ??c+ '?? 100 °G?a ~co,9 94°? ~0 n 99cos • d% ,co #4 .0 00, Pot. Comments on Improvement 13 0 0 0 DEMOGRAPHICS OF THE RESPONDENTS: Age _ Age of the Respondents 60-69 years 7% 50-59 yea 13% 40-49 years 17% 70 + nears 19-29 years 26% AGE OF THE RESPONDENTS: -28% of the Respondents were 30-39 years old -26% of the Respondents were 19-29 years old -17% of the Respondents were 40-49 years old ? 1-18 years -13% of the Respondents were 50-59 years old ¦ 19-29 years -7% of the Respondents were ? 30-39 years 60-69 years old ? 40-49 years -6% of the Respondents were 1-18 years old ¦ 50-59 years -3% of the Respondents were ? 60-69 years 70+ years old ¦ 70 + years Count Non Response (0) ' 0 1-18 years 6 19-29 years 25 30-39 years 29 40-49 years 17 50-59 years 13 60-69 years 7 70 + years 3 TOTAL 100 14 30-39 years 28% • • • DEMOGRAPHICS OF THE RESPONDENTS: Gender 0% 52% Male 48% 0 Female p Non Response Count Male 47 Female 53 Non Response ' 0 TOTAL 100 15 DEMOGRAPHICS OF THERESPONllEN'1"S: Number of Children 25% E3 With Children ® Without Children 75% Count With Children 74 Without Children 26 TOTAL 100 16 0 0 0 ZT COD___-1S 0--'THE R___'S__30NDENTS ZIP CODES: Where Were the Respondents From? -LOCALS are those with zip codes from Eagle County -NON-LOCAL IN-STATE are those with in-state zip codes, excluding locals -OUT OF STATE are those with out of state zip codes Count Local 46 Non-Local In-St 28 Out of State 26 International 0 Non Response 0 TOTAL 100 IN STATE VS. OUT OF STATE: -76% of Respondents were IN STATE -26% of Respondents were OUT OF STATE Count In State 74 Out of State 26 International 0 Non Response 0 TOTAL 100 Out of State 25% Non-Local In- State 28% © Local Local ¦ Non-Local In-State 47% ¦ Out of State E3 International ¦ Non Response Where Were the Respondents From? In State vs. Out of State 0% 25% 75% 0 In State a Out of State O International 17 International o% Non Response 0 0 0 C0M--3A--U-S0NS: Satisfaction in 2006 and 2007 2006 Satisfaction Non Response Neutral (3.5/5.0) (4.0/5.0) 27% Very Pleased (5.0/5.0) 59% 4.5/5.0) 6% 2007 Satisfaction Neutral (3.0) 6% Very Pleased (5.0) (3.5) 40% 3% ( (4.0) 42% (4.5)_ 9% ¦ Non Response (0.0) 0 Not Pleased (1.0) 0(1.5) 0(2.0) ¦ (2.5) ¦ Neutral (3.0) 0(3.5) 13(4.0) 0(4.5) ¦ Very Pleased (5.0) ? Neutral (3.0) 0(3.5) ? (4.0) ? (4.5) ¦ Very Pleased (5.0) 2006 SATISFACTION Count: Non Response (0.0) 1 Not Pleased (1.0) 0 (1.5) 0 (2.0) 0 (2.5) 0 Neutral (3.0) 5 (3.5) 2 (4.0) 27 (4.5) 6 Very Pleased (5.0) 59 _ ............ ........_..._ TOTAL 100 2007 SATISFACTION Count: Non Response (0.0) ' 0 Not Pleased (1.0)' 0 (1.5)- 0 (2.0)- 0 (2.5)- 0 Neutral (3.0) 6 (3.5) 3 (4.0) 43 (4.5) 7 Very Pleased (5.0) 41 TOTAL 1 00 18 0 0 CAwareness with Satisfaction Prior Awareness of Street Entertainment 40% were unaw are of entertainment and had a satisfaction rating of 4.35 AWARE: -Of those who were AWARE (60%) of the street entertainment before entering the Villages, the average satisfaction rating was 4.39 out of 5.0 © Aware ¦ Not Aware 60% wore aw are of entertainment and had a satisfaction rating of 4.39 NOT AWARE: Of those who were NOT AWARE (40%) of the street entertainment before entering the Villages, the average satisfaction rating was 4.35 out of 5.0 19 Satisfaction Rating (out of 5.0) by Zip Code SATISFACTION: -Satisfaction did not vary greatly between zip codes Averages break-down by Category Non Response 0 Out of State 4.41 Local 4.27 In-State 4.5 20 COVIPARISOATS Satisfaction with having seen. entertainment in other cities Did the respondents' exposure to Street Entertainment. in other cities affect their satisfaction with Vail and Lionshead Street Entertainment? *The average satisfaction rate of respondents that had seen entertainment at either other Vail events or in other cities (38% of respondents) was 4.47 out of 5.0. ®The average satisfaction of respondents that had seen other entertainment at Vail events only (15 % of respondents) was 4.23 out of 5.0. oThe average satisfaction of respondents that had seen entertainment in other cities only (23% of respondents) was 4.7 out of 5.0. oThe average satisfaction of respondents who. had not seen Street Entertainment at other Vail events or in other cities (62% of respondents). was 4.28 out of 5.0 There was no significant difference in satisfaction between respondents that had also seen Street Entertainment at other Vail events or in other cities and those that had only seen Vail and Lionshead's Street Entertainment. 21 ITT DEPT H ANALYSIS: Business. ROve.rview BUSINESS RESPONDENTS: • Biisinesses;were surveyed at: -Vail and Lionshead Villages •In most cases the Manager on Duty filled out the survey. In the case that a Manager was not available, a survey was left at the Business and retrieved another day. 22, 9 0 0 -N 7 P' 1'r- ANALYS--S: Business -Zespon ents, Satisfactio-n-, -- - } Question: 3. Please rate your satisfaction with this summer's Street Entertainment: Please Circle: Very Pleased Neutral Not Pleased 5 ....................4......................3......................2....................1 Business Satisfaction SATISFACTION OF BUSINESSES: •20% of Business Managers (5.0 Very Pleased) •50% of Business Managers (4.0) •20% of Business Managers (3.0 Neutral) •5% of Business Managers (2.0) •5 % of Business Managers (1.0 Not Pleased) -The Average Business Satisfaction is 3.75 out 5.0. Very Pleased (5.0) 20% Not Pleased (1.0) 5% (4.0) 50% Business Satisfaction Count: Non Response(0.0) 0 Not Pleased (1.0) 1 (1.5) 0 (2.0) 1 (2.5) 0 Neutral (3.0) 4 (3.5) 0 (4.0) 10 (4.5) 0 Very Pleased (5.0) 4 TOTAL 20 (2.0) 5% c3 Non Response(0.0) ¦ Not Pleased (1.0) p (1.5) Neutral (3.0) C3 (2'0) 20% ¦ (2.5) E3 Neutral (3.0) ¦ (3.5) 13(4.0) ¦ (4.5) ® Very Pleased (5.0) 23 =N D'PTH ANALYSIS: 3usiness Respondents, S atisfaction R anges Question: 3. Please rate your satisfaction with this summer's Street Entertainment: Please Circle: Very Pleased Neutral Not Pleased 5 ....................4......................3......................2....................1 BUSINESS SATISFACTION RANGES: Satisfaction is broken into three ranges: -70% of Businesses were Pleased -20% of Businesses were Neutral -10% of Businesses did not respond to this question -Not Pleased 10% ,/- Neutral 20% Pleased 70% p Not Pleased ¦ Neutral ? Pleased • 0.0-2.5 Not Pleased 2 3.0-3.5 Neutral 4 4.0-5.0 Pleased 14 Non-Response 0 TOTAL 20 24 • IN DEPTH ANALYSIS : Business Respondents, Saftsfaction by Locav ion + Question: 3. Please rate your satisfaction with this summer's Street Entertainment: Please Circle: Very Pleased Neutral Not Pleased 5 ....................4......................3......................2....................1 Vail and Lionshead Businesses' Satisfaction by Location Businesses Rating ? Moe's Original 5 Flying Burrito Company 4.0 BBQ 5.0 ac c g - 146 Lionshead Charlie's T-Shirts 3.5 Jewelers 5.0 m w 3 2 Squash v? Starbuck's 5.0 Blossom 3.0 d a t Christie Sports 4.0 Vail Sports 3.0 d a o - Lionshead Colorado Businesses Les Delices de Frances 3.0 Footwear 4.0 Location Garfinkel's 3.0 Cos Bar 3.0 Bart & Yeti's 3.0 'Mountain Tees 5.0 Vail Coffee Kemosabe 4.0 Company 4.0 Resort Info Golden Bear 3.0 Center 4.0 Double Diamond Ski Gorsuch 2.0 Shop 3.0 Average 25 Satisfaction 3.45 IN DEPTH ANALYSIS: Business Respondents, Comments on Improvement NOTE: Comments were recorded as they were written in the comments section (Question 5). -Comments recorded here were actual written comments, blank comment sections were notrecorded. -Please see Appendix A for a list of all of the comments made. Count: More Days 2 Request for different entertainment 4 wantea music Back 2 More Advertising 2 ,None 5 Location Change 2 Praise/ Thanks 3 TOTAL 20 Businessess' Comments on Improvements Cn >, C p U N C .;F C N C .2 co Q M O ID o 0) ? C rn?m a) ?> a) :3 0 a? CD C -a Cn C 0 (D Y Z U CIS U a_ ~ 26 IN__)__`3'_.'FANALYS,_S:_. Unsatisfied Customers, Overview UNSATISFIED CUSTOMERS: -In this case, unsatisfied customers were separated from the whole group for in depth analysis -Unsatisfied customers are defined as those with a Satisfaction Rating of 3.5 or below out of 5.0 -Therefore, satisfied customers are those who gave a Satisfaction Rating of 4.0, 4.5, or 5.0 out of 5.0 -8% (8 out of 100) of respondents gave a Satisfaction Rating of 3.5 or below. 27 • • • IN AUnsatisfied Customers, Satisfaction Unsatisfied Respondents, Satisfaction Rating (Unsatisfied Respondents are defined as those with a Satisfaction Rating of 3.5 or below out of 5.0.) (3.5) 33% Neutral (3.0) 67% 0 Non Response(0.0) 0 Not Pleased (1.0) 0(1-5) 0(2.0) ¦ (2.5) 0 Neutral (3.0) E(3.5) Count: Non Response(0.0) Not Pleased (1.0) (1.5) (2.0) (2.5) Neutral (3.0) (3.5) TOTAL 0 0 0 0 0 6 3 9 28 IN DEPTH ANALYSIS: Unsatisfied Customers, Comments on Improvement Unsatisfied Respondents, Comments Date Location 8/22/2005 Lionshead 9/3/2005 Lionshead 9%312005 Lionshead 8/20/2005 8/27/2005 Slifer plaza Comment on Improvement Wider and Easier access to the Gondola Bands that appeal to a younger audience More Crowd Involvement jugglers, things that draw a crowd 29 C?ONCLUSIONS -While the average satisfaction rating continued to be, :strong in 2007, there are still a few issues which should be discussed in order to continue to improve theVail and-Lionshead Street Entertainment Program in 2008: -Is the Town of Vail pleased with the final location of the Street Entertainers? --The average business-satisfaction`-rating was in the pleased to very pleased range. 4 out of 20'business respondents were in the neutral' range, (3.0-3.5). How can we continue to improve our business satisfaction rating? -There were requests for more entertainment. Should we consider adding an additional location on Fridays? Should.we add days? Locations? -Should we discuss alternative or rotating locations for 2008? -Are there any other changes or improvements to be considered? 30