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2007-10-23 Support Documentation CSE Regular Meeting
f. MINUTES: Town of Vail: _Commission on SiDecial Events Meeting Vail Town Council Chambers Tuesday, October 23, 2007 at 8:30 a.m. CSE Members Present. Bobby Bank Stephen Connolly, Clint Huber, Meggen Kirkham, Scott Stoughton, Heather Trub and Chairman Dave Chapin Others Present. Pam Brandmeyer, Caitlin O'Donnell, Leon Fell, Miller Lewis, Rick Scalpello,-Marty Stewart, Laurie Asmussen, Jason Field, Joel Heath, Joe Blair, Bob Isom, Kaye Ferry, Brian Nolan, Brian Hall, Mia Haar, Rob Levine, Steve Sheridan, John Dawsey, Leslie Robertson, Bill Anderson, Ron Hardy,, John Pellerito, Keith Odva,. Billy Suarez, Bob McKown, Sarah Franke, Craig Arford, John Dawsey, Scott Cross, Sean Cross, Megen Musegades, Jeff Brausch, Kelli McDonald Michael Imhof, Dan Cramer, Fraidy Aber,' Ddni Janklow, Diane Moudy, Matt Greene, Aldo Radamus, Ann Kurronnen, John, Cogswell, Amy Oberly, Susan Fritz, Mickey Werner Chairman Dave Chapin called the meeting to order at 8:35 a.m. Administrative Items: ? . Motion to arr..,ve.the minutes of the meeting of September 25, 2007, as written. M/S/P: Clint Huber, Bobby Bank; Unanimous • CSE member terms expiring on December 31, 2007: Bobby Bank, Stephen Connolly,, Clint. Huber and Scott Stoughton. A letter of interest should be submitted to the Vail Town Clerk, Lorelei Donaldson by those who wish to be considered for reappointment. The deadline will be Wednesday„ December 12 for interviews on Tuesday, December 18, 2007. • Financials: o CSE members reviewed the current status of the 2007 budget. No issues were identified. o Sybill reported that the Town Council had ajv....,red a budget of $816,750 for the CSE in 2008. $765,250 is earmarked for direct event funding, with the remaining funds designated as follows: $48,000 for staff salary and benefits, $3500 for general expenses. Additional salary and benefits in 2008=will come from the Town's general administrative budget. Beginning with 2009, the Town Council will directly allocate only the special event funding. Staff salary and benefit and..operating expenses will be accounted for out of the Town of Vail general 'administrative budget. CSE members reviewed the procedure for making their funding decisions. Sybill explained that she . would prepare a spreadsheet compiling the information submitted by the individual members on their Event Rating (aids and would have a budget recommendation prior to the next meeting to be utilized as a point of departure for the final decision making discussion. Stephen Connolly remarked that he continues to struggle with whether funding should be allocated to other taxing entities and/or entities that provide charitable contributions with substantial event profits. After noting that total requests exceed available funds by more that $500K, and that the Vail Lacrosse Shoot-out has been promised $ l OK in support as the final allocation in a 3 year contract, the 2008 funding requests were presented and reviewed as follows: Caitlin O'Donnell ,.,,,ented the application from the Vail Valley Soccer Club for $10,000 to support the Vail Valley Challenge Cup, October 4-5, 2008. She explained that there has been an on- going difficulty with finding quality referees and that the CSE's contribution would be used for that purpose. Leon Fell provided explanation for the application requesting $10,000 for King of the Mountain Volleyball Tournament, scheduled for June 13-15, 2008 in Ford Park, stating that as the tournament has grown over the last several years, the costs of putting it on have continued to increase. Miller Lewis, r,,. ,;,senting the Vail Recreation District (VRD), presented the application for $3770 to support the Vail Invitational Soccer Tournament, scheduled for July 26-28, 2008. He too cited the need to pay referees in order to maintain the quality of the tournament. He stated that a,;r.w,jmately 65 games are played in Vail vs. about 35 on down-valley fields. Pam Brandmeyer informed the CSE that the Town of Vail has already committed significant financial support to support capital improvements on facilities owned by the town and operated by the VRD. Rick Scalpello presented a final 2007 event recap and the application from the Vail Farmers' Market for $80,000 in 2008. He stated that the Vail market is the largest in Colorado with the largest number of tents, the greatest number of visitors and the most activities and that it is on track to become one of the largest markets in the U.S. And, he added that it is definitively the largest event in Vail. Increased CSE funding would allow the market to expand its advertising campaign to Colorado Springs and the Front Range. He explained that they are not interested in being a "producer only" market, because that would prevent the local retailers from participating. The goal of the market continues to be to provide a benefit for businesses and non-profits in Vail. Bob Isom, on behalf of the Lionshead business community, requested that it would help the merchants in Lionshead if overflow parking was directed to the Lionshead Parking Structure prior to allowing on-street parking. Jason Field, owner of Inyodo Martial Arts, distributed a draft of the 2007 event budget and recap of the Martial Arts Festival which was held only last weekend, and presented his application for 2008 funds in the amount of $7000 to support what would be the 3"d Annual Festival of Martial Arts, cu..,,.JLdy scheduled for-October 11. He announced that the Colorado State Tae_Kwan Do Association has expressed interest in making the event a "state " tournament, which would triple the size of the event and would r.v.,ide an incentive to draw from Denver, Los Angeles and Arizona. Jason added that he felt there has been excellent momentum generated going into next year's event and that it'has excellent potential to develop into a weekend-long festival. Laurie Asmussen, citing her concept of using three aLu..g and established events to enhance the sense of vitality in Lionshead, presented three applications for funding from Eagle Valley Events: America Days @ $60,000, Vail Arts Festival scheduled for August 8-10 @ $25,000, and Holidays in Vail @ $40,000. She explained that next year's 0 of July Parade will end in Lionshead and it is her intent to provide activities and entertainment to keep people there into the afternoon.,With respect to the Arts Festival, she noted that the event has felt an impact fi.,... the art component of the Farmers' Market, and that she would like to add a wine-tasting area to keep people in the Lionshead area longer. She also noted that additional funds would allow her to create a more defined "entrance" to the event. Bob Isom expressed that the Lionshead business community would like to see the event move back into the mall. Laurie m6ponded that might be possible in 2009 when the ski-yard is completed, but until that area is available the mall does not provide adequate space for 100+ tents. Finally, with respect to Holidays in Vail, Laurie presented her intent to break the event into a series of smaller events- the Tree Lighting and Parade of Lights, New Year's Eve Fireworks and Torchlight Parade and to add a family friendly "First Night" celebration in the Lionshead Mall area. Stephen Connolly asked if Vail Resorts would provide opportunity for the general public to participate in the Ski-down and Laurie replied, "Not yet." Finally, in response to questions _regarding how a First Night celebration could be added with so little increase in funds, Laurie stated that, she was confident that the event would attract additional sponsors with its theme of embracing family activity on New Year's Eve. Following a short break, CSE members viewed a video highlighting last year's TEVA Mountain Games and a presentation given by Joe Blair, representing Untraditional Marketing, of the application for $110,900 to support the 2008 event. Enhancements to the games planned for next year include the addition of a Mountain Rescue competition attracting teams from all over the country, online film and photography .......petitions which would grow awareness of the event outside of the 5 days in Vail and the addition of a "Green Light District" in the Village which would be dedicated to educating people on how to live "green." Following up on the success of last year's VW garage, plans are in the works to grow the garage band. concept, throughout the event venue. morts continue to increase the marketing and PR impacts on multiple fivuls: Front Range,. syndicated television programming, working"with TEVA to increase PR. internationally and to add new components each year to keep people coming back again and again. Bob Isom, again speaking for the Lionshead business community, encouraged Joe to consider involving Lionshead in the event planning: Joel Heath then announced the opportunity to bring the IFSC World Cup Climbing event to U.S. soil for the first time in nearly 20 years and requested $50,000 in support from the CSE. This funding would be used for the rental of climbing walls, with. the intent that the Town and the VRD would work together to identify a location for a permanent wall that might be installed within the next couple of years. In .,,,Fonse to'questions from CSE members, Joel stated that there is synergy in holding the event in conjunction with the Mountain Games with respect to leveraging the infrastructure and media. coverage. Pain Brandmeyer confirmed that the town is working with the VRD to identify long term needs, including a possible permanent location for a world-class climbing wall. Additionally, she explained that the council had directed the CSE to consider this application, but that the opportunity is available to return it to them for a supplemental allocation if the CSE felt that they could not accommodate, the request within the confines of the CSE's budget. Motion to send Untraditional Marketing's request for $50,000 to support the IFSC World Cup Climbing event in June of 2008 to the Tow.. Council, with full CSE endorsement, in fight of the CSE's anticipated. budget deficiency. M/S/P: Stephen Connolly, Scott Stoughton. Clint Huber votes in opposition and Dave Chapin abstains. All others in favor. Motion passes 6-1. Lionshead Recovery Effort: Brian Nolan, Sarah Franke and Billy Suarez introduced a portfolio of event proposals designed to re-create the Lionshead Mall as an event. venue after three years of construction and commended the efforts of the, Lionshead merchants, many of who were present, on their, efforts to come to consensus on a unified proposal of summer events. Brian Hall requested $40,000 for Blue Creek Productions to create .a Lionshead Kids' Family Fun Faire and Family Market as an annual kick-off to the summer season. Mia Vlaar, new executive director of the Vail Jazz Foundation; requesting $42,5009 explained their proposal to resurrect the Jammin' Jazz Nights series which had developed into a popular summer concert series before the construction activities in the mall eliminated a viable venue. In response to a comment from CSE member Scott Stoughton who wondered whether it might feel like a private party at the Arrabelle, John Dawsey, speaking on behalf of Arrabelle, stated that they would be providing in-kind support for the event, but were not seeking exclusive hotel status for the resort. Billy Suarez and Rob Levine both spoke in favor of the event, stating that it had historically benefited the entire Lionshead community. Brian Nolan, explaining how the event had become extraordinarily successful for Beaver Creek, presented a proposal.fi,,... Moon River Ranch requesting $10,000, to bring the Rocky Mountain Antique Festival into the Lionshead Mall a week after the Beaver Creek event. He expressed his confidence that the festival could be as successful in Lionshead, and that it would be something that could fill the entire mall area. Additional' proposals from the Lionshead coalition included: • $5000 to return the Colorado Grand antique car display to the mall as a finale to the summer season. in September. • $5000 .from the Vail Valley Restaurant Association to bring back. the Chili Cook-Off, and to grow the event in such a way that the event would be able to give back to charitable organizations within the valley. • 2 events that have become popular in Beaver' Creek, and are not seeking any CSE sponsorship: Lionshead Culinary Demonstration Series, sponsored by the Vail Chophouse and Lionshead. Wine and Spirits Series, sponsored by Blue Lifestyle and the Vail Chophouse. Dave Chapin queried how the Arrabelle liquor license, the first "resort license" to be granted in Vail, might affect the viability of events within the Lionshead Mall a.,, Brian replied that Arrabelle had requested that type of license because it was the only one that met their needs, but assured the CSE that they would work together to insure that the guest will not feel any impacts. • Finally, Brian informed the CSE that, although the Lionshead Merchant Group`is not ready to move. forward' this year, they are working with contacts on the Front Range and they will return next summer with a proposal and a request for CSE support to develop a Celtic Festival of iconic scale. Sarah Franke then introduced the proposal ff.,... the Lionshead Merchant Group requesting $30,000 to develop a Friday Afternoon Club, as both an enhancement to, as well as a family friendly alternative, to the popular on=mountain event. Using the, Beaver Creek Park Hyatt's successful "Friday at the Park" as, a model, the event would run for 10 Fridays, in the 5-8pm time frame, and would lend a carnival atmosphere throughout the mall. Meggen Kirkham informed the group that Vail Resorts is intending to expand the family activities at the on-mountain event, and questioned if it might be better to have the event on Saturday, when nothing else is going on. Sarah responded that they regard this as a great opportunity to tap into what is already going on up on the mountain. Scott Stoughton, commending the group on their efforts, asked how they feel about the Ambient Street Entertainment program. Brian responded that they had chosen not to prioritize their requests, but to focus on the long term goal of getting people in beds and developing vitality within the mall. Several members on the Lionshead business community spoke in,support of the Street Entertainment, including Craig Arford of Vail Ski and Bike Tech, Bob McKown and Billy Suarez, who added, in conclusion, that he is most excited to see the collective energy among the Lionshead businesses seeking to put their best foot forward and take advantage of the opportunities that the new developments afford. Finally, the request for $15,000 to support a Special Event Advertising Plan for the proposed events was explained as a means to get the word out for the whole calendar of events, providing opportunities for individual businesses to participate as well. Stephen Connolly noted that this is the first time that the CSE has been. presented with a marketing request from a group, not as a line item on the individual event budgets. After a brief break for lunch, CSE members heard. from Sean Cross and Megen Musegedes, who presented their request for $85,000 in CSE support for the Vail Film Festival, and who-gave a PowerPoint presentation highlighting the growth in recognition and the ,L,...gths of the Vail Film Festival. Dave Chapin inquired about what venues they would be using, given the loss of the Cascade Theater and the Crossroads Theater. Sean commented that the costs have been driven up, but that they would still have 5 s,..,,..s and are currently planning to use the Vail Mountain School, the Lodge at Vail and thata possibility exists to still use the theater at Cascade. He added that they are talking with the Taste of Vail about ways they might integrate the two events this year, but that sponsor conflicts are likely to make.that difficult. Stephen Connolly asked whether they might move-the festival to a time later in the spring. Sean-replied that the festival relies on skiing to attract many of the attendees and that it is their goal to be an important and major festival, adding that it is critical to maintain their place as part of the larger calendar of major film festivals and explained, by.-way of example, that they would suffer significantly to follow the Tribeca Festival in New York City. Jeff Brausch presented the five proposals from Highline Sports'and Entertainment: 1. Carnivail: seeking $20,000. In this, the fifth year of the event; they have been asked by Vail Resorts to grow the event to the next level and position it as a "mid-season centerpiece." 2. Spring Back to Vail: requesting $100,000. Proposing toacondense the event firm... two weeks into one and cone,..[ to the energy with twice the programming, Jeff explained that they will continue their focus on keeping it the biggest springtime party in North America. 4 concerts will be scheduled, with the addition of a new one at Check-Point Charlie on closing day as part of a plan both to draw people into the village and to encourage people to come off the mountain safely. Citing the strongest ROT of any of Vail's events, he added that the MTS (Mountain Travel Symposium) group, consisting of over 1000.people who book travelers, will be here this year at the same time and Vail will truly be `"on-stage." 3. Gourmet on Gore: seeking $75,000 to turn the event into a 3 day festival. Stating that the feedback from the food and wine vendors has been great, they feel there is tremendous potential to grow the event. In response to a question regarding how confident they are that restaurants will commit to a three day event, Jeff replied that they intend to offer options for participation on 1 day, 2 days or all 3 days. - 4.Oktoberfest: Describing it as "Food, Beers and Fall" Jeff explained the request for $82,500 as an inflationary increase from last year. 5. Snow Daze: seeking $100,000. With Spring Back to Vail,, it is a bookend for the ski season. Both events capitalize on big name concerts to drive business for 3-4 days, not just a single day. Michael Imhof presented the request for support in the amount of $45,000 from, the Vail Valley Foundation for The Session. The event has been moved one week closer to the X-Games, providing great value to the VVF in its ability to attract the stars of the sport. In addition to. an increased commitment fi,,... sponsors this year, a great Amngth for.the event is the NBC time buy of the 100% HD television program which will. be distributed. internationally with. an air date of February 17, providing excellent marketing opportunity for the rest of the ski season. Improvements to the event include utilizing the Sunday Session to involve the community and encourage. families to ride the 14 venue. and interact with the athletes, rotating live bands throughout the sessions on Friday and Saturday and live web-casts of the Fri-Sunday events. Dan Cramer explained the proposal from Team Championships International, requesting a host.fee of $50,000 for the Kick-It 3v3 Soccer Rocky Mountain Regional He explained that this is one of a, series of tournaments culminating in a National Championship Event at Disneyworld in , Orlando in January. Qualifiers. from 50 local events around the country feed 10 regional tournaments. He stated that the increased request reflects the cost of importing referees, their recognition of the economic value to the community and the need to build and to market the smaller events that drive the larger tournaments. Fraidy Aber presented a request from the Vail Symposium for support in,the amount of $7500 for the 2008 Unlimited Adventure Series. She explained that the caliber of their speakers has been increasing each year, and that drives up the cost. Their goal is to keep in a free event, targeting both the locals as a community event; but attracting a large number of visitors as well. Some sponsorships were recruited last year, but not enough to cover the increased costs. Stephen Connolly asked why they hold the event in the winter, rather than the summer. Fraidy replied that it appeals to a wide age range and demographic that "works with the winter way of thinking" and that they have doubled their audience in each of the last 2 years. CSE members took a short break before hearing comments from Diane Moudy on the proposal from Resort Events for $68,500 to manage Ambient Street Entertainment again next summer. Stating the ...ise of the program is to provide entertainment so that r,.Q..ts have time for shopping, the combination of buskers and musicians has been successful, they are flexible to work with whatever schedule the CSE feels is best, and the proposal remains the same as the last several years. Matt Greene, describing the request from the VCBA for $25,667 for the BBQ Bonanza on Bridge Street, stated that the advice they have been given is to grow the event slowly; and that the ,,.,.,rosali.s for an event that will be very similar to last year's inaugural event. In response to a question fw... Stephen Connolly, Matt replied that most of their sponsorships have been in product, rather than in cash. He described the heart of the event as the strong showing of restaurant participation and said that they hope to take the marketing and the music up a notch this year with a slight increase in the budget. Kelli McDonald distributed marketing materials from last summer's Street Sale and explained the event as an opportunity for the business community to piggy-back on the marketing efforts of the VLMD's "8150" promotion. The T : m of Vail Economic Development is requesting $5000 to support the Street Sale again next summer. Aldo Radamus, .,;,r,.,.senting Ski and Snowboard Club Vail (SSCV), explained that although historically the Ski Swap provided ample benefit to meet the club's annual fundraising needs; the annual event has been suffering a steady decline in sales over the last several years, largely on account of increased competition and, internet sales. Additional funds would allow them to do more marketing on the Front Range. SSCV is requesting $7500 from the CSE to support next year's Ski Swap. Ann Kurronen presented the request from the Betty Ford Alpine Gardens in the amount of $66,000 to support aspects of the 20`h Anniversary Summer. The CSE reviewed a presentation that cited, gardening as the #2 leisure activity in the United States, that the children's programs are filled to capacity and that they are planning a number of activities and projects to highlight the anniversary; it including preservation of letters from the former I" lady, an "Arts in the Gardens" pros..", publication of a book about the garden, and classes in the gardens. Bobby Bank stated that information about the gardens is the #I request in the Information Booths. Susan Fritz and Mickey Werner represented the request from the Taste of Vail for $30,000. They explained that the goals of the event when it began 18 years ago were to build business in April, and to return the benefits to the community. The event has grown to be one of the y.C....iere food and wine festivals in the country. With respect to the Lamb Cook-Off, they stated that all of the lamb is donated to the chefs by Colorado Lamb and that this part of the event has provided a means of bringing the event into the community. Susan added that they are looking to Lionshead as a possible move for next year.. Susan affirmed that they did buy some canopies this year- and a brief discussion of what the Town's and CSE's policy should be with regard to tents displaying the logo of competing'resorts ensued. Sybill stated that the Town has adopted a policy of not allowing these types of canopies. In response to a question-, from Stephen Connolly as to whether the funds are being requested for the Lamb component or the aste of Vail, Susan replied that the two are entwined. She explained that last.year's event had resulted in a deficit, as a major sponsor failed to deliver at the last minute and she stressed that the Taste of Vail is done by donations from the .,,,6urants, but that the costs have been escalating. New Business.- CSE members requested that the issue of whether non-profit organizations who donate event profits to charitable causes be placed on the agenda for discussion at the November CSE meeting, prior to making the funding decisions. Kaye Ferry reminded the CSE of the VCBA's offer to provide canopies for Vail events, and exr.,.,sed her opinion that it was an unfortunate missed opportunity. Motion to adjourn at 4:45 p.m. M/S/P: Stephen Connolly,. Bobby Bank, Unanimous Minutes taken and submitted by Sybill R. Navas, CSE Coordinator October 23, 2007 Approved by: Vim! Davsa-Ct6pin, Chairmian' ` J Date: ?? r /o1Z3/0 ir \Fkt.L.., mto 5iot i U` ?C-Ll ?1-51 VV ? bQ U 11o "` n yf y/v ?- -? .r s lic" r ? e r lU' ! y '' ,?. C 5-g J S `? 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The deadline will be Wednesday„ December 12 for interviews on Tuesday, December 18, 2007. • Financials: * 2007 Budget Update * 2008 Budget Proposal • Review Procedure for Funding Allocation Decisions Presentation of 2008 Event Funding Applications: (8:45 am. to 4:45 p.m.) 2008 EVENT FUNDS AVAILABLE: Time: Event: (35 Applications) not Vail Lacrosse Shoot-out presenting 8:45 AM Vail Valley Challenge Cup (Soccer) 9:00 AM King of the Mountain Volleyball Tournament 9:15 AM Vail Invitational Soccer Tournament 9:30 AM 3rd Annual Martial Arts Championships 9:45 AM Vail Farmers' Market $765,250 Producing Entity: 2008 Dates: 2007 Funds 2008 $$$ Received: Requested: Colorado Lacrosse Promotions: June 28- July 6 $12,500 $10 000 3rd year of 3 year contract , Vail Valley Soccer Club October 4-5 SO $10,000 King of the Mountain June 13-16 S10.000 $10,000 Vail Recreation District July 26- 28 SO $3,770 Inyodo Martial Arts October 14 ? S5,000 $7,000 Meadow Drive Partnership Sundays, June ; $80 000 15- Sep 21 , I arc I (d, 3 r 10:00 AM Teva Mountain Games @ Vail Untraditional Marketing 10:15 AM >IFSC World Cup @ the Teva Mtn Games Untraditional Marketing 10:30 AM BREAK: 15 minutes 10:45 AM- 11:15 AM: EAGLE VALLEY EVENTS Vail America Days Eagle Valley Events Vail Arts Festival Eagle Valley Events Holidays in Vail Eagle Valley Events 11:15 AM- 12:30 PM: LIONSHEAD SUMMER RECOVERY EFFORT >LH Kids' Family Fun Faire & Family Blue Creek Productions Market >Jammin' Jazz Nights Vail Jazz Foundation >Rocky Mountain Antique Festival Moon River Ranch Colorado Grand Colorado Grand >Lionshead Chili Cook-Off Vail Valley Restaurant Association >Friday Afternoon Club Lionshead Merchant Group. >Lionshead Culinary Demonstration Vail Chophouse Series >Lionshead Wine and Spirits series Blue Lifestyle/Vail Chophouse >Celtic Festival Lionshead Merchant Group >Special Event Advertising Plan Lionshead Merchant Group 12:30PM LUNCH BREAK: 30 minutes 1:00 PM Vail Film Festival Vail Film Institute 1:15 PM- 2:15 PM: HIGHLINE SPORTS AND ENTERTAINMENT >Carnivail (formerly Mardi Gras/VRI) HSE, in partnership w/VRI Spring Back to Vail Highline Sports and E..L. Ldnment Gourmet on Gore Highline Sports and Entertainment Oktoberfest Snow Daze 2:15 PM The Session 2:30 PM Kick-It 30 Soccer- Rocky Mtn Regional 2:45 PM >2008 Unlimited Adventure Series Highline Sports and Entertainment Highline Sports and Entertainment Vail Valley Foundation June 4-8 YA),000 $110,000 June 4-8 SO $50,000 4-Jul 550,000 $60,000 August 8- 10 517,500 $25,000 December 1-7 S 3 5 ,000 $40,000 28-Jun SO $40,000 Thursdays, Jul SO $42 500 31-Aug 28 , August 1-3 SO $10,000 Sept 19- 20 SO $5,000 27-Sep so $5,000 Summer 2008 SO $30,000 Summer 2008 S 0 $0 Summer 2008 SO $0 Summer 2009 SO $0 Summer 2008 SO $15,000 April 3-6 February 3-5 April 7-13 August 29- 31 Sept 5-7 (LH) & 12-14 (VV) December 1-7 February 7- 10 Team Championships International August 1- 3 Vail Symposium Thursdays, Jan 31-Marti 3:00 PM BREAK: 15 minutes 565,000 $85,000 ('sit: ;11 ijk?nd.t i )cInhef '?. _'007 P ls,t 'lid 55,000 $20,000 565,000 $100,000 540,000 $75,000 580,000 $82,500 555,000 $100,000 S26,000 $45,000 S30,000 $50,000 50 $7,500 r 3:15 PM Ambient Street Entertainment 3:30 PM BBQ Bonanza on Bridge Street 3:45 PM Ski and Snowboard Swap 4:00 PM Vail Street Sale 4:15 PM Taste of Vail 4:30 PM >Betty Ford Alpine Gardens: 20th Anniversary 4:45 PM ADJOURN TOTAL EVENT FUNDS REQUESTED: New Business: (5 minutes) Adjournment: 4:45 PM Resort Events 11 weeks: Jun 20- Sep 1 S50,000 $68,500 VCBA 21-Jun IS20.000 $25,667 Ski & Snowboard Club Vail November 7-8 S() $7,500 TOV Economic Development August 15-'17 S,i)O0 $5,000 ce Office Taste of Vail April 2-5 $30,000 Betty Ford Alpine Gardens Spring/Summer s0 $66,000 2008 $1,320,937 Next Regular CSE Meeting: November 27, 2007 at 9:00 a.m.. Vail Town Council Chambers C Sl. till P;Ig I of-3, ,J ? Ty 'MINUTES,*_ Town of Vail: Commission. on Special Events Meeting Vail Town Council Chambers Tuesday, September 25, 2,007 at 9:00 a.m. CSE Mmabers Prpsejtr Bobby Bar eh, Stephen.Comwlly, Clint Huber, -Meggen Kirkham, Scott Stoughton, Heather Trub and Chairman Drive Chapin Oikers Prose ' Jeff Brausck Leon Fell,, Kelli McDo=14 Rachel Friede, Laurie Awn ssen; Diane Moudy, Andrea Fel&nan Kaye Ferry, Pam Branddmeyer and &bill Navas AGENDA: ' ' ` Chairman Dave Chapin called the meeting to order at 9:00 am. Administrative Items: After brief discussion, Clint Huber moved to approve the minutes of the meeting of August 28, 2007, as -. "ented. ? MdfS/P: Clint Huber, Stephen Connolly, Unanimous ; CSE members were presented with flog reports for each of the following events: • Vail Stied Sale: Kelli McDonald and Rachel Friede.:; ..red that the first year, event had been well I.,, :,: red by the merchants in Vail. Most of the 48 r?..4ci,, e.-J reported much i . red sales over the same wieekced in they Ao6s yew, partkulad Y on Sunday when the local businesses were able to,,,::alon the attendance at the Duck Race and the Fr , ... , ?' Market `The $5000 allocation from the CSE was. used to.hire Mike Griffin to ...:..:ze the event, as well as for some marketing. Kelli ,wt41'thae they plan to make the event an annual opportunity for the business community to close out the sumniff and vitality tlmou hour the dial.... ;.s at a 'time when thaw summer s:,a..bon is „ .ing to an end. King of the Mon ntain VOR j bolt Reporting a 21°%m ?u' uw.?il participation this year, Leon Fell informed the CSE that the event had a* weeded the goal. of 300 t:...s and was well on its way to rung to its historical hey-days.' Highlighting; the success of the junior dit '.?7-:.. and the Fathe?Daughter, Fem. v, 4fioffi that took place on Father's. Day, he stated that the would soon outgrow the facffitim at Fond Park and that some of the competitions might have to be moved down galley. He added that the Food and fimAities in Foi d Park were a big QW.M.t to that venue. Leon."'6k. 8ined he has L . L?" W . J1:ng with USA Volleyb®ll to develop fife jurnior divisia?ns into a nationally `recognized event. F.,,... am mmunity,: ne, the strung opportozky.for awed gww.th in theme division, means that the compe4ior will come welt thew whole funflies and throughout the wed. MaOg emits included Altitude Spout an article id'; d7,.,--J mail and email blasts; as well as ramfio and ads and releases within the summer drive radios. He added that marketing #?,r?: rides fidling witbm.the 2 r, ,.,?d1ng the event,were d tD pe& tp Vad tD .off the event, as gposed to remuWng pe .11c. i.ldW'tl W;, i numl k of between 1000-1500 per day . t,iemenbets questioned whedw the event mkt be held over 2 weekends in lieu of the venue. Leon responded that the cost Of Modiking the c0ent would.: ?.,. ? Minuics: Pa?_,c 1 ()1 '4 exponentially and that the energy created by the co. ?, . ,on of participants, ?,?Y{Lf.\lll and competitions would be diluted. No written report was distributed. • Street IEnterbdument: Diane Moudy and A... . .:" Feldman of Resort Events inf....ed the CSE that it had been a complaint fice, year for the Street Entertainment proe. a They r . Tided the CSE meml ...s, with survey , . w. , Its indicating strong mmLJhcfion with the summer -long proms .:.1 and cited Slifer Plaza and the Gore Creek Proms as the r .Z,"- L sus for entertain,?, The budgW had allowed for 2 musicians and 2 U-tLers each scheduled day of the program and both ?...?.? "a ., i. J their opinion that the mix of buskers and musical performers was an improvement over the previous) programs. • Vag Arlo Festivak Laurie Aj. ? distributed a budget ki.,,,.v and overview of this year's event. Citing highlights of the event as the excellent fit with the Dance Festival clientele and the venue on Lioushead Chdc which can accommodate the 100 participants well, she noted attendance a bit down from last summer primarily on account of bad a on Sunday and the chat of pulling people to Li+ d with all of the activity focused in Vail Village and the gran 1h of the F...?.?' Market. C4matenting that one of the goals of the festival is to bring in sales tax collars, she end that they make an effirt to cow what is h-My to sell best "on site" when they jury the show and added that tyre is a continuing chAw :6j, with peke counmissiuning work from the participating artists which is scat to them, thus , w, in less sales tax for the town. She 1 that there is continued r.;..?...:, to move the event into the mall area, but that it is tau small to wcommodow the event and that the bus JOW-1. r: is a barricade to the continu ty of the vv : She added that she feels it is how for the Lin d L ,.&Z, w.yES to maintain the bus b" sY V down on Liomhead Circle, and not have it dimuplod or moved up to the Frntage Road on,.... int of the event. • Gourmet ou Gem Jeff Brat a b distributed event recaps and final bud6 6i-Q6 for both C on Gore and Oboberfest and followed with a brief overview of the y. o. ? .-. concept and LI'a?l? y 1 .j of lourinet on Gore. Saft that, in his opinion, Gourred on Core has the "&.:a-est potential to grove of any event that they (Highline Sr and Entertainment) do in Vail" and that it r' : . rides an excellent bay J u 6o 6 to the Taste of Vail as a means of st . . g the excellent restaurants in the cwmmunity, he d L.-;bed the WSW as: o The "P A..,t fit" for the Vail demographic that this event pulls o The dean, e1:,6.-..'venue O ..1 participation and t G?J w . preparation (rte: they didn't run out of food) o Restu , ? ..L ."&..ve a 6.,: return an their saw they are not T. 6]7 . ? 6 asked to donate their food. Citing extmnely positive feedback from the participating vendors, Jeff aW,A. J that they would like to grow the event to include cof:i.,..4 high-end ci&4" and Jeff irdi1 dud ,..i.ra-Ain g the event to 3 days next year would benefit the wineries and that they :.?, to have to expand the verae up Bridge Strom. He stated that the media focus had mainly on the From Range and that aL.a.4J an estimated IOK to I SK people over the 2 days, approximately 5000 room and providing the Town with an ?,.,,,Y:,ller?t ROI for a second year event • kin fan Jeff Brain„ h I the highlights of this year's event as: o Non-.,wYjd ";&Iammen: "Oompah" during the day, contemporary music with an av,, J to a younger audience in the evenings o Improved attends ; . 1 OK 15K more people- due to good weather f q l- 1 .. tiff Minuic" ()`) _'- _uu7 ?, ni -! 0 op o Best-ever venue set-up in Lionshead. Meggen Kirkham remarked on the "brilliance" of adding the Gore Creek Promenade to the Vail Village venue. Sybill added that the coon in both villa6,,4 had L coi.. S".;', dupitous, in that the venues had been adjusted to aooommodate the anti.,*,,.I d impacts and that the result had been an unproved situation for all. o Fun Run on Sunday raised over $I0K for the Children's Garden of L: ?...ing o Popularity of contests, i.e. Keg-bowling, Brat eating etc. He stated that, although the sY, , for the event was better than ever this year, success remains d, dent on food and L sales, as well as on the +i Media f xw was again.,;,., cred on the Range, with the addition of the benn,.., in the, xiabouts Atten 614, .6 was estimated at 40K over the 6 days and W-.d an estimated 20,000 room nights, providing the town with an estimated ROI of over 3WIe. Sybill affnmed that the last surveys contracted by the CSE had shown Oktoberfest as pr+rnndmg the best ROI of any event they funded. en followed regarding the potential conflict with the Colorado Stage Pro-cycling event, whiff is scheduled for the sam:. weekend in 2008 as the traditional dates for Oktoberfest in Lam. CSE members a,, ?o 1 by ,. 6a;.::,, j.3? not to 6bange the Oktoberfi:a dates. Updafe an Smw IL .. Jeff Brausc h ?..", :,,.red the CSE with a revised schedule and explained that their intent is to offer more activities and higher quality in a more condensed time fia...e so as to maintain an intensafled level of excite and,;. throughout the event and to utilize the magic events to attract people to Vail in the .?1j j.,a to ski and a4.uy for several days Hi- iglfing the event will be 2 nights of music at the Dobson Arena on Thursday and Friday, culminating with the Dummy Gelunde comps followed by Ludicrous and the Roots in conceit in Ford Park on Saturday, December 9. Him Sports intends to wank with the local bars to insure that high quality live entertahiment will be pmt of every might of the event, from Monday om Scott Stoughton 1 that the Dobson concerts be sled to end between 10pm and 1 lpm, as the local bars benefit from the am t cro%J when events in Dobson end earlier than rni . In ; W4 6J-!16-IDqtICSti0M fWM CSE mean 4.1, Jeffaffinned that Vail Resorts was .,a:, , i. ,ply supportive of the event and numerous additional tr W 9 L ? Wear had been .b:mwd. There was ? :,..., fiom. the CSE members that these would be positive chang.&,s to the event plan Coordinator Report: • Sybill updated the CSE members on proposed changes to the Bud Lite S:. Beat concert series. In an effort to the event and lessen the impact of the cold weather in the :. u.j season months, the Vail valley roundatim will produce I a%& , W 1, .. W '.J hurt offer bigger name entertainment; one on the 3rd Wednesday of..w.L month from Ik. ?...ber to Ma,... X followed by 2 ...,, w.6, m NEU to close out the.y".4„L.. It is hoped that,the i 'ng 1 L- on December 19 will celU,.fie the opening of Arrabelle in Lionshead. Two additional con.,-6 at Gold Peak will any The Session and the American Ski Classic l:.4,'; Xtrvely. • Atrabelle applied for and , :. d a "R%.,m Liquor License," the first of this type to be gramt.d in the Town of VaiL This type of allows guests to ,,.?.* alcoholic beverages throughout the resort„ incluidmg the orrtdoor d. ?. Kaye Ferry updated the CSE on the decision made by the Local Li.. ?U : g Authority at their last mccdn& and explained that dw a is little opportunity for d1 . as their actions are mandated by the taws of the State ofColorado. LTA.. followed as to how this may affect the opportunity of, .,..1 event prods -,-.. to overlay a sr :,..:al Event Liquor License over the F " P mall l Sk S "00- Ya2c o( N 14 • Kick-It 3v3 Soccer Tournament hopes to return to Vail again next summer and will be submitting an application to the CSE for 2008 fucaiing. Sybill stated that they will continue to. work together to try and resolve some of the issues that have caused challenges the last couple of years. The sheer number of events on the .?„.e weekend, including the Dance Festival and their gala, the Colorado Clay Court Tennis C>r illi 1 ups and the Courage Classic Bicycle Tour, a situation that staet L a the r+es.,.L.., of the Town and the park to a maximum. The event has grown to the extent that it is likely they will require the use of some of the down valley fields next year. • The Art in Public PL i4 board has ap ro?..l from the DRB fora design for the Solaris Plaza. Soma, con.was 6rksed at the'Council nuwting last w,;,;,k that the design would not provide an ideal fw mn for ex, however upon review of the prnpo.,al the Council declined to call up the DRB approval. • CSE memL :, , reviewed the financial report. No of c owern were identified. • 2008 Budget Update: Sybill •°?r 1,-d that the Town Council had passed the budget on 1 reading at their last meeting. If there are no changes prior to 2°d reading, the CSE's allocation for 2008 will be $816,750, which .4v.,:.sents a 2.5% increase over last year's funds. Given that the deadline for contribution requests had elapsed, Council left it to the CSE to review the request to be forthcoming from Untraditional Marketing for $160,000 to support the TEVA Mountain Games and the World Cup Climbing Event ands?id that, should the CSE determine the impact of this all .?'.on to be outside the scope of the CSE's bu, 6;,t, a allocation would be considered. • Reminder. Meeting w/ERC and Event Promoters on W. r, w, Jay, 0,.: ? 1 17- Vail LiL.,. f Community Room from Noon-1:30. • Reminder: Meeting between the VLMD and the CSE on Thursday, October 18 fivin 8:30- 9:15 a.m. @ Vail Cascade Resort and Spa. Kelli McDonald explained that this will be the 2nd of two meetings this year between the CSE and VLMDAC, the first having L b:- achoduled prior to the start-up of the main event season and the s. ? .?A just prior to the CSE's major firnding decisions, for the purpose of developing a sb,,.Le;c alliance between the two groups and identifying apportumities to maacimize the marketing leverage fiw events supported by the CSE. The joint meeting will be followed by a r ;..Q=tatiw of the, results kom lag summer's inLa., pt surveys. New Business: Kaye Ferry requested the opportunity to clarify an i.,.y..,, that had L ,,," raised at last month's CSE during the final event report for the BBQ a, ?..L on Bridge Street. She .u:66,', ?, 1 her con,". that ding the :.?.lation someone had,,. k . arked that musical . cy:,? ent for the event was provided as part of the overall Ambient Street Q:nment and therefore the budget should have reflected this savings. She reminded the CSE memi ?.4 that the original request for the BBQ event $25,000, but that die CSE had reduced their alloc W $20,000.1,, :,,.:Pi. Xy on account of the availability of the Si., Entertainers to fill that function. Motion to Adjoara at 11:45 a.m. ? M&P: Bobby Bank, Steph-a Coolly, Unanimous Minutes taken and submitted by Sybi11 R. Navas, CSE Coordinator September 25, 2007 Approved by: Dave Chapin, Chairman Date: l Sl. Sti ?'iltlUtC;: L"i ?7 ?(1(I' I'[t 4 UI' I Town of Vail Commis slo' Oil ioi?clal Events: 2007 Contract and Payment Status 2007 Town Council `Allocation: p6o' tIO Event: 2007 Dates: 7: C$E 2? Contract Status: Funds Paid Out. Total Funds u?ds Paid Out. The Session Jan 11-14 $26;000 COMPLETE $26,000 $26,000 . Vall Mardi Gras, Feb 18-20 $5,000 COMPLETE $5,000 $5,000. American Ski Classic Mar 21-.25 $:10,000 COMPLETE $10,000 .$10,000 Vail Film Festival . Mar 29- Apr 1: $65,000 COMPLETE $21,667 $21,667 $21,666 $65,000 Spring Back to Vail Apr 2- '15 $65,000 COMPLETE $21,667 _ $21,667 $21,666 $65,000 Tastwof Vail Apr 11-15 $109000 COMPLETE $10;000 $10,000 TEVA Mountain Games May 30- Jun 3 $90,000 COMPLETE . $30,000 $30,000 $301000 $90,000 King of the Mtn Vollyball Jun 15-17 $101000 need final budget $3,400' $3,300 $3,300 $10,000 Farmers'' Market Jun 17- Sep 16 (Sundays) $50:10 scheduled 10/23 $16,667 $16,667 $16,666 $50,000 Street Entertainment Jun 22- Sep 3:(11 weeks) $50;000 COMPLETE $25,000 $25,000 $50,000 BBQ on,BridgeSt 23-Jun $20,000 COMPLETE $6,667 $13,333 $20,000 Vail Lacrosse Shoot-out Jun 27- Jul 4 $12,500 will submit by Nov 27 $12,500 $12,500 America Days ., 4-Jul $50,000 COMPLETE $16,667 $16,667 $16,666 $50,000 Kick-lt 3v3 Soccer Aug 3- 5 $30,000 scheduled 10/23 $10,000 $10,000 Vail Arts Festival Aug 10-12 $17,500 COMPLETE $5,834 $11,666 $17,500 Circus Chimera Aug 31- Sep 3 $0 CANCELLED $0 Gourmet on Gore Sep 1- 2 1$40,000 COMPLETE $13,334 $13,334 $13,332 $40,000 Oktoberfest Sep 7- 9 (LH) and 14-16 (VV) $80.060 COMPLETE $26,667 $26,667 $26,666 $80,000 Harvestfestival : 23-Sep $10,000 as of 10112 $3,334 $6,666 $10,000 Colorado Walks:Race Walk 22-Sep $5 000 as of 3123 $5,000, $5,000 Snow Daze Dec 3-16 $551060 as of 2/9 $18,334 $18;334 Holidays in Vail Dec 31 + Other Dates .TBD 05:0 0 as of'2/9 $11,667 $11,667 Martial.Artsfestival Oct 13-14 $510 0 as of 6/1 $5,000 $5,000 Vail, Street Aug 17-19 X50 0 COMPLETE $59000 $5,000 Subtotal: Event Funds ?7116 $656,001 Administrative Allocations: Office and Meeting Expenses $ i1o $1,448 TOTAL ALLOCATIONS: P749- 0 $657,449 CSE FUNDS REMAINING: Amount SHIT Owed: $0 .$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $20,000. $0 $0 $0 $0 $0 $0 $36,666 $23,333 $0 $0 $89,999 $2,052 $92,051 CSE/sn 2007 Contract and Payment Status Updated: 10/14/2007 CSE/sn 2008 Budget Proposal 10/12/2007 Commission on Soecias Events 2008 Budget Proposal Council Funding Allocation: $816,750 Administrative Costs: Coordinator Salary $48,000 Expenses $3,500 Total Event Fundinq: $765,250 i CSF sn 2007 1 O\% FA-cnls latest updatc: 10 Its 21001, Town of Vail: 2008 Events List *Events in "italic" receive or have requested finding ftn the Cow on Special Events November 2007: 16 Vail Mountain Cr, ;.:..,ng Day 22 THANKSGIVING DAY December 2007: 3-9 Snow Daze 8 Concert: Ludicrous-and the Roots @ Ford Park 21 Vail Christmas Tree Lighting Celebration/Parade of Lights 22-31 Holidays in Vail 19 Bud Light Street Beat: Anabelle Plaza? 6-8pm January 2008 16 Bud Light Street Beat: W 6-8pm 18-20 AIPP Iron Pow: International Bridge 31- March 6 (Thursdays) 2008 Unlimited Adventure Series February 2008 Aursdavs: 2008 Unlimited Adventure Series 3-5 (:urnivail 7-10 The Session 20 Bud Light Street Beat: VV 6-8pm March 2008 6 2008 Unlimited Adventure Series 19 Bud Light Street Beat: W 6-8pm 26- 30 American Ski Classic 23 EASTER SUNDAY Pa«eIof 3 USF Sn April 2008 2007 1 (A' F% cut, 2 Bud Light Street Beat: W 6-8pm 2-5 Taste of Vail 3 Colorado Lamb Cook-OJf '(7'aste of't%ai1) 3:30pm 3-6 Vail Film Festivul 6-12 Mountain Travel S3 ..., , sium (MTS) 7- 13 Spring Back to Vail 9 Bud Light S.. "Z Beat: VV or LH 6-8pm 12 World Pond Skimming Championships (SB2 V) 13 VAIL MOUNTAIN CLOSING DAY 20-22 FBLA State Leadership Conf;,.,?. ce May 2008 June 2008 latc,t ur.datc: 10, 16 ?()O7 Fridays: Summer '08: LH Fridav Afternoon Club Sundavs: Beginning.June 15: Vail Farmers ' Market and Art Show 4-8 TEVA Mountain Games 4-8 IFSC World Cup at the Teva Mountain Games (Climbing) 13-15 King cif the Mountain Volleyball 20-Sept 1 Ambient Street Entertainment: Fridays1saturdaysl.Sundavs 21 Bridge Street BBQ Bonanza 25- August 2 BRAVO! Vail Valley Music Festival 28 LH Kids ' Fun Faire & Familv Market 28- Julv 6 Vail Lacrosse Shoot-Out July 2008 Sunda vs: Vail Furmers' Market and Art Show Fridays: Summer '08: LH Friday Afternoon Club 4 America Days 12 Triple ByPass Bicycle Tour 26- 28 Courage Classic Bicycle Tour (Stephen's Park and through Vail on the 26") 26-28 Vail Invitational Soccer ToumamenWRD 27- Aug 10 Vail International Dance Festival 31- Aug 28 Thursdays: Jammin ' .1azz Nights Pzt,c 2 of ('SI-. sn -100? T( A", 1:% cn(s la(csi upda(c: 10 lh 00- August 2008 Fridays: Summer '08: LH Friday.9 fiernoon Club Sunda vs.- Vail Farmers ' Market and Art Show 1-3 Rocky Mountain Antique Festival (LH) 1 Copper Triangle (Copper to Leadville to Vail to Copper) 1-3 Kick-i130 Soccer Tournament ,Y- /0 Vail Arta Festival 1.5-17 Vail .Snreet Sale 22-24 Colorado Stage International Bicycle Classic 29- 31 Gourmet on Gore September 2008 Fridays: Summer '08: LH Friday Afternoon Club Sundays, through Sept 21: Vail Farmers ' Market and Art Show 5-7 Oktoberfest in Lionshead 12- 14 Oktoberfest in Vail Village 12-13 Colorado Relay (overnight-passing through) 19- 20 Colorado (grand 21 - VMS Home Tour (Vail Homes) 27 Lionshead Chili Cook-Off October 2008 4-5 9`h Annual Vail Valley Challenge Cup (Soccer) 31 Trick-or-Treat Trot November 2008 7-8 Ski SwapiDobson Arena December 2008 1- 7 Snow Daze 19- 31 Holidavs in Vail Palos 3 of 3 2008 Contribution Request Spreadsheet >Events requesting CSE Funds in 2008 TOWN OF.VAIL FUNDING REQUFST GENERAL FUND ConMbutions: _ ECONOMIC: A Bravo! Colorado / New York Philharmonic A Bravo! Colorado / Philadelphia Orchestra A Bravol Colorado van Vat A?aw Wsid F'vtt.1-4.06 C _ Vail Jazz Foundation's "Jazz Goes to School" program D Colorado Ski Museum E Vail Valley Partnership Platinum Service Program Platinum Service Online F : ? gram Competitive Analysis P ,gram Trends Services (Lodging Occupancy) Summer Air Program Events & Programs F_ Vail Valley Foundation Birds of Prey (Dec. 14, 05) American Ski Classic Stttiet&W/ to ODOMsoiq -_=- Vail International Dance Festival Gerald R- Ford Amphitheater (Hot Sumner Nights) International Cycle Classic G Vail Chamber & Business Association (VCBA) Colorado Snow Sports Expo Premier .jiressions H Radio Free Minturn I Commission on Special Events (incl staffing) TOTAL SCONOMIC EDUCATIONAL J Eagle Valley Childcare - annual contribution Playprnmd / Safety i ..t,...rements K Vail Valley Exchange / Youth Recognition Award L Meet the Wilderness M Resource Center of Eagle County N Buddy M,.-, / Resource Center W'AL CDUCATIONAL RBC -RATION : ? -sapt o go Von of.sv "i 2008) P VVMC 3pr.r q Fashion Show & Luncheon SMar 26, 2008) Q Vail Junior Hockey Association - Nov 2008 Tournament R Skating{ Club of Vail (July 10-14'08 & late Dec. '08) S BMHS Alpine Ski Team T Husky Hockey B.,-,,i- Club Last Year (incl. off-cycle) 2007 Cash " 2007 In-Kind Staff Funded 2007 In-Kind Funded Value Recom'd Cash 100,000 50,000 25,000 15 Ford Park Parking Xam XYa?0..1a.,s 5,000 12,000 ADA & public transit Parkin, 2500 ?J) &PW mWat 18.500 27 50 PD presence 4000 10,000 798,000 1,087,250 40,000 10,000 7,000 57;088 0 J Staff Recommendations Staff Recom'd 104dod 75,000 75,000 25000 3,000 a i " Tratlhr- t"I".ft.uuh 20,000 12,000 14,000 ADA & public transit 3,.W EF-Wag . 3,500 P" 740 -,,500 PD 8k PW P" M 50.000 2,800 27,250 PD presence 150,000 PD & PW support 15,000 1 blue parking pass 600 816,750 38.8001 11808,800 50,000 Council 2008 In- Approved Kind Value cash 75,000 75,000 25,000 4ft 20,000 12,000 15,000 3,000 3.500 7.500 :28.500 50,000 2,800 27,250 12,000 150,000 825 15,000 800 816,750 1.308,0 50,000 7,000 7.000 0 - 57,000 57.000 4 tlltva cif tes)S 5201 4„ cg's 91" Ice 5,485 500-600 1 day prk 4,000 500 Way uarkity 4`000 9 days of ice 11,891 9 days of ice + 1 day Donovan 15,391 13 days of ice 17,176 9 days of ice (July 10-14; Dec) 10891 parking for bus only 10 2008 Contribution Request Spreadsheet I I I I >Events requesting CSE Funds in 2008 Last Year (incl. off-cycle) Staff Recommendations Council 2007 Cash 2007 In-Kind Stab Staff 2008 In- A, . ° ? 1 DOWN OF VAQ}FI1NbING IIEQtJIST': _... In- Funded 2007 In-Kind Funded Value Rernm'd Rernm'd Cash Kind Value GENERAL FUND Contributions: Cash . In-kind U Vail Valley Athlete Commission 10,000 10,000 'I!OT?L.RECRI?A'tON . s ,393ST)?`- 10,000 SUB.TOTAL?z.COUTIONS a_ _ I;1 Q 1.100 '1$; r iO il. 1,37 1.37. Alt?nritalaiH?a'vT?s?aea Ac?i?ri?s ;- V Vail Valley comm. TV/Ch5 - Franchise Fee 70,000 70,000 CeQital i .. ,, ements I 70.000 :SUB•TOTAI: = ARRANfJ$M$NTS sdd A(?RBE ? , - '" r - ? GRANDWTALG*wdkFnW' 1 Real Bitq TMOOT',Taz Faudt:: , % W7- Betty Ford Alpine Garden Foundation Educational Interpretive Stations in the Main Garden ??.?`, T!^R°?'.x a..s,.°''?+ {..- 4? i ap?`y+ T'f.?t:. Ui'" 7 y`;.t.:-t .. '?{`?. ; -'..''`'. .:,s,,. ti9.,4`_ *•; ?•4k¢:Sa 7'f t":•'i t";P.#+, ?hr 7r• ? t;,,s ''t t tl" '? ?•'4 + ice; ` • .ir ?' ?> 'a:?" "`? .. .'?,{ ? "? 4 ? ?•- ` l tar a --a?.rsc :'t<.`?>...?1? X Eagle River Watershed Sediment Pollution Efforts 100,000 100,000 I 100.000 River & Community Pride Hwy Clean Up Y Southem Rockies Ecosystem Project _ All older prior Years funding not listed*: 232,284 212,300 I 212,300 TOTAL ItETT f 3a 166;M6' 0 E 170.ALB ;.' 17f1?000, Grand+Ti" 0 72a112: 1.f12S 100 ...:.. :7C[SX?#"?... "?..`i'?..L..`'.•.._-1,. ,A"_t-4 K tiv`1t.S'.h .?'?'.,?__:?>1( 1. ,•s.."i , i' :t.,, , - c F.S,fitT.9`l="? i ?t`,r? u .. •.. _. _ ?7 , _ _. ...: o _ :.S<".gy..ti.^•':.`'<•'a,_r ..._+7, t ' -_ - - .. Tn% 'v Ii CSE/sn History of Funding Updated 10114/2007 Town of Vail Commission on Special Events: History of Funding Requests and Allocations YEAR: Funds Available: Rollover from Previous Year; Contribution to America Days from Eagle County: Lionshead Construction Mitigation Funds: Total Funds Available' Event: . 2008 Dates Teva Mountain Games June 4-8 Spring Back to Vail April 7-13 Snow Daze December,1- 7 Vail Film Festival April 3.6 Oktoberfest/Highline Sports Sep 5-7,12-14 Vail Farmers' Market (Sundays) Jun 15- Sep 21 Gourmet on Gore August 29- 31 Ambient Street Entertainment* June 20- Sep 1 >Betty Ford Alpine Gardens 20th Spring/Summer Anniversay 108 America Days** 4-Jul Kick-It 3v3 Soccer Tour August 1- 3 >IFSC World Cup @ Teva Mtn Games June 4=8 >Jammin' Jazz Nights (Thursdays) Jul 31- Aug 28 Holidays in Vail* (VVCTB in'03) Dec 19- 31 >LH Kids' Fun Faire&Family Market 28-Jun The Session February 7-10 Taste of Vail/Winter April 2-5 >Friday Afternoon Club Summer 2008 BBQ on Bridge ST 21-Jun Vail Arts Festival August 8-10 >Camivail February 3-5 >LH Special Event Advertising Summer 2006 Lacrosse Shootout (3 year contract) Jun 28- Jul 6 King of the Mountain Volleyball June 13-16 >Rocky Mountain Antique Festival August 1-3 Vail'Valley Challenge. (soccer) October 4-5 2003 2004 2004 $5651000 $565,000 $565,000 $11,026 , $11,026 $565;000 $576,026 $576,026 2003 Funds 2004 Funds 2004 Funds Allocated: Requested: Allocated: $75,000 $75,000 $65;000 $32,500 $50,000 $40,0001 $20,000 $75,000 $40,0001 $65,000 $60,0001 $47,000 $68,500 $55,0001 2005 2005 2006 2006 2007 2007 $590,000 $590,000 $650,000 $650,000 $798,000 $798,000 $0 $0 2008 2008 $816,750 $816,750 $6,000 $6,000 $6,000 $6,000 $16,000 $16,000 $596,000 $596;000 $672,000 $672,000 $798,000 $798,000 $816,750 $816,750 2005 Funds 2005 Funds 2006 Funds 2006 Funds 2007 Funds 2007 Funds 2008 Funds 2008 Funds Requested: Allocated: Requested: Allocated: Requested: Allocated; Requested: Allocated: $90,000 $65,000 $80,000 $78,750 $96,050 $90,000 $110,000 $100,000 $40,000 $100,000 $50,000 $100,000 $65.000 $100,000 $50,000 $35,000 $100,000 $55,000 $100;000 $75,000 $60,000 $85,000 $55,000 $90,000 $65,000 $85,000 $100,000 $65,000 $80,000 $80,000 $80,000 $80,000 $82,500 $15,500 $15,500 $74,500 $50,000 $80,000 $25,000 $25,000 $50,000 $0 $75,000 $40;000 $75,000 $68,500 $50,000 $68,500 $47,500 $68,500 $50,000 $68,500 $66,000' $25,000 $25,000 $40,0001 $50,000 $56,000 $60,000 $48,250. $60,000 $50,000 $60,000 $01 $0 $01 $30,000 $25,000 $50,000 $25,000 $35,000 $30,000 $50,000 $50,000 .1 $42,500 $20,0001 $25,000 $20,000 $25,000 $25,000 $40,000 $35,000 $35,000 $35,000 $40,000 1 $40,000 $20,0001 $25,000 $20,000 $25,000 $18,000 $25,000 $18,000 $40,000 $26,000 $45,000 $30,000 $5,000 $10,000 $5,000 $25,000. $5,000 $50,000 $10,000 $30;000 1 $30;000 1 $23,000 $20,000 $25,667 $15,0001 $25,000 $15,000 $25,000 $15,000 $30,000 $15,000 $20;000 $17,500 $25,000 1 $20,000 1 $15,000 $14,0001 $10,000 $10,000 $8,000 $8,000 $20,000 $15,000 $12,500 $12,500 $10,000 $7,5001 $12,000 $7,500 $10,000 $7,500 $10;000 $7,500 $15,000 $10,000 $10,000 1 $10,000 $10,000 $10,000 CSEIsn History of Funding Updated 10/14/2007 r Event: >2008 Unlimited Adventure Series '(Thursdays) Ski and Snowboard.Club Vail Martial Arts Festival Vail Street'Sale >Lionshead Chili Cook-Off Colorado Grand Vail Invitational Soccer Tournament Circus ChimeraNCBA Convergence Festival American Ski Classic Harvest Festival Colorado Walks: Race/Walk Mardi Gras Vail Busker Fesitval at Vail The Italian festiVail US Half Marathon Vail Vail Jazz Festival VJF: Washington Prep HS Band "Y06" New Year's Eve for Youth "Nike Jr. Golf All-Stars (3 yrs) *US Half Marathon Series ",Western Regional Softball Avon to Vail Triathlon Big Wheel,Brews'n Chili (The Graze) Bridge Street Jam Dine Around Vail Family Spring Carnival Film Festival: Summer Screenings Halloween Block Party Holiday Spirit on Meadow: Drive Host Communications: Soccer Leadville Loop Memorial Ride MRA Symposium OktoberfestlEVE (WCTB In 03) 2008 Dates 2003 Funds 2004 Funds 2004 Funds 2005 Funds 2005 Funds 2006 Funds 2006 Funds 2007 Funds 2007 Funds 2008 Funds 2008 Funds Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Jan 31- Mar 6 $7,500 November 7-8 $7,500 October 14? $10,000 $10,000 $18,000 $5,000 $7,000 August 15-17 $5,000 $5,000 $5,000 27-Sep $5,000 Sept 19- 20 $5,000 July 26-28 $3,770 $25,000 $30,000 ' $20,000 $30,000 $20,000 $25,000 $15,000 $30,000 $9,000 $16,750 $7,500 $4,800 $5,000 $5,000 $5,000 $5,000 $7,000 $1,400 $1,400 $1;400 $3,000 $30,000 $30,000 $26,400 $30,000 $1,700 $1,500 $10,000 $1,500 $1,500 $1,500 $19,000 $800 $27,655 $25,000 $25,000 $6,000 $0 .$10,000 $0 $65,000 $75,000 $0 $8,500 $0 $0 $0 $0 $0 $3;000 $20,000 $0 $0 $7,600 $0 $5,340 $5,340 $13,165 CANCELLED $150,000 $25,000 $75,000 CANCELLED $25;000 $10,000 $20,000 $107000 $32,000 $15;000 $50,000 $10,000 $12,500 $5;000 $5,000 $5,000 $50,000 $0 $25,000 $0 $2s;ooo $0 $10,000 $8,000 $10,000 $0 $7,750 $7,750 $7,750 $0 $8,000 CANCELLED $0 $21;000 $0 CSEIsn I' Event: 2008 Dates Pete Seibert's Vail Mtn Marathon Rcky7Cntr1 J3 Alpine Jr. Olympics Rotary Rubber Duck Race Scott Rella: fear-No Ice Sustainable. Summit Taste of Vail/Summer VailArmed Forces Week Vail Arts and Wine Faire Vail Classic 1 Vail Classic: Criterium 1 Vall Festival Italiano, 1 Vail High Altitude Training Camp 1 Vail Style Snow Show 1 Vail Tipoff Classic 1 Vail US Nationals of Skateboarding 1 Vail Wine and Food Festival 1 VRD: Easter Egg Hunt 1 Wendy's Vail Challenge Cup 1 Winter Street Entertainment Subtotal: Event Funds Administrative Contracts: Coordinator Salary and Benetitsl Expensesl History of Funding Updated 10114/2007 2003 Funds 2004 Funds 2004 Funds 2005 Funds 2005 Funds 2006 Funds 2006 Funds 2007 Funds 2007 Funds 2008 Funds 2008 Funds Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated:. Requested: Allocated: Requested: Allocated: I $15,000 $0 1 $1,400 $1,400 1 $5,000 $0 1 $20,000 $14,0001 $0 I $Ol $10,000 $10,00-01 $25,000 $0 1 1 1 1 $10,000 $0 1 $15,0001 1 I I 1 1 $3,0001 $0 1 1 $2,5001 cancelled I I $5,0001 I $01 1 1 $50,0001 1 I 1 1 1 1 1 $1,0001 $1,000 1 1 1 $20,0001 $01 1 I? $58,0001 $01 $493,455 $743,600 $467,300 $878,850 $541,0001 1 $25,519 $33,500 $33,350 $35,0001 $35,000 $7,500 $0 $15,000 $0 $40,000 CANCELLED I $10,000 $Ol $18,300 $01 1 I 1 I I $20,0001 $ol I _ I $1168,890 $611,590 $1,293,965 $7460001 $1,320937 $10,000 $32,500, $32,500 $48,000 $48,0001 $48,0001 .$48,000 $3,500 $3,500 $3,500 $3,5001 $3,5001 Event Recruitment I I $35,000 $40,000 $35,000 $35,0001 $0 1 1 "Debit" Card for-TOV In-kind Services I $25,000 $0 1 1 Special Event Handbook I 1 $25,0001 $0 1 Research/Event Evaluation I $20,000 $16,000 $20,000 $20,000 $24,0001 $0 Su6total: Admin. Contracts $60,519 $93,500 - , - $84,350 $90,000 $55,000 $110,0001 _ $36,000 $51,500 $51,5001 $51,500 ' $48,000 TOTAL ALLOCATIONS: $5 53 9741 $837,1001 53,47 41 ® $551,650 $968,85-0 "_'$5_96_,0_'_0_0'_ 596 000 _ $1278,890 $647,590 $1 345,465 $797 500 $1,372,437 _ $58 000 FUNDS REMAINING: $11,0261 $261,074 $24,376 -$378,850 $0_ -$606,890 _ $24,410 _ -$547,465 $500 -$555,687 $758,750 *'08 Street Entertainment includes $16_,000 in Construction Mitigation Funds. **'05 &'06 America Days: include $6000 from Eagle County >New events proposed for 2008 1 1 1 1 1 1 1 CSFJs n 2008 RFP Grading Sheet 2008 Funding Requests. CSE Grading Report and Recommendation for Funding 2008 Town Council Allocation:' $818,750 Funds 2007 2008$$$ Event: ' Producing Entity: 2008 Dates: Rec eceived: Requested: >2008 Unlimited Adventure Series Vail Symposium Jan 31- Mar 6 $0 $7,500 >Camivall Highline Sports & Entertainment February 3-5 $0 $20,000 j The Session Vail ValleV Foundation February 7- 10 $26,000 $45,000 Taste of Vail Taste of Vail Apol2.5 $10,000 $30,000; Vail,Film Festival Veil Film Institute April 3.6 $65,000 885,000 3 SDrinp Back to Vail Highiine Sports & Entertainment April 7- 13 $65,000 $100,000 j >Betty Ford Alpine Gardens 20th Betty Ford Alpine Gardens SpringlSummer'08 $0 $66,000 Teva Mountain Games Untraditional Marketing 'June 4.8 $90,000 $110,0001 0 Teva Mtn Games Vail Valley. Foundation . >IFSC World Cup June 4 8 $0 $50,000 + - King of the Mountain Volleyball Klnq of the Mountain Volleyball June 13.16 510,000 $10,000 Vail Farmers' Market (Sundavs) Meadow Drive Partnership Jun 15- Sep 21 $50,000 $80,000 >Fridav Afternoon Club Llonshead Merchant Group Summer 2008 $0 $30,000 Ambient Street Entertainment" Resort Events . June 20- Sep 1 $50,000 $68,500' BBO on Bridge ST VailChambefand Business Association 21-Jun $20,000 $25,667 Lacrosse Shootout (3 year contract) Colorado Lacrosse Promotions: 2nd 'June 28• July 6 $12,500 $10,000 >LH Kids' Fun Faire&Family Market Blue Creek Productions 28-Jun $0 $40,000 America Days" Eagle Valley Events 4-Jul $50,000 $60,000 Vail Invitational Soccer Tournament ' Vail Recreation District July 26-28 $0 $3,770 >Jammin' Jazz Nights (Thursdavs) Vail Jazz Foundation Jul 31- Aug 28 $0 $42,500 >Rockv Mountain Antique Festival Moon River Ranch August 1.3 $0 $10,000 Kick-It 30 Soccer Tour Team Championships International August 1.3 $30,000 $50,000 Veil Arts Festival Eagle Valley Events August 8- 10 $17,500 $25,000 Vail Street Sale Town of VaVOfce df Economic Developme August 15-17 $5,000 $5,000 Gourmet on Gore Highline Sports& Entertainment August 29- 31 $40,000 $75,000 OktoberfestlFlighilne Shorts Hlghline Sports & Entertainment Sep 5-7,12.14 $80,000 $82;500 Colorado Grand Colorado Grand Sept 19.20 $0 $5;000 >Llonshead Chill Cook-Off Vail Restaurant Association 27-Seq $0 $5;000 Vail,Valley Challenqe (soccer) Vail Valley Soccer Club October 4-5 $0 - $10;000 Martial Arts Festival Inyodo MartlalArts October 141 $5,000 $7,000 Ski and Snowboard Swap Sid and Snowboard Club Veil November 7.8 . $0 $7,500 Snow Daze Hiahllne Sports & Entertainment December 1- 7 $55,000 $100,000 Holidays in Vail' (VVCTB in'03) Eagle Valley Events Dec 19.31 $35,000 $40,000 >LH,Special Event Advertising Llonshead Merchant Group Summer 2008 $0 $15,000 Total Event Allocations: $716,000 $1;320,937 Administrative Allocations: Coordinator Salary and Benefits (Town of Vafl Pavroll) $481-000 $48,000 Office and Meefinq Expenses $3,500 $3,500 Research/Event'Evaluatlon TBD TBD Total Administrative Allocations : $51,500 $51,500 TOTAL ALLOCATIONS: $1,372,437 CSE Funds Remaining: ($555,687) ';? $818,750! ( Cumu ative Result: Total Average Score: Allocation: ,$816,750 1011212007 $816,750, Staff 2008 CSE Funds Recommendation: Allocated:' $10,000 0 $0 $48,000 $3,500 $51,500 $51,500 $765,250 $0 $10,000 $48,000 $48,000 $3,500 $3,500 $51,500 $51,500 $51,500 $61,500 $765,250 $755,250 CSEIsn History of Funding Updated 10114/2007 Town of Vail Commission on Special Events: History of Funding. Requests and Allocations YEAR: 2003 2004 2004 2005 2006 2006 2006 2007 2007 2008 2008 Funds Available: $565,000 $565,000 $565,000 $590;000 $590,000 $650,000 $650,000 $798,000 $796,000 $816,750 $816,750 Rollover from Previous Year: $11,026 $11,026 $0 $0 Contribution to America Days, from Eagle: County: $6,000 $6,000 $6,000 $61000 Lionshead'Construction Mitigation Funds: $16,000 $16,000 Tote[FundsAvaiiable: $565,000 $676,026 $576,026 $696,000 $596,000 $672,000 $672,000 $798,000 $798,000 $816,760 $816,750 Event: 2008 Dates 2003 Funds 2004 Funds 2004 Funds 2005 Funds 2005 Funds 2006 Funds 2006 Funds 2007 Funds 2007 Funds 2008 Funds 2008 Funds Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Teva Mountain Games June 4.8 $75,000 $75,000 $65,000 $90,000 $65,000 $80,000 $78,750 $96,050 $90;000 $110,000 Spring Back to Vail April?-13 $32,500 $50,000 $40,000 $100,000 $40,000 $100,000 $50,000 $100,000 $65,000 $100;000 Snow Daze December 1- 7 $50,000 $35,000 $100,000 $55,000 $100000 Vail Film Festival April 3.6 $20,000 $75,000 $40,000 $75,000 $60,000 $85,000 $55;000 $90,000 $65,000 $85,000 OktoberfesttHlghllne Sports Sep 5-7,12-14 $65,000 $60,000 $100,000 $65,000 $80,000 $80,000 $80,000 $80,000 182,500 Vail Farmers' Market (Sundays) Jun 15- Sep 21 $15,500 $15,500 $74,500 $50,000 $80,0001 Gourmet on Gore August 29- 31 $25,000 $25,000 $50,000 $0 $75,000 $40,000 $75,0001 Ambient Street Entertainment" June 20- Sep 1 $47,000 $68,500 $55,000 $68,500 $50,000 $68,500 $47,500 $65,500 $50,000 $68,500 >Betty Ford Alpine Gardens 20th Spring/Summer 1 $66 000 Anniversay 08 , America Days" 4-Jul $25,000 $25,000 $40,000 $50,000 $56,000 $60,000 $48,250 $60,0001 $50,000 $60,0001 Klckat 30 Soccer Tour August 1- 3 $0 $0 $0 $30,000 $25,000 $50,000 $25,000 $35,0001 $30,0001 $50,0001 >IFSC World Cup 0 Teva Mtn Games June 4-8 $50;000. >Jammin' Jazz Nights (Thursdays) Jul 31- Aug 28 $42,600 Holidays in Vail* (VVCTB1n'03) Dec 19.31 $20,000 $25,000 $20,000 $25,000 $25,000 $40,000 $35,000 $35,0001 $35,0001 $40,000. >LH Kids' Fun,Faire&Family Market. 28-Jun 1 $40,000 The Session February 7- 10 $20,000 $25,000 $20,000 $25,000 $18,000 $25,000 $18,000 $40,0001 $26,0001 $45,0001 Taste ofVail/Winter April 2-6 $30,000 $5,000 $10,000 $5,000 $25,000 $5,000 $50,0001 $10,0001 $30,0001 >Friday Afternoon Club Summer 2008 $30,0001 BBO on'Bridge ST 21-Jun $23,0001 $20,0001 $25,6671 Vail Arts Festival August8.10' $15,000 $25,000 $15,000 $25,000 $15,000 $30,000 $15,000 $20,0001 $17,5001 $25,0001 >Camivall February 3-5 $20,0001 >LH Special' Event Advertising Summer 2008 1 $15,0001 Lacrosse Shootout (3 year contract) Jun28-Jul6 $14,000 $10,000 $10,000 $8,000 $8,000 $20;000 $15,000 $12,5001 $12;5001, $10;0001 $10,000 Kiln of the, Mountain Volleyball . June 13.16 $7,500 $12,000 $7,500 $10;000 $7,500 $10,000 $7,500 $15,0001 $10,0001 $10,0001 >Rocky,MountaIaAntklue Festival August 1-3 1 $10;0001,. Vail Valley Challenge. (soccer) October 4-5 1 $10;0001 CSElsn History of Funding Updated 10/1412007 Event: >2008 Unlimited Adventure Series (Thursdays) Ski and Snowboard Club Vail Martial Arts. Festival Vail Street Sale >Lionshead Chili Cook-Off Colorado Grand Vail Invitational Soccer Tournament Circus ChimerwVCBA Convergence Festival American Ski Classic Harvest Festival Colorado Walks: Race/Walk Mardi Gres Vail Busker Fesitval at Vail The Italian festiVail US, Half,Marathon Vail Vail Jazz Festival VJF: Washington Prep HS Band "Y06" New Year's Eve for Youth "Nike Jr. Golf All-Stars (3 yrs) "US Half Marathon Series 'Western Regional Softball Avon to Vail Triathlon Big Wheel,Brews'n Chili (The Graze) Bridge Street Jam Dine Around Vail Family Spring Carnival Film.Feskval:Summer Screenings Halloween Block Party Holiday. Spirit on Meadow Drive Host Communications: Soccer Leadville Loop Memorial Ride MRA Symposium OktoberfesVEVE (VVCTB in 03) 2008 Dates 2003 Funds 2004 Funds 2004 Funds 2005 Funds 2005 Funds 2006 Funds 1006 Funds 2007 Funds 2007 Funds 2008 Funds 2008 Funds Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Jan 31- Mar 6 November 7-8 October 14? August 15-17 27-Sep Sept 19- 20 July 26-28 $25,000 $30,000 1 $30,000 $4,800 $5,000 $30,000 _I $27,6551 1 1 $65,0001 $1,400 1 $30,0001 $.1,7001 1 $1,5001 1 $25,0001 $6,0001 $10,0001 $75,0001 $20,0001 $9,0001 1 $5,0001 $1,4001 1 $26,4001 .$1,5001 $1,5001 $25,0001 $01. $01 $01' $10,000 1 $10,0001 $18,000 $5,000 1 I 1 I $5,000 $5,0001 1 $5,3401 $5,3401 1 1 1 $13,1651 CANCELLED I $150,000 $25,000 $75,000 CANCELLED 1 $30,000 $20,000 $25,000 $10,000 $20,000 $10,0001 1 $32,0001 $15,0001 $50,0001 $10,0001 1 $12,5001 $5,0001 $25,000 $15,0.001 $5,0001 $5,000 1 1 $50,0001 $0 1 $25,0001 $01 1 1 $28,0001 $01 $16,750 $8,500 $10,0001 $8,0001 $10,0001 $01 $7,500 $0 $7,7501 $7,7501 $7,7501 $01 $5,000 $01 1 1 $5,000 $01 1 1 1 $7,000 $01 $1,400 $01 I I 1 $3,0001_ $3,0001 $8,0001 CANCELLED I 1 $30,0001 1 $20,0001 1 $10,0001 $0 1 1 1 $1,5001 $0 $19,0001 $7,600 1 1 $8001 $0 $0 1 _1 $21,000 $01 1 $7,500 $7,500 $7,000 $5,000 $5,000 $5,000 $3,770 CSEtsn History of Funding Updated 10/1412007 Event: Pete Seibert's Vail Mtn Marathon Rcky/Cntd J3 Alpine Jr. Olympics Rotary Rubber Duck Race ScottRelle: Fear No Ice Sustainable Summit Taste of.VaiVSummer Vail Armed Forces Week Vail Arts and Wine Faire Vail Classic Vall Classic: Critedum Vail Festival Itallano Vail High Altitude Training Camp Vail Style,Snow Show Vail Tipoff Classic Vail US Nationals of Skateboarding Vail Wine and Food Festival VRD: Easter Egg Hunt Wendy's Veil Challenge Cup Winter Street Entertainment Subtotal: Event Funds Administrative Contracts: Coordinator Salary and Benefits Expenses 2008 Dates 2003 Funds 2004 Funds 2004 Funds 2005 Funds 2005 Funds 2006 Funds 2006 Funds 2007 Funds 2007 Funds 2008 Funds 2008 Funds Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: Requested: Allocated: $7,500 $0 $15,000 $0 - $15,000 $0 $1,400 $1,400 . $5,000 $0 $40,000 CANCELLED $10,000 $0 $20,000 $14,000 $0 $18,300 $0 $0 $10,000 $10,000 $25,000 $0 $10,000 $0 $15,000 $3,000 $0 $2,500 cancelled $5,000 $0 $20,000 $0 $50,000 $1,000 $1,000 $20,000 $0 $58,000 $0 $493,455 $743,600 $467,300 $878,850 $541,000 $1,168,890 $611,590 $1,293,965 $746000 $1,320937 $10,000 $25,519 $33,500 $33,350 $35;000 $35;000 $32,500 $32,500 $48;000 $48,000 $48,000 $48,000 $3,500 $3,500 $3,500 $3,500 $3,500 Event Recruitment $35,000 $40,000 $35,000 $35,000 $0 "Debit" Card for TOV In-kind Services. $25,000 $0 Special Event Handbook $25,000 $0 Research/Event Evaluation $20,000 $16,000 $20,000 $20,000 $24,000 $0 Subtotal: Admin. Contracts $60,519 $93,500 a $84 350 $90,000 $55,000 $110,000 m $36,000 _ $51;500 $511500 $51,500 $48,000 TOTAL ALLOCATIONS: $553,974 $837,100 $551,650 $968,850 $596,000 $1,278,890 $647,590 $1345,465 $7975001 $1,372,437 $58,000 FUNDS REMAINING: $11,026 -$261,074 $24,376 -$378,850 $0 -$606,890 $24,410 -$547,465 $500 •$555,687 $758,750 "06 Street Entertainment Includes $16,000 In Construction Mitigation Funds. "'05 & 06 America Days: Include $6000 from. Eag-e County >Newevents proposed for 2008 C SEfen 20081V:P P on Sdrethde 10129r100e Town of Vag Ca 'don on Spechd Evmew PAview of Res for 2008 Event Fund Sdeclue for Pflaeet?tt m Tuesft, October 23, 2007 Fkmds Ava Tuna= ilable: J3nee? 135 AmolicalMnst P4odadg p fi!A Val Lx -.w d Sh00lold Cebrob L8QOS88 Prom cdow 845 AM M air ti hB11131W 6 Cup MOMM • n { kb f? 7 1. 9A0 AM l0RofVW MMftb VdbW f. ?.. y ? 1Cia?of fhaMdkdWn $1S AM VA I Soooer Taan VA O Mbid 2W AM 3i dAn mW #AwM AM fivod? i Arba / AM . ? ( 7 d r., L' • .1 :. 19" ht@dMt iisaftwmapamisisift IMAM AM : Te m &ftffddn Qmw 96 Val L 11at, ON I IMAM WSC VftW C* G the Te+m MM IftradMansill 10:36AM BkWt 15 mVMw 1&46 AM- 11:,s Am EAm 5: vAUEr EVENTS AiMridd oats QVal Ea le Vs ft Eves h ?al Aft F e st jEAe 1fWW £?s l ? , .? LH06dap in Md _ Eaa9e vafw , .:....:v 11:15 AW 0:30M LJONSHEAD SUMER * aw 4 JERY crr%sRT . f®beW.,a:$1?i 'F=ftFun s :-1. KKid BiwOraek ' , ,? ? ?dYO01?Y7 ? ¦ViY?? L 7F?1 ?odar Atffimte feWtif &6W Rim Renrh . Gw l Cdbraft o `yftft,*y f " L.1xmhmd Ahvchant G wo VA Chp*om fud Blue Y188h efft! C I! hachp ouse /?? ? *Daft-f " lat. h..ai. iili J Im iiatY V7{ 0 Evert Adveifmg Plan iionsiyea' AL I -11m &0Up 12:M-1:00 f LUNCH BREAK - 30 aftites 1:00 PlM J%W F dal hM Film mute 1:15 PM_ 2:15 PW 19SHLDE SPORTS AND ENTERTAM ENT a $ Man! Cnsf11R!! HSE, in cLa 1; WVRl 9aiem 8?k fA) W I ee SooQta and nne , ? GmA m a cn Gma _ t (i 71 S11d ' Hkpm sawr" 10 -if oame aideadshwasid 2m PM Tt19.4' va VSiletl r4m1d860n 230 Pill lGdf?B 3KiS...:r ROdIY Mal Team s tldBffl , 245 PM >200ti I Midted Ailwentme 9etie8 Val SymposiLon $A0 Pit. 8RFJ1lC:. s Q7i?te9 3:15 PM AmbiM Street N W- m' Roan, 3? PM BBQ Botha:®cn Bddae Stream Vag 3:45 P M Ski and Swao Sm a snamboald Cfab Val 4:0 PM Val Street Sate rBA &tcDoi dd/TOV EOCri mi r 415 PM Taste of Val Taste of Val 42OPM Welty Ford At** Ges+den 20th Bally Frond Ai*m C-A .Jens 445 PM ADJOURN Told 1liS Rimed: _. Cosh: r . hww1 Coom*w1or S a meat+na and Of6oe G A. :,,::.i.JEvena evaklati m ToMI /tee E =E Funds : yyp ? E I' :, + IJ aetr fior2008 2008: Am 28- JWV 6 Odtober 4-6 Jim 13-16 Aft 26- 26 O?tobar 14 ? Sladals Am 1s- Sao Juee 48 June 4.8 2007 Funds $12,500 So 510,000 SO $5,000 $90.000 Sol $ 816i750J10 2008 $$S Recuested• 510,000 510.000 810.- - flm $3,--- 57 5110. -- 550, 4.kd $50,000 Ste. _ AuD¢ A d-1t1 $17.500 $25. _ OeCemb? 1-7 $35,000 $40. 28Jun . 5o S40.000 Tk,,ii 16 w- AEI 31-Aua 28 $0 342 500 A August 1-3 so 510.000 Sect.19-20 So $5,0nn 27-Seo $0 55.00 SLicim1fr 2008 So $30.000_ Sremner 2008 I a0 $0 Swuner 2008 3o so Sumrmr 2009 SO i0 ,Smmw 2008 So $15,000 Aod 3-6 $65.000 585. _ Febr1at 3.5 $5.000 S20. Ajo 713 565,000 8100.00- Ai 29.31 $40.000 $75.000 S*6-7SLHg812-14 $80,000 D 1-7 $55.000 5100._ _ Febnaim7-10 S26,000- $45. _ 1- 3 : Aunust $30,000 I S50 71wf?ay8 ,lan 31- Mar 6 $0 57,500 11 Jun 20- Soo 1 $50.000 m ma 21.Adi- $20,000 S25`667 Nwdahtw 7-8 ! S7= Auiwst 15-17 S5,000 - 55.000 Aid 24 $10,000 $30100 2006 SO $661000 SI".937 aodoved 848.000 $3.500 TBD $51,500 ($555.wf VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENTYUNDING APPLICATION Event: 9th Annual Vail Valley Challenge Cup, Proposed Dates: October 5th and 6th 2008 Amount of Cash Funding Requested: $10,000 PRODUCING ENTITY: Vail Valley Soccer Club President or Executive Director's Name: Susie Hervert, President Name/Title of Person Completing the Application: Caitlin O'Donnell, Executive Director Address: P.O. Box 2728 Edwards, CO 81632 Telephone: (970)845-5022 Cell; (970)390-1888 Fax: (970)949-7087 WEBSITE: www.vailsocc'er.com E-Mail Address: Caitlinn.vailsoccer. com Organization's Tax Status: For Profit_ Non-Profit_X_ Not-for-Profit. Tax Payer ID#: 74-254-8762 Does The Event benefit a charity? Yes _X No . If yes, please riapie the beneficiary: Financial Aid for Vail Valley'Soccer Club:::. Mission Statement: Vail Valley Soccer Club is a premier club dedicated to developing players'able to compete at the highest level by bringing together committed parents, coaches and players. We consider these values to be essential: Sportsmanship, Hard Work, Respect for Self & Others, Community, Teamwork, Integrity, Honesty, and Fun.' Number of years your organization has been in business: 19 years • Brief Description of the Event: The 9th Annual Vail Valley Challenge Cup will bring 120 youth soccer teams to the Vail Valley to compete in a soccer tournament for the weekend. These teams will each play a minimum of three games and spend two to three nights in a hotel. With approximately eighteen players on each roster, there will be around 2160 players in the Valley traveling with their parents, siblings and coaches. • Describe where event will be located within the Town of Vail: Games will take place throughout the Valley.on nearly every soccer field in Eagle County Within the Town of Vail; games will be played at Ford Park and the Vail.Athletic Field, as well as at Vail Mountain School. The,majority of teams traveling will.be staying in hotels;and condominiums within the Town of Vail. • Will any portion of the event take place outside of the Town of Vail? Yes, there will also be games played in Avon, Edwards and Eagle in addition to Vail. Some teams will find lodging throughout the Valley as well. • Please describe briefly how you will use the funds that you are requesting from the CSE:' The funds granted by the CSE will be directed towards the costs of producing the annual tournament, which is our biggest fundraiser. The Vail Valley Soccer Club strives to accommodate all youth athletes, many of whom are not financially able to participate. We need to do a large amount of fundraising to cover our operating costs while still keeping registration fees as low as possible and providing financial assistance when needed. • Will additional in-kind services be required from the Town of Vail? No, we will not be requesting additional in-kind services. Vail Recreation Department has been employed to paint fields and arrange goals for us in past years, and we hope to continue using their services for this event. Most families coming into Vail for the weekend drive their own cars, so the impact should not be more than a busy day during the winter season. Our event takes place during a very quiet time of year when car and foot traffic are at a minimum. • Is this a: New event Existing Event-X_ Number of years in existence _8_ Location of event in previous years: The tournament has taken place throughout the Vail Valley for all 8 years. In previous yews, we've used fields, hotels and restaurants in Vail, Avon, Edwards and Eagle. • Number of participants (athletes, artists, exhibitors, etc) anticipated: 2160 athletes, 200 coaches, 120 referees, and 6000 parents and siblings. Number of volunteers needed: 80 Number of event staff. 10 Total number of spectators anticipated: Around 6000 Local: 10% In-state (non-local): 90% Out of State: 0% If possible, would you intend to host the event in Vail beyond 2008? YES If yes, for how many years beyond 2008? Indefinitely • Do you anticipate requesting funding from CSE next year? Yes. If yes, in what amount? $10,000 ? Event Budget: Vail Valley Challenge Cup 2008 Team Registration Fees 52,000.00 Program 2,200.00 Tournament Sponsor 5,000.00 Lodging Commissions 2,500.00 Wages -3,500.00 Referee Costs Wages 12,500.00 Assigning Fees -1,000.00 Food -1,000.00 Gifts -600.00 Expenses Field Preparation -1,800.00 Garbage Services -800.00 Pins/Medals -2,300.00 Truck Rental -100.00 Program Printing -1,600.00 Supplies -350.00 Concessions-Clothing 1,800.00 Total Vail Valley Challenge Cup 37,950.00 ? Marketing Plan: Our event is marketed to youth soccer teams through the Colorado Youth Soccer Leagues. It is posted on their website and in their tournament listing that is distributed to all youth soccer coaches and players in Colorado. Additionally, in July we distribute paper registration materials to all coaches in the state. Finally, email advertisements are distributed throughout all youth soccer clubs in the state. All of these are places where sponsors would be able to include their logo and information, specifically hotels and restaurants. ? Previous Year's Event Evaluation: Because this application is due before our event (October 6th and 7`h 2007), and evaluation and expense statement will be provided immediately following the event. ? The attendees are mostly families from around Colorado who have the disposable income to participate in competitive youth soccer. These are typically athletically oriented families who will be interested in returning to Vail during the winter season for the many recreational opportunities offered. ? The Town of Vail benefits greatly from our tournament because it occurs during one of the slowest times of the year. Our tournament generates approximately 4230 room nights during shoulder season the potential for over $250,000 spent on food, gas, activities and souvenirs. l ? Town of Vail also should expect a huge increase in tax revenue for this weekend. ? Rosters: o Officers: ¦ Caitlin O'Donnell, Executive Director ¦ 2008 Tournament Director TBD o Board of Directors: ¦ Susie Hervet, President ¦ Lisa Connolley, Secretary ¦ Greg Moffet, Treasurer ¦ Tom Frye, Member At Large ¦ Steve Shanley, Member At Large ¦ Liz Davis, Member At Large ¦ Joel Rabinowitz, Member At Large ¦ Gary Barker, Member At Large Vail Valley Challenge Cup 2007 - Budget/Review Team Registration Fees +57,300.00 Tournament/Pro,,.a... Sponsors +5,000.00 T-Shirt Sales +2,400.00 Tournament Supplies -250.00 Player Pins -1,100.00 Awards (Medals) -1,250.00 Referee Lodging -740.00 Referee Wages -11,764.00 Referee Assigning -750.00 Referee Gifts -1,150.00 Referee/Volunteer Lunches -500.00 Field F.;. ,,.rration/Use -2,400.00 Hourly Labor -760.00 Postage -210.00 Proe,.a... Printing -1,180.00 Tournament Sanctioning -500.00 Total $42,896 The Eighth Annual Vail Valley Challenge Cup took place October 6s` and 7d' throughout the Vail Valley. 122 t.4...,s played in a chilly, butt " ? ati W %w.., lend. Arn,.l..dmately 2,074 players with their 5,000 siblings, managers and coaches fi+omn around Colorado stayed Friday and Saturday nights and played a minimum of three games. Local hotels, a :. A&xants, and slops were filled with families who invest a great deal of time and money in outdoor pursuits. Many of these are Y ?.r, ,..t vishorss of our tournament and the Vail Valley at other times of the year. The Vail Valley S. .. . Club frequently,. 6. "ves feedback that this tournament is a fat of their t.;.," and families, no matter what the outcome of the :;':tions. The event was a overall, but filling the reL.,,& pow ??ay again a struggle. This is the second year that we have had .: amme diilzc ufty . i..,,.dting and assigning enough ref:..?s to fill the positions during the tournament. in the future, we hope to be able to offer more incentives to .:.1.,es fi+om around Colorado and surrounding states including homer pay, more free merchanI:.v,. and ameniti,.,, (food, lodging, entertainment, etc.) 10/07/2007 21:25 9707319692 MAicvurcr PAGE 01. ?y VAM COM NOMONN ON SFECiAL EVENTS 2M EVMT DING APMCATION Pups pit* or qp mH lion > EVENt > PROP .. DATMY. C', > AMOM OF CASE to • PRODLyiuiu4OEh rai f: Pmt ar a ?? _ Name ? Tf? oaf P? ? ? ¦?s.F :? ?s.??-0? c.?.•? Ad& 5? J _ ErMsQ Ate, ?,?. _ Proms on-Fto?t* Not-cir-Pr4gt' Orbs taa For Noa-t (SQiCj3?, ac Nat fc?PcoS? (SOIC? orpaui?o®s, piea?e e€?tach ?rt Sm Dew of R 6 ?ne cadsma Vft Thus won. Tax pq a E* o Does Tice L :.,t bee_Bit a charity? Yes .. _ - Na 1/ o if yc% pie now the Nub ofy? boa bm k • ?WDemcr*fiwoftbe E Lii..l -' wffl be lammed the of Val: s Will ffiY portion of &* talus piaoe *Of rite TOM of Ve,?? Yee ur ? f M P1:-1 610. 10/07/2007 21:25 9707319692 MAiLuurm PAGE 02 • 9 &M d1e 8x TO" o€Vaa?Yes No a VAU additiaW W4dod,, j be ieguWd OM if Town of Val i.L YM PLAI.,?- aq , :Wuft a &M4.*0 of , secvicaos: it. lfos 8etviCe, Clodtfta, etc. The t., l : J FR9MdW *M be charged for A hAw, mtn wi* Mesa each .?:. ? 'ees are 1Y ?- a and approved as Pert of the Spew) Eva* FffmjL a: New event u/N=Ow of years in • Is t1>is in(s) of e? in 1+:; a I?ber of pactic t a ??1? ; ?.r, ebc.} eod ?'C9 .. . 1J? ' ofVO . L L 6oJed _ -?- T Numb w 00 of al ,?? dl 'bl mild,ym h*W to host ft evew in Vad bny d 2W Yes V!'No If po® e, ?.. If yam, ? ItoW m? J' ? c:,,r ?'!eS??d 2? , ? • Doyen fi m the new yet Yes o . ? acs$_ if yes, in arhat =mice. 10.0 MITRED ATTAChlM WYMNS and wTeESM pl. &tdW OMMmdm of P fm and mega ?° ' ':and exp?e Pfe*AOW } ri u tL.S GVriLLF eyllblatM i ft inCOM Past ox > d:&..:pthw Of P to die Town of Vail, inpltat an eaaeexttod # ivaresmid, gg Uri the Town afVaid 04=0 abould A Whet cn vn > prslmiaetion rvetera a AU ofikens ad r PxWgm a Booed of DheMm and posadiM tPA C371873156,32 0 Be", 2-1-.25 1 .; I 14 LX 4 r r ") )/Ol d?. ... ........ 311 '6 9T` r? vL 13 A^ j4 "4ufs ? -?O 3JD 90 4f f 001/ T ?L 13707311002 6712607 21 2. 4- -F l.r E 36TH ANNUAL VAIL TING OF THE MOUNTAIN OPEN 2008 Budget INCOME: Sponsorships & Donations: Town of Vail Other Sponsorships Total Sponsorships & Donations Team Registration Fees: Total Income: $10,000.00 11,916.80 $22.916.80 $17,500.00 $40.416.80 EXmNSES: Cost of Sponsorship Sales: (commissions/food and beverage) Administrative Salaries: (producer/production assistant) Marketing/Promotions: (advertising/posters/artwork/ direct mail) . Office Expenses: (rent/utilities/phone/suppliesrmternet) Licenses/Fees: corporate fees) Production Expenses: (crew/tournament director/ storage/port-a-potties/truck . ;,ul) Registrar/Web Site. Mana;.:,,.ent: (team registration/mailing list updates/ web site updates and regL;..,.;;on) Miscellaneous Expenses: . (equipment repair/supplies/etc.) Prize Money/Gifts: (cash/t-shirt give-aways) $ 8,067.30 $ 7,280.00 $ 3,920.00 $ 3,920.00 $ 4,480.00 $ 4,940.00 $ 1,120.00 $ 672.00 $ 5,60000 Total Expenses: $39.999.30 . .1- -- • VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: VAIL- I?,,,cTPtTIp?1?L SOCGl:t2. ?c7?.2NP?rH9`t? PROPOSED DATE(S): _1 iJ??1 Z1U - Z X98 ? AMOUNT OF CASH FUNDING REQUES i t?t1: ,fb 3 :740 • PRODUCING EN i i r Y: vA t t-- President or Executive Director's Name: o c. -2 g wow rr z . :5f.C2-r-5 Ur C« Name and Title of Person Completing the Application: A L.iE;y Lz ut4 5reizrS 6 4`re Address: s, - 1z UPttt. r-0 CtC-' Telephoned / y 9-ZZ60 GeI1:93p / 3?b -SaQFAX: Quo / X14-9 Z ZQ, WEBSITE: tnl w ?ic.:1 ?-? C_• ?`c??n E-Mail Address: rr.. „n C. UC•k reC •-Co M ....Not-for-Profit* ' Organization's tax: For Profit Non-Profit* Non-Profit (501C-3), or Not-for-Profit (501C-t7 organizations; please attach cu.:;,..L State Department of Revenue Certificate with this application. Tax payer ID# W - i pS- x-10 (0 3 o Does the Event benefit a charity? Yes No . ? o If yes, please name the beneficiary- Mission Statement: THe YO-D- - 5 - DS-flrc.A-T&b To P"V1baU(6__ j14r- _d0HM01J 1T`t WITH .4 utiw AVWA`1 or R4GecA-mooAt_ At-TjvrriES Number of years your organization has been in business: Brief Description of the Event: 'SE A 'U-Ac 44maAJ T • Describe where event will be located within the Town of Vail: • Will any portion of the event take place outside of the Town of Vail? Yes. No If yes, please explain: ,EE A-IrAiAMEA) r TOWSE -4- Application for 2008 Funds ® Please describe briefly how you will use the funds that. you are requesting the CSE: A, fl C-i*eU i r' O 'Will additional, in-kind services be required Zv.., the Town of Vail? Yes No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e.. bus service, parking, traffic control, ,L"'%. closures, etc. The event F..,...oter will be charged for all labor, materials and equipment unless such services are soecifically exempted and approved as part of the Special Event Permit. e Is this a: New event Existing event ? Number of years in existence Location(s) of event in previous years: V115 --jre" pAP- , v.41L A7*i-e-rie- • Number of participants (athletes, artists, exhibitors, etc:) anticipated ^ Number of volunteers needed Number of event staff < 10 Total Number of?pectators anticipated, 600 Local 5 % In-state (non-local) OT % Out of State (d % • If possible, would you intend to host the event in Vail beyond 2008? Yes ? No If yes, for how many years beyond 2008? 1 NbO:WiT EL?Y • Do you anticipate requesting funding fio... the CSE,next year? Yes ? No If yes, in what amount? APras,-I MAA'rEi-1f TOM SAME ??1 3 ,??D> REQUIRED ATTACHMENTS: ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and. media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). Past or projected demo& arhics of event attendees and spending. ? Brief description of potential,benefits to the Town of Vail, including an estimated # . - ted of in.,.c....ental room nights and increased spending genera, ? What return on inv:,aG..ent should the Town of Vail expect? ? Organization rosters naming: Y All officers and respective positions ¦ Board of Directors and positions TOV/CSE '-5- Application for 2008 Funds Brief Description of the Event: The 37t" Annual Vail Invitational Soccer Tournament will once again be recognized as the largest and most competitive adult soccer. tournament in the state of Colorado. The tournament consists of approximately 35'teams that are divided into Gold and Silver Divisions. Group play begins: on the Friday of the last weekend in. July and continues through the finals Sunday evening. Describe where the event will be,located within the Town of Vail: The games will be held at Vail Mountain School, Vail Athletic, Field and Ford Park Athletic Field. Will any portion of the event take plaee outside of the Town of Vail? Yes, there will also be games held at the Miller Ranch Fields in Edwards. Please describe briefly how you will use the funds that you are requesting from the CSE: The funds we are requesting.will go directly to paying the-tournament officials. In years . past the referees have volunteered their time, but we have seen a serious drop n' officiating quality that has damaged the reputation of the tournament. In order to remain competitive with other tournaments that are currently paying their referees and continue to be recognized as the top competition, we need.to compensate them appropriately. Vail Soccer Invitational Event-Budget Income Team Fees $12,400 Retail Sales-T-Shirts $500 $12,900 Expenses Field Rental-Miller Ranch $800 Part-time Salaries-.Field. Marshals $800 Operating Supplies . $475 Food Supplies-Ref Dinner, Food and Drink at Fields $1; 500 .. CGS/Retail $500 Prizes/Awards. $1;200 Contract Labor-Referee Assignor $700 -Referees $3,770 Lodging $3;500 . Organization Registration Fees 050 $1 $14,395 Note: Budget does not include full-time staff wages and part-time.field prep. Vail Soceer Invitatioa?al MArketine Plan The Vail Recreation District strives to be the premier provider of an Adult Soccer Tournament in the state of Colorado. 'The marketing strategy attempts to successfully communicate the unique value the tournament offers participants. The marketing strategy will continue to identify the needs of the market and communicate with this audience in the most effective and positive manner possible. Ongoing efforts.continually attempt to understand how VRD can maintain the quality and integrity of the tournament within the financial resources of participants and, the community of donors and sponsors. This challenge is increasing. As costs continue to increase for travel and accommodations, the demands and expectations of the participants and their supporters do as `well. VRD is constantly working to improve the tournament through improvements and changes. Quality is one of the main-goals, and with the proposed addition of payment for the referees the result will be a higher quality of officiating and a general overall improvement of the tournament experience.. Without payment and continuing to use less- qualified volunteers, the quality of the officiating will continue to drop and the competition itself is compromised. The growth strategy is based on' continued attention to the .quality of the experience in conjunction with identifying opportunities for sponsorships and added value to the participant. For `instance last year we were able to land donations from both Redbull and New Belgium.. Although media coverage is mostly limited to the Vail Daily, the State . Adult Soccer Website and the VRD Website,. these sponsors find great benefits in not only supporting soccer, but the sports enthusiast. Aside from those avenues, the tournament is included in Soccer America Magazine, promoted at various adult tournaments throughout the West Coast, as well as supported by one of the largest soccer clubs in the state, Real'Colorad'o. The tournament is also listed on the US Soccer website and sanctioned by the US Soccer Federation, the Colorado State Soccer Association and the United States Soccer Association. We are striving to not only maintain an overall quality, but listen to our market and grow in areas such as officiating which has been brought to our attention as subpar. As competition grows with new tournaments throughout the. state, our event' needs to adjust to current expectations. A number of other areas offer adult soccer tournament experiences, but none offers the history, reputation, and surroundings of VRD's. Most tournaments do, however, offer payment to their referees, which many participants and the officials find attractive. This is particularly true for tournaments like VRD's that seek a. higher level of competition and competitive screening of participants. .................................................... :.................................................................................... ............................................................. 2007 Event Evaluation The 2007 Vail Invitational Soccer Tournament was another successful. event with 32 teams from all over Colorado and the West Region. After collecting feedback from participants and team managers following the tournament, there was an overall positive review except for the reoccurring request for higher quality referees. Income Team Fees $11,900.00 Retail Sales - T-shirts $320.00 $12,220.00 'Expenses Operating Supplies $85.53 Food Supplies-Ref Dinner, Food and Drink at Fields $1,520.37 Field Rental-Miller Ranch $800.00 Past-time Salaries-Field Marshals $800.00 COGS/Retail Sales .$227.45 Prizes $979.00 Lodging $3,400.00 Contract Labor $1,675.00 Organization Registration Fees $L_050:00 $10,537.35 Note: Expenses do not include full-time staff wages and part-time field prep. Demoeraohics & Spending After evaluating last year's numbers and conducting some follow-up research with the participants and team managers, I have, concluded the following :information in regards to demographics and spending. -The type of person participating in this event is an active 25-35 year old male from the Front Range. Market Size In-State* Out-of-State Local Participants 696 80 24 Supporters 656 64 80 Market Segment In-State* Out-of-State Local . Participants 87% 10% 3% Supporters 82% 8% 10% Spending , In-State* Out-of-State Local Participants 85% 14% 1% Supporters 85% 14% *Of the In-State Market, approx. 90% are from the Front Range. The large.majority of the spending is done by the In-State and Out-of-State. guests through hotel stays, dining, travel expenses; etc that locals do not incur. The tournament has drawn teams from around the country including KS, UT, NM, MT, II , CA, TX, NY, and even Mexico. These numbers are approximate based in follow-up research. Projected demographics are considered to be similar to the above. Potential Benefits to the Town of Vail After conducting research following last July's tournament, I have concluded the following information regarding estimated number of room nights and increased spending generated. Of the 31 teams from outside the Vail area, the average number of room nights was 2. The average team purchased 20 hotel rooms making the total number of room nights approximately 1240. Also, the average team has 20 players and 1 supporter per player making about 40 guests of Vail per team. On average the teams ate out for 1 meal a day which adds up to approximately 2480 meals eaten at local restaurants over a 2 day period. Along with the players are 40 referees and their families. The lodging dollars spent on the officials is approximately $3500. And again, the referees account for around 160 meals over the course of the weekend. This does not included miscellaneous travel expenses such as gas, groceries, general shopping, etc. ROI For TW +y n. of Vail The return on investment for the Town of Vail will be seen in increased room nights, food and beverage revenues and overall travel"expenses. generating by the tournament. As the Town of Vail relies heavily on sales tax; :one of the missions of both the TOV and the VRD is to, put "heads in beds". Obviously" this tournament accomplishes that goal as well as increase sales tax revenue. With the foundation of being the' most'desirable tournament in the state along with the addition of high"quality, paid referees, the percentage of return participants will hopefully be 100% with an increase of newcomers as,well. Also;' the demographic attending this tournament are often times active travelers and sports. enthusiasts, and gaining a familiarity and connection with the Vail Valley can be'priceless. on Roster e Director Ur an1zati EXecuti?v Sports Dire or Sports Coordinator Mike Ortiz Joel-pabi0OV1 . Mluer Lev4s The CSE appreciates the inclusion of any additional .support materials, such as vide.,t?,es, programs, news articles and other printed materials. PLEASE SUBMIT 10 COPIES (at least one formatted so as . to be easily copied, Le. unbound, 8.V2 z 11 size) OF star. COMPLETED APPLICATION AND REQUIRED ATI'Ar.aivIENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For additional information contact CSE Coordinator, Sybill Navas at 970 376-2394 or specialevents(availgov.com FOR CSE USE ONLY: EVENT NAME:. PROPOSED DATES: Funding in the amount of wasapproved byfthe CSE on (date) Subject to the following,conditions: Signature: CSE Coordinator Signature: Applicant Unless otherwise specified in the contract, CSE funds will be distributed per the following formula: 1 /3 of the amount upon the signing of a contract stipulating the terms of the CSE's funding allocation. ®. 1 /3 of the amount upon submittal of a complete Special Event Permit Application, which is due a minimum of 45 days prior to. the start of the event. ¦ 1 /3 of the amount upon the completion of the event.-, TOWSE , -6- Application for 2008 Funds M I INYOD-0 MAR t A- - ARtS October 1,2007 VAIL VALLEY. COLORADO TO. VAIL COMMISSION ON SPECIAL EVENTS SUBJECT: 2008 Funding Request for Vail's Annual Martial Arts Championships FROM: Jason Field, President po box 4532 avon, co 81620 p)970.569.3083 inyodo.com VAIL COMMISSION ON SPECIAL EVENTS EVENT FUNDING- APPLICATION Please print or type all information EVENT: Vail's Third Annual Martial Arts Championships PROPOSED DATE(S): October 14, 2008 AMOUNT OF CASH FUNDING. RFQUFz i w: Seven thousand dollars PRODUCING EN i i f: Inyodo Martial Arts President or Executive Directoris Name: Jason Field Name and Title of Person C,.? pleting the Application Jason Field Address: Inyodo Martial. Arts,- Box 4532 Avon 81620 Telephone: 970/569-3083 Cell: 970-569-3083 EBSITE. .lnyoo cpm - E-Mail Address: ifieldC inyodo.,...m Organization's tax status: For Profit X Non-Pwfit* Not-for-Profit* Non-Profit (501 G3), or. NNot=for-Profit (501 C-Q ". s nizations, please attach current State U,.ent of Revenue Certificate with this application: Tax payer ID#:.229-I5-9639 . Does the Event benefit a charity? Yes . No X If yes, please name the L:..'-ficiary: Mission Statement: To host Vail's Annual Martial Arts Championships, bringing together martial arts expu lam, students, enthusiasts and their families from all over the country. To provide .;; ii ert martial art training clinics, seminars, consumer shows, and open style. martial arts invitational championship. . Number of years your organization has L_. in business: 6,? ...- Brief Description of the Event: Vail will host an Annual Weekend of M,_ gal Arts - bringing together martial arts experts,, students and enthusiasts from all over the country. . Providing training clinics and seminars, and a martial arts..,., .tional championship. I3:a.,.;be where event will be located within the Town of Vail: Red Sandstone / Vail Mtn School Will any portion of the event take place outside of the Town of Vail? Yes No X If yes, please explain: TOV/CSE - 6 - 2006 Application for Funds Please describe briefly how you will use the funds that you are requesting from the CSE: Funds will be used to cover the following expenses: Advertising 1. direct mail 2. website develr,i....ent Trani,. k i""on 1. Referees 2. Guest Speakers & Coaches Ll„a:..ons 1. Red Sandstone 2. Vail Mtn School Opi..ahonal 1. Mats 2. Employees 3. Tournament tools Will additional in-kind services be required from the Town of Vail? Yes No z If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic . ?...l.?l, street closures, etc. The event will be ch... &;.1 for all labor, materials and ?. I I:je .cnt unless such services are % ,i..,:rically exi... , ?zd anC,r,,,. ved as part of the :,i.:...;al Event Permit. Is this a New event Existing event X Number of Sra.? in existence: Three (3) L,,.a. on(s) of event in previous years. Vail Mtn School & Red Sandstone Number of participants (athletes, artists, exhibitors, etc.) anticiv";:,.I two hundred fifty Number of volunteers needed fifty number of event staff five Total Number of spectators anticipated three hundred Local 33% In-state (non-local) 33% Out of State 33% If possible, would you intend to host the event in Vail beyond 2008. Yes X No If yes, for how many years beyond 2005? L o o ,.xty Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? Seven thousand dollars ,i REQUIRED ATTA?_nmIENTS (incomplete applications will not be considered): Detailed event budget, including all anticipated revenues and expenses. Marketing plan and detailed explanation of potential for sponsorships and media _ Previous year's event evaluation, including income and expense statement (if existing event). _ 'Past or projected demographics of event attendees and spending. _ Brief description of potential benefits to the Town-of, Vail; including, an estimated # of in...r...ental .*....., nights and increased -p-Aing generated. What return on investment should the Town of Vail expect? _ Organization rosters naming- - All officers and respective positions _ Board of Directors and positions TOWSE - 7 - 2006 Apphcatiaa for Fun& The CSE appreciates the inclusion of any additional support materials, such as vi.k..,.apes, programs, news articles and other printed materials. PLEASE SUBMIT 15 COPIES (at least one formatted so as to be easily copied, i.e. unbound, 81/2 x 11 size) OF k njuq COMPLj&s j&Yr APPLICATION AND REQUIRED ATI M_j, iAENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S.. F.?...?ge, Rd. Vail, CO 81657 For inf......ation and questions call Sybill Navas at 970376-23964. EVENT NAME: PROPOSED DATES: Funding in the amount of was ap,,., ,,,ed by the CSE on (date) Subject to the following r......litions: Signature: CSE C..,.%':nator Signature: Applicant Unless'otherwise specified in the contract, CSE funds will be distributed per the following formula _ 18 of the am?,?,. ,.- Lc, .,., the signing 4 a contract stipulating the terms of the CSEis funding allocation. _ 15 the amount upon verification. the pla.,:,...ent of the.first advertising 113 of the amount upon the completion of the event. 1 Vail's 2008 Annual Martial Arts Championships Forecasted Income Statement Revenues seminars $2,750.00 Kickboxing $50 x 30 attendees $1,500.00 Weapon $25 X 50 $1,250.00 Tournament $8,500.00 com, ..: $50 x 150 com,. -- - $7,500.00 Spectator ft $5 x 200 sp odors $1,000.00 Sponsors estimated $1,000.00 CSE grant $7.000.00 ;19.250.00 Expenses Advertising $3,500.00 Direct Mali Flyers $ 1,000.00 Artwork $ 500.00 a ...,,s $ 200.00 Event P... am $ 1,000.00 F..--. $ 300.00 envelopes $ 200.00 newsletter $ 300.00 Location fees Red Sandstone Travel / Accomodations Airline tickets Sun Chong $ 500.00 Hotel roams Jun Chong $ 100.00 Duane Ludwig $ 100.00 ML Parr $ 100.00 Luis Uceio $ 100.00 Seminar/ Coaching Fee Weapons Seminar Kickboxing Operational payroll mats Scoring System Licenses Prizes $1,000 $1,000.00 $500.00 $400.00 $ 500.00 $ 400.00 $2,000.00 $3,000.00 $1,500.00 $500.00 $250.00 $2,000.00 534.550.00 1 r Marketing Expense Direct mail will be the primary marketing tool. The tournament will be marketed to Denver martial art schools, and the World United Martial Arts Organization. WUMOA is the parent organization to Inyodo Martial Arts and consists of IO "sister schools. " These schools are located in the su,av..uding states of California, Arizona, New Mexico, Oregon, and Chicago. The direct mail can,be considered well targeted, as we support these "sister school's" tournaments. Included in the infwi:,ation is a Vail hotel and restaurant list;*+g- as well as a local activities listing. Ayr.,ximately fifty schools in Denver will receive the Vail Championship Tournament information as well. Sponsorship / Revenue The tournament program is a great avenue for local sponsorship. This event program provides the tournament itinerary, rules and welcoming. Local businesses are given the opportunity to place their business ad /logo or personalized statement. In the past. we have handed, out as'many as 35D programs to participating families. Medial Coverage Local Sports, writer Ian Cmpp and the Vail Daily are great.,uYyarters of our martial art tournament. We have been on the cover of the Vail Daily 4,times, We have been featured on the front page of the sports section 3. times. The support.and interest of the Vail Daily gives us great potential for media exposure. Demographics The Demographics of attendees includes all ages and genders. The martial arts tournament attracts kids and adults both male and female. These participants almost. always bring their families. This range of demographics is very good for our sponsors, restaurants and hotels. The Town of Vail will beneft in room sales because most of the attendees will be from out of town. They. will need to arrive Saturday night in order to make the tournament start at 9:00sin on Sunday. This will assure the Town of Vail an in,-, --se in room sales. VAIL`S FIRST ANNUAL MARTIAL ART FED i sdAL AND CHAMPIONSHIP 2006 EXPENSE AND REVENUE SUMMARY REVENUE 8150 Kidcbox dinner (80 people @ $40) $ 3,200.00 Seminars (60 people @ $50) $ 3,000.00 Movie (125 people 0 $10) $ 1,250.00 Tournament (150 competitors 0 $50) $ 7,500.00 Concession $ 800.00 C SE Fu..di.... $ 10.000.00 TOTAL REVENUE $ 25.750.00 EXPENSES LEGAL $ 610.00 Insurance $ 485.00 Permits/ Licenses $ 125.00 LOCATIONS $ 3,925.00 8150 fighters $ 500.00 food $ 1,100.00 rental chairs $ 120.00 8150 Rent $ 350.00 DI $ 300.00 Ring $ 650.00 - VMS $ 675.00 Registration Booth sign $ 230.00 AD% a. 4-11. 61 O $ 6,440.00 Radio $ 11500.00 Newspaper $ 900.00 Direct Mail $ 525.00 Programs $ 250.00 Production $ 1,465.00 website $ 1,800.00 HOTELS $ 637.00 Lions Head $ 250.00 Roost $ 387.00 CO?va.csasaN HEALS $ 577.00 $ 577.00 Planning $ 325.00 $ 325.00 Entertaining $ 525.00 $ 525.00 T:SHMTS $ 2,300.00 $ 2,3,00.00 SEMINARS $ 1,705.00 Duane Ludwig $ 500.00 Arthur Ruff $ 700.00 ML Part $ 500.00 TRA .a AIMON $ 900.00 Sun Chong $ 500.00 Arthur Ruff $ 400.00 EQUEMENT $ 2,275.00 Audio Visual $ 375.00 Matts $ 800.00 Rental buck $ 725.00 Tournament scoring $ 375.00 EMPLOVEES $ 1,000.00 $ 1,000.00 TOTAL 00MENSES S 21.214.00 PR. _ 6 $ 44313.00 0 Mistakes C-....?:,,n stand not maximized No sponsors NO foilOW-Up ,:.y. .Jre Lack of .,.."re ' T-shirt order to big, Avoidable mistakes tack of time Lack of notice T-shirt -.1" to big Concession stand not maximized Negative Circu , ..:, aces Holiday, Weekend - families planned it, in advance hack of time to act Only able to attract Denver and Arizona z Jess P., J ! H Ciro ?:. noes Everyone hikes the idea - including those who could not attend . Positive feedback from attendees weekend could work if promoted in,advance Changes / boats. National ads - -:ng National.:-. -'W= Trade magazine promotion Premiere tournament listing Icon guest speakers VAIL COMMUSSION ON SPECIAL EVENTS 2005 EVENT FUNDING APPLICATION Please print or type all information EVENT: VAEL FARMERS' MARK L r & ART SHOW ? PROPOSED DATE(S): -JUNE 15 - SEPTEMBER 21 (one more week than 2007) ? AMOUNT OF CASH FUNDING REQUESTED: _$80,000 • PRODUCING EN i i i Y: MEADOW DRIVE PARTNERSHIP President or Executive Director's Name: _TBD Name and Title of Person C.,...Fleting the Appl: Marty Stewart - Market Manager Address: Vail Farmers' Market, PO Box 1978, Vail, CO 81658 Telephone: 970/479-60 88-Cell: _970/390-3093_ FAX: 970/479-2989 WEBSI TE: www.vail1,=.,,..,..arket.com _ E-Mail Address: _sunlandsilvergallery@msn.com Organization's tax status: For Profit Non-Profit* Not-for-Profit* _X_ Non-Profit (501C-3),'or Not-for-Profit (501C-6) ?U'Lr".izations, please attach ct..,;u. State Depe. Lent of Revenue Certificate with this application. Tax payer ID#_74-3046250 o Does the Event benefit a charity? Yes No _X_ o If yes, please name the beneficiary: Mission Statement: Promote and enhance business on Meadow Drive Number of years your organization has been in business: 6 (six) ® Brief Description of the Event: The Vail Market. is by far the largest event in Vail and is roughly the size of the next three largest events combined. It is also the largest farmers' market in Colorado with 110 tents and multiple entertainment venues e.g. live music and. kids' activities such as a mechanical bull, train ride, bounce castle, caricatures, face painting, pork.?1a, free balloons. Attendance reached 120,000 in 2007. If the requested funds are aJ,V.v red, we project 140,000 for 2008. Almost 1/3 of the vendors are Vail businesses or local non-profits. The Market will explore beer/wine sales at a few markets to attract additional visitors, but only if it can be done at no net cost i.e. projected- sales offset expense for security, staffing, insurance, etc. If sufficient funds are available, the Market- will hold a yearend Harvest fair and several theme Sundays. 9 Describe where event will be located within the Town of Vail: East Meadow Drive ft. Vail Road to the Covered Bridge ® Will any portion of the event take place outside of the Town of Vail? Yes X . No If yes, please explain: TOV/CSE - 1 - Application for 2008 Funds ,4 01 Please describe briefly how you will use the fiends that you are requesting from the CSE: Requested funds are an essential part of the Market's 2008 budget. Without the requested funds, the Market willnot be able to expand its advertising to the Front Range, nor be able to maintain its 2007 advertising levels in eight mountain newspapers and seven radio stations. Being a tourist Market, it would immediately alt.act.fewer visitors than in 2007. With insufficient fiends, the M %.1L i would have to drop one or more early or late Market dates. Also, the Market would not have funds to hire a. replacement for the cu..r,..r market organizer who is retiring after six years, leaving it without an organizer.. e Will additional in kind services be required fw. .. the Town of Vail? Yes _X_ No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traf , c c.,..l.ol, street closures, etc. The event r. u...oter will be charged for all labor, materials and equipment unless such services are snecificalls exempted and a,,r.,,ved as part of the Special Event Permit. Meadow Drive will need to be closed to bus & vehicle traffic. $10,000 of in-kind funding was requested fi.J.u TOV Council for traffic control, temporary bus at.,t, signs, parking signs, no-bike signs, cattle guards, trash& recycling bag pickup, electrical connections, etc necessary to run a large, successful market. • Is this a: New event Existing event X_ Number of years in existence 6 Location(s) of event in previous East Meadow Drive • Number of participants (athletes, artists, exhibitors, etc.) anticipated _150 Number of volunteers needed 5 Number of event staff 7 Total Number of spectators anticipated _140,000 .. Local 30 % 1n-state (non-local) 50 % Out of State 20 % o If possible, would you intend to host the event in.Vail beyond.2008? Yes_X_ No If yes, for how many years beyond 2008? Annually e Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? _$70,000 REQUIRED ATTA4,ftMENTS ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential- for- sponsorships and media exposure- > Previous year's event evaluation, including income and exF;.--se statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief des,. ,?aon of potential benefits to the Town of Vail, including an estimated # of in,,.;,.?.ental room nights and increased spending generated. ? What return on inv:,,t,..ent should the Town of Vail expect? TOV/CSE -2- Application for 2008 Funds ? Organization rosters naming: ¦ All officers and respective positions Board of Directors and positions The CSE wy.:.ciates the inclusion of any additional support materials, such as videotapes, programs; news articles and other printed materials. PLEASE SUBMIT` 10 COx xjl S. (at least one forneatted so as to be easily copied, i.e. unbound, 8 %. x 11 size) OF Y ice, COMPLY Y r.,W APPLICATION AND REQUIRED ATTACHMENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. F.v..lage Rd. Vail, CO 81657 For additional information contact CSE Coordinator, Sybill Navas at 970 376-2394 or specialeventsAvailgoy.com- FOR CSE USE ONLY:' EVENT NAME: PROPOSED DATES: Funding in the amount of' was approved by the CSE on (date) Subject to the .following conditions: Signature: CSE Coordinator Signature: Applicant Unless. otherwise specified in the co tract, CSE funds will be distributed per the following formula. 1 /3 of the amount upon the signing of a c.,.ALLact stipulating the t,.,....s of the CSE's funding allocation. 1/3 of the amount upon.submittal of a complete Special Event Permit Application, which is due a.minimum- of 45 days prior to the start of the event. ® 1 /3 of the amount upon the completion of the event. - ? Due to the length of the Market (fifteen weeks), an early August payment of the third funds distribution,is requested. TOV/CSE -3- Application for 2008 Funds Detailed event budget, including all anticipated revenues and expenses. Revenue Market Fees Sponsors CSE Total Revenue Expenses Entertainment Advertising Services Supplies Insurance Miscellaneous Total E,?rw.ses 2006 2007 2008 $49,535 $47,000 $11,200 $12,000 $50.000 $80.000 $.110,735 $139,000 $15,400 $20,000 $47,383 -$59,000 $19,382 -$35,000 $23,373 -$21,000 $2,591. $3,000 $408 $1-000 $108,537 $130,000 Profit/(Loss) ($5,626) $2,198 $0 TOV/CSE -4- Application for 2008 Funds V • Marketing plan and detailed explanation of potential for sponsorships and media exposure. The marketing plan is to heavily advertise in ne,%aFI ..., and radio stations in Aspen, Glenwood Springs, Eagle, Summit County, Leadville and Front Range. The event will be listed in local and state-wide websites and media calendars. Ads willbe placed in the widely distributed Colo AAA magazine. Press releases will be sent to concierges, visitor info. centers, new., Fers, radio, etc to gain free word-of-mouth and media exposure. Private newsletters (e.g. condos, real estate. etc) have promoted the Market as an exciting event in Vail. Now that the Vail Farmers Market has established itself as the largest in Colorado, the potential exists to solicit larger sponsors and to obtain additional free media exposure and someone will be hired to do this. ? Previous year's event evaluation, including income and expense statement. The 2007 Vail. Farmers' Market & Art Show was a huge success. Large crowds overflowed the Vail parking structure to the F.,-.Lge Road 10 Sunday in a row &... July 1 through Labor Day. The F.,...L?.ge Road looked like "powder days" most of July. One Councilman stated at a Council recognition of the Market's success that "It's hard to imagine Sundays in Vail without the Farmers' Market'. See above for 2007 financial statement. ® Past or projected demographics of event attendees and spending. Most of the customers were families and couples. Sunday was once a slow day for local businesses. Many now tell us, it's their best day of the week. The Market also generates a significant number of visitors for every other Sunday event. ? Brief description of potential benefits to the Town of Vail, including an estimated # of in.,.,,...ental room nights and increased spending generated. The primary benefits to the Town of Vail are ?.LL cting thousands of new & additional guests and in.,.".ssing visitor "intent to return" by k . riding a full day of entertainment to guests already in Vail. Additionally, more Vail residents and downvalley locals are spending Sunday afternoons in Vail with friends and family than ever before. The Market has become one of Vail's F.....ier Events. ? What return on investment should the Town of Vail expect? The return includes increased sales taxes paid by vendors and local businesses who are r4.Uipating in the Market. The Market is a shopping and .eating experience and additional sales. & taxes are generated by many other local merchants and restai..cu-.ls that benefit from the thousands of additional visitors in Vail every Sunday. We believe the.Sunday Market has helped some Meadow Drive businesses stay in business. ? O.&u ization ro.,k.., naming: ¦ All officers and respective positions ¦ Board of Directors and positions TBD - President Marc LeVarn (Vail International Gallery) - Vice President Tom Krabacher (Alpine Bank) - Treasurer Jen Bruno (Luca Bruno) - Secretary Marry Stewart (Sunland Silver Gallery) - Sergeant-at-Arms TOV/CSE -5- Application for 2008 Funds .i teva games-1/AIL . 0-D VAIL COMMISSION ON SPECIAL EVENTS EVENT FUNDING APPLICATION Please print or type all information ? EVENT: Teva Mountain Games at Vail ? PROPOSED DATE(S): June e - 8u', 2008 ? AMOUNT OF CASH FUNDING REQUESTED: $110,000 • PRODUCING EN in Y: Untraditional Marketing, Inc President or Executive Director's Name: . Joel Heath Name and Title of Person Completing the. Application: Joe Blair Address: PO Box-1430. Vail, CO., 81658 Telephone: 970-926-4799. Cell: 970-331=7597 FAX:.970-926-4779 WEBSITE: www.tevamountaingames.com E-Mail Address: _.blairquntraditional.com' Organization's tax status; For Profit XX Non-Profit* _ Not-for-Profit*. Non-Profit (501 C-3), or Not-for-Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with this. application. Tax payer ID# 84-1651988 o Does the Event benefit a charity? Yes _XX 'No o If yes, please name-the beneficiary: Charitable Fundraisers will take Place throughout the event for diff,-.,-..L charities. Mission Statement: The Teva Mountain Games are the Premier, outdoor adventure event in the world Positioning Vail as the ultimate--'-. mountain Dlavground_ Number of years your organization has been in business: _. 6 • Brief Description of the Event: The Teva Mountain Game . is a celebration- of Athletes, Art, Music. and; Mountains. The Games will feature competitive events. in kavaking..raftine. mountain biking. road biking. fishing: trail running. climbing and adventure racing.. The Games wi . 11 also focus on the cultural aspects of mountain lifestvle by expanding the focus on the family clinics area which will teach guest Lj:.,:,er techniaues in climbing, kavaking. adventure racing, road and.mountain biking. TOV/CSE - 1 - Application for 2008 Funds • Describe where event will be located within the Town of Vail: East Meadow Drive, Willow Bridge Road, Gore Creek Drive, Golden Peak and Bridge Street • Will any portion of the event take place outside of the Town of Vail? XX Yes No If yes, please explain: Two kayak races will take place outside of the Town of. Vail: The EAL,,.ae Creek Race on Homestake Creek located outside Red Cliff and Dowd Chute PaddleCross located on the Eagle River in Dowd Junction. These races will take place on June 4m and 5th. Please describe briefly how you will use, the funds that you are requesting from the CSE: o Keening the event within Vail has been beneficial to the Town of Vail merchants and event producers. To have:anevent of this magnitude in'-such a unique venue takes a great deal of infrastructure to ensure its success. The base allocation will be utilized to provide " infrastructure needed to. convert Vail into .the ultimate mountain adventure.plavground attracting the top-athletes and entertainers in the countrv.. Funds will also be utilized to fine tune_nrosrams currently offered. sustain a safe and user friendly environment in' Vail and increase the quality of production of the event. • Will additional in-kind services be required from the Town of Vail? Yes XX No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures; etc. The, event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Events Permit. Please find the in-kind reauest below. • Is this a: New event Existing event _ XX _ Number of years in existence 6 Location(s) of event in previous years: Vail Village, Dowd Chute and Homestake Creek • Number of participants (athletes, artists, exhibitors, etc.) anticipated _ 2,000 Number of volunteers needed 100 Number of event staff . 50 Total Number of spectators anticipated 35,000 Local 35 % In-state (non-local) 42 % Outof State 23 % • If possible, would you intend to host the event in Vail beyond 2007? Yes_ XX _ No If yes, for how many years beyond -2005? Many • Do you anticipate requesting funding from the CSE next year? Yes _XX No If yes, in what amount? $120,000 o On average, the CSE has funded the Mountain Games at 10% of its expenses. .REQUIRED ATTACIBMNTS (incomplete applications will not' be considered): ? Detailed event budget, including all anticipated revenues and expenses. TOV/CSE -2- Application for 2008 Funds ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? Organization rosters naming: ¦ All officers and respective positions ¦ Board of Directors and positions. The CSE appreciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT 10 COrtiS (at least one formatted so as to be easily copied, i.e. unbound, 8 % x 11 size) OF i,rm COMPLETED APPLICATION AND REQUIRED ATTACHMENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage, Rd. Vail, CO 81657 For information and questions call Sybill Navas at 970 376-2394. EVENT NAME: Teva Mountain Games at Vail.: PROPOSED DATES: June 40' - 8'. 2008 Funding in the amount of was approved by the CSE on (date) Subject to the following conditions: Signature: CSE Coordinator Signature: Applicant Unless otherwise specified in the contract, CSE funds will be distributed per the following formula: ¦ 1/3 of the amount upon the signing of a contract stipulating the terms of the CSE's funding allocation. ¦ 1/3 of the amount upon verification of the placement of the first advertising ¦ 1 /3 of the amount upon the completion of the event. TOV/CSE -3- Application for 2008 Funds. tmoountain gameS•VAIL 2008 Town of Vail Commission on Special, Events Application **Required Attachments** ? Marketing Plan To follow the success of the 2007 Mountain Games, event producers will conduct an extensive marketing campaign inclusive of television, nationally published magazines, newspaper, radio and the internet. o TV ¦ We will produce and syndicate a one hour show on one of the major four networks. . • Anticipating over 150 million cumulative available households ¦ We will continue or relationship with Comcast in the Front Range markets of Denver Central, Jefferson County, Denver Southeast, Denver Southwest and Boulder o National Print ¦ Outside Magazine • Outside Magazine is coming back to the Mountain Games for the second year. Mountain Games creative will be placed into no less then six magazines (national circulation of 650,000). In addition, Outside will provide editorial support leading up to and following the event. In 2007, Outside provided extensive coverage. ¦ Teva Secured Media Buy - 1 million circulation guaranteed • Example of 2007 media: National Geographic Adventure, National Sports Network, Mountain Gazette, and other regional publications ¦ Vertical Media Partners - Full-page ads • Climbing Magazine - circulation of 40,490 • Urban Climber maga7+ne - circulation of 30,000 • Canoe and Kayak Magazine circulation of 70,000 • Adventure Sports Magazine = circulation of 10,000 • Runners world - circulation of 20,100 • Running Times - circulation of 103,500 • Biking - Partner yet to be determined • Southwest Fly fisherman =17,009 o Regional / Local Radio • Denver - Entercom, KBPI and Rockies Radio • Western Slope - NRC Broadcasting and KZYR TOVtSE -4- Application for 2008 Funds ¦ Print • Another new partner for the 2007 event was the Denver News Agency and 10 full page ads were placed with them prior to the event. We will align with the DNA, again in 2008 and look to increase the relationship. • Full page ads will' be placed. in sport specific publications across the country. Examples of publications are windy city Sports, New England Sports and Competitor Southeast. • Full and half page ads will be placed in an extensive Western Slope campaign - Vail'Daily; Vail Trail, Summit Daily, Aspen Times and Glenwood Post Street Marketing • Posters - will be distributed throughout Colorado and Utah o Mountain Games will hire recent college graduates to go to all shops that align with the games demographic. In these shops, they. will hang up posters, educate the sales team about the event and keep them stocked on event and registration information. • Logo Vehicles - Three vehicles from April I S` - June 10th • Front Range Initiatives - Mountain Games will align with gyms throughout the Front Range to provide training packages and provide discounted registration fees. o Internet ¦ www.tevamountainaames.com - The Mountain Games launched a new web site in 2007. This site will be modified and more interactive in 2008 with extensive live coverage, pre-event training tips and blogs. ¦ On=line advertising - we will continue to, grow our exposure of the event with key in industry partners.;with banner ads.. Partners.include mountainbuzz.com, UrbanClimber.com, and checkpointZero.com. In addition, banner ads will be placed: on sponsor web sites such as Teva.com andbutside.com. ¦ Email Blast - Partners will send an email inviting those in their data base to attend the event. i.e. Teva.com, GNC.com, etc. ¦ Mountain Games database email blasts- Anticipating sending out ten informational emails to the Mountain Games database. o Public Relations An estimated ten journalist will attend the event to participate in a media familiarization trip ¦ PR efforts will include all vertical and national lifestyle publications and local and regional blitz ¦ Over 100 journalist requested media credentials in 2007 ? Previous event evaluation o See attached TOV/CSE -5- Application for 2008 Funds ? Event Demographic o See attached ? Event Budget o See attached ? Town of Vail's Return on Investment o See attached ? Town of Vail Benefits due to the Teva Mountain Games o Anticipating over 33,000+ people to attend the 2008 Games' o Increase on the over $153,000 in sales tax generated from the 2007 event o Extensive national and regional media exposure. o To be associated with the largest outdoor adventure event in the country ? Untraditional Marketing, Inc. Officers o Joel Heath - President / CEO / Dreamer o Joe Blair -VP of Operations o Trish Capello - New Business Development o Luke Schryver - Partnership Manager o Blair Krause - Marketing Manager TOV/CSE -6- Application for 2008 Funds tMountain games. IL Town of Vaal Request for In-Kind- Services 2008 In-Kind Request: $9540 o Roundabout banners o Placement. of banners in all four Vail roundabouts @ $500 each $2,000 o Hanging flags and: removal oft International Bridge o Two people @ $3,5 per hour for two hours. $140 o Bucker truck @ $75 per hour for two hours $150 o Bleacher pick up and return from Ford Park o Two trucks & lowboys @ $75 per hour for 4 hours $600 o Eight people @ $35 per hour for 32 hours (two hrs for each load in/load out day) $1,120 o Freeride equipment pick up and return o Two trucks & lowboys @ $75 per hour for 6 hours $900 o Eight people @ $35 per hour for 40 hours (2.5 hours for load in and load out) $1,400 o Trash removal o Two people @ $30 per hour for 16 hours $480 o Police extra duty o May 30tt' - One officer @ $42 per hour for4 hour $168 o May 31 St - One officer @ $42 per hour for 4. hours $168 o June 1" - Two officers.@ $42 per hour for 12 hours $504. o June 2nd - Three officers @ $42 per hour for 18 hours $756 o June 3rd - Two officers.'@ $42 per hour for 12 hours $504 0- Sandbag delivery and removal (MG staff to pack bags and. place on pallet) o. Fork lift for 2 hours at $75 per hour $150 o 'Two people @ $35 per hour for 3 hours $210 o Jersey Barrier delivery / removal from the Crossroads Chute. area 6, Lowboy for 2 hours @ $75 per hour $150 o Two people @ $35 per hour $140 TOV/CSE -7- Application for 2008 Funds ountain Ic-IMeS-VAIL 2007 Event Performance & Television: 652,560 Households Tuned In = 1.435 Million People Watched The Mountain Games In 2007 "Source Nielsen Overnight Ratings t Icon Property: Largest Multi-Sport Adventure Event in the Country • Public Relations Impressions: 1,000,000+++ ($1.4M Media Value) & Marketing Value: 26,904,796 In Circulation ($947K Media Value) • Direct Economic Impact: $3.84M In Incremental Spending In The Town Of Vail • Sales Tax: $153,785 In Town Of Vail Sales Tax Generation ($1.71 Per Tax $) Total Value: $6.487.000 (72 to 1 ROIJ 29.41 To 1 Marketing ROI M.xm* Cc _;...,:. wry,-r M ff kk1-d dn,,I- CepU dM ,da,2M-2007.AR,t"r-vad The Numbers • 2008 Will Mark the 7th Annual Mountain Games G Estimated 33,000+ On-Site Spectators / 2,200 Registrations • Estimate $4,229,098 In TOV Economic Impact In 2008 • Began in 2002 with TOV = 42% of Funding vs 2008 = 13% (est.) • Average Age: Spectator - 34.7 / Athlete - 21 • Average Spectator HHI: $94K G Visitor Origination: - 35% local, 42% regional, 20% National, 3% International & Psychographics: Young at heart, green, socially conscious and active G Competitions The Pinnacle of Adventure Performance e: Pro: "The Multi-Sport Pro Circuit for Climate Sports" • MTB X-C, MTB Freeride, Climbing, Adventure Racing, Kayaking, Dirt Running, Road Cycling, Dogs, and Rafting & Amateur "The Same Starting Line as the Pros" • MTB X-C, Kayaking, Rafting, Road Cycling, Climbing, Adventure Racing, Dirt Running and Dogs M unta.WM.Cfimbino.Road C de.DI"Run.RvR.Nno.Surfina.MndSDaft.MventmRaeinn.Kavakino.Raftina tm©untain gameS•VAIL Accolades: • Largest Outdoor Adventure Event In The Country, Arguably The World G Marketing Campaign Is Larger Than Vail's Entire Summer Marketing Effort • $3.84M In In-.,:; „.ental Direct Spending In The Town Of Vail • Finalist For SportsTravel Magazine's Multi-Sport Event Of The Year For The Second Consecutive Year. Other Finalist Include ESPN's Summer and Winter X- Games • Awarded American Canoe Association Sanctioned Event of the Year. • Key Note Speech at IEG's Annual Conference on Nurturing the Next Big Thing! M..Wi C-. Id.,..,..'., mdcmcei I ony aycoppthtla atdLUanadmidooda copy lgp, tl... IAwlt n&e Gq M2_2W7.MA0ftbead 2 tountain games-vA€L Mountain Games = Vail's Summer Mountain Product Authenticity &A single Year of the Mountain Games' public relations effort provides Vail 3X what Vail's traditional PR could generate *Source - industry insider &Mountain Games gives Vail an authentic story for the Summer Mountain Product &This is Vail's most cost effective opportunity for national television exposure of the summer Vail product Mom,tdn , 1.1...,., tsmodcona -p,m,rndby W,1gkt1- ,dl ,- dbccbn Cd",*&UnbwaM mdMmkdbjZIx,2002-2007.AOAgbb,cm,,d 6?t "Ou..c?.in games•vAIL Funding Request 2008 TOV Reauest $160,000+ In-kind of $9,540 General Event Wbrld cup ln-K'md Request Incremental Request $9,540 $110,000 $50,000 ($9,310 in 2007) ($96K in 2007) Mmmtaia Cm ....,__.. . mdcNw*ft mr,;, ....,.: Dycopy*hrl wmdi ..L„ .tuemin Copy*k r,.,....;;Z..... rM-AdL Z Im, 2002-2007. Aff d9 a,cuvrd 3 &tevauntzain games•vwL AMCOatl-j Aa.lrove I? I 1S19BG1-1 Cha.90e C...,.".. ..:.n SAM.OD ODD 3Ao0.00 FaalpnreM MW SUppBee 1001"" 1.000.00 48.000.00 v, FooAO.l . 1,000.00 1,SOODD 500.00 T AMM Cup AGetAM ISBA ODO 60.000.00 .148.000.00 Legd F- S,000DO OAO 3,000x0 Research 4,500.00 ODO 4,500.00 4, ...,, , isleumm aADD.aD 175AMJM ODD OAO JS,000D1 .175,000.00 F/eiw? t 25.000.00 ODO -75,0.00x0 Aw:u'ds". x - Ldw 110.000'0 115AO OD ODO ODD •110.000.00 -11SA00.00 1 N .. Fms 300A00.00 0.00 300,000.00 Oona dSi0RSC1" m 4,SODDD ODD 4,500x0 Eotertalan.w 50AODx0 25AOOA0 -28A00.00 EMYFO" Edo Fes 4,SOODO 2,50.0.00- 45.DOOD0 lOAOO.0O 40,500.00 7,500.00 G- 10.BB ODO -10.00 01u1Pan4s 25A00.00 O.W -25,OOOD0 Pemtlte 3,600,00 0.00 3,500.0[ O PbQWW4PIW 4,590.00 ODO 4,500.00 P 'la9e 3;500100 0.00 -3,500.00 O Opanolanlp 241810.00 1.100AOOD0 1.060.000.00 "-,m 18ADDA0 0.00 -18,000x0 N Vabirg"re 121000.00 -12.000.00 TOTAL 1.221.51FAP 1.772• ft" /0.faA11 tmountain games•V,AJL 2007 Research Summary - Spectator Intercept Study 4 2007 Survey Highlights SOURCE OF VISITORS DURING THE GAMES `e 580/6 of on-site st,,-I.Iors came to Vail specifically for the event 0 500/0 of the Mountain Games-specific groups were staying in the area overnight ,w 4- 52% of those staying overnight were staying in Vail 4-41% of attendees were staying one or two days at the event 4 54% of Mountain'Games attendees had been to the event before 4.42%traveled over 100 miles for their visit to Vail DEMOGRAPHICS 0790/6 have a college degree or had completed post graduate studies 44% of the respondents had annual household incomes in the $50,000 - $125,000 range v 80% said they own their. own, home -' The survey was split Male (56%) and.Female (44%) tmountain gameS•Vall_ >A majority, 58%, of those in Vail during the Teva Mountain Games were there for the Games >One-half of those in town for the Mountain Games were staying in the Vail area overnight (29% Colorado overnight residents plus 21 % out-of-state visitors) QIA 2:: IN VAIL FOR THE MOUNTAIN GAMES AND RESIDENCY 70% 58% e0% 80% 40% :30%::- - 2M Yes 42% 38% 29% 21% 1 _ 1 f No Local °-live CO Res. - CO Res. - Out of State in area Day Visit Overnight -Overnight ^2: Residency of Those There for the Games 5 { mountain gameS-vAtL 500/c ' of those visiting Vail during the Mountain Games were aged 25 - 44 The average age of those. interviewed was 38 Average Age t o i m untain games-vAIL D 27%ofthe respondents had annual household incomes in the $75,000 - $125,000 range 018: ANNUAL INCOME DISTRIBUTION OF RESPONDENTS za9r , . ,:: : '1896 . ?6% .. 1496 12% ,, 10% 1196 9%.. S% ( - - Leas than $30;000,= $6V00- ' $75,000- $100,000 - $126,000 - $150,000 - $200,000 $30,000 $49 999 $74,969- . $99,M` $124,989 $148,889 $199,9998 or More A.1 teva 6 #Imountain gameS-VAIL Y Mountain Game attendees staying overnight in Vail spend significantly more in Vail than the days visitors > The day visitors at the Mountain Games were approximately 75% locals which probably explains the low level of expenditures by day visitors to the Games AVERAGE $ SPENT PER DAY BY MOUNTAIN GAME ATTENDEES IN VAIL $140.00 $126A0 J $,zg.go --? $400.00 - ( (( ? ( ( a Overnight Visitors ( $60.00 - Ii $67.19 a Day Visitors $W.W - 1 ---- I $48.51 $4$.97 $40.00 - ?615.79 $20.00 - $8.84 68.84 60.00 In $0.00 . 11! S_ Lodging Dining. RsoJEntermt. Shopping tlmountain games-VAIN 2007 Economic Impact in Regional Economy Estimated audience during the Teva Mountain Games 30,000 Percent visiting just for the Teva Mountain Games 58% Average number of days staying for the Games 2.2 Town of Vail retail revenues generated by the Games $3,844,635 Other Towns retail revenues generated by the Games $798.289 Total Ec. . ic Impact $4,642,924 Town of Vail Sales Tax at 406 $153,785 Other Towns Sales Tax at 40/6 $31,932 Town of Vail support $90,000 Town of Vail ROI (Sales tax rev per $ of TOV support) $1.71 Town - Wide ROI (Vail retail sales per $ of TOV support) $42.72 7 2008 World' Cup Event ?FS? Vail, Co - MountainGames VAIL COMMISSION ON SPECIAL EVENTS EVENT FUNDING APPLICATION Please print or type all information ? EVENT: IFSC Word. Cup at the Teva Mountain Games ? PROPOSED DATE(S): June 0 - 8h, 2008 ? AMOUNT OF CASH FUNDING REQUESTED: ?S50.000 • PRODUCING EN t t i Y: Untraditional Marketing, Inc President or Executive Director's Name: Joel Heath Name and Title of Person Completing the Application: Joe Blair Address: PO Box 1430, Vail. CO., 81658 Telephone: 970-926-4799 Cell : 970-331-7597 FAX: _970-9264779 WEBSITE: www.tevamountainLames.com E-Mail Address: blair(a),untraditional.com Organization's tax status: For Profit XX Non-Profit* Not-for-Profit* Non-Profit (501C-3),.orNot-for-Profit (501C=6) organizations, please attach current . State Department of Revenue Certificate with this application.. Tax payer ID#?84-1657988 o Does the Event benefit a charity? Yes XX No o If yes, please name the beneficiary: Charitable Fundraisers for the Access F_ und.will take place throughout the event Mission Statement: To bring the worlds elite climbers to Vail during the Mountain Games-To increase Vail's exposure to the outdoor industrv and introduce the surroundings to the international climbing community. Number of years your organization has been in business: - 6 e Brief Description of the Event: In 2008. The Mountain Games-has the opportunity to host the first World CuD Climbing event on US soil in close to over twenty vears. In nartnershiD with _ USA Climbing. we would like to submit a bid. for -the 2008 World -CuD to the International Federation of SDort Climbing (IFSC). Bringing the World_CuD. to the Games will increase. sDectators.. international media exposure and bring the most prestigious climbing event to Vail iust to name a few benefits. This event will also add to Vail's resume of World Cup events hosted in the town. TOV/CSE - 1 - 2005 Application for Funds • Describe where event will be located within the Town of Vail: East Meadow Drive, Willow Bridge Road, Gore Creek Drive Golden Peak and Bridge Street • Will any portion of the event take place outside of the Town of Vail? Yes XX No If yes, please explain: • Please describe briefly how you will use the funds that you are requesting from the CSE: Funds will be used to ..„ *,ide the infrastructure needed to fulfill the reauirements needed to host a World Cup event. In addition to the wall currently owned by event organizers. we will have to bring in two additional walls. We will also have to Drovide additional spectator viewing areas. fencing. facilities for the media, additional staff. and crash Dads to iust name a few of the infrastructure needs. • Will additional in-kind services be required from the Town of Vail? Yes _ No XX If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and aFp.?,ved as part of the Special Events Permit. • Is this a: New event XX Existing event Number of years in existence Location(s) of event in previous years: • Number of participants (athletes, artists, exhibitors, etc.) anticipated 300 Number of volunteers needed 30 Number of event staff_ 20 Total Number of spectators anticipated 5,000 Local 30 % In-state (non-local)_ 40 _ % Out of State 30 % • If possible, would you intend to host the event in Vail beyond 2007? Yes_ XX - No If yes; for how many years beyond 2005? Many • Do you anticipate requesting funding from the CSE next year? Yes _ XX No If yes, in what amount? $60.000 o On average, the CSE has funded the Mountain Games at 10% of its expenses. REQUIRED ATTACENMNTS (incomplete applications will not be considered): ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of.Vail, including an estimated # of incremental room nights and increased spending generated. TOV/CSE -2- Application for 2008 Funds ? What return on investment should the Town of Vail expect? ? Organization rosters naming:. ¦ All officers and respective positions ¦ Board of Directors and positions The CSE aVp.,ciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT 10 COrt.S (at least one formatted so as to be. easily copied, Le. unbound, 8 % z 11 size) OF.i t-. COMPLETED APPLICATION AND REQUIRED ATTACHIVIENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For information and questions call Sybill Navas at 970 376=2394. EVENT NAME: , IFSC World Cup at the Teva Mountain Games . PROPOSED DATES: June 4" - e. 2008 Funding in the amount of was approved by the CSE on (date) Subject to the following conditions: Signature: CSE Coordinator Signature:: Applicant Unless otherwise specified in the contract, CSE funds will be distributed per the following formula. ¦ 1/3 of the amount upon the signing of a contract stipulating the terms of the LSE's funding allocation. ¦ 1/3 of the amount upon verification of the placement of thefirst advertising ¦ 1 /3 of the amount upon the completion of the event. TOV/CSE -3- Application for 2008 Funds 2008 World' Cup Event CLMBING iF flail, Co Mountain Games 2008 Town of Vail Commission on Special Events Application "Required Attachments" ? Marketing Plan Marketing for the World Cup will be included in all Teva Mountain Games materials. Additionally, ads will be placed with USA Climbing and the IFSC in their current advertising publications. These publications are circulated throughout the International climbing and outdoor industry. In addition, an extensive on-line marketing campaign will be built around the TMG, USA Climbing and IFSC web sites. o TV We will produce and syndicate a one hour show on one of the major four networks. • Anticipating over 150 million cumulative available households We will continue or relationship with Comcast in the Front Range markets of Denver Central, Jefferson County, Denver Southeast, Denver Southwest and Boulder o National Print ¦ Outside Magazine • Outside Magazine is coming' back to the Mountain Games for the second year. Mountain Games creative will be placed into no less then six magazines (national circulation of 650,000). Outside will provide editorial support leading up to and following the event. ¦ Teva Secured Media Buy -1 million circulation guaranteed • Example of 2007 media: National Geographic Adventure, . National Sports Network, and Mountain Gazette ¦ Vertical Media Partners - Full-page ads • Climbing Magazine - circulation of 40,490 • Urban Climber magazine -circulation of 30,000 o With the addition of the World Cup, Climbing Magazine and Urban Climber will have extensive pre and post event coverage. We also anticipate wide range coverage from the international community. • Canoe and Kayak Magazine - circulation of 70,000 • Adventure Sports Magazine circulation of 10,000 • Runners world - circulation of 20,100 • Running Times -'circulation of 103,500 • Biking -Partner yet to be determined • Southwest Fly fisherman -17,009 TOV/CSE -4- Application for 2008 Funds. o Regional / Local i Radio • Denver - Entercom, KBPI and Rockies Radio •' Western Slope - NRC Broadcasting and KZYR ¦ Print • Another new partner for the 2007 event was the Denver News Agency and 10 full page ads were placed with them prior to the event. We will align with the DNA again in 2008 and look to increase the relationship. • Full page ads will be placed in sport specific publications across the country. Examples of publications are windy city Sports, New England Sports and Competitor Southeast. • Full and half page ads will be placed in an extensive Western Slope campaign Vail Daily, Vail Trail, Summit Daily, Aspen Times and Glenwood Post Street Marketing • Posters - will be distributed throughout the US in climbing gyms, shops and destinations o Mountain Games will hire recent college graduates to go to all shops that align with the ,games demographic. In these shops, they will hang up posters, educate the sales team about the event and keep them stocked on event and registration information. • Logo Vehicles - Three vehicles from April 1 s` - June I Oth • Front Range Initiatives - Mountain Games will align with gyms throughout the Front Range to provide training packages and provide discounted registration fees. o Internet www.tevamountaingames.com - The Mountain Games launched a new web-site in 2007. This site will be modified and more interactive in 2008 with extensive live coverage, pre-event training tips and blogs. ¦ On-line advertising - we will continue to grow our exposure of the event with key in industry partners with banner ads. Partners include climbing.com, UrbanClimber.com, and checkpointZero.com. In addition, banner ads will be placed on sponsor web sites such as Teva.com and Outside.com. ¦ Email Blast - Partners will send an email inviting those in their data base to attend the event. i.e. Teva.com, GNC.com, etc. ¦ Mountain Games database email blasts- Anticipating sending out ten informational emails to the Mountain Games database. o Public Relations An estimated ten journalist will attend the event to participate in a media familiarization trip ¦ PR efforts will include all vertical and national lifestyle publications and local and regional blitz ¦ Over 100 journalist requested media'credentials in 2007 TOV/CSE -5- Application for 2008 Funds ? Event Demographic o First year event in Vail ? Town of Vail ROI o We are anticipating 5,000 people come to Vail specifically for the World Cup Climbing event o According to Mountain Games statistics, 42% of guest will be from out of the Vail Valley. ¦ Non-Valley Residence expenditures: ? Lodging $125 ? Dining $67.19 ? Rec / Entertainment $45.31 ? ShoDDing $45.91 ? Total $283.47 ? 2,100 guest total expenditure= $595,287 ? TOV 4% sales tax revenue = $28,811.48 o Note: this number does not -include locals spending ? Town of Vail Benefits due to the Teva Mountain Games o Increased international media through enhanced writer coverage, webcasts and follow-up articles o Higher profile attendance of climbers from the US and around the. world o European World Cup events draw 15,000 people, we are anticipating an additional 5,060 people specifically for the World Cup o The most prestigious climbing event in the US will take place in Vail o Presence on the. International Climbing Scene o Strong possibility of becoming an annual event in Vail ? Untraditional Marketing, Inc. Officers o Joel Heath - President / CEO / Dreamer o Joe Blair VP of Operations o. Trish Capello - New Business Development o Luke Schryver - Partnership Manager o Blair Krause - Marketing Manager TOV/CSE -6- Application for 2008 Funds 2008 World. Cup Event ?FS? Vail, Co - Mountain Games World Cup Competition cost estimate Unit Unit cost I Extended cost Climbing boulder cost 1 $50,000.00 1 $ 50,000.00 Crane Fees for Boulder 1 $17,500.00 1 $ . 17,500.00 1 ICC Calendar Fee 1 $ 2,500.00 1 $ 2,500.00 Anti-doping 2 $ 800.00 $ 1,600.00 1 Handholds 500 $ 1:25 $ 625.00 1 Set-up 3 $ 1,000.00 1 $ 3,000.00 Organizer fee - USAC 1 $14,850.00 $ 14,850.00 Organizer fee - IFSC 1 $ - International Forerunner 1 1,800.00, $ 1,800.00 Head Setter 1 $1,200.00 $ 1,200.00 Additional Routesetting 3 $ 1,000.00 $ 3,000.00 Setter Accomodations 2 $ 1,250.00 $ 2,500.00 1 Judging 12 ' $ 250.00 $ 3,000.00 1 IFSC Jury President Accomodations 5 -$, , 150.00 I $ 750:00 1 IFSC Delegate Accomodations . 5 I $ 150.00 1 $ 750.00 Scorekeeper 4 $ 200.00 1 $ 800.00 1 Emcee 1 $ 1,250.00 I $ 1250.00 Shirts/lanyards/badgestprintinq (scorecards, etc) 1 $ 500.00 I $ 500.00 Supplies, ladder rentals, tools, etc 1 $ 550.00 I $ 550.00 1 Amenities for Competitors (water, etc) 2 ' $ 500.00. 1 $ 1,000.00 1 S??-,ulding for stage 1 .$ 800.00 1 $ 800.00 1 AN eq. I 1 $ 4,750.00 1 $ 4,750.00 seating rental 1 1 $._5,000.00 1 $._ 51000.00 Facility rental I 6.1 $ - 1 $ - Dismantle I 2 1 $ 7,500.00 I $ 15,000.00 Advertisinq I 3 1' $12,500.00 1 $ 37,500.00 1 Information.Dissemination (mailings, booths, etc) I 1 I $ 1,000.00 1 $ 1,000.00 1 Prize purse 1 1 1' . $15,000.00 1 '$ 15,000.00 1 Crash Pads' I 1 1 $ 5,000.00 1 $ 5,000:00 1 insurance . I 1.1 $ 1,250.00 1 $ 1,250.00 1 Miscellaneous I 1,1 $ 4,000.00 1 $ 4,000.00 Total CSE Funding Request (World Cup Only) $ 196,475.00 $50,000 TOV/CSE -7- Application for 2008 Funds VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: VAIL AMERICA DAYS ? PROPOSED DATE(S): JULY 4, 2008 ? AMOUNT OF CASH FUNDING REQUESTED: 860.000 • PRODUCING EN 111 l(: EAGLE VALLEY EVENTS. INC. President or Executive DLQ.1.or'S Name: LAURIE ASMUSSEN Name and Title of Person Completing the Applicati on: - same Address: P.O, Box 115 EAGLE. CO 81631 Telephone: /-328-1182-Cell: /_376-3756_ FAX: /328-5681 WEBSITE: www.valipav com E-Mail Address: Igfo0vallannerlcadavs. _ . m Organization's tax status: For Profit X Non-Profit'` Not-for-Profit* Non-Profit (501 C-3), or Not-for-Profit (501C-6) organizations, please attach cu.. Qt State Department of Revenue Certificate with this application. Tax payer ID# 84-1S15310 o Does the Event benefit a charity? Yes X No o If yes, please name the beneficiary:. Various charities participate Mission Statement: _To produce a guailtq Indenendence Dav event that contributes to an overall schedule targeted at entertaininti the residents and visitors of town. To positively work with Town merchants. eon-profit organizations and Town departments to jointly produce a safe and famihr-0rlented event. . . Number of years your organization has been in business: 8 • Brief Description of the Event: July 4 parade with attractive floats, bands and family oriented entertainment: Free street entertainment throuahout Town the entire day: Fireworks display at Golden Peak • Describe where event will be located within the Town of Vail: Golden Peak. Vail Villa¢ne. Meadow Drive. Lionshead • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: TOV/CSE -4- Application for 2008 Funds • Please describe briefly how you will use the funds that you are requesting from the CSE:. To attract additional bands to participate In the oarade-specificaliv marchina bands-. To help fund a children's entertainment area at the parade conclusion In Uonshead Wall • Will additional in-kind services be required L.,.u the Town of Vail? Yes X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, panting, traffic control, street closures, etc. The event ?. ...oter will be ch...,,.,d for all labor,,mal.,.:Ws and equipment unless such services are specifically exempted and arr..: red as part of the Special Event Permit. Please see attached Information • Is this a: New event Existing event X Number of years in existence Location(s) of event in previous years: Throuahout the Town of Vail • Number of participants (athletes, artists, exhibitors, etc.) anticipated 173 Number of volunteers needed 25 Number of event staff 13 Total Number of spectators anticipated 40.000 Local 00 % In-state (non-local)_ 30 % Out of State 20 O/o • If possible, would you intend to host the event in Vail beyond 20087 Yes X No If yes, for how many years beyond 2008? a _ • Do you anticipate requesting funding fi.. the CSE next year? Yes _X No If yes, in what amount? _$60.000_ REQUIRED ATTA4-nidENTS: ? Detailed event budget, including all anticipated revenues and :,1?Y:,?.ses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demoe,,,.rhics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of in...Q ental.room nights and increased spending generated. What return on investment should the Town of Vail expect? ? Organization rosters naming: ® All officers and a,,arective positions ¦ Board of Directors and positions TOV/CSE -5- Application for 2009 Funds The CSE arr. mates the inclusion of any additional support materials, such as videotapes, pros.a...s, news articles and other printed materials. PLEASE SUBWr 10 COr '?.S (at least one formatted so as to be easily copied, Le. unbound, 8 % z 11 size) OF t tm COMPLETED APPLICATION AND REQUIRED ATTAt-tiMENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. F..,..lage Rd. Vail, CO 81657 For additional information contact CSE Coordinator,.Sybill Navas at 970 376-2394 or .' speciale-,?..6@vailgov.c01A- FOR CSE USE ONLY: EVENT NAME: PROPOSED DATES: Funding in the amount of Subject to the following conditions: Signature: CSE Coordinator Signature: Applicant was wy oved by the CSE on (date) Unless otherwise ?r:.. Xied in the c....L ct, CSE funds will be distributed per the following formula: • 1/3 of the amount upon the signing of a co..uact stipulating the terms of the CSE's funding allocation. • 1 /3 of the amount upon submittal of a complete Special Event Permit Application, which is due a minimum of 45 days prior to the start of the event. ¦ 1 /3 of the amount upon, the completion of the event. TOWSE -6. Application for 2008 Funds 1 l?fifj y, F ` f'o f/f } al . f fimenca DaT 2008 Vail America. Days Event Proposal Event Date: Friday, July 4, 2008 Location: Vail Village Lionshead Golden Peak Ford Park Event Goals: 1 To produce a quality, safe, patriotic festival that keeps guests in Vail throughout the day 2 To retain the parade entertainment we had in 2007, as well as recruit additional parade entertainment 3 To provide quality entertainment all day 4 To produce a quality fireworks display Anticipated Attendance: 40,000 Benefits of the Vail America Days: 1 Ambient Entertainment provided for guests in town during the busiest weekend of the summer months 2 Event is established and known regionally as one of the best July 4 parades 3 Quality entertainment for guests 4 Cross-promotion opportunities to bring guests back during slower times Past and Projected Demographics/Spending: Over 80% of attendees have children and are visiting for the week of July 4. By coordinating the schedule of events will other organizations, and by creating other entertainment options, we hope to keep parade spectators in town longer to visit Vail restaurants and shops. Projected Return on Investment to the Town of Vail: Vail America Days is an ambient event during one of the busiest summer week in Vail. The Town wilt receive an event that is entertainment-based and appeals to a broad range of guests. This event strives to create an atmosphere where guests will plan to stay in Town longer than just for the parade or fireworks. 2008 /ail America Days Proposed Event Budget Revenues: CSE Contribution Sponsorships Parade entries Mt.w.andise sales Total Projected Revenues: Expenses: Advertising/Promotions Printing/posters/brochures Newspaper ads/insert Radio ads Public relations Event supplies Signage Street banners Children's activities Decorations Operating Expenses Parade Entertainment Street Entertainment Stage Rental Lodging Sound Systems Equipment Rental Fireworks Administrative Expenses Staffing Management Fee Permits Insurance Sponsor Expenses Total Projected Expenses: $ 60,000 16,500 2,000 500 $ 79,000 $ 7,000 7,000 26,000 21,000 16,500 800 $ 78,300 2008 Vail America Days Marketing Plan/Potential for Sponsorship Com®onents of Marketina Plan: i Direct Mail Postcards announcing parade theme and containing information on participating in parade/listing of Vail America Days schedule of events. 2 Newspaper Advertising An advertising schedule will run in Vail Daily leading up to the event. Purchase of several full- page ads will be nun to promote all Vail activities the week leading up to July 4. 3 Town of Vail website Vail America Days has a link on the TOV website listing all Independence Day activities and contact information. 4 Event posters Posters listing a complete event schedule are distributed throughout Eagle County 5 Event Information Brochures A complete Vail America Days schedule of events is printed and distributed to all retail merchants, hotel concierge desks and the Vail Information Booths listing contact information and phone numbers for guests. Media Exuosure/Public Relations: Support through the Town of Vail public information office assists with public relations for this event. Eagle Valley Events, Inc. will work to create a more comprehensive public relations plan for Vail America Days. Potential for Suonsorshio: Eagle Valley Events, Inc. will pursue the 2007 presenting and community sponsors for re-booking for the 2008 event. 2008 Vail America Days Organization Roster Event Producer: Eagle Valley Events, Inc. Laurie Asmussen, Owner Event staff: JoAnn Moore Melinda McNitt Cindy Lagace Anna Williams Kim Andree Plus: Temporary event staff for parade ? t Va Amenca pays 2007 Post-Event Report to Commission on Special Events Event Dates: : July 4, 2007 Venue: Parade Route: Lionshead to Golden Peak Street Entertainment: Lionshead and Vail Villages Fireworks: Golden Peak Estimated Attendance: 30-40,000 Event Components: • Vail America Days Parade • Colo. Air National Guard flyover • Street entertainment immediately following parade until 4:00 pm in both Lionshead and Vail Village • Vail America. Days Advertising included all Vail activities for the holiday weekend Patriotic Concert Bravo! concerts Lacrosse Tournament TOV Public Information • Fireworks • Sound systems along parade route in.Lionshead and Gore Creek Drive • Two sponsor viewing areas along parade route • Plum TV broadcast parade "live" from Vail Village/Seibert Circle Event Marketing Plan Breakdown of snendine Vail America Davs advertisins dollars: • Vail Daily: Half - page; Full page, and Pull-out section ads/ 14 days prior and leading up to July 4 • Event Posters 500 (11 x 17) posters • Event Information Pamphlets: Distributed via the Information Centers and to all lodges - 3,000 total • Local Radio ads: 60 second spots/10 days prior and leading up to July 4 • Radio Remote: KZYR/live interviews, liners on July 4 • Town of Vail website Event schedule link • TV8 and Plum TV interviews on the holiday weekend • Plum TV live feed: Morning of July 4 Event Strengths: • Community celelr.&,:on commemorating Independence Day • Positive support from Town merchants and businesses • Opportunity to entertain large numbers of guests • Town of Vail departmental support Event Weaknesses:. • Route due to construction r..,j*ects • Traffic control prior to and following parade • Schedule additional events to grow event Contribution to Sense of Community Vail America Days c-"..butes to Vail's sense of community in the following ways: Largest traditional parade in Eagle County: The Vail America. Days parade "«cts sp;,. UAors from throughout the area. Spectators are visitors to Eagle County as well as residents of the area The participation of the business community and non-profit groups keeps the parade vital and upbeat. The addition of music is important to keeping the parade fresh. Working with local non-profit groups: The Vail America Days committee invited local non-profits to team up with local businesses to participate in the parade. Approximately 35% of the parade ;,.,L:es continue to be non-profit groups. The local veterans and community youth groups are the largest participants in the parade. 2007 Vail America Days Final Budget CSE Contribution $ $50,000 Sponsorships 16,500 Parade entries 1,950 Merchandise sales 475 Total Revenues: $68,925 Expenses: Advertising/Promotions $ 7,800 Printing/posters6rochures Newspaper adstinsert Radio ads Event supplies 4,205 Signage Street banners ChildrenDs activities Decorations Operating Expenses 25,510 Parade Entertainment Lodging Sound Systems Equipment Rental Security Fireworks 21,000 Administrative Expenses 12,158 Staffing Management Fee Permits Sponsor Expenses 650 Insurance 1.456 Total Expenses: $72,779 VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: VAIL ARTS FE4 s & JAL - PROPOSED DATE(S): AUGUST 8-10.2008 ? AMOUNT OF CASH FUNDING REQUESTED: $25.000 • PRODUCING EN t 11 Y: EAGLE VALLEY EVENTS. INC. President or Executive Director's Name: LAURIE ASMUSSEN Name and Title of Person Completing the Application: -same Address: P.O. Box 115 EAGLE, C® 81631 Telephone: /-328-1,182-Cell: /376-3756 FAX: /328-5681_ WEBSITE: www.vallartsfestival.com E-Mail Address: laurleavalla halo :::,tlvaLcorn Organization's tax status: For Profit X Non-Profit* Not-for-Profit* Non-Profit (501C-3), or Not-for-Profit (501C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID# 841515210 o Does the Event benefit a charity? Yes X No o If yes, please name the beneficiary: Vail BC Buddv Werner League. Mission Statement: To produce a auality arts ;R :- Alval that offers and eclectic mbt of art to ourchase that. contributes to Vales sense of community in the summer months and contributes to an overall aooealina -event schedule. Number of years your organization has been in business: -8 • Brief Description of the Event: _A street Festival featurina 100 artists from around the US selling orlahmi creations In thirteen mediums of arts free children's activities and street entertainment.- wine i:eer tastincp tents: located In Llonshead on East Lionshead Circle • Describe where event will be located within the Town of Vail: . East Lionshead. Circle !Artist demonstrations In Lionshead Mall • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: TOWSE -4- Application for 2008 Funds Please describe briefly how you will use the funds that you are requesting from the CSE: _Create an Event entrance at the Lionshead Parkins:. Structure: event slanaue: Front itanue advertising: additional quest activities: Public relations • Will additional in-kind services be required from the Town of Vail? Yes _X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event P;,.llrit. Please see attached Information • Is this a: New event Existing event _X Number of years in existence 23 Location(s) of event in previous years: Lionshead Mall • Number of participants (athletes, artists, exhibitors, etc.) anticipated 100 Number of volunteers needed Number of event staff 15 Total Number of spectators anticipated _5,000 Local 20 % In-state (non-local) 50 % Out of State 30 % • If possible, would you intend to host the event in Vail beyond 2008? Yes_X No If yes, for how many years beyond 2008? _ - • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? $20,000 REQUIRED ATTA%_.,giv1ENTS: ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? Organization rosters naming: All officers and respective positions ¦ Board of Directors and positions TOV/CSE -5- Application for 2008 Funds The CSE appreciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT 10 COr' S (at least one formatted so as to be, easily copied, Le. unbound, 9 % x 11 size) OF t um, COMPLETED At t ,,ICATION AND REQUIRED ATTA%, r>1vIENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For additional information contact CSE Coordinator, Sybill Navas at 970 376-2394 or specialeverrts@vailgov.com EVENT NAME: PROPOSED DATES: Funding in the amount of Subject to the following conditions: Signature: CSE Coordinator Signature: Applicant FOR CSE USE ONLY: was approved by the CSE on (date) Unless otherwise specified in the c,..t.act, CSE funds will be distributed per the following formula: ® 1/3 of the amount upon the signing of a contract stipulating the terms of the CSE's funding allocation. . ® 1/3 of the amount upon submittal of a complete Special Event Permit Application, which is due a minimum of 45 days prior to the start of the event. e 1/3 of the amount upon the completion of the event. TOV/CSE -6- Application for 2008 Funds VAIL ARTS FESTIVAL 2008 Vail Arts Festival Event Proposal Event Dates: August 8-10, 2008 Location: East Lionshead Circle Event Goals: 1 To provide a quality, open-air street Festival as an ambient event for visitors to Town. 2 To provide continuity with the Festival date for several years. 3 To enhance the Festival to provide additional entertainment in the Lionshead area. Anticipated Attendance: 5,000 Benefits of the Vail Arts Festival: 1 Ambient Cultural event provided for guests in town during a busy summer weekend, specifically during the Intl. Dance Festival offering quality entertainment to guests 2 The Festival has experienced growth of visitors over the past three years 3 Tie-in of Lionshead Mall activities to the street Festival 4 Significant Outside Vendor Fees collected by the Town of Vail Past and Projected Demographics/Spending: According to a random survey of Arts Festival guests, 71 % of the guests visiting the Arts Festival are female, ages 25-54, with an annual household income of over $149,000. Of the guests surveyed, 62% were visiting Vail and saw the Arts Festival was taking place. 79% were traveling with their families. A more detailed survey will take place in 2008. Estimated incremental room nights generated: 300 Town of Vail Return on Inve?L...ent: The Vail Arts Festival has been in the Lionshead area for 22 years. In its 2e year, the primary goal of the Festival is to continually remain fresh. Through our jury process, to select artists who offer interesting pieces that will attract our guests to the show. In addition, to program entertainment options to add to the ambiance of the event. We would like to continue to explore the possibility of expanding the Festival site to be able to offer wine and beer tasting areas. P.O. Box 6499 *,Vail, CO 81658 *,Phone: 970/328-7750. Fax: 970/328-5681 . E-Mail: info®vailartsfestival.com 2008 Vail Arts Festival Proposed Event Budget Revenues: CSE Contribution $ Artist vendor fees Merchandise sales Total Projected Revenues: $ 25,000 36,000 500 61,500 Expenses: Advertising/Promotions Printing/posters/brochures Newspaper ads Radio ads Front Range ads/promotion Event supplies Signage Street banners Children's Kreative Kingdom Decorations Operating Expenses Parking structure entrance kiosk Roving Entertainment Food/Beverage Tent Lodging-entertainers Sound System Rental Equipment Rental Town of Vail business license fees Security Administrative Expenses Staffing Permits Insurance Total Projected Expenses: $ 12,000 8,000 23,975 7,600 2,500 7.250 $ 61,325 2008 Vail Arts Festival Marketing Plan/Potential for Sponsorship Event Dates: August 8-10, 2008 Promotion to Vail Guests: Radio promotion and advertising: 1 Local event advertising run on .laLons including KTUN, Jack FM and KZYR(60 second ads run two weeks leading up to event) Print advertising: 2 300 event posters are printed and di.L Luted throughout Eagle County and into surrounding areas 3 A pullout section in the Vail Daily listing each individual artist. Each artist is included with a photo sample of his or her work. Advertising is also run in the Vail Daily and Vail Trail (1/8 to % page ads are run three weeks leading up to the Festival) Front Range advertising: ' 4 Front Range radio promotion with station targeting female demographic offering a weekend trip to Vail over Arts Festival weekend. Includes the purchase of a 3 -week advertising buy. (60-second ads running 3 weeks prior leading up to event) 5 Front Range advertising to run in the Denver Post, travel section, 2 weeks prior and leading up to the event This will also be in conjunction with the lodging promotion over the Arts Festival weekend, run on the Front Range radio *tau-ons. Front Range advertising buy will align with the Marketing Board's advertising plan. Sr onsorshio Potential/Media EXDosure: The Vail Arts Festival plans to contract with a. public relations coy ,L actor to assist in the development of media exposure of the show. In addition, we will continue to pursue corporate partners for the Festival. Artist Recruitment: The Vail Arts Festival will advertise for artists using the following methods: 1 ArtFair Sourcebook, the number one outsource to, artists throughout the United States. This will ensure the quality of the show we offer to our guests. 2 Zapplication.org, a collaborative effort of the nation's top Arts Festivals to assist artists with the application process to festivals. The goal of this organization is to make the application process easier for artists. Involvement with this group is critical to attracting interesting, high=quality artists to our area. 3 Colorado Artist Tour. This packet contains applications for many of the Colorado shows that take place throughout the arts festival season. The mailing list tops 1,200 artists currently. 2008 Vail Arts Festival Request for Town of Vail In-Kind Services Eagle Valley Events, Inc. requests the following in-kind services for the Vail Arts Festival from the Town of Vail: Police: i Assist with road closure on East Lionshead Circle ;1v... the bus turnaround to Dobson Arena.),,... 4 PM - 8 PM on August 7; 8 AM-6 PM on August 8-10, 2008. 2 Assist with traffic control during-artist load-in on August 7 from 4 PM - 8 PM in the Lionshead area on East Lionshead Circle and South Frontage Road. 3 Provide routine evening patrol through Festival site beginning'Thursday, August 7 at 8 PM; continuing on Friday, August 8 and Saturday, August 9, 2008. Public Works: 1 Provide personnel to assist with trash removal from Lionshead parking structure outside trash cans (along Subway area). 2 Hang event banner in Uonshead location. 3 Hang street banners in roundabouts. 4 Deliver barricades to Festival site (at Lionshead.parking structure). 5 Provide personnel to turn off sprinkler system along Lionshead parking structure beginning Thursday, August 7 until Sunday, August 10, 2008. 6 Unlock gate between Vail International and Dobson Arena for vehicle access'for Vail International guests. Bus system: 1 Re-route busses between Vail Road and the Lionshead bus stop beginning at 3 PM on Thursday, August 7-and continuing until Monday, August -11, 2008 at 7 AM. 2 Raise bus gates at Dobson Arena (both sides) for adjacent hotel guest access beginning at 3 PM on Thursday, August 7 and continuing until Monday, August 11 at 7 AM. Fire: Sales Tax- Provide personnel for walk-through of East Lionshead Circle and Lionshead Mail. Schedule a final walk- through on Thursday, August 7 prior to event load-in. 4 Coordination of sales tax license information for all artists leading up to artist check4n. Provide sales tax. packets for artists by Thursday, August 7 for artist check-in and load-in. 2008 Vail Arts Festival Organization Roster Event Producer: Eagle Valley Events, Inc. Laurie Asmussen, Owner Festival Staff: Cindy Lagace JoAnn Moore Melinda McNiff Plus: Additional children's and merchandise tent staff Festival Jury: WESTAF-Western Association of Arts Festivals Terry Adams, Cherry Creek Arts Festival Tara Brickell, Cherry Creek Arts Festival Mark Bricklin, Vail Daily Artist Liaison: Carol Hiller VAIL ARTS FESTIVAL 2007 Post-Event Report to Commission on Special Events Event Dates: Venue: Estimated Attendance: August 10-12,2007 East Lionshead Circle 3,500 Event Components • 100 Artist Booths • Children's "Kreative Kingdom" Art Activity area • Daily street entertainers provided by the Arts Festival 2007 Highlights • Event schedule coincided with Vail Intl. Dance Festival for second year • All artists were referred to Lionshead-area hotels for lodging • Daily lunches for artists r. - Aded through Lionshead-area restaurants • Vail Daily pullout section f? &.-Jring .each artist in the show • Cooperative effort between construction ., .."s and event to ensure guest access Event Marketing Plan Breakdown of snending Vail Arts Festival advertising dollars: • Vail Daily: Ads ran 14 days prior to event. '/4 page leading up to Quarter, half and full-page 4-color ads ran 14 days prior and leading up to August 10; pullout section on Aug 10 • Event Posters 250 (11" x 17") posters • Radio: 8 daily/30-second spots ran 10 days prior to event on KTUN; KZYR; and Jack FM radio • Roundabout banners: 20 banners were placed in West Vail and main Vail Round-abouts seven days prior to the event P.O. Box 6499 -,Vail, CO 81658 ,Phone: 970/328-7750 *,Fax: 970/328-5681 .E-Mail: info@vailartsfestival.com Contribution to Sense of Community The Vail Arts Festival contributes to Vail's sense of community in the following ways: History in Town: The Vail Arts Festival is in its 23rd year in Vail. Originally started by a group of local artists, it remains unique to the Town of Vail. Commitment to the Lionshead site: The Vail Arts Festival remains one of a few events that take place entirely within the Lionshead area. Recruiting and retaining support from the business community is vital to the growth and sustainability of the Festival. Commitment to showcasing unique art in a A. ? et Festival setting: Each summer, the Vail Arts Festival strives to present a unique mix of artists from all parts of the country to showcase their work in Vail. It is our goal each year to expose the public to creative pieces of art that allow the spectator to view and purchase original works of art. Growth remains a goal of the Festival: In order to offer a unique. presentation of the Festival each summer, we must constantly strive to investigate new ways to present the show to our residents and guests. It continues to be our goal to work toward a location within the Lionshead area that allows the Festival to offer more booths and entertainment sites to offer a better Festival in years to come. 2007 Vail Arts Festival Budget Revenues TOV Sponsorship Artist Fees Merchandise sales TOTAL Expenses Advertising/Promotions Printing,f..:Q, /brochures Newspaper ads/insert Radio-Front Range Magazine ads Event supplies Street banners Event banners Decor M.,. .ondise Children's Kreative Kingdom Operating Expenses Entertainment Artist lunches Lodging Sound system Equipment rental Website development Artist application website Town of Vail Business License Fees Security Private TOV Comm. Svc. Officers Administrative Expenses Pt.... a6 Labor Insurance TOTAL 17,500 36,750 485 $54,735 12,780 24% 12,070 22% 10,874 20% 7,670 14% 1,800 3% 7,230 14% 1.650 $54,074 3% VAIL CON11%IISSION ON SPECIAL EVEN'T'S 2008. EVEN'T' FUNDING APPLICATION Please print or type all information ? EVENT: HOLIDAYS M VAIL _ PROPOSED DATE(S): DECEIWIBER 19-31.2008 AMOUNT OF CASH FUNDING REQUES 1 rty: _S40.000. • PRODUCING EN t 11 f: EAGLE VALLEY EvENn i. t111C. President or Executive Director's Name: LAURIE ASMUSSEN Name and Title of Person Completing the Application: -sane Address: P.O. Box 115 EAGLE. CO 81631 Telephone: /-328-1182-Cell: /-376-3756-FAX: /328-5681 _ WEBSITE: _www.vallgovcom E-Mail Address: IaurieCcDvailartsfest'eval.com Organization's tax status: For Profit X Non-Profit* Not-for-Profit* Non-Profit (501C-3), or Not-for-Profit (501C-6) ?,.&&.izations, please attach current State Department of Revenue Certificate with this application. Tax payer ID# 84-1515210 o Does the Event benefit a charity? Yes X No o If yes, please name the beneficiary: _various vouth ornantaattons: Salvation Army Mission Statement: _To Droduce a ouallty. safe event that appeals to both quests and residents for the, holiday season. Number of years your organization has been in business: 8 • Brief Description of the Event: Early lig}htina of holiday llahts to :..t m;a.Thant community in holiday shooolnp oromotions: traditional carollno and parade of lights: fireworks d'umlay: children`s entertainment: First Nltllitt celeleration - - • Describe where event will be located within the Town of Vail: Lionshead; Slifer Plaza; Golden Peak • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: TOWSE -4- Application for 2008 Funds • Please describe briefly how you will use the funds that you are requesting from the CSE: Parade vehicle decoration entries: fireworks diselaw children's entertainment., First Nib production and cromotion • Will additional in-kind services be required from the Town of Vail? Yes ?X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event-promoter will be charged for all labor, materials and. equipment unless such services are specifically exempted and approved as part of the Special Event Permit. -Please see attached intormation . _ • Is this a: New event Existing event X. Number of years in existence 10+ Location(s) of event in previous years: _Uonshead: Vail Village: Golden Peak • Number of participants (athletes; artists, exhibitors, etc.) anticipated 100 Number of volunteers needed 10 Number of event staff 15 Total Number of spectators anticipated 10,000 Local 25 % In-state (non-local) - 25 % Out of State So % • If possible, would you intend to host the event in Vail beyond 2008? Yes X No If yes, for how many years beyond 2005? • Do you anticipate requesting funding from the CSE next year? Yes x_ No If yes, in what.amount? 540.000 REQUIRED ATTAt.tuvvIENTS: ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? Organization rosters naming: ¦ All officers and respective positions Board of Directors and positions TOV/CSE -5- Application for 2008 Funds The CSE appreciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT 10 COY L&S (at least one formatted so as to be easily copied, Le. unbound, 8 Yz z 11 size) OF ii. COMPLETED APPLICATION AND REQUIRED ATTAunivIENTS TO: 'Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For additional information contact CSE Coordinator, Sybill Navas at 970 376-2394 or specialevents@vailgov.com EVENT NAME: PROPOSED DATES: Funding in the amount of Subject to the following conditions: Signature: CSE Coordinator Signature: Applicant FOR CSE USE ONLY: was approved by the CSE on (date) Unless otherwise specified in the contract, CSE funds will be distributed per the following formula: ¦ 1/3 of the amount upon the signing of a contract stipulating the terms of the CSE's funding allocation. 0 1/3 of the amount upon submittal of a complete Special Event Permit Application, which is due a minimum of 45 days prior to the start of the event. a 1/3 of the amount upon the completion of the event. TOWSE -6- Application for 2008 Funds 2008 Holidays in Vail Event Overview Requested Event Dates: December 19 - 31, 2008 Location: Vail Village; Lionshead; Golden Peak Event Goals: • Traditional holiday tree lighting in Slifer Plaza held on the weekend prior to Christmas week to attract guests in Town for the holiday season • A Children's Parade of Lights to run from Lionshead to Slifer Plaza on Tree Lighting night • Enhance the New Year's Eve fireworks show/torchlight ski down with a 417irst Night' celebration in Lionshead Arabelle Square • Creation of Holiday Gift Faire at Donovan Pavilion for residents and guests (to take place in early December) Estimated Attendance: 15,000 Benefits of Holidays in Vail: • Provides a series of ambient events for visitors to Town • Provides a creative way for business owners to promote holiday shopping season and become involved in cross-promotion opportunities Projected Demographics/Spending: • The Holidays in Vail event offers a family-oriented activity for guests to attend while visiting Town during the holiday season. • By adding a First Night celebration to the Lionshead Mall area, Holidays in Vail creates a new tradition to take place in Arabelle Square during the holiday season. This adds a new dimension to the traditional Tree Lighting that takes place in Slifer Plaza each holiday season. 2008 Holidays ,in Vail Proposed Event Budget Revenues: CSE Contribution $ 40,000 Additional sponsorship 10.000 Total Projected Revenues: $ 50,000 Expenses: Advertising/Promotions $ 3,000 Printing/posters/brochures Newspaper ads Event supplies 8,500 Signage Street banners Decorations/candles Light parade Operating Expenses 18,500 First: Night entertainment. Tree Lighting Entertainment Stage/Sound Rental Equipment Rental Children's Entertainment Security Fireworks 10,000 Administrative Expenses 8.850 Staffing Management Fee Permits Insurance Total Projected Expenses: $ 48,850 2008 Holidays in Vail Marketing Plan/Potential for Sponsorship Coen®onents of Marketing Plan: • Direct Mail . Postcards are mailed/e-mailed alerting businesses of event promotions and schedule of events for holiday season. • Newspaper Advertising. An advertising schedule will fun in Vail Daily. The ad will list the event promotions, fireworks show, and associated children's activities for the month. • Radio Advertising Holidays in Vail will run an advertising schedule on local radio stations, promoting.the various public activities offered. • Town of Vail website Holidays in Vail has a fink on the TOV website listing all event activities and contact information. • "First Nighf city listing on website All "First Night" towns receive a link on the official First Night website. • Event posters. Posters listing a complete event schedule with distribution throughout Eagle County Soonsorshio Potential of Holidavs in Vail: • Holidays in Vail has potential for local sponsors. • The. potential non-profit tie-in offers additional potential to attract local business sponsors to this event. • _ This event is an ambient event for our residents and visitors. • The enhancement of the New Year's Eve schedule is imperative to attracting additional event sponsors. Retum on Inve.21.,ent to the Town of Vail: The Holidays. in Vail activities offer a series of special events taking place during one of the busiest two weeks. of the winter season. This event contributes to Vail's sense of community in offering an inexpensive way for the public to participate in a few of Vail's traditions. By creating a First Night celebration, the Lionshead area becomes part of the Tree Lighting and Torchlight Ski Down, which have taken place, for many years. 2008 Holidays in Vail Organization Roster Event Producer: Eagle Valley Events, Inc. Laurie Asmussen, Owner Event staff: JoAnn Moore Melinda McNiff Cindy Lagace Noel Lagace Addie Lagace Plus: Temporary event staff for First Night celebration 2008 Holidays in Vail Request for In-Kind Services from the Town of Vail. Public Works: • Decoration of all trees(Town facilities to be lit by Thanksgiving weekend, November 26. • Provide assistance with electrical needs of all tree lighting areas (Slifer Plaza) and First Night celebration area. • Hang event banners/street banners in a,,,.. .,ied locations. • Deliver barricades to designated spectator viewing locations. • Provide 10 event boxestliners for each Tree Lighting. • Provide 20 event boxestliners for First Night celebration. • Provide snow removal from designated spectator viewing areas. Police: • Provide assistance with street closures and traffic .,.,ntrol along designated roadways for parade of lights route at designated time. Provide assistance with traffic control along Frontage Road for parade line-up. • Provide routine patrol at Tree Lightings and New Year's Eve fireworks show (Golden Peak). • Provide assistance with First Night celebration for routine patrol. Bus System: • Re-route buses around parade of rights route and tree, fighting areas during event times (limited to approx. 1 % hours). Sales Tax: • Provide assistance with Temporary Business Licensing for outside vendors who may participate in the Holiday Faire or First Night celebration. About First Night International About First Night What Is First Night? First Night is a community celebration of the New Year through the arts It is an alcohol-free; public festival that marks the passage from the old yeas to the new with art. ritual and festivity. All First Night Celebrations are licensed by First Night International and adhere to a set of standards. For more information about starting your own First Night go to the Slait Your n-wn First Nirnht Serhnn nt thm vw.ah s.itr First Night Celebrations offer a wide variety of artists with a broad rang appeal They are held in both indoor and outdoor venues in close proxi to each other. Affordable admissions Buttons provide entry to all First Night performances. New Year's Eve is a time for renewal and new beginnings It is an oppoi collectively with hope and optimism and appreciate their common bond: look forward rather than the technically correct words, "Last Night " Each First Night Celebration is identified by the date of the New Night 2008 will be celebrated on December 31: 2007- All cities t Page 1 of 1 littp://www.firstnight.com/about/whatis.php 10/5/2007 About First Night International About First Might The Four Pillars of First Night First Night is about Community. Celebration, the New Year, and Art 1. Community =irst Night provides a strong vehicle to recreate the sense of communi most of our cities have lost, and offers the potential of strengthening communal ties and of uniting people. It helps people rediscover their c earn about diverse cultures and get acquainted with old traditions Fir Night is an occasion to celebrate ourselves, to reflect upon our cultura diversity and the beauty of our city At First Night. the arts take front and center stage in the life of the city In preparation of the event, artists involve members of the community in innovative projects and pageantry. as well as create works that invite public participation and interaction during the festival. II, Celebration First Night is a Celebration. It is a fun, participatory, event that brings people together, through the arts, in a shared celebration of the New Year. It is a celebration that marks a special moment in time, but it is also a celebration of community, the arts, spirit, creativity, diversity and shared dreams and goals. And First Night is a celebration of the city itself. The city can get all dressed up and local artists transform the traditional urban landscape into their canvas First Night's stage is the city center, where members of the suburban and urban communities come together in festivity The events location, in the heart of the city, offers a safe, festive route that is transformed into a spectacle of light. sound and compelling imagery Ill. The New Year First Night is a celebration of the New Year. It marks the passage of time from the old year to the new each ,_ I.._. J__:..-., -. -.r,-+k fr.,.,-, fhn 1,,,-, n ---ifv to nlnL'a nPW honinninas NP.w hPainnlnOs brinc http ://www.firstnight. com/about/fourpi l l ars. php Page 1 of 2 10/5/2007 About First Night International hope. First Night sets in motion our hopes for the future both individually and collectively as a community. As a time-specific festival, First Night incorporates rituals and thematic elements unique and appropriate to this passage. At the stroke of midnight, our spirits soar high as we welcome the New Year with family and friends. We return home with a renewed sense of communal pride and feelings of appreciation, participation and discovery. Remembering our uncommon, experience, we look forward to this annual ritual. IV. The Arts First Night is an invention of artists and it is their trust in the power of the arts to bring about communal harmony that distinguishes this particular celebration from other civic events. The arts play an important role in First Night because of their capacity to transform, to inspire, to enrich and to engage. They transcend boundaries of race, age, gender and social status. First Night provides a platform for musicians, poets, storytellers, dancers, actors, puppeteers and visual and media artists to showcase the city's cultural landscape. This is the time to bring the rich variety of arts to all the people in the community. Copyright © 2002-2007 First Night International, Inc. 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Page 2 of 2 http://www.firstnight.com/about/fourpillars.php 10/5/2007 w 2006 Holidays in Vail Post Event Review Event Dates: December 22 - 31, 2006 Original Event Goals: 1) To celebrate the traditional Tree lighting in Vail Village 2) To incorporate the Lionshead area in the tree lighting ceremony 3) To continue the annual New Year's Eve fireworks celebration Event Components: • Light parade from Lionshead to Slifer Plaza, along meadow Drive, featuring 4 themed floats, decorated fire truck, snowplow, parade characters, horse & buggies, a draft-horse wagon with Santa, Vail police and mayor Slifer.. • Community caroling groups and soloist singers participated in the Tree Lighting by Mayor Slifer • Reindeer petting zoo • New Year's Eve fireworks at Golden Peak following the torchlight ski down on Vail Mountain Event Venues: Estimated Attendance: Challenges: Meadow Drive: Light Parade Slifer Plaza: Tree lighting Golden Peak: Torchlight ski' down/ Fireworks 2,000 - Light parade and tree lighting 1,500 - Torchlight Ski Down%Fireworks 1) Community Expectations of this event 2) Event's Identity-moving forward without President Ford 3) Inability to control VRI decisions re: scheduling and personnel guarantees 4) Budget to appropriately meet expectations h HOLIDAYS IN VAIL 2006 BUDGET CSE Contribution Expenses: Event supplies Operating Expenses Fireworks $35,000 Advertising/Promotions Prnting/posters/brochures Newspaper ads Signage Street banners Decorations/candies Entertainment Stage/Sound Rental Equipment Rental ChildrenOs Entertainment Light Parade Administrative Expenses Total Expenses: Staffing Management Fee Permits Insurance 4,000 2,800 13,875 10,000 4,850 $35,525 &ID 511MMER RE??vERy EFFORT VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information • EVENT: The Lionshead Kids' Fun Faire & Family Market • PROPOSED DATE(S): Saturdav. June 28.2008 • AMOUNT OF CASH FUNDING REQUESTED: $ 40.000.00 PRODUCING ENTITY: Blue Creek Productions. Inc. President or Executive Director's Name: J. Brian Hall Name and Title of Person Completing the Application: J. Brian Hall Address: P.O. Box 4510. Eagle. CO. 81631 Telephone: 970/926-5855 Cell: 970/376-2594 FAX: 970/926-4181 WEBSITE: www.bluecreek.com (under construction) E-Mail Address: brian@bluecreek.com Organization's tax status: For Profit X Non-Profit* Not-for-Profit* Non-Profit (501C-3), or Not-for-Profit (501C=6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID# 84-1283148 Does the Event benefit a charity? Yes No X If yes, please name the beneficiary: Mission Statement: Number of years your organization has been in business: 21 Brief Description of the Event: The Kids' Fun Faire and Family Market is a fun day for the entire family with the best in children's entertainent. educational demos: Darticit)ational activities. challenging contests, arts & crafts. good food. shopping and much more. Families- can come to Lionshead and eniov children's music & theatre. work together on arts & crafts.proiects. meet informative safetv personnel. shot) for clothing. kids gear and family services. and grab something to eat or drink from our manv restaurants and watering holes. Thev can Darticit)ate in the Great Lionshead Mvsterv Challenge. sign un for the Die eating. contests, watch the locals talent show __and eniov a wonderful day together as a family as Summer kicks off. • Describe where event will be located within the Town of Vail: The Festival will be st)read out through the Lionshead Plaza. We will have a main stage for entertainment and announcements. then spread out other entertainment. activities. educatvional &. vendor tents throughout the plaza to increase guests movement and exposure to all areas and businesses of Lionshead. • Will any portion of the event. take place outside of the Town of Vail? Yes X No If yes, please explain: • Please describe briefly how you will use the funds that you are requesting from the CSE: Funds allocated will be used to cover advertising..staffing. hermit. operational. entertainment and administrative expenses of the Faire &. Market. Additional dollars will be raised through snonsorshibs and vendor fees. *See attached budget for details. Will additional in-kind services be required from the Town of Vail? Yes X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and.approved as part of the Special Event Permit. Existing bus service. narking structure oven. trash removal. • Is this a: New event X Existing event Number of years in existence Location(s) of event in previous years: • Number of participants. (athletes, artists, exhibitors, etc.) anticipated 35 to 40 Number of volunteers needed 10 Number of event staff 20 to 25 Total Number of spectators anticipated 1.500 to 2000 Local 65 % In-state (non-local) 30 % Out of State 5_ % • If possible, would you intend to host the event in Vail beyond 2008? Yes X No If yes, for how many years beyond 2008? Annuallv • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? $ 40.000.00 REQUIRED ATTACHMENTS: • Detailed event budget, including all anticipated revenues and expenses. • Marketing plan and detailed explanation of potential for sponsorships and media exposure. Previous year's event evaluation, including income and expense statement .(if existing event). • Past or projected demographics of event attendees and spending. • Brief description of potential benefits to the Town of Vail,.including an estimated # of incremental room nights and increased spending generated. • What return on investment should the Town of Vail expect? • Organization rosters naming: (not applicable) -All officers and respective positions -Board of Directors and positions TOV/CSE -6- Application for 2008 Funds The CSE appreciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT 10 COPIES (at least one formatted so as to be easily copied, i.e. unbound, S UL x 11 size) OF THE COMPLETED APPLICATION AND REQUIRED ATTACHMENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For additional information contact CSE Coordinator, Sybill Navas at 970 376-2394 or specialevents@vailgov.com FOR CSE USE ONLY: EVENT NAME: PROPOSED DATES: Funding in the amount of was approved by the CSE on (date) Subject to the following conditions: Signature: CSE Coordinator Signature: Applicant Unless otherwise specified in the contract, CSE funds will be distributed per the following formula: • 1/3 of the amount upon the signing of a contract stipulating the terms of the CSE's funding allocation. • 1/3 of the amount upon submittal of a complete Special Event Permit Application, which is due a minimum of 45 days prior to the start of the event. • 1 /3 of the amount upon the completion of the event. Blue Creek J. Brian Hall P.O. Box 4510 Eagle, CO 81631 office 970-926-5855 fax 970-926-4181 mobile 970-376-2594 Brianfbluecreek.com Productions, Inc. The ion..heade It'i d'ss un at l ?, f amilY r n r i + 110-T. r i-- k-T I" tf proposal present bl n s j n c ek Product" B l u e C r e (9701926-5855 October 2> 2007 Event Proposal for The Lionshead Kids" Fun Faire Fr Fardily Market TM Saturday, June 28, 2008 Lionshead, Vail Colorado The Kids' Fun Faire and Family Market is a exciting day in the new Lionshead Plaza for the entire family featuring great children's entertainment, engaging exhibits to excite young minds, stimulating demonstrations and workshops with opportunities for hands-on learning, and vendors showcasing the best in kids clothing, gear and services. The Entertainment At the center of the Faire is the Main Stage where families can sit on the grass and enjoy a wide variety of shows and presentations throughout the day. The day, will be filled with family music, children's theatre, puppetry, and comedy. Acts will include The Blue Creek Children's Theatre Company will present "Tales From the Land of What If'. Celebrating their 22"d year of performing in the Vail Valley, their shows are fast-paced, high-energy where the families get right into the act. Children 1 to 100 will enjoy their smorgasbord of theatrical delights that include the animation of children's poetry, fractured fairy tales and folktales from around the world. The stage will also host other acts such as children's musicians and jugglers. Also Bob Aiken, "Puppeteer Extraordinaire" showing casing a variety of puppetry styles from the simple sock puppets, through marionettes, to Bruiser the six-foot muppet style puppet. There will be the annual "I Love Pie" pie-eating contest with categories for parents and the kids. The day will climax with a performance by a regional children's musical artist. The Activities At The Artpalooza Tent, kids and their parents can get creative and make all kinds of art projects as they pass through our Arts & Crafts Buffet. They can grab a tray, gather supplies and get creative with projects like Pom-Porn monsters, pipe cleaner sculptures, beaded necklaces and bracelets, picture frames, cardboard guitars, funny portraits, funky hats and more. There will also be workshops on kite building and other cool projects. Presented By: Blue Creek Productions, Inc. i AIArn7 The Great Lionshead Mvsterv The Faire will include The Great Lionshead Mystery - "Who Kidnapped The Lionshead Lion" a You-Solve-it, Who-Done-It participational mystery where families must travel around the entire area of Lionshead to collect clues, answer riddles, outwit physical and mental challenges and try to solve the great mystery. Once they have finished the mystery, they are entered into a raffle with some really cool prizes. We created this kind of moving mystery for the Denver Mayor's of Special Events as part of their Performing Arts Festival for several years and it was very successful in holding people at the event and to move them around the event area. ?. The Learning & Exploring The Faire will have plenty of opportunities for hands-on learning and experimentation, which will engage and delight. These wonderful experiences will set up a summer of exploration, fun and learning for the kids. Workshops will include in alternative energy, solar & wind power, bicycle safety, kite building, How to go fishing with your Mom or Dad and survive, instrument petting zoo, "Animals Around Us" with the Denver Zoo, Earth Science demos and much more. Inspect the exhibits, touch specimens, talk to specialists in their fields, choose a new hobby, put a worm on a hook and have fun learning. Exhibits in Health and Safety will help kids learn about their own health through better exercise and nutrition. Local safety experts will give tips on how to stay safe at home and in their neighborhoods so they can have a great - and safe summer. Presenters will include the Vail Fire Department„ The Vail Nature Center, The Vail Police Department, Vail Rec. Department, EMT's, Gore Range Natural Science School, Eagle County Sheriffs, The Denver Zoo, Bravo Colorado, Vail Jazz Foundation, The Familv Market Ah shopping, kids don't it - but parents love it. Families can find the latest in kids clothing, outdoor and indoor gear, kids sports equipment, children's books and other items. We'll also have businesses that provide important resources and services for families, all provided so parents can be informed, shop and select services and products that can help them make the most of their upcoming summer Presented By: Blue Creek Productions, Inc. I nidm'7 beaver Creek Children's Theatre Company 6- Olue Creek Productions, Inc. We bring the wow! Celebrating over 20 years of laughs.... At Beaver Creek Children's Theatre Company we create fun, exciting and innovative children's and family entertainment and educational programs. What started out as a simple children's theatre company in 1987 entertaining families in Beaver Creek & Vail, Colorado, has grown into a company with expanded entertainment services and national reach. At Beaver Creek Children's Theatre, and its parent company Blue Creek Productions, we love to make people laugh. We create children's activities and Fun Zones for festivals, children's theatre presentations, theatrical costumed storytellers, exciting children's museums and other family events. Our largest event is Halloweenfest at Beaver Creek Resort. Over 3,000 people visit the fourteen scare stations we create. The Vail Daily readers have voted the best Halloween Trick-or-Treating it for the past two years. We also produce astronomy nights, poetry contests, figure skating performances and highly animated construction mitigation programs. Our most recent poetry contest had over fifty contestants. The winner got to read their poem at the Beaver Creek Tree Lighting Festival. Blue Creek Productions creates a fun place for kids/families to come, have some rollicking fun with us; they can't wait to come back and play with us again. Blue Creek is based on clients who want to attract and create the most memorable experience for their family guests. Clients hire Blue Creek to develop either one-time events or full on-going entertainment programs to bring their events to life and create wonderful memories for their guests creating a stronger relationship between our clients and their customers. Our clients stand out among their competition as the best in family hospitality and entertainment. Blue Creek Productions has grown from solely producing these events and programs, to consulting with these clients on marketing and promotional strategies. This includes promotional tours, children's premiums and products, guests service programs, venue & signage design, and the creation of long-range strategic plans to attract and retain their family guests. Blue Creek's resort clients have included Vail Resorts & Beaver Creek Resort Company, the Doral Golf and Spa Resort, Keystone Resort, Copper Mountain, Telluride Golf & Ski Company, Booth Creek Resorts-Northstar at Tahoe, Main Street Station- Breckenridge, East-West Partners Development Company. Corporate clients have included The Walt Disney Company, The Disney Channel, Chevrolet, MOPAR-Chrysler Motors, The Mayor's Office of Special Events - Denver, Denver International Airport, Merrill-Lynch and more. Blue Creek Productions is a very professional and knowledgeable company that is exciting to work with. We are innovative and professional yet create silly, fun and exciting programs for the families we entertain on behalf of our clients. Since 1987 we have retained our unique style of working with kids, our sense of humor and our passion and enthusiasm for what we do. 10/4/07 Lionshead Kids' Faire & Family Market Budget 2008 REVENUES CSE Contribution 40,000 Sponsorship & Fees 12,480 Other 0 Projected Revenue 52,480 EXPENSES Marketing/Advertising/Promotions Printing/posters/Program Newspaper ads Radio Ads Event Supplies Signage Street Banners Activity Supplies Arts & Crafts Program Decor Production & Operating Expenses Labor (Set-up/Operation/Strike) Entertainment (stage & and roving) Main Stage & Cover Activity tents - 2- 20'x20's Presenter Tents (20-10'x10's) Sound systems Equipment Rental (tables/chairs/etc.) Attractions (Inflatable. Bouncers,Train) Entertainment & Attractions .. • Musician, Children's Theatre, Puppeteer, Jugglers. Inflatable Attractions, Ride On Train 3,425.00 6,565.00 19,050.00 12,050.00 Admin & Management 3,540.00 • Pre-production, Event day-of, wrap-up & report. • Staffing (Help wanted ads/hiring/training) • Accounting & Insurance Promoters Fee Projected Expenses 7,850.00 52,480.00 (Blue Creek Productions, 10/3/07) Marketing: Promotion &.Advertisiig Promotion: • Creation of Kids' coloring contest and a locals' talent contest to foster local involvement and awareness of event. • Press releases to local and regional newspapers (Vail Daily, Vail Trail, Summit News, etc.), radio stations, and television venues (TV8, Plum TV, CH5). • Press releases to Denver newspapers, radio & TV stations. • Inclusion in Vail Resorts/snow.com website under events. • Work with all Lionshead Lodges (Arrabelle, Lionsquare Lodge, Marriot, etc.) to be included on their websites and broadcast emails. • Fliers to all hotel/lodge front desks and concierges promoting the contests and event, also to all transportation/van companies. • Ask all Lionshead restaurant/retailers/lodges to include "Kids' Faire" promo tag in all ads they may be running. • PDF of flier to all hotel/lodge front desks and concierges for distribution to all families making reservations during event date. • Fliers to all local families through Eagle County School District promoting involvement in the "Freedom" poetry contest, the Talent Show and the Faire & Market. • Broadcast email to families in the Vail Valley through the Blue Creek Productions "Families In The Know - On The Go" email program. • Partnership with Vail America Days/Laurie Asmussen in cross promoting our two events. Inclusion of the "Lionshead Kids' Faire" as an early kickoff to Vail's America days. • Winner of our Kids' Freedom Poetry Contest to read poem at the Kids Faire and Vail America Days. • Distribution of 250 event posters throughout Eagle and Summit Counties and Glenwood. Advertising: • 4 - 1/2 page ads in Vail Daily, plus Town Talk. • 2 - 1/2 page ads in Vail Trail. (trying to create sponsorship agreement to maximize dollars spent) • Radio spots on KZYR and other radio stations. (trying to create sponsorship agreement to maximize dollars spent) • Appearances on TV8 & Plum TV. LEvent DemogMhics and Proiected Attendance This event will draw mostly local and some regional families the first year. The families of this valley are above average in income and have the ability to direct other visitors and locals to visit Lionshead and Vail when they have a positive experience at this events. We will promote this event through local lodges also to capture any destination guests who are visiting our valley. Judging from our experiences with other events similar to this one, we are estimating attendance for the first year of this event to be somewhere around 1,500 to 2,000 people. Weather can have a big impact on actual attendance. Many of the other events we produce in the valley are aimed at these same familes. This will help us connect to them quickly and get them excited about attending thes event. Benefits and Return of Investment t9 the ToU,?. of Vail One of the biggest benefits to a successful Kids' Faire will to build a positive impression with locals and create positive "word of mouth" promotion of Lionshead throughout the summer. Over the past 3 years our company has worked to mitigate the negative impact of the construction on businesses in Lionshead. We are very aware of the challenges of reanimating the area and of the positive points of the area waiting to be discovered. It's now time to get the word out, convince locals to revisit and start to build, among other things, a positive "word of mouth" campaign. This event can have a significant positive impact on the revitalization of the Lionshead by getting folks into the area and letting them experience the incredible redevelopment and wonderful businesses of this area. This will get them excited about returning again throughout the summer. As described in out proposal, many of the activities we are planning are aimed specifically at moving people around Lionshead and reintroducing them to the amenities, restaurants, shops and people of Lionshead of the area. We will encourage the businesses to be a vital part of the faire, to be visible, to offer special incentives to get families into their establishment and make them more aware of what they have to offer. We will also include participation by many Town of Vail departments and services (Vail Fire Dept., Vail Police Dept., Vail Rec. Dept.) as an opportunity to promote Town of Vail services and department missions. We will build attendance and traffic in Lionshead this summer by using this event to promote the entire summer of activities and events. For example, we will ask the Jazz Foundation to be present to entertain and educate families, and to promote their planned Jazz concerts on Thursday nights. We will work with restaurants to present food demos for kids and parents to build awareness of their restaurants. Presented By: Blue Creek Productions, Inc. 1 A/A/n-7 Another return on investment for the Town of Vail would be a slight increase of sales tax payments on any items sold through product or food both vendors. Overall Benefit • Create a new and ongoing family-friendly event in a shoulder time in Vail. • Re-animation of the Lionshead area after a long construction period. • Creation of a positive "word of mouth" marketing campaign for Lionshead. • Increased awareness of amenities & businesses of Lionshead to increase return visits. • Promote Town of Vail services and programs. • Increase incremental sales tax dollars. • Promotion of all Vail and Lionshead upcoming special events to the local market. • Serve as an operational test model for future special events using the streets of Lionshead. Presented By: Blue Creek Productions, Inc. I n/amM 4r VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: JAMMIN' JAZZ NIGHTS CONCERT SERIES. 14TH ANNUAL VAIL JAZZ FESTIVAL ? PROPOSED DATE(S): July 31. August 7.14.21 and 28.2008 ? AMOUNT OF CASH FUNDING REQUESTED: $42.500 • PRODUCING EN i i i r': Vail Jazz Foundation President or Executive Director's Name: Mia Vlaar Name and Title of Person Completing the Application: Mia Vlaar Address: PO Box 3035 Vail. CO 81658 Telephone: 970/479-6146 Cell: / FAX: 970 /477-0866 WEBSITE: www.vailiazz.org E-Mail Address: vifnn.vailiazz.org Organization's tax status: For Profit Non-Profit* X Not-for-Profit* Non-Profit (501 C-3), or Not-for-Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID# 84-1305072 o Does the Event benefit a charity? Yes No x o If yes, please name the beneficiary: Mission Statement: To pemetuate iazz music through live nerformances showcasing the artistry and talent of great iazz musicians and through iazz education with a focus on developing; voung musicians and voung audiences. Number of years your organization has been in business: _ 13 • Brief Description of the Event: Five consecutive Thursdav night free jazz concerts as hart of the 14th Annual Vail Jazz Festival featuring nationally known iaZZ performers in a covered outdoor setting. • Describe where event will be located within the Town of Vail: Courtvard area of the Arrabelle at Vail Square. Lionshead • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: • Please describe briefly how you will use the funds that you are requesting the CSE: Funding will supplement budget of event sponsors. Funding will be used to produce five iazz performances. See detained Event Budget. Attachment 1. Approximately 32.8% of the Event Budget will be funded by sponsors. TOV/CSE - 1 - Application for 2008 Funds • Will additional in-kind services be required from the Town of Vail? Yes No X If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. • Is this a: New event X Existing event _X Number of years in existence 13 vears Location(s) of event in previous years: Jammin' Jazz Niehts Concerts were presented in Lionshead for five vear (1998-20021 until reconstruction activities made further presentations imnossible. The concerts will be Dart of the Vail Jazz Festival which will, Dresent its 14th Annual Jazz Festival in 2008. • Number of participants (athletes, artists, exhibitors, etc.) anticipated 20 Number of volunteers needed 25 Number of event staff 10 Total Number of spectators anticipated _ 2.500 Local 15 % In-state (non-local) 60 % Out of State 25 % • If possible, would you intend to host the event in Vail beyond 2008? Yes X No If yes, for how many years beyond 2008?. Indefinitelv • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? same amount REQUIRED ATTActi RENTS: ? Detailed event budget, including all anticipated revenues and expenses. Attachment 1 ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. Attachments 2-1 and 2-2 ? Previous year's event evaluation, including income and expense statement (if existing event). Attachment 3 Past or projected demographics of event attendees and spending. Attachment 4 ? Brief description of potential benefits to the Town of Vail, including an estimated # of in.,.;,...ental room nights and increased spending generated. Attachment 5 ? What return on investment should the Town of Vail expect? Attachment 6 ? Organization rosters naming: Attachment 7 ¦ All officers and respective positions ¦ Board of Directors and positions The CSE aky.:,ciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT 10 COPIES (at least one formatted so as to be easily copied, i.e. unbound, 8 % x 11 size) OF i rte: COMPLETED Ar r LICATION AND REQUIRED ATTACHMENTS TO: Vail Commission on Special Events TOV/CSE -2- Application for 2008 Funds C/o Sybill Navas Town of Vail 75 S. Frontage Rd: Vail, CO 81657 For additional information contact CSE Coordinator, Sybi11 Navas at 970 376-2394 or specialevents(Dvailgov.com a FOR CSE USE ONLY: EVENT NAME: PROPOSED DATES: Funding in the amount of was approved by the CSE on (date) Subject to the following conditions: Signature: CSE Coordinator Signature: Applicant Unless otherwise specified in the contract, CSE funds will be distributed per the following formula: ¦ 1/3 of the amount upon the signing of a contract stipulating the terms of the CSE's funding allocation. ¦ 1/3 of the amount upon submittal of a complete Special Event Permit Application, which is due a minimum of 45 days prior to the start of the event. ¦ 1 /3 of the amount upon the completion of the event. TOV/CSE -3- Application for 2008 Funds Attachment 1 JAMMIN' JAZZ NIGHTS CONCERT SERIES 14th ANNUAL VAIL JAZZ FESTIVAL BUDGET 2008 PER REVENUE TOTAL SHOW SPONSORS - VAIL JAZZ FOUNDATION/ARRABELLE/LIONSHEAD MERCHANTS 20,750 4,150 32.80% VAIL COMMISSION ON SPECIAL EVENTS GRANT 42,500 8,500 67.20% TOTAL REVENUE 63,250 12,650 100.00% EXPENSE VENUE RENTAL AND STORAGE* 1,250 250 1.98% TENT RENTAL AND SEATING 14,000 2,800 22.13% FENCING, SECURITY, TRASH * 2,000 400 3.16% STAGING* 1,250 250 1.98% LIGHTING 1,000 200 1.58% SOUND 3,000 600 4.74% INSURANCE* 1,000 200 1.58% LABOR SETUP & STRICK 1,750 350 2.77% TECH LABOR 750 150 1.19% MUSICIANS FEE 15,000 31000 23.72% BOOKING FEE* 1,250 250 1.98% ARTISTS TRAVEL 2,750 550 4.356/6 ARTISTS MEALS* 2,000 400 3.166A ARTISTS LODGING* 5,000 1,000 7.91% BACK-LINE-PIANO 1,250 250 1.98% ADVERTISING* 5,500 1,100 8.70% PROGRAM 500 100 0.79% LABOR FRONT OF THE HOUSE* 750 150 1.19%0 LABOR BACK OF THE HOUSE* 750 150 .1.19% VJF OVERHEAD* 2,500 500 3.95% TOTAL EXPENSES 63,250 12,650 100% PROFIT (LOSS) 0 0 * All or a portion of this line items will be paid for/supplied by Vail Jazz Foundation/Arrabelle/Lionshead area merchants Page 1 of 1 Attachment 2-1 Jammin' Jazz Night Concert Series 2008 140i Annual Vail Jazz Festival Marketing Plan and Explanation of Potential for Sponsorships and Media Exposure The Lionshead Merchant Association has identified the Jammin' Jazz Thursday night performances as key part to our programming schedule to help generate visitor traffic into the Lionshead Village. The past few years, the Lionshead area has been challenged by construction of The Arrabelle at Vail Square and related projects. Visitor traffic flow has been down considerably, causing challenging times for businesses in the area to operate effectively. The long awaited opening of the Arrabelle at Vail Square combined with the-excitement of top-notch jazz performers will support our efforts to regain momentum throughout Lionshead. We believe the jazz performances align well with the target audience that will support the merchants throughout the Lionshead area. Additionally, the energy and vitality that the jazz performances generate will help solidify the "new" Lionshead as a place for visitors and locals to enjoy. We have specifically identified five Thursdays during the off-peak portions of the summer to extend our operating season and help even out some of the peaks and valleys of our traditional demand cycles. We intentionally did not want to compete with existing events (ie. Bravo!), rather add these performances to give visitors other options and support a variety of interests that help round out Vail's summer event calendar. In thirteen years the Vail Jazz Festival has grown from one weekend of jazz (5 performances with attendance of 350) to a summer long world class jazz festival in. Vail. with performances by over 50 world famous jazz musicians. The first step in the expansion of the Festival was the addition to the Labor Day Weekend Jazz Party (the main component of the Festival) of the Jazz @ The Market performances, which is now a well established part of the annual. Vail Jazz Festival. The next step is the addition of the Jammin' Jazz Nights Concert series. By adding these performances : (and a larger, audience). to the existing Festival there is the ability to leverage the combined package of a larger well established event with a thirteen year history and the Vail brand into an event more appealing to visitors. and locals alike. In the past the Festival's advertising has included all media - TV, radio, newspaper, direct mail and the maintenance of our web site with a major emphasis on radio advertising through our sponsorship relationship with KUVO, the all jazz radio station in the Front Range with an audience of over 100,000. high-end listener. In year one this relationship would be expanded to target our message to the Front Range jazz fan to visit Vail and enjoy free Jammin' Jazz Night Concerts. In addition, with an expanding schedule over the summer there is the opportunity to encourage visitors to return to Vail for future .performances throughout the summer. Already distributing 15,000 copies of the Festival program throughout Vail and the Front Range, it is anticipated that distribution of the program will be increased to 20,000 copies throughout the summer. Both major jazz publications, Downbeat and JazzTimes, have favorably reviewed the Festival, as have the Denver newspapers. It is contemplated that these reviews will be continued. See Attachment 2-2 for 2007 Festival Publicity and Marketing Report. Page 1 of 1 Attachment 2-2 Jammin' Jazz Nights Concert Series 2008 Publicity & Marketing Report 13th Annual Vail Jazz Festival 2007 The VJF conducted an extensive publicity and marketing campaign in 2007. Print ads were placed with a variety of general- interest and niche- market publications including national music magazines, regional specialty publications and local newspapers. Pre-recorded radio spots and live announcements were placed with both commercial and non-commercial stations in Colorado. Listed below is a brief summary of elements of the campaign. PRINT ADS Vail Daily, Summit Daily Bravo! Program Website Email campaign Newsletter RADIO AND RADIO PROMOTIONS (Interviews and ticket eiveawavs) KUVO - Denver, CO KDNK - Roaring Fork Valley, CO KUNC - Northern,Colorado KZYR - Avon, CO IN-STORE DISPLAY King Soopers/City Market NEWSPAPER PROMOTIONS Vail Daily- daily jazz factoids and Festival program inserts PUBLICITY Five OR releases MATERIALS/DISPLAYS Tri-fold Mailer Festival Program Marketing Poster Festival Art Poster Festival Merchandise Banners & Signage PRINT FEATURE ARTICLES Vail Daily Denver Post Newspaper Vail Trail Destinations West PRIMA Guide TELEVISION INTERVIEWS KBVA-TV8 & TV 16 Plum TV INTERNET Vaildaily.com Vailalive.com NPR.org Jazztimes.com Festival.com Citysearch.com KUVO.org Visitvailvalley.com Vailfarmersmarket.com Page 1 of 1 Attachment 3 Jammin' Jazz Nights Concert Series 2008 13`h Annual Vail Jazz Festival 2007 Evaluation The 13* Annual Vail Jazz Festival consisted of 15 separate performances in Vail from late June through Labor Day Weekend, 2007. Performances included eight Jazz @ The Market shows on Sundays at the Vail Farmers Market and seven shows at the Vail Cascade Hotel over the Labor Day weekend. Performances by international, national, regional and local artists were presented at the various shows. The eight .shows at the Vail Farmers Market were presented free of charge with the remainder of the shows being ticketed events: The shows at the Vail Farmers Market have been presented for the last five years and are attracting a loyal and increasing audience that specifically comes to the Market to enjoy the jazz. Record attendance of over 3,500 was recorded for the Labor Day Weekend portion of the Festival. Since the remainder'of the performances was not ticketed, no accurate count can be made of the attendance; however, it is . estimated .that approximately 35,000 people visited the Vail Farmers Market on the days of the Festival's shows. No financial information covering the Festival is provided since it was not funded by the CSE. Page 1 of 1 Attachment 4 Jammin' Jazz Nights Concert Series 2008 1P Annual Vail Jazz Festival 2007 Attendees' Demographics and Spending The 13`h Annual Vail Jazz Festival was comprised of two components: Jazz @ The Market, an eight week concert series on Sundays at the Vail Farmers Market beginning in late June, 2007 and continuing to the end of August; and the Labor Day Weekend Jazz Party, four days with seven performances. Detailed data covering the attendees, at the Labor Day Weekend Jazz Party have been collected for many years and establishes that: • Attendees are not dependent on school schedules; • Approximately 75% of the attendees are between the ages of 45 and 64; • More than 75% have an average household income over $100,000 per annum; • Over 65% have a college or post college education; • The audience consists of 15% locals, 70% Colorado residents (non-local) visitors and 15% out of state visitors and • Approximately 70% of the attendees return to Vail for successive Festival performances. Data covering the demographics and spending of the concert attendees at the Vail Farmers Market has not been collected, since the attendees are the same individuals that are also visitors to the market and the profile of these upscale consumers has been well established. With the proposed expansion ,and increased profile of the musical talent to be featured at the Jammin' Jazz Nights concert series, the Vail Jazz Festival believes that individuals in the Front Range who have been attendees at the Labor Day Weekend Jazz Party concerts will be attracted to Vail for some of these free jazz, concerts and that as the expanded event becomes more established, the demographics of the attendees will begin to resemble the Labor Day Weekend Jazz Party attendees. No estimate can be made of the spending by attendees of the Jammin' Jazz Night Concerts since there is no historic data to support such a calculation; however, it is estimated that a large number of "down valley" visitors and residents will attend the event and will dine and shop in the Lionshead area on the afternoon and evening of the performances. The average Labor Day Weekend Jazz Party attendee makes the following daily expenditures: Lodging: $150 Meals: $80 Retail: $75 Page 1 of 1 Attachment 5 Jammin' Jazz Nights Concert Series 2008 14th Annual Vail Jazz Festival Estimate of In,...,,-ental Room Nights and Spending The following estimate does not include the room nights and spending already generated by the existing event and assumes that over a three year.period the average attendee at the Jammin' Jazz Nights Concert Series will resemble the average attendee at the Labor Day Weekend Jazz Party. The benefit that would be received in year 3 of the expansion of the Festival is as follows: :Room Revenue Attendance third year (first year 2,500) ' 3,500 Less locals (15%) -525 Less day trippers (down valley and non-locals) -750 Overnight guests 2,225 Average visit in days 2.0 Total number of guest room nights 4,450 Total Room Nights (assume 70% double occupancy) 2,892 TOTAL ROOM REVENUE ($150/Night) $433,800 Incremental Spending (without lodging) - 750 day trippers and 525 locals at $20 per day $25,500 4,450 visitor days at $155 per day (meals and retail) $689,750 TOTAL INCREMENTAL SPENDING $715,250 , Anticipated Revenue Total Room Revenue $433,800 Total In...,,...ental Spending _$715,250_ OVERALL ANTICIPATED REVENUE $1,149,050 Page 1 of 1 Attachment 6 Jammin' Jazz Nights Concert- Series 2008 Expected Return On Investment By Town Of Vail In thirteen years the Vail Jazz Festival has grown from one weekend of jazz to a summer long jazz festival. The investment by the TOV in the Jammin' Jazz Nights Concert Series allows for an expansion of the Vail Jazz Festival which fulfills the following objectives of the Commission on Special Events: • By focusing on the late summer season, the concert series will allow for a balanced annual calendar of events in Vail. • The concerts will drive people to Lionshead and stimulate retail sales and restaurant patronage, providing the TOV with additional tax revenue. • The profile of the jazz audience fits the demographic of Vail's target market - a highly educated and upper- income group - not affected by school schedules. • The TOV will be making an investment in a proven event with a growing audience. Therefore the risk of an investment in a start-up is not present. • The expansion of the Vail Jazz Festival allows the TOV to leverage its investment by expanding a proven and well established world class event while assisting in building the base necessary to attract sponsorship to make the event self sustaining. • The Festival has a history of a high percentage of attendees returning for subsequent performances thereby promoting return visits to Vail. • The Festival has successfully created an ambience of fun and that "cool feeling" that is associated with jazz. Return on Investment Sales Tax. Revenue on Retail Sales- $715,250 X 8.4% Sales Tax Revenue on Lodging - $433,800 X 8.4% Vail Local Marketing District Tax - $4339800 X 1.4% Total Revenue Investment Return on Investment $6 AI $36;439 $6,073 $102,593 $42;500 $60,093 Page 1 of 1 Attachment 7 JAMNIIN' JAZZ NIGHTS CONCERT SERIES 2008 VAEL JAZZ FOUNDATION, INC. BOARD OF DIRECTORS AND OFFICERS Or r iCERS Ka Vlaar Howard L. Stone Cathy Stone BOARD OF DIRECTORS John Clayton, Jr. Frank T. Connors Robert E. Ford John W. Giovando Andrea L. Glass Dr. Willie L. Hill, Jr. Chuck Holcomb Mike Peak Cathy Stone Howard L. Stone, Chairman Executive Director President Secretary Page 1 of 1 OR 0 too 10 71021 COLORADO DEPARTMENT OF REVENUE 1975 SHERMAN STREET DENVER CO 80281 THIS tLOCENSE IS NOT TkAL.a. BLE 1 CERTIFICATE OF EXEMPTION FOR-SALES AND USE TAX ONLY USE ACCOUNT NUMBEA: 'LIABILITY INFORMATION for allreierenct1s,: ISSUE DATE 98-11858-0,000 4C:066:,88'9 9 N 0308961 MAR 14 1996 1241 WESTHAVGN ;;CIR'CL:.VA11 C0 THE VAIL JAZZ. FOUNDA .TION INC P 0 BOX 3035 VAIL CO 81658 1-me'n e Executive Di. r Department of Revenue A DETACH HERE IhiaxNAL REVENUE SERVICE P. 0. BOX 2508 CINCINNATI, OH 45201 Date: MAR 14 "N THE VAIL JAZZ FOUNDATION INC 1241 WESTHAVEN CIRCLE VAIL, CO 81657 Dear Applicant: DEPARTMENT OF THE TREASURY Employer Identification Number: 84-1305072 DLN: 17053050726000 Contact-Person: ROSALIE L SIMS ID# 31367 Contact Telephone Number: (877) 829-5500 Our Letter Dated: December.1995 Addendum Applies: No J _ This modifies our letter of the above date in which we stated that you would be treated as an organization that is not a private foundation until the expiration of your advance ruling period. Your exempt status under "section 501(a) of the Internal Revenue Code as an organization described in section 501(c) (3) is still in effect. Based on the information you submitted, we have determined that you,are not a private foundation within the meaning of section 509(a) of the Code because you are an organization of the type described in section 509(a)(2). Grantors and contributors may rely on this determination unless the Internal Revenue Service publishes notice to the contrary. However, if you lose your section 509(a) (2) status, a grantor or contributor may not rely on this determination if he or she was in part responsible for, or was aware of, the act or failure to act, or the substantial or material change on the part of the organization that resulted in your loss of such status, or if he or she acquired knowledge that the Internal Revenue Service had given notice that you would no longer be classified as a section 509(a) (2) organization. As of January 1, 1984, you are liable for taxes under the Federal Insurance Contributions Act (social security taxes) on remuneration of $100 or more you pay to each of your employees during a calendar year. You are not liable for the tax imposed under the Federal Unemployment Tax Act (FUTA) You are required to file Form 990 only if your gross receipts each year are normally more than $25,000. For guidance in determining whether your gross receipts are "normally" more than $25,000, see the instructions for Form 990. If a return is required, it must be filed by the 15th day of the fifth month after the end of your annual accounting period. A penalty of $20 a day is charged when a return is filed late, unless there is reasonable cause for the delay. However, the maximum penalty charged cannot exceed $10,000 or 5 percent of-your gross receipts for the year, whichever is less. For organizations with gross receipts exceeding $1,0001000 in any year, the penalty is $100 per day per return, unless there is reasonable cause for the delay. The maximum penalty for an organization with gross receipts exceeding $1,000,000 shall not exceed $50,000. This penalty may also be charged if a return is not complete, so please be sure your return is complete before you file it. Letter 1050 (DO/CG) -2- THE VAIL JAZZ FOUNDATION INC If we have indicated.in the heading of this letter that an addendum applies, the addendum enclosed is an integral part of this letter. Because this letter could help resolve any questions about your private foundation status, please keep it in your permanent records. If you have any questions, please contact the person whose name and telephone number are shown above. Sincerely yours, Steven T.„icier Steven T. Miller Director, Exempt Organizations Letter 1050 (DO/CG) 'j, • Commission on Special Events Request for Funding )ammin' Jazz Nights Concert Series Agenda • CSE Mission What the CSE needs ¦ Event Description ¦ How Event Matches CSE Needs ¦ Budget & Funding Considerations ¦ Questions -CSE Missidn The mission of the Vail Commission on Special -Events (CSE) is to support street entertainment and special events for economic: vitality, year-round fun, sense of community and incr. eased . quality of expefience for guests and residents. What the.,CSE needs Special Events: that:. ¦. Increase :lod.ging & sales tax collection Provide positive guest.experience Balance calendar of events Foster sense of community ¦ Repeatable, sustainable model Provide measurable ROI 14 Jammin' Jazz Nights WHEN 0 Thursday evenings July 31, Aug 7, 14, 21, 28, 2008 WHERE U Tented plaza, Vail Square in Uonshead WHO 0 Active Affluents, Front Range, Eagle County residents 0 $100K+, age 44+, not school calendar dependent WHY 0 Quality event will increase lodging, sales tax revenue, desire to return Why Jammin' Jazz Nights? ? Good Demographic Fit ? Excellent Timing of Event ? Lionshead Location ? Support of Key Stakeholders ? Proven Vail Event Producer ? Current Sponsorship Potential ? Return on Investment t4 Customer Demographic Current Vail Jazz Festival Demo ¦ 74% are 44+ years of age ¦ Over 75% annual HHI $100K+ ¦ Over 65% college or post college . ¦ 70% in state, 15% destination, 15% local ¦ Loyal audience: 70% return ratio Timing, Location, Support Thursdays July 31 - end August ¦ Fills void of cultural events ¦ Target audience not school calendar sensitive ¦ Potential for long weekend visitor .Uonshead magnet Lionshead Merchants, Vail Resorts, and VLMD all supportive .0 Producer: Vail Jazz Foundation ? 13 years in Vail, a 501c-3 Non Profit Organization ? Marketing Plan in place O Office, programs located in Town of Vail ? Key programs • Jazz at the Vail Farmers' Market • 14th annual Labor Day Weekend Jazz Party ¦ Jazz Goes to School, Eagle Co. 4th & 5th grades • Jazz Workshop for promising jazz musicians Budget & Funding Considerations ? Total request to CSE $42,500 ? Total event budget $63,250 0 Approx 32% of event budget will be funded through sponsorships ? First year of annual event ? Potential incremental revenue and Return on Investment in Year 3 Lodging, dining, shopping, au vIling... IL i, Summary: Why Jammin' Jazz Nights? MENNEff- ? Good Demographic Fit ? Excellent Timing of Event ? Lionshead Location ? Support of Key Stakeholders ? Proven Vail Event Producer ? Current Sponsorship Potential ? Potential New Revenue & ROI Conclusion "The Vail Jazz Festival -- Jazz feeds my soul. This weekend I have feasted at a musical banquet. My soul is sated." -- Suzi Reaves, Vail Jazz Festival Loyal 13th Annua w r1 Sommer of Jazz in the Vail Valley June-September 2007 ___ _. ? Zvi -._------ _ Vail Jazz Festival ?a excellence The Kleimer Company believes in bringing excellence to everything we do. We are proud to invest in our mountain life and community through support of the 2007 Vail Jazz Festival. We specialize in buying and selling real estate, with over 30 years of experience in the Vail Valley. Please give us a call- our team has a passion for helping people - find the home that fits their lifestyle. rKLEIMER COMPANY EXCELLENCE IN MOUNTAIN REAL ESTATE P 19701 845 7776 • (8001 303 7355 PO BOX 4269 • 1060 WEST BEAVER CREEK BLVD AVON, CO 81620-4269 kleimer.com ` Welcome from the Vail Jazz Foundation 5 VJF Information and Staff 7 VJS Honors Tony Gulizia 9 Jazz @ the Market 13 Labor Day Weekend Party Ticket Information 15 Party Line Up 19 Party Performance Schedule 20 About the Artists 22 Vail Jazz Workshop All Stars 28 Jazz Goes to School 34 Vail Jazz Foundation Contributors 35 Vail Jazz Foundation Sponsors 37 www.vaiijazz.org 888-VAIL-JAM ..6Vail JazzFestival \ \ \ \1, bla .tit tr 46, CALL US FOR YOUR CATERING NEEDS KITCHEN OPEN FROM 6-MIDNIGHT OR LATER BAR OPEN 5 P.M. UNTIL? Art. 1 Ta as. ?, ? of tm Liquid. VAIL VALLEY , . ?„? Experience. Don't Just Eat, Live. IN THE CASCADE VILLAGE IN FRONT OF CASCADE RESORT ENTRANCE VALIDATED PARKING FIRST GARAGE ON THE RIGHT 476-1115 cow, 6MM4=0 @MV2w"-0 A Bmu WAY To QBT Tmsm TRY OUR ECLECTIC MARTINIS AND FINE WINE SELECTION BY THE GLASS Shwed Rlde ShuBlas A Chmtw Vans o Prtrato Car Sarvlco In Tune with our Community Colorado's most trusted ground transportation company is proud to help bring artistic excellence to guests and residents of the Vail Valley as a sponsor of the Vail Jazz Festival. Vail Jazz Festival IV ANNUAL Vag. 1A We kick,off the summer on June 24th with =much free weekly jazzshows at the growing Vail of the" Farmers Market everv Sundaes'"focal and regionat: arnsrs : ,ww :: perrorm An:,,a warm and inviting area. Please make a point to stop by .m enjoy the`sounds°of jazz while shopping at the market . This' year's Labor nay Weekend Party (LDPW:j- brings. together, the best-of; todaysup and coming musicians,.together with veteraa peTforners. Their stories°are rich and engagtng;,and I encourage you ;to come hear them Perform- Bill Cunl&4 tribute. to jazzpianist and composer memorable. e , Throughout the-festival, I hoperyou will get My favorite part`,abouf the LDWP :is to meet and hear the VaiLjazz Workshop the way the musicians interact with. each, All-Starr, a group ; of 12 high school- other as well as with the 'audience.: The aged students.whii are accomplished jazz creative collaborations that take placelbn" themselves. Aker spending 10 stage are nothing short of awe-inspiring. intense days with the Clayton Brothers And the informal breaks between sets Quintet, these students become the Ali- enable jazz fans to chat and hang out with Stars and grace us with their performances the musicians in a unique way. Its truly throughout the weekend. Close your eyes amazing not only to be able to hear this and you'd never know these young men caliber of musicians in Vail, but to also be and women are still in high school! able to talk with them so comfortably. We are thrilled to honor local jazz performer and educator, Tony Gulizia in a Pre-Concert Wine & Cheese Reception on Friday, Opening Night of the LDWP. Ticket holders will be invited to join us in recognizing Tony who contributes so I look forward to sharing this wonderful festival with you and continuing the mission of the Vail Jazz Foundation - to perpetuate jazz music through educational programs and live perfomances. We encourage you to spread the word to others locally and far away about the Vail Jazz Festival! ..a ,vmcereIY, Robn 4it, kor ?ecutive Direr 888-VAIL-JAM )Vail Jazz Festival r Too Vail Ifiniginfirmi ,ANCE f FITNL, 2007 pummel, JI#I TICkIIS I I Salox8If1": V4.10(laan or fingli$o.or rkicets $17485 • CAentu Stage Pao- 7 It PeiformAnc Plm Pass-V5 • Student Performance Phis Pass-- 0 Gerald R Ford Amphitheater SUNDAY, JULY 29 Amorlcaa DaaCO S00C1a6Ular With Pacific Northwest Ballet and performing artists from the Bravo! Vail Valley Music Festival. This evening is presented in honor of President Gerald R Ford. Vilar Center for the Arts MONDAY, JULY 30 oalaocaloo Colobrolloo With Pacific Northwest Ballet and performing artists from the Bravo! Vail Valley Music Festival. Gerald R. Ford Amphitheater WEDNESDAY, AUGUST I Were MIPS with Pacific Northwest Ballet Gerald R Ford Amphitheater FRIDAY, AUGUST 3 & SATURDAY, AUGUST'S laloroalloool Evoolous of Banco Gerald R Foal Amphitheater MONDAY, AUGUST 6 Al Ev0010l Will Sadao 6lovor9 Vilar Center for the Arts WEDNESDAY, AUGUST 8 u0 Close gill lorososi The MINOR WHO Gerald R Ford Amphitheater FRIDAY, AUGUST 10 10rp osesiT O higigoo C011111" orlivi o BODO Porlaraoco Gerald R Ford Amphitheater TUESDAY, JULY 31 1011 L19111 1101 S010010r 0111118 of QaOco Vlla BroaR! Gerald R Ford Amphitheater SATURDAY, AUGUST 11 Ballroo®°s DO Wbank ' m a.®aIEY * "`^^ ?GpmCCSt MINffYeI' ?FOLNKMN PRIMA v...R-.- J ft-Q;In jnoo W. Mme member OIAMn AII9y Am0m2m D-iMeim. pmMminp a pmt W keemeNral Eymurgeot D- PMto by Ardw Ecdep. AII&ma&W m-ipe. Vail Jazzr.t;ja1 0 NAIL JAZZ FouNDATioN., INC. The Vail Jazz Foundation is dedicated to the perpetuation of Jazz through the presenta- tion of innovative performances and educational programs that serve performers, students, teachers and the existing jazz audience. Founded in 1995 as a nonprofit organization, the VJF has been pursuing its mission with a special emphasis on young musicians and young audiences in order to reach out to the next generation of players and listeners. Your contributions help support the following educational programs: The Vail Jazz Workshop, a 10-day residency program for talented high school jazz musicians from throughout the U.S. and Canada who are provided scholarships by VJF to attend this professional musical training program. Jazz Goes to School,0 a unique program that integrates the study of jazz with social studies subjects and serves over 1,000 fourth and fifth graders in the Eagle County School District and the Vail Valley's private schools. Officers & Directors, Festival Staff The 13th Annual Vail Jazz Festival could not have been produced without the noble support of numerous friends and volunteers who have provided assistance, advise, moral support and plain old hard work. We thank each and every one of you for your contributions! Officers Howard L. Stone, President Catherine A. Stone, Secretary & Treasurer Robin H. Litt, Executive Director John Clayton, Jr., Director of Education Board of Direclors Howard L. Stone, Chairman John Clayton, Jr. Frank T. Connors Robert E. Ford John Giovando Andrea L. Glass Dr. Willie L. Hill, Jr. Chuck Holcomb Mike Peak Cathy Stone 1311 Annual Vail Jan Festival Staff Sound Engineers: Richard O'Dell & Colin Bricker, notablyfir--4 o.com Artist Travel: Joyce Newton, Snow SportsVacations Web Design: Dave Bishop, Bishop Webworks Illustration & Design: Tommy Kubitsky Biographies: Rosalie Hill Isom, Word for Word Theme Design: Denise Snavely Photography: Ned Radinsky Workshop Support: Denise Snavely, Karen Keyworth, Wing & Maureen Mayer and Mike & Lucy Peak Event Production: Fernando Pullum www.vailjazz.org 888-VAIL-JAM -- -------------------------------- --------------------- - -_ _ -- Vail Jan Festival .ard, )bin, and all the musicians Thank you once again for bringing rLcat music and terrific inspiration to our beautiful Valley. Wishing you tremendous success for the 13th Annual Vail Jazz Festival! Best Wishes! Doris Bailey Slifer, Smith & Frampton Real Estate Nal kaz Festival Coop C AT 0'*'4Y GULIZIA join the Vail jazz Foundation in honoring Tony Gulizia at a Pre-Concert Reception on Friday Night August 31" at 7:00 p.m. in the Centennial Foyer at the Vail Cascade Resort & Spa. Ticket holders are invited to enjoy wine and cheese and toast Tony Gulizia. This event is generously underwritten by Beaver Creek Resort Company, www.vailjazz.org 888-VAIL-,JAM Slifer Smith & Frampton Real Estate and Alpine Wine & Spirits. van Jazz Fes&W TONY GULIZIA He jogs, he doesat smoke, he doestit drink coffee -and Tony Gulizia is still the baddest broths in town. Known the world over as Tony G, the musician-teacher- DJ has been playing jazz for decades. But the way he rips up the or 88 reveals an abiding affection for music that remains undiminished by time or familiarity. Jazz is Americas music-it's our gift to the world, said the musician. And it's Tony Gs gift to Eagle County. He gigs locally roughly 42 weeks straight, playing for both public and private events without so much as a day of rest in b_..,, ".- When not p:..f _dng or teaching in town, his liable to be playing elsewhere, such as on a cruise ship in the Caribbean, at a wedding in Houston or with a whole slew of cohorts in Lech Zurs, Austria. "Well why not?" he asked. "Thetis really nothing else I'd rather be doing" During the winter season Tony Gulizia holds court seven nights a week at the Grouse Mountain Grill in Beaver Creek, dishing out jazz standards and conversation. His voice is smooth and lyrical with the merest hint of grit, just enough to keep it interesting. Depending on his mood, he can conjure up the smoky rooms of Chicago speakeasies, or the glitter of a big- band bash. He plays the room like a chess game, three steps ahead, knowing where his audience is headed long before it gets there. "He's a very natural talent, said Joey Gulizia about his big brother. "He's able to do a lot of multi-tasking while his playing. His got the piano part, the bass part, he sings and carries on a conversation with people in the room. His also checking out the door, watching people who come and go, and if there's a game on, he can watch that, too" The accordion was Tony's gateway instrument, leading him into the ethnically diverse gathering spaces of Omaha, Ne., as a boy of 12. Accompanied by his father and his brother, Tony was soon veering off the oom-pah path into the Shangri-la of jazz improvisation. He discovered piano soon after, and now hid as soon get cookie at the keys as breathe. But hand him an accordion even now and hill still play the hell out of it. Both Tony and Joey have lived their lives b..«??.. the notes, teaching when theyre not gigging, listening when they're not teaching. Carving their niche out, they had to be creative - and en:..6:..c. Competing, writing jingles, playing rooms small and large, they did whatever they needed to support themselves, their families and their art. Tony seems imprinted by those early days of making the non-stop rounds; hes still liable to cut out from a European tour, fly back to the States to teach a jazz clinic, and then meet up with the rest of his crew back in Europe before anybodys realized he was gone. (True story - it happened just last year.) Jazz is America's music -it's our gift to the world r/--/ [ -TONY GUUZ/A www.vaillazz.org 888-VAIL- JAM 1 i ? L-- Val Jazz F6.?2,J Tony received the Governor's Award for Excellence in the State of Nebraska in 1997 and has worked for the Nebraska Arts Council and Mid American Arts Alliance presenting Artists in Schoor Residences. To date, he and brotherJoey have completed 350 residencies since 1980. In addition, Tony has taught at the Charter School two days a week for 12 years." he way the school system is set up, kids dotit have an opportunity to touch an instrument until middle school, he said. "Thats not necessarily too late to start playing, but in sixth grade you're too cool to play 'Mary Had a Little Lamb' a hundred times, which is frankly what you have to do in order to learn:' So he partnered with the Vail Jazz Foundation to start a program called Jazz Goes to School, which takes him and three other jazz cats (including his brother) into classrooms across the county, in addition to his normal teaching gig two days a week. They -integrate the history of jazz with the subjects kids are studying at the time, so a poetry section during English might coincide with writing the 12-bar blues. In addition to playing solo at the Grouse, the Tony Gulizia Trio plays for the Cascade Resort's apris ski five afternoons a week. Saxophonist Tom Kirk and drummer Allan Finney join the G Man for a bit of jazz. Thais a connection between the players, allowing them to scamper off into unrehearsed tunes without the audience being any the wiser. "I tell you, sometimes it's spooky, playing with those cats, Gulizia said. Even when his winging around the globe, Tony,'s radio program, Jazz at Its Peak, is a solid fixture. The two-hour program, aired twice on Sundays, explores all things jazz. Each week he researches a jazz musician who's celebrating a birthday, and does a set on him or her. It's been a learning experience for the teacher, who's discovered a new appreciation for certain artists. "I've always been a fan of big-band jazz, and a fan of Latin jazz; he said."But doing my show now, its opened my mind to the roots of jazz, to early New Orleans jazz, to contemporaryjazz - you name it ." And his opened others' minds to America's original music, be it through the classroom, the stage or the ai...a..:.,. Tony G always signs off with the same words, part advice, part mantra: Keep it cool, brothas, keep it cool. And so he does. Exerpt from Wintertime Magazine, Wren Wertin www.vajljazz.org 888-VAIL-JAM Vaal Jas Festival - Have Real Estate Prices Peaked? Discover what Drives the Vail Valley Market Bart Peaslee, Real Estate Commentator & aft -....- New 'Projects can w4 as in our dar- -:. , ..,:; cm sell befoee t'loele i t the open market and The flier is that there is only a.-. b-id at, "It , a, :L, , ylt tlee lsWley wMaa la. for resin..:.". I use. GW ,.., ..w_.,. ... .lled land bw&n this stint yea gets tbC ??. _.. 11r,..,,,. or in =wqusk termms the supply and Caotew: cmanty I., Is dtow them is 0000--claw,' for sew otrtlte- tda-mmusairn Projects in the Vail Valley- W is 111" adL4.,6.,A, ,',"", bwa, Tk -.3- of ba"W"A& with a??'yu?ps9e?r: !north of a least $IJXKkm in g+74.auR?+7. •,.i7+.?{,u,+71.?,A J t1.P anilhq+a to C IM, h u y ocu FlR ' ihiicrnds ter 7hr ?ay of the people that at ...5;., .. , I & hoc is as aaad 4,,as the J.v... ??? ...,F. l l c o?pm of a It is rant is +a wisity coal r? no Flim u k X {,:. Piatepla a it. earn afl'nd UnMe other .pieces that go into 1.,..1..,; that lifesty* a Ferrari with a 2 year wait fist; or a Gulftream GSSQ which has a 1 year wait W or a $125 miflion yacht that you`have to stand in line for, you can have this luxury :right now and enjoy it with hum generations. We have a free new .? that will show Maly who makes Vail uagne PUS how you can avoid , t mistakes that some have made while others have profited. Why is the offering Free? Because we ton... : on.,,:. ratter than sales. With bwwledge of the whole matit« ..e a L- tan a pads to you can make your own qualified decision for a home. Then we can work for you as your al ??... that is hone we make our bring 060-11*9110 email ."? -,:, youC8a r tip the .W.,-AJ of yaw hard works Good fiat, gmat 6hu iMahostof E ta..._.-a..„.., building a tWition of quality family time. oathtual . 4 Men* people, inClVdible . W.,.,....mta, easy aches and amaz= weaathct: What'b your day NO With an average snow fall of 3481 and 3Wh days of sunshine on average. with dry summer days and cool summer nights, Vail is Paradise. lien gta +sott.ffi if w n the>otan at ifthis At bat time m bray in the it til VOky3 We bare a eptdal apm tha# will .,.-I 11 ,: „,, on ±eCst proms 6?? the f ?i Pt?iE, wing in tm.pt? r?.?w.,,?.;jtn ? ,. no mm4 hem Fat c a to W., ?,:? ? w+?:.8 ? h? l fiat zart?. Call eht ati.:?.?..,.?.,_ tt>tsaage Fme ? ? ttaahe and addtras at ?+?t.3 m t?taa7 s?17? n! rtl ? eb ?4 ",oeuet ' IBgoes Igao?e acaar m Ile INIZand WbOT 5m? stmt m be. MR OS WbW it iS and tie will o „a.w. , .. and highlight s jatt ?ageae th+3 S b? h? h! ann'a-1'a cai? with s , , , ; w.., ,tight amt mot) Beat ec ?7Q-96b?'y08f1 ; Bart Peaslee • The Bartlett Group Keller Williams Realty www.escape2vail.com • 970-766-7080 What's Your Day Like? Vail jazz Festrval JAZZ @ THE MARKET FREE CONCERT SERIES SUNDAYS -June 24 -August 19th Vail Farmers' Market Noon - 3:30 pm Jazz @ the Market returns to the Vail Farmers' Market for its fifth year! This ?,mely popular series will showcase local and regional talents performing the Blues, Standards, Vocals and Straight Ahead Jazz. So, come shop, eat and listen to some great jazz this summer! It's lots of fun and best of all, the entertainment is FREEI Date Artist June 24 Kathy Morrow Trio July 1 Laura Newman Trio July 8 Mile High Chapter Choir July 15 Tony Gulizia Trio July 22 Rick Weingarten Trio July 29 Max Wagner Quartet August 5 Tony Gulizia Trio As uni so+ 10 Kathv Mnrrnw Trin _.._............ __.. Vail Jazz Festival LABOR DAY WEEKEND PAR' if AUC '31- SEPT 3, 2007 Vail Cascade Resort & Spa Ticket Pricing and Information INDIVIDUAL SESSION TICKETS: Evenings: ....,. $55 Morning/Afternoons:........... $45 Youth Afternoon:.,. ................. $10 PATRON PASS: Includes priority seating for all'.; seven performances and an invitation to the exclusive Saturday Evening Patron Dinner with Artists: ..................................$325 Join us for Jazz Jam & Eggs - Saturday, Sept.1 st 10 a.m.-1 p.m. on the Cascade's terrace with Vail's Tony Gulizia Trio. 10% off with your Jazz Festival ticket. Parking Information: Parking at the Vail Cascade is $20/day. FREE parking is available at the Uonshead Parking Structure with free shuttle service every % hour in front of Subway Sandwich Shop. Shuttle runs until midnight on Friday and 2:00 am on Saturday and Sunday. Online Tickets now on salel Travel discounts available on www.vailjazz.org. • 15% off your Colorado Mountain. Express ground transportation between Vail Eagle /DIA and the Vail Cascade. • Hotel discounts available at the Vail Cascade Resort to Cn? e+?.tinn ?+ C1 20 Born on October 10, 1917 in Ro Mount, North Cato na, little is known about Monks early life Essentially self-taught as a pianist, his family moved to Manhattan in 1922. As a teen he briefly toured with an evangelist, playing the church organ, and in his late teens he began to find work playingjazz. In the early 1940s he became the house pianist at Minton s Playhouse, the legendary Manhattan club, where bebop is said to have been born. His intial style is described as "hard-swinging;' playing in the style of Art Tatum, but by the mid-1940s Monk had begun to develop his own unique style as he played at jam session at Minton's with other leading exponents of bebop including Dizzy Gillespie, Charlie Parker, Miles Davis and Sonny Rollins. Ultimately he developed a unique improvisational style evolving away from the bebop form. His compositions and improvisations became full of dissonant harmonies and angular melodic twists, and were impossible to separate from Monks unorthodox approach to the piano, which combined a highly percussive attack with abrupt, dramatic use of silences and hesitations. Monks manner was idiosyncratic. Visually, he was renowned for his distinctively style wearing sunglasses and hats while playing the piano and at rimes he would stop playing, stand up from the keyboard and dance in a counterclockwise fashion while the other musicians in the combo played. His legacy today is the extensive list of compositions which have substantially expanded the standard jazz repertoire, the most famously of which are "Round Midnighr:"'Straight No Chaser" and "Blue Monk" From the mid 1940s to the mid 1950s Monk recorded with the greats of bebop, including his first recordings as a leader for Blue Note in 1947 (marrying Nellie Smith the same year) but his recording were not well received. During this period (August 1951) Monk was arrested for drug possession in a famous incident with his friend Bud Powell and he lost his New York City Cabaret Card, without which he could not perform in most venues in NYC and he therefore spent most of the early and mid-1950s composing, recording, and performing at theaters and out-of-town gigs. In 1954, Monk paid his first visit to Europe, performing and recording in Paris. It was here that he first met Baroness Pannonica de Koenigswarter, "Nica; member of the Rothschild banking family of England and patroness of several New York City jazz musicians. She would be a close friend for the rest of his life. In 1956 Monk recorded his first successful album, "Brilliant Corners:' with Sonny Rollins and the next year he had his cabaret card restored. Monk relaunched his New York career with a landmark six- month residency at the Five Spot Cafe in New York leading a quartet that included John Coltrane on tenor saxophone. By 1964, Monk was well received by the jazz public and appeared on the cover of Time magazine. By now he was signed to a major label, Columbia Records, and was promoted more widely than earlier in his career, but his compositional output had largely dried up. He disappeared from the scene in the early 1970s and made only a small number of appearances during the final decade of his life. His last recording was completed in November 1971. In the late 1960s Monk was hospitalized on several occassions due to an unspecified mental illness that worsened in the late 1960s and he became increasingly uncommunicative and withdrawn. His last years were spent as a guest in the New Jersey home of his long-standing patron, Baroness Nica de Koenigswarter, who had also nursed Charlie Parker during his final illness. He died of a stroke on February 17,1982. Following his death, his music has been rediscovered and he is now counted as a major figure in the history of jazz. In 1993, he was posthumously awarded the Grammy Lifetime Achievement Award. Monk's music is arguably the most recorded of any jazz composer. In 2006, Monk was posthumously awarded a Pulitzer Prize for Music "Special Citation:' ?VaiiI Jazz Festival J loin u for AZZ JAM y r.. v 77- Breakfast on the Cascade's terrace on Saturday, Sept.1 st from 10 am -1 pm Featuring Vail's Tony Gulizia lHo.10% off with your Jazz Festival ticket. www.vailjazz.org 888-VAIL-JAM r `?° Vail Jazz Festival ?' i ?. l?! aj ?I - - r .w,? ' 4 i 1 f,,,_a,: i 13t" Annu a-----V LABOR-DAY WEEKEND PARTY Vail Jazz Festival Clayton Brothers Quintet John Clayton, Jeff Clayton, Terell Stafford, Bill Cunliffe, Lewis Nash Bill Cunliffe's Multi-Media Salute to Thelonius Monk Taylor Eigsti Trio Taylor Eigsti, Harish Raghavan, Aaron McLendon Niki Haris and Her Trio Niki Haris, Karen Hammack, Luther Hughes, Paul Kreibich Mile High Chapter Choir Matt Wilson's Arts A Crafts Matt Wilson, Terell Stafford, Gary Versace, Dennis Irwin Vail Jazz Workshop All Stars Rickey Woodard's Four Brothers A Others Rickey Woodard, Jeff' Clayton, Charlie Owens, Keith Fiddmont, Bill Cunliffe, John Clayton, Herlin Riley soloists Paul Bollenback Brandon Lee Tony Monaco Steve Nelson Herlin Riley www.vailjazz.org 888-VAIL-JAM i Groups D 7rl 7 D 'FRI'DAY 8/31/07 Opening Evening Session 8:00 PM TONY GULIZIA AND FRIENDS 9:00 PM TAYLOR EIGSTI TRIO 10:10 PM CLAYTON BROTHERS OUIMET BRANDON LEE T SATURDAY 9/1/07 Afternoon Session 12 PM BRANDON LEE T TAYLOR EKSTI TRIO T 1:10 PM RICKY WOODARD TS GARY VERSACE P JOHN CLAYTON B MERLIN RILEY D STEVE NELSON V 2:20 PM TONY MONACO B-3 PAUL BOLIENBACK G LEWIS NASH D BRANDON LEE T 3:30 PM THE VAIL JAZZ ALL-STARS Evening Session 8:30 PM NDO HARLS AND HER TWO 9:40 PM STEVE NELSON V GARY VERSACE P OEM= HIM B LEWIS NM D 10:50 PM FOUR BROTHERS & OTHERS 12 AM RICKEY WOODARD TS BRANDON LEE T PAUL BOLLS BACK 0 TAYLOR EGSTI P DENNIS IRWIN B AARON MCLENDON 0 i SUNDAY 912/07 Morning Session GOSPR PRAM P 1000 AM NW HARES AND HER TRIO P 11:00 AM MILE HIGH CHAPTER CHOIR TONY MONACO B-3 Afternoon Session ' 1:00 PM FOUR BROTHERS AND 2.10 PM ARTS AND CRAFTS 3Z0 PM CLAYTON BROTHERS QUINTET STEVE NELSON V 4:30 PM THE VAIL JAZZ ALL-STARS Evening Session samTommms Seim mom 8:00 PM MLL CUNLIm P JDHN CL-u . i. J B LEIVIS HASH 0 8:30 PM w".rl I MONACO 04 GARY VERSACE AW JEFF CLAYTON AS LUTHER HIBHES B PAUL KRE161CN D 100 PM TONY MONACO B-3 RICW WOODM TS CHARLIE OWENS T8 PAUL BOLL 388 8 HEREIN ill" D 110 PM tkrizLI.STAFFORD T BRANDON LEE T XOTH FIDOMONT AS STEVE NELSON V GARY VERSACE P DOM IRWIN 8 MATT WILSON 0 MONDAY 9/3/07 Afternoon Session 12 PM TAYLOR EIGSTI TRIO STEVE NELSON V 1:10 PM TERELL STAFFMID T BRANDON LEE T BILL CHI11NE P HARISH RASHAVAN B HEREIN RILEY D 2:20 PM PAUL BOL ENBACK 6 GARY VERSACE PAW DENNIS DPI B MATT WILSON D 30 PM NDO HARIS AND HER TRIO 4AD PM TONY MONACO B-3 Pcftr LSTAFFORD T PAUL SOLLENBACK 6 MATT WILSON D F I L C 0 Vail Ja= rss:Y JW ABOU. i i Hr.= AR i IS i S PAUL OLLENBA K At age 7, Paul received a nylon-string guitar from his father - a scientist and classically trained trumpeter. The childhood gift would lead the way to his profession. Paul's family relocated to New Delhi, India when he was eleven. It was there that he cultivated an interest in exotic musical sounds and timbres evident in even his jazz-based work. Paul's father bought him an electric guitar when they moved back to New York, and the young Bollenback started to gig in rock 'n roll bands. When he heard Miles Davis his world changed forever. Paul moved to Washington, DC in 1975 and continued to study and play jazz and fusion. He majored in music at the University of Miami, followed by eight years of private study. Paul's style and approach to the guitar are the results of influences that include Carlos Santana, Wes Montgomery, George Benson, Kenny Burrell, Herbie Hancock, John Coltrane, Wayne Shorter, and Jimi Hendrix. In 1987, he made his recording debut on saxophonist Gary Thomas's "Seventh Quadrant;," he later met organ legend Joey DeFrancesco, an association that lasted 16 years and produced 14 recordings. In 1991, his two compositions, "Wookies' Revenge and "Romancin the Moon" (featured on DeFrancesco's "Reboppin ") earned him the SESAC award for original music. Paul was named Musician of the Year at the Washington Area Music Awards in 1997. He has appeared on the Tonight Show, Good Morning America, The Today Show, and Entertainment Tonight and played with Stanley Turrentine, Gary Bartz, Joey DeFrancesco, Jeff "Tairi' Watts, David "Fathead" Newman, and Charlie Byrd. EFF CLAYTON Alto saxophonist Jeff Clayton co-leads the Clayton Hamilton Jazz Orchestra with his brother John and drummer Jeff Hamilton and is also co-leader of the Clayton Brothers Quintet. Born in Los Angeles, he cites the "emotional majesty" of the Baptist church he attended as a child as his first major musical inspiration. He credits saxophonists Johnny Hodges and Cannonball Adderley as his most significant jazz influences, followed by trumpeter Thad Jones and bassist Ray Brown. The seeds of Jeff's career were sown in the fertile ground of his hometown and he took a break from his studies as an oboe major at California State University Northridge to tour with Stevie Wonder. In demand as a touring and studio musician, Jeffhas recorded with Wonder, Kurt Elling, Gladys Knight, Kenny Rogers, The Temptations, The Four Tops, Michael Jackson, Patti Labelle, Madonna and Earth Wind & Fire. He has also worked with Frank Sinatra, Sammy Davis, Jr. and jazz greats Ella Fitzgerald, Woody Herman, Lionel Hampton and Lena Horne, as well as a short stint with the Count Basie Orchestra. Jeff has toured with Gene Harris, Dianne Reeves, Joe Cocker, B.B. King and Ray Charles and, from 1989-91, was a member of the Philip Morris Superband. He's a featured artist on Ray Browns 1990 release "Eve.b.:,_.: (GMI) recorded with Milt Jackson and on the album the Clayton Hamilton Jazz Orchestra released on Quincy Jones label Qwest. Jeff has been a member of the Vail Jazz Workshop teaching staff for the past eleven years. JOHN CLAYTON Three-time Grammy nominee John Clayton began seriously studying the bass at thirteen with Ray Brown and at nineteen became the bassist for Henry Mancini's series "The Mancini Generation" After graduating in 1975 from the University of Indiana with a Bachelor of Music degree in double bass, John toured with Monty Alexander and the Count Basie Orchestra. Moving to Amsterdam, he then held the position of principal bassist in the Amsterdam Philharmonic for the next 5 years. John's work as a composer and arranger has been guided by, among others, Robert Farnon, Count Basie, Johnny Mandel, Mancini, Marry Paich and Frank Foster. He has written and arranged music for Diana Krall, Dee Dee Bridgewater (inducting her Grammy-winning"Dear Ella"), Natalie Cole, Regina Carter, Milt Jackson, Nancy Wilson, Quincy Jones, George Benson and Dr. John. John has received commissions from the Northwest Chamber Orchestra, the American Jazz Philharmonic, the Iceland Symphony, the Metropole Orchestra, the Carnegie Hall Big Band, the Richmond Symphony and the Amsterdam Philharmonic among other ensembles. He is the co-leader of the Clayton Hamilton Jazz Orchestra and the Clayton Brothers Quintet. John is the President of the International Bassist Association and artistic director of the Lionel Hampton Jazz Festival and Centrum Jazz Workshop. He is the Director of Education and a Board member of the Vail Jazz Foundation and has been the Director of the Vail Jazz Workshop for the past eleven years. 0 _4 BILL CUNLIFFE Equally in demand as an arranger, composer and performer, Bill has been nominated for two Grammy awards. He received his Masters degree from the Eastman School of Music and after teaching three years at Central State University in Wilberforce, Ohio, went on the road as pianist and arranger with the Buddy Rich Big Band, doing two tours of Europe with Frank Sinatra. He then played and toured with many of the biggest names in the jazz world including Ray Brown, Joe Henderson, Freddie Hubbard, Art Farmer, James Moody and Joshua Redman. Bill is the author of "Jazz Keyboard Toolbox" which has become a standard jazz reference book. Bill was the winner of the Thelonious Monk International Jazz Piano Award and has received stipends from the National Endowment for the Arts. He currently performs with his own trio, sextet and Latin jazz nonet, as well as the Clayton Brothers Quintet, trumpeter Terell Stafford and flutist Holly Hofmann. His most recent CD, "Imaginacion," by his Latin jazz nonet charted at #2 on national jazz radio and a follow up project is in the works. Bill is not only a prolific composer of jazz but of classical music as well, having penned among other compositions a three movement "Romantic" Fantasy for piano and orchestra and "Viva Mexico" for orchestra, both of which he recorded. Also on the classical side, he performs his own distinctive arrangement of Gershwin's "Rhapsody in Blue, with orchestras, and performs with his group Trimotif. Bill has recently joined the faculty at California State University Fullerton and has been a member of the Vail Jazz Workshop teaching staff for the past eleven years. AYLOR EIGSTI Two-time Grammy nominee Taylor Eigsti is a jazz pianist with a mature, intuitive playing style. Most associated with post-bop, he also incorporates elements of funk and soul in his music. The 22-year-old began playing at the age of four and was often considered a child prodigy. By age eight his talent was obvious, and he was invited to open for jazz piano great David Benoit. He made his first CD at 14 with Dave Brubeck on drums and now has released five albums. Inspired by his sister Shannon, a jazz and rock pianist who died when he was three, Taylor is determined to maximize and share his talent. At 15, Taylor joined the teaching staff at the Stanford University Jazz Workshop. At the same time, he graduated from Woodside Priory School as a salutatorian and began studying at USC. Taylor was featured twice on Marian McPartlan'd's award-winning NPR r•-,.in "Piano jazz" He made the cover of JAZZIZ magazine in November 2006. After a few independent releases and an album called "Taylor's Dream, his national debut carne in 2003 with"Resonance; followed by"Lucky to Be Me" in 2006. Technical proficiency and an intuitive understanding of the keyboard have led Taylor to share the stage with the likes of Dave Brubeck, James Moody, Ernestine Anderson, Alan Broadbent, Rufus Reid, and Red Holloway. He currently performs with his trio and with the Brubeck Brothers Quartet. Taylor's Grammy nominations are for Best Instrumental Composition for his song Argument" and Best Jazz Solo Performance on "Freedom Jazz Dance" KEITH ISFIDDIVIONT Born in the jazz-rich city of St. Louis, Missouri, saxophonist Keith Fiddmont received his first formal training on piano, switching to clarinet and saxophone in high school. After receiving a B.S. degree in filmmaking from Boston University, Keith earned a Master's of Music degree in jazz and Commercial Music from the Manhattan School of Music. During his graduate studies, Keith toured the world with the Lionel Hampton Orchestra and remained with the group from 1985 - 1988. After playing with several small combos and big bands in and around the New York area, Keith moved to Los Angeles in 1991 and toured with singer Riclde Lee Jones. Keith has since recorded or performed live with such legends as Stevie Wonder, The Temptations, Bill Childs, Kenny Rankin and Jennifer Holliday. He is a featured player on several recently released projects: Tom Kennedy's "Basses Loaded, Gary Taylor's "Time After Time, and Leslie Draytons "Urbanesque" Keith is a member of several bands, the most notable of which is the Clayton-Hamilton Jazz Orchestra, in which he plays soprano, alto and flute. As a member of the CHJO he has been touring this year with Diana Krall and recently performed at the Las Vegas Hilton with Diana to sold out crowds. Keith is a member of the music faculty of Santa Monica City College, where, in addition to teaching academic courses, he conducts the college's jazz ensemble. ?; KAREN HAMMACK Karen Hammackbrings theelements ofclassic American roots to jazz. A Los Angeles-based pianist, Karen has performed with established jazz artists Bill Frisell, Joe Labarbera, Eric Marienthal, Scott Colley, Tierney Sutton, Stephanie Haynes, Larry Koonse, and Chuck Berghofer, to name a few. Karen has toured extensively in the U .S, Europe, and Asia with popular recording artists Tim Weisberg. Niki Haris, Perla Batalla, and Melissa Manchester among others. She has played at the Edinburgh Jazz Festival and at UCLA's Royce Hall. Playing the piano since the age of three, Karen was playing blues and jazz with some of LA's best at 16 and studied jazz at Orange Coast College. Karen has recorded and collaborated with a varied collection of artists, namely Kate McGarry, Julie Christensen, The Missiles of October, Perla Batalla, and Greg Leisz. Karen's CD "Lonesome Tree" shows her diversity and reputation as a fine soulful player and composer. Her credits also include a debut CD entitled "Above the Clouds" 1w1 j..i Fes" She teaches piano privately and at the Ojai Performing Arts Theater Academy. Active in jazz education for youth, Karen performs at schools from kindergarten through high school throughout the L.A. area with the Bobby Rodriguez Jazz Adventure Series. ?NIb HARIS Niki Haris, daughter of jazz great Gene Harris, attended college in southern California and initially pursued a singing career, ultimately expanding her performing horizons to include dancing, ch_. _,.t,.,h and acting. Building upon her initial successes as a vocalist she has now performed with and/or .....,,.led with Ray Charles, David Sanborn, Michael Sembello, Leann Rimes, Santana, Luther Vandross, Stanley Turrentine, the Righteous Bros., Julian Lennon, Anita Baker, Mick Jagger, Whitney Houston, and Madonna. Niki vocals are featured on the soundtracks of Whoopi Goldberg's "Corrina Cortina," DreamWorkd '"Ihe Big Green," "Coyote Ugly" with Leann Rimes, and Disney's Anastasia." She has recorded multiple television themes, co-writing and p-.f....ing two new songs for the Fox series "Dark Angel." After choreographing the MTV Awards for Madonna, Niki helped stage scenes for Sharon Stone in "Basic Instinct" and TV's "Melrose Place" Lead appearances in Madonnas "Truth or Dare" and as featured artist on the HBO special "Sandra After Dark" plus roles in Pacino & De Niro's"Heat" Niki toured with her father and promoted their albums, "Down Home Blues, and"In His Hands" and their live CD, "Jazz Alley Cats: Madonna hired Niki for her Drowned World Tour 2002 and the Grammy- nominated music video "Music." After two back-to-back tours, Niki recorded the dance CD "Total Love" and a live gospel record "The Beginning." She has completed another gospel CD "Live at Agape l, ajazz CD "Live in Bern Switzerland, toured Europe with her jazz quartet, and given gospel concerts since the birth of her daughter Jordan. 6 VM J=z Festival. UiHER HUGHES Musician, record producer, music publisher, and teacher Luther Hughes spends all his time making music. Trained as a bassist, playing both classical and jazz, Luther currently leads the Cannonball-Coltrane Project and regularly performs with Nancy Wilson. Over the past 35 years he has performed or recorded with jazz legends such as Gene Harris, Mundell Lowe, Joe Henderson, Carmen MacRae, Willie Bobo, Horace Silver, Harold Land, Don Ellis, Joe Pass, Louis Bellson, Quincy Jones, Pat Metheny, and Hampton Hawes. His discography dates back to 1971 when he made a .:.,..,. I with Gene Harris on the United Artists label. In 2004, Luther founded Primrose Lane Music and now produces records and publishes music on his own label. Luther instructs music at Saddleback College and California State University Fullerton and privately from his home studio. He serves as Regional Director for Bruce Forman's Jazz Masters Workshop. Luther has taught at CSULB, Golden West College and at the Musicians Institute in Hollywood. Host of two radio programs, he also has performed in musical theater and television. Luther has played atjazz f-:.ols throughout the world including the Monterey Jazz Festival and Montreux. IWENNIS IRWIN "I knew that I wanted Dennis Irwin on the bass. His sound and feel is a drummer's dream. This is evident in his highly regarded performances with Art Blakey and Mel Lewis, said drummer Marc Wilson on forming the Arts and Crafts quartet and his recording of the same name. Originally from Alabama, Dennis Irwin starred playing the double bass at age 19 at North Texas State University, where he was already playing the clarinet. After performing with Red Garland, Dennis moved to New York and worked with Jackie Paris, Mose Allison and Berry Carter. He then toured with Art Blakeys Jazz Messengers and made several recordings with the group. One of them was "In My Prime," which features his own composition,"Kamala" Dennis then toured with noted jazz artists that included Chet Baker, Horace Silver, the Mel Lewis Jazz Orchestra, Johnny Griffin, Bennie Wallace and Dom Salvador da Silva. Dennis has been a member of Matt Wilson's Arts and Crafts since its founding and can be heard on the bass and clarinet on the band's recently released CD "The Scenic Route." A member of today's Vanguard Jazz Orchestra, Dennis also works with Joe Lovano and John Scofield. He toured with the Joe Lovano Nonet in Europe in 2006. His recordings with Vanguard include "Thad Jones Legacy, Lickery Split, and"Can I Persuade You?" 4PAULKREIBICH A mainstay on the jazz scene in his native Los Angeles and internationally, Paul Kreibich is a musician, composer and educator. He plays and composes for Luther Hughes and the Cannonball-Coltrane Project. Trekkies have heard him as the camera musician on Star Trek Deep Space Nine. He has drummed on tour with such world- class artists as Ray Charles, Carmen McRae, Nancy Wilson, Red Rodney, Mose Allison, and the Woody Herman Orchestra. From 1995 to 2000 he toured and recorded with the great pianist Gene Harris. With over 70 discography credits to date, Paul has recorded with Ray Charles, Gene Harris, Phil Woods, Diane Reeves, James Moody, Cedar Walton, Bobby Shew, Jon Hendricks, Bill Perkins, Herb Geller, Bob Cooper, Charlie Shoemake, Gerald Wiggins, and Conte Candoli. He is featured on some recordings of note, Phil Woods: "Grooviri to Marry Paich, "The Mike Barone Big Band: Live 2005!" and "Metropole" Noted by many of his contemporaries as a "melodic drummer," jazz reviewers have praised Pains brushwork and artful timekeeping. In addition to drumming, Paul's two CD releases as a leader, "Lonesome Tree" and "The jazz Coop: Spiral Stairway," showcase his original compositions. Drumming since the age of nine, Paul studied at the Berklee College of Music and now teaches in the jazz department at California State University Fullerton and privately. BRANDON LEE The middle of three siblings in a musical family, Brandon Lee was born in Houston, Texas and began playing piano and trumpet at an early age. Encouraged by his band director father, his interest in music began in the fourth grade. He studied music theory and history at the Houston High School for the Performing and Visual Arts, becoming the student director of the jazz band in his second year. He has performed with several Houston jazz ensembles and earned many awards - most notably, the 2001 Clifford Brown and Stan Getz Fellowship Award. A participant in the 2000 Vail Jazz Workshop, he was later chosen by Wynton Marsalis to perform with the Lincoln Center Jazz Orchestra in a tribute to Louis Armstrong. Brandon has written several jazz compositions and launched a new jazz Studies Program at The Juilliard School, from which he recently graduated with a Master in Music degree. In his five years in New York, Brandon has played with Benny Golson, Frank Wess, Clark Terry, Joe Wilder, Wynton Marsalis, Wycliffe Gordon, Tom Harell, Hank Jones, Ray Brown, Eddie Henderson, Bob Leslie Hurst, Billy Childs, Peter Washington, Carla Cook, Carl Allen, Ernestine Anderson and Lewis Nash. He has had many gigs in New York leading his own group, playing original compositions and arrangements and is about to release his first CD as a leader. ON x CLENDON Among his gigs this past summer, drummer Aaron McLendon played at the Arturo Sandoval Jazz Club with Eldar and at the Hollywood Bowl Originally from Southern California, Aaron has been playing drums since the age of thirteen. His influences include Elvin Jones, Tony Williams, Philly Joe Jones, Milford Graves, Art Blakey, John Coltrane, Miles Davis, Roy Haynes, Thelonious Monk, Wayne Shorter, The Beatles, Nirvana, and JS Bach, to mention a few. In 2005, Aaron received his graduate degree from California Institute of the Arts, where he studied with Vaud Jazz Fes6i+rad Joe LaBarbara and Ghanaian Master, Alfred Ladzekpo. He has since been active in Los Angeles and abroad, playing in a diverse range of musical situations. In May of this year Aaron toured internationally with pianist Eldar Djangirov and bassist Earl Travis. P-f ....antes and/or recordings of note include those with Angelo Moore (of Fishbone), funk icon George Clinton, Taylor Eigsti, Eldar Djangirov, Shock G, Candyman 187, Larry Koonse, Christian Scott, Ishmael Wadada Leo Smith, Alan Pasqua, and Terence Howard. OONYMONACO Tony Monaco started playing the accordion at age eight. At twelve, he discovered jazz organ, and Monaco played in jazz clubs around Columbus, Ohio while learning to master the Hammond B-3. Influenced by such greats as Hank Mart and Don Patterson, his fascination led him to legends Jimmy McGriff, Richard "Groove" Holmes, Charles Earland, Jack McDuff, and Dr. Lonnie Smith. Jimmy Smith called on Tony's 16' birthday and shared secrets with the young jazzman over the phone and thereafter on several occasions, Smith later invited Monaco met Joey DeFransesco, the experienced jazz organist recognized Monacos talents and offered to produce a CD for him. "Burniti Grooves" sparked international attention. Monaco moved on to regional and national tours. Reviewed in Keyboard, Jazz Improv, Allaboutjazz.com, and AMG, it was named "Hottest Single of the Month" in Jazzusa. com. Monaco's second national release "Master Chops T," climbed into the top 10 on jazz radio charts. Summit Records then released "Intimately Live at the 501," which immediately climbed the charts. Monaco continued to perform widely and soon released his fourth album, A New Generation, to favorable reviews. In his new home recording studio, Monaco recorded his 5' release on Summit,"Fiery Blues, which outsold previous releases. He toured the US, Australia, New Caledonia, and Canada in 2005 and came home to record "East to West" on his newly formed "Chicken Coup Records:' Tours in Jakarta, Indonesia for the JAVA jazz Festival, Europe, and US as well as being featured on the cover of Keyboard Magazine were some of the highlights of Tony's 2006. Voted a top B-3 player in 2005, 2006 and 2007 in the Downbeat Critics poll and Readers poll, as well as JazzTimes Readers poll, Tony has now gained the recognition he so justly deserves. *`EWIS NASH Having appeared on more than three-hundred albums, Lewis is the drummer of choice for an amazing array of artists - from veteran jazz masters to some of today's brightest emerging stars. Born in Phoenix, Arizona, Lewis started playing drums at age ten. At nineteen, he began performing with local jazz bands while attending Arizona State University and by the time he was twenty-one was his hometown's "first call" jazz drummer, performing with legends like Sonny Stitt, Art Pepper, Lee Konitz, Barney Kessell and Red Garland when they appeared there. Lewis moved to New York City in 1981 and joined vocalist Betry Carter's trio with whom he toured for 4 years. He has performed or recorded with many jazz immortals including Oscar Peterson, J .J. Johnson, Dizzy Gillespie, Sonny Rollins, Benny Carter, Clark Terry, Stan Getz, Milt Jackson, Horace Silver, Ron Carter, Jim Hall and Ray Brown as well as with Wynton and Branford Marsalis and was a member of pianist Tommy Flanagan's trio for ten years. He also leads his own groups from duo to septet. In addition to his many touring and recording credits, Lewis has become a much sought after jazz educator. His lectures and workshops at elementary and high schools, music camps, universities and conservatories around the world are as much in demand as his bandstand and studio skills. A member of the faculty at the Juilliard Institute for jazz Studies, this is the fifth year Lewis has been a member of the teaching staff at the Vail Jazz Workshop. NELSON EVE OWT Exposed to the vibraphone in his teens in his hometown Pittsburgh, Steve Nelson listened to Milt Jacksotis straight-ahead style, played a little piano, and started doing "gigs around town with local cats." After a year with guitarist Grant Green he was playing and recording with his Rutgers professors James Spaulding and Kenny Barron, before landing a spot in David "Fathead" Newmatis quintet, a connection that lasted five years, followed by a three year stint with the George Shearing Quintet. He credits his brother for taking him to the Rutgers University campus, where Steve sat in and soon enrolled in the fledgling jazz program. He now has a bachelor's of arts degree and master's degree in music performance from Rutgers. Through his connection to Rutgers, Steve met Mulgrew Miller. "From the first time that we played together it was magic, man, and wive been playing together ever since" His influences expanded in the 80s and 90s as he played with Bobby Watson, Donald Brown, Curtis Lundy, James Williams, Geoffrey Keezer and Lewis Nash, to name just a few. As his playing progressed he was further influenced by vibraphonist's Bobby Hutchinson. In the late 90s he joined Dave Holland's award winning quintet and big band and has recorded and toured extensively with both groups. As a leader he has recorded "Full Nelson" and "New Beginnings" iw-HARLIE WENS Charlie Owens began a lifelong study of reed instruments when he received a saxophone at age 8. He maintains professional proficiency on tenor, alto, soprano, and baritone saxophones; clarinet, flute; oboe, bassoon and English horn. His rare ability to produce original sounds on these instruments places him in demand as a first-call studio musician. He is also a popular nightclub/concert performer and has played on numerous hit records, including his baritone solo on "Sophisticated Lady" on the Grammy Award-winning Ellington album "Hot and Bothered" Charlie tours the U.S. and Europe with his own group and has produced two albums with them. He has recorded with a vast list of artists, among them are Miles Davis, Marvin Gaye, Dave Grusin, Jerry Lee Lewis, Spike Robinson, and Barbara Streisand. Recordings, performances, and tours include work with Jeff Clayton, Mercer Ellington, Mango Santamaria, the Gerald Wilson Orchestra, and Frank Zappa. As a band member in the Air Force stationed 0VW'Jazz.Festivd in Puerto Rico, he developed a lasting love for Afro-Cuban music After military service, he attended Berklee School of Music and joined the Buddy Rich Band before moving west to Los Angeles. Maintaining a dedicated commitment to education throughout his career, he loves to teach. "Sharing techniques and experiences with young players expedites their careers and assures that jazz will endure, he says. He is the leader of a group of musicians who plays in the Los Angeles Jazz Society's Jazz in School" program, presenting free interactive concerts in elementary schools. He currently teaches at the University of Southern California, where he is earning a masters degree in composition and woodwinds. iARISH :L-AGHAVAN Twenty-four-year-old Harish Raghavan has quickly become an acclaimed bass player. He started his study of the instrument at 17 and recently graduated from the music program at the University of Southern California, where he studied with John Clayton and Robert Hurst III. Harish has appeared- on stage with many well-known and respected artists such as Ralph Moore from the Tonight Show, Kei Akagi of the Miles Davis Band, Ernie Andrews, Gilbert Castellanos, Taylor Eigsri, Stix Hooper, Billy Childs, Gerald Clayton, Stefon Harris, Brian Lynch, Phil Ranelin, Willie Jones III, Eldar, and many more. An accomplished composer, he writes jazz and arranges for a wide variety of other styles. Harish has given clinics and participated in many workshops to educate people on the arts, and about jazz music in particular. Future plans include continuing to perform and record, as well as compose for other music styles. N6...... ..w...Llly.,, .. ;d9.,,f?AVc+rv Saw* I!W ?uN RaEr Drummer Herlin Riley was born into a musical family in New Orleans, Louisiana. He began playing the drums at age three and took up the trumpet in high school as well, but he quit playing trumpet in college and concentrated on the drums thereafter. His early influences of the rich New Orleans jazz tradition remain in his playing today and his signatureswingingsryleisunmistakable. From 1984 through 1987, Herlin was a member of Ahmad Jamal's trio. He has performed and/ or recorded with Dianne Reeves, Marcus Roberts, Monty Alexander, Wycliffe Gordon, Branford Marsalis, Dr. John, Harry Connick, Jr., George Benson, Steve Tune, and 'The Clayton Brothers, among others. In the spring of 1988, he joined Wynton Marsalis's septet, touring and recording with the group for six years. He also became a member of Wynton1 award winning Lincoln CenterJazz Orchestra and has toured throughout the world with this band. He has released one recording as a leader, "Watch What You're Doing: which features fellow LCJO members. His theater experience includes playing in "One Mo Time" and "Satchmo: Americas Musical Legend." Herlin appeared on the cover of the April 1995 issue of Modern Drummer and is featured in an instructional video, New Orleans Drumming: Ragtime and Beyond - Evolution of a Style. ?TERELL AFFORD Terell picked up the trumpet at thirteen and never put it down again. Trained as both a classical and jazz trumpeter, he received a Bachelor of Science in Music Education from the University of Maryland, and a Master of Music degree from Rutgers University. Terells career took off in the early 1990's when he recorded and performed with Bobby Watson's acclaimed quintet Horizon. In 1997, McCoy Tyner added Terell to his Latin All-Stars Band saying,"Terell is one of the great players of our time, a fabulous trumpet player. He has his own voice on his instrument-a very personal sound" Since the mid-1990's, Terell has performed with the Clayton Brothers Quintet, Bill Cunliffe, Cedar Walton and Herbie Mann and appeared on over 50 recordings, including two CDs he made for the Candid label, "Time to Let Go" and "Centripetal Force: More recent CDs include "New Beginnings" and"Taking Chances (Live at the Dakota)" on MAXJAZZ. Terell has toured with the Kenny Barron Quintet and played with the Carnegie Hall Jazz Band and the Lincoln CenterJazz Orchestra. A member of Mart Wilson's Arts and Crafts, Terell can be heard on the band's most recent CD "The Scenic Route" An active music educator, Terell is Director of Jazz Studies at Temple University and a member of the faculty at the Juilliard Institute for Jazz Studies. He has been a member of the Vail Jazz Workshop teaching staff for the past ten years. 1WRYVERSACE Since his June 2002 move to New York City, jazz organist, pianist, and accordionist Gary Versace has fast become one of the busiest and most versatile musicians on the scene. He recently partnered with saxophonist Lee Konitz on a duo recording and completed a six-week Asian and European tour with guitarist John Scofield. He also toured Europe with guitarist John Abercrombie and drummer Adam Nussbaum. Voted a "rising star" on the Hammond organ in the 2004 and 2005 Downbeat critics' polls, Gary was the subject of a feature article in Keyboard's July 2004 issue. Gary played accordion on Maria Schneider's Grammy-winning "Concert in the Garden" and piano on John Hollenbeck's Grammy-nominated, "A Blessing." He has recorded two albums as a leader on Hammond organ and completed a piano trio record featuring bassist Johannes Weidenmueller and drummer Billy Drummond. Over the past five years, Gary has appeared as a sideman on over 30 recordings with artists on ACT, Omnitone, High Note, Justin Time, ArtistShare, Fresh Sound, Steeplechase, and Criss Cross labels. Gary co-led the band "Project O" with trumpeter Ingrid Jensen and saxophonists Seamus Blake and Steve Wilson. He performed in a two-piano recital with Marian McPardand and appeared on her 1999 National Public Radio program, "Piano Jazz." Gary earned a master's degree in music performance from the Eastman School of Music and spent eight years as a tenured associate professor of jazz studies at the University of Oregon. He remains active as a clinician and guest soloist nationally and around the world. Va im Fes" 4MATTWILSON Born in Knoxville, Illinois in 1964, Mart felt lucky to have parents who encouraged his creative pursuits. He became interested in the drums in third grade after seeing Buddy Rich on the"I Love Lucy Show" Inspired, he pooled some capital and purchased drum sticks at the local music store. He then began exploring cookware and five-gallon buckets as sound sources. He attended Wichita State University and was exposed to percussionist JC Combs, playing works that featured strange components such as pinball machines, cloggers, bowlers and professional wrestlers. After college he began playing professionally f ffrime and has now appeared on over 160 albums playing side to such jazz notables as Charlie Haden, Dewey Redman and Lee Konitz among many others. In 1996 Mart started the Marc Wilson Quartet which has toured the US, Europe and Australia and in 2000 Mart formed Arts and Crafts. Since that time the band has made three critically acclaimed recordings "Arts and Crafts" (2001), "Wake Up! (To What's Happening)" (2004) and "The Scenic Route" (2007). The band was voted one of the top acoustic jazz groups in the 2005 Downbeat Critics Poll and Matt has won numerous awards including jazz Drummer of the Year by the jazz journalists Association in 2003 and for the past four years has been voted #1 Rising Star Drummer in the Downbeat International Critics Poll. RICKEY OODARD Saxophonist Rickey Woodard comes from a family of musicians. His father taught him to play the saxophone and piano. Along with his sisters, brothers, cousins, and uncles in his Nashville neighborhood, he formed a family band and played in roadhouses and clubs across Tennessee. Early gigs were in blues and R&B. He was soon leaning to jazz as he began listening to Stanley Turrenrine and Ben Webster. Other early influences included Gene Ammons, Coleman Hawkins, and Hank Mobley. His primary instrument is the tenor, but he also plays the alto, and soprano saxophones plus clarinet, flute and guitar. He has performed worldwide with Frank Sinatra, Ella Fitzgerald, Ernestine Anderson, Benny Caner, Horace Silver, Kenny Burell, Benny Green, Christian McBride and Eric Reed. Rickey was a permanent member of the Ray Charles Band in his 20s and toured the world for seven years. He works now with the Clayton Hamilton Jazz Orchestra and Frank Capps juggernaut Big Band and has recently launched a new group featuring 4 saxophones, "Four Brothers and Others" Rickey is received warmly in Europe and the UK and equally on the international jazz festival circuit. He can be heard as a leader on the following CDs: "Yazoo," "California Cooking, Volumes 1 and 2-Tokyo Express;' "The Silver Strut" and "Picture This" and his newest release due out shortly, "Why Did I Do It" Vail Ja-- za Fes" VAIL JAZZ WORKSHOP ALLSTARS As part of the Festival, 12 dedicated and highly gifted high school'-aged musicians from throughout the United States and Canada receive scholarships to participate in an exceptional learning opportunity. The Vail Jazz Workshop enables these student musicians to study in an environment that provides intense interaction with their instructors, as well as with their fellow students, while providing them with the invaluable opportunity to perform alongside the Festival musicians at the Labor Day Weekend Parry. John Clayton, bass virtuoso, directs the Workshop, along with Jeff Clayton, sax and woodwinds; Terell Stafford, trumpet; Bill Cunliffe, piano; and Lewis Nash, drums. We are deeply indebted to this all-star faculty for its extraordinary generosity in helping us continue a tradition that has established the Workshop as one of our nations leading jazz education programs. These students become the' Vail Jazz Workshop All Stars: www.vaiijazz.org 888-VAIL-JAM Vail Jazz Festival 0 TRAVIS N. NTOINE TRUMPET Travis N. Antoines musical formula was to start playing trumpet at age five and add jazz at six. A Brooklyn native, Travis attended the Juilliard MAP Program and the Manhattan School of Music summer camp, plus the Harlem School of the Arts prep program, all with scholarships. He has played in the high school Thelonious Monk Combo of New York, the All Borough Symphonic Band, the Mark Brown Latin Ensemble, and the LaGuardia High School Senior Jazz Band. Listening to Monks music is one of Travis's favorite things, and he finds the colors and rhythms of Monk to be beautiful. He has performed in school, dubs, restaurants, churches, and street fairs. He has been part of groups that performed for Mayor Bloomberg and Hilary Clinton and has shared the stage with Wynton Marsalis, Ray Vega, Cecil Bridgewater, Jeremy Pelt, Victor Goines, Bobby Watson, Slide Hampton and many others. Travis has been selected as an Ella Fitzgerald Charitable Foundation Scholar. The Ella Fitzgerald Charitable Foundation has provided funding for his Workshop Scholarship. ELIANA THAYDE WFBASS Sixteen-year-old Eliana ("Ellie) Athayde began playing bass at age 11. She also took violin and piano lessons and has been studying saxophone for five years. Ellie plays in her high school jazz band and wind ensemble and sings in the schools Chamber Singers and Womeris Octet. Outside of school she participated in a Brazilian combo at the Berkeley Jazz School and is currently in the San Francisco Jazz All Star High School Band, the Latin Jazz Youth Ensemble of SF, and the SF Symphony Youth Orchestra. She received an outstanding soloist award from DownBeat Magazine in 2004. Her performance work is extensive at SF area festivals, in jazz combos, and big bands. A sophomore at Acalanes High School, Ellie shows her horse in three-day eventing and plays many benefit gigs. Ellies older brother, Kyle, a trumpeter, is a Vail Jazz Workshop alumnus, now studying at Juilliard. DAM ARRUDA DRUMS Adam plays in all of the bands and orchestra at Torontos Earl Haig Secondary High School, where he will be a senior in the fall. He has played in numerous ensembles at Humber Community College jazz programs for the past six years, including an appearance at the North Sea Jazz Festival. His awards are numerous, and Adam has often been a finalist at the Music Fest in Canada. Her... ,.L-.s regularly in T in three quartets. He was a member of the Gibson/Baldwin GRAMMY High School Band this year and the Brubeck Summer Jazz Colony Combo in 2006 as well as the Yamaha All Star Big Band. He rutored younger students on drums in 2005 and 2006 at no charge. Adam's main goal for the Vail Jazz Workshop is to better his skills and improve his musicality in a small group setting. He plans to attend a university in New York City to study jazz after his high school graduation. Ad&OWEN BRODER 'ALTO SAXOPHONE To date, the highlight of Owen Brodees music career was winning the Jacksonville Symphony Orchestra Concerto Competition and performing Artie Shaw's Clarinet Concerto with them. Born in Detroit, Owen has lived in Florida since he was seven. He plays alto and baritone saxophone in addition to the clarinet (B flat and bass). His life is in balance with interests in rods climbing and travel that included a month in Canada with a youth peace awareness organization. Owen has studied piano, clarinet and saxophone privately since the age of four, plus three years at Peabody Preparatory School. He attended summer music programs at Interlochen, the Aebersold Summer Improvisation Camp, and the Eastman Summer Jazz Program. Owen will be a senior at the North Carolina School of the Arts in the fall, where he plays in jazz bands and wind ensembles that include the Hot 7 Jazz Combo and the North Carolina Saxophone Quartet. VA CH BROWN SS In addition to playing the electric bass, Zach Brown's interest in jazz extends to the technical side of music. He is a sound technician and has engineered recordings of local musicians in his home state of Maryland, including one that won him a DownBeat Magazine award. Accepted into the Eastman Jazz Summer Studies Program in 2005, Zach also formed his own jazz trio. He began music studies in the first grade and studied piano, cello, percussion, and bass. Now 17, Zach has been selected to the All State Jazz Band, the All State Orchestra, the Greater Baltimore Youth Orchestra, his high school orchestra, and wind and jazz ensembles. At the Vail Jazz Workshop, he wants to . r. his ensemble playing and musical interaction with others. Zach and his brother played a series of free concerts at a senior center, and he plans to continue pt. f ....ing for those who cannot afford to see live music. BRYAN CARTER RUMS Sixteen-year-old Bryan Carter attends Sycamore High School in Dekalb County, Illinois where he is an honor roll student. He has studied the drums for 10 years and was awarded the IAJE Leadership Award in 2006. He also received the Outstanding Musicianship Award at the New Trier Jazz Festival and the Best Rhythm Section Player award and was selected for the All-State Honors Jazz Combo. His goals for the Vail Jazz Workshop are to better his brush technique, further his musicality, and add to his understanding of jazz history and theory. Bryan has played or recorded music with Jon Faddis, Clark Terry, Kirk Whalum, Terrell Stafford, Bobby Watson, and Victor Goines. He considers himself a straight-ahead jazz musician and performs with the musicians and combos at Northern Illinois University. Among his goals, he would like to start an instructional percussion class in local elementary and middle schools. 0 Vail Jazz Festval NICK FRENAY UNIPET Impressed with high notes and fast runs of jazz greats at age 11, trumpeter Nick Frenay decided to rediscover Louis Armstrong and learn the roots of jazz at age 14. Art Blakey was his favorite, but he checked out King Oliver, Freddie Keppard, and Bix Beiderbeek. He transcribed Chet Baker, found Nicholas Payton, and went back to Miles and Trane. At 11, Nick formed a 7- piece combo and played regularly. Hes played in jazz bands and big bands in central New York, winning an IAJE Special Citation for Outstanding Musicianship at the Syracuse Jazz Fest. He received the judge's Choice Award at the 2006 Berklee High School Jazz Festival. At 16, he has been selected for the Gibson/Baldwin GRAMMY High School Band and 2007 Next Generation Jazz Orchestra and visited Pans with them this summer. Nick also plays trombone and attends Manlius Pebble Hill High School in DeWitt, New York. Nick has been selected as an Ella Fitzgerald Charitable Foundation Scholar. The Ella Fitzgerald Charitable Foundation has provided funding for his Workshop Scholarship. CHAD LEFKOWITZ- ROWN TENOR SAXOPHONE A winner of DownBeat Magazine awards in all three years during junior high school, Chad is now 17 and has just won DownBeat Magazines 2007 Best High School Instrumental Jazz Soloist, Blues/Pop/Rock Soloist, and Small Jazz Combo awards. A member of the New York All-State Jazz Ensemble, Chad has played as a guest soloist with the Ithaca College Jazz Band, and performed with Josh Groban, Bobby Watson, Chris Vadala, Steve Brown, and Rick Montalbano. Apart from attending summer workshops at Berklee College and the New York State School of the Arts Jazz Studies Program, Chad has performed in numerous chanty concerts. He would like to teach jazz and jazz appreciation to underprivileged peers and younger students and has played at schools and festivals free of charge. He has played varsity tennis, travel hockey, and soccer for seven years, playing lead roles in three school theater productions while maintaining a high 90s average. Chad also plays alto sax and clarinet. CHRISTIAN LI PIANO Pianist Christian Li has plans that include a lifetime of music Ranked first in his class, Christian wants to continue his musical education at the Manhattan School of Music. Born in Montreal and a New York resident, he played classical piano from the age of six to 13, when he discovered jazz and began immediately to pore over books on theory, recordings, and exercises. In summer camps, he worked with Bill Cunliffe and Renee Rosnes. Christian also plays clarinet, alto saxophone, and drums. He won two DownBeat music awards in 2004 and attended the Skidmore Jazz Institute in 2005 and 2006. At the Vail Jazz Workshop, Christian wants to improve on his sense of feel, taste, and expression; become a better arranger and writer; improve his harmonic/ chordal knowledge, and be innovative in solo and group settings. Tall order, but for someone who began by studying Herbie Hancock and working backward to Benny Goodman and Vijay Iyer, no problem. HAILEY NISWANGER ALTO SAXOPHONE At 17, Hailey Niswanger already has a varied list of solid music studies, beginning with piano lessons at age five for 11 years. She began to study alto sax at 10 and is teaching herself flute. Hailey was selected to the Gibson/Baldwin GRAMMY High School Band in 2007 and plays in several Oregon orchestras, bands, and combos as well as the Metropolitan Youth Symphony. She has attended Berklee Colleges Summer Jazz Workshop for two years and was the schools festival superior soloist for combo and big band. Haney says she plays all styles and listens to all eras of jazz. Her favorite players on her instrument are Cannonball Adderley, Kenny Garrett, and Chris Potter. She will continue to teach others music without charge and perform at events that benefit the community. For a very different kind of excitement, Hailey enjoys whitewater rafting and skiing. She plans to attend a music college after high school. JOSHUA WILLIAMS TRUMPET A student at the Metro Academic and Classical High School in St. Louis, Joshua Williams began his music studies at 10 focusing on classical music and only recently began to play jazz, using open mic" opportunities to sit in with visiting jazz musicians. He has been First Chair in the Si. Louis Youth Symphony Orchestra, the All-District 8, All-State Jazz, Orchestra, and Band, The Jazz Edge Big Band, the YMCA Youth Orchestra, and the St. Louis Wind Symphony. He has studied classical trumpet with Susan Slaughter of the St. Louis Symphony and taken lessons from Wynton Marsalis and Nicholas Payton. He considers his listening experiences never-ending because he enjoys transcribing favorite musicians so much. At the Vail Jazz Workshop, Joshua wants to soak up all the information thrown at him by Terrell Stafford and to fine-rune his ear-training practices. SAM YULSMAN PIANO Colorado resident Sam Yulsman attended the prestigous Brubeck Summer Jazz Colony in 2006 and has been a member of the Telluride Jazz All Stars the past two years. He has been playing for the last three years in concerts and gigs as part of the extensive programs of the Colorado Conservatory for the Jazz Arts. He was winner of the classical concerto competition of the Longmont Symphony in January 2007. IAJE awarded him a Special Citation for Outstanding Musicianship for piano solo at the UNC/ Greeley Jazz Festival. Sam is strongly rooted in the work of Bill Evans, Wynton Kelly, Bud Powell, Erroll Garner, Red Garland, Herbie Hancock, Chick Corea, Donald Brown, Ahmad Jamal, and Monk. He has helped form and lead quartets and sextets as well as writing and arranging music for them. Sam feels his comping will benefit from the new and experienced advice available to him at this workshop. r= ,s f Z1 ?:fF :? ? ?? Ali ? P' •l:'. - 1 <. ? rF i 11 P? z r i s tt r f .-?...__- r ?t - t )1 - z Now starting its 11th year, the VJF's Jazz Goes to School offers innovative and fully-integrated . approach to learning both music and social studies at the elementary school level. The program is offered free of charge to every 4th and 5th grader in Eagle County's public and private schools, a total of 1,000 students this year. Over 10,000 students have been exposed to JGTS since its inception. Jazz Goes to School gives kids a hands-on introduction to jazz "S music from playing the drums and xylophones to learning about the ins The benefirs of an elemenG-uy school and outs of the jazz greats. As the level music education are well established only original American art form, jazz a a ! as an effecti ve tool for reaching lLids the plays an important role in our lives, rhinkittg!&N essential to success in any and JGTS instills that sense of pride ,c academic discipline, "jazz Goes to School] , in students. has allowedmystudentsthediversirythey need for mu- 61,,;appreuauon ,k,h believe A it .will continue ,ro„wbroaden ?stadents' honzons'ai?d awareness in, many aspects ,rr ,, of then young lives, satd.Marcie Gass of+,;.. ; a Gypsuin Elementary School. s. wvvw.vaiijazz.org 888-VAIL-JAM 4 14 VW Jan Festival _.... .Ww_ Donors and Support JAZZ RIM= (1j1 ZX0 end above) Colorado Council on the Arts Howard & Cathy Stone ,JAZZ fl d i uh ($6,000 aW above) Alpine Bank The Evjue Foundation, Inc. - The Chari- table Arm of the Capital Times Allan Finney & Nancy Gage Ella Fitzgerald Charitable Foundation Integrity Mortgage of the Rockies Peter Knobel Mike & Lucy Peak Town of Vail Vail Valley Foundation JAZZ PATRON 03o00 end above) Barbash Family Fund Wing & Maureen Mayer Ned Radinsky Robert & Gretchen Ravenscroft Verna Mae & Phil Smiley Wiegers Family Foundation JAZZ LOVER (31,600 83W ebm) BBE Sound Evergreen Lodge Robert & Debbie King Ford Thomas and Joan Francis Charitable Trust Hernreich Foundation Kroger Company Nance & David Lodge Loewenstern Foundation Pat & Larry Stewart JAZZ FAN (3T80 and above) Charles S. Ackerman Avon Elementary School PTA Jackie & Howard Banchik Jim & Sue Bartlett Benderly Economics Dr. Kenneth Blaydow Dr. James Bloyer Brush Creek Elementary School PTO Colorado Mountain Express Joanne & Jack Crosby Edwards Elementary School PTA Ralph & Jennifer Ehrenpreis FIRSTBANK Gypsum Elementary School PTO Alan & Gloria Hassman Gary & Sylvia Jacobs Ann & Tom Kirk Marketplace on Meadow Drive George Mizner, M.D. Richard O'Dell & Colin Bricker Jay & Amy Regan Jean & Richard Swank Dhuanne & Doug Tansill Taste of Vail, Inc. Vail Mountain School JAZZ SUPPORTER (S0 83rd abM) Doris Bailey Belfor USA Eleanor & Gus Bramante Domino's Pizza Eagle Valley Elementary School PTO Kathy & Dave Ferguson Steven J. Fogel Miriam Futernick Diana Hearne Betsy & Lester Hendrickson Laurie & Robert Herren Kirby Cosmos BBQ Judy & Alan Kosloff Merv Lapin Consuelo Lopez-Morillas Los Amigos Restaurant Thomas Murawski Gary & Virginia McDanield Meadow Mountain Elementary School PTA Morter Aker Architects NCBW, Orange County Chapter Pollack Family Foundation Red Hill Elementary School St. Clare Of Assisi School Stephen Sweaney & Judy Withee Rocky Mountain Reprographics, Inc Vail Resorts, Inc. Walmart Carole & Mike Waiters Norm & Margot Welch West Coast Jazz Parry JAZZ 0100 and above) Paul Caldwell & Sue Mason Bill Cunliffe Sallie Dean & Larry Roush Abigail Dixon Kim Drummond Mr. & Mrs. Andrew Garb Beery J. Hoover Lee Huff Mr. & Mrs. C. B. Hurts Isabelle Kaminsky Jessie & Robert Kellman Bettan Laughlin Starr Levey Lohre & Associates Marble Slab Creamery Sherwin Memel Peter Poses Mr. & Mrs. Andrew Potash Nena Quint David Roeder Matde Rummage Lois Saffian Harriet & Bob Scheir Peggy & Clarence Shivers Roger & Carol Sperry Josef Staufer Mr. & Mrs. Les Stern Laura & Mark Taylor Marcia Thomas Drs. Anne & Dennis Wentz Jeanne & Craig White Vail Academy Sue & Jan Van Doren Mary Wilson Mary & Larry Willoughby JAZZ NowER (up b Christy Alberta Douglas Bender Laurie & John Cigna Stephen & Donna Good Ellie Klingman Connie Knight Lizerce & George Lamb Jean & Melanna Marcellot Ray Miller Marka Moser Wick Moses www.vai#amorg 888-VAIWAM . :?6,$W { - ?l f n ? mTp+ ,.ki _.:?rto?iras 5feve Larson w ui???r?? r'l?.?5?1,?'is?u';%C?"pJ??'XSIdYOt?E'?"Jt'?ifi?S?Ri?f'b'fCf;?7?? ??':')7 .IBa& B"v ZW x r.? 01-i,;- '`a"bl T~ 'Zr)W "Va11?s4Eltl" ' F'ictii?re' Sponsors Vail.famF WW N A T I O N A L colorado c;cxrnc:u. ?m rii? ENDOWMENT arts FOR THE ARTS «??* jazz AM>?? ?'` • ouwel4.3.Q......... rif.tm.nrtoa.4 Sound Inc. c? The Evjue Foundation, Inc. Official Transportation Provider Alpine Bank *YAMAHA PmmA Wtum. Entertainment. Altitude. TRUE_LOCAL.RA010._. P l .r/7 Is, J P .. v ? ?u THE SEFNrR VAII-- t .Dy 432.3 g2.T "pIayInqwhgdw.ew.a Think Summer. Think VA 10Vail 7 avon f Plum 'a Via, t.p- 7,, ,,, Jazz FeOeatt _...., ,.. _w,.... ,..,w,., .?....,..f't ;. THE VAIL JAZZ"FOUNDATI'01.ON IC The Vail Jazz Foundation relies on your contributions to carry, on its nussion and make its programs come to fruition. Whether you're a dedicated jazz fan or simply wish to,support. ' ; youth-oriented cultural education, please, consider lending'your support!' cp'l enclose a ft of $ for The VailJazz Foundation, Inc. S0.7 "` ,Charge my gift to my credit card in the amount of $ Q MasterCard 0 Visa Q American Express Credit Card No. Expiration Date Name as appears on card Name Addre.c City .. State.. ZiF Home, Phone: ( E-Main. Please send to: The Vail Jazz Foundation, PO Box 3035, Vail, CO 81658 Donations are'tax deductible within IRS guidelines. - .q M1 a, Pw .. .. ., c r e TOMMY, ;?$ Y1, " 1s 9s "X Amem s S l u, '.'a' i A1l, Xdotw. l a THREE DOG JOAN KRIS DIAMOND RIND NIGHT ARMS DING K. EFERS N Country sensations -0 Platinum selling classic rock J) Roots rock 4 CMA-winning country4 Jo.?'iac. a ?116 . .. MUMMY. J A*f S MONES"T" y is SUMM. ALVAT U TOWER LONOiIAR LOS LONELY rk I:, QNAMIZ OF POWER Chart-topping countryJ: BOYS lP DISN" S Horn-based funk.] fR UYI JULY 13 Texicaa n rock 4 "'HIGH SCHOOL sI, a " s 5 I, i? M3 sK Y,, J1AT .? »A FUNNY T ? ?' ???? Vail V.Z?4?14,? Performing , CRAIG SHOEMAKER ?? HAPPENED ?p t KENN ( Arts Academy 'ME LOVE d LOG GINS up comedy E WAY ON G Grammy-winning snumv, AL is i TO THE FORUMa singer/songwriter 4 GORDON -0 Vilar Summer Concert Series Vail Valley Theatre Company LIG T Presented by Bud Light Legendary folk 4 VAIL COMMISSION ON SPECIAL EVENTS 2005 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: Rockv Mountain Antique Festival ? PROPOSED DATE(S): August 1St - P. 2008 _ ? AMOUNT OF CASH FUNDING REQUESTED: $10,000 PRODUCING ENTITY: Moon River Ranch President or Executive Director's Name: BrianNolan Name, and Title of Person Completing the Application: Sarah Franke/Event Coordinator Address: P.O. Box 5549, 63 Avondale Lane, Suite C1 Beaver Creek, CO 81620 Telephone: _ 970/845-1113 Cell: / FAX: _970/845-8444 WEBSITE: _httu://www.rmafest.com E-Mail Address: sarahQrmafest.com Organization's tax status: For Profit X Non-Profit* Not-for-Profit* Non-Profit (501C-3), or Not-for-Profit (501C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer TD# 84-1296504 o Does the Event benefit a chanty?;Yes No X o If yes, please name the beneficiary: Mission Statement: To develop an event that. drives traffic and promotes and enhances business- in the Lionshead_Village. Number of years your organization has been in business:. 3 • Brief Description of the. Event: The Rockv Mountain Antique Festival is an outdoor antigue show that brings upscale vendors from around the nation to the Vail Vallev for the Durvose of putting on a weekend lone festival. The event will run Fridav - Sundav and will include culinary demos. children's activities. and food & drink booths as an added -value and additional draw to the festival. • Describe where event will be located within the Town of Vail: The Festival will spread throughout the plaza in Lionshead Village. m Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: TOWCSE - 5 - Application for 2008 Funds • Please describe briefly how you will use the funds that you are requesting from the CSE: Funds allocated will be used to cover advertising,. staffing, permits, and administrative expenses for the Festival. • Will additional in-kind services be required from the Town of Vail? Yes X No If yes, please explain, including a description of anticipated. impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. In-kind services would be very much appreciated. Please see Attachment F for further explanation of required services. • Is this a: New event Existing event X Number of years in existence 3 Location(s) of event in previous years: The event currently exists in Beaver Creek Village. The event will continue in Beaver Creek. but will be held the weekend prior to the Festival's occurrence in Lionshead. • Number of participants (athletes, artists, exhibitors, etc.) anticipated 40+ Exhibitors Number of volunteers needed 20 Number of event staff 20 Total Number of spectators anticipated 3000 Local 45 % In-state (non-local) 35 % Out of State 20 % • If possible, would you intend to host the event in Vail beyond 2008? Yes X No _ If yes, for how many years beyond 2008? -indefinitely • Do you anticipate requesting funding from the CSE next year? Yes X _ No If yes, in what amount? _$10.000 REQUIRED ATTACHMENTS: ? Detailed event budget, including all anticipated revenues and expenses. (Attachment A) ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. (Attachment B) ? Previous year's event evaluation, including income and expense statement (if existing event). (Attachnient.C) ? Past or projected demographics of event attendees and spending. (Attachment D) ? Brief description of potential benefits to the Town of Vail, including an estimated # of in%,jLc.,jLjLental room nights and increased spending generated. (Attachment E) ? What return on investment should the Town of Vail expect? (Attachment E) ? Organization rosters naming: (Not Applicable) ? All officers and respective positions ? Board of Directors and positions Attachment A I Rocky Mountain Antique Festival Budget Detail Event Budget - Ironshead Description Revenues: Vendor Booth Fee Payments (50 vendor spaces at $450/space) Requested CSE Contribution Beer/Wine Sales Sponsorships Total Revenues: Expenses: Advertising Banners & Signage Brochures & Programs Newspaper Misc. Publications Radio Website Beer/Wine/Soda/ice Consulting Entertainment Children's Activities Culinary Demonstrations Music Sound E ent & Backline Event Foes Insurance Police Security Sound Permit Special Event License Tent Permit Miscellaneous Recruitment Sponsor Activities Sponsor Gifts Staff Event Workers Administration Tables/Linens Rental Tent Rental Travel & Lodging Total Expenses: Net Income/(Loss) FY 2008 Budget 22,500 10,000 0 0 32,500 1,500 1,500 5,000 2,500 1,000 250 0 0 1,000 1,500 0 0 850 2,000 2,000 50 50 125 500 2,500 0 0 0 5,000 5,000 0 0 0 32,325 175 tosMoor. 8:08 PM Attachment B VAIL COMMISSION ON SPECIAL. EVENTS 2008 EVENT FUNDING APPLICATION Marketing Plan Rocky Mountain Antique Festival As stated in the above information, the Rocky Mountain Antique Festival has been in operation in the Vail Valley for the past three years. The following advertising plan would be used for both the Beaver Creek and Vail Festivals, in a combined effort. Additionally, as we have recommended for all events listed in this proposal, the Festival would be advertised as a part of a full page comprehensive Lionshead ad that would run summer long, two to three times per week. This comprehensive ad would be a repetitive effort attempting to raise awareness that Lionshead is back and active, to consistently alert locals to the variety of events available throughout the summer and to inform both locals and destination guests of events taking place during that specific week (Please see the "Special Event Advertising Plan" section at the back of the proposal for further explanation). Newspaper. Vail Daily.- Place full page advertisements on a rotating schedule beginning two weeks prior to the Festival. Aspen Times. Place half page ads in this paper for the Friday, Saturday and Sunday before and during the Festival. Summit Times. Place half page ads in this paper for the Friday, Saturday and Sunday before and during the Festival. Glenwood Post: Place half page ads in this paper for the weekend of the Festival. Publications: Antique Trader. Place 2 half page ads in the Antique Trader. The ads will run in this publication in mid June and mid July. Television: 778. Interviews scheduled as we approach the event. Plum TV Interviews scheduled as we approach the event. The Festival would also appear on the Plum Daily Event Ticker and website calendar. Radio: Radio ad...- :sement about the event for the month of July, and the Festival weekend. Posters: 2' x 3' posters designed and displayed throughout the Vail Valley. Website: The website is currently up and running, with information for both prospective vendors and those interested in attending the show. ***In light of the fact that this event will take place in both Beaver Creek and Lionshead, the Beaver Creek Resort Company will also be contributing some funds to the advertisement of this event.*** Attachment C VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Previous Year's Event Evaluation Rocky Mountain Antique Festival Event Review: The Rocky Mountain Antique. Festival took place in Beaver Creek on July 25h-27t, 2007. The event housed a total of thirty outdoor vendors from all over the nation. In addition to a wide variety of upscale antique merchandise, the Festival also included live entertainment, culinary demos from chefs from around the Vail Valley, children's activities, and an array of restaurant booths. Event Income & Expense: Admission is not charged for the Rocky Mountain Antique Festival. Moon River Ranch charges a fee for booth rental space to each vendor, This fee covers such items as tent and table rental, security, marketing, recruitment, general operational and administrative costs. The relevant income and expense information is attached. Attachment D VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Event Demographics Rocky Mountain Antique Festival The Rocky Mountain Antique Festival has been very well. attended in. the past and seems to be growing in popularity each year. The event draws a very family centered demographic, and seems to be a mix of locals and destination guests. Due to the upscale nature of the merchandise and the chosen festival locations, the event also seems to draw a more affluent demographic than other festivals in the state. Additionally, show attendees tend to travel to the show for the day only, generally shopping in the surrounding stores and patronizing the restaurants, but rarely booking lodging. Judging by Beaver Creek bus numbers and overall sales, .a general estimate of attendance would be approximately 3000 people. Attachment E VAIL COMMISSION ON SPECIALS EVENTS 2008 EVENT FUNDING APPLICATION Benefits and Return, of Investment to the Town of Vail Rocky Mountain Antique Festival Regarding benefits to the Town of Vail, the Rocky Mountain Antique Festival would hold the same goal as each event listed in this proposal; the revitalization of the Lionshead Village. Lionshead has been close to dormant for several years. It is going to take events such as this to draw people back to the area and raise awareness that a bigger and better version of the Village is now present and accessible. The retail and restaurant spaces of the area would benefit greatly from the influx of show attendees traveling through the area. From past experience, the hotels of the area would receive bookings from the vendors participating in the show, but it is less likely that show attendees would book lodging. The Town of Vail would receive a slight return on investment through sales tax payments submitted by both Festival antique and food booth vendors. Attachment F VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT YUNDING APPLICATION Request for In-Kind Services Rocky Mountain Antique Festival To operate the Rocky Mountain Antique Festival at its optimum level, Moon River Ranch, Inc. would like to request the following in-kind services from the Town. of Vail: Police: 1. Patrol the event area on a regular basis throughout the evening as an extra measure to protect vendor merchandise from being tampered with or stolen. Public Works: 1. Provide the appropriate number of trash receptacles and the personnel to assist with trash removal from the Lionshead Village on Festival days. 2. Hang event banner in Lionshead location. 3. Hang street banners in roundabouts. Fire: 1.. Provide personnel for walk-through of the Lionshead Mall and Vail Square areas. Schedule a final walk through on Wednesday, July 30th prior to event load-in on Thursday, July 31 Is. Sales Tax: 1. Coordinate sales tax license information for all vendors prior to event start. Provide sales tax packets for Festival vendors by Wednesday, July 30`h, to be ready for check- in and load-in on Thursday, July 3Is'. VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: Colorado Grand Concours ? PROPOSED DATE(S): _ September 19-20.2008 ? AMOUNT OF CASH FUNDING REQUESTED: $5000 PRODUCING ENTITY: Colorado Grand President or Executive Director's Name: Kathv Mever Name and Title of Person Completing the Application: -Brian Nolan Event Coordination/Marketinw?R Address: P.O. Box 5549, 63 Avondale Lane, Suite C1 Beaver Creek. CO 81620 Telephone: _970/845-0545 Cell: FAX: 970/845-7357 WEBSITE: _www.coloradoarand.org E-Mail Address: brian(@.vailchot)house.com Organization's tax status: For Profit Non-Profit* X Not-for-Profit* Non-Profit (501 C-3), or Not-for-Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with -this application. Tax payer ID# 84-1115630 o Does the Event benefit a charity? Yes _ X No o If yes, please name the beneficiary: _Primarv Colorado State Patrol . Widows & Omhans / over $2.5 million to Colorado Charities Mission Statement: To develop an event that drives traffic and promotes and enhances business- in the Lionshead Village. Number of years your organization has been in business: This is the 20" vear for_ the Colorado Grand. Brief Description of the Event: The Colorado Grand is a world renowned vintage and historic car rally. It has been in existence for 19 years and will be celebrating its 20'h anniversary this next fall. It has forever drawn a great number of participants and this year's anniversary celeL..Lon will bring a lot of them back.. The event in Lionshead will feature a staged finish arena, with checkered flag, jazz band and champagne. The following morning the Concours will feature these unique cars throughout the Lionshead Village for guests and local alike. Describe where event will be located within the Town of Vail: The Concours will spread throughout the plaza in Lionshead Village and on the back ski vard. • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: TOV/CSE - 5 - Application for 2008 Funds • Please describe briefly how you"will use the funds that you are requesting from the CSE: Funds allocated will be used to cover advertising. staffing. hermit, and administrative expenses for the Finish Line festivities and Concours. Cost will also help cover the overhead of the arena and staging of cars in the village. • Will additional in-kind services be required from the Town of Vail? Yes X . No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. In-kind services would be verv much avvreciated.. Please see Attachment E for further explanation of reauired services. • Is this a: New event Existing event X _ Number of years in existence 19 Location(s) of event in previous years: The event existed in Beaver Creek for 10 Dlus vears and most recentlv has been based out of Vail for 6 years. However. since the event left Beaver Creek. there has never- been a coordinated effort to stage the cars after the race and have a Dublic showing While in Beaver Creek the last few years the event grew in.vopularity and was drawing 1000-1500 DeoDle the day of the concours. • Number of participants (athletes, artists, exhibitors, etc.) anticipated 85 Number of volunteers needed 10 Number of event staff 6 Total Number of spectators anticipated 1000 Local 45 % In-state (non-local) 35 % Out of State 20 % • If possible, would you intend to host the event in Vail beyond 2008? Yes X No _ If yes, for how many years beyond 2008? -indefinitelv • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? $5000 REQUIRED ATTAcnidENTS: ? Detailed event budget, including all anticipated revenues and expenses. (Attachment A) ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. (Attachment B) ? Previous year's event evaluation, including income and expense statement (if existing event). (Not Applicable) ? Past or projected demographics of event attendees and spending. (Attachment C) ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. (Attachment D) ? What return on investment should the Town of Vail expect? (Attachment D) ? Organization rosters naming: (To be provided by Kathy Meyer) ? . All officers and respective positions ? Board of Directors and positions Colorado Grond „- , 'q Budget Detail?? r t 7, 4 I yA J. r _+ Event Rii Ret,? L ionshead , _. _:.:?, r_ :+ FY 2008 !, Bud?et Revenues: Vail CSE Contribution 5,000 Other Sponsors/Contributions 20,000 Beer/Wine Sales 0 Sponsorships U Total Revenues: 25,000 Expenses: Advertising Banners & Signage 500 Brochures & Prce,.? 500 Newspaper 2,000 Misc. Publications/ Front Range Clubs 3,500 Radio 1,500 Website 500 Beer/Wine/Soda/ice 0 Consulting 0 E-.: -'-, ent Children's Activities Culinary Demonstrations Music 1,000 Sound Equipment & Backline 500 Event Fees insurance 500 Police Security 500 Sound Permit 50 Special Event Licence 50 Tent Permit 125 Miscellaneous 500 Ground Protection 1,500 Participants Brunch 10,000 Sponsor Gifts 0 Staff 0 Event Workers 1,250 Administration Tables/Linens Rental 0 Tent Rental 0 Travel & Lodging 0 Total Expenses: 24,475 Net Incomet(Loss) 525 10,03/2007: 2:59 PM Attachment B VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Marketing,Plan Colorado Grand As stated in the above information, the Colorado Grand has .been in operation in the Vail for the past 6 years, and in Beaver creek for 13 years before that.. Additionally, as we have recommended for all events listed in this proposal, the Concours would be advertised as a part of a full page comprehensive Lionshead ad that would run summer long; two to three times per week. This comprehensive ad would be a repetitive effort attempting to raise awareness that Lionshead is back and active, to consistently alert locals to the variety of events available throughout the summer and to inform both locals and destination guests about events taking place during that specific week (Please see the "Special Event Advertising Plan" section at the back of the proposal for further explanation). Newspaper: Vail Daily: Place full page advertisements on a rotating schedule beginning two weeks prior to the Festival. Aspen Times: Place half page ads in this paper for the Friday, Saturday and Sunday before and. d»rng the Festival. Summit Times: Place half page ads in this paper for the Friday, Saturday and Sunday before and during the Festival. Glenwood Post: Place half page ads in this paper for the weekend of the Festival. Front Range Car Clubs: Utilize the extensive mailing list and contain base the Colorado Grand organization has to be sure all car enthusiasts are aware of this event AND package with Lionshead lodges a weekend special. Television: TWB: Interviews scheduled as we approach the event Plum TV Interviews scheduled as we approach the event . Radio: Radio advertisement about the event for the month before, and the event weekend. Posters: 2' x 3' posters designed and displayed throughout the Vail Valley. Website: Utilize the Colorado Grand website to showcase the event details. Attachment C I VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Event Demographics Colorado Grand The field of Colorado Grand participants includes many of the world's most respected collectors. The automobiles are all racing and sports cars of distinction. The Colorado Grand is noted for the number of pre-war significant racing cars with actual racing history. The event participant is unique in that most cars on the rally are museum quality cars; however, the respective owners enjoy the experience of actually using the cars rather than just looking at them. There are only a few places in the world that a car enthusiast can see as many significant cars in one place as one finds on the Colorado Grand; namely, Pebble Beach and. Monte Carlo. Properly advertised, the Colorado Grand Concours will draw people from the Front Range as well as local residents. Attachment D VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Benefits and Return of Investment to the Town of Vail Colorado Grand Regarding benefits to the Town of Vail, the Colorado Grand would hold the same goal as each event listed in this proposal; the revitalization of the Lionshead Village. Lionshead has been close to dormant for several years. It is going to take events such as this to draw people back to the area and raise awareness that a bigger and better version of the Village is now present and accessible. The retail and restaurant spaces of the area would benefit greatly from the influx of show attendees traveling through the area. Additionally, the event coordinators would work to package lodging weekends with the Lionshead lodging properties to increase the room nights booked for the event. Attachment E VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Request for In-Kind Services Colorado Grand To operate the Colorado Grand Concours at its optimum level, the event promoters would like to request the following in-kind services from the Town of Vail: Police: 1. Additional security in the plaza will need to be secured for this event to assure that the automobiles of the vendors are not at any risk. Public Works: 1. Provide the appropriate number of trash receptacles and the personnel to assist with trash removal from the Lionshead Village on the day of the Concours. 2. Hang event banner in Lionshead location. 3. Hang street banners in roundabouts. Fire: 1. Provide personnel for walk-through of the Lionshead Mall and Vail Square areas. Schedule a final walk through on Friday, September 191h prior to the arrival of cars on race day. t=: VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: _Lionshead Chili Cook-Off ? PROPOSED DATE(S): September 27 h, 2008 ? AMOUNT OF CASH FUNDING REQUESTED: $5000 PRODUCING ENTITY: -Vail Vallev Restaurant Association President or Executive Director's Name: Jay McCarthv Name and Title,of Person Completing the Application: Sarah Franke/Event Coordinator Address: P.O. Box 5549,_63 Avondale Lane, Suite Cl Beaver Creek; CO 81620 Telephone: 970/845-1113 Cell: / FAX: _970/845-8444 WEBSITE: E-Mail Address: _ Organization's tax status: For Profit- Non-Profit* X Not-for-Profit* Non-Profit (501 C-3), or Not-for-Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with this. application. Tax payer ID# o Does the Event benefit a charity? Yes X_ No _ o If yes, please name the beneficiary: -Battle Mountain Pro Start Program and Colorado Mountain College Culinary Program Mission Statement: To develop an event that drives traffic to and promotes and enhances business in the Lionshead Village. Number of years your organization has been in business: 20 • Brief Description of the Event: The Vail Vallev Restaurant Association has made a commitment to become a more visible entity within the whole of Eagle Countv. One of its first steps in this commitment is to bring back to life their old Chili Cook-Off, an event that for nears raised money for the Eagle Countv School District. The event will be a real Chili_ Cook-Off with entrants from the vallevs restaurants and individuals alike. Winners- will be awarded by cateeorv and iudeed by a panel of exnerts. There will also be the DeoDle's choice award. • Describe where event will be located within the Town of Vail: The Festival will ,..,ad. throughout the Dlaza in Lionshead Village. • Will any portion of the event tAke place outside of the Town of Vail? Yes X No If yes, please explain: TOV/CSE - 5 - Application for 2008 Funds a • Please describe briefly how you will use the funds that you are requesting from the CSE: Funds allocated will be used to_ cover administrative and promotional expenses for the Cook-Off. • Will additional in-kind services be required from the Town of Vail? Yes X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. In-kind services would be very much appreciated. Please see Attachment F for further explanation of reauired services. • Is this a: New event Existing event X though it has been dormant for awhile. Number of years in existence 8 Location(s) of event in previous years: This event was held in Beaver Creek for almost a decade - growing to be one of there signature events - it was actually this event that transitioned into what is now the Bon Appetite Beaver Creek Culinarv Event. • Number of participants (athletes, artists, exhibitors, etc.) anticipated, 50 Number of volunteers needed 15 Number of eventstaff 6 Total Number of spectators anticipated _2000-2500 Local 80 _% In-state (non-local) 10 % Out of State 10 % • If possible, would you intend to host the event in Vail beyond 2008? Yes X No If yes, for how many years beyond 2008? indefinitelv • Do you anticipate requesting funding from the CSE next year? Yes _X No If yes, in what amount? i$5000 REQUIRED ATTACHMENTS: ? Detailed event budget, including all anticipated revenues and expenses. (Attachment A) ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. (Attachment B) ? Previous year's event evaluation, including income and expense statement (if existing event). (Attachment C) ? Past or projected demographics of event attendees and spending. (Attachment D) ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. (Attachment E) ? What return on investment should the Town of Vail expect? (Attachment E) ? Organization rosters naming: (Not Applicable) ? All officers and respective positions ? Board of Directors and positions I Attachment A I .t _• ?r x, -? ?, ; ? ? t ??, aaag R-^Lea?u ez t?'. rG. Y'. +1 l L $ Yrry? 11 ? S 9 it T ; . v L t7 i .. ? ? FY 2008 L 1J escnPtioa Budget Revenues: Requested CSE Contribution 5,000 Entry Fee Payments (50 entires at at $50/entry) 2,500 Tasting Ticket Sales 15,000 Beer/Wine Sales 3,000 Sponsorships 0 Total Revenues: 25,500 Expenses: Advertising Banners & Signage 1,500 Brochures & Pr..,,.,--s 1,500 Newspaper 5,000 Misc. Publications 0 Radio 1,500 Website 500 Beer/Wine/Sodahoe 1,500 Consulting E t t i t 0 n er a nmen Children's Activities 1,500 Culinary Demonstrations 0 Music 1,000 Sound Equipment & Backline 500 Event Fees Insurance 550 Police 3,000 Security 1,000 Sound Permit 50 Special Event License 50 Tent Permit 125 Miscellaneous 500 Recruitment 0 Sponsor Activities 0 Sponsor Gifts 0 Staff 0 Event W,,.''. ., 1,500 Administration 0 Tables/Linens Rental 0 Tent Rental 0 Travel & Lodging 0 Total Expenses: 9,775 Net Income/(Loss) 15,725 10/0312007: 5:43 PM Attachment B VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Marketing Plan Chili Cook-Off The event would be local and be advertised in all participating restaurants. The event is designed to bring the local community back to Lionshead to see the changes and expansion. The event benefit tow of our educational communities and they each would be expected to be a part of the marketing efforts to get out the families and student body. Additionally, as we have recommended for all events listed in this proposal, the Festival would be advertised as a part of a full page comprehensive Lionshead ad that.would run summer long, two to three times per week. This comprehensive ad would be a repetitive effort attempting to raise awareness that Lionshead is back and active, to consistently alert locals to the variety of events available throughout the summer and to inform both locals and destination guests of events taking place during that specific week (Please see the "Special Event Advertising Plan" section at the back of the proposal for further explanation). Newspaper: Vail Daily. Place full page advertisements on a rotating schedule beginning two weeks prior to the Cook-Off. Aspen Times: Place half page ads in this paper for the Friday, Saturday and Sunday before and during the Cook-Off. Summit Times. Place half page ads in this paper for the Friday, Saturday and Sunday before and during the Cook-Off. Glenwood Post: Place half page ads in this paper for,the weekend of the Cook-Off. Television: M. Interviews scheduled as we approach the event. Plum TV Interviews scheduled as we approach the event. The Cook-Off would also appear on the Plum Daily Event Ticker and website calendar. Radio: Radio advertisement in the weeks approaching the Cook-Off. Posters: 2' x 3' posters designed and displayed throughout the Vail Valley. Website: Add to all local community websites. Attachment C VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Previous Year's Event Evaluation Chili Cook-Off Event Review: The event was historically one of those most anticipated in Beaver Creek ironically the purpose of the event was to be sure the local community was aware of Beaver Creek and be sure they understood it was accessible to all. Lionshead could use a dose of this. The event grew to 200 plus people and drove a financial' model to where the donation to Eagle County was between $15,000 - $20,000 dollars per year. Event Income & Expense: A cost to the guest is involved - each person has to buy a tasting ticket. The Vail Valley Restaurant Association will secure as many local restaurants as possible to participate. Each does do so at there own expense for supply's and food, in addition to paying a fee to enter. The two sources of revenue are beer sales and tickets sales. I Attachment D VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Event Demographics Chili Cook-Off This event is completely focused on the local demographic, attracting mostly local families and the occasional destination guest. While the event will be a wonderful additional activity for the visiting guest, we do not believe in any way will it draw any overnight guests to the Village. However, based on past experience, we do believe that the locals from surrounding counties will make the drive to attend the event. This is truly a family event - though beer and chili tend to be more of an adult choice the atmosphere and event set up will lend itself to satisfy all. . it Attachment E VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Benefits and Return of Investment to the Town of Vail Chili Cook-Off Regarding benefits to the Town of Vail, the Chile Cook-Off would hold the same goal as each event listed in this proposal; the revitalization of the Lionshead Village. Lionshead has been close to dormant for several years. It is going to take events such as this to draw people back to the area and raise awareness that a bigger and better version of the Village is now present and accessible. The retail and restaurant spaces of the area would benefit greatly from the increased foot traffic brought to the Village by the event. The locals will be drawn to spend a good part of their day in the Lionshead area - enjoying the event and the other amenities that the area provides. Attachment F VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Request for In-Kind Services Chili Cook-Off To operate the Lionshead Chili Cook-Off at its optimum level, the Vail Valley Restaurant. Association would like to request the following in-kind services from the Town of Vail: Police: 1. Patrol the event area on a regular basis to assure the families attending are safe and no issues arise. 2. Provide additional security necessary due to the sale of beer. Public Works: 1. Provide the appropriate number of trash receptacles and the personnel to assist with trash removal from the Lionshead Village on Festival days. 2. Hang event banner, in Lionshead location. 3. Hang street banners in roundabouts. Fire: 1. Provide personnel for walk-through of the Lionshead Mall and Vail Square areas. Schedule a final walk through on Friday, September 26t' prior to the event. Bus System: 1. Aid in the transportation of guests the Vail Village parking garage. _ VAIL COMMISSION ON SPECIAL EVENTS 2008 WENT FUNDING APPLICATION Please print or type all information ? EVENT: Friday Afternoon Club ? PROPOSED DATE(S): Summer 2008 ? AMOUNT OF CASH FUNDING REQUESTED: $30.000 PRODUCING ENTITY: Lionshead Merchant Group President or Executive Director's Name: Name and Title of Person Completing the Application: Sarah Franke -Event Coordination/Marketina/PR Address: P.O. Box 5549, 63 Avondale Lane, Suite C1 Beaver Creek, CO. 81620 Telephone: 970/845=1113 Cell: / FAX: 970/845-8444 WEBSITE: E-Mail Address: sarah(axinafest.com Organization's tax status: For Profit Non-Profit* X Not-for-Profit* Non-Profit (501C-3), or Not-for-Profit (501C-6) organizations, please attach current State Department of Revenue Certificate with this application.. Tax payer ID# -o Does the Event benefit a charity? Yes No X o If yes, please name the beneficiary: Mission Statement: To develop an event that drives traffic and promotes and enhances business in the Lionshead Village. Number of years your organization has been in business: - 0 • Brief Description of the Event: Fridav Afternoon Club is a much recognized concept.throughout the Vail Valley. Our Club would build off of the.festivities that take place at the ton of the Gondola: however. would be much more familv centered. The Club would include a varietv of "Carnival" tvne activities including Pony rides, kids' activities .& entertainment, live music. sno-cones: bonfire for roasting marshmallows (if possible) in addition to having items for the parents as well. We don't see this as competition with the TOD of the Mountain FAC. but rather added value for families. • Describe where event will be located within the Town of Vail: In the Center of Lionshead Village. • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: TOWSE - 5 - Application for 2008 Funds 4„ • Please describe briefly how you will use the funds that you are requesting from the CSE: Funds are beine reauested to cover event advertisine and the operation of such an Event (e. e. entertainment. activity, food vendor. and security costs). • Will additional in-kind services be required from, the Town of Vail? Yes X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The.event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. In-kind services would be verv much appreciated._ Please see Attachment E for further exnlanation of required services. • Is this a: New event X Existing event Number of years in existence Location(s) of event in previous years: N/A • Number of participants (athletes, artists, exhibitors, etc.) anticipated 15 Number of volunteers needed 20 Number of event staff 30 Total Number of spectators anticipated 500 Local 70 % In-state (non-local)_ 20 % Out of State 10 % • If possible, would you intend to host the event in Vail beyond 2008? Yes X No _ If yes, for how many years beyond 2008? indefinitely • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? $30.000 REQUIRED ATTAunivIENTS: ? Detailed event budget, including all anticipated revenues and expenses. (Attachment A) ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. (Attachment B) ? Previous year's event evaluation, including income and expense statement (if existing event). (Not Applicable) ? Past or projected demographics of event attendees and spending. (Attachment C) ? Brief description of potential benefits to the Town of Vail, including an estimated # of in.,,?...ental room nights and increased spending generated. (Attachment. D) ? What return on investment should the Town of Vail expect? (Attachment D) ? Organization rosters naming: (Not Applicable) ? All officers and respective positions ? Board of Directors and positions I Attachment A I ti ' ? d, a, -''{ rS. :.._t a, a ? ?I ? Budget 11ete11 ? „ 5 ?Y4 ?T\e _ , ? R,u4 j 'S Xl?' ? {!1 ` a?.?E?6; 1 `! Wi t7' f bPi . " = 'LionsLead ..v,t ?EventBn deet t1 yM " V i nnC ?.P J:?:V ? T 1??. ! y, i P tf 1 p,Y' FY 2008 1 Ruds:et Revenues: Requested CSE Contribution Lionshead Merchant Contribution (S200/Merchant) Beer/Wine Sales Sponsorships Total Revenues: Expenses: Advertising B- & Signage Brochures & Programs Nea.,,.;,,,w Misc. Publications Radio Website Bea/Wine/Soda/ice Consulting Entertainment Children's Activities Culinary Demonstrations Music Sound Equipment & Backline Event Fees Insurance Police Security Sound Permit Special Event license Tent Permit Food Cost Miscellaneous Recruitment S,..-.. Activities Sponsor Gifts Staff Event Workers Administration Tables/Linens Rental Tent Rental Travel & Lodging Total Expenses: Net Ineome/(Loss) 30,000 3,000 5,000 0 X000 1,500 1,500 5,000 0 500 0 2,500 0 15,000 0 2,500 500 1,000 0 1,000 50 50 125 0 500 0 0 0' 0 6,000 0 0 0 37,725 273 7 0103 20 07:4bs PM Attachment B VAIL COMMISSION ON SPECIAL. EVENTS 2008 EVENT ` UNDING APPLICATION Marketing Plan Friday Afternoon Club The Friday Afternoon Club would be advertised in conjunction with all events listed in this proposal, as a part of a full page comprehensive Lionshead ad that would run summer long, two to three times per week. This comprehensive ad would be a repetitive effort attempting to raise awareness that Lionshead is back and active, to consistently alert locals to the variety of events available throughout the summer and to inform both locals and destination guests of events taking place during that specific week (Please see the "Special Event Advertising Plan" section at the back of the proposal for further explanation). Newspaper. The event would be advertised on a regular basis in the Vail Daily. Television: 778. Interviews scheduled at the beginning of the summer to get the word out about the event. Plum TV Interviews scheduled at the beginning of the summer to get the word out about the event. Radio: Radio advertisement at the beginning of the summer to get the. word out about the event. ***The event will also receive a. large amount of exposure through foot traffic heading out to the Top of the Gondola FAC. Furthermore, we as merchants plan.to draw in people through various methods specific to our retail, restaurant or lodging spaces for the first couple of weeks to spread the word about the event. I Attachment C VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENTYUNDING APPLICATION Event Demographics Friday Afternoon Club This event is purely aimed at the families visiting and living in the Vail Valley. It will provide further activity for those that want to take in the views from the top of the mountain, but do not want to stick around for the rowdier scene that develops as the evening continues. It will prolong the visit of those that come to attend the already successful Mountain Top FAC. Attachment D VAIL COMMISSION. ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Benefits and Return of Investment to the Town of Vail Friday Afternoon Club Regarding benefits to the Town of Vail, the Friday Afternoon Club would hold the same goal as each event listed in this proposal; the revitalization of the Lionshead Village. Lionshead has been close to dormant for several years: It is going to take events such as this to draw people back to the area and raise awareness that a bigger and better version of the Village is now present and accessible. The retail and restaurant. spaces of the area would benefit greatly from the influx of show attendees traveling through the area. This would not necessarily draw in a destination crowd that would book lodging as a result. Rather this is an added "experience factor for those destination guests already at the resort (one'that will create a buzz-and bring these guests back in the future) and a draw factor for the locals and destination guests from other areas to Lionshead Village. Attachment E VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT `FUNDING APPLICATION Request for In-Kind Services Friday Afternoon Club To operate the Lionshead Friday Afternoon Club at its optimum level, the Lionshead Merchant Group would like to request the following in-kind services from the Town of Vail: Police: 1. Patrol the event area on a regular basis to assure the families attending are safe and no issues arise. Public Works: 1. Provide the arj,..,y..ate number of trash receptacles and the personnel to assist with trash removal from the Lionshead Village on Festival days. 2. Hang event banner in Lionshead location. Fire: 1. Provide personnel for walk-through of the Lionshead Mall and Vail Square areas prior to the first event to assure that all vendor locations planned are up to code and acceptable. VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or, type all information, ? EVENT: Lionshead Wine & Spirits Series ? PROPOSED DATE(S): Summer 2008 ? AMOUNT OF CASH. FUNDING REQUESTED: _$0 PRODUCING ENTITY: Blue Lifestvle/Vail. Chophouse President or Executive Director's Name: Anthonv Dias Blue/ Brian Nolan Name and Title of Person Completing the Application: _ Sarah Franke/Marketina Address: P.O. Box 5549, 63 Avondale Lane, Suite C 1 Beaver Creek, CO 81620 Telephone: - 970/845-1113 Cell: / FAX: _970/845-8444 WEBSITE: _httn://www.bluelifestvle.com E-Mail Address: sarahevailchovhouse.com Organization's tax status: For Profit X Non-Profit* Not-for-Profit* Non-Profit (501 C-3), or Not-for-Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID# 26-0407248 o Does the Event benefit a charity? Yes No X o If yes, please name the beneficiary: Mission Statement: To develop an event that drives traffic to and promotes and enhances business in the Lionshead Village. Number of years your organization has been in business:. 12 • Brief Description of the Event: The Wine & Spirit Series involves a variety of tasting events and wine pairing that- would take place at restaurants and retail locations throughout the Lionshead Village. Generally the event will take place at least twice. throughout the summer season. running from Thursdav - Sundav. holding multiple events at a variety of locations throughout that time period.. The Series currently takes glace in Beaver Creek and has been verv well received. • Describe where event will be located within the Town of Vail: A variety of retail and restaurant venues throughout the Lionshead Village. • Will any portion of the event take place outside of the Town of Vail? . Yes X No If yes, please explain: TOV/CSE - 5 - Application for 2008 Funds Please describe briefly how you will use the funds that you are requesting from the CSE: N/A • Will additional in-kind services be required fi..... the Town of Vail? Yes No X If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. • Is this a: New event X 'Existing event Number of years in existence Location(s) of event in previous years: The Wine Series would be completely new to Lionshead, although a form of it currentlv exists in'the Beaver Creek Village. We would develop our own version of a wine tasting series. collaborating with Anthonv to differentiate it from that of Beaver Creek. • Number of participants (athletes, artists, exhibitors, etc.) anticipated 10 Number of volunteers needed 0 Number of event staff -varies Total Number of spectators anticipated 1000 Local 50 % In-state (non-local). 30 % Out of State 20 • If possible, would you intend to host the event in. Vail beyond 2008? Yes X No _ If yes, for how many years beyond 2008? indefinitely • Do you anticipate requesting funding from the CSE next year? Yes No X If yes, in what amount? REQUIRED ATTACHMENTS: ? Detailed event budget, including all anticipated revenues and expenses. (Not Applicable as Funds are not Requested) ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. (Attachment A) ? Previous year's event evaluation, including income and expense statement (if existing event). (Not Applicable) ? Past or projected demographics of event attendees and,spending. (Attachment B) ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. (Attachment C) ? What return on investment should the Town of Vail expect? (Attachment C) ? Organization rosters naming: (Not Applicable) ? All officers and respective positions ? Board of Directors and positions „ ? .< .v , k -? ? Lions6ead Wine dk Spint Fesdval? , ,? r . ; , ? zr ?r ?' "?, Budget Details ? s `, ? r - -.. zti_,?? :_ ; -?.:3. ?EvcntB6d?et.<I3ons6eadG. - .ry_r - - .. FY dget Budget Revenues: Event Admission ? Beer/Wine Sales 0 Sponsorships 0 Total Revenues: 0 Expenses: Advertising Banners & Signage 1,500 Brochures & Programs 1,500 AI::, , y,.e.,," 51000 Misc. Publications 0 Radio 500 Website 0 Beer/Wine/Soda/ice ? Consulting 0 Entertainment Children's Activities 0 Culinary Demonstrations 0 Music 0 Sound Equipment & Backline 0 Event Fees Insurance 0 Police 0 Security 0 Sound Permit 0 Special Event License 50 Tent Permit 125 Food Cost ? Miscellaneous 500 Recruitment 2,500 Sponsor Activities 0 Sponsor Gifts 0 Staff 0 Event Workers ? Administration ? Tables/Linens Rental ? Tent Rental 0 Travel & Lodging ? TotalExpenses: 3,175 Net Income/(Loss) (3,175) 10!0412097: 8:99 AM Attachment A VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Marketing Plan Lionshead Wine & Spirits Series The Wine Series would be advertised as a whole, with focused details on each event Additionally, as we have recommended for all events listed in this proposal, the Festival would be advertised as a part of a full page comprehensive Lionshead ad that would run summer long, two to three times per week. This comprehensive ad would be a repetitive effort attempting to raise awareness that Lionshead is back and active, to consistently alert locals to the variety of events available throughout the summer and to inform both locals and destination guests of events taking place during that specific week (Please see the "Special Event Advertising Plan" section at the back of the proposal for further explanation). N, of s,,aper: The event would be advertised on a regular basis in the Vail Daily, as well as in the Summit Daily and Aspen Times as each Series weekend approached. Publications: Anthony Dias Blue's columns are frequently published in a variety of well known and leading consumer publications, n.: W rapers and target-market periodicals. Television: 1 V6. Interviews scheduled as we approach the event Plum TV Interviews scheduled as we approach the event. The Festival would also appear on the Plum Daily Event Ticker and website calendar. Radio: Radio advertisement about the event as the Series weekends approach. Website: Anthony Dias Blue has a website, and we would additionally count on the Vail Resorts website to post information regarding event dates. I Attachment B VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Event Demographics' Lionshead Wine & Spirits Series As Anthony has held tastings and events in Beaver Creek in the past, we have a fairly clear understanding of the demographic that attends such an event. Generally it is a mix of local and destination guests. As several of the events charge an entrance, and involve the subjects of wine and spirit pairing and tasting, the series tends to draw a middle-aged affluent crowd. The habits of attendees do vary from event to event during the series. The wine dinners tend to draw a crowd that will stay in the Village for the night. On the other hand, the afternoon tastings tend to draw a crowd.that remain afterwards to shop and dine in the Village. Attachment C VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Benefits and Return of Investment to the Town of Vail Lionshead Wine & Spirits Series Regarding benefits to the Town of Vail, the Lionshead Wine & Spirits Series would hold the same goal as each event listed in this proposal; the revitalization of the Lionshead Village. Lionshead has been close to dormant for several years. It is going to take events such as this to draw people back to the area and raise awareness that a bigger and better version of the Village is now present and accessible. The retail and restaurant spaces of the area would benefit greatly from the influx of show attendees traveling through the area. From past experience, the hotels of the area would receive some bookings from those attending the series, but it will vary based upon events offered and the scale of the series each year. VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: Lionshead Wine & Spirits Series ? PROPOSED DATE(S): _ Summer 2008 ? AMOUNT OF CASH FUNDING REQUESTED: _ $0 PRODUCING EN i i 1 *f: Blue Lifestvle/Vail Chophouse President or Executive Director's Name: Anthony Dias Blue/Brian Nolan Name and Title of Person Completing the Application: _ Sarah Franke/Marketing Address: P.O. Box 5549, 63 Avondale Lane, Suite CI Beaver Creek, CO 81620 Telephone: `910/8454113 Cell: / FAX: _ 970/845-8444 WEBSITE: httr)://wwwibluelifestvle.com E-Mail.Address: _sarah6bvailchonhouse.com Organization's tax status: For Profit X Non-Profit* Not-for-Profit* Non-Profit (501 C-3), or Not-for-Profit (501 C-6) organizations, please attach cup c ml State Department of Revenue Certificate with this application. Tax payer ID# 26-0407248 o Does the Event benefit a charity? Yes No X _ o If yes, please name the beneficiary: Mission Statement: To develop an event-that drives traffic to and promotes and enhances business in the Lionshead Village. Number of years your organization has been in business: _ 12 • Brief Description of the Event: The Wine & Spirit Series involves a varietv of tasting events and wine nairine that- would take place at restaurants and retail locations.throuahout the Lionshead Village. Generally the event will take place at least- twice throughout the summer season, running Thursday - Sunday, holdine.multinle events at a variety of locations throughout that time neriod. The Series currently takes place in Beaver Creek and has been verv well received. • Describe where event will be located within the Town of Vail: . . A variety of retail and. restaurant venues throughout the Lionshead Village.. • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: TOV/CSE - 5 - Application for 2008 Funds • Please describe briefly how you' will use the funds that you are requesting from the CSE: N/A • Will additional in-kind services be required from the Town of Vail? Yes _ No X If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. • Is this a: New event X Existing event Number of years in existence Location(s) of event in previous years: The Wine Series would be completely new to Lionshead, although a form of it currentlv exists in the Beaver Creek Village. We would develop our own version of a wine tasting series. collaborating with Anthonv to differentiate it from that of Beaver Creek. Number of participants (athletes, artists, exhibitors, etc.) anticipated 10 Number of volunteers needed 0 Number of event staff varies Total Number of spectators anticipated 1000 Local 50 % In-state (non-local) 30 % Out of State 20 % If possible, would you intend to host the event in Vail beyond 2008? Yes X . No If yes, for how many years beyond 2008? indefinitelv Do you anticipate requesting funding from the CSE next year? Yes No X If yes, in what amount? REQUIRED ATTACHMENTS: ? Detailed event budget, including all anticipated revenues and expenses. (Not Applicable as Funds are not Requested) ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. (Attachment A) Previous year's event evaluation, including income and expense statement (if existing event). (Not Applicable) ? Past or projected demographics of event attendees and spending. (Attachment. B) ? Brief description of potential benefits to the Town of Vail, including an estimated # of inV1,111ental room nights and increased spending generated. (Attachment C) ? What return on investment should the Town of Vail expect? (Attachment C) ? Organization rosters naming: (Not Applicable) ? All officers and respective positions ? Board of Directors and positions w Lionshead Rine & Spirrt Festival a -t FY 1008 Description - Budget Revenues: Event Admission 7 Beer/Wine Sales 0 Sponsorships 0 Total Revenues: 0 Expenses: Advertising Banners & Signage 1,500 Brochures & Programs 1,500 Newspaper 5,000 Misc. Publications 0 Radio 500 Website 0 Beer/WinelSoda/ice ? Consulting 0 Entertainment Children's Activities 0 Culinary Demonstrations 0 Music 0 Sound Equipment & Backline 0 Event Fees Insurance 0 Police 0 Security 0 Sound Permit 0 Special Event License 50 Tent Permit 125 Food Cost ? Miscellaneous 500 Recruitment 2,500 Sponsor Activities 0 Sponsor Gifts 0 Staff 0 Event Workers ? Administration ? Tables/Linens Rental ? Tent Rental 0 Travel & Lodging ? Total Expenses: 3.175 Net Income/(Loss) (3,175) 101MOD7: 9:39 AM I Attachment A VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Marketing Plan Lionshead Wine d& Spirits Series The Wine Series would be advertised as a whole, with focused details on each event. Additionally, as we have recommended for all events listed in this proposal, the Festival would be advertised as a part. of a full page comprehensive Lionshead ad that would run summer long, two to three times per week. This comprehensive ad would be a repetitive effort attempting to raise awareness that Lionshead is back and active, to consistently alert locals to the variety of events available throughout the summer and to inform both locals and destination guests of events, taking place during that specific week (Please see the "Special Event Advertising Plan" section at the back of the proposal for further explanation). Newspaper. The event would be advertised on a regular basis in the Vail Daily, as well as in the Summit Daily and Aspen Times as each Series weekend approached. Publications: Anthony Dias Blue's columns are frequently published in a variety of well known and leading consumer publications, noW rapers and target-market periodicals. Television: M. Interviews scheduled as we approach the event. Plum TV.• Interviews scheduled' as we approach the event. The Festival would also appear on the Plum Daily Event Ticker and website calendar. Radio: Radio advertisement about the event as the Series weekends approach. Website: Anthony Dias Blue has a website, and we would additionally count on the. Vail Resorts website to post information regarding event dates. Attachment B I VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT 'FUNDING APPLICATION Event Demographics Lionshead Wine & Spirits Series As Anthony has held tastings and events in Beaver Creek in the past, we have a fairly clear understanding of the demographic that attends such an event. Generally it is a mix of local and destination guests. As several of the events charge an entrance, and involve the subjects of wine and spirit pairing and tasting, the series tends to draw a middle-aged affluent crowd. The habits of attendees do vary from event to event during the series. The wine dinners tend to draw a crowd that will stay in the Village for the night. On the other hand, the afternoon tastings tend to draw a crowd that remain afterwards to shop and dine in the Village. I Attachment C VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT-FUNDING APPLICATION Benefits and Return of Investment to the Town of Vail Lionshead Wine & Spirits Series Regarding benefits to the Town of Vail, the Lionshead Wine & Spirits Series would hold the same goal as each event listed in this proposal; the revitalization of the Lionshead Village. Lionshead has been close to dormant for several years. It is going to take events such as this to draw people back to the area and raise awareness that a bigger and better version of the Village is now present and accessible. The retail and restaurant spaces of the area would benefit greatly from the influx of show attendees traveling through the area. From past experience, the hotels of the area would receive some bookings from those attending the series, but it will vary based upon events offered and the scale of the series each year. VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: Special Event Advertising ? PROPOSED DATE(S):. Summer 2008 ? AMOUNT OF CASH FUNDING REQUESTED: $15.000 PRODUCING ENTITY: _Lionshead Merchants Groun President or Executive Director's Name: Name and Title of Person Completing the Application: Sarah Franke - Marketinw?R Address: P.O. Box 5549.63 Avondale Lane. Suite Cl Beaver Creek; _CO 81620 Telephone:. 970/845-1113_Cell: / FAX:. 970/845-8444 WEBSI TE: E-Mail Address: sarahQvailchonhouse.com Organization's tax status: For Profit Non-Profit* X Not-for-Profit* Non-Profit (501 C-3), or Not-for-Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID# o Does the Event benefit a charity? Yes No X o If yes, please name the beneficiary: Mission Statement: To develop- an event that drives traffic to and promotes and enhances business in the Lionshead Village. Number of years your organization has been in'busmess: • Brief Description of the Event: Jr. the previous rages of this proposal, each event has advertising dollars budgeted in to market that event alone.- These dollars would be 'ear marked to market the summer, events calendar as a whole. It would be used to keen a constant Lionshead presence in the Vail Dailv and as a constant reminder of the fact that Lionshead is back and is offering a variety of events throughout the summer. • Describe where event will be located within the Town of Vail: N/A • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: TOV/CSE - 5 - Application for 2008 Funds • Please describe briefly how you will use the funds"that you are requesting fi... the CSE: Solelv to advertise the entire events calendar in the Vail Dailv throughout the summer. • Will additional in-kind services be required from. the Town of Vail? Yes _ No X If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. • Is this a: New event N/A _ Existing event Number of years in existence Location(s) of event in previous years: N/A • Number of participants (athletes, artists, exhibitors, etc.) anticipated _N/A Number of volunteers needed N/A Number of event staff N/A Total Number of spectators anticipated N/A Local N/A % In-state (non-local)?N/A % Out of State N/A % • If possible, would you intend to host the event in Vail beyond 2008? Yes No _ If yes, for how many years beyond 2008? N/A • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? $10.000 REQUIRED ATTAt,mVEENTS: ? Detailed event budget; including all anticipated revenues and expenses. (Attachment A) ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. (Attachment B) Example advertisements (Final page of proposal) ? Previous year's event evaluation, including income and expense statement (if existing event). (Not Applicable) ? Past or projected demographics of event attendees and spending. (Not Applicable) ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. (Attachment B) ? What return on investment should the Town of Vail expect? (Attachment B) ? Organization rosters naming: (Not Applicable) ? All officers and respective positions ? Board of Directors and positions Special Event A: Budget Detail Event Budget - Lionshead - FY 2008 Description Budget Revenues: Requested CSE Contribution 15,000 Lionshead Merchant Contribution 10,000 Beer/Wine Sales N/A Sponsorships N/A Total Revenues: 25,000 Expenses: Advertising Banners & Signage N/A Brochures & P, g a s N/A Newspaper (3 Full Page Ads for 10 weeks of the Summer Season) 25,050 Misc. Publications N/A Radio N/A Website N/A Beer/Wine/Soda/ice MA Consulting N/A L...;,-inment Children's Activities N/A Culinary Demonstrations N/A Music N/A Sound Equipment & Backline N/A Event Fees Insurance N/A Police N/A Security N/A Sound Permit N/A Special Event License N/A Tent Permit N/A Food Cost N/A Miscellaneous N/A Recruitment N/A Sponsor Activities N/A Sponsor Gifts N/A Staff N/A Event Workers N/A Administration N/A Tables/Linens Rental N/A Tent Rental N/A Travel & Lodging N/A Total Expenses: 25;050 Net Income/(Loss) (50) I Attachment A I L I Attachment B VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Marketing Plan, Town Benefits & Return on Investment Overview Special Event Advertising As stated previously, these funds would be earmarked for use solely on a "Lionshead Special Events Calendar" ad campaign. They would be used exclusively to advertise the summer event schedule as a whole, and not on an individual basis. The overall plan, or strategic idea, would be to create a4ull page ad that would run in the Vail Daily two to three times a week, throughout the entire summer. The ad would portray an overall message that Lionshead is back, and bigger and better than ever. Below that general banner message it would contain a calendar of events for the summer season, demonstrating the large number of activities available in the Village throughout the summer season. This ad campaign would serve two purposes in our eyes. To begin, it would be a constant reminder to guests and locals that Lionshead is back, and is no longer the desolate area it has been for the past couple of years. Furthermore, by repeatedly advertising the entire calendar, the single event ads (which have been budgeted in to each event as a marketing cost) would better resonate with those reading the Daily; as it won't be the first time they have heard of the event, therefore creating an. overall larger impact per single ad. Clearly; as a commission, it is slightly more difficult to see the direct benefit of this proposal to the town, or the potential for return on investment. However, the greater presence that can be built for Lionshead in the public eye, the faster this area is going to recover and the more successful each event planned will be. , Successful events result in higher retail and restaurant sales, and eventually higher lodging occupancy rates; all of which result in a larger amount of sales tax collected, an'improved image of the Lionshead and greater Vail area, and an overall huge return on investment to the Town of Vail. VAIL COMMSSION ON SPECIAL EVENTS EVENT FUNDING.APPLICATION-_ Please print or type all information EVENT: Vail Film Festival PROPOSED DATE(S): A r)ril 3 -6- 2008 AMOUNT OF CASH FUNDING REQUES r ru: $85.000 • PRODUCING EN i i i *f: Vail Film Institute. Inc. President or Executive Director's Name: Scott Cross and Sean Cross Name and Title of,Person Completing the Application: _Sean Cross - Co-Director- Vail Film Institute, Inc. Address: Vail Film Institute.. Inc. P.O. Box 747_ Vail. CO 81657 Telephone: _970/476-1092 CELL: 646/236-2155 FAX: 646/ 349-1767 WEB SITE: _www.vailfilmfe§tival.org E-Mail Address: info(@vailfilmfestival.org Organization's tax status: For Profit Non-Profit* ' x Not-for-Profit* Non-Profit (501 C-3), or Not-for-Profit (50 1C-6) .,aanizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID#i33-1043430 o Does the Event benefit a charity? Yes No x o If yes, please name the beneficiary: Mission Statement: The Vail Film Institute's mission is to foster independent film through film screenings, navels. workshons. neNyorkine events and educational projects. The Vail Film Institute stages the Vail Film Festival on an annual basis in Vail- Colorado as the nrimarv outlet for the Institute's initiatives. Number, of years your .,.y nizatiori has been in business: 5_ .4 Brief Description of the Event: The Vail Film Festival will take place April 3 - 6- 2008 in Vail. CO.. The festival fosters independent film through film s.,.cx,..ings._panel discussions. workshops and nightly social. finctions. These various activities benefit established and aspiring filmmakers. national and international film enthusiasts- and local attendees: The festival draws some of the countrv's most established film-industrv professionals and film critics. along with new filmmaking talent- to the town of Vail to en_iov a long weekend of films- skiing: dining. shopping and relaxation. Describe where event will be located within the Town of Vail: The Vail Film Festival will take place in the Lodge at Vail. Arrabelle_ Vail Mountain School. Eagle's Nest. Larkspur and manv of the other hotel and resort properties in Vail. • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: • Please describe briefly how you will use the funds that you are requesting from the CSE: The reauested funds will be used toward venue rentals- eauinment rentals- TOWSE - l - 2008 Application for Funds promotion and marketine expenses- local volunteer'exnenses: and niehtly event expenses. • Will additional in-kind services be required fi„ .-il the Town of Vail? Yes_X_ No If yes, please explain, including a description of anticipated impacts on Town of Vail - - services: i.e. bus service, parldng, traffic control, k,uc.,_t closures, etc.: bus service • Is this a: New event Existing event - x Number of years in existence _5 Location(s) of event in previous years: The 2004. 2005. 2006 and 2007 Vail Film Festivalg took place in the tq" of Vail_ utilizins the Crossroads theater- the Cascade theater- the Vail Cascade. the Red Lion and various hotels. • Number of participants (athletes, artists, exhibitors, etc.) anticipated 250 (Filmmakers/Critics) Number of volunteers needed .200 Number of event staff 20 - Total Number of spectators anticipated _ 14.000 -Local 10 .% In-state (non-local) 38 % Out of State 52 % • If possible, would you intend to host the event in Vail beyond 2008? Yes_x_ No If yes, for how many years beyond 2008? -Indefinitely --Do you anticipate requesting funding from the CSE next year? Yes x_ No If yes, in what amount? $85.000 REQUIRED ATTAt.,tu-4ENTS: ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected.dem,,&aphics of event attendees and spending. ? Brief description of potential benefits to the.Town of. Vail, including an estimated # of in,,.Q....ental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? Organization rosters naming: ¦ All officers and respective positions ¦ Board of Directors and positions TOV/CSE -2- 2008 Application for Funds The CSE appreciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SvoivHT 15 COPIES (at least one formatted so. as to be easily copied, i.e. unbound, 81/2 x 11 size) OF ire COMPLr,irA) APPUCATION AND REQLa?cD ATTAt-rLAENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For additional information contact CSE Coordinator, Sybill Navas at 970 376-2394 or specialevents@vailgov.com FOR CSE USE ONLY: EVENT NAME: .PROPOSED DATES: Funding in the amount of was approved by the CSE on (date) Subject to the following conditions: Signature: CSE Coordinator Signature: Applicant Unless otherwise specified in the contract, CSE funds will be distributed per the following formula: 1/3 of the amount upon the signing of a contract stipulating the terms of the CSE's funding allocation. ¦ 1/3 of the amount upon submittal of a complete Special Event Permit Application, which is due a minimum of 45 days prior to the start of the event. ¦ 1/3 of the amount upon the completion of the event. TOV/CSE -3- 2008 Application for Funds 2008 Vail Film Festival Projected Operating Budget REVEN Corporate Sponsorship: BestLife magazine Town of Vail Esurance Excedrin Vail Resorts MetaFoundry Vincent PR KSKE,The Eagle,Choice FM Radio Slifer Smith & Frampton Vail Daily Vail Racquet Club Simba Run Mountain Haus Evergreen Destination Resorts Sitzmark Colorado Mountain Express Larkspur _ Sonnenalp Withoutabox.com Additional sponsors Total Corporate Sponsorships Individual gifts, grants and contributions: Anticipated receipts: adm jasions, sales, or services Total Revenue 'Z In-Kind 250;000 150000 100,000 85,000: 85000 14,000. 14,000 10,000 10,000 20,000 20,000 136,500 136,500 5,000 5,000 22,000 22,000 3,500 3,500 35,000 35,000 5,000 5,000 5,000 5,000 4,000 4,000 4,000 4,000 4,000 4,000 3,500 3,500 2,000 2,000 3,000 3,000 1,500 1,500 15,000 15000 30,000 30000 658,000 304000 354,000 10,000 10000 25,000 25,000 693,000 339000 354,000 FXPFORFS Development & Compensation Marketing Expenses 170,500 20000 150,500 Fundrfising Expenses 2,500 2500 Staff Qompensation 75,000 75000 Sub-Tptal Development S Compensation 248,000 01,500.00 150,500 General and Administrative Office Pxpense (rent, utilities) 14,500 14500 Utftilitifs (phones) 6,000 6000 Compyter Purchases 1,500 1500 Compyter Services 1,700 1700 Supplips/Miscellaneous 2,100 2100 Merchpndise 5,600 5600 Lodging 42,000 15000. 27,000 Flightq, Car Rental, Gas costs, Shuttles, Trains 34,500 32500 2,000 Volunteer Expenses 1,000 1000 Credit ,Pard Fees 1,300 1,300 Secur d Server Rental (online sales) 1,500 1500 Legalsees 1,500 1500 Shippipg 2,400 2400 Health Coverage 10,164 10164 Meal Wenses 7,600 7600 Accounting 3,000 3000 Store p 2,160. 2160 Credit Pard Debt as of 9-13-07 10,000 10,000 Insurance 3,853 3853 Sub-lptal General and Administrative 152,377 1?3377 29,000 Gene I Production Webs; Administration and Design 21,500 1500 20,000 Awarop 1,000 1000 Misce aneous 1,500 1500 Sub-1?tal General Production 24,000 4000 20,000 Promotion/Advertising Publicist 17,000 12,000 5,000 Design Fees/Br9nding 57,500 5000 52,500 Design/Layout Fees 55,000 55,000 %Tickets/Programs & Event Rel. 4,000 4,000 Print 30,000 25000 5,000 Sub-Total Promotion/Advertising 163,500 42000. 121,500 Event Expenses Hospitality Tent 20,000. 20,000 Opening Night Party venue rental 6,000 6,000 Opening Night Party Catering 5,500 5,500 Closing Night Party venue rental and catering 11,500 1,500 10,000 Event Materials for Parties ($1500 per party) 3,000 3,000 Filmmaker Reception 3,750 2,250 1,500 Closing Brunch 3,750 2,250 1,500 Lodge at Vail theater venue 10,000 10,000 Arrabelle theater venue 10,000 10,000 Vail Mountain School theater venue 3,000 3,000 Tech equipment and services 15,000 15,000 Panel Venue 1,000 1,000 Permits 550 550 Sub-Total Evening Event Expenses 93,050 60,050 33,000 Contingency 5,000 5,000 Grand Total Expenses 685,927 $331,927 354,000 Anticipated Net Income 7,073 $7,073 0 VFF 2007 Collateral and Advertising Collateral Placement Postcards postcards distributed in Vail Valley, Denver, and Boulder Car Decals Decals placed on 16 cars, driven in Vail VFF Staff T-Shirts 200 Festival Staff and'Volunteers.wore VFF-Staff Shirts 3-Fold Brochures Brochures distributed throughout Vail Valley Program Guides Program Guides available in Welcome Tent, Will Call, and Theaters Schedules Schedules available in Welcome Tent, Will Call, and Theaters VFF Banner Banner displayed at Welcome Tent in Vail Village VFF Posters 400 small posters, and 20 large posters displayed throughout Vail Valley VFF Sponsor Slide Official Sponsor Slide shown before all festival films VFF promotional Slide Shown for month leading up to festival in Cascade and Crossroads VFF Sponsor Poster Welcome Tent, Will Call, Theaters Newspaper Vail Daily .. Vail Valley Vail Trail Vail Valley Summit Daily News Breckenridge, Frisco, Keystone, Copper Mtn., CO Aspen Times Aspen, CO Glenwood Springs Post Independent Glenwood Springs, CO' Eagle Valley' Enterprise Eagle Valley; CO Boulder Weekly . Boulder, CO Magazine Best?Life:magazine Vail Beaver Creek Magazine Radio KSPN,KSMT KNFO KFMU, KIDN, KRMR KSKE KTUN Jack FM KCMV KCUV The Mountain Television TV8 PlumTV TV5 Vail BTV, Boulder Comcast Nationwide 265 locations throughout Colorado (Aspen, Breckenridge, Glenwood Springs) (Aspen, Avon, Glenwood Springs) (Steamboat) (Vail'Valley, Western CO) Vail Valley, Western CO) Vail Valley, Western CO) Vail Valley, Western CO) Denver Metro Denver Metro Exposure 5000.p„ah.ards 30;000 people in Vail during display dates 30,000 people in Vail during display dates 6000 brochures 3500;Program Guides 7500 Schedules 30,000 people in Vail during display dates 30;000 people in Vail during display dates 15,000 impressions 40,000 impressions 20,000 impressions 217,000 352,000 impressions (16,000 per day x 22.days) 88,000 impressions 01,000 per Week'x 8 days) 240,000 impressions (12,000 per day x 20 days) 230,000 impressions (11500per day x 20 days) 1200,000 impressions (10,000 per day x 20 days) 1310,000 impressions (15,500 per day x 20 days) 175,000 impressions (25000 per week x 3 ,days) I 14,700,000 (25,000 x 188 spots) 4,114,000 (22,000 x187 spots 13,386,000. (18,000 x187 spots) 5;078,000(27,000 x 188 spots) 40. spots 40'spots 20 spots 30 spots 40 spots 1,495,000 17,256,000 Vail Valley 1,400;000 impressions (70,000 viewers x 20 spots) Vail Valley, Aspen, Hamptons, Nantucket, Telluride, Martha's Vineyard 12,000,000 impressions (600;000 viewers in all-markets x 20 spots) Vail Valley 200,000 mpressions (20,000_x 10 spots)' Boulder - 210,000 impressions(35,000 x,8 spots) Colorado -Statewide 24,500,000 impressions (250,000 viewers x 98 spots) 38,310,000 Internet Fandango newsletter Email'Blast 2,500,000. people Fandango Banner Ad Website 500,000 people Vail Film Festival website Website Vail Film Festival newsletter Email Blast This Week in Denver Website 995theMountahcom Website Vail Resorts;marketing Website VisitVailValley.com Website Slifer Smith & Frampton newsletter _ EmailiBlast Vail Chamber & Business Associationn Emaif.Blast Wirelmagecom Website Total"Collateral and Ad Impressions 60,000 unique,visitors 60,000 impressions (5000. recipients x 12 newsletters) 12,000 people 3,735,9001 impressions 25,000,people 1200 businesses 2,000,000 uniquevisitors 8,907,100 68,188,100 Vail Film Festival Media Coverage and Activity Report The following is an overview of media coverage of the 2007 Vail Film Festival. A comprehensive media report is included; detailing all VFF mentions by print, broadcast, online and radio outlets. 2007 Estimated program impressions to date: 50,457,373 + 2006 Estimated program impressions: Broadcast Media Coverage 34,807,274 + Date Placement Outlet Impressions 03/17/07 Vail Film Festival Interview - Good Morning Vail 70,000 • Scott/Sean/MeQen 03/24/07 Vail Film Festival Interview - Good Morning Vail, 70;000 • Scott/Sean/Megen 03/27/07 Vail Film Festival Interview - Good Morning Vail 70,000 • Scott/Sean/Mepen 03/29/07 VFF Filmmaker Interview - Good Morning Vail 70,000 • Daydreamer 03/30/07 Vail Film Festival Fox = KDVR 54,860 03/30/07 VFF Filmmaker Interviews - Plum TV (8am-9:45am) 55;000 • The Entrepreneur MorningNoon & Night • No Unwounded Soldiers Show 03/30107 VFF Filmmaker Interviews - Plum TV (12pm-1:45pm) 557000 • The Entrepreneur MorningNoon & Night • No Unwounded Soldiers Show 03130/07 VFF Filmmaker Interviews - Plum TV (8pm-9:45pm) 55,000 • The Entrep"reneur MorningNoon & Night • No Unwounded Soldiers Show 03/30/07 VFF Filmmaker Interviews- Good Morning Vail 70,000 •. Sinner • Two Tickets to Paradise Broadcast Media Coverage Cont Date Placement Outlet Impressions 03/31/07 VFF Musician Interview- Good Morning Vail 70,000 . AM 03/31/07 VFF Filmmaker Interviews= Plum TV,(8am-9`:45am) 55,000 • Sinner MomingNoon'& Night • Do it for Johnny Show. 03/31/07 VFF Filmmaker Interviews- Plum TV (12pm-1:45pm) 55,000 • Sinner MorningNoon & Night • Do it for Johnny Show, . 03/31/07 VFF Filmmaker Interviews - Plum TV (8pm-9:45pm) 55,000 • Sinner MorningNoon & Night • Do it for Johnny. Show 03/31/07 VFF Musician Interview- Good Morning Vail 70,000 Cary Brothers*. 04/01/07 VFF Filmmaker Interviews - Plum TV (8am-9:45am) 55,000 - .• Two Tickets to Paradise MorningNoon &'Night- • Daydreamer Show . VFF Tribute Award Interviews - • Sophia Bush • Harold Ramis . 04/01107 VFF Film- maker1hterviews - Plum TV (12pm-1:45pm) 55,000 • Two Tickets to Paradise MorningNoon & Night • Daydreamer Show VFF Tribute Award Interviews - • Sophia Bush • Harold Ramis 04/01/07 VFF Filmmaker Interviews - Plum TV (8pm-945pm) 55,000 • Two Tickets, to Paradise MorningNoon & Night • Daydreamer Show VFF Tribute Award Interviews - • Sophia Bush • Harold Ramis 04/01/07 VFF Musician Interview - . Good Morning Vail 70,000 • Buddy TOTAL 17 -- 1,1091860 Radio Coverage Date- Placement _03/24/07 Vail Film Festival Interviews - - Scott/Sean/Megen VFF Filmmaker Interviews - • Two Tickets to Paradise 03/26/07 VFF Filmmaker Interviews - 0 Two Tickets, to Paradise 03/28/07 VFF Filmmaker Interviews - • Recvcled Life 03/29/07 VFF Filmmaker Interviews - • Daydreamer • No Unwounded Soldiers • Oscar Wilde Can Keep His Quotes 03/30/07 VFF Tribute Award Interviews - C Sophia Bush VFF Filmmaker Interviews - Sinner . . . Do it for Johnny TOTAL 5 Print Media Coverage Date Placement 02/11/07 A flurry of film fests in state First Bolder, then Vail 03/17/07 Panettiere to be honored in Vail 03/18/07 Get Outta Here! Tips for Roaming the Rockies 03/25/07. Colorado Sunday: As snow fades, hills come alive,with film fests . 03/28/07 Vail Film begins; see a ,few . trailers 03/26/07 Vail Film Fest Schedule 03/2.8/07 Festival to give Tribute Awards 03/28/07__ I When Justice does Gonzo 03/29/07 Score Music at the Film Festival 03/29107: Vail Film Festival. The Directors Speak Outlet Impressions VIP DENVER - 12,800 KNUS Radio NRC Radio.. 120,000 NRC Radio 120,000 NRC Radio 120,000 NRC Radio 120,000 =- 492,800 Publication Impressions Denver Post 1,023,740 Denver Post 1,023,740 The Gazette. 254,979 Denver Post 1,023,740 Vail-Daily 40,300 Vail Daily 40,300 Vail Daily 40,300 Vail, Trail 39,000 Vail Daily 40,300. _ Vail Daily 40,300 Date Placement 03/29/07 Biq movie, little movie. 03/30/07 The Vail Film Festival 04/01/07 Another year, another film festival 04/02/07 A Gh_ ostbuster visits the Vail Vallev 04/09107 Uixe?l :Media: British GQ, Details and Best Life party out west 04/09/07. Memo Pad: Taking Space... Gearing up... New style Summer Top Ten Coolest Film Festivals 07' July/Aug Vail Film Festival _ 0T Total: 18 Online Media Coverage Publication Vail Daily Rocky Mountain News Vail Daily Vail Daily DNR Women's Wear Daily Movie Maker Best Life Magazine Date Placement Nov 06'- Vail Film Festival March 07' Oct 06'- Screenwriting Contests & Markets Jan 07' Online Nov 06'- March 2007 - Film Festivals March 07' :Nov 06'- Conferences March 07' Nov 06'- 2007 Vail CO Calendar of Events March 07' Nov 06'- Mountain Events - March 2007 March 0T Nov 06'- Best Life Vail Film Festival March 07' Nov 06' - Vail film Festival March 07' Nov 06'- Event Results March 07' Nov 06'- Vail Events Calendar _ ar?c?a7? Nov 06' = VaV'FftmfC*GVa1 March 07' Nov Off - Vail Film Festival March 07'. _ Nov 06' - Vail.City Insider: Vail Film Festival March,GT Nov 06' - , Vail Film Festival Marcia 07' Nov 06'- •OA?71 Vail Film Festival " Print Media Coverage Cont. Impressions 40,300 694,281 40,300 ..... .... _ .. 40,300 62,448 174,472 216,000 2,250,000 7;084,800 Outlet Dfgdocs.com Moviebytes.com Kodak.com Booger.com Vacationsmadeeasy.com Mediaguide.snow.com Skitown.com Filmclub:com Westword.com Rsn.com Zwire.W1I Answers.com Marriot.com Travelmax.com Frommer's.com VisitomMeek Online Media Coverage cont. Date , Placement Outlet Visitors/Week ' March 07' Vail Film Festival Vail.snow.com -- 01/09/07 2007 Vail Film Festival Tvdevelop.com - 02102/07 Vail Film Festival Screenwriting Filmmakers.com Competition 02/11/07 A flurry of film fests in state First DenverPost.com 961,368 Bolder, then Vail 03/06/07 Vail Film Festival Colorado Film Society - Newsletter 03/09/07 Vail Film Festival Announces 2007 Monstersandcritics.com 3,000,000 Tribute Award Recipients 03/12/07 Vail Film Festival. Announces 2007 Gofilmfest.com 12,302 Tribute Award Recipients! 1 D&l2/07 Vail .Film Festival Colorado Skiers Connection - 03/17/07 Panettiere to be honored in Vail Denverpost.com 961,368 03/18/07 I Happenings I American Profile.com 03/20/07- 2007 Vail Film Festival Honorees Reeltalkreviews.com 2,740 04/20/07 03/20/07- Intrbuing Film Lineup at Vail Festival Reeltalkreviews.com 21740 04/20107:. 03/20/07- Q&A with Filmmaker Marc Benardout Reeltalkreviews.com 2,740 04/20/07. 03/20/07- Vail Film Festival - Calendar of Vail.net - 04/20/07 Events 03/20/07 = Vail Film Festival Visitvailvalley.com - 04/05/07 03/25/07 Colorado Sunday: As snow fades, DenverPost.com 961,368 hills come alive with film fests 03/25/07 Vail Film Festival 995themountain.com 19,998 03/28/07 I Best Life Vail Film Festival Skitown.com - 03/28/07. Vail Film begins; see a few trailers VailDailv.com 119,092 03/28/07 I Vail Film Fest Schedule VailDailv.corri 119092 03/28/07 ( Festival to give Tribute Awards VailDailv.com 119,092 03/28/07 I Lifestyle Trends in the Vail Vallev . VailTrail.com 103,331 . 03/28/07 When Justice goes Gonzo VailTrail.com 103,331 03/29/07 Film Festival Selections Usc.edu The Knife Grinder's Tale 03/29/07 Vail Film' Festival I Gofilmfest.com - 03/29/07 THEM (ILS) Screens at the Vail Film Darkskyfilms.com -- Festival 03/29/07 Vail Film Festival I Wcities.com -- 03/29/07 (RED) Announces New Film Category Boston.com 152,814 for20ffl Veil Flm Festival 1 03/2947 1 _ Score Music at the Film Festival I VailDaily.com 119,092 03/29/07 Vail Film Festival. The Directors VailDaily.com 119,092. Speak 03/29/07 What's going on Plumtv.com .21,000 Online Media Coverage cont. Date Placement Outlet VisitorsMeek 03/2 9/07 Big movie, little movie VailDailv.com 119,092 . 03/39107 (RED) Announces New Film Category Marketwatch.com 4,149,372 for 2008 Vail Film Festival Filmmakers Asked to Draw on Creativity to Raise Awareness of (RED) and the Fight Against AIDS in i Af 0313OW r ca Weleon e-toVaiiNvwood Plumtv.com- 21,000 03/30/07 Vail Film Festival Gofilmfest.com 16,535 03/29/07- Features: Vail Film Festival Wireimage.com 2,000,000 04/29/07 03/30/07 "Snow Cake" and "Red Road" Indiewire.com 3,000,000 Bookend Vail Film Festival 03/30/07 The Vail Film Festival RockvMountainNews.com. .749,996 0.4/01/07 Another year; another film festival VailDailv.com 119,092 04/02/07 Epson Plays Major Roles in Vail Film Wach.com Festival and MethodFest' 04/02/07 Epson Plays Major Roles in Vail Film Indifilmco-op.org_ - Festival and MethodFest 04/02/07 Epson Plays Major Roles in Vail Film Betanews.com - Festival and MethodFest 04/02/07 Epson Plays Major Roles in Vail Film Digitalmedia.net - Festival and MethodFest 04/02/07 Epson Plays Major Roles in Vail Film Sys-con.com - Festival and MethodFest 04/02/07 Epson Plays Major Roles in Vail Film Broadcastnewsroom.com - Festival and MethodFest 04702/07 Sophia Bush at the 2007 Vail Film Blogowogo.com -- Festival 04702/07 A Ghosttuster visits the Vail Vallev VailDailv.com 119,092 1 04/03/07 Vail Film Festival in Vail, Co Vacationsmadeeasv.com - 04/03f07 Vail Film Festival: Rated #8 for all Vail Yahoo Tiavel.com 13,622,640 . things to do 04/04/07 Professor's war film debuts at film Quinnipiac Chronicle festival 04/06/07 Vail Film Festival: a celebration of Chicago Maroon.com 28,500 excess 04/06/,07 Film Festival News: Vail presents MonstersandCritics.com 3,000,000 eight awards 04/0907 Standing up to Raging Bull New York Post.com. 606,816 04/09/07 Memo Pad: Taking Space....: Gearing Women's Wear Daily.com 38,049 up... New stvle 04/09/07 I Magazine Win: Vail Film Festival Foliomaq.com 3,387 04/17/07 -_? Face Time Mediaweek.com 181,788 Airing :047 Vail Film Festival Coverage Maniatv.com 000,000 04/02/07- 04/20/07 Summer Top Ten. Coolest Film Festivals Moviemaker.com 21,249 07' 2007 Vail Film Festival Opprating Budget RFVVFNIIF Corporate Sponsorship: BestLife magazine Town of Vail Fandango Esurance Excedrin Cosmopolitan Resort and Cpsino Fritzlen Pierce Architects Vail Resorts MetaFoundry Vincent PR KSKE,The Eagle,Choice Fly Radio Slifer Smith & Frampton Vail Daily Manor Vail Willows Vail Racquet Club Simba Run Mountain Haus Evergreen Destination Resorts Sitzmark Vail Resort Rentals Colorado Mountain Express Larkspur Sonnenalp Withoutabox.corq Total Corporate Pponsorspips Individual gifts, rants anf contributions: Receipts: admispions, sales, or services Total Revenue Cash In-Kind 250,000 150000 100,000 65,000 _ 65000 25,000 25,000 14,000 14,000 10,000 10,000 10,000 10,000. 1,500 1,500 20,000 20,000 134,000 134,000 5,000 5,000 22,000 22,000 3,500. 3500 35,000 35,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 4,000 4,000 4,000 4,000 4,000 4,000 3,500 3,500 3,500 3,500 2,000 2,000 3,000 3,000 1,500 1,500 8,000 8000 648,500 278500 370,000 5,000 5000 25,000 25,000 678,500 308500 3T0,000 RYE Development & Compensation Marketing Expenses 250,500 47000 203,500 Fundraising Expenses 500 500 Staff Compensation 60,000 60000 Sub-Total Development & Compensation 311,000 $107,500.00 203,500 General and Administrative Office Expense (rent, utilities) 12,092 12092 Utitilities (phones) 6,000 6000 Computer Purchases 1,500 1 500 Computer Services 1,700 1700 Supplies/Miscellaneous 2,500 2500 Merchandise 4,500 4500 Local Transportation & Lodging 45,500 10000 35,500 Travel Expenses ' 26,700 24,700 2,000 Staff and Volunteer Expenses 7,900 7900 Credit Cana Fees 1,300 1,300 Secured Server Rental (online sales) 1,500 1500 Legal fees 2,500 2500 Shipping 3,000 3000 Accounting 6,500. 6500, Storage 2,160 2160 Insurance 11,303 11303 Sub-Total General and Administrative 136,655 99155 37,500 General Production Website Administration and Design 29,500 9500 20,000 Awards 2,500 2500 Miscellaneous 2,000 2000 Sub-Total General Production 34,000. 14000 20,000 Promotion/Advgrtising % Publicist 17,000 14000 5,000 Design Fees/Branding 42,500 42,500 Design/Layout Fges 43,500 43,500 Tickets/Programq'& Event Rpl. 4,000 4,000 Print 22,500 17500 5,000 Sub-Total Promotion/AdvgFtising 129,500 20500 100,000 Event Expenses Evening Events 34,000 25,000 Morning and Daytime Events 4,500 4,500 Theater Venue 7,500 7,500 Digital Theater Venue & Setup 8,000 8,000 Panel Venue 0 0 Sub-Total Evening Event Expenses 54,000 45,000 Contingency 10,000 10,000' Grand Total Expenses 675,155 $305,155 Net Income 3,$45 $3,345 9,000 9,000 370,000 0 2007 Festival Demographics Approximately 14,000 attendees 10% Local 38% In-State (Non-Local) 52% Out of State 55% Male 45% Female Average stay for overnight visitor: 6 nights 88% of overnight guests stayed in the Town of Vail 85% planned on shopping, dining out and/or getting drinks 89% thought the Vail Film Festival would positively influence their future decision to return to Vail 94% thought that Vail met or exceeded their expectations , Festival. Directors Scott Cross - Scott studied film at the University of California at Berkeley. Scott went on to manage a team of 50 people at UCLA's Center for Social Science Research. Sean Cross - Sean studied film at New York University, the top-rated film school in the country. Sean has written and directed numerous short films and spent four years working at a major investment bank in New York. Associate Festival Director Megen Musegades - Megen has a degree in theater fi the University of Minnesota, Duluth. Megen worked in the devel„v ent and operations departments of the Museum of Natural History in New York, one of the most prestigious nonprofit institutions in the country. Marketing MetaFoundry Metafoundry is a leading marketing an"esign firm based in Brooklyn; New York whose clients include the Soho Repertory Theater, Bristol-Myers Squibb, Ruby, and many others. Director of Onerations Erin Riley - Erin has a BA in Stage Management. Now living in Chicago she has been directing and stage managing shows around the city. Directors of Communitv Relations and Development for-Corvorate Snonsorshin Bill Levasseur - Bill is one of Coloraodo's top film and television actors and has a vast network of film and television contacts. Dirk Simon - Dirk is an awarding-winning documentary filmmaker based in Colorado. Dirk has contacts at major national and international film festivals and has close relationships with the major film festivals and organizations in Colorado. Director of Develonment for Individuals Michael Liss - Michael has assisted numerous nonprofits' and has over five years experience in market research. He began assisting the Vail Film Institute with development in -2005 and now heads the development department. Panel Coordinators Godfrey Cheshire - Godfrey is a leading_ film critic, having written for the Independent Weekly and many major publications. Gill Holland - Gill is the president of Lasalle Holland, a film production and talent company. Gill has been nominated for an Independent Spirit Award and is considered one of the leading independent film producers in the country. VAIL FILM INS Y JTE BOARD OF DIRECTORS Scott Cross (Co-Chair) - Scott cross attended the University of California at Berkeley where he studied film and ethnic studies. He went on to manage a fifty person team at UCLA's Center for Social Science Research, while continuing to write s.,.c;...plays and direct short films. Scott is co-director of the non-profit Vail Film Institute, which stages the Vail Film Festival, and co-director of the Vail Film Festival. Sean Cross (Co-Chair). Sean Cross holds dual positions as co-director of the non-profit Vail Film Institute, which stages the Vail Film Festival, and co-director of the Vail Film Festival. Sean attended the graduate film proe.a... at New York University where he was able to.learn from some of the most respected directors and producers in the country, and work with the next generation of cutting-edge filmmakers. Pamela Friedman Pamela R- Lessing has had a very diverse career as a librarian, art consultant, and member of advisory boards of numerous nonprofit organizations, including the Trustee's Council of the University of Rochester and its visiting evaluation committee. She is the author of Chinese Snuff Bottles from the Pamela R. Lessing Friedman Collection and The First Week series of technical advice books. Ms. Lessing lives with her family in Vail, Colorado. Trov Hollar Troy ran the interactive unit of Veritas.Group, where his clients included M.,...:- es-Benz USA, Toshiba, and Hunter Douglas. In 2002, he left Veritas to found MetaFoundry. Troy began his working career as a theater and event producer in New York. In nearly a decade, he produced more than 60 plays and live events. He also served as Managing Director of Malaparte, where he produced new plays with Artistic Director Ethan Hawke. He serves on the boards of directors for Soho Repertory Theatre-and the Vail Film Festival. He holds. a B.A. in history from the University of Michigan. He lives in Brooklyn with his wife, Katherine Pew, a writer and yoga instructor, and their children, Everett & Greta. Judith Landau Dr. Judith Landau is currently President of Linking Human Systems, LLC, and The LINC Foundation in Boulder, Colorado. She serves as Senior Advisor to New York University's Catastrophe Center, International Trauma Studies Program and,Community Resource Center. Over the past thirty years, she has developed and tested a model for enhancing individual, family and community-resilience. Dr. Landau has worked with diverse edmic,.cultural and spiritual groups, bridging the bio-psycho-socio-ci ltural-spiritual ecosystem and developing the Transitional Family Theory approach, including, "Link" Therapy (mobilizing natural change agents in the service of physical, psychological and spiritual health across families and communities). She has worked with refugees and trauma survivors from many countries, consulting to governments on refugee resettlement, the development of services, and the integration of displaced/uprootedpeople within their new communities. She currently consults to the C........issioner of Health for New York City on building healthy communities in the wake of September I lth, 2001. Dr. Landau divides her time between her practice in Boulder and her home in Vail; Colorado. CARNIVAIL Vail Commission on Special Events 2008 Event Funding Application Applied for by: Highline Sports & Entertainment, Inc. In Partnership with Vail Resorts 12 Vail Rd. Suite 500 Vail, CO 81657 (970) 476-6797 www.eohiLhline.com VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION EVENT: CARNIVAIL PROPOSED DATE(S): February 3-5, 2008 AMOUNT OF CASH FUNDING REQUESTED: $20,000- Producing Entity: Highline Sports & Entertainment, Inc. President/executive director's name: Jeff Brausch Name/title of person completing application: Jeff Brausch Address: 12 Vail Rd., Suite 500, Vail, CO 81657 Telephone: 970/476-6797 xt.103 Cell: 970/393-2128 Fax: 970/476-6890 Website address: www.gohighline.com E-Mail Address: jell@gohighline.com Organization's tax status: For Profit X Non-Profit* Not-for-Profit* Non-Profit (501 C-3), or Not for Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID#: 84-1331831 • Does the event benefit a charity? Yes_X_ No If yes, please name the beneficiary: Yes, TBD Mission Statement: To foster a culture in which Highline team members are challenged to excel in providing all customers with exceptional service, extensive knowledge and an unwavering commitment to ethical excellence... not only to complete client satisfaction- but beyond all expectations! Number of years your organization has been in business _11 • Brief Description of Event: Move over N'Awlans. Head to Vail for the biggest Mardi Gras celebration in the mountains; sure to be irresistibly fun, vibrant, sarcastic and sassy! Don't miss the merriment, the throws, the costumes, the Cajun/Creole cuisine, the street party and, of course, the parade on Fat Tuesday. Laissez les bons temps rouler! This year's line up is more exciting than ever with live music straight from New Orleans playing throughout the celebration! • Describe where the event will be located within the Town of Vail: Vail Village and Lionshead • Will any portion of the event take place outside of the Town of Vail? _X-Yes No If yes, please explain: Portions of the event will take place on Vail Mountain. • Please describe briefly how you will use the funds that you are requesting from the CSE: To cover budgeted expenses. Will additional in-kind services be required from the Town of Vail? Yes X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc.: We will need barricades to control the perimeter of the beer gardens on the concert nights as well as police support for crowd control during these same concerts. • Is this a: New event Existing event X Number of years in existence: 5 Location(s) of event in previous years: Same locations as proposed for 2008 Number of participants (athletes, artists, exhibitors, etc.) anticipated: 100 Number of volunteers needed 15 Number of event staff 20 # of spectators/event attendees anticipated 10,000 Local 30% In-state (non-local) 30% Out of State 40% • If possible, would. you intend to host the event in Vail beyond 2008? Yes X No If yes, for how many years beyond 2008? As many as years as it makes sense financially and to the TOV and Vail Resorts. Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? $20.000 REQUIRED ATTACHMENTS (incomplete applications will not be considered): ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? Organization rosters naming: All officers and respective positions ¦ Board of Directors and positions The CSE appreciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT 10 COPIES OF THE COMPLETED APPLICATION AND REQUIRED ATTACHMENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For information and questions call Sybill Navas at 970 376-2394. Event Description Move over N'Awlans. Head to Vail for the biggest Mardi Gras celebration in the mountains; sure to be irresistibly fun, vibrant, sarcastic and sassy! Don't miss the merriment, the throws, the costumes, the Cajun/Creole cuisine, the street party and, of course, the parade on Fat Tuesday. Laissez les bons temps rouler! This year's line up is more exciting than ever with live music straight from New Orleans playing throughout the celebration! CARNIVAIL EVENT SCHEDULE Sunday, Feb 3 • 3-5:00pm Event Kick-Off and Apres Party in Lionshead and Vail Village. Giveaways, drink specials and Arrabelle and Parade Pre-Promotes • 6-10:00 Dining Component: Participating restaurants and bars continue the festivities with Cajun menu options Monday, Feb 4 • 12-2:30 Crawfish Boil at Eagle's Nest with live entertainment • 3-5:00pm Mask-erade Parry at The Arrabelle at Vail Square. Live music, giveaways, pouring stations, food, etc • 6-10:00 Dining Component: Participating restaurants and bars continue the festivities with Cajun menu options Tuesday, Feb 5 • 2-4:00 Pre-Parade Street Party. Live entertainment, King & Queen Contest, Giveaways, King Cake-eating Contest • 4-5:00 Fat Tuesday Parade • 6-10:00 Dining Component: Participating restaurants and bars continue the festivities with Cajun menu options Appendix 1 EXP . PERMITS _ _ .. } Vail 350 Colorado Liquor Permit 100 Parade Permit 150 SUBTOTAL'PERMITS ` $600,00 .-EVENT INFRASTRUCTURE/ BRANDINd/SUP PLIES Signage 1500 Shipping/Delivery 500 Staging 3000 Tent Rental 750 Tables/Chairs/Furnishings 500 Portable Toilets 0 Trash Cans/Dumpsters 500 Generators 750 Trophies 0 Prize Packages 0 Uniforms 0 SWAG 0 Fuel for HSE Vehicles 250 Misc. Event Supply 1250 Town of Vail Barricade Fee 200 SUBTOTAL EVENT INFRASTRUCTURE%BRANDI'NG/SUPPL-IES $9200.00 ENTERTAINMENT/HOSPITALITY,/ FOOD AND BEVERAGE EN CONCERT Band Fee 1250 Misc. Band Expenses 0 Lighting/Sound 0 Heaters for Stage 0 LH CONCERT 0 Band Fee 2500 Misc. Band Expenses 0 Lighting/Sound 1000 Heaters for Stage 500 VV CONCERT Band Fee 3500 Misc. Band Expenses 0 Lighting/Sound 1000 Heaters for Stage 500 Additional entertainment 1000 Announcers 0 ? Detailed event budget, including all anticipated revenues and expenses. Gifts/Spill 0 Lift Tickets 0 CRAWFISH BOIL Food 0 Credentials/Lanyards 100 Wristbands 0 Kings Cakes 100 Masks, Beads, Coins, Etc 7500 VV CONCERT Alcohol 5000 Mixers/Non Alcoholic 1250 Ice 400 Cups 0 Misc Supplies 500 SUBTOTAL ENTERTAINMENT/HOSPITALITY/FOOD AND BEVERAGE 424.850.00 AV/SOUND/POWER/COMMUNICATIONS/EO.UIPMENT Generator Rental Radio Rental Equipment Rental - Misc SUBTOTAL-. AV7SO'UND/POWER/COMMUNICATIONS/EO.UIPMENT STAFFING/PERSONNEL/LODGING/TRAVEL/MISC On site Labor Payroll Taxes Lodging Per Diems/Food Volunteer Meals Event Manager Labor ID Checkers Police Coverage Security 0 100 500 $600.,00 5000 650 0 400 0 700 350 0 750 SUBTOTAL STAFFING%PERSONNEULODGING/TRAVEUMISC $7,890;:00 PUBLIC RELATIONS,/MARKETING./ADVERTISING/ETC Public Relations/Advertising 1000 Collateral 7000 'SUBTOTAL- PUBLIC RELATIONS/MARKETING/ADVERTISING/,ETC 58;00.0.00 ADMINISTRATIVE Supplies (fax, printer, paper, envelopes) 500 Post Event Report Supplies 500 Postage/Fed Ex/UPS 500 Phone 250 Management Fee 10000 750:00 Total Projected Expenses: $62,850.00 Appendix 2 ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. CarniVail PR/Communications Plan Objective: Generate recognition and excitement for the CarniVail celebration to attract local, regional, and national visitors to the area. Target Audiences: Locals, Regional Guests (Front Range) and Destination Guests (with emphasis on Dallas, Chicago markets); communications to resonate with families, couples and young adults. Strategies: • Develop pitch arsenal of Mardi Gras-themed events/celebrations; research Mardi Gras celebrations in competing cities to tailor pitches. • Work with Vail Resorts media staff to further promote the event • Align pitches with ad buy outlets; leverage ad spends to secure editorial coverage. • Pre-pitch national media months out to secure coverage in time to allow guests to book travel. • Pre-pitch regional/local media to gradually build event anticipation/excitement; tie to current ski season visitation numbers for newsworthiness. • Pitch regional/local media to secure coverage for the week leading up to the celebrations and week of. • Leverage entertainment/band for media fodder; offer band interviews to local, regional radio outlets. • Develop an arsenal of press releases to announce event developments as they occur (i.e. Mardi Gras King/Queen court/winners; Taste of New Orleans participants, Mardi Gras bar celebrations, parade/float information; best float, Fat Tuesday entertainment; masquerade event details, charity of benefit, children activities, etc.) • Leverage sponsorships for media play if determined appropriate. • Incorporate online call to action in all communications to drive visitors to vailmardigras.com/vail.com. • Incorporate event announcements into existing communications (i.e. VVCTB newsletter, VRI employee communication) • Weave event announcements into appropriate e-mail communications (SteepSavers, etc.). Sponsorships Highline will assist in selling sponsorships for CarniVail to help cover the numerous operating and marketing. expenses to make the event successful. Appendix 3 ? Previous year's event evaluation, including income and expense statement (if existing event). 02.18.07 Masquerade Aprhs Party at Garfinkel's Estimated # of Attendees: 1, 000 • Live DJ, Peter Blick • Bead distribution • Drink specials John Lee Hooker, JR at Samana Lounge Estimated # of Attendees: 150 - sold out event • An evening of blues with Grammy nominated artist John Lee Hooker • Live painting by Scramble Campbell Sunday with John Lee Hooker, Jr. was sold oat and a very great audience. People were loving the blues avd also enjoyed seeing Scramble Campbellpaintthe show live. There was afestme atmosphere in the room:," Scott Stoughton, Samana Lounge 02.19.07 World's Highest Low Country Crawfish Boil on Vail Mountain Estimated # of Attendees: 1,000 • 600 lbs of crawfish available for purchase at Eagle's Nest on Vail Mountain. • Live music from Little Hercules & Tony Gulizia All Stars • 161 crawfish meals purchased, 96 gumbo meals purchased • Live event entertainment from Avelon Entertainment • Live painting by Scramble Campbell • Free face painting for kids • Drink specials 0 Bead distribution 2007 Vs 2006 2007 Vs Crawfish 2006 % Venue % Variance Preside Boll Date Variance nt's Day 2126107 2/20/06 Market Place $3,3481 25.93% $3,215 24.64% Blue Moon $2251 4.40% $1,031 -16.2% Gondoly's Pizza $1,251 -37.1% $478 29.11% $2,662. F&B Total $2,322.00 -6.7896 _ 00 37.57% (*above #'s are chanive in revenue NOT total revenue .numbers) Tony G All Stars at Samana Lounge Estimated # of Attendees: 150 • Live music with Tony G All Stars 'Monday with TonygAll--Stars brought out agreat mix ofguests and locals a like. The music wasfun and the energy in Samana was stellar!' Scott Storsghton, Samana Lomale 02.20.07 Fat Tuesday Parade & Festivities in Vail Village Estimated # of Attendees: 5, 000 • Parade through Vail Village from International Bride to Seibert Circle • Parade participation included: 10 floats, 2 hummers, fire truck, police car & 1 Volvo • Live parade broadcast & emcee from NRC radio • King Cake eating contest following parade, winner received dinner for two at Game Creek • Live event entertainment from Avelon Entertainment • Free face painting for kids • Best float contest - cash prizes for top three floats • Bead distribution Official Fat Tuesday Party at Club 8150 Estimated # of Attendees: 400 • Live entertainment from Henry Butler, The Motet & The Anders Osborne Band • Live painting by Scramble Campbell • Live event entertainment from Avelon Entertainment Dally 02.18.07 - 02.20.07 Taste of New Orleans restaurant event • 14 Restaurants participated • Each restaurant offered a New Orleans themed drink, soup, appetizer or entrie special • Restaurant specials featured in Vail Daily advertisements Restaurant Taste oflliew Orleans Special(s) Alpenrose II Shrimp gumbo Blue Tiger Cafe Bruion, hurricanes, chicken gumbo Chaps BBQ shrimp over dirty rice Gar flnkel's Bacardi hurricanes Larkspur Seafood gumbo Mezzaluna Crawfish Diablo, brie beignets Moe's BBQ Red beans & rice, jambalaya Montauk Creole jambalaya,. fresh oysters Rockefeller Ocotillo New Orleans crab benedict, blackened chicken& rice, bananasfoster Southern Comfort hurricanes, turkey &sausage gumbo, muffidetta, crawfish etouffee, Bourbon Red Lion Street bread pudding Sandbar Chicken & sausage gumbo, Sandbar hurricanes Starbucks Virgin pomegranate hurricane &cream lip the Creek I Oyster & shrimp po boy, Cajun BBQ shrimp, crusty French bread Blu's Restaurant Muf detta sandwich, red beans & rice with andouille sausage, hurricanes King & Queen of Vail Mardi Gras Contest • Call for nominations for King and Queen candidates in Vail Daily advertisements • 71 nominations received • Voting for King and Queen took place online at www. vaildailv.com • 3,853 online votes received • All King and Queen candidates paraded in Lakota Guides hummers in Fat Tuesday parade • Winning King and Queen each received an 07108 restricted Vail Resorts ski pass `The Mardi Gras event as a whole took a grant leapforward toward becominga successful, well attended and recognized event The music was world class, the production went off with outmajorproblems and the audiences were grinning ear to ear. I think there is huge potential to take this event to am even higher level next year and attracta larger crows' Everyone working on the event wasprofessional and dedicated, forme it was apleasure!' Scott Stoughton, Samana Lounge Total media spend: $5,740.33 Total media value. $57,362.74 Total # of impressions: 3,574,046 2007 Vail Mardi Gras Final Budget Creative / Marketing Expenses Poster printing $ 1,051.02 Advertising. Vail Daily Print $ 2,990.33 Advertising: Radio -NRC&KZYR $ ' 1,500.00 Advertising: TV8 $ 1,250.001 Advertising: Vailcom NC Advertising. W Partnership Emails NC Emails (Steep, Emtn, Ad.Hocs) NC Mardi Gras On-Mountain Signage $ 190.001 J' Operational Expenses Vail PM/Live Entertainment Production $ 6,000.00 W Partnership Event Coordination $ 7,500.001 Musician lodging $ 2,384.65 Vail PM/ Avalon Entertainment $ 500.00 Scramble Campbell Event Painting $ 1,000.00 Parade Expenses TOV Special Event Permit Fees $ 150.00 TOV Barricade Fee $ 200.00 King Cake Babies $ 2.00 EventSchwag 1 $ 2,482.001 Face Painter 1 $ 300.001 Parade Prizes - $ 1,500.001 TOTAL EXPENSES 921%M60.60 -. Event Sponsor Revenue - '- - - - Vail Mountain + $ 20,000.00 CSE ,. $ 5,000.00 Coors Contribution $ 2,000.00 Volvo -__$-_ 2,000.00_ TOTAL BUDGET ( $29,606.00 DIFFERENCE $ 0I Appendix 4 ? Past or projected demographics of event attendees and spending. 2008 Projected Demographics & Event Goals Attract additional Vail `Visitors, Locals, Regional Guests (Front Range) and Destination Guests (with emphasis on Dallas, Chicago markets); Attract incremental Vail spending $$$ (Lodging, Food & Bev, Merchandise, Lift Tickets, Rentals, Etc.) The Vail Winter Guest- 0 1.67 million skier visits • 56% Out-Of State Y 20% In-State (day & overnight 13% of that) Y 15% Local C 8% International Out of State Customer Demographics- 0 $256,336 average income; minor increase over years • 41 years average age - consistent over years (39 - 41) • 65% male; 35% female - consistent over years Where they are coming from- New York/NJ 15% Chicago 8% Washington 4% Los Angeles 4% Boston 3% Dallas 3% Minneapolis 3% Atlanta 3% San Francisco 2% Philadelphia 2% Who They Are Here With • 37% with family 0 28% with friends • 15% friends & family • 11 % with spouse/significant other What They Are Spending on a Vail Vacation- • Average Moderate Vacation Spend (Family of 4) ranges $7,000 - $10,000 for 5 days (EGE flights, tickets, lodging, lessons, on mountain food; transportation, equipment) • Average Hotel Rates range from $140 in November to $420 in March. Christmas weeks upwards of $800/night!. Appendix 5 ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated.. Estimated Incremental Room Nights and Revenue Generated by Spring Back to Vail The numbers below are estimates for the 2008 Spring Back to Vail event. 2008 Estimated Incremental Spending Incremental Room Nights Estimated attendance: 10,000 Those who came just for the event: 20% Those staying in Town of Vail lodging: 50% Average nights stay in. Vail: 4 Total Incremental Room Nights: 4,000 Incremental Spending Estimated attendance per day: 3,000 Average amount spent: $300 Event Days: 3 Total Incremental Spending: $2,700,000 Average lodging price per person per night: $250 In%,,Lr,,,LjLental room nights: 4,000 Subtotal spent on lodging: $1,000,000 Number of days in Vail not for event: 1.0 Number of people staying additional days: 500 Average amount spent per day: $300 Subtotal' spent on non-event days: $150,000 Total Estimated Incremental Spending: $3,850,000 Appendix 6 ? What return on investment should the Town of Vail expect? 2008 Town of Vail Return on Investment Town of Vail Investment Total Value of Media, Public Relations and Event Related Impressions for a top-tier Presenting Sponsor (such as the Town of Vail) (measured by Event Industry-accepted means). This number is based on the projected PR and marketing for this event and estimates from this event last year and other similar events. Return on Investment through Media, PR and Event Related Impressions alone: Est. Incremental Room Nights Generated Incremental Spending Generated Tax Receipts (Sales - 4%, Lodging-9.8%) Return on Investment through Incremental Spending in the Town of Vail: $20,000 $60,000 200% 4,000 $3,850,000 $212,000 960% Appendix 7 ? Organization rosters naming: ¦ All officers and respective positions ¦ Board of Directors and positions Highline Sports & Entertainment, Inc. Roster Principals/Board of Directors: • Jeff Brausch, President/CEO • James Deighan, Senior Vice President Employees: • Peggy Wolfe, Event Director • Bryan Rooney, Event Director • Amy Hornyak, Sponsorship Manager • Mark Santini, Account Manager • Jim Nagy, Account Manager • Greg Schwartz, Event Manager • Kelli Brausch, Controller/CPA r., tt Vail Commission on Special Events 2008 Event Funding, Application Applied for by: Highline Sports & Entertainment, Inc. 12 Vail Rd. Suite 500 Vail, CO 81657 (970) 476-6797 www.eohi2hline.com VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION EVENT: SPRING BACK TO VAIL PROPOSED DATE(S): April 7-13, 2008 AMOUNT OF CASH FUNDING REQUESTED: $ 100,000- • PRODUCING ENTITY: Highline Sports & Entertainment, Inc. President/executive director's name: Jeff Brausch Name/title of person completing application: Jeff Brausch Address: 12 Vail Rd., Suite 500, Vail, CO 81657 Telephone: 970/476-6797 xt.103 Cell: 970/393-2128 Fax: 970/476-6890 Website address: www.gohighline.com E-Mail Address: jeff@gohighline.com Organization's tax status: For Profit X Non-Profit* Not-for-Profit* Non-Profit (501 C-3), or Not for Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID#: 84-1331831 • Does the event benefit a charity? Yes_X_ No • If yes, please name the beneficiary: Vail Breast Cancer Awareness Group Mission Statement: To foster a culture in which Highline team members are challenged to excel in providing all customers with exceptional service, extensive knowledge and an unwavering commitment to ethical excellence... not only to complete client satisfaction- but beyond all expectations! Number of years your organization has been in business 11 • Brief Description of Event: Vail's season ending bash which has become the Vail Valley's rite of Spring. One full week of on and off-snow events, headliner concerts, street parties and the ever-popular World Alpine Pond Skimming Championships.. • Describe where the event will be located within the Town of Vail: Vail Village, Dobson, bars/restaurants, Golden Peak, East and On Mountain • Will any portion of the event take place outside of the Town of Vail? _X-Yes No If yes, please explain: Portions of the event will take place on Vail Mountain. • Please describe briefly how you will use the funds that you are requesting from the CSE: To cover marketing and operational expenses. • Will additional in-kind services be required from the Town of Vail? Yes X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc.: We will. need' barricades to control the perimeter of the beer gardens on the concert nights as well as police support for crowd control during these same concerts. • Is this a: New event _ Existing event X Number of years in existence: 5 Location(s) of event in previous years: Same locations as proposed for 2008 other than Dobson. Number of participants (athletes, artists, exhibitors, etc.) anticipated: 500 Number of volunteers needed 20 Number of event staff 75 # of spectators/event attendees anticipated 50,000 Local 20% In-state (non-local) 20% Out of State 60% - If possible, would you intend to host the event in Vail beyond 2008? Yes X No If yes, for how many years beyond 2008? As many as years as it makes sense financially and to the TOV and Vail Resorts. Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? $100.000 REQUIRED ATTACHMENTS (incomplete applications will not be considered): ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? Organization rosters naming: All officers and respective positions ¦ Board of Directors and positions The CSE appreciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT 10 COPIES OF THE COMPLETED APPLICATION AND REQUIRED ATTACHMENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For information and questions call Sybill Navas at 970 376-2394. Event Description EVENT DATES & VENUE LOCATIONS: April 7-13, 2008 Vail Village, Golden Peak Base Area, Dobson Arena, Vail Mountain, and Ford Park Concert Venue. THE TAKEAWAY: "Spring Back to Vail" blew me away - what a great *%#$*#% parry! The events, the skiing and boarding, the sun, the girls (the guys), the VIBE... SPRINGTIME IN VAIL! What a great way to wrap up the snowriding season and welcome spring to the mountains! GOALS & OBJECTIVES: • Target a youth-minded, adventure seeking audience. • Attract additional Vail Visitors for the final month of the season from in and out of Colorado. • Entice return destination visits from earlier winter bookings with value packages to include lift tickets, lodging, and credentials. • Differentiate Vail Mountain and the Town of Vail in the month of April. 2008 TENTATIVE SCHEDULE OF EVENTS: April 7 - Monday April 8 - Tuesday April 9 - Wednesday April 10 - Thursday April 117 Friday April 12 - Saturday April 13 - Sunday On-Mountain Expo/SB2V Welcome Parry On-Mountain Expo/After Dark Scene Malay Day/On-Mountain. Expo/After Dark Scene Headliner Concert at Dobson/After Parties Headliner Concert at Dobson/After Parties World Alpine Pond Skimming Championships Major Headliner Act - Ford Park Venue Free Concert Checkpoint Charlie Appendix 1 ? Detailed event budget, including all anticipated revenues and expenses. 2008 Spring Back to Vail Projected Budget Revenues: Estimated CSE Contribution 100,000 Ticket Sales 250,000 Sponsorship 325,000 Beverage Sales 50,000 Entry Fees 2,500 Total Projected Revenues 727,500 Expenses: Event Site: Licenses & Permits 1,028 1,025 Event Equipment & Rental Expenses: Signage & Decorations 10,000 Rental Items (dumpsters, porta potties, barricades, etc.) 25,000 Bands, Sound, Support, etc. 400,000 Purse & Course Items 15,000 Misc. Event Needs (credentials, t-shirts, travel, misc.) 25,000 475,000 Manpower & Related Expenses: Labor/Announcers 60,000 Town of Vail Police, Security 20,000 80,000 Public Relations/Marketing/Advertising: Public Relations 20,000 Advertising/Marketing 45,000 65,000 Administrative: Proposals/Insurance/Supplies/Phone/Postage 25,000 Management Fee 25,000 50,000 Sponsor Relations: Lodging/Entertainment/Gifts/Transportation 20,000 20,000 Other: F&B 25,000 Venue Rentals 8,000 33,000 Total Projected Expenses: 472,025 Net Income 3,475 (loss): Appendix 2 ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. • An extensive, traditional media campaign will be run for the event featuring print (newspaper and magazine), radio and television. The campaign will focus on the following media outlets... DENVER POST, ROCKY MTN. NEWS, WESTWORD, ROCKY MTN. SPORTS, ASPEN DAILY TIMES, GLENWOOD POST, VAIL DAILY, SUMMIT DAILY, SKY HIGH, WINTER PARK, DAILY TRIBUNE, STEAMBOAT PILOT/TODAY, TELLURIDE TIMES, KBCO, KBPI, KRFX, KFMU, KSNO, KSPN, KZYR, KVBA TV8, CH5.Over $250,000.00 in media value is expected to be delivered by this integrated campaign. • A strong national, regional and local PR blitz will key on Spring Back to Vail. The campaign is expected to generate over $250,000 in equivalent media value. • Spring Back to Vail will continue to push on the new media envelope with Internet sites running against the event. Besides stand-alone sites, the event will also receive a great deal of play on Vail Resort's web site www.snow.com. • Direct broadcast emails and standard mailings will be sent to many lists targeting our audience, including Vail Resort's lists and Highline Sports' lists. • Numerous collateral and competitor materials will be disseminated throughout the region. Including rack cards, postcards and posters. Sponsorships Highline Sports always has and always will continue to sell sponsorships on its properties to help cover the numerous operating and marketing expenses to make the events successful. Highline has never relied on TOV monies to solely support its events. While SBTV has enough exposure to be attractive to potential sponsors, event management will continue to refine the event to continue to draw a larger audience. Event management is leaning on the CSE to support the event in a larger way in 2008 to help blow it up to the point where corporate sponsors will continue to follow. Committed sponsors for the 2008 event include... Vail Resorts, Coors Light, Bacardi,Ski and Skiing Magazine, and Warren Miller Films. Appendix 3 ? Previous year's event evaluation, including income and expense statement (if existing event). HIGHLIGHTS Overall, the 2007 event was very successful with greatly increased destination visits, lodge bookings and packed restaurants and shops. • Marketing and PR campaigns were very strong in promoting awareness and driving event attendance • Estimated attendance/visitors to Vail during the two weeks of Spring Back to Vail: 150,000 • Kid Rock live in concert at Ford Park • Free concert in Vail Village - Third World with Warren Miller movie screening • On-mountain events included World Pond Skimming Championships and Malay Day • Largest World Pond Skimming Championships event to date. • Apres and after dark parties took place on eight nights during Spring Back. Additional parties and. special promotions, which were not part of the official SBTV schedule, were held in town after each concert. O Out of State visitors up week 1- 85% YOY and week 2 -.5% YOY C Vail lodging up 31.6%o YO.Y O Week 1 - 69% of visitors were from out of State and 19% outside U.S. O Week 2 - 56.3% of visitors were from out of Stateand 8.3% outside U.S. 0 85% of all event attendees came from places outside of the Vail Valley 2007 Spring Back to Vail Budget REVENUES: CSE Contribution Concert Ticket Sales Sponsorship (Net) F & B Sales Entry Fees Total Revenues EXPENSES: Event Site: Licenses & Permits Talent, Equipment & Rental Expenses: Signage & Decorations Rental Items (dumpsters, porta potties, barricades, etc.) Bands, Sound, Support, etc. Purse & Course Items Misc. Event Needs (credentials, t-shirts, travel, misc.) Manpower & Related Expenses: Labor/Announcers Town of Vail Police, Security Public Relations/Marketing/Advertising: Public Relations Advertising/Marketing Administrative: Proposals/Insurance/Supplies/Phone/Postage Management Fee Sponsor Relations: Lodging/Entertainment/Gifts/Transportation Other: F & B Venue Rentals Total Expenses: Net Income: Actual $65,000 155,590 328,000 59,310 2,565 $610,465 $575 575 11,755 20,556 327,119 9,217 24,904 393,551 62,106 13,940 76,046 11,075 26,177 37,252 29,353 25,000 54,353 17,232 17,232 26,176 2,500 28,676 $607,685 $2,780 Appendix 4 ? Past or projected demographics of event attendees and spending. 2008 Projected Demographics & Event Goals • Attract additional Vail Visitors, for the final month of the season, from in and out of Colorado. • Entice return destination visits from earlier winter bookings with value packages to include lift tickets, lodging, and credentials with automatic entry to all surrounding events. • Differentiate Vail Mountain in the month ofAprik • Target youth-minded 30 to 45 year olds. • Household Income over $75,000 • Attract incremental Vail spending $$$ (Lodging, Food & Bev, Merchandise, Lift Tickets, Rentals, Etc.) Appendix 5 ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. Estimated Incremental Room Nights and Revenue Generated by Spring Back to Vail The numbers below are estimates for the 2008 Spring Back to Vail event. 2008 Estimated Incremental Spending Incremental Room Nights Estimated attendance: 50,000 Those who came just for the event: 60% Those staying in Town of Vail lodging: 80% Average nights stay in Vail: 4 Total Incremental Room Nights: 96,000 Incremental Spending Estimated attendance per day: 7,000 Average amount spent: $300 Event Days: 7 Total Incremental Spending: $14,700,000 Average lodging price per person per night: $150 Incremental room nights: 96,000 Subtotal spent on lodging: $14,400,000 Number of days in Vail not for event: 1.0 Number of people staying additional days: 10,000 Average amount spent per day: $300 Subtotal spent on non-event days: $3,000,000 Total Estimated Incremental Spending: $32,100,000- Appendix 6 ? What return on investment should the Town of Vail expect? 2008 Town of Vail Return on Investment Town of Vail Investment Total Value of Media, Public Relations and Event Related Impressions for a top-tier Presenting Sponsor (such as the Town of Vail) (measured by Event Industry-accepted means). This number is based on the projected PR and marketing for this event and estimates from this event last year and other similar events. Return on Investment through Media, PR and Event Related Impressions alone: Est. In.,, c?iiLental Room Nights Generated Incremental Spending Generated Tax Receipts (Sales - 4%, Lodging-9.8%) Return on Investment through Incremental Spending in the Town of Vail: $100,000 $500,000 400% 96,000 $32,100,000 $2,119,200 2,019% Appendix 7 ? Organization rosters naming: ® All officers and respective positions ¦ Board of Directors and positions Highline Sports &.Entertainment, Inc. Roster Principals/Board of Directors: • Jeff Brausch, President/CEO • James Deighan, Senior Vice President Employees: • Peggy Wolfe, Event Director • Bryan Rooney, Event Director • Amy Hornyak, Sponsorship Manager • Mark Santini, Account Manager • Jim Nagy, Account Manager • Greg Schwartz, Event Manager • Kelli Brausch, Controller/CPA Vail Commission on Special Events 2008 Event Funding Application 1w) K 3/4 17& 2008 Labor Day Weekend - Vail Village Applied for by: C D . N0( mM H CI 12 Vail Rd. Suite 500, Vail, CO 81657 (970) 476-6797 xt.103 www.aohiahline.com VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION EVENT: GOURMET ON GORE PROPOSED DATE(S): August 29-31, 2008 AMOUNT OF CASH FUNDING REQUESTED: $ 75,000 - • PRODUCING ENTITY: Highline Sports & Entertainment, Inc. President/executive director's name: Jeff Brausch Name/title of person completing application: Jeff Brausch Address: 12 Vail Rd., Suite 500, Vail, CO 81657 Telephone: 970/476-6797 xt.103 Cell: 970/393-2128 Fax: 970/476-6890 Website address: www.gohighline.com E-Mail Address: jeff@gohighline.com Organization's tax status: For Profit X Non-Profit* Not-for-Profit* Non-Profit (501 C-3), or Not for Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID#: 84-1331831 • Does the event benefit a charity? Yes_X_ No • If yes, please name the beneficiary: TBD Mission Statement: To foster a culture in which Highline team members are challenged to excel in providing all customers with exceptional service, extensive knowledge and an unwavering commitment to ethical excellence... not only to complete client satisfaction- but beyond all expectations! Number of years your organization has been in business 11 • Brief Description of Event: A Vail Festival of Wine, Spirits, Food, and Jazz Music on the streets of Vail Village. The event is being produced to: • Attract additional Vail Visitors from the regional and Front Range population and beyond. • Provide value-added activityfor Vail Valley residents. • Promote incremental Vail spending $$$ (Lodging, Food & Bev, Merchandise, Etc.) Event Day: Open air event featuring a wide variety of winemakers, Vail Valley restaurants, and jazz music. • Describe where the event will be .located within the Town of Vail: Vail Village - Gore Creek Drive and Bridge Street Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: • Please describe briefly how you will use the funds that you are requesting from the CSE: To cover marketing and production expenses. 0 Will additional in-kind services be required from the Town of Vail? Yes X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc.: We will need barricades to control the perimeter of the event venue for the event days as well as police support for crowd control. • Is this a: New event Existing event X Number of years in existence: 2 Location(s) of event in previous years: GORE CREEK DRIVE Number of participants (athletes, artists, exhibitors, etc.) anticipated: 50 exhibitors/winemakers/restaurants Number of volunteers needed 20 Number of event staff 20 # of spectators/attendees anticipated 25,000 Local 25% In-state (non-local) 50% Out of State.25% • If possible, would you intend to host the event in Vail beyond 2008? Yes X No If yes, for how many years beyond 2008? As many years as it makes sense financially and to the Town. Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? $75.000 REQUIRED ATTACHMENTS (incomplete applications will not be considered): ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? Organization rosters naming: ¦ All officers and respective positions ¦ Board of Directors and positions The CSE appreciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT 10 COPIES OF THE COMPLETED APPLICATION AND REQUIRED ATTACHMENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For information and questions call Sybill Navas at 970 376-2394. Appendix 1 ? Detailed event budget, including all anticipated revenues and expenses. lRevenues: CSE Contribution $75,000 Sponsorship/ 30,000 Expo Fees Wine, Spirits, Wine Glasses, 15,000 Water (Net) Total Revenues 120,000 Expenses: Event Site: Liquor - TOV Permits 375 Event Equipment & Rental Expenses: Signage, Decorations, Supplies, Uniforms, etc. 10,000 Rental Items (dumpsters, tables, chairs, tents, porta 12,000 potties, etc.) Bands, Stages, Sound 2,500 29,500 Manpower & Related Expenses: Labor/Announcers 10,000 Town of Vail Police, Security 6,000 16,000 Public Relations/Marketing/Advertising: Public Relations 3,000 Advertising/Marketing 35,000 38,000 Administrative: Proposals/Insurance/Supplies/Phone/Postage 7,500 Management Fee 1 5 om 22,500 Sponsor Relations: Lodging/Entertainment/Gifts/Transportation 4,500 4,500 Total Expenses: 110,875 Net Income (Loss): $9,125 Appendix 2 ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. • A targeted media campaign will be run for the event featuring print, radio and television. The campaign will focus on the following media outlets in the front-range and. Vail Valley... WESTWORD, DENVER DAILY NEWS, NPR, VAIL DAILY, SUMMIT DAILY, KVBA TV8, CH5. An estimated 50,000.00 in media value will delivered by this integrated campaign. • A regional PR campaign will key on the high-end, open to the public nature of the Festival. The campaign is expected to generate over $25,000 in equivalent media exposure. • Gourmet on Gore will feature a stand-alone web site offering schedules, news and event pics. • Direct broadcast emails will be sent to the Gourmet on Gore target audience. • Numerous collateral materials will be posted and disseminated throughout the Colorado target region including 4-color Postcards and Posters. Sponsorships Highline will actively sell sponsorships and expo partnerships on the Gourmet on Gore Festival to cover the numerous operating and marketing expenses to make the event a financial success. Highline has never relied on TOV monies to solely support. an event. Highline anticipates sponsorship/expo sales of $30,000 for the third year of the company selling the event. Management also anticipates negotiating numerous in-kind deals to help liquidate the many hard costs of the event. Appendix 3 ? Previous year's event evaluation - , including income and expense statement (if existing event). The 2007 Gourmet on Gore, Friday and Saturday, August 31 and September 1, was a smashing success in only its second year running. With Vail's best restaurants in attendance, accompanied by wines and spirits from around the world, Gourmet on Gore offered culinary delights to tempt even the most discerning appetites. From gourmet sliders at the Larkspur/Larkburger booth to tempting items at La Tour, Ludwigs and Wildflower, attendees were able to stroll and sample food and wine in an open-air atmosphere with no admission charge. This unique format provided the perfect venue for an enjoyable Labor Day Weekend in Vail. For the vast majority of attendees, Vail merchants and the expo partners in attendance, the 2007 event was an overwhelming success and picked up where the inaugural 2005 event left off. Gourmet on Gore has secured a firm foothold as a marquee event during Labor Day Weekend which can be built upon for years to come. The goals and objectives accomplished for Gourmet on Gore included... • Attracting additional Vail Visitors from the regional and Front Range population and beyond for Vail 's Labor Day Weekend. • Provide value-added activity for Vail Valley residents.. • Promote incremental Vail spending $$$ (Lodging, Food & Bev, Merchandise, Etc.) Event Strengths: Targeted marketing campaign pulled the "RIGHT" audience and was a very fitting event platform Strong and memorable collateral and advertising. Very clean looking venue with all white tents and nice color palette for linens, etc. Event format of...pay as you go vs. admission charge was welcoming. Very strong mix of restaurants, spirits and wines. Live jazz made for enjoyable background music. Restaurants were better prepared this year. Very strong staff. ? Detailed 2007 event budget, including all revenues and expenses. Revenues: CSE Contribution $40,000 Sponsorship/ 19,250 Expo Fees Wine, Spirits, Wine Glasses, 12,612 Water (Net) Total Revenues 71,862 Expenses: Event Site: Liquor - TOV Permits 375 Event Equipment & Rental Expenses: Signage, Decorations, Supplies, Uniforms, etc. 7,200 Rental Items (dumpsters, tables, chairs, tents, porta 8,700 potties, etc.) Bands, Stages, Sound 3,500 19,400 Manpower & Related Expenses: Labor/Announcers 7,118 Town of Vail Police, Security 4,050 11,168 Public Relations/Marketing/Advertising: Public Relations 1,700 Advertising/Marketing 9,200 10,900 Administrative: Proposals/Insurance/Supplies/Phone/Postage 6,300 Management Fee 10.000 16,300 Sponsor Relations: Lodging/Entertainment/Gifts/Transportation 2,800 2,800 Total Expenses: 60,943 Net Income (Loss): $10,919 Appendix 4 ? Projected demographics of event attendees and spending. 2008 Projected Demographics & Event Goals Demographic and visitor information profiles: Although profiles were not gathered by survey, via observation and interviews it was apparent that the Gourmet on Gore audience was older and typical of the much sought after high-end, high-consuming Vail audience. The event was built to capture a wide range of customers to include young singles (21+) as well as couples and families. We anticipate the Average age was 45 with HHI at $100,000++. Appendix 5 ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. Estimated Incremental Room Nights and Revenue Generated by Gourmet on Gore The numbers below are estimates for the 2007 Gourmet on. Gore. As a pessimistic estimate, the event will book approximately 7,500 incremental room nights and an infusion of $2.6MM into the Town of Vail. The calculation was performed as follows:. Incremental Room Nights Estimated attendance: 15,000 Those staying in Town of Vail lodging: 50% Average nights stay in Vail: 2 Total Incremental Room Nights: 15,000 Incremental Spending Estimated attendance per day: 5,000 Average amount spent per day: $100 Event days: 3 Subtotal spent on F&B, shopping & activities: $1,500,000 Average lodging price per person per night: $150 Incremental room nights: 15,000 Subtotal spent on lodging: $2,250,000 Number of days in Vail not for event: 1.0 Number of people staying addtl. days: 5,000 Average amount spent per day: $100 Subtotal spent on non-event days: $500,000 Total Incremental Spending: $4,250,000 Appendix 6 ? What return on investment should the Town of Vail expect? 2008 Town of Vail Return on Investment Town of Vail Investment Total Value of Media, Public Relations and Event Related. Impressions for a top-tier Presenting Sponsor (such as the Town of Vail) This number is based on the projected PR and marketing for this event and estimates from this event last year and other similar events. Est. Incremental Room Nights Generated Incremental Spending Generated Tax Receipts (Sales 4.0%, Lodging- 9.8%) Return on Investment through Incremental Spending in the Town of Vail: $75,000 $75,000 15,000 $2,602,500 $300,500 301% Appendix 7 ? Organization rosters naming: ¦ All officers and respective positions ¦ Board of Directors and positions Highline Sports & Entertainment, Inc. Roster Principals/Board of Directors: • Jeff Brausch, President/CEO • James Deighan, Vice President Employees: • Peggy Wolfe, Event Director • Bryan Rooney, Event Director • Amy Hornyak, Sponsorship Manager • Mark Santini, Account Manager • Marc Vanini, Account Manager • Jason Farrow, Event Manager • Greg Schwartz, Event Manager • Adam Mills, Tour Operations • Grant Mills, Tour Operations • Lexi Deluca, Promotions Manager • Kelli Brausch, Controller/CPA Vail Commission on Special Events 2008 Event Funding Application Applied for by: Highline Sports & Entertainment, Inc. 12 Vail Rd. Suite 500 Vail, CO 81657 (970) 476-6797 xt.103 www.aohiahline.com VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION EVENT: Vail Oktoberfest PROPOSED DATE(S): 9/5-7 & 9/12-14, 2008 AMOUNT OF CASH FUNDING REQUESTED: $ 82,500 - • PRODUCING ENTITY: Highline Sports & Entertainment, Inc. Presidentlexecutive director's name: Jeff Brausch Name/title of person completing application: Jeff Brausch Address: 12 Vail Rd.; Suite 500, Vail, CO 81657 Telephone: 970/476-6797 xt.103 Cell: 970/393-2128 Fax: 970/476-6890 Website address: www.gohighline.com E-Mail Address: jell@gohighline.com Organization's tax status: For Profit X Non-Profit* Not-for-Profit* Non-Profit (501 C-3), or Not for Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID#: 84-1331831 • Does the event benefit a charity? Yes_X_ No • If yes, please name the beneficiary: TBD Mission Statement: To foster a culture in which Highline team members are challenged to excel in providing all customers with exceptional service, extensive knowledge and an unwavering commitment to ethical excellence... not only to complete client satisfaction- but beyond all expectations! Number of years your organization has been in business 11 • Brief Description of Event: Traditional Oktoberfest Celebration - A Festival of Beer, Food, Music and Fall in Vail produced to: • Attract additional Vail Visitors from in and out of Colorado. • Entice visits from the regional and Front Range population. • Provide added-value activity for Vail Valley residents. • Promote incremental Vail spending $$$ (Lodging, Food & Bev, Merchandise, Etc.) Week One: Fri. 9/5 - 6-10PM - Lionshead - Ceremonial Tapping of the First Keg, Food, Live Music, and Dancing. Sat. 9/6 -11AM-10PM- Lionshead - Beer, Food, Live Music, Dancing and Children's Activities. Sun. 9/7 -12-6PM- Lionshead - Beer, Food, Live Music, Dancing and Children's Activities. Fri. 9/12 - 6-10PM- Vail Village - Beer, Food, Live Music, and Dancing Sat. 9/13 -11AM-10PM- Vail Village - Beer, Food, Live Music, Dancing and Children's Activities. Sun. 9/14 -12-6PM- Vail Village - Oktoberfest Fun Run, Beer, Food, Live Music, Dancing and Children's Activities. • Describe where the event will be located within the Town of Vail: Lionshead, Vail Village - Gore Creek Drive and Bridge Street • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: • Please describe briefly how you will use the funds that you are requesting from the CSE: To cover marketing and operational expenses. Including additional entertainment. • Will additional in-kind services be required from the Town of Vail? Yes X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc.: We will need barricades to control the perimeter of the event venue for the six event days as well as police support for crowd control these same six days. • Is this a: New event Existing event X 4th vear for HSE Number of years in existence: 17 Location(s) of event in previous years: Same locations as proposed for 2008. Number of participants (athletes, artists, exhibitors, etc.) anticipated: 200+ runners for the Oktoberfest. Fun Run Number of volunteers needed 50 Number of event staff 30 # of spectators/attendees anticipated 40,000 (weather dependant) Local 25% In-state (non-local) 50% Out of State 25% • .If possible, would you intend to host the event in Vail beyond 2007? Yes X No If yes, for how many years beyond 2007? As many years as it makes sense financially and to the Town. • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? $82.500 + CPI Increase REQUIRED ATTACHMENTS (incomplete applications will not be considered): ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? Organization rosters naming: ¦ All officers and respective positions ¦ Board of Directors and positions The CSE appreciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials.. PLEASE SUBMIT 10 COPIES OF THE COMPLETED APPLICATION AND REQUIRED ATTACHMENTS TO: Vail Commission on. Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For information and questions call Sybill Navas at 970 376-2394. Appendix 1 ? Detailed event budget, including all anticipated revenues and expenses. 2008 Event Income Statement (Pro Forma) Revenues: CSE Contribution $82,500 Sponsorship 50,000 F&B & Stein Sales 65,000 Total Revenues 197,500 lExpenses: Event Site: Permits 1,275 1,275 Event Equipment & Rental Expenses: Food & Bev. 25,000 Signage, Kids Activ., Steins, Decorations, Supplies, etc. 20,000 Rental Items (dumpsters, porta potties, etc.) 20,000 Bands, Stages, Sound 45,000 110,000 Manpower & Related Expenses: Labor/Announcers 15,000 Town of Vail Police, Security 18,000 33,000 Public Relations/Marketing/Advertising: Public Relations 3,000 Advertising/Marketing 15,000 18,000 Administrative: Proposals/Insurance/Supplies/Phone/Postage 13,000 Management Fee 15,000 28,000 Sponsor Relations: Lodging/Entertainmerit/Gifts/Transportation 17,500 17,500 Total Expenses: 207,775 Net Income: (loss) ($10,275) Appendix 2 ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. • An extensive, traditional media campaign will be run for the event featuring print, radio and television. The campaign will focus on the following media outlets in the front-range and Vail Valley ... WESTWORD, DENVER DAILY NEWS, VAIL DAILY, SUMMIT DAILY, KZYR, KVBA TV8, CH5. An estimated $75,000.00 in media value will delivered by this integrated campaign. • A strong regional PR campaign will key on the Oktoberfest good times. The campaign is expected to generate over $25,000 in equivalent media exposure. • Oktoberfest will once again feature a stand-alone web site offering schedules, news and event pics. • Direct broadcast emails will be sent to the target audience. • Numerous collateral and competitor materials will be posted and disseminated throughout the Colorado target region including 4-color Postcards and Posters. Sponsorships Highline Sports will actively sell sponsorships on the 2008 Vail Oktoberfest to cover the numerous operating and marketing expenses to make the event a financial success. Based upon 2007 results, Highline anticipates sponsorship.sales of $50,000. Event Management also anticipates negotiating in kind deals to help liquidate hard costs. Appendix 3 ? Previous year's event evaluation, including income and expense statement (if existing event). Event Strengths: • Strong attendance with approximately 10,000-15,000 more than last year. • Well-mannered and festive audience. • Music and Children's Entertainment was well received. • Fun Run was well attended and raised close to $10,000 for the Children's Garden of Learning. • Oktoberfest games went over very well. • Unbelievable weather for the most part. This is the make or break for Oktoberfest • Lionshead venue was the most successful since being construction challenged. 2007 Event Income Statement (As of 9/24/2007) Revenues: CSE Contribution $80,000 Sponsorship 44,500 F&B & Stein Sales 68,799 Total Revenues 193,299 Expenses: Event Site: Permits 1,275 1,275 Event Equipment & Rental Expenses: Food & Bev. 25,456 Signage, Kids Activ., Steins, Decorations, Supplies, etc. 20,200 Rental Items (dumpsters, porta potties, etc.) 18,800 Bands, Stages, Sound 45,200 109,656 Manpower & Related Expenses: Labor/Announcers 14,234 Town of Vail Police, Security 18,000 32,234 Public Relations/Marketing/Advertising: Public. Relations 2150 Advertising/Marketing 14,700 16,850 Administrative: Proposals/Insurance/Supplies/Phone/Postage 12,730 Management Fee 15,000 27,730 Sponsor Relations: Lodging/Entertainment/Gifts/Transportation 1,685 1,685 Total Expenses: 189,430 Net Income: (loss) $3,869 • Attendance numbers: We estimate that during the course of the event, 40,000+ attendees moved through the event. Estimated Incremental Room Nights and Revenue Generated by Vail Oktoberfest The numbers below are estimates for the 2008 Vail Oktoberfest event. Incremental Room Nights Estimated attendance: 40,000 Those staying in Town of Vail lodging: 25% Average nights stay in Vail: 2 Total Incremental Room Nights: 20,000 Incremental Spending Estimated attendance per day: 6,700 Average amount spent per day: $100 Event days: 6 Subtotal spent on F&B, shopping & activities: $4,020,000 Average lodging price per person per night: $150 Incremental room nights: 20,000 Subtotal spent on lodging: $3,000,000 Number of days in Vail not for event: 1.0 Number of people staying addtl. days: 5,000 Average amount spent per day: $100 Subtotal spent on non-event days: $500,000 Total Incremental Spending: $7,520,000 Appendix 6 ? What return on investment should the Town of Vail expect? 2008 Town of Vail Return on Investment Town of Vail Investment Total Value of Media, Public Relations and Event Related Impressions fora top-tier Presenting Sponsor (such as the Town of Vail) This number is based on the projected PR and marketing for this event and estimates from this event last year and other similar events. Return on Investment through Media, PR and Event Related Impressions alone: Est. Incremental Room Nights Generated Incremental Spending Generated Tax Receipts (Sales 4%, Lodging-9.8%) Return on Investment through Incremental Spending in the Town of Vail: $82,500 $100,000 21% 20,000 $7,520,000 $474,800 476% Appendix 7 ? Organization rosters naming: ¦ All officers and respective positions ¦ Board of Directors and positions Highline Sports & Entertainment, Inc. Roster Principals/Board of Directors: • Jeff Brausch, President/CEO • James Deighan, Senior Vice President Employees: • Peggy Wolfe, Event Director • Bryan Rooney, Event Director • Amy Hornyak, Sponsorship Manager • Mark Santini, Account Manager • Jim Nagy, Account Manager • Greg Schwartz, Event Manager • Kelli Brausch, Controller/CPA tv1 !0. II M Vail Commission on Special Events 2008 Event Funding Application Applied for by Highline Sports & Entertainment, Inc. 12 Vail Rd. Suite 500 Vail, CO 81657 (970) 476-6797 www.aohiahline.com ? ak ? C ? fi VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION EVENT: VAIL SNOW DAZE PROPOSED DATE(S): December 1-7,2008 AMOUNT OF CASH FUNDING REQUESTED: $ 100,000 PRODUCING ENTITY: Highline Sports & Entertainment, Inc. President/executive director's name: Jeff Brausch Name/title of person completing application: Jeff Brausch Address: 12 Vail Rd., Suite 500, Vail, CO 81657 Telephone: 970/476-6797 xt.103 Ce11: 970893-2128 Fax: 970/476-6890 Website address: www.gohighline.com E-Mail Address: jell@gohighline.com Organization's tax status: For Profit X Non-Profit* Not-for-Profit* Non-Profit (501 C-3), or Not for Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID#: 84-1331831 • Does the event benefit a charity? Yes_X_ No • If yes, please name the beneficiary: The Millennium Society Mission Statement: To foster a culture in which Highline team members are challenged to excel in providing all customers with exceptional service, extensive knowledge and an unwavering commitment to ethical excellence... not only to complete client satisfaction- but beyond all expectations! Number of years your organization has been in business 11 • Brief Description of Event: Vail's season opening bash which is the Vail Valley's kick off to the ski season. A full-blown week of on and off-snow events, concerts, street parties and special events. • Describe where the event will be located within the Town of Vail: Vail Village, Lionshead, Ford Park; and Dobson Arena. • Will any portion of the event take place outside of the Town of Vail? _X Yes No If yes, please explain: Portions of the event will take place on Vail Mountain • Please describe briefly how you will use the funds that you are requesting from the CSE: To cover marketing expenses and operational expenses of the event. • Will additional in-kind services be required from the Town of Vail? Yes X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc.: We will need barricades to control the perimeter of the beer gardens on the concert nights as well as police support for crowd control these same concerts. • Is this a: New event _ _ Existing event X Number of years in existence: 2 Location(s) of event in previous years: As proposed in 2008 Number of participants (athletes, artists, exhibitors, etc.) anticipated: 1,000 Number of volunteers needed 25 Number of event staff 60 # of spectators/event attendees anticipated: 50,000 Local 20% In-state (non-local) 25% Out of State 55% • If possible, would you intend to host the event in Vail beyond 2008? Yes X No If yes, for how many years beyond 2008? As many as years as it makes sense financially and to the TOV and Vail Resorts. • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? $100.000 REQUIRED ATTACHMENTS (incomplete applications will not be considered): ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? Organization rosters naming: All officers and respective positions Board of Directors and positions The CSE appreciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT 10 COPIES OF THE COMPLETED APPLICATION AND REQUIRED ATTACHMENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For information and questions call Sybill Navas at 970 376-2394. Event Description A full-blown week of on-snow and off-snow events to ring in the ski season. Headliner concerts street parties, pub parties and the not to be missed Dummy Gelunde World Championships. • December 1-7,2008 • Vail Village, Golden Peak, Vail Mountain, Lionshead and East Vail. GOALS & OBJECTIVES: • Target a youth-minded, adventure seeking audience- • Attract additional Vail Visitors for the first few weeks of the season from in and out of Colorado. Entice return destination visits with earlier winter, bookings via value packages to include lift tickets, lodging, and credentials. • Differentiate Vail Mountain and the Town of Vail after the Thanksgiving time period • Attract incremental Vail spending $$$ (Lodging, Food & Bev, Merchandise, Lift Tickets, Rentals, Etc.) Appendix 1 ? Detailed event budget, including all anticipated revenues and expenses. 2008 Vail Snow Daze Projected Budget BUDGETED REVENUES: 420 Sponsorships $550,000 420.5 CSE Funding 100,000 421 Entry Fees 750 421.5 Ticket Sales/Commission 325,000 422 F&B Sales 85,000 423 Merchandise Sales 7,500 Total Revenues $1,068,250 EXPENSES: 510 Event Ops - misc $40,000 517 Entertainment/ Bands 550,000 519 Event Promotions/Advertising 75,000 520 Event Merchandise 2,500 525 Event, Supplies 12,250 526 F&B Expenses 35,000 527 Equipment Rental 22,500 530 Portable Toilets 5,000 533 Prize Money / Appearance Fees 3,750 535 Public Relations 251000 538 Venue Rental / Site Fees 8,500 543 Wardrobe/ Uniforms 1,000 550 Event Insurance 10,000 S55 Equipment Repairs 500 617 Bank/CC Charges 100 620 Auto Expense 100 626 Pre-press/Design 5,000 627 Licenses and Permits 1,025 628 Printing and Reproduction 7,500 630 Office/Computer Supplies 100 631 Office Expenses 275 636 Postage & Delivery 750 638 Web Site / E-Mail 2,500 640 Event/Sales Travel 10,000 641. Meals/ Entertainment 2,000 642 Lift Tickets 10,000 643 On-Mountain Dining 2,000 644 Event Lodging 15,000 646 Sponsor Ground Transfers 2,500 669 Contract Labor 7,500 670 Payroll Expenses 65,000 671 Commission Expense 97,500 672 Event Management Fee 30,000 Total Expenses $1,049,850 Net Income (Shortfall) $18,400 Appendix 2 ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. • An extensive, traditional media campaign will be run.for the event featuring print (newspaper and magazine), radio and television. The campaign will focus on the following media outlets... DENVER POST, ROCKY MTN. NEWS, WESTWORD, ROCKY MTN. SPORTS, ASPEN DAILY TIMES, GLENWOOD POST, VAIL DAILY, SUMMIT DAILY, WINTER PARK, DAILY TRIBUNE, STEAMBOAT PILOT/TODAY; TELLURIDE TIMES, KBCO, KBPI, KRFX, KFMU, KSNO, KSPN, KZYR, KVBA TV8, CH5.Over $125,000.00 in media value is expected to be delivered by this integrated campaign. • A strong national, regional and local PR blitz will key for the inaugural Vail Snow Daze event. The campaign is expected to generate over $125,000 in equivalent media value. • Vail Snow Daze will push the new media envelope with Internet sites running against the event. Besides stand-alone sites, the event will also receive a great deal of play on Vail Resort's web site www.snow.com. • Direct broadcast emails and standard mailings will be sent to many lists targeting our audience, including Vail Resort's lists and Highline Sports' lists. • Numerous collateral and competitor materials will be disseminated throughout the region. Including rack cards, postcards and posters. Sponsorships Highline Sports always has and always will continue to sell sponsorships on its properties. to help cover the numerous operating and marketing expenses to make the events successful. Appendix 3 ? Previous year's event evaluation, including income and expense statement (if existing event). 2006 Materials as the 2007 Event has yet to take place i The overriding goal of 2006 Vail Snow Daze was to get visitors to Vail to spend money during the typically slower time of early December. Overall, the event was an inaugural success with lodging booked and packed restaurants and shops. • Marketing and PR campaigns were very successful - major coverage generated over 28 million impressions and well over $200,000.00 in value. • Media included television, radio, print, new media and more • Strong sponsorship for a first year event - with room to grow • Two free concerts in Vail Village - Devon Allman Band and Mix Master Mike • Counting Crows concert at Ford Park - Town Jammed around' concerts • Bar parties took place on eight nights during week in town.. Additional parties and special promotions, which were not part of the official schedule, were held in town after each concert. • On-mountain events included the inaugural Dummy Gelunde World Championships, Snow Dance and Vail Birthday Celebration • Lodging up 33.5% in Vail Village Week 1 and 13.3% in Week 2 • Out of State Skier Visits up 36.6% YOY Week 1 and 16.4% Week 2 2006 Vail Snow Daze Income Statement Actual INCOME: 420 Sponsorships 439,500.00 421 Entry Fees 500.00 421.5 Ticket Sales 160,049.50 422 F&B Sales 47,970.00 Total Income 648,019.50 EXPENSES: 510 Event Ops - misc 37,569.00 517 Entertainment/ Bands 343,035.75 519 Event Promotions/Advertising 2,133.40 520 Event Merchandise 2,277.00 525 Event Supplies 15,317.52 526 F&B Expenses 23,535.57 527 Equipment Rental 17,982.42 528 Per Diems 0.00 530 Portable Toilets 4,000.00 533 Prize Money / Appearance Fees 3,750.00 535 Public Relations 0.00 538 Venue Rental / Site Fees 0.00 543 Wardrobe/ Uniforms 0.00 550 Event Insurance 32,675.00 555 Equipment Repairs 482.00 605 Outside Commission Expense 0.00 617 Bank/CC Charges 0.00 620 Auto Expense 0.00 625 Library Items 0.00 626 Pre-press/Design 2,558.25 627 Licenses and Permits 800.00 628 Printing and Reproduction 6,417.56 630 Office/Computer Supplies 82.00 631 Office Expenses 268.00 636 Postage & Delivery 569.86 638 Web Site / E-Mail 2,359.44 640 Event Travel 304.00 641 Meals/ Entertainment 77.36 669 Contract Labor. 7,450.00 670 Payroll Expenses 76,290.00 680 Taxes - Federal, State, Local 0.00 Total Expenses 579,934.13 Net Income 68,085.37 Appendix 4 ? Past or projected demographics of event attendees and spending. 2008 Projected Demographics Vail Snow Daze's audience is expected to attract the older and typical of the much sought after high-end, high-consuming Vail audience, along with a younger demographic for weekend events. The event is created to capture a wide range of customers to include young singles (21+) as well as couples and families. We anticipate the Average age will be 40 with HHI at $100,000++. This is truly the earlv season version of String Back to Vail. Appendix 5 ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. Estimated. Incremental Room Nights and Revenue Generated by Vail Snow Daze The numbers below are estimates for the 2008 Vail Snow Daze event. 2008 Estimated. Incremental Spending Incremental Room Nights Estimated attendance: 75,000 Those who came just for the event: 50% Those staying in Town of Vail lodging: 50% Average nights stay in Vail: 4 Total Incremental Room Nights: 75,000 Incremental Spending Estimated attendance per day: 10,700 Average amount spent: $225 Event Days: 7 Total Incremental Spending: $16,875,000 Average lodging price per person per night: $150 Incremental room nights: 75,000 Subtotal spent on lodging: $11,250,000 Number of days in Vail not for event: 1.0 Number of people staying additional days: 15,000 Average amount spent per day: $225 Subtotal spent on non-event days: $3,375,000 Total Estimated Incremental. Spending: $31,500,000 Appendix 6 ? What return on investment should the Town of Vail expect? 2008 Town of Vail Return on Investment Town of Vail Investment Total Value of Media, Public Relations and Event Related Impressions for a top-tier Presenting Sponsor (such as the Town of Vail) (measured by Event. Industry-accepted means). This number is based on the projected PR and marketing for this event and estimates from this event last year and other similar events. Return on Investment through Media, PR and Event Related Impressions alone: Est. Incremental Room Nights Generated Incremental Spending Generated Tax Receipts (Sales 4.0%, Lodging-9.8%) Return on Investment through Incremental Spending in the Town of Vail: $100,000 $250,000 150% 75,000 $31,500 $1,912,500 1,813% Appendix 7 ? Organization rosters naming: All officers and respective positions Board of Directors and positions Highline Sports & Entertainment,.Inc. Roster Principals/Board of Directors: • Jeff Brausch, President/CEO • James Deighan, Vice President Employees: • Peggy Wolfe, Event Director • Bryan Rooney, Event Director • Amy Hornyak, Sponsorship Manager • Mark Santini, Account Manager • Jim Nagy, Account Manager • Greg Schwartz, Event Manager • Kelli Brausch, Controller/CPA VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: HONDA SESSION ? PROPOSED DATE(S): FEBRUARY 7,8,9,& 10, 2008 ? AMOUNT OF CASH FUNDING REQUESTED: $45,000 PRODUCING ENTITY: THE VAIL VALLEY FOUNDATION President or Executive Director's Name: CEIL FOLZ Name and Title of Person Completing the Application: MICHAEL IMHOF, VP Address: P.O. BOX 309, VAIL, CO 81658. 90 BENCHMARK RD, AVON, CO 81620 Telephone: 970-748=5917 Cell: 970331-6017 FAX: 970.-949-9265 WEBSITE:WWW.VVF.ORG OR WWW.SESSIONVAIL.COM E-Mail Address: ME\4HOF@VVF.ORG Organization's tax status: For Profit Non-Profit* X Not-for-Profit* Non-Profit (501C-3); or Not-for-Profit (501C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer: ID# o Does the Event benefit a charity? Yes X No o If yes, please name the beneficiary: ALL VVF ATHLETIC EVENTS COMMIT A PORTION OF THE EVENT'S POSITIVE NET CONTRIBUTION TO THE VVF EDUCATION GRANT BUDGET WHICH IN TURN EACH YEAR BENEFITS SELECT LOCAL CHARm S AND OR EDUCATION GRANTS SPECIFIC TO SELECT STUDENTS. Mission Statement: To. improve our community and the quality of life within Eagle County through Arts, Education and Athletics. Number of years your organization has been in business: 26 Brief Description of the Event: THREE DAYS OF THE WORLD'S BEST MALE & FEMALE SNOWBOARDERS ENGAGE IN, HALF PIPE, RAILS AND BIG AIR COMPETITIONS. ATHLETIC EVENTS ARE SURROUNDED BY LIVE MUSIC, DJ'S AND EXCITING ANNIMATION WITHIN AND AROUND THE EVENT FOO i FKINT ALONG ' WITH AN EXCEPTIONAL HEADLINER CONCERT TO BE HELD AT DOBSON ARENA Describe where event .will be located within the Town of. Vail: ALL ATHLETIC PORTIONS OF THE, EVENT WILL BE BASED AT GOLDEN PEAK PLUS A - HEADLINE CONCERT HELD-AT DOBSON ARENA. • , Will any portion of the event take place outside of the Town of Vail? Yes X No if yes, please explain: TOV/CSE - I:- Application for 2008 Funds • Please describe briefly how you will use the funds that you are requesting fi.,... the CSE: ENTERTAINMENT / ANNIMATION WITHIN THE EVENT FOOTPRINT TO ADD EXCITEMENT AND VALUE TO THE OVERALL EVENT ALONG WITH A PORTION TO BE USED TOWARDS ELEVATING THE LIVE MUSIC (THE HEADLINE CONCERT AT DOBSON ARENA). • Will additional.in=kind services be required fiu..i the Town of Vail? Yes X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. THE TOWN OF VAIL HAS HISTORICALLY SUPPORTED SESSION IN PREVIOUS YEARS WITH APPROXIMATELY $3,500 IN KIND TRADE SPECIFIC TO THE VAIL VILLAGE PARKING STRUCTURE (ONE-DAY COMPLIMENTARY PARKING PASSES TO BE USED BY THE VVF FOR SELECT SESSION ATHLETES AND VIPS ATTENDING THE CORE (FRI-SUNDAY) DAYS OF THE EVENT. NE RESPECTFULLY ASK THE CSE TO CONSIDER THIS IN KIND SUPPORT AGAIN FOR 2008. • Is this a: New event Existing event X Number of years in existence 5 YEARS Location(s) of event in previous years: ALL HONDA SESSION EVENTS HAVE BEEN HELD AT GOLDENPEAK. • Number of participants (athletes, artists, exhibitors, etc.) anticipated -175 TO 200 Number of volunteers needed 100 Number of event staff 12 Total Number of spectators anticipated 40,000 over 3 days Local 40% In-state (non-local) 35% Out of State 25% • If possible, would you intend to host the event in Vail beyond 2008? Yes X No If yes, for how many years beyond 2008? FIVE YEARS 2013 • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? WITHIN 15% OF 2008 REQUEST REQUIRED ATTACHM9NTS: ? Detailed event budget, including all anticipated revenues and expenses. 1) Please see attached revenue and expense budget for 2008 Honda Session. ? Marketing plan and detailed explanation of potential for sponsorships and . media exposure. 0 Town of Vail recognition in Vail Vail Foundation Winter Events Magazine-cir. 25K 2) Town of Vail recognition at www.sessionvail.com along with TOV placement/recognition in partner section(s) of VVF.org website. TOV/CSE -2- Application for 2008 Funds 3) Town of Vail logo inclusion and recognition in all Vail Valley Foundation press releases, marketing, advertising and promotional endeavors specific to Honda Session including but not limited to: local, state and regional, print, radio, web and where appropriate, PA mentions during the athletic events and event posters.:. 4) Vail will receive exposure and value through'the domestic and international media channels supporting and promoting Session 08; NBC, Live Webcast and Intl. HD TV distribution. 5) Town of Vail Branding and mentions during headliner. concert at Dobson. ? Previous year's event evaluation, including income and expense statement (if existing event). 2007 Session overall received a fair rating from our internal perspective. Externally, Session still ranks domestically and internationally, by all measures, one of the best events of its kind in the world. Sponsorship funding was soft and resulted in a final event financial performance of $1,100,000 revenues with $1,250,000 in expense.....a new loss of ($150,000). The dates, always previously held in January have proven been tough to manage in terms of total destination guests.iri Vail at that time, where our event falls in relation to the annual XGames and in, 2007 specifically our NBC rating, was lower than expected (a point eight .8 versus a point one 1. ) due to a last minute airing time change with the Honda Ski Tour. Each of the above listed issues have been addressed for the coming 2008 event and we expect a much different, more positive return on investments this year. ? Past or projected demographics of event attendees and spending. 1) 60 + Of The Worlds Top Male & Female Riders Join The Honda Session Invitational Descending On Vail During The Peak Of Its Winter Season 2) On Site Audience Reach: 40,000 over 3 days. 3) Affluent - Avg. HHI $85,000 4) Significant Local and In. State Colorado Attendance. 5) 60140 Gender Split; Lead Active Lives, Median Age: 26- 6) Network (NBC) & Webcast Viewership Originates From Top 25 US DMAs 7) Media, (TV) Package = 1 Hour NBC Time Buy' HD Production With Satellite Distribution VIA Rush_ HD, ISC Network Coverage, Live Webcast. 8) Transworld's Pro Rider Poll Ranks Session'#2 North America, Top 5 In The World. 9) Arguably One Of The Best, Most Concentrated Marketing Opportunities For Select Brands To Connect With This Highly Desirable Young, Hip, Trendsetting Demographic. 10) The Honda Base. Camp (where athletes, spectators and fans mix together) Has Become Almost As Exciting ? As the Competitions Themselves; live music, DJs, food, refreshments, comfortable lounges, myriad gaming options, multiple fire pits for keeping warm, hanging out or making smores and much more. 11) Destination guest spending conservatively at $5,00 per day. Local and In -state Colorado guest spending at $200 per day. TOV/CSE --3- Application for N08 Funds ? Brief description , of potential benefits to the Town of Vail, including an estimated # of incremental room nights and-increased spending, generated. 1) Significant exposure for Vail through a network time buy on NBC. One hour Show to air one week following event on February. 17, 2008 at 2:30PM EST. 2) Session 2008 shall include additional media exposure'for all parties associated with event especially. our hosting partners; Vail and Town., of Vail through dynamic live Webcast throughout the event airing on www.sessionvail.com. 3) 2008 will have a one-hour specially produced HDTV program reaching 12 million through Rush HD. 4) Session 2008 has significant increases in entertainment throughout the event along with a headliner concert held at Dobson. The level of band we are securing will yield destination draw to Vail, primarily from Colorado.Front Rangers. 5) Town of Vail banners in select and appropriate field of play and event footprint locations. ? What return on investment should the Town of Vail expect? 2X cash investment. ? Organization rosters naming: ¦ All officers and respective positions Ceil Folz-President. Michael Imhof-Vice President Sales &' Operations.. John Dakin-Vice President Communications. Mark Fenstermacher-CFO. Matt Spencer-Director of DevelupiiLient. Kris Sable-Director of Vilar Performing Arts Center. ¦ Board of Directors and positions President Gerald R. Ford, In Memori am, Adam Aron, Roger Behler; Judith , Berkowitz; Marlene Boll, Bjorn Erik Borgen, Jack Crosby, Andrew Daly, William Esrey, Johannes Faessler, Tim Finchem, Cecilia Folz, President, Harry Frampton, III Stephen Friedman, Gerald Gallegos, John Galvin; John Garnsey, George Gillett, Jr., Donna Giordano; Sheika Gramshammer, Martha Head, Robin' Hernreich, William Hybl, William Jensen, Rob Katz, Jack Kemp, Kent Logan; Peter May, RA "Chupa" Nelson, Doug Rippeto, Michael Shannon, Stanley Shuman, Rodney Slifer, Ann Smead, Oscar Tang, Craig Tuber, Stewart Turley The CSE appreciates the.inclusion of any additional support materials, such as videotapes, programs,, news articles and other printed materials. TOV/CSE 4 - Application, for 2008 Funds PLEASE SUBMIT 10 COPIES (at least one formatted so as to be easily copied, i.e. unbound,.8 Y% 11 size) OF ttih COMPLETED APPLICATION AND REQUIRED ATTAk-ki IENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of-Vail 75 S. Frontage Rd. Vail,°CO 81657 For additional information contact CSE Coordinator, Sybill Navas at 970 376-2394 or specialevents@vailgov.coin FOR CSE USE ONLY: EVENT NAME: PROPOSED DATES: Funding in the amount of was approved by the CSE on (date) Subject to the-following conditions: Signature: CSE Coordinator -Signature: Applicant Unless otherwise specified in the contract, CSE funds will be distributed per the following formula: 1/3 of,the amount upon the signing of a contract stipulating the terms of the LSE's funding allocation. 0 of the amount upon submittal of a complete Special Event Permit Application, which is due a minimum of 45 days prior to the start of the event. 1/3 of the amount upon the completion of the event. TOV/CSE - 5 - Application for 2008 Funds REVENUE: ACCOUNT 55 DESCRIPTION 275 Title Sponsors 285 Presenting Sponsors 290 Platinum Sponsor 295 Gold Sponsors i 300 Silver Sponsors 305 Special Contributor 310 Community Sponsor 320 Official Supplier 325 Government Support 350 Credentials 370 Trades Gifts 375 Trades Goods 380 Trades Lodging 385 Trades Marketing 390 Miscellaneous Revenue Total Revenue: 0 EXPENSE: 2008 ACCOUNT 2008 Budget DESCRIPTION Budget 400,000 405 Announcing 2,150 ; 250,000 410 Artwork-banners 2,700 225,000 470 Bibs 4,000 150,000 495 Construction Materials 1,250 100,000 500 Contract Labor 70,000 25,000 505 Credentials 1;500 25,000 550 Equipment Rental 102,000 12,000 555 Facility 1,500: 42,000 575 Gifts 19,000 51000: 590 Insurance 15,000 48,000 605 Labor 130,000 35,000 620 Lodging 25,000 50,000 630 Mail - Postage/Shipping 100 45,000, 635 Media - Newspaper Ads 5,000 5,000 640 Media - Photography 2,000 1,417,000 661 Marketing Retainer 6,500 665 Media -TV 90,0001 670 Media - Other 270,000 700 Non Social Food 1,200 715 Per Diems 4,000 720 Permits 250 730 Poster 1,235 735 Prizes Cash 125,000 740 Prizes Non Cash 1,500 770 Registration Packet 750 795 Sales Team Expense 2,150 796 Sales Commissions 10,000 797 Sales Retainer 12,600 805 Signs 6,000 815 Social - Audio Visual 500 820 Social - Decorations 3,500 825 Social - Entertainment 75,000 830 Social - Food and Bev 20,000 845 Sound 7,500 850 Supplies 250 j 860 Telephone 1,000 900 Transportation 4,000 915 Trades Gifts 48,000 920 Trades Goods 35,000 925 Trades Lodging 50,000 930 Trades Marketing 45,000 !. 935 Website 2,200 999 Contingency 10,000 Total Expense: 1,214,335 , Net Profit (Loss) 202,665 Vai Commission on Specia Events 2008 Event Funding App ication 2007 Event Summary KI CIkAT L?i,' / S h 00?OJ L-Orc-? VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT. Kick It 3V3 Soccer - Rocky Mountain Regional ? PROPOSED DATE(S): August 2 - 5, 2008 AMOUNT OF CASH FUNDING REQUb i tu: $50,000 PRODUCING ENTITY. Team Championships International President or Executive Director's Name: Dan Cramer Name and Title of Person Completing the Application lake Carey, National Soccer Director Address: 10497 W. Centennial Road Littleton, CO 80127 Telephone: 303/948-7108 FAX: 303/948-7251 WEBSITE: www.KICKIT3V3.com E-Mail Address: BlakeCarey@teamchampionships.com Organization's tax status: For Profit X Non-Profit* Not-for- Profit* Non-Profit (501 C-3), or Not-fo r-Profit (501 C-6) organizations, please attach current State Department of Revenue Ceificate with this application. Tax payer ID# 38-3662287 o Does the Event beneff a charity? Yes No X o If yes, please name the beneficiar Mission Statement: To generate a return through our connection with sports and events: Employees who come to work each day filled with enthusiasm because they can't wait to work, players who come back because they played in a consistent, predictable event in which they had fun, were physically challenged and walked away satisfied with their experience regardless of the final score, Sponsors who reached our partici- pants and whom will see those participants down the road, Communities who want to see us again because we made a positive impact on their corner of the world, volunteers and charities who have benefitted financially from the risk we've taken and who have become our friends through our pursuit of a common goal. Number of years your organizatiorhas been in business: 17 • Brief Description of the Event: Kick It 3v3 is a series of small-sided soccer games played on a 30X40 yard field for ages 9+ and 20X30 for ages 6-8. Teams consist of 3-6 players and to be eligible,teams must have qualified in one of our 50 local events. To qualify, teams must finish in the top five of their division and in turn, teams finishing in the top five in their division at this event are eligible for the World Championships in January, 2009. Each game consists of 2-12 minute halves and a 1-2 minute halftime. Our festival atmosphere offer a unique brand of soccer which has been enbraced by players, coaches and fans all across the nation and creates a product which participants love to play over again. _ • Describe where event wil be located withinthe Town of Vail: Ford Fields and Vail Valley Athletic Fields • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: • Please describe briefly how you will use the funds that you are requesting from the CSE: Cover Overhead costs and direct event expenses as well as making the event a profitable regional event. Funds will also be used to fund local events which feed the Rocky Mountain Regional Tournament. • Will additional in-kind services be required from the Town of Vail? Yes X No If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. Vail Valley and Tourism Bureau- help identifying potential host hotels for participants and staff members. Discounts for participants and complimentary rooms for staff and referees. Additional shuttle services and possible traffic control based on Vail regulations. Additional trash and wate management services. • Is this a: New event Existing event X Number of years in existence 17 Location(s) of event in previous years: Ford Fields, Vail Valley Athletic Fields, Aurora, Denver, Steamboat • Number of participants (athletes, artists, exhibitors, etc.) anticipated 2000 Number of volunteers needed 10-12 Number of event staff 12-15 Total Number of spectators anticipated 7000 Local 1 % In-state (non-local) 73 % Out of State 26 % • If possible, would you intend to host the event in Vail beyond 2008? Yes X No If yes, for how many years beyond 2008? 5 • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? $50,000+ REQUIRED ATTACHMENTS: ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? Organization rosters naming: ¦ All officers and respective positions - ¦ Board of Directors and positions TOV/CSE .-5- Application for 2008 Funds oil Nuoust 3 - 5. 20C sjlslfir?lsls 11• Disnev's Wide World of SDa van naming inrormation ana uirections to Atnletic Fiems and Facilities Welcome to Vail! This information is provided to make your arrival in our community easy and problem free. Event parking is extremely limited in Ford Park and at the Vail Athletic Field. During major events there is usually a fee to park at either of these two locations. However, throughout the non-ski season months, the Town of Vail provides over 2500 spaces of FREE parking, and you are encouraged to use one of our two parking structures. Thank you for your consideration, and we hope you enjoy your stay in our community! PARKING: 1-70 Vail exit #176. The Vail Village Parking Structure is located 1/2 mile east of the Main Vail Roundabout at 1-70 exit #176 along the Frontage Road East, and is only a short 5 to 10 minute walk from Ford Park. The Lionshead Parking Structure is located 1/2 mile to the west of the Main Vail Roundabout along the South Frontage Rd. The Lionshead Parking Structure is served by the Town's free bus system, which operates between Lionshead, Vail Village and Golden Peak in 10 minute intervals. The Frontage Road is part of the Colorado State Highway system and for safety reasons the Colorado Department of Transportation prohibits parking along the Frontage Road until structures have been filled to capacity. N W E S 4?'HOC Oa /- Uonshead Parking Structure 2) Donovan Park & Pavilion l 1-70 Exit # 173, 1-70 Exit # 178 1 Vail Village t Parking Structure 13) Vail Mountain School 1-70 Exit # 180 1) Ford Park, and Vail Athletic Park Field and Volleyball Courts J 0^ FORD PARK: Including the Softball/Athletic Fields, Tennis Center, Gerald Ford Amphitheater and Betty Ford Alpine Gardens Take 1-70 to Vail exit #176, go through the roundabout on the south side of the exit to the Frontage Road eastbound Ford Park is approximately 1/4 mile east of the stop sign at the east end of the Village Parking Structure. Parking is limited and fees may apply during special events. Although a drop off area is available, participants and spectators are encouraged to park in the Vail Village or Lionshead Parking Structures. VAIL ATHLETIC FIELD AND VOLLEYBALL COURTS: Take 1-70 to Vail exit #176, go through the roundabout on the south side of the exit to the Frontage Road eastbound. Turn right at the stop sign after the parking structure onto Vail Valley Drive: follow the road down the hill, curving left [east] for.6 miles until you reach the field on the right, across from the Nature Center. Parking is limited and fees may apply during special events. Participants and spectators are encouraged to park in the Vail Village Park- ing Structure. Bus Schedule information can be found online at www.vailgov.com 91=450 ¦I1as ?9- ?, Easies"; Way to ?ec'ste4 Online at www.KICKIT3V3.com - 00 - s ti r? , ? •r Va'i I Co I o ra' d o • uickest wa to register: s y www.ICICICIT3V3. FOR OFFICE USE ONLY: TEAM # PAYMENT Team Name (Limit 10 Characters) Contact Person/Coach Address Phone # (Daytime) Contact Email Captain city state Zip Code Phone # (Cell) Are you coaching more than one team? If yes, please list the team name(s) and age group(s): Club Club Affiliation: ? USYSA ? AYSO ? USClub ? USSSA ? Other i' How did you hear about this event? ? Mail ? TV ? Email 0 In Store i ? Newspaper 0 Internet 0 Soccer Club 0 Radio 0 Other $185 for all divisions Entry fee must accompany your registration form. Please include a $4.50 processing fee for each registered team. Make check or money order payable for $189.50 to Vail KICK-IT 3V3 Forms may be faxed to 303.948.7251 if you are paying by credit card. 11 For credit card payment only., (circle one) VISA MC AMEX DISC DINER Card # Exp. Date 3 Digit Code On Back of Card Amount $ Name Signature Billing Address Last Name First Name , Address ,? Male ? Female City State Zio Code Age Birthdate Email Daytime Phone Number Cell Phone Number Circle T-shirt Size: YS YM YL S M L XL XXL Signature (Parent/Guardian if player is under 18) PLAYING c , cMENCE (Very Important, Check highest level competed in) Competitive # of years ? Recreation League _ # of years Last Name First Name Address ? Male ? Female City State Zip Code Age Birthdate Email Daytime Phone Number Cell Phone Number Circle T-shirt Size: YS YM YL S M L XL XXL Signature (Parent/Guardian if player is under 18) PLAYING EXPERIENCE (Very Important, Check highest level competed In) Competitive # of years. 0 Recreation League _ # of years DIV # GR CODE DISTRIBUTION CODE Waiver- Every player - and their parent/guardian, if the player is under 18 - must read this Waiver Form. Signatures on the registration form signify each person has read, understands and abides by this information. There are risks connected with my participation in this tounament and its related activities. I release, waive, discharge and covenant not to sue Team Championships International, event Sponsors, event charities and their workers, employees and directors, from all action, suits and demands whatsoever In law or in equity from demand, losses or damages on account of injury including death caused in whole or in part by the negligence of the releasee or otherwise. Players ellgiblity for NCAA, collegiate sports and local school districts vary. The event organizers are not responsible for determining each player's eligibility. Before registering, contact your coach or athletic director and ask how your eligiblility would be effected, Hat all, by registering for this toumament Further, I hereby grant full permission for event organizers to record any or all of my participation in this event for photos, motion rictures, tv, radio, recordings, videotapes, and other media known or unknown, and to use them, no matter by who taken, in TEAM GENDER ? MALE ? FEMALE 0 COED (will be placed in the male division for ages U6 - U18) THERE IS NO RECREATIONAL/COMPETITIVE SKILL SEPARATION FOR AGE GROUPS U6-UB CHECK AGE OF OLDEST PLAYER ?U6 (811/00-7131/01) 0U7 (8/1/99-7131/00) ?U8 (8/1198-7/31/99) If your team members span more than one age, you will be flighted into the oldest team member's division. In un;,.,,:,, :- J instances where there are less than four teams in an age group and skill level, your team will be flighted with the same skill level, one age group older. CHECK SKILL PREFERENCE ? Recreational ? Competitive CHECK AGE OF OLDEST PLAYER 0U9 (811/97-7/31/98) 0U14 (8/1/92-7/31/93) 0 U10 (8/1/96 - 7/31/97) 0 U15 (811/91 - 7131/92) ?U11 (8/1/95-7/31/96) 0U16(8/1/90-7/31/91) ?U12 (8/1/94-7/31/95) ?U17(8/1/89-7/31/90) 0U13 (8/1/93-7/31/94) ?U19(8/1186-7/31/88) 0 COED (Must be over 18) _ ? Adult OPEN (Competitive) ? Adult OPEN (Recreational) ? Over 30 (Must be over 3.0) J"'tYl?"rr?n -'yna?tiy?ua-r??rrlis i' i?f4-i t?l••ai[a•u?alaLmioiurrntau>??m rrJrua•a? R A (pibasu Print) PLAYE Last Name First Name Address ? Male ? Female City State Zip Code Age Birthdate Email Daytime Phone Number Cell Phone Number Circle T-shirt Size: YS YM YL S M L XL XXL Signature (Parent/Guardian if player is under 18) PLAYING EXPERIENCE (Very Important, Check highest level competed in) ? Competitive # of years 0 Recreation League _ # of years Last Name First Name Address ? Male 0 Female City State Zip Code Age Birthdate Email Daytime Phone Number Cell Phone Number Circle T-shirt Size: YS YM YL S M L XL XXL Signature (Parent/Guardian if player is under 18) PLAYING EXPERIENCE (Very Important, Check highest level competed in) 0 Competitive # of years ? Recreation League _ # of years Last Name First Name Last Name First Name Address 0 Male ? Female Address ? Male 0 Female City State Zip Code City State Zip Code Age Birthdate Email Age Birthdate Email Daytime Phone Number Cell Phone Number Daytime Phone Number Cell Phone Number Circle T-shirt Size: YS YM YL S M L XL XXL Circle T-shirt Size: YS YM YL S M L XL XXL Signature (Parent/Guardian if player is under 18) Signature , (ParentlGuardian if player is under 18) PLAYING a ,.r IENCE (Very Important, Check highest level competed In) PLAYING EXPERIENCE (Very Important, Check highest level cc J In) V Competitive # of years ? Recreation League _ # of years ? Competitive # of years ? Recreation Le .g. e _ # of years - ' T . 2007 loc <y Voui,a'i Regeona Overveew Attendees: • Team Count • Event Participants • Event Spectators • Estimated Total Event Attendance Demographics • Male • Female • Ages 6-10 • Ages 11-14 • Ages 15-18 • Ages 19+ 304 1672 5852 7524 57% 43% 34% 43% 12% 11% KICK-IT M 01^c sV?oo?°J State Rep,%esentat*on at 2007 Roc <y Mountain Regional • Arizona 1% • Kansas 2% Phoenix Overland Park, Salina, Stilwell, Topeka • California 1% • Nebraska 2% Upland Gretna, Scottsbluff • Colorado 73% • New Mexico 5% Arvada, Aurora, Bellvue, Blackhawk, Boulder, Brighton, Albuquerque, Clovis, Rio Rancho Broomfield, Castle Rock, Centennial, Colorado Springs, • Nevada 2% Denver, Eaton, Edwards, Englewood, Erie, Evergreen, Ft. Collins, Foxfield, Golden, Grand Junction, Greeley, Las Vegas, Spring Creek Greenwood Village, Highlands Ranch, Ignacio, Lafayette, . Oklahoma 4% Lakewood; Littleton, Lonetree, Longmont, Louisville, Loveland, Mean, Monument, Niwot, Northglenn, Parker, Broken Arrow, Morrison, Ponca City, Stillwater Platteville, Pueblo, Telluride, Thornton, Timnath, Vail, Westminster, Wheatridge, Windsor South Dakota 1% • Iowa 2% Blackhawk, Rapid City, Sturgis Council Bluffs Texas 4% • Idaho 1% Amarillo, Borger, El Paso, Garland, The Colony Boise Utah 2% Cedar Hills, Huntsville, Lindon, Sandy, Vernal KICK-,17T -,W? ?t ?%i L ill S-..-.ate Re:) -ese ii a-,.- ': ie 2007 Roc <y [Vou ita'n Rego ia • Loca Teams <1% Out of State Teams 26% • In State Teams 73% Kick It 3v3 Soccer lour Overview Team Chamr)ionshias International Brines Event Experience! TCI is the Grassroots events company generating national sports tours in Soccer, Basketball and Football. With a core management team that has produced 1,800+ events since 1990, TCI brings experience and expertise to every event we manage and produce. What is the Kick It 3v3 National Soccer Tour? The Kick It 3v3 National Soccer Tour is a series of outdoor, small-sided soccer tournaments for male, female and coed teams of all abilities, ages five through adult. Participants Love the Kick It 3v3 Soccer Concept! Players love our version of soccer because it is offensive minded, rewarding individual skill as well as teamwork. Parents and spectators love the Kick It 3v3 National Soccer Tour for its excitement and high scoring games. Our event is a festival atmosphere for the whole family! The National Tour! Each local event is a qualifier for the 2008 regionals which, in turn, are qualifiers for the World Championships taking place in Orlando, FL. KICK*IT % ii s°<<er SI10, J? 2008 P -o"ec-_ed log (ic c t 3v3 Vationa Tour 2008 _oca .vents: 2008 legiona .vents: 2008 Tour 11 ayers: 2008 Tour S:)ectators: Player Gender 55% too 0 0 Male Female 45% 45% 8% 10% 50 10 55,000 137,500 Player Age ¦ 11-14 ¦ 15-18 N 19+ ¦ 6-10 Who is our target Audience? Tournament Participants Soccer Parents (Decision Maker-MOM!l • Soccer is the Most Popular Youth Soccer Moms are Affluent Decisions Sport in the U.S. Makers: - More kids participate in soccer than any - 67% have annual incomes greater than other youth sport. $60,000. - There are a projected 17.6 Million - 43% have annual incomes greater than Americans over the age of six who have $80,000. played soccer at least once. Soccer Moms are loyal, active and • Soccer is a Youth-Oriented Sport: on-the-go. - 85% of US Soccer participants are 14 years - 79/o drive players to and from soccer event or younger (Median age is 11.5). - 96% attend at least one game or practice. - 55/45 Male to Female Ratio. - 88% are married. • Soccer Players are Active! - 59% have college degrees. - 72% of soccer participants play other - 84% attend most or all of their kid's soccer sports. practices and games. • Soccer Players are Connected! - 80% have volunteered for local civic - 95% have internet access. groups or community projects. - 55% have their own cell phone. Soccer Parents are "Plugged In" - 96% have internet access - 90% own a cell phone i his is a Event! TCI will manage evervthine: - Management of all event operations (Set-up, Event implementation and Breakdown). - Design and Print Registration Forms (15,000 to be passed out at local qualifiers). - Assist local, regional and national partners with sponsorship activation. - Design and provide T-shirts (each player) and awards (1St, 2nd and 3rd). - Update and maintain website. - Toll free telephone number for participants. - Coordinate and schedule referees. - Manage pre-event grassroots marketing campaign to local events including the following: • Direct Mail • Email blasts • Telemarketing KICK-IT L_Ocr? shoot°o Required Attachments 40 Detailed Budget. including all anticipated expenses and revenues - See attached budget for 2008 Event. Marketing Dian for each event - Grassroots Marketing of projected 60 local events promoting regional and national events to include but limited to: telemarketing, emails, mailers, flyers and newsletters. - All regional events promoted to all teams nationwide. - Kickit3v3.com website with online registration. Brief description of potential benefits to the Town of Vail. including an estimated, # of incremental room nights and increased spending generated. 345 projected 2008 teams (Average party approximately 15 guests=4 rooms); 4 rooms @ $100/room with 3-5 nights stay: • 345 teams * 4 rooms/night * 100 dollars per room*4 nights stay = $552,000 estimated hotel expense. - Meals/food/entertainment ($35/person/day = 7,500 total attendance*$35*3 days= $787,500 Total Estimated Spending =51.339,500 ea r C ia -n:)Oo is ie:)s i -ia-.Ooia primary Contacts Blake Carey - ext 18 National Soccer Director BlakeCarey@teamchampionships.com Rich Pearson - ext 11 VP Operations Rpearson@teamchampionships.com Dan Cramer -ext 38 President & CEO Dcramer@teamchampionships.com KI UCK•t l L:10.TCI Corporate InfoI2007 Office Phone List v3. Updated: 10/4/2007 IT UIP C NAM P/ONS N/P8 /N 7'6R P4,4 7'142 PV .4 L. ITCI - Team Championships International 13031948-71081 10497 Centennial Road TCI Toll Free Number: (888) 618-7108 Littleton, CO 80127 TCI FAX: (303) 948-7251 Cell Office (303) 949-5773 (303) 948-7108 (303) 903-1623 (303) 948-7108 (720) 635-3925 (303) 948-7108 (720) 939-9559 (303) 948-7108 u (815) 814-3347 (303) 948-7108 O I (720) 939-0211 (303) 948-7108 (303) 917-0675 (303) 948-7108 (303) 918-9086 (303) 948-7108 (720) 371-2359 (303) 948-7108 (305) 803-9228 (303) 948-7108 C CU (303) 332-4399 (303) 948-7108 E (303) 775-7488 (303) 94&7108 (720) 935-9412 (303) 948-7108 (703) 309-8472 (303) 948-7108 (717) 799-1951 (303) 948-7108 (303) 579-4895 (303) 948-7108 (805) 915-9983 (303) 948-7108 cn ?_ _ X303) 514-4338 303) 948-7108 Y (303) 918-2140 (303) 948-7108 Y 1 (303) 514-4338 (303) 948-7108 (303) 918-2140 (303) 948-7108 1 (303) 809-9449 (303) 948-7108 (720) 771-1605 (303) 948-7108 (513) 295-5804 (303) 948-7108 (303) 948-7108 o (303) 570-3337 (303) 948-7108 _ (303) 948-7108 (607) 624-3237 (303) 948-7108 J (303) 948-7108 (407) 310-6373 (407) 599-0568 (214) 850-3834 (817) 557-3301 O (214) 385-8250 (817) 557-3301 4° (402) 578-3159 (402) 457-8002 o (615) 838-5803 (720) 260-2675 (303) 798-0790 (303) 948-7108 Ext Name 3s Dan Cramer ii -Rich Pearson _ _ 23 Ken Reed 21 Jeff Tappeiner 20 Bart Bayston 12 Michelle Mikesell 26 Aaron Koury 34 Torrey Brinkerhoff 14 Melissa Dock 16 Simon Teska 24 Jill Robertson 39 Alyssa King io Amanda Rice is Blake Carey 35 Hilary VanDuzer 32 Kristin Moyer 31 Hugo Hellberg 33 Brad Porch 2s Erik Goodrich Michael Bertsch Bryce Thornburg Matt Weist (ls) Kali Resseguie 30 Geoff Gray 22 Joel Stendahl 27 Ryan Anderson 29 Graham Lank 17 Brandon Yergey is Mike 3ucewicz - Dean Reinke - Mike Kruizinga - Susan (Legg) Kruizinga - Dona Smith - Tim Compton - Kate Bowman 36 Conference Room Email dancramer@teamchampionships.com richpearson@teamchampionships.com kenreed@teamchampionships.com jefftappeiner@teamchampionships.com bbayston@teamchampionships.com mmikesell@teamchampionships.com akoury@teamchampionships.com ton-eybrinkerhoff@teamchampionships.com melissadock@teamchampionships.com simonteska@teamchampionships.com jillenerobertson@teamchampionships.com aking@teamchampionships.com teamservices@teamchampionships.com blakecarey@teamchampionships.com hilaryvanduzer@teamchampionships.com krisbnmoyer@teamchampionships.com hugohellberg@teamchampionships.com bporch@teamchampionships.com egoodrich@teamchampionships.com michaelbertsch@teamchampionships.com brycethomburg@teamchampionships.com mattweist@teamchampionships.com (Blake Carey) geoffgrav@teamchampionships.com joelstendahl@teamchampionships.com ryananderson@teamchampionships.com glink@teamchampionships.com brandonyergey@teamchampionships.com mikejucewicz@teamchampionships.com dreinkesports@msn.com mikek@klevents.com susan@klevents.com cwebbfan04@cox.net timcompton@teamchampionships.com katebowman@teamchampionships.com Rocky Mountain Regional Event Budget l Vail, co 2007 Costs (Actual) 2008 Costs ted) Teams 304 345 Entry fee $ 185.00 $ 185.00 Number of Divisions 46 50 Entry Fees i $ 56,240.00 $ 63,825.00 Local Sponsorship. Sales $ 30,000.00 $ 50,000.00 Merchandise Net $ 85.75 $ 600.00 Concessions - $ Other Revenue -__,________ Total Revenue. $, 86,325.75 ; $ 314,425:00 Paid Media Advertising $ - $ - Mail List Acouisition $ - $ - Other Advertising $ - $ 1,000.00 1-1 pw.rd Registration Form Pointing $ 2,216.00 $ 3,000.00 Grassroots Marketing $ - $ 500.00 teemarkedne Local Event Market Realocation IOther Marketing $ - $ 1,000.00 Flyers [Postage $ 1,238.76 2,600.00 k Total Marketing Expense $ 3,454.76 $? 7;500:00 f Sfiipprig $ 134.65 $ 150.00 T-Shirt Premiums $ 5,327.11 $ 6,000.00 T-Shirt Screening $ 2,345.34 $ .2,500.00 Awards" $ 7,068.00 $ 9,000.00 Event Trucking, $ 2,220.00 $ 2,500.00 Referees $ 8,400.00 $ 9,660.00. Ref Assignor $ 850.00 $ 1,000.00 First Aid $ 400.00 $ 500.00 Facilities Rent. $ 4,905.00 $ 5,000.00 Portable Toilets $ 2,000:00 $ 2,300.00 Trash $ 948.02 $ 1,000.00 Overnight Security $ 496.00 $ 500.00 Day Security $ - $ - Golf tarts $ 600.00 $ 600.00 Team Rebates $ - $ - Player Insurance $ 2,128.00 $ 2,415.00 57/team MistTournyExpense $ 2,997.24 $ 3,000.00 Event Director(s) $ 6,000.00 $ 8,000.00 Road Crew $ 1,200.00 $ 1,200.00 Temp Labor $ 450.00 $ 450.00 Road CrewTravel and Lodging $ 2,925.44 $ 3,000.00 Local Events' Overhead/Realocation $ 3,500.00 $ 4,000.00 Airfare $ - $ 'Lodging $ - $ - Auto $ 528.54 $ 600.00 Meals $. 1,091.30 $ 1,200.06 Referee Lodging $ 3,933.00 $ 4,400.00 Referee Meals $ 354.06 $ 450.00 Direct Event Expenses-Other $ $ Ice/water $ 83.56 $ 100.00 Fuel for Generators. ---35.00 $ 90.00 I Total Direct Event Expenses $ 60,960.26 $ 69,615.00 Local Sales Commission $ 4,500.00 $. 7,500.00 Total Event Sales Cost $ 4,500.00 $ 7,500.00 _ Total COGS _68,915.02 __84,615.00 Overhead Allocation $ 8,500.00 10,500.00 Total Civerhead $ 8400 00 „ ' -_,"-- --_ _$___- -- - - .- -10,500.00 Total &penses $ 77,415.02 $ 95,115:00] Net Profit $ 19310.60 Money reinvested back into community Facilies Rent $ 5,000.00 Portable Toilets $ 2,300.00 Trash $ 1,000.00 Golf Carts $ 600.00 Misc. Tourney Expense $ 3,000.00 Meals $ 1,200.00 Referee Lodging • $ 4,428.48 Referee Meals $ 450.00 Ice/Water . $ 100.00 Generator Fuel $ 90.00 Total $18,168.48 • 5f INSPIRE LEA'RNINC VI1, SPARK IDEAS. ?AAAA V arnin and Dialo e Le°m°ggC°? and ENRICH LIVES. Since 1971 EXECUTIVE DIRECTOR. Fraidy Aber October 5, 2007 BOARD OF DIRECTORS Jan Broman C R Ms. Sybill, Navas HAI MAN Coordinator, Commission on Speacial Events Robert Levine V16E CHAIRMAN Vail Commission on Special Events Allison Krausen TREASURER .. Dear Vail,s Commission on Special Events: Pam Elsner SECRETARY Enclosed please find a grant application from-the Vail Symposium for funding in 20o8. Karen Morten CHAIRMAN EMERITUS Robert Aikens The Vail Symposium is a non-profit organization that has.been a part of the life and history of Vail for the past 36 years. In recent Dr. Gary cage years,. we have.been expanding our programs and reach,- now Deb Lnglnbuhl offering over 70 lectures, tours, and presentations annually, to an Liana M°ore ever growing number of Valley residents and visitors (2007 Myrna Sigman attendance numbers were up 200 percent!). Bob Vanourek Dr. Dennis Wentz We hope that you will be able to support our organization, so that we can continue to reach out to.high-profile speakers and produce, ADVISORY,-BO ARD brand mane programs in our community. We have long considered Michael Balk our mission, of bringing a high level of adult intellectual ori ew stimulation, a necessity in our thriving community. D s D ton Kathleen Eck If you have any questions or .need additional information, I can be Sara Gregg reached at 970-476-o954 to discuss our- request for financial aid Susan Mackin Dolan. from your organization. Carolyn McGinnis Sandra Morgan Many thanks for your kind consideration. Ved Nanda Sincerely, Katharine Russell Nancy Slowikowski . Eugenia Zukerman Fraidy Ab Executiv ir. ;tor; Vail Symposium - VAIL SYMPOSIUM • PO Box.3038 • VAIL, COLORADO '81658-3038 Voice: 970.476.0954 • Fax: 970.476.6710 info@vailsymposium.org • www.vailsymposium.org A Colorado 501(c)(3) non-profit organization VAIL COMMISSION ON SPECIAL EVENTS 2008 -EVENT FUNDING APPLICATION Please print or type all. information ? EVENT: The 2oo8 Unlimited Adventure Series ? PROPOSED DATE ($): Every Thursday, January 31st - March 6th, 2oo8 ? AMOUNT OF CASH FUNDING REQUESTED: $79500 • PRODUCING ENTITY: The Vail Svmposium Executive Director's Name:. Fraidv Aber. Executive Director Name and Title of Person Completing the Application: Dani Janklow. Marketing and Develoument Manager Address: P.O. Box -qo.q8 Vail. CO. 816.q8 Telephone: a76-ogr.A Cell: R80-7022 Fax: A76-0710 WEBSITE: www.vailsvmuosium.ork _ E-Mail Address: fraidW@vailsvmposium.org. and dani0vailsymuosium.o. t. Organization's tax status:' . For-Profit Soap.-`Profit X Not-for-Profit Non-Profit (501.C-3), or Not-for-Profit (501C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID# o Does the Event benefit a charity? Yes, No X o If yes, please name beneficiary Mission Statement: The mission of the Vail Symposium is to provide educational and cultural programs for the Vail Valley community that are thought - provoking, diverse and affordable. We now offer over 70 programs a year, of which 25 percent are free. Number of years your organization has been in business: 36 years (since 1971) The Vail Symposium became a 501(c)(3) in 1987- o, Brief Description of the Event:. The Unlimited Adventure Series is an exhilarating showcase of intrepid explorers, daring investigators,, athletes, pioneers, and passionate advocates from around the world. These adventurers span the gamut from those who push the boundaries. of geography and. endurance,, to investigators who plumb the mysteries of time and the elements. High caliber- speakers, many of;whom are bestselling authors or the subjects: of documentaries and magazine covers, come from across the country and globe to share their stories and breathtaking photos with Vail's inquisitive audience. This series is unique to our community, as it promotes inquisitiveness and det;.a -ination. Additionally, it enables Vail's visitors and citizens to experience eme 'adventures vicariously through its world-class speakers. The. Unlimited Adventure Series provides added-value to an intergenerational ;audience seeking something more thought- provoking than a day on the mountain followed by cocktails and dinner. Inspiring and educational, these programs are held on six consecutive Thursday evenings at Donovan Pavilion in Vail. • Describe where event will be located within the Town of Vail? The Unlimited Adventure Series is held at Donovan Pavilion. • Will any portion of the event take place outside of the Town of Vail? X Yes No If yes, please explain: We are hoping to bring the speakers to visit the local schools to present their adventures to the students. This includes schools both inside and outside of Vail, all in Eagle County. The themes of the adventures and adventurers can be into the curriculums and used to inspire the students. • Please describe briefly how you will use the funds that you are requesting from the CSE: Funding from the CSE would be used to increase the caliber of the programs, taking the Unlimited Adventure Series to the next level. Concurrently, the Vail Library is reducing its financial commitment in 20o8. Me are seeking funding from the CSE to not only keep the quality of the Unlimited Adventure Series high, but we seek to increase its quality. No_ • Will additional in-kind services be required from the Town of Vail? !Yes If yes, please explain, including a description of anticipated impacts on Town of Vail services: i:e. bus services, parking traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are snecificallv exempted and approved as a part of the Special Event Permit. We would like to request for the West Vail buses to stop at Donovan Pavilion on the six Thursdays of the Unlimited Adventure Series to encourage visitors and Vail residents to attend. Additionally, the use of DonovanPavilion is in-kind through the Town of Vail Library paw LA.ership. • Is this a: New event Existing event X Number of years in existence-5- Location(s) of event in previous years: The Vail. Library (4 years, 2003-20o6) Donovan Pavilion (half of the programs in 2005 and 2oo6, all of the programs in 2007) • Number of participants (athletes, artists, exhibitors, etc.) anticipated- 6 bresenters Number of volunteers needed. Number of event staff R : Total Number of spectators anticipated:. we exuect un to .moo suectators uer event.18oo total suectators_for_.the series. Local r-o % .In-state (non-local) 0 % Out of State 20 % • If possible, would you intend to host the event in Vail beyond 2008? Yes X No_ If yes, for how many years :beyond 2008? Annually • Do you anticipate requesting funding from the CSE next year? Yes X : 'No If yes, in what amount? $7, goo I M, if %n 3 - h I . /, f 17V `A'yyr R L 4 R pasquale Scaturro 1/25/07 In 2004, and his partner became the first duo in history to conquer all 3,26o miles of the world's greatest river in a single descent from its source in the Ethiopian highlands to the Mediterranean Sea. For 114 days, the crew faced nearly insurmountable challenges as they made their way down the Blue Nile and Nile rivers, traversing three countries in some of the world's most remote regions. Deadly crocodiles and hippos, armed bandits, sandstorms, and rapids are just some of the obstacles they faced. Their journey was captured in the IMAX film "Mystery of the Nile" in 2005. Scaturro also co-authored a book by the same name. Scaturro will share his recent experi- ences revisiting places and people along the rivers. Scaturro, geophysicist and adven- turer, is one of the most successful and accomplished mountain and river expe- dition leaders in the world. Pasquale has numerous film credits and has appeared on the "Today Show," NPR, "National Geographic Adventure", "Playboy", and many other media outlets. www.nilefilm.com/press.htm Tonight only: Win a rafting trip for two from Timberline Tours. You must be present to win. p y- 9 V1 N } i stan havlick 2/1 /07 In May, 2006, and his team dipped their back wheels into the North Sea, off the Atlantic Ocean on the north- west coast of the Netherlands. Two months and nearly 3,000 miles later, they dipped their front wheels in the Volga River ad- joining the Caspian Sea. Their bike ride spanned regions in the Netherlands, Germany, Russia, and Poland. This was the completion of a 14-year quest to cy- cle coast-to-coast across all six bikeable continents of the world (North America, Australia, South America, Asia, Africa, and Northern Europe). Havlik will share photos of their adventure and describe their unique cultural experiences along the way. Havlick is an inductee into the Special Olympics Hall of fame and a founder of the Colorado Cancer Foundation and the Eldorado Springs Run for the Cure. He has completed transcontinental bike rides across North America, Australia, South America, Asia, and Africa. www.coast-2-coast.org/europeteam.html kit deslauriers 2/8/07 skiing the seven summits With her recent descent from the summit of Mt. Everest on Oct. 18, Kit Deslauriers became the first person to ski the "seven summits" - the tallest peaks on each continent. Deslauriers is a two-time wom- en's world freeskiing champion. She is the first American woman to climb and ski from the summit of Denali, Alaska; the first woman to ski the north side of Mount Elbrus, Russia; and the first woman to ski Mt. Aspiring, New Zealand. Delauriers is also the third woman to climb and ski the Grand Teton in Wyoming, and recently had successful ascents and skis down Mount Vinson, Antarctica, and Aconcagua, Argentina. Her feats have been followed in the national media, including Outside magazine, NPR, and USA Today. In 2004, she was named one of Outside's 25 Coolest People. Tonight, she will present photos and video footage from Everest as well as other adventures. She will talk about the project to ski the Seven Summits and how it unfolded over two years. She resides in Jackson Hole, Wyoming. www.kitdski.com Tonight only: Win gear from The North Face. You must be present to win. 6I Aii 1 ? 1 ¦ 0 k timmy o'neill 2/15/07 a.k.a.: the urban ape Timmv O'Neill is America's most outra- geous climber. He has set "gob-smacking" speed climbing records from Yosemite to Patagonia, and has been at the cutting- edge of the sport for over 15 years. He is a world-class slackliner, building solo climber, class 5+ kayaker, and danger- ously fast mountain biker. O'Neill is best known for his irreverent humor, which has been on display at his sold-out slideshows throughout the world and in films such as "Return2Sender" and "Front Range Freaks". "Return2Sender" recently won its loth Best Climbing Film Award, in- cluding the Banff, Kendal, Taos, Telluride, Vancouver, and Boulder Adventure film festivals. He can also be seen on the Discovery Channel's "Forbidden Zone" and was featured on NBC's "World of Adventure Sports". O'Neill is famous for his wild "build- ering" antics (free soloing without rope or harness to climb famous buildings). In 2001, he set the record for climbing El Cap's "the Nose" in 3 hours and 24 min- utes - a 3,000400t climb that normally takes five days. Join O'Neill for an evening of stories including his ascent of El Cap with his brother, Sean - who is paralyzed from the waist down; his recent trip to Japan as Super Pantsu Man; and a short film or two. richie kohler 2/22/07 , co-star of The History Channel series "Deep Sea Detectives," will present videos and talk about Shadow Divers (as he and co-star John Chatterton are known), including their re- cent cutting-edge diving projects and an upcoming documentary about their 2oo6 Britannic expedition. Kohler's diving accomplishments include working to positively identify the German submarine, U-869, off the New Jersey coast from 1991-96 with Chatterton; leading a British/American team to locate and identify World War I and World War II German U-boats in the English Channel; locating the first German U-boat found in Canadian water; and in 2005, forming an expedition to search the Titanic for new evidence and wreckage. It was Kohler's work on identifying U-869 that catapulted his career into the realms of television and underwater documentary film making. That work has been the subject of several television documentaries and the compelling book, Shadow Divers, by Robert Kurson (Random House, 2004). The New York Times bestseller is soon to be a major motion picture. Alongside Chatterton, Kohler has co-hosted 57 episodes of "Deep Sea Detectives" and is a consultant and producer in the film and television industry. www.richiekohler.com limes balog 3/l/07 extreme photography will present innovative im- ages from his book, Tree: A New Vision of the American Forest (2004). Coupling rock climbing and caving techniques with digital cameras, Balog ventured to ex- tremes, dangling 36 stories above the earth to produce unprecedented views of the largest, oldest trees in the world. The show will include the "Mount Everest" of the plant kingdom, a redwood in California. In addition, James will give us a preview of his upcoming National Geographic story on melting glaciers photographed in Greenland, Alaska, Iceland, Bolivia, and the Alps. Tree has been widely considered a major conceptual breakthrough in nature photography. Survivors: A New Vision Of Endangered Wildlife (199o), was featured as a cover story in National Geographic. In 1996, Balog was the first photographer ever commissioned to create a plate of stamps for the U.S. Postal Service. His work is regularly published internationally in a wide range of magazines, including various National Geographic publications, Audubon, Discover, Time, and Smithsonian. His other books include Animal, Wildlife Requiem, Anima, and James Balog's Animals A To Z. www.jamesbalog.com www.timmyoneill.com 9VAjL V organization that has been Valley life since 1971. Our vide educational progirarns 1 i >l ? I dir. ? u one ? ? A? G7 ?? ? ^v IieAl?,A) slaos3H -'idn O' ""VA 9NIHOldX3 dO1S 83A3N i isaosuods ino oi soWuvqL ss3bdX3N/d?irr??d?w? AHPU 111 L, III LU07' I16ASlot I LI8'MMM HI,",))N32133No7 g S"aI-MNoQNo7 TIN Id 5011kid i?p Ift FAL. s- =SHEET, _. Six-years J o, the Vail SymPos rum united w titre- Vail Lib r_ a?to present--.-,- the _ \\ ' - , Unlimited Adverrture Series iuu,.d expl.,..;? ?, investigators, athletes; pioneers , _?? and passionate advocates3 arotmd the world, drop in on our beauifiil mountain - .... c.,.?....,uu to share their:ainazrn stones throw hotos and videos r tY g P SPEAKERS These adventurers_span_the, gamut from th ose who_push the boundaries of geo&,why and endurance, tdmvestigators.who plumb the ' mysteries of time and the elements. This- ear's_senes is shaping-up y to-be the j greatest yet! Last year's speakers included famed geophysicist; adventurer, t and expedition leader, Pasquale'Scaturro,.the fast person to ski,the seven summits, Kit DesLauners, National Gegnap hic photographer J mes Balog; and legendary diver and tervisW-stai;:Rrchre Kohler' hh f AUDOENCE The members ofi.,A.=active and ` ^..._ . athTetc , high country . ? N\ community love the inspiration andiedub on these pTOe:a.:.s firing t`.o? the valley. The series runs over_six. successive,Thu sday`s, ;and attracts residents and visitors of every=age`. ,6a aidience demographic includes' ` active retirees, hip adventurers, athletes and .&o-families. Yeats, past have seen as many as 350 people-,attend individual programs?Wltiat?J' ?. unites the audience is a shated?faseinatton wrth`the?world ofadvehWre. l Given the first descents, legendary. f.,'(.itio'n?s,,htstorical discov„eies and fame of our already schedWed speakers, this years "Uaii'tntte'. "' 1 Adventure Series is sure to pack Wait's-Donovan avi on with - unprecedented numbers. PROMOTOONS In addition to the stand-alone Unlimited Adventure brochure, and the inclusion of the prow ...s in our Winter Pro ?.:,= _ - = - _ = Brochure that is mailed and distributed throughout the community, we - 7 L. - always team this program with a marketing and PR Effort that7ripp^les-far, _ beyond the actual event. News blitzes,, full,,page"ads;\live''television•and iadio p t? i \ 02-1 interviews, web videos and school &F "' Mces acc.-jY "j eaprogram, as well as print and television editorials, welt-marketing and\e-blasts >T-V'- y?? ? `? t o ? recorded interviews replay fiequently,in the Vail Valley, and also_.play m;up?' / to seven other destination resort markets Pro hip placement at events-is lsoj?l available. :e ®lbb THE ADVENTURE The Vail S},..rvxum would like tomvite;y to=become ate` ?--? sponsor of the 2008 Unlimited Adventure Senes, The-sponsorship-will.provide you-with -! a key opportunity to reach an active anti averseemo.c_me-cotmtry's=nutnbe one?« j ski resort, while supporting a local non-profit Now h.,,A;,.g over 70 progiams-per year, thei/ __ Vail Symposium is a 501 c 3 non-profit o o dedicated to divers 1 `thou X) rganizati n, e, g',-provoking tand affordable prov,....ming in the Vail Valley. ? BE A PART nC THE ADVENT In El C 1; ?'T 5 A rVAL UNLIMI 10 AM01 DYE DemograDhics General Audience Composition: • Active Retirees o The community of active retirees in Vail is affluent, influential, and adventurous. o Well-traveled, well-read, and fit, this is an extremely active cohort in our community. o Many of these active retirees own second homes in Vail. Some live here full time. The others visit frequently. • Hip Adventurers o Eager to plan their own adventures, these Hip Adventurers are in their 209, 3ps and 40s. o Young, vivacious, affluent and active, this crowd seeks the hottest adventure and the latest trends. o The Hip Adventurers seek Vail, as a destination based on its reputation, the experience it provides, and quality of adventures it provides. • Eco-Families o Eager to enrich their lives beyond the classroom, this is the new family who seeks to learn about the world through science and exploration. o Whether they are visiting Vail for vacation or they are locals diverging from their regular routine, parents and children, alike, enjoy the inspirational and educational aspects Unlimited . Adventure Series. o Eco-families attend the Unlimited Adventure Series to discover new cultures, dream of adventure and develop a love for learning together., o Many eco-families are locals; many others visit Vail as a vacation destination based on the experience it offers them. 0 Attendance: • 2007 Unlimited Adventure Series Attendance: o Pasquale Scaturro - 217 o Stan Havlick - 80 o Kit DesLauriers - 413 o Timmy O'Neill. -161 o Richie Kohler =.161 o James Balog -120 2007 Series Total: i152 .? s .. V ?41 5 V A I L UNLI D VEAffUff Demoaranhics • 2oo8 Unlimited Adventure Series Attendance Projections: o With increased caliber of speakers and acclaim and of the series, we expect attendance to rise for the 2oo8 season. o Maximum Capacity at Donovan Pavilion. is 350'people. o If all six talks, are filled to capacity, there, is a potential for 2,100 people to attend this series. Benefits to the.Town of Vail:. For visitors already staying in Vail, this series provides added value to their stay. Much in the same way that a series such as Street Beat or Hot Summer Nights adds depth and culture to the Vail experience, the Unlimited Adventure Series provides a service to those seeking "a little something more" from their experience in Vail. Audience members who travel to Vail. for this series will be encouraged to stay overnight to hear the speakers and. to spend some time on the slopes. interested by the caliber of speakers and the distinctiveness of the UnlimitedAdventure Series, the annual Unlimited Adventure Series is generating a reputation that will continue to encourage visiting audience members to return Vail year after year. Additionally, the increased state-wide marketing of this series will lure more Coloradans to Vail for this series. For Valley locals, the Unlimited Adventure Series'also functions to drive people to Vail. Instead of making alternative plans at any host of down-valley restaurants, bars or other venues, the Unlimited Adventure Series lures locals to Vail. The programs run:from 6:oopm - 7:30pm, allowing enough time for people to. come to Donovan Pavilion after work. Furthermore,the timing encourages audience members to stay in Vail and have dinner- after each presentation at any host of Vail's businesses. The uniqueness Unlimited Adventure Series bolsters Vail's winter line-up. Alignment with this series would strengthen the branding of high class adventurism and inspirational lifestyle with the Town of Vail. Additionally, funding from the Town of Vail will keep the Unlimited Adventure Series inside the town limits, as, our choice location within Eagle County. Supporting the Unlimited Adventure Series is a outstanding investment for.the Town of Vail. 5 rV-A L UNLIMITED M1V "I19 Marketing Plan Print: • Unlimited Adventure Series Brochure o io,ooo copies printed and distributed • 2008 Vail Symposium Winter Program 0 5,ooo distributed to mailing lists, hotels, visitor centers, and all audience members • Unlimited Adventure Series Poster o Distributed throughout the state • Full-Page Ads o Once a week for six weeks in the Vail Daily Radio: • 6o-second spots on 97.7 FM, The Zephyr o Twice a day for six weeks • LIVE speaker interviews on 97.7 FM, The Zephyr o Once a week for six weeks • Public Service Announcements on 107.9 FM, Radio.Free Minturn • Additional Possibilities Available Television: • LIVE speaker interviews on TV-8 and Plum TV o Once a week for six weeks - LIVE o Re-broadcasts air throughout the season and beyond • Taped editorial coverage from Plum TV o Broadcasts and re-broadcasts in up to seven other resort markets (at their discretion) Web Marketing & E-Blasts: • The Unlimited Adventure Series is featured on websites including (but not limited to): ? www.vailsVMDOSium.org ? httD://vail.Dlumtv.com ? www.visitvailvallev.com ? www.vailDM.com ? www.vaildailv.com ? httD://vail.net. • Weekly e-blasts to subscribers feature and promote the Unlimited Adventure Series e 5 ti UNLINffED rVAI L WTURE Plan SiDonsorslziu Availability and Benefits: As a 501'(c)(3) non-profit organization striving .to strengthen this world-class series, we are, actively seelang corporate and community sponsorship." We have developed three tiers of sponsorship that are available to our partners. The following benefits are available to sponsors of the Unlimited Adventure Series: • Inclusion-in all print materials • Inclusion on the Vail Symposium website • Inclusion on all radio adv.;.. lasing (Presenting and Premiere Sponsorships, _only) • Product Placement Opportunities at Events • On-site mention • Association with high-level, attractive speaker series • Support an.integral community non-profit organization a y VAI L RE VANU Organization Members List of Board- of Directors of the Vail SvmD_ osium: Robert Aikens Dr. Gary Cage Pam Elsner, Secretary Allison Krausen, Treasurer Rob Levine, Chair Deb Luginbuhl, Vice-Chair Liana Moore Karen `Morter, Chairman Emeritus Priscilla O'Neil, Chairman Myrna Sigman Adyisorv Board Members: Michael Balk Doris Dewton Kathleen Eck Sara Gregg Susan Mackin Dolan Carolyn McGinnis Sandra Morgan Ved Nanda Katharine Russell. Nancy Slowikowski Eugenia Zukerman Staff M?:,mbers: Fraidy Aber, Executive Director Dani Janklow, Marketing and. Development Manager Vicky Lee, Communications Manager w 5 rV-AIL INSAAAA J??VENTURE Event Budget, 2007 Expenditure Units Unit Cost Total Cost Speaker Honaranums 6 $300 $1,8oo Lodging/Per Diem 12 $145 $1740 Speaker Travel/Hospitatlity* 6 $300 $1,8oo Marketing* 6 $500 $3,000 Printing $2,500 Refreshments Food Costs 6 $300 $1,8oo Staff Time VS 75 $35 $2,625 Facility Usage In Kind Total - $15,265 *does not include additional inkind support these were hard dollar costs 2007 Revenue TOV Library $4,500 Sponsorships $2,050, Total .$6,550 2008 Expenditure Speaker,Honarariums Lodging/Per Diem Speaker Travel/Hospitality Marketing Printing Refreshments Food Costs Staff Time VS Facility Usage Total Units Unit Cost Total Cost 6 $750 $4,500 12 $145 $1,740 6 $6oo $3,6oo 6.. $1,ooo $6,ooo $2,500 . 6 $300 $1,8oo 100 $35 $3,500 In Kind $23,640 2oo8 Revenue Projected - GOAT, Corporate Sponsorship TOV Support Underwritting Facility Usage Total $12,000 $7,500 $3,500 In Kind $23,000 Oreanization Members List of-Board of Directors of the Vail SvmDosium: Robert Akens Dr. Gary Cage Pam Elsner, Secretary Allison Krausen, Treasurer Rob Levine, Chair Deb Luginbuhl, Vice-Chair Liana Moore Karen.Morter, Chairman Emeritus .Priscilla O'Neil, Chairman Myrna Sigman Dr. Dennis Wentz A_ dv_ isorv-Board Members: Michael Balk Dori's Dewton Kathleen Eck Sara Gregg Susan Mackin Dolan Carolyn McGinnis Sandra Morgan Ved Nanda Katharine Russell Nancy Slowikowski Eugenia Zukerman Staff Members: Fraidy Aber, Executive Director 'Dani Janklow, Marketing and Development Manager Vicky Lee, Communications Manager 13 Bus l4AIL ?y??a'4pelcg. e2s' " 7 fl? t, r --' r ,at mr r t y ar ? S } { Lotus ?...-1` d all ycto ??" .? ? 1 ? the w'a? it tsac a? , ` s p cauntc ali , reias t nti4 1 ' xcr 1i12e??C d camp:' en m ev :sy Wis into . t x, 1pjjit?z3 f1f5t Ue, ?K wnw ttec w'onaan to lid ' i Gr ? S ?a?(1er5, g ,thwn {Ale nun cf " he b ?'-Wrle ' ftru Pel?on t o t kti d t DeS., O . tat 1e h? E etrst tmd tt ven Su tnics t5he t?i? h `R 4 r $ {?t The Sean Sdesn tPend here ourne)f ' } ?y T9d ??VBt tuszxx ied frown ml tedV h ent fot Ot?c . i aJn to r p G, '4» ,.. ro cne pa; it o sp?c:a gkl Ale: Ati &gr tktnAtN ?r v3so also pho b : acYsed the tSi4 do nt :. n 1t K noble ?.. sh shr ale Tw n KIV'ipc xdseo ? tet till ,actiie ve` t ndrdto `l wbt, s came x Evetcstarattons dan?? ever. mm t rte; reu tYM1 X54 pan cg#D?d t ?s td giilt dawn inter aUlebc ,nn4 ai thi rntt,unat AIe cx% °r th(C} Peet fin' aln .` ny E? to w ? ady s` na ? atnttbei< a descentit eitff at 8 ? UtC) su C4 ?? i*? (ice re 4eti t t aPPy?yy on a: 441 loot KtilztrS gce pl¢rs t ale to. thu 8 ? wa°.stss ti45t knoo 1 as Del u doan# a Svut`??Y i 7???, ' tf? w. rtCtt utd ?a"11?;: - - -'??,`??1ia ? y?'.,? •'. ?6(Jp¦++"°? r?t0'K Pn°to? ??? ?& get e5- v ? ? R ? ' - ? ?i? ?' y ?? .'s?? +tD®s?,°arsewllt` S?arnf?,sb}?,r??<< ?[? tTong as Dad O M?h°j°? tip?o at 5.3C P m '? sW ?s` ?' 4 ? Eel ? 4_.? k ??7c..:-r v?fr.??: ???y•;? t ? ?f b'1 p???e°+ ?+,' a? x. '? ¦ ¦ arts living h Adventure Series Vail Symposium's Unlimited Adventure Series will thrill, entertain, enlighten senn,3 J by RANDY WYRICK 7'p,gNC 01- r Cpl. a1rnC { Kit Deslauriers: Frost person to ski e top of the Mt. Everest and the first rom each of the Seven Summit 5 Timmy O'Neill: Record ;etting climber, woild•class slackliner, MARCH 1 James Balog::.. <., , in nature photography with extreme photographer, coupling rock climbing and caving tech- niques with digital cameras. Balog will give audience members a preview of his upcom- ing work for National Geographic vailtrail.com For Pasquale Statt ir% each day he wakes up above ground is a great day. Scalurro, one of the world's formost adventurers and river expedition leaders. ' opens the Vail Sympoxiwn's Unlimited Adventure series on Thursday. Jan. 25. -flow hard can it be? Get on a raft. Try not to drawn. And try not to be eaten by crocodiles: Scaturro said when asked to sum up his Nile expeditions. In 2004. Scaturro and his partner paddled all 3,260 miles of the Blue Nile and Nile Riven in a single descent, from its source in the Ethiopian high- lands to the Mediterranean Sen. The crew spent 114 days traversing three countries. in some of the world's most isolated regions. 'The Nile is the most mailnificcnt river in the world' Scaturm said. 'No other river is as closely associated with a particular culture and society as is the Nile. The history of the Western world is inextricably tied to it." The crew had to do a little more than watch the rivet flow. There were croc- odile attacks and deadly hippos. gunfire from Sudanese bandits, rapids that would make several serious attempts to kill them, arrests by Ethiopian and Egyptian militia, all on top of . temperatures and violent sandstorms It might have been a little stressful. but it makes great storks, which Seatwro tells with enthusiasm and eloquence. The journey was documented by both the 2005 IMAX film. Mystery or the Nile- and the book Scaturro co-authored by the same name. For more than 20 years, Scaturro has been exploring some of our planet's most remote places. He has triumphed over major world-class rivers, including some of Africa's most daunting passageways such as the Onto. the 7ambeze, and his impressive first descent of the Takeze. When he's not in rivers, he's on mountains Scaturro is one of the world's most accomplished mountain expedition leaders. He has led numerous treks to manor mountains worldwide. including seven Himalayan expeditions, with three trips up Everest. 11 was Scaturm who. in 2001, helped lead blind climber Erik Weihenmayer to the summit of Everest, (though he joked with Weihenmayer it was actually Mount Rainier he helped him summit). The expedition broke rive climbing records was called 'one of the most success- ful Mi. Everest expedition in history: and was featured on the cover of Time MaWine in June 2001. Seaturm was recently expedition leader for a segment in the IMAX film -The Alps: Giants of Netare: to be released later this year. Scaturro earns his living as a geophysicist. For the last quarter century, he has managed geophysical oil and gas exploration and development projects in many of the most far-Rung, dangerous and politically and technically challenging areas on earth. He has founded and continues to operate several international geophysical and exploration companies. What oil and gas. mountains, and rivers have in common is adventure, Scaturro said- 'Exploration is exploration." Sratuno said. -1 get a thrill out of organizing and leading expeditions in some of the most remoie parts of the world." VT U Symposium's Unlimited Adventure series runs Thursday evetrittg; from tan. 25 s March.1. at the Donovan Pavilion in West Vail. Programs start at 5:30 p.m. and are e Vail Sympsoium webske at www.vailsympWum.org or call (970) 476-0954. 5 Pasquale Staturro: First to con- renowned building solo crffnbeK class 5+ lue Nile and Nile Rivers in a single kayaker and 'dangerously fast' mountain I. biker. Stan Havkk;- Cycled coast-to-coast FE& 22 Richie Kohler. Costar of the all six bikeable continents of the History Channel's "Deep Sea Detective.' Inducted into the Special Olympics Subject of best-selling book 'Shadow Fame. Divers., Pasquale Sraturm opens the Vail Symposium UnlimitedAdventure SHCMCIN I NJ lSDAY, FEBRUARY 10, 2005 41NMENT ¦ A&E calendar, B4 ¦ Business, 88 ¦ Weather, B32 A peek trough the global window Professional mountain guide Jean Pavillard shares treks from South America to Antarctica By Shauna Farrell DAILY STAFF WRITER WEST VAIL- Nothing says excite- ment like being hurdled through an ava- lanche on a Swiss glacier. And living to tell the tale. For the last 25 years, professional mountain guide Jean Pavillard has made his way around the globe, going from sou level to 20,000 feet and from 0 to 88 d..?_ -- latitude in the span of a year. Pavillard said while risk manad......_.._ is the most :...,,..,,..nt aspect of his job. he's learned that risk is something that evolves hand-in-band with experience. "It's like a pilot You finish your certi- Gcation, but you don'1 know anything. You've just got the training." he said "Every year, you t_._::._ a little more skilled. At first the risk is higher than the skill. Then, after you gain experience, your skills increase. You're better at managing the risk, but every time you do. you're pushing the limits more. You're more at risk because of the skill you gain. Then. one day, you have a warning. That warning comes about every 10 years." All It takes Is a trigger And it may only come once, for oth- ers to learn from. Pavillard has had the luck to walk away from all the warnings he's received through the years, but some escapes came narrowly. Five years ago, he was with eight ski clients on a glacier in Switzerland. and while be had had tots of experience triggering ava- lanches, this trip (narked the first time he was caught in a slide. "I noticed a big wind slab and 1 thought I'd cut below it to trigger a slide." he said. "When 1 triggered the slide, it actually started way above me. I couldn't ski out. I was laying in a washing machine. When the avalanche gut over :. slah, six ;note rcaw) . the cnnw in lnmt of me dewed down. tin when 1 hit that snow, it created.i hump. it pushed Inc above the surface and I was uble to ski out. It took sonic convincing to get my clients down that afterwards." YA Special to the Daily LEM Jean Patrillard, rfgbt, stands with one of his mountain guide clients at the S1. , , , of oft. Vinson In RIGHT: Jean . Pavlllerd, middle, stands with his team at the summit of 8,200•rneter NIL Cho Oyu, new Mt. Everest In Tibet. Pe hard will take his that trip up Ev _,.:_,: next montIL Lei.-Z TODAY Vail Symposium presents Jean Pavillard: South America: 0 degrees to 88 & -s Lati- tude. Pavillard will speak about his 24 years of mountain guide experience at the Vail Library Com- munity Room at 5:30 p.m. This event is free. Hubbard Street Dance Chicago performs at the War Center In Beaver Creek at 7:30 p.m. The Last Bits performs at the Sandbar in West Vail at 9 p.m. Pavillard, who was born and raised in Switzerland. but who resides in Crested Butte. leads tours all over the world 260 days a year. He has his own mountain guide company - Adventures to the Edge - and is the president of the Amer- ican Institute of Avalanche Research and Education. In March, he'll head to Tibet for three months to attempt to summit Mt. Everest. His nearest success in the area was conquering Everest's neighbor- ing peak, Mi. Cho Oyu, which summits out at 8,200 meters. After flying home for a month, he'll be off to the Alps and then to South America. Pavillard admits to have undergone many "close calls" in his travels, but he said that uncertainty is always the ele- ment that keeps the ball rolling. 1 will say when nothing is certain, everything is possible," he said. 'Mere TODAY Tom Scott tickles the ivories at the Fitwilllam's Lounge from 4-7 p.m. in the Manor Vail Resort at Golden Peak. Willits performs at the Sundance Saloon In Lionshead at 9:30 p.m. Marko's Pizza in Gypstun hosts Poker Night at 7 p.m. Kathy Morrow Trio, featuring Tom Paxton on bass, and Allan Finney on drums, plays The Buffalo Bar at The Rra-Carlton, Bachelor Gulch from 8.11 P.M. is plenty of uncertainty. My job is to anticipate it and mamugc it to create a smooth trip." Pavillard has trekked through the tropics of the Galapagos Islands to the unfathomable subzero climates of Antarctica's highest peaks. It's always intense when navigating in total white out (conditions)," he said. "Tile pressure is tiring, when the temperature is going down fast and close to -50 (degrees). An amazing experience would be like during 'a five-day storm on the Denali high camp and we latch the tents with ropes and build a high straw wall around them to ,,--- its against the wind. but each day during the storm, the wind will blow away the snow wall" The beauty and the company Having seen the world from angles most of us only read about or see in doc- u... Pavillard has trouble pinning down one place he could classify as the -most beautiful. "So many beautiful places.- he said. "1 love Antarctica for its solitude, See Pavillard. pgge 82 VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information . ? EVENT: Ambient Street Entertainment Summer 2008 ? PROPOSED DATE(S): June 20th, 2008 thru September 1st, 2008 AMOUNT OF CASH FUNDING REQUESTED: $68,500.00 • PRODUCING ENTITY: Resort Events President or Executive Director's Name: Diane Moudy Name and Title of Person Completing the Application: Diane Moudy, Owner Address: - P.O. Box 5898, Vail,CO 81658 Telephone: 970 /926-7770 Cell: 970 /331-4670 FAX: 970 /926-7815 WEBSITE: www.resortevents.com E-Mail Address: diane@resortevents.com Organization's tax status: For ProfitX Non-Profit* Not-for-Profit* Non-Profit (501 C-3), or Not-for-Profit (501 C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID# 04-3804269 o Does the Event benefit a charity? Yes No o If yes, please name the beneficiary: Mission Statement: To provide the highest quality of entertainment services available. Number of years your organization has been in business: 20 • Brief Description of the Event: Ambient entertainment in the form of musical ensembles and busker entertainers on Fridays, Saturdays, and Sundays at specific locations with in the Town of Vail, designed to enhance the . guest experience. Performances take place during the peak 11 weeks of summer 2008. • Describe where event will be located within the Town of Vail: Selected locations with in Vail and Lionshead Villages. • . Will any portion of the event take place; outside of the Town of Vail? Yes X No If yes, please explain: TOV/CSE -4- Application for 2008 Funds • Please describe briefly how you will use the funds that you are requesting the CSE: All funds allocated ,will be used to pay for the costs associated' with providing musical and busker entertainment for 11 weeks (3 days per week). Costs include and are not. limited to: paying ente tainers, set up & strike of performance tents, and the daily management of talent and ent. calerd. • Will additional in-kind services be required from the Town of Vail? Yes No X If yes; please explain, including . a description of anticipated. impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charge&for all labor, materials and.equipment unless such services are specifically exempted and approved as part of the Special Event Permit. • -Is this a: New event Existing event X Number of years in existence 5 Location(s) of event in previous years: Vail and Lionshead Villages . • Number of participants (athletes, artists, exhibitors, etc.) anticipated N/A Number of volunteers needed N/A Number of event staff 2 per day Total Number of spectators anticipated N/A Local40 % In-state (non-local)26 % Out of State34 % • If possible, would you intend to host the event in Vail beyond 2008? YesX No If yes, for how many years beyond 2008? Many • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? TBD REQUIRED ATTACHMENTS: ? Detailed event budget, including all anticipated revenues and expenses. ?. Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the.Town of Vail, including an estimated* of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? Organization rosters naming: ¦ All officers and'respective positions Board of. Directors and positions TOV/CSE -5- Application for 2008 Funds The CSE appreciates the inclusion of any additional support materials, such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT 10 COPIES (at least one formatted so as to be easily copied, i.e. unbound, ,8 '%2 x 11 size) OF THE COMPLETED APPLICATION AND REQUIRED ATTACHMENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For additional information contact CSE Coordinator, Sybill Navas at 970 376-2394 or specialevents(a vailgov.com FOR CSE USE ONLY: EVENT NAME: PROPOSED DATES: Funding in the amount of Subject to the following conditions: was approved by the CSE on (date) Signature: CSE.Coordinator Signature: Applicant Unless otherwise specified in the contract, CSE funds will be distributed per the following formula: ¦ 1/3 of the amount upon the signing of a contract stipulating the terms 'of the CSE's funding allocation. ¦ 1 /3 of the amount upon submittal of a complete Special Event Permit Application, which is due a minimum of 45 days prior to the start of the event: ¦ 1 /3 of the amount upon the completion of the event. TOV/CSE -6- Application for 2008 Funds Vail Chamber& ? Business . Association 2ND ANNUAL, BBQ BONANZA ON BRIDGE STREET SATURDAY, JUNE 21, 2008 PROPOSAL TO COMMISSION ON SPECIAL, EVENTS KAYE FERRY EXECUTIVE DIRECTOR 241 S. FRONTAGE ROAD VAIL, CO 81657 PHONE: 970-477-0075 FAX: 970-477-0079 V ail Chamber & Business Association Friday, October 5, 2007 Commisssion on Special Events Town of Vail 75 S. Frontage Road Vail, CO 81657 Dear Members of the Commission on Special Events: 241 S. Frontage Rd. E., Suite 2 Vail, Colorado 81657 Phone: 970.477.0075 FAX: 970.477.0079 Email: info@vailchamber.org Web Site: www.vailchamber.org Once again, the VCBA is responding to the business community's request for a "kick-off to summer" event on Saturday, June 21, 2008. There is generally a lull between the Teva Games and the 4 h of July festivities and this event will provide continuity for merchants and visitors alike. For the second year in a row, the event will take place on Bridge Street and upper and lower Gore Creek Drive. Promoting it as a family event will draw the local community into town to kick-off the summer. For the 2nd year, we are again proposing a one-day event. We have already put the wheels in motion to have this become a "judged" event for next year. It is our hope that in subsequent years, it will grow in size and popularity, expanding to a weekend-long event with more activities, restaurant participation, and additional entertainment with a larger geographic draw. We already have commitments once again from Warsteiner, Tommyknocker, Coca-Cola, Dasani, NRC Broadcasting and Cattlemen's BBQ Sauce............ and continue to pursue other sponsors. The VCBA is excited about continuing to create this multi-year event and look forward to working with the Commission on Special Events and the business community to produce an event which is beneficial to the Town of Vail. We appreciate you support. Sinrly, r t o Kay erry Executive Director Vail Chamber Board of Directors Lourdes Ferzacca, President Steve Rosenthal, Vice-President Ron Weinstein, Sec.-Treas. La Tour Colorado Footwear Roxy John Cogswell Craig Cohn Mike Glass Susie Tjossem The Squash Blossom Solaris Alpine Bank Colorado Ski Museum Kaye Ferry, Executive Director K. Ferry, Inc. Paul Wible FirstBank VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: r. knAnLZ-a ? PROPOSED DA (S): - n Ale- P. ? AMOUNT OF C SH FUNDING RE TED: • PRODUCING EN iii)(: \iA.L C mn_6&2 : ?r?S ?•,r_ t? President or Executive Director's Name: JCAf; Name and Title of Person Completing the App ation: i o Address: 1 S ?'. . I 1 .+ n it, , -7 Telephone:! 30 / 1:7 7. Cell: q9; ?6. S Inn FAX: ? W EBSITE: ??cs7?n1?J A 6s. r t{ a'-. a E-Mail Address: dto- , p? Organization's tax sta : F rofit Non* lot-for-Profit* Non-Profit (501C-3), or Not-for-Profit (501C-6) o ons, please attach current State Department of Revenue Certificate wi this application. Tax payer ID#n4 o Does the Event/benefit a charity? Yes No/ o If yes, please name the beneficiary: Mission Statement: - . Sa ? ! i A C m e n Number of years your organization has been in business: - • Brief Description of the Event: l,)F-S-j ) ?NE?r1EI1 R(?Q E?F_..]? Rec?SEn one P -P 1.,.^?1 cS ?n9S'cg'TA-4)IM An-7 A&)0 Rnr5I1 ?Fn N .oo • Describe where event will be located within the Town of Vail: c CS , E !' A w?] n q ?? L, .) E IL 1 n F • Will any portion of the event take lace outside of the Town of Vail? Yes No If yes, please explain: TOV/CSE -4- Application for 2008 Funds • Please describe briefly how you will use the funds that you are requesting from the CSE: ?b Fc??^N62? re cJF s&5 .A9 via to • Will additional in-kind services be required from the Town of Vail? Yes No if yes, please explain, including a description of anticipated impacts o Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted anA approved as part of the Special Event Permit. n A P O/ CA AC % ul t TA to t-, LMLA C- . I It D c c!` C I_Q 2_f S O fd! J' A N A sF_ C A C C 'C ri) L "11C • Is this a: New event Existing event Number of years in existence Location(s) of event in previous years: S'S i e . D.ngG ??te? nEe. aan ?e?Jb@? ??yoe? • Number of participants (athletes, artists, exhibitors, etc.) anticipated S Number of volunteers needed 70 Number of event staff `c 3C) Total Number of spectators anticipated i, I nn'n Local % In-state (non-local) % Out of State % • If possible, would you intend to host the event in Vail beyond 2008? Yes No If yes, for how many years beyond 2008? • Do you anticipate requesting funding from the CSE next year? Yes ?? No If yes, in what amount? ?E. REQUIRED ATTACHAHJNTS: ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? Organization rosters naming: ® All officers and respective positions ¦ Board of Directors and positions TOV/CSE -5- Application for 2008 Funds VAIL CHAMBER & BUSINESS ASSOCIATION BRIDGE STREET BBQ BONANZA-SATURDAY, JUNE 21, 2008 REQUEST FOR FUNDING REVENUE ACTUAL PROJECTED BEVERAGE SALES Beer 52,500 Soda & Water 750 SPONSORSHIP-FRENCH'S FOOD SVC. (CATTLEMEN'S BBQ SAUCE) 1.000 TOTAL REVENUE $4,250 EXPENSES CONCERT Band Fee $2,500 Additional Country Western Band 2,000 CHILDREN'S ACTIVITIES Arts & Crafts Tent 550 Face Painting 475 Children's Portrait Artist 500 Cowboy hats & bandanas (distributed for free) 750 Red Tail Mountain Man 500 Country Western Line Dancers 350 Gold Panning Pond 500 Mechanical Bull 1,500 Train Ride 850 BEER TENT Ice 1,200 O i nrR EVENT RENTALS Canopy Rentals (15 @ $100 ea.) 1,500 Chair & table rentals 750 CONTRACT LABOR Bartenders 300 Staffing for Setup and Break-down 1,000 ADVERTISING Banner on Bridge Street 950 Vail Daily 3,500 NRC radio 600 KZYR radio 600 TV8 Interview 350 School Flyers 200 SECURITY 8 ppl @ $25/hr (1 @ beer tent plus 7 @ entrances/exits for 6 hrs ea) 1,200 MANAGEMENT FEE VCBA management & allocated expenses 4,000 PERMITS Town of Vail: Special Event, Banner, Amplified Sound, Barricades, Liquor 467 CO Department of Revenue: Liquor 25 INSURANCE Special Event & General Liability 1,100 COMPLIMENTARY FOOD COUPONS 350 MISCELLANEOUS Supplies 500 Volunteer T-Shirts & Hats 850 TOTAL EXPENSES $29,917 TOTAL REVENUES OVER EXPENSES -$25.667 VAIL CHAMBER & BUSINESS ASSOCIATION BRIDGE STREET BBQ BONANZA JUNE 21, 2008 MARKETING PLAN MISSION STATEMENT To promote and support commerce and enterprise in the Town of Vail while working with the Town of Vail and Vail Resorts to be the premier mountain resort community. OBJECTIVE To create a multi-year family event in Vail that will attract locals and visitors from surrounding communities. TARGET MARKET Families and children of all ages. STRATEGIES Advertising via local media - Vail Daily, NRC Broadcasting, KZYR Radio and TV8. Banner on Bridge Street to attract local traffic. Eagle County school flyer and newsletter advertising. POTENTIAL SPONSORS Town of Vail, VCBA, French's Food Service (Cattlemen's BBQ Sauce), Warsteiner, Tommyknocker, Newcastle, Coca-Cola, Dasani, Vail Daily, NRC Broadcasting, KZYR, TV8. PREVIOUS YEAR'S EVENT EVALUATION The first annual BBQ Bonanza on Bridge Street was a huge success. Sales tax increased for the month of June and the VCBA received rave reviews from the business community and all participants. PROJECTED DEMOGRAPHICS OF EVENT ATTENDEES AND SPENDING Demographics include families and children from Eagle and Summit counties, Glenwood Springs, and Leadville as well as visitors in town. POTENTIAL BENEr i i S TO THE TOWN OF VAIL The third week of June is traditionally known as a "kickoff to summer". Restaurants and retail shops have the ability to set up booths and showcase their products. This is a great opportunity for the Town to continue to support a family event that could bring people from neighboring communities that might not otherwise spend a day in Vail. Our goal would be to capture an overnight stay and/or an additional night with another activity. Increased spending would be a result of additional lodging reservations, retail, and restaurant spending from both overnight guests and day visitors Page 2 - Bridge Street BBQ Bonanza TOWN OF VAIL RETURN ON INVESTMENT Town of Vail sales tax in June increased by 16.7% from 2006 to 2007. Most notably, food & beverage increased by 22.2%. The VCBA thinks that the BBQ had an effect on those numbers. There continues to be potential for increased sales tax revenue from not only restaurant sales, but retail shops who benefit from additional people in town. BOARD OF DIRECTORS Lourdes Ferzacca, President, La Tour Steve Rosenthal, Vice-President, Colorado Footwear Ron Weinstein, Secretary-Treasurer, Roxy Kaye Ferry, Executive Director, K. Ferry, Inc. John Cogswell, The Squash Blosssom Craig Cohn, Solaris Real Estate Mike Glass, Alpine Bank Susie Tjossem, Colorado Ski Museum Paul Wible, FirstBank of Vail Vail Daily News for Vail and Beaver Creek Colorado -`Arts and Ente... http://vAildaily.com/apps/pbcs.dil/article?AID=/20070630/AE/706' V" nay BBQ Bonanza a successful new tradition Brad Austin Vail, CO, Colorado June 30, 2007 Last Saturday, June 23, the Vail Chamber and Business Association (VCBA) hosted the first ever BBQ Bonanza on Bridge Street, an event filling the void of the annual Chili Cook Off. Enthusiasm was evident for this western theme barbecue and participating restaurants were eager to tout their fares to visiting and local passers-by. Restaurants participating this year were Alpenrose, Blizzard's Mountain Deli, Blu's, Bully Ranch, Covered Bridge Coffee, Eagle's Nest/Wildwood SmokeHouse, Joe's Deli, Kirby Cosmo's BBQ Bar, LaTour, Marketplace on Meadow Drive, Moe's Original BBQ, Sapphire, Sweet Basil, The Tap Room, Up The Creek and Vendetta's. While the lure of food and drink drew me to this event, I was pleasantly surprised by the amount of non-food related events offered at the BBQ Bonanza. Music was provided by a popular Eagle County band, Airborne, with local band members offering up some good old western music, sparking many attendees to take part in country line dancing. A blues-influenced alternative rock band from Denver, The Knew, played the remainder of the event for those wanting to continue kicking up their heels. Kids 12 and younger received free cowboy hats while learning lasso skills, having their faces painted, panning for gold, hearing old west tales and making arts and crafts. It truly was an event for all ages on a very beautiful day in Vail. But more importantly - back to the food. The VCBA asked participating restaurants to provide western barbecue themed items. For barbecue purists, such as myself, there definitely were purveyors to feed the need for barbecue. Two of the three owners of Moe's Original BBQ -Jeff Kennedy and Ben Gilbert -were at the event touting their fabulous mainstays: 'Barra style pulled pork sandwiches, St. Louis style ribs with cornbread and Betsy's banana pudding. For those of you who already know and appreciate Moe's, their efforts certainly pay off with their tender loving care and apple wood smoked meats. "We all know that Moe's sets the BBQ.standard high for our community," local fan Steffan said. I also tasted a bountiful barbecue offering from Wildwood Smokehouse (Eagle's Nest) compliments of Ken Woodbury, manager. A spicy barbecue rub and sauce combined with hickory and pecan woods used for smoking, insured that my palate was pleasured when tasting.their beef brisket and pulled pork sandwiches. I was very satisfied to know that such good barbecue is being offered by Vail Resorts to visitors on the mountain. Staying in the same vein of authentic barbecue being offered was Kirby Cosmo's BBQ Bar. Mark Tamborino, owner, was . proud to be invited to the BBQ Bonanza as the only non-Vail restaurant participant. He,offered "gargantuan" smoked turkey legs' hickory wood smoked pulled pork sandwiches and apple wood smoked St. Louis style ribs to hungry visitors and locals. Hunger pains were readily addressed by those sampling his barbecue wares. Non-traditional barbecue. fares were offered throughout the.BBQ Bonanza, too. One of my favorites was the barbecue oysters prepared by Sapphire Chef Peter Millette, who has been with owners Susan and Joel Fritz for more, than 12years. Fresh, Coldwater oysters were steamed on banana leaves and served on the half-shell with four different sauce selections: chili lime butter; spicy chipotle, mignonette or cocktail. Quite tasty and filling. I would have gotten another beer and stayed there for the entire BBQ Bonanza if 1 had not been on such a tasting mission. The next booth over, Kyle Cowan, executive chef, and Mike Stadler from Up The Creek were serving up mouth-watering caribou polish sausage, that they have specially made, smoked beef short ribs and peach cobbler. It was difficult to ask pertinent questions while my mouth was so full from these delicacies. r .. Matt Morgan, owner of Sweet Basil, Chef Paul Anders and Randy Rumple, kitchen manager, were very proud to offer an i of 2 8/27/2007 5:19 PA Vail Daily News for Vail and Beaver Creek Colorado - A ls'and-Ente... -littp:7/v aildaily.com/apps/pbcs.dlVarticlc?AID=/20070630/AE,17063... ?4" apple wood smoked Carolina style pork sandwich with a side of tangy slaw. They had good reason to be proud as evidenced when I. sampled their menu. U, Tour was serving up smoked BBQ buffalo short ribs and North Carolina style smoked BBQ chicken skewers prepared by chef cuisine Bill Messick. Joe Joyce, owner of Joe's Deli, and his crew served up smoked brats and beef hotdogs fresh from the grill with all the toppings, insuring that many napkins were needed to protect one's western wear from spillage. Further on up Bridge Street, I talked with Tom Conville whose wife owns Blizzard's Mountain Deli. While he was not experiencing brisk business at the time and wished that vendors were logistically closer to one another, he stated that he was very happy that VCBA put together the BBQ Bonanza. They were serving a grilled shrimp cerviche salad and also a BBQ chicken chopped salad. Refreshing, yet still barbecue theme related. The Tap Room was serving braised buffalo short ribs which Dave Root, general manager, proudly exclaimed was a recipe from their chef at Red Mountain Grill in Dillon. I talked with some folks visiting Vail from Nashville who had tasted the short ribs the night before at the _Tap Room and were elated to know that they were being offered again right up the street. The'lean and flavorful buffalo meat fell off the bone; I had no room left to taste their smoked turkey legs and hamburgers. Brian Atkinson, cheffrom Bully Ranch, prepared pulled pork BBQ and tole slaw on a bun with an Italian coffee and vinegar based barbecue sauce. If you have never tried this combination of ingredients on a barbecue sandwich, I highly recommend that you do. Your dog can accompany you to Bully Ranch, since they are dog friendly and have a dog specific menu. Dog biscuits were made available from Bully Ranch during this event, but I think the canines in attendance were more interested in finding the origin of the barbecue aromas at the BBQ Bonanza. Despite a few extra pounds of body weight being attributed to my sampling all, the wonderful food, I_ am very _happy to have been able to attend this event. A'special shout-out to Matt Greene, Kaye Ferry; Libby McCarthy and Lourdes FerLacca from the VCBA for all their hard work in bringing this wonderful event to Vail. It is my hope that the 13BQ Bonanza will continue to grow and possibly include a barbecue competition between some of Vail's best restaurants, and possibly even a category for local backyard barbecue chefs to showcase their talents. If there is such a contest held in the future, I will definitely be one of the first to volunteer as a judge. Brad Austin, aka BBQ Brad, has competed in and judged barbecue contests across the country. He also hosts his own radio show on Radio Free Minturn. BACK 41 2 42 8/27/2007 5:19 PA BBQ BONANZA ON BRIDGE STREET A Bonanza Indeed! This past weekend marked the first of many summer weekends in Vail. The Vail Chamber & Business Association (VCBA) came up with the idea to sponsor an event filling a void that was previously filled by the Annual Chili CookOff. Merchant feedback also revealed a noticeable lack of summer celebration in Vail. The term "bonanza" can mean a source of great wealth or prosperity. Thus, the BBQ Bonanza on Bridge Street event was born. On Saturday, June 23`d Bridge Street and portions of Upper and Lower Gore Creek Drive were used to set-up this western-themed barbecue. Volunteers are always needed to make such an event a success as they cheerfully donned cowboy hats and were assigned their tasks. The enthusiasm was evident for this first ever event and participating restaurants were eager to tout their fares to visiting and local passers-by. Restaurants participating this year were Alpenrose, Blizzard's Mountain Deli, Blu's, Bully Ranch, Covered Bridge Coffee, Eagle's Nest/Wildwood SmokeHouse, Joe's Deli, Kirby Cosmo's BBQ Bar, LaTour, Marketplace on Meadow Drive, Moe's Original BBQ, Sapphire, Sweet Basil, The Tap Room, Up The Creek and Vendetta's. This was a superb representation of some of Vail's most popular restaurants.' While the lure of food and drink drew me to this event, I was pleasantly surprised by the amount of non-food related events offered at the BBQ Bonanza. Music was provided by a popular Eagle County band, Airborne, with local band members offering . up some good old western music sparking many attendees to take part in country line dancing. A blues-influenced alternative rock band from Denver, The Knew, played the remainder of the event for those wanting to continue kicking up their heels. Kids under 12 received free cowboy hats while learning lasso skills, having their faces painted, panning for gold, hearing old west tales and making arts and crafts. It truly was an event for all ages on a very beautiful day in Vail. But more importantly, back to the food! The VCBA asked participating restaurants to provide western barbecue themed items. For barbecue purists, such as myself, there definitely were purveyors to feed the need for barbecue. Two of the three owners of Moe's Original BBQ, Jeff Kennedy and Ben Gilbert, were at the event touting their fabulous mainstays: `Barra style pulled pork sandwiches, St. Louis style ribs with. cornbread and Betsy's banana pudding. For those of you who already know and appreciate Moe's, their efforts certainly pay off with their tender loving care and apple wood smoked meats. A local Moe's fan, Steffan, declared: "We all know that Moe's sets'the BBQ standard high for our community". That is obviously why Moe's was invited to participate at this year's BBQ Bonanza. I also tasted a bountiful barbecue offering from Wildwood Smokehouse (Eagle's Nest) compliments of Ken Woodbury, manager. A spicy barbecue rub and sauce combined with hickory and pecan woods used for smoking, insured that my palate was pleasured when tasting their beef brisket and pulled pork sandwiches. I. was very satisfied to know. that such good barbecue is being offered by Vail Resorts to visitors on the mountain. Staying in the same vein of authentic barbecue being, offered was Kirby Cosmo's BBQ Bar.. Mark Tamborino, owner, was' proud to be invited to the BBQ Bonanza as the only non-Vail restaurant participant. He offered."gargantuan"'smoked turkey legs, hickory wood smoked pulled pork sandwiches and apple wood smoked St. Louis style ribs to hungry visitors and locals: Hunger pains were readily addressed by those sampling his barbecue wares. Non-traditional barbecue fares were offered throughout the BBQ Bonanza. One of my favorites was the barbecue oysters prepared by Sapphire Chef Peter Millette who has been with owners Susan and Joel Fritz for over twelve years. Fresh, Coldwater oysters were steamed on banana leaves and served on the half-shell with four different sauce selections: chili lime butter, spicy chipotle, mignonette or cocktail. Quite tasty and filling! 1. would have gotten another beer and stayed there for the entire BBQ Bonanza if 1 had not been on such a tasting mission. The next booth over, Kyle Cowan, executive chef, and Mike Stadler from Up The Creek were serving up mouth-watering caribou polish sausage that they have specially made, smoked beef short ribs and peach cobbler. It was difficult to ask pertinent questions while my mouth was so :full from these delicacies. Matt Morgan, owner of Sweet Basil, Chef Paul Anders and Randy Rumple, kitchen manager, were very proud to offer an apple wood smoked Carolina style pork sandwich with a side of tangy slaw. They had good reason to be proud as evidenced when I sampled their menu. la Tour was serving up smoked BBQ buffalo short ribs and North Carolina style smoked BBQ chicken skewers prepared by chef cuisine Bill, Messick. Joe Joyce, owner of Joe's Deli, and his crew served up smoked brats and beef hotdogs fresh from the grill with all the toppings, insuring that many napkins were needed to protect one's western wear from spillage. Further on up Bridge Street; I talked with Tom Conville whose wife owns Blizzard's Mountain Deli. While he was not-experienc-ing brisk business at the time and wished that vendors were logistically, closer to one another, he stated that he was very happy that VCBA put together the BBQ Bonanza. They were . serving a grilled shrimp cerviche salad and also a BBQ chicken chopped salad. Refreshing, yet still barbecue theme related. The Tap Room was serving braised buffalo short ribs which Dave Root, general manager, proudly exclaimed was a recipe from their chef at Red Mountain Grill in Dillon, Colorado. I talked with, some folks visiting Vail from Nashville who had tasted the short ribs the night before at the Tap Room and were elated to know that they were being offered again right up the street. The lean and flavorful buffalo meat fell off the bone; I had no room left to taste their smoked turkey legs and hamburgers. Brian Atkinson, chef from Bully Ranch, prepared pulled pork BBQ and Cole slaw on a bun with an Italian coffee and vinegar based barbecue sauce. If you have never tried this combination of ingredients on a barbecue sandwich, I highly recommend that.you do. Your dog, can accompany you to Bully Ranch, since they are dog friendly and have a dog specific menu. Dog biscuits were made available from Bully Ranch during this event,, but I think the canines-in attendance were more interested in finding the origin of the barbecue aromas at the BBQ Bonanza. I apologize to Alpenrose, Blu's, Covered Bridge Coffee and Vendetta's: During the first round of tasting, I passed by these booths because of the lines of people. Unfortunately, a second round of tasting was not possible .due to me succumbing to a state of overeating. This was not an intentional omission on my part and the reviews from those eating barbecue upon leaving your booth(s) spoke well for you. If I ever do this again at such a large event, I will enlist the assistance of a barbecue coach to allow me to taste everything.. Sponsorships and beverages were provided by Coca-Cola, Dasani, Tommyknocker, Warsteiner and Newcastle and were very much appreciated to wash down the vast amount of food consumed. And, quite appropriately, Cattlemen's BBQ Sauce by French's was also a proud sponsor of the first ever BBQ Bonanza on Bridge Street. Despite a few extra pounds of body weight being attributed to my sampling all the wonderful food, I am very happy to have been able to attend this event. A special shout- out to Matt Greene, Kaye Ferry, Libby McCarthy and Lourdes Ferzacca from the VCBA for all their hard work in bringing this wonderful event to Vail. It is my hope that the BBQ Bonanza will continue to grow and possibly include a barbecue competition between some of Vail's best restaurants, and possibly even a category for local backyard barbecue chefs to showcase their talents.. If there is such a contest held in the future, I will definitely be one of the first to volunteer as a judge! Respectfully submitted by: Brad Austin (AKA: BBQ Brad) - a brief barbecue bio is available if needed VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: 39 h Annual Sld & Snowboard Swan ? PROPOSED DATE(S): November 7-8.2008 ? AMOUNT OF CASH FUNDING REQUESTED: $7,500 • PRODUCING EN t 11 Y: Sid & Snowboard Club Vail President or Executive Director's Name: Aldo Radamus Name and Title of Person Completing the Application: Jennifer Vance. Development Director Address: 598 Vail Vallev Dr. Vail. CO 81657 Telephone: (970) 790-5122 Cell: (9701343-0842 FAX: (970) 476-7287 WEBSITE: ,.sldclubva&org E-Mail Address: ivance0sldclubvaiLorg C.e," aization's tax status: For Profit Non-Profit* X_ Not-for-Profit* Non-Profit (501C-3), or Not-for-Profit (501C-6) v.aanizations, please attach cL...;..1 State Department of Revenue Certificate with this application. Tax payer ID# 84-6038792 o Does the Event benefit a charity? Yes X_ No o If yes, please name the beneficiary: Sid & Snowboard Club Vail Mission Statement: "To provide vouth the opportunity for character growth and excellence through athletics." Number of years your organization has been in business: 45 • Brief Description of the Event: The Annual Std & Snowboard Swan is the largest in Colorado and offers more than 20.000 winter snorts related items from nearly 20 vendors to the general public at greatly reduced nrices. Items for sale include: skis. snowboards. boots. bindings. Doles. gloves. iackets and other accessories. This sale is geared toward all winter snorts enthusiasts from the Vail Vallev. Western Slone and Front Range. • Describe where event will be located within the Town of Vail: Dobson Ice Arena, Lionshead. Vail • Will any portion of the event take place outside of the Town of Vail? Yes X No If yes, please explain: N/A • Please describe briefly how you will use the funds that you are requesting from the CSE: The funds from the CSE will be used for in...:.,sed advertising and a wider scone of promotion of the event. This event has been an integral part of helping to provide anality winter snorts eauWment and goods to both locals and visitors for almost 40 vears. With increased competition from retailers and the internet: it is imperative that the public is made aware of the event itself and the overall purpose of the event fundraising for one of the oldest non-profits in the Vag Vallev. This event at one time TOV/CSE -4- Application for 2008 Funds generated neariv 10%'6f Sid &-. Snowboard. Vail's annual budget. With increased eomnetition from the internet and other sales; this event has beenn to lose some-sales, and now only raises aunroximately 5% of the annual budget. . • Will additional in-kind services be required from the Town of Vail? Yes No X If yes, please explain, including a description of anticipated impacts on. Town of Vail services: i.e. bus service,. parking, traffic control, street closures, etc. The event promoter.will be charged for.all labor, materials and equipment unless such services are suecifically exempted and aYr. ,red as part of 'the Special Event Permit. N/A • Is this a: New event Existing event X Number of years in existence: 3,9 Location(s) of event in previous years: Dobson lee Arena. Lionshead. Vail • Number of participants : (athletes, artists, exhibitors, etc.) anticipated: 50004000 Shonuers Number of volunteers needed: 125 Number of eventstaff: 40 Total Number of sp, favors anticipated: N/A Loca1600% In-state (non-local) 39% Out of State 1% • If possible; would you intend to host the event in Vail'beyond'2008? Yes X . No If yes, for how many years beyond 2008?-.Indefinite • Do you anticipate requesting fimding fi.,... the CSE next year? Yes _ X No If yes, in what amount? 57.500 REQUIRED ATTAkmvENTS: ? Detailed event budget, including all anticipated revenues and. expenses. ? Marketing plan and detailed explanation of potential for sponsorships and media exposure: ? Previous year's event evaluation, including income and expense statement (if existing event): ? Past or projected demo&.Vhics of event attendees and spending.. ? Brief description of potential benefits to the Town of Vail, including an estimated # of in.,..;;...ental room nights and increased ,,.Q-ding generated. What return on invc "ent should the Town of Vail expect? ? 0.6...ization rosters naming: ¦ All officers and respective positions ¦ . Board of Directors and positions The CSE W1,.Qciates the inclusion of any additional supportmaterials, such"as videotapes, pro&.A news articles and other printed materials. PLEASE SUBMIT 10 'COr ij&S (at least one.formatted so as to be, easily copied, i.e. unbound, 8 % x 11 size) OF i rt,z COMPLr. Y j&", APPLICATION AND REQUIRED ATTACfINWMS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail .. TOV/CSE _ g _ Application for 2008 Funds 75 S. F.,..L ge Rd: : Vail, CO 81657 For additional, information contact CSE Coordinator, Sybill Navas at 970.376-2394 or S ialevents@yailgov.com FOR CSE USE ONLY: EVENT NAME: PROPOSED DATES: Funding in the amount of was approved by the CSE on (date) Subject to the following conditions: Signature: CSE Coordinator Signature: Applicant Unless otherwise-specified in the contract, CSE fiords will be distributed per the following formula: • 1 /3 of the amount upon the signing of a contract stipulating the terms of the CSV s funding allocation. ¦ 113 of the amount upon submittal of a c.,....dete Special Event P:.....'*1 Application, which is due a minimum of 45 days prior to the start of the event. ¦ 1 /3 of the amount upon the completion of the event. TOV/CSE - 6 - Application for 2008 Funds ATTACHMENT 1 STATE OF COLORADO DEPARTMENT OF STATE CERTIFICATE TOV/CSE -7- Application for 2008 Funds ¦ / .oF ?w 1 t%! STA-tk; ¦ RADO 1n DEPARTMENT OF STA1r; CERTn ICA 1 E I, DONETTA DAVIDSON, Se.,, ;.' ry of State of the State of Colorado, hereby certify that, according to the records of this office, SKI AND SNOWBOARD CLUB VAIL (Colorado NONPROFIT CORPORATION) File # 19871173551 was filed in this office on June 8, 1964 and has complied with the applicable provisions of the laws of the State of Colorado and on this date is in good standing and authorized and competent to transact business or to conduct its affairs within this state. Dated: August 21, 2003 For Validation: Certificate ID: 698633 To validate this certificate, visit the following web site, enter this certificate A then follow the instructions displayed. www.sos.state.co.ustValidateCertificate I 1 SECRETARY OF STATE ¦ ¦ ATTACHMENT 2 EVENT BUDGET 2008 ANNUAL SKI & SNOWBOARD SWAP PRESENTED BY SKI & SNOWBOARD CLUB VAIL November 7- 8, 2008 Event Budqet REVENUE Sales Public Check-in Door Receipts Total $450,000 $2,500 $12,000 $464,500 EXPENSES Arena Rental Computer Expenses Volunteer Expenses Cost of Goods Sold Credit Card Fees Advertising Supplies Sales Tax Total NET INCOME $4,000 $14,500 $4,000 $320,000 $7,000 $7,000 $1,000 $40,000 $397,500 $67,000 TOWSE -8- Application for 2008 Funds ATTACHMENT 3 MARKETING PLAN With an anticipated 5,000-6,000 shoppers at this pre-season event, Ski & Snowboard Club Vail would like to use increased advertising/marketing of the event, particularly along the Front Range to draw new and increased numbers of shoppers to Vail. In particular, since the event does take place during the shoulder season; SSCV believes this would be way to bring additional revenue to the town's shops, restaurants and lodging. As with previous years, SSCV will continue to aggressively market to the local community through ads in the Vail Daily, announcements on many of the local radio stations, posters distributed and hung throughout the Valley and listings on all community calendars. However, in the interest of drawing new and additional shoppers, SSCV aims to greatly increase advertising and exposure throughout the Denver Metropolitan area. This would include advertising in the Denver Post and Rocky Mountain News. The cost of one advertisement in these newspapers is equivalent to approximately twenty advertisements in the Vail Daily and its affiliates. With an increased amount of advertising dollars, SSCV will be able to penetrate a larger section of the Front Range market. With a readership in the hundreds of thousands, many more potential shoppers will be made aware of the event and its importance. In addition, increased ability to spend on marketing the event will also allow for the printing and distribution of posters along the Front Range. - PAST YEAR EVALUATION After 37 years, this event continues to be the second largest fundralsing event for Ski & Snowboard Club Vail; generating nearly 5% of the entire annual budget. In recent years, attendance numbers have remained consistent and there have been a greater number of shoppers from regions outside of the Vail Valley. However, with increased competition from the intemet and "super sales" in Denver, our efforts and needs in regards to advertising and marketing the event have steadily increased in cost. Over the past few years, SSCV has attempted to reach some of the Front Range market with advertising in Boulder and limited areas of Denver. However, with limited advertising dollars available; the market penetration has much less than needed or available. SSCV believes that with increased advertising, this event can continue to operate as a service to both the Town of Vail and Ski & Snowboard Club Vail for years to come. *2006 Income/Expense Statement- Attached TOV/CSE -9- Application for 2008 Funds Ski & Snowboard Club Vail 12:18 PM Account QuickRepod 09118107 Accrual Basis May 2006 through April 2007 Type Data Num Name Memo Split Amount Other Income Fundralsing Ski Swap Revenue Door Receipts Deposit 1080/2006 Misc. Door Receipts Alpine Checkin... 1.500.00 Deposit 10130/2006 Misc Door R,;..;!, U Alpine Cheddn... 2,500.00 Deposit 10/30/2006 Misc Door Receipts Alpine Checkin ... 1,000.00 Deposit 10802006 Misc Door Receipts Alpine Chec in... 1,000.00 Deposit 10/30/2006 Misc Door Re,, ,r Alpine Checkin... 1,000.00 Deposit 10/30/2006 Misc Door Receipts Alpine Checkin... 205.00 Deposit 101302006 Misc Door Receipts Alpine Checkin... 505.90 Deposit 101302006 Misc. Door Receipts Alpine Cheddn... 1,500.00 Deposit 10/3012006 Mist Door Receipts Alpine Checcin... 500.00 Deposit 10802006 Misc Door Receipts Alpine Checdn... 705.00 Deposit 10!3012006 Misc. Door Receipts Alpine Chec kin... 1,500.00 Deposit 101302006 Misc. Door Receipts Alpine Checcin... 500.00 Total Door Receipts 12,415.90 Public Check In Deposit 101302006 Mist Public Check-In Alpine Checdn... 28.00 Deposit 10130/2006 Misc Public Check-in Alpine Chec in... 1,507.15 Deposit 101302006 Misc Public Check-in Alpine Checdn... 1,003.45 Total Public Check In 2,536.60 Sales Revenue Deposit 10/3012006 Misc Sales Alpine Checkin... 3,680.00 Deposit 10/30/2006 Misc Sales Alpine Checkin... 2,100.00 Deposit 10/302006 Misc Sales Alpine Checcin... 6,500.00 Deposit 101=006 Misc sales Alpine Checkin... 8,773.52 Deposit 10/302006 Misc sales Alpine Checkin... 7,646.61 Deposit 10802008 Misc Sates Alpine Checldn... 3,279.61 Deposit 101302006 Mise sales Alpine Chec kin... 5,567.69 Deposit 10802006 Misc Sales Alpine Checdn... 4,224.00 Deposit 101302008 Mlsc Sales Alpine Checkin... 4,259.09 Deposit 10802008 Misc sales Alpine Chedcin... 1,177.14 Deposit 10!30/2006 Misc Sales Alpine Cheddn... 94.00 Deposit 108042006 Misc Sales Alpine Chec in... 10,078.32 Deposit 10802006 Misc sales Alpine Checcin... 7,911.81 General Journal 10812006 th476 Amex Sales Alpine Checkin... 23,108.84 General Journal 10812006 th477 Visa & Master... Alpine Chec in... 215,399.82 General Journal 10812006 th478 Visa & Master... Alpine Checdn... 124,971.88 General Journal 11/1/2006 th475 Amex Deposits Alpine Chec in... 10,637.38 Total Sales Revenue 439,409.69 Swap Expenses Lost Merchandise Check 11/92006 9898 Brian Lew Alpine C:.; ww..... -8.50 Check 11/942006 9899 Diane Johnston Alpine Checcin... -94.35 Check 11/92008 9900 Anne Phillips Alpine Checkin... -51.00 Total Lost Merchandise -153.85 Advertising B81 9/142006 Town Of Vail SSCV Banner... Accounts Pays... -500.00 Bill 1082006 Garton Video Produc... Swap Video Accounts Pays... -800.00 Bill 101122006 Garton Video Produc... Copy of Swap... Accounts Pays... -25.00 Bill 10/192008 Vail Valley Communi... Channel 5 TV... Accounts Pays... -300.00 Bill 11/612006 Colorado Mountain N... Accounts Pays... -498.04 Bill 11162006 invoic... Sign Design & Grap... Banner Adjust.. Accounts Pays... -145.29 Bill 1102006 NRC Invoice No. 25... Accounts Pays... -250.00 Bill 11/62006 NRC Invoice No. 25... Accounts Pays... -500.00 BID 111142006 Cool Radio, LLC KZYR Accounts Paya... -700.00 -3,718.33 Iota! Advertising Page 1 12:16 PM Ski & Snowboard Club Vail 09mew Account QuickReport Aeeneal seals May 2006 through April 2007 Type Data Num Name Memo Split Amount Arena Rental Bill 111142006 Dobson Ice Arena Accounts Pays... -4,225.00 Total Arena Rental -4,225.00 Computer Experksea Bill 911112006 Dirvonas Interactive Deposit Accounts Pays... -3,500.OO Bill 101312006 Dirvvonas Interactive Invoice 02144... Accounts Pays... -10,754.81 Total Computer Expenses -14254.81 Sales Tax Bill 11/192006 Colorado Departmen... SSCV Ski Sw... Accounts Pays... -18,619.00 Bill 1111912006 Town Of Vail SSCV Ski Sw... Accounts Pays... -19,773.45 Total Sales Tax -38,392.45 Supplies check 10232006 9641 OfficeMax Alpine Chec ln... -120.35 Check 1023/2006 9640 Home Depot Alpine Cheddn... -7520 Check 101232006 9639 Sam's Club Shopping Bags Alpine Chec in... -386.24 Check 10262006 9665 Ace Hardware Alpine Checkin... 41.96 Check 10272006 9669 Office Depot Alpine Chec in... -95.98 Bill 11112006 Hoversten, Tiffany (v... Power Strips ... Accounts Pays... -48.61 Bill 112/2006 Jennifer Vance (oust) Ace Hardware Accounts Pap... -4.96 Bill 11/32008 Baker, Brian (vendor) Gas for Viele ... Accounts Pays... -65.75 Bill 111102006 John Cole (vendor) Gas Accounts Pays... -40.00 Total Supplies -849.05 Vendor Casts Check 1C 292006 9670 Euginnia Manseau Alpine Checkin... -382.50 Check 10292006 9671 SPAEH, HANNES Alpine Checkin .. -50.15 Check 10292006 9672 HoL? 1' ..,. Phil Alpine Checkin... -382.50 Check 10292006 9873 Sunny Corrigan Alpine Chedkin... -174.25 Check 10292006 9674 Bill's Sports Shop Alpine Checkin ... -20,238.41 Check 10292006 9675 Greg Leeds Alpine Chedkin... -17.00 Check 10292006 9676 Erik Bmts Alpine Checkin... -55.25 Check 10292006 9677 Hoversten, Tiffany (v... Alpine Checkin... -165.75 Check 10292006 9678 Bob Yost Alpine Cf .? :...... -136.00 Check 10292006 9679 Jim Henderson Alpine Chedkin... -254.27 Check 10292006 96W Snyder, Brett Alpine Cl : w d..... -623.00 Check 10)292006 9681 Lanka Kul*wva Alpine Cheddn... 487.00 Check 10292006 9682 Ctsude's Sports Alpine Chedkin... -74.368.22 Check 101292006 9683 The Boot Lab Alpine Checkin... -1,849.88 Check 10292006 9664 Sandy Roberts Alpine Checkin... -59.50 Check 10292006 9685 Fresia Vergare Alpine C vac 1n... -14025 Check 1012912008 9888 Lee Burton Alpine Cheakin... -161.50 Check 10291!008 9687 CollrtCasanova Alpine Checkin... -85.00 Check 10292006 9688 Christopher Tanis Alpine Checkin... -263.50 Check 10292006 9689 Peterson, Kelly (Cost) Alpine Checkin... -5525 Check 10292008 9690 Sachs Kostick Alpine Cheddn... -306.00 Check 10292006 9691 Nick Takacs Alpine Chedkin... -212.50 Check 10292006 9692 Bill Gregorak Alpine Checkin... -280.50 Check 10292006 9693 Bob Davies Alpine Chedkin... -374.00 Check 10292006 9694 Donetson, Brett Alpine Checkin... -136.00 Check 10292008 9695 Scahtil, Garret Alpine Chedkin... -10625 Check 10292006 9696 Ski Bam Alpine Checldn... -35,575.98 Check 10292006 9697 Simon Marsh Alpine Chec in... -144.50 Check 10292006 9698 Mike Mathias Alpine CI : w,;.•.... -1,164.50 Check 10292006 9699 Bob Poehling Alpine Cheddn... -233.75 Check 10292006 9700 Tom Le. ., I Alpine Chec in... -119.00 Check 1029/2006 9701 Dan Watcher Alpine Cheddn... -199.75 Check 10292008 9702 Diane Johnston Alpine Checkin... -123.25 Check 10292006 9703 McGrew, Kelly & Kim Alpine Chedkin... -114.75 Check 10292008 9704 B.J. Aguilar Alpine Chec in... -255.00 Check 101292006 9705 Allen's Alpine Chedkin... -2,782.44 Check 10292006 9706 Pete Seibert Alpine Cheddn... -765.00 Check 10292006 9707 Paul Meier VOID: Alpine Chec in... 0.00 Check 10292006 9708 Selig Alpine Checkin... 42.50 Page 2 12:15 PM Ski & Snowboard Club Vail 09r &W Account QuickReport Aoenmd Basis May 2006 through April 2007 Type Data Num Kom Memo Split Amount Check 10292006 9709 Scott Riley -452.56 Check 10292008 9710 Noah Brooks (vendor) Alpine Checkin... -6,317.38 Check 10292006 9711 Paul Meier Alpine C, - .... -1,10925 Check 10292006 9712 Jason Baumer Alpine Chedkin... -42.50 Check 10292006 9713 Darren Epifanio Alpine Checkin... -476.00 Check 10292006 9714 John Cole (vendor) Alpine Cheddn... -624.75 Check 10292006 9715 Ammaturo, Lenny Alpine Checkin... -34.00 Check 10292006 9716 Nancy Bigsby Alpin Checkin... -76.50 Check 10292006 9717 Vagneur Sports Alpine Chec in... -6,223.98 Check 10292006 9718 Anne Phillips Alpine Checkin... -115.00 Check 10292006 9719 Christne Mordson Alpine Checkin... -55.25 Check 10,2112006 9720 Mark Frings Alpine Cheddn... -161.50 Check 10292006 9721 Kimberly Koller Alpine Checkin... -51.00 Check 10292006 9722 John McGinty Alpine Cheddn... -382.50 Check 10/292006 9723 Reusch Snowsports ... Alpine Checkin... -4,978.70 Check 10292006 9724 Jack Nolte Alpine Chec in...1 -127.50 Check 10292006 9725 Snot Spot Alpine Checkin... -33.60 Check 10292006 9728 Jackie Pletrzyk Alpine Chedkin... -71.40 Check 10292008 9727 Katie Hopkins Alpha Chedcin... -63.75 Check 10292006 9728 Ximena Nkbbelink Alpine Checkin... -170.00 Check 10292006 9729 Henderson Colley Alpine Cheddn... -297.50 Check 10292006 9730 Barret Klemm Alpine Checkin... -896.75 Check 10292006 9731 Paul Caldwell Alpine Cheddn... -25.50 Check 10/29/2006 9732 Performance Sports Alpine Checkin... -3,243.54 Check 10292006 9733 Conde G,9 WI : Alpine Checdn... -340.00 Check 10292006 9734 Richard Prater Alpine Cheddn... -212.50 Check 10292006 9735 All Mountain Sports Alpine Checkin... -4,041.40 Check 10292006 9736 Robert Baler Alpine C:.?.:«..... -110.50 Check 10292006 9737 Emage Alpine Checkin... -3,534.15 Check 10292008 9738 Tim Hargreaves Alpine Checdn... -102.00 Check 1 OrANIr 6 9739 Anne Dowd Alpine Checkin... -168.30 Check 10292006 9740 John McKenna (Vend) Alpine Checkin... -25.50 Check 10429/2006 9741 Teri McKenna Alpine Chedkin... -382.50 Check 10292008 9742 Kid Sport Alpine Checkin... -5,761.59 Check 10/292006 9743 Ski Butlers Alpine Cheddn... -1,463.25 Check 10292008 9744 Erqedenrce Snowboa... Alpine Checkin... 2,848.73 Check 10292006 9745 The Warner Group Alpine CA ,:.?i,i.... -3,676.91 Check 10292008 9746 Daniel Morris Alpine Chec in... -267.75 Check 10292006 9747 Brienne Olsen VOID: Alpine Cheddn... 0.00 Check 10292006 9748 FwdRadng USA Alpine Chedkin... -1,516.10 Check 10292006 9749 James Royall Alpine Chec ln... -34.00 Check 10292006 9750 Now 0 ,?**., Alpine Cheddn... -2,383.91 Check 10292006 9751 Brienne Olsen Alpine Cheddn... -127.50 Check 10292006 9752 Genre Cavagnaro Alpine Cheddn... -335.75 Check 10292008 9753 Boot Doctors Alpine Checkin... -15,281.11 Check 10292006 9754 Andreas Koelbl Alpine Checkin... -543.15 Check 10292006 9755 Britt Berg Alpine Cheddn... -25.50 Check 10292006 9758 Daniel Chalfant Alpine Ct o . , ..... -315.75 Check 10292008 9757 David Pleshaw Alpine Cheddn... -34.00 Check 1029/2006 9758 Iverson, Scott Alpine Checkin... -255.00 Check 10292006 9759 Amy Homyek Alpine Checkin... -276.25 Check 10292006 9760 Chip Domke Alpine Chedkin... -127.50 Check 10292006 9761 SketchBook VOID: Alpine Checkin... 0.00 Check 10/29/2008 9762 Alpalce Sports Alpine Chedkin... -3,607.52 Check 10292006 9763 Jim Bradford Alpha Chedkin... -17.00 Check 10292006 9764 Steve Trout Alpine Chedkin... -63.75 Chad 10292008 9765 H" Peters Alpine Checkin... -416.50 Check 10292006 9766 Bill Suarez Alpine Cheddn... -765.00 Check 10292006 9767 Darin Anderson Alpine Cheddn... -55.25 Check 10/292006 9768 Brian Lew Alpine Cheddn... -196.35 Check 10292006 9769 Anthony Spin Alpine Chec kin... -102.00 Check 10292006 9770 Ski Base Alpine Cheddn... -4,471.20 Check 10292008 9771 Veachel Coleman Alpine Checkin... -1,489.88 Check 10129/2006 9772 Her, Ross Alpine Cheddn... -233.75 Check 10/292006 9773 Dan Stripp (vend) Alpine Chec in... -2,133.50 Check 10292006 9774 Ray Edel Alpine Checkin... -322.15 Check 1029/M 9775 A. A :,? Koelbl Alpine Chec in... -85.00 Page 3 12:15 PM Ski S Snowboard Club Vail 09/18/07 Account QuickReport Accrual Basis May 2006 through April 2007 Type Data Num - Name Memo Split Amount Check 10292006 9776 Mount Royal Trading Alpine Cheddn... -13,516.57 Check 10292006 9777 Anthony, Chris Ski Swap Alpine Cheddn... -552.50 Check 105292006 9778 Lida Peterson Alpine -212.50 Check 10292006 9779 Kkiser, Emily Alpine Cheddn... -391.00 Check 10292008 9780 Gino Strapp Company Alpine Cheddn... -99.45 Check 10292008 9781 John Zahner Alpine Cheddn... -76.50 Check 10292006 9782 Joe Blair Alpine Checdn... -297.50 Check 10292006 9783 Hamilton Sports Alpine Cheddn... -6,232.17 Check 10292006 9784 Mark Gibbons Alpine Checdn... -106.25 Check 10292008 9785 Scotty Bob Alpine Cheddn... -1,657.50 Check 10292006 9786 Cary Pence Alpine Cheddn... -93.50 Check 10292006 9787 Jeff Sage Alpine Checkin... -195.93 Check 10292006 9788 J...a Prezioso Alpine Checidn... -63.75 Check 1029/2006 9789 Brad Davis Alpine Chedcin... -80.75 Check 10292006 9790 Dana Braun Alpine Chec in... -85.00 Check 11112006 9841 Katle Beardsley (vend) Alpine Cheddn... -144.50 Check 11/12006 9842 Connolley, Use Alpine Checkin... -242.25 Check 11112006 9843 Dandy, Jenny Alpine Cheddn... -55.25 Check 11112006 9844 Gregg Drew Alpine Cheddn... -106.25 Check 11/12006 9845 Eric Eves Ski Swap Alpine Cheddn... -191.25 Check 11/1 2006 9846 Robert Howe Ski Swap Alpine Cheddn... -12.75 Check 11112006 9847 Jason Klonoski Ski Swap Alpine Cheddn... -25.50 Check 11/12006 9849 Tim McGonague Ski Swap Alpine Checkin... -21.25 Check 11/12006 9850 Andrea Messier Ski Swap Alpine Cheddn... -148.75 Check 11112008 9851 Rita Mueller Alpine Cheddn... -3825 Check 11/12006 9852 Joyce Newton Ski Swap Alpine Chec in... -51.00 Check 11/12006 9853 Cindy Ryerson Ski Swap Alpkre Checdn... -170.00 Check 11/1/2006 9854 Gabrielle Savage Ski Swap Alpine Chedkin... -97.75 Check 11/12006 9855 Brad Seaton Ski Swap Alpine Checkin... -229.50 Check 11/12006 9856 Ken Sortland Ski Swap Alpine Cheddn... -8.50 Check 11/12006 9857 John Tedstrom Ski Swap Alpine Cheddn... 63.75 Check 11/12006 9858 Phil Todd Ski Swap Alpine Chedkin... -42.50 Check 11112008 9859 Laurel Vdek Sid Swap Alpine Cheddn... -133.45 Check 11/12006 9860 Tom Vucich Std Swap Alpine Cl . ; .... -136.00 Check 1122008 9867 Colorado Ski Museu... Ski Swap Alpine Chedkin... -352.75 Check 11/32006 9870 Hughes Ski Hut Ski Swap Alpine Checkin... -44,989.66 Check 111312008 9871 Kingdom Sports Alpine Chekddn... -602.78 Check 11/3/2006 9872 Lucky Bums, Inc. Ski Swap Alpine Checkin... -23.77 Check 11/32006 9873 Sunrise Ski Company Ski Swap Alpine Checkin... -19,198.08 Check 11/32006 9874 Surefoot Alpine Chedkin... -600.15 Total Vendor Casts -318,114.22 Volunteer Expenses Big 1002006 Invoic... Somethin' Sweet Ca... T-shirts Accounts Pap... -3,797.60 Check 10x2812006 9668 C., ., . ; Pbza for Crew Alpine Cheddn... 460.00 Bill 11/12006 Euginnia Manseau Breakfasts &... Accounts Pays... -256.57 Bill 11172006 Vail Concessions, Inc Accounts Pays... -479.50 Bill 11/142006 Jennifer Vance (oust) Can Phone S... Accounts Paya... -15.00 Total Volunteer Expenses -4,708.67 Swap Expenses - Other Bill 8432008 Henderson, James Mileage to Sw... Accounts Pays... -9.30 Big 8242006 Hoversten, Tiffany (v... Mileage to Ed... Accounts Pays... 12.40 Bill 8292008 Jennifer Vance (cust) Mileage for S... Accounts Pays... -20.15 Bill 8131)2006 Henderson, James Meeting with ... Accounts Pays... 44.34 Big 8/312008 Henderson, James M1:4 0. to Sw... Accounts Pays... -9.30 Bill 8fb12008 Town Of Vail Banner Permit Accounts Pays... -100.00 Big 8/312006 Town Of Vag Sales Tax Lim.. Accounts Pop... -75.00 Bill 81312006 Town Of Vail Dobson Permit Accounts Pays... -50.00 Bill 9152006 Euginnia Manseau Mileage for S... Accounts Pays... -4.65 Big 9/112006 J:. ``:. Vance (cust) Mileage to Ed... Accounts Pays... -9.30 Bill 9262006 Jennifer Vance (van... Mileage 928 Accounts Pays... -9.30 Bill 9272006 Eugimft Mw-, Qu Mileage for S... Accounts Pays... -9.30 Bill 10/32006 Henderson, James Mileage to Sw... Accounts Pays... -9.30 Bill 10/32008 Henderson, James Mileage to Sw... Accounts Pays... -18.80 Bill 10/92006 Jennifer Vance (van... Mileage Accounts Pays... -27.90 Bill 10242006 Jennifer Vance (cust) Mileage to Av... Accounts Paya... -15.50 Page 4 IL-15 PU Ski &'Snowboard. Club Vail Account QuickReport " Maw Accrual Basis May 2006 through Apri12007 Type Date Nunn Name Memo Split Check 102812008 9682 Cash Cash Bank - ... , Alpine Checkin... Check 10262006 9683 Cash Cash Bank -.., Alpine Checkin... Check 10282008. 9664, Cash Cash Bank ;?...: Alpine q+.. Check 10282006 ' 9666 Cash Cash Bank - .:. Alpine Checkim... Deposit 101308008 LOW Redeposit Pu... . -Alpine Chec im.. Deposit 10/302006 Misc Redeposn Do... Alpine Checdn.., Deposit 101302008 Mist Redeposit Pal... Alpine C[,;..IJ..... Deposit 10/30IZ006 Mist Redeposit Ba.... Alpine Cheddn... Total Swap Expenses- Other Total Swap Expenses Ski Swap Revenue. Other Deposit 10272006 W= Deposit Alpine Chedkin... C:.,a.J. 101312006 Mist •. Deposit Alpine Cheddn... Deposit 12/52006 2624 hlr,,?,ll?, Diane Deposit. Alpine Cheddn... Deposit 12/52006 .1178 Bany Levinson Deposit, Alpha Checkin... C 12/58006: 1179 Barry Levinson Deposit Total Ski Swap Revenue - Other Total Ski Swap Revenue Total Fundraising Total Other Income TOTAL Amount -400.W 200.00 -50.00 -1,300.00 250.00 400.00 550.00 750.00 424.34 -384,840.72 1.09 103.46. 177.51 309.28 ..183.35 754.69 70,276.16 70,276.16 70,278.18 70,278.16 ATTACHMENT 4 EVENT DEMOGRAPHICS Event participants will be from all age groups, ranging from 3 to 80+ years of age. Approximately 50% of participants will be male and 50% will be female, based on 6,000 shoppers at the event. They will be accompanied by their spouses, significant others, and children; and in some cases, extended families as well. 39% of the participants will be from the Denver Front Range/Foothills, 60% will be from the Vail Valley and 1 % will be from other states. BENEFITS TO THE TOWN OF VAIL & RETURN ON INVESTMENT This event will allow the Town of Vail to showcase all that it has to offer to a captive audience of winter sports enthusiasts. The Swap will bring a large number of individuals/families to the Town of Vail for a minimum of one day. After shopping, many will eat at restaurants and shop in the stores in Vail. More speck estimates of people and revenue generated are listed below. Based on information gathered and observed from previous year's events, we anticipate that approximately 4125 people or 69% will have meals in Vail. At an estimated cost of $50/meal, this would generate $206,000. We also believe that approximately 1625 people or 27% will partake in additional shopping at stores throughout Vail, generating $162,500 (based on $100/sale). Based on an estimate of 825 people, or 14% staying in local accommodations for at least one night at a cost of $100/night, $82,500 would be generated. These estimates total $451,000 dollars brought into the Town of Vail with the Swap; not including the sales tax generated from this spending. In addition, the Town of Vail is the recipient of sales tax raised through sales completed at the Swap. Based on $450,000 in total sales at the event, the Town of Vail will receive approximately $20,000 in sales tax. These estimates combined anticipate that the $470,000 in revenue will be brought into the Town of Vail from the Annual Ski & Snowboard Swap. In addition to the estimated revenue to local businesses and the associated sales tax revenue to the town, the Town of Vail has the opportunity to attract repeat customers. TOV/CSE -10- Application for 2008 Funds ATTACHMENT 5 KEY STAFF Aldo Radamus Jim Henderson Jennifer Vance Euginnia Manseau Tiffany Hoversten Tanya Tanner Karen Ghent Ben Boyd Brian Baker Dan Weiland John Cole Executive Director General Manager Development Director Office Manager Financial Manager Vail Valley Tutorial Academy Director Alpine Program Director Snowboard Program Director Freestyle Program Director Nordic Program Director Strength & Conditioning Director BOARD OF TRUSTEES Glenn Davis President Brad Ghent Past President Liz Leeds Vice President Phil Hoversten Treasurer David Viele Secretary Barry Dorfman Ceil Folz Jim Harding Bill Jensen Dan Leever Aldo Radamus Steve Santamaria Pete Seibert Jim Telling Sandy Treat Chuck Wachendorfer Scott Walchek David White TOV/CSE - 11 - Application for 2008 Funds Vail Daily News for Vail and Beaver Creek Colorado - Ski and Snowboard . i :A; Briefs: Big ski swap is Oct. 27 and 28 Daily Staff Report October 23, 2006 VAIL - One of the signs ski season is just around the corner is the sprawling ski swap held every year at Dobson Ice Arena. The 37th annual Ski & Snowboard Swap, held by Ski & Snowboard Club Vail, begins at the ice rink from 5 p.m. to 11 p.m. on Oct. 27 and continues from 10 a.m. to 6 p.m. on Oct. 28. For sale are new and used skis, snowboards, boots, skiwear, and accessories. The money raised benefits the pro& ..s of Ski & Snowboard Club Vail, one of the Vail Valley's oldest nonprofit youth organizations. The annual ski swap at Dobson Ice Arena, which raises money for Ski & Snowboard Club Vail, Is Oct. 27 and Oct. 28. Shane Macomber/Pail Daily Page 1 of 2 Browse.. Vail._Daily. Photos, The club has programs in alpine, freestyle and Nordic skiing, and snowboarding. More than 400 kids from the Vail Valley and Front Range participate each year. More than 50 fifty club members have joined the U.S. Ski & Snowboard teams. Admission to early-bird shopping at the swap, which is from 5 p.m. to 7 p.m. on Oct. 27, is $15. After 7 p.m. on Oct. 27 and until 3 p.m. on Oct. 28 admission is $5. Admission is free after3 p.m. on Oct. 28. Students with valid ID receive $5 off admission and children 12 and under free when accompanied by adult. For more information, call Ski & Snowboard Club Vail at 476-5119 or visit to www.skiclubvail.ora. Bus story may win weekend getaway EAGLE COUNTY - A good story about a bus ride could win a weekend at the Hotel Monaco in Denver. ON. ECO Transit is looking for stories from riders who've had interesting, poignant, hilarious or inspirational experiences on a county bus. The agency is asking for stories of 500 words or less that may also be read on the radio during ECO Transit's Try Transit Week, Nov. 13-17. valley in em ECO Transit says not to worry about spelling or grammar, the stories will be edited. The agency prefers e-mail, but handwritten submissions will be accepted as will stories written in Spanish or other languages, as long as they can be translated. The agency requests all stories Browse Vail Daily, Photos are rated G. All ;,.,L;es must include a name, telephone number, e-mail address and/or mailing address. Stories can be e-mailed by Oct. 23 to DavidJohnson.?a eaglecounty.us or mailed to ECO Transit, PO Box 1070, Gypsum CO 81637-1070. For more information visit www_ea$lecQunty.us. "Big Hearts and Warm Coats" underway VAIL - A winter coat drive for the needy is now underway a Aria Spa and Chap's Restaurant at the Vail Cascade Resort & Spa and several other ski resorts. http://www.vaildaily.comlappslpbcs.dlllarticle?AID=1200610231RECREATION01 /610I 0003&SearchID... 10/3/71707 Vail Daily News for Vail and Beaver Cork Coltado'= News - iw Swap a savings dream for some J.K. Perry October 28, 2005 vickae Meenach, right, purchases ski Vickae Meenach spent sleepless nights worrying if she could pay for her equipment for her 15-year-old son's ski racing gear. Saturday night she'd sleep well. laryd, Friday y at at son, in black, Dobson Arena in Vail during Meenach waited in a long line outside the Dobson Ice Arena to meet her the Ski and son inside for the annual Ski and Snowboard Club Vail Ski Swap. She Snowboard Club Vail Ski Swap. figured that she could spend less than $1,000. Shane Macomber/Vail "You just don't make a lot of money as an Eagle County teacher," Meenach Damn said. "We'll see how much gear he gets and how much we spend." Page I of 2 Browse. Vail Dallv.Photos Inside, son Jaryd had two pairs of Atomic skis and bindings picked out. One for giant slalom, the other for slalom. The sophomore Battle Mountain student said it was important to have new gear in his first year racing. Coach Simon Marsh, also a club member, helped Jaryd pick out equipment and noted the need for consistency in ski brands for better racing. And the importance of savings. "We try to tell everyone to come here versus retail stores," Marsh said. "You can find great deals especially for kid growing out of stuff." Vickae, a teaching assistant a Berry Creek Middle School, was thankful for the expertise Marsh provided. "It's neat to have somebody out here helping the kids," she said. The swap put everything Jaryd needed in one spot. Mom wouldn't have to shuttle him all Hundreds lined up to save money at over creation to get the right gear. the annual ski and snowboard swap that helps benefit the nonprofit Ski and to Snowboard Club Vail. All this is here. Stores aren't set up for racing' Its hard to know where to get it all," Vickae Shane Macomber/Vail Daily said. Browse Vail Dally _Photos; She also has a daughter in college. The enormous purchase waiting at the front of the ice a.o..a was stressful, but Vickae knew she'd save a lot of money. On to poles, and Marsh pointed out a .,.L.i pair of pink poles. "He wasn't going for those pink ones even if they were free," Vickae said. After saving $110 on a $140 helmet, Jared and Vickae bolted through the crowded swap toward the check-out lines. In line, Jim "Ski Bird Dog" Green rang up the damage. "You are saving our lives," Vickae said to club employee Jennifer Vance. Two pairs of skies with bindings, poles, helmet, shin and hand guards. Total bill equaled $761.21. "I'm so relieved," Vickae said. "I've been laying awake at night." http://www.vaildafy.com/apps/pbes.dll/article?AID=/20051028/NF.WS/1102RO056tvr.tpmnlat-_...:nta,•t ?nizi?nm ?Iic_k to Enlarog Vail Daily News foi Vai'f `and BeaverCreek-Colorad'o - News Page 2 of 2 Vance, development director for the club, said the swap is a great place for Vickae and others to save a bunch of money. "It's why this all started so we could offer the deals to locals," she said. Vance was also on a tight budget. But behind her sat a shiny new pair of skis. "I grabbed myself a pair because I was so excited," she said. Overall, the first two hours of the swap turned out well, Vance said. "I was in such a daze last year but it seems like things are going well," she said. Today is another day of consumerism, beginning at 10 a.m. at the ice arena. Staff Writer J.K. Perry can be reached at 949-0555, ext. 450, or ikt)errv(@.vaildailv.com. Vail, Colorado . Baca http://www.vaildaily.coni/apps/iDbcs.dll/article?AID=/20051028/NEWS/11028005h&temnlate--nrintart I niIi'7nm Vail Daily News for Vail and Beaver Creek Colorado - Ski and Snowboard Ski swap expected to be huge Ski and Snowboard Club Ski Swap hosts 30 to 35 vendors this year selling all manners of ski equipment Daily Staff Report October 26, 2005 Page 1 of 1 Ski swap VAIL - Swap 'til you drop on Friday and Saturday at the annual Ski and Snowboard Club What: Ski and Snowboard Club Vail Vail Ski Swap. hosts 36th annual Ski Swap "It's going to be huge and we're praying for snow," club Development Director Jennifer Where: Dobson Ice Arena, Vail Vance said. When: Friday 5 p.m. to 11 p.m. and Saturday 10 a.m. to 6 p.m. She expects 30 to 35 vendors providing wall-to-wall equipment at Dobson Ice Arena in Vail. Why: Benefit the dubs programs Skis, snowboards, boots, clothing and accessories will be sold at discounted prices. Visit www.skidubvall.org or call 476- "There's more product than you can even comprehend," Vance said. 5119 for more Information Early birds can catch the goodies from 5 p.m. to 7 p.m. on Friday for $15. From 7 p.m. on Friday until 3 p.m. Saturday admission is $5. Admission is free after 3 p.m. on Saturday. Students with identification receive $5 off admission and children under 12 are free with an adult. Proceeds benefit the n„. r.„fit club's youth programs in alpine, freestyle and Nordic skiing. More than 50 members have participated on the U.S. Ski Team over the club's 40-year history. Vail, Colorado BACK '0 http://www.vail&ly.com/apps/pbcs.dlllarticle?AID=/20051026/RECREATION01 /51026004&temvlate=... 10/3/2007 VAIL COMMISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: VP?L-L. `v -r skk ? PROPOSED DATE(S): AX`? 1 -' L 2C?7?1 ? AMOUNT OF CASH FUND REQUESTED:. It 5- a_CED PRODUCING EN i.i i Y: -Town o F \)6'9 L. President or Executive Director's Name: AWL' k"t-1rn Name and Title of Person Completing the Application- Address: Telephone: 41:?/ut}q%,43`LCell: Q. 3ZO.S FAX: Z 5AL WEBSITE: ijWW . vR-6* L.Q N • r n E-Mail Address: v.4?0r %44X ?? . C..D+?r? Organization's tax status: For Profit Non-Profit* Not-for=Profit* Non-Profit (501C-3), or Not-for-Profit (501C-6) organizations, please attach current. State Department of Revenue Certificate with this application. Tax payer ID# o, 'Does the Event benefit a charity? Yes No o If yes, please name the beneficiary: Mission Statement Number of years your organization has been in business: • Brief Description of the Event: `trln?-v?::: S*N,-e-t- 5pAk is o?iw?.l ay'tf 7tb_ s .. Describe where event will be located within the Town of Vail: ?L V L 11 "1ri_ ` -6rz t- vi at L -i lam. • Will any portion of the event take puce outside of the Town of Vail? Yes k No If yes, please explain: TOV/CSE -4- Application for 2008 Funds, • Please describe briefly how you will use the funds that you are requesting. from the CSE: • Will additional in-kind services be required from the Town of Vail? Yes No X If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service; parking, traffic control, street closures, etc. The event promoter will be charged for all labor; materials and equipment unless such services are suecifical1v exempted and approved as part of the Special Event Permit. • Is this a: New event Existing event J? Number of years in existence Location(s) of event in previous ears: • Number of participants (athletes, artists, exhibitors, etc.) anticipated ?? Number of volunteers needed.. Q Number of event staff Total Number of spectators anticipated ?Z Local % .. ' In-state (non-local) % ` Out of State % • If possible, would you intend to host the event in Vail beyond 2008? Yes No If yes, for how many years beyond 2008? _5f1Qt__ Do you anticipate requesting funding from the CSE next year? Yes x No If yes, in what amount? b Oro REQUIRED ATTAk mv'IENTS: ? Detailed event budget, including all anticipated revenues and expenses. ? Marketing plan and detailed explanation of potential for sponsorships and,media exposure. ? Previous year's event evaluation, including income and expense statement (if existing event). ? Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? . ? Organization rosters naming: ¦ All officers and respective positions ¦ Board of Directors and positions TOV/CSE -5- Application for:2008 Funds The CSE a,, ,eixiates the inclusion of any additional support materials,- such as videotapes, programs, news articles and other printed materials. PLEASE SUBMIT, 10. COPIES (at least one formatted so as to be easily copied, i.e. unbound, 8 V2 z 11 size) OF 1tih COMPLETED APPLICATION AND REQUIRED ATTAC EVIENTS TO: Vail Commission on :Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657 For additional information contact CSE Coordinator, Sybill Navas at 970 376-2394 or specialevents(&,,vailgov.com FOR CSE USE ONLY: EVENT NAME: . PROPOSED DATES:. Funding in the amount of Subject to the following conditions: was approved by the CSE on (date) Signature: CSE Coordinator Signature: Applicant Unless otherwise specified in the contract, CSE funds will be distributed per the following formula: ¦ 1 /3 of the amount upon the. signing of a c., L act stipulating the terms of the CSE's funding allocation. ¦ 1/3 of the amount upon submittal of a complete Special Event Permit Application, which is due a minimum of 45 days prior to the start of the event., ¦ 1 /3 of the amount upon the completion of the event. TOWSE -6- Application for 2008 Funds VAIL STREET SALE 2008 RFP ATTAt.;mAENTS • BUDGET: $5,000 o $2,000 Independent Contractor to solicit business participation and manage event o $500 for design and production o $2,500 Marketing for 1 banner, 150 posters, 3 full page and 5 quarter page ads in the Vail Daily • MARKETING PLAN: See above. -In addition, leverage exposure through VLMD marketing efforts taking place at the same time • PREVIOUS YEAR'S EVENT EVALUATION: see attached • PROJECTED DEMOGRAPHICS: Adults 25+. Kids are back in school at. this time. Primarily locals and Front Range visitors. August.sales tax in 2007 was up 4.11% over 2006 for an additional $43,358. • BENEFITS/ROI: 2007 survey distributed to all participants yielded the following comments regarding the event: o 70% said the event was compatible with the image of Vail as a world class resort o 90% said they would participate next year o 40% said. sales were better than other weekends in August 2007 o "Up 40% in sales from same weekend in 2006" o "Good event - hope it continues" o "Seemed to bring in lots of people" o "Sold more product by having the display outside" o "Would like to have event more often" . • Organization: Town of Vail is the producing entity for the Vail Street Sale. Contact is: Kelli. McDonald, Economic Development Manager, kmcdonald ci..vailaov.com, 970.479.2454 75 S. Frontage Road, Vail, CO 81657 p. (866) 650-9020 (970) 479-2100 mww. vailgov.com VAIL STREET .SALE 2007RECAP TOM • DATES: August 1.7 -19, Friday - Sunday • PARTICIPANTS: 48 Retailers • ESTIMATED A i i tNDANCE: Friday 2,260 Saturday 3,700 Sunday 6,330 TOTAL 12,290 • FUNDING: $5,000 from CSE covered all expenses, for the event, including: o Independent contractor was hired for solicitation'of businesses and event management o Advertising design and production o Banner in Lionshead Mall August 13 -19 0 3 full page ads and 5 quarter page ads August 6 -1.9 in the Vail Daily 0 150 Posters displayed throughout Vail Village, Lionshead and West Vail o Presence, on the www.vail.com Calendar of Events page with 58,000 visits o Inclusion in $81.50 emails to 70,000 people o Exposure in $81.50 ads in Denver Post with 13,720,000 impressions J • FEEDBACK: Surveys were distributed to all participants, with the following results and comments: o 70% of respondents said the event was compatible with the image of Vail as a world-class resort 0 90% of respondents said they would participate next year. o 40% of respondents said sales were better than other weekends in August 2007 o "Up 40% in sales from same weekend in 2006" o "Good event = hope it continues" o "Seemed to bring, in lots of people" o "Sold more product by having the display outside" o "Would like to have event more often" SUGGESTIONS FOR NEXT YEAR from participants:, o More businesses participating would be preferable o ' Begin soliciting businesses and advertising for the event earlier next year o Good weekend. to have the event - would like it more often o Please continue the survey - like giving feedback o Do something to attract a more high end client 75 S. Frontage Road, Vail, CO 81657. p. (866) 650-9020 (970) 479-2100 www.vailgov.com J 1st Annual. IU VAIL STREET SALE Who: Licensed Retail and F&tB Establishments within the Town of Vail. What: Vail Street Sale- an outdoor sale of goods. Where: Immediately outside each Vail retail and F&tB establishment in Vail Village, LionsHead and West Vai L When: August 17-19, 2007 Participants must display goods outside no later .than -10 a.m. and goods may remain outside until 9 p.m. Friday:and Saturday and 8 p.m.'on Sunday. Cleanup may occur until 10 P.M. Why: The Vail. Street Sale is an opportunity for Town of Vail shops and restaurants- to move their goods outside for a three day period. To create a festive' atmosphere for locals, Front Range visitors and destination guests to shop, savor and socialize under the.sun. Participation and admission are free. How: 1. Businesses must have a Town of Vail business license. 2:. Business must be retail or F&B establishment. 3. Displays can be the width of the business frontage. Businesses without frontage on street level will be dealt with on a case-by-case basis. 4:- Display area can be 10 feet from?the edge of the building into the street. 5. Cardboard boxes are not allowed for display, unless the cardboard box serves as packaging for an individual good (i.e. shoe box, electronics box, etc.) 6. F&B establishments, must place a mat underneath any outdoor cooking appliance (such as a grit[) in order to protect the street pavers from damage..FFtB requirements will be distributed on site. 7. Signage is limited to three signs per business, for a total of 15 sq. ft. per business. 8. Signage must be computer generated- no handwritten signs. 9. Displays must betaken inside. each night by 10 p.m. and maybe put back outside. at 8 a.m. each day. Displays must be outside no later than 10 a.m. 10. Payment for goods may occur outside. 11. F&tB establishments are encouraged to showcase their menus by sampling or selling alvariety of menu items. 12. No tents will be allowed. For questions or to sign up, contact Mike Griffin at 970:445.7677 or mike@radiumconnect.com. Vail Street Sale Participant Survey Response Summary: 10 responses 1. Type of Business: retail/restaurant: _ 100% (10/101 Retail business 1: retail (lionshead`t-shirt company) 2. retail 3. Retail 4. retail (Vail, Ski/Bike Tech) 5. retail (Masked Man) 6. Retail (Pepi Sports) 7. Retail 8. Retail 9. Retail 10. Retail (Christy. Sports) 2. Did you have more customers during the street sale than other weekends in August 2007? YES: 50% (5/10) NO: 30% (3110). Same/Don't know: 20% (2110) 1. No 2. Yes 3. About normal 4. Hard to say- we were up from the similar weekend last year 5. Yes 6. Yes 7. No 8. Yes 9. There were more people on the street and more people looking but not really buying 10. Yes 3. How did your sales this weekend compare to other weekends in August 2007? Better: 40% (4110) Worse: 20% (2/10) Same: 20% (2/10) Better Saturday/Worse Sunday: 20% (2/10) 1. First two weekends of Augustwere ,more busy. 2. Best 3. about normal 4. Same 5. Similar and more 6. Larger- we were 30% up from previous weekends 7. There was no increase- there was actually a ,slight decrease 8. Much better 9. Saturday was a little better, but Sunday was about the same. 10. Ok on Saturday, a little flat on Sunday 4. Would you participate in this event next year? If not, why? Yes: 90% (9110) No:. 0% Maybe: 10% (1110) 1. Yes 2. Yes 3. Yes 4. Yes, it takes a few years for events to take off. Everything helps/ 5. Yes 6. Yes 7. If it were happening we would but we would not.be overly excited' 8. Yes 9. Maybe, if we have a product to put out. Its kind of hard to put expensive jewelry on the street. 10. Sure 5. Do you feel that this.-event was compatible with the image of Vail as a world-class resort? Yes: 70% (7/10) No:, 30% (3110) 1. Yes 2. Yes 3. Yes 4. Yes 5. Yes 6. Yes 7. Absolutely not 8. Yes 9. 1 think it was fun for families but those aren't really our clients. I think it sort of cheapens the street. Everyone is looking fora bargain. 10. Not really 6. On a scale of 1-10 (16 being excellent), how would you rate your interaction with Town of Vail representatives regarding the sale? Average of 9 numeric responses: 6619= 6.2 1. 5 2. 5 3. 9 4. 5- It.didn't help to have someone say they might ticket me for the type of display tent we used, especially when no guidelines were given. 5. 8- Mike spent time chatting with me about the event. 6. Mike was great 7. 0 8. 10 9. 7 10. 7 7. What can the Town do to :!i prove "our communication with businesses? 1. . emails/newsletters 2. They make it hard' for us to make a living. Every Chance!! 3. Just be in contact 4. I go to lots of.meetings so 1 -don't have a problem with this. Don't threaten. businesses. 5. Visit the shops. located in the town, find out how the construction work is effecting. the business community. Not only the work in TOV but the highway. 6. 7. Have someone walk around and speak directly with the businesses. It is difficult for us to shut down to go to meetings. 8. 9. Information regarding these events earlier. 10. No 8. Do you have any suggestions for improving this event? 1. too many rules/restrictions 2. 3. 4. .It will be better when it is planned earlier. Good advertising., 5. Keep the event the some weekend as duck race, package deals, food and hotel. 6. 7. Don't do it in August- Try off season 8. 9. Something to attract a more high end client 10.. No: Using the duck race and farmer's market works well , l Friday, August 17 Saturday, August 18 Sunday, August 19, 1OAM - 9PM 1OAM - 9PM OAM - S PM Treat yourself to street side specials from the shops and restaurants of Vail. Goods are moved outside for 3 festive days of shopping, savoring and socializing under the sun in Vail Village, Lionshead* and West Vail. Sponsored by\ TOWN W Re I f csc 1 Dear CSE Commissioner. We are pleased to present this request for funding to the Town of Vail's Commission on Special Events for consideration in the 2008 budget. We hope you will continue to support the nation's premier spring wine & food :wGral. The 18th Annual Taste of Vail will be held on April 2-5, 2008. Celebrate 18 delicious years with us and witness why we are so proud of this spectacular event. The Taste of Vail is a celebration of our world- class lifestyle. The Taste of Vail has been a contributor to the spring economy of Vail for 17 years. Sales tax collections in the shoulder season of late Mare and April have increased substantially over the years due to Taste of Vail. The organizing committee in conjunction with the Vail Resorts mountain team determined a better 2008 event would be achieved by holding the event to the first weekend in April. This move is focused on maximizing hotel occupancy. In 1990 the Taste of Vail was created by a group of Vail restaurateurs as a marketing event to showcase our world-class restaurants. It was created at a time when as soon as the calendar flipped from March to April "2 fort" dinner specials and "off season° hotel room discounts dominated. As the prestige of the event grew, so did the ?'i &? .dance and the hotel room ia". Currently event supporters pay top room .c." per night for 4.5 nights on the average. The Taste of Vail organizing committee continually tries to be creative. The recent addition of the Lamb Cook Off has been a great success. The lack of space and money to increase the size of Taste of Vail has been our Achilles heel. The lamb cook off was initiated as added value to Tclc: of Vail. By creating a more affordable and less formal venue we were able to increase the participation level.. The only place that could happen is outdoors. This year we have decided to move the event from Wedny to Thursday so as not to compete with Street Beat. This switch will allow us more room for both our competitors and sponsors. For the first time in several years the organizing committee has hired a good quality PR firm. This is only possible through our eff., 6 to bring in larger, better quality sponsorship dollars. The PR firm has worked with other events in the area and has an awareness of the Vail experience and what good quality magc.&;..e articles generate for the area. This year Taste of Vail has teamed with Portmeirion, and Moet Hennessy and all of their resot..?.,.v to put the name "Vail" in the forefront of the destination luxury buyer in April. Taste of Vail was recently named by the Luxury Institute as one of the top five entertainment events of the year. Other events included were the American Ballet Theater, the Chelsea Flower Show, the Kennedy Center Awards and the New York Philharmonic. > 2007 Attendance Figures More than 5,000 attendees were involved with the 2007 Taste of Vail. Where Taste of Vail attendees came from: Mountain States 38% North 8% South 22% East 12% West 13% International 7% Total Attendee Count is derived f. ,.-m total ticket sales, and zip codes of record. Financial impacts are based on the total guests attending from out of town, including winemakers who pay all of their expenses. The Marriott is our host hotel and our room block has filled each of the past few years. The block is 200 rooms at an average daily rate of over $ 200.00. Less than 30% of Colorado attendees are local and not considered in the room revenue estimates. In addition to the Marriott there are many guests that are repeat guests and winemakers who utilize accommodations from throughout the town. Due to the nature and event schedule, attendees do not stay outside of the town of Vail. Due to the event maturity discount rates and room blocks are not utilized outside of the host hotel. Local Spending Estimates: Total Estimated Hotel Room Revenue: Room Nights Tue Wed Thur Fri Sat Sun Marriott 20 50 50 50 55 20 Winemakers 10 35 40 40 40 10 Condo/Other 0 30 40 60 70 5 Total 30 115 130 150 165 35 625 Rooms Total Room Revenue $ 125, 000.00 Total Town 4.5% Tax $ 5,625.00 Total Estimated RestauranVReta_i/ Revenue: The assumption is there are 2 guests per unit, for a total of 1250 gu"w, the average spending is very challenging to predict, and no surveys have been done to date. There is one meal per day that is predicted to be part of the event ticket sales, however, this client profile is anticipated to eat at the finer establishments so daily food estimc.6o would be anticipated to be as follows: Tue Wed Thur Fri Sat Sun Guests 60 230 260 300 330 70 Food $ 65 $ 65 $ 35 $ 65 $ 35 $15 Retail $ 20 $ 20 $ 20 $ 20 Recreation $ 35 $ 35 $ 35 $ 35 Total Daily $$ $ 65 $100 $ 90 $120 $ 90 $ 35 $ 3900 $ 23000 $ 23400 $ 36000 $ 29700 $ 2450 $ 118,450 Tax $ 5,330.25 .? l 2007 Local Spending Estimates: The direct impact to the town for your support of our Lamb event, and other marketing enhancements, will be reflected in additional room nights on the front end of the program. There are other changes and improvements that may increase total attendance; however we do not have sufficient statistics to estimate this. It should be noted that the Taste of Vail attendees are much less rate sensitive than other groups currently in Vail the early weeks of April. 2008 Schedule of Events Wednesday, 3:00 p.m. - Apr6s Ski Tasting - 5:00 p.m. - Chefs Showcase Dinner Thursday, 9:30 a.m. - Seminar TBD 2:00 p.m. - Tasting Seminar - 3:30 p.m. - Colorado Lamb Cook Off 6:30 p.m. - Cigar Tasting - 7:30 p.m. - Chefs Showcase Dinner Friday, 9:30 a.m. - Cooking Seminar 12:30 p.m. - Mountaintop Picnic 4:00 p.m. - Bartenders Mix-off - 7:30 p.m. - Chefs Showcase Dinner Saturday, -10:00 a.m. - Food & Wine Pairing Seminar 3:30 p.m. - Wine Seminar - 7:00 p.m. - Grand Tasting, Auction & Dance Taste of Vail Board of Directors. Board Members: President Susan Fritz, Owner Sapphire Restaurant, Vail Members: TJ Armstrong, Owner Blus Restaurant, Vail Paul Feriacca, Owner LaTour Restaurant, Vail Mike Friery, Director on Mountain Dining, Vail Resorts, Vail Mickey Werner, Owner Alpine Wine & Spirits Kevin Nelson, Chef Terra Bistro Staff: Amy Oberley, Event Administrator Y VAIL COAC IISSION ON SPECIAL EVENTS 2008 EVENT FUNDING APPLICATION Please print or type all information ? EVENT: -Taste Of Vail ? PROPOSED DATE(S): April 2-5.2008 ? AMOUNT OF CASH FUNDING REQUESTED: $30.000 • PRODUCING EN t t t Y: Taste of Vail President or Executive Director's Name: Susan. Fritz or Tom AmUL,, .g Name and Title of Person C,....,,leting the Application: Amv Oberlev Adrl.1(-%-P: PO Box 5663. Vail., Co 81657 Telephone: 970/926-5665 Cell: 970/ 376-2962 FAX: 970/ 926-5640 WEBSTTE: _tasteofvad.com E-Mail Address: info(a)1aste0vail.com Organization's tax status: For Profit Non-Profit X Not-for-Profit Non-Profit (541C-3), or Not-for-Profit (501C-6) ,.&..;zations, please attach cu..,,;.it State Dc r... Lent of Revenue Certificate with this application. Tax payer ID# 19 901 106 105 o Does the Event benefit a chanty? Yes X No o If yes, please name the beneficiary: Manv local charities Mission SUl ..ent: The Taste of Vail's coal is to enhance Vail's image. positioning and reputation as a world class international resort with a serious commitment to fine food and wine and to promote recognition of the Vail life style. The event offca., a variety of experiences on the mountain- in resta-.-s,and classrooms to enhance each 's knowledge and eniovment of food and wine. Number of your .,.&=,. Zation has been in business: 18 • Brief Description of the Event: Taste of Vail is a celebration of the outstanding food. wine- and culture that is abundant in beautiful Vail. Colorado. In addition to several L...- tasting.. Taste Of Vail hosts three Chef Showcase Dinners and several educational seminars. • Describe where event will be located within the Town of Vail: Taste of Vail takes blase in various locations within. the Town of Vail. This includes Gore Creels Drive. Vail Mountain. the Marriott and one other hotel still to be d:; c-, ined. • Will any i ,on of the event take place outside of the Town of Vail? Yes X No If yes, please explain: TOV/CSE -4- Application for 2008 Funds • Please describe briefly how you will use the fiords that you are requesting fi.,. the CSE: Funding will be used to continue to hold Taste of Vail • Will additional in-kind services be required R.. the Town of Vail? Yes X No If yes, please explain, including a description of anti,,waied impacts on Town of Vail services: i.e. bus service, parking, t,&Mc control, .,Lc.?.t closures, etc. The event ,..,.,...oter will be ch...&A for all labor, m,. ,..:als and equipment unless such services are snecificaliv exempted and, r k,,. v gyred as part of the S," J Event Permit. For the Iamb Cook Off we will need to close Gore Creek Drive. We will need l.a..ers and help with Trash removal. • Is this a: New event Existing event X Number of years in existence _ 17 _ Location(s) of event in previous ),"4: Same • Number ofy-Lciva..is (athletes, artists, exhibitors, etc.) anti.. ,aced 1000 Number of vol":,;,ra needed 30 Number of event staff 20 Total Number of.%r:,.,tators anticipated _1100 Local % Instate (non local) % Out of State % • If possible, would you intend to host the event in Vail beyond 20089. Yes-X- No If yes, for how many years beyond 20089 • Do you antiiV:p&L requ aL g finding from the CSE next year? Yes X No If yes, in what amount? Similar REQUIRED ATTAr .,x AE 3: ? Detailed event budget, including all anticipated revenues and ;;yip., zes. ? Marketing plan and detailed explanation of potential for NY,,...sorships and media exposure- > Previous year's event evaluation, including in..,...e and :.4,:...s.: statement (if existing event). ? Past or projected demoe,...,,.hics of event attendees and dr --ding. ? Brief description of p., ':,r.hal benefits to the Town of Vail, including an ; ,Lated # of in.,.,....ental room nights and in.,..,ased 4r:,..ding generated. ? What return on investment should the Town of ? a.&a..ization rosters naming: • All officers and 1?.,r,/V4:ve y..?:4:oI1S ¦ Board of Directors and positions The CSE wy.,,.;ates the inclusion of any additional support materials, such as videotapes, prop,,.a...S, news articles and other ,-:.AJ MIL.:als. TOV/CSE -5- Application for 2008 Funds r _?1 7:33 PM TASTE 10107107 Profit & Loss Accrual Basis August 31, 2006 through September 1, 2007 Aug 31,'66 - Sep 1, 07 Income 30001 L:.:?,t 1 1,091.37 3160 Auction Revenue 31,592.00 3200 Sponsor Revenue Associate 35,500.00 Winery 17,700.00 Total 3200 Sponsor Revenue 53,200.00 3300 Ticket Revenue Apra 3,610.00 Full Event 55,800.00 Full Event=Trade 12,075.00 Grand Tasting 23,385.00 Lamb Cookoff 14;947.00 Picnic 21,960.00 Seminars 4,650.00 S,, ; 1.1 Seminars 26,800.00 Total 3300 Ticket Revenue 163,227.00 Soft Good Revenue Cost of Goods Sold -10,356.81 Soft: Good Revenue - Other 3,960:77 Total Soft Good Revenue -6,396.04 Sales Taxes -7,938.00- Total Income 234,776.33 Expense 5000 Event G.,,?. fe 5100 Apre Labor 1,200.00 Room Rental 2,306.00 Security 960.00 Total 5,100 Apra 4,460.00 5200 Grand Tasting Band 2,300.00 Carpet 3,010.00 Labor 4,000.00 R.. - Rental 10,000.00 Security 1;800.00 Supplies 2,687.94 Total 5200 Grand Tasting 23,797.94 5300 Lamb Cookoff Best Chef 1,700.00 Tents 3,780.00 - Security 900.00 Signage 801.52'. Supplies 4Rentals 6,477.98 Total 5300 Lamb C. .- V 13,659.50 5406 Pinic Security 900.00 Supplies4 Rentals 2,007:82 Tent Rental 9,291.00 Total 5400. Pinic 12,198.82 5.500 Seminars 10,416.05 5600 Special Seminars 4,857.52 Page 1 7:33 PM TASTE 10107107 Profit & Loss Accrual Basis August 31, 2006 through September 1, 2007 Aug 31,'06- Sep 1, 07 5600 Other Event Costs Admin6l. .11.,e Staff 5,515.00 Auction 4,268.00 C... vF. ? 1,539.86 AV $ Equipment Rental 9,324.88 Gratuity 5,738.00 Hospitality 2,970.65 Signage 7,907.79 Supplies 687.00 volu-: _,- 5,320.29 Wine St-.,, 4,636.63 Total 5600 Other Event Costs 47,908.10 Total 5000 Event E 117,297.93 6000 Advertising & Promotion 6100 Adt , a, g Ir..:._ :.t 3,606.79 Newspaper 9,028.42 Parking Structure 4,923.00 Radio - 3,000.00 Magazines 5,115.50 Total 6100 Adv :: t',,,'ng 25,673.71 6200 Marketing Gift Bags 2,000.00 Media Relations 20,795.97 S,....sor 16,048.22 Speakers 4,30926 Total 6200 Marketing 43,153.45 6300 Printing Auction 69.33 Brochure 1,499.39 Poster 969.71 P ..gram 6,640.46 Seminars 418.62 Set-UP 5,058.55 Tickets 3,966.77 Total 6300 Printing 18,822.83 Total 6000 Advertising S Promotion 87,649.99 7000 General & Admin Exp Accounting/Legal 873.10 Administration 19,024.00 Bank Charges 178.36 Comm-Credit Card 5,757.90 Dues 210.00 Insurance 5,467.00 Licenses & Fees 661.80 Postage 913.98 Rent. Storage 6,600.00 Statiionery/Office Supply 2,478.68 To :.,. . ne 2,199:30 Total 7000 General & Admin Exp 44,304.12 Donation 6,300.00 Total E 255,552:04 Net Income -20,775.71 Page 2 Aobtcattolmfor Vail CO",missio°?g Special Events FU ubtnirted by g B VAIL COMMISSION ON SPECIAL EVENTS 2008_ .EVENT FUNDING APPLICATION Please print or type all information ? EVENT: Bettv Ford Alpine Gardens 20'' Anniversarv ? PROPOSED DATE(S): Throughout Spring, and Summer 2008 ? AMOUNT OF CASH FUNDING REQUESTED: $66.000 • PRODUCING ENTITY: Bettv Ford Alpine Gardens Planning Committee President or Executive Director's Name: Ann Kurronen. Executive Director Name and Title of Person Completing the Application: Ann Kurronen. Executive- Director Address: 183 Gore Creek Drive. Vail. CO 81657 Telephone: 970 / 4767'0103 x 4 Cell: 970/390-9988 FAX: 970/ 476-1685 WEBSITE:, BettvFordAlnineGardens.ora E-Mail Address: ann(a,bettvfordalpinegardens.org Organization's tax status: For Profit Non-Profit* X Not-for-Profit* Non-Profit (501 C73), or Not-for-Profit (501 C-6) organizations, please attach ctuiLr'Lu, State Department of Revenue Certificate with this application. Tax payer ID# 74-2395097 o Does the Event benefit a charity? Yes X No o If yes, please name the beneficiary: The various celebrations will benefit Bettv For Alpine Gardens and visitors. alike. The festivities are intended to raise awareness of the. Gardens and not specifically elicit: direct- monev for the organization. Although enlarging our endowment may be an outcome. Mission Statement: To inspire a passion for plants in high altitude communities through beautification. conservation. education. and research programs. Number of years your organization has been in business: 20 • Brief Description of the. Event: Betty Ford Alpine Gardens will celebrate its 20'h ariniversarv the summer of 2008. To commemorate this milestone the Gardens will hold a series of celebrator events throughout the spring and? summer. Wen free to the public. The varied events will draw tourists to the Vail Vallev as well as bring out locals who may not have visited the Gardens for some time. • Describe where event will be located within the Town of Vail: The-maiority. if not all. of the festivities will be held at. Bettv Ford Alpine Gardens in Ford Park. • Will any portion of the event take place outside of the Town of Vail? Yes . X No If yes, please explain: TOV/CSE - 1 - Application for 2008 Funds • Please describe briefly how you will use the funds that you are requesting from the CSE: BFAG is in the vrocess of raising donations to fund the cost of planned events and asks the TOV to fund one-third of the expenses. The spring/summer anniversary events are intended to serve as a celebratorv endeavor. and other than the book mentioned below. the various events are not expected to raise monev for the organization. If funding is secured from various sources (we are still at the planning phase). the events will include: Bettv Ford Alpine Gardens book - Currently working with a Colorado companv to publish a commemorative historv and coffee table book to be sold locally and nationallv Historic Documents Exhibit - of correspondence between Mrs. Ford and the Gardens. Would also include letters from other First Ladies related to the Gardens. Would like to begin the "tour" at the Vail Librarv and then travel it around the region and possibly the rest of the state. The Ford Museum and Librarv in Grand Rapids. MI has offered to nrovide guidance on how to best create a traveling disDlav. • "Arts in the Gardens'- Invite artisans (musicians. painters. photographers) to perform their craft in the gardens. Lecture series - On a variety of garden, conservation and cooking topics. Mav also include historic lectures on First Ladies. Travel Writers - Host nationally svndicated garden and travel w.:l.. to attend our various events. • Will additional in-kind services be required from the Town of Vail? Yes No X If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. At this time the onlv TOV services we may reauire relate to parking at Ford Park. For that we will follow the Ford Park Users protocol alreadv established. The TOV will then determine if certain of our anniversarv events will create a need for a paid narking dav. • Is this a: New event X Existing event Number of years in existence Location(s) of event in previous years: • Number of participants (athletes, artists, exhibitors, etc.) anticipated 30 Number of volunteers needed 40 of our own volunteers Number of event staff 4 Total Number of spectators anticipated 1.000 -1.500 Local 30% In-state (non-local) 40% Out of State 30% • If possible, would you intend to host the event in Vail beyond 2008? Yes X No Do you anticipate requesting funding from the CSE next year? Yes Should the reeional and national marketing efforts Drove reauestine funding at a diminished rate in the followine vears. X No successful. we anticiDate TOV/CSE -2- Application for 2008 Funds Proposed Budget Expense Betty Ford Alpine Gardens Book 1500 copies - hardbound pictorial book with history $37,000 of the Gardens, 80 to 100 pages. Retail: $24 Historic Document Exhibit Display historic correspondence documents from Mrs. $12,500 Ford to the Gardens. Also include letters from other First Ladies to Mrs. Ford related to the Gardens. Preserve the letters using historian app.,,ved methodology. Display to begin in Vail (Vail Library?) and possibly move to other area libraries and further within the state. Arts in the Gardens Lodging and meal expenses for visiting artists to $10,000 "perform" their craft in the gardens throughout the summer. 8 -10 artists. Seminar / Lecture Series Working with other like-minded .,.ranizations, offer $12,500 seminars and lectures in the Gardens. Possible topics: - First Lady Betty Ford retrospective - Cooking with herbs - Home landscape sustainability - Yoga classes in the Gardens - Birds of mountain gardens - Your place in the mountain landscape BFAG 20r° Anniversary Logo Contest Invite children and adults to create a logo for our 20?' $5,000 anniversary. Two versions (children and adult) will be printed on T-shirts. Will be used as giveaways over the summer. BFAG 20t° Anniversary Commemorative Brochure $15,000 Provides calendar of related events to be distributed to local and state-wide concierge organizations. Includes print costs for direct mail schedule. BFAG 20t° Anniversary Video Create 15 - 30 minute DVD about the Gardens to air $12,500 on local television and distribute through public relations contacts. TOV/CSE -3- Application for 2008 Funds Travel Writers Invitational Invite specific travel writers (from national $12,500 magazines/periodicals) to visit the Gardens. We will pay their lodging and meals and transportation as needed. Public Relations Use existing Garden Writers Association network (and $6,000 our cu,,.Q..i PR firm) to create awareness about and interest in the 20th Anniversary events. The goal is to have articles published in nationally syndicated garden and travel magazines. We are cu..z..tly inviting local magazines to write cover stories about out 20th anniversary. Advertising Regional & National magazine advertising campaign $61,000 designed to generate hotel room revenue throughout the summer. Publications include 5280, Fine Gardening, Horticulture and Garden Design magazines. Advertise on-going events in the Vail Daily special sections, local radio, Colorado Public Radio, Vail/Beaver Creek Magazine & Parents Handbook Direct Mail 10,000 pieces targeted to: $15,000 Members of Garden Writers Association (1,000) Members of American Public Gardens Assoc (2,000) Members of other nationally recognized botanic gardens (i.e. Denver Botanic, etc.) (7,000) Total Expenses $199,000 Revenue to Betty Ford Alpine Gardens: The anniversary events will be offered free to the public and therefore no immediate revenue is expected to be generated for the Gardens other than $36,000 income book sales over the course of five years. The book is intended to be an affordable keepsake for visitors of their Vail experience rather than a notable revenue generator. The expected long-term effects are that the anniversary events will expand our existing customer / membership base from which to solicit donations. Marketing, Public Relations and Advertising Plan: Much of the CSE funding will go towards increasing the Public Relations efforts, which have already yielded good results locally, to include national efforts in horticultural circles and with travel writers. It will be used for expenses incurred while hosting the travel writers who accept our invitation. TOV/CSE -4- Application for 2008 Funds CSE funds will be used to create promotional materials including a 20th anniversary brochure and a 15 minute DVD. The DVD program will be aired on local television stations, this DVD will be owned by the Gardens and will be available for other promotional distribution, including use as a take away gift for travel writers. The primary use of the brochure will be for the direct mail effort that is intended to generate new guests to visit Vail. This brochure will include a call to action for hotel room reservations as directed by ;he Vail Local Marketing District. Additionally this brochure will be a sales tool for the PR agent to use when soliciting travel writers to come to Vail to cover the 20th anniversary events. The advertising campaign will focus on generating new visitors to Vail. National publications are selected based on reader demographics that most closely resemble the summer demographics of the overnight visitor to Vail. The readers, and gardeners, are predominantly female. By targeting this demographic with a program that interests them, Vail will be seen as a destinatioin that is attractive to new visitors that previously might have dismissed Vail as a Ski Resort that offers little in the way of non active, sporting attractions: 'Local advertising will be geared towards both residents and guests: The Betty Ford Alpine Gardens are already recognized as one of the most popular summer attractions, this program is intended to strengthen that image and to bring new visitors to Vail. Advertising Plan Detail Creative Design $ 500 Full Page Insertions Fine Gardening $6,066 Horticulture $7,773 Garden Design $15,600 May - 5280 $6,240 June = 5280 $6,240 Parents Handbook $1,000 Vail-BC Magazine $3,128 Colo Summit Magazine $2,600 Aspen Sojourner '$2,712 Other Print. Media Summertime $1,500 - Vail Daily $1,740 Horticulture Travel listings $2,325 Radio Campaign KZYR $1,500 NPR $2,000 Total $60,924 TOV/CSE -5- Application for.2008 Funds Proposed Schedule d Events June 2008 Sunday Monday . Tuesday Wednesday Thursday Friday Saturday 20 21 Anniversary 10:30 Kick-Off Morning Tour Unveiling of Mrs. Ford 2:00 Lecture Documents Series 22 23 24 25 26 27 28 Arts in the Morning Morning 2:00 Arts in the Gardens Tour Tour Lecture Gardens Series 29 30 Morning Tour July 2008 Sunday Monday Tuesday Wednesday Thursday Friday Saturday -.-.- 1 2 3 4- 5 Morning Arts in the Morning Tour Gardens Tour Arts in the Gardens 6 7 8 9 10 11 '12 Morning 2:00 Morning Tour Lecture Tour Series Arts in the Gardens 13' 14 15 16 17 18 19 Morning Morning 2:00, Arts in the Tour.. Tour Lecture Gardens Series 20 21 22 23 24 25 26 Morning- Morning 2:00 Arts in the Tour Tour Lecture Gardens Series 27 28 29 30 31 Morning Morning Tour _ Tour TOV/CSE -6- Application for 2008 Funds. August 2008 Sunday Monday 'Tuesday Wednesday.' Thursday Friday Saturday 1 2 2:00 Morning Lecture Tour Series Arts in the Gardens 3 4 5 6 7 8. 9 Morning Morning Tentative: Tour Morning 2:00 Tour Spirit of Tour Lecture Betty Ford Series Arts in the Award Gardens 10 11 12 13 14 15 16 Morning 2:00 Morning Tour. Lecture Tour Series Arts in the Gardens 17 18 19 20 21 22. '23 Mornings' Anniversary Anniversary Tour Closing Closing 24 25 26 27 28 29 30 31 Betty Ford Alpine Gardens is open'to holding lectures on a weekly. rotation of Thursday at 2:00 and Arts in the Gardens on Fridays rather than the Friday/Saturday schedule listed above. Projected Demographics In addition to the 100,000 people we normally host each season, we expect that the various anniversary festivities?will bring an additional 1,000 to 1,500 people to Vail, many of them first-time visitors. Our main customer base is in the 45 - 60 age range with notable disposable income. Our selection of National Gardening magazines and direct mail lists will target homeowners with $ 130,000 to $ 175,000 average household income, 80% - 95% college educated, 70% - 80% female. Potential Benefits to the Town of Vail Economic Impact The lecture/seminar series and Arts in the Gardens are scheduled weekly, on two consecutive days, so that out of town visitors can chose to come to Vail for at least two days, with one night's lodging and up to five meals per person. This weekly schedule allows them ample time to shop in Vail during their stay. Additionally, most of our attendees will travel. with spouses and families that may not attend the events in the gardens, but will provide additional revenues to the businesses in Vail. Within our national marketing campaign we are planning for the call to action for lodging reservations to funnel through an agency as directed by the Vail Local Marketing District. This will help evaluate the success of the marketing and determine future plans. Potential Revenue to local businesses: $340,000 which would be a 6:1 return on investment, Assumptions: • Half of the attendees (750) have, one overnight stay. Vail statistics estimate the economic impact of an overnight stay to be $388. Half of the attendees (750) are day visitors valued at $66. It is noteworthy that the. 20'h Anniversary national and state-wide marketing campaign will reach an audience likely-unfamiliar with Vail as a summer destination. As such, the CSE can leverage their investment by casting the advertising net out to an expanded clientele. Because the Betty Ford Alpine Gardens landscape is ever changing, the probability of return visits within the summer season and/or subsequent years is quite high. Sense of Community Betty Ford Alpine Gardens is highly respected within horticulture circles and has rightfully generated a feeling of local community pride because of our favorable reputation. The events proposed for the 2e Anniversaryare offered free to the public and will be easily accessible to those who live here. The anniversary is cause to celebrate our unique high altitude botanic garden that is ours to share with visitors who al v.,ciate its beauty and wonder. Mrs. Ford is a well-loved figure in the Vail area. As such, the historic documents exhibit, of some of her letterswill help instill a. sense of historic heritage which our community is sure to show interest and support. TOV/CSE -8- Application for 2008 Funds Betty Ford Alpine Gardens , .2007.Board of Trustees Deane Hall, 2009 Frank Barborek, 2007 President 3265A Katsos Ranch Rd 2000 East 12th Avenue, #4 Vail, CO 81657 Denver, CO 80206 (970) 479-1044 - home/fax (303) 322-8338 - home (970) 331-6942 - cell (303) 333-6323 - office fibntxnaol.com (303) 956-0622 - cell 476-1215 - Vail Winter - Florida Dick Liebhaber, 2007 1532 NE 24th Street . 44W.Meadow Dr Wilton Manors, FL 33305 Vail, CO 81657 FL phone - 954-564-6286 (703) 442-0553 - VA Deanena.MtnMedia.net (703) 556-9593 - VA fax (970) 476-6583 - Vail (970)476-3714 - Vail fax June Vanourek, 2009 rtlna.liebhaber.net Vice President 2524 Fenno Drive - Bob Cordillera, CO 81632 Magnus Lindholm, (970) 9264072 Post Office Box 640 - mailing (970) 9264264- fax Vail, CO 81658 (976) 390-9257 - cell 0322 E. Beaver Creek Blvd. - work iunevanna vail.net Avon, CO 970-949-6776 - work 970-748-8900 - fax .Bob Fritch, 2009 maenuslindholmna.traercreek.com Treasurer 183 Gore Creek Drive Vail, CO 81657 Amy Phillips; 2008 (970) 476-0545 =home 4831 Eagle Bend Drive (970) 4714157 - cell Post Office Box 3868 Avon, CO 81620 (970) 949-0581- home/fax (970)331- 1645 - cell Gwen Scalpello, 2007 acn(a..vail.net Secretary P.O. Box 160 Vail, CO 81658 479-1788 -home Tye Stockton, 2008 479-7330 - fax 2470 Bald Mountain Road 6calnelloZattglobal.net Vail, Colorado 81657 970-476-0033 - home 970-476-7512 ext. 107 - work . Jacki Allen-Benson, 2009 tvestocktonna comcast.net Post Office Box 270 Gypsum, CO 81637 (970) 524-0010 - home Pam Brandmeyer (970) 524-1015 -work Town of Vail Representative (970) 524-1019 - fax 75 South Frontage Road W (970) 471-0986 - cell Vail; CO 81657 benson7allenr@earthlink.net (970) 479-2113 Pbrandmever(a vailgov.com 'DR-016 ('07/03')i. r ' CDLORADO DEPARTMENT OF;REVENUE . DENVER COaoz6i 0013.. ..CERTIFICATE OF'EXEMPTI'ON FOR COLORADO STATE :.SA.LES%U.SE T'A`X ONLY USE ACCOUNT NUMBER THIS LICENSE IS for all references NOT TRANSFERABLE 98-06779-0000 183 GORE CRK DR NEW AUTOMATED SERVICES FOR AND ABOUT BUSINESSES The Colorado Department of Revenue Sales Tax Information System provides the following auton ated services: * Colorado Sales Tax Rates - find specific city, county and special district rates. Verification of Sales Tax License Exemption Numbers - determine whether a Colorado sales tax license or exemption certificate is valid. * Tax Rates by Account Number - find sales tax rates and locations for specific sales tax accoL nts. These services make it possible for taxpayers to help themselves to information 24 hours a day - Nithout requiring the assistance of a customer service representative. In this way, more complicated or confidential tax information iiiquiries can be reserved for speaking to a live agent. Listen and look for these services on the department's business tax information phone line at 303 -238-FAST (3278) for specific account information, 303-238-SERV (7378) for general information or the DOR Web site at wivw,taxcolorado.com Web users can try the new system online at www,taxview,state.co.us We are interested in your comments about the system. You can send us an e-mail with your comments through our Department of Revenue Web site. Jay- ID SPECIAL. EVENT RA i tt4G GRID EVENT NAME: DATES: M AMT. REQUESTED: New Event Existing Event , V yes, # of years Does the event have the potential to: Benefit local.... t&urants Increase room nights Stimulate Retail Sales Imry .re the sense of community P.r,.ote Visitor Ik.lc-4 to Return Timing: How well does it contribute to a balanced w., ml calendar of events? Demographic Fit: Does it match the profile of targeted visitors, as defined by the VLMD? G. th Potential: How big can it become? Will it be annual? Leveraging Value: How great is the potential to attract sponsorships and media exposure,, thereby increasing the impact of the CSE funds? Producer Qualifications: Do they have the ability to produce an event compatible with the image of Vail as a "world class" resort? TOTAL SCORE: CSE Member Initials: Amount of fanding sanaftk $ i Commission on Special Events October 23, 2007 Green-Thumb Nation American gardeners spent $34 billion on their yards last year. Here's how it went: National Garden Association The American Gardener • 91 million (8 in 10) households participate in gardening. • Income: 2:$75,000 Baby boomers will keep the garden market a hot commodity for the next 10 years. • Let's bring these people to Vail! GQ „ ? 2 L X '? fl r s,b <.?,? } 41 '., as t'?`}: ••`3^ ?? ' t l : ePF ? t v ? a L? Sy f I r 's? rY 1? R'n ?j; . 4 tiry 7 ?s ? ? 7F4 b i C? ! t H ' f'? I?. A z Y i?4? 1( ? ?' r??l??Z3? ?' a" ???a. ? » . +. . i-?,?? .'r.?? 4`x+5 , r+ ' ?•? ? r, _ - 3 4 ? % Rs s N1988 _E??B G A •ZLe4L, !/ ?^ /Lc.? -? e`t_lc2,--.C.zZe;6 Historic Documents 6 Betty Ford Alpine Gardens Book &16 7 Getting The Word Out ?Yrva?ii N uiuo. it pga C:rard?nin iClasses in the Gardens n. °`.. _._ P?,REAII S HANDBOOK' 'I! wwrv. hc°a cn; handb°okc°m G?? ? ` 4sob i ?hnn `}} I? k k? 8 Expected Results • 13000 -1,500 spectators • Use "Call to Action" process • Head's In Beds = 750 • Revenue to local business _ $340,000 = 5:1 ROI • High likelihood rB of repeat visits r GA ?5 9