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HomeMy WebLinkAbout2008-02-26 Support Documentation CSE Regular MeetingPUBLIC NOTICE: Town of Vail: Commission on Special Events Meeting Vail Town Council Chambers February 26, 2008 at 9:00.a.m. AGENDA: Administrative Items: (10 minutes) • Lorelei Donaldson: Swearing in of newly appointed and reappointed CSE members:. Rayla Kundolf, Robert McKown, Bobby Bank..and Scott Stoughton, whose terms will expire at the end' of December 2009. • Election of Vice-Chair Approval of the Minutes of the meeting of January 22, 2008 • Review Financial Status Special Business Promotion Permit: approved by the Town Council at their meeting on Tuesday, February 19. CIRSA Guidelines Presentation to the CSE/ Matt Mire (30 minutes) Status of CSE Funding Contracts: (15 minutes) The CSE will make a determination on the status of the 2008 event funding allocations for the following events: • Kick-It 3v3 Soccer Tonraament/Joel Rabinowitz: Would the CSE accept moving part of the tournament to the Eagle-Vail Soccer Field to alleviate some of the pressure on Ford Park? • Vail Farmers' Market/Rick Scalpello and Marty Stewart: Meadow Drive Partnership requested $80,000 in CSE funds for the Farmers' Market, and received an allocation of $54,175. On account of the allocation being significantly less than what was requested, the market organizers have suggested that the market dates will be Sundays from June 15- September 7, rather than continuing until September 21, as was presented in their original proposal. Gourmet on Gore/Jeff. Brausch: Highline Sports requested $75,000 for this event. The CSE allocated $44,325. As a result, Highline Sports would like to hold the event on Friday evening and Saturday;. Aug. 29 and 30, and cut the Sunday, August 31 expansion. date that was included in the original proposal. Snow Daze Recap and Final Event Report/Jeff Brausch: (15 minutes) Holidays in Vail Recap and Final Event Report/Laurie Asmussen: (15 minutes) "Vail Winterfest," An Expansion of the Holidays in Vail: (15 minutes) Kelli McDonald will update the, CSE on the formation of a task force, at the direction of the VEAC, which has been charged with developing an expanded slate of activities and associated marketing efforts to stimulate business in Vail from Thanksgiving through New Year's. The CSE is being asked to review the current plan, suggest additional activities that might be incorporated and to forward a recommendation to the Town Council for approval of a supplemental allocation that would enable the project move forward in 2008.. Sponsorship.Development/Jeff Brausch: (30 minutes) Per the CSE's request, Jeff has agreed. share his experience in this - field with the CSE, focusing on, the following: .0 Benefits to the community of a large event that has multiple sponsors and provides opportunity to leverage public dollars to a high degree. • . Opportunities to develop sponsorships that would lessen-the reliance of public funding for start-up events. Identification of 'T'opics for. Discussion with the Toa .. Council: (30 minutes)-At last month's CSE meeting, the members requested time to identify topics on which they would like to have feedback from the Town. Council. Coincidentally, at their ,retreat in January, the Town- Council :,?.r.,.ssed their', desire to. have.. discussions with each of the town boards.and commissions. It is' likely that this meeting will be scheduled as a joint discussion including the VLMDAC early in April. Possible topics for inclusion: Challenges presented by the timing of budgets; The CSE has to r. rare it's budget for Council prior to knowing what the opportunities for the coming year.wiil be.. Is there a point at which an event becomes "iconic," and, on account of the large impact on the.CSE's budget, moves to the category -of Council Contributions? • Add events to the "Culturally designated" list or, conversely, • Should all of the Town's Special- Event Funding_be moved to the CSE for their oversight? Should the CSE be providing .'seed" money to support the start-up period of a new event, or maintain.a "sponsorship" role established events? • How does the CSE maintain the current event calendar AND develop and attract. new events without more significant budget increases? • Should -we handle the mandated ev,..6 differently: i.e. America Days, Holidays in Vail etc. New Business: (5 minutes) Adjournment: 11:45 am. Next Regular CSE Meeting: Tuesday, March 25, 2008 @ 9:00am Sponsorship Development/Jeff Brausch: (30 minutes). Per the CSE's request, Jeff has agreed share his: experience in this field with-the CSE, focusing on the following: • Benefits to the community of a large event that has multiple sponsors and provides opportunity to leverage public dollars to a high degree. . • Opportunities to develop sponsorships that would lessen the reliance of public funding for start-up events. Identification, of Topics for Discussion with the T.,, P,.. Council: (30 minutes). At last month's CSE meeting; the members requested time to identify topics on which they would. like to have. feedback from the Town. Council: Coincidentally, at their retreat in January the Town Council :,?i.,,,,:.ssed their desire to have discussions with each of the town boards and commissions- It is likely that this meeting will be scheduled as a joint discussion including the VLMDAC early in April. Possible topics for inclusion:. • Challenges presented by the timing. of budgets: The CSE has_to prepare it's budget for Council prior to knowing what the opportunities for the coming year will be. • Is there a point at which an event becomes "iconic, and,. on account of the large impact on the CSE's budget, moves to the category of Council Contributions? • _ Add events to the "Culturally designated" list or, conversely, • Should all of the Town's Special Event Funding be moved to the CSE for their oversight? • Should the CSE be providing "seed" money to support the start-up.period of a new event, or maintain a'. sponsorship". role established events?. • How does the CSE maintain the current event calendar AND develop and attract new events,. without more significant budget increases? • Should we handle the mandated events differently: i.e. America Days, Holidays in Vail etc. New Business: (5 minutes) Adjournment: 11:45 am. Nett Regular CSE Meeting: Tuesday, March 25, 2008 @ 9.00am PUBLIC NOTICE: Town of Vail: Commission on Special Events Meetilag .,Vail Town Council Chambers February 26, 2008 at 9:00 a.m. AGENDA: Administrative Items: (10 minutes) Lorelei Donaldson: Swearing in of newly appointed and reappointed CSE members: Rayla Kundolf, Robert McKown, Bobby ?Bank and Scott Stoughton, whose terms will expire at the end of December 2009. • Election of Vice-Chair Arr.,,val of the.Minutes of the meeting of January 22, 2008 • ReviewFinancial. Status • Special Business Promotion Permit: arr.. ved by the Town Council at their meeting on Tuesday, February 19. kjmSA Guidelines Presentation to the CSE/ Matt Mire (30 minutes) Status of CSE Funding Contracts: (15 minutes) The CSE will make a determination on the status of the 2008 event funding allocations for the following events • Kick-It 3v3 Soccer Tournament/Joel Rabinowitz: Would the CSE accept moving part of the tournament to the Eagle-Vail Soccer Field to alleviate some of the pressure on Ford Park? • Vail Farmers' Market/Rick Scalpello and Marty Stewart: Meadow Drive Partnership requested $80,000 in CSE.funds for the Farmers' Market, and received an allocation of $54,175. On account of the allocation being significantly less than what was requested, the market organizers have suggested that the market dates will be Sundays from June 15- September 7, rather than continuing until September 21, as was presented in their original, i... ?.rosal. • Gourmet on Gore/Jeff Brausch: Highline Sports requested $75,000 for this event: The CSE allocated $44,325. As a result, Highline Sports would like to hold the event on Friday eve-1-g and Saturday, Aug. 29 and 30, and cut the Sunday, August 31 expansion date that was included in the original proposal. Snow Daze Recap and Final Event Report/Jeff Brausch: (15 minutes) Holidays in Vail Recap and Final Event Report/Laurie Asmussen: (15 minutes) "Vail Winterfest," An Expansion of the Holidays in Vail: (15 minutes) Kelli McDonald will update the CSE on the formation of a task force, at the direction of the VEAC, which has been charged with developing an expanded slate of activities and associated marketing efforts to stimulate business in Vail from Thanksgiving through New Year's. The CSE is being asked to review the current plan, suggest additional activities that might be incorporated and to forward a recommendation to the Town Council for approval of a supplemental allocation that would enable the project move forward in 2008. Town of Vail C®mmi ession on Sveci..,. al, ..,., Events 1VIedin Vail Town Council Chambers February 26, 2008 at 9:00 a.m. - AGENDA: Administrative Items: (10 minutes) • Lorelei Donaldson: Swearing in of newly appointed and ra."Foointed CSE members: Rayla Kundolf, Robert McKown,; Bobby Bank and Scott Stoughton, whose terms will expire at the end'of December 2009. • EIection of Vice-Chair • Approval of the Minutes of the meeting of January 22, 2008 • Review Financial Status • . Special Business Promotion Permit: approved by the Town Council at their meeting on Tuesday, February 19. CIRSA Guidelines Presentation to the CSE/ Matt Mire (30 minutes) Status of CSE Funding Contracts: (15 minutes) The CSE will make a determination on the status of the 2008 event funding allocations for the following events: • Kick It 30 Soccer Tournament/Joel Rabinowitz:. Would the CSE accept moving part of the tournament to the Eagle-Vail Soccer Field to alleviate some of the pressure on Ford Park? • Vail Farmers' Market/Rick Scalpello and Marty Stewart: Meadow Drive Partnership requested $80,000 in CSE funds for the Farmers' Market, and received an allocation of $54,175. On account of the allocation being significantly less than what was requested, the market organizers have suggested that the market dates will be Sundays from June 15- September 7, rather, than continuing until September 21, as was presented in their original rx „rosal. • , Gourmet on Gore/Jeff Brausch: Highline Sports requested $75,000 for this event. The CSE allocated $44,325. As a result, Highline Sports would like to hold the event on Friday evening and Saturday, Aug. 29 and 30, and cut the Sunday, August 31 expansion date that was included in the original proposal. Snow Daze Recap and Final Event Report/JeffBrausch: (15 minutes) Holidays in Vail Recap and Final Event Report/Laurie Asmussen: (15 minutes) "Vail Winterfest,". An Expansion of the Holidays in Vail: (15 minutes) Kelli McDonald will update the CSE on the formation of a task force, at the direction of the VEAC, which has been charged with developing an expanded slate of activities and associated marketing efforts to stimulate business in Vail from Thanksgiving through New Year's. The CSE is being asked to review the current plan, suggest additional activities that might be incorporated and to forward a recommendation to the Town Council' for approval of a supplemental allocation that would enable the project move forward in 2008. Sponsorship Development/Jeff Brausch: (30 minutes) Per the LSE's request, `Jeff has agreed share his experience in this field with the CSE, focusing on the following: • Benefits to the community of a large event that has multiple sponsors and provides, opportunity to leverage public dollars to a high degree: • . Opportunities to develop sponsorships that would lessen the reliance of public funding for start-up events. Identification of Topics for Discussion with the Town Council: {30 minutes) At last month's CSEmeeting, the members requested time to identify topics on which they would like to have- feedback fl,,. the Town Council. Coincidentally; at their retreat in January the Town Council expressed their desire to have discussions with each of the-town boards and commissions. It is likely that this meeting will be scheduled as a joint discussion including the VLMDAC early in April. Possible topics for inclusion: Challenges presented by the timing of budgets: The CSE has to j,.,?:Yare it's budget for Council' prior to knowing what the opportunities for the coming year will be. • Is there a point at which an event becomes "iconic," and, on account of the large impact on the CSE's.budget, moves to the category of Council Contributions? • Add events to the "Culturally designated" list or, conversely, • Should all of the Town's Special Event Funding be moved to the CSE for their- oversight? • Should the CSE be, providing "seed money to support the start-up period of anew event, or maintain a "sponsorship" role established events? • How does the CSEmaintain the current event calendar AND develop and attract new events without more significant budget increases? • Should we handle the mandated events differently: i.e. America Days, Holidays in Vail etc. New Business: (5 minutes) Adjournment: 11:45 am. Next Regular CSE Meeting: . Tuesday, March 25, 2008 @ 9:00am MINUTES: Town of Vail: Commission on Special Events Meeting Vail Town Council Chambers January 22, 2008 at 9:00 a.iq. CSE Members Present. Bobby Ban/ Meggen Kirkham, Rayla Kundolf, Robert McKown, Scott Stoughton, Heather Trub and Chairman Dave Chapin Others Present. Amy Phillips, Kaye Ferry , Marc La Yarn, Scott Bluhm, Adam Luec% Mia Waar and Sybill Navas Chairman Dave Chapin called the meeting to order at 9:10 am. . . Administrative Items: Town Clerk, Lorelei Donaldson, was unable to be present _due to illness. Consequently the swearing in of newly appointed and re-appointed CSE members was postponed to the meeting of February 26._ Sybill informed the members that a Vice-Chairman would need to be chosen at the next meeting. The two-year term of.current Chairman Dave Chapin will not expire until December 31, 2008. Motion to. approve the minutes of the meeting of November 27, 2007, as presented. WS/P: Meggen Kirkham, Bobby Bank, Unanimous. Robert McKown and Rayla Kundolf recused themselves, as they had not yet been:sworn in. Coordinator Report: • Sybill reported that the agenda had been revised to move all of the discussions around SnowDaze, Holidays in Vail and the proposed expansion of the early winter activities to the next meeting on account of the fact that neither Jeff Brausch or Laurie Asmussen could be available for today's meeting. • Sybill also gave an update on the status of the Special Business Promotions Permit, ,which had been reviewed by the CSE some months ago. The draft was presented at the. most recent VCBA meeting where several issues of concern were raised, primarily by members of the retail sector. The primary concern was that too many of these r:,.... its would be issued at any given time and that the villages would take on an undesirable flea- market atmosphere. A task force has been put together to.work through these issues and develop consensus on a final document that will be taken to the. Planning Commission for their recommendation to the Town Council within the next month. Rayla Kundolf, renting the Vail Village retail community, and Bob McKnown,.as a representative of the Lionshead restaurant community, agreed to participate. • CSE members were asked to review the annual meeting schedule that was included in the packets. • Sybill suggested that the CSE members might want to subscribe to Special Event SNAPSHOTS. The SNAPSHOTS are an informational service sent out via the town's e- services system for the purpose of providing subscribers information on upcoming. events. • King of the Mountain Volleyball: In response to the,CSE's, request at the last meeting for more inf.,.,uation on the "Line of Credit" payment in the final budget presented by King CSE/Sn Minutes: Jan 22, 2008 Page '1 of 4 A. of the Mountain Volleyball, Sybill. ref:... Qd to the email from Leon Fell that was included. in the packets which explained that the line of credit was utilized to carry over the organization until sponsor funds and event income became available. • Status of Tents/Canopies Purchase by Dept. of Economic Development: Sybill explained that this program has been put on hold until a management strategy can be developed. The Public Works Department. does not currently have staff available to provide adequate, oversight of a program that would allow event producers to check the canopies in and out. • Review Status of 2008 Funding Allocations o Taste of Vail: Sybill asked the CSE to clarify whether or not their funding allocation was specific to support the Lamb Cookoff. There was consensus that the Lamb Cook-Off did not need to be specified in the contract as the recipient of the funds,. but that the CSE's expectation is that it continue to be developed as an J important component of the larger event. o Event contract status in light of funding allocations that were less than requested: 0 Farmers' Market-: Sybill reported that, in light of receiving the less than requested allocation, the organizers intend to shorten the schedule by , eliminating the last 2 markets in September. While there was some discussion as to whether it was better to cancel markets. in the fall vs. the early summer, it was noted that the, VLMDAC and the VEAC have both . identified the month of June as the best opportunity to increase summer revenues. In general, however, CSE members ,?k,.Qsse.d that their allocation was based on a full schedule of summer markets as was presented in the proposal,. and that they felt it was important to have some additional discussion prior to the issuance of a contract. It was requested that this, be revisited at the February meeting. Y Gourmet on. Gore: Sybill reported that, in light of receiving less than the requested amount of funding to increase the event to three days, the intent of the organizer is to hold the event in the same format as in'2007, on Friday evening and Saturday, August 29-30. CSE members requested that this too be discussed at the February meeting: Harvest Festival Final Event Report: Amy Phillips, citing snow as a major challenge in each of the last two years, distributed an event recap and final budget on behalf of the Meadow Drive Partnership. She explained that the concept has been to extend the Farmer's Market another week into September with the'addid' n of a harvest celebration. Referring to the earlier conversation with respect to the Farmers' Market dates, she stated the number of vendors drops off considerably after Labor Day and that produce is not as available in late September. Colorado Stage Update/August 22-24: Scott Bluhm amd Adam Lueck, representing the Vail Valley Foundation, distributed a tentative schedule for the 3 day event and a map showing the intended_ route 'of the circuit race. This is a major road biking event that will include the participation of world-class professional riders under UCI rules. The cu.,....t event plan. includes: • Friday, August 22: A 135 mile point-to-point race beginning: in Breckenridge and ending in Beaver Creek. This part of the event will not touch Vail at all. They stated however, that Vail is intended to be the host site for the event. Saturday, August 23: Circuit Race- 9 or 10 laps of 8 % mile loops. This race will include rolling road closures from the Pulis Bridge to Matterhorn Circle, but the route has been CSE/Sn Minutes: Jan 22, 2008 Page 2 of 4 Sunday: August 24: Original "Coors Classic" time trial.course. Individual riders will start in 2 minute intervals from the intersection of Bridge Street and Gore Creek Drive and ride to the cul-de-sac on Vail Pass. The event will also include a large expo area, which has yet to be identified. Possible opportunities for a citizen'coinponent are still being discussed.-The event is expected to draw about 50,000. spectators over the 3 day period, and will. require around 300 volunteers., A number of Town of Vail departments have o,44,ssed some concern over the juxtaposition of the Farmers' Market and a major international event on Sunday and the accompanying access, parking and traffic issues that will. need to be addressed.. Adam and Scott both stated that the two events can benefit from each other and that the interface of_ :the two events is feasible, but will-present some challenges. These have been identified as follows: Location and placement of market vendors with respect to the "pits" (bicycle technical support area and warm-up location) which is intended.to be, located on the International Bridge • Coordination of delivery and set-up • Parking Discussion: of issues related to possible changes to the CSE's Strategic Plan and/or recommendations to the Town Council for changes to the portion of the Town Code that refer to the Commission on Special Events. Does the CSE wish to pursue an in-depth discussion on the following issues which were raised at the CSE meeting on November 27, 2007: • Review Mission Statement and develop recommendations to Council for possible code changes Discuss how and when the CSE formulates its Strategic Plan:; the cu..,,.A plan is approved through 2009. Does the CSE feel there is a need. for revisions at this time? • Film- Festival: Should this event be recommended to council as Culturally Designated? • Procedure for additional event allocations in 2008, if money is available. Bobby Bank and Scott Stoughton began the discussion by commenting that they would like to . have more feedback from the Town. Council with respect to the parameters'that the CSE should be considering when making theirfuriding allocations: Iconic Events: How should the CSE accommodate these large allocations within their budget? • Culturally Designated Events: what should the process be for funding these events? Should the Film Festival be moved into this category? • How should the CSE be aligned with the VLMD? • Should the CSE be given responsibility for all event funding?. Sybill was asked to request a work session with the Council in order to gain a better understanding of the direction they would like to see the CSE take. It was agreed by consensus that a committee should be formed after that discussion to review the Strategic. Plan in light of " the input received. Direction was given to provide time at the February meeting to identify issues for discussion with the council and what responsibilities might be shifted to the CSE. New Business: • Scott Stoughton expressed that the CSE could do a better job of communicating with the local businesses regarding how they feel about specific events and asked what measures CSE/Sn Minutes: Jan 22, 2008 Page 3 of 4 could be taken to develop a better understanding of which events provide the greatest value to the community. Kaye Ferry stated that she does her best to represent the interests of the business community, but added that it is important to acknowledge that not every event benefits everyone. Sybill added that the Special. Event SNAPSHOTS were designed to inform the businesses about upcoming events. Also, several meetings were held in the last year with the Lionshead merchants, encouraging them to come up with a list of activities and events that they felt would serve their interests best, which resulted in the unified event-proposals that came from the Lionshead Merchant Group. It was agreed to schedule time for public input on the April agenda and to encourage members of the community to :,.,,r.ess their opinions with respect to the cu:.4;,,.t event calendar, as well as. to make suggestions for what could be improved. Rayla Kundolf stated. that she would like to discuss opportunities for sponsorship development: Time will. be set aside for this topic-at the February meeting and Sybill will ask Vail Economic Development Manager, Kelli McDonald, to bring her expertise to the discussion. Motion to adjourn at 10:50 a.m. ? M/S/P: Scott Stoughton, Meggen Kirkham, Unanimous. Minutes taken and submitted by Sybill R. Navas, CSE Coordinator January 22, 2008 Avy.. ,,red by Dave Chapin, CSE Chairman Date: Next Regular CSE Meeting: Tuesday, February 26, 2008 @ 9: 00am CSE/Sn Minutes: Jan 22, 2008 Page 4 of 4 CSE/sn 2008 Contracts and Payment Status CSE 2008 FUNDING ALLOCATIONS: CONTRACT AND PAYMENT STATUS i 2008 Town Council Allocation for Direct Ewell 1788,280 Event: Producing Entity: 2008 Dates: 2008 CSE Funds Contract Status: All..::,: 1: Teva Mountain Games Untraditional Marketing June 4-8 $93,575 as of 2/15 $33,575 Oktoberfeat/Highline Sports Highline Sports & Entertainment Sep 5-7,12-14 $81,263 as of 2/15 $27,263 Spring Bads to Vail Highiine Sports & Entertainment April 7-13 $73,875 submitted ill on 2119 $24,625 Snow Daze Highline Sports & Entertainment December 1- 7 $64,025 as of 2/15 $21,342 Vail Film Festival Vail Film Institute April 3-6 $59,100 as of 2/8 $19,700 ma Fannew Market (Sundays) I Meadow Drive Pedrper" Jun 16- Sep 21 $54,178 Review ® CSE 2128 Ambient Street Entertainment` Resort Events June 20- Sep 1 $50,235 as of 2/11 $25,235 America Days Eagle Valley Events 4-Jul $50,235 as of 218 $16,901 Gourmet on Gore HighlMe Spats & Entertainment August 29- 31 $44,328 Review ® CSE 2f28 Holidays in Vail Eagle Valley Events Dec 19- 31 $35,460 After Feb CSE Meeting Kick-It 30 Soccer Tour Team Championships International August 1-3 $30,000 sent 1/24 >Jammin' Jazz Nights (Thursdays) Vail Jazz Foundation Jul 31-Aug 28 $28,595 sent 1/30 Vail Arts Festival Eagle Valley Events August 8-10 $18,223 as of 2/8 $6,223 l>FridayAC ..._.,. Club Lic .' :..: 3 Merchant Group Summer 2008 $14,775 The Session Vail Valley Foundation February 7-10 $13,174 as of 2/1 $13,174 I Lacrosse Shootout Colorado Lacrosse Promotions` June 28- July 6 $10,000 BBO Bonanza Vail Chamber and Business Asso laUm 21-Jun $9.850 sent 1/30 Taste of Vail Taste Of Vail April 2-5 $9,850 as of 2/15 $9,850 >Camivail Highline Sports & Entertainment February 3 5 $7,880 as of 2/1 $7,880 King of the Mtn Volleyball King of the Mountain Volleyball June 13-15 $7,880 as of 218 $2,660 >Lionshead Chili Cook-Off Vail Restaurant Association 27-Sep $4,925 >Rocky Mountain Antique Festival i Moon River Ranch August 1-3 $3,448 `Colorado Grand Colorado Grand Sept 19- 20 $2,463 Total Event Allocations: $765,331 "CSE Funds Remaining: ($81) `3rd year of 3 year contract with Colorado Lacrosse Promotions -Deft h in allocated funds will come out of the 2008 CSE operating expenses REVISED: 2120108 Funds Paid Out: Total Fads Ps Amount Still out., trued: $30,000 $63,575 $30,000 $27,263 $54,000 $24,625 $49,250 $21,342 $42,683 $19,700 $39,400 $0 $54,175 $25,235 $25,000 $16,901 $33,334 $0 ,W4,325 $0 $35,460 $0 $30,000 $0 $26,595 $6,223 $12,000 $0 $14,775 $13,174 $0 $0 $10,000 $0 $9,850 $9,850 $0 $7,880 $0 $2,680 $5,200 $0 $4,925 $0 $3,448 $0 $2,463 $238,448 $526,883 r Resolution No. 3, Series of.2008 Exhibit A: j` Special Business Promotion Permit Guidelines TOWWOFVAIL ? February '19, 2008 WOaLOM ON 8MCLU EVEM! Purpose: A Special Business Promotion. Permit provides an opportunity for an individual business to hold a promotional event extending beyond the interior premises of the business location that. provides additional activities beyond day-to-day business. Outdoor sales of goods alone is not eligble'for a special business promotion permit. Who Can Apply? Any business that holds a cu..Q..t Town of Vail Business License whose physical address is located within one of the commercial and business districts in the Town of Vail, as outlined in Chapter 12- 7, Vail Town Code. Conditions: 1. Additional Activities: The event must have activities that are not part of everyday business activities of the business. The activities should add vitality to the exterior of the business and provide activities for the general public. 2. Location: The event must at least partially occur outdoors and shall be located adjacent to the applicant's business. location. The event shall not impact the frontage of neighboring businesses unless the affected business owners provide a written letter of approval. The event may not take place within an approved special event permit area during the'special event. 3. Permits Per SBPP Zone: No more than four SBPP will be issued for promotions in each established SBPP zone at any one time, per the SBPP map in these guidelines. 4. Permits Per Business: Each business may be issued up to four SBPP per calendar,year, with at least,thirty days between the end date of a permit and the start date of the next permit.. 5. Dates Restricted: SBPP will not be issued for events occurring during the following dates: July 3- 8, 2008; Dec. 25, 2008-Jan 1, 2009; Jan 16-20, 2009; Feb 13-23, 2008 6. Length of event: The event may not exceed 72 contiguous hours. 7. Noise and Lighting: The event must comply with noise and lighting regulations within the Vail Town Code. 8. Signage: In addition to allowed signage per Title 11, Sign Regulations, the event is permitted up to 30 square feet of signage that shall comply with Chapter 11-5, Design Guidelines and Standards, Vail Town Code. 9. Outdoor Display of'Goods: Any outdoor display of goods must be located on the business' property. Cardboard boxes will not be allowed to hold. or: display products unless they are the product's original packaging. 10. Circulation: The event shall not impede pedestrian and vehicular circulation and thus,,shall not block or encroach upon the required ingress/egress of doorways, walkways, stairways, and parking or loading/delivery spaces. 11.1 Public Safety:. The event shall.not pose any risks to Public sa.,ly, as determined by the.Town. The event shall not block or encroach upon any fire lane, fire staging area, and shall maintain a minimum distance to fire hydrants of seven (7) feet to side or rear, and fourteen (14) feet to the front. 12. Additional Permits: Additional permit may be required if. a.. You are serving or selling food. If so, all Temporary Food Event Operational Requi. c,..ents must be adhered to. For more information contact the Town of Vail Environmental. Health Officer at 970 479-2333. b. Amplified Sound will be.-part of your promotion. If yes, you will need to submit a Town of Vail Amplified Sound Permit Application and provide verification. of notice to neighboring businesses. c. You intend to serve or sell alcoholic beverages beyond your licensed premise. If yes, contact the Vail Town Clerk at 970 479-2136 a minimum of 60 days prior to your activity. d. Any structure larger than a I Ox 10 canopy is proposed for the site. Larger structures will require a Temporary Tent Permit and a site inspection by a member of the Vail Fire Department. ?Special Business' Promotion Permit Application TMOUHAI A $25 non-refundable application fee must accompany this application. An additional refundable deposit may be,, required, dependant upon the scope and scale of your activity. Submit Completed Application no. less than 3 weeks (21 days) and no more than six months prior to the requested dates to: Special Events Coordinator 75 South Frontage Rd, Vail, CO 81657 - Phone: 970 376-2394 or FAX 970 476-7141 Email address:. specialevents@vailgov.com BUSINESS NAME: Phone:. Business Physical Address: Business Mailing Address: Contact Name: Cell Phone: E-mail address: DATES/TIMES OF THE PROMOTION: Set-up: Date Time: Start: Date Timer End: Date Time: Dismantle Date Time: LOCATION: Please attach a detailed drawing (8 %z x 11 paper) of the site you wish to use illustrating placement of all tables, signage, canopies, banners, etc. SCOPE OF ACTIVITIES:. Describe in detail the location and scope of the promotion and any activities to be included. List all types of advertising and/or sampling to be utilized during the promotion. ' Will you require additional permits? NO YES If yes, please include application for additional permits. INSURANCE: If any portion of this event will take place on public property, attach Proof of Insurance in the minimum amount of $1,000,000 naming the Town of Vail as additional insured. Special Promotions Permits are only for 'ar,...,ved activities and time frames. In order to receive a refund of deposit and avoid a possible Zoning Violation Summons, all r. ,...,-otional materials and must be removed from the site on the ar.,..: ,red ending date. Site must be in full zoning compliance for consideration to be given to the application. Applicant Signature: Date: Special Instructions: Approval Signature: Date: By Vail Town Clerk '?-- Prom°fion gpecial Business Lion Shsa SBPP Zone .banes pert& V Vaii Viiia? Sapp Z,on® A' inToWn of volt A11 o?hsx propet?lf With app zone G .?"-maser TO VN 06t VAIL a. Vail Winterfest 2008 Background The Vail Economic Advisory Council (VEAC) recommends 'a focus on the weeks between the Thanksgiving and Christmas holidays in Vail to increase economic vitality in a.need time period. As a result, a task force has been formed to develop a plan for activities, marketing and funding sources. This task force includes Brian Nolan,.Pam Stenmark, Mark Gordon, Rayla Kundolf, Mark Cervantes, Sybill"Navas, Jamie Gunion and Kelli McDonald. Others may be asked to join the task force:. Goals • Create economic vitality and energy • --Build business • Build a tradition - - , . - Create differentiation - something Vail can own Time Period The focus would be Thanksgiving through New Years Day The marketing would take place December 1 st -15'h Events Cui....,.Ily in Place Snow Daze December 1 Holidays in Vail December 19`b - 31 The task. force is looking to partner with these event promoters and leverage available sponsorship and marketing opportunities. Target Market At the outset, the Vail Winterfest would be marketed to those within a 100 mile radius. Once this is an established event with robust funding, the radius could be expanded to top destination markets. 75 S. Frontage Road, Vail, CO 81657 p. (866) 650-9020 (970) 479-2100 www.VWIgov.com r: s t' Potential Additional Marketing Tactics • Promotional efforts locally and up to a 100 mile radius • Lodging packages' • Dining offers/ dine around • A tree lighting 'in Lionshead. during Thanksgiving including fireworks • Town wide traditional Christmas decorations and lighting coordinated with the business 'community, offering 'a prize .for the best decorations • Free ice skating at Arrabelle's rink • Free gondola rides for foot-traffic Carolers on several key dates Santa thrones in Vail Village and Lionshead • Ice sculptures. - • On-mountain lighting displays through AIPP First Night CeleL..Lon (New Years Eve) Estimated Costs The task.force estimates the cost to be $100,000 - $250,000, depending on the tactics selected for the first year.. CSE Endorsement The task force is looking to the CSE for endorsement of the Vail Winterfest concept. If there are dollars that could be allocated to the event this year, we would ask for that support. We would submit an application for funding for 2009 and. beyond. 75 S. Frontage Road, Vail, CO 81657 p. (866) 65079020 (970) 479-2100 www:vailgov.com 4 Legal and Practical Issues in Quasi-Judicial Proceedings PRIVILEGED & CONFIDENTIAL • 1. MEETINGS • ANY KIND OF GATHERING TO DISCUSS PUBLIC BUSINESS, IN PERSON, BY TELEPHONE, ELECTRONICALLY, OR BY OTHER MEANS OF COMMUNICATION. E-MAIL MEETINGS EXECUTIVE SESSIONS • ACT LIKE A JUDGE If. QUASI JUDICIAL v. QUASI LEGISLATIVE • JUDICIAL - ACTION DIRECTLY AFFECTS INTEREST OF PARTICULAR APPLICANT (appeals; variance; SDD; development plan; CUP) - Courts will look hard at impartiality, bias and ex parte contacts - Due process is necessary (notice and opportunity to be heard) LEGISLATIVE - ACTION IS REFLECTIVE OF SOME PUBLIC POLICY RELATING TO MATTERS OF A PERMENANT OR GENERAL CHARACTER (general zoning ordinance; land use plan) - Ex Parte Contacts are a part of government - Courts less likely to question bias III. CONFLICTS OF INTEREST v. BIAS & PREJUDICE CONFLICT - SUBSTANTIAL PERSONAL OR PRIVATE INTEREST IN MATTER UNDER CONSIDERATION (usually related to $ and not friends, neighbors or legislative acts) - Disclose - Step Down - Don't attempt to influence - Can vote in certain situations (requires disclosure to Secretary of State) - Charter requires vote, unless unable to be impartial (come see me) • BIAS /.PREJUDICE - PREDISPOSITION TO AN ITEM UNDER CONSIDERATION WHICH RENDERS YOU UNABLE TO ACT IMPARTIALLY - Disclose any allegations or circumstances Q & A on the record IV. EX PARTE CONTACTS • ANY COMMUNCATION BETWEEN THE BOARD AND THE APPLICANT OR AN OPPONENT OUTSIDE THE PUBLIC HEARING Remember only in Quasi-Judicial capacity - Includes written material and email Disclose - O&A Site Visit V. MAKING A RECORD / DEFENSIBLE FINDINGS • A CITATION OF FACTS THAT THE BOARD FINDS TO BE TRUE & WHICH LEAD TO ITS CONCLUSION THAT AN APPLICATION CONFORMS OR FAILS TO CONFORM TO THE APPLICABLE CRITERIA (who, what, when where, why, how) NOT a committee of compassion Weighing evidence is your responsibility - Don't have to believe everything you hear You can rely on personal knowledge and common sense (make a part of record) Put burden on the applicant and staff RULE 106(A)(4) - Judge won't substitute judgment - Help by articulating decision and basis - Take a break • CONDITIONS OF APPROVAL Is there a legitimate governmental purpose? Served by condition? Is condition proportionate to impact? Is condition authorized by rule (find it in the book) PART . Legal Issues: Understanding the Dis"-incta,ons and Func...ions A Legislative Decision u ref acts -)u,) ic )o icy re'ating to matters of a permanent or general c iaracter Vot norms 'y restricted to .)articu ar inc ividua or entity I Affects tie ega rig its of specific inc ividua s on y in tie a3stract u gyros )ective in nature u Not su 3ject to a 3 yea under C. ?.Cs ?. Zu;e 106(a)(4) u Think: "State Legislator== State Capitol"! -2e ?ed'es 'o - d -sag -eeme =it w>ei a #law ec's.a.ve au imitec :e9a' remedies - e.g. a c,a-enga -?o constituJona ity, or - ® our autlorio.adot y,-..-y u Dersuade You !--.,o undo V-' or see lc direc: :e is a---ion ini:Jative® 9 refe re n't u rn ) U i rowv you o u-+ of o;?f i ce Action A Quasi-ludicia' u determines rig its, duties or o-) igations of a specific individua or entity u 3ased on facts c eve o red at a searing to reso ve t ie )articu ar interests in question u A »Iies )resent y (..i.<e ordinances) 1 u Usua y su eject to 106(a)(4) existing ega standards to t ie facts a pea under C. `Z.C. 3. " :1 Think: "judge -- Courtroom ! R.ernedies for du:s.agreeme=i--., w':i a cuas-judicia dec"Sion: u C?C:l lu-e '.106(a) (z-.): ru -e es-..a.) is ied .3y Co orado SCour-_ for a .)yea ing cuasi-judicia decisions U Your d e-cision is reviewec. :)Y ne c:.is-?ric_y ceu rt u -Dis-,ricza ceu r? re ies on -ie evidence was r®d uced at your e? ri 9 n :?emecies ror disagreemen'.-.w wi-i a cuasi-judicia decision: u I= gearing Sias peen carried our .)ro.)ery, and decision las peen issued used on =acts in t.ie recorc and a )a ication o` )ro?er ega cri-_eria ¦ decision wi )e u j1e d; and v Otier recourse (suc-i as a c aim of a constitutions vio ation) wi' i <e y ')e unavai axe or unsuccessfu S _?e Quas'-Jud'cia Ac--.,."o i! :1 Adopt a land use master .) an? u Sus send a iquor icense? u - o d :)u.-) is gearing on tie Budget, and ado A tie Budget? u reverse a decision o? tie Bui ding Officia to grant a variance? iu review Town Hanager's c enia of an S03 icense? u Grant a variance to a set)ac< requirement? u A):)rove an increase in town-wide water rates? Part II. Meetincs - In General ? Citizens generally do not want to be confrontational, rude, or disruptive ¦ Uncomfortable about public speaking - appreciate knowing the rules ® Participants can be "trained" to expect and engage in courteous conduct - just as they can be ""trained-r" to be rowdy and discourteous ® Council/board members can teach and lead by example ? How are these ggen r l "good meetings"' suggestions relevant to llabllitv. . ¦ The longer the meeting, the greater the potential for missteps! ¦ Same - the more disorderly, disorganized, or contentious the meeting ® Missteps in procedure can originate from yourselves OR from other participants, such as citizens and applicants ¦ Missteps, if egregious enough, can be due process violations! General - Civi=_'ty & Order M ? -rain audience '?o mace commen"?s from podium on y o Zequire s:)ea<ers to )e recognized -)y clair ¦ And- to give nay , ie and acdress for record u - e o audience unc erstand that ou-3:81c comp ? den'_ o ):)ortunity is not pu 'o`ic incuisition o3aortunity! ,s e,so ,i a Co 1duc dos a id Don' u Tie essence of a good rearing is fairness and tie appearance of fairness u Don't sign any "pro" or "con" petitions! ¦ Common in liquor licenses u don't ma <e u) your mind Before tie fearing u Do Wt s ea < wit i one side or tie of ier Before a fearing (ex parte contacts - a)out wrich more later) Pe---sola- Co-icuc,- Jos aid 'Jo`.s u don't participate if you lave a financia or otler persona interest in tie matter u don't mace your decision on tie oasis of irre avant criteria u Jon°t ma <e your decision used on t sings you "<now" gut did not "earn" at tie gearing u don't )artici gate if you weren't here for tie w io e searing (or at :east. istened to tie to )e of any portion you missed) :1 don't )artici gate if you snow you can`t -)e fair and un,)iasec Cdos a-ic Do -i'ts Pe-o-sona' ? Do ask for ega advice (executive session if necessary) on egal criteria, or on a > >lication of facts to criteria 0 Do consicer asking for a legal criteria worksheet when the criteria you must ap )ly are com 3?ex or lengt 1y 0 Do disclose unavoidab a "ex parte" contacts ® Participation despite contact is ®K as ong as you can sti : )e un )iased ® "Power of waiver" may worc 1ere, too ... you disclosed, no one objected ?e Aso is Conduc. Dos a id Jo i.s ? A local elected official member doesn't wear a robe, is easily recognized on the street, and is expected by citizens and others to be "accessible" at all times, but... ® A judge reviewing your quasi-judicial decision in an appeal proceeding will judge your conduct against the way he/she would behave as a judge in his own courtroom - so keep the "judge - courtroom" scenario in mind when deciding on your own conduct in quasi-judicial matters ¦ so "think like a judge" in your personal conduct .. . De -so ia Co -iduc: dos a id Do :is ? Would a judge seek out citizens and invite or ask them to come and testify as witnesses in a pending case before him/her? ? Would a judge allow himself/herself to be "lobbied" on a pending matter at home or at the local supermarket? ? Would a Judge com )romise the appearance (and possiblYreafitY) of `airness by sin ling out one side or another to be overly friendly with . ? Would a judge make a decision in a matter in which he/she had a financial inte? est, or in which he/she had already made his mind up? ? Would a judge make a public statement that could come back to: haunt him/her later on in terms of displaying a possible bias? ? Would a judgge decide to ignore the law and/or the facts in renderin a decision and make his/her decision on the basis of factors that he/she knows are not relevant? Wtie ?-oo e --n w". ex Parte contacts, a:iyway? ? When your Town Attorney advises against them, he/she is protecting YOU, your ability to participate in the decision-making, and your ultimate decision ¦ The contact is impermissible whether with the applicant, citizens, or staff ? Improper ex parte contacts disernpower you as the decision-maker ¦ When you allow people to engage in ex parte contacts with you, both you and they are participating in undermining your ability to be a decision-maker! W -, ie :)-o? ?e -n w`.? i ex parts contacts, a iyway? ? The courts wi accord you a presumption of integrity, ionesty, and impartia ity as a decision-maker. ¦ You can lose that presum -)tion by actions that are unfair, or even appear unfair ¦ _ Ex parts contacts are among those actions. e Here's one of tie real cases your Town Attorney ias in mind w ien ie/s ie advises you about ex parts contacts... What's .ie )W".:1 ex parts contacts, a Byway? u _unc i conversa _ion si _ua _ion - We s V. De, torte Scioo )is?,rict case ¦ Hearing officer in personnel hearing - lunch break ¦ Only one restaurant in town, and nowhere else to sit ® Hearing officer sat with school board's attorney during lunch ¦ Back on record, he explained there was nowhere else to sit, and that he hadn't talked about the hearing during lunch - no contrary evidence ® Court held: just the appearance of impropriety fatally compromised him - new hearing needed! W.iats,.-Ie -3roD e-n w'.i ex parts contacts, anyway? ? Last spring, there was discussion among mayors of legislation that would authorize ex parte contacts ? Such legislation would have missed the point ... ® Ultimately, a fair hearing is a component of procedural due process - a constitutional concept ® No legislation could bless a constitutionally flawed hearing ? Of course, a local elected official doesn't wear a robe, and is easily recognized at the supermarket ... how do you avoid ex parte contacts, when everyone knows who you are and expects you to be accessible? W=?e :).-o-)-em w': ex parts contacts, a Byway? ? Ultimately, this is an issue best addressed by: ¦ Arming yourself with the knowledge you need to deal with citizens who want to talk to you about a pending quasi-judicial issue - keep your "talking points" ready: ? "I'd love to hear your views, but my Town Attorney advises that the only evidence we can consider as councilmembers is what we actually hear at the hearing. Please plan to attend the hearing on so that I can hear and understand your viewpoint." ? "My Town Attorney advises that when I talk to one side or another at any time or place other than at the hearing itself, ' it really compromises my ability to maintain the reality AND appearance of fairness. Worse case scenario, I could end up having to recuse myself from participating in the hearing. I'm sure neither-you nor I want that. Please, please, please come to the hearing and express your views." •* 4, c s t ? yr ?y ?Rt t ° y. t z?yt * ? ; ??..yy;,S,,{?+yy } r .?ti s ?uC ( ?`?{ F k ? ? m KY`.' _. - Fl1 "q' Y' o'P,. xF' ? ? ' r,.. ?{f ? r s i m tr ? y, i ??. v F l ??s• n y„ r s r _ ? . 3 4y1l r za i. hc. b j y;:F `y ...ir 4 c rt p ,.•W? r , `r ?' '>,7`.r` f '{ ,g vWt, r'+d .a3P _ Y-a-Y G i GaL d''?[vs aa???sl. r - F '?' r ?` «} ' ?' t e - '' ? s ??Jn }k yf ? <- ?.'i•. -cs ,-? { 'E{- f S},?'y'?r .? w '? x.,r ?` _ ? _ sf ? '}> .h a?i?ct " r•'?F..et + ?'?„ti'?,. , 'hti ? fi S? krD g`A- XFfr t°" ? -<,r. ? 1y?3^ s?F ?,3`r?-I' r, ? a?i •p, ?? g'? ?•fF ?c -'+e ? 3 ?,r-r.. i; E ?- t tom' - . ? o- ? ??.• '^- ? -.? u '#? 4 r (•. Yti ssr krs*,f qx?,.t}e x 3 r r???4?k,.r' ; t "a °Z`'tt1sr'' a .srr x+y'e N?sK .Fj^?;e ;,wC ,{.,s s?Y ;•;" .r3`'yi€.ct,F ?wJJ .r T `s h. e DACRIS'e M1 l ?.. ' 1 •r111 :.. ?.. :a". f t C??f- x f w + t tit"'' t: sJ + :Yi P4, 5 {3? Jl?? .T rf t f}?i It ey-f' Y t"3 Y-'3^, P in r v'" 1 - ty .}f 1`x}r .r^ Yl L'Y: '?. xa lv?i` ?r?c77?O.S+ rr t ?r ?. _ _ ? s ¢ '?t? x ?` ? ? 31 ;c •,r GG? } +s{f ? :?.?F'???r ? T c?'? t {z ?i•:. z ?.r*. ..r - {-?_ .i'MT i w'`?G ?? x't7 ,.i ?? i???x` r". ??..3 f ?. -I A X z r'y --c. ?'v r e .? . z •` r.. p '? - } ' t ?" z v ¢r ?, ,s +r x- ? ; x ? ?,`6 <'Y?^t .?? °'F.? K r ???. ?''-4+?'t < ?? ?? f X, rsr .# 1. n_ ti Z ? ? •jr A [' +.-? ? ?? v?4tc+, ?a s?t.?z? ? 95. i •?? '1 ?j4 r r? .4. r rt a?'° ? ?+?`?? ti? ?T? v'lx<??yy ? .!/: 'Ala 7 r?is"L - i ^+ j 1 z zoZ ?_ is ' i •? w r r r'+ S' . 1 - 1 7771 •rF: ;J:rr " S I n" rL; xry? ai y? } l ? . j, ;?". r? '{5 a ?? ? a ?rt ?T }'fit •` i.`.A r F ?l' ?! y ? t* ?Iti Y n -• -t .. .fir. I i t ; w 1 r I V??Ir L 2007 Vail. Snow Daze Recap Report TOY Commission. on Special Events EVENT GOALS/OBJECTIVES • Target a youth-minded, adventure seeking audience, with'average age of 35-40 and HHl of $100j000K+... • Attract additional'Vail Visitors from in and out of Colorado. • Entice early season visits. • Differentiate Vail Mountain and the Town of Vail as THE PLACE TO BE EARLY SEASON. • Attract incremental Vail spending $$$ (Lodging, F&B Merchandise, Lift Tix, etc.) during a typical slow period. EVENT OVERVIEW - Overall, the event was a major second year success. Some of the highlights are as follows... • Marketing and PR campaigns were very successful - major, coverage generated over 20 million impressions and well over $250,000.00 in value. • Media included television; radio, print, new media and more • Strong sponsorship for a second year event - with roorn to grow Two concerts at Dobson including Ziggy Marley and.Social Distortion • Roots & Ludacris concert at Ford Park - Town Jammed around concerts- • Vail Mountain had one of its largest days ever! • Bar parties took place throughout the week. Additional parties and special promotions, which were.not part of the official schedule, were held in town after each -concert. • On-mountain events included.the inaugural Dummy Gelunde World Championships, Snow Jam and Super well received Demo Daze featuring over 15 industry partners. BUDGET Highline Sports & Entertainment, Inc. 2007 Vail Snow.Daze Income Statement (as of 2/15/2008) Actual INCOME: 420 Sponsorships 559,296.00 420,5 CSE'Funding 551000.00 421 Entry Fees .80.00 421.3 Ticket Sales 190,319.00 422 F&B Sales 42,138.00 423 Merchandise Sales 1,445.00 Total Income 848,278.00 EXPENSES: 510 Event Ops - misc 28,643.00 517 Entertainment/ Bands 449,996.00 519 Event Promotions/Advertising 4,883.00. 520 Event Merchandise 41248:80 525 Event Supplies 19,488.00 526 F&B Expenses .18,165.00 527 Equipment Rental 30,027.00 528 Per Diems 0.00 530 Portable Toilets 4,563.00 533 Prize Money / Appearance Fees 3,000.00 535 Public Relations 20,218.00 538. Venue Rental / Site. Fees 101000.00 543 Wardrobe/Uniforms 105.00 550 Event insurance 3,500.00 555 Equipment. Repairs 110.00 605 Outside Commission Expense 0.00 617 Bank/CC Charges 0.00 -620 Auto Expense 0.00 625 Library Items 0.00 626 Pre-press/Design 6,483.00 627 Licenses and Permits 917.00 628 Printing and Reproduction 7,739.00 630 Office/Computer Supplies 413.00 631 Office Expenses 0.00 636 Postage &. Delivery 1,951.00 638 Web Site /.E-Mail 2,365.00 640 Event Travel 1,488.00 641 Meals/Entertainment 316.00 644 Event Lodging 23,753.00 669 Contract Labor 2,250.00 670 Payroll Expenses 93,157.00 671 Commission Expense 83,894.40 Total Expenses 821,672.40 Net Income 26,605.60 MARKETING/PR OVERVIEW See Media Coverage and Public Relations Media Highlights EVENT RESULTS • Estimated event attendance: 20,000 • Estimated Incremental Room Nights and Revenue Generated by Vail Snow Daze. The numbers below are final estimates for the 2007 event. Incremental Room Nights Estimated attendance: 20,000 Those who came just for the event: 60% Those staying in Town of Vail lodging: 80% Average nights stay in Vail: 4 Total Incremental Room Nights: 38,400 Incremental Spending Estimated attendance per day: 3,500 Average amount spent: $300 Event Days: 7 Total Incremental Spending: $7,350,000 Average lodging price per person per night: $200 Incremental room nights: 38,400 Subtotal spent on lodging: $7,680,000 Number of days in Vail not for event: 1.0 Number of people staying additional days: 3,500 Average amount spent per day: $300 Subtotal spent on non-event days: $1,050,000 Total Estimated Incremental Spending: $16,080,000- 2007 Town of Vail ROI C Town of Vail Investment $55,000 Total Value of Media, Public Relations and Event,Related Impressions for a top-tier Presenting Sponsor (such as the Town of Vail). (measured_by Event Industry-accepted means). This number is based on the projected PR and marketing for this event and estimates from this event last year and other similar events. $250,000 Return on Investment through Media, PR and Event Related Impressions alone: 4.5 to 1 Est. Incremental Room Nights Generated 38,400 Subtotal spent on event days: $79350,000 Subtotal spent on lodging: $7,680,000 Subtotal spent on non-event days: $1,050,000 Incremental Spending Generated: $16,080,000 TOV Tax Receipts (Sales - 4%, ST Lodging-4%) $643,200 TOV Return on Investment through Incremental Spending 1,000+%- POTENTIAL FOR GROWTH AND DEVELOPMENT FOR SPONSORSHIP AND MEDIA EXPOSURE For 2008 and beyond, Highline will tweak the evenvand con`tinue.to bring in national acts that draw large crowds and destination visitors. We now have a tried and tested foundation in place from which to continue expanding thereach of. both sponsorship and media coverage. HOW DID THE EVENT IMPACT VAIL'S "SENSE OF COMMUNITY"? For a second year event, Vail Snow Daze did an amazing job of impacting Vail .'s sense of community. The event, especially the concerts, really create a space and place for bringing the community together at the beginning of the ski season. [?/-?/7J? /?Mjj r ."s '"v. .}S ffr: i4`- e•F-t'C. `?v`'{4'{ '4' r - f r Remember being a kid and getting a Snow Day?'- Decembet3-- 2QQ7, Vail Snow Daze recaptured that carefree feeling hosting the big est. erly? season bash the mountains have ever seen. Featurin a super b h et ,jad mix of live music, street, bar parties and on-hill antics, --11 1" enjoyed E r the early season snow (nearly three feet fell.throuhou theusef F , event) and unmatched terrain in Vail 's .Back go, wls c Vail Snow Daze officially jumpstartedt:the wince ?seaSO _w t o' at Eagle's Nest featurin s onsors: and over 1 a imai:. } 9 . P u dureii ' i4nk4,' t , Skiing Magazine, Live Music on the Decd ati?dwitls?' ` Ss Bones and Lynx, Snow A rn.featuring .? :%g?c end-;oeatly. o e dens "' f from across Colorado and:.,a-Warr . l idler r` 7 s . screening Dumm .Gelunde WorId, ? , . y ?mpibn s. a ? f 7 77 tie' ` purse,, numqrouabar partia, three, Os+euiertt# Zf y * 7'K ? .h.• ' }i N ,y *? S' s .. `?g9y Marley,ocial Djstortici.udar?a adn'e Thi, 4 "?..- S? . •s } = a r 1 J? +,F r -$. ao y, ?. ?. ^i f ?y ,?,r } `?.t rrv i?t , R { a ,. , bl _ c i •c Ei ? L ts-Y 1 s--t .a. ?"?.`) '-je r ? ,. ? -s' *v t, • .ti .:A 4 { .' t H '. ?t 1 r,.' '+` ter,.. e7? E r - 'G J 4 "5' Y, y 'f C,t, y ? = y •• ' 1 _ } f 'f 4 Y?1 ; -1 l ? o ,4 t y'F .? 1 <( r 1'• f t5 F i' ?+ ! r .t h..t'i_ :i.1 s K•r 4 a "s Yy a •?- a' ¢_ ?`', d.i "t _ ;h Y F '4 • 75,000+ visitors over the week of Snow Daze {- -s' jl. • 20,000+ on-site attendees for Vail Snow Daze .eve;nts' ` „ '' • First annual Demo Daze at.the top of the, Gondola-wit oyor.; corporate ski industry and event sponsor activt?+rr' r k '? T a. t 1 N Nti? C ??u t? V 3 • Over 15,000 unique • 8 snowballs in three at Mid-Vail. Ughhh i ?.. ? ?. ? .? ? ' f. * ti s 5+'?, tr ?. •?y Ei •a .icy, < t -, t , . ti E r ?, web site', visits to, valsoz+,+?tr z ,t? : ?i r r minutes -'s'ate : to w _b 44 n ir thesn© orst3 12 • pairs of skis; 1. Xmas trees r c *? r?YF' , 1 kc y bu head. 1: toilet .4 ots 1 0 t' 4 T Y crash heap following Dryh0c,rrpt Ch pi,' 7 tale. musical' ts? rf 3f'i.? t ` .h{4 ^ i r Cf'? ? t `•t' ? i,t ?. + ?:y ? J - f ? ? ,r. '..EC S? V ?? s 'r s? aY', ,' `' ? a. E '¢ `''t ? t ? 4 i"''? r u 1 ;Tt ?3 1ST ti 1• t4 Integrated Sponsorship Assets << ..Jt ? ?aa ,?,}{ Print Vail Snow Daze was promoted across the U.S. via national, regional and local' 4 publications. Multiple 4-color ads promoting the event were published in natiooa print magazines Skiinq. Additionally, an extensive'advertising .campaign 10.6 L.10ed"a 1Qb,t e r j: Front Range of Colorado via the Westword and Onion.--a hd m: the:;f igh 60(1 Post Independent, Asoen Times and Summit Daily. PR k k t.o i? Multiple Press Releases were sent to local, regional ,Jii flt ge ?.' exposure, increase participation and ultimately continue to` 0,0 VOW-. interest of Vail Snow Daze as the bigge6 early sea$on .fa h As the contracted public relations agency foT Vail +n-OW s + `3 R ^ y conducted a comprehensive looal, rgi6r1Ia?ipa?a I; ibtr,p ra ? ,E,4 ;%W - • I'- f ,, ° c, z? : G f_: ,? 4203r y? : ?'. t ?• s h,tk= a r--? r Given the audience for these. events; end the rq ?a { ?: "fad " r J online sources' we felt it imperative ` o + dr e a Sara y`)({j? 1? ' . '1 (y?y'y?/?? '' 't • e... L •. IP t F, ?T{*`?` 5 r' 'r? l?+fF p 9 f 'F - F r Y I ;h course, traditional-me dia is stir: i4rtartt?, o?tactr?ir*dFv ?? appeal to .the ,Snow Daze edict ?' ? 1 (t ?" ? '? .y - .<1. 'rr£ ? ?'+? +.•"yt ? :a h ?Ci -.. ? ' tjr, r, it s;. li a ?^ e -r `l > .i ?;¢ a b '? h } ""RF.u d Yry iF to tw n w b °? ?. ; i t• t? ? ' ' .ti <t f , q?fr tr ` ^ '? ? ff ` e j P? ? ?. ? s' n y ? i y.' ? ? ?, ?.C? ?, ti " `096 26 ??' r ' ° ?'' ? " ?'.?` '-...r f4i ^ Z =u' rS ?"? r •4 ?. ?r ?1ys j' a f ; . ? ? 'r d. d r ?JL. t ; ? ? f.'„ r `• ry ? ;! _ ? e t• - F 'rte -?. „ ?y??,LL y + ? y ? { 1"? J L q-?W ?{ _ t { +9? 7' s? i.'AF j .+a'. r. ix t ' Y , r - a P, c .? ?`,k ? t. {t< ,?` - 1 r ? i.? r .t? +iz i Ih" 04, ? t(.r -. i ..i•. i OKfV ? C x, Integrated Sponsorship Assets PR Continued... ° r Kit p' 4 ?? Y??S Executive Summary Y Denver) a J ?' 'f In Market visits: 2 (New York & In Market media calls/appts: ` 19- rn 0 Promoter interviews: 3- Musician interviews: 8 Media outlets hosted on-site: 14Y?1;;1;`r Tip sheets: 2 r` t?'?Trv Press releases: 7 6 4N Media alerts: 4`:a ?F33 Et Media placements (to date) 58?(rTcacked/;1 i sec) ?. < rn y ?"?f aY_T:, ?drxgyy E.9 titiy Forecasted media lacements: P . a r ?tds 'x ' -ta ssa. Asa ??,?„s-,?"3 ,, 'C?' •*?. ? ? s n' ?' ?', b. Event Collateral J, : AN Collateral:. materials :weredistnbutec#I?oct`tl?$ ' r 4 ?+" r?' N'4 -,t includ'ed 2..4x36 and 111 x 7, full cola ? steps a ?a ( e '? *t r'r? 3j??r :?? r?i 4'}Y• i`?.C. Fu t' ? ?i. F ..? ??. handbills, festival conpases?t?1/II? logo proiriiriently featul-edt' a,'x ° `" ate" ; yrymR w 32z ! v\• .max i f f ?y?? - # ,? to _ at E,d a to M+' S• a.?.t ,}t g t? r$ i' v`' s u? ?xa?.r? K a r° ,?t fly 4,r 3 cr9 . ? J 5 ? r 4 i W i S. i?; w-?7-._+y°t` .?•,.e 1. '_ s [$w'` a ?i- Cl?i?:?:.?'` ??"y,± & -.?t?ir't..s•8?1' t?t';fC?`??_?.?tt`I?;?'?4, i i t 9 \ K ?'7. ,'4 tl . I ' } 'k? f L„s4.J ft ,x> d r- I ell A& A Direct Email u {' Permission-based emails and online newsletters featuring Vail .Snow Daze were sent o by Vail Resorts, Ski. net, Onion, and the Westword to a qualified database highlighting-event oerings The emails referred to event schedules, upcoming concert reminders; =and other Vail S. ho Gaze a .y e 1 activities. ,. Television Custom :30 spots aired on RSN affiliate KVBA TVB. Vail Snow Data p it! rilult is Yetevl$ oct s ' interviews and event features were broadcast throughout the Vail?'•Vailey,yineluding ICVB `TV$ z and Plum TV Channel 16. Event management mentioned TO multipletiroe_ th1?a Qu the= campaign. f S r„? i r ? f'?'3,2 •'. s 'r? Gr Y r? t ??a "'?+'r .n, Radio , , _ ,?t[?;. x r > _ # ,t• i r - ;, .+ ?t , r'? 'til t More than three hundred. (300) radio spot, live'rrt?Ittlott$?'n ir4edio1+ir?viv?;{?d/siil 3 ro h 00, In 1(41lis 1i* ?e 4 Snow Daze and its sponsors, including T©V. Radio bins ' " W "1 Zephyr 97.7 FM, NRC, Radio and: Denver's.:I OKl ?1QZ:S ' rl ac i ( q- h 7 I ` ticket giveaways and-event mentions -Theca statiar?s +` luo fi i go ?n g" ? l j ?x '? 3 Tay .. . \ 3? i t .l. - r r? t ?t t k 109.5 FM, KCMV 106:3 EM; KSMT 102,3 O. at d Kty? sit t Event Announcer t>' j? yr? F z '? The. event's professional announcer i.n ti`d 0e __' i1,` V l u p)o° ? is i#, lM ? o 4,. event, including :the'.three hepolineri+ttd Qrtty,ltd? Daze, Mid=Nail °dncerts Qm' they Declt ind utrtarus liarar+l;e. w yr«y r A> : s ?. , J4 a 'ti ? ti^r ,-? `? ,• ; •? y'3'r ? +,?., fly c +C •"Y ?? "9f"t? ? is ?? ;r4 ? ??,<r t _sr "`,?, r i "i'? $J:? er ?t?+.k "•??.yrt *??G ey 3` ° ? i;,??Ya ?? M?'?? ?r•"sX ,t; ?7f l?'Q ,_ s ?,a ar ? i t. t t?F'; ?s 'C'4 4. ?:, ?•r , a ? i? .? ray 'L 4?n ti??'4- b?? ?3 t.. L: Qr t`"` jn?,.:"t .ors S . ^t ?. X41 ? ,- ? s ? t ' . y7'. i .; F # ° $ ® , s •s.?.? .,1L i a. F v z""fi t ,# a r»<t {inf.,, x:f ,? ?5.-ri t \ rh ?#"t 1' y' y. "F+j'•`"T' S '} -S't`' i ? ??t• J,3t;?i J,?, ? ... :. .:.i. _ r ,..t:. .?_-. .?_ r. ,_ -,._ c:i. :x-.= , i,-?, `?6 :.:'f'.a. _.'_?•t i.. ?. _? ...,. --=Fo ??r'.t '?.-?> ltd, ??_T'?'n9'"t.??,?°._'?+fiE.e?2? ?? ,?'`?'?,J ;i.'?S . r , .K ?? ia""r.'?' y •+l.;y??s? L;Yt?'iTf'..?,t 4 ?a ` :-. t? ? ` s• P ys ? ? rs ?. att. t e? Y, JS i a?,r, i M1' ,? t 3. -r Online V Vailsnowdaze.com featured event information, TOV logo & I.D , hyperIink§, pict4ces'anfd much more. Vail Snow Daze also received features and. hyperlinks on popular rl 'r }? ci 1t..,, ,? globally, including vail.com, ski.net, westword.com and, visitvailvallev..com l ?,' t a Si na a TOV's logo was included on one 1 double-sided 4'x 20,: () `town banlneroitto Lionshead, and roundabout signage in Vail. ?: ?? Y a'l 'F r x r r ' _ r rta I. r r,K" ?, ti y rr ??Iti y'c r ° t s, }fw On-mountain, Vail Snow Daze static-clings,. windblades,and 0 ',rbanp to raw r? r + 1 Y j r?}Y ` ;t? prominently displayed at base areas;. Eagles Nest anct MId -M more. In-town, oversized schedule a-frames rovers placed it tt Village and the entrance to Lionshe'adl On-site, Vail Snow Daze signage was pr art 4A htIV.0 j4 4a a t -1. A Extensive signa a was laced at the.Z; ` g p., . . 5 9g N r ey nd la i Dobson Arena, :as` well ;as: the Dummy Caefn41le;Mrlcamp The. 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A r ff TUESDAY, DEC 4 *WJK III Peter Bhak at the Gunt.da i-St00PX (7ow,1*1 l:..kl Front Pam. (:Minkel. WEDNESDAY, DEC S -VULMY N., I). & DI Nice B&L Fagk'+NeN S-VMPX Stw% lam featunng I ?I I ogle. t inklen Peak MA-0111-Natan Post Panv featuring III logu. - 5amana ,; 11 ` t'a t<? s ?R n Y. DEC 7 _21 _iZ-MWX I gin: M. an dte O k leatunng Liao g Botttw Mid \`ad . +1><L OAY Iknm l ?m 311)14ar Wak, F a?Jc'a Ica 740t00PX ?ociallT . lwemlwtoctt.IRttlncn,lteltr IIATURDAY DEC 8 ?'Z+OOPX1 Lqr ?{fRn'\'adll;«\IttucmthlR•nk ? 11J. DaY' Iknto 1 Rue A 1?i 14on HH<<k. F?e't fka ! Allunitn'(+itn WacUO& d.- %90oPX l,datri. A the 14axt C.nan Ft.td Palk . ' r1PX42AJ[-N»st 1\w Pan 1 ap W¦an .,?. 2 3 •.? 1 t h 'ri i? i J• t- 3, y., "a GyG t^'?, r (' c r F t T? ,?•"'/ ?sF `t `r t i??",I, ?' t "i - Ott I?? fir., f 1` s 5 -?yaf+ q'45 +?`. t s ' ?, °• fi't'•y.,F `u' Tr1ESDAY. DEC S -AI.I.DAY-Ilntr.l2arrA' 1111'.n, W.k. fJ?e',Nru _t f. • , X-%m- Ian h-A umq, 1)J 1.Vk. 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' rq f Sj?K tf T'1? t- Z {5?"a„sr'rt,w {tom]/, ?. ?r .? ,.,.-p Yt- -ij A j +? i. Y k \7 77 7?, a .?8 ? ? Y ?,s F?.?.: 3: ? r*" k•Lr"'?-r`4..?L, '?`? 'SKJ ?? .. .. r. r4 (? ter. ? . r? ? 'ts t Iy 3 f r .Yy F J ? a ja?yy.. ,?? t f.r ,7.{4r 4x ??•k f ? .: - L s ff s r .k- J J ? ? r 2007 Holidays in Vail Post-Event Review .. Event Dates: December 21 - 31, 2007 Original Event Goals: • Showcase Town's community celebration with an ongoing tradition. • Tie Lions Head area to the Village, via the Light Parade • To continue the annual New Year's Eve fireworks cek.L.a&ion Summary of Event Components: • Light parade from Lions Head to Slifer Plaza, along Meadow Drive, featuring 4 themed floats, decorated fire truck, decorated bus, parade characters, Santa, Vail police and, Mayor Dick Cleveland. • Community. caroling groups and soloist singers participated in the Tree Lighting by Mayor Cleveland. Dickens carolers continued to caroleach evening in Lions Head and Vail Village from Dec. 26-31. • New Year's Eve fireworks at Golden Peak following the Torchlight Ski Down on Vail Mountain Event-Schedule: Friday, December 21: 5:00-5:30 pm 5:30 pm 6:00 pm Monday, December 31: . . 6:15 pm Estimated Attendance: Free caroling in Lions Head Mall Light procession fi u.JL Lions Head to Slifer Plaza, along Meadow Drive Tree Lighting in Slifer Plaza Torchlight Ski Down and Fireworks, Golden Peak,.: . 2,000 - Light parade and Tree Lighting 29300 - Torchlight Ski Down/Firew r,.:.s Challenges: 1) Community Expectations of the event,,` specifically Lions Head' area merchants, and how to address expectations and possibly meet them. 2) Event's Identity and %o.,..'.inuing tradition. Funding must match new additions to the event. 3) Inability to control VRI decisions re: scheduling and personnel guarantees for Torchlight Ski Down. t; -' HOLIDAYS IN VAIL 2007 BUDGET ME Contribution. $35,000 Expenses: Advertising/Promotions 6,210 Printing/posters/brochures 300 posters; 2,000 postcard brochures Newspaper ads 4x/wk for 14 days; 1/2 and -full page ads Event supplies. 2,030 Signage Directional/event schedules Decorations/candles PodiumMgil candles Children's treat bags., Operating 'Expenses 10,990 Entertainment Carolers (event night and week of 12/26-31). Stage/Sound Rental Equipment Rental Staging/podium = Children's Entertainment Holiday characters Light Parade Floats and float decorations Fireworks 10,000 Administrative Expenses 5,770 Staffing Part time event 'staff/year round --..L actors Management Feefinsurance Planning, coordination, overhead, event insurance Permits, Total Expenses: $35,000 5 Annual TREE LIGHTING DECEMBER 21 at 6 PM 5:00-5:30 p.m. Free Caroling in Lionshead Mall 5:30 p.m. Light Procession from Lionshead to Slifer Plaza 6:00 p.m. Tree Lighting in Slifer Plaza Slifer Plaza in Vail Village NEW YEAR'S EVE Torchlight Ski Down and Fireworks DECEMBER 31 at 6:15 PM Golden Peak i Eagle Valley Events Tips for a Safe Now Yeats Eve Celebration In Vail a youYe:1 or older. • If you elan to drink make a l Arrange for a desipnated ddver or an altemadve ride home. • p vour m. To access the pedowlan areas of Vail Village an New Yeses Eve, bring ion. No acre under 21 wW be , ., I unless •.::ad by a parent or guardian. jilj? Consumptierh of alcoholic beverages on the streets of Vag is .. ::. t. Celebrate • the New Year at one of VaTs bare or restaurants. Note: Many location require reservations andlor a cover charge. • Keep In taudh. If you have children alebrall, In town, have them cheek with you st certain tlffm during the everdng to give you peace of mtrhd. Be setkufficiam. Know the phone number and address of your lodging quarters in can you s:r•. •,.:: horn yourparty • { j gp M.A.1 Was in bars end at 2 a.m. per Colorado law. If you're ur dw 21: • Know the law. The legal drinking age to Colorado is 21. Naletvs wa face deterdion or arrest. • Woos amemi YA be dmked. For your safety a special Evart District will be in place dowrdown from 10:0 p.m. an New Yeses Eve until 5 am. an New Years Day to reduce , In Vail Village. Amm to Bridge Street and the other pedestrian areas within Vail Visage will be gmked to ages 21 and older urdess .: ,:. ; .. ] by a parent or guardian. • A time to be with the lamb A'.. curfew urAl be In place for ages 17 and under unless a,...,,4 .3d by a parerrt hr guardian or.oU.t ng ham uwrk or a New Years evard. The curW nms hpm 10:30 p.m. an New Years Eve umil 5 am. ah New Years Day. WaUn face detention or arrest. For more information, call 477.3609 Tips for a Safe New Year's Eve Celebration in Vd NEW YEAR'S EVE Torchlight Ski Down and Fireworks DECEMBER 31 at 6:15 PM Golden Peak Mff? Wdl1 I'0 ? l Eagle Valley Events If you're 21 or older. • If wu dun to ddnk make a plan. Arnmge for a ::.: , - :.. ddver or an rMe home. • Bd m v= D. Ta access the p 'a. areas of Vail Village an Now Years Eve, bring ids..: No one under 21 wPo be adin%ted unless a :.1 by a parent m guardian. • ,gnCo vitm pAon of alcoholic bevmiges an the creels d Vag Is p ulfted. Celebrate the New Year atone of Yalrs bars or rastsurmda. Note: Many locations require odor a cam charge. • Kew 1l1(pYd+. IF you have children in town, have them drsdc with you at certain gmas chin the BVe" to glue you peace of mind • Be ad-inficient. Know the phone number and address of your lodging quarters to case you beewne a ,a •.:. from your party. • LiOhis.m0. Akahol sales in bars and at 2 am. per Colorado law. M you're under 21: • Knew the law. The legal spin Colorado is 21. Vudatars wig faced . ,:. I'll oramest. For yaw safely, a Spacial Everd District will be In place • dowitovm from 10:30 p.m. on New Year's Eve unl0 5 a.m. on New Yearn Day to reduce erasrdin. In Vall Wasp. Access to Bridge Street and the other pedestrian areas within W Wage WO be limited to ages 21 and older urdeas a ... „• J by a parent or guardan. • A time to be with the family At. . carlew wip be in place far ages 17 and under unless :..:.1 by a parent or guardian or returrdng tran work or a New Year's event. The curlew nms hm 10:30 p.m an New Years Eve untg 5 an. on Now Years Day. Violators face detention or arrest. For more information, call 4773699 • l v FREE to the Public! NOLIO"S IN VAIL A N N U A L 't'ree Lighting FRIDAY • December 21, 2007 • 6 pm Slifer Plaza in Vail Village TREE LIGHTING with Mayor Dick Cleveland For more information, call 477-3699 NEW YEAR'S EVE 1 Torchlight Ski Down and Fireworks j' Eagie Valley Events Golden Peak, December 31, 2007, 6:15 PM NEWTA L Tips for a Safe New Year's Eve Celebration in Vail If you're 21 or older: • If you Dian to drink. make a plan. Arrange for a designated driver or an alternative ride home. • Bnna vour ID. To access the pedestrian areas of Vail Village on New Year's Eve, bring identification. No one under 21 will be admitted unless accompanied by a parent or guardian. • Stav inside. Consumption of alcoholic beverages on the streets of Vail is prohibited. Celebrate the New Year at one of Vail's bars or restaurants. Note: Many locations require reservations and/or a cover charge. • KeeD in touch. If you have children celebrating in town, have them check with you at certain times during the evening to give you peace of mind. • Be self-sufficient. Know the phone number and address of your lodging quarters in case you become separated from your party. • Uahts out. Alcohol sales in bars end at 2 a.m. per Colorado law. If you've under 21: • Know the law. The legal drinking age in Colorado is 21. Violators will face detention or arrest • Village access will be limited. For your safety, a Special Event District will be in place downtown from 10:30 p.m. on New Year's Eve until 5 a.m. on New Year's Day to reduce crowding in Vail Village. Access to Bridge Street and the other pedestrian areas within Vail Village will be limited to ages 21 and older unless accompanied by a parent or guardian. • A time to be with the famrk Atownwide curfew will be in place for ages 17 and under unless accompanied by a parent or guardian or returning from work or a New Year's event The curfew runs from 10:30 p.m. on New Year's Eve until 5 a.m. on New Year's Day. Violators face detention or arrest. Holiday Lights • Hot Chocolate • Caroling • Santa f e. A CHRISTMAS SHOW CHARLES DICKENS' CLASSIC TALE "A CHRISTMAS CAROL" COMES TO THE VILAR PERFORMING ARTS CENTER. )AILY SECTION 8 FRIDAY, 12.21.07 , (.\'??1•:I 11(r?,:'. 1l'I?a.l,';I:,?i;t i Irty,,llr?r,1\I'.;1: ( ,:;- - _ tom.. -I ,i .. ,. L?, ? .. NAVIGATING HOLIDAYS From a living nativity scene to ice skating with Santa and even Vail's first matzo ball, there are plenty of cheerful events to keep you entertained By Sarah Mauwlf and Q.. ,.: ? Schnell SMAUSOLF.-VAiLDAILYCOM AND CSCHNELL-VAILDAILYCOM Vail is a great place to party during the holidays, and not just because the valley's prolific snowfall promises that cov- eted white Christmas. Santa will make several appearances this year, including one on ice skates. Vail's annual tree-light- ing ceremony will adhere to tradition while a flee Medan- style dinner in Mintum will improvise on it. Browse the list below for a sampling of holiday events. Awn LIVBVG NATIVITY, Eagle River Presbyterian Church, 4 to 6 p.m. Sunday. The event is free. Call 740-0040. Asa child growing up in Baltimore, Maryland, local resi- dent Chip Howard belonged toa Boy Scout troop that put an a living nativity scene complete widi live animals each year. "It was a brood message and 1 wanted to stun a tradition out here," Howard said. This year is the second year that Eagle River Presbyterian Church is hosting a living nativity scene, wmpletewith miniature donkeys, horses, a goatand maybe even a pig and a cow. "If all works our it will be very cool," Howard said. "It's a tradition that's fallen out of vogue but it seems to be coming back among Christian churches in recent years" said the church's pastor Rob Wilson. Along with the living nativity scene,.children can enjoy arts and crafts, and refreshments will be served A Christmas dinner is open to everyoneimme- diately following the event. Beaver Creek PAT HAMdTON-PETER VAVRA HOLIDAY CONCERT, Beaver Creek Chapel, 7 p.m. tonight. Tickets are $20 at the door. Call 926-3704. Pat Hamilton mid Peter Vavm are teaming up for the 18th year to provide a holiday concert to benefit the Vail Valley S.ilvation Army. Expert good old-fashioned carols like "Chestnuts (toasting on an Open Fire," along with Holiday Happenings, page B2 PRESTON UTLEY I pulley&aildaity.mm The Dickens Carolers entertain the crowd with a holiday song during last year's Christmas-tree lighting. B2 !! Friday, December 21, 2007 THE VAIL DAILY II 970.949.0555 It vaiidailycom Vail VAUy h".3 many holiday offerings HOLIDAY HAPPENINGS "W PAGE In .t8ton's original compositions. "The concert is magical and a great way to see friends and share holiday music in a special setting. It allows you to take a deep breath and focus on the beauty of the sea- son," said Tsu Wolin-Brown, director of the Vag Valley Salvation Army. SANTA APPEARANCE, near the ice rink, 3 to 6 p.m. today through Monday. Santa Claus and his elves will greet chil- dren at the Beaver Creek plaza: Vail TREE LIGHTING, Slifer Plaza by the Covered Bridge, 6 p.m. today. Call 477- 3699. For decades, Vail has been celebrating the holidays with a tree-lighting ceremony in the heart of the village. 'It's a nice holiday event people can stop at and then go on to dinner or apres sld,' said Laurie Asmussen, owner of Eagle Val- ley Events, the company organizing the event "Just kind of a festive atmosphere.- The event kicks off with a free caroling performance at the Idonshead Mail from 5 to 5:30 p.m. Afterward, the mayor, Santa Claus, a fire truck and floats will proceed from Lionshead to Slifer Plaza Music will accompany the 6 p.m. tree lighting. A brass band, carolers and a girls choir will per- form. A singer will also a._ f-.... a tradition- al Jewish rune during the lighting of a menorah. Along with music, an ice sculp- ture and free hot chocolate from Starbucks will greetvishors. Sponsored by the town of Vail, the tree-lighting typically attracts about 600 people, Asmussen said. SKATING WITH SANTA, Dobson Ice Arena, 5 to 6:45 p.m. Saturday and Sunday. Ca11479-2271. Children will have an ..anity to ice skate with Santa. Arena manager fared "niecki said he hopes to draw 100 people Be event each day. would imagine it would be fun, enjoy- able," Biniecld said. "It's not your typical vis- it with Santa" 'Adults pay $6 to skate; chil- dren 5 to 12 pay S5; children 4 and younger pay $2. Skate rentals cost $3. ZNIXrLO BALL PARTY, The Tap Room, 9 p.m. to close Monday. No cover charge. Call Eagle Valley Music CDs I DUDS I LPs 1011mi s Back row West Vail Mall Dairy 10 am bi t 476-1713 ...................................................... Marriage Is a great institution, but I'm not ready for an institution yet. 476-7887 or visit www.jewishvag.com. The poster for Vail's annual Matzo Ball Party says it all - 'Come say L'chaim and schmooze with Jews from Vail and around the world." This is the first year for the evem said Rabbi Dovid Mintz of the Jewish Resource Center Chabod and the event organizer. 'There will be many more (balls) to come, so that the Vail Valley will have a matzo ball like they have around the other big cities (like New York and Chicago)," Mintz said. "Everyone is on vacation, and it's the per- fect time to get together. Everyone enjoys a good drink and might as well get everyone together in one place, he said. You don't have to be Jewish to come either, Mintz said. "Come and be prepared for a good time and meet friends from all over the world." "ICE ...AMUSICAL JOURNEY, Dobson Ice Arena, 6 p.m. Dec. 27 and 28. Call 479. 2271. Similar to a dance recital - but on ice - this skatingperformance follows the evolu- tion of music over time. Children will skate to tunes from The Beatles and Michael Jackson. Tickets are $10 for adults 13 and older; $5 for children and $25 total for two adults and two children. FREE MEXICAN DINNER, Turntable Restaurant, 4 to 7:30 p.m. Tuesday. Call 827.4164. 7:,.I:_.,, to the Turntable will experience a free Mexican feast Enchiladas; tacos, bur- ritos, Spanish rice, tamales and ham are among the offerings at the "Feliz Navidad" dinner The restaurant has been hostingthe free Christmas dinner for about five years. "Everybody's welcome," owner Darin Goodell said. "You don't have to be needy. You can maybe be in need of company! People attend the Christmas-tree lighting during last year's holiday celebration at Vail Village. PRESTON UTLEY I pufley@wlfdaiiywm INS70RETASTINGS. SATURDAYS Mae West ; FROM 3SPM COME CHECK Otfr OLNL ALS ALLOM THE STORM ' 328-CORK (2675) t'kilDaily ?t4ei4.yh?r?? Aeon Dom CapKalydeaar., traps .wasadr.Rm?edwm..nm N Us Alvin sml the Q imounks - PG Dally 1:00 4:00 8:10 I AM L99MW -1`613 Dally 7:00 9:20 National Treasure: Book of Secrets - PG Door 12:40 3:40 6:409:30 Sweetly Todd: Demon Barber of Pact Street - R easy 12:50 4:10 6:50 9:30 charge wlimt war - R Walk hard: The Dewey Cox Story - R Daily 1:10 3:50 8:15 Deily 120 4:10 8:50 9:00 tickets make great holiday gifts - on sale at the box office. AMn and the chipmunks - PG Daily 1:10 3:50 6:00 ............................................................ No Country For 11N Men -11 easy 8:30 lnal Treasure: Book of secn is - PG Daily 12:50 4:00 7:10 I Am Legend- PG-13 Daily 3:40 8:00 P. S. I Love You 411 13 od ly 1:00 8:00 011110"WVIN7NIiS"lot Nair-$17:99 ANGELINE Plhat Nair $1199 JOELGOTTChv4Cab,&r- $14.99 VILLA DONNA Barbera $8,99 MOEr & 04ANDON Whles Star..... $39.99 Addla 1.768 $24.99 JACK DANIELS Whiskey 1351e......_ $39.99 SUM NEVADA12pk $1299 hGH ` r? THE VAIL`DAILY .Il 07.0. 49 0555. 11. yaildally com . } " KRISTO Fireuvorks .turn the _sky red: as they explode over: Vail Mountain. on New. torchUght parade ,H/0 SPORTS 8 TOWN O ?I, a Copyaght © 2008 All Rights Reserved 0 'H/GHL/NE SPORTS A 9RTFRTCI1dWENT W iat is tie community )ene"i- : o" a arge event w sic i ias mu ti ) e sponsors anc t iere-bre everages tie )u ) ic do ars to a iig i degree? and - ow can tie Town o,: Vai ge- s )onsors ''or sma er events and/or new events to essen tie pub ic do ars needed, :o start u ) events? Pagel rl' rr l?l p ? ?? ? p y . • BA in Marketing and Management from the University of Nevada, Masters Degree in Sports Management from the University of Florida • Worked on the property side for Florida and as the Director of Marketing for SMU • Worked on the agency side for Millsport GTE/Verizon Frito-Lay: Tostitos, Lay's/Frito's, Rold Gold and 12-Sack American Airlines Gatorade • Account Director for Highline the last four years focused on new business development, sponsorship sales and account management Paget L Mkipedia defines S )onsors ii ) as... "tie su> >ort an event, activity, person, or organization 'inancia y or t iroug it ie provision o' products or services." wou d add t gat event mar (eting is tie ex )erientia arm o'' a s )onsors ii > > an w iic i wings, a grand to ife in a way w iic i can )e "e t, '-ouc red and interacted wit i on a persona eve . Page3 G Why does a company sponsor an event? • Tie-into the lifestyle, sport or entertainment which fits demographic profile Mountain Dew Vertical Challenge • Branding and awareness to targeted demo American National Bank Avon 4th of July - • Media Countrywide American Ski Classic • Hospitality: Coors Light Vail Snow Daze • Drive Sales Tiffany's Gourmet on Gore Page4 OMMia- Here was Coors Light's sponsorship objectives for the 2007 Vail Snow Daze event: • Provide a national promotion "sweeps" element designed to compliment the Cold Front program • Activate national on-premise accounts using the Cold Front promotion Drive product pouring and Coors Light sales at event venues • Build awareness & drive traffic to Coors Light on-premise accounts throughout the Vail Valley • Brand the venues with Coors Light and Cold Front imagery by providing unique and engaging experiences • Provide a high-end VIP hospitality experience for retailers and consumers • Provide a platform for internal sales incentives Pages What is the community benefit of a large event which has multiple sponsors and therefore leverages the public dollars to a high degree? • "Brands build brands" y Utilizing sponsors' marketing dollars to make an event bigger and better y Leverage the "Heads in Beds" rationale ?- Bigger and better event which attracts more and more people • Quantity vs. Quality Broad-based events such as Spring Back to Vail y Focused events such as the Lacrosse Tournament > Both have beneficial impacts for community involvement and awareness • Long-term benefit vs. short-term impact Focus on events which have sustainability year after year vs. short term "hit-and- run" Pa9e6 'N/GHL/NE SADAi?i li CWYL*RTAIf7CfLrW9 How can the Town of Vail get sponsors for smaller events and/or new events to lessen the public dollars needed to start up events? • Initial start up costs will always be "relatively high"....seed funding • Year over year increases in funding should be justified through economic impact to the community... maintenance funding Commitment from the "community" to support new events Pushback will be tax dollars support events Already support a large variety of endeavors, especially charitable causes Benchmarks for sponsorship sales both local and regional/national Strategic Alliances y Sponsorship 101 for Vail events with information disseminated on website y Annual seminar for event producers Hire an external sponsorship sales agency Pagel