Loading...
HomeMy WebLinkAbout2008-05-20 Support Documentation CSE Regular MeetingTown of Vail Sp is Meeting Commission on Vail Town Council Chambers May 20, 2008 at 9:00a.m. Joint Meeting with Town Council'and VLMDAC @ 2:15 plll AGENDA: AdminL..,.tive Items: (10 minutes) • Arr.,..,val of the Minutes of the meeting of March 25, 2008 Financial Report and. Contract Status • Coordinator. Report:; .. o "The ERC's ERC" aka "Event Review- Committee Event Report Card" o Colorado Grand and other LH Events Update o Farmers Market/Co Stage Update o Taste of Vail/Film Festival Scheduling Update o "Winterfese Status Ambient Street. Entertainment: Approve schedule and locations (10 minutes) Final Event Reports: (20 minutes per event) • The Session/Michael Imhoff • Spring Back to Vail/Jeff Brausch CSE 2009 Budget Request (10 minutes) Review agenda for afternoon meeting w/Council and the VLMDAC (15 minutes) New Business: (5 minutes) Adjournment: 10:30 am. Next, Regular CSE Meeting. Tuesday, June 24, 2008 @ 9.00am. 1 ?• 46 MINUTES. Town of Vail: Commission on_Snecial Events Meeting Vail Town Council Chambers March 25, 2000 at 9:00 a.M. CSE Members Present. Bobby Bank Meggen Kirkham, Rayla Kunday,, Robert McKown, Scott Stoughton, Heather Trub.and Chairman Dave Chapin Others Presence Joe Blair, JefjBrausck Kelli McDonald Pam Brandmeyer and Sybill Navas Chairman Dave Chapin called the. meeting to order at 9:05 a.m. AdminW. Jive Items: o Motion to , r r .. , ve the minutes of the CSE meeting of February 26, 2008, as presented. VS/P: Robert McKown, Rayla'Kundolf, Unanimous o CSE members reviewed the financial and c....l.4,ct status. No issues were identified o Coordinator Report ¦ . Sybill reported that the first Special Business Promotions Permit (SBPP) had been filed by VRI for a "special announcement, " the content of which has not yet been disclosed ¦ Set date for joint meeting between the Council, the VLMDAC and the CSE: May 6 or 20? During discussion it was determined that there would not be enough CSE members present at the April CSE meeting to have a quorum. It was therefore decided to cancel the April CSE meeting. CSE members expressed their preference that the joint meeting with the VLMDAC and the Council be held on May 20. It was further decided to move the May CSE meeting to the mw i.:ng of May 20. ¦ Kick- It 30, Soccer Tournament update: The Special Event Permit Application for this event has been submitted The tournament will be held in its entirety in Ford Parr as in previous years ¦ Vail Pass Bike Path/CDOT t....*ect update: CDOT will be removing sand from the "Basin of Last Resort, " a sediment pond located about Y4 of a mile up the. hill from the gate just east of the Gore Creek C ,,1,ground beginning on August 15. Trucks will be moving the sand-to the "sand storage "area adjacent to the Bald Mountain Road neighborhood The project is expected to be completed by October L. They have committed to keeping at least one lane ofthe Vail Pass Bike Path open to bicycles . and will accommodate the needs of the bike events-scheduled within that time frame.. ¦ "Winterfest" update: Sybill reported that meetings have been held between Susie Tj'ossem, Director of the Ski Museum,- Jeff Brausch and Laurie Asmussen with respect to identifying specific events and activities that might be added to the existing slate of events in the time period between Thanksgiving and New Year's The next step will be to identify which producers will manage which components and to pursue potential funding o1,1. Lib 4anities Final Event. Report: Carnivail Jeff Brausch distributed a recap of the event which focused on the growth of the, event over the lasf 3 years and which highlighted the overall success of this year's event, as evidenced . by the following highlights: CSE/sn Minutes: 3/26/2008 Pagel of 3 ¦ An estimated 10,000 attendees celebrate'. Mardi Gras, Vail style. ¦ Successful marketing and PR campaigns that gem-a -d over $100K in advertising value and millions of impressions. ¦ Media included television, radio, print, new media and more. ¦ Strong sponsorship for the event- with room to grow. Sponsors included Vail Mountain, Town of Vail, Aquafina, Coors Light, CavLdn M...6&n, Volvo, Verizon and Outside Magazine. ¦ The Pride of New Orleans: Henry Butler brought down the house. ¦ In-town events including Fat Tuesday Parade featuring the Lawn Chair Drill Team, Vail Sl.;,:;. Party and the popular Mask-erade party at Airabelle. • On-mountain events including the World's Highest Low Cou..Ly Crawfish Boil and the funky tunes of Little Hercules. Dave Chapin commented that he was pleasantly st px.sed at the level of family participation and. the overall excitement generated by this year's event. Rayla Kundolf added that she noticed that many people had come from out of town and that it was developing into a destination event. Jeff agreed, adding that the' level of sponsorship had jumped up a notch and that they 'were now in an excellent plaice to continue to build L....i. Bob McKown asked if there were any. plans to extend the parade. Jeff replied that they hoped to include Meadow Drive next year, but that the ,"-,.,Agth was not yet there to begin in Lionshead. Meeting W/Council:. Identify discussion topics This item was moved forward fiv... last month's CSE agenda to allow staff to research any direction given by the Town Council over the last 2 years, and to allow adequate time for discussion. At the January CSE meeting, the members requested time to identify topics on which they would like to' have feedback from the Town Council. Coincidentally, at their .:_,L at in January the Town Council their.desire to have discussions with each of the town boards and commissions. It is likely that this meeting will be scheduled as a joint discussion including the VLMDAC early in April. Possible topics for inclusion: • Challenges presented by the timing'of budgets: The CSE has to ,,.,;;rare it's budget for Council prior to knowing what the opportunities for the coming year will be. • Is there a point at which an event becomes "iconic," and, on Account 'of the large impact on the LSE's budget, moves to the category of Council Contributions? • Add events to the "Culturally designated" list or, conversely, • Should all of the Town's Special Event Funding be moved to the CSE for their o-v,,..,.ght? • Should the CSE be r.,- siding "seed" money to sLr j, ... L the start-up period of a new event, or maintain'a ....sorship" role established events? • How does the CSE maintain the current event calendar AND develop and aL;.act new events. without more significant budget increases? • Should we handle the mandated events diffr_,'_Jy: i.e. America Days, Holidays in Vail etc. Discussion: Minutes of council meetings gathered from the last several years that included reference to special events were included in the packets, but it was noted that very little direction from the. council was evident Dave Chapin stated that the subject of whether the CSE should be providing seed money or playing a sponsorship role was an important one on which to get direction from the Council. Bobby Bank added that some events get a huge portion, of the CSE's . budget, and that in his opinion, support for these events should be decreased not increased He questioned how the CSE could continue, particularly when increasingly larger portions of their budget were committed to maintaining the existing event calendar. Bobby also identified as CSE/sn Minutes: 3/26/2008 Page 2 of 3 important coordination with the Town of Vail with respect to in-kind services and how to better coordinate with the VLMD. Kelli McDonald noted that, as an event becomes ever LA, e,,;. , , the Town of Vail 's contribution may remain the same number, but is an ever-smaller part of the total event budget- an illustration of the event's success. Additional discussion topics included.• • How can the CSE and the VLMDAC worktogether with more synergy and what are the areas where they might collaborate? . • Which events are "mandated" by the community or the council and how does that impact the CSE's budget? • What constitutes an "iconic" event? • Should we be soliciting new evens? If so, where do the funds come from? • Direction on 2009 Budget request: given the direction from the Town Manager to remain within the general, increase of 2-3% how are new events or "special, opportunities " going to be developed? ¦ Identify events that.might be moved into the "culturally designated" category and be funded by the council. It was noted that these events do not receive the .level of oversight and accountability that the CSE requires of the events that they fund Rayla suggested that the CSE might develop a class on the development of sponsorships, particularly for the producers of smaller events. CSE members agreed that this would be a valuable activity. New Business:. Kelli McDonald updated the CSE members on the ongoing efforts of the Special Event Imr, „ ,rement Process, which have included incorporating special event review into the core responsibilities of the Town's departments. She distributed a handout which illusl.a ed how the Vision, Mission and Values of the Town of Vail and the Event Review Committee (ERC) have been meshed, and asked that the CSE adopt the same values as the ERC, Integrity- Collaboration-Accountability-Respect, and weave them into the funding criteria so that commitment will be forthcoming from both the Town's side and the Event producers. Kelli then distributed a calendar illu.,ua ing how the event schedule is aligned with.the marketing pros. ?:.u. Motion to adjourn at.10:30 a.m. M/S/P: Robert McKown, Rayla Kundolf, Unanimous Minute's taken and submitted by Sybill R. Navas, CSE Coordinator March 2.5,-2008 Arr.„ ved by Dave Chapin, CSE Chairman . Date CSE/sn Minutes: 3/26/2008 Page 3 of 3 CSEren 2008 C, aid Payment status CSE 2008 FUNDING ALLOCATIONS: CONTRACT AND PAYMENT STATUS 2008 Town Cound Allocationlor Direct Event Funding: $788,280 Event: Producing Entity: date 2008 Dallas: 2008 CSE FunM Allocated: ;oCamivsll Hghllne Sports 8 Entertainment 213 February 3.8 $7,880 The'Sesslon Vail Wiley Foundation 2R February 7- 10 $19,174 THIS or Vail Taste of Vail. 412 April 2- $9,880 Vail Film Festival Veil Film institute 419 April 3.0 $89,100 Spring sea to Veil Hlghline'Sports 8 Entertainment 4/1 Apol7.13 $73,818 ,'eve Mountain Genres UntradNonal Marketing 814 June 4.8 $93,815 Kingvf the Mm Volleyball King,ofthe Mountain Volleyball 8/13 June 13.18 $? BBO Veil Farrr*W Market (Sundays) : Meadow Drive Partnership 8/18 Jun 15- Sep 7 $84,118 Amblent Street Entertainment Resort Events 8/20 June 20- Sep 1 $50,235 860 Bonanza VellChamber and Business Association 8M1 ,21-Jun $8,850 Lacrosse 8hootout Colorado Lacrosse Promotions' .8128 June 28= July 8 $10,000 Amerlca.Days Eagle Wiley Events 7/4 4-Jul $80,238 >FddeyAfternoon Club LionsbeadMerchant Group 7N1 Summer 2008 $14,778 >Jsmmin' Jazz Nights (Thursdays) Vail Jazz Foundation 7191 Jul 31-Aug 28 $28,895 >Rodry Mountain Antique Festival Moon River Ranch 8M ' August1.3 $3,448 Contract Status: COMPLETE as of 211 as of 2118 as of 4118 as of 812 as of 2/18 as of 2128 Pending as of 2/11 as of 3)28 as of 3128 as of 218 as of 4/4 $T880 $13,174 $9,850 $19,700 $24,828 $33,878 $2,880 $25,235 $3,284 $10,000 $18,901 $8;808 Funds Paid Out; kick-It 34 S...,, Tour Team Championships tntematbeal BH • August 1,3 $30,000 as of 3125 $10,000 Vail Arts Festival Eagle Velley,Events 8/8 ,August8.lo $18,223 as or 2/8 88;223• Gourmet onGore Highilne Sports A Entertainment 8129 August 29- 30 $44,325. as of 3128 $14,478 OktaberlesUHIghllne Sports • Hlghllne Spode.B Entertainment 918 Sep 5.7,12.14. $81,203 as or 2/18 $27,283 Colorado Grand Colorado Grand 9/19 Sept, 19- 20 $2,483 >Llonsheed Chill Cook-Off Vfril,ReelsurentAssoclaton 9127 27-Sep $4,828, Snow Daze Hlghllne Sported Entertainment 12/1 December 1.7 884,028 as of 2118 $21,342 Holidays In Vell Eagle Valley Events 12/10 Dec 19.31 535,480 Pending TOTAL CSE ALLOCATIONS: $788,331 "COE Funds Remaining: (891) '3rd•year of:3,year contract with Colorado Lacrosse Promotions "Deficit In allocated funds will come out ofthe2008 CSE operating expenses $19,700 $19,700 $24,828 $24,028 $30,000 $2,800 Total Funds Amount StillTOVR01"e Paid Out. Owed. $7,880 $0 = 82a1,eoo $1$174 $0 $9,850 so $58;100 so $7$878 $0 $&9,575 $30,000 - $4280 $2,800 $0 $84;175 $24235 $28,000 $3,284 $8,580 $10,000 $0 $18,801 $33,334 $0 $14,118 u $8,885 $17,730 $0 $3,448 $101000 $20,000 G $8,223 $17,000 $14,475 $29,880 $27,283 $84,'000 $0 $2,403 s $0 $4,825 $21,342 $42,583 $0 . $35,480 $378,322 $389,009 8281,800 Redo 32.1 "'Based on adddbnei sales tat Town of Vail: Event Review Committee: Event Report Cardlakfe The ERC-ERQ Our Values: lnftrio Collaboradon4ccountaUO -Reaped Name of Event: Dates Event Producer: CD(Community Development) FD(Fire Dept) PD(PoilceDept) PW(Public Works)' Stx(Sales Tax) TC(Town Clerk) CSE(Special Events Coordinator) TOV MGR (Economic Development or TOV Manager Reur-sentative) Answer Yes or No: if no. pease explain below. CD FD PO PW STX TC C511 TOV NOR The permit was submitted on time and the information provided was thorough.. Issues that were identified during the permit review r 639 were addressed In a positive andlimely manner. Intel: The roview;process was fair, open-minded and honest and . all parties pardelpated In a positlve:manner with trust and respect. The eventprodueer and the TOV stafcollaborated to insure the event's success, while mitigatlng,the impacts to dally operations of the Town and'nebtbborina businesses and residents. Event set=up was efficient, reel of the Impact to neighbors, and In compliance. with the permit. The venue was vacated in a timely manner and left inappropriate . conditlom Aacountablll . Ali permit requiremeawwere met. The eventtwas well received by the communky!and provided an experience that met the expectatlons.of Vail's guests, residents and buelnessea. COMMENTS and SPECIFICS: Use back of page if necessary. Community Developments Fire Department:11 Police'Departmenu . Public Works: Sales Tax: Town Clerk: CSE: TOV Management: Overalh Town of Vall: Event Review Committee: Event Report Card (aka The ERC-ERC) Our Values: Integrity-Coftborotion Accountability Respect Name of Event: Dates: Event Producer: ,LxuS PAGE TO BE COMPLETED BY a,mz EVENT PRODUCER/Name of Person Completing this form: Please answer Yes or No: if no, please explain. I YES/NO: COMMENTS: The permit was submitted on time and the information provided was thorough. Issues that were Identified during-the permit review process were addressed in a positive and timely manner. Integrity: The review process was fair, open-minded and honest and all parties participated In a positive mannerwith trust and respect. The event producer and the TOV staff collaborated to insure the event's success, while mitigating the Impacts to daily operations of the Town and neighboring businesses and residents. Event set-up was efficient, respec(ful of the impact to neighbors, and in compliance with the permit. The venue was vacated in a timely manner and left in appropriate condition. Accountability:.All permit requirements were met. The event was well received by the community and provided an.experience that met the expectations of Vail's guests. residents and businesses. TAy i c OF VAIL/VAIL FIL. M FEb i td'AL Comparison of Scheduling History TAO it: OF VAIL FILM YEAR: EASTER VAIL FEwAVAL SUNDAY WED. SAT I THU-SUN 2004 11-Apr APR 7-10 'APR :1-4: 1St year 2005 27-Mar I APR 6-9 MAR 31- APR 3 2006 16-Apr APR 5-8 MAR 30- APR 2 2007 8-Apr APR-11-14 MAR 29- APR 1 2008 23-Mar APR 2-5 I APR 3-6 *2009 12-Apr APR 1-4 APR 275 *Proposed dates. Ski Area expected closing date is Apr 19 Vail Street. Entertainment Proposal Summer 2008 Fridays, Saturdays, Sundays from June 201° to August 31" + Monday Sept 1st (Labor Day) 11 weeks + 1 day Fridays 3-7 PM Music Entertainment: both Vail and Lionshead Villages Vail Village location - Slifer Plaza unless otherwise specified Lionshead location - Lionshead Park unless otherwise specified (2) 10' x 10' tents will be provided by Resort Entertainment. Tents and entertainment will, be set up by 2:30 PM. Busker Entertainment: Will be strolling in both Lionshead and Vail Villages. One entertainer will start in each village and will switch to perform in each village each day. Saturdays 1-5 PM Music En.,,:, i-.Jnment: both Vail and Lionshead Villages Vail Village location - Slifer Plaza unless otherwise Lionshead location - Lionshead Park unless otherwise specified (2) 10' x 10' tents will be .. sided by Resort Entertainment. Tents and entertainment will be set up by 12:30 PM. Busker Entertainment: Will be strolling in both Lionshead and Vail Villages. One entertainer will start in each village and will switch to perform in each village each day. Sundays 11 AM - 3 ,PM Music Entertainment: both Vail and Lionshead Villages Vail Village location - Gore Creek Promenade unless otherwise specified Lionshead location - Lionshead Park unless otherwise specified (2) 10' x 10' tents will be r.., rided by Resort E.l?. tainment, Tents and entertainment will be set up by 10:30 AM. Busker Entertainment: Will be strolling in both Lionshead and Vail Villages. One entertainer will start in each village and will switch to perform in each village each day. Exceptions: Saturday June 21x`.2008 - Bridge Street BBQ Bonanza - Vail Village music entertainment will be placed at Siebert Circle. August 1-3 2008. - Rocky Mountain Antique Festival (LH) = Entertainment will be adjusted to fit the event specifications if needed. August 8-10 2008 - Vail Arts Festival - Entertainment will be adjusted to fit the event specifications ifpeeded. 5/14/2008 Vail SL.:.,t Entertainment Proposal Summer 2008 Additional exceptions recommended by CSE Coordinator: Saturday and Sunday, August 23-24: VV and LH/ Work with the Colorado Stage Bicycle Classic organizers to determine best placement of entertainment. (contact: Scott Bluhm @ Vail Valley Foundation 331-6018) Friday and Saturday, August 29-30.- MWork with. Gourmet on Gore to determine best placement of entertainment. (Highline Sports and Entertainment: Bryan Rooney 328-, 7230x10 or Jeff Prausch 476-697x103) Sunday, August 31: MWork with Rotary Duck Race and Gourmet on Gore to determine best placement of entertainment. 5/14/2008 Print View https://mail.vailgov.com/gw/webacc?User context=coDvo2SbfftOgg9... From:. James Overcash To. Special Events Date: Wednesday - April. 16, 200810:23 AM Subject: Re: Spring-Back to Vail Concert-Cotbonmouth IGngs Thanks Sybil. I appreciate the difficulty of your position and to make matters worse I actually liked the sound when I reviewed the band on the intemet: My problem was twofold. The first was the band's,,,,, co. ads i of drug use both as a public fora, and through their music.and the J;,.-J was thelhe lisiing'of the all aa;s on the tickets. Tm not too up in arms L .se I can und6 Aand. All- I am asking is a little help in background. . As a parent I i 4, :.1 parents bo do their research especially with a 15yo Involved. Once again thanks for the effort >>> Special Evc-L., 4/16/2008 8:09 AM >>> Hi Pam- I boo agree with your ants and am also copying 3eff Brausch and Dave Chapin. I will put this discussion on the ag:....:w for the CSE meeting on May 2o- where I believe we have .a. Spring Back to Vail recap already scheduled. It is a difficult issue going back to Snoop Dogg who oeiainly'ar r led to as many folks as he offended, and we are still hearing about it The ach,i "ng comments are certainly valid. I have had a good deal of feedback over the last several years regarding who Vairs clientele is or should be and have no answer r . ". A that it is broad and that we don't want to cast ourselves as only a place for retirees who. do not wish to have their artistic appre s challenged. What levy of rn aht the TOV should seek on the talent that is . contracted when we are a significant .*,?...y..r is 'a conversation that is made difficult by the fled that the tart not yet booked at the time of the funding discussions. Sybill Sybill R. Navas Coordinator, Com...4.,:m on Special' Events, Town of Vail 75 South Frontage Road Vail, CO, 81657 Phone:970 376=2394 FAX:970 476-7141 E-mail: spekialevents@va1gov.com »> Pam Bran.: qw 04/15/081:36 PM >>> Thanks for your e-mail, Coober. This 'is a disturbing situation that does not have a simple answer. But here are .t..? ...,,. ?..,?:, to qu;.,L..ns you've Highrne Entertainment Is the. promoter who "on the Springbadk to Vail event. Highline .":.3ves funding from both the town and VRI,, as well as other corporate 4,.....2-2hips. Highiine cl..,..ars the entertain ( based on availability, as a main element). Highline and VRI have also L :.? is , .L'ng a demographic for the spring event in order to show Vail is not a conservative, stodgy ski environment (my vl ::;): I think you are sharing legitimate con.,,:.. s and I believe this should be discussed w/the CSE (Commission on Special E1,:.. L,-) whent he p . in for their after-event review. I also believe we have a responsibility to our residents and .guests W adveriize these corroerts :aI, ? . r ^cUely. 1. have copied both Sybill Navas, tSE ?,.i Jinator, and Kelli McDonald, who will help shepherd this discussion w/ft CSE and the event producer. Again, thanks, Coober, for fringing this to our attention. Will get back bD you, following our discussion. >>> James O%,+ ,.o*h 4/14/200811:30 AM >>> 1 of 2 4/24/08 10:57 AM Print View https://mail.vailgov=m/gw/webacc?User contextxoGvo2Sbff"&-.. m Pam Tm not sure who to report this too, but based on your,, . iCon as Asst. town Manager and as A Mom as thought I would start with you. My son approz J :.J me last week to go to the Spring Back to Vail Cottonmouth (Ings concert. He predicated the request by saying that the concert was advertised •for all ages. I did same . ;. Q4, . on the band and found they are strong ads :..O", of drug use. Needless to say, he didn't go, butt I guess Tm disappointed ti'lat this could happen. Tm no prude, but. the all ages thing puts me in an awkward position as a pz. L Is the TOV r sibie far this or does it. rely on a production LAA I Ivarry to review bands tiefore booking? Also is ti a cornmittee to review these bands? Having two kids entering tiie co.. t age, I guess I'm searching .. for answers which includes me. being irnrolved in proms if ncr--ry. I also rnent oned'this to Mark Miller in case itcomes up at di. ;.,.6.:. s. Thanks . Print View From: Kelli McDonald hops://mail.vailgovzom/gw/webacc?User.context==7u19Z..,, --la... . To. VLMDAC; ,VLMDAC Vendors CC: S},:.:?l;tvents Date: Tht...,.:&I - May 15, 200810:10 AM Subject: CSl ;arid VI MAC joint work man 2:15 p.m. Tuesday, May 20th in Town CourKII chambers Good moming, We are scheduled for 2:15 p.m. on Tuesday May 20th in the Town Gouncil chambers for a joint work.yw..... with the CSE to last 45 minutes. I have attached the calendar and ..orhts that will be in the Council packets, along with a copy of Mountain Living -c,cZne naming Vail the top summer mountain destirhd., .. I will have hard copies of all these for each of you at the meeting. In addition, we had a L t J made of the calendar that well have on an easel that day. As for the agenda, l will r :., t them"."". stagy: u is to the Council and restate the ph..,...,r, of the ,aaz;on to show how we are cu By woMng L..*:.LL,er and look for their sL%c-X...4 on how we might work bettor ta, ;d ua in the futw+e Then we91 have all memI introduce therns?es. Beth will thank the VLMD for their support and in particular the. c,.z..1 funding of $100,000 for the-KrS event. John will then run the MT5 video and make a few remarks about the event. Pam will discuss the synergy currently between VLMDAC and CSE on et,: i'-s and , c, %ing. Pete will rel:: De Mountain Living Mayae:..e and the world U&." activities and events in Vail. We val then turn it over to CSE to make a few remarks. After that we will ask Council for their feedback. Please let me know if you have any questions. Look forward to seeing you all Tuesday. If you are i., c.. 4,,,6J, Ralf Ga . ;.*.n is making a ?.. s: ' on sales .?.... f.?.:?.,rhs from 2007 - 2008 for retail, restaurant and lodge J4. L..2 of sic . ;.y,. "I:..?1at1ve busing in each cap: ?.ry for both Vail Village and Lionshead to see how the new development has aff: "- A sales of established bWn.. j,-, . He is on the r y : da at 1:45 p.m. just a] i, ?a of the work session. Thanks much, Kelli Kelli McDonald &.,..,.mic Development Manager Town of Vail k.... Jonaid@vailgowcom p: 970.479.2454 f: 970.479.2157 www.vaNm.aom MISSION STATEMENTS Commission on Special Events The mission of the Vail Commission on Special. Events (CSE) is to support street entertainment and special.events for economic vitality, year-round fun, sense of community and increased quality of experience for guests and residents.. Vail Local Marketing District The mission of the Vail Local Marketing District (VLMD) is to market and promote Vail to attract destination overnight visitors during the May - October time frame, creating economic vitality by increasing both the visitor base and lodging sales tax revenues. 2008 Teva Mountain Games - Schedule m/ Locations TEVA Gaffm Schedule wA.oeadons Thursday June SO - AT HOMESTAKE CREEK 8.OOmr R.,;;,,,,.,, opensfardieSteepCroakC,........ .... 8:30am green Creek C , l by Dagger- Praeaee 930810, stoop crack C1,;,,,,,,, .,-.,.IbyDaiger-C-Clowd 10.-00sm Seep Creek Cbotaquomhilp pmroreed by Dagger 1:OOpm Steep Creek wasouted by Dww Awards a Masrao's in Red Cliff IN VAIL VILLAGE 1:00pm R,,,,,,;,,, open atdwM..,Haul 1:30pm D'1. F . , & Speed Doddering Demo 3:30pm youth BontdwjugC., , ,., ..lbyF, Kayak r',...., ; r,, comae open fir, :. . 6:00pm C , ,. ® Check Poin<Cbalm t ., :.:,.:..: Creel[ otdaide Red C19f F Creek outside Red CW H. ke Creek outside Red Clef H. „ Creek outside Red Calf Margob in Red ClIf Mountain Hers Gallen Peak Golden Peals Cheep PON CherBe Fridsv. Jane 6*- .,;, ...: on open at the h':.....,Haul 8:00an R.,!,* 9?0810 lFSC Boddering WwW CUP QuAGO ,, , .- .- i by P.i ..,..::, I I:OOam Geer Town and Baer Naked Advannne Vrll-man l2.OOpm Fly Fishing Cl>mc „ ,.. J by Gore Crack Fly r.,,...:.....:: 1.00" Kayak r.-?PeQtmlift 210pm SoBe Freeride 1: -......... ..... Fly Fishing Clinic provided by Gore Creek Fly Fie'.,.,...,,,.. 4:08M GNC Ultsmte M. 081110080 C... , .. opm at . .: on 4:30pm Kayak F,;. Clinic 6:00pm Concert '.e,: , Oeommli io-oopue Ton IV-., Bell at -Q- Lounge Saturday Jove 7*- 7:00am R.,,:,.,.:..:... open at theM....... ,:. Haas gloom CitimaD. C. .:on,, .. -'AbyF. 8:3010 Down River Kayak Sprast 9:00am Gear Town and Beer Naked Adventure Villa= open Costs Dal Mar Fly Fiahiog Qualfer - Round #1 10:30am SoBe X-Count y . Little Laagae 11:00am Kayak Fwastyle Snni-Finals 11:30am SoBeFrearideQualifier 12:00pm SoBc X-Comay and Pro E. FCharc IbyGoreCreekFly[- .............. 1:00l an IFSC Boddeaiog World Cup Saoi-Finals .,........ I by P. ,.,...:. 2:00pm Caws Dal Mar Fly Fishing Qualifier - Round 82 3110pm SoBe Fromide Finals Fly Fishing Climcr.,. t.Iby Gore Creek Fly 'P:.,,:.......,,. 4:00pm SoBc X-Cotmtry . 3mionffj s Elite. Sport. B .,:, &35+10' 430pm Kayak Fkeestylo Finals 5:15pm Kayak T:....:, j.. Clinic 530pm SoBeSI.,, :e Qualifier 6:00pm IFSC Ho ldcang World Cup Finals presented by Pyr-Wo 7OOlm TmX 1 Mad Rum ®Golden Peak 8:00pn SoBe St., : s Finals 10-min Vml Village Parties end' ? , s Sunday June 8*- 7:00mn R,: .::......:... openattheM...... .,. Haug B:OOan ConaDdMsrFfyFinals 8:30au I ikaber lo k Spring: Rimoff 9:00sn GaarTownandBear NalkedA..,....,.Villageopen 10:00am Spend Boulderiest Practice -.3 by PYramide Teva Rall"Shredder' SL ..... 11:00= Back..,,.-. am Hill. C-1 11:30= SpendBolderins Iby Fyrermde "8"BAKayak Q, F,., 12:01)pm Fly Fishing Climc,.:. :l,:.dbyGore Crack FlyFis'......,,:,. 1:04m Speed B.Finals,, .....,.Iby Pyramida 1:30pm TevaRal3"SL.,.;',."Sr., ?., , 2:00pm Fly Fisting Clinic ., . ',.. d by Gore Crack Fly r :,,.,...., .. 2:30pm "8" Ball Kayak Finds 3:30pm "VI'.•,,:,.,'.," Costs Doi Mar Fly Fishing GNC®Ultimate li ?. ,..,,:;.. C e:6'..... C ........:.... 4:00pm Telluride Mai.. ,,, .. f .... on Tour at rho Lodge at Vad Mountain He= Golder Peek Whoie Village - Covered Bridge. Feet A' Gore creek 011010 l Bridge In.,. Seat Meadow Drive Gore Creak Drive Mounizin Harm I ;. -. JeAdge Check Poled Charge &' Lounge Mormtwn Heas Golden Peak East VA to Covered Bridge Whose Viliew - Covered Bri&te. East 6 Gore Creek Drive Golden Peak Golden Peak Interrudional Bridge Golden Peak Golden Peak Gore Creek Drive Golden Peck Gore Crodk Drive Golden Peak Golden PO& 1 al Bddge I J erldge Golden Peak Gallen Peak Golden Peak Golden Pealk Vat V@aee bas Drive. WBbw ldridg10 Pond. Gore Creak Drive .,.,.. Drive. Wilbw Bridge Road. Gore Creek Drive Mountelrk Harks EftleRver Start 3 Finish at Golden Bear Whole V81ege - Covered Bridge. East Meadow Drive, Wgbw Bridge Roed. Gore Creek Drive Gowen Peak 1 ,,. . J Bridge Stmt at Mountain Ham: tidsh at Coition Peak In,; A Bridge Gore (raft Drive Golden Peak In A Bdtipe Gore Creek Orlin international Bridge in.; _. '; l Bridge International Bridge Lodge at veil r t ? nail, coloRado mbaaam s-io. coos Honda Session At Vail Dates: February 8-10, 2008 Attendance: 20,000 On Site Over 3 Days Website: www.sessionvail.com Demographics - Psychographics ? Age - 75% between age 9 - 34 ? Lead Active Lives ? Gender Split - 60% Males 40% Female ? Heavy Technology Users ? Geographic Origin - Top 20 US DMAs ? Young & Hip.....Trendsetters ? Educated ? Early Adopters 2008 Honda Session MEDIA ? Live Webcast airing on go211.com and sessionvail.com. a' Special Produced 1 Hr HD Telecast Airing on RUSH HD US & Intl combined HH reach 15mm ? Intl only Telecast airing on ESPN Intl. (Europe, Australia, Pacific Rim). ? Central Europe and Pacific Rim bundled Standard Def TV pkg (24 minute Session show) via Quattro Media. Z One (1) Hour Telecast Broadcast Distributed VIA National Netwrok Syndication. US HH reach 70mm Y :30 second Vail Resorts Commercial aired in final US telecast Highest Quality HD Production ? Full page Honda Session ad in Transworld's Snowboarding publication 2008 boasted the inaugural live web cast on site and in venue. See weia data on following slides. 2008 Honda Session MEDIA IMPRESSIONS Total radio ads: (280) :60 second ads (156) :30 second ads Live broadcast during the event on KZYR and KZYR.com Grand total of 5,140,000 imp. ;,.;-.ns Total print ads: (24) total ads placed with a grand total of 3,742,000 impressions Sample of editorial mentions: Publications/websites: Vail Daily EXPN Snowboarder magazine Transworld Powder Room First Tracks Online NetSurfingSport.com Hot Zone Lat34.com Vailpm.com Snowboa rd-Revol ution.com TTR World Tour Lineup Magazine Sack Up Sports Big Jump Productions Fuel TV Boost Mobile Method Magazine All US Snowboard Magazine Snowboard Revol ution. com PlumTV.com Surf and Snow Magazine Frostbite Films Snowboardlife.com BNQT.corn - Banquet Action Sports Digital Networks Does not account for syndications, which conservatively multiplies total coverage by 3. Total local TV exposure: Plum TV (syndicated in New York, Nantucket, Martha's Vineyard, Aspen and Telluride) and TVB local interviews and live, on-site features. 4,344,000 impressions. 1 WEBSITE IMPRESSIONS SesslonVail.com: 45,450 unique visitors during event period; 137,000 impressions *' Note, due to a complete redesign and re launch of sessionvail.com in late January 2008, total web stats are not available for SessionVail.com prior to 1/28/07 (when the new site launched). Patron Mail Blast Emails: 3,904 Honda Session specific emails sent. 32% avg. open rate for emails (high = 45.5% low = 24.9%) MySpace.com: Honda Session page has 453 Friends 1,225 Profile Views 7,248 Impressions through blog postings and bulletin blasts Presence on G0211.com: i 30 days leading up to event: 256,890 impressions Each day the Honda Session landing page on G0211.com receives 470,965 impressions. Webcast Stats. Preliminary Stats Indicate 65,000 unique streams on SessionVail.com and G0211.com 2008 Honda Session M a Key Differentiators =r Family friendly with appeal to broad . spectrum of age demogra hic; large community (Eagle County?suppor and attendance Honda Base Camp was I.. proved n 08 by presence of the Fan-Friendly k GameStop Experiential Lounge $134K in Prize $. Unmatched Single event purse in North America. Session at Vail has become an exceptional brand with solid international equity & recognition in snowboard competition big-air-under- the-lights concept. Session continues to attract 60 of THE best male & female riders in the world. .? Ranked #2 Snowboard Event in North America, Top 5 in The World. Live Webcast and additional TV exposure; RUSH, ESPN Intl. and Quattro Media. 0 2008 Honda Session Economic Impact • $50,000 'articiJant and Vendor Lodging • $42,000 Social, Food & 3everage & Entertainment • $12,000 3i Board Va ue TOV and VAIL S -:)ectator Spending - 18,000 @ 100 += 1.8 VI • $20,000 _oca Mec is Durcnase • $250,000 'nfrastructure, Equi )meat, Laci ;ities, ectric, _abor and Contract Labor Vail, Co 2D DS ? man Gas 6amesten Things we learned • There were several community complaints regarding inappropriate behavior by minors or individuals under 21 Fri but mostly Sat. We look to 09 to #1 make the event a dry event and #2 have more onsite security and or Police to chE;?ck at entrance and throughout the crowds • Stay with 1 week post X Games plan; 2009 Session Early February; actual date TBA. • Live web cast was a huge success and can and will be expanded and evolved to year round VOID and more animated onsite live web studio in 2009 • Continue and expand live web based consumer interaction with both Session and Athletes year round • Base Camp in 2009 as part of new 09-11 Honda renewal will be re branded with more animation for athletes and fans • Stick with two-phase national broadcast syndication; maximizes US reach over 6 months as opposed to 1 time buy • Marketing and promotion for Session 2009 will begin in earnest mid July 2008 • Would rate ourselves a B+ for overall top riders in the world being in attendance. Will focus sooner and smarter on !key athlete attendance in 2009 • Critical Cornerstone partners Anheuser-Busch and event Title Sponsor Honda excited and committed for 2009 and beyond • We learned the rails course to some degree but mainly the big air slopestyle is still not equitable between male and female athletes. Working with Planet Snow to address overall field of play design to be more female friendly We sincerely apppreciate your funding and support and look forward to continuing to delver athletid events in Vail of the highest quality and excellence. 2008 10 Ada Sessno i ian c you! 0 VAMVMI,E-f FOXJNIJMION vMU uummu 91-0919 E o o OR