HomeMy WebLinkAbout2008-08-26 Support Documentation CSE Regular MeetingPUBLIC-NOTICE:
Town of Vail: Commission on Special Events Meeting
Vail Town Council Chambers
. August 26, 2008 at .9:00 a.m.
AGENDA:
Administrative Items: (15 minutes)
• Approval. of the Minutes of the meeting of July 22,. 2008
• Contract Status and Financial Report
• Coordinator Report:
o Scott Stoughton has resigned from the CSE, citing his involvement in number of
new projects that have impacted the time he has available. Letters of interest for
citizens interested in serving out the remainder of Scott's term on the CSE will be
due on September 10, with Council interviews taking place at their afternoon
work session on Tuesday, September 16.
o CSE Member terms expiring in December: Dave Chapin, Meggen Kirkham,
Heather Trub
o Review Agenda for September 23 CSE Meeting:
• Joint meeting over lunch w/VLMDAC at the end of the Sept 23 CSE
meeting? Topics?
Public Input?
o Joint Meeting w/ Event Producers and CSE: October 22, 11:30- 1:30 in the
Council Chambers
Vail Valley Partnership: Group Sales Activities/Jessica Stevens (15 minutes)
The VVP has been asked by the VLMDAC to recruit participatory events to fill beds
during slow periods as identified by their lodging members. Jessica will provide an
update for the CSE on. the program's activities to date.
Final Event Reports: (15 minutes per event)
• Lionshead Friday Afternoon Club: Sarah Franke, representing the Lionshead
Merchants Association
• Rocky Mountain Antique Festival: Sarah Franke .,,,,.Qsenting Moon River Ranch
• Vail America Days: Laurie Asmussen, Eagle Valley Events
• Vail Arts Festival: Laurie Asmussen, Eagle Valley'Events
Holidays in Vail/Tannenbaum Festival: (10 minutes) Susie Tjossem would like to schedule a
Tree Lighting Celebration on November 28, The "official" Holidays in Vail tree ?ighting is set
for December 19. Does the CSE feel it is appropriate to have 2 such events? How'can the two
events compliment each other? } ri
New Business: (5 minutes)
Adjournment: 10:45 a.m.
Town of Vail: Commission 012 _S-7nC; ial Events 11`4reeting
Vail Town Council Chambers
August 26, 2008 at 9:00 a.m.
AGENDA:
Administrative Items: (15 minutes)
• Approval of the Minutes of the meeting of July 22, 2008
• Financial Report
• Coordinator Report:
• Scott Stoughton has resigned from the CSE, citing his involvement in number of
new projects that have impacted. the time he has available. Letters of interest for
citizens interested in serving out the remainder of Scott's term on the CSE will be
due on September 10, with Council interviews taking place at their afternoon
work session on Tuesday, September 16.
• CSE Member terms expiring in December: Dave. Chapin, Meggen Kirkham,
Heather Trub
• Review Agenda. for September 23 CSE Meeting:
Joint meeting over lunch w/VLMDAC at the end of the Sept 23 CSE
meeting? Topics?
¦ Public Input?
• Joint Meeting w/ Event Producers and CSE: October 22,11:30- 1:30 in the
Council, Chambers
Vail Valley Partnership: Group Sales Activities/Jessica. Stevens (15 minutes)
The VVP has been asked by the VLMDAC to recruit participatory events to fill beds
during slow periods as identified by their lodging members. Jessica will provide an
update for the CSE on the program's activities to date..
Final Event Reports: (15 minutes per event)
Lionshead Friday Afternoon Club: Sarah Franke, ..,,,.r,senting the Lionshead
Merchants Association
• Rocky Mountain Antique Festival: Sarah Franke representing Moon River Ranch
• Vail America Days: Laurie Asmussen, Eagle Valley Events
Vail Arts Festival: Laurie Asmussen, Eagle Valley Events
Holidays in Vail/Tannenbaum Festival: (10 minutes) Susie Tjossem would like to schedule a
Tree Lighting Celebration on November 28. The "official" Holidays in. Vail tree lighting is set
for December 19. Does the CSE feel it is appropriate to have 2 such events? How can the two
events compliment each-other?
New Business: (5 minutes)
Adjournment: 10:45 a.m.
Next Regular CSE Meeting.
Tuesday, September 23, 2008 @ 9: 00am
Minutes.
'T'own of Vail: Commission on. Soecial.Events Meeting
Vail Town Council Chambers
July 22, 2008 at 9:00 a.m.
CSE Members Present: Bobby Bank Meggen Kirkham @ 9:1.5, Rayla Kundolf, Robert
McKown, Heather Trub and Chairman Dave Chapin CSE Member Absent: Scott Stoughton
Others Present: Kelli McDonald, Joel Heath, Luke Schryver, Susie Tjossem, Joyce Gedelman-
Viers, Sean Cross, Scott Cross, Lorelei Donaldson, Susan Fritz, Amy Oberly, Mickey Werner
and Sybill Navas
Chairman . Dave Chapin called the meeting to order at 9:05 a.m.
Administrative Items:
• Motion to approve the minutes of the meeting of June 24, 2008, as presented.
NUS/P: Bob McKown, Rayla Kundolf, Unanimous
• CSE members reviewed the financial report. No issues were raised.
• Coordinator Report:
o Status of LH Kiosk: Since VRI has not been able to staff it; the Town of Vail has
requested that the kiosk be removed in the fall, after the Lionshead Oktoberfest
weekend. The work cannot be done sooner, since work in the right-of-way is
prohibited until after Labor Day and the concrete pad on which it is sited must be
removed and replaced with pavers. The removal of the kiosk will greatly increase
the available space and facilitate the use of the plaza as an event venue.
o The status of the Colorado Grand car show remains undetermined, as the Fire
Department has been reluctant to allow the placement of a large number of
vehicles in the Lionshead Mall. The Fire Department will present their final
determination on car placements to the ERC later in the week and the decision as
to whether or not to hold the show will be based on that discussion.
o Follow-up: Contracts w/producers re:, Bands and "unacceptable". behavior:
Sybill reported that none of the event producers she spoke with would be willing
to accept liability for behavior of bands. Diane Moudy provided sample language
that she "writes-in" on each contract, specifying that illegal or lewd behavior will
not be tolerated. This appears to be an acceptable compromise. Event producers
receiving public funding or producing free concerts in the public right-of-Way
understand that the entertainment must be suitable for all ages.
o The Vail, Valley Foundation announced the cancellation of the Colorado Stage
on account of their lack of success in securing a presenting sponsor.
o Arrabelle Events: Sybill explained that this first year of holding events at the
Vail Square in Arrabelle has been a learning experience for all. This week it was
discovered that there are conflicts with the Thursday night Jazz concerts and the
set-up schedules for the Antique Festival and the Arts Festival. Both Sarah Franke
and Laurie Asmussen have had to completely reconfigure their venue plans, and
will do everything possible to keep their events within the mall area. Additional
challenges have come from the fact that the ice rink area does not have any power
sources and vehicular access to the square for d. .rYing off large event
infrastructure is extremely limited. This has provided for a number ofpermitting
CSE/sn
Minutes: 1/22/2008 Page I of 5.
r.
?i .
challenges. The Town is working with Arrabelle to see if power can be added to
the area so that events can be held within their site without having to place a
generator in the Town's right of way.
o Final budgets for The Session were included in the packets. CSE members agreed
by consensus to accept it as closure on their contractual requirement to supply the
event's final accountability.
Final Event Reports:
TEVA Mountain Games and IFSC World Cup Climbing: Stating that Vail is now described
in a Supreme Court decision on the water park issue as an icon of how to utilize outdoor
adventure to boost the economy, Joel Heath presented a short video highlighting the various
activities of the games. From grassroots beginnings to the world's largest outdoor adventure
event, he stated that the Mountain Games has sustained 20% growth in athlete participation from
year to year and attracted an estimated 35,000 spectators this year. Joel expressed his pride in
their "family" of sponsors, while recognizing the most difficult market in which to sell
sponsorships that he has experienced. The very significant national and international media
exposure and demographic information was described in a PowerPoint presentation. Highlights
included:
o PR exposure with a distribution of over 57M: greater than the entire Vail summer
marketing program.
o A Town Wide ROI of $31.24 per $ of CSE investment and a Sales Tax ROI of $.25
per$ of CSE investment, with $179,416 direct sales tax generated in Vail
o National Geographic dubbed the event as "the other Olympics."
o Demographics: Described as "young at heart, affluent, and socially conscious."
Average age 31, Household income avg. $34K, 50% over $200K, origins balanced
between national, regional and local with 3% international.
o Strong positive impact on local businesses during an otherwise slow period,
particularly for restaurants.
o Lodges that were completely "sold out" during the games included Sitzmark,
Evergreen, Lodge at Vail, Riva Ridge and the ve" ( RA n L, o of ?fz_ .
o Ozotmath Street Concert: an up and coming band, w 'ch was less expensive and
provided better energy than a big name group, Gore Creek Drive was packed.
o TEVA shot their entire $2M 2009 marketing campaign in Vail
o The world's largest competition climbing wall- stored at the Wolcott dump!
Moving the presentation to the IFSC World Cup Climbing, Joel stated that the event set
every record for number of athletes, countries and spectators at a 1st year event. By popular
demand from the coaches and participants, World Cup climbing will return to Vail again next
year, with the additional requirement for a roof over the climbing wall. Climbing has received
Olympic status for 2016- having met the requirement of being hosted on every major continent-
the US was the last step, right here in Vail.
In closing, Joel stated that the plan for next year's event includes targeting 2
demographics: 2% athletes and 98% spectators, with more attention to attracting the "weekend
warriors, by adding more participatory events such as a half marathon up Vail Pass.
BBQ on Bridge St: Joyce Gedelman-Viers distributed a photo-recap of the 2nd year event
highlighting the event's success as a kick-off to summer and the huge growth since last year,
CSE/sn Minutes: 7/22/2008 Page 2 of 5
with 24 restaurants participating vs. only 10 in the first year. Describing the event as a "business
community event," rather than a "Chamber" event, she added that with the CSE's cut in funding
this year from $20K to $9800 made it very difficult, but that the restaurants really made the event
successful with the excellent quality of food and the gourmet preparations of BBQ. Joyce, while
stating that the shoe sale was a great success as well and added energy to the event, she
apologized for the poor quality of their signage, explng that the VCBA did not take part in
this aspect of the event. Sybill added that in light of the embarrassingly poor image these signs
put forward the ERC has determined that hand-written signage will not be allowed in the Town's
right-of-way in the future. Joyce stated that the competition was a popular addition this year, and
the VCBA has been asked to produce a similar event in Lionshead next year- noting that the
Chamber does represent businesses throughout both villages. CSE members offered the
following comments:
o Improved "restaurant signage." It was difficult in many cases to know which
restaurant was serving what.
o Increase the number of places selling drinks; particularly other than beer.
o Distribute more "flyers; ' of the type that accompanied the presentation.
o A reminder .that the final budget accounting is required as part of the CSE's contract
for funding.
Susie Tjossem, President of the VCBA, closed with the statement that they know they
can identify opportunities to develop other sponsors and that there are other revenue
opportunities available as well, such as increased alcohol sales and participation fees.
Vail ]Film Festival: Sean and Scott Cross distributed Film Festival programs, the final event
budget and a media coverage overview indicating over 200M impressions. While they
acknowledged that the Taste of Vail and the state of the US economy had an impact on the
attendance this year (12,500 vs. 14,000 last year), they stated that they had the best sponsors ever
as well as huge increase in number of films, both submitted (1200) and shown (80, with 27
premieres). Highlights included:
o Amy Redford, daughter of Robert, compared the Vail Festival to "how Suridance
used to be."
o The popular showing of the Oscar Shorts: unique to the Vail Film Festival.
o Screenwriting. contest.
o Pixar animation workshop.
o Apple demonstration of "Final Cut Pro," a computer program for film editing
0 48-hour filmmaking contest: filmed in Vail with everyone using the same story and
script, but with amazingly different results.
o The exclusive film festival affiliation with Product RED, helping to create global
awareness about. AIDS.
o Awards: which help to boost the celebrity attendance.
They added that they continue to struggle with event venues. The Arrabelle screening
room was difficult because of the low ceilings, which forced the screen to be low and made
viewing for audience members who were not seated in the front difficult- but at the same time, it
was important to have a screening venue near the Best Life tent.
CSE members asked for more advance distribution of information, noting that the
programs arrived quite late this year.
Taste of Vail/Lamb Cook Off: Susan Fritz and Mickey Werner distributed an overview of the
media coverage for the larger Taste of Vail event and an event budget for the Lamb Cook Off,
CSE/sn Minutes: 7/22/2008 Page 3 of5
stating that without the CSE's support they would lose money on that component of the event.
Susan explained that the "whole" Taste of Vail has worldwide recognition and is not just an
event, but is about promoting Vail. She explained that this is one of only 2 major food events in
the country that takes place during the ski season, and that the combination is an important
illuaLation of the "Vail lifestyle." Moving to summer would cast the event as "just another
festival," competing with many others for both participants and sponsors. She added that the
event relies on a strong base of community volunteers and is dependant on VRI and the hotels
for support, as well as the availability of restaurants to participate.
Changing the focus to the Lamb Cook Off, Susan stated that the event continues to grow
in popularity, with over 2%Z times greater attendance this year than last. American Lamb donated
80 lbs of lamb to each of the 35 participating restaurants and there is high demand from the
wine-makers to participate- citing the Taste of Vail as their favorite event. She added that the
timing of the event is deliberately sensitive to not creating a conflict with the times that
restaurants are open.
Susan closed her comments by stating that the Taste of Vail just celebrated its ISO year.
When they started it was to create business in the slow period and to give people a reason to
come to Vail. They have come a long way: April is now busy, the event.shows off Vail's
epicurean status and sells out every year.
Discussion: Issues surrounding the scheduling of multiple events for the same time frame:
Sybill introduced. the topic by explaining that the feedback with respect to the Taste of Vail and
the Vail Film Festival being held on the same weekend this year has been uniformly negative.
The Town is concerned that public dollars would be better utilized in spreading out the events
throughout the year and getting a better bang for the buck, community members were frustrated
that they could not fully enjoy both events, each of which is considered to be among our best.
Town of Vail staff and infrastructure, particularly parking availability, were stressed and
impacted the guest experience. Additionally, some lodges and restaurants felt that they were
asked to contribute too much in in-kind support at one time.
While recognizing the importance of maintaining the same time frame each year, both
events feel they cannot be successful on an Easter weekend, and therefore adjustments are made
depending on where that holiday falls with respect to the ski area closing dates. Although on the
surface it would seem to be a benefit to each event that sponsors are more interested in
supporting both events, the Film Festival producers ?.1,y?essed their frustration that the actual
dollars are diluted because the sponsors do not double their commitment, but expect to get twice
the benefit for the same price- leaving only half as much in actual benefit to each event.
Both events feel strongly that skiing is a significant component of their success. The Film
Festival agreed to look at the ramifications of moving to the first week in March, if their CSE
funding would not be put at risk, if the venues and hotels support required would not be priced
out of reach and if the national and international calendar of Film Festivals will not cause a
conflict. Meggen and Sybill will put together a spreadsheet of Vail Mountain closing dates,
Easter and expected dates for Taste of Vail, Vail Film Festival and Spring Back to Vail to see if
this year is an anomaly, or a regularly expected issue.
2009 RFP Development and Funding Allocation Schedule: Sybill stated that she plans to post
the RFP on the Town's website by August 31, with a submittal deadline of Friday, October 3.
Applications will be reviewed at the CSE meeting on October 28. CSE members agreed to move
the November meeting from the 25'h, which would be the regular 4`h Tuesday meeting date, to
Tuesday, November 18 in order to avoid Thanksgiving week.
CSE members requested that more emphasis be placed on sending the message that event
producers should seek more sponsorship support in future years, rather than returning to the CSE
CSE/sn Minutes: 7/22/2008 Page 4 of 5
fig
year after year with ever increasing funding requests. Sybil] will make, the suggested changes and
email the revised RFP for final approval prior to posting it on the Town's website. The CSE also
revisited the wording of the mission statement, and agreed to consider any changes as part of the
Strategic Plan update in 2009.
New Business: No new business was discussed.
Motion to adjourn at 12:20 p.m.
NVS/P: Bobby Bank, Bob McKown, Unanimous
Minutes taken and submitted by
Sybill R. Navas, CSE Coordinator
July 22, 2008 l
8/26/2008
Approved byf6hapt
W IV - - .. - -
CSE Chairman Date
Next Regular CSE Meeting:
Tuesday, September 23, 2008 @ 9:00am
CSE/sn Minutes: 1/22/2008 Page 5 of 5
CSPJsn 2008 Contracts and Payment Status
CSE 2008 FUNDING ALLOCATIONS: CONTRACT AND PAYMENT STATUS
2008 Town'Couneil Allocation for Direct-EvenbFunding: $185,250
Event: Producing Entity: data 2008 Dates: 2008 CSE!Fundr
Allocated: Contract Status: PundePald Out:
>Carnlvail Highline SportsA Entertainment 213 February 3.5 $7;880 COMPLETE $7,880
The Session Vail Valley Foundation 217 February, 77- 10 $13,174 COMPLETE $13174
Taste ofVoll Taste of Vail 4@ April2.5 $9,850 COMPLETE $9,850'
Vail film, Festival VailiF.ilm Institute 413 April3-6• $59,100 COMPLETE $19,100 $19;700
Spring Back to.Vail Highline'Sports B:Entertainmenl 417 Apr6:7-13 $73;875 COMPLETE $24;025 $24,625
Teve Mountain Games Untraditional Marketing 614 June 4.8 $93;575 COMPLETE $33,575" .$30;000
K1%o4the;Mtn,Volleyball KingoftheMountain Volleyball 6113, June 13.15 $7;880 as.ot6123 $2,680 $2,600
Vail Farmers''Markett(Sundays) Meadow Drive Partnership 6115 •Jun"1SSep7 $54,175 as of 8/22 $18;059 .$18;058
Ambient StreetEnteltainmenr Resott,Events 8120 June 20?,Sep1 $50;235' as of 7125 $25;231; $25,000
BBO'Bonanza Vall:Chamber and Business Association 6121 21-Jun $9;850 COMPLETE, $3,284 $3;283
LacrosseiShcotout Colorado Lacrosse Promotions" 6128 June 28-.July B $10,000 as of 3128 $10,000
America Days Eagla Valley'Events 714 4-Jul $50,235 as of 7125 $16,901. $16,667
>FridayAfternoon Club MoonlRiverRench 7/11 Summer 2008 .$14,775 as of 8115 $7,387.50! $7;387.50
>Jazz®'Vall Square'(Thursdays) Vail Jazz Foundation 7131 Ju131-Aug 28 $25,595 submitted #3`8122. $8,885 $8,865 "
>RockyMountalnAntIqueFesfival Moon RiverRanch 811 August 1-3 $3;448' asof7111 $3;448
Kick-it 30 Soccer Tour Team Championships International 811 August 1-3 $30,000 as of 6113 $10,000. $10,000
Vail Arts Festival Eagle Valley Events 818 AugusVB•10 $18,223 submitted # 3 8122 $61223 $8;000
Gourmet on Gore Highflne;Spoits&Entertainment 8129 Augus029-30' $44,325 asof7M8 $14,776 $14;716.
OktoberfestlHighline Sports Highline'Sports 8 Entertainment 916 SepZ4,12.14 $81,263- as of 7/48 $27,263 .$27,000
'Colorado Grand Colorado Grand 91,19 Sept 19-,20 $2;463'
>Llonshead Chili Cook-Off VaitRestaurant Association , 9127 `27-Sep $4;925 asof7111 $4;925
Snow Daze Highline Sports & Entertainment 1211 December 1- 7 $64;025 as of 2115 $21,342
HolidaoiwVail Eagle Valley Events 12119 ;Dec 19= 31 $35,460 as of-5129 $11,820
TOTAL,CSEAL'LOCATIONS: $766,331
-CSE!Funds Remaining:, ($81)
'3rdyear of 3yearcontracl with Colorado: Lacrosse Promotions
"Deficit in allocated funds will come out of the 200&CSE operating expenses
$18,700
$24;825
$30,000
$2;800
$3,283
$16,667
Totel Funds Amount Still
Peld:0ut. Owed: s
$7,880 $0
$13,174 $0
$9;850 $0
$59,100 $0
$73,'875 $0
493;575 $0
$7,'880 $0
$36,117 $18,'058-
$50,235 - $0
$9,850 $0
$10,000 $0
$50;235 :$0 'j
$14;776.00, $0
$17;730 $8,865 `x
$3,448 $0 -;
zs
$20,000 $10,000
•j
$12;223 $6;000
$29;550' $14;175, s
a
$54,263. $27,000 .
$0 $2,453
'$4,925 $0
$21,342 $42,583
$11;820 $23,640 '; -
A
j
$611,847.00 $163,484.00 ,
TOVR01"w Ratio'
$251,600 32-1
? ?
?
$872,424 11.75.1
$179,416 31:24.•
$1;303,440.
-Based on additional sales taw
- Town-wide R0I based ortRr
TOWN OF VA 1 00
COMMSSION ON SKCUIL EVENTS
Commission on _Snecial Events
2008 REGULAR MONTHLY MEETING DA:I s
The regular monthly meeting of the CSE is usually held on the fourth (0) Tuesday of each
month, in the Vail Town Council Chambers beginning at 9:00 a.m Special meetings may be
scheduled when deemed necessary.
• Tuesday, January 22
® Early, 2008/TBD: Joint meeting between CSE and VLMDAC
• Tuesday,.Februury 26
e Tuesday, March 25
Tuesday, April 22: CANCELLED
e Tuesday, May 20* (CHANGED FROM MAY 27)
• Tuesday; June 24
e Tuesday, July 22
s Tuesday, August 26
e Tuesday, September 23
• September 2008/TBD: Joint.meeting between CSE and VLMDAC
• Tuesday, October 28: Presentation of RFP'.s for 2008 Events
• Tuesday, November 18 (CHANGED FROM NOVEMBER 25)
e December 2008/TBD: No meeting scheduled
(."S[-./S11 C:SE 2008 Nleelir.l- S hud.,11c RC i.scd: t;/ 12/2008
PUBLIC NOTICE.
NOTICE IS HEREBY GIVEN that one vacancy exists on the Town of Vail Commission on
Special Events (CSE). Applicants must be residents of the Town of Vail, own real
property within the Town of Vail, own a business in the Town of Vail, or be employed
within the Town of Vail. The terms of the member shall be for the balance of the
vacancy which ends on December 31, 2009.
Members of the CSE shall serve at the. will of the Town Council. The CSE shall support
the Town Council's goals and objectives and makes decisions in alignment with the
Town Council's marketing direction. The mission of the CSE is to support street
entertainment and special events for vitality, year-round fun, sense of community and
increased quality of experience for guests and. residents. The Functions and/or duties of
CSE_ shall include, but are not limited to: hiring and overseeing a director and/or staff, as
well as event producers and/or promoters; creating, funding and seeking special events
for the Town of Vail; evaluating event applications and event success; submitting an
annual budget for operations and events; coordinating the community calendar for
special events, seeking out additional funding for special events through sponsorships
and donations; evaluating and executing contracts for special events; and all other
functions as directed by the Town Council.
CSE meetings are generally held on the morning of the fourth Tuesday of each month.
Although the position is voluntary,. the Town provides each member with a blue parking
pass in appreciation, of the contribution to our community.
Persons interested in serving on the CSE board should submit letters of interest and
experience to the Vail Town Council, Attn: Lorelei Donaldson, Town Clerk, 75 South
Frontage Road, Vail, CO 81657 by mail or in person no later than 5:00 p.m. on
Wednesday, September 10, 2008. All applicants will be interviewed by the Town
Council at their afternoon work session on Tuesday, September 16, 2008, with
appointments to be made at the evening Council meeting on September 16, 2008. For
more information, contact Sybill Navas, CSE Coordinator, at 376-2394..
Town of Vail
Lorelei Donaldson, Town Clerk
to be Published in the VAIL DAILY on August 27, August 29, September, 5, 2008.
DRAFT.
Town of Vail
Commiss on on- Special Events Meeting
Vail Town Council Chambers
September -23, 2008 at 9:00 a.m.
AGENDA:
Administrative Items: (10 minutes).
Approval of the Minutes of the meeting of August 26, 2008 (5 minutes)
• Financial Report
• Coordinator Report:
PUBLIC INPUT?
Final Event Reports:
Street Entertainment
• Icing of the Mountain Volleyball ..
• Vail Farmers' Market
e Kick-It Soccer
Jazz @ Vail Square
Gourmet on Gore
• Oktoberfest .
Joint meeting w/VLMDAC- over lunch??
New Business: (5 minutes)
Adjournment:
Next Regular CSE Meeting.
Tuesday, October 28, 2008 @ 9: 00am
PLEASE EXPECT THAT THIS MEETING. WILL LAST ALL DAY
Vail
Nmenca*
Days
NI
VAIL
FeSTIVAL I
Lionshead Merchant List
Shopping/Retail & Services:
Aalta Sports
American Educational Institute
Arriesgado
Attitudes
Avalon Clothing Company
Backcowitry Caterer
Boot Lab, 'he
Breeze
Burton
Charlie's Shirts, Inc.
Charter Sports - Lion Square Lodge
Charter Sports - Vail Marriott Resort
Dakota Craftsman Inc.
Double Diamond Ski Shop
First Bank of Vail - Lionshead
Gore Peaks
Grind
KI-I Webb Architects
Law Offices of Arthur Abplanalp
Lionshead General Store
Lionshead Jewelers
Lionshead Liquor Store
Mountain Tees
North Face, The
One'Frack Mind
Pan for Hire
Passages Inc. - Lionshead
Patagonia
Performance Sports
Phillips & Associates, Inc.
PPL, Inc.
Prudential Colorado Properties
Quiksilver
Resort InfolActivities Center
Shade
Sharp Shooter Spectrum Venture
Ski Base & Wheel Base
Ski Valet/Bike Valet
Slifer Smith & Frampton Real Estate
Swedish Clog Cabin
Vail Resort Realty Inc.
Vail Ski-BikeTech Inc.
Vail Sports - Arrabelle
Vail Sports at Vail 21
Vail T-Shirt Company
Vargas Cleaning
Visions of Vail
Dining/Food & Beverage:
Avalanche Pub at the Vail Marriott Resort
Bart & Yeti's
Billy's Island Grill
Blue Moose Pizza
Centre V
Flying Burrito
Garfinkel's
Haagen Dasz
Les Delices De France
Mezzaluna
Moe's Original BBQ
Montauk Seafood Grill
Ocotillo
Rimini
Starbucks
Subway - Lionshead
The Little Diner
Vail Chophouse
Vail Coffee Company
Vail Gourmet Cookie
Company
Lodges:
Antlers at Vail
Arrabelle at Vail Square
Destination Resorts
Vail International
Lift House Condominiums
Lion Square Lodge
Lionshead Ina
Lodge at Lionshead
Montaneros
Westwind
Vail Marriott Resort & Spa
Vail Spa
Spas:
Golden Leaf Spa at the
Vail Marriott Resort
Heaven Massage & Spa
RockResorts Spa at
the Arrabelle
Vail Spa
Lionshead Tips
• Park in the Lionshead Parking Strucnue, located just west
of the main Vail exit nwnber 176 on the South Frontage
Road.
• Proceed past the bus stop and westward through the arch
at The Arrabelle to Vail Square.
• Comfortable walking attire is always acceptable in Vail,
and layers are recommended as weather can change
quickly.
• The Town of Vail free bus system connects points within
Vail, and Eco Buses connect front beyond Vail. Cmisult
vailgov.com for more information.
2008
Summer Calendar of Events
July
Fri., Juhy 4th ........................America Days
Fri., July 11 th ...................... F;unily Friday Afternoon Club
Fri., July 18th ...................... Family Friday Afternoon Club
Fri., July 25th ...................... Family Friday Afternoon Club
'hut., July 31st .................... Jazz at Vail Square
August
Fri., August 1 St ................ .... Family Fridav Afternoon Club
Fri., Aug. Ist - Aug. 3rd ... .... Rocky Mountain Antique Festival
-Iliur., Aug. 7th ................ .... Jazz at Vail Square
Fri., August 8th ................... Gamily Friday Afternoon Club
Fri., Aug. 8th- Aug. IOth ....Vail Arts Festival
'Maur., Aug.l4th .............. .... Jazz at Vail Square
11ur., Aug. 21st ................... Jazz at Vail Squarc
'I hur., Aug. 28th .................. Jazz at Vail Square
September
Fri., Sept. 7th - Sept. 7th .....Oktobcrfest
Fri., Sept 19th - Sept. 20th ..Colorado Grand
Sat., Sept 27th ................ .....Lionshead Chili Cook-Off
Gondola & Adventure Ridge'"' Summer Schedule
Eagle Bahn Gondola Summer Operating Hours:
June 20-22, 2008: Friday-Sunday, 10am-4pnh
June 27-Sept I, 2008: Open daily, 10am-4pna
Evening Gondola Operations
June 27-August 30, 2008:
Free Scenic Twilight Rides, 4pnr9pna,'Thursday-Saturday
Additional Weekends, Eagle Bahn Gondola
September 5-7, 12-14, 2008: lWin- 4pna
No evening operations
For more information on Vail Sunnier Mountain Activities
call Resort Information & Activities Center, 970-476-9090
"Dates and hours are weather dependent and subject to cliange
!r
LIONSHEAD
Vail America Days
Dates: Friday, July 4`6
Times: Parade begins at loam
Details: Life's a Beach! Or at least it is this 4i' of July in Vail!
The Vail America Days parade will wind its way through
Vail, featuring a wide array of talented performers and beach
themed floats. The parade will begin at Golden Peak this year
and end in Lionshead Village with a giant Beach Party!
Lionshead Family Friday Afternoon Club (FFAC)
Dates: Fridays, July I I" - August 8d'
Times: 5-8pm
Details: A Friday Afternoon Club for the entire family!
Featuring live music, an array of kids' activities, food and
drink specials, and much, much more; this FAC offers
entertainment and activities for all ages. Located at the base
of the Eagle Bahn Gondola, guests can easily, take in the
incredible atmosphere and breathtaking views available at
the top of the mountain celebration and still return to a truly
family focused event in the Lionshead Village.
Jazz at Vail Square
Dates: Thursdays, July 31" - August 28"'
Times: 6-8pm
Details: -file Vail Jazz, Foundation has put togcther an
incredible line up of Jazz performers for this first year series
of concerts in Vail Square. Enjoy all of the beauty of the
Rocky Mountains while listening to the sizzling sounds of this
amazing group of performers. For more information, please
visit wAw.vailjazz.org.
Jazz at Vail Square
Schedule of Performers:
Thursday, July 31" - Curtis Stigers
Curtis is a singer/saxophonist/songwriter who expands
the jazz repertory by creating new jazz standards. With a
distinctive voice and storytelling style, Curtis allows the
poetry of the lyrics to come through. Curtis will be traveling
to Vail after concluding a tour with Diana Krall.
Thursday, August 7"' - Trombone Shorty and Avenue Orleans
Also known as Troy Andrews, this trombone and trumpet
player represents the next generation of New Orleans jazz
musicians. Trombone Shorty combines the exuberance and
showmanship of Louis Armstrong with a unique blend of
funk, pop, hip-hop and jazz that never fails to bring audiences
to their feet.
Thursday, August 14"' -Jeff Hamilton Trio
Jeff Hamilton is one of the hottest drummers on the jazz
scene today, whether playing with his trio, the Clayton/
Hamilton Jazz Orchestra, or the Grammy-winning Diana
Krall band. Jeff has recorded with artists Natalie Cole, Milt
Jackson, Barbara Streisand, Mel Tome, John Pizzarelli, George
Shering, Dr. John and many others.
Thursday, August 21" - Chuchito Valdes Quartet
Chuchito, who was born in Havana, is an accomplished
pianist and the third generation of one of the most
distinguished musical families in Cuba. An extremely
flamboyant and exuberant performer, Chuchito's
unique interpretation of Afro-Cuban spiced Latin Jazz is
tremendously popular at festivals, dubs and concerts all over
the world.
Thursday, August 28`x' - The Clayton Brothers Quartet and
the VJF All-Stars
Led by Grammy winner and bassist extraordinaire John
Clayton, the renowned Clayton Brothers Quintet includes
Johns brother Jeff Clayton, saxophonist and co-leader of
the Clayton/Hamilton Jazz Orchestra, pianist and jazz
educator Bill Cunliffe, "Ferrell Stafford, one of the most
sough after trumpet players today, and Lewis Nash, the most
highly recorded jazz drummer ever. The VJF All Stars are
students of the Vail Jazz Workshop, who have been selected
from hundreds of high school aged musicians for a I0-dap
residency in Vail. Tlhe students work with musician/educators
to hone their skills, and then perform with the Quintet as the
Vail Jazz All-Stars.
Rocky Mountain Antique Festival
Dates: Friday, August V - Sunday, August 3rd
Times: Friday & Saturday: loam-6pnn; Sunday: loam-5pm
Details: Melding an incredible atmosphere with some of the
country's finest antique merchandise, this is truly an antique
festival unlike any other. 'Ihe Rocky
Mountain Antique Festival features
a wide variety of upscale antiques,
nduding furniture, silver, jewelry,
artwork and more. Additionally, there
is live entertainment, food booths and
children's activities; creating a unique
event fit for the whole family!
Vail Arts Festival
Dates: Friday, August 8i' - Sunday, August 10i'
Times: Friday: 12-6pm; Saturday: I0am-6pm;
Sunday,: 10am-4pm
Details: A Three Day Celebration of the Arts. Over 75
artists from the U.S. will converge on Lionshead Village
for the three day arts festival. An array of artwork will be
on display including watercolors, oil and acrylic paintings,
woodworking, glass, sculptures, furniture, mosaics, ceramics,
metalworks, photography and jewelry% Take advantage of the
unique opportunity to meet each exhibiting artist in person.
Oktoberfest
Dates: Friday, September 5i' - Sunday, September 7r6
Times: Friday: 5pm-IOpm; Saturday: l lam-IOpm;
Sunday: 12pm-6pm
Details: It's time to dust off the Lederhosen, throw on the
Dirndls, and toast your steins to the most popular party
in the world .... Oktoberfest... the yearly festival of beer,
music and Fall. For an entire weekend
Lionshead will host oonh-pah parties,
lively Oktoberfest themed activities
and traditional German fare. Your 414
favorite Bavarian tunes will be ever
present throughout the three days of
blown out German fun; along with th,
Oktoberfest favorites of yodeling, alpine
horn blowing and the bratwuist-eating
and keg bowling contests!
Colorado Grand
Dates: Friday, September 19d' - Saturday, September 20d'
Times: Friday: 3pm-6pm, Saturday: 10am-lpm
Details: Celebrate the 20"' Anniversary of the Colorado
Grand. This unique road rally takes distinctive sports and
race cars, all built prior to 1961, on a road rally covering over
1000 miles of some of the most spectacular roads and scenery
Colorado has to offer. -file race will culminate in Vail with a
post-race celebration in Lionshead. Witness the excitement
of the rally finish line Friday evening, or view these unique
classic cars up dose when they are put on display throughout
the Lionshead Village on Saturday.
Lionshead Chili Cook-Off
Dates: Saturday, September 27`6
Times: 12-5pm
Details: The end of September is a wonderful time here in
the Vail Valley; and what better way to take advantage of
the spectacular fall weather and stunning fall foliage than by
enjoying it day out in the Lionshead Village sampling the best
recipes our Vail chefs and local gourmands have to offer!
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LIONSHEAD
MERCHANT ASSOCIATION
Post Event Review - Lionshead Family Fri
_ day Afternoon Club
Event Date(s): Fridays, July 11`", July 18"', July 25w, August' 1S; & August 8m, 2008
Event Promoter. Lionshead Merchant. Association & Moon River Ranch
Event Contact. Sarah Franke
(970) 845-1113
sarah0vailchonhouse. com
Intro:
The Lionshead Family Friday Afternoon Club (FFAC) was a huge hit for a first year event. The event
ran for five weeks total, beginning Friday, July 11th and culminating on Friday, August 8th. It included a
variety of activities centered on families including a 60ft inflatable obstacle course; bull riding, an
inflatable boxing ring, a pizza tossing contest, a kids' crafts center and children's theater productions.
The Lionshead FFAC created a great deal of activity in the Village; repeatedly drew in a local crowd,
and added value to the experience of destination guests staying in Lionshead.
1.)..Overview - Event Strengths and Weaknesses:
a. Strengths:
L Gave the Village a sense of liveliness and activity that has been missing from the area for
quite some time.
ii. Added value to the guest experience of those already in the Village and attracted locals to
the new Lionshead Village.
iii. Exposed the "New and Improved" Lionshead to a large number of Vail Valley locals and
• - guests. -
iv. Retained a portion of the Top of the Mountain FAC guests in the Village, capturing additional
customers for surrounding businesses.
b. Weaknesses:.
L The permitting process was lengthy for everyone involved.
The Town of Vail Events Committee was very patient with the Moon River Ranch staff, but
due to our lack of experience planning events in Vail we were behind quite a bit in the
permitting process.
ii.. The location of the event seemed to cause a bit of tension among Lionshead Merchants.
Due to the fact that this was a first year event with a very limited `budget, all activities
associated with the event were centralized in the Vail Square area. The budget only
allowed for a certain number of event activities and in order to create the sense of a energy
and the area of critical mass necessary for a successful - event, all activities needed to be
grouped.together. While.some merchants understood thin reasoning, others expressed
disappointment that the event was not spread throughout the Village.
iii. Some kinks were experienced in the load-in and out processes of this event that will need to
be worked out in the future for all of Lionshead and Vail Square events overall.
2,) Event Budget and Use of Allocated. Funds
Please see the attached Event P&L to compare actual expenditure versus the proposed budget.
Please note that the original budget proposed to the CSE was based on a ten week event. Based
on the recommendation of the Commission and the level of funding received, the event ran for five
weeks, rather than ten. The CSE allocated funds were used primarily to pay for the FFAC activities.
These activities were also paid for by the sponsorship of the Vail Chophouse and Vail Blue Moose.
The Lionshead Merchant Association paid-for all event advertising efforts and Arrabel.le.paid the
expense of event. set-up, event breakdown, and trash removal. The Vail Blue Moose additionally
sponsored a pizza tossing contest, in which. participants competed in the contest, made their own
personal pizza that was then baked for them at the Blue Moose, and received a goodie bag filled.
with a Blue Moose.t-shirt, sticker, certificate of participation and free pizza slice token.
We currently plan to continue the event next summer. Based on that fact we plan to ask for a
similar amount from the CSE this year, but intend to cut that amount in half by the event's third year
and hope to ask for no funding by the fourth year. We wanted to note this only to emphasize the
fact that we do greatly appreciate the funding that has been offered to the Lionshead Merchant
Group to get our current summer event schedule started, but that we also understand the
importance of driving our own funds to Lionshead events in the future and will work towards that
goal each year as we move forward and grow these events.
3.) Marketing Efforts
The following marketing efforts were made to promote the Lionshead FFAC in Vail (Examples of all
advertising efforts have been attached at the end of this overview).
a. Bi=weekly advertisements listing the schedule of events taking. place "This Week" and within the
"Upcoming Schedule" were' placed in the Vail Daily by the Lionshead Merchant Association.
b. The Lionshead Merchant Association put together event brochures that have been in
distribution for the past two months.
c. The Lionshead Merchant Association created radio ads specific to driving business to the event.
d. The Lionshead Merchant Association created A-Frame signs that list the overall event calendar
for Lionshead Summer 08, hold Lionshead Event Brochures, and have slide-in signs that
advertise whatever event is taking place at that time.
e. Press Releases sent to media outlets resulted in mention of the event in the Vail Daily on
Wednesday, July 9th, twice on Thursday, July 24th, and on Friday, August.8th.
f. Promoters went on TV8 to discuss the Lionshead FFAC throughout the five weeks of the event.
g. Check Presenter cards were placed in each bill at the Vail Chophouse thro ugh out the five
weeks of the event.
h. Concierge and front desk staff, throughout the Valley, were emailed with details regarding the
event on a weekly basis..
L The event was listed on local websites such as, vail.com, visitvailvalley.com, and vailpm.com.
Additionally the Vail Valley Partnership posted the event on their blog site.
• 4.) Statistical Information
a. Attendance and, Demographic Profile
The event seemed to draw a diverse crowd of both Vail Valley locals and destination guests. It
appeared that none of the destination. guests traveled,to Vail specifically for the Lionshead
FFAC but saw the event as added value to their stay in Vail. A good portion of locals also
attended each week, some that seemed to come specifically for the event and some that were .
in the Village for other reasons but decided to stick around and take part in the activities. The
crowd was almost entirely family based.
It is difficult to differentiate the number of guests that came to Lionshead with the intent. of
attending the FFAC event and those that came for other purposes but stuck around regardless;
however, we have made our best estimate as to the numbers in attendance regardless of what
drove them there. That said, the numbers we have estimated for each day are the following:
L Friday, July 11th: 550 people
ii. Friday, July 18th: 300 people ***Rain***
iii. Friday, July 25th: 700 people
iv. Friday, August 1St: 500 people
v. Friday, August 8th:450 people
b. Though at this point we are too close in to have detailed information on the economic impact of
the each FFAC, based on the experience at our two restaurants we can say that the event did
increase business for both locations each week.. Due to the family nature of the crowd, the Blue
Moose received a larger amount of business than the Chophouse, but both received additional
business nonetheless. Based on the comments of Chip Nelson and Terri Hanley at the
Arrabelle in Vail Square, it appears that Starbucks also experienced an increase in business as
a result of the FFAC. Two retail business owners mentioned that they saw an increased
number of people in the Village and through their stores, but. were unsure of the effect on sales
at this point. And though I have not received numbers supporting these claims, several retail,
shop and restaurant owners have mentioned that they have been doing an increased number of
sales this summer and that Fridays were particularly strong for them during the FFAC time
period.
• c. The Lionshead FFAC is not designed to be an event that draws destination guests to the area
solely for the purpose of attending that event. It does however have the intent of adding value
to the experience of those guests and therefore, hopefully will have an effect on the return of
guests to Lionshead in the future. Additionally, several locals became "regulars" of the event.
We saw many return families that began to make a habit of spending their Friday evenings in
Lionshead. In speaking with Brian Hall of Blue Creek Productions (who provided the Children's
Craft Center and Children's Theater portions of the event) it became apparent that they were
seeing the same families again and again.
5.) Potential for Growth and the Development of Sponsorships and Media Exposure
This event has HUGE potential for growth. Based on the success of the first year of this event it
seems very apparent that the Lionshead FFAC has tremendous potential to grow in size and
attendance in future years. Attendance varied slightly this year based on the weather each week,
but it was clear that as word spread this event began to grow. As it becomes a better known
activity we feel it has potential to become a huge draw to the Lionshead Village. Additionally, after
just the first few weeks of the event, different businesses throughout the area began to express
interest in possibly sponsoring a portion of the event; all of which will be taken in to consideration
and incorporated in to the event plan for upcoming years. Finally, as sponsorships come on board
and the event grows we expect media exposure to also increase.
6.) Impact on Vail's "Sense of Community"
Sense of community is truly what this event is all about! In line with the overall goal of all Lionshead
events for this summer, this event created a great sense of community in Vail. Repeatedly guests
walked through commenting on the change in activity level and the liveliness of the Village.
Additionally, it not only brought the Lionshead Merchants together through the planning process,
• but week after week several of the merchants were visible at the event, enjoying the festivities with
their own families. Paul Lovelace, Front Office Manager of Lion Square and Montaneros,
mentioned that guests frequently commented on the fun family atmosphere the event created. Rob
Levine, General Manager of the Antlers, further commented that he received "a ton of positive
feedback" on the event and that a good friend of his from another ski resort attended the event and
was jealous of what the event offered the resort community.
Conclusion:
Overall, this event aimed to create an active and energetic atmosphere that catered to families in the
area; and though there is definitely room for growth, we feel that the Lionshead Family Friday Afternoon
Club achieved this goal and was overall a huge success. We look forward to further developing and
improving this event in the future and hope that the Commission will support our efforts to do so.
0
_. _- "FF'AC Budget - - - - - -
•
Budget:Detar7
Event Budget - Lionshead _-
FY 2008 - - FY 2008
Descrintion BUM Actual - -
Revenues: - - -
Requested CSE Contribution 30;000 14;775
tot 1.0 Events For 5 Events
Beer/Wine Sales 3,000 0
Sponsorships $,000
Vail Chophouse 1,740
Vail Blue Moose 1,740
Atrabelle at Vail Square See Budget Detail
Lionshead Merchant Association 0 See Marketing Detail
Total Revenues: _-38.000 18255
Expenses:
Advertising
Banners & Signage 1;500 LHMA Signage
Brochures & Programs 1,500 LHMA Brochures
New,,,,.-. 5,000 I RMA Ads
Misc. Publicati
ons
0
0
Radio 500 LHMA Radio
Website 0 0
Beer/Wine/Soda/ice 2,500 0
Consulting 0 0
Entertainment
Children's Activities 15,000
Blue Creek Productions (5 weeks) 9,375
No Bull Entertainment (4 weeks) 3;250
Blater Bouncer Obstacle Course (5 weeks) & Boxing Ring (4 weeks) 5,177
Culinary Dem.,.-..a.:ons 0 0
Music 2,500 0
Sound Equipmem & Backline 500 0
Event Fees
-Insurance 1,000 400
Police 0 0
Security 1,000 0
Sound Permit 50 0
Special Event License 50 50
Tent Permit 125 0
Food Cost 0 0
'Miscellaneous 500 0
Recniitment 0 0
Sponsor Activities 0 0
Sponsor Gifts 0 0
Staff 0
Event Workers 6,000 0
Adm'n+strahon' 0
Tables/Linens Rental 0 0
Tent Rental 0 0
Travel & Lodging 0 _. 0
Total Expenses: 37,725 -18.252
Net Incomel(Loss) I - - -.- - 273 - -- - 3
WSMM: 3:56 PM
0
0
Event Review By The
l LIONSHEAD
MERCHANT ASSOCIATION
August 26th, 2008
•
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Rocky
Mountain
Antique
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LIONSHEAD
MERCHANT ASSOCIATION
Post. Event Review - RockyMountain Antique Festival
Event'Date(s): August 15`-31°, 2008
Event Promoter: Moon River Ranch
Event Contact. Sarah Franke
(970) 845-1113,
sarah0vailchovhouse. com
Intro:
Fora first year event the Rocky Mountain Antique Festival in Vail went very smoothly overall. The
Festival ran for three days, open 10am-6pm on Friday and Saturday, and 10am-5pm on Sunday. It
hosted 19 upscale antique vendors that occupied over 30 booth'spaces (slightly below our estimate in
the proposal given to the CSE in October). In general, the antique vendors and the Lionshead
Merchants were ecstatic to have the Festival located in the Lionshead Village and all seemed thrilled
with the level of activity present in the area versus years past.
1.) Overview. Event Strengths and Weaknesses:
a. Strengths:
L Due to the size of this year's festival we were able to spread all tents out within the
Lionshead,Village. This appeased the merchant's requests to have the events focused
throughout all of Lionshead, and not just within the new Vail Square area.
ii. It gave the Village a sense of liveliness and activity.
iii: It created a sense of togetherness among the Lionshead Merchants. Bringing activity and
energy back to Lionshead, has been a common goal of the Merchants that has united them
in a manner that hasn't been seen in that Village for quite some time.
iv. Added value to the guest experience of those already in the Village and attracted locals to
the new Lionshead Village.
b.. Weaknesses:
i' The permitting process. was lengthy for everyone involved.
The Town of Vail Events Committee was very patient with the Moon River Ranch staff, but
due to our lack of experience planning events in Vail we were quite a bit behind in the
permitting process.
ii. The event does not necessarily draw a destination crowd to the area at this point., Efforts
could be made in the future to target the Front Range audience and draw more people to
the Festival and Vail as a whole.
iii. Though attendance was strong for a first year Festival, it seemed to be affected by the
timing of the show. Due to the fact that the event occurred one week after the Beaver Creek
show and was competing with the Beaver Creek Arts Festival the Vail Antique show did not
necessarily draw the largest possible crowd. The show was small for this first year, but has
great potential for growth in participation and in attendance.
iv. Communication between the variety of promoters and event planners for venues throughout
the Village wasn't as strong as it could have been; which slightly affected the layout of the
event. By adding steps to the permitting process this should be easily avoided in the future.
Communication of event logistics to local merchants could also be improved.
v. Some kinks occurred during the load-in and out processes of the event. All seemed to be
related to the fact that this was the first event of this nature since the construction has ended
in Lionshead and I am extremely confident that all can be resolved for future events.
• 2.) Event Budget and Use of Allocated Funds
Please see the attached Event P&L to compare actual expenditure versus the proposed budget.,
The majority of the CSE funds were put towards additional advertisements in the Vail.Daily, the
Summit Times, the Aspen Times, and the Glenwood Post. Ads speck to the Rocky Mountain
Antique Festival were run in addition to the Lionshead Event Calendar Ads that were running
biweekly at the time of the Festival. By using some of the. funds driven by the Beaver Creek
Festival to create combined posters and advertisements in the Vail Daily, we were able to just about
break even with the show this year.
3.) Marketing Efforts
The following marketing efforts were made to promote the Rocky Mountain Antique Festival in Vail
(Examples of all advertising efforts have been attached. at the end of this overview).
a. Advertisements specific to the Rocky Mountain Antique Festival were placed in the Vail Daily,
the Summit Times, the Aspen Times and the Glenwood Post on the following schedule:
Vail Daily: Half Page --July 17, 18, 19, and 20 (Advertising Both)
Full Page -July 24, 25, 26, and 27 (BC Focused with mention of Vail)
. July 31, August 1, 2, and 3 (Vail Focused)
Aspen Times: Half Page July 18, 19, 20 (Advertising Both)
July 25, 26, and 27 (BC Focused with mention of Vail)
August 1, 2, and 3 (Vail Focused)
Summit Times: Half Page - July 19 and 20 (Advertising Both)
July 27, 28, and 29 (BC Focused with mention of Vail)
August 1, 2, and 3 (Vail Focused)
Glenwood Post: Half Page - July 19, 20, 26, and 27 (Advertising Both)
August 2 and 3 (Vail Focused)
b. Press Releases sent to media outlets resulted in mention of the Festival in the Vail Daily twice
on Thursday, July 24n' and once on Friday, August 1st.
c. Posters were placed throughout the Vail Valley, advertising both the Beaver Creek and Vail
shows.
d. Promoters appeared on TV8 to discuss the Rocky Mountain Antique Festival both weekends of
the event.
e.• The. event has a website listing the schedule for each show and vendor information.
i f. Check Presenter cards were placed in each bill at the Vail Chophouse in the week leading up to
the event.
g. Concierge were emailed with details regarding the event.
h. Event Postcards were sent to each participating vendor, allowing them to distribute the cards to
their company mailing lists. These post cards were also handed out at the Information Centers
in Beaver Creek and in Lionshead.
L The.Festival as a whole (Beaver Creek and Vail) was advertised twice in.the Antique Trader.
j. Bi-weekly advertisements listing the,schedule of events taking place "This Week" and within the
"Upcoming Schedule" were placed,. in the Vail Daily by the Lionshead Merchant Association.
k. The Lionshead Merchant Association put together event brochures that have been in
.distribution for the past two months.
1. The Lionshead Merchant Association created radio ads specifically aimed at driving business to
the Festival.
m. The Lionshead, Merchant Association created -Frame signs that list the overall event calendar
for Lionshead Summer 08, hold Lionshead Event Brochures, and:haveslide-in signs that
advertise the event taking place at that time.
n. The event was listed on localwebsites such as, vail.com, visitvailvalley.com, and vailpm.com..
Additionally the Vail Valley Partnership posted the event on their blog site.
4.) Statistical Information
a. Attendance and Demographic Profile
The event seemed to draw a diverse crowd of both Vail Valley locals and destination guests. It
appeared that of the destination guests, very few, if any, were guests that traveled to Vail
specifically for the Antique Festival. On the other hand, a good portion of the locals in
attendance seemed to have visited Lionshead with the specific purpose of attending the show.
While the numbers listed below indicate approximately how many people we feel traveled
through the show, it does not account for whether or not guests came intentionally for the
2
Festival or were simply passing by for other purposes and walked through as a result. That said
the numbers we have estimated for each day are the following
i. Thursday, July 31st: 300-500 people ***Load-in Day***
r ii. Friday, August 1st: 2000-2500 people
iii. Saturday, August 2"d: 2500-3000 people
iv. Sunday, August 3'd: 1500-2000 people ***Rain"*
b. Though at this point we are too close in to have detailed. information on the economic impact of
the Festival, based on the experience at our two restaurants we can say that the event did
increase business for both locations throughout all days. It seemed to draw a crowd that more
commonly visited the Vail Chophouse, but both received additional business nonetheless.
Based on the comments of Chip Nelson and Terri Hanley at the Arrabelle in Vail Square, it
appears that the Antique"Festival also drove quite a bit of additional business at Starbucks and
drove a lunch crowd to Centre V.
c. As mentioned above, thus far the Rocky Mountain Antique Festival has not drawn a strong
destination guest crowd. Therefore, regarding intent to return, it has become apparent based
on results in Beaver Creek that the Festival does draw a strong local following and has created
return guests in that manner, but has yet to bring in return destination guests.
5.) Potential for Growth and the Development of Sponsorships and Media Exposure
Based on the success the Rocky Mountain Antique Festival has experienced in Beaver Creek I
would say the, is an incredible potential for growth in the Vail show. Due to the fact that we did not
have a great understanding of what it would take to run the event in Vail this year, we did not
include all of the aspects of the Festival that we currently incorporate in the Beaver Creek show
(e.g.. music, culinary demos, children's activities, food vendors). All of the afore mentioned items
add a certain ambience to the Festival and encourage more guests to attend. Additionally, we kept
the number of dealers fairly low this year due to our uncertainty on load-in processes and festival
layout. As that number increases and the number of vendors participating in Beaver Creek
increases the Festival becomes open. to more potential for large scale sponsorship and more
potential for media exposure. The potential for Festival growth overall and the development of
sponsorships and media exposure is endless at this time.
6.) Impact on Vail's "Sense of Community"
In line with the overall goal of.all Lionshead events for this summer, this event created a great
sense of community in Vail. Repeatedly guests walked through commenting on the change in
activity level and the. liveliness of the Village. Rob Levine, General Manager of the Antlers,
mentioned that he was attending the Vail Farmer's Market when he overheard another person
remark that it was "just about as busy in Lionshead." We have not heard many comments of that
nature regarding Lionshead 'in the past few years. Additionally, the "sense of community" was
strengthened among the merchants themselves. This festival spread throughout the Village and
brought a feeling of energy to the entire area. All the merchants came together to help the Festival
succeed and it has united that community in a manner that hasn't. occurred for quite some time.
Conclusion:
As mentioned in the proposal given to the Commission on Special Events last October, the goal of the
event this year was to create an event that added value to the experience of the Lionshead summer
guest; created a sense of energy within the Lionshead Village and amongst the Lionshead Merchants,
and that improved the level of merchandise and the general attendance of the prior Vail Antique
Festival. With that in mind, though there are several areas in which the Festival can improve and grow
as it continues in the future, we feel that the Rocky Mountain Antique Festival accomplished all of these
proposed goals and was an overall success in its first year in Vail.
•
3
•
•
•
Rocky Mountain Antique Festiva]'---
Budget Detail
Budget
Event Budget - Lionshead
- - - FY 2008 FY 2008 -
Description Proposed Budget Actual
Revenues:
Vendor Booth Fee Payments (50 vendor spaces at $450/space) 22,500 11,745
33 spaces w/ discount
Requested CSE Contribution 10,000 3,448
Beer/Wine Sales 0 0
Sponsorships 0 0
Lionshead Merchant Association 0 the Marketing Detail
Total Revenues: 32,500 15,193
Expenses:
Advertising
Banners & Signage 1,500 LHMA.Signage
Brochures & Programs 1,500 0
Newspaper 5,000 7,925
Misc. Publications 2,500 550
Radio 1,000 LHMA Radio
Website 250 0
Beer/Wine/Soda/ice 0 0
Consulting 0 0
Entertainment
Children's Activities 1,000 0
Culinary Demonstrations 1,500 0
Music 0 0
Sound Equipment & Backline 0 0
Event Fees
Insurance 850 400
Police 2,000 0 .
Security 2,000 920
Sound Permit 50 0
Special Event License 50 50
Tent Permit 125 0
Miscellaneous 500 0
Recruitment 2,500 750
Sponsor Activities 0 0
Sponsor Gifts 0 0
'Staff 0 0
Event Workers 5,000 21400
Administration 5,000 2,000
Tables/Linens Rental 0 235
Tent Rental 0 0
Travel & Lodging 0 0
Total Expenses: 32:325 - 15.230
Net Income/(Loss) 175 (37)
&25/2006: 8:54 PM
i
Special Event
Marketing
• Efforts
•
a
Event Review By The
aw
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LIONSHEAD
MERCHANT ASSOCIATION
August 26th, 2008
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LIONSHEAD
MERCHANT ASSOCIATION
'Marketing Efforts - Examples
The examples of the event marketing materials are, placed in the following order:
1.) . Lionshead Merchant Association (LHMA) Vail Daily Ad
Full page ad placed in the Vaif'Daily by the Lionshead Merchant Association on a biweekly basis.
2.) LHMA A-Frame Event'Sign
Four A-Frame signs were created to place at various key points throughout:the Lionshead Village.
3.) Lionshead Event Check Presenters
Informational pieces placed in check. presenters at the, Vail Chophouse to advertise the event schedule.
4.) KZYR Radio Script - FFAC
The LHMA runs spots on KZYR weekly, specifically focused on the events of that particular week.
5.) KZYR Radio Script.= RMAF
The LHMA runs spots on KZYR weekly, specifically focused,on the'events of that particular week.,
6.) Event Press Releases for the dates of July"! Ith, July 21st, July 300 and August 5th.
7,) Event Articles in the Vail Daily
8,) Rocky Mountain Antique Festival Poster
94 Rocky Mountain Antique Festival Combined Ad
10.) Rocky Mountain Antique Festival Beaver Creek Specific Ad
11.) Rocky Mountain Antique Festival Vail Specific Ad
12:) Rocky Mountain Antique Festival Poster
13.) The.LHMA Summer Event Brochure (enclosed in.the back of review)
0
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JAZZ AT VAI L SQUARE
THURSDAY, JULY 31ST, 6-8PM
FEATURING CURTIS STINGERS
A _ 7 hr az? ?or.ndation has put tuge.I.,r dri
-credible line up of Jazz perfonners for this first
i year series of concerts in Vail Square. Enjoy all of
'he beauty of the Rocky Mountains while listening
to the sizzling sounds of this amazing group of
performers. The series will kick off this Thursday
with Curtis Stigers, a singer/saxophonist/
songwriter who expands the jazz repertory by
creating new jazz standards. With a distinctive
voice and storytelling style. Curtis allows the
poetry of the lyrics to come through.
u?G?r?il-r? QUeYC?s
AUGUST
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Han•il or, Tnc, !, e Lrucr,;rc Valdes L.arte, and The C.aymn Brotners ,;,carte, and Me VJF All Stars
Fridays • Family Friday Afternoon Club
August 1-3 • Rocky Mountain Antique Festival
August 8-10 • Vail Arts Festival
}
FAMILY FRIDAY
AFTERNOON CLUB
FRIDAY, AUG. 1ST. 5-8PM
THROUGH AUGUST 8TH
A Friday Art r-rcon Club for the entire family:
91S ROCKY MOUNTAIN
ANTIQUE FESTIVAL
AUG. 1 ST - AUG. 3RD
Melding tie perfect setting wit" sour-- of the
country's finest antique merchandise. this
trulv is :; ' _ -
i•-°
. ? rr.
Eagle Bahn Gondola Summer Schedule
Daytime Operations .............................................Open Daily 10am-4pm
Nighttime Operations ..........................................Open Thurs-Sat Nights 4-9pm
?tLIONSHEAD
?i SUMMER 2008
U I. Y 1 S T
LIONSHEAD
S U M M E R- 2 0 0 8
Please join us again soon because
summer in Lionshead is just starting to heat up!
u?i?mm??scduke
711
FAMILY FRIDAY
E ?+ AFTERNOON CLUB
FRIDAYS, 5-8PM
THROUGH AUGUST 8TH
JAZZ AT VAIL. SQUARE ;
[)
THURSDAYS, 6-8PM;
BEGINNING JULY 31ST WITH
CURTIS STIGERS
ROCKY MOUNTAIN
,.d ANTIQUE FESTIVAL
AUGUST 1ST 3RD
--,I O N S H EAD
S U M M E R• 2 0 0 8
Please join us again soon because
summer in Lionshead is just starting to heat'up!
=- ' FAMILY FRIDAY
AFTERNOON CLUB
FRIDAYS, 5-8PM.
THROUGH AUGUST 8TH
.JAZZ AT VAIL SQUARE
THURSDAYS, 6-8PM '
BEGINNING JULY 31ST WITH
CURTIS STIGERS
ROCKY MOUNTAIN
W14 ANTIQUE FESTIVAL
• yy. '
;- AUGUST 1ST - 3RD
--,I O N S H EAD
S U M M E R- 2 0 0 8
Please join us again soon because
summer in Lionshead is just starting to heat up!
u" sc ., 44
FAMILY FRIDAY
` AFTERNOON CLUB
FRIDAYS, 5-8PM
THROUGH AUGUST 8TH
JAZZ AT VAIL SQUAREj,
THURSDAYS, 6-8PM
BEGINNING JULY 31ST WITH T
CURTIS STIGERS
. r . e.,et 'Ef
i? ROCKY MOUNTAIN
ANTIQUE FESTIVAL
r - AUGUST IST - 3RD
I O N S H EAD
S U M M E R 2 0 0 8
Please join us again soon because
summer in Lionshead is just starting to heat up!
FAMILY FRIDAY
Y e' AFTERNOON CLUB
` FRIDAYS, 5-8PM
THROUGH AUGUST 8TH
JAZZ AT VAIL SQUARE,
THURSDAYS, 6-8PM
BEGINNING. JULY 31ST WITH
CURTIS STIGERS '
to ROCKY MOUNTAIN
ANTIQUE FESTIVAL
;
AUGUST 1ST - 3RD
Kati w
LIONSHEAD
MERCHANT ASSOCIATION
KZYR Radio Script
FFAC spot 7/8/08
(music: festive, live concert oriented backdrop)
Things are heating up this summer in Lionshead! Throughout the summer Lionshead
Village will host a wide, array of incredible festivals and events and the fun kicks off this
Friday with the Lionshead Family Friday Afternoon Club!
Beginning this Friday, July 11 th, and continuing through August 8`h, LionsHead Village is
pleased to host its own FFAC -Family Friday Afternoon Club. Each Friday, from 5-8
pm, Lionshead invites families everywhere to, partake in the village-wide party featuring
' an array of kids', activities, children's theater performances; mechanical bull rides, fly
fishing demos from Gore Creek Fly Fisherman, food and drink' specials, and much more.
Located at the base of the Eagle Bahn Gondola, guests can easily take in the incredible
atmosphere and breathtaking views available atthe'top of the mountain celebration. and
still return to a truly family focused event with entertainment-and activities for all ages:
It is truly an PAC for the entire family! .
Free parking is available in the, Lionshead parking structure.
LionsHead Village - it's the place to be this summer!
0
Ll
LIONSHEAD
MERCHANT ASSOCIATION
KZYR Radio Script
RMAF spot 7/28/08
(music: festive)
Things are heating up this summer in LionsHead! Throughout the summer LionsHead
Village will host a wide array of unbelievable festivals and events.
The action heats up with the Rocky Mountain Antique Festival which runs Friday,
August l t through Sunday, August 3'.
For three days vendors from around the nation will descend on Lionshead Village,
• bringing with them some of the finest antique merchandise available; ranging from
antique furniture and collectibles to beautiful displays of antique silver and prints. The
Rocky Mountain Antique Festival opens to the public 1 Oam-6pm on Friday and Saturday,
and 10am-5pm on Sunday.
Melding an incredible atmosphere with some of the country's finest antique merchandise,
this truly is an antique festival unlike any other!
Free parking is available in the LionsHead parking structure.
LionsHead Village - it's the place to be this summer!
0
LIONSHEAD
MERCHANT ASSOCIATION
0
For Immediate Release July 11'", 2008
Contact: Sarah Franke
Lionshead Merchant Association
P: (970) 845-1113
sarahZ.vailchouhouse.com
LIONHSEAD KICKS_t,r v: AN INCREDIBLE-SUMMER EVENT Sc:rmDULE x =LS r ttuuAY W x x n.
THE LION*tnr,AD FAMILY FRIDAY Ar i xRNOON CLUB!
Vail, Colorado - A Friday Afternoon Club for the entire family! Starting this Friday, July, I Ph, Lionshead,will
host the first of five family-focused Friday Afternoon Clubs in Vail Square. Each Friday, through August 8`",
from 5-8pm LionsheadVillage will be filled with a variety of activities-guaranteed to entertain kids of all ages,
ranging from a children's craft center and story telling performances, to a gigantic obstacle course and mechanical
bull rides.
Set at the base of the Gondola in Lionshead Village, the Lionshead Family Friday. Afternoon Club (FFAC) melds
perfectly with the Vail Mountain FAC at Adventure Ridge. Vail Valley guests and locals alike can enjoy
performances by a varietyof the Valley's best local performers, as they soak in the incredible atmosphere and
stunning views provided by the top of the mountain event and then return to a bevy of family focused activities at
the base of the mountain: The two FAC events combine to create an incredible evening out for the entire family
making Lionshead the only place to be on Friday nights this summer!
And the summer fun is just starting to heat up in Lionshead Village. In addition to the Friday evening mayhem,
Lionshead has an unbelievable schedule of events and festivals still to come this summer.
Lionshead'Summer Event Schedule:
Vail . Mountain Friday Afternoon Club
Dates: Friday evenings, now through Aug. 29
Times- Starting at 5 p.m. The Eagle Bahn Gondola is free after 4 p.m.
Details: Kick off your weekend with free live music and great food specials all summer long.
Schedule of performers:
July 11 Hustle
July 18 Flux 5
July 25 All Strung Out
August 1 Laughing Bones
August 8 Hustle
August 15 The Bill McKay Band (Formerly of Leftover Salmon)
August 22 All Strung Out
August 29 Laughing Bones
jazz at. Vail Square.
Dates: Thursdays, July 31 st - August 28th
Times: 6-8pm
Details: The Vail Jazz Foundation has put together an incredible line-up of Jaza_ performers for this first year series of
concerts in Vail Square. Enjoy all of the beauty of the Rocky Mountains while listening to the sultry sounds of this amazing
group of jazz performers. For more information, please visit www.vailjitzz.org.
Schedule of Performers:
Thursday, July 31st - Curtis Stigers
Curtis is a singer/saxophonist/songwriter who'expands the jazz repertory by creating new jazz standards: With a distinctive
voice and storytelling style, Curtis allows the poetry of the lyrics to come through. Curtis will be traveling to Vail after
concluding a tour with Diana Krall.
Thursday, August 7th - Trombone Shorty and Avenue Orleans
Also known as Troy Andrews, this trombone and trumpet player .:.r. Qsents the next generation of New Orleans jazz
musicians. Trombone Shorty combines the exuberance and showmanship of Louis Armstrong with a unique blend of funk,
• pop, hip-hop and jazz that never fails to bring audiences to their feet.
Thursday, August 14th -Jeff Hamilton Trio
Jeff Hamilton is one of the hottest drummers on the jazz scene today, whether playing with his trio, the Clayton/Hamilton
Jazz Orchestra, or the Grammy-winning Diana Krall band. Jeff has recorded with artists Natalie Cole, Milt Jackson, Bc."a
Streisand, Mel Tome, John P" olli, George Shering, Dr. John and many others.
Thursday, August 21st - Chuchito Valdes Quartet
Chuchito, who was born in Havana-,,is an accomplished pianist and the thirdgeneration of one of the most
distinguished. musical families in Cuba. An Q,.u,,mely flamboyant and exuberant performer, Chuchito's unique into.r. Q.a.;on
of Afro-Cuban spiced Latin Jazz is tremendously popular at festivals, clubs and concerts all over the world.
Thursday, August 28th - The Clayton Brothers Quartet and the VJF All-Stars
Led by Grammy winner and bassist o,.uaordinaire John Clayton, the renowned Clayton Brothers Quintet includes John's
brother Jeff Clayton, saxophonist and co-leader of the Clayton/Hamilton Jazz Orchestra, pianist and jazz educator Bill
Cunliff.e, Terrell Stafford, one of the most sough after trumpet players today, and Lewis Nash, the most highly recorded jazz
drummer ever. The VJF All Stars are students of the Vail Jazz Workshop, who have been selected from hundreds of high
school aged musicians for a 10-day residency in Vail. The students work with musician/educators to hone their skills, and
then perform with the Quintet as the Vail Jazz AII-Stars.
Rocky Mountain Antique Festival
Dates: Friday, August 1 st - Sunday, August 3rd
Times: Friday & Saturday: I Oam-6pm; Sunday: 0am-5pm
Details: Melding an incredible atmosphere with some of the country's finest antique merchandise, this. is truly an antique
festival unlike any other. For three days Lionshead Village will fill with amazing displays of upscale, antique merchandise,
including antique furniture, jewelry,, silver, artwork and more, presented by vendors from all over the nation..
Vail Arts Festival
Dates: Friday, August'8th - Sunday, August 1 Oth
Times:. Friday: 12-6pm; Saturday: loam-6pm; Sunday: loam-4pm
Details: A Three Day Celebration of the Arts: Over 75 artists from the U.S. will converge on Lionshead Village for the three
• day arts festival. An array of artwork will be on display including watercolors, oil and acrylic paintings, woodworking, glass,
sculptures, furniture, mosaics, ceramics, metalworks, photography and jewelry. Take advantage of the unique opportunity to
meet each exhibiting artist in person.
Oktoberfest
Dates: Friday, September 5th - Sunday, September 7th
Times: Friday: 5pm-I00m; Saturday: I Iam-l0pm; Sunday: 12pm-6pm
Details: It's time to dust offthe Lederhosen, throw on the Dirndls, and toast your steins to the most popular party in the
world .... Oktoberfest... the yearly festival of beer, music and Fall. For an entire weekend Lionshead will host oom-pah
parties, lively Oktoberfest themed activities and, traditional German fare. Your favorite Bavarian tunes will be ever present
throughout the three days of blown out German fin; along with the Oktoberfest favorites of yodeling, alpine horn blowing
and the bratwurst-eating and keg bowling contests!
Colorado Grand
Dates: Friday, September 19th - Saturday, September 20th
Times: Friday: 3pm-6pm, Saturday: loam-lpm .
Details: Celebrate the 20th Anniversary of the Colorado Grand. This unique road rally takes distinctive sports and
race cars, all built prior to 1961, on a road rally covering.over 1000 miles of some of the most spectacular roads and scenery
Colorado has to offer. The race will culminate in Vail with a post-race celebration in Lionshead. Witness the excitement of
the rally finish line Friday evening, or view these unique classic cars up close when they are put on display throughout the
Lionshead Village on Saturday.
Lionshead Chili Cook-Off
Dates: Saturday, September 27th
Times: 12-5pm
Details: The end of September is a wonderful time here in the Vail Valley; and what better way to take advantage of the
spectacular fall weather and. stunning fall foliage than by enjoying a day out in the Lionshead Village sampling the best
recipes our Vail chefs and local gourmands have to offer!
• For more information, about the Lionshead Summer Event Calendar please contact
Sarah Franke at (970) 845-1113 or sarahavailchonhouse.com.
•
0
•
For Immediate Release
Contact: Sarah Franke
Lionshead Merchant Association
P: (970) 845-1113
sarah(a-,vailchonhouse.com
July 21St, 2008
THE ROCKY MOUNTAIN ANTIOUE FESTIVAL - TRULY A FESTIVAL UNLIKE ANY OTHER!
Vail, Colorado - In its fourth year at Beaver Creek, this festival promises much
more than your average antique show. Vendors from around the nation will descend
on Beaver Creek Village from Friday, July 25`h - Sunday, July 27`h, bringing with
them some of the finest antique merchandise available; ranging from antique
furniture and collectibles to fine displays of antique silver and prints. And for the
first time ever, the festival will continue on to Lionshead Village the following
weekend, Friday, August 1" - Sunday, August 3`d
True to Beaver Creek style, this Festival offers much, much more than just
antiques... it offers fun and entertainment for the entire family. Come and peruse a
wide variety of truly upscale antiques while the rest of the family takes in a culinary
demonstration, plays a game of mini golf, listens to the soothing sounds of one of the
festival bands, or enjoys a scenic ride up to the top of the mountain and back on
Centennial Lift - that is if you can peel the kids' away from the Children's Activity
Center. As usual, Blue Creek Productions offers a vast spread of crafts and games,
perfect to entertain kids of all ages!
And for the first time ever, the Rocky Mountain Antique Festival will continue on
for a second weekend, moving to Vail, Friday, August I" - Sunday, August 3`d. Located in the heart of
Lionshead, the Festival will spread throughout the Village and in to the new Vail Square. Festival promoter Brian
Nolan had this to say about the addition of a Vail show to the Festival, "We could not be more pleased about
adding a Vail weekend to the already successful Beaver Creek show. There is a great buzz around the events
taking place in the Lionshead Village this summer and we are just thrilled to be a part of the excitement." The
Vail portion of the Festival will run simultaneously with a number of great events in the Lionshead area. On
Thursday, July 31't, as the tents are assembled and the antiques are placed perfectly on display, Jazz at Vail
Square will kick off its summer lineup of performers with Curtis Stigers. On Friday evening the Festival runs
directly in to the Lionshead Family Friday Afternoon Club, an FAC for the entire family! The perfect family
outing, guests and locals alike can flock to Lionshead Village to look over the array of antique merchandise,
watch the kids take a run through the ever popular 60 foot inflatable obstacle course, sit in on a Children's Theater
production, and finish the evening out with a meal at one of the many incredible restaurants located in the
Lionshead area. Additionally. on Saturday, visitors to the Antique Festival can look forward to being entertained
by a Vail International Dance Festival Village Vignette. Get a sneak peak at
one of the many incredible performance groups on the Dance Festival Line-up
this summer, Buckets & Tap Shoes, part band, part dance, all rhythm and
guaranteed entertainment! And to round the weekend out, on Sunday evening,
Vail Valley local Tony Gulizia will play a sizzling performance on the Vail
Chophouse deck, located at the base of the Gondola.
Offering an unparalleled quality and variety of antique merchandise and an
endless supply of supplemental activities, clearly, whether in Beaver Creek or
Vail, the Rocky Mountain Antique Festival remains true to the statement a
Festival unlike any other!
For more information on the Rocky Mountain Antique Festival, please visit
rmafest.com, or contact Sarah Franke at sarahaa,rmafest.com
###
LIONSHEAD
• MERCHANT ASSOCIATION
•
•
For Immediate Release July 30`h, 2008
Contact: Sarah Franke
Lionshead Merchant Association
P: (970) 845-1113
sarah(&wailchouhouse.com
HOSTING AN INCREDIBLE SCHEDULE OF FREE EVENTS AND ACTIVITIES. LIONSHEAD IS
THE ONLY PLACE TO BE THIS WEEKEND!
Vail, Colorado - Things are heating up this summer in Lionshead! Throughout the summer
Lionshead Village is set to host a wide array of amazing festivals and events, and this week
is no exception.
This week, begin the weekend early! The much anticipated Jazz at Vail Square series kicks
off this Thursday, July 31" with Curtis Stigers; a talented singer/saxophonist/songwriter who
will be traveling to Vail after concluding a tour with Diana Krall. Stigers will be the first of
five incredible musicians to take the stage in Vail Square as a part of this amazing series of
Jazz performances. The series will continue through the end of August, bringing Jazz to Vail
Square each Thursday evening, from 6-8pm.
The activity continues early the next day as the
Rocky Mountain Antique Festival descends upon Lionshead. For three days,
August 1 s` - 3`a, vendors from around the nation will have on display a
variety of the finest antique products available. The upscale merchandise,
including antique furniture, jewelry, artwork, silver, and more, will spread
throughout the Lionshead Village from 10am-6pm on Friday and Saturday
and from l Oam-5pm on Sunday.
On Friday evening the Festival runs directly in to the Lionshead Family
Friday Afternoon Club, an FAC for the entire family! The perfect family
outing, from 5-8 pm each Friday through August 8`h, guests and locals alike
can flock to Lionshead Village to watch the kids take a run through the ever
popular 60 foot inflatable obstacle course, partake in a pizza tossing
competition, sit in on a Children's Theater production, and finish the evening
out with a meal at one of the many incredible restaurants located in the
Lionshead area. This new Lionshead event is quickly becoming a family
favorite throughout the Valley!
Additionally, on Saturday, those visiting the Antique Festival can also
look forward to being entertained by a Vail International Dance
Festival Village Vignette. Get a sneak peak at one of the many
incredible performance groups on the Dance Festival line-up this
summer, Buckets & Tap Shoes, part band, part dance, all rhythm and
guaranteed entertainment! And to round the weekend out, on Sunday
evening, Vail Valley local Tony Gulizia will play a sizzling
performance on the Vail Chophouse deck!
Offering an unparalleled number of incredible FREE events and
activities - truly Lionshead is the only place to be this weekend!
For more information on any of the Lionshead Activities this weekend, please contact Sarah Franke at
sarahna vailchoohouse.com. or visit vail.com.
•
•
•
LIONSHEAD
MERCHANT ASSOCIATION
For Immediate Release
Contact: Sarah Franke
Lionshead Merchant Association
P: (970) 845-1113
sarahna,vailchouhouse.com
August 5 b, 2008
LIONSHEAD Or r ERS A Li i i a.,E SOME t rnjudG FOR EVERYONE i mS WEEKEND!
Vail, Colorado - Things are heating up this summer in Lionshead! Throughout the summer Lionshead
Village is set to host a wide array of amazing festivals and events, and this week is no exception: -
To kick the weekend off Jazz at Vail Square returns this Thursday, August 8`h, from. 6-8pm,. featuring
Trombone Shorty and Orleans Avenue. Also known as Troy Andrews, this trombone and trumpet player
represents the next genQ.al;on of New Orleans jazz musicians. Trombone Shorty combines the
exuberance and showmanship of Louis. Armstrong with a unique blend of funk, pop, hip=hop and jazz that
never fails to bring audiences to their feet.
The cultural experience continues the next morning with the beginning of the Vail Arts Festival. Over 95
artists will converge on E. Lionshead Circle for the 20 year of this visual arts festival. "Whether you are
a collector of original'art or simply appreciate how a piece is created; you are sure to enjoy browsing the
festival," stated Laurie Asmussen, event promoter, when discussing the appeal of the Vail Arts Festival.
Featuring displays of watercolors, oil and acrylic paintings, woodworking, glass, sculptures, furniture,
mosaics,: ceramics, metalworks, photography and jewelry, this Festival offers 'a wide array of beautiful
and unique art pieces. The Vail Arts Festival will- run through the weekend in Lionshead Village; Friday,
12pm=60m, Saturday, l Dam-6pm; and Sunday, l Dam-4pm.
On Friday evening the Festival combines with the Lionshead Family Friday Afternoon Club and the Vail
Mountain FAC at Adventure Ridge to create the perfect family outing! Stroll through the amazing
displays of art while the kids run through a 60 foot inflatable obstacle course or take in a Children's
Theater production. For the last Friday this summer, Lionshead Village will fill. with activities and
entertainment for kids of all ages i.,... 5-8pm. Brian Hall, of Blue Creek Children's Theater, described
the.event in the following manner, "The Lionshead. Family FAC is a wicked huge hit:.We're seeing
families come back again, and, again; it's great to see them relaxing together and laughing after their day.
This new Lionshead event is quickly becoming a family favorite throughout the Valley! Don't miss the
last opportunity this season to partake in this amazing FAC for the entire family! Additionally, families
can. cruise up to the top of Vail Mountain, taking advantage of the free evening Gondola rides, to enjoy
the Vail Mountain FAC at Adventure. Ridge; offering unparalleled views and entertainment provided by
local band Hustle.
And to round the weekend out,: on Sunday evening, Vail Valley local Tony Gulizia will play on the Vail
Chophouse deck! Take in all the beauty of the Rocky Mountains while listening to the soothing sounds
of Tony Gulizia iii... 5:30-7:30pm.
Offering an unparalleled number of incredible FREE events and activities - Lionshead is truly the only
place to be this weekend!
For more information on any of the LionsheadActivities this weekend, please contact Sarah Franke at
sarahaa_ .vailchonhouse.com. or visit vail.com.
?f
LIONSHEAD
MERCHANT ASSOCIATION
Lionshead Events in the Vail Daily
Vail: Friday family fun
'Family activities take place in Lionshead from 5 p.m. to 8 p'.m.
Wednesday, July 91
Daily Staff Report
VAIL, Colorado - The first family-focused Friday Afternoon Club will be held this Friday in.Vail
Square in Lionshead.
Family activities will take place every Friday, from 5 p.m. to 8 p,m., through Aug. 8 near the base
of the gondola. There will be a children's craft center, storytelling, an obstacle course and .
mechanical bull rides, among other activities.
For more information about the Lionshead Summer Event Calendar please contact Sarah Franke
at (970)845-1113 or sarah@vailchophouse.com.
Antique festival returns to Beaver Creek this weekend
For the first time, the Rocky Mountain Antique Festival will continue for a second weekend in Vail
Thursday, July 24th
Daily Staff Report
BEAVER CREEK - In its fourth year at Beaver Creek, the Rocky Mountain Antique Festival bills
itself as more than your average antique show. Vendors from around the nation will descend on
Beaver Creek Village from today through Sunday, bringing with them antiques ranging from
furniture-and collectibles to fine displays of antique silver and prints.
• In addition to antiques, the festival offers entertainment. for the whole family: Visitors can peruse a
variety of upscale antiques while the rest of the family takes in a culinary demonstration, game of
mini golf, festival band or scenic ride up to the top of the mountain and back on Centennial Lift A
Children's Activity Center has fun for youths while Blue Creek Productions offers a spread of
crafts and games.
For the first time ever, the festival will continue on to Lionshead Village the following weekend;
Aug. 1 through Aug. 3.
"We could not be more. pleased about adding a Vail weekend to the already successful Beaver
Creek show," festival promoter Brian Nolan said. "There is a great buzz around the events taking
place in the Lionshead Village this summer and we are just thrilled to be a part of the excitement."
vThe Vail portion of the Festival will run simultaneously with a number of events in the Lionshead
area. On Thursday, Jazz at Vail Square will kick off its summer lineup of performers with`Curtis
Stigers. On Friday evening, the festival runs into the Lionshead Family'Friday Afternoon Club.
A family outing, guests and locals alike can look over the array of antique merchandise, watch the
kids take-a run through the 60-foot inflatable obstacle course, sit in on a Children's Theater
production and finish the evening with a meal at one of the restaurants located.in the Lionshead
area. Additionally, visitors to the antique festival on Saturday can stop by a Vail International
Dance Festival Village Vignette, where they can preview. Buckets & Tap Shoes. On Sunday
evening',; Vail Valley local Tony Gulizia will play on the Vail Chophouse deck, located at the base
of the gondola.
If you go ...
What: Rocky Mountain Antique Festival
When: Friday through Sunday in Beaver Creek; Aug.1 through Aug. 3 in Lionshead
Where: Beaver Creek, Lionshead
• More information: Visit www.rmafest.com or contact Sarah Franke at sarah@rmafest.com.
'r
Lionshead fun hitting high gear
Thursday, July 24 h
Michael Kurz
Another sleepy summer in Lionshead? Not by a long shot. On Wednesday, I sat in on the
Lionshead Merchants Association meeting at the Vail Chophouse and was privileged-to be a part
of a very exciting ,gathering. More than two dozen merchants, hoteliers,, restaurateurs,
representatives from the town of Vail and others with skin in the game were given the new
activities calendar and visitor brochure announcing a schedule of events that will keep the place
rockin' throughout the summer and into, early fall.
.The Lionshead summer of fun really kicked off with Vail America Days over the Fourth of July
weekend, but that was just the overture. Lionshead's Family Friday Afternoon Club debuted this
year and every Friday from now through Aug. 8. From 5 to 8 p.m., at the base of the Eagle Bahn.
Gondola, families can enjoy live music, kid's activities, food and drink specials and more.
The Vail Jazz Foundation presents its "Jazz at Vail Square" on Thursdays from Jul' 31 through
Aug. X28; in the open-air plaza at the Arrabelle. The lineup for the foundation's 14th year includes
greats like Curtis Stigers, Trombone Shorty and Avenue Orleans, the Jeff Hamilton Trio, Chuchito
Valdes Quartet and the Clayton Brothers Quintet with the VJF Allstars. Led by Grammy winner
John Clayton, the Clayton Brothers Quintet includes John's saxophonist brother Jeff Clayton,
pianist and jazz educator Bill Cunliffe, Terrell Stafford -,one of the most sought-after trumpet
players today - and Lewis Nash, the most oft-recorded jazz drummer ever. The VJF All Stars
are students of the.Vail Jazz Workshop who have been selected from hundreds of high school-
aged musicians fora 10-day residency. From the new jazz standards being created by Curtis
Stigers to the blend of hip-hop funk and pop presented by Trombone Shorty, this is going to be an
important and spectacular series.of ?concerts.
On the heels of the Jazz at Vail Square series comes the Rocky Mountain Antiques Festival,
Friday; Aug. 1 through Sunday, Aug. 3. The festival will feature -a panoply of upscale antiques
fumiture, silver, jewelry and artwork. There will be live entertainment, food booths and children's
• activities.
The following weekend, Aug. 8 through Aug. 10, the merchant's association presents the Vail Arts
Festival, a three-day celebration of the arts, including artists from all over the U.S. You'll see
watercolor and acrylic paintings; woodworking, glass, sculpture, furniture, mosaics, ceramics,
metalwork, photography and jewelry. It's a great opportunity to view the work, learn how it's done
and meet the artists.
From Friday, Sept: 5 through Sunday, Sept. 7, it's Oktoberfest in Lionshead - an entire weekend
of lederhosen, dirndls, brats and beer steins, punctuated by porn-pah band parties, yodeling,
alphorn performances and eating contests. Wrap this in the spectacular scenery of a Vail fall and
you've got memories to keep hearts, warm all winter.
Two premier events wrap the season. On Friday, Sept. 19 and Saturday, Sept. 20, Lionshead will
celebrate the 20th anniversary of the Colorado Grand, a unique road rally covering more than
1,000,miles of Colorado'sscenic highways and byways, culminating in Vail and featuring a post-
race celebration in Lionshead. This is one of the largest gatherings of vintage autos in the U.S.
this year. You won't want to miss it.
Wrapping up the summer on Saturday, Sept. 27 from noon to 5 p.m. is the Lionshead Chili Cook
off. Beer, chili and great weather: That's a party!
Congratulations. to association founder Brian Nolan and the other fine leaders and members of
the Lionshead Merchants Association for planning, attracting, assembling and presenting this
great series of'summer events: With all this activity, the renaissance of the Lionshead base area
and the new shops, restaurants and lodges, it's definitely-not yourfather's Lionshead. Get out
and see it for yourself.
Michael Kurz is president and CEO of the Vail Valley Partnership.
•
Free events in Lionshead
Antiques, danciI and live music are on tap this weekend in Vail
Friday, August 1
Daily Staff Report
.
•
VAIL, Colorado - Throughout the summer Lionshead Village is set to host a wide array of
amazing festivals and events, and this week is no exception.
* Rocky Mountain Antique Festival: The event takes place in Lionshead today and Sunday.
Vendors from around the nation will display fine antique products. The upscale merchandise,
including antique furniture, jewelry, artwork, silver, and more, will spread'throughout the
Lionshead Village from 10 a.m. to 6 p.m. today and from 10 a.m. to 5 p.m. on Sunday.
* Village Vignettes: The Vail International Dance Festival presents a sneak peak at one of the
many performance groups on the dance festival line-up this summer. Buckets & Tap Shoes, part
band, part dance, all rhythm, performs today at noon.
* Live music: To round'the weekend out, on Sunday evening, Vail Valley local Tony Gulizia will
play a sizzling performance on the Vail Chophouse deck.
For more information on any of the Lionshead activities this weekend, please contact Sarah
Franke at sarah@vailchophouse.com, or visit vail.com.
Vail Arts Festival on tap in Lionshead
The event brings: together more than 95 artists
Friday, August 8"'
Daily Staff Report
VAIL, Colorado - More than 95 artists will converge in Lionshead this weekend for the 24th
year of the Vail Arts Festival.
"Whether you are a collector of original art or simply appreciate how a piece is created, you
are sure to enjoy browsing the festival," event promoter Laurie Asmussen said.
Featuring displays of watercolors, oil and acrylic paintings, woodworking, glass, sculptures,
furniture, mosaics; ceramics, metalworks, photography and jewelry, this festival offers a wide
array of art pieces.
The Vail Arts Festival will run through the weekend on E. Lionshead Circle Friday from noon to
6 p.m., Saturday from 10 a.m. to 6 p.m. and Sunday from 10a.m. to 4 p.m.
On Friday evening the festival combines with the Lionshead Family Friday Afternoon, Club and
the Vail Mountain: Friday Afternoon Club at'Adventure Ridge to create a family, outing.,
Visitors can stroll through displays of art while the kids run through a 60-foot inflatable
obstacle course or take in a Children's Theater production.
On Sunday'evening, Vail VaRey'local Tony Gulizia will play on the. Vail Chophouse deck from
5:30 to 7:30 p.m.,
For more information on any of the Lionshead Activities this weekend, please contact Sarah
Franke at sarah@vailchophouse.com or visit www.vail.com.
0
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ANTIQUE FESTIVAL
N4 -DING THE PERFECT SE ? i ING WITH SOME OF_ E
_DUNTRY'S FINEST ANTIQUE MERCHANDISE'*',N'--•,
THIS TRULY IS A FESTIVAL UNLIKE ANY OTHEF
NOW IN TWO AMAZING LOCATIONS, BACK TO BAi,-KA
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liEANTI:ll ('1011 :lJii, t;t)l t)ILID0
FRIDAY, JULY 25 - SUNDAY, JULY 2s
FIJI. & SAT. IOAM-tiPM; SUN. LOAM -5PM
IN THE HEART OF LIONSHEAD VILLAGE
FRIDAY, AUG. 1 - SUNDAY, AUG. 3.
• FRI. & SAT. 1,0AM-61"M; SUN. 1OAM -5PM
FOR MORE INFORMATION ON
RO?KY MOUNTAIN AN „t4UE FCm, IVAL, PLEASE VISIT RMAFES OM.
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FRIDAY, JULY 95 - SUNDAY, JULY 21
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RIDAY, JULY 2 - SUNDAI
1111DAY9, AIAL 1 - SUNDA
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MELLAING i -iE PERFECT SETTING WITH SOME OF THE CGUN : RY°S
FINEST ANTIQUE MERCHANDISE, THIS TRULY IS A FESTIVAL UNLIKE At & ER!
`BEAVER CREEK SCHEDULE
FRIDAY, JULY 25 SUNDAY, JULY 27
10AM-6PM. ANTIQUE BOOTHS OPEN l0AM-5PM ANTIQUE BOOTHS OPEN
5PM CULINARY DEMONSTRATION 11 AM-4PM KIDS' FUN ZONE OPEN
RILEY ROMANIN, FOXNUT 11 AM-5PM FOOD AND BEVERAGE BOOTHS OPEN
SATURDAY, JULY 26 12-1 PM CULINARY DEMONSTRATION
l OAM-6PM ANTIQUE BOOTHS OPEN MARSHALL BLANCHARD, GOLDEN EAGLE
11 AM,4PM KIDS' FUN ZONE OPEN 12:30-2:30PM HARRIS & HARRIS DUO CONCERT
11 AM-5PM FOOD AND BEVERAGE BOOTHS OPEN GRAND STAIRCASE STAGE
12-1 PM CULINARY DEMONSTRATION 12:30-2:30PM JUSTIN ALLISON CONCERT
MARSHALL BLANCHARD. GOLDEN EAGLE COVr-mr-u BRIDGE j
1 :30-2:30PM CULINARY DEMONSTRATION 11
12:30-2:30PM HARRIS & HARRIS DUO CONCERT
GRAND STAIRCASE STAGE HEATHER CAMPBELL, RIMIt31
s '
12:30.2:30PM JUSTIN ALLISON CONCERT 3-4PM CULINARY DEMONSTRATION
COVERED BRIDGE CHEF MATT JONES, MATTHEWS
1:30-2:30PM CULINARY DEMONSTRATION 3-5PM HARRY BAXTER DUO CONCERT
STEVEN TOPPLE, BEANO'S CABIN GRAND STAIRCASE STAGE
3-4PM CULINARY DEMONSTRATION 3-5PM CHUCK LAMB CONCERT
JAY MCCARTHY, CHOPHOUSE COVGrcGU BRIDGE
3-5PM HARRY BA,,, r-m DUO CONCERT FOR MORE INFORMATION ON THE
GRAND STAIRCASE STAGE FE,) a ¦ tAL IN BEAVER CREEK
3-5PM CHUCK LAMB CONCERT PLEASE CALL (970) 845-9090 OR
CUvcncuBRIDGE VISIT BEAVERCREEK.COM.
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•
Q02 YES
1\T S HEAD VILICAC'FlE
41Y,. AUGF. 1 - SUNDAY, AUGF, 3
ELDING. AN UPSCALE ANTIQUE FESTIVAL WITH THE PERFECT
AND A WIDE VARIt i f OF EVENTS AND ACTIVITIES,
LIONSHEAD IS THE ONLY PLACE TO BE THIS WEEKEND
THURSDAY, JULY 31 ,
6-8 PM • JAZZ AT VAIL SQUARE
FEATURING CURTIS STIGERS
A SINGER/SAXOPHONIST/SONGWRITER WHO EXPANDS THE JAZZ REPcn i vRY BY CREATING NEW JAZZ STANDARDS.
WITH A DISTINCTIVE VOICE AND a i um'=LUNG STYLE, STIGERS ALLOWS THE POETRY OF THE LYRICS TO COME`T'HROUGH.
FRIDAY, AUGUST 1
10 AM-6 PM • ANTIQUE BOOTHS OPEN
ANTIQUE VENDORS FROM THROUGHOUT THE COUNTRY D7?zrFND ON LIONSHEAD VILLAGE
FOR ONE W ccmr-44D, DISPLAYING A WIDE VARIETY OF UPSCALE ANTIQUE MERCHANDISE.
5-8 PM • LIONSHEAD FAMILY FRIDAY AFTERNOON CLUB
A FRIDAY AFTERNOON CLUB FOR THE ENTIRE FAMILY! t._
SATURDAY, AUGUST 2 ,
1 O AM-6 PM • ANTIQUE BOOTHS OPEN s-
ANTIQUE VENDORS FROM THROUGHOUT THE COUNTRY P-- - dD ON LIONSHEAD VILLAGE
FOR ONE WEEKEND, DISPLAYING A WIDE VARIETY OF UPSCALE ANTIQUE MERCHANDISE. ±K
12-1 PM • VILLAGE VIGNr- i i tS
FREE PERFORMANCES FEATURING BUCKETS AND TAP SHOES.
GET A SNEAK PEEK INTO THE DIVERSE LINEUP OF THE 2008 VAIL IN ? Cm.sIATIONAL DANCE FESTIVAL!
SUNDAY, AUGUST 3
10 AM-5 PM • ANTIQUE BOOTHS OPEN ] .
ANTIQUE VENDORS FROM THROUGHOUT THE COUNTRY DESCEND ON LIONSHEAD VILLAGE
FOR ONE WEEKEND, DISPLAYING A WIDE VARIETY OF UPSCALE ANTIQUE MERCHANDISE.
FOR MORE INFORMATION ON THE FESTIVAL PLEASE VISIT RMAFEST.COM.
Beaver Creek, CO
July 25th-27th, 2008
•
Taking antiques to a new elevation!
Now in two incredible locations!
B : Creek, Co VA Co
July 2Sth-27tk 2008 August 1st-3rd, 2008
For more info, mation on becoming a part of,
or attending, the Rocky Mountain Antique Festival,
visit our website, www.rmafest.com, or
contact Gina Sprague at (970) 845-7673.
VaH, Co
August 1st-3rc4 2008
VAIL
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FESTIVAL
AT L10NSNEAD
2008 Post-Event Report to Commission on Special Events
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Event Bates:
Venue:
Estimated Attendance:
August 8-10, 2008
East Lionshead Circle
3,000
0
Event Components
• 92 Artist Booths
Children's "Kreative Kingdom" Art Activity area
° Daily street entertainers provided by the Arts Festival
2008 Highlights
• Event schedule coincided with Vail Intl. Dance Festival for the third year
• All artists were referred to Lionshead-area hotels for- lodging
• Vail. Daily pullout section featuring each artist in the show
• Cooperative effort between all Lionshead events to ensure all took place
Event Marketing Plan
Breakdown. of snendine Vail Arts Festival advertisine dollars:.
• Vail Daily: Ads ran 14 days prior to event. '/a?page leading up to Quarter, half and.
full-page 4-color ads ran 14 days prior and ;leading up to August 8; pullout section
on Aug 8
• Event Posters:- 250 (11" x 17") promotional posters
• Event Flyers: 500 (5" x.$").promotional flyers placed in businesses throughout Town
Radio: 8 daily/30-second spots ran 10 days prior to event on
KTUN; KZYR; and Jack FM radio
0 Sponsorship of Mother Earth exhibition globe on display in downtown Eagle from
June 1 - September 6: NRC Broadcasting project
0 Roundabout Banners: 20 banners were placed in West Vail and main Vail
Round-abouts seven days prior to the event
0 Event Signage: 10 banners were installed on street lights atLionshead
Parking Structure entrance and Event schedules were
placed at the entrance to the parking structure listing event
hours
Contribution to Sense of Community
The Vail Arts Festival contributes to Vail's sense of community in the following ways:
Commitment to the Lionshead area:
The Vail Arts Festival remains one of a few events that take place entirely within the
Lionshead area. Recruiting and retaining support from the business community is vital to
the growth and sustainability of the Festival.
Commitment to showcasing unique art in a street Festival setting:
Each summer, the Vail Arts Festival strives to present a unique mix of artists from all
parts of the country to showcase their work in Vail. The show remains an independent
• presentation. It is our goal each year to expose the public to creative pieces of art that
allows spectators to view and purchase art in a festival setting.
Gy 40 A remains a goal of the Festival:
In order to offer a unique presentation of the Festival each summer, we must constantly
strive to investigate new ways to present the show to our residents and guests. It
continues to be our goal to work toward a location within the Lionshead area that allows
the Festival to offer more booths and, entertainment sites to offer a better Festival in years
to come.
History in Tj 1 1
The Vail Arts Festival is in its 24th. year in Vail. Originally started by a group of local
artists, it remains unique to the Town of Vail.
0
• 2008 Vail Arts Festival Budget
Revenues
TOV Sponsorship 18,223
Artist Fees 36,125
Merchandise sales 42
TOTAL $54,768
Expenses
0 Operating Expenses 9,411 16016
Advertising/Promotions 12,789 23%
Printing/posters/brochures
Newspaper adsliinsert
Radio-Front Range
Magazine ads
Event supplies 15,357 28%
Street banners
Event banners
Decor
Merchandise
Children's Kreative IGngdom
E L?'.A' ,meat
Lodging
Sound system
Equipment rental
Website development
Artist application website
Town of Vail Business License Fees 6,775 12%
Security
Private 1,680 30A
Administrative Expenses 10,163 15'/
Permits
Labor
Insurance 2,100 3%
TOTAL $58,275
0
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VAILlirt.5 rES11VAL
August 8-10, 2008
CO
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FREE ADMISSION
Friday • August 8 - 12 noon-6 pm
Saturday • August 9 - 10 am-6 pm
Sunday -August 10 - 10 am-6 pm
Live Performing Arts
Children's Activities
Meet the Artists
Collectible World-Class Original Art
Eagle Valley Events
•
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For up-to-date information
970-477-3699 T WN YAM
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Vail, e/
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2008 Post-Event Report to Commission on Special Events
Event Dates: July 4, 2008
Venues: Parade Route: Golden Peak to Lionshead
Post-Parade Party: Arabelle at Vail Square/Lionshead
Street Entertainment: Lionshead and
Vail Villages
Patriotic Concert: Ford Amphitheater (VVF)
Fireworks: Golden Peak
Estimated Attendance: 3040,000
Event Components: '
• • Vail America Days Parade
Colo. Air National Guard flyover/Six bands, five were marching bands
• Post-Parade Party immediately following. parade until 4:00 ipm in Arabelle at Vail. Square
• Free Street Entertainment by various parade- entertainers in Lionshead and Vail Village
° Vail America. Days Advertising included all Vail activities for the holiday weekend:
Patriotic Concert
Bravo! wx..;.:
Lacrosse Tournament
Dobson Skating. Show
TOV Public Information
° Fireworks
• Sound systems along parade route in Lionshead and Gore Creek Drive
• Two sponsor viewing areas along parade route. Events sponsors were: Town of Vail,
Gallegos Corporation, Volvo, 1" Bank, KZYR and Vail Daily
• TV8 and Plum. TV live broadcasts of parade from various locations
Event Marketing Plan
Breakdown of snendine Vail America Days advertising dollars:
• Vail Daily: Half - page; Full page, and Pull-out section ads/
14 days prior and leading up to July 4
• Event Posters 500 (11 x 17) posters
• Event Information Pamphlets: Distributed via the Information Centers.and to all lodges -
3,000 total
E
• Local Radio ads: 60 second spots/10 days prior and leading up to July 4 on all local
Stations including KTUN, KZYR, KSKE and JackFM
• Town of Vail website Event schedule link
• TV8 and Plum TV interviews on the holiday weekend
Event Strengths:
• Community celebration commemorating Independence Day
• Positive support fi.. Town merchants and businesses/Lionshead area specifically
• Opportunity to entertain large numbers of guests
• Town of Vail departmental support
Challenges:
• Traffic control prior to and following parade
• Scheduling additional events to Wvw event
Contribution to Sense of Community
Vail America Days contributes to Vail's sense of community in the following ways:
1) Largest traditional parade in Eagle County:
The Vail America. Days parade au acts spectators from throughout the area. Spectators are
visitors to Eagle County as well as residents of the area. The participation of the business
• community and non-profit groups keeps the parade vital and upbeat. The addition of music is
important to keeping the parade fresh.
2) Worldng with local non-profit groups:
The Vail America Days committee invited local non-profits to team up with local businesses to
participate in the parade. Approximately 35% of the parade entries continue to be non-profit
groups. The local veterans and community youth groups are the largest participants in the
parade.
0
0 2008 Vail America Days Final Budget
•
CSE Contribution
Sponsorships
Parade entries
Merchandise sales
Total Revenues:
Expenses:
Advertising/Promotions-
Printing/posters/brochures
Newspaper ads/insert
Radio ads
Event supplies
Signage
Street banners
Childrenl>s activities
Decorations
Operating Expenses
Parade Entertainment
Lodging,
Sound Systems
Equipment Rental
Security
Fireworks
AdminioLilaGve Expenses
Staffing .
Permits
Sponsor Expenses
Insurance
Total Expenses:
$
$50,235 /
14,000---
1,750
265
$66,260
$ 7,279 10%
5,715 8%
24,198 35%
22,000 32•A
8,036 12%
475 1%
1.200 2%
$68,903
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Thursday, July 3 Saturday, July 5
Vail Lacrosse Shootout, Ford Park. 9 am - 4pm Vail Lacrosse Shootout, Ford Park. 7 45 am
Eagle Bahn Gondola, LionsHead, 10 am - 9pm Vail Library Book Sale. West Meadow Dr, 11 am - 6 pm
BRAVO! Rochester Philharmonic Ford Amphitheater. 6 pm Vista Bahn Chaidift, Vail Village, 10 am - 4pm
Eagle Bahn Gondola. LionsHead. 10 am - 9pm
o I'1 day, July $ Street Entertainment, Vail Village and LionsHead, I - Spm
Vail L-- Shootout, Ford Park. 8.30 am - 4pm High School Musical on Ice. Dobson Arena, 6 pm
Vail Library Baked Goods Sale, West Meadow Drive, 9 - Noon Vail s Starry Nights, Vail Nature Center, 8:45 - 9:45 pm
Vail Library Book Sale, West Meadow Drive 9am - 4pm
Vista Bahn Chaidift, Vail Village, 10 am - 4pm S.J Tt d ay, J u illy 5
Eagle Bahn Gondola, LionsHead. 10 am - 9pm Vail HIII Climb. Vail Village, 8 am
PARADE. Golden Peak to Lionshead 10 am - Noon Vail Lacrosse Shootout, Ford Park 8 am - noon
Beach Party/Concert, Kids Activities, LionsHead. Noon - 4 pm Vail Library Book Sale. West Meadow Dr, 11 am - 6 pm
Bravo! Patriotic Concert, Ford Amphitheater, 2pm Farmers Market & AN Show, Vail Village. 10 am - 3:30 pm
Performed by the RochesrerPhdharmonic, 510 tickers are required forpavaron
seating kets available only at the amphitheater box office starting ar 11 a m Vista Bahn Chai lift, Vail 10 am - 4
Village, pm
July ^, rUm¢ 4 perperson) Lawn seating is fee Gares open at 1 p.m Eagle Bahn Gondola, LionsHead 10 am - 4pm
FIREWORKS, Golden Peak. 9:45 p.m. Street Entertainment, Vail Village & LionsHead, 11 am - 3 pm
conditions . n - can 970477-3689 to confirm) BRAVO' Philadelphia Orchestra, Ford Amphitheater, 6 pm
HELPFUL NUMBERS
PNF 5ENTING SPONSORS G o.Y UNITY SP O N S O R S YEOI. SPONSOR Emergencies-911
- fBAW 9101Cgo6
1- yali EC O ECO Transit - 970-328-3520
VailPaice(Non-Emergency)-970-479-2200
TW ? ` -
I I w
Ve+ lla{ Vail Fire (Non-Emergency) - 970-479-2250
Vail Valley Medical Center -970-476-2451
Vail Lost and Found - 970-479-2208
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2 0 0 8
0
CELEBRATE THE
RTHi OF JULY SAFELY
AS IN THE PAST, Vail is asking fanrhes to
stick together on the Fourth. especially in
the heart of Vail Village Beginrrngat10,3o
pm, those under 21 must be accom-
panied by a parent or guardian within a
designated four-block area Now in its
seventh year. the special event district will
be in place from 1030 p m July 4 to 5 a m.
July 5 also for the seventh year a
townwde curfew for ages 17 and under.
unless accompanied by a parent or
guardian wil be implemented The
townwide curfew wll rmnor hours of the
special event district from 10 30 p m on
July 4 to 5 a m July 5 Pease leave the
fireworks to the professionals Personal
fi arenot 7 in Vail. Enjoy
displays in Minturn on July 2 Avon onJuly
3 and Vail and Eagle on July 4 condtions
permitting Don't drink and drive Town of
Vail and ECO Transit buses provide both
m-town and valley wde transportation until
2 a m Vail officers have increased traffic
enforcement on 1-70 between mile
markers 172 and 182 To avoid a traffic
ticket, please do not exceed the posted
speed lint of 65 mph Vail has a leash law
for dogs in the Vail Village and Lions Head
areas. Your ,,.,,,r,-, on in keeping your
pet on a leash is greatly appreciated
-Spin
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F id-1 ail It1'i ` 4
Vail Lacrosse Shootout Ford Park, 8:30 am - 4 pm
Vail Library Baked Goods Sale, West Meadow Drive, 9- Abon
Vail Library Book Sale. West Meadow Drive gam - 4 pm
Vista Bahn Chairlift, Vail Village, 10 am - 4 pm
Eagle Bann Gondola, LionsHead, 10 am - 9 pm
VAIL AMERICA DAYS
PARADE. Golden Peak to Lionshead. 10 am - Ntxm
Beach Parry/Concert, Kids Activities, LionsHead. 1V'oon - 4 pm
Bravo! Patriotic Concert, Ford Amphitheater, 2pm
Performed bvthe h'. r,v .. Philharmonic, $10 tickets are, .,,..:.Jfor
pavilion seatilig Tickets available onlvat the any*theater box o$ce
starbrw at 11 in. July I (Irnut 4 per person.) Lawn scaong is fee on
a f_ -- - 5rst-serve basis. Gates open at 1 pm
Fireworks Display, Golden Peak. 9:45 p.m.
(conditions permitting. caH 970-4-7-3699 to , , ...:? .1
Salkirday, July v
Vail Lacrosse Shootout, Ford Park, 7:45 am - 5 PM
Vail Library Book Sale, West Meadow Dr, 11 am - 6pm
Vista Bahn Chairlift, Vail Village 10 am - 4 pm
Eagle Bahn Gondola, LionsHead, loam - 9 pm
Street Ente :: . , Vail Village and LionsHead 1 - 5 pm
High School Musical on Ice, Dobson Arena 6pm
Vail's Starry Nights, Vail Nature Center, 8:45 - 9.45 pm
Sunday, July 6
Vail Hill Climb, Vail Village, Sam
Vail Lacrosse Shootout. Ford Park, Sam -noon:
Vail Library Book Sale. West Meadow Dr 11 am - 6pm
Farmers. Market 8 Art Show, Vail Village 10 am - 3:30 pm
Vista Bahn Chairlift. Vail Village. 10 am - 4 pm
Eagle Bahn Gondola, LionsHead, 10 am - 4 pm
Street Entertainment, Vail Village and LionsHead, 11 am - 3 pm
BRAVO' Philadelphia Orchestra, Ford Amphitheater 6pm
Make Vail the Place for Family Fun on July 4th.
To promote a safe holiday, Vail is asking families to stick together Bystaying..; your*amilywill be
exempt from the post-fireworks curfew which applies to anyone 17 and under who lacks parental
supervision In addition . under 21 must be accompanied by a parent or guardian to access the
heart of Vail Village from 10 30p m Juiy 4th to 5 a m The next day So make plans to serve as a late-
night escort and enjoy the family fun-together All events are conditions ,.. , and sulrect to
change C#11 970476-4790 for currentin
'may OF ? ?/{: ti?E??peeeet?T?_f?Wp l7 ]?
Thursday, July 3
Vail Lacrosse Shootout, Ford Park 9 am - 4 pm
Eagle Barn Gondola L onsHead 10 am - 9 pm
BRAVOI Rochester Philharmonic Ford Amphitheater. 6pm
• •
Celebrate the Fourth of July Safely
%o As in the past, Vail is asking families to stick together on
the Fourth, especially in the heart of Vail Village. Beginning at
10:30 p.m., those under 21 must be accompanied by a parent
or guardian within a designated four-block area. Now in its
eighth year, the special event district will be in place from 10:30
p.m. July 4 to 5 a.m. July 5.
%o Also for the eighth year, a townwide curfew for ages 17 and
under, unless accompanied by a parent or guardian, will be
implemented. The townwide curfew will mirror hours of the spe-
cial event district from 10:30 p.m. on July 4 to 5 a.m. July 5.
v Please, leave the fireworks to the professionals. Personal
fireworks are not permitted in Vail. Enjoy displays in Avon on
July 3 and Vail and Eagle on July 4, conditions permitting.
v Don't drink and drive. Town of Vail and ECO Transit buses
provide both in-town and valley-wide transportation until 2 a.m.
v Vail officers have increased traffic enforcement on 1-70
between mile markers 172 and 182. To avoid a traffic ticket,
please do not exceed the posted speed limit of 65 mph.
%o Vail has a leash law for dogs in the Vail Village and
LionsHead areas. Your cooperation in keeping your pet on a
leash is greatly appreciated.
Helpful Numbers
Emergencies 911
Vail Transit 970-477-3456
ECO Transit 970-328-3520
Vail Police (Non-Emergency) 970-479-2200
Vail Fire (Non-Emergency) 970-479-2250
Vail Valley Medical Center 970-476-2451
Vail Lost and Found 970-479-2208
Vail
•
America
pays
Welcome to Vail America Days
Colorado's Favorite Family Evert!
Thurs., July 3
Sat, July 5
Vail Lacrosse Shootout
Vail Library Book Sale, West Meadow Dr.
Vista Bahn Chairtift, Vail Village
Eagle Bahn Gondola, LionsHead
Street Entertainment, Vail Village and LionsHead
High School Musical on Ice, Dobson Arena
Vail's Starry Nights, Vail Nature Center.
7:45 a.m. - 5 p.m.
9 a.m. - 4 p.m.
10 a.m. - 4 p.m.
10 a.m. - 9 p.m.
1 - 5 p.m.
6 p.m.
8:45 - 9:45 p.m.
Vail Lacrosse Shootout 9 a.m. - 4 p.m.
Eagle Bahn Gondola, LionsHead 10 a.m. - 9 p.m.
Jazz @ Vail Square 4 - 6 p.m.
BRAVO! Rochester Philharmonic, Ford Amphitheater 6 p.m.
Fri., July 4
Vail Lacrosse Shootout 8:30 a.m. - 4 p.m.
Vail Library Baked Goods Sale, West Meadow Dr. 8 - 11.a.m.
Vail Library Book Sale, West Meadow Dr. 9 a.m. - 4 p.m.
Vista Bahn Chaidift, Vail Village 10 a.m. - 4 p.m.
Eagle Bahn Gondola, LionsHead 10 a.m. - 9 p.m.
VAIL AMERICA DAYS
-- Parade, Golden Peak to LionsHead 10 a.m. - Noon
-- Street Entertainment, Vail Village and. LionsHead Noon - 3 p.m.
-- Bravo! Patriotic Concert, Ford Amphitheater 4 p.m.
Performed by. the Rochester Philharmonic, $10 tickets are required
for pavilion seating. Tickets available only at the amphitheater box
office starting at 11 a.m. July 1. (Limit 4 per person.) Lawn seating
is free on a first-come, first-served basis. Gates open at 1 p.m.
-- Fireworks Display, Golden Peak 9:45 p.m.
(conditions permitting - call 970-477-3699 to confirm)
Sun., July 6
Vail HillClimb, Vail Village 8 a.m.
Vail Lacrosse Shootout 8 a.m. - noon
Vail Library Book Sale, West Meadow Dr. 9 a.m. - 4 p.m.
Farmers' Market & Art Show, Vail Village 10 a.m. - 3: 30 'p.m.
Vista Bahn Chairlift, Vail Village 10 a.m. - 4 p.m.
Eagle Bahn Gondola, LionsHead 10 a.m. - 4 p.m.
Street Entertainment, Vail Village and LionsHead 11 a.m. - 3 p.m.
BRAVO! Philidelphia Orchestra, Ford Amphitheater 6 p.m.
For a full schedule of Vail's summer events, visit www.vail.com
or call the Vail Visitor Center at 970-476-4790.
Thanks to Gallegos Corporation, Millennium Bank, Vail Valley Foundation, Pepsi Co., Eagle County,. Town of Vail, Jack FM/KTUN Radio and Vail Daily for supporting Vail America Days.
TOWN OF VA
COMIhpSSION ON SPECIAL EVENTS
MEMO:
To: Vail Town Council
From: Sybill Navas, Special Events Coordinator
Date: August 19. 2008
Greetings All-
In response to questions raised at the Council Meeting today:
Vail Arts Festival:
The Vail Arts Festival was held on East Lionshead Circle this year because we did not forsee
the problem with set-up timing caused by Jazz @ Vail Square. The Jazz Foundation has a 60'x40' tent
set up each Thursday evening in August for their concert. The Arts Festival required space for 100
canopies- 45 of which were planned for placement on the lee Rink- in exactly the same spot as the Jazz
tent. Even if the tent had been removed late on Thursday, at the close of the Jazz concert, it would have
been nearly impossible to set up the Arts Festival on that site by Friday morning. Arrabelle was not
friendly to the idea of a crack-of-dawn set up due to the possibility of disturbing sl",yng guests.
Because there is no vehicular access to the Arrabelle plaza and the artists would have to bring all of
their displays into the plaza via handcart, it was not feasible to complete the set-up in time for the
show's advertised At. L. Also, VRI has not yet released the grass area in the ski yard for events use, as
the sod has not yet "taken." Tent sites within the mall itself are extremely limited due to fire access.
Laurie does not feel that the Arts Festival is a financially viable event if it is broken up into small
areas. This is an issue that the CSE willlook at carefully prior to next year.
Car Show Cancellation:
The Colorado Grand is scheduled for September 19 and 20, and is right now going through the
permitting process. The finish "c.;,:,.uonies" are scheduled for Friday afternoon, September 19 and the
car show is scheduled to take place within the LH Mall and Vail Square on Saturday morning,
September 20. This is the event's 2e anniversary and the participation is expected to be higher than in
previous years.
Packy Walker had talked about producing another car show earlier this summer, but no date
was ever formally scheduled. The Lionshead Merchants Association did not budget to include this in
their programs this summer and it is my und,..,Widing after talking with Sarah Franke that Packy
decided to cancel it on account of the high insurance costs. This is another event that the CSE might
look at for next year if an application for funds is submitted.
Please don't hesitate to call me if you have any additional questions,
Sybill Navas, Special Events Coordinator
snecialevents2vailgov.com
970 477-0230
l ! iL, ' mo ?
i?
Dav Data Nall VNgmw Events
Retail, Lodging & Dining Specials Sunday through
Thursday each week. Wreath Silent Auction,
Tannenbaum Certificate Sales, and Ornament Sales
Daily
Wednesday 26-Nov Judging Decorating Contest (windowshvreaths)
Thursdev 27-Nov Than M
Friday 28-Nov
6:00 PM Lighting of the Trees. Restaurants
introduoe their Tannenbaum Festival cocktail
Saturday 29-Nov featuring x om
a
Sunday un Run
30-Nov Santa F
Monday 1-Dec
Tuesday 2-Dec
Wednesdav 3-Dec People's Choice Holiday decoration Judging
Thursday 4-Dec German Holiday Street Market 4:00 PM-9:00 PM
Friday &Dec
Saturday 6-Dec;
Sunday 7-Dec
Uondav 6-Dec
Tuesday 9-Dec
W, I ,,day '10-Dec; Christrnas Parade and Cookie Contest
Thursday 11-Dec Ginger Bread Decorating Contest W vs. LH
Friday 12-Dec
ttonshead Waq@ Events -Other
Retail, Lodging & Dining Specials Sunday through
Thursday each week. Wreath Silent Auction,
Tannenbaum Certificate Sales, and Ornament
Sales Daily
Judging Decorstinq Contest (windows/wreaths)
Thanksgiving
6:00 PM Lighting of the Trees. Restaurants
introduce Tannenbaum Festival cocktail featuring
Santa Fun Run
Blue Moose Pizza Snowman Building contest
People's Choice Holiday decorating Judging
German Holiday Street Market 4:00 PM-9:00 PM
Blue Moose Pizza Snowman Building contest
Snow Daze
Snow Daze
Christmas Parade and Cookie Contest
Ginger Bread Decorating Contest W vs.LH
Wreath Silent Auction ends. Winners announced/ Wreath Silent Auction ends. Winners announced/
Saturday 13-Dec Wreathe available for pick up Wreaths available for pick up
NOTE: AN events are to dn&v and subject to change.
Concert and Mabeft ke Rhrk gland opwft TBD
5-7 PM Snow Jam at GP with after
parties at establishements in LH & W
7-10 PM Headliner concert at Dobson
With after parties at establishment
throughout W & LH
740 PM lieadfiner concert at Dobson
with attar parties at establishment
throughout W & LH
7-10 PM Headliner concert at Ford
Park with after parties at
establishment throughout W & LH
4
Hello!
I wanted to introduce you to a new event, Vail's Tannenbaum Christmas Festival, being
planned for Vail Village and Lionshead Village November 28-December 13, 2008.
Tannenbaum is a German word for Christmas tree. The new two-week festival will
officially kick-off the pre-holiday shopping and dining season in Vail and Lionshead with
the Lighting of the Trees event. The festival will be heavily marketed in order to draw
overnight visitors, shoppers and diners into Vail and Lionshead during a normally slow
business period.
The villages will be transformed into a sparkling holiday setting the perfect inspiration to
get all the family into the Christmas spirit. Each participating retailer will decorate their
outside windows and decorate a holiday wreath that will be auctioned off. In addition,
participating retailers will offer a Tannenbaum special during the event and can
participate in a German style holiday market to be scheduled one evening during the
festival.
Vail will sparkle with festive celebrations, featuring street markets, special events and
outdoor ice-skating. Warm up with a mug of gluhwein (mulled wine) at the German
market before watching the Christmas Parade or glide across the outdoor ice rink at
Arrabelle. Enjoy the cookie decorating and snowman building, listening to carol singers
or take part in the giant Santa Fun Run!
Net proceeds from the event will go to support two great non-profit causes; replacing
Lodgepole pines that have been removed due to Beetle Kill and development of a Vail
History Exhibit at the Ski Museum.
You can find out more about Vail's Tannenbaum Christmas Festival at
www.vailtannenbaumfestival.com The basic entry fee for retailers to participate is only
$295 but there are higher participation levels available offering more marketing exposure.
I have attached the Tannenbaum Festival participation form for you to complete and
return. I look forward to your involvement in our first annual Vail Tannenbaum Festival.
Sincerely,
Susie Tjossem
Vail Chamber & Business Association
Colorado Ski Museum
Business Name:
Contact:
Telephone:
E-mail:
Physical Address:
Mailing Address:
$295 Festival Entry Fee, includes a pine wreath and event advertising.
$600 Festival Sponsorship, includes: entry:fee,. pine wreath, website listing,
newspaper ads' listing; listed in program, listed: in 6-marketing messages, listed on
poster, sponsor icon next to location on walking map
$1,000.Festival Sponsorship; includes entry fee, pine wreath; websita listing.,(logo),
newspaper ads listing, listed in program.. list m"e-marketing messages, fisted on
poster, sponsor icon next to location on walking map; and opportunity to include.
your marketing message/advertisement on'an.event e-blast
$300 Festival Ornament Sponsorship, includes 25 ornaments that can be re-so.ld
at $25 suggested retail.
f
Total $
Signature: . .
This commitment form indicates understanding and agreement to participate in the Tannenbaum Festival pay the agreed upon fees.
Tax Deductible Payment Options: .
Check: Made payable to the Colorado Ski Museum
Credit Card:
Name:
Expiration Date:
Mail to: Colorado: Ski Museum PO. Box 1976, Vail, CO 81658
unf or fax to: 970.476.1879
G C" -, !
Day -Data VaN VfNage Events
Retail, Lodging & Dining Specials Sunday through
Thursday each week. Wreath Silent Auction,
Tannenbaum Certificate Sales, and Ornament Sales
Daily
Wednesday 28-Nov Judging Decorating Contest (windowal wreaths)
Thursdav 27-Nov Thanksgiving
Friday 28-Nov
6:00 PM Lighting of the Trees. Restaurants
introduce their Tannenbaum Festival cocktail
Saturday 29-Nov featuring moot
Sunday 30-Nov Santa Fun Run
Monday 1-Dec
Tuesday 2-Dec-
Wednesday 3-13ec People's Choice Holiday decoration Judging
Thursday 4-Dec German Holiday Street Market 4:00 PM-9:00 PM
Friday 5-Dec
Saturday 6-Dec
Sunday 7-Dec
Monday 6-Dec
Tuesday 9-Dec
Wednesday 10-Dec Christmas Parade and Cookie Contest
Thursday 11-Dec Ginger Bread Decorating Contest W vs. LH
Friday 1243ec
-Uonshead Events -Other
Retail, Lodging & Dining Specials Sunday through
Thursday each week. Wreath Silent Auction,
Tannenbaum Certificate Sales, and Ornament
Sales Daffy
Judainp Decorating Contest (windows/wreaths)
Thanksghriri
6:00 PM Lighting of the Trees. Restaurants
Introduce Tannenbaum Festival cocktail featuring
ooook
Santa Fun Run
Blue Moose Pizza Snowman Building contest
People's Choice Holiday ..1ng Judging
German Holiday Street Market 4:00 PM-9:00 PM
Blue Moose Pizza Snowman Building contest
Snow Daze
Snow Daze
Christmas Parade and Cookie Contest
Ginger Bread Decorating Contest W vs.LH
Wreath Silent Auction ends. Winners announced/ Wreath Silent Auction ends. Winners announced/
Saturday 13-Dec Wreaths available for pick up W available for pick up
NOTE: AN events aye budW ea and subject to change.
Cc, . and A. bolfe Am Rink gnurd opening TBD
5-7 PM Snow Jam at GP with afMr
parties at establishements in LH & W
7-10 PM Headliner concert at Dobson
with after parties at establishment
throughout W & LH
7-10 PM Headliner concert at Dobson
with after parties at establishment
throughout W & LH
7-10 PM Headliner concert at Ford
Park with after parties at
estabL4. ; :.t throughout W & LH
V%
Hello!
I wanted to introduce you to a new event, Vail's Tannenbaum Christmas Festival, being
planned for Vail Village and Lionshead Village November 28-December 13, 2008.
Tannenbaum is a German word for Christmas tree. The new two-week festival will
officially kick-off the pre-holiday shopping and dining season in Vail and Lionshead with
the Lighting of the Trees event. The festival will be heavily marketed in order to draw
overnight visitors, shoppers and diners into Vail and Lionshead during a normally slow
business period.
The villages will be transformed into a sparkling holiday setting the perfect inspiration to
get all the family into the Christmas spirit. Each participating retailer will decorate their
outside windows and decorate a holiday wreath that will be auctioned off. In addition,
participating retailers will offer a Tannenbaum special during the event and can
participate in a German style holiday market to be scheduled one evening during the
festival.
Vail will sparkle with festive celebrations, featuring street markets, special events and
outdoor ice-skating. Warm up with a mug of gluhwein (mulled wine) at the German
market before watching the Christmas Parade or glide across the outdoor ice rink at
Arrabelle. Enjoy the cookie decorating and snowman building, listening to carol singers
or take part in the giant Santa Fun Run!
Net proceeds from the event will go to support two great non-profit causes; replacing
Lodgepole pines that have been removed due to Beetle Kill and development of a Vail
History Exhibit at the Ski Museum.
You can find out more about Vail's Tannenbaum Christmas Festival at
www.vailtannenbaumfestival.com The basic entry fee for retailers to participate is only
$295 but there are higher participation levels available offering more marketing exposure.
I have attached the Tannenbaum Festival participation form for you to complete and
return. 1 look forward to your involvement in our first annual Vail Tannenbaum Festival.
Sincerely,
Susie Tjossem
Vail Chamber & Business Association
Colorado Ski Museum
r
y'S t
Cie
z
i ;. ?.
} ,
,mss, h
J 4 9
r r.
,.. ,. `
Business Name:
Contact:
Telephone:
E-mail:
Physical Address:
Mailing Address:
$295 Festival Entry Fee; includes a pine wreath and event advertising.
$600 Festival Sponsorship, includes: entry fee, pine wreath, website listing,
newspaper ads listing, listed in program, listed in e-marketing messages, listed on
poster, sponsor icon next to location on walking map
.$1;000 Festival, Sponsorship, includes: entry fee, pine'wreath, website listing (logo),
newspaper ads listing,:listed in program,' listed in e-nmarketing messages; listed on
poster, sponsor icon next to location on walking map,. And opportunity to include
your marketing message/advertisement:on an:event e-blast
$300 Festival Ornament Sponsorship, includes 25, ornaments that can be re-sold
at $25 suggested-retail.
Total $
Signature:
This commitment form indicates understanding and agreemern to partiapare in me iannenbaum.Fesfival pay the agreed upon fees.
Tax Deductible Payment Options:
Check: Made payable to the Colorado Ski Museum
Credit Card:
Name:
Expiration Date:
Mail to: Colorado Ski Museum PO. Box 1976, Vail, CO 81658
or fax to: 970.476..1879
FYI: John Dawsey's article for the Vail Daily
Marketing Vail's Special Events critical to summer success
Vail's 2008 summer calendar provides a wide variety of special events offering entertainment,
cultural appreciation, direct participation and just plain fun. Nearly every week f...... Memorial
Day through the end of September there is a special event or program taking place. Iconic events
such as the Teva Mountain Games, Bravo! Vail Valley Music Festival, the Vail International
Dance Festival and Oktoberfest have become synonymous with summer in Vail. Additionally,
there are a number of other equally engaging events that round out the annual summer calendar.
The weekly Farmer's Market, jazz and rock concerts, antique and arts festivals, food & wine
events, kids programming and a host of specialized seminars and sports tournaments help enrich
the experience for Vail's guests and locals alike.
The Commission on Special Events (CSE) is responsible for evaluating opportunities and
providing seed funding for many of the events that take place in Vail. Once established, the next
step is creating awareness of these special events in the marketplace, which is critical to their
success. While many of the major events spend substantial dollars p..,...oting their own
prow, ..s, the Vail Local Marketing District focuses much of its marketing and advertising on
creating awareness of what's happening in Vail. Our efforts require creative use of resources
across a broad range of marketing communications. Through the allocation of thel.4% lodging
tax collections, the VLMD Advisory Council, working with our vendors and partners, executes
marketing and advertising prowa....s through online, print, broadcast, promotions and public
relations activities.
Vail.com is the main source for information on special events and the call to action for booking
reservations. Throughout the summer, special events are marketed across the front of the home
page with display advertising, tied to promotional offers and special lodging rates. One of the
primary resources on Vail.com is the Calendar of Events. The calendar provides information
throughout the summer of when events are taking place and provides links to each event's web
site for guests to get detailed information to plan their vacations. Marketing dollars are allocated
to drive traffic to Vail.com through web optimization and paid key word search. Additionally,
monthly email blasts are sent out to past guests and opt-in subscribers promoting event packages
with special rates and added value offers. Advertising in the Denver Post helps target the Front
Range market for guests seeking that last-minute get-a-way. Our partnership with the Denver
News Agency (Denver Post/Rocky Mountain News) provides additional value in marketing and
advertising for special programs like Spa'd at Vail and $81.50 to drive business during our off-
peak periods.
Our goal is simple - drive visitors to Vail. But it's a competitive market out there and standing out
among the crowd is as challenging as ever. We are fortunate to have many wonderful assets to
l,....ote. Building awareness of our special events is critical to the success of sustaining and
expanding our summer season and is a continued focus of the Vail Local Marketing District's
marketing efforts. Once visitors get a chance to experience all these wonderful summer events in
Vail, we are confident they will be back for more.
VAIL CHAMBER & BUSINESS ASSOCIATION
2008 BBQ BONANZA
CSE FINANCIAL REPORT
REVENUE ACTUAL 109
SPONSORSHIP
Town of Vail $9,850
Names & Numbers 500
BEVERAGE SALES ,
Beer 3,433
Soda & Water 507
Less: Sales Tax -331
TOTAL REVENUE $13,9591
EXPENSES
ENTERTAINMENT
The Roadhouse Country Trio $925
Pat Hamilton 625
TOV Street Entertainment-Gore Creek Promenade 0
CHILDREN'S Ait, r, JITIES
Arts & Crafts Tent 100
Face Painting 121
Cowboy hats (distributed for free) 411
Gold Panning Pond 400
BEER TENT
Ice I 125j
EVENT RENTALS
Chair & table rentals I 0
Canovies I 0
COi o i nACT LABOR
Set Uv I 1-2001
ADVERTISING
Vail Daily 1,340
NRC radio 250
SECURITY
8 vvl Q) $25/hr (I (a) beer tent vlus 7 Q entrances/exits for 7 hrs ea) 1400
VPD 0
MANAGEMENT FEE
VCBA management & allocated expenses I 5,0001
PERMITS
Town of Vail: Special Event, Amvlified Sound, Barricades, Liquor 417
CO Department of Revenue: Liquor 25
INSURANCE
Special Event & General Liability I 5841
COMPLIMENTARY FOOD
Voh..-;'Q a I 300
MISCELLANEOUS
SupD11eS 244
Sigme 0
I Volunteer T -Shirts 0
FedEx/Postage 97
!TOTAL EXPENSES 1 $13,5641
REVENUE OVER EXPENSES 1 $3951
Product sponsors: Newcastle, Tommy Knocker, Warsteiner, Coca-Cola, Dasani
Other sponsors: Charlies T -Shirts ($450), Rocky Mtn. Repro ($425) _ $875
Value added advertising: Vail Daily ($2,152), KSKE ($850 +), TV8 ($175) _ $3,177
In kind support: Meadow Vail Partnership, Vail Plaza Hotel and
SPRINGBACK TO VAIL/TASTE OF VAIL/VAIL FILM FESTIVAL
Comparison of Scheduling History and Opportunity
V41_\ :,1
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
EASTER
SUNDAY
11-Apr
27-Mar
16-Apr
8-Apr
23-Mar
12-Apr
4-Apr
24-Apr
8-Apr
31-Mar
20-Apr
5-Apr
27-Mar
16-Apr
1-Apr
21-Apr
12-Apr
TASTE OF
VAI L
WED-SAT
APR 7-10
APR 6-9
APR 5-8
APR 11-14
APR 2-5
APR 1-4
Apr 7-10
Apr 6-9
Mar 28- 31
Apr 3- 7
Apr 9-12
VAIL FILM
FESTIVAL
THU-SUN
APR 1-4: 1st year
MAR 31- APR 3
MAR 30- APR 2
MAR 29- APR 1
APR 3-6
APR 2-5
Apr 8-11
Mar 31- Apr 3
Mar 29-Apr 1
Apr 4-8
Apr 3-6
SPRINGBACK VAIL MTN
TO VAIL CLOSES
Apr 13-19
Apr 12-18
Apr 18-24
Apr 9-15
Apr 8-14_
Apr 14- 20
19-Apr
18-Apr
24-Apr
15-Apr
14-Apr
20-Apr