HomeMy WebLinkAbout2008-11-18 Support Documentation CSE Regular Meetingti
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VAIL COMMISSION ON SPECIAL EVENTS
2009 EVENT FUNDING APPLICATION
Please print or type all information
? EVENT: Teva Mountain Games at Vail
? PROPOSED DATE(S): June 4 - 7.2009 .
? AMOUNT OF CASH FUNDING REQUESTED: $160.000 Total: ($1 l 0k for Overall
TMG Event and $50k for the IFSC Climbing World Cut). -
• PRODUCING ENTITY: _Vail Vallev Foundation
President or Executive Director's Name: _ Ceil Folz
Name and Title of Person Completing the Application:Mike Imhof. OL:...aons &
Sales
Address: PO Box 309. -Vail. CO.. 81658
Telephone: 970-949-1999 Cell: 970-331-6071 FAX: _970-949-9265
WEBSITE: www.tevamountaingames.com
E-Mail Address: mimhof2wfora
Organization's tax status: For Profit Non-Profit* x Not-for-Profit*
Non-Profit (501 C-3), or Not-for-Profit (501 C-6) organizations, please attach current
State Dep.. L..ent of Revenue Certificate with this application.
Taxpayer ID#. 74-2215035
o Does the Event benefit a charity? Yes XX No
o If yes, please name the beneficiary: -Charitable-Fundraisers will. take
place throughout the event for diffQ.,.a.t. charities separate from -Vail.
Vallev Foundation.
Mission Statement:
Providing leadershin in athletics, cultural, educational and community based
endeavors to enhance and sustain the.ouality of life in the Vail Vallev for its
residents and guests.
Number of years your organization has been in business: 27
Y Brief Description of the Event:
The Teva Mountain_-Game is-.a celeL.aCon of Athletes.. Art. Music and
Mountains: The- Games will feature comuetitive events in kavakina,.raftins; mountain
biking- road biking. fishing- trail running. and climbing. The Games will also focus on the .
cultural aspects of mountain lifestyle by exnandine the focus on the. familv . clinics area
which will teach guest nroner techniques in climbing. kavaking: road and mountain biking.
TOWSE
- I - Application for 2008 Funds
Please describe briefly how you will use the funds that you are requesting from the CSE:
o Keening the event within Vail has been beneficial to the Town of Vail and event
producers. To have an event of this magnitude in such a uniaue venue takes a
Qreat deal of infrastructure to ensure its success. The base allocation will be
utilized to provide infrastructure needed to convert Vail into the ultimate
mountain adventure olavaround attracting the ton athletes and entertainers in the
countrv. Funds will also be utilized to fine tune ?.,.?.a...s ci...,,.,tly offered
sustain a safe and user friendlv environment in Vail and increase the aualitv of
production of the event.
• Will additional in-kind services be required from the Town of Vail? Yes XX No
If yes, please explain, including a description of anticipated impacts on Town of Vail
services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter
will be charged for all labor, materials and equipment unless such services are specifically
exempted and app.., ved as part of the Special Events Permit.
Please find the in-kind reauest below.
• Is this a: New event Existing event _XX _ Number of years in existence 7
Location(s) of event in previous years:
Vail Village and Homestake Creek
• Number of participants (athletes, artists, exhibitors, etc.) anticipated 2.100
Number of volunteers needed 50 Number of event staff 50
Total Number of spectators anticipated - 36.000
Local 29 % In-state (non-local) 41 % Out of State 30 %
• Should the CSE decide not to support this event, will it still occur?
Yes x No?
• What % of the total event budget is the CSE being asked to fund? 18%
• What is the $ amount of sponsorships from alterative sources reflected in the event
budget: _$705.000
• What % of the total event budget do you;,.,,,:,ct the event itself to generate? (i.e. ticket
sales, merchandise, food and alcohol sales, etc.) _ 12%
• If possible, would you intend to host the event in Vail beyond 2009? Yes XX No
If yes, for how many years beyond 2009? For as many years as the event exists.
• Do you anticipate requesting funding from the CSE next year? Yes _XX No
Given that the CSE encourages the development of additional sponsors in order to
leverage their own investments, and anticipates that as events become established
they will become less reliant on public funds, what %, if any, of the total event budget
do you anticipate requesting next year? _12%
TOV/CSE -2- Application for 2008 Funds
REQUIRED ATTACHMENTS (incomplete applications will not be considered):
? Detailed event budget, including all anticipated revenues and expenses.
? Marketing plan and detailed explanation of potential for sponsorships and media
exposure.
? Previous year's event evaluation, including income and expense statement (if
existing event).
? Past or projected demographics of event attendees and spending.
? Brief description of potential benefits to the Town of Vail, including an estimated #
of in..?;,...ental room nights and increased spending generated.
? What return on investment should the Town of Vail expect?
? Organization rou'c;.a naming:
¦ All officers and respective positions
¦ Board of Directors and positions
The CSE ar,,.Qciates the inclusion of any additional support materials, such as videotapes,
programs, news articles and other printed materials.
PLEASE SUBMIT 12 COr ri?,S (at least one formatted so as to be easily copied, Le.
unbound, 8 % x 11 size) OF THE COMPLETED APPLICATION AND REQUIRED
ATTAt mAENTS TO:
Vail Commission on Special Events
C/o Sybill Navas
Town of Vail
75 S. Frontage Rd.
Vail, CO 81657
For information and questions call Sybill Navas at 970 376-2394.
EVENT NAME: Teva Mountain Games at Vail
PROPOSED DATES: June 4 - 7. 2009
Funding in the amount of was approved by the CSE on (date)
Subject to the following conditions:
Signature: CSE Coordinator
Signature: Applicant
Unless otherwise speed in the contract, CSE funds will be distributed per the following
f..u.ala:
¦ 1/3 of the amount upon the signing of a contract stipulating the terms of the CSE's
funding allocation.
¦ 1/3 of the amount upon verification of the placement of the first advertising
¦ 1/3 of the amount upon the completion of the event.
TOWSE -3- Application for 2008 Funds
,4
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gameS-VAiL
2009 Town, of Vail Commission on Special Events Application
"Required Attachments**
? Marketing Plan
To follow the success of the 2008 Mountain Games; event producers will conduct
an extensive marketing campaign inclusive of television, nationally published
magazines, newspaper, radio and the internet.
o TV
We will produce and syndicate a one hour show on one ofthe'major
four networks (ABS, CBS, NBS, Fox).
• Anticipating over 110. million cumulative available households
¦ We will. continue oui relationship with Comcast'iti'the Front Range
markets of Denver Central, Jefferson County, Denver Southeast,
Denver Southwest and Boulder
o National Print
¦ Outside Magazine
• . Outside Magazine is coming back to the Mountain Games for
the third year. Mountain Games creative will be placed into no
less then six magazines (national circulation of 650,000). In
addition, Outside will provide editorial SUP ..rt leading up to
and following the event: In 2008; Outside'provided extensive
coverage.
¦ Teva Secured Media Buy, -1 million circulation guaranteed
• -Example of 2008 _media: National Geoe. 4 - hic Adventure,
National Sports. Network, Mountain Gazette, and other: regional .
publications
¦ Vertical Media Partners - Full-page ads
• Climbing Magazine = circulation of 40,490
• Urban Climber magazine - circulation of 307000
• Canoe and Kayak Magazine - circulation of 70,000
• Adventure Sports Magazine - circulation of 10,000
• Runners World - circulation of 20,100 _
• Running -Times - circulation of 1031500
• Biking - Partner yet to be determined-
0 . Southwest Fly fisherman - 179009
o . Regional / Local
¦ Radio
• Denver - Entercom, KBPI and Rockies Radio
• Western Slope - NRC Broadcasting and KZYR
TOV/CSE .4. Application for 2009 Funds
1
¦ Print
• Another partner for the 2009 event is the Denver News
Agency. Ten full page ads will be placed with them prior to
the event.
• Full page ads will be placed in sport specific publications
across the country. Examples of publications are Windy City
Sports, New England Sports and Competitor Southeast.
• Full and half page ads will be placed in an extensive Western
Slope campaign - Vail Daily, Vail Trail, Summit Daily, Aspen
Times and Glenwood Post
• Street Marketing.
• Posters - will be distributed, throughout Colorado and Utah
o Mountain.Games will hire recent college graduates to
go to all shops that align with the games demographic.
In these shops, they will hang up posters, educate the
sales team about the event and keep them stocked on
event and registration information.
• Front Range Initiatives - Mountain Games will align with
gyms throughout the Front. Range to provide training packages
and provide discounted registration fees.
o Internet
¦, www.tevamountainpames.com - The Mountain Games site will be
modified and more interactive in 2009 with; extensive.live coverage,
pre-event training tips and blop.
¦ On-line advertising - we will continue to grow our exposure of the
event with key in industry partners with banner.ads. Partners include
mountainbuzz.com, UrbanClimber.com, and, checkpointZero.com. In
addition, banner ads will be placed on sponsor web sites such as
Teva.com and Ouiside.com.
¦ Email Blast - Partners will send an email inviting those in their data
base to attend the event. i.e. Teva.com, GNC,com, etc.
¦ Mountain Games database email blasts- Anticipating sending out ten
informational emails to the Mountain Games database.
o Public Relations
¦ An estimated ten journalist will attend the event to participate in a
media. familiarization trip
PR efforts will include all vertical and national lifestyle, publications
and local and regional blitz
¦ Over 150 journalist requested media credentials in 2008
? Previous event evaluation.
o See attached
TOV/CSE .5- Application for 2008 Funds
Event Demographic
o See attached
? Event Budget
o See attached
Town-of Vail's Return on Investment.
o See attached
- Town of Vail Benefits due to the Teva Mountain Games
o Anticipating over 36,000+ people to attend the 2009 Games'
o Increase on the over $179,000 in sales tax generated from the 2008 event
o' Extensive national and regional media exposure
o To be' associated with the largest outdoor adventure event in the country
A Vail Valley Foundation Officers
o . Ceil Folz - President
o 1Vlike Imhof -VP of Operations & Sales
o . Mark Fenstermacher = VP of Finance
Town_ of Vail Request for In-Kind Services
2009 In-Kind Request: $9142
o Roundabout banners
ment of banners in all four Vail roundabouts @ $500 each
o Plac $2,000
e
o Hanging flags and removal on International Bridge
o Two people @ $35 per hour for two hours $140
o Bucker truck @ $75 per hour for two hours $150
o Bleacher pick up and return from Ford Park
o Two trucks & lowboys @ $75 per hour for 4 hours $600
o Eight people @ $35 per hour for 32 hours (two firs for each load in/load out day)
$1,120
o Freeride equipment pick up and return
o. Two trucks & lowboys @ $75 per hour for 6 hours $900
o Eight people. @ $35 per hour for 40 hours (2.5 hours for load in and load out)
$1,400
o Trash removal
o Two people @ $30 per hour for 16 hours $480
o Police extra duty
o. June 4th - Two officer @ $42 per hour for 4 hours. $336
o June 5th -Two officers @ $42 per hour for 6 hours (12 total hrs) $504
.o June 6th = Three officers .@ $42 per hour for 6 hours (18 total firs) $756
o June 7th -Three officers @ $42 per hour for 6 hours (18 total firs) $756
TOV/CSE -6- Application for 2008 Funds
From. Kelli McDonald
To: Jeannette Schulze
CC: Pam Brandmeyer, Special Events; Terri Hanley
Date: Monday - November .17, 2008.111:49 AM
Subject: Re: Uonshead Holiday programming
Good morning Jeanette,
Sorry for not getting back to you last week.- I have been a bit. busy trying to finalize the supplemental funds from the
Town of Vail for winter marketing AL a?zgies that go to market today.
That said, I realize you need attention to this matter quickly. I will try to meet internally today with Pam Brandmeyer.
and Sybill Navas to d,:16:....ine a course of action.. As I mentioned before, we should coordinate with Holidays in. Vail
and the Tannenbaum Festival to make. these events each better.
Under separate cover, I will forward you the most recent correspondence regarding the Tannenbaum Festival.
Thanks much,
Kelli
Kelli McDonald
Economic Development Manager
Town of Vail
kmcdonald@vaiilgov.com
p: 970.479.2454
f: 970.479.2157
www.vailgov.com
>>> Jeannette Schulze <JSc hulze@vailnsorts.com> 11/13/2008 4:17 PM >>>
Hi Kelly,
My apologies for the continued phone tag! Obviously both our schedules are very heavy these days.
Rather than leaving another message let me summarize what we have in mind and I. would like.the opportunity to
discuss this with you tomorrow. Just let me know what times you may have available and I will do my best to work
around your schedule.
Arrabelle has planned for a $50K holiday decoration package including large wreaths, garlands and a significant
Christmas tree. Originally we planned to place a 40ft tree in the middle of Vail Square but then considered that-
Lionshead has ,a large live tree on Sundial Plaza or above our ice rink which could be decorated by Arrabelle. We
would be willing to 'provide decoration and installation of clear lights and full ' decoration.
In addition, we brainstormed with the Uonshead Merchants on a tree lighting ceremony including carolers„ the Nut
Guy, a Santa Throne and some other festive programming. We believe it is important to organize such an event for
early December to draw more visitors into town. The LHM have some funds available for marketing these efforts so
there would be no cost to any other entities. Our deco package will be installed Dec 4/5 and we would like to do the
tree lighting Wof.-ony and associated i=64jes on Dec 5 starting at 5:30 p.n., probably about and hour to an hour
and a half -event.
The reason why I am turning to you for assistance is that it appears a tree. lighting ceremony in Uonshead is a sore
subject to the. Vail merchants - or perhaps I misunderstood at the Construction mitigation group meeting. Also, I do
not know if anyone other than the town owns the tree we suggest to decorate. Do I need.to dear this with anyone
around us here - Landmark building, Sundial Plaza? I saw the multicolored lights have already been i, ulalled on the
tree. We would need help with taking them off or if that help cannot be made available then we would ask our
installer to take them off as we need clear lights for our deco package - which by the way is absolutely beautiful. This
could be a really beautiful event and would draw locals, visitors who might come over from Birds of Prey and just
generally visitors in the valley.
Of course, as always we are quite pressed for time as we need to permit this event as soon as possible. I would like
you feedback and hopefully support in making this happen. The only thing I ask for is a little sign at the decorated
tree that its sponsored by the Arrabelle. In addition, you mentioned Lori and Susie. I would be happy to partner if
there is still time. I was under the impression the Tannenbaum Festival did not get funding.
Let me know when you have time tomorrow to discuss. I am available 8:30 - 9 a.m., 11a.m. and 2p.m.
Many thanks,
Jeannette
Jeannette Schulze
General Manager
The Arrabelle at Vail Square
RockResorts International, LLC
675 Lionshead Place
Vail, Colorado 81657
Direct Line: 970-754-7781
Main Line: 970-754-iii/
* Conde Nast Traveler Hodist 2008
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From: "Cell Fole <cfolz@vvf.org>
To: "Stan 2emier" <-,,c-,ler@vaiigov.com>, "Pam Brandmeyer" <PBrandmeyer@vaiigov.com>
Date: Friday - November 14, 2008 1:49 PM
Subject: Sport Accord
Hi guys-
I'm working on rallying some $$ for the Vail Valley to have a booth at
the Sport Accord that will take place in Denver this coming March. Sport
Accord is THE annual gathering of the worlds International Governing
Sports bodies. That means it is a meeting of the FIS, UCI for cycling,
etc. They ALL come together and its a really big deal. The last time it
was in the USA was 30 years ago.
It would behoove us to have a presence for multiple reasons- it will
allow us to meet the decision makers A u,,, numerous governing sports
authorities who might consider major competitions in the Vail Valley.
With our potential 2018 Olympic bid, we need to look interested and for
our 2015 World Championships bid, It would be bad for Vail NOT to be
represented.
The VVF has a booth we could retrofit, but the space fee for the
convention is $50,000. Pm hoping I can ask TOV, SCRC, VRI and TOA each
for $10,000. The VVF of course would also fund $10,000 plus the booth.
I know money Is tight- but do you think this is something TOV could
swing?
Cal
President
Vail Valley Foundation
970-949-1999
www.wforg
www.vilarpac.org
t' MiNl 1'ESe
Town of Vail: Commission on. Special Events Meeting
• Antlers @ Vail Conference Center
October 28, 2008 @ 8:30 a.m.
CSE Members. Present. Meggen Kirkham, Bobby Bank Rayla Kundolf, Heather Trub, Robert
McKown, Kerry Donovan and Chairman Dave Chapin
Staff Present.- Kelli McDonald Sybill Navas
Chairman Dave Chapin called the meeting to order at 8:40 a.m.
Motion to approve the minutes of the meetings of September 23 and October 14; 2008 as
presented:
? M/S/P: Robert McKown/Bobby Bank/Unanimous
At the CSE's meeting on October 14, the motion to allocate $4200 to Elevation Labs; LLC for
the Geo-cache event and $600 to the Vail Symposium for the Unlimited Adventure Speaker
Series passed by a vote. of 3-2, with only 5 members r. Q.,ent. Since the CSE is required by the
Town, Code to pass actions with a minimum of 4 positive votes, it is n.,. ':.bsary to ratify the
decision. Motion to ratify the CSE's October 14, 2008 funding allocation as described above:
M/S/P: Bobby.Bank/Kerry Donovan/Unanimous
Administrative Items: (15 minutes)
Sybill requested that the CSE add. an Executive Session to the agenda at a convenient
opportunity during the day, pursuant to 1)C.R.S. 24-6-402(4Xe) to determine positions,
• develop a au4?egy and instruct negotiators.
• Review status of 2008 Contracts and Financial Report: no issues were raised.
• Event : Survey Proposal: Update C..,..: Kelli McDonald. on the status of a v.,posal for
providing event producers with an intercept survey template that will allow for an "apples
to apples" comparison for a variety of events, and provide the specific 'information that
both the CSE and the VLMDAC are seeking.
• Review application for funds from Project Sport for the US Half Marathon Vail. Due to
the fact that they are producing a similar event in San Francisco, Ryan Dawkins is unable
to attend, but will be available by phone to answer any questions. There was consensus to
discuss this application at the end of the day.
Presentations of Funding Applications for 2009.Events:
At the request of the respective producers, funding applications L.-.. The Session and. GruVe.
Vail have been. ,....oved from consid...6on. The remaining applications were re..*; ailted. and
discussed as follows:
Vail Lacrosse Shootout: $15,000 Jim and Dave Soran. Jim explained that their original CSE
funding was used to retire- debt and that the current request is needed as assistance to
transition to an event that can continue into the future as they increase efforts to advertise
nationally, marketing both the event and Vail. Stating that field costs are going up, he noted,
that they receive no revenue from concessions- which is not the same as in most other
venues. He explained that the event utilizes all fields in the valley to Edwards, but all of the
• championship games are in Ford Park
CSE/sn Minutes: October 28,.2008 _ Page 1 of 9
Vail_ Valley Challenge Cup: $5000 Susie Hervert, accompanied by Jennifer Vance,
Executive Director of the Vail Valley Soccer Club. Susie explained that the tournament has
been held for 20+ years, and that it is THE soccer tournament to attend in Colorado, utilizing
all the fields from Vail to Edwards. The event brings. 5000 people. to Vail at time when there
is no one, attracting 96 teams that fill many -hotels:in Vail. She added that they work closely
with the Vail Valley Partnership, although this year there were difficulties with hotel
bookings and lodging commissions were less. They are seeking additional funds to r.r,...ote .
the tournament, with all monies raised going to, fund the overall club annual budget.
Vail Whitewater Park, Kayak Demo Series: $2050 - Sean Glackin described the concept
as an opportunity to showcase the new bladder system that TOV put in Gore Creek and to
create a better use of the TOV's infrastructure- with the suggestion: arising from a meeting
attended by Greg Barrie, K OH McDonald, Pam Brandmeyer, Mike Ortiz and Chad Young.
and Joe Blair. CSE members.remarked that $200 is not enough to effectively market the
idea, but Sean responded that they would like to get. something o;.A:ed that might grow in the
future. CSE members agreed that, grass roots is a good concept, but that there will need to
develop a better way to get the word out.
USSA Alpine Junior Olympics: $10,000 Nigel Cooper of Ski and Snowboard Club Vail
informed the CSE that the race has been hosted in Vail often; including last year and that
they would like to make it the permanent venue. Kids travel from: 15 states. The funding
request is intended to subsidize the video production that is given to all of the athletes
attending. CSE members noted that it is unfortunate that-die last day of racing is scheduled'
for Beaver Creek.
Kick It 3v3 Soccer: $50,000 Dan Cramer stated that they had been partners for -10 years in
Vail and know that the event has generated significant revenue for the Town of Vail Jt is part
of a unique National Tour, which consists of a number of local events that feed 10 . ?,e:onal
events similar- to Vail across country, culminating in the National Championships at Disney
World.
Dan noted a number of challenges in Vail including the lack of space, double venues
between the athletic field and the softball fields, and a 6pm.time limitation to accommodate
the amphitheater concerts, the combination of which has prompted them to turn it into a 3
day event.: This provides greater input for the cy......unity, -as people come up on Thursday,
more local staff is hired and more lodging/restaurant dollars come into the community. He
stressed that they need some assistance with associated costs- i.e.- the fields-$5000,
explaining that other communities don't have the field .,,..gal fees..
Dan continued to explain that the Teams consist of members from 6.years old, who
come with rest of family, to adults- bringing in a total of about 8100 people, many of who
stay on to vacation in. Vail. As a company, they spend significant dollars in marketing these
ev...i, nationally and recognize that the Vail brand helps to support other locations that build
to bring folks here. He added that they do not expect significant negative impacts fi .... the
economic hard times, as a high-income level demographic supports them and people are
always willing.to'invest-in their kids. They are looking to expand the number of cities they
hold tournaments in, and after 10 years of partnering and investing in this community; are not
seeking an alternative to the Vail site.
King of the Mountain Volleyball: $10,000 Leon Fell cited the 37 year history of the •
event and that 8 years ago it had almost dr. j ,r ad away, but it has now come back to be
the 2nd largest volleyball tournament in the region. (2 rd to Aspen) He added that Father's
CSE/sn Minutes: October 28, 2008 Page 2 of 9
Day weekend provides a good setting for. family activity and they have been, successful in
growing the-junior components of.the.event. He closed by,,.,L&t;ng that it is a simple event
to put on- the nets and staff are the infrastructure, but additional sand courts would help
• the event to expand beyond ck...,..t limitations.
• i r, JA Mountain Games:" $1.10,000 + $50,000 IFSC World Cup Climbing Joe Blair
and Joel Heath gave a Power Point presentation on the history.. and, expectations of the
event. Some of the highlights include:
Avg household income: $94,500- for spectators 2% are the "core" athletes
• Continue to-grow lifestyle components of the event-
0 Concerts/parties/art, photo,.,.vhy exhibits and competitions/film etc.
o Add a charity crawl to benefit each of the e,...,e's events
o Adventure Village: family type atmosphere
• All sponsors do, significant marketing in addition to what TEVA marketing is
• Spanish speaking hosts: Telemundo 6,6.' ,.ue good demographic is important
Some events are - "sold out" and there is a need to expand. Joe stated that they are
looking for di&.,:,ut.areas of town to ;host additional events, while noting the
importance of keeping critical energy in a critical place with such a big infrastructure
need.
• Possible additions for next year:
o Looking at citizen ride-.road cycling. event
o '/z Marathon- hill" climb up Vail pass (running)
Joel stated that they have, excellent traction this year on sponsorships- they just signed Swiss
Army and a presenting sponsor, is close.
Bob McKown asked how attendance is measured, and Joel replied that it is
• challenging. Several . ,:,l:ve methods have been tested, including" counting VW labels-
seeking your "twin" to.,"-;,.ve, a prize etc.
Joel closed by .;,...arking that surveys, in order to v.,.. tide meaningful inf.,,.,ation,
should be, taken by a"common "group" at each 'event- not by the individual event producers, "
and added that the challenge will be getting accurate attendance figures.
Farmers Market: $75,000 Angela Mueller and Marc LaVam- and Rick Scalpello, Marty
Stewart- distributed an event recap + CD.
Highlights:
• Sales tax from market went up 18% this year
• Added value to guests- reason to stay in Vail
• Advertising: ability for individual, businesses to add their copy,, as well as other events
in TOV
• All ads- had call to action/hotel contact etc. -4his year; increased the exposure
significantly to all of Colorado "
Ads on Plum: year round
• Vail Daily: presenting sponsor- 200K in ad
• Comcast: 90K in kind 'ad
These. entities make the market happen'
Weaknesses:
• The budget wasn't ready for the added markets in Sept (through the 21,x- can't do
• again without additional funding
• Finding sponsors for markets is difficult-looking to the local businesses
CSE/sn Minutes:. October 28, 2009 Page 3 of 9
• Weather can be weakness or a.,L,...gdi
• Market: can't afford 3 bands each week- most weeks did have 3/ when. didn't have
that many it -vas noticed
In summary: •
• Last year's CSE funds only adequate for 13 markets
• Record crowds on every Sunday: more days on &a.,ulage Rd. than in other years.
• Sundays: keep people in'town for another day
• Total budget: advertising in-kind brings total budget to over $400K-
• Exceilent.value for CSE about $5000 per event date
• "Services' line item in budget has increased as move from volunteer run to paid
director.
Meggen Kirkham suggested that they might get more bang for buck with electronic ads-
work w/a&providers
Lionshead Merchants Association: 3 Events Many members of the Lionshead business
community were: in attendance to support the funding of the following events.
• Lionshead. Friday Afternoon Club: $30,000 Add to the success of last year's event.
• Colorado Grand: $5,000; Opportunity exits to i.ul ave next year ongetting lodging info
out.to auto clubs. Car owners become guests- these are a high demographic who enjoy their
stay- will come back. The Lionshead business community loved this event- as the
demographic was excellent for business.
• Vail Antique F L.'4,:'. 6,aL• $12,000 •
Sarah Franke/Brian.Nolan: Brian asked that the CSE consider full funding for these events this
year, adding that "we'll ask for 50% next and after that won't come back- realize this is a means
of establishing these 3 events- with a merchants association backing them." He stated that there
are at least 2 people considering underwriting the Friday Afternoon Club, but they may back out
with the anticipation. of eeonoinic hard tines: 'He also stated that funding consideration for the
successful Jazz @ Vail Square has been moved to Council's purview, and the Chili Cook Off to
the VCBA. Kerry Donovan asked if there might be an additional funding source from the
Colorado Grand, to which Brian responded, "No.'"
Meggen Kirkham reiterated her request from a previous meeting, "please get new logo for LH
Merchants."
Vail Chamber and. Business Association: 3 events/Bill Suarez and Joyce Gedelman-Viers
Bob McKown stated that Bill Su,.,.,. is his r,..Floyer, and is here as a ,,,,.esentative of
the VCBA. Bob feels there is no financial benefit to himself personally, that he can vote
objectively, and therefore determined that there was no need to recuse himself.
Joyce and Bill described the goals o all three events to be bringing families in to the
community, to create a, fun festive environment and to make the events free for business
community participation- as it is the mission of the VCBA to help that sector.
CSE/sn Minutes: October 28, 2008 Page 4 of 9
• South of the Border Fiesta: $25,042 Described as an event with the chili cook off at "heart-
center; " it has been positioned to accommodate the LH merchants interest in having a kick-
off event coinciding with the.Gondola, opening weekend. and the summer solstice.
BBQ Bonanza: $26,717 This event is intended to provide a similar kick-off to summer in
Vail Village, and with the Arts Festival and Lacrosse tournament as complimentary events
could provide stimulus for a destination weekend Joyce reported that 24 restaurants
participated last year, as well as a number of retail businesses and product sponsors, and that
most have indicated they would do it again. They have contacted the BBQ association in
Denver, with an eye to expanding the judging and bringing in more people (cookers) They
will continue to work to secure a "celebrity" type chef. In response to a question about the
$5000 management fee, Joyce replied that the VCBA is not in the business of making. money
from events, rather are in the business of promoting the. business .,,x. .unity and the fee is
intended to cover organizing labor costs.
Sweet on Vail: $17,992 Proposed for a mid-August weekend, this event is intended to .
provide stimulus during one of the identified slow periods of the _summer- with the weekend
of the 15s' being pre&.,Qd, as it is just prior to most kids going back to school. The concept is
again to ,showcase the excellent restaurants and chefs in Vail with a focus on.desserts.
Activities might include cake/pie chocolate competitions, pastry chef demon.,L A:ons, a.
myriad of children's activities such as cooking/cupcake dec..&« ng contest, a sundaes bar,
and a 50's band- harkening back to era we don't address just as major: st...uer events are
winding down.
Eagle Valley Events: 3 events/Laurie Asmussen
• Vail -Arts Festival: $25,000 Laurie explained the move to the last. weekend in June was
made on account of scheduling conflicts with the Jazz concerts at Arrabelle, and in the hope
of drier w,,d er patterns ?,. o wiling. The date change will also 1.,, vide opportunity to
package the marketing with America Days activities. Changes will. include shrinking the,
number of artists to about 75; in. order to accommodate the smaller venue footprint and.
enhancing the festival by adding elements of food and wine, entertainment and more kids'
activities. Reiterating her commitment to stay in Lionshead and make the event better every
year, she described it as an ambient type event that gives people something to do while they
are here and that augments the sales tax numbers.
Rayla Kundolf asked if the event was sanctioned, to which Laurie replied yes, that it
is juried in February along with the Telluride, Cherry Creek and Crested Butte events. Rayla
then asked if we might gain some synergy by marketing alongside those as, Q.Lw. Kelli
McDonald remarked that several people she had spoken with felt the quality of the art at the
Vail event was much higher this year than at the Beaver Creek Arts Festival.
• America Days: $60,000 Laurie stated that although sponsorships for this event seem as solid
-as last year, she is seeking additional. funding to be able to continue to bring back the
marching bands. The cost of bringing in the Pueblo High_ School band has in.,..,ased
significantly, with rooms and the bus. She thanked the Town of Vail information office for
their tremendous support in helping. to provide the community with all of the weekend -
activities.
0
CSE/sn Minutes: October 28, 2008 Page 5 of 9
Holidays.in Vail: $409000 Laurie explained that 25% of the cost of this event is in the
fireworks on'New Year's Eve. On December 19, the holiday tree lighting will begin in
Lionshead, followed by,a light parade to Slifer Plaza and :a tree lighting ceremony there. She
is looking at the possibility of opening the parade up to community participation. Sybill •
recommended to the CSE that they consider withholding funds for the early ski season events
next year (Holidays. in Vail; Snow Daze) in order to evaluate.how they work out,this.year and
to take, advantage of the ;,?,L, time to -better define what the community wants. The goal .
should be'to formulate 'an overall plan that would create an umbrella under which a number
of events and activities could be marketed to start the season off with a bang at Thanksgiving
and go through New Year's Eve.
The meeting adjourned for lunch @ 12:30 and reconvened @ ipm.
• Share our Strength/Taste of the Nation: Laura Hagan $10,000
Laura explained the program, founded in Denver, is the leading. organization nationwide
addressing.childhood hunger- having raised over $70M since inception. With a goal of
distributing 100% of ticket money to beneficiaries, the organization relies heavily on in-kind
support fi.; communities and chefs. She stated that there are added challenges to holding
the event in small co......anities, because. there are more costs to producing the event itself.
However, citing the desire to position the event between the Taste of Vail and Gourmet on
Gore, Laura explained that Vail is "the only place to be in the mountains" on account of the
high-level restaurant community. Noting that the r.?.,,ased date conflicts with the opening
concert of the New York Philharmonic and the Bravo! Gala, Sybill suggested alternative
dates should be considered-. as the clientele would be similar.. Bobby Bank suggested
November or May, when there is little else going on.
Vail Symposium/Unlimited Adventure Speakers Series: Fraidy Aber, Rob Levine $7500
Fraidy explained that the event had been moved from the Library to the Donovan Pavilion
because they had so many people attending and cited a ,Lwig cross appeal to seniors; kids
and adults, visitors and locals. The early start time is intended to encourage people to stay in
town and go on to dinner. They are considering moving up the first event into January, as it is
an indoor event that-works well for colder, less busy times. Meggen Kirkham commented
that it seems to be an event that has a lot of possibility for a corporate, underwriter.
GPS-athon, renamed the GeoCache Dash Vail, $4500: Peter Mason, rQy.,.senting
Elevation Innovation Labs explained that their focus is to provide an activity that appeals to
out of town visitors and local families as well. He expressed confidence that sponsorships
would be available fi.,... a list of out-door related companies who have supported some. of
their other events, as well as from local businesses. He stated that they could be flexible on
the date, as the CSE desires.
Motion to.go into `E ecutive Session @ 1:55, pursuant to 1)C.RS.'246-402(4)(e) to determine
positions, develop.a strategy and instruct negotiators.
M/S/P: Robert McKown/Kerry Donovan/Unanimous
Following a statement by Kerry Donovan that "No decisions were made and the discussion
focused on only the parameters as moved," there was a motion to re-convene the public meeting
@ 2:15 p.m. •
VS/P: Robert McKown, Heather Trub, Unanimous
CSE/sn Minutes: October 28, 2008 Page 6 of 9
r • Vail Film Festival: $85,000 Sean and Scott Cross gave a PowerPoint pres,...t"tion to review
the highlights of last year's event, and highlighted the excellent. PR effect of the Product
RED partnership, which they hope to expand. They announced a new "online festival" that
t will be going up in January, and which will provide more exposure for their sponsors. They
also announced that Best Life will no longer be the title sponsor, but that they are close to
signing an alternative, better "fit,' magazine with more money and that most of the other
sponsors will be returning. 2009 venues will include Vail. Mountain School and the Cascade
Theater again, but the host site has not yet been determined.
Taste of Vail: $50,000 Mickey Werner and Susan.Fritz announced it to be the 20* annual
coming up! They-c..... Led that they have hired A PR_ group to gain media exposure for the
event and stated that-the concept for the overall event began with and continues to be
grounded in getting: the name "Vail" in places where we could never get- the same return with
marketing.dollars. Winemakers fl. around the world continue participate, and they hope to
go after the organic factor in wine this, year, with Fetzer, the godfather of. organic California
wines, leading the pack. CeleL.:ty chefs generate great press coverage for Vail, however with
some sponsors cutting back as a result of the tumultuous economic times, they believe now is
the time, to be agr,.,,asive and not cut back on marketing.
• Ambient Street Entertainment: $50,235 Ma.,,.. Lasky, Diane Moudy reaffirmed their
ability to be flexible with both the schedule and the budget and that it is possible to provide a
less expensive program of perf:,....ers. They added that they try to book locally when
possible.
Highline Sports and Entertainment/Jeff Brausch represented the following 5 funding
applications and used a PowerPoint presentation to highlight each event:
• CarniVail: $20,000: Jeff noted the proposed addition of. a headliner concert at Dobson
Arena on Friday, February 27 to incentivize people to stay for the week, or come upon
Friday and stay for weekend. Meggen Kirkham added that Vail Resorts had allocated
additional money this season to grow this event.
Spring Back to Vail: $100,000: An additional free concert in the village on closing day has
been added to the schedule to encourage people to get off the mountain.
Gourmet on Gore: $75,000 Citing comments from some of the restau...,.t community,
Sybill encouraged Jeff to look at how to better interface the event with the restaurants to
insure the event is a win win opportunity for them.
• Oktoberfest: $82,500 Comments from the CSE included remarks that the L"X prices were
higher this year and the need to know who the music acts are earlier. In response to a
question regarding whether Coleman would remain the exclusive bratwurst sponsor, Jeff
replied that is not know yet they were signed. as a one-year sponsor and that the decision
comes down to a dollars and cents benefit to the event.
Snow Daze: $100,000 Bob McKown asked how they are able to keep track of the
attendance numbers. Jeff replied that they use a "glimpse of a particular time period" and
measure the food and beverage sales. He stated that they are estimating 50,000 people for
this year's event. Responding to a question regarding sponsorship sales, Jeff responded that
"right now, we're OK, but that it will-be harder 'to get people here and harder to get them to
CSE/sn Minutes: October 28, 2008 Page 7 of 9
spend money. He stated that their relationship with Vail Resorts is good, and that`they are
committed to being a good custodian of the events. He added that ambient events and
activities are OK, but that it is important to vw,,..y about the traffic drivers that get people
here and get them to come back. •
• US Half Marathon, Project Sport: $33,000 - Ryan Dawkins was unable to attend on
account of their flagship event, the San Francisco Half Marathon, taking place this coming
weekend.
CSE embersfelt that the. lack. of.?,r.?.? ?.tution for this-proposal made consideration of this
proposal difficult., Issues cited included:
o Budget seems too high
o Competes w/existing- races offered by the VRD the Teva Games
o- End of June dates are not good, as that is not a need time given the number of other
event t,i u?, u sal5 tinder consid.;.a al on
CSE members recommended that the event producer consider-partnering with one of the
other producers of running events, such as the VRD or Untraditional Marketing's.Teva Games,
or roll into the V VP/VLMDAC' recruitment proe. "k.?:
Consideration of Street Beat Concert Schedule for 2009: In light of the comments offered by
the VEAC encouraging activity in the early winter season "need times,"does .does the CSE wish to
forward a recommendation to the council to tie the funding for this event in 2009 to a condition
that would require that a least one of the concerts take place in December?
CSE members, felt that the Vail Valley Foundation, as the event producer, had a good .
und...,"4ing of how the event works. best, particularly with respect to the weather. at that time
of year-and the other activities being offered, and ae. Qd by consensus notto forward a
recommendation to impose the condition. •
Review Funding Allocation Strategy for Presentation to the T Council on November 4:
Surveys: CSE members were unable to ag.,x. as to whether or not these should be required of the
individual events for the following reasons:
Reasons not to st.,r, ? ft the survey proposal:
• For smaller events, $2800 is a.significant portion of the budget.
• Larger events have to .take surveys anyway and the information. is critical. to the
successfiil sale of sponsorships.
• The funds would be better spent adding more events.
• The information is not accurate anyway, particularly without measurable attendance
numbers.
• It is easy to see the impact of successful events such as the Teva Mountain Games and
the Farmers' Market without taking surveys.
Reasons to support the survey proposal:
•. Apples to apples comparison of events.
• A better understanding of the ROI to the Town and provides, an argument for continued
inv..?,L ..ent m Special Events.
• It would provide more objective inf.....ation, as opposed to relying on the event ..
producers''- presentations.
• Can be used as a benchmark to measure imr.., ,rement in the future. •
It was agreed to ask the council for. direction on this issue.
CSE/sn Minutes: October 28, 2008 Page 8 of 9
Meggen Kirkham left the meeting @ 5:30p.m.
CSE members affirmed by consensus that they are sensitive to the cilll;.ll'. economic
situation and the recommendations &A-Al the VEAC and the VL;MDAC to.put additional
emphasis on "head in beds." They remained strong in their c, Y....,,itment to the criteria listed on
the Event. Grading Sheet, and all agreed that document does accurately and strongly ;.sent the
funding strategy..
They also discussed holding back.some of the budget (up to $150,000) and not allocating
funds at this time for events in the early ski season next year, pending opportunity to evaluate
how the season develops with r..,,ect to the economic downturn, and to assess how these events-
go in the next couple of months. It is clear there is a desire from the business community, to kick-
off the season earlier and to expand the focus to include some kind of activities at Thanksgiving.
Motion to adjourn at 6:00 p.m.:
? MIS/P: Kerry Donovan/Bobby Bank/Unanimous
Minutes taken and submitted by
Sybill P, Navas, CSE Coordinator
October 28, 2008
Approved by 11/18/2008 .
Dave Chapin, CSE Chairman Date
•
CSE/sn Minutes: October 28, 2009 Page 9 of 9
Minutes of the October 28 meeting will be sent
by email prior to next Tuesday's meeting.
PUBLIC NOTICE:
Town of Vail: Commission on. Special Events Meeting
Vail Town. Council Chambers
"Tuesday, November 18, 2008 @ 8:30 a.m. **
Please note early start time. -
AGENDA:
Administrative Items: (15 minutes)
Al,,v. „val of the Minutes of the meeting of October 28, 2008
Coordinator Report:
• Review status of Co..uucts and Financial Report
• 2008 Snapshot Subscription Insert.
.0 Reminder: The terms of CSE members Dave Chapin, Meggen Kirkham and Heather Trub
expire on December 31, 2008. Those who wish to apply should submit a letter of int,...4t
to the Vail Town Clerk, Lorelei Donaldson, no later than December 10. Interviews will
be scheduled for the council's work session on Tuesday, December 16.
• Review CSE Meeting Schedule for 2009: Consider moving the meeting to the 2?
Tuesday of each month?
• Direction from Council from the November 4 presentation
Event Survey Proposal: (15 minutes) Kelli McDonald will present a proposal for 1,.v aiding
event producers with an intercept survey template that will allow for an "apples to apples"
comparison for a variety of events, and r.v side the specific information that both the CSE and
the VLMDAC are seeking. Does the CSE want to dedicate apart of the 2009 budget for this
purpose, and/or pass the expense on to event organizers as a condition of receiving funding at a
specified level and above?
TEVA Mountain Games: The TEVA Mountain Games have been sold to the Vail Valley
Foundation. Consider the transfer of the funding application and review changes that might be
expected to the event w/the Vail Valley Foundation as the producer. (15 minutes)
Determine 2009 Event Funding Allocations: for 2009 events that submitted applications as
part of the annual CSE RPF process. (1 %s hours)
New Business: (5 minutes)
Adjournment: 10:50 a.m.
Town. of Vail: Commission on Special. Events Meeting
Vail Town Council Chambers
"Tuesday, November 18, 2008 @ 8:30 a. nL * *
Please note early start, time.
AGENDA:
Administrative Items: (15 minutes)
• Approval of the Minutes of the meeting of October 28, 2008
Coordinator Report:
• Review status of Contracts and Financial Report
* 2008 Snapshot Subscription Insert
Reminder: The terms of CSE members Dave Chapin, Meggen Kirkham and Heather Trub
expire on December 31, 2008. Those who wish to apply should submit a letter of interest
to the Vail Town Clerk, Lorelei Donaldson, no later than December 10. Interviews will
be scheduled for the council's work session on Tuesday, December 16.
• Review CSE' Meeting Schedule for 2009: Consider moving the meeting to the 2°d
Tuesday of each month?
• Direction from Council from the November 4 presentation
Event Survey Proposal: (15 minutes) Kelli McDonald will present a proposal for providing
event producers with an intercept survey template that will allow for an "apples to apples"
comparison for a variety of events, and provide the specific information that both the CSE and
the VLMDAC are seeking. Does the CSE want to dedicate a part of the 2009 budget for this
purpose, and/or pass the expense on to event organizers as a condition of receiving funding at a
specified level and above?
TEVA Mountain Games: The TEVA Mountain Games have been sold to the Vail Valley
Foundation. Consider the transfer of the funding application and review changes that might be
expected to the event w/the Vail Valley Foundation as the producer. (15 minutes)
Determine 2009 Event Funding Allocations: for 2009 events that submitted applications as
part of the annual CSE RPF process. (1 %s hours)
New Business: (5 minutes)
Adjournment: 10:50 a.m.
CSE1sn 2008 Contracts and Payment Status
CSE 2008 FUNDING ALLOCATIONS: CONTRACT AND PAYMENT STATUS
2008 Town Council Allocation for Direct Event Funding: $765,250
Event: Producing Entity: date 2008 Dates: 2008 CBE Funds
Allocated:
>Carnivail Highline Sports & Entertainment 213 February 3.5 $7,880
The Session Vail Valley Foundation 217 February 7-10 $13,174
Taste of Vail Taste of Vail 412 April 2.5 $9,850
Vail Film Festival Vail Film Institute 413 April 3-6 $59,100
Spring Back to Vail Highline Sports & Entertainment 4f7 April 7- 13 $73,875
Teva Mountain Games Untradlibnal Marketing 6/4 June 4.8 $93,575
King of the Mtn Volleyball King of the Mountain Volleyball 6/13 June 13.15 $7,880
Veil Farmers' Market (Sundays) Meadow Drive Partnership 6115 Jun 15• Sep 7 $54,175
Ambient Street Entertainment' Resort Events 8120 June 20- Sep 1 $50,235
BBQ Bonanza Vail Chamber and Business Association 6121 21-Jun $9,850
Lacrosse Shootout Colorado Lacrosse Promotion' 8128 June 28- July a $10,000
America Days Eagle Valley Events 714 4-Jul $50,235
>FridayAftemoonClub Moon River Ranch 7/11 Summer 2008 $14,775
>Jau® Vail Square (Thursdays) Vall Jazz Foundation 7/31 Jul 31-Aug 28 $26,595
>Rocky Mountain Antique Festival Moon River Ranch 811 August 1.3 $3,448
Kick-It 30 Soccer Tour Team Championships International 811 August 1.3 $30,000
Vail Arts Festival Eagle Valley Events 8/8 August 8.10 $18,223
Gourmet on Gore High9ne Sports & Entertainment 8129 August 29- 30 $44,325
OktoberfestlHighline Sports Highfine Sports & Entertainment 915 Sep 5-7, 12-14 $81,263
Colorado Grand Colorado Grand 9/19 Sept 19.20 $2,463
>Lionshead Chili Cook-O8 Vail ReeteurentAssociation 9/27 27-Sep $0
Book Workshops Vail Symposium 10120 Oct 20 & 27 $600
Snow Daze Highline Sports & Entertainment 12/1 December 8- 15 $64,025
GPS-athon Elevation Labs 12/12 December 12.13 $4,200
Holidays in Vail Eagle Valley Events 12!19 Dec 19.31 $35,460
TOTAL CSE ALLOCATIONS:
--- --
-
----- -- --- $765,206
-
"CSE Funds Remaining: E44
'3nl year of 3 year centred with Colorado Lacrosse Promotions
"Any defk$t In allocated funds will come out of the 2008 CSE operating expenses
Contract Status:
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
COMPLETE
as of 9/12
CANCELLED 9/22
as of 10/28
submitted #2 on 11/12
as of 11105
as of 5129
$7,880
$13,174
$9,850
$19,700
$24,1126
$33,575
$2,680
$18,058
$25,235
$3,284
$10,000
$16,901
$7,387.50
$8,865
$3,448
$10,000
$8,223
$14,775
$27,263
$2,463
$4,925
$600
$21,342
$4,200
$11,820
Funds Paid Out:
$19,700 $19,700
$24,625 $24,625
$30,000 $30,000
$2,600 $2,600
$18,058 $18,058
$25,000
$3,283 $3,283
$16,667 $16,667
$7,387.50
$6,865 $8,885
$10,000 $10,000
$6,000 $6,000
$14,775 $14,775
$27,000 $27,000
$4,925
REVISED: 11113108
i
Total Funds Amount Still
TOV Rt)M" '"
Redo TV Inc?etnentaI
Attendance
Paid Oar Owed: Spalding
$7,880 $0 $251,600 32.1 $6,290,000 10,000
$13,174 $0 ? ? ? 20,000
$9,850 $0 ? ? ? ?
$59,100 $0 ? ? ? 12,500
$73,875 $0 $672,424 11.75.1 $21,810,600 30,000
$93,575 $0 $179,416 31.24:1 $4,485,407 35,000
$7,880 $0 ? ? ? ?
$54,175 $0
$50,235 $0 ? ? ? ?
$9,850 $0 ? ? ? ?
$10,000 $0 $85,000 8.5:1 $1,930,552 5000
$50,235 $0 ? ? ? 35,000
$14,775.00 $0 ? ? ? 2,900
$26,595 $0 ? ? ? 1300
$3,448 $0 7 ? ? 7,500
$30,000 $0 $52,800 1.76:1 $1,200,000 8100
$18,223 $0 ? ? ? 3,000
$44,325 $0 $75,300 70-1 $1,882,800 18,000
$81,263 $0 $289,000 256.1 $1,225,000 40,000
$2,463 $0
$0 $0
$600 $0
$21,342 $42,583
$4,200 $0
$11,820 $23,640
$698,883.00 $66,323.00 $1,805,540 $44,824,059 227,400
-Based on sdddianai sales tau generated
- Town-wide RQI based on Retail Reverse oar 8 of CBE Fundina
TOWN OF VAIL
Lommission on Npeciai ;vents
Do you grant to be informed abort upcoming
Special Events happening in Vail?
A Special Event "SNAPSHOT" is sent out via the Town.of Vail's a-mail. system each
time an application for a Special Event. Permit. is filed. In addition- to a brief
description of the upcoming even4 this "SNAPSHOT" will include contact
information should you have an interest in participating as a vendor, entertainer or
sponsor, or if you have any: questions or concerns. The SNAPSHOTS provide. you a
when large events are scheduled, so that yo- ' can staff and stock your
h' u
business appropriately.
Local business license holders may participate in a special event under the following
conditions:
Approval of the Special Event producer.
A willingness to comply with the theme and ambience of the event as
directed by the event organizer.
Your business is listed, on the Special Event Permit Application which is
due a minimum of 45 days prior to the event.
Event information can also be found on the online calendar at vail.com
Here's how to sign-up- to receive, and informative
Vail Special-Event SN"SHOTS.-..
1. Online: go to vallaov.com
2. Click on the "Town Services" menu
3. Select: "Vail-Mail Subscriptions."
4. Enter your email address and choose: Vail Special Event Snapshots.
Questions may be addressed to: Sybill Navas, Special Events Coordinator at
wecialevents6vailaov.com or 970 376-2394.
CSE Dec 2008
TOWN OF VAI 000
COMMISSION ON SPECIAL EVENTS
Commis
2009 REGULAIE
The regular monthly meeting of t
month, in the Vail Town Council
scheduled when deemed necessax
L
- y:
-OI1_ Q SUE la?+
sio nL. 1i
3E is usually helE . on th ecc
nbers beginni` it 9:0
7?4
• Tuesday, January 13
• February 2009/TBD: Joint meeting between CSE and VLMDAC 5
• Tuesday, February 10
• Tuesday, March 10
• Tuesday, Apri114
• Tuesday, May 12
• Tuesday, June 9
• Tuesday, July 7
• Tuesday, August 11
• Tuesday, September 8
• September 2008/ t nD: Joint meeting between CSE and VLMDAC
• Tuesday, October 13
October 2009/t Yso: Joint meeting with ERC, CSE and Local Event Producers
• Tuesday, November 10: Presentation of RFP's for 2009 Events. All day meeting.
• Tuesday, December 8
CSE/sn CSE 2009 Meeting Schedule Revised: 11/12/2008
MEMO: Recap of Presentation to Council at November 4, 2008 Work Session
TO: Commission on Special Events
FROM: Sybill Navas, CSE Coordinator
DATE: 11/4/2008
'09 Funding Allocation Strategy:
• Utilize the Event Rating Grids as a tool to measure how each event matches the CSE
criteria for event funding
• Heightened focus on events that put "heads in beds."
• Hold back funds for the November/December '09 events until we see how they go this
year and how the season develops in the difficult economic climate. Re-evaluate the early
season activities with an eye to promoting activities &.,. Thanksgiving to New Years.
• Don't hesitate to consider events that take place during the winter.
• Fun!
The council expressed support of the allocation strategy as presented,- with particular attention to
the heightened focus on "heads in beds. " They also endorsed the development of an event or
concept that covers the time frame from Thanksgiving to New, Year's in '09. The issue of double
event scheduling was raised again - i.e. Taste of Vail and Vail Film Festival, but the overall
point of view was that although the situation is not the preferred. one, there are worse problems. to
have than having two great events at the same time. The guests benefit.
l
Surveys: Kelli and I explained the difficulty with getting comparable and consistent
information fi,,... the producers themselves. 3 alternatives were presented.
• None. Cost: $0
Intercept Surveys of the top 8 events (those receiving over $50,000 in CSE funds)
Estimated Cost: $26,000
•. Intercept Surveys of the top 15 events (those receiving over $20,000 in CSE fimds)
Estimated Cost: $45,000
Mayor Cleveland felt that the "top 8 events" option reflected only about 3% of the budget and
would be a viable plan. Others stated that the "top 15 events" option would provide better
inL.."tion- as everybody already knows that the TEVA Games and the Farmers' Market are
hits. Finally, Mark Gordon suggested the "no surveys" option- stating that it would be a bad year
to set a benchmark. given the unstable economic situation and that it might make sense to put it
off for a year: Final di i, .0n was whatever the CSE &L, ,....ines to be the best in this regard is
OK by them.
MEMO:
TO: CSE
FROM: Sybill Navas, CSE Coordinator
DATE: November 13, 2008
Possible Options for Event Intercept Surveys:
1. None: cost $0
2. Intercept surveys of the top 8 events (receiving $50,000 and above from the CSE)
Estimated cost: $26,000
If passed: on to individual producers: cost to each event is $2800, plus $3600 from
the CSE's event budget
3. Intercept surveys of the top 15 events (receiving $20,000 and above from the CSE)
Estimated cost: $45,000
If passed on to individual producers: cost to each event is $2800, plus $3600 from
the CSE's event budget
4. Select 8 events that the CSE has a-particular interest
Estimated cost to the CSE: $26,000
From: "Ryan Dawkins" <ryan@projectsport.com>
To: "Special Events" <specialevents@vailgov.com>
Date: Monday - November 10, 2008 2:42 PM
Subject:. Re: Deadline: Tuesday, NOV 4-Make sure your event info is correct'and complete!!!
Good Afternoon Sybill and thank you for the return email. I. hope your
time away was relaxing.
Mid-August would actually work well for us as -we just had a schedule
change with our calendar and August 8th, 15th & 22nd are currently
open. Does this help with the decision? 'I know us not being there
was difficult; but it was nearly impossible for us to attend, so I
hope that with our,flagship, event that week. it can be taken into
consideration.
In' addition, to clarify, our event, perhaps unlike the TEVA event,
strives to be a 100% road half marathon without utilizing trail to
maximize participation from the stoller mom to the elite. More of a
family event versus a hard core mountain top race.
I look forward to hearing from you.
Best,
Ryan
.On Fri, Oct 31, 2008 at. 8:08 AM, Special Events
<specialevents@vailgov.com> wrote:
> Hi Ryan-
> My apologies for not-getting back with you.sooner- it's a bit of a crazy time here. Your application is.still under .
.I
consideration for funding- but not having someone here to present doesn't work in your favor - in spite of what
communi,.06d as an excellent excuse! The funding decisions are not made until November 18- last Tuesday's meeting
was just to review the submittals. It was an 11- hour meeting!
> I wanted to ask you about possible consideration for alternate dates? Also, the TEVA Mtn games are contemplating-
adding. a Half Marathon distance to their MAJOR event which takes place from June 4-7 and sorrie.suggested that you
might talk to them about incorporating your event into that one. The last two weeks in June are pretty busy- and the
Vail Recreation District has scheduled one of their trail running events on the 21st and their major running race- the
Vail Hilldimb on July 5- so there were thoughts that you might want to look at alternative times; perhaps in mid to
late August.
> I'd love to talk with you about suggestions that you may wish to consider when you have time- I know you are in
the middle of your big event! I am available the first half of next week,. most any time and then will be out of town
from Nov 6- 11. No worries on the summer schedule- it remains a work.in progress. We are only posting events
through April at this time.Good luck this weekend and Happy Halloween!
> Sybill
> Sybill Navas
> Coordinator, Commission on Special Events
> 75 S. Frontage Rd.
Vail, CO 81657
> P: 970.477 0230 F: 970 479-2157
»» Ryan Dawkins <ryan@projectsport.com> 10/30/08 5:01 PM >>>
CSFJsn 2008 RFP Grading Sheet 11111/2008
2009 Funding Requests: CSE Grading Report and Recommendation for Funding
2009 Town Council Allocation:
Event: Producing Entity: 2009 Dates: 2008 Funds
Received:
IFSC World Cup Climbing FUNDING EARMARKED BY COUNCIL June 4.7 $50,000
TEVA Mtn Games Vail Valley Foundation June 4-7 $93,575
Vail America Days Eagle Valley Events 04-Jul $50,235
Vail Film Festival Vail Film Institute April 2-5 $59,100
Gourmet on Gore Hiphline Sports and Entertainment Sep 4.6 $44,325
Oktobedest Hiphline Sports and Entertainment Sep 11.13 & 18.20 $81,263
Vail Farmers' Market and Art Show Meadow Drive Partnership Jun 14- Sep 20, Suns $54,175
Colorado Grand Colorado Grand September 18.19 $2,463
Snow Daze Hiphline Sports and Entertainment Dec 7.13 $64,025
SQringback to Val[ Hiphline Sports and Entertainment April 13.19 $73,875
USSA Junior Olympics Ski and Snowboard Club Vail Mar 5.11
Holidays in Vail Eagle Valley Events Dec 18.31 $35,460
Taste of Vail Taste of Vail April 1-4 $9,850
GeoCache Dash Vail Elevation Innovation Labs Oct 3 (tentative) $4,200
Llonshead Family Friday Afternoon Llonshead Merchants Association Jul 3- Aug 14, Fridays $14,775
Vail Lacrosse Shoot-out Colorado Lam..., Promotions Jun 28- Jul 5 $10,000
Vail Arts Festival Eagle Valley Events Jun 26.28 $18,223
King of the Mountain Volleyball King of the Mountain Volleyball Jun 19.21 $7,880
CamiVa[I Highline Sports and Entertainment $7,880
Kick-it 3v3 Soccer Tournament BEST Entertainment Sports & Television Jul 31- Aug 2 $30,000
Vail Antique Festival Mc Presents wlLH Merchants Association Aug 21-23 $3,448
Vail Valley Challenge Cup Vail Valley Soccer Club IOct 3-4 1 $0
>Llonshead South of the Border Flesta lVall Chamber and Business Association 120-Jun
2009 Unlimited Adventure Series Nall Symposium IJan 29- Mar 5, Thurs $0
BBQ Bonanza Nell Chamber and Business Association 127-Jun $9,850
>Vail Whitewater Kayak Demos (Sean Glackin/Alpine Kavak IMay 19- Jun 18, Tues
Sweet on Vail IVail Chamber and Business Association Aug 15 or 29 1
Ambient Street Entertainment IResort Entertainment 'Jun 26- Sep 7 1 $50,235
>Taste of the Nation Vail IShare Our StrenathlLaura Hagen 124-Jul I
US Half Marathon Vail Prolect Sport 'Aug 8,15 or 22?
>GruVe VaI9WITHDRAWN Jonathan Staufer MMeadow Drive
Jazz M Vail Square/COUNCIL FUNDS Vail Jazz Foundation 'Vail Square W Arrabelle 1 $26,595
The Session/WITHDRAWN Veil Valley Foundation IGold Peak 1 $13,174
Total Event Allocations: I 1 $ 724,837,001
Administrative Allocations:
moved Into General Fund I I I
Coordinator Salary and Benefits (Town of Vail Pavroll)
Office and Meeting Expenses $3,5001
Research/Event Evaluation)
Total Administrative Allocations:
I
I
TOTAL ALLOCATIONS:
CSE Funds Remaining:
$841,810
2009$$$
Requested:'
$50,0001 42
$110,0001 42
$60,0001 32
$85,0001 40
$75,0001 39
$82,5001 33
$75,0001 43
$5,0001 34
$100,0001 34
$100,0001 35
$10,0001 29
$40,0001 28
$50,0001 32
$4,500! 31
$30,0001 38
$15,0001 43
$25,0001 33
$10,0001 29
$20,0001 29
$50,0001 34
$12,0001 30
$5,0001 26
$25,0421 32
$7,5001 16
$26,7171 32
$2,0501 23
$17,9921 32
$68,5001 19
$10,0001 27
$33,0001 28
$20,0001
I
$20,000 1
$1,244,801 987
I
I
I
$3,5001
$5,0001
$8,5001
I
$1,253,301
($411,491)1
$841,810;
Bank
I
Sugges Al? Scare:
$5.000 46
$5.000 46
$55,000 39
:$65,000 ' 38
$76,0001 38
$50,000! 40
$76,000; 37
$5,000' 32
$50,000 32
$50,t10D' 39
$10,000' 30
$40,000' 38
$15,8101 40
$4,500, 31
$30,000 35
$16,000; 40
$25,000; 38
$7,500; 33
$01 33
$40,0001 36
$10,000' 35
$5,000 ' 31
$20,000 33
$7,500 27
$20,000 34
$5,000 23
$18,000! 30
$25,0001 30
$0, 27
$0, 20
0
0
0
$823,310. 1031
$823,3101
$16,500 1
$841,8101
Chapin
Suggested I Score
Allocation:
$50,000, 35.5
$93,000, 35,5
$49,0001 34
$55,000 32
$44,000; 29.6
$79,000'; 295
$61,0001 30,5
$4,0001 30.5
$52,0001 28.5
$75,000! 29
$4,0001 28
$36,0001 24.5
$25,000; 30
$4,0001 28
$23,0001 24,5
$15,0001 32.5
$23,0001 24.5
$7,000' 26.5
$13,000!, 27.5
$32,0001 23.5
$7,0001 25
$3,5001 25
$10,0001 10.5
$2,0001 24.5
$15,0001 23
$500, 19
$1,5001 21.5
$40,0001 26.5
$5001 21
$01 22
1
1
$824,000 811
I
I
I
$824,0001
$17,810 1
$841,810]
Donovan
Suggested Scom
Allocation:
$50,0001 48
$110,0001 48
$60,0001 39
$60,0001 32
$40,0001 35
$45,0001 36
$40,0001 35
$4,000 30
$25,000 38
$26,000 37
$8,000 29
$15,0001 27
$25,0001 30
$2,0001 20
$15,0001 28
$15,000 25
$12,000 32
$1,500 29
$10,0001 34
$01 27
$8,0001 35
$2,0001 26
$1,0001 26
$3,000, 17
$1,0001 26
$1,5001 15
$01 26
$34,0001 22
$1,000 1 20
$0, 24
1 0
0
0
$610,000; 895
I
$610,0001
$231,8101
$841,8101
(Irkham I
Suggested Scon
Allocation:
$50,0001 60
$60,0001 50
$50,0001 50
$30,0001 47
$40,0001 45
$60,0001 46
$50,0001 38
$2,0001 50
$50,0001 50
$60,0001 41
$2,0001 50
$30,0001 46
$8,0001 35
$3,8031 50
$10,0001 39
$7,000 20
$15,0001 34
$8,0001 33
$8,0001 38
$15,0001 23
$5,0001 21
$1,5001 29
$8,0001 18
$2,0001 44
$7,0001 1e
$1,500' 47
$8,0001 21
$50,0001 27
$01 5
$01
1
1
$641,803 1003
I
I
I
I
I
$641,8031
$200,007
$841,8101
Kundolf I
Suggested Score:
Allocation:
$50,0001 45
$100,0001 45
$50,0001 43
$65,0001 33
$76,0001 36
$82,0001 34
$60,0001 36
$5,0001 37
$100,0001 33
$100,0001 33
$10,0001 36
$35,0001 34
$5,0001 37
$4,5001 25
$20,000 35
$5,000 33
$20,0001 27
$10,0001 35
$8,7601 24
$10,0001 41
$3,0001 34
$5,0001 40
$3,0001 35
$7,500; 21
$3,0001 36
$2,0501 15
$3,0001 25
$01 25
$01 21
I 10
I
I
$841.810;
I
I
I
964
I
I
I
I
$841,8101
$O
$841,810_
McKown
Suggested
Allocation:
$50,000
$88,0011
$50,000
$59,006
$60,000
$68,000
$58,000
$3,500
$72,500
$73,500
$7,000
$32,000
$43,000
$3,000
$2(1,000
$7,000
$18,000
$7,000
$15,000
I $34000
$7,5011
$3,000
$13,000
$4,816
$17,000
$6
$8,000
$48,006
$4,500
$15,000
Score:
50
50
41
48
41
41
39
43
37
36
46
48
38
5o
29
32
34
35
33
34
33
29
32
42
25
35
20
16
it
0
$841,810
TMb
Suggested
Allocation:
$50,000 I
$100,000 I
$52,000
$65,000 I
$45,000 I
$80,000 I
$50,009 I
$4,000 I
$60,000 I
$75,000
$7,600
$40,000
$20,000
$3,500
$15,000 I
$10,000 1
$22,000
$10,000
$8,000
$20,000
$4,000
$2,500
$12,000
$2,500
$12,000
$2,050
$12,000
$40,000
$0
$0
$883,310 1048 $824,080
$883,310
($41,500)
$824,050
$17,760
$841,810
Cumulative Result:
Total Score:
316.5
316.5
278
270
263.5
259.5
258.5
256.5
252.5
250
248
245.5
242
235
228.5
225.5
222.5
220.5
218.5
218.5
213
206
195.5
193.5
193
177
175.5
164.5
132
104
0
0
0
6780
$841,810 $841,810
Average 2009 CSE
Allocation: Staff Rcmdln: Funds
Allocated:
$50,000 $50,000 $50,000
$85,857 $90,000
$52,286 $50,000
$57,000 $58,000
$54,143 $45,000
$66,000 $68,500
$56,286 $56,500
$3,929 $2,500
$58,500 $0.
$65,500 $70,000
$6,643 $0
$32,571 $0.
$20,259 $20,000
$3,615 $4,000
$19,000 $20,000
$10,571 $10,000
$19,286 $18,000
$7,286 $7,000
$8,966 $7,500
$21,000 $35,000
$6,071 $6,000
$3,214 $0
$9,571 $12,000
$4,187 $3,000
$10,714 $12,000
$1,600 $2,000
$7,214 $10,000
$33,857 $30,000
$857 $0
$2,143 $0
$0 1 $0
$0 $0
$0 $o
$778,326 I $687,000
I $50.000
(
I
$3,500
$3,500
$0
$778,326 $687,000 $50,000
$63,484 1 $154,810 $791,810
CSE/sn 2008 RFP Grading Sheet
2009 Funding Requests: Consolidated CSE Grading Report and Recommendation for Funding
2009 Town Council Allocation:
Event: Producing Entity: Proposed
location(s)
$841,810
2009 Dates: 2008 Funds 2009$$$
Received: Requested:
TEVA Mtn Games Vail Valley Foundation June 4-7 $93,575 >110,Uuy
IFSC World. Cup Climbing FUNDING EARMARKED BY COUNCIL June-4.7. $50,000 $50,004
Vail America Days Eagle Valley Events LH &W Sunday, July 4 $50,235_ - $60,00(
Vail Film Festival Vail Film Institute April 2-5 $59,100 $85,001
75
60
Gourmet on Gore Highline Sports and Entertainment W. Sept 4-6 _ $44,3251 $
,
Oktoberfest Highline Sports and Entertainment LH & VV . Sep 11-13 & 18.20 $81,263. $82,50(
Vail Farmers' Market and Art Show Meadow Drive Partnership Meadow Drive 14 Sundays: June 211-Sept 20 $54,175. $75,001
Colorado Grand Colorado Grand LH Mall & Vail Square Sept: TBD . $2,463 $5,001
Snow Daze . Highline Sports and Entertainment Dec 7-1._3 $64,025 $100,00!
Springback to Vail Highline Sports and Entertainment April 13- 19 $73375 $100,00(
USSA Junior Olympics Ski and Snowboard Club Vail Gold Peak + Bvr Creek. March 5.11 .. $10,00(
Holidays in Vail Eagle Valley Events Dec 18- 31 _ $35,460 _ $40,00!
Taste of Vail Taste of Vail April 1-4_ $9,850 $50,00(
GeoCache Dash Vail Elevation Innovation Labs TOV 3_-Oct $4,200 _$4,50(
Lionshead FridayAftemoon Club Lionshead Merchants Association LH Mall & Vail Square 7 Fridays, July 3-Aug 14 $14,775 $30,00(
Vail Lacrosse Shoot-out Colorado Lacrosse Promotions Ford Park June 277 July 5 $10,000 $15,00(
Vail Arts Festival Eagle Valley Events LH Mall & VaiL Square June-26-28 $18,223 $25,00(
King of the Mountain Volleyball King of the Mountain Volleyball- Ford Park. Athletc Field June -19-. 21 $7,880.. $10,00(
Kids-It 3v3 Soccer Tournament. BEST Entertainment Sports & Television Ford Park July 31-Aug 2.. $30,000_ _ $50,001
CarniVail Hlghllne.Sport$ and Entertainment Feb 22.24 8.27 $7,880 $20,00(
Vail Antique Festival _ Mc Presents w/LH MerchantsAssociation LH Mall @ Vail Square Aug.21-23 .$3,448 . $12,00(
Vail Valley Challenge Cup Vail Valley Soccer Club Ford Park+ Eagle Cty Oct 3-4 $0, _$5,00(
>LionsheadSouth ofthe.Border Fiesta Vail Chamber and Business Association _ - ..LH_.. _.... .- 20-Jun $25,04
2009 Unlimited Adventure.Series . Vail Symposium Donovan Pavilion 6Thursdays: Jan29.Mar5_ $0- _ $7,50(
BBQ Bonanza .. Vail Chamber and Business Association VV 27-Jun . .. .$9,850 . _ _ 526,71
Sweet on Vail .. Vail Chamber and Business Association
W or Meadow Dr .
Aug 15 or 29
$17,99:
Ambient Street Entertainment Resort Entertainment W and LH June 26- Sept 7 $50,235 .. $68,501
>Taste of the Nafion Vail Share Our Strength/Laura Hagen -Vail Plaza Hotel 24-Jul $10,001
>Vail Whitewater Kayak Demos Sean Glackln W 5 Tuesdays: May 19- June 16 _ $2,051
US Half Marathon Vail Proiect Sport W_ Aug 8,15 or 227 $33,001
Jazz (a) Vail Square/COUNCIL FUNDS Vail Jazz Foundation Vail Square a- Arrabelle 5 Thursdavs. July 30-Aua 27 $26.595
Total Event Allocations: $801.432 $1.204.801
Administrative Allocations: MOVED INTO GENERAL FUND
Coordinator Salary and Benefftwn of Vail Payroll)
Office and Meeting Expenses $3,500
Research/Event Evaluation $0
Total Administrative Allocations: $3,500
TOTAL ALLOCATIONS:
CSE Funds Remaining:
`withhold funding decision until after 2008 events occur, and review Thanksgiving to New Year's programming
$1,208,301
($366,491)
Cumulative Result:
Total Average
Score: Allocation:
316.5 $85,867
316.5 $50,000
278 $52,286
270 $57,000
263.5 $54,143
259.5 _ $66,000
258.5 $56,286
256.5 $3,929
252.5 $58,500
250 $65,500
248 $6,443
245.5. $32,571
242 $20,259
235 _$3,615
228.5 $19,000
225.5 $10,571
222.5 $19,286 _
220.5 $7,286
218.5 $21,000
218.5 $8,966
213 $6,071
206 $3,214
195.5___ _ $9,571
_ 193.5 $4,187
193 $10,714
175.5 - $7,214
164.$ _$33,857
132 $857
117 $1,800
104 $2,143
6720 $778.
..$0
$778,136
($778,136)
11/13108
Staff Recommendation: 2009 CSE Funds
Allocated:
$90,000
$50,000
$50,000
$58,000
$45,000
$68,500 .
$56,500
$2,500
to* -
$70,000
$0 $50,000
. _
$20,000
$4,000
$29,009
$10,000
$18,000
$7,000
$35,000
$7,500
$6,000_
$12,000
$3,000.00
$12,000
$10,090
.
$30,000
$o
$_2,000
$0
$687,000 $50.000
$3,500
.$3,500 $0
$690,500 $50,000
$161,310 $791,810
CSE/sn History of Funding Updated 11/13/08
Town of Vail Commission on Special Events: History of Funding Requests and Allocations
YEAR: 2003 2004. 204 2005 2005 2006 2006 2007 2007 2008 2008 20o9 2009
FundsAvalable: $565,000 065,000 $565000 $590;1)00 $590,000 $650,000 $650,000 $798,000 $798,000 $765,250 $765,256 $841,810 $841,81
Rollover from Previous Year: $11,026 $11;026 $0 $0
Contribution doAmerica Days from Eagle County: $6,000 $6;000 $6,000 $6000
Lionshead Construction Mitigation Funds: $16;000 $18,000
Total Funds Available: $565,000 $576,026 $576,026 5596.000 5596.000 $672,000 $672,000 $798,000 $798,000 $765,250 $765,250 $e41,810 $841,811
2003 Funds 2004 Funds 2004 Funds 2005 Funds 2005 Funds 2006 Funds 2006 Funds 2no' = cnds 2 007 Funds 2008 Funds 2008 Funds 2009 Funds 2009 Funds
Event:, DATES In 2009 Allocated Requeste, Allocated , Requester Allocated Requested: Allocated: ne:> ..9. <<4 ,:a[ !L Requested: Allocated: Requested Allocated
Teva Mountain Games June 4.7 S75,000 $75,000 565,000 590,000 565,000 $80.000 ,78.750 _•[r, x;50 s??(? O0a 5110.000 S93:575 $110,000
Spring Beck to Vail Apr 1319 S32 -500 550,000 540.000 9100000 540,000 S100,000 550,000 ?'7J:;101 G:,Gs;G 5100.000 5731875 $100,000
Snow,Daze Dec 7-13 950,000 $35,000 5100,000 564,025 $100,000
Veil Film Festival ApdP2.5 520,000 575,000 S40.000 575,000 560,000 585,000 S55.000 S85,000 $59,100 $85,000
Oktoberfest/Highline Sports Sept 11.13 & 16
' 582,500 x81.26,3 $82;500
20 565,000 560,000 5100,000 865,000 580,000 80.000
x S`.U •J00 a
Vail Farmers' Market (Sundays) 14 Sundays: Ju!
' S800g0 S54,175 $75,000.
21-Sep. 515,500 S15,500 011
11 `;50000
Gourmet on Gore Sept 4-6 $25,000 $25.000 550,000 so 5".;in;J ;C.;1n0 575,000 $44.325 $75,000
Amlilent.StreetEntertainment* June-26-Sep7 547,000 568,500 S55,000 568.500 550.060 568,500 S4 7,500 8 ?,'IO 568.500 $50,235 $68,500
Vail America Days"' 4-Jul 325,000 S25
,000 $40,000 550,000 556,000 S60.000 518.'50 560.900 550'35 $60,000
Kick-It 3v3 ;Soccer Tour July 31-Aug 2 $0 ,
?0 S0 30.000 S25.000 550.000 S25:000 535 10 0 i; 530,00 S%000 $3o 00-) $50,000
Taste ofValUlMnter April 1-4 530,000 S5A00 510,300 55.000 525,000 S30000 59,850 $50,000
IFSC World Cup A Teva,Mtn Gams' June 4.7 5n 000 $50,000 $50,00q
Holidays in Vail' (WCTB in'03) Dec 18- 31 520,000 $25,000 524,000 525,000 25.000 S40.000 S35,G-00 ?•;,.uuu S'°•?; -ir? S401000 ,35,000 $40,000
>US Half Marathon Vail Flexible 57.000 50 $33,000
LH Friday Afternoon Club 7 Fridays: Jul: 530.000 514,775 $30,060
Aug
BBD Bonanza 27-Jun $26,717
>LH South of the Border Fiesta 20-Jun $25,042
Vail Arts Festival June:26-28 $15,000 .525,000 515,000 525.000 515,000 530,000 • 515,000 J00? ;?; S25,000 518.223 $25,000
Carnival Feb 22-24 &27 520.000 S 7 880 $20,000
Sweet;od Vail. Aug 15 or 29 $17,992
Vail, Lacrosse Shootout June 27-July5 ,14,000 S10,000 S10000 58,000 58000 S20A00 515.000 s, 531 S10.000 $10.000 $15,000
Vail Antique Festival'. Aug 21.23 $10,000 53.443 $12,000
King of the Mountain Volleyball June 19.31 $7.500 S12.000 57.500 510,000 S',5oo 510,000 S750G JOG ?•?,;; S10,C,100 S78ho •$10,000
>Taste of the Nation Vail 24-Jul $10,000
USSA J3 Alpine Jr. Olympics Mar 5-11 915,000 SO $10,000 j
hursdays, Jan 2
2008 Unlimited Adventure Series (Thursday sT}
5 7. 50
0 S0 $7,500
j
Mar
Colorado Grand Sept TBD
5.100
$2.46-311
$5,000
VaitValley Challenge (soccer) Oct 34
510,000
SO
$5,000
GeoCache Daeh Vail 3-Od
54.800
54.200
$4,500
>Vail Whitewater. Park Kayak Demos Tuesdays, May 1
$2;050
Jun'