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HomeMy WebLinkAbout11_27_2010 Holidays in Vail Revised 2010 Event Proposal Event Dates: Saturday, November 27, 2010 ~ Holiday Kickoff Event Friday, December 31, 2010 ~ Torchlight Parade/Fireworks Friday, December 31, 2010 ~ First Night Event Location: Vail Village Lionshead Golden Peak Event Goals: To produce a Holiday Season Kickoff with Tree Lightings, Holidays Lightings and Children’s Parade To enhance the New Year’s Eve torchlight parade with a “First Night” family-oriented event To provide three separate New Year’s Eve Firework Shows Anticipated Attendance: 25,000 Event History: Tree Lighting in Vail Village for 25+ years; Tree Lighting in Lionshead dates varied; Coordinated comprehensive calendar and First Night celebration are in their second years Benefits of Holidays in Vail: Assists business and merchant community with campaign promoting holiday shopping starting Thanksgiving weekend Ambient entertainment enhancing guest’s visits Past and Projected Demographics/Spending: Ambient event for guests visiting over the holiday season. Skiers taking advantage of early-season discounts on lodging Families, participating in children’s activities Vail lodging options: All band members, vendors and entertainers hired to perform during the parade and street entertainment are booked into Vail lodges. 2010 Holidays in Vail Proposed Event Budget Contributions: CSE Contribution $ 71,000 Expenses: Advertising/Promotions of specific Holidays in Vail events $ 8,000 Printing/posters/brochures Newspaper ads Radio Event supplies 5,500 Signage Children’s promotional items Decorations Operating Expenses 47,850 Two Tree Lightings/Children’s Parade: 24,500 Tree Lighting Entertainment 5,000 Stage/Sound Rental 3,000 Equipment Rental 3,500 Children’s Parade Floats 8,000 Street Entertainment/Roving characters 5,000 First Night Celebration 8,350 Entertainment 2,000 DJ 1,850 Sound/Lights 3,000 Children’s Programming/activities 1,500 Fireworks on Dec 31/3 shows 15,000 Administrative Expenses 8,050 Master Calendar of Holidays listings assistance Event Staffing Website Design and Management Permits/Insurance/Fees 1,500 Total Projected Expenses: $ 70,900 2010 Holidays in Vail Marketing Plan/Potential for Sponsorship Components of Marketing Plan: Creation of Holidays in Vail separate website for all event information and associated calendar listings Event Brochures/Posters Event Brochures and posters will be delivered to all Information Booths and merchants promoting the Thanksgiving and New Year’s Eve events. The Hotel Concierge group will receive e-mailed information as well. Newspaper Advertising An advertising schedule will run in Vail Daily, specific to the Thanksgiving event and New Year’s Eve events. Radio Advertising Holidays in Vail will run an advertising schedule on local radio stations. Town of Vail website Holidays in Vail will link on the TOV website listing all event activities and contact information. Plum TV/TV 8 announcements Holidays in Vail will work with Plum TV and TV 8 on announcing Holidays in Vail activities and programming information Sponsorship Potential of Holidays in Vail: Partnership with Vail Resorts, Inc. and their corporate partners The potential non-profit tie-in offers additional potential to attract local business sponsors to this event. Local business sponsorship of smaller, less expensive activities