HomeMy WebLinkAbout2010 Hol in Vail Revised Event Proposal
2010 Event Proposal
Event Dates: Saturday, November 27, 2010 ~ Holiday Kickoff Event
Friday, December 31, 2010 ~ Torchlight Parade/Fireworks
Friday, December 31, 2010 ~ First Night Event
Location: Vail Village
Lionshead
Golden Peak
Event Goals:
To produce a Holiday Season Kickoff with Tree Lightings, Holidays Lightings and Children’s Parade
To enhance the New Year’s Eve torchlight parade with a “First Night” family-oriented event
To provide three separate New Year’s Eve Firework Shows
Anticipated Attendance: 25,000
Event History: Tree Lighting in Vail Village for 25+ years; Tree Lighting in Lionshead dates varied; Coordinated comprehensive calendar and First Night celebration are in their second
years
Benefits of Holidays in Vail:
Assists business and merchant community with campaign promoting holiday shopping starting Thanksgiving weekend
Ambient entertainment enhancing guest’s visits
Past and Projected Demographics/Spending:
Ambient event for guests visiting over the holiday season.
Skiers taking advantage of early-season discounts on lodging
Families, participating in children’s activities
Vail lodging options: All band members, vendors and entertainers hired to perform during the parade and street entertainment are booked into Vail lodges.
2010 Holidays in Vail
Proposed Event Budget
Contributions:
CSE Contribution $ 71,000
Expenses:
Advertising/Promotions of specific Holidays in Vail events $ 8,000
Printing/posters/brochures
Newspaper ads
Radio
Event supplies 5,500 Signage
Children’s promotional items
Decorations
Operating Expenses 47,850
Two Tree Lightings/Children’s Parade: 24,500
Tree Lighting Entertainment 5,000
Stage/Sound Rental 3,000
Equipment Rental 3,500
Children’s Parade Floats 8,000
Street Entertainment/Roving characters 5,000
First Night Celebration 8,350
Entertainment 2,000
DJ 1,850
Sound/Lights 3,000
Children’s Programming/activities 1,500
Fireworks on Dec 31/3 shows 15,000
Administrative Expenses 8,050 Master Calendar of Holidays listings assistance
Event Staffing
Website Design and Management
Permits/Insurance/Fees 1,500
Total Projected Expenses: $ 70,900
2010 Holidays in Vail
Marketing Plan/Potential for Sponsorship
Components of Marketing Plan:
Creation of Holidays in Vail separate website for all event information and
associated calendar listings
Event Brochures/Posters
Event Brochures and posters will be delivered to all Information Booths and merchants promoting the Thanksgiving and New Year’s Eve events. The Hotel Concierge group will receive e-mailed
information as well.
Newspaper Advertising
An advertising schedule will run in Vail Daily, specific to the Thanksgiving event and New Year’s Eve events.
Radio Advertising
Holidays in Vail will run an advertising schedule on local radio stations.
Town of Vail website
Holidays in Vail will link on the TOV website listing all event activities and contact information.
Plum TV/TV 8 announcements
Holidays in Vail will work with Plum TV and TV 8 on announcing Holidays in Vail activities and programming information
Sponsorship Potential of Holidays in Vail:
Partnership with Vail Resorts, Inc. and their corporate partners
The potential non-profit tie-in offers additional potential to attract local business sponsors to this event.
Local business sponsorship of smaller, less expensive activities