HomeMy WebLinkAbout2010Dine-a-roundMarketingPlanVAIL CHAMBER & BUSINESS ASSOCIATION
Holiday Dine-a-round
Saturday, November 27th – Thursday, December 16th, 2010
MARKETING PLAN
MISSION STATEMENT
The mission of the Vail Chamber & Business Association is to responsibly and professionally serve in an advocacy, economic development, and communication capacity for the Vail merchant
community that will foster collaborative relationships and revenue development opportunities for its membership.
OBJECTIVE
The Holiday Dine-a-Round/Cocktail Competition is designed to entice guests, visitors, second homeowners, locals and families from neighboring communities to linger in Vail after skiing,
or travel in to Vail for the evening to take advantage of the great restaurant and bar specials. We encourage all restaurants and bars to put together a special promotion; whether it’s
a complimentary appetizer, a set menu, early or late dining, 2 for 1’s, free glass of wine with dinner, complimentary dessert etc. We would also like to offer a holiday cocktail competition
and hope that our bartenders will be creative in concocting something special for the holiday season!
TARGET MARKET
Valley-wide adults and families, as well as visiting guests.
STRATEGIES
Posters distributed valley-wide
Sign boards
VCBA newsletter and website
SPONSORS
Town of Vail and the VCBA
We are in the process of pursuing product sponsors as well as media sponsors
PROJECTED DEMOGRAPHICS OF EVENT ATTENDEES AND SPENDING
Demographics include Vail Valley locals, second home owners, guests in town and visitors passing through.
POTENTIAL BENEFITS TO THE TOWN OF VAIL
Traditionally, between Thanksgiving and Christmas the town is a bit slow. This is a great opportunity to attract people to town with the special dining offers. Hopefully, they will
come to dine, but stay to shop and participate in all the activities Vail has to offer and be a more frequent visitor during the holiday season.
TOWN OF VAIL RETURN ON INVESTMENT
The intent of this event is to attract visitors and locals valley-wide to dine in Vail in the slower weeks leading up to the busy holiday season. The VCBA believes this positive
promotion will have a positive impact on the business community and Town of Vail sales tax revenue.
BOARD OF DIRECTORS
Lourdes Ferzacca, La Tour, President
Steve Rosenthal, Colorado Footwear, Vice President
Ron Weinstein, Roxy, Secretary/Treasurer
Craig Cohn, Solaris Real Estate
Brian Nolan, Vail Chophouse
Bill Suarez, Billy’s Island Grill
Susie Tjossem, Colorado Ski Museum
Joe Walker, Specialty Sports Venture
Paul Wible, FirstBank of Vail