HomeMy WebLinkAbout2010GiftWrappinMarketingPlanVAIL CHAMBER & BUSINESS ASSOCIATION
Holiday Gift Wrapping Center
Saturday, November 27th – Thursday, December 16th, 2010
MARKETING PLAN
MISSION STATEMENT
The mission of the Vail Chamber & Business Association is to responsibly and professionally serve in an advocacy, economic development, and communication capacity for the Vail merchant
community that will foster collaborative relationships and revenue development opportunities for its membership.
OBJECTIVE
Holiday gift wrapping centers will be located at several locations around Vail for guest to bring their purchases to be wrapped and decorated free of charge. Donations will be encouraged
and will once again benefit a non-profit.
TARGET MARKET
Families and individuals in town doing their holiday shopping.
STRATEGIES
Posters distributed valley-wide
Sign boards
VCBA newsletter and website
SPONSORS
Town of Vail and the VCBA
We are in the process of pursuing product sponsors as well as media sponsors
PROJECTED DEMOGRAPHICS OF EVENT ATTENDEES AND SPENDING
Demographics include families from the Vail Valley, second home owners, guests in town and visitors passing through doing their holiday shopping.
POTENTIAL BENEFITS TO THE TOWN OF VAIL
This will be an extra service that will create additional holiday spirit leading up to the holidays. By making the holiday shopping experience easier for guests, we will free up their
time to explore more activities Vail has to offer. It will also give our local non-profit an opportunity to showcase their venue and introduce guests their services.
TOWN OF VAIL RETURN ON INVESTMENT
The intent of this event is to make the holiday shopping process in Vail easier and more enjoyable. By offering our guests a time saving service, they may be inclined to spend more
time shopping which could result in increased spending and additional sales tax revenue.
BOARD OF DIRECTORS
Lourdes Ferzacca, La Tour, President
Steve Rosenthal, Colorado Footwear, Vice President
Ron Weinstein, Roxy, Secretary/Treasurer
Craig Cohn, Solaris Real Estate
Brian Nolan, Vail Chophouse
Bill Suarez, Billy’s Island Grill
Susie Tjossem, Colorado Ski Museum
Joe Walker, Specialty Sports Venture
Paul Wible, FirstBank of Vail