HomeMy WebLinkAbout2010Santa&FriendsMarketingPlanVAIL CHAMBER & BUSINESS ASSOCIATION
SANTA & FRIENDS
November 27th-December 16th
MARKETING PLAN
MISSION STATEMENT
The mission of the Vail Chamber & Business Association is to responsibly and professionally serve in an advocacy, economic development, and communication capacity for the Vail merchant
community that will foster collaborative relationships and revenue development opportunities for its membership.
OBJECTIVE
The purpose of this event is to coordinate Santa and his helper to visit merchants and business establishments. This will eliminate the need for each merchant to have their own Santa.
The children will visit with Santa and his helper and receive candy canes. Santa’s reindeer will make a special appearance to pull the children in a fun cart ride.
TARGET MARKET
Children of all ages will be the main focus, also valley-wide families and visitors doing their holiday shopping.
STRATEGIES
Posters distributed valley-wide
Sign boards
VCBA newsletter and website
SPONSORS
Town of Vail and the VCBA
We are in the process of pursuing product sponsors as well as media sponsors
PROJECTED DEMOGRAPHICS OF EVENT ATTENDEES AND SPENDING
Demographics include Vail Valley locals, second home owners, guests in town and visitors passing through.
POTENTIAL BENEFITS TO THE TOWN OF VAIL
This will be an extra service to our guests that will entertain and create a festive vibe for the holiday shopping experience.
TOWN OF VAIL RETURN ON INVESTMENT
An event such as this helps invigorate the town over the holidays, hopefully impacting our restaurants and retails shops, resulting in increased sales tax revenue.
BOARD OF DIRECTORS
Lourdes Ferzacca, La Tour, President
Steve Rosenthal, Colorado Footwear, Vice President
Ron Weinstein, Roxy, Secretary/Treasurer
Craig Cohn, Solaris Real Estate
Brian Nolan, Vail Chophouse
Bill Suarez, Billy’s Island Grill
Susie Tjossem, Colorado Ski Museum
Joe Walker, Specialty Sports Venture
Paul Wible, FirstBank of Vail