HomeMy WebLinkAboutIntercept Survey RFP SummaryTown of Vail: Commission on Special Events
Summary of Results of the Special Event Intercept Survey RFP: March 2010
Responding Entity
BMRS: Business & Marketing Research Services
Intercept Insight
Corona Insights
Custom Intercept Solutions
Proxy Partners
Vail Resorts
Contact Name
Dick Puetzer
Jason Roberts
Leo Lewis
Scott Ranssi
Jill Dithmer
Doug Westenskow
Base of Operation
Vail, CO
Avon, CO
Denver, CO
Minneapolis, MN
Denver, CO
Keystone, CO
Method of Survey
PDA
Paper
PDA
Recommended # Surveys per Event*
200
300 ( w/min of 30/day of the event) 200 for America Days
384
250
120- 390
Margin of Error
+/- 5.8%
Option A: All events receiving > $20K
52800
$97,090 (20 events)
69500
Option B: 10 events chosen by CSE
35400
50075
39500
Alternate Option
5 summer events: $13,480
Other Comments:
Evaluate potential impacts of inclement weather prior to surveying
Utilize incentives to boost overall response rates, stimulate willingess to share information and show appreciation