HomeMy WebLinkAboutSummer TOV Maze survey 2010 final draft from TOV2010 SUMMER TOV INTERCEPT SURVEY
(Revised 5/20/10 – DW)
(ZIPCODE) What is the zip code/country of your primary residence? _____
(GRPSIZE) What is your group size on this trip, including yourself?
(RECOMM) On a scale of 0 to 10 (0=Not at all likely, 5=May or may not, 10=Highly likely), how likely would you be to recommend Vail to your friends and family as a summer vacation.
(ACCOM) What type of accommodations are you using this trip?
1 Paid lodging
2 Friends/family
3 2nd home
4 Timeshare
5 Other
6 Primary Residence (SKIP TO CONSTRUCTION SECTION)
(VALUE) How satisfied are you with the value for price paid for this trip?
1 = Extremely dissatisfied
2 =
3 = Neutral
4 =
5 = Extremely satisfied
(TOWN) In what town or area are you staying?
1 = Arrowhead 8 = Eagle Vail 13 = Minturn
2 = Avon 20 = Eagle 14 = Steamboat Springs
3 = Beaver Creek 9 = Edwards 15 = Vail
4 = Breckenridge 10 = Frisco 16 = Wildernest
5 = Copper Mountain 11 = Glenwood Springs 17 = Winter Park
6 = Denver/Front Range 12 = Keystone 18 = Other
7 = Dillon/Silverthorne 19 = Leadville
(FLYDRIVE) (Out of State only) Did you fly or drive to Colorado?
1 Fly
2 Drive (SKIP TO NIGHTS)
(AIRPORT) Which airport did you fly into?
1= DIA
2 = Eagle/Vail
3 = Colorado Springs
4 = Other
5 = Grand Junction
6 = Aspen
(NIGHTS) How many nights are you staying in the area? ______
(PURPOSES) What is the purpose of this visit to Vail (CHECK ALL THAT APPLY)? (all but 4 goto SPEVENTIMPT)
1 = Visiting friends or relatives
2 = Enjoying the natural beauty of the Rocky Mountains
3 = Rest and relaxation
4 = Attend Special Event (goto WHATSPEVENT)
5 = Previous experience
6 = Combining business with pleasure
7 = Business Trip
8 = Attend participatory sporting event (soccer tournament, lacrosse tournament, running race, mountain biking race, etc) (goto WHATSPEVENT)
9 = Other (open ended)
10=Medical Treatment or Consultation
(WHATSPEVENT) What special event did you attend?
1 = Teva Mountain Games
2 = Vail Arts Festival
3 = Farmer’s Market
4 = Vail International Dance Festival
5 = Bravo! Vail Valley Music Festival
6 = America Days Fourth of July
7 = Gourmet on Gore
8 = Vail Soul Music Festival
9 = Attend participatory sporting event (soccer tournament, lacrosse tournament, running race, mountain biking race, etc)
11 = Vail Jazz Festival
12 = Vail Restaurant Month
13 = Oktoberfest
10 = Other (open ended)
(SPEVENTIMPT)How important is it for Vail to offer a variety of special events throughout the summer?
1 = Not at all important
2 =
3 = Neutral
4 =
5 = Extremely Important
(WHICHSPEV) What one type of summer event would you most likely come back to Vail for? (Choose only one)
1 = Sporting Events
2 = Art Festivals
3 = Music Festivals/concerts
4 = Food Festivals
5 = Other (Open Ended)
6 = Holiday Events (4th of July, Labor Day)
7 = Seasonal Events (Oktoberfest)
8 = I would not come back to Vail just for a summer event
(WHOHERE) Who are you here with? (choose only one)
1 = Self
2 = Spouse/Significant Other
3 = Family (includes kids)
4 = Friends
5 = Group
6 = Conference
7 = Family and Friends
8 = Wedding
(PREVIUSV) Prior to this trip, when did you last visit Vail?
1 = This season (summer)
2 = Last season (winter)
3 = Last summer (summer ‘09)
4 = Before last summer
5 = First Visit
(ACTVITIS) Which of the following activities have you participated in (or plan to) on this trip? (Choose all that apply)
ACTIVITIES:
02 = Alpine Slide
03 = Backpacking
05 = Camping
07 = Climbing Wall
09 = Frisbee/Disc Golf
10 = Fishing
11 = Golf
13 = Hiking
14 = Horseback Riding
16 = Hot Springs
18 = Jeep Tours
20 = Miniature Golf
22 = Mountain Biking
26 = Performing Arts/Cultural Events/Concerts
27 = Rest/Relaxation
28 = Road Biking/bicycling
33 = Shopping
34 = Sightseeing
35 = Spa Treatments
36 = Swimming Pool/Jacuzzi
37 = Walking
38 = Wedding/Family Event/Friends
39 = Whitewater Rafting
40 = Scenic Chairlift Rides
41 = Tennis
42 = Interesting Architecture
43 = Historic site/area
44 = Famous landmark
45 = Fair/Festival/Exhibition
46 = Elegant Restaurant dining
47 = Unique local foods
48 = Art Gallery
49 = Museum
50 = National/State Park
51 = Sports Event
52 = Bungee Trampoline
53 = Zip Line Tour
(SHOPP) Which types of retail stores did you make a purchase in: (check all that apply)
Have not purchased anything (if checked, goto SHOPP2)
Clothing and Clothing Accessories
Jewelry
Luggage & Leather Goods
Souvenir/Gift/Stationary
Candy/Ice Cream
Coffee House
Art Gallery
Toys/Children’s
Furniture/Home Furnishings
Shoes and Accessories
Sporting Goods
Grocery/Deli
Florist
Liquor Store
(SHOPP2) What type of retail store were you not able to find in Vail:
Found everything (if checked, goto SHOPDOWN)
Other____________ (shopmiss) ______________ (check that this is being captured in the export profile?)
(SHOPDOWN) What other towns in the area have you shopped in during this trip? (check all that apply)
Avon
Beaver Creek
Eagle
Eagle-Vail
Edwards
Gypsum
Minturn
Silverthorne
Breckenridge
Glenwood Springs
CONSTRUCTION SECTION
(TOVBUILD) What impact did the construction have on your visit to Vail?
1 = No effect
2 = Slight effect
3 = Moderate effect
4 = Major effect
(BLDWHY) Explain the impact of the construction (open end)
(PARKYON) Did you park in one of the two town parking structures for this visit? (ex. Lionshead or Vail Village)
Yes
No
(PARKRATE) If Vail charged a reasonable rate to park in the summer, how would this influence your decision to come to Vail?
1-Not at all
2-Very Little
3-Come less often
4-Not come at all
5-Don’t know
5-Other (please explain) ______________
THEY WILL SEE ONE OF THE FOLLOWING QUESTIONS:
(PARKOPEN1) Considering Vail charges $5/hour to park in the winter, what would be a reasonable hourly rate in the summer? _________
(PARKOPEN2) Considering Vail charges $25/day to park in the winter, what would be a reasonable daily rate in the summer? _________
(PARKEASE) How satisfied are you with the ease of finding parking today? (Crosstab by Day of Week for analysis)
1 = Very dissatisfied
2 =
3 = Neutral
4 =
5 = Very satisfied
(PARKCONV) How satisfied are you with the convenience of access from parking to where you are going?
1 = Very dissatisfied
2 =
3 = Neutral
4 =
5 = Very satisfied
(PARKEXP) How satisfied are you with the overall parking experience?
1 = Very dissatisfied
2 =
3 = Neutral
4 =
5 = Very satisfied
(OVERSATIS) How satisfied are you with your overall experience in Vail?
1 = Very dissatisfied
2 =
3 = Neutral
4 =
5 = Very satisfied
30) (MARRIED) Are you married?
1 = YES
2 = NO
31) (KIDS) Do you have children?
1 = YES
2 = NO (SKIP TO YRBORN)
32) (KIDSHOME) Are any of your children living at home?
1 = YES
2 = NO
33) (BRINGKID) Did your children accompany you on this trip?
1 = YES
2 = NO
34) (YRBORN) In what year were you born? _____
35) (INCNUM) Would you mind telling me which one of these your household fits into? (Show them the categories)
$0-$29,999
$30,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000-$124,999
$125,000 - $149,999
$150,000 - $199,999
$200,000-$499,999
$500,000-$749,999
$750,000-$999,999
$1 million and over
36) (GENDER) Gender Observation: Male____ Female_____