HomeMy WebLinkAbout2010 Vail Film Festival Survey Results
2010 Vail Film Festival Demographics* Attendee Numbers and Origins 14,000 attendees Local: 14% In-state (non-local): 23% Out-of-state: 63% Annual Income Under $50K: 17.0% $50K-$99K:
19.0% $100K-$149K: 23.0% $150K-$199K: 11.0% $200K-$499K: 25.0% Over $500K: 5.0% Average Age 42 years Gender Male: 54% Female: 46% Lodging Average stay for overnight visitor: 5 nights
69% of attendees stayed overnight 71% of overnight guests stayed in the Town of Vail 77% of destination guests stayed in a hotel or condo Retail 73% of destination guests shopped during
their stay in Vail Restaurant 84% of destination guests went to a restaurant in the Town of Vail Intent to Return 81% of attendees said they plan to return 62% of attendees had been
to the Vail Film Festival in a previous year 72% of attendees came to Vail specifically to attend the Vail Film Festival *Figures derived from post event email survey to 2010 Vail Film
Festival attendees.