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HomeMy WebLinkAboutPotential for Growth VFF 2010 CSE Potential for growth and the development of sponsorships and media exposure. The Vail Film Festival has achieved significant growth in media and sponsorships every year since its inception. MEDIA The 2010 Film Festival received hundreds of millions of media impressions, including strong film industry awareness both domestically and abroad. The Festival increased the film program from 65 films in 2009 to 93 films in 2010, thereby increasing press coverage and filmmaker media exposure. The Film Festival will continue to build media awareness through social networks such as Facebook and Twitter, as well as affiliations with film industry publications and organizations. The Film Festival will also host several events in the key film markets of Los Angeles and New York to strengthen relationships with filmmakers and industry insiders, as well as build greater awareness of the Vail Film Festival to film fans. SPONSORSHIP The 2010 Vail Film Festival was able to secure sponsorships from internationally recognized brands such as Diageo, Stella Artois, Audi, Nestle, and Lufthansa, as well as numerous sponsorships with regional companies. The Vail Film Festival has built strong film industry and advertising industry awareness, and is able to draw top level sponsors. The film festival will leverage the strong sponsorships of 2010 to build more high level sponsorships for the 2011 film festival. We have received extremely positive feedback from our 2010 sponsors and expect them to return for the 2011 event. How did the event impact Vail’s Sense of Community? The Vail Film Festival has taken place annually for the last seven years, and brings local residents together for a shared cultural experience. People gather together to view films, and often spend time discussing the films after the screenings, further building a sense of unity and community. The film festival also hosts several social functions which serve to bring people together. “Green Events:” What initiatives were taken to insure compliance with the Town of Vail’s commitment to environmental sustainability? 1. Staff were encouraged to use their own water bottles. 2. Attendees were encouraged to use Town of Vail shuttles, and festival provided shuttles. 3. For the third year, Film Festival program guides were printed using vegetable ink. 4. For the third year, the festival did a special green film showcase, highlighting films focused on the environment. 5. The festival recognizes and awards actors and filmmakers for their environmental work. 6. As of 2009, the Festival is certified Carbon Neutral by Carbonfund.org. View our certificate on the festival homepage at www.VailFilmFestival.org