HomeMy WebLinkAboutVFF 2010 Marketing
VFF 2010 Marketing Collateral Placement Exposure Postcards postcards distributed in Vail Valley, Denver, and Boulder 5000 postcards Program Guides Program Guides available in Welcome
Tent, Will Call, and Theaters 5000 Program Guides Schedules Schedules available in Welcome Tent, Will Call, and Theaters 7500 Schedules VFF Banner Banner displayed at Welcome Tent in
Vail Village 30,000 impressions VFF Posters 400 small posters, and 20 large posters displayed throughout Vail Val3le0y,000 impressions VFF Sponsor Poster Welcome Tent, Will Call, Theaters
30,000 impressions Total Collateral impressions 107,500 Newspaper Vail Daily Vail Valley 416,000 impressions (16,000 per day x 26 days) Summit Daily News Breckenridge, Frisco, Keystone,
Copper Mtn., CO 264,000 impressions (12,000 per day x 22 days) Aspen Times Aspen, CO 253,000 impressions (11500 per day x 22 days) Glenwood Springs Post Independent Glenwood Springs,
CO 220,000 impressions (10,000 per day x 22 days) Eagle Valley Enterprise Eagle Valley, CO 341,000 impressions (15,500 per day x 22 days) Total Newspaper impressions 1,494,000 Radio
KSPN (Aspen, Breckenridge, Glenwood Springs) 13,732,600 (68,663 x 200 spots) KNFO (Aspen, Avon, Glenwood Springs) 13,732,600 (68,663 x 200 spots KFMU (Steamboat) 4,316,000 (21,580 x
200 spots) KSKE (Vail Valley, Western CO) 9,817,000 (49.085 x 200 spots) Jack FM Vail Valey, Western CO) 1,472,550 (49,085 x 30 spots) KCMV (Vail Valley, Western CO) 981,700 (49,085
x 20 spots) Total Radio impressions 44,052,450 Television TV8 Vail Valley 1,400,000 impressions (70,000 viewers x 20 spots) PlumTV Vail Valley, Aspen, Hamptons, Nantucket, Telluride,
Martha's Vineyard1,500,000 impressions (75,000 viewers in all markets x 20 spots) Comcast Colorado -Statewide 223,827,000 impressions (746,090 viewers x 300 spots) Total Television impressions
226,727,000 Internet Vail Film Festival website Website 250,000 (20,000+ unique visitors per month) Vail Film Festival newsletter Email Blast 102,000 impressions (8500 recipients x 12
newsletters) 5280 magazine web banners, email blasts 800,000 impressions (200000 impressions x 4) This Week In Denver Website 60,000 impressions (12000 impressions x 5) VailPM.com Website
VailPM.com newsletter Email Blast RealVail.com Website Vail.com Events Calendar and Link Website Vail Resorts April Events email blast Email Blast 55,527 Vail Resorts eMountain Mail
newsletter Email Blast 235,747 Vail Resorts Steepsavers newsletter Email Blast 105,920 VisitVailValley.com Website Slifer Smith & Frampton newsletter Email Blast 25,000 WireImage.com
Website 2,000,000 Total Internet Impressions 3,634,194 Total Impressions 276,015,144