HomeMy WebLinkAboutVancouver Comes to Vail
Vancouver 2010 “Vail Style” Vancouver Comes to Vail Presented by Vail Resorts and the Vail Ski Museum
Live Broadcast of the Winter Olympics in Vail In celebration of the 2010 Vancouver Olympics and our Vail Athletes Lindsey Vonn, Sarah Schleper and other athletes, Vail Resorts, the Town
of Vail, the Vail Daily and the Colorado Ski Museum invited everyone to cheer on our Vail Athletes at an Olympic viewing in Vail Village. The live outdoor viewing of the primetime NBC
broadcast of the Olympic skiing events on Sunday, Wednesday, Saturday and Friday February 14, 17, 20 and 26th was hosted with large screens, announcing, food and beverage and a live
DJ.
Event Highlights •! Crowds gathered around a large screen in Slifer Plaza near the covered bridge. •! Success was enhanced with the live TV coverage, the event announcer, large crowd,
camaraderie and the successes and triumphs for Vail’s Lindsey Vonn. A highlight was when Lindsey’s fantastic performance led her to the podium on Wednesday, February 17th.
The Schedule !! The event schedule varied as the event proceeded, including a change to the below schedule due to weather in Vancouver. The 2/14 event was moved to 2/18. 2/14 Sunday
Olympic Village Open Slifer Plaza 3:30-10:00pm Combined Slifer Plaza 6:00-10:00pm 2/17 Wednesday Olympic Village Open Slifer Plaza 4:00-10:30pm Downhill Race Slifer Plaza 7:30-10:30pm
2/20 Saturday Olympic Village Open Slifer Plaza 4:00-10:00pm Super G Race Slifer Plaza 7:00-10:30pm 2/26 Friday Olympic Village Open Slifer Plaza 4:00-10:00pm Slalom Slifer Plaza 7:00-10:30pm
Schedule Continued !! In addition to the previous slide, the event also included action in the Colorado Ski Museum !! The Ski Museum was open and played Olympic coverage for the duration
of the Games !! The venue opened at 4pm in order to capture exiting skier traffic
Event Elements •! Jumbo Video Screen •! Event announcer providing PA mentions to tie-in the Colorado Ski Museum •! DJ Spinning from 4pm-6:30pm to gain attention and add to the hype,
amplified sound system included •! Lindsey Vonn life size cut-out for photo opportunities •! Hot Chocolate and hot cider, popcorn and brownies were served
Event Elements •! In addition to celebrating Vail’s athletes, Vail also received live coverage on Channel 9 news, in the papers and more
Advertising & Display !! Vail Daily Full Page Ads !! Event Poster !! Event Flyer & Event Banner
Vancouver Comes to Vail: Thank you for making it happen! February 14 – February 26, select Olympic viewings in Vail brought to locals and visitors alike by Vail Resorts, Vail Ski Museum,
Town of Vail and the Vail Daily.