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Home My WebLink AboutCSE 2010 Street Beat & ASC Recap Presentation PDF final Since its creation in 1981, the Vail Valley Foundation has had the privilege of providing the World a glimpse of the Vail Valley through its collection of world-class athletic, arts and entertainment eventsand programs. The Vail Valley Foundation is dedicated to sustaining and enhancing the quality of life and spirit of the Vail Valley through leadership in arts, education and athletics. In essence, enriching the mind, body and soul of both the Vail Valley Community, our myriad international guests who visit us and the many global corporations and brands who yield a tangible return on investmentthrough intelligent and strategic support of select Foundation initiatives. By supporting what both local and state-wide private business and public office cannot, the Vail Valley Foundation cultivates the vital spirit that IS our community touching all walks of life around the globe.Arts, Education & Athletics Vail Valley Foundation Recap presentation to CSE for American Ski Classic and Bud Light Street Beat 2010 Arts, Education & Athletics SPECTATOR SURVEY DATA•Attendance: 5,500 over 4 days•Income: Highly Affluent. Avg. HHI of $165k, Material Percentage of attendees make $1mm+•Gender: 60% Male, 40% Female•Working Professionals SVP, EVP and C Level Executives•74% Exercise Regularly, lead very active lives and Travel Frequently for Business and Pleasure•Age: 75% age 35-64. 15% 65 & up. 10% age 24-34. 5% 18 & under•Intent to Return: 50% of guests visit Vail 3X/year including the event•80% are destination guests coming from outside of Colorado specifically for the event. 20% local and Front Range •90% of guests surveyed visited Vail based retail and restaurants during the stayMARKETING/ADVERTISING/PRTV –1 Hour national TV Show; US HH reach 85 million, 900K to 1millionviewers, 10 million impressions, 5 month airing window (see attached clearance list)TV –4 minute segment on TV8 prior to and during event for 7 days total covering pre event topics and day of event coverage TV –4 minute segment on PLUM prior to and during event for 7 days total covering pre event topics and day of event coverage Print -Vail Daily ½pg, 2/3 pg and full page ads ran March 12, 13, 14, 16, 17, 18, 19 and 20. Event Poster distributed across Eagle County Radio –2 qty :60 second spots ran daily starting March 11 6X/day BLOG –Varied blog event topics and interviews on March 9, 11, 16, 17, 18, 19, 21, 23 and 28PR –Press releases covering event preview, legends, legends of honor, street beat, Conway Cup, Ford Cup and event results sent March 6, 11, 12, 14, 15, 18 and 21 American Ski Classic Wed. March 17 to Sun. March 21, 2010Olympian Daron RahlvesFord Cup SUMMARY•The American Ski Classic helped us win the 2015 World Championships! The international goodwill it provides allows us to stay connected with Intl. ski racing athletes and industry leaders who are immersed in this world and supported our 2015 candidacy•The event is the most recognized, most successful celebration of the sport of ski racing anywhere in the world. March 2010 was the events’28thyear. Its longevity is a testament to both the desire to support our heritage and to celebrate both the legends of our youth and our youth of today who will be the next legendsHIGHLIGHTS•The inaugural Conway Community Cup was well attended and we have exciting plans for its growth in 2011. The Community Race day kicked off the Event on Wednesday with head to head races and a fun party to wrap up the day •The event, after 28 years, still continues to grow and continues to get younger. 2010 was the most successful Ski Classic we have had in the last 5-6 years. •A larger # of legends recently off the world cup circuit and a significant increase in quality, known celebrities attended this years’event•We sold out the Community Cup, The Ford Cup and The Legends Banquet•The Crazy Canucks were recognized as the 2010 Legends of Honor•2010 saw a significant increase over 07, 08 and 09 in corporatesponsorship bringing on Korbel again as the event title, Volvo as Legends Title and new partners Maui Jim, Second Market and New York Stock Exchange •The Hold’Em for Hope charitable auction exceeded our budget expectations yielding valuable financial support for the VVF’s educational initiativesTHE FUTURE/IMPROVEMENTS •We saw a decline in attendance compared to 2009 (Taj Mahal) at the Thursday Bud Light Street Beat concert held in Golden Peak. For 2011, we will lookto bring on a Taj Mahal type/level band to shore up this important part of the event•The Conway Community Cup in 2011 will have earlier and more frequent marketing support. We will also look to expand the time period of the racing on Wednesday to allow for more teams to participate and add in some new and improved concepts for theCommunity Cup after party celebration. In addition, we will tighten up our registration process for the community based teams •The 2010 event used new software for the race timing/handicapping system and like any new system, it had its quirks. We will be very focused on this new software and how best to use it within this specific application in 2011SENSE OF COMMUNITY •This event celebrates on every level the origin and sustainability of our community and the sport which has provided the livelihoods of so many who call the Vail Valley home. The Conway Cup was wonderful addition allowing more people to join this celebrationConway Community Cup Revenues Cash & Trades 1,080,200American Ski Classic 2010 Operating BudgetEXPENSESAnnouncers2,500.00Auto Mileage450.00Credentials2,912.00Facilities-Operations89,000.00Gates, Bibs & Banners 5,108.00Gifts63,000.00Insurance6,023.00Invitations4,600.00Labor204,000.00Lodging73,693.00Mail -Postage/Shipping3,583.00Marketing & Advertising 14,500.00Media -TV & Talent 165,000.00Non-Social Food1,078.00Permits200.00Prizes -Cash & Non Cash 5,653.00Registration1,849.00Sales Commission & Expense27,072.00Social -F&B, Entertainment115,560.00Sound7,000.00Telephone2,347.00Transportation16,938T rades414,618.00Total Expenses1,226,684Net Profit -Loss-146,484.00 SUMMARY•Vail, CO 8 concerts January to April 2010 & 1 concert in December 10; 5 shows at Check Point Charlie, 2 shows at Solaris, 1 show at Arrabelle, 1 show at Golden Peak•Avg. attendance 2,800 people per show•A vibrant, youthful energy is generated by Street Beat and sets the tone of Vail on 10 Wednesdays during the winter•Whether the band is Funk, Bluegrass, Reggae, Hip Hop or Rock, guests and locals alike celebrate this unique experience; under the lights, under the bright winter stars with the majestic rocky mountains as the backdrop•Drives retail (bar and restaurant traffic and revenue) Jan-Apr on an evening mid week which is slow for Vail bringing locals back into town•Street Beat continues to do well each year raising corporate sponsorship dollars. Bud Light’s long standing and long term commitment to Street Beat is critical to our ongoing success SPECTATOR SURVEY DATA Please see attached survey MARKETING/ADVERTISING/PRPRINT •Vail Daily 2/3 page, 4C, Frequency of Ad run 18x. 2 ads of full schedule + 2 ads show specificSeries Poster qty produced = 400 Distributed Eagle CountyRADIO •KZYR: 1 qty :60 second spot. Frequency = 240x +30 spots were show/concert specific•Editorial: KZYR: 4 to 8 minute, morning interviews on Wednesday (day of concerts) + 10x a live on air weekly VVF discussionTV•TV8: 4 minute, morning interviews conducted on Wednesdays (day of concerts) plus 10x during the series weekly VVF discussionPRPress/news coverage: Bud Light Street Beat concert series was covered regularly in the Vail Daily, Vail Mountaineer, JamBase, DanceBloggers and SNEWS. Estimated PR media impressions:350,000 THE FUTURE /IMPROVEMENTS•The rotation of the venue for the concerts was well received putting less pressure on one area of Vail all season long •We plan to provide 10 total shows for the coming 2010/2011 season with one kick off concert in December 2010 and then 9 shows January to April•We are currently considering a move of the concert from its traditional day of Wednesday to Thursday. The idea is to allow the Thursday concerts to act as a driver for lodging /vacation packages within the greater Vail Community and Vail Resorts as a way to inspire incremental traffic out of the front range•In connection to the potential move of the concerts from Wednesday to Thursday and to allow more people (both locals and destination guests) more time to into Vail to enjoy /take advantage of the shows, we are looking to move the start time from 6:00PM to 6:30PM•We are very fortunate to have renewed our long standing partnership with Volvo again for next year. The Volvo C30 grandprize giveaway continues to be a huge success and value to our community and will again be part of 2011SENSE OF COMMUNITY•Street Beat has become, like Hot Summer Nights, an iconic fixture within Eagle County. It is what sets us apart, what differentiates us (Vail Valley Residents) from other mountain towns/resorts in theUSA. The event brings people together, keeps them connected and provides the needed support for Town of Vail businesses Revenues Cash & Trades $351,265.00Bud Light Street Beat 2010 Operating BudgetEXPENSESAuto Fuel350.00Entertainment767.00Facilities -Operations 36,700.00Gifts223.00Insurance5,000.00Labor96,000.00Lodgin g600.00Mail -Shipping21.00Marketing & Advertising 15,130.00Non Social Food250.00Permits925.00Prizes -Non-Cash0.00Sales Commission & Exp 6,125.00Sound34,574.00Talent /Speakers82,000.00Transportation25 1.00Traded Gifts28,000.00Traded Goods7,500.00Traded Marketing32,500.00Total Expenses345,916.00Net Profit -Loss5,349.00 On behalf of the Vail Valley Foundation, its Board of Directors and Staff, our sincere thanks to the Town of Vail for your long standing support. Please feel free to contact Mike Imhof (mimhof@vvf.orgor 970748-5917) anytime with questions or comments.