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1 MEMORANDUM TO: Vail Business Community FROM: Kelli McDonald, Town of Vail Economic Development Manager SUBJECT: Daily Occupancy Report as of May 31, 2010 DATE: June 15, 2010 The Town
of Vail would like to provide you with information on daily lodging occupancy for the upcoming 6 weeks (shown as black bars) as compared to the same time last year (shown as yellow bars),
illustrated by the chart attached. The black dotted line indicates where occupancy ended up the previous year. Please note, this is occupancy as of May 31 and will change as the weeks
pass. As such, this is a snapshot in time as opposed to a forecast. This report indicates approximately the same level of occupancy through the 45 day period with the exception of higher
occupancy during the period of the Teva Mountain Games.We will be issuing this report each month around the 15th as we receive updated information from our research partner, MTRiP.
41% 44% 55% 49% 44% 39% 42% 48% 44% 45% 46% 39% 47% 44% 36% 37% 38% 36% 37% 38% 36% 43% 52% 50% 38% 39% 36% 50% 47% 38% 38% 37% 38% 40% 50% 60% 70% 80% 90% 100% Occupancy Rate Vail Daily
Occupancy Report as of May 31, 2010 "RETAIL REPORT": 45-DAY ADVANCE VIEW 2010 -as of 5/31/10 (19 properties included) 2009 -as of 5/31/09 (16 properties included) 2009 -historic actuals
(17-18 properties included) 2010 Major Events 2009 Major Events Report Date: 5/31/10 CAUTION: Year-over-year pacing data should be used with caution due to somewhat different property
sets in 2009 and 2010. 29% 22% 24% 30% 28% 22% 18% 18% 31% 32% 34% 27% 28% 29% 23% 32% 23% 25% 24% 25% 28% 30% 29% 27% 28% 11% 22% 28% 34% 16% 26% 27% 20% 29% 31% 24% 14% 23% 29% 21%
30% 32% 31% 25% 24% 24% 26% 22% 18% 17% 27% 32% 25% 22% 27% 27% 25% -50% -40% -30% -20% -10% 0% 10% 20% 30% Source: MTRIP. 1-Jun-10 2-Jun-10 3-Jun-10 4-Jun-10 5-Jun-10 6-Jun-10 7-Jun-10
8-Jun-10 9-Jun-10 10-Jun-10 11-Jun-10 12-Jun-10 13-Jun-10 14-Jun-10 15-Jun-10 16-Jun-10 17-Jun-10 18-Jun-10 19-Jun-10 20-Jun-10 21-Jun-10 22-Jun-10 23-Jun-10 24-Jun-10 25-Jun-10 26-Jun-10
27-Jun-10 28-Jun-10 29-Jun-10 30-Jun-10 1-Jul-10 2-Jul-10 3-Jul-10 4-Jul-10 5-Jul-10 6-Jul-10 7-Jul-10 8-Jul-10 9-Jul-10 10-Jul-10 11-Jul-10 12-Jul-10 13-Jul-10 14-Jul-10 15-Jul-10 Day
NOTE: This is not a forecast of bookings. Data presented in this report represents occupancy on the books as of the report date.