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HomeMy WebLinkAboutKick-It 3v3 2011 Vail Commission on Special Events 2011 Event Funding Application & 2010 Event Summary 2010 Rocky Mountain Regional Overview Attendees: •Team Count 288 •Event Participants 1728 •Event Spectators 6048 •Estimated Total Event Attendance 7776 Demographics •Male 56% •Female 44% •Ages 6-10 34% •Ages 11-14 39% •Ages 15-18 14% •Ages 19+ 13% State Representation at 2010 Rocky Mountain Regional •Kansas 1% Lawrence •Nebraska 4% Gering, Lincoln, Omaha, Scottsbluff •New Mexico 2% Albuquerque, Taos •Oklahoma 1.5% Ponca City •South Dakota 1% Sturgis •Arizona 1% Tucson •Colorado 88.5% •Iowa 1% Council Bluffs Aurora, Boulder, Brighton, Broomfield, Castle Rock, Centennial, Colorado Springs, Denver, Edwards, Elbert, Englewood, Erie, Ft. Collins, Golden, Grand Junction, Greeley, Greenwood Village, Henderson, Highlands Ranch, Lafayette, Lakewood, Latimer, Larkspur, Littleton, Lone Tree, Longmont, Louisville, Loveland, Mead, Monument, Northglenn, Parker, Pine, Platteville, Pueblo, Pueblo West, Rye, Thornton, Vail, Westminster, Windsor State Representation at the 2010 Rocky Mountain Regional •Local Teams <1% •In State Teams 88% •Out of State Teams 11% 99% of teams used overnight lodging •We help promote your hotels through links on our website and E-Mail Blasts to all teams. Kick It 3v3 Soccer Tour Overview •Lagardère Unlimited! Lagardère Unlimited is the Grassroots events company generating national sports tours in Soccer, Basketball and Football. With a core management team that has produced 1,800+ events since 1990, BEST brings experience and expertise to every event we manage and produce. •What is the Kick It 3v3 National Soccer Tour? The Kick It 3v3 National Soccer Tour is a series of outdoor, small-sided soccer tournaments for male, female and coed teams of all abilities, ages five through adult. •Participants Love the Kick It 3v3 Soccer Concept! Players love our version of soccer because it is offensive minded, rewarding individual skill as well as teamwork. Parents and spectators love the Kick It 3v3 National Soccer Tour for its excitement and high scoring games. Our event is a festival atmosphere for the whole family! •The National Tour! Each local event is a qualifier for the 2010 Regionals which, in turn, are qualifiers for the World Championships taking place in at ESPN’s Wide World of Sports Complex© in Orlando, FL. 2011 Projected Tour Kick It 3v3 National Tour 2011 Local Events: 50 2011 Regional Events: 10 2011 Tour Players: 60,000 2011 Tour Spectators: 300,000 Who is our Target Audience? Tournament Participants •Soccer is the Most Popular Youth Sport in the U.S. –More kids participate in soccer than any other youth sport. –There are a projected 17.6 Million Americans over the age of six who have played soccer at least once. •Soccer is a Youth-Oriented Sport: –85% of US Soccer participants are 14 years or younger (Median age is 11.5). –55/45 Male to Female Ratio. •Soccer Players are Active! –72% of soccer participants play other sports. •Soccer Players are Connected! –95% have internet access. –55% have their own cell phone. Soccer Parents (Decision Maker–MOM!) •Soccer Moms are Affluent Decisions Makers: –67% have annual incomes greater than $60,000. –43% have annual incomes greater than $80,000. •Soccer Moms are loyal, active and on-the-go. –79% drive players to and from soccer event –96% attend at least one game or practice. –88% are married. –59% have college degrees. –84% attend most or all of their kid’s soccer practices and games. –80% have volunteered for local civic groups or community projects. •Soccer Parents are “Plugged In” –96% have internet access –90% own a cell phone This is a Turnkey Event! Lagardère Unlimited will manage everything: –Management of all event operations (Set-up, Event implementation and Breakdown). –Design and Print Registration Forms (15,000 to be passed out at local qualifiers). –Assist local, regional and national partners with sponsorship activation. –Design and provide T-shirts (each player) and awards (1st, 2nd and 3rd). –Update and maintain website. –Toll free telephone number for participants. –Coordinate and schedule referees. –Manage pre-event grassroots marketing campaign to local events including the following: •Direct Mail •Email blasts •Telemarketing Required Attachments •Detailed Budget, including all anticipated expenses and revenues –See attached budget for 2010 Event. •Marketing plan for each event –Grassroots Marketing of projected 50 local events promoting regional and national events to include but not limited to: telemarketing, emails, mailers, flyers and newsletters. –All regional events promoted to all teams nationwide. –Kickit3v3.com website with online registration. •Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. –300 projected 2011 teams (Average party approximately 21 guests=6 rooms); 6 rooms @$120/room with 2 nights stay: •300 teams * 6 rooms/night * 120 dollars per room * 2 nights stay = $432,000 estimated hotel revenue. –Meals/food/entertainment ($40/person/day = 7,800 total attendance*$40*3 days= $936,000 Total Estimated Spending =$1,368,000 Team Championships International Primary Contacts Bryce Thornburg – ext 39 Regional Event Director BThornburg@lagardere-unlimited.com Rich Pearson – ext 11 Tour Manager – Kick It 3v3 RPearson@lagardere-unlimited.com Dan Cramer – ext 38 President & CEO DCramer@lagardere-unlimited.com