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HomeMy WebLinkAboutAdditional Recap Info1 Special Events From:Greg Hittelman <ghittelman@gmail.com>Sent:Sunday, March 04, 2012 8:49 AM To:Sybill Navas Cc:ilenerap@aim.com; Special Events Subject:VRM attendance for your meeting Follow Up Flag:Follow up Flag Status:Flagged Hi Sybill, The following information is from our third-party research in 2011, conducted by Intercept Insi ghts and should be shared: - 82% of Vail Restaurant Month attendees were first time visitors to Vail - 57% increase in first time visitors to Vail vs. 2 010 - 40% of the attendees stayed in paid lodging AND 9 4% stayed in Vail which was an increase of 32% vs. 2010 - 8,000 attendees at the special Vail Restaurant Mo nth Farmers Market on Sunday September 25, 2011 - Total VRM 2011 attendance based on our third-part y research study: 78,000 attendees who came to Vail during the four weeks in whole or in part b ecause of Vail Restaurant Month. (Please note: The total number of visitors who cam e to Vail and at some point interacted with or attended VRM events/activities once in Vail was a m uch larger number. This data is an estimation based on confidential numbers from a valid sample o f participating restaurants and hotels.) Celebrity chefs - preliminary research from I Opene rs. I Openers has contacted agents and culinary event e xperts - basic findings: 1) A-list celebrityy chefs fees range from $25,000 - $100,000 per appearance. 2) All luxury expenses must be paid for by the hos t event or town, including first class air, transportation, lodging, dining, activities, etc. 3) Personal relationships may reduce fees, but thi s is generally not the case with A-list celebrity chefs. 4) Scheduling and contract for A-list chefs must h appen far in advance of the event. Sybill, please let us know if this is what you need . Best, Ilene & Greg Greg Hittelman Senior Consulting Partner I Openers 2 tel: 310-717-0606 • email: ghittelman@gmail.com www.IOpeners.net The Strategic Marketing Think Tank -----Original Message----- From: Sybill Navas <SNavas@vailgov.com> To: 'Ilene Rapkin (ilenerap@aol.com)' <ilenerap@aol .com>; 'Greg Hittelman (ghittelman@gmail.com)' <ghittelman@gmail.com> Sent: Fri, Mar 2, 2012 4:43 pm Subject: Packy Contact and attendance question Hi Ilene and Greg, Sorry for the delay here- it’s been a wild and craz y week! I’m reviewing overall event attendance for the TOV’s community meeting on the 13 th and am wondering if you have a full event attendan ce estimate for Vail Restaurant Month? The only figure I attendance number I can find in the report is the 8000 attendees at the Harvest to Table Farm ers’ Market. If you can come up with an estimate for the total event, I ’d be grateful! Contact info for Packy: Hope you both have a great weekend! Sybill Sybill Navas Special Events Coordinator Office of Economic Development 970.477.3551 direct 970.479.2157 fax snavas@vailgov.com vailgov.com twitter.com/vailgov