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Home My WebLink About2012 CO Rocks Proposal (2)VAIL COMMISSION ON SPECIAL EVENTS 2012 EVENT FUNDING APPLICATION NAME OF EVENT: Colorado Rocks! PROPOSED DATE(S): July 13th-14th, 2012 AMOUNT OF CASH FUNDING REQUESTED: $30,000 PRODUCING ENTITY: 1. President or Executive Director’s Name: Shannon Foley Henn 2. Name and Title of Person Completing the Application: Kelli Vossler, Executive Assistant 3. Business Address: Please include the physical address as well as the mailing address. P.O Box 13290 Denver, CO, 80201 4956 East Colfax Denver, CO, 80220 4. Contact Info: • Telephone: Main: 720.379.7013 /Cell 303.518.8938 /Fax 303.648.5609 • E-Mail Address: Shannon@lovehopestrength.org 5. Event and/or Organization WEBSITE: Colorado Rocks! 6. Number of years your organization has been in business: 5 years 7. Mission Statement The Love Hope Strength Foundation is an international, music-centric charity dedicated to saving the lives of people with cancer one concert at a time. LHS was founded in 2007 by leukemia survivors Mike Peters (of the Welsh rock band The Alarm) and James Chippendale (president of Doodson Insurance). As the world’s leading rock-and-roll cancer foundation, LHS primarily raises its funds through musical pilgrimages to majestic sites like Mt. Everest, Mt. Fuji and Machu Picchu. Rather than funding cancer research, LHS focuses on building and supporting cancer centers around the world, boosting awareness of global cancer needs, and expanding international bone marrow databases. One of LHS’s many accomplishments includes purchasing Nepal’s first mammography and internal radiation machines and funding the construction of the first children’s cancer center in Tanzania. Through its partnership with DKMS (the world’s largest marrow registry), LHS also frequently heads up bone marrow drives at concerts and major musical events like Lollapalooza, Bonnaroo Music and Arts Festival and Austin City Limits. With more than 400 drives conducted, LHS has added over 18,000 people to the national marrow database and found over 250 matches for patients in need of bone marrow transplants. 8. Organization's tax status: For Profit or Non-Profit*/Not-for-Profit* • Non-Profit (501C-3), or Not-for-Profit (501C-6) organizations, please attach current State Department of Revenue Certificate with this application. Non-profit 501c3. EIN# 26-0528852 • Does the Event benefit a charity? If yes, please name the beneficiary. Yes, the Love Hope Strength Foundation EVENT DESCRIPTION: 1. Brief description of the event and its activities: Colorado Rocks will serve as a major summer fundraiser for The Love Hope Strength Foundation. Musicians, cancer survivors, and supporters from all over the United States will gather to hike Vail Mountain and conduct performances all along the trail. Renowned musicians that will be leading the musical trek include Brett Dennen, G. Love and Cy Curnin of The Fixx, along with many other extraordinarily talented and popular musicians. After the hike, LHS will sponsor a free concert open to the public in Solaris with The School of Rock with special performances by Brett Dennen, G.Love and The Fixx. 2. Where will the event be located within the Town of Vail? The event will take place along Vail Mountain, with the major performance being held at Solaris. 3. Will any portion of the event take place outside of the Town of Vail? If yes, please explain. No 4. Will additional in-kind services be required from the Town of Vail? If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, police services, etc. (The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit.). In order for the concert in Solaris to run smoothly, LHS will look for support from the town of Vail for: • Roping off the area to control alcohol which is sold on site • Security • Mobile bars • Staging and tenting • Public restrooms • Hanging of banners 5. Is this a new or existing event? If existing, please describe the location(s) of the event in previous years and the number of years it has been produced. This is an existing an event. In the past it was called Pikes Peak Rocks and was hosted in Colorado Springs. Past performances were Michael and Kevin Bacon (The Bacon Brothers), Dashboard Confessional, White Buffalo, John Common, The Fixx and more. The event was limited in size due to national park regulations and limited lodging in the area. Love Hope Strength wishes to move this to Vail to be able to expand the event into the flagship US event for the foundation for years to come. Similar global events include concerts and hikes on Mount Everest, Mount Kilimanjaro, Mount Fuji, Machu Pichu and more. Vail will become the ‘home’ of the US hike. 6. People: • Number of participants (athletes, artists, exhibitors, etc.) anticipated: In the past this event had 200 participants. We expect, based upon the popularity and ease of access to Vail, that attendance will easily grow to 400 in year 1 with a goal of 1,000 in coming years. • Number of volunteers needed: 30 (LHS can provide from Denver based group of volunteers but prefer to pull from local resources to involve the community) • Number of event staff: 3 • Total Number of spectators/attendees anticipated and estimate: Based upon past percentages of Pikes Peaks Rocks 2010 attendees: 2% were local to Colorado 70% In-state in Denver 28% Out of State (primarily Dallas, New York, New Jersey, Los Angeles) 7. Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated We are estimating that Colorado Rocks will attract over 400 music and outdoor enthusiast to the town of Vail. Majority of our attendees from previous years were business and philanthropic professionals from the Denver area. Our estimated average annual income for past attendees was around $60,000-150,000. This year we expect our past participants from Denver and out of state to grow due to the popularity of Vail. Based upon former years we would be looking at a minimum of 200 non-Vail resident participants. With the addition of Denver based media partners we hope this number to be far higher. 8. What return on investment should the Town of Vail expect? Estimated $150,000 BUDGET: 1. Please attach a complete and detailed event budget, including anticipated revenues and expenses. 2. What % of the total event budget is the CSE being asked to fund? 3. Describe briefly how you will use the funds that you are requesting from the CSE. Special Event permit: $50 Sound Permit: $50 Staging: $250 Security: $250 Barricades: $200 Sound, Lighting, Backline: $5,000 Meal on hike for participants: $2,000 Artist production team lodging: $10,000 Artist travel: $4,000 Radio (KBCO) & Print (Backpacker magazine & Westword) Promotion: $6,000 Photographer: $1,000 Web Design: $700 Printing/Marketing Materials: $500 Total: $30,000* *$30,000 donation would place Vail as the Title Sponsor of Colorado Rocks and would give Vail Title Sponsor naming rights. Thus, Love Hope Strength would consider rebranding the event as “Vail Rocks”, rather than “Colorado Rocks”. A 3-year commitment would be required to do so and the decision would need to be made prior to the May 16 launch date. 4. Should the CSE decide not to support this event, will it still occur? Yes 5. What is the $ amount of sponsorships from alternative sources reflected in the event budget? TBD 6. What % of the total event budget do you expect the event itself to generate? (i.e. ticket sales, merchandise, food and alcohol sales, etc.) The estimated total budget is $45,220, estimated gross revenue is $125,600 7. If possible, would you intend to host the event in Vail beyond 2012? If yes, for how many years beyond 2012? Love Hope Strength is excited to call the town of Vail home to our annual Colorado Rocks event. 8. Do you anticipate requesting funding from the CSE next year? If yes, given that the CSE encourages the development of additional sponsors in order to leverage their own investments, and anticipates that as events become established they will become less reliant on public funds, what %, if any, of the total event budget do you anticipate requesting next year? Yes, if we were given a 3-year guarantee we would give Vail naming rights to the event and call it “Vail Rocks”. Love Hope Strength will continue to provide Vail with top name artists to participate and perform along the hike each year and perform a free concert, annually, with the School of Rock and special guest performances. ADDITIONAL REQUIRED ATTACHMENTS: 1. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a description of how you will track the number of lodging nights generated LHS will have lodging suggestions, group discounts and direct links posted on our website to encourage people to stay within the village at the Colorado Rocks designated hotels and allow us to track attendees. 2. Marketing plan and detailed explanation of potential for sponsorships and media exposure LHS newsletter circulation: 15,000 people LHS Facebook and Cause: 16,000 people Artist Outreach: 290,000 people Media Sponsorship: KBCO, Westword, Backpacker Promotional Outreach at LHS Events: LHS will promote Colorado Rocks at our booth during the following events…Red Rocks Concerts and Films, Arvada Center, Denver Day of Rock, WAKARUSA, Colorado Rapids, Bonnaroo, Summerland Tour and many more! 3. Previous year's event evaluation, including income and expense statement (if existing event) Attached. 4. Past or projected demographics of event attendees and spending Attached. 5. Organization rosters naming: All officers and respective positions: Shannon Foley Henn: LHS Executive Director Kelli Vossler: LHS Executive Assistant Rob Rushing: LHS Tour Manager Board of Directors and positions: James Chippendale: Board Member, President of Doodson Insurance Mike Peters: Board Member, Lead Singer of The Alarm Alex Coletti: Board Member, President of Alexi Coletti Productions Shannon Foley Henn: Board Member, Executive Director of LHS George Devanney: Board Member, President of Keywood Strategies Jules Peters: Board Member, Manager of The Alarm Colorado Rocks Demographics • On the heals of 2 successful “Pikes Peak Rocks” events, we have outgrown the mountain and are moving this ever-growing national trek to Vail Resorts where participation is limitless. • A musically charged hike up Vail Mountain to benefit the Love Hope Strength Foundation. Hike the mountain alongside musicians, cancer survivors and supporters with acoustic jams along the way. • Special performances by G Love, Brett Dennen, Cy Curnin of the Fixx, School of Rock and more. • Past participants demographics: • Age 25-45. • Philanthropic, athletic, outdoor enthusiastic, music loving, business professionals. • From Denver, Texas, California, New Jersey and New York. Item Budget Actual Flights Curnin 1000 Dennen G Love 2000 Misc 1500 Hotel Curnin 800 Dennen 800 G Love 800 Foley 800 Rushing 800 Vossler 800 Volunteer 800 Volunteer 800 Misc 3,000 School of Rock 600 Food for Trek 2,000 Wlecome Dinner 3,000 Wing headbands 2,600 T-shirts 4,400 EMT 1,000 Radios 100 Printing 500 Web Design 700 Sound 5,000 Photographer 1,000 Videographer 1,000 Stage 250 Gas 120 Water Bottles 0 Banners 500 Barricades 200 Special Event Permit 50 Sound Permit 50 Police 250 Advertising 6000 Participants 400 Registration fee 89 Title Sponsor 30000 Additional Sponsors 30000 Pledges 30000 Estimated Gross 125600 Total Expenses 43,220 Net Revenue 82,380 Love Hope Strength Profit and Loss by Class All Transactions Pikes Peak (Rocks Events) Ordinary Income/Expense Income 43300 — Direct Public Grants 43310 — Corporate and Business Grants 1,156.00 Total 43300 — Direct Public Grants 1,156.00 43400 — Direct Public Support 107,547.94 46400 — Other Types of Income 46410 — Advertising Sales -30.00 Total 46400 — Other Types of Income -30.00 47200 — Program Income 47240 — Rocks Event Trekker Expense 5,331.00 Total 47200 — Program Income 5,331.00 Total Income 114,004.94 Gross Profit 114,004.94 Expense Documentary Film Expenses 1,300.00 Donation Overage 556.00 Fundraising Expense Artist Travel 14,200.99 Contract production, promotions 8,343.06 Management Travel 660.00 Outfitters 3,710.75 Sound, lighting, backline 5,009.25 Space Rental Fee 3,350.00 Tickets 0.00 Volunteer Expense 38.70 62160 — Musician Fees 27,000.00 Total Fundraising Expense 62,312.75 Meals & Entertainment 47.46 60900 — Business Expenses 60920 — Business Registration Fees 1,350.00 Total 60900 — Business Expenses 1,350.00 62100 — Contract Services PR and Marketing 2,280.21 62100 — Contract Services - Other 76.88 Total 62100 — Contract Services 2,357.09 65000 — Operations 65020 — Postage, Mailing Service 66.59 65040 — Supplies 589.46 65050 — Telephone, Telecommunications 266.67 Total 65000 — Operations 922.72 65100 — Other Types of Expenses Artist Gift 110.00 65110 — Advertising Expenses 2,096.00 65150 — Memberships and Dues 1,531.00 65170 — Merchandise 1,911.85 Total 65100 — Other Types of Expenses 5,648.85 Total Expense 74,494.87 Net Ordinary Income 39,510.07