HomeMy WebLinkAboutTOVSpecialEventsCommissionGrantApplication
• Name of Event – Vail Valley Cup Soccer Tournament
• Proposed Dates – October 3-4, 2012
• Amount of Cash Funding Requested - $4,200
• Producing Entity:
o Shannon Moller, Executive Director and Don Dressler, President of
the Board of Directors
o Carol Johnson, Administrator, Registrar, Webmaster and Grant
Coordinator is completing the application
o PO Box 2728, Edwards, CO 81632
o Physical Office – The WECMRD Field House
o carol@vailsoccer.com
o director@vailsoccer.com
o Office phones - 970-390-7994 or 970-331-1487
o www.vailsoccer.com
o VVSC has been in business for 22 years
o Mission Statement - The mission of Vail Valley Soccer Club is to
foster physical, social, mental and emotional growth in the 10 to 18
year old youths of our community through the sport of soccer.
o Non-profit status
o Tax Payer ID# 74-2548762
• Event Description: The Vail Valley Cup is one of the premier level
Colorado Youth Soccer (CYS) events in the state attracting over 100
teams to compete at the highest level. Teams from around Colorado travel
to Vail for a weekend of competition, camaraderie and fun. Teams each
play three qualifying games, with the possibility to move onto
Championships rounds. Age groups from U11-U15 compete in both girls
and boys divisions.
• Event Location(s):
o Within the town of Vail, games take place at Ford Park, Vail
Athletic, and Vail Mountain School (VMS). In past years, we have
also had games at Donovan Park (the field is too small, so we can’t
use it anymore).
o Additional games take place at Freedom Park, Battle Mountain
High School, Singletree, Eagle-Vail and Nottingham Park.
• NO additional in-kind services are required from the TOV.
• We are entering our 13th year of the Vail Valley Cup.
• People:
o 1700 (200 of whom are locals) athletes plus their families
o 75 professional referees and their families (some of whom were
from Las Vegas and California)
o 95% in-state, 4% local, 1% out-of-state
o 4000-5000 spectators
o 150-200 volunteers
o 5 staff
o Jessica Stevens, Vail Valley Partnership Sales Manager “housing
bureau”
• The Vail Valley Cup typically brings in 1000 room nights in Eagle County
o $100,000 in revenue
o Vail lodging breakdown unavailable by October 17th deadline.
o Vail Valley Partnership will provide a Vail specific heads in beds
statistic for the 2011 Vail Valley Cup, which will be available in
November 2011. Please contact carol@vailsoccer.com should you
wish to see this breakdown.
• Benefits to the Town of Vail
o Logo on event T‐shirt
o Logo on VVSC Website
o Logo in event program (Golden Gazette)
o Heads in Beds (Vail Valley Partnership has #’s for 2011)
o Restaurants/shop spending during a normally quiet weekend
o http://www.vaildaily.com/article/20110929/NEWS/110929833- this
Vail Daily article from September 29, 2011 highlights the benefits
and ROI to the local economy
o increased sales tax revenues (2010)
• VVSC markets this event on our website and via gotsoccer.com and the
CYS Calendar of Events for sanctioned tournaments. As a result, we had
a waiting list for teams that wanted to attend.
o http://www.vailsoccer.com/page/show/56991-vail-valley-cup-2011
o hotels and lodging are offered via our website
o VVSC provided soccer photos with Vail lodging for their marketing
purposes
• Budget:
o See attached document with revenues/expenses
o VVSC plans to continue to host this event indefinitely
o The $4,200 we are requesting represents 10% of our proposed
2012 budget
o We will use the $4200 toward increased promotions for local
businesses in the Golden Gazette with editorial features and photos
showcasing shops and restaurants and overall increased marketing
efforts to help local businesses.
o We will also use the funds to help pay for the Golden Gazette sales
representative.
o VVSC is looking for additional sponsors as well including Slifer
Smith and Frampton to help off-set our referee fees ($13,000 line
item in 2012 budget)
• VVSC Board of Directors:
o Don Dressler, President, VVSC Board
o Tom Frye, Vice President
o Craig Ferraro, Treasurer
o Barb Wilson, Secretary
o Toni McCabe
o Joel Rabinowitz
o Kerry Skidmore
• VVSC Staff:
o Shannon Moller, Executive Director
o Carol Johnson, Administrator, Registrar, Webmaster, Marketing
o Jodi Teague, Tournament Co-Director and Accounting
o Betsy Laughlin, Tournament Co-Director
o Tom Frye, Referee Assignor
• Vail Valley Cup Marketing, Sponsorships, In-Kind
Donations, Partners
o Golden Gazette (printed by the Vail Daily at 50% cost)
Hire a 2012 VVSC sales representative to increase Golden
Gazette exposure for Vail businesses
Advertise Vail Restaurants with a coupon program to drive
athletes and their families to dine
Advertise Vail shops with a coupon program to drive athletes
and their families to shop
o National soccer website tournament listings - free
o CYS tournament calendar of events – free
o Repeat customers
o Email invitations to teams
o Calendar of events on www.gotsoccer.com – a national site for US
youth soccer
o Sponsorship packages – see attached
o Vail Resorts and East West Partners provide complimentary
lodging for refs
o In-kind donations from VRD, Eagle County School District,
WECRMD, Town of Avon, Singletree Homeowners Association for
all 14 fields utilized at approximately $150/field ($2400/field, a
savings of $33,600)
o The Steadman Clinic provides 8 on-site trainers to respond to
injuries
o Vail Honeywagon provides services at cost
o Beaver Creek Resort Company provides tents