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 • Name of Event – Vail Valley Cup Soccer Tournament • Proposed Dates – October 3-4, 2012 • Amount of Cash Funding Requested - $4,200 • Producing Entity: o Shannon Moller, Executive Director and Don Dressler, President of the Board of Directors o Carol Johnson, Administrator, Registrar, Webmaster and Grant Coordinator is completing the application o PO Box 2728, Edwards, CO 81632 o Physical Office – The WECMRD Field House o carol@vailsoccer.com o director@vailsoccer.com o Office phones - 970-390-7994 or 970-331-1487 o www.vailsoccer.com o VVSC has been in business for 22 years o Mission Statement - The mission of Vail Valley Soccer Club is to foster physical, social, mental and emotional growth in the 10 to 18 year old youths of our community through the sport of soccer. o Non-profit status o Tax Payer ID# 74-2548762 • Event Description: The Vail Valley Cup is one of the premier level Colorado Youth Soccer (CYS) events in the state attracting over 100 teams to compete at the highest level. Teams from around Colorado travel to Vail for a weekend of competition, camaraderie and fun. Teams each play three qualifying games, with the possibility to move onto Championships rounds. Age groups from U11-U15 compete in both girls and boys divisions. • Event Location(s): o Within the town of Vail, games take place at Ford Park, Vail Athletic, and Vail Mountain School (VMS). In past years, we have also had games at Donovan Park (the field is too small, so we can’t use it anymore). o Additional games take place at Freedom Park, Battle Mountain High School, Singletree, Eagle-Vail and Nottingham Park. • NO additional in-kind services are required from the TOV. • We are entering our 13th year of the Vail Valley Cup. • People: o 1700 (200 of whom are locals) athletes plus their families o 75 professional referees and their families (some of whom were from Las Vegas and California) o 95% in-state, 4% local, 1% out-of-state o 4000-5000 spectators o 150-200 volunteers o 5 staff o Jessica Stevens, Vail Valley Partnership Sales Manager “housing bureau” • The Vail Valley Cup typically brings in 1000 room nights in Eagle County o $100,000 in revenue o Vail lodging breakdown unavailable by October 17th deadline. o Vail Valley Partnership will provide a Vail specific heads in beds statistic for the 2011 Vail Valley Cup, which will be available in November 2011. Please contact carol@vailsoccer.com should you wish to see this breakdown. • Benefits to the Town of Vail
 o Logo
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 o Restaurants/shop
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weekend o http://www.vaildaily.com/article/20110929/NEWS/110929833- this Vail Daily article from September 29, 2011 highlights the benefits and ROI to the local economy o increased sales tax revenues (2010) • VVSC markets this event on our website and via gotsoccer.com and the CYS Calendar of Events for sanctioned tournaments. As a result, we had a waiting list for teams that wanted to attend. o http://www.vailsoccer.com/page/show/56991-vail-valley-cup-2011 o hotels and lodging are offered via our website o VVSC provided soccer photos with Vail lodging for their marketing purposes • Budget: o See attached document with revenues/expenses o VVSC plans to continue to host this event indefinitely o The $4,200 we are requesting represents 10% of our proposed 2012 budget o We will use the $4200 toward increased promotions for local businesses in the Golden Gazette with editorial features and photos showcasing shops and restaurants and overall increased marketing efforts to help local businesses. o We will also use the funds to help pay for the Golden Gazette sales representative. o VVSC is looking for additional sponsors as well including Slifer Smith and Frampton to help off-set our referee fees ($13,000 line item in 2012 budget) • VVSC Board of Directors: o Don Dressler, President, VVSC Board o Tom Frye, Vice President o Craig Ferraro, Treasurer o Barb Wilson, Secretary o Toni McCabe o Joel Rabinowitz o Kerry Skidmore • VVSC Staff: o Shannon Moller, Executive Director o Carol Johnson, Administrator, Registrar, Webmaster, Marketing o Jodi Teague, Tournament Co-Director and Accounting o Betsy Laughlin, Tournament Co-Director o Tom Frye, Referee Assignor • Vail Valley Cup Marketing, Sponsorships, In-Kind Donations, Partners o Golden Gazette (printed by the Vail Daily at 50% cost)  Hire a 2012 VVSC sales representative to increase Golden Gazette exposure for Vail businesses  Advertise Vail Restaurants with a coupon program to drive athletes and their families to dine  Advertise Vail shops with a coupon program to drive athletes and their families to shop o National soccer website tournament listings - free o CYS tournament calendar of events – free o Repeat customers o Email invitations to teams o Calendar of events on www.gotsoccer.com – a national site for US youth soccer o Sponsorship packages – see attached o Vail Resorts and East West Partners provide complimentary lodging for refs o In-kind donations from VRD, Eagle County School District, WECRMD, Town of Avon, Singletree Homeowners Association for all 14 fields utilized at approximately $150/field ($2400/field, a savings of $33,600) o The Steadman Clinic provides 8 on-site trainers to respond to injuries o Vail Honeywagon provides services at cost o Beaver Creek Resort Company provides tents