HomeMy WebLinkAbout2011 Vail Kids Adventure Race ROI2011 Vail Kids Adventure Race ROI*
Number of Event Participants: 186
Average Number of people in group: 4
Total number of event-specific spectators: 558
Incremental Room Nights:
# of participants: 186
Percentage of participants using a hotel in Vail: 13.4%
Average night stay in Vail: 3
Total Incremental Room Nights: 75
Incremental Spending:
Estimated total attendance: 558
Average amount spent per person: $125
Number of days in Vail: 3
Subtotal spent on event days: $209,250
Average lodging price per night: $150
Incremental room nights: 75
Subtotal spent on lodging: $11,250
Total Estimated Incremental Spending: $220,500
Town of Vail ROI
Town of Vail CSE Investment: $5,000
Incremental Spending Generated: $220,500
TOV Sales Tax (4%): $8,820
TOV Lodging Tax (1.4%): $3,087
Total TOV tax income: $11,907
TOV Return on Investment: 2.38 to 1
*Information is based on 2011 post-event survey emailed to participants.