HomeMy WebLinkAboutCSE Vail Grand Grant ApplicationVail Commission on Special Events
2012 Funding Application
Name of Event: 2012 Colorado Grand Finish Line and Concours
Proposed Dates: Friday, September 14 and Saturday, September 15, 2012
Amount of Cash Funding Requested: $5000.00
Producing Entity:
1. Tom Horan – President of the Board
2. Angelina Getchel – Administrator/Event Coordinator
3. The Colorado Grand
c/o Angie Getchel
PO Box 2013
Grand Lake, CO 80447
4. Phone: (970) 531-9171
Fax: (970) 627-3262
info@coloradogrand.org
5. http://www.co1000.com
6. 2012 will be the 24th year of the Colorado Grand
7. Mission Statement: The Colorado Grand strives to bring together car
enthusiasts in order to raise funds for Colorado charities while enjoying the
natural beauty of Colorado.
8. Tax Status
a. 501(c)3 Organization
b. Colorado State Patrol Family Foundation; Robert Sutherland Foundation;
Pieta House, Association for Community Living; Morgan Adams;
Provident Flight for Life; Central Visitation Program and many others
with $3 million dollars given and over $1 million to the Colorado State
Patrol Family Foundation.
c. Tax Payer ID #84-1115630
Event Description:
1. The Colorado Grand is a vintage and historic race car tour of Colorado. The
event takes place the third week of September each year and is limited to 95
participants. Many of the participating vehicles spend the other 51 weeks of
the year in museums or other similar tours. The event begins and ends in the
Town of Vail, with the Vail Cascade acting as our host property. We are
asking for funding for the Finish Line (traditionally taking place at the east
end of Lionshead Mall) on Friday afternoon, and the Concours (car show) that
will take place Saturday Morning.
2. The Finish Line will be at the east end of the Lionshead Mall and the
Concours will be staged throughout the Lionshead Mall and Arrabelle Square
or within Vail if construction prohibits Lionshad Mall as the venue.
3. After leaving Vail on Tuesday, the event will tour through Colorado returning
to Vail for the Finish Line on Friday.
4. In Kind Services requested from the Town of Vail include:
a. Police/Code Enforcement
i. Facilitate the Finish Line Drive through on Friday and load in and
out of the vehicles for the Concours on Saturday
b. Public Works
i. Provide addition receptacles and staff for trash removal during
the event
ii. Lower bollard at the west end of the mall to allow cars to make a
full loop through the mall and park on the mall
iii. Have staff available to relocate flower receptacles and benches as
needed for the Concours
c. Transit
i. Reroute busses from East Lionshead bus stop Friday afternoon and
Saturday until 2:00
ii. Allow vendor trailer parking at Lionshead RV Lot and softball
parking area
d. Fire Department
i. Schedule walkthrough prior to event to confirm placement of
vehicles to code.
5. This is an existing event. 2012 will be the 24th year of the event in Eagle
County and the 9th year in Vail.
6. People:
a. Number of Participants – up to 95 vehicles (190 people)
b. Sponsors – 7 (21 people)
c. Staff and Board Members – 17
d. Colorado State Patrol – 8
e. Volunteers needed – 10
f. Total Number of attendees – 1000
i. Local 50%
ii. In State 35%
iii. Out of State 15%
7. Potential Benefits to the Town of Vail – approximately 120 participant rooms,
50 attendee rooms. The Finish Line and Concours will encourage participants
and attendees to spend extra time in Lionshead and Vail to visit the shops and
restaurants.
8. Non-Local Attendees will receive email marketing blast
BUDGET:
1. Complete Event Budget attached
2. 10% of the total event budget requested from the CSE.
3. Funds will be used to hire entertainment, provide décor, advertise event,
plaques and gifts for finishers, purchase required oil pans, provide placards for
each car, brunch for entrants and guests, and volunteer gifts, overnight stays,
dinner and brunch.
4. The event will occur if not funded by the CSE though with less impact
5. Other sponsorship dollars equate to 90%
6. No sales will be conducted; the event is free to the public. The event is non-
income producing
7. The event is expected to continue in Vail indefinitely
8. We do anticipate asking for funding in the future at 10% of the total budget
ATTACHMENTS:
1. We will do a mass mailing to all contacts within the Colorado Grand database
with suggested lodging within the Town of Vail.
2. Marketing Plan and Media – Attached
3. The event for 2011 will be heard by the Town of Vail on November 2 and
income/expense statement will be provided at that time
4. Demographics not available
5. Organization Roster – Attached
2012 – Projected Budget
Revenue
Town of Vail CSE Grant $5,000
Sponsorships $40,000
Total Revenue $45,000
In Kind Revenue
Lionshead Merchant Association – Marketing
Expense
Advertising
Signs $400
Programs and Brochures $400
Newspaper $750
Website $750
Mailing $900
Entertainment $2,500
License and Insurance $5,180
Miscellaneous Expense $1,500
Ground Protection $500
Participant Brunch $17,000
Finish Line Gifts $9,800
Staff $2,500
Tent Rental $150
Travel and Lodging $2,170
Total Expense $45,000
Marketing and Media Plan –
Vail Daily and Vail Mountaineer Ads Sunday, Thursday and Friday before the event.
TV8 and Plum TV interviews the Sunday before the event, Friday and Saturday of the
event.
Event Poster to include Finish Line and Concours information.
Email and Direct mail to all Grand Participants, Lionshead Merchant Association mailing
list.
Organization Roster:
The Colorado Grand Board of Directors
Tom Horan - Chairman
Terry Hefty - Treasurer
Tom Ellis - Eligibility, Technical Support
Frank Barrett - Route Planner, Media Relations and Charities
Steve Meyer - Chairman Emeritus
Eddie O' Brien - Community Liaison and Charities
Phil Shuey – Secretary, Auction
Phil Shires - Advertising and Sponsorship
Don Shires - Route Book
Paul Gilpatrick - Concours d'Non-Elegance
Captain Jeff Goodwin -Colorado State Patrol Contact
Consulting Professionals
Angie Getchel – Administrator/Event Coordinator
Bill Neale - Artist
John Waugh - Photography
Hutman Media - Videograhy
Mechanics
Tom & Kris Ellis
Bruce Biggs
Bonnie & Reah Mortimer
Nick Sorenson
Gary Okoren
Sponsor Representatives
Michael Kunz, Nate Lander, Larry Printz, Jim Dlapa - Mercedez-Benz
Paul Schneider, Adam Smith and Tom Papadapolous - Hagerty Insurance
Jeff Mamorsky, Paul Alter - Greenberg Traurig
Dan Warrener, Rob Myers - RM Auctions
Michael and Shereen Pollak, Damon Gross - Hyde Park
Marc Hruschka, Mike Fink - Chopard
1989-2009 Colorado Grand Donations
1989-2008 2009 Totals
Colorado State Patrol
Family Foundation $1,700,000 $52,000 $1,052,700
Bethel House/Pieta House $316,000 $316,000
Robert Sutherland
Foundation $292,500 $29,000 $321,500
Small Town Charities $180,500 $180,500
Small Town Scholarships $163,000 $14,000 $177,000
Provenant Flight For Life $118,500 $118,500
Project Challenge $116,000 $116,000
Central Visitation Program $72,000 $72,000
CASA of Continental Divide $63,000 $5,000 $68,000
Association for
Community Living $50,450 $50,450
Summit Hospital $34,000 $34,000
Jimmie Huega Center $30,000 $30,000
Aging Well N. Colorado $28,500 $5,000 $33,500
North Park/Walden
Medical Center $26,000 $26,000
Meeker Pioneer Hospital $20,000 $20,000
Medicine Horse Foundation $19,000 $19,000
Brain Injury Foundation $18,930 $18,930
Komen Breast Cancer
Foundation $16,500 $16,500
Hospice of St. John $16,200 $16,200
The ARC of Arapahoe
& Douglas $13,500 $13,500
Colorado Head
Injury Foundation $12,400 $12,400
Salida Rotary (band shell) $12,000 $12,000
Morgan Adams Foundation $10,000 $10,000
Ridgway $9,500 $9,500
Lake Dillon Arts $9,000 $9,000
Lake City Medical Center $22,000 $5,000 $27,000
Alzheimer's Association $7,200 $7,200
Crested Butte Area
Mountain Rescue $6,000 $6,000
City of Durango $5,000 $5,000
North Fork Ambulance $8,675 $8,675
Salida Hospital Foundation $5,000 $5,000
Others $86,369 $86,369
Annual Totals $2,759,749 $128,675 $2,888,424