The URL can be used to link to this page

Home My WebLink AboutTAC CSE 2012 application REVISED The America Cup International Fly Fishing Tournament www.theamericacup.com VAIL COMMISSION ON SPECIAL EVENTS 2012 EVENT FUNDING APPLICATION _ NAME OF EVENT The America Cup International Fly Fishing Tournament _ PROPOSED DATE(S) Event September 20‐23, 2012 _ AMOUNT OF CASH FUNDING REQUESTED $7,500.00 _ PRODUCING ENTITY: America Cup, Inc. 45‐3694925 1. President or Executive Director’s Name John Knight 2. Name and Title of Person Completing the Application John Knight 3. Business Address: Please include the physical address as well as the mailing address America Cup, INC Mailing ‐ PO Box 6084, Vail, CO 81658 Physical – 1710 Main St Minturn CO 81645 4. Contact Info: John Knight ‐∙ Telephone: home 970‐827‐4142 cell 970‐376‐5703 ∙ E‐Mail Address jknight@theamericacup.com 5. Event and/or Organization WEBSITE http://www.theamericacup.com 6. Number of years your organization has been in business 4 years 7. Mission Statement "To promote amateur competitive fly fishing in the US, while supporting Project Healing Waters and like organizations though charitable contributions, fly fishing clinics, and education.” 8. Organization's tax status: nonprofit ‐ form 1023 is in the review phase ∙ Non‐Profit (501C‐3), or Not‐for‐Profit (501C‐6) organizations, please attach current State Department of Revenue Certificate with this application ∙ Does the Event benefit a charity? If yes, please name the beneficiary Project Healing Waters http://www.projecthealingwaters.org/html/501c.html ∙ Tax Payer ID# 45‐3694925 EVENT DESCRIPTION: 1. Brief description of the event and its activities A four (4) day fly fishing tournament on local rivers around Vail, CO. The 2011 summer season will have The America Cup committee member providing a weekend clinic on the tournament and controller training via Gore Creek Fly Fisherman, in Vail Village. The America Cup will be attended by an all‐star cast of the world’s finest Fly Fishermen. Past teams included: Ireland, Poland, Hungary, Australia, Japan and the United States. Several countries have multiple teams entering the competition with male and female participants. The America Cup is also proud to promote the participation of three youth teams that bring the traditions to a new generation of anglers. As well as an Adaptive Team. All anglers will be provided discount lodging in a Vail proper hotel. Also – a lodging special will be provided and marketed to all volunteers to come stay in Vail for the event. 2. Where will the event be located within the Town of Vail? Hotel headquarters will be bid by town proper hotels. The event volunteer training and registration and registration party will be in Vail Village. The tournament fishing will be in local rivers around Vail. 3. Will any portion of the event take place outside of the Town of Vail? If yes, please explain. Yes – we need large rivers and miles of water to host a 75‐100 angler tournament. 4. Will additional in‐kind services be required from the Town of Vail? NO If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. (The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit. 5. Is this a new or existing event? If existing, please describe the location(s) of the event in previous years and the number of years it has been produced. Event has been hosted by the Town of Frisco for 2008, 2009, 2010 and by the Town of Vail in 2011. Event has been run 4 years consecutively. 6. People: Number of participants (athletes, artists, exhibitors, etc.) anticipated 80 daily for 3x days Number of volunteers needed 75‐100 daily for 3x days Number of event staff 15 daily for 3x days Total Number of spectators/attendees anticipated and estimate: 200 daily for 3x days % 30 Local % 30 In‐state (non‐local) % 40 Out of State The America Cup 2012 Budget Planner September 20‐23 2012 Thu ‐ Fri ‐Sat ‐ Sun number of teams16580 number of controllers80for 3 days24080 anglers + 80 volunters + 20 support staff = 180 people per number of vans/buses5for 3 days15 VendorDetailunitsunit pricetotalDescription Income SponsorTOVTown of Vail17,500.00$ 7,500.00$ Title Sponsorship ‐ website, all magazine ads, logo or name pay to playn/aTeams 161,800.00$ 28,800.00$ Paying teams of 5 members per team ‐ team fee = $1800 SponsorshipsLocal sponsorsCash Sponsorships151,000.00$ 15,000.00$ Solicit companies to support event thru donatations Income Total51,300.00$ TOV funding 14% of event Expenses Operating VendorDetailunitsunit pricetotalDescription Box Lunch Vendorlunches ‐ daily box lunches 3 days 31,800.00$ 5,400.00$ Drivers, competitors, volunteers Safeway ‐ VailWater ‐ water drinking bottles9000.35$ 315.00$ 2 bottles per day * 150 = 300 * 3 days = 900 Ace Hardware ‐ VailHolding buckets255.00$ 125.00$ 5 gal buckets ‐ Home Depot ‐ fish hold if short volunteers Ace Hardware ‐ VailBeat Markers1300.00$ 300.00$ stakes, spray paint, tape, Sector meeting signage 200' markers Balls MarketingTAC 2011 T Shirts22010.00$ 2,200.00$ swag for anglers / volunteers Balls MarketingTAC 2011 Fishing cap22012.00$ 2,640.00$ swag for anglers / volunteers All About PinsTAC 2011 Pins2202.22$ 488.40$ swag for anglers / volunteers Evergreen LodgeRegistration room rental / food12,000.00$ 2,000.00$ Room rental, finger foods, beat drawing Office DepotBadges380.00$ 240.00$ TAC staff , Anglers, ect ‐ lanyard style Office Depot 100 pkgs Timberline ToursTip Drivers of shuttle buses7100.00$ 700.00$ 10 van ‐ 2.5 days 100 allocated each ‐ long hours and duties Timberline ToursShuttle Bus Fee16,500.00$ 6,500.00$ 5 ‐ 24 person coach buses / 3 days + driver (must use outfitter) Safeway ‐ VailController Kits2100.00$ 200.00$ extra zip locks, pens, clip boards Evergreen LodgeAwards Party15,000.00$ 5,000.00$ Venue rental, food for 150 Evergreen LodgeLodging for event staff16150.00$ 2,400.00$ Lodging for 3 sector judges for 4 nights ‐ 16 nights Southwest Fly FishingSouthwest Fly Fishing magazine adver1850.00$ 850.00$ Southwest Fly Fishing Sep issue distribution 51,000 Southwest Fly FishingSouthwest Fly Fishing magazine adver1850.00$ 850.00$ Southwest Fly Fishing May issue distribution 51,000 Southwest Fly FishingSouthwest Fly Fishing magazine adver1850.00$ 850.00$ Southwest Fly Fishing July issue distribution 51,000 Fly Rod and ReelFly Rod and Reel magazine advertising11,100.00$ 1,100.00$ Fly Rod and Reel ‐ Summer distribution 102,000 Fly Rod and ReelFly Rod and Reel magazine advertising11,100.00$ 1,100.00$ Fly Rod and Reel ‐ Fall distribution 102,000 TV8Local TV 8 interviews4100.00$ 400.00$ TV shoots and bringing foreign anglers to show Gore Creek Fly FishermanWhite event fly fishing shirt2030.00$ 600.00$ Event shirts ‐ matching white fly fishing with logo Eagle Embroidery2011 event shirts logo2015.00$ 300.00$ logos placed on shirts High Country Custom ImpressioTAC CUP 1 st place team1225.00$ 225.00$ 1 large Cup for Team 1st engraving both High Country Custom ImpressioTAC CUP 1st place individual1225.00$ 225.00$ 1 large Cup for 1st place individual Arrow InsuranceInsurance ‐ Liability1425.00$ 425.00$ event liability coverage insurance, with per venue riders JBs T Shirts ‐ Loch Style eventJune 2012 Loch Tournament3012.00$ 360.00$ Loch Me Amadeus ‐ test run for putin/take out, rowers, rules, Town of AvonTown of Avon park use fees1250.00$ 250.00$ July father's day event and Sept event, deck rental CDOWForest Service Usage Fee1200.00$ 200.00$ DOW / Towns / Glenwood Springs Office Sylvan Lake State ParkDaily Parking passes for volunteers/dr307.00$ 210.00$ Daily parking passes for 3 days for 10 vehicles a day Sylvan Lake State Parkcabin rental for site judges4140.00$ 560.00$ Cabin 1 to be rented to house judges to watch over boats for 4 Office DepotPoster board for party/daily scores112.00$ 12.00$ to display printed results / cork board and pins Riverside TrophiesMedal for winners ‐ teams and individ1820.00$ 360.00$ 3 team = 15 / 3 individual = 18 / riverside trophies Darrell Safeway ‐ VailFormula 409 ‐ 2 bottles per team165.00$ 80.00$ For ANS control and cleaning of gear ‐ 1 gal per team Vail Valley Partnership Vail Valley Partnership membership1600.00$ 600.00$ Includes inclusion on volunteer insert and mailer list Office DepotPrinter Ink / paper for event need240.00$ 80.00$ 1 Black/ 1 Color for event scoring printing James LambAccountant fees1‐$ ‐$ Tax preparation and filing James LambFiling fees for LLC1‐$ ‐$ James Lamb Copy CopyVolunteers need handouts/cards5000.50$ 250.00$ color, 2 sided. 4 cut from letter page of 100lbs stock handouts USPSPostage5000.29$ 145.00$ post card stamps Copy CopyPrinting needs ‐ docs, posters, banner11,500.00$ 1,500.00$ Release Forms, Agendas, Maps, handouts by venue, Constant ContactsConstant Contacts annual1600.00$ 600.00$ web based email marketing = $50 per month Godaddy.comWeb Hosting annual1450.00$ 450.00$ Godaddy.com website hosting, domains for .com, .net, .org, site analytics Boat movers ‐ 16Gas allowance to move boats5200.00$ 1,000.00$ 16 boats ‐ 8 Nottingham ‐ 8 Sylvan and return to owners ‐ move them in and then out John KnightJohn Knight expenses ‐ mileage only11,500.00$ 1,500.00$ Mileage for total event 2,389 mile * .0 555 = 1325.90 (for 2011) Bank of the WestBank service charge 5.00 per month125.00$ 60.00$ Bank of the West Expenses Total43,650.40$ Total IncomeTotal Income51,300.00$ COGSGOGS‐$ no items are sold at the event Operating ExpensesOperating Expenses43,650.40$ 5,000.00$ Project Healing Waters Donation Target Total NOITotal NOI2,649.60$ The America Cup International Fly Fishing Tournament www.theamericacup.com 7. Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated 70 rooms per night for 4 nights = 280 room nights and spending of approx. $112,683 total. 8. What mechanism are you using to direct non‐local attendees to Vail lodging options? Website, Constant Contacts email campaigns, trade magazine ads and National and State Trout Unlimited event calendars. 9. What return on investment should the Town of Vail expect? ROI of $10k invested is approximately $112,683 The America Cup 2012 VailAttendee Spending Forecast 2012 Revised 10/31/11 Wed ‐ 19thThu ‐ 20thFri ‐ 21thSat ‐ 22thSun ‐ 23thTotals anglers daily spend day 1daily spend day 2daily spend day 3daily spend day 4daily spend day 5 1 person198198123123228870.00$ room 70room 70room 70room 70room 70 breakfast13breakfast13breakfast13breakfast13breakfast13 115anglers/support lunch 15lunch 15lunch 0lunch 0lunch 080 + 35 support dinner 20dinner 20dinner 20dinner 20dinner 25anglers/support trinkets 80incidentals80incidentals20incidentals20incidentals120100,050.00$ Other spendingfishing licenses1680fishing gear50006,680.00$ shop survey 80 * 21 based off 2011 ThuFriSatSun volunteers Wed ‐ 19thThu ‐ 20thFri ‐ 21thSat ‐ 22thSun ‐ 23th 1 persondaily spend day 10218143143243747.00$ 0room 70room 70room 70room 70 0breakfast13breakfast13breakfast13breakfast13 30Volunteers staying in Vail 0lunch 15lunch 0lunch 0lunch 0 0gas20gas20gas20gas200dinner 20dinner 20dinner 20dinner 2022,410.00$ volunteers 0incidentals80incidentals20incidentals20incidentals120 Rooms per night for 4 nights 129,140.00 $ TOV gross revenue 704 280 145 / 2 = ~70 . 7,500.00 $ TOV funding room nights 6,457.00 $ 10% spending not in Vail 115,183.00 $ TOV ROI The America Cup International Fly Fishing Tournament www.theamericacup.com 2. Describe briefly how you will use the funds that you are requesting from the CSE. We will use the funds to promote the event by funding our marking budget to place trade magazine ads showing event is in Vail, CO and as a destination event to come spend a few days/nights in Vail with The America Cup. 3. Should the CSE decide not to support this event, will it still occur? Yes – Event would accept a lesser amount if total request was not available $7,500.00 would get event locked in if needed. Could reduce some budget items if required. 4. What % of the total event budget is the CSE being asked to fund? 19% (10k of 41k) 5. What is the $ amount of sponsorships from alternative sources reflected in the event budget? $3,000.00 6. What % of the total event budget do you expect the event itself to generate? (i.e. ticket sales, merchandise, food and alcohol sales, etc.) 70% Team entry fees 7. If possible, would you intend to host the event in Vail beyond 2011? If yes, for how many years beyond 2012? Next 10 years and beyond. We want a sustainable relationship with Vail. 8. Do you anticipate requesting funding from the CSE next year? If yes, given that the CSE encourages the development of additional sponsors in order to leverage their own investments, and anticipates that as events become established they will become less reliant on public funds, what %, if any, of the total event budget do you anticipate requesting next year? $10,000.00 ADDITIONAL REQUIRED ATTACHMENTS: 1. Marketing plan and detailed explanation of potential for sponsorships and media exposure. See attached below 2. Previous year's event evaluation, including income and expense statement (if, existing event). See attached below 3. Past or projected demographics of event attendees and spending. See attached below 4. Organization rosters naming: All officers and respective positions John Knight – owner 100% Board of Directors and positions We have a supporting staff called – The America Cup Action Committee Jodi Knight volunteer coordinator Chris Sandoski sector judge Bob Streb sector judge Ben Metcalf nonprofit coordinator Senta Schleder sector judge The CSE appreciates the inclusion, in electronic format please, of any additional support materials such as DVD’s, programs, news articles and other printed materials. Denver Post article at end of this application Videos of event posted on youtube.com, please watch these short videos to learn more about our great event. http://www.youtube.com/watch?v=28wgVGKVgC4&feature=player_embedded http://www.youtube.com/watch?v=UnhEmFnYxYM&feature=player_embedded The America Cup International Fly Fishing Tournament www.theamericacup.com ADDITIONAL REQUIRED ATTACHMENTS: 1. Marketing plan and detailed explanation of potential for sponsorships and media exposure. Controller Practice and Event Awareness – in Vail Village All volunteer training will be in Vail, Co at the Gore Creek Fly Fisherman store in Vail Village. It will take about 30 minutes to go through the rules, scoring and measuring process. **volunteer training / event information by person from The America Cup committee July ‐ Sundays at 12 noon August ‐ Sundays at 12 noon September ‐ Sundays at 12 noon We will man, 1 hour, information and controller sessions throughout the summer season in Vail Village We will promote event, lodging specials for event, and Invasive species awareness Trade Magazines Full page event ad in each of the following magazines ‐ promoting Vail as destination event Fly Fisherman free ad Fly Rod and Reel Fly Fishing South West Colorado TU Fall edition tbd TV ‐ potential for the following: WFN World Fishing Network ‐ TV Best and Worst of Tred Barta ‐ Versus TV Sponsorships for gear Ross Reels / Scientific anglers Fishpond / Rio / Dr Slick Team Caddis Fly Rods ‐ Germany Smith Optical Eyewear Troutledgend.com ‐ national competitive fly fishing site ‐ pushing the sport of Fly Fishing Colorado Rockies Electronic We use Constant Contacts and have over 600 good email addresses we have collected over the past 3 years. Website Traffic and Visibility www.theamericacup.com Website traffic stats show: Jan 01, 2011 > Oct 17, 2011 at total of 22,273 Visitors, 11,786 Unique Visitors Town of Vail Vacation Publications Town of Vail website and calendar The America Cup International Fly Fishing Tournament www.theamericacup.com The America Cup International Fly Fishing Tournament www.theamericacup.com ADDITIONAL REQUIRED ATTACHMENTS: 2. Previous year's event evaluation, including income and expense statement (if, existing event). Lessons Learned  Partner with local outfitter to have them do transportation and provide the licensed drivers, as well.  Outsource daily box lunch needs to get volume discount.  Utilize main hotel as registration area or very close by location.  Buy permits each year on rivers (whether using venue or not), as no new permits are available.  Keep working closely with Colorado TU to build sustainable message and relationship.  Create nonprofit entity for event and change status to encourage more donor participation. The America Cup International Fly Fishing Tournament www.theamericacup.com The America Cup International Fly Fishing Tournament www.theamericacup.com ADDITIONAL REQUIRED ATTACHMENTS: 3. Past or projected demographics of event attendees and spending. 2011 is below The America Cup International Fly Fishing Tournament www.theamericacup.com Green Events checklist The America Cup International Fly Fishing Tournament www.theamericacup.com The America Cup International Fly Fishing Tournament www.theamericacup.com THE DENVER POST - OUTDOORS Fly-fishing tournament raises bar along with questions By Scott Willoughby The Denver Post POSTED: 09/21/2011 01:00:00 AM MDT The Colorado River gives up a brown trout to Steve Good of Philadelphia during the America Cup tourney. (Scott Willoughby, The Denver Post ) VAIL — Whatever your opinion may be of competitive fly-fishing, there's no arguing the math. Like most contests, the America Cup International Fly Fishing Tournament that passed through Eagle and Summit counties last weekend was all about putting numbers on the scoreboard. But this trout fishing contest put up numbers unlike any ever imagined in Colorado. "We ended up with a total fish count for three days of 2,189 scored fish, meaning at least 20 centimeters, or 8 inches, or more. On Friday alone, the fish count was 1,122," said tournament producer John Knight of Minturn. "It's really an anomaly to see these guys pound this water like this. I've never seen fish numbers like this, and I've competed for years." About 70 competitors from as far as Ireland and Japan took part in the fourth annual event that landed in Vail for the first time and showcased the Colorado and Blue rivers along with Sylvan Lake near Eagle and Nottingham Lake in Avon. Using the rigid FIPS-Mouche rules of international competition, the anglers were forbidden from using split shot or strike indicators, yet plucked fish from the water like magicians pulling rabbits from a hat, over and over and over again. "There's tricks to everything," said Rob Kolanda of Littleton, the individual tournament champion and member of winning Team Emerger. "In fly-fishing, everything is 'match the hatch.' But the secret is good presentation. This is about triggering fish, when there isn't necessarily a hatch there to match. It's about triggers within the flies that you are using and the aspects of the fly that catches the fish's attention — is it a bead, is it a particular color, size and shape? It all figures in." Kolanda, who also competes for Fly Fishing Team USA, understands that not all anglers will look at his feat with admiration. He's heard the peanut gallery commentary that there's no place in the fly-fishing world for competition, that catching trout under such demanding circumstances somehow cheapens the experience. And he's OK with it. After 16 years managing a fly shop, the current equipment sales rep who began competing five years ago respectfully disagrees, noting that it's not only good for business, it's good for the sport. The America Cup International Fly Fishing Tournament www.theamericacup.com "This is really about the mechanics of the sport. It's a separate side of it," Kolanda said. "It's not for everybody. I'm not going to tell everybody that it's good for you or you should try to fish this way. But at the same time, even if you're a guy that likes to do suspension fishing with an indicator and split shot, if you're able to look at a different aspect of the sport and are able to understand how other people are catching fish, it will probably make you a better indicator fisherman. "So, as a student of the sport, there are things that you take and learn from." Despite the prevailing notion that many of the fly-fishermen in Vail last weekend can be considered among the best in the world, the most common characteristic shared between them is a willingness to learn. Competing in teams of five, anglers from overseas opened their fly boxes and traded techniques with local fishermen in a real-time information exchange to put the blogosphere to shame. "Of course, you experiment, but you rely on your teammates as well," said Todd Oishi of Vancouver, who joined fishermen from Ireland, Poland, Italy and Colorado on Team Emerger. "That's why this is a team sport more than an individual sport. If the team does well, then the individual does well. But if you go at it the other way, when an individual just does well on his own, it's a recipe for failure." Despite the presence of the top individual angler, the international composition of Team Emerger dispelled any notion of home-field advantage in the event. The tournament's second-place team traveled from Wyoming, while the third-place team out of 16 was a group of Front Range fishermen calling themselves Team Caddis. "The sport is really evolving right now, so the advantages are getting slimmer and slimmer for any team. That whole 'home field' thing is really minor," said Chris Galvin, who was joined on Team Caddis by Dzifa Glymin, Riley Cotter, Jeremy Sides and Ben Metcalf. "It's like going to play tennis in France. The food is a little different, people talk funny, but it's still tennis and eventually you figure it out. Only in this case, it's fishing." Read more:Fly-fishing tournament raises bar along with questions - The Denver Posthttp://www.denverpost.com/outdoors/ci_18940829#ixzz1b4wS05DZ Thank you *Town of Vail – Thank you for allowing me to submit my event. Please contact me for any questions or clarifications. John Knight The America Cup International Fly Fishing Tournament PO Box 6084 Vail, CO 81658 Email jknight@theamericacup.com c 970‐376‐5703 h 970‐827‐4142 www.theamericacup.com