HomeMy WebLinkAboutRace Recap - Divas Half Marathon - VailDIVAS HALF MARATHON
Vail, CO –August 19-21, 2011
Event Demographics –Vail
August 19-21, 2011
Event%Number
HalfMarathon86%808
5K14%131
Total939
Age Breakout%Number
19 and Under3%28
20-2922%204
30-3937%346
40-4924%229
50-5911%103
60 and Over3%29
Total939
Gender
Breakout
%Number
Female99.3%932
Male0.7%7
Total939
Event Demographics –Vail
August 19-21, 2011
HouseholdIncome%Number
$0-$25,0007%27
$25,001-$50,00015%54
$50,001-$75,00014%52
$75,001-$100,00017%60
$100,001-$125,00017%61
Over $125,00030%107
Total *361
MaritalStatus%Number
Married64%267
Single36%147
Total *414
* This is not a mandatory question so only a portion of the participants submitted an
answer as reflected in the charts
EducationalLevel%Number
High School8%36
2Year College8%38
4 Year College41%186
Graduate Degree34%153
Some PostGraduate
Degree
9%39
Total *452
Ethnicity%Number
AfricanAmerican1%6
Asian2%9
Caucasian/White66%274
Hispanic/Latino30%127
Other1%7
Total *423
Economic Impact –Vail
August 19-21, 2011
Geographical
Breakdown
%Number
EagleCounty Residents11%103
CO –other than Eagle
County
68%644
Other States/US territories20%187
Other Countries1%5
Total939
State/Terr
Breakdown
Number
California26
Texas24
Wyoming16
Utah12
New Mexico12
Arizona8
Florida11
Oklahoma8
Illinois7
Other 26 states63
Total187
Economic Impact–Vail
August 19-21, 2011
EconomicImpact Factors*Number
Averagenumber of days in town (non Eagle county
residents)
2.34
EstimatedRoom Nights per questionnaire2,620
*All participants are required to fill out a questionnaire when they register about their visit to Vail. All Eagle
County residents are excluded from having any calculations related to economic impact.
Attendance Factors*Number
Averagenumber of people in party (including runner) –out of Eagle County3.13
Average number of peoplein party (including runner) -from Eagle County1.35
Total Attendees based on ratiosabove2,442
Volunteers & Spectators (EagleCounty residents)250
Total Event Attendance2,692
DirectEconomic Impact$798,000
Indirect Economic Impact$1,197,000
Testimonials –Vail
August 19-21, 2011
“Had TONS of fun on my first half marathon!!! THANK YOU please come back
to Vail next year!!!!”
Tara Lynn
“Thanks for a great race and a challenging race! This was a great weekend from
top to bottom! Met some terrific new friends...I mean DIVAS!!!”
Angela Amans
“LOVED the Vail course!”
Peggy Woods
“From a Vail Valley local, thanks to all the Vail Firefighters and local volunteers
for supporting us on the race course. Great run!”
DidiDoolittle
Course Map –Vail
Collateral –Vail
August 19-21, 2011
Finisher Medals -1,500Goody Bags –1,500
Collateral –Vail
August 19-21, 2011
Participant Shirts –1,200
Collateral –Vail
August 19-21, 2011
Volunteer Shirts –300
Collateral –Vail
August 19-21, 2011
Bibs –1,200
Collateral –Vail
August 19-21, 2011
On-line ad variations
Total Media Impressions of on-
Line Marketing Campaign
Over 14 Million On-Line
Marketing Impressions
Collateral –Vail
August 19-21, 2011
Monthly
Newsletter
•Monthly Newsletter to
distribution database
of over 60,000 and
growing
•Other one time event
specific offers also
distributed in August
Over 340,000
newsletters
distributed
Collateral –Vail
August 19-21, 2011
Diva APP
This custom made APP
provided participants
all the necessary race
weekend information.
Race management was
able to send live
messages driving traffic
to all events and
sponsors of the event.
Over 500 versions of the
APP were downloaded
over race weekend
Collateral –Vail
August 19-21, 2011
Vail Postcard –printed
and distributed over
100,000 units via
grassroots, expos and
bag stuffers in other
races and stores
thorough CO and the
US
Collateral –Vail
August 19-21, 2011
Typical Print Ad
example
Total Marketing
Impressions for print
advertising campaign
including Competitor,
Hawaii Sports and
Runners World
Over 6.5 Million
Print Advertising
Impressions
Collateral –Vail
August 19-21, 2011
Expo Booth at Tradeshows
Attended 10 marathon
and/or half marathon
health & fitness expos from
Oct 2010 to August 2011.
Collateral –Vail
RunLikeADiva.com
Page Views
July 53,679
August 70,560
Visits
July 16,080
August 20,037
Collateral –Vail
RunLikeADiva Facebook Page
Over 7,200+ Fans and growing
Collateral –Vail
August 19-21, 2011
Signage -Start Line
Collateral –Vail
August 19-21, 2011
Signage –Finish Line
Participant Experience –Vail
Participant Experience –Vail