The URL can be used to link to this page

Home My WebLink About2012 Bravo MOM Final ProposalBravo Vail Valley Music Festival 2012 Music on the Move Budget Revenues Requested 15 Concert Budget Current 14 Concert Budget Additional Expenses Earned/Unearned Income Festival Contributions/Gifts$151,525$151,525 Music Matters Contributions$13,750$13,750 2011 Gala Plea$28,000$28,000 Grant Revenue TOV General$2,250$2,250 NEA$1,800$1,800 Colo Tourism$2,250$2,250 $199,575$199,575 CSE Funding Request$5,000 $204,575 Expenses Artist Fees/Travel Artistic Music Director & Administration$22,000$22,000 Artist Fees/Local Trvl$9,800$8,800$1,000 Artist/Staff Housing$1,875$1,750$125 Music Matters Outreach Programs$6,300$6,300 Total Artist Fees/Travel$39,975$38,850$1,125 Special Artistic Concert Production$9,750$9,100$875 Concert Production Manager$1,800$1,800 ArrabelleTentStage&Chairs $1500 $1500 Arrabelle Tent , Stage & Chairs $1 ,500 $1 ,500 Total Special Artistic $13,050 $10,900 $2,375 Marketing Advertising/National Publicist $15,000 $14,000 $1,000 Website & Collateral $2,000 $1,500 $500 Festival Design/Components $17,000 $17,000 Total Marketing $34,000 $32,500 $1,500 Administration Office Rent $11,000 $11,000 Utilities $3,000 $3,000 Office Equipment & Supplies $12,000 $12,000 Festival Insurance Policy $1,575 $1,575 Total Administration $27,575 $27,575 Salaries/Taxes Employee Compensation $72,000 $72,000 P, T, E & B $18,000 $18,000 Total Salaries/Taxes $90,000 $90,000 Total Expenses $204,600 $199,825 $5,000 BRAVO! VAIL VALLEY MUSIC FESTIVAL 2012 Music on the Move Additional Marketing Plan, Hote l Room Generation and Tracking GOALS:  Increase attendance at “Mus ic on the Move” concerts  Increase awareness of “Free” prog rams with local lodging partners  Include Free programming information in local media outlets  Introduce Bravo to new list eners through approachable programming LOCAL MARKETING  Flyers and Pocket Schedules Create and print “Music on the Move” rack card schedule including CANTUS Distribute pocket calendars with supplemental CANTUS schedule card o Hotels in Vail, Beaver Creek, Avon o At all Petting Zoo, Little Listeners @ the Library and Free & Easy events o 4 th of July and NRO concerts  Print Include schedule in local print advertising campaign  Radio Include mentions in partnership with local businesses including Alpine Bank Include schedule mentions on Radio Free Minturn  TV Feature “CANTUS” on TV8 live appearance  E-Blast, Facebook & Twitter Promote “Music on the Move” Include Lodging Link to one lodgi ng partner on ev ery promotion Update www.vailmusic.org with new concert where appropriate HOTEL PARTNERSHIPs Links to hotel partners on Br avo website on three pages E-Newsletter Partnership All Bravo information at hotel desks TRACKING ATTENDANCE AN D ECONOMIC IMPACT Bravo has tracked its economic impact on Vail for more than two decades Hotel bookings are extrapolated from the surveys Restaurant and shopping impact ar e derived from the survey The 2011 Results are attached To continue to refine the Bravo Statistics in 2012 we will: Survey attendees at CANTUS at Arrabelle Survey attendees at the Vail Farmers Market Ad a standard question regarding attendance at Free Bravo Programs 6:00 pm DALLAS SYMPHONY ORCHESTRA GRFA 5:00 pm PRE-CONCERT TALK VMS 6:30 pm BEETHOVEN PIANO TRIO PART 1 VMS SUNDAY MONDAY TUESDAYWEDNESDAY THURSDAY FRIDAY SATURDAY SUMMER 2012 JUNE 25-AUGUST 4 SCHEDULE OF EVENTS vailmusic.org · 877.812.5700 = FREE Music Matters Education Programs = Orchestral Performances = Big Music For Little Bands = Free & Easy = Soirées / Gala KEY TO COLORS GRFA: Gerald R. Ford Amphitheater, Vail VPAC: Vilar Performing Arts Center, Beaver Creek VMS: Vail Mountain School, East Vail 10:00 am INSTRUMENT PETTING ZOO Vail Farmers Market 6:00 pm OPENING NIGHT CELEBRATE 25 YEARS Free Recital featuring Bravo’s three Artistic Directors GRFA 1:00 pm MUSIC ON THE MOVE Jasper String Quartet Arrabelle Square 5:30 pm FREE & EASY Jasper String Quartet Lodge & Spa at Cordillera 1:00 pm MUSIC ON THE MOVE Jasper String Quartet Arrabelle Square 6:00 pm SOIRÉE Welsh Residence 7:30 pm FREE & EASY Jasper String Quartet Brush Creek, Eagle 6:00 pm SOIRÉE Walton Residence 6:00 pm SILVER OAK SERIES Donovan Pavilion 7:15 pm - 2nd set 2:00 pm DALLAS SYMPHONY ORCHESTRA PATRIOTIC CONCERT GRFA 10:00 LITTLE LISTENERS @ THE LIBRARY Cantus Eagle Library 1:00 pm MUSIC ON THE MOVE Cantus Betty Ford Gardens 7:30 pm FREE & EASY Jasper String Quartet Gypsum Town Hall 1:00 pm MUSIC ON THE MOVE Jasper String Quartet Betty Ford Gardens 1:00 pm LITTLE LISTENERS @ THE LIBRARY NYP & Very Young Composers Vail Public Library 6:00 pm NEW YORK PHILHARMONIC GRFA 6:00 pm SILVER OAK SERIES Donovan Pavilion 7:30 pm - 2nd set 1:00 pm LITTLE LISTENERS @ THE LIBRARY Jasper String Quartet Avon Library 1:00 pm LITTLE LISTENERS @ THE LIBRARY NYP & Very Young Composers Avon Library 6:00 pm NEW YORK PHILHARMONIC GRFA 6:00 pm SILVER OAK SERIES Donovan Pavilion 7:30 pm - 2nd set 2:00 pm BEHIND THE MUSIC Music Talk Lionshead Welcome Center 5:00 pm BEHIND THE MUSIC Pre-Concert Talk Betty Ford Gardens 6:00 pm NEW YORK PHILHARMONIC GRFA 2:00 pm BEHIND THE MUSIC Music Talk Lionshead Welcome Center 5:00 pm BEHIND THE MUSIC Pre-Concert Talk Betty Ford Gardens 6:00 pm NEW YORK PHILHARMONIC GRFA 6:00 pm THE PHILADELPHIA ORCHESTRA GRFA 6:00 pm THE PHILADELPHIA ORCHESTRA GRFA 3:00 pm MASTER CLASS Jasper String Quartet Ida Kavafian, violin VMS 6:00 pm BIG MUSIC FOR LITTLE BANDS PIANO BASH Closing Night VPAC BEHIND THE MUSIC Talk Back VPAC Stage 10:00 am OPEN REHEARSAL GRFA 5:00 pm 25 TH ANNUA L G ALA Pre-concert Reception Betty Ford Gardens 6:00 pm NEW YORK PHILHARMONIC GRFA 8:00 pm 25 TH ANNUA L G ALA Betty Ford Gardens 1:00 LITTLE LISTENERS @ THE LIBRARY Bruce Whittrig, violin Daphne Volle, viola Gypsum Library 1:00 pm MUSIC ON THE MOVE DSO String Quintet Betty Ford Gardens 6:00 pm DALLAS SYMPHONY ORCHESTRA GRFA e et et 1:00 pm LITTLE LISTENERS @ THE LIBRARY DSO String Quintet Avon Library 6:00 pm BIG MUSIC FOR LITTLE BANDS VMS BEHIND THE MUSIC Talk Back VMS Stage 5:00 pm BEHIND THE MUSIC Pre-Concert Talk Betty Ford Gardens 6:00 pm DALLAS SYMPHONY ORCHESTRA GRFA 5:00 pm BEHIND THE MUSIC Pre-Concert Talk Betty Ford Gardens 6:00 pm DALLAS SYMPHONY ORCHESTRA GRFA 10:00 am MUSIC ON THE MOVE Clover Quartet Vail Farmers Market Music Tent at Solaris 10:00 am OPEN REHEARSAL GRFA 6:00 pm DALLAS SYMPHONY ORCHESTRA GRFA 1:00 pm MUSIC ON THE MOVE DSO String Quartet Arrabelle Square 6:00 pm DALLAS SYMPHONY ORCHESTRA GRFA 5:00 pm BEHIND THE MUSIC Pre-Concert Talk Betty Ford Gardens 6:00 pm THE PHILADELPHIA ORCHESTRA GRFA 10:00 am MUSIC ON THE MOVE Cantus Vail Farmers Market Music Tent at Solaris 10:00 am INSTRUMENT PETTING ZOO Vail Farmers Market 6:00 pm THE PHILADELPHIA ORCHESTRA GRFA 1:00 pm MUSIC ON THE MOVE PhilOrk Jazz Arrabelle Square 5:00 pm BEHIND THE MUSIC Pre-Concert Talk VPAC May Gallery 6:00 pm BIG MUSIC FOR LITTLE BANDS VPAC 11:00 am FREE & EASY Cantus Vail Interfaith Chapel 2:00 pm LITTLE LISTENERS @ THE LIBRARY Thomas Kraines, cello Vail Public Library 6:00 pm FREE & EASY Cantus Edwards Interfaith Chapel 6:00 pm SOIRÉE Schultz Residence 10:00 am LITTLE LISTENERS @ THE LIBRARY T he Neubauers—A Family of Fiddlers Eagle Library 1:00 pm MUSIC ON THE MOVE Don Liuizzi, percussion Betty Ford Gardens 1:00 pm LITTLE LISTENERS @ THE LIBRARY Gloria DePasquel, cello Gypsum Library 6:00 pm THE PHILADELPHIA ORCHESTRA GRFA 10:00 am OPEN REHEARSAL GRFA 2:00 pm BEHIND THE MUSIC Music Talk Lionshead Welcome Center 5:00 pm BEHIND THE MUSIC Pre-Concert Talk Betty Ford Gardens 6:00 pm THE PHILADELPHIA ORCHESTRA GRFA 10:00 am MUSIC ON THE MOVE Tiempo Libre Vail Farmers Market Music Tent at Solaris 2:00 pm LITTLE LISTENERS @ THE LIBRARY Cantus Vail Public Library 6:00 pm SOIRÉE Smith Residence 10:00 am MUSIC ON THE MOVE Jasper String Quartet Vail Farmers Market Music Tent at Solaris 6:00 pm NEW YORK PHILHARMONIC GRFA 10:00 am MUSIC ON THE MOVE Jasper String Quartet Vail Farmers Market 5:00 pm BEHIND THE MUSIC Pre-Concert Talk VMS Lobby 6:00 pm BIG MUSIC FOR LITTLE BANDS VMS Programs/Artists subject to change without notice Tickets are non-refundable and non-transferable Rain or Shine, the show goes on! 1:00 pm Cantus Arrabelle Square 6:00 pm BIG MUSIC FOR LITTLE BANDS Tiempo Libre VPAC BEHIND THE MUSIC Talk Back VPAC Stage 10:00 am INSTRUMENT PETTING ZOO GRFA 11:00 am NATIONAL REPERTORY ORCHESTRA Free Family Concert Olympic Inspiration GRFA 1 - JULY 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 - AUGUST 2 3 4 24 - JUNE 25 26 27 28 29 30 EXECUTIVE & ARTISTIC Executive Director John W. Giovando Artistic Director Anne-Marie McDermott Artistic Administrator Jacqueline Taylor Chief Administrative & Financial Officer Julie Johannes DEVELOPMENT, EVENTS & TICKETING Director of Development Jeanne Reid White Development & Events Manager Caitlin Murray Corporate, Foundation & Government Relations Officer Amy Phillips Records Management & Donor Fulfillment Officer Shea Phelan Ticketing & Fulfillment Manager Nancy Stevens Ticketing & Fulfillment Associate Josh Ruark Box Office Assistants John O’Neill Jonny Stevens PUBLIC RELATIONS, MARKETING & EDUCATION Public Relations & Marketing Director Meredith Richards Public Relations & Marketing Associate Carly Winn Education & Community Outreach Director Elizabeth Campbell ADMINISTRATION Finance & Administrative Manager Irene Emma Office Managers John O’Neill Marguerite Tuthill Certified Public Accountant Stephanie Novosad Novosad, Lyle, Associates, P.C. Maintenance/Recycling Steven Johannes PRODUCTION Production Manager Elli Gauthier Concert Production Manager Brett Logan Production Crew Arnold Bagwell Paul Casey Devin Klepper Zac Logan Rane Logan Kalen Martinez Brandon Reid Robert Pastore Jr. Steve Schrader Artist Liaison Matthew Swanson Piano Technician Reid Schaefer Audio Engineering Mountainside Productions, Inc. Audio Recording David Wilson Festival Internship Program Ashley Gladden, Education Florida State University Courtney Keller, Development Florida State University Christine Kim, Production The Juilliard School Rachel Seiden, Marketing Stony Brook University Resident Orchestra Physician Lisa Muncy, MD, ABHM TRUSTEES Ronnie Baker Jan Broman Jenn Bruno Bill Burns Jan Coulson Tim Dalton Marijke de Vink Cookie Flaum Craig Foley Ceil Folz Linda Hart Chris Jarnot Alan Kosloff Rob LeVine Laura Marx Tony Mayer Shirley McIntyre Russell Molina Matt Morgan Michele Resnick Susan Rogel Margaret Rogers Byron Rose Terie Roubos Carole E. Segal Rachel Smiley Susan Suggs Frank Strauss Steve Virostek Betsy Wiegers BOARD OF TRUSTEES The Bravo! Vail Valley Music Festival is organized as a not-for-profit corporation with a Board of Trustees responsible for the Festival’s policies and finances. The Board is drawn from committed leadership throughout Colorado together with an Advisory Council from throughout the nation. In addition to maintaining the Festival’s high standard of excellence in the performing arts, the Board plays a major role in the annual operations and fundraising activities of the organization. ADVISORY COUNCIL David Anderson, Tennessee Adam Aron, Florida Paul Becker, Florida Dani Bedoni, Venezuela Barry Beracha, Missouri Michael Byram, Colorado Bill Clinkenbeard, Colorado Glenn Davis, Colorado Lucy Davis, Colorado Alejandra de la Lama, Colorado Brian Doyle, Colorado Gary Edwards, Texas Tom Edwards, Colorado Sallie Fawcett, Colorado Harry Frampton, Colorado Joan Francis, Colorado John Galvin, Colorado Mark Gordon, Colorado Jeanne Gustafson, Colorado Seeme Hasan, Colorado Martha Head, Colorado Karen Herman, Missouri Steven Holt, California C.A. Howlett, Arizona Jeremy L. Krieg, Colorado Honey Kurtz, New York Merv Lapin, Colorado Richard T. Liebhaber, Virginia Pat Lynch, Colorado Bill Morton, Connecticut Laurie Mullen, Colorado Sarah Nash, New York Martha Rehm, Colorado Doug Rippeto, Texas Rob Shay, Colorado Jim Shpall, Colorado Rod Slifer, Colorado Phil Smiley, Colorado Susan Sturm, Colorado Doug Tansill, Connecticut Carole Watters, Colorado 34 ADMINISTRATION Chair Argie Tang Vice Chair Cathy Stone Treasurer Dan Godec Secretary Vicki Logan Ca Lis a M uncy, MD, AB H CHAIR EMERITUS Donna Meyer Pat Herrington Kay Chester Mark Smith Dick Swank Roger Behler Kathleen Eck Karin Weber Doug Tansill Steve Pope Alan Kosloff ARTISTIC DIRECTOR EMERITUS Ida Kavafian Eugenia Zukerman EMERITUS Ann Sansbury Thomas Steinberg Luanne Wells Marge Burdick, In Loving Memory 62 There’s a Meetin’ Here Tonight SPIRITUAL (ARR. CANTUS) What Wondrous Love SOUTHERN HARMONY Alleluia THOMPSON Simple Gifts TRADITIONAL (ARR. CARACCIOLO) Holy Manna SACRED HARP Run On TRADITIONAL (ARR. RUSCHMAN) Total program: ca. 41 minutes Cantus is committed to inspiring audiences with music performed at the highest level. Rehearsing and performing without a conductor or music director, the members of Cantus are renowned for adventurous programming spanning many periods and genres, including work commissioned specifically for the group. Cantus is acknowledged around the world for their programmatic versatility, artistic excellence and charismatic personality. Much of the music on this program is taken from the group’s 2010 recording, That Eternal Day , a review of which follows: “The most striking thing about the all-male voice a cappella group Cantus is how much heart they put into their singing. Their arrangements in this compilation of American sacred music are imaginative but not too flashy, their balance is perfectly tempered, their sound as pure as baptismal waters, but it’s their spiritual commitment to the material that stands out. They capture the listener’s interest immediately with their infectious, irresistible opener, “There’s a Meeting Here Tonight.” Two alternate (and alternately- titled) settings of the text we know as “Amazing Grace” provide a welcome departure from the omnipresent tune that has saturated our national gatherings, both sacred and secular. One of these, entitled ‘Jewett,’ is a rousing call, while the other, “What I Have Done,” is a gospel hymn with shifting major and minor harmonies. In “He Never Said a Mumberlin’ Word,” the voices navigate the irregular rhythms in absolute unity without a stray gasp of air or straggling consonant. Balancing stirring entries like “Run On” are reflective songs such as the exquisitely rendered “The Sweet By and By.” Cantus also offers a tender performance of “Simple Gifts” that is among the loveliest I have heard. The clean gravel of the bass voices is a particular treat throughout, especially anchoring “Goin’ Home,” but they get a chance to shine in their solo lines in the inspirational “Witness.” Cantus performs without a dedicated conductor or music director, rotating leadership among its members song by song. It’s a process that could only work with singers devoid of ego. Judging from their presentation here, the gentlemen of Cantus know themselves well and value the relative greatness of the whole.” [Joanne Sydney Lessner, Opera News ] JULY 10, 11 :00 AM VAIL INTERFAITH CHAPEL, VAIL Free & Easy That Eternal Day — American Sacred Music DR. MALIK AND SEEME HASAN SERIES Cantus Aaron Humble, tenor Paul Rudoi, tenor Gary Ruschman, tenor Shahzore Shah, tenor David Walton, tenor Adam Reinwald, baritone Matthew Tintes, baritone Chris Foss, bass Timothy Takach, bass DA Y DA D D A A Y Y Y SE A S O N 2 5 P R O G R A M S 63 SE AS ON N 2 2 5 5 23rd Psalm MCFERRIN Jewett SACRED HARP Luceat Eis TAKACH Cantate Domino RUDOI E’en So, Lord Jesus, Quickly Come MANZ Heal the World JACKSON (ARR. RUDOI) TU E S D A Y , J U L Y 1 0 , 1 1 : 0 0 A M The Festival gratefully acknowledges support for this morning’s concert by FirstBank JU L Y 10 64 Sederunt Principes (Princes Sat) PEROTIN If Ye Love Me TALLIS Zikr AR RAHMAN (ARR. SPERY) Bädn-Lät (At the Cradle) GRIEG Die Nacht (Nacht) SCHUBERT Total program: ca. 43 minutes PÉROTIN [ca. late 12th - early 13th century] Sederunt Principes (Princes Sat) Pérotin (“Pérotin the Great”) was believed to be French and one of the first international composers of polyphonic music. Sederunt is an organum (form of chant), an early type of polyphonic music. Organum is a technique, first described in treatises of the 10th Century, of adding a new voice or voices to a given piece of plainchant. The simplest kind of organum consists of a voice moving in parallel with the chant at a fixed distance. Medieval singers were adept at improvising this parallel organum to decorate a given melody. The structure of an organum setting depends entirely on the plainchant it decorates. As time passed, composers began to write additional parts that were not just simple transpositions, consequently creating true polyphony. THOMAS TALLIS [ca. 1505-1585] If Ye Love Me (ca. 1546-1548) If ye love me is a very early example of the Anglican anthem (the word “anthem” had been coined two or three centuries earlier as an English version of the Latin “antiphona”). This work suggests that the early anthem acquired formal and stylistic mannerisms, notably the alternation of homophony and imitative counterpoint. If ye love me alternates chordal and imitative sections, again with a repeated second half. Like so many love songs, it deals with uncertainty. ALLAH RAKHA RAHMAN [b.1966] (ARR. ETHAN SPERRY) Zikr (1994) Rahman, born A.S. Dileep Kumar, in Madras (now Chennai), is one of the most prolific and influential film composers, famous for the score to Slumdog Millionaire. Zikr, composed in the style of Islamic prayer chants, was written for the film Bose: The Forgotten Hero , about the last five years of the life of Indian independence leader “Netaji” Subhash Chandra Bose during World War II. EDVARD GRIEG [1843-1907] Bådn-låt (At the Cradle), Op. 30, No.2 (1877-1878) A Norwegian folk song, often sung as a Children’s lullaby. Grieg’s version of this traditional tune is enlivened with vocal sound effects. It is a lovely, quiet and simple melody, and a perfect example of Grieg’s melodic ability and the ease with which he can charm the listener. FRANZ SCHUBERT [1797-1828] Die Nacht (Night), Op. 17, No.4/D.983c (ca. 1822) Throughout his prolific career, Schubert produced a substantial number of beautiful, rich, and sublime songs. Die Nacht is one of four undated Schubert quartets for unaccompanied male voice which make up Four Quartets, D. 983 (text: Friedrich Wilhelm Krummacher). FRANZ BIEBL [1906-2001] Ave Maria (1964) Biebl is one of modern Germany’s most celebrated choral composers. The lyric tenderness and the rich chordal texture of his Ave Maria are set in a contemplative fashion. Each verse is intoned by a solo chant line that tells the story of the annunciation. Biebl’s setting exploits the lavish sonorous possibilities of double-chorus writing for men’s voices. PAVEL CHESNOKOFF [1877-1944] Salvation is Created (1912) Salvation was one of Chesnokoff’s very last sacred choral works, composed before he was forced to turn to secular arts by the oppressive Soviet Union. Chesnokoff was among the leading figures in the revival of Russian Orthodox music during the decades surrounding the beginning of the 20th century, serving as the foundation and inspiration for a wealth of new liturgical compositions. JULY 10, 6 :00 PM EDWARDS INTERFAITH CHAPEL & COMMUNITY CENTER, EDWARDS Free & Easy ON THE SHOULDERS OF GIANTS — MASTERWORKS FOR MEN’S VOICES DR. MALIK AND SEEME HASAN SERIES Cantus Aaron Humble, tenor Paul Rudoi, tenor Gary Ruschman, tenor Shahzore Shah, tenor David Walton, tenor Adam Reinwald, baritone Matthew Tintes, baritone Chris Foss, bass Timothy Takach, bass DA Y “If I have seen further, it is by standing on the shoulders of giants.”– Sir Isaac Newton SE A S O N 2 5 P R O G R A M S 65 SPIRITUAL (ARR. JESTER HAIRSTON) In Dat Great Getting’ Up Mornin’ The spiritual, an established part of plantation life by the early 19th century, was the musical embodiment of the pain, the hope and the religious conviction of enslaved African-Americans. “In the Negro spirituals of America,” wrote Antonín Dvorˇák during his residency in this country in the early 1890s, “I discover all that is needed for a great and noble school of music. They are pathetic, tender, passionate, melancholy, solemn, religious, bold, merry; it is music that suits itself to any mood and purpose.” JOHN LENNON [1940-1980] PAUL MCCARTNEY [born 1942] (ARR. FOSS) I Wanna Hold Your Hand (1964) “What a remarkable 50 years these have been for the world,” reflected Queen Elizabeth II on her golden wedding anniversary in 1997. “Think what we would have missed if we had never heard the Beatles.” Acclaimed as “the premier men’s vocal ensemble in the United States” (Fanfare), Cantus is committed to inspiring audiences with music performed at the highest level. Rehearsing and performing without a conductor or music director, the members of Cantus are renowned for adventurous programming spanning many periods and genres, including work commissioned specifically for the group. Cantus is acknowledged around the world for their programmatic versatility, artistic excellence and charismatic personality. SE AS ON ON 2 2 5 5 Ave Maria BIEBLE Salvation is Created CHESNOKOFF Wreck of the Edmund Fitzgerald LIGHTFOOT (ARR. DUNBAR) MLK U2/BONO (ARR. CHILCOTT) Wanting Memories BARNWELL TU E S D A Y , J U L Y 1 0 , 6 : 0 0 P M GORDON LIGHTFOOT [b. 1938] (ARR. DUNBAR) Wreck of the Edmund Fitzgerald (1976) At the time it was launched in 1958, the 729-foot long, 75-foot wide freighter S.S. Edmund Fitzgerald was the largest ship to sale the Great Lakes. On November 10, 1975 the Fitzgerald left Superior, Wisconsin carrying 26,000 tons of iron ore, bound for Detroit. Though the day was bright, in her path lay a terrible storm with 60 MPH winds and waves in excess of 15 feet. As the storm built, her experienced captain headed north across Lake Superior, seeking the relative shelter of the Canadian shore and Whitefish Bay. Luck was not with the ship or the crew. At 7:10pm, the captain delivered what was to be his final message: “We’re holding our own.” The Fitzgerald’s image on its radar screen disappeared at 7:25pm. The ship and crew sank to the bottom of Lake Superior. The tragic story of the Edmund Fitzgerald is remembered through Gordon Lightfoot’s ballad. U2/BONO (ARR. BOB CHILCOTT) MLK (1984) MLK , honoring Dr. Martin Luther King, Jr, is the final track on the album The Unforgettable Fire by the best-selling Irish rock band U2. Bono, the group’s lead vocalist, received the highest award of the King Center for Nonviolent Social Change, founded by Coretta Scott King in the civil rights leader’s memory. YSAYE MARIA BARNWELL [b. 1946] Wanting Memories “Wanting Memories was part of a suite of songs commissioned for a dance theater piece called Crossings. I did dedicate ‘Wanting’ to my father when we recorded it but it was written while both my parents were still alive. I am an only child and when my father died and then my mother, and I prepared to sell the house I grew up in, I found bags of photos, letters and other memorabilia — the kind of things especially an only child hopes for. So in a sense, the song was an unconscious wish or prayer that actually came true.” [Barnwell] In Dat Great Gettin’ Up Mornin’ SPIRITUAL (ARR. HAIRSTON) I Wanna Hold Your Hand LENNON/MCCARTNEY (ARR. FOSS) The Festival gratefully acknowledges support for this evening’s concert by Eagle County JU L Y 10 AR T I S T B I O G R A P H I E S 116 CARLO CABALLERO, Speaker Carlo Caballero is Associate Professor of Musicology and Erma Mantey Faculty Fellow at the University of Colorado, Boulder. He received his BA from Pomona College and his PhD from the University of Pennsylvania. He teaches courses on the history of 18th-, 19th-, and 20th-century music. His research has focused on music in France between 1870 and 1940, and he is particularly interested in aesthetics, analysis, and historiography. Caballero is the author of Fauré and French Musical Aesthetics (Cambridge U.P., 2004). He has published articles in Victorian Studies, 19th-Century Music, and The Journal of the American Musicological Society. He is currently writing about cultural continuities in French music from the ancien régime to the late nineteenth century, with chapters devoted to comic opera, ballet, social dance, instrumental music, and the historiography of neoclassicism. He gives the pre-concert talk, Behind the Music , on July 20. JENNIFER JOHNSON CANO Mezzo-soprano Mezzo-soprano Jennifer Johnson Cano is a recipient of a 2011 Sara Tucker Study Grant. Having joined The Lindemann Young Artist Development Program at The Metropolitan Opera in 2008, Ms. Cano made her Metropolitan Opera debut in 2009-2010 singing a Bridesmaid in Le nozze di Figaro and Sandman in Hansel and Gretel . She also bowed as Wellgunde in the Met’s production of Das Rheingold and performed Ludmilla in The Metropolitan Opera and The Juilliard School’s joint production of The Bartered Bride conducted by James Levine. As First Prize winner of the 2009 Young Concert Artist International Auditions, she has given recital debuts in New York City at Merkin Hall and Washington, D.C. at the Kennedy Center. Ms. Cano has participated in both the Marlboro Festival and Carnegie Hall’s Neighborhod Concert Series, and has appeared at the Mecklenberg Festival. Recent highlights include the Hollywood Bowl with Rafael Frühbeck de Burgos in Beethoven’s Symphony No. 9 and Choral Fantasy, Mahler’s Das Lied von der Erde with Orchestra of St. Luke’s, Mahler’s Symphony No. 2 with the World Doctors Orchestra in Washington, D.C., and a Carnegie Hall debut with Franz Welser-Möst and the Cleveland Orchestra in a concert performance of Strauss’ Salome . Jennifer Johnson Cano is a native of St. Louis, Missouri. She obtained her bachelor’s degree in Music from Webster University in St. Louis and her master’s degree from Rice University in Houston, Texas. She currently resides in New York City. (www.kirshdem.com) CIRQUE DE LA SYMPHONIE Cirque de la Symphonie is designed to bring the magic of cirque to the music hall through a fusion of cirque and orchestra. It showcases many of the best cirque artists in the world: aerial flyers, acrobats, contortionists, dancers, jugglers, balancers and strongmen. These accomplished veterans include world record holders, gold-medal winners and Olympians. Co- founders Alex Streltsov and Bill Allen created the concept of cirque paired with symphony in 1998 in a special PBS production with the Cincinnati Pops. Streltsov, a circus veteran from Moscow, is the only aerialist to perform with the Bolshoi Ballet. Allen’s music and programming sensibilities combined with Streltsov’s performance background to create programs with three dimensional visual and musical elements. Classical masterpieces are choreographed to the movements of cirque artists, elevating cirque artistry to a fine arts level. Cirque de la Symphonie performs with dozens of orchestras across North America and beyond each season. Sold-out venues feature a wave of new faces that includes families, students and young professionals, many witnessing a live orchestra for the first time. (www.cirquedelasymphonie.com) CANTUS, Vocal Ensemble Cantus’s repertoire includes chant, Renaissance music, contemporary works, art song, folk, spirituals, world music, and pop. The 2010- 11 Artist-in-Residence at Minnesota Public Radio, the group consistently sells out performances in the Twin Cities. Its original production of All is Calm , the story of the famous WWI Christmas Truce of 1914 is a holiday favorite. Cantus recently collaborated with the Saint Paul Chamber Orchestra to premiere a work by Nico Muhly. The two ensembles have also presented Kurt Weill’s Seven Deadly Sins as well as Schubert’s Gesang der Geister über den Wasser . In addition to North America, Cantus has toured throughout Canada, West Africa, and Europe. In the United States, it has appeared at the Library of Congress, Kennedy Center, The Chautauqua Institution, Merkin Hall, San Francisco Performances, and Oregon Bach Festival. Cantus has appeared with the Minnesota Orchestra (once with Bobby McFerrin) and toured a holiday program with the Boston Pops. Its numerous recordings have been praised in Stereophile, Gramophone, Classics Today, and on National Public Radio. Its recording, Cantus , was named one of NPR’s 10 best for 2007. Cantus is regularly featured on American Public Media’s Performance Today, and on Christmas 2006 was chosen to represent the United States in a 24-hour marathon of music broadcast in 27 countries, via American Public Media and the European Broadcasting Union. Cantus is an active proponent of music education, working annually with over 10,000 young people throughout the country, including students from Minnesota schools through its “Cantus in Residence” program. The group received the 2011 Chorus America Education Outreach Award. A founder of the Male Choir Commissioning Consortium, the ensemble has commissioned numerous new works from composers including Gavin Bryars, Lee Hoiby, Steven Sametz, Kenneth Jennings, Peter Hamlin, Edie Hill, and Robert Kyr, utilizing grants from the National Endowment for the Arts, American Composers Forum, and Chamber Music America. Much of Cantus’ music is composed and arranged by its members. Cantus makes its Vail debut this summer as an ensemble member of the Young Professionals in Residence Program. (www.cantussings.org) BRAVO VAIL VALLEY MUSIC FESTIVAL FINAL REPORT October 4, 2011 An overview outlining the event’s strengths and weaknesses: For 24 years, it has been the vision of the Br avo Vail Valley Music Festival to fill the Vail Valley with programs of variety, integr ity, and artistic sta ndards that rival any national or international music festival. Having grown from a tw o-week, six-concert chamber music series, into a six-week season wi th 80 performances, the Festival is one of the nation's premier summer music events. The 24th Season featured orchestra, chamber and pops music from June 25 through August 3, 2010. Performance venues included the Gerald R. Ford Amphitheater in Vail, where the Dallas Symphony Orchestra, The Philadelphia Orchestra and the New York Ph ilharmonic each performed 6 concerts. A free, family concert was performed by the National Repertory Orchestra, and overall attendance was nearly 60,000. New Artistic Director Anne-Marie McDermott brought increased focus to themes such as the music of Beethoven and Mahler and a “Night at the Cotton Club” with the Dallas Symphony Orch estra was a highlight of the season. The Festival has reported a small surplus each ye ar for 24 years and has built an endowment with a balance of over $4 million. 2. An event budget showing actual profit and loss numbers and the funding was utilized: The 2011 season (end date September 30, 2011) is projected to finish with a small surplus. The ROI to the Town of Vail, in hard dollars, is projected to be about $7,140,000 against an investment of $175,500. 3. A detailed overview of the marketin g that was implemented to promote the event. See attached 2011 Marketing Plan 4. An explanation as to how participants and/or attendees were directed to book lodging. Please include an estimated number of room nights booked in association with your event. Concert attendees were dire cted to book lodging through the ticketing agents on the phone and they were directed to book lodgi ng from the Bravo web site. The ticket brochure (print run of 15,000) di rected customers to partner lodges. Web links directly took attendees to si tes to book lodging. http://vailmusicfestival.o rg/about_bravo/visitorInfo.php (attach actual page) http://vailmusicfestival.o rg/support_bravo/sponsors.php http://www.vailmusicfestival.or g/season_info/specialOffers.php In addition, lodging options were av ailable in the Bravo program book. 5. Survey results including the following information, per the CSE Criteria as described in the RFP: See attached ORCHESTRA HOUSING HARD COSTS 2011 New York Philharmonic Housing Total Antlers at Vail $48,870 Vail Cascade Resort & Spa $56,547 Vail Marriott Mountain Resort & Spa $0 Lodge at Vail $6,075 Housing Expenses, In-Kind $200,000 Sub-Total New York $311,492 Dallas Symphony Orchestra Housing Antlers at Vail $36,135 Vail Plaza Hotel $28,512 Vail Marriott Mountain Resort & Spa $7,110 Housing Expenses, In-Kind $200,000 Sub-Total Dallas $271,757 The Philadelphia Orchestra Antlers at Vail $54,300 Vail Cascade Resort & Spa $61,182 Housing Expenses, In-Kind $200,000 Sub-Total Philadelphia $315,482 Total Orchestra Housing Expenses in the Town of Vail $898,731 6). Potential for growth and the developm ent of sponsorships and media exposure The Festival has demonstrated sustained growth and stability over 24 years at an approximate annual increase rate of 10%. Potential new events for the 25 th Anniversary season are being developed now and a dedicate d staff member has been hired to focus and expand on sponsorships and partnerships. Social media such as twitter, facebook, 4quare, and tumblr and being actively used to promote the events. Live streaming of performances is being researched as to feasibility and cost. 7) Did the event impact Va il’s “Sense of Community.” Over the past 24 seasons, the Bravo Festival has become the highlight of the summer in Vail, allowing residents, families, guests an d visitors alike to gather and experience the power of music to bring people together. Children 12 and under are free at GRFA performances, and two different levels of lawn pass allow “locals” to attend for a price as low as $8 per concert. “Vail wouldn’t be Va il without Bravo” is a comment often heard and local residents and businesses take great pride in being a part of the Festival. Over $3 million in donated goods and services testifies to the importance of the Festival as part of the Vail community. During the 2011 season, the Festival brought to more than 500 performing artists and their families to Vail including three professional orchestras: The New York Philharmonic, The Philadelphia Orchestra and The Dallas Symphony Orchestra. A total of 9 conductors, 15 concerto artists, and 45 orchestr al support staff accompany these orchestras. Approximately 550 family members and guests travel with the musicians. In order to provide a premier resort experience for guests and citizens, the Festival continues to present artists an d orchestras at the highest international level. The Bravo Festival is the only summer music festival in the country to host two Tier I orchestras and thus, helps to set the Town of Vail apart from othe r mountain resorts. Since the Festival is an important draw for vacationers and day visitors to the region, it is a vital part of the summer economy in the Vail Valley. Approximately 79 percent of vacationers surveyed reported that Bravo was an important influence on their decisi on to visit the Vail Va lley; 80 percent said that it would influence their decision to return. Encouraging return visitors as well as new visitors is an important part of making the Town of Vail a year-round destination. 8. A superior level of envi ronmentally-sensitive services The Bravo Festival is committed to operating the Festival with a minimal environmental impact. In 2011, Bravo increa sed its efforts to be more environmentally sensitive. All Festival collateral including ticket brochures, pocket calendars, primers, posters and program books are printed on recycled paper thus continuing Bravo!’s efforts in creating a “green Vail.” The 2011 Season design reflects on the relationship between music and nature. Tips on living a more environmenta lly-sensitive lifestyle are placed throughout the Program Book. All patrons, subscribers and ti cket buyers are actively encouraged to use the website to reduce the demand for printed materials. The Festival exercises many environmentally sensitive policies year-round. The Bravo office actively recycles paper, plastic, aluminum and cardboard. Also in 2011, Bravo leaders took advantage of the opportunity to remodel our new space to make our office more eco-friendly, thereby reducing our energy use and our carbon footprint. The Bravo Festival also made its best effort to renovate the new offices using green materials such as recycled carpet, low emission adhesives, low odor/zero-VOC paints, reclaimed lighting and materials, and recycled glass, plastic and metal from the original construction as well as reducing waste by locally recycling all qu alifying materials during the demolition phase. Additionally, Festival concerts are held primarily out of doors during daylight hours, with very little requirement for HVAC or light ing. Concert goers are encouraged to carpool and use public transportation. BRAVO! VAIL VALLEY MUSIC FESTIVAL 2012 MARKETING PLAN 1 | Page GOALS:  Increase traffic to Web site  Increase print and radio adverti sing in Front Range Market  Increase TV advertising in Front Range  Increase print and radio advertising in Regional Market  Increase advertising Nationally  Target resident orchestra cities LOCAL MARKET  Print Continue similar partnership as in 2010 with Vail Daily. CMNM Publications that we will advertise in: 1. Vail Daily 2. Aspen Times 3. Summit Daily News 4. Glenwood Springs Post Independent 5. Beaver Creek Magazine 6. Eat Publication 7. V Magazine 8. Ride Magazine 9. Art Magazine  Other Print 1. What to Do in Vail 2. Vail Beaver Creek Magazine 3. Vail Valley Magazine 4. Parents Handbook 5. Cover of Yellow Book BRAVO! VAIL VALLEY MUSIC FESTIVAL 2012 MARKETING PLAN 2 | Page  Radio 1. Continue partnership with Colorado Public Radio, mentions of Festival on radio mentions of Festival on radio and broadcasting of our chamber concerts 2. Continue partnerships with loca l businesses including Alpine Bank 3. Continue partnership wit h NPR, mentions of Festiv al on radio and broadcasting of our chamber concerts 4. Continue partnership with Radio Free Minturn 5. America’s Music Festivals Radio Broadcast Series  TV 1. Continue partnership with TV 8 to incl ude weekly interviews, mentions of the Festival with ticket giveaways, ai r the Bravo 30 second and 3 minute commercials 2. Live Interview with Anne-Marie, edited with B-roll footage on TV 8.  Online Ads 1. Vail.net 2. Vaildaily.com (year-round) 3. Other CMNM online sites (year-round) 4. Vailpm.com 5. MusicalAmerica.com  Local Hotel Partnerships 1. Strengthen Hotel/Ticket packages 2. Links on hotel electronic booking. 3. Use hotel TV stations: Provide Brav o commercials, B-roll Bravo footage, Photo slideshow gallery for em pty tv stations at hotels. 4. E-Newsletter Partnership 5. Direct Mailing Partnership 6. All information at hotel desk  Other  Bus Ads on Vail and Beaver Creek local busses  Display ad at the Eagle County Airport.  Banners in the roundabouts in the main Vail roundabouts, all summer  Banner in Vail Village BRAVO! VAIL VALLEY MUSIC FESTIVAL 2012 MARKETING PLAN 3 | Page FRONTRANGE MARKET  Front Range Movie Advertisement in Westminster  Newspaper/Print Ads 1. Denver Post: increase ads from 2011 2. 5280 Magazine: prin t advertising in 2012 3. Colorado Performing Arts Publications - Ovation magazine - Soundings magazine NATIONAL MARKET National Print  Ad in Symphony Magazine  Listing in New York Times Summer Stages  Musical America Listing and summary  Music From Angel Fire Program Book (Santa Fe)  Ad in Strings Magazine National Online  Facebook ads  Presence on all resident orchestra’s web sites and eblast -Dallas Symphony Orchestra -The Philadelphia Orchestra -New York Philharmonic Airline Magazine Publications Event listings in these publications.  Southwest Airlines Spirit Magazine  United Airlines Hemispheres Magazine  Frontier Airlines Inflight Magazine  Delta Sky Magazine  JetBlue Executive Travel Magazine  American Way Magazine BRAVO! VAIL VALLEY MUSIC FESTIVAL 2012 MARKETING PLAN 4 | Page Resident Orchestra Marketing 1. Require orchestras to continue to put Bravo residency dates on their web sites with Links to our site should be in cluded. Work with orchestras to see what other possible partnership s are available including: a. Dedicated page on their web site whic h would include all info about Bravo, the venue, hotel packages, airline links, press reviews, testimonials and photos prior to season start. b. Dedicated email blast to the orch estra’s ticket/subscriber database. Offer special incentive to this group. NEW c. Listings and links on orchestra’s soci al media pages prior to season start d. Bravo ticket brochure avail ability at orchestra venue NEW e. Mailing to ticket subscribers of Dallas Symphony Orchestra f. Subscriber Tour: offer package to orchestra’s subscribers with tickets, discounted hotel deal (offer hotel that the orchestra is staying at), discounted dining and golf. Year-Round efforts 1. Email blasts 2. Social Media sites: You tube, Facebook, Twitter, Yelp 3. Press releases 4. Ads in Vail Daily (through our contract) 5. Event Listings on all web sites and publications 2011 Bravo Season Highlights New York Philharmonic Dallas Symphony Orchestra Jaap van Zweden Carmina Burana Alan Gilbert Music Matters Instrument Petting Zoo The Philadelphia Orchestra 24 th Annual Gala 2011 Direct Economic Impact Results EXECUTIVE SUMMARY, METHODOLOGY & DATA Bravo retained BBC Research & Consulting to estimate the direct economic impact created by the 2011 Festival on Eagle County. The Festival and BBC created an intercept survey for both Festival attendees and orchestra members that was administered at various Bravo concerts at the Amphitheater, Vail Mountain School, Vilar Performing Arts Center, Cordillera and Gypsum. Both paper and online surveys were administered with more than 800 surveys completed. Demographics and spending data from audience and orchestra members were gathered from the survey. The total direct economic impact that Bravo had on Eagle County includes the direct local spending by Festival attendees and orchestra members and the associated tax revenue. These estimates do not include indirect and induced impact from this economic activity and the model includes conservative estimates of spending. The most critical factors influencing the economic benefit are the number of attendees; their length of stay; and their food and beverage, lodging, shopping and activities expenditures. BBC aggregated personal responses from the surveys and relied on total concert attendance and orchestra data provided by Bravo. This analysis distinguishes between Festival attendees that live in the Valley and those that traveled from outside the region and between visitors to Eagle County that listed Bravo as a primary reason for their visit and those that did not. BBC created an economic impact model that identifies spending in Eagle County and in individual communities within Eagle County by audience and orchestra members. The pages in this presentation highlight results from the survey and the economic impact the Festival has on the Town of Vail and Eagle County. Total 2011 Bravo Attendance 59,212 * Music Matters events attendance totaled nearly 9,000 43% of survey respondents have attended 8 or more Bravo seasons. 88% of survey respondents have previously attended a Bravo event. Total 2011 attendance at Bravo concerts and Music Matters education events 2011 Bravo Audience Satisfaction 85% of survey respondents are likely to return to the Festival in following years. 82% of survey respondents are highly satisfied with the quality of Bravo events. 86% of concert -goers are likely to recommend Bravo to a friend or family member 2011 Bravo Concert Attendance Bravo has maintained an annual attendance level over 50,000 since 2003. 2011 attendance totaled 59,212. Where Bravo Concert Attendees Reside States Represented in 2011 STATE PEOPLE % AK 0 0.0% AL 1 0.2% AR 1 0.2% AZ 13 2.1% CA 11 1.8% CO 332 53.5% CT 6 1.0% DC 0 0.0% DE 0 0.0% FL 48 7.7% GA 11 1.8% HI 2 0.3% IA 2 0.3% ID 0 0.0% IL 13 2.1% IN 2 0.3% KS 9 1.5% STATE PEOPLE % KY 0 0.0% LA 4 0.7% MA 5 0.8% MD 11 1.8% ME 1 0.2% MI 4 0.7% MN 4 0.7% MO 6 1.0% MS 0 0.0% MT 0 0.0% NC 0 0.0% ND 0 0.0% NE 3 0.5% NH 0 0.0% NJ 3 0.5% NM 16 2.6% NV 1 0.2% STATE PEOPLE % NY 18 2.9% OH 3 0.5% OK 4 0.7% OR 0 0.0% PA 12 1.9% RI 0 0.0% SC 3 0.5% SD 0 0.0% TN 1 0.2% TX 56 9.0% UT 0 0.0% VA 4 0.7% VT 0 0.0% WA 3 0.5% WI 2 0.3% WV 2 0.3% WY 0 0.0% Of 620 respondents, the top three states represented at the Festival were: Colorado = 53.5% | Texas = 9% | Florida = 7.7% AGE 18 -24 Years = 1% 25 -34 Years = 3% 35 -44 Years = 4% 45 -54 Years = 11% 55 -64 Years = 32% 65 -74 Years = 37% 75+ Years = 11% 757 total responses 2011 Bravo Audience Age & Gender Bravo’s audience is 60% female. 43% of all concert -goers are between the ages of 45 and 64. GENDER M = 40% | F = 60% 752 total responses AUDIENCE AGE RANGE 2011 Bravo Audience Income Level Bravo concert attendees are affluent and well -educated. 58% earn between $100K and $250K. AUDIENCE INCOME LEVEL NET WORTH 48% of survey respondents have a net worth between $1.5M and $10M. Bravo Budget History Bravo has maintained an annual budget over $7M for the past 6 years, including a 2012 projected budget of $8.3M. AUDIENCE MEMBER ROOM NIGHTS ORCHESTRA MEMBER ROOM NIGHTS Total = 38,419 room nights New York Philharmonic = 1,017 The Philadelphia Orchestra = 1,100 Dallas Symphony Orchestra = 963 New Mexico Symphonic Chorus = 138 Chamber Artists = 142 Young Professionals = 84 Administration = 135 Critics, press, piano tuner, etc = 50 Total = 3,629 room nights Total room nights for concert -goers and orchestra members = 42,048 2011 Bravo Lodging Statistics Average spent per room night, per party = $142.97 Total 2011 lodging expenditures in Eagle County = $2,534,113 More than $1.6M was spent on lodging by concert -goers and orchestra members in the Town of Vail. NEW YORK PHILHARMONIC TOTAL Antlers at Vail $48,870 Vail Cascade Resort & Spa $56,547 The Lodge at Vail $6,075 In -Kind Contributions $200,000 Total $311,492 DALLAS SYMPHONY ORCHESTRA Antlers at Vail $36,135 Vail Plaza Hotel $28,512 Vail Marriott Resort & Spa $7,110 In -Kind Contributions $200,000 Total $271,757 THE PHILADELPHIA ORCHESTRA Antlers at Vail $54,300 Vail Cascade Resort & Spa $61,182 In -Kind Contributions $200,000 Total $315,482 2011 Orchestra Lodging Expenses in Vail Total orchestra lodging expenses in the Town of Vail = $898,731 2011 Bravo Impact on Vail Shopping Total spent on shopping in Vail $1,458,753 Nearly 40% of audience members shop in Vail $286 per person spent on shopping by concert -goers $187 per person spent on shopping by orchestra members 66% of orchestra members shop in Vail during their stay and spend a total of $88,153 $56,106 in tax revenue was generated from shopping in Vail Total spent on shopping in Eagle county = $3,841,946 “Bravo Push” SWEET BASIL’S phrase for the rush of guests they get after Bravo concerts. “The Vail Music Festival enchants its patrons with exciting musical performances. Bravo creates the educational, cultural and social environment that is the life blood of Summer in Vail.” Sue Barham, Director of Marketing & Public Relations LARKSPUR RESTAURANT 2011 Bravo Impact on Vail Restaurants 2011 Bravo Impact on Food & Beverage Spending Total 2011 food & beverage expenditures in Eagle County = $8,076,279 Total 2011 food & beverage purchases in Vail $3,838,998 An average of $67 per day was spent by concert -goers on food, beverage and groceries $97,397 in tax revenue generated in the Town of Vail through audience and orchestra food and beverage purchases An average of $601 per party was spent by orchestra members on food, beverage and groceries $175,000 was spent on GRFA concession purchases at Bravo performances Town of Vail Direct Economic Impact TOWN OF VAIL DIRECT ECONOMIC IMPACT The model includes conservative estimates of guest and orchestra member spending, as to not over -state the direct spending in Town of Vail associated with Bravo. AUDIENCE IMPACT ORCHESTRA IMPACT SALES TAX REVENUE Food & Beverage $3,413,284 $326,861 $149,606 Lodging $1,172,797 $388,485* $67,105 Shopping $1,314,494 $88,153 $56,106 Activities $522,204 $91,477 $24,547 TOTAL $6,422,779 $894,976 $297,364 Bravo’s total direct economic impact to the Town of Vail in 2011 $7,615,119 * Not including $600,000 in -kind lodging contributions Town of Vail Direct Economic Impact Bravo! Music Festival had a substantial economic impact in Eagle County and the Town of Vail. Nearly 60,000 guests attended the 2011 Bravo Festival, and 715 orchestra members traveled to Eagle County, many with additional people in their party. Spending and tax revenue estimates indicate that Bravo generated a total direct impact in Eagle County exceeding $16.1M, and more than $7.6M was spent in the Town of Vail. The Festival reports a $2.8M dollar increase in its direct economic impact in Eagle County and a half million dollar increase in its direct economic impact in the Town of Vail. (2010 direct economic impact results including taxes were $13.3M in Eagle County and $7.1M in the Town of Vail). 2011 Direct Economic Impact Conclusion 2011 Direct Economic Impact Highlights •BBC Research & Consulting Company hired by the Festival •Economic impact of $16.1M -- nearly $3M more than 2010 •Total Orchestra spending exceeded $1M •24 years of consistent growth •Attendance levels have been over 50K since 2003 •An annual budget of over $7M for the past 6 years