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HomeMy WebLinkAbout2012 Tour of Vail Proposal FUNDING REQUEST FOR SPECIAL EVENTS IN LATE 2012 Submitted 5/25/2012 presented to: CONTEXT: Anthem Sports Organizer/Owner of the Tour of the Battenkill- North America’s Largest Pro/Am road cycling race www.tourofthebattenkill.com Owner of the Stan’s Notubes Great American Cycling Series www.greatamericancycling.com USA Crits Series 10-12 event, National Professional Criterium Series www.usacrits.com EVENT SCHEDULE : (new components in red) Vail Pass Time Trial Friday, September 28 – component added Rally Event Friday, September 28 Bike Marathon / Benefit Ride Saturday, September 29 Tour of Vail Criterium Sunday, September 30 Coors Classic Legends Race Sunday, September 30 Live Web Streaming Sunday, September 30 VAIL LOCATIONS : (new components in red) Bike Marathon Start/finish in Vail Village – location/route TBD Tour of Vail Criterium Gore Cr. Dr, Willow Br. Rd, E. Mdw Dr, Vail Valley Dr. Vail Time Trial E. Mdw Dr, Willow Br. Rd, Gore Cr. Dr, Vail Valley Dr EVENT FORMAT: Vail Time Trial- Individual time trial – competitive / recreational Bike Marathon – Non-competitive benefit 80 mile challenge ride Pro/Am Criterium - Competitive, laps, circuit race, fast pace racing Legend Race Exhibition race with former professionals USA Crits Final Criterium - Competitive men’s race, professional women’s race PROPOSED RESOURCES & APPROXIMATE IMPACTS: (new components in red) with USA Crits Final Professional Event with Vail Pass Time Trial, Live Streaming, and Coors Classic Legends Race Participants : Vail Pass Time Trial Bike Marathon Benefit Ride Pro/Am Criterium Professionals Spectators Total Attendance 500 400 225 5,000+ 6125+ 250 650 400 225 6,500+ 8025+ Event Budget $75,000 Town of Vail Resource Request: In-kind Law Enforcement & DPW support Event Logistics Funding (Hotel, food) Prize purse assistance Total Town of Vail Investment ($5,000) ($5,000) ($25,000) ($35,000) (awarded) Additional Town of Vail Resource Request: In-kind Law Enforcement & DPW Support Event Logistics Funding (Hotel, food) Live Web streaming of event Celebrity VIP travel and per diem Total Town of Vail Investment ($3,000) ($2,500) ($10,000) ($10,000) ($25,500) Event Impact - 2012: Approximate Town of Vail impression value Approximate lodging impact Approximate total retail impact Town of Vail Investment Total Approximate Town of Vail Event Impact $240,000 $234,275 $325,000 ($35,000) $764,375 $350,000 $310,000 $375,000 ($24,500) $1,110,500 EXTENDED ASSETS: (new components in red) Series Inclusion The USA Crits Series is the most recognized national criterium series with events in major markets across the USA. Professionals compete for points and for a series-ending prize list. USA Crits Final Vail would have a unique opportunity to be the Series F inal for 2012 and beyond. Vail Pass Time Trial The addition of the Vail Pass Time Trial on the same course ut ilized by the Coors Classic and 2011 US Pro Cycling Challenge will be a unique opportunity for amateurs to compare their abilities against professionals. It will add lodging momentum through the weekend in conjunctio n with Vail Restaurant Month and other ancillary events. Coors Classic Legends Race The addition of the Coors Classic Legends race will add credibility a nd attention to the event weekend. Combined with VIP and hospitalit y functions, notable celebrity cyclists will add to the participation base and specta tor base for the event weekend. Live streaming Broadcast around the world on the web, the live streaming of the event will drastically improve the impression value of the Town of Vail brand globally. Non-Peak Occupancy Non-peak tourism & commerce National/International Series Marketing Coverage in major cycling press worldwide Powerful Demographic – Competitive Cycling 72,000 licensed cycling racers in the United States Median age is 34 Median household income is over $80,000 81% have college degrees 35% have post graduate degrees 57% of licensed racers are in professional/managerial positions 35% are married