HomeMy WebLinkAbout2012 Tour of Vail Proposal
FUNDING REQUEST FOR SPECIAL EVENTS
IN LATE 2012
Submitted 5/25/2012
presented to:
CONTEXT:
Anthem Sports Organizer/Owner of the Tour of the Battenkill-
North America’s Largest Pro/Am road cycling race
www.tourofthebattenkill.com
Owner of the Stan’s Notubes Great American Cycling Series
www.greatamericancycling.com
USA Crits Series 10-12 event, National Professional Criterium Series
www.usacrits.com
EVENT SCHEDULE : (new components in red)
Vail Pass Time Trial Friday, September 28 – component added
Rally Event Friday, September 28
Bike Marathon / Benefit Ride Saturday, September 29
Tour of Vail Criterium Sunday, September 30
Coors Classic Legends Race Sunday, September 30
Live Web Streaming Sunday, September 30
VAIL LOCATIONS : (new components in red)
Bike Marathon Start/finish in Vail Village – location/route TBD
Tour of Vail Criterium Gore Cr. Dr, Willow Br. Rd, E. Mdw Dr, Vail Valley Dr.
Vail Time Trial E. Mdw Dr, Willow Br. Rd, Gore Cr. Dr, Vail Valley Dr
EVENT FORMAT:
Vail Time Trial- Individual time trial – competitive / recreational
Bike Marathon – Non-competitive benefit 80 mile challenge ride
Pro/Am Criterium - Competitive, laps, circuit race, fast pace racing
Legend Race Exhibition race with former professionals
USA Crits Final Criterium - Competitive men’s race, professional women’s race
PROPOSED RESOURCES & APPROXIMATE IMPACTS:
(new components in red)
with USA Crits
Final Professional
Event
with Vail Pass
Time Trial, Live
Streaming, and
Coors Classic
Legends Race
Participants :
Vail Pass Time Trial
Bike Marathon Benefit Ride
Pro/Am Criterium
Professionals
Spectators
Total Attendance
500
400
225
5,000+
6125+
250
650
400
225
6,500+
8025+
Event Budget $75,000
Town of Vail Resource Request:
In-kind Law Enforcement & DPW support
Event Logistics Funding (Hotel, food)
Prize purse assistance
Total Town of Vail Investment
($5,000)
($5,000)
($25,000)
($35,000)
(awarded)
Additional Town of Vail Resource
Request:
In-kind Law Enforcement & DPW Support
Event Logistics Funding (Hotel, food)
Live Web streaming of event
Celebrity VIP travel and per diem
Total Town of Vail Investment
($3,000)
($2,500)
($10,000)
($10,000)
($25,500)
Event Impact - 2012:
Approximate Town of Vail impression value
Approximate lodging impact
Approximate total retail impact
Town of Vail Investment
Total Approximate Town of Vail
Event Impact
$240,000
$234,275
$325,000
($35,000)
$764,375
$350,000
$310,000
$375,000
($24,500)
$1,110,500
EXTENDED ASSETS: (new components in red)
Series Inclusion
The USA Crits Series is the most recognized national criterium series
with events in major markets across the USA. Professionals compete
for points and for a series-ending prize list.
USA Crits Final
Vail would have a unique opportunity to be the Series F inal
for 2012 and beyond.
Vail Pass Time Trial
The addition of the Vail Pass Time Trial on the same course ut ilized by the
Coors Classic and 2011 US Pro Cycling Challenge will be a unique
opportunity for amateurs to compare their abilities against professionals. It
will add lodging momentum through the weekend in conjunctio n with Vail
Restaurant Month and other ancillary events.
Coors Classic Legends Race
The addition of the Coors Classic Legends race will add credibility a nd attention
to the event weekend. Combined with VIP and hospitalit y functions, notable
celebrity cyclists will add to the participation base and specta tor base for the
event weekend.
Live streaming
Broadcast around the world on the web, the live streaming of the event will
drastically improve the impression value of the Town of Vail brand globally.
Non-Peak Occupancy
Non-peak tourism & commerce
National/International Series Marketing
Coverage in major cycling press worldwide
Powerful Demographic – Competitive Cycling
72,000 licensed cycling racers in the United States
Median age is 34
Median household income is over $80,000
81% have college degrees
35% have post graduate degrees
57% of licensed racers are in professional/managerial positions
35% are married