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HomeMy WebLinkAbout2012 Vail Restaurant Community ProposalVAIL COMMISSION ON SPECIAL EVENTS 2012 EVENT FUNDING APPLICATION Ø PROPOSED IDEA: The creation of a Director of Sponsorship Position for Town of Vail Special Events Ø PROPOSED DATES: Contracted within the 2012 FY to coordinate and drive major sponsorship for events falling in 2013 and 2014. Ø AMOUNT OF CASH FUNDING REQUESTED : $60,000 (over a two year contract) Ø PROPOSING ENTITY: The Vail Restaurant Community Represented by Brian Nolan (GROUP970) and Matt Morgan (Sweet Basil) CONTACT: Brian Nol an (970) 845 -0545 brian@group970.com Matt Morgan (970) 476 -0125 matt@sweetbasil -vail.com Ø DESCRIPTION: The Vail Restaurant Community would like to recommend that the additional CSE funding available due to the cancellation of Mojo Man be appropriated to the development of a new sponsorship position at the Town of Vail, rather than towards a new or existing event. The group strongly believes that the Town of Vail w ould receive a much greater benefit, with greater longevity, from the creation of such a position than could possibly be received from supplemental funding to any one event. DETAILS: Ø Job Description: The contracted employee or entity would be responsible for, § The creation and management of a comprehensive sponsorship program for Town of Vail Special Events § The development of key sponsorship opportunities, relationships and dollars § The coordina tion of Town of Vail events between promoters and Town services The contracted employee or entity would be subject to the following expectations: § To drive incremental sponsorship dollars to support and improve Vail events at the minimum dollar amount of $250,000 by the second year of contract (201 4 ). § T o follow up with existing sponsorship opportunities as well as search for and develop new prospects. § To develop information and packaging detailing the opportunities for sponsorship in Vail and the measurement of return for potential sponsors. § To always ma intain the Vail Brand in respect to sponsorship opportunities § To work with the Town of Vail Town Council, Vail Local Marketing District Advisory Council and the Commission on Special Events, assuring consistency of messaging and alignment of goals in regar ds to special events and special events marketing efforts § To remain considerate of all relevant entities strategic partnerships, including but no limited to the Town of Vail, Vail Resorts and the key Vail partners in event promotion (e.g. Bravo, the Vail V alley Foundation and Highline Sports and Entertainment). § To facilitate and monitor the implementation of sponsorship packages with regards to the event sponsored (e.g. logo placements, programs, etc.) according to Town of Vail and event promoter regulation s. § To serve as a contact point for both event promoters and Town of Vail personnel in regards to the coordination of Town events. § To work with the Vail Local Marketing District Advisory Council and other Town of Vail entities to recruit, and then serve as the main contact for, new signature events that align with the Vail Brand and drive destination guests to the area. Ø Compensation and Terms of Contract: § Contract Length: Two year contract beginning in Sep tem ber of 2012 § Compensation: $30,000 per year, plus a 10% commission on all signed new sponsors. This does not repeat year after year and is only applicable to incremental sponsorship. § Benefits: No benefits will be associated with this position. It will be handled as strictly a contract employee scenario. Ø BENEFITS TO THE TOWN OF VAIL: The Vail Restaurant Community believes this is a completely untapped and unrealized source of revenue and increased marketing exposure for the Town of Vail. The Town represents a significant asset with great return potential for a variety of markets and industries. A coordinated and strategic effort could drive significant dollars to support and improve Town of Vail events production and exposure. The potential return from the creation of this position is immeasurable and the group strongly urges the Commission on Special Events to consider and support its development. *Please note that this is a rough draft proposal. The Vail Restaurant Community wanted to give a clear description of the position we feel requires filling but are open to revisi on of the above listed terms and position details .