HomeMy WebLinkAboutVail Brand Event RFP_1
Request for Proposal
Special Event Producers
Vail Brand Background
Vail’s brand recognition primarily as a ski and snowboard destination in the winter
Evolution of the summer business
Evolution
of the year round brand
Reference to high net promoter score, guest service aspect
Vitality both on-mountain and in-town
Vail Brand Position – Winter
For passionate and dedicated
skiers, Vail Mountain is the preferred ski resort for whom skiing represents an elemental expression of personal achievement and personal challenge, whether it’s the singularity of man
against nature, or the Esprit d’ Corps of belonging to an elite club.
Because of mother nature’s generosity in snow and terrain, coupled with the vision inherent in the spirit of Vail’s
founders, and the modern day commitment to excellence in all aspects of operation, Vail can credibly lay claim to being an experience like nothing on earth.
Vail Brand Position – Summer
For
passionate mountain travelers and outdoor adventurers, Vail in summer is the preferred destination for those whom the mountains represent an elemental expression of physical, emotional
and cultural vitality.
Because of mother nature’s generosity, coupled with the unique passion inherent in the spirit of Vail’s founders, and the modern day community commitment to excellence
in all aspects, Vail can credibly lay claim to being an experience like nothing on earth.
Tagline: Vail Like nothing on earth.
Special Event – Producer Requirements
The Commission
on Special Events and the Vail Local Marketing District Advisory Council are searching for special event agencies to execute events in Vail that support both the winter and summer positions
of the brand.