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HomeMy WebLinkAboutMOJO MAN_TOV_FINALMOJO MAN Inaugural Tour 2012 [Bring Yours!] Friday, May 25 – Sunday, May 27 © Copyright 2011. Highline Sports & Entertainment, Inc. All Rights Reserved. Prepared for October, 2011 Goals/Objectives • Provide a compelling event model for The Town of Vail to gain extensive exposure and attract Vail destination guests. • Provide an iconic athletic event which serves as the model for the most high-end, well executed event of its kind. We will do it bigger and better than anyone has ever done… not only for 2012, but long into the foreseeable future. • Generate mass media coverage surrounding the event. • Deliver the message that MOJO MAN and the event partners are united in executing the top endurance event in the country. MOJO MAN Town of Vail Sponsorship Opportunity Five W’s Who: Athletes, spectators, family, friends, marketing partners and media. What: Inaugural MOJO MAN event and tour Where: Kicking off in Vail, Colorado When: Memorial Day weekend, 2012 Why: To provide the lasting impression of an amazing weekend and to offer MOJO MAN participants the opportunity to express their fitness in a variety of challenges, particularly those they wouldn’t normally seek out or have available to them. Utilize MOJO MAN to attract a variety of Vail visitors during the holiday weekend. MOJO MAN Town of Vail Sponsorship Opportunity Overview MOJO MAN will feature both recreational (i.e. Fun) and elite (i.e. Brutal) divisions as well as a scaled back kids division. It’s truly a game the whole family can play. In addition to all of the on-course MOJO MAN action, the event weekend will also feature rockin’ post-parties with live music, kid’s events, an expo village, and amazing spectating. Best of all will be the great times event-goers spend with fellow participants experiencing an amazing event, meeting new friends and sharing MOJO MAN war stories over a beer or three! Similar style events are currently all the rage and attract over 10,000+ participants and spectators. With our combined marketing power and extensive industry relationships, we expect at 5,000+ at the inaugural Vail, Colorado event. MOJO MAN Town of Vail Sponsorship Opportunity Overview Get ready for one of the toughest and wackiest athletic challenges at the inaugural MOJO MAN tour. This unique event series will bring together men, women and children often attired in just plain silly costumes, to test themselves first-hand against both man-made and natural obstacles in a competition that’s less about winning and more about just finishing. If you have the MOJO, the glory can be yours! From the never-ever to the experienced participant, there will be something for everyone to gain from this popular event. The 7 time Eco Challenge Champion, Mike Kloser, professionally designed 7-10 mile MOJO MAN course will feature numerous obstacles from cargo net climbs to snow and mud-pit belly climbs and crawls. Part obstacle course, part adventure race, MOJO MAN will be the ultimate test of a participant’s mental and physical toughness. The modern- day survival of the fittest! MOJO MAN Town of Vail Sponsorship Opportunity The Audience MOJO MAN Town of Vail Sponsorship Opportunity MOJO MAN participants are as fun as they are fit and maybe a little bit crazy. This competitive group is a high- consuming bunch. They are typically well-educated, professionals and use events like MOJO MAN to revel and blow-off steam with like-minded individuals. Participants are youth-minded, adventure seekers who vacation often and have a high-amount of disposable income. Avg. Age= 32 | HHI of $100k+ | Male =70% Female 30%. Tentative Event Schedule • Friday, May 25 • 5pm-10pm: Last Chance Registration (if not sold-out)/athlete bag pick-up. • Saturday, May 26 • 7am-7pm: Athlete check-in/athlete bag pick-up • 8am-4pm: MOJO MAN Event Waves • 9am-5pm: Expo Village Open • 9am-10pm: Food and Beverage Open • 11am-7pm: After Race Party w/ Live Entertainment • 7pm-10pm: Live Concert – public invited • Sunday, May 27 • 7am-5pm: Athlete check-in/athlete bag pick-up • 8am-4pm: MOJO MAN Event Waves • 9am-5pm: Expo Village Open • 9am-6pm: Food and Beverage Open • 11am-6pm: After Race Party w/ Live Entertainment MOJO MAN Town of Vail Sponsorship Opportunity Opportunity MOJO MAN Town of Vail Sponsorship Opportunity • Join us in sponsoring the inaugural tour of the MOJO MAN. This is an opportunity to be apart of an event that has one of the biggest cult followings and is only gaining momentum. • Town of Vail will be a presenting sponsor of the MOJO MAN tour. • Town of Vail logo to be included in all MOJO MAN marketing materials, signage and social media surrounding advertising. • Opportunity for a 10’ x 20’ expo space, and extensive signage and activation opportunities on-site to promote the Town of Vail and upcoming summer activities. Ie. work with the VLMDC to promote all Vail has to offer over the summer months Takeaway • Wow, What a great weekend! The people, the event, the food and the entertainment were simply amazing…I can’t wait for next year! • Town of Vail brand recognition and association with the new MOJO MAN competition craze that is hitting the country and the ability to impact over 10,000+ participants and spectators throughout the series. MOJO MAN Town of Vail Sponsorship Opportunity Our Team We have set up a strong partnership with Vail Mountain operations, marketing and PR as well as engaged with the USFS to get and execute the very best experience in the space. Highline Sports & Entertainment will be producing and executing the MOJO MAN competition tour. Highline is a leading producer of sports and entertainment events. Since 1995, the company has created turnkey event marketing programs, sponsorships and successful partnerships with many of the world's leading brands. Highline's high profile events have been staged at major venues throughout North America and have been seen by millions in person and through major broadcast media. MOJO MAN Town of Vail Sponsorship Opportunity Photos MOJO MAN Town of Vail Sponsorship Opportunity MOJO MAN Town of Vail Sponsorship Opportunity Do you have the MOJO? Contact: James Deighan 970-331-5312 jamesd@gohighline.com