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Home My WebLink About2012 StreetBeat RecapSince its creation in 1981, the Vail Valley Foundation has had the privilege of providing the World a glimpse of the Vail Valley through its collection of world -class athletic, arts and entertainment events and programs. The Vail Valley Foundation is dedicated to sustaining and enhancing the quality of life and spirit of the Vail Valley through leadership in arts, education and athletics. In essence, enriching the mind, body and soul of both the Vail Valley Community, our myriad international guests who visit us and the many global corporations and brands who yield a tangible return on investment through intelligent and strategic support of select Foundation initiatives. By supporting what both local and state -wide private business and public office cannot, the Vail Valley Foundation cultivates the vital spirit that IS our community touching all walks of life around the globe. Vail Valley Foundation Recap presentation to CSE for Bud Light Street Beat 2011 - 2012 SUMMARY • Vail, CO 9 concerts December 2011 to April 2012; 7 shows at Solaris, 1 show at Arrabelle and 1 show at Golden Peak. • We had a few solid shows with very high attendance numbers, and then on the other side we had shows with little attendees. Avg . attendance 2,100 people per show. We had some performances with less than 1,000 attendee’s. •A vibrant, youthful energy is generated by Street Beat and sets the tone of Vail on 9 Thursday’s during the winter • Whether the band is Funk, Bluegrass, Reggae, Hip Hop or Rock, guests and locals alike celebrate this unique experience; under the lights, under the bright winter stars with the majestic rocky mountains as the backdrop • Drives retail (bar and restaurant traffic and revenue) Dec -Apr on an evening mid week which is slow for Vail bringing locals back into town MARKETING/ADVERTISING/PR PRINT • Vail Daily 2/3 page, 4C, Frequency of Ad run 18x. 2 ads of full schedule + 2 ads show specific Series Poster qty produced = 400 Distributed Eagle County RADIO • KZYR: 1 qty :60 second spot. Frequency = 240 spots were show/concert specific • Editorial: KZYR: 4 to 8 minute, morning interviews on Wednesday + 10x a live on air weekly VVF discussion TV • TV8: 4 minute, morning interviews conducted on Wednesdays plus 10x during the series weekly VVF discussion and the occasional “off the hill” feature. •Plum TV: Occasional Friday PR Press/news coverage: Bud Light Street Beat concert series was covered regularly in the Vail Daily, Vail Mountaineer, JamBase. Along with VVF/Artist social and media channels. Estimated PR media impressions:350,000 THE FUTURE / IMPROVEMENTS • The move to Solaris venue was well received along with the Arrabelle venue is well received by both merchants and locals alike. •By moving the concerts to Thursday, we did see an increase in front range visitors to the series. We had a slight decrease in average attendance from last year to 2,100 this season. We feel like the Vail Valley is coming saturated with free concerts, which is causing this decrease in attendance. •We kept our concert time to 6:30pm, it was well received by both locals and visiting guests. • The VVF, in cooperation with the Town of Vail, and our core partners AB and Volvo is currently deciding how and what street beat should evolve into and or change in the future. This might be a discontinuation of the long standing concert series. ECONOMIC IMPACT Conservative economic impact is $540,000 based on 2,100 ppl avg. per show X 9 shows = 18,900 X 75% (ppl who visit retail/bar/restaurant pre or post ) X average spend of $35/pp. SENSE OF COMMUNITY • Street Beat has become, like Hot Summer Nights, an iconic fixture within Eagle County. It is what sets us apart, what differentiates us (Vail Valley Residents) from other mountain towns/resorts in the USA. The event brings people together, keeps them connected and provides the needed support for Town of Vail businesses Cash Sponsorship Revenue $279,750 Local Government Revenues $25,650 In Kind Trade Revenues (Trade Gifts, Goods & Marketing) $68,000 Total Revenues $358,400 Bud Light Street Beat 2012 Operating Budget EXPENSES Auto Fuel 350.00 Entertainment 767.00 Facilities - Operations 36,700.00 Gifts 223.00 Insurance 5,000.00 Labor 97,000.00 Lodging 600.00 Mail - Shipping 21.00 Marketing & Advertising 15,130.00 Non Social Food 250.00 Permits 925.00 Prizes - Non -Cash 0.00 Sales Commission & Exp 6,783.00 Sound 36,500 Talent / Speakers 102,500 Transportation 1801.00 In Kind Trade Expenses (Trade Gifts, Goods & Marketing) 68,000 Total Expenses $357,550 Net Profit - Loss 850.00 Survey results •Attendee’s attend more than one concert per season •3 -4 concerts on average •More than 65% of consider themselves to be a full time resident •25% attendees are visiting guests to Vail •80 % of those attending the concert, visited either a restaurant or a store before or after the concert •54% of the people who attended the concert made a special trip into Vail for the show •70% of attendees made their decision to attend based on the band performing •225 guests were surveyed •58% were female On behalf of the Vail Valley Foundation, its Board of Directors and Staff, our sincere thanks to the Town of Vail for your long standing support. Please feel free to contact Jennifer Mason (jmason@vvf.org or 970748 - 5916) anytime with questions or comments.