HomeMy WebLinkAbout2012 Vail Whitewater Kayak Demos RecapEvent Recap: Vail Whitewater Demos
Commission on Special Events
September 05, 2012
Photo by Jack Affleck
Vail Whitewater Kayak Demos; Tuesdays
May-15-June 19
Alpine Kayak, Sean Glackin
Office: 970.926.3867
Mobile: 970.390.6764
info@alpinequestsports.com
2 Town of Vail | CSE | 12/15/11
Vail Brand Compatibility
“Premier International Mountain Resort Community”
3 Town of Vail | CSE | 12/15/11
Standard of excellence met by:
•Showcasing the Vail Whitewater Park
•Providing an additional spectator event in Vail Village, while offering the
community of boaters a time a place to utilize the whitewater park’s
inflatable bladder technology.
Event Strengths & Weaknesses
4 Town of Vail | CSE | 12/15/11
•Exceeded expectations: Alpine Kayak was still able to run the event
despite historical low water levels.
•Measures that could be taken for event improvement: Improved
contact with Vail concierges and front desk staff to increase visibility
at the event.
•For repeat event, comparison to past years: We saw a decrease in
participants this year due to low flows on Gore Creek. Nice weather
provided an increase in spectators. The low flows also allowed us to
showcase some standup paddleboarding in the park.
Event Budget
5 Town of Vail | CSE | 12/15/11
•Total event budget: $2,400
•CSE funds: $2,000
•Profit and loss:-$400
•Funding utilization:CSE
•In-kind sponsorship:$0
•Cash sponsorship:$0
Estimated Results*
Attendance Numbers
6 Town of Vail | CSE | 12/15/11
•Estimated attendance: 40-80 people each week
•If non-ticketed, method you used to estimate attendees: head count
•% of people in Vail specifically for event: approximately 5%
•% of people attended previous years: approximately 10%
Estimated Results*
Demographic Profile
7 Town of Vail | CSE | 12/15/11
•Attendees came from (local, regional, out of state, international): Alpine
Kayak does not give spectators a survey, so this information is unavailable.
•Average age and income bracket of attendees:
* Based on survey results.
Estimated Results*
Event Attendee Estimated Spending
8 Town of Vail | CSE | 12/15/11
•This is an ambient event to provide additional entertainment within Vail
Village, so there is no direct spending correlation as a result of this event.
•Lodging:
•% attendees stayed in Town of Vail:
•Average amount spent on lodging/day:
•Estimated room nights booked due to event association: 0
•Lodging call to action:0
•Dining:
•Shopping:
•Other Activities:
* Based on survey results.
Estimated Return on Investment (ROI)*
9 Town of Vail | CSE | 12/15/11
•Additional Town of Vail spending event generated: $0, an ambient
event
•Ratio of increased revenue to amount of funding received: none
•Additional sales tax revenue generated by event accrued
to Town of Vail:** none
* Based on survey results.
** Town of Vail sales tax = 4%. Lodging tax = 5%
Visitor Intent to Return*
10 Town of Vail | CSE | 12/15/11
Satisfaction ratings:
•Bullet 1
•Bullet 2
•Bullet 3
* Based on survey results.
Topline Marketing Efforts
11 Town of Vail | CSE | 12/15/11
•Alpine Kayak/Alpine Quest Sports Facebook and Twitter posts
•Articles in Vail Daily and Sneak Peak
•TV 8 segment on Vail Whitewater Demos
•Sign at the whitewater park the day of the demos
Community Contribution
12 Town of Vail | CSE | 12/15/11
•Impact on Vail’s sense of community: The Vail Whitewater Kayak
Demos utilize an existing Town of Vail recreational facility for the
enjoyment of spectators in Vail Village. The event also provides an
opportunity for local boaters to enhance their kayak freestyle skills
with free instruction and equipment demos from Alpine Kayak.
Sustainability Efforts
Green Measures
13 Town of Vail | CSE | 12/15/11
•The event is a free, walk-up event. There are no food or
beverage vendors, no tickets and no waste being produced.
Alpine Kayak instructors arrive at the event with all of the
equipment in one truck.
Additional Information
14 Town of Vail | CSE | 12/15/11
•Bullet point Number 3.
•Bullet point Number 4
•Bullet point Number 5
Additional documents attached to presentation: