HomeMy WebLinkAbout2012 WTMG Demographic Research Study - Final ReportVail Valley Foundation
Winter Teva Mountain Games Results
February 2012
Prepared for:
Vail Valley Foundation
Prepared by:
Intercept Insight, LLC
PO Box 2078
Avon, CO 81620
970.331.1086
www.interceptinsight.com
Table of Contents
Table of Contents
Objectives ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::.. 1
Methodology ::::::::::::::::::::::::::::::::::::::::::::::::::::::::. 2
Overview and Summary :::::::::::::::::::::::::::::::::::::::::::::::::.. 3
Highlights :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::. 4
Detailed Findings
Attendance ::::::::::::::::::::::::::::::::::::::::::::::::::: 6
Recommendation (Net Promoter Score) ::::::::::::::::::::::::::::::::::. 10
Event Performance ::::::::::::::::::::::::::::::::::::::::::::::: 12
Media/Awareness :::::::::::::::::::::::::::::::::::::::::::::::. 17
Spending Habits ::::::::::::::::::::::::::::::::::::::::::::::::.. 20
Attendance/Revenue Generation ::::::::::::::::::::::::::::::::::::::.. 23
Accommodations :::::::::::::::::::::::::::::::::::::::::::::::.. 25
Geographical Data :::::::::::::::::::::::::::::::::::::::::::::::. 28
Demographical Data ::::::::::::::::::::::::::::::::::::::::::::::. 30
Competitors ::::::::::::::::::::::::::::::::::::::::::::::::::: 35
Ski/Ride :::::::::::::::::::::::::::::::::::::::::::::::::::::. 37
Observations :::::::::::::::::::::::::::::::::::::::::::::::::::::::::: 39
Comments :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::.. 41
INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
The Vail Valley Foundation invested in a third party research company, Intercept Insight, LLC, to
conduct intercept surveys during the 1 st annual Winter Teva Mountain Games to help quantify
decisions and increase performance related to the Games. With this insight, the VVF is able to
evaluate economic contributions of the event, develop objectives to increase the overall
performance, market effectively, and provide sponsors with valuable data regarding the event. The
Vail Valley Foundation identified several objectives for this study.
Objectives:
Estimate attendance and attendance behavior
Intent to return to the Games
Quantify recommendations
Evaluate event performance
Estimate spending habits
Estimate revenue generation
Understand media effectiveness/awareness
Obtain demographical and geographical data
Identify strengths
Identify weaknesses
Objectives
1 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
The Vail Valley Foundation and Intercept Insight designed a core set of questions intended
to meet the objectives of the study, including event specific questions. Once the survey
was approved the questions were programmed into a survey design tool and then
uploadedAonAhandheldAdevicesA(PD ’s).AATheAsurveysAwereAthenAconductedAin -person using
the handheld devices to collect the data.
In -person intercepts were conducted on Friday and Saturday (February 10 th and 11th,
2012) throughout the event locations. Two surveyors were hired and trained to conduct
the intercepts in a way so that a random representative sample of the population was
being collected each day. Those surveyed must have been 18 years of age or older. A
sample plan was designed, and a daily quota was met to ensure statistical validity when
the data is analyzed and reported on. Once the daily quotas were met, the data was then
downloaded using a statistical software and prepared for analysis.
Methodology
2 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
ItAisAimportantAtoArememberAthatAthisAisAaAtoolAforAgatheringAeventAattendees’AopinionsAandAfeedback.AAManyAofAtheAresultsAar e p resented in
terms of percentages. Intercept Insight, LLC encourages readers to consider the overall direction that is suggested rather tha n only the
statistics. Note that the margin of error is different for every single question response on the survey depending on the sam ple sizes,
proportion of responses, and number of answer categories for each question. As a general comment, it is sometimes more appro pri ate to
focus attention on the general trends and patterns in the data rather than on the individual percentages.
The VVF engaged Intercept Insight, LLC for research services/in -person intercepts during the 2012 Winter Teva Mountain Games. T hese
services included strategy and execution, survey development, programming, analysis, reporting, and staffing. Two surveyors usi ng handheld
dataAcollectionAtoolsA(PD ’s)AconductedAin -person intercepts throughout the various venue locations within Vail, CO. 115 survey s were
conducted over the course of the event, which provides a 9% margin of error at a 95% confidence interval with the data collec ted .
Based on photographs, head counts, competitor entries, and cluster calculations, the total estimated attendance of the Winter Te va
Mountains Games was approximately 10,000 with a +/- 20% margin for error. Using the estimated attendance and specific survey qu estions
regarding accommodations, spending habits, and the percentage of those who came to Vail, CO specifically for the Winter Teva Mou ntain
Games, an estimated revenue generation on the Town of Vail, CO was calculated. The Winter Teva Mountain Games was responsibl e f or
generating approximately $633K, with a +/- 20% margin for error, within the Town of Vail, CO . This equates to approximately $2 5K, with a +/-
20% margin for error, in sales tax revenue (figured at 4% of total revenue generated) for the Town of Vail, CO.
Overall Satisfaction with the Winter Teva Mountain Games was high with a mean satisfaction rating of 4.4 on a scale of 1 to 5 , w here 1=Not at
all satisfied and 5=Extremely Satisfied. Many of the attendees (25%) seemed to be passive about their likelihood to recommen d t he Winter
TevaAMountainAGames,AwhichAleadAtoAaANetAPromoterAScoreAofA35.AA64%AareA‘Very’AorA‘ExtremelyALikely’AtoAreturnAtoAtheAGamesAi n t he future.
When asked to provide feedback that would help enhance the Event in the future, most of the respondents mentioned more events ,
particularlyAonAFriday.AA“WordAofAmouth”AwasAtheAmostAselectedAoptionAwhenAaskedA“HowAdidAyouAhearAaboutAand/orAwhereAdidAyou se e
advertisingAforAtheAWinterATevaAMountainAGames?”A
Locals made up 47% of the attendance, while 48% of the attendees were overnight guests, and 74% of the total attendees were f rom
Colorado. 68% of those staying in paid lodging stayed in Vail, CO, and the average number of nights stayed for overnight gue sts was 4. The
mean age of the attendees was 33 (total), 31 (including children), 8 (children under 18). 62% and 38% of the respondents wer e m ale and
female respectively. 58% attended with friends, while 9% claimed to be with family including children under 18. 76% earn a hou sehold
income of less than $100K, and 83% have at least a four year BA degree.
Overview and Summary
3 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
Total completed surveys – 115
Sample size provides statistical validity with an error rate of 9 % at a 95% confidence interval
Estimated attendance – 10,000 (+/- 20% error level should be considered)
Estimated revenue generated to the Town of Vail - $633,340 (+/- 20% error level should be considered)
Net Promoter Score – 35
Overall Satisfaction – 4.4 (using a scale of 1 to 5, where 1=Not at all Satisfied and 5=Extremely Satisfied)
73% of the attendees came to Vail, CO specifically for the Winter Teva Mountain Games
50% of the attendees had attended the Summer Teva Mountain Games in the past
Average number of days attended – 1.92
Favorite event – Big Air Events
One Change – More events (particularly on Friday)
“Word -of -mouth”AandA“Newspapers”A - selectedAmostAwhenAasked,A“HowAdidAyouAhearAaboutAand/orAwhereAdidAyouAseeAadvertisingAforAt heAWTMG?”
64%AareA“Very”AorA“ExtremelyALikely”AtoAreturnAinAtheAfuture
68% of the attendees staying in paid lodging stayed in Vail, CO
Average nights stayed in paid lodging – 5.08
Average group size of those lodging – 4.92
Average age (total) – 33 yrs. | Average age (including children) – 31 yrs. | Average age (children in attendance) - 8
Estimated number of room nights generated by the WTMG – 849
Estimated average nightly rate in Vail - $259
Highlights
4
INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
Attendance
Attendance
Nearly 73% of the sample set came to Vail, CO
specifically for the Winter Teva Mountain Games.
30% of those who planned their trip to Vail, CO
were overnight visitors.
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73%
27%
2012 WTMG - Reason for Visiting Vail
Came for WTMG Heard about WTMG after I arrived
N = 113
65% 5%
24% 6%
2012 WTMG - Those who Came for WTMG by
Market Segment
Local In-State Day In-State Overnight Out-of-State
N = 82
Attendance
73% of the respondents were planning to attend at
least one concert during the 2012 WTMG.
7 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
73%
27%
2012 WTMG - Concert Attendance
Yes No
N = 115
50% 50%
2012 WTMG - Summer TMG Attendance
Yes No
N = 115
50% of the respondents had attended the summer
TMG in the past.
Intent to Return
64%AareA“VeryAlikely”AorA“ExtremelyAlikely”AtoAreturnAtoAtheAWinterATevaAMountainAGamesAinAtheAfuture.
8 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Not at all likely Not very likely Somewhat
likely
Very likely Extremely likely
3% 4%
29%
40%
24%
2012 WTMG - Intention to Return
N = 115 64% are 'Very' or 'Extremely Likely' to
return in the future
Recommendation
Recommendation
TheANetAPromoterAScoreAisAcalculatedAviaAtheAfollowingAquestion…A“OnAaAscaleAofA0AtoA10,AwhereA
0=Not at all likely and 10=Extremely likely, how likely are you to recommend the Winter Teva Mountain
Games to a friend or family member?
ThoseAwhoArateAaA‘9’AorA‘10’AareAcalledA“Promoters”.AAThoseAwhoArateAaA‘7’AorA‘8’AareAcalledA“PassiveA
Supporters”,AandAthoseAwhoArateA‘0’AtoA‘6’AareAcalledAdetractors.
The Net Promoter Score (NPS) is calculated by subtracting the percentage of Detractors from the
percentage of Promoters.
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0%10%20%30%40%50%60%70%80%90%100%
0=Not likely
1
2
3
4
5
6
7
8
9
10=Extremely likely
Li
k
e
l
i
h
o
o
d
t
o
R
e
c
o
m
m
e
n
d
2012 WTMG - Net Promoter Score
Passive Supporters - 25%
Detractors - 20%
Promoters - 55%
WTMG NPS
35
N = 115
Event Performance
Hierarchy of Customer Satisfaction Needs
Basic Requirements Met
Promised Requirements Met
Satisfaction
Scores from
4.5 – 5.0
Attractive Surprises Met
Satisfaction Scores from 1.0 – 3.4
Satisfaction Scores from 3.5 – 4.4
The Customer Delight Principle was designed to identify shortcomings within a business and to improve satisfaction. Satisfac tio n can be
measured along a continuum and can be broken out into three major points:
•Discontentment – customers needs are simply not being met.
•Merely Satisfied – meeting customers needs, but not doing enough to distinguish among competition.
•Delighted – meeting and exceeding the customers needs and expectations
Terry Keiningham and Terry Varva, 2001,The Customer
Delight Principle, Google Book Search, viewed 6/23/2008,
http://books.google.com/books?id=ot8oD9B2Ck8C&dq=cus
tomer+Delight+Prinicple&pg=PP1&ots=VOXp3xEU0J&sig=9
VbRewC5X8MN3xs2vDpmuS9muNk&hl=en&sa=X&oi=book_
result&resnum=1&ct=result
12
Attribute Satisfaction
Each person surveyed was asked to rate their satisfaction level with several attributes of the Winter
Teva Mountain Games on a scale of 1 to 5, where 1=Not at all satisfied and 5=Extremely satisfied. This
graphAdisplaysAtheApercentageAofAthoseAwhoAratedAaA‘4’AorA‘5’,AasAwellAasAtheAmeanAsatisfactionAratingAofA
each attribute.
ccordingAtoAtheAHierarchyAofACustomerASatisfactionANeeds,AtheAVVFAhasA“Delighted”AtheAguestsAofA
theAGamesAwithAtheAfriendlinessAofAtheAstaff/volunteers.AATheAguestsAwereA“MerelyASatisfied”AwithAallA
otherAattributesAmeasured.AATheA“ bilityAtoAViewA ctivities”AandAtheA“FriendlinessAofAStaff/Volunteers”A
attributesAhadAtheAmostAimpactAonAtheA“OverallASatisfaction”Arating.AAIncreasingAorAdecreasingAtheA
satisfaction levels of these attributes is likely to increase or decrease the overall guest experience.
13 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
85% 80%
71% 72%
97%
4.4 4.3
4.1 4.1
4.8
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall Satisfaction Ability View Activities Availability of F&B Scheduling Friendliness of
staff/volunteers
2012 WTMG - Attribute Satisfaction Ratings
Percentage who rated a '4' or '5'Mean Rating
Favorite Event
The attendees were asked if they had a favorite event during the Winter Teva Mountain Games.
Many provided multiple events. The top three favorite events are categorized as Big Air Events, Mixed
Climbing, and Concerts.
14 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
58% 21%
8%
5% 2% 2% 1% 1% 1%
2012 WTMG - Favorite Event
Big Air Events Mixed Climbing Concerts Downhill Bike Nordic Freestyle
Avy Dogs Snowshoe Mountaineering Boot Run
One Change
The attendees were asked if there was anything they would change about the Winter Teva
Mountain Games. Additional events (particularly on Friday), the location of the venues (many wanted
the events more consolidated; e.g. in Golden Peak), and seating were of top concern.
15 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
27%
16%
10% 10%
10%
10%
8% 6% 4%
2012 WTMG - One Change
Additional Events Location/Venue More Seating
Better Schedules/Maps Parking Other
Better Viewing Fire Pits/Heaters More F&B
Media/Awareness
Media
WhenAasked,A“HowAdidAyouAhearAaboutAand/orAwhereAdidAyouAseeAadvertisingAforAtheAWinterATevaA
MountainAGamesAthisAyear?”,Afamily/friends,Anewspaper,AandApostersAwereAmentionedAtheAmost.
17 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
47%
35%
22%
9% 7% 7% 6% 4% 3% 2% 2%
2012 WTMG - Communication/Awareness
Vail Valley Foundation Awareness
18 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
23%
77%
2012 WTMG - Awareness of the WTMG Producer
Yes - the Vail Valley Foundation No
N = 115
Spending Habits
Spending Habits
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$0
$100,000
$200,000
$300,000
$400,000
$500,000
Lodging
Spend
Dining Spend Retail Spend Activities
Spend
Total
$220,149
$67,055 $30,881
$177,932
$496,018
2012 - WTMG Estimated Spending by Overnight Visitors Staying in
Paid Lodging (Only those who came to Vail for WTMG)
Lodging revenue is only
based on those who stayed in
Vail
$0
$20,000
$40,000
$60,000
$80,000
$100,000
Dining Spend Retail Spend Activities Spend Total
$63,235
$10,332
$3,686
$77,254
2012 - WTMG Estimated Spending by All Other Overnight Visitors
(Only those who came to Vail for WTMG)
Spending Habits
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$0
$20,000
$40,000
$60,000
$80,000
$100,000
Dining Spend Retail Spend Total
$51,685
$8,385
$60,069
2012 - WTMG Estimated Spending by Locals and In -state Day Visitors
(Only those who came to Vail for WTMG)
Attendance and Revenue Generation
Estimated Attendance and Revenue
Generation
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This graph represents the estimated Total Attendance, Total People, Total People (Came for WTMG) and
Gross Revenue Generation for the Town of Vail. The Total Attendance estimation is based on competitor
entries, photos, cluster calculations, and other survey data variables. Total People is derived by dividing the
Total Attendance by the average number of days in attendance. Total People (Came for WTMG) takes into
account for the percentage of those who planned their trip to Vail for the WTMG, and is the sample set used
for the estimated Gross Revenue Generation.
10,000
5,208
3,781
$633,340
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
0
2,000
4,000
6,000
8,000
10,000
12,000
2012 WTMG - Estimated Attendance and Revenue Generation
Total Attendance Total People Total People (Came for WTMG)Gross Revenue Generation
Accommodations
Accommodations
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68% staying in paid lodging were staying in Vail, CO.
Locals made up about 47% of the population attending the WTMG.
0%
20%
40%
60%
80%
100%
22% 19%
4% 1%
47%
1% 5%
2012 WTMG - Accommodations
N = 113
68% of those who stayed in
paid lodging, stayed in Vail, CO
Accommodations
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2%
2% 2%
2%
2%
2%
2%
2%
4%
4%
7%
18%
54%
0%20%40%60%80%100%
Beaver Creek
Denver/Front range
Eagle Vail
Eagle
Edwards
Frisco
Glenwood Springs
Leadville
Breckenridge
Other
Dillon/Silverthorne
Avon
Vail
2012 WTMG - Town Stayed In (All Accommodations)
N = 56
0%
20%
40%
60%
80%
100%
1 - 2 3 - 5 6 - 7 8 - 10 15+
45%
36%
11% 4% 5%
2012 WTMG - Nights Stayed Categories
N = 56
Average nights stayed - 4
Geographical Data
Geographics
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0%
20%
40%
60%
80%
100%
Colorado Texas California Delaware Florida
74%
4% 3% 2% 2%
2012 WTMG - Top Five States of Origin
0%
20%
40%
60%
80%
100%
Local In-State Day In-State
Overnight
Out-of-State International
47%
5%
23% 24%
1%
2012 WTMG - Market Segment
N = 113
Demographical Data
Demographics
30 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Self Spouse or
significant
other
Friends Only Family
(including
children)
Family (not
including
children)
Group
9% 14%
58%
9% 9% 1%
2012 WTMG - Attending With
N = 113
0%
20%
40%
60%
80%
100%
Married w/
children
living at
home
Married w/
children not
living at
home
Married w/o
children
Single w/
children
living at
home
Single w/
children not
living at
home
Single w/o
children
14% 7% 11% 1% 1%
66%
2012 WTMG - Family Status
N = 115
Demographics
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0%
20%
40%
60%
80%
100%
18 - 20 21 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
3%
13%
47%
24%
10%
3% 1%
2012 WTMG - Age Categories
N = 112 Average age (total) - 33
Average age (including children) - 31
Average age of children < 18 - 8
Demographics
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0%
20%
40%
60%
80%
100%
High School Some College Associates
Degree (2 year)
Bachelors
Degree (4 year)
Post Graduate
Degree
2% 7% 9%
61%
22%
2012 WTMG - Completed Education Level
N = 115
83% earned at least a
BA Degree
0%
20%
40%
60%
80%
100%
Student $0 -
$24,999
$25,000 -
$54,999
$55,000 -
$74.999
$75,000 -
$$99,999
$100,000 -
$199,999
$200,000 -
$499,999
3% 7%
20%
28%
19% 15% 9%
2012 WTMG - Household Income Categories
N = 112
Demographics
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48% 52%
2012 WTMG - Own vs. Rent
Own Rent
N = 115
62%
38%
2012 WTMG - Gender
Male Female
N = 115
Competitors
Competitors
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13%
87%
2012 WTMG - Competitors
Yes No
N = 115
0%
20%
40%
60%
80%
100%
27% 20% 20% 13% 13% 7% 7% 7%
2012 WTMG - Events Competing In
Ski/Ride During WTMG
Ski/Ride During Event
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78%
22%
2012 WTMG - Planned to Ski/Ride During WTMG
Yes No
N = 115
69%
31%
2012 WTMG - Mountain Access
Pass Lift Tickets
N = 90
Observations
Below are a few observations regarding the 2012 Winter Teva Mountain Games. These comments include surveyor observations ove r
the course of the Event, and suggestions based on the data collected to help increase the overall performance of the Event. The se
observations are not intended to take the place of other forms of data collection during the Event, nor the place of other fo rms of
input and/or disclosure.
The overall performance of the 2012 Winter Teva Mountain Games was impressive with a mean satisfaction rating of 4.4, on a sc a le
ofA1AtoA5.AATheApercentageAofAthoseAratingAtheirA“OverallASatisfaction”AofAtheAEventAaA‘4’AorA‘5’AwasA85%.AATheseAratingsAind ica te that this
firstAyearAEventAnearlyAexceededAtheAexpectationsAofAtheAattendees.AATheA“ bilityAtoAViewAtheA ctivities”AandAtheA“Friendline ss of the
staff/volunteers”AattributeAsatisfactionAratingsAhadAtheAmostAimpactAonAtheA“OverallASatisfaction”AratingAofAtheAWTMG.AAThese at tributes
seemed to have dictated the overall guest experience the most during the Games. Respondents did offer feedback to help impro ve
and enhance this Event in the future. Many of the respondents would like to see more activities during the Games, particular ly on
Friday. These respondents also provided their favorite event during the Games. The Big Air events in Golden Peak were clear ly the
most exciting to watch for these respondents.
Recommendation: FocusAeffortsAonAtheAattributesAofAtheAGamesAthatAimpactAtheAoverallAexperienceAtheAmost.AATheA“ bilityAtoAViewAtheA
ctivities”AattributeAsatisfactionAratingAhadAtheAhighestAcorrelationAwithAtheA“OverallASatisfaction”AattributeArating.AAEnsu rin g the
attendees are able to clearly view the activities with little inconvenience is key to ensuring a positive overall experience. R egarding
convenience, many suggested consolidating the concerts and events into a more feasible location. Many attendees were not pos iti ve
about having to walk from the concert at the Solaris to Golden Peak to watch the mixed climbing event on Friday night. Other s h ad
strong concerns with viewing the Big Air competitions because some of the lighting was in a poor position for viewing the eve nt from
the coral area . Since these events were most favorable, convenience seems to play an important role in the overall guest ex per ience.
Adding events/activities, increasing the convenience for spectators to view the events, continuing the Big Air competitions, and staffing
friendly ambassadors will help to grow and enhance the WTMG in the future.
Observations
39
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Comments
One Change - Comments
41
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•2012 WTMG - One Change Comments
•Fire
•Fire pits
•Heaters
•Beer vendor/Colorado beer
•More free beer
•Benches
•Better seating
•Seating
•Seating
•Seats for people
•Better directions and maps both printed and online
•Hard to find scheduled events
•Need to be on schedule more organized
•Scheduling
•Times posted
•Big events can be during the day
•Combine concert in Vail event in Golden Peak
•Different Venue
•Ice climbing should be done on fang in East Vail
•Move concerts to Golden Peak_one area for everything
•Real ice!
•Rules of ice climbing difficulty not speed, or routes
•Where the events where located need better schedules
•Climb other days
•Easier comps for beginners
•2012 WTMG - One Change Comments
•Ice climbing 2 days
•More on Friday
•More tele events
•Nordic race longer
•Split board event
•Telecross
•More events
•More event on Friday
•More event on Friday
•More event on Friday
•More events on the 1st day
•More on Friday
•Easier to watch
•See start area
•View closer
•Viewing on hill
•Free parking
•Free parking
•Free parking
•Parking
•Parking/food
•Better music
•Get more people attending
•Great atmosphere
•Prize money
•Registration for family need to be same as athletes