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HomeMy WebLinkAbout2012 WTMG Demographic Research Study - Final ReportVail Valley Foundation Winter Teva Mountain Games Results February 2012 Prepared for: Vail Valley Foundation Prepared by: Intercept Insight, LLC PO Box 2078 Avon, CO 81620 970.331.1086 www.interceptinsight.com Table of Contents Table of Contents Objectives ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::.. 1 Methodology ::::::::::::::::::::::::::::::::::::::::::::::::::::::::. 2 Overview and Summary :::::::::::::::::::::::::::::::::::::::::::::::::.. 3 Highlights :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::. 4 Detailed Findings Attendance ::::::::::::::::::::::::::::::::::::::::::::::::::: 6 Recommendation (Net Promoter Score) ::::::::::::::::::::::::::::::::::. 10 Event Performance ::::::::::::::::::::::::::::::::::::::::::::::: 12 Media/Awareness :::::::::::::::::::::::::::::::::::::::::::::::. 17 Spending Habits ::::::::::::::::::::::::::::::::::::::::::::::::.. 20 Attendance/Revenue Generation ::::::::::::::::::::::::::::::::::::::.. 23 Accommodations :::::::::::::::::::::::::::::::::::::::::::::::.. 25 Geographical Data :::::::::::::::::::::::::::::::::::::::::::::::. 28 Demographical Data ::::::::::::::::::::::::::::::::::::::::::::::. 30 Competitors ::::::::::::::::::::::::::::::::::::::::::::::::::: 35 Ski/Ride :::::::::::::::::::::::::::::::::::::::::::::::::::::. 37 Observations :::::::::::::::::::::::::::::::::::::::::::::::::::::::::: 39 Comments :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::.. 41 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 The Vail Valley Foundation invested in a third party research company, Intercept Insight, LLC, to conduct intercept surveys during the 1 st annual Winter Teva Mountain Games to help quantify decisions and increase performance related to the Games. With this insight, the VVF is able to evaluate economic contributions of the event, develop objectives to increase the overall performance, market effectively, and provide sponsors with valuable data regarding the event. The Vail Valley Foundation identified several objectives for this study. Objectives:  Estimate attendance and attendance behavior  Intent to return to the Games  Quantify recommendations  Evaluate event performance  Estimate spending habits  Estimate revenue generation  Understand media effectiveness/awareness  Obtain demographical and geographical data  Identify strengths  Identify weaknesses Objectives 1 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 The Vail Valley Foundation and Intercept Insight designed a core set of questions intended to meet the objectives of the study, including event specific questions. Once the survey was approved the questions were programmed into a survey design tool and then uploadedAonAhandheldAdevicesA(PD ’s).AATheAsurveysAwereAthenAconductedAin -person using the handheld devices to collect the data. In -person intercepts were conducted on Friday and Saturday (February 10 th and 11th, 2012) throughout the event locations. Two surveyors were hired and trained to conduct the intercepts in a way so that a random representative sample of the population was being collected each day. Those surveyed must have been 18 years of age or older. A sample plan was designed, and a daily quota was met to ensure statistical validity when the data is analyzed and reported on. Once the daily quotas were met, the data was then downloaded using a statistical software and prepared for analysis. Methodology 2 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 ItAisAimportantAtoArememberAthatAthisAisAaAtoolAforAgatheringAeventAattendees’AopinionsAandAfeedback.AAManyAofAtheAresultsAar e p resented in terms of percentages. Intercept Insight, LLC encourages readers to consider the overall direction that is suggested rather tha n only the statistics. Note that the margin of error is different for every single question response on the survey depending on the sam ple sizes, proportion of responses, and number of answer categories for each question. As a general comment, it is sometimes more appro pri ate to focus attention on the general trends and patterns in the data rather than on the individual percentages. The VVF engaged Intercept Insight, LLC for research services/in -person intercepts during the 2012 Winter Teva Mountain Games. T hese services included strategy and execution, survey development, programming, analysis, reporting, and staffing. Two surveyors usi ng handheld dataAcollectionAtoolsA(PD ’s)AconductedAin -person intercepts throughout the various venue locations within Vail, CO. 115 survey s were conducted over the course of the event, which provides a 9% margin of error at a 95% confidence interval with the data collec ted . Based on photographs, head counts, competitor entries, and cluster calculations, the total estimated attendance of the Winter Te va Mountains Games was approximately 10,000 with a +/- 20% margin for error. Using the estimated attendance and specific survey qu estions regarding accommodations, spending habits, and the percentage of those who came to Vail, CO specifically for the Winter Teva Mou ntain Games, an estimated revenue generation on the Town of Vail, CO was calculated. The Winter Teva Mountain Games was responsibl e f or generating approximately $633K, with a +/- 20% margin for error, within the Town of Vail, CO . This equates to approximately $2 5K, with a +/- 20% margin for error, in sales tax revenue (figured at 4% of total revenue generated) for the Town of Vail, CO. Overall Satisfaction with the Winter Teva Mountain Games was high with a mean satisfaction rating of 4.4 on a scale of 1 to 5 , w here 1=Not at all satisfied and 5=Extremely Satisfied. Many of the attendees (25%) seemed to be passive about their likelihood to recommen d t he Winter TevaAMountainAGames,AwhichAleadAtoAaANetAPromoterAScoreAofA35.AA64%AareA‘Very’AorA‘ExtremelyALikely’AtoAreturnAtoAtheAGamesAi n t he future. When asked to provide feedback that would help enhance the Event in the future, most of the respondents mentioned more events , particularlyAonAFriday.AA“WordAofAmouth”AwasAtheAmostAselectedAoptionAwhenAaskedA“HowAdidAyouAhearAaboutAand/orAwhereAdidAyou se e advertisingAforAtheAWinterATevaAMountainAGames?”A Locals made up 47% of the attendance, while 48% of the attendees were overnight guests, and 74% of the total attendees were f rom Colorado. 68% of those staying in paid lodging stayed in Vail, CO, and the average number of nights stayed for overnight gue sts was 4. The mean age of the attendees was 33 (total), 31 (including children), 8 (children under 18). 62% and 38% of the respondents wer e m ale and female respectively. 58% attended with friends, while 9% claimed to be with family including children under 18. 76% earn a hou sehold income of less than $100K, and 83% have at least a four year BA degree. Overview and Summary 3 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086  Total completed surveys – 115  Sample size provides statistical validity with an error rate of 9 % at a 95% confidence interval  Estimated attendance – 10,000 (+/- 20% error level should be considered)  Estimated revenue generated to the Town of Vail - $633,340 (+/- 20% error level should be considered)  Net Promoter Score – 35  Overall Satisfaction – 4.4 (using a scale of 1 to 5, where 1=Not at all Satisfied and 5=Extremely Satisfied)  73% of the attendees came to Vail, CO specifically for the Winter Teva Mountain Games  50% of the attendees had attended the Summer Teva Mountain Games in the past  Average number of days attended – 1.92  Favorite event – Big Air Events  One Change – More events (particularly on Friday)  “Word -of -mouth”AandA“Newspapers”A - selectedAmostAwhenAasked,A“HowAdidAyouAhearAaboutAand/orAwhereAdidAyouAseeAadvertisingAforAt heAWTMG?”  64%AareA“Very”AorA“ExtremelyALikely”AtoAreturnAinAtheAfuture  68% of the attendees staying in paid lodging stayed in Vail, CO  Average nights stayed in paid lodging – 5.08  Average group size of those lodging – 4.92  Average age (total) – 33 yrs. | Average age (including children) – 31 yrs. | Average age (children in attendance) - 8  Estimated number of room nights generated by the WTMG – 849  Estimated average nightly rate in Vail - $259 Highlights 4 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 Attendance Attendance Nearly 73% of the sample set came to Vail, CO specifically for the Winter Teva Mountain Games. 30% of those who planned their trip to Vail, CO were overnight visitors. 6 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 73% 27% 2012 WTMG - Reason for Visiting Vail Came for WTMG Heard about WTMG after I arrived N = 113 65% 5% 24% 6% 2012 WTMG - Those who Came for WTMG by Market Segment Local In-State Day In-State Overnight Out-of-State N = 82 Attendance 73% of the respondents were planning to attend at least one concert during the 2012 WTMG. 7 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 73% 27% 2012 WTMG - Concert Attendance Yes No N = 115 50% 50% 2012 WTMG - Summer TMG Attendance Yes No N = 115 50% of the respondents had attended the summer TMG in the past. Intent to Return 64%AareA“VeryAlikely”AorA“ExtremelyAlikely”AtoAreturnAtoAtheAWinterATevaAMountainAGamesAinAtheAfuture. 8 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Not at all likely Not very likely Somewhat likely Very likely Extremely likely 3% 4% 29% 40% 24% 2012 WTMG - Intention to Return N = 115 64% are 'Very' or 'Extremely Likely' to return in the future Recommendation Recommendation TheANetAPromoterAScoreAisAcalculatedAviaAtheAfollowingAquestion…A“OnAaAscaleAofA0AtoA10,AwhereA 0=Not at all likely and 10=Extremely likely, how likely are you to recommend the Winter Teva Mountain Games to a friend or family member? ThoseAwhoArateAaA‘9’AorA‘10’AareAcalledA“Promoters”.AAThoseAwhoArateAaA‘7’AorA‘8’AareAcalledA“PassiveA Supporters”,AandAthoseAwhoArateA‘0’AtoA‘6’AareAcalledAdetractors. The Net Promoter Score (NPS) is calculated by subtracting the percentage of Detractors from the percentage of Promoters. 10 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0%10%20%30%40%50%60%70%80%90%100% 0=Not likely 1 2 3 4 5 6 7 8 9 10=Extremely likely Li k e l i h o o d t o R e c o m m e n d 2012 WTMG - Net Promoter Score Passive Supporters - 25% Detractors - 20% Promoters - 55% WTMG NPS 35 N = 115 Event Performance Hierarchy of Customer Satisfaction Needs Basic Requirements Met Promised Requirements Met Satisfaction Scores from 4.5 – 5.0 Attractive Surprises Met Satisfaction Scores from 1.0 – 3.4 Satisfaction Scores from 3.5 – 4.4 The Customer Delight Principle was designed to identify shortcomings within a business and to improve satisfaction. Satisfac tio n can be measured along a continuum and can be broken out into three major points: •Discontentment – customers needs are simply not being met. •Merely Satisfied – meeting customers needs, but not doing enough to distinguish among competition. •Delighted – meeting and exceeding the customers needs and expectations Terry Keiningham and Terry Varva, 2001,The Customer Delight Principle, Google Book Search, viewed 6/23/2008, http://books.google.com/books?id=ot8oD9B2Ck8C&dq=cus tomer+Delight+Prinicple&pg=PP1&ots=VOXp3xEU0J&sig=9 VbRewC5X8MN3xs2vDpmuS9muNk&hl=en&sa=X&oi=book_ result&resnum=1&ct=result 12 Attribute Satisfaction Each person surveyed was asked to rate their satisfaction level with several attributes of the Winter Teva Mountain Games on a scale of 1 to 5, where 1=Not at all satisfied and 5=Extremely satisfied. This graphAdisplaysAtheApercentageAofAthoseAwhoAratedAaA‘4’AorA‘5’,AasAwellAasAtheAmeanAsatisfactionAratingAofA each attribute. ccordingAtoAtheAHierarchyAofACustomerASatisfactionANeeds,AtheAVVFAhasA“Delighted”AtheAguestsAofA theAGamesAwithAtheAfriendlinessAofAtheAstaff/volunteers.AATheAguestsAwereA“MerelyASatisfied”AwithAallA otherAattributesAmeasured.AATheA“ bilityAtoAViewA ctivities”AandAtheA“FriendlinessAofAStaff/Volunteers”A attributesAhadAtheAmostAimpactAonAtheA“OverallASatisfaction”Arating.AAIncreasingAorAdecreasingAtheA satisfaction levels of these attributes is likely to increase or decrease the overall guest experience. 13 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 85% 80% 71% 72% 97% 4.4 4.3 4.1 4.1 4.8 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Overall Satisfaction Ability View Activities Availability of F&B Scheduling Friendliness of staff/volunteers 2012 WTMG - Attribute Satisfaction Ratings Percentage who rated a '4' or '5'Mean Rating Favorite Event The attendees were asked if they had a favorite event during the Winter Teva Mountain Games. Many provided multiple events. The top three favorite events are categorized as Big Air Events, Mixed Climbing, and Concerts. 14 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 58% 21% 8% 5% 2% 2% 1% 1% 1% 2012 WTMG - Favorite Event Big Air Events Mixed Climbing Concerts Downhill Bike Nordic Freestyle Avy Dogs Snowshoe Mountaineering Boot Run One Change The attendees were asked if there was anything they would change about the Winter Teva Mountain Games. Additional events (particularly on Friday), the location of the venues (many wanted the events more consolidated; e.g. in Golden Peak), and seating were of top concern. 15 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 27% 16% 10% 10% 10% 10% 8% 6% 4% 2012 WTMG - One Change Additional Events Location/Venue More Seating Better Schedules/Maps Parking Other Better Viewing Fire Pits/Heaters More F&B Media/Awareness Media WhenAasked,A“HowAdidAyouAhearAaboutAand/orAwhereAdidAyouAseeAadvertisingAforAtheAWinterATevaA MountainAGamesAthisAyear?”,Afamily/friends,Anewspaper,AandApostersAwereAmentionedAtheAmost. 17 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% 47% 35% 22% 9% 7% 7% 6% 4% 3% 2% 2% 2012 WTMG - Communication/Awareness Vail Valley Foundation Awareness 18 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 23% 77% 2012 WTMG - Awareness of the WTMG Producer Yes - the Vail Valley Foundation No N = 115 Spending Habits Spending Habits 20 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 $0 $100,000 $200,000 $300,000 $400,000 $500,000 Lodging Spend Dining Spend Retail Spend Activities Spend Total $220,149 $67,055 $30,881 $177,932 $496,018 2012 - WTMG Estimated Spending by Overnight Visitors Staying in Paid Lodging (Only those who came to Vail for WTMG) Lodging revenue is only based on those who stayed in Vail $0 $20,000 $40,000 $60,000 $80,000 $100,000 Dining Spend Retail Spend Activities Spend Total $63,235 $10,332 $3,686 $77,254 2012 - WTMG Estimated Spending by All Other Overnight Visitors (Only those who came to Vail for WTMG) Spending Habits 21 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 $0 $20,000 $40,000 $60,000 $80,000 $100,000 Dining Spend Retail Spend Total $51,685 $8,385 $60,069 2012 - WTMG Estimated Spending by Locals and In -state Day Visitors (Only those who came to Vail for WTMG) Attendance and Revenue Generation Estimated Attendance and Revenue Generation 23 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 This graph represents the estimated Total Attendance, Total People, Total People (Came for WTMG) and Gross Revenue Generation for the Town of Vail. The Total Attendance estimation is based on competitor entries, photos, cluster calculations, and other survey data variables. Total People is derived by dividing the Total Attendance by the average number of days in attendance. Total People (Came for WTMG) takes into account for the percentage of those who planned their trip to Vail for the WTMG, and is the sample set used for the estimated Gross Revenue Generation. 10,000 5,208 3,781 $633,340 $- $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 $900,000 $1,000,000 0 2,000 4,000 6,000 8,000 10,000 12,000 2012 WTMG - Estimated Attendance and Revenue Generation Total Attendance Total People Total People (Came for WTMG)Gross Revenue Generation Accommodations Accommodations 25 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 68% staying in paid lodging were staying in Vail, CO. Locals made up about 47% of the population attending the WTMG. 0% 20% 40% 60% 80% 100% 22% 19% 4% 1% 47% 1% 5% 2012 WTMG - Accommodations N = 113 68% of those who stayed in paid lodging, stayed in Vail, CO Accommodations 26 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2% 2% 2% 2% 2% 2% 2% 2% 4% 4% 7% 18% 54% 0%20%40%60%80%100% Beaver Creek Denver/Front range Eagle Vail Eagle Edwards Frisco Glenwood Springs Leadville Breckenridge Other Dillon/Silverthorne Avon Vail 2012 WTMG - Town Stayed In (All Accommodations) N = 56 0% 20% 40% 60% 80% 100% 1 - 2 3 - 5 6 - 7 8 - 10 15+ 45% 36% 11% 4% 5% 2012 WTMG - Nights Stayed Categories N = 56 Average nights stayed - 4 Geographical Data Geographics 28 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Colorado Texas California Delaware Florida 74% 4% 3% 2% 2% 2012 WTMG - Top Five States of Origin 0% 20% 40% 60% 80% 100% Local In-State Day In-State Overnight Out-of-State International 47% 5% 23% 24% 1% 2012 WTMG - Market Segment N = 113 Demographical Data Demographics 30 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Self Spouse or significant other Friends Only Family (including children) Family (not including children) Group 9% 14% 58% 9% 9% 1% 2012 WTMG - Attending With N = 113 0% 20% 40% 60% 80% 100% Married w/ children living at home Married w/ children not living at home Married w/o children Single w/ children living at home Single w/ children not living at home Single w/o children 14% 7% 11% 1% 1% 66% 2012 WTMG - Family Status N = 115 Demographics 31 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% 18 - 20 21 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ 3% 13% 47% 24% 10% 3% 1% 2012 WTMG - Age Categories N = 112 Average age (total) - 33 Average age (including children) - 31 Average age of children < 18 - 8 Demographics 32 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% High School Some College Associates Degree (2 year) Bachelors Degree (4 year) Post Graduate Degree 2% 7% 9% 61% 22% 2012 WTMG - Completed Education Level N = 115 83% earned at least a BA Degree 0% 20% 40% 60% 80% 100% Student $0 - $24,999 $25,000 - $54,999 $55,000 - $74.999 $75,000 - $$99,999 $100,000 - $199,999 $200,000 - $499,999 3% 7% 20% 28% 19% 15% 9% 2012 WTMG - Household Income Categories N = 112 Demographics 33 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 48% 52% 2012 WTMG - Own vs. Rent Own Rent N = 115 62% 38% 2012 WTMG - Gender Male Female N = 115 Competitors Competitors 35 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 13% 87% 2012 WTMG - Competitors Yes No N = 115 0% 20% 40% 60% 80% 100% 27% 20% 20% 13% 13% 7% 7% 7% 2012 WTMG - Events Competing In Ski/Ride During WTMG Ski/Ride During Event 37 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 78% 22% 2012 WTMG - Planned to Ski/Ride During WTMG Yes No N = 115 69% 31% 2012 WTMG - Mountain Access Pass Lift Tickets N = 90 Observations Below are a few observations regarding the 2012 Winter Teva Mountain Games. These comments include surveyor observations ove r the course of the Event, and suggestions based on the data collected to help increase the overall performance of the Event. The se observations are not intended to take the place of other forms of data collection during the Event, nor the place of other fo rms of input and/or disclosure.  The overall performance of the 2012 Winter Teva Mountain Games was impressive with a mean satisfaction rating of 4.4, on a sc a le ofA1AtoA5.AATheApercentageAofAthoseAratingAtheirA“OverallASatisfaction”AofAtheAEventAaA‘4’AorA‘5’AwasA85%.AATheseAratingsAind ica te that this firstAyearAEventAnearlyAexceededAtheAexpectationsAofAtheAattendees.AATheA“ bilityAtoAViewAtheA ctivities”AandAtheA“Friendline ss of the staff/volunteers”AattributeAsatisfactionAratingsAhadAtheAmostAimpactAonAtheA“OverallASatisfaction”AratingAofAtheAWTMG.AAThese at tributes seemed to have dictated the overall guest experience the most during the Games. Respondents did offer feedback to help impro ve and enhance this Event in the future. Many of the respondents would like to see more activities during the Games, particular ly on Friday. These respondents also provided their favorite event during the Games. The Big Air events in Golden Peak were clear ly the most exciting to watch for these respondents. Recommendation: FocusAeffortsAonAtheAattributesAofAtheAGamesAthatAimpactAtheAoverallAexperienceAtheAmost.AATheA“ bilityAtoAViewAtheA ctivities”AattributeAsatisfactionAratingAhadAtheAhighestAcorrelationAwithAtheA“OverallASatisfaction”AattributeArating.AAEnsu rin g the attendees are able to clearly view the activities with little inconvenience is key to ensuring a positive overall experience. R egarding convenience, many suggested consolidating the concerts and events into a more feasible location. Many attendees were not pos iti ve about having to walk from the concert at the Solaris to Golden Peak to watch the mixed climbing event on Friday night. Other s h ad strong concerns with viewing the Big Air competitions because some of the lighting was in a poor position for viewing the eve nt from the coral area . Since these events were most favorable, convenience seems to play an important role in the overall guest ex per ience. Adding events/activities, increasing the convenience for spectators to view the events, continuing the Big Air competitions, and staffing friendly ambassadors will help to grow and enhance the WTMG in the future. Observations 39 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 Comments One Change - Comments 41 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 •2012 WTMG - One Change Comments •Fire •Fire pits •Heaters •Beer vendor/Colorado beer •More free beer •Benches •Better seating •Seating •Seating •Seats for people •Better directions and maps both printed and online •Hard to find scheduled events •Need to be on schedule more organized •Scheduling •Times posted •Big events can be during the day •Combine concert in Vail event in Golden Peak •Different Venue •Ice climbing should be done on fang in East Vail •Move concerts to Golden Peak_one area for everything •Real ice! •Rules of ice climbing difficulty not speed, or routes •Where the events where located need better schedules •Climb other days •Easier comps for beginners •2012 WTMG - One Change Comments •Ice climbing 2 days •More on Friday •More tele events •Nordic race longer •Split board event •Telecross •More events •More event on Friday •More event on Friday •More event on Friday •More events on the 1st day •More on Friday •Easier to watch •See start area •View closer •Viewing on hill •Free parking •Free parking •Free parking •Parking •Parking/food •Better music •Get more people attending •Great atmosphere •Prize money •Registration for family need to be same as athletes