HomeMy WebLinkAbout2012 events - 8 graph summary - sorted by economic impact - final 2012 TOV Event Research
Summary (RRC 3/4/2013)
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Estimated direct economic impact to TOV Farmers Market $24.5M @140K attendance
Farmers Market $18.4M @105K attendance
Overall average=$3.1 million (if F. Mkt @ $24.5M)
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Total amount you will spend today and tonight in TOV* Mean
*TOV full-time and seasonal residents: spending during the event timeframe only.
Overall average=$166
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Overnight visitor to the region Day visitor to Vail Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail
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Median annual household income (interpolated)
Overall median=$105,000
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2012 event funding from CSE / VLMD / TOV Town Council
Overall average=$39,948
4.9
7.8 7.4
8.9
8.0
9.7
3.6
7.8
5.1
8.0
6.5 6.8
5.8 5.1
8.0
4.8
9.5
5.8
8.0
9.6
4.8
3.1
6.7
8.6
6.0 5.9 5.5 5.8 6.1 6.7
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2
3
4
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)
How important was this event in your decision to visit Vail this trip? (TOV full-time residents excluded)
Overall average=6.7
8.8 8.1
9.2 9.1 9.8
8.8
6.6
8.6
9.7
8.6 8.5 8.9
7.6
8.8 9.3 8.6 8.2 7.7
9.2 9.3 9.1 9.0
7.6 8.2 8.1 8.6
0
1
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4
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6
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Likelihood of recommending this event to a friend or family member
Not asked for four events
Overall average=8.6
140,000
55,000
35,000
23,617
57,297
15,000
50,000 43,889
14,000 18,000 8,000
31,000
13,850 22,500 30,000
15,149 6,660
32,716
5,071 7,500 12,000 4,320 2,660 850 1,874 2,050 2,521 423 466
22,463
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
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s
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t
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p
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l
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f
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s
h
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s
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d
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r
a
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d
(
a
u
t
o
)
To
u
r
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f
V
a
i
l
C
y
c
l
i
n
g
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i
n
g
a
t
Y
o
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a
k
Gr
a
n
F
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n
d
o
(
b
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k
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A
L
L
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L
E
V
E
N
T
S
At
t
e
n
d
a
n
c
e
Attendance (per Recaps, with RRC Adjustments for Some Events)
RRC adjusted attendance
Overall average=22,463